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These are the user uploaded subtitles that are being translated: 1 00:00:00,000 --> 00:00:06,600 shape the rules, in technologies that might outlive biology itself, not to 2 00:00:06,600 --> 00:00:08,980 the world, to outlast it. 3 00:00:13,160 --> 00:00:19,520 What began as a contingency plan for a few has become an unspoken strategy 4 00:00:19,520 --> 00:00:20,880 the ultra -wealthy. 5 00:00:21,520 --> 00:00:26,840 When the New Zealand citizenship story became public, one of Thiel's closest 6 00:00:26,840 --> 00:00:29,520 peers, Sam Altman, Put it bluntly. 7 00:00:30,060 --> 00:00:34,160 If things go really wrong, I'm flying to Peter's place. 8 00:00:35,920 --> 00:00:38,220 Some men try to make history. 9 00:00:38,780 --> 00:00:41,480 Peter Thiel is trying to escape it. 10 00:00:42,220 --> 00:00:48,040 And if the future breaks, he intends to be standing somewhere it cannot reach. 11 00:02:16,680 --> 00:02:18,900 Most people see this and think culture. 12 00:02:19,160 --> 00:02:21,900 They see a charming, eco -friendly tradition. 13 00:02:23,620 --> 00:02:25,000 But look closer. 14 00:02:25,300 --> 00:02:29,960 This isn't just people liking to pedal. What you are watching is a high 15 00:02:29,960 --> 00:02:32,740 -frequency, low -friction economic machine. 16 00:02:33,460 --> 00:02:36,340 Ultimately, private car ownership is going to become obsolete. 17 00:02:36,780 --> 00:02:40,540 Cities are building for pedestrians, they're building for cycling, they're 18 00:02:40,540 --> 00:02:42,500 building for livability, not for cars. 19 00:02:45,790 --> 00:02:48,190 The multi -billion dollar system of Amsterdam. 20 00:02:51,390 --> 00:02:54,890 In Amsterdam, the bicycle isn't a toy. 21 00:02:55,110 --> 00:02:57,490 It is a critical urban infrastructure. 22 00:02:58,230 --> 00:03:03,330 If this system failed today, the city's economy would collapse tomorrow. 23 00:03:05,570 --> 00:03:10,330 For decades, the world has viewed Amsterdam through a romantic lens. 24 00:03:10,730 --> 00:03:12,950 But cities don't run on vibes. 25 00:03:13,210 --> 00:03:14,910 They run on systems. 26 00:03:15,710 --> 00:03:20,230 And when a system moves hundreds of thousands of people every single day, it 27 00:03:20,230 --> 00:03:23,610 stops being a choice and starts demanding three things. 28 00:03:24,090 --> 00:03:26,770 Space, rules, and capital. 29 00:03:27,630 --> 00:03:32,470 Research shows that the cycling system contributes benefits equivalent to 30 00:03:32,470 --> 00:03:34,890 roughly 3 % of the Netherlands' GDP. 31 00:03:35,510 --> 00:03:37,610 This isn't just green energy. 32 00:03:38,240 --> 00:03:44,220 It's hard cash saved in public health, reduced absenteeism at work, and most 33 00:03:44,220 --> 00:03:46,580 importantly, unlocked productivity. 34 00:03:47,080 --> 00:03:52,240 Every person on a bike is a person who isn't taking up 12 square meters of 35 00:03:52,240 --> 00:03:53,620 public space with a car. 36 00:03:53,900 --> 00:03:59,520 That freed up space allows for high value real estate, commerce, and 37 00:03:59,880 --> 00:04:03,940 In economics, we call this optimization of land use. 38 00:04:08,140 --> 00:04:10,120 But success created a crisis. 39 00:04:10,560 --> 00:04:14,300 By the 2010s, Amsterdam had a clutter problem. 40 00:04:14,860 --> 00:04:17,320 Thousands of bikes were choking the streets. 41 00:04:17,760 --> 00:04:18,760 The solution? 42 00:04:19,060 --> 00:04:23,740 One of the most expensive and daring engineering projects in the city. 43 00:04:24,300 --> 00:04:27,800 They built a cathedral for 7 ,000 bicycles. 44 00:04:28,340 --> 00:04:29,760 Under the water. 45 00:04:30,440 --> 00:04:36,000 It cost millions. From a traditional linear perspective, spending that much 46 00:04:36,000 --> 00:04:37,820 free parking, Seems insane. 47 00:04:38,240 --> 00:04:43,220 But from a circular economy perspective, a model where Amsterdam is a global 48 00:04:43,220 --> 00:04:48,320 leader with 30 .6 % circularity rate, it was a mandatory investment. 49 00:04:48,800 --> 00:04:54,020 As we see in the latest urban governance reports, planning isn't an option here. 50 00:04:54,140 --> 00:04:55,980 It's the only way to exist. 51 00:04:57,100 --> 00:05:01,020 In this documentary, we are going beyond the postcard. 52 00:05:01,320 --> 00:05:03,660 We will travel back to 1965. 53 00:05:04,730 --> 00:05:07,970 to see why the first sharing economy experiment failed. 54 00:05:08,410 --> 00:05:14,390 We will use scientific GPS data to track the shadow economy of the 80 ,000 bikes 55 00:05:14,390 --> 00:05:15,590 stolen every year. 56 00:05:16,070 --> 00:05:21,150 And we will explore how Amsterdam is using the bicycle to become the world's 57 00:05:21,150 --> 00:05:24,770 first 100 % circular city by 2050. 58 00:05:25,270 --> 00:05:30,850 This is the story of how a humble machine with two wheels became the 59 00:05:30,850 --> 00:05:33,050 a multi -billion dollar urban miracle. 60 00:05:38,350 --> 00:05:43,850 To understand why Amsterdam spends 85 million euros on underwater parking 61 00:05:44,050 --> 00:05:49,050 we have to go back to a time when the city almost lost its soul to the car. 62 00:05:49,470 --> 00:05:51,450 The 1960s. 63 00:05:56,990 --> 00:06:02,430 As post -war prosperity grew, Amsterdam was being choked by motor vehicles. 64 00:06:03,560 --> 00:06:08,300 In response, a counterculture group called the Provos launched what would 65 00:06:08,300 --> 00:06:14,320 the first bike -sharing program in history, the Vita Fiesta Plan, or the 66 00:06:14,320 --> 00:06:15,320 Bike Plan. 67 00:06:15,960 --> 00:06:19,800 Their proposal was radical and purely idealistic. 68 00:06:20,100 --> 00:06:25,560 Paint 20 ,000 bicycles white, leave them unlocked across the city, and let 69 00:06:25,560 --> 00:06:27,020 anyone use them for free. 70 00:06:27,220 --> 00:06:30,340 No keys, no coins, no owners. 71 00:06:30,910 --> 00:06:36,310 They viewed mobility as a public good, as essential and free as the air we 72 00:06:36,310 --> 00:06:41,370 breathe. On paper, it was a circular economy, avant la lettre. 73 00:06:41,690 --> 00:06:44,130 In practice, it was a disaster. 74 00:06:44,590 --> 00:06:46,750 Within days, the system collapsed. 75 00:06:47,190 --> 00:06:52,770 Why? Because the provost ignored a fundamental principle of economics, the 76 00:06:52,770 --> 00:06:54,150 tragedy of the common. 77 00:06:54,780 --> 00:06:59,780 When we talk about the matrix of goods, we are talking about the matrix of 78 00:06:59,780 --> 00:07:04,680 product consumption, which is an economic tool that serves us in a 79 00:07:04,680 --> 00:07:08,560 way, as always, as economic models, to understand what is the relationship 80 00:07:08,560 --> 00:07:11,800 between the different products and their use. 81 00:07:12,260 --> 00:07:16,300 Therefore, in this case, we are especially interested in seeing it from 82 00:07:16,300 --> 00:07:22,000 of the supply and then the use of goods and services that exist in a society at 83 00:07:22,000 --> 00:07:23,000 a given moment. 84 00:07:23,290 --> 00:07:27,970 So we have to understand what its components are, the utility as well, and 85 00:07:27,970 --> 00:07:31,390 have to see how this structure is updated. 86 00:07:52,600 --> 00:07:57,640 because they invited theft, and the citizens, driven by individual 87 00:07:57,740 --> 00:08:00,900 either took them home or threw them into the canals. 88 00:08:02,580 --> 00:08:03,980 The lesson was half. 89 00:08:04,280 --> 00:08:10,260 You cannot have a massive urban transit system based solely on romanticism. You 90 00:08:10,260 --> 00:08:11,260 need governance. 91 00:08:15,060 --> 00:08:18,000 However, the white bikes planted a seed. 92 00:08:18,220 --> 00:08:20,260 It shifted the economic debate. 93 00:08:20,920 --> 00:08:25,220 The city realized that if they didn't want to spend billions on highways like 94 00:08:25,220 --> 00:08:29,560 Los Angeles or London, they had to invest in a different kind of capital. 95 00:08:30,080 --> 00:08:34,720 Transition requires not just technology, but a change in urban metabolism. 96 00:08:35,820 --> 00:08:40,539 The failure of the white bikes taught Amsterdam that the bicycle had to be 97 00:08:40,539 --> 00:08:46,020 integrated into the formal economy of the city, not as a rebel symbol, but as 98 00:08:46,020 --> 00:08:48,400 regulated tax and planned asset. 99 00:08:49,420 --> 00:08:54,720 Today, the free spirit of the white bike only survives in one place, the Hoga 100 00:08:54,720 --> 00:08:56,200 Veluve National Park. 101 00:08:56,580 --> 00:09:01,540 But in the city, the white bike has been replaced by a sophisticated capital 102 00:09:01,540 --> 00:09:02,740 incentive model. 103 00:09:03,140 --> 00:09:07,740 We no longer trust in the goodness of the user. We trust in incentives. 104 00:09:08,240 --> 00:09:13,380 We move the tragedy of the commons to a system of managed common pool resources. 105 00:09:13,960 --> 00:09:17,840 In economics, success can be as disruptive as failure. 106 00:09:18,540 --> 00:09:22,820 By the late 2010s, Amsterdam was a victim of its own efficiency. 107 00:09:23,300 --> 00:09:28,180 With nearly one million bicycles in the city, the urban surface had reached a 108 00:09:28,180 --> 00:09:29,180 breaking point. 109 00:09:29,360 --> 00:09:34,320 Every bridge, railing, and sidewalk was occupied by idle metal. 110 00:09:35,340 --> 00:09:40,300 This wasn't just an aesthetic grievance, it was an economic bottleneck. 111 00:09:40,620 --> 00:09:44,240 Thousands of parked bikes were clogging the city's arteries. 112 00:09:44,780 --> 00:09:48,360 slowing down 200 ,000 daily commuters at Central Station. 113 00:09:48,800 --> 00:09:53,900 In one of the world's most expensive real estate markets, free surface 114 00:09:53,900 --> 00:09:57,340 is a luxury that a functional city cannot afford. 115 00:09:57,600 --> 00:10:01,400 The opportunity cost of that space was becoming too high. 116 00:10:01,980 --> 00:10:07,920 To solve this, Amsterdam launched De Entree, a massive urban reconfiguration 117 00:10:07,920 --> 00:10:13,040 project. The crown's all? The open Havenfront underwater parking. 118 00:10:14,110 --> 00:10:20,310 Consider that figure, spending 60 million euros just to store 7 ,000 119 00:10:20,310 --> 00:10:21,310 underwater. 120 00:10:21,590 --> 00:10:25,910 To a traditional accountant, this looks like a massive sunk cost. 121 00:10:26,230 --> 00:10:31,130 But to an urban economist, it's a masterstroke of asset management. 122 00:10:31,670 --> 00:10:37,390 By moving 7 ,000 bikes beneath the water, the city performed open -heart 123 00:10:37,390 --> 00:10:40,330 on its central hub. They reclaimed the surface. 124 00:10:40,760 --> 00:10:43,540 restoring the landscape to its 1900s aesthetic. 125 00:10:44,020 --> 00:10:48,540 This isn't just about beauty, it's about maximizing pedestrian flow. 126 00:10:49,000 --> 00:10:53,860 A station that breathes and flows is a station that generates higher economic 127 00:10:53,860 --> 00:10:56,060 value for the surrounding businesses. 128 00:10:56,620 --> 00:11:02,060 However, an 85 million euro asset must be managed like a high -performance 129 00:11:02,060 --> 00:11:03,180 logistics center. 130 00:11:03,460 --> 00:11:07,560 You cannot allow zombie bikes to occupy these slots indefinitely. 131 00:11:08,330 --> 00:11:11,390 This is where the incentive structure comes into play. 132 00:11:11,970 --> 00:11:15,770 The primary goal isn't profit, it's turnover. 133 00:11:16,170 --> 00:11:21,330 By offering the first 24 hours for free, the city subsidizes the daily 134 00:11:21,330 --> 00:11:27,150 workforce. But by charging a daily fee thereafter, they penalize long -term 135 00:11:27,150 --> 00:11:28,630 storage and abandonment. 136 00:11:28,970 --> 00:11:34,570 Using advanced optical sensors, the city monitors idle infantry in real time, 137 00:11:34,870 --> 00:11:40,210 ensuring that these 7 ,000 flocks remain a liquid asset for those who keep the 138 00:11:40,210 --> 00:11:41,210 economy moving. 139 00:11:43,510 --> 00:11:46,410 Finally, we must consider the cost of friction. 140 00:11:56,970 --> 00:12:03,250 that we have to assume in relation to a distance and a transport with a traffic 141 00:12:03,250 --> 00:12:07,990 that we are going to have to travel in an urban space, generally, is where more 142 00:12:07,990 --> 00:12:08,589 is studied. 143 00:12:08,590 --> 00:12:15,470 We are talking about 0 .26 euros per kilometre and this in the end is 144 00:12:15,470 --> 00:12:22,310 the costs of people, of companies, of families when it comes to moving 145 00:12:22,310 --> 00:12:23,890 within spaces. 146 00:12:26,250 --> 00:12:30,430 Every second lost in a transfer is a loss in human capital and productivity. 147 00:12:31,190 --> 00:12:36,070 This underwater facility connects directly to the metro and train 148 00:12:36,590 --> 00:12:41,490 The commuters can transition from their bicycles to their train seats in less 149 00:12:41,490 --> 00:12:43,990 than two minutes, shielded from the elements. 150 00:12:44,510 --> 00:12:49,310 This level of intermodal synergy is exactly what makes Amsterdam's circular 151 00:12:49,310 --> 00:12:55,720 economy, currently at a record 30 .6 % circularity rate, a functional reality 152 00:12:55,720 --> 00:12:58,080 rather than just a policy goal. 153 00:13:23,500 --> 00:13:28,060 But this transition to a highly regulated system created its own set of 154 00:13:28,060 --> 00:13:33,460 problems. Because when you turn a bicycle into a valuable economic asset, 155 00:13:33,460 --> 00:13:36,220 create something else. A black market. 156 00:13:36,760 --> 00:13:39,940 In Amsterdam, data doesn't tell the whole story. 157 00:13:40,700 --> 00:13:46,300 While police record 11 ,000 thefts a year, the reality is closer to 80 ,000. 158 00:13:47,420 --> 00:13:49,580 Most citizens don't report it. 159 00:13:49,800 --> 00:13:52,500 Cost of time is higher than the bike's value. 160 00:13:53,130 --> 00:13:57,550 This creates a massive shadow market operating entirely outside the official 161 00:13:57,550 --> 00:14:02,030 GDP. Forget the myth of international bike smuggling rings. 162 00:14:03,410 --> 00:14:10,090 A 2023 study tracking 100 bikes proves that stolen assets rarely leave the 163 00:14:10,670 --> 00:14:13,830 Instead, they feed a shadow circular economy. 164 00:14:14,130 --> 00:14:18,490 Your stolen bike is sold to a street dealer and then bought by your neighbor. 165 00:14:19,070 --> 00:14:22,750 It's a localised, untaxed and illegal closed loop. 166 00:14:24,670 --> 00:14:27,710 High theft risk creates a market distortion. 167 00:14:28,110 --> 00:14:33,390 If you expect your bike to be stolen within months, you don't buy quality, 168 00:14:33,390 --> 00:14:34,390 buy junk. 169 00:14:34,590 --> 00:14:40,070 This beta bike equilibrium keeps the city's transport fleet low quality and 170 00:14:40,070 --> 00:14:43,230 forces owners to spend more on locks than the bikes themselves. 171 00:14:44,570 --> 00:14:46,490 These aren't victimless crimes. 172 00:14:47,130 --> 00:14:50,430 They are negative externalities that drain city resources. 173 00:14:51,590 --> 00:14:52,590 Amsterdam's answer? 174 00:14:53,270 --> 00:14:54,270 The Seed Depot. 175 00:14:54,990 --> 00:14:59,470 Since the city couldn't stop the theft, it decided to manage the orphaned 176 00:14:59,470 --> 00:15:04,890 assets. Because in a circular city, even a stolen bike is a resource that must 177 00:15:04,890 --> 00:15:07,230 be managed to maintain the urban metabolism. 178 00:15:09,790 --> 00:15:15,250 In a city with more bicycles than people, orphaned assets are an 179 00:15:16,060 --> 00:15:19,060 Every year, thousands of bikes are simply left behind. 180 00:15:19,420 --> 00:15:22,320 In economic terms, this is dead capital. 181 00:15:22,620 --> 00:15:28,240 They occupy valuable public space, provide zero utility, and degrade the 182 00:15:28,240 --> 00:15:29,240 landscape. 183 00:15:29,560 --> 00:15:34,600 According to official Amsterdam regulations, the city must intervene 184 00:15:34,600 --> 00:15:37,640 private property interferes with public efficiency. 185 00:15:38,460 --> 00:15:44,340 Where there is an improperly parked bike blocking an emergency exit, For a wreck 186 00:15:44,340 --> 00:15:49,580 that is no longer functional, the municipality acts as the ultimate 187 00:15:49,580 --> 00:15:50,580 spatial order. 188 00:15:52,140 --> 00:15:58,040 All seized bicycles are transported to a central facility, the FIEDS depot. 189 00:15:58,300 --> 00:16:02,660 This is a logistical powerhouse that manages the city's lost capital. 190 00:16:03,180 --> 00:16:07,960 This isn't just a pound, it's a sorting facility for the city's metal 191 00:16:07,960 --> 00:16:10,180 metabolism. The retrieval. 192 00:16:10,700 --> 00:16:15,440 Owners have around six weeks to claim their bike for a fee, approximately 25 193 00:16:15,440 --> 00:16:21,720 euros. This fee doesn't cover the full operational cost, but it serves as a 194 00:16:21,720 --> 00:16:26,920 -paid tax to discourage abandonment. If your bicycle was removed from the city 195 00:16:26,920 --> 00:16:32,180 parking facility, you will also pay 33 .75 euros parking cost. 196 00:16:32,680 --> 00:16:38,620 For sorting, only about 25 % of bikes are ever reclaimed. The rest? 197 00:16:39,180 --> 00:16:41,740 They are classified as waste or asset. 198 00:16:42,100 --> 00:16:48,000 Here is where the circular economy strategy, 2020 to 2025, becomes 199 00:16:48,600 --> 00:16:54,880 Amsterdam aims to reduce the use of new raw material by 50 % by 2030. 200 00:16:55,600 --> 00:16:58,480 The FIAT depot doesn't just scrap everything. 201 00:16:59,920 --> 00:17:05,079 Refurbishment. Bikes in decent condition are sold to social enterprises or 202 00:17:05,079 --> 00:17:06,079 second -hand shops. 203 00:17:06,240 --> 00:17:10,859 They are recirculated into the economy, at a low price point, providing 204 00:17:10,859 --> 00:17:13,800 affordable mobility for low -income residents. 205 00:17:15,060 --> 00:17:21,560 Education. Many are used in vocational training programs, turning junk into a 206 00:17:21,560 --> 00:17:23,339 teaching tool for future mechanics. 207 00:17:23,940 --> 00:17:29,460 Raw materials, the unsalvageable ones, are sold as high -quality scrap metal, 208 00:17:29,700 --> 00:17:32,120 feeding back into the industrial cycle. 209 00:17:33,180 --> 00:17:37,860 What we see here is a complete life cycle management of a transport mode. 210 00:17:38,830 --> 00:17:43,030 The biggest challenge for circular cities is the lack of effective 211 00:17:43,030 --> 00:17:48,350 mechanisms. Amsterdam succeeds because it treats the bicycle as a public 212 00:17:48,350 --> 00:17:53,710 utility. From the multi -million euro investment under the water to the scrap 213 00:17:53,710 --> 00:17:58,650 metal in the harbour, the city manages the entire cradle -to -grave cycle of 214 00:17:58,650 --> 00:17:59,650 bicycle. 215 00:18:03,150 --> 00:18:06,270 Amsterdam is no longer just building bike lanes. 216 00:18:06,760 --> 00:18:09,020 It is building a new economic DNA. 217 00:18:09,500 --> 00:18:15,900 The city has set a target that many economists call impossible, to be 100 % 218 00:18:15,900 --> 00:18:17,760 circular by 2050. 219 00:18:20,700 --> 00:18:26,120 This means that by mid -century, every gram of steel in a bicycle and every 220 00:18:26,120 --> 00:18:29,580 stone in a bridge must stay within the economic loop. 221 00:18:30,160 --> 00:18:33,640 The take -make -waste model will be extinct. 222 00:18:34,260 --> 00:18:39,920 For Amsterdam, The bicycle is the alpha product, the test case for how a city 223 00:18:39,920 --> 00:18:44,300 can move, consume, and recycle without depleting the planet's capital. 224 00:18:45,400 --> 00:18:51,100 To reach 100 % circularity, the concept of private ownership is being challenged 225 00:18:51,100 --> 00:18:54,760 by a more efficient model, product as a service. 226 00:18:55,120 --> 00:18:57,860 You don't buy the bike, you rent the mobility. 227 00:18:58,900 --> 00:19:02,760 So we talk a lot about ownership as a service, but it's this idea of, you 228 00:19:02,780 --> 00:19:04,500 something as a service. 229 00:19:05,000 --> 00:19:09,700 So in our case, bike as a service, it's all of the benefits of ownership, but 230 00:19:09,700 --> 00:19:13,580 none of the drawbacks. So none of having to deal with the maintenance or any of 231 00:19:13,580 --> 00:19:15,560 the things that come with actually owning something. 232 00:19:16,560 --> 00:19:20,300 Economically, this aligns the incentives of the producer and the consumer. 233 00:19:20,840 --> 00:19:24,940 If the bike breaks, it's the company's problem, not yours. 234 00:19:25,560 --> 00:19:29,300 By centralizing all of that maintenance, obviously we cut costs significantly, 235 00:19:29,500 --> 00:19:30,860 we cut waste significantly. 236 00:19:31,640 --> 00:19:36,920 But for the individual user, they have nothing to worry about. As a subscriber, 237 00:19:37,160 --> 00:19:40,140 you get all of your maintenance. So we come and do preventative maintenance. 238 00:19:40,420 --> 00:19:44,740 So first of all, that obviously reduces the cost overall, not so much for the 239 00:19:44,740 --> 00:19:46,260 end user, but the cost of the business. 240 00:19:46,900 --> 00:19:49,020 That prevents breakdowns and things like that. 241 00:19:49,260 --> 00:19:55,220 But in the end, if you think about the cost of time, the cost of effort, maybe 242 00:19:55,220 --> 00:19:58,640 you don't even know how to maintain your own bike, having a service that does 243 00:19:58,640 --> 00:20:00,920 all of that for you is just a matter of convenience. 244 00:20:01,610 --> 00:20:07,290 This forces manufacturers to design for durability and modularity, the core 245 00:20:07,290 --> 00:20:08,950 pillars of this circular economy. 246 00:20:09,790 --> 00:20:14,630 When the city manages the flow and private companies manage the 247 00:20:14,630 --> 00:20:19,030 shadow economy of theft we saw in Act 3 begins to shrink. 248 00:20:19,370 --> 00:20:23,230 So if you subscribe to a bike from Clover and your bike gets stolen, first 249 00:20:23,230 --> 00:20:26,690 all, we actually probably will notice that it got stolen maybe even before you 250 00:20:26,690 --> 00:20:29,330 did because we have GPS on all the bikes. 251 00:20:29,760 --> 00:20:34,060 But if it does get stolen, you use our WhatsApp chat. You basically send us a 252 00:20:34,060 --> 00:20:36,080 message and we come and bring you a new bike immediately. 253 00:20:36,580 --> 00:20:41,620 Why steal a bike that is tracked, branded, and has no resale value in a 254 00:20:41,620 --> 00:20:43,000 subscription -based market? 255 00:20:44,760 --> 00:20:47,180 So what is the final return on investment? 256 00:20:47,880 --> 00:20:50,020 Let's look at the triple bottom line. 257 00:20:50,760 --> 00:20:55,960 Public health. By avoiding 11 ,000 deaths annually through active 258 00:20:56,280 --> 00:21:00,280 The Dutch economy saved 19 billion euros in healthcare costs. 259 00:21:01,120 --> 00:21:02,460 Urban density. 260 00:21:02,800 --> 00:21:08,300 By utilizing underwater parking and vertical depots, Amsterdam maintains a 261 00:21:08,300 --> 00:21:12,720 population density that will be impossible with cars, keeping real 262 00:21:12,720 --> 00:21:14,580 productivity at peak levels. 263 00:21:15,600 --> 00:21:16,880 Resource independence. 264 00:21:17,500 --> 00:21:23,020 By reclaiming metal from the Piers Depot, the city insulates itself from 265 00:21:23,020 --> 00:21:24,520 commodity price shock. 266 00:21:25,100 --> 00:21:27,620 This is a sustainable urban metabolism. 267 00:21:28,040 --> 00:21:32,860 The city isn't just a place where people live. It's a living organism that 268 00:21:32,860 --> 00:21:35,420 processes resources with maximum efficiency. 269 00:21:37,120 --> 00:21:40,900 Amsterdam's success has sent a clear message to the rest of the continent. 270 00:21:41,480 --> 00:21:45,480 Spatial efficiency is the only way forward for the modern metropolis. 271 00:21:46,400 --> 00:21:51,760 Across Europe, the bicycle has moved from being a leisure tool to a 272 00:21:51,760 --> 00:21:54,320 of urban recovery and economic resilience. 273 00:21:55,310 --> 00:22:01,010 In Paris, a city once defined by its congestion, the Plan de l 'Or is 274 00:22:01,010 --> 00:22:07,490 hundreds of millions to become 100 % cyclable. In Barcelona, the superblocks 275 00:22:07,490 --> 00:22:11,810 reclaiming entire intersections from cars to create human -centric lungs. 276 00:22:13,530 --> 00:22:15,950 These aren't just environmental projects. 277 00:22:16,210 --> 00:22:17,870 They are market corrections. 278 00:22:18,710 --> 00:22:24,440 The cities are betting that a quieter, cleaner, and more agile urban center 279 00:22:24,440 --> 00:22:28,000 attract more talent, more tourism and higher property values. 280 00:22:28,960 --> 00:22:34,480 From the cycle superhighways of London to the industrial hubs of Germany, the 281 00:22:34,480 --> 00:22:36,080 economic logic is consistent. 282 00:22:36,900 --> 00:22:42,260 Replacing a one and a half ton vehicle with a 15 kilogram machine reduces the 283 00:22:42,260 --> 00:22:46,580 cost of maintenance for the city and increases the productivity of the 284 00:22:48,110 --> 00:22:52,750 But while northern capitals have the advantage of decades of infrastructure, 285 00:22:52,750 --> 00:22:54,570 real test is happening in the south. 286 00:22:55,010 --> 00:22:59,510 In the Mediterranean, where the street is a social space and the sun is a 287 00:22:59,510 --> 00:23:02,330 constant resource, a new leader is emerging. 288 00:23:02,770 --> 00:23:07,650 A city that has used the Amsterdam blueprint to transform itself at record 289 00:23:07,650 --> 00:23:13,400 speed. We are light years away from the cycling infrastructure that Amsterdam or 290 00:23:13,400 --> 00:23:20,020 any city in the Netherlands has. Do we need these huge infrastructures? Well, 291 00:23:20,020 --> 00:23:24,960 can create these huge infrastructures that will not be necessary in places 292 00:23:24,960 --> 00:23:31,460 there is a lot of traffic, a lot of influence, such as train stations, 293 00:23:31,520 --> 00:23:36,380 bus stations, the beach itself. Valencia has a beach, so the beach has to have a 294 00:23:36,380 --> 00:23:37,380 lot of infrastructure. 295 00:23:37,820 --> 00:23:41,040 But then, also with this that we talk about the permeability of the bicycle, 296 00:23:41,280 --> 00:23:46,740 there must also be small places where you can safely leave your bicycle so 297 00:23:46,740 --> 00:23:50,860 you are going to visit a friend that you can leave the bicycle in his portal. 298 00:23:50,980 --> 00:23:55,020 You stop to drink something so that you can be looking at the bicycle from where 299 00:23:55,020 --> 00:23:57,660 you are drinking a beer. 300 00:23:57,900 --> 00:24:02,460 We have to mix both models, the one with great infrastructures for... 301 00:24:12,940 --> 00:24:17,420 If Amsterdam is the blueprint, Valencia is the laboratory. 302 00:24:32,760 --> 00:24:37,820 It is not necessary for all the routes to be substituted for bicycles, right? 303 00:24:38,280 --> 00:24:42,360 And then also the management of abandoned bicycles, those 304 00:24:42,360 --> 00:24:48,940 spaces that people use as a trunk, or not, well, those spaces 305 00:24:48,940 --> 00:24:52,760 that we have to give to save the bike have to be as a means of transport and 306 00:24:52,760 --> 00:24:53,760 that there is a... 307 00:25:02,570 --> 00:25:08,490 In less than a decade, this Mediterranean city has transitioned from 308 00:25:08,490 --> 00:25:11,830 -centric capital to a global reference in urban metabolism. 309 00:25:35,960 --> 00:25:41,640 Valencia Transformation wasn't a matter of vibes or romanticism. It was a 310 00:25:41,640 --> 00:25:44,140 calculated investment in spatial efficiency. 311 00:25:45,320 --> 00:25:49,200 I think attracting top global talent means that you need to have a vibrant, 312 00:25:49,320 --> 00:25:53,440 livable city. And I think most young people, particularly who are coming into 313 00:25:53,440 --> 00:25:57,630 the workforce now, are looking for ways to get around a city that doesn't rely 314 00:25:57,630 --> 00:25:58,930 on public transit. 315 00:25:59,150 --> 00:26:03,770 They don't want to own a car because car ownership is a total burden, having to 316 00:26:03,770 --> 00:26:06,250 find parking, insurance, cost of the car, all of that. 317 00:26:06,490 --> 00:26:10,770 So having this accessible infrastructure, cycling infrastructure 318 00:26:11,190 --> 00:26:15,690 and in a city like Valencia that already has a lot of reasons to attract top 319 00:26:15,690 --> 00:26:17,630 talent, just makes it that much better. 320 00:26:18,610 --> 00:26:22,110 Cycling is the preferred way to get around in Valencia. We're number seven 321 00:26:22,110 --> 00:26:23,830 the world for cycling to work, for example. 322 00:26:24,030 --> 00:26:28,750 So adding a layer of an easy subscription e -bike service to that 323 00:26:28,810 --> 00:26:31,250 attracts even more top talent to the city. 324 00:26:32,290 --> 00:26:37,650 By implementing the Anilo Ciclista, the city has reclaimed high -value public 325 00:26:37,650 --> 00:26:42,390 space to boost local commerce and reduce the toxic liability of the car. 326 00:26:42,690 --> 00:26:46,750 It's important to remember that oftentimes with cars, although they can 327 00:26:46,750 --> 00:26:49,640 multiple people, Most of the time, it's one person per one car. 328 00:26:49,860 --> 00:26:53,140 So when we're asking about, you know, 10 bikes versus one car, we're essentially 329 00:26:53,140 --> 00:26:57,740 saying 10 people versus one person. So we have a 10x multiplier on essentially 330 00:26:57,740 --> 00:27:00,380 everything that's happening on that street. Whether that be visits to 331 00:27:00,380 --> 00:27:03,740 businesses, whether that be transactions and purchases, everything gets that 10x 332 00:27:03,740 --> 00:27:05,700 multiplier and increases revenue for the whole street. 333 00:27:06,180 --> 00:27:11,040 In economics, this is the optimization of land use, the same principle that 334 00:27:11,040 --> 00:27:13,700 drove Amsterdam to build under its canals. 335 00:27:14,020 --> 00:27:16,560 If I'm cycling and I pass by, for example, a bakery, 336 00:27:17,519 --> 00:27:21,000 So I smell that bakery and I go, oh, you know what, maybe I'm going to stop in, 337 00:27:21,060 --> 00:27:24,640 try something, one of those products, you know, essentially become a patron of 338 00:27:24,640 --> 00:27:27,320 that business. Whereas if I'm passing by in a car, there's no chance of that 339 00:27:27,320 --> 00:27:31,680 happening. And the other benefit is car parking also has this sort of 340 00:27:31,680 --> 00:27:34,260 psychological effect on the streets and the people that live there. 341 00:27:34,480 --> 00:27:38,280 Car parking makes the space feel a lot more closed in and a lot more cramped 342 00:27:38,280 --> 00:27:40,720 than bike parking, which keeps the space very nice and open. 343 00:27:41,700 --> 00:27:46,000 Emerging businesses are shifting the market from ownership to usership. 344 00:27:46,360 --> 00:27:50,200 You know, our customers, they depend on their bikes as a reliable way to get 345 00:27:50,200 --> 00:27:55,160 around. And so we use an ownership as a service model. So instead of owning the 346 00:27:55,160 --> 00:27:59,580 asset yourself, you subscribe to it from us. And we think that's what customers 347 00:27:59,580 --> 00:28:01,740 need in terms of reliable day -to -day transportation. 348 00:28:02,160 --> 00:28:06,500 If you look at something like Lime or Ballen BC, they will have that idle 349 00:28:06,500 --> 00:28:07,500 problem. 350 00:28:07,840 --> 00:28:09,500 And certainly ownership, obviously. 351 00:28:10,320 --> 00:28:14,420 The same thing, but with us, you know, handling maintenance, battery swapping, 352 00:28:14,600 --> 00:28:19,060 theft protection, insurance, all of that, and yet still having access to the 353 00:28:19,060 --> 00:28:20,940 bike anytime you want. It's your bike. 354 00:28:21,260 --> 00:28:26,260 Subscription models like SwapJet, which already dominate the Dutch market, are 355 00:28:26,260 --> 00:28:27,360 landing in Valencia. 356 00:28:27,780 --> 00:28:32,220 These companies treat the bike as a service, covering all maintenance and 357 00:28:32,220 --> 00:28:33,760 repairs for a monthly fee. 358 00:28:34,140 --> 00:28:38,720 Ownership isn't necessarily a bad investment, but I think most consumers 359 00:28:38,720 --> 00:28:43,000 moving away from owning things. People are leasing their cars, people are more 360 00:28:43,000 --> 00:28:44,280 and more renting their homes. 361 00:28:44,900 --> 00:28:48,460 So for us, the subscription model made sense, that and affordability. 362 00:28:48,740 --> 00:28:53,680 This eliminates the fear of theft and long -term depreciation, turning the 363 00:28:53,680 --> 00:28:58,040 bicycle into a predictable, low -friction utility for the modern worker. 364 00:28:58,600 --> 00:29:00,780 The impact it sends to logistics. 365 00:29:01,640 --> 00:29:06,360 In Valencia's historic center, where large trucks are increasingly 366 00:29:07,000 --> 00:29:11,460 last -mile delivery by cargo bike is becoming the gold standard for 367 00:29:11,940 --> 00:29:17,540 We are witnessing the birth of micro hubs, small urban distribution centers 368 00:29:17,540 --> 00:29:21,600 allow for zero -emission, high -speed delivery in high -density zones. 369 00:29:22,260 --> 00:29:26,320 From the massive underwater investments in Amsterdam to the emerging 370 00:29:26,320 --> 00:29:30,020 subscription models in Valencia, the message is clear. 371 00:29:30,670 --> 00:29:33,130 The bicycle is no longer just a hobby. 372 00:29:33,430 --> 00:29:37,230 It is a financial instrument and a spatial optimizer. 373 00:29:38,190 --> 00:29:41,830 You know, when we were speaking to consumers about how we could get them to 374 00:29:41,830 --> 00:29:44,870 switch from a car to an e -bike, it was all about convenience. 375 00:29:45,290 --> 00:29:49,550 So it was about this idea that, you know, with a car, you can go point A to 376 00:29:49,550 --> 00:29:52,930 point B whenever you want. You're not relying on public transit or any of 377 00:29:52,930 --> 00:29:57,430 things. But if you need gas, you go to a gas station, it takes five minutes, and 378 00:29:57,430 --> 00:29:58,430 you're back on your way. 379 00:29:58,800 --> 00:30:02,420 People perceived e -bikes as inconvenient because, oh, what if I 380 00:30:02,420 --> 00:30:05,120 charge the battery? Then it's just kind of a very heavy paperweight. 381 00:30:05,620 --> 00:30:09,800 But if we eliminate that need for charging and people can just come and 382 00:30:09,800 --> 00:30:14,400 a charged battery anytime, it helps break that barrier to entry for getting 383 00:30:14,400 --> 00:30:15,400 of a car. 384 00:30:15,560 --> 00:30:20,260 By integrating these new business models with public planning, Valencia is 385 00:30:20,260 --> 00:30:25,740 securing its place in the 21st century economy, proving that a dense, 386 00:30:25,740 --> 00:30:27,540 city isn't just a choice. 387 00:30:28,040 --> 00:30:29,500 It's a competitive necessity. 388 00:30:30,280 --> 00:30:33,220 Ultimately, private car ownership is going to become obsolete. 389 00:30:33,560 --> 00:30:37,420 Cities are building for pedestrians, they're building for cycling, they're 390 00:30:37,420 --> 00:30:39,380 building for livability, not for cars. 391 00:30:39,880 --> 00:30:43,980 Throughout this documentary, we have seen the gears of a massive economic 392 00:30:43,980 --> 00:30:50,520 machine. But there is a final myth we must dismantle. The idea that cities 393 00:30:50,520 --> 00:30:54,900 Amsterdam or Valencia look like this because their citizens are simply 394 00:30:54,900 --> 00:30:57,940 different. History tells a different story. 395 00:30:58,300 --> 00:31:03,680 In the 1970s, Amsterdam was on the verge of becoming another car -centric 396 00:31:03,680 --> 00:31:04,980 congested metropolis. 397 00:31:05,600 --> 00:31:10,080 The transition we see today wasn't a natural evolution of culture. 398 00:31:10,380 --> 00:31:14,880 It was a hostile takeover of urban space by policy and planning. 399 00:31:15,220 --> 00:31:20,780 When a city reaches a certain density, freedom of choice in transport becomes a 400 00:31:20,780 --> 00:31:22,260 mathematical impossibility. 401 00:31:22,620 --> 00:31:25,890 If everyone chooses a car, No one moves. 402 00:31:26,190 --> 00:31:31,790 In this high -stakes environment, planning is not an option. It is the 403 00:31:31,790 --> 00:31:32,790 to survive. 404 00:31:32,850 --> 00:31:35,310 What is the ultimate harvest of this planning? 405 00:31:35,830 --> 00:31:41,930 It is the 3 % GDP boost we mentioned at the start, but it's also found in the 406 00:31:41,930 --> 00:31:42,930 margins. 407 00:31:43,090 --> 00:31:44,810 The fiscal savings. 408 00:31:45,210 --> 00:31:50,110 By avoiding the need for multi -billion euro highway expansions and massive 409 00:31:50,110 --> 00:31:53,130 healthcare costs related to sedentary lifestyles, 410 00:31:53,900 --> 00:31:55,300 The resilience factor. 411 00:31:55,640 --> 00:32:00,300 By creating a circular metropolis that can process its own waste at the 412 00:32:00,300 --> 00:32:03,000 Kroekhuis depot and turn it back into capital. 413 00:32:03,760 --> 00:32:05,180 The talent magnet. 414 00:32:05,540 --> 00:32:10,500 In the global war for talent, highly skilled workers choose cities based on 415 00:32:10,500 --> 00:32:11,500 livability. 416 00:32:12,000 --> 00:32:16,440 Amsterdam's bicycle infrastructure is its most effective recruitment tool. 417 00:32:16,860 --> 00:32:19,820 We started this journey looking at a simple machine. 418 00:32:20,140 --> 00:32:21,600 Two wheels and a frame. 419 00:32:22,220 --> 00:32:26,960 But as we've seen, the bicycle in Amsterdam is much more than a transport 420 00:32:27,280 --> 00:32:29,280 It is a financial instrument. 421 00:32:29,560 --> 00:32:35,300 It is a spatial optimizer. It is the invisible engine that allows a medieval 422 00:32:35,300 --> 00:32:39,620 city to function as a 21st century economic powerhouse. 423 00:32:40,380 --> 00:32:46,280 The 85 million euros spent on underwater tunnels, the complex logistics of the 424 00:32:46,280 --> 00:32:51,020 Kruquius depot, or the new Mediterranean bike lanes are not costs. 425 00:32:51,690 --> 00:32:53,990 They are investments in resilience. 426 00:32:55,190 --> 00:33:00,190 In a world of rising energy prices and shrinking urban space, the Amsterdam 427 00:33:00,190 --> 00:33:02,850 model offers a glimpse into the future. 428 00:33:03,070 --> 00:33:08,210 It proves that the most sophisticated technology isn't always a new gadget 429 00:33:08,210 --> 00:33:14,150 sometimes. It's the perfect integration of an old idea into a new circular 430 00:33:14,150 --> 00:33:15,150 world. 431 00:34:32,690 --> 00:34:36,850 Imagine for a moment, what if your Bitcoin holdings could purchase more 432 00:34:36,850 --> 00:34:39,429 just everyday items like coffee or the latest gadgets? 433 00:34:39,750 --> 00:34:44,130 What if that digital currency sitting in your wallet could actually buy you a 434 00:34:44,130 --> 00:34:47,010 house or perhaps even an entire commercial building? 435 00:34:59,389 --> 00:35:04,210 Welcome to the fascinating and rapidly evolving world of crypto real estate, 436 00:35:04,390 --> 00:35:08,150 where digital assets are being transformed into tangible property. 437 00:35:14,190 --> 00:35:17,990 Today we're taking a deep dive into the revolutionary intersection of 438 00:35:17,990 --> 00:35:22,390 cryptocurrency and property ownership, examining in detail how Bitcoin is 439 00:35:22,390 --> 00:35:26,550 successfully transforming what were once purely digital coins into tangible 440 00:35:26,550 --> 00:35:27,890 physical real estate investments. 441 00:35:28,490 --> 00:35:32,350 Whether you're an experienced crypto investor looking to diversify your 442 00:35:32,350 --> 00:35:36,230 portfolio, or simply someone who's curious about emerging trends in 443 00:35:36,230 --> 00:35:40,250 markets, this is an in -depth look at how the landscape and future of real 444 00:35:40,250 --> 00:35:44,650 estate transactions is fundamentally evolving and changing before our eyes. 445 00:35:45,990 --> 00:35:48,850 The financial world is in constant transformation. 446 00:35:49,370 --> 00:35:53,330 But in this decade, digitalization has accelerated that change faster than 447 00:35:53,330 --> 00:35:54,330 anyone imagined. 448 00:35:55,410 --> 00:36:00,690 Today, money, investments, and assets flow through codes silent, transparent, 449 00:36:00,890 --> 00:36:01,890 and borderless. 450 00:36:02,010 --> 00:36:06,790 Cryptocurrencies, led by Bitcoin, mark the beginning of a new era. They shook 451 00:36:06,790 --> 00:36:10,930 the foundations of the global financial system, sparking both excitement and 452 00:36:10,930 --> 00:36:15,970 skepticism. Yet behind that phenomenon emerged something even deeper. 453 00:36:16,750 --> 00:36:17,750 Tokenization. 454 00:36:18,380 --> 00:36:19,520 tokenization. 455 00:36:20,330 --> 00:36:26,210 It has to do with the fractionalization and therefore generate contracts at a 456 00:36:26,210 --> 00:36:32,470 digital level that will depend on the type of contract, the rights that we 457 00:36:32,470 --> 00:36:38,450 obtain on these goods that are tokenized. In the case of the 458 00:36:38,450 --> 00:36:43,250 tokenization of the real world assets, we are talking about the fact that in 459 00:36:43,250 --> 00:36:49,750 last three years there has been an increase of 380%, which tells us 460 00:36:50,220 --> 00:36:56,960 of the level of development, the speed of development of this type 461 00:36:56,960 --> 00:37:02,960 of content and products and that, therefore, is something that, 462 00:37:02,960 --> 00:37:09,180 at the moment, while we are talking, regulation continues. 463 00:37:20,610 --> 00:37:25,530 The idea is simple. The impact, enormous. 464 00:37:26,140 --> 00:37:30,820 Each token represents a fraction of an asset, a share, a bond, a property, or 465 00:37:30,820 --> 00:37:35,280 even a work of art, all recorded on a blockchain, a global tamper proof 466 00:37:43,520 --> 00:37:50,300 that are fast, almost at level 24 -7, and that in this way the process can 467 00:37:50,300 --> 00:37:55,860 be automated through smart contracts. 468 00:37:56,080 --> 00:38:02,940 These smart contracts allow us to speed up and dynamize 469 00:38:02,940 --> 00:38:05,380 these processes that traditionally 470 00:38:12,040 --> 00:38:16,520 We believe the next step going forward will be the tokenization of financial 471 00:38:16,520 --> 00:38:22,840 assets. And that means every stock, every bond will have its own basically Q 472 00:38:22,840 --> 00:38:27,880 -SIF. It'll be on one general ledger. In other words, a token isn't just an 473 00:38:27,880 --> 00:38:32,620 asset. It's a digital entry in a new kind of ledger that is rewriting how 474 00:38:32,620 --> 00:38:34,140 capital markets keep their book. 475 00:38:34,800 --> 00:38:38,760 Investment in tokenized real estate represents one of the most recent 476 00:38:38,760 --> 00:38:40,320 advancements in the property industry. 477 00:38:40,960 --> 00:38:46,160 Tokenization enables houses and apartments to be divided and sold, and 478 00:38:46,160 --> 00:38:47,160 smaller units. 479 00:39:02,410 --> 00:39:07,350 So what we are going to do is take these high -value assets, we are talking 480 00:39:07,350 --> 00:39:12,930 about in this case, and we are going to fractionate them in different parts. 481 00:39:13,470 --> 00:39:17,950 We could associate this without being exactly the same. 482 00:39:35,580 --> 00:39:39,540 Small programs act like a bridge between a property and an online trading 483 00:39:39,540 --> 00:39:43,620 platform. Hence, tokens create a digital representation of a property, 484 00:39:43,720 --> 00:39:45,440 facilitating its digital transfer. 485 00:39:49,480 --> 00:39:53,340 The process of purchasing a property is still associated with significant 486 00:39:53,340 --> 00:39:57,180 bureaucracy, lengthy procedures, and subsequent high costs. 487 00:39:57,920 --> 00:40:00,840 So, what exactly is crypto real estate? 488 00:40:01,300 --> 00:40:05,900 At its core, the term refers to any real estate transaction where cryptocurrency 489 00:40:05,900 --> 00:40:11,640 plays a major role, either as a direct form of payment, a converted asset, or 490 00:40:11,640 --> 00:40:13,260 collateral for purchasing property. 491 00:40:13,720 --> 00:40:20,220 When we are talking about the use of cryptocurrencies in real estate, we can 492 00:40:20,220 --> 00:40:26,080 them to pay directly, that is, we have bitcoins and what we do is we use those 493 00:40:26,080 --> 00:40:32,680 bitcoins as long as the counterpart accepts them to pay the total or 494 00:40:32,680 --> 00:40:33,780 part of the operation. 495 00:40:34,020 --> 00:40:39,580 We can also use cryptocurrencies as a backup. 496 00:41:06,290 --> 00:41:12,190 For the concept goals, Even deeper than that, crypto real estate includes buying 497 00:41:12,190 --> 00:41:16,470 a home directly with Bitcoin or other cryptocurrencies, using stable coins 498 00:41:16,470 --> 00:41:22,570 USDT or USDC for a more stable purchase, converting crypto into fiat at closing, 499 00:41:22,750 --> 00:41:26,630 taking out loans backed by cryptocurrency to purchase real 500 00:41:26,630 --> 00:41:30,190 real estate where ownership is fractionalized into digital tokens, 501 00:41:30,190 --> 00:41:32,950 -based property records, and smart contract -driven transactions. 502 00:41:33,610 --> 00:41:40,370 When we talk about the different assets with which we can do the buying 503 00:41:40,370 --> 00:41:45,230 and selling operations or that we can use in the buying and selling 504 00:41:45,230 --> 00:41:51,090 we can also use the stablecoins, which are related, they are a family 505 00:41:51,090 --> 00:41:55,890 close to cryptocurrencies, but they are not exactly the same. 506 00:41:56,090 --> 00:41:58,390 And then we can also talk about... 507 00:41:58,670 --> 00:42:02,410 of the conversion of cryptocurrencies to fiat. 508 00:42:02,610 --> 00:42:09,390 When we talk about stablecoins, we have to pay attention 509 00:42:09,390 --> 00:42:14,370 to the regulation that is being done in Europe with the MICA regulation that 510 00:42:14,370 --> 00:42:20,510 divides them between EMT and ART. In the case of 511 00:42:20,510 --> 00:42:26,710 EMTs, we can talk about, for example, those issued by 512 00:42:27,930 --> 00:42:34,930 center, the USDT, and then, on the other hand, 513 00:42:35,010 --> 00:42:40,390 we could talk about the Recycle, which are the USDT and the EURT. 514 00:42:41,870 --> 00:42:48,250 In the case of the Recycle, they are accepted by the current regulation. 515 00:42:49,700 --> 00:42:56,600 with the MICA regulation and in the case of the USDT not 516 00:42:56,600 --> 00:43:02,040 yet. So I think it is one of the main stablecoins worldwide. 517 00:43:03,440 --> 00:43:10,100 And when we talk about the cryptocurrencies that we convert to 518 00:43:10,480 --> 00:43:16,920 what we are talking about is that we take a cryptocurrency and we convert it 519 00:43:16,920 --> 00:43:22,260 a value in this case like the euro or the dollar to be able to carry out the 520 00:43:22,260 --> 00:43:28,760 operation and agree on the value that we are assigning to 521 00:43:28,760 --> 00:43:35,740 these assets that otherwise could be more volatile and could change in value. 522 00:43:36,200 --> 00:43:42,340 Therefore, fiat in this case would be the euro 523 00:43:42,340 --> 00:43:47,800 or dollar currencies, for example. When we talk about stablecoins, 524 00:43:56,400 --> 00:43:59,500 It's an evolution in how value moves around the world. 525 00:43:59,840 --> 00:44:04,440 And for the first time, digital wealth is becoming a direct pathway to physical 526 00:44:04,440 --> 00:44:05,440 ownership. 527 00:44:08,860 --> 00:44:12,980 To understand how we arrived at this moment, we need to step back and look at 528 00:44:12,980 --> 00:44:17,320 the timeline. Bitcoin launched in 2009 as a peer -to -peer digital alternative 529 00:44:17,320 --> 00:44:18,109 to money. 530 00:44:18,110 --> 00:44:21,830 In its early years, the idea of using Bitcoin to buy real estate was 531 00:44:21,930 --> 00:44:27,010 But Bitcoin grew, first crossing $1, then $100, then $1 ,000, then tens of 532 00:44:27,010 --> 00:44:30,110 thousands. A new wave of wealth was created. 533 00:44:30,430 --> 00:44:34,750 Suddenly, early adopters who once bought pizza with Bitcoin now had enough 534 00:44:34,750 --> 00:44:39,310 digital value to buy entire homes, and sellers began paying attention. 535 00:44:39,690 --> 00:44:44,130 The first public record of a property purchased fully in Bitcoin dates back to 536 00:44:44,130 --> 00:44:47,550 2017. From there, the trend spread to luxury markets. 537 00:44:47,920 --> 00:44:50,760 Miami, Los Angeles, New York, Dubai, and London. 538 00:44:51,180 --> 00:44:54,860 Developers began marketing properties specifically to crypto buyers. 539 00:44:55,280 --> 00:44:58,220 Brokers started specializing in crypto transactions. 540 00:44:59,000 --> 00:45:00,560 Escrow companies adapted. 541 00:45:01,420 --> 00:45:05,820 Even governments began studying blockchain -based property registries. 542 00:45:06,680 --> 00:45:10,100 Buying real estate with Bitcoin isn't science fiction. 543 00:45:10,400 --> 00:45:14,760 Some sellers now accept crypto directly, while others work through brokers who 544 00:45:14,760 --> 00:45:16,540 convert Bitcoin into local currency. 545 00:45:17,320 --> 00:45:22,120 The process is faster, borderless, and sometimes even tax efficient, if you 546 00:45:22,120 --> 00:45:23,019 the rules. 547 00:45:23,020 --> 00:45:28,660 Things that sounded impossible in 2010 became normal by 2020, and now, in the 548 00:45:28,660 --> 00:45:33,100 2020s, cryptocurrency is becoming a serious player in global real estate. 549 00:45:33,300 --> 00:45:36,220 The crypto boom has created a new class of investors. 550 00:45:36,640 --> 00:45:40,960 High net worth individuals want to diversify, and real estate is a safe, 551 00:45:41,060 --> 00:45:42,060 tangible asset. 552 00:45:42,330 --> 00:45:47,390 From luxury homes in Miami to condos in Dubai, Bitcoin buyers are making their 553 00:45:47,390 --> 00:45:51,710 mark. Let's look at a few real -world examples to understand how crypto real 554 00:45:51,710 --> 00:45:52,770 estate works in practice. 555 00:45:53,470 --> 00:45:59,410 Case study 1. In 2021, a luxury penthouse at Arte by Antonio Soterio in 556 00:45:59,410 --> 00:46:01,270 Surfside, Florida, made history. 557 00:46:01,490 --> 00:46:06,690 The property sold for $22 .5 million, paid entirely in cryptocurrency. 558 00:46:07,450 --> 00:46:11,570 The largest publicly known real estate transaction completed using digital 559 00:46:11,570 --> 00:46:16,110 assets at the time. A developer's decision to accept cryptocurrency had 560 00:46:16,110 --> 00:46:20,350 off. The sale came just weeks after the developer announced it would begin 561 00:46:20,350 --> 00:46:24,090 accepting cryptocurrency payments through a partnership with blockchain 562 00:46:24,090 --> 00:46:28,630 SolidBlock. According to Forbes, the deal demonstrated that crypto was no 563 00:46:28,630 --> 00:46:33,670 just a speculative asset. It had become a viable method for purchasing high -end 564 00:46:33,670 --> 00:46:34,670 real estate. 565 00:46:34,730 --> 00:46:39,830 Case study 2. In Dubai, one of the earliest large -scale experiments with 566 00:46:39,830 --> 00:46:44,830 real estate unfolded at Aston Plaza and Residences, located in Dubai Science 567 00:46:44,830 --> 00:46:49,330 Park. Marketed as one of the first major developments in the region to accept 568 00:46:49,330 --> 00:46:53,390 Bitcoin, the project offered apartments priced directly in cryptocurrency. 569 00:46:54,370 --> 00:46:58,390 Buyers were able to commit funds using Bitcoin, capturing global attention. 570 00:46:58,710 --> 00:47:01,470 But the story also revealed the risks of innovation. 571 00:47:02,060 --> 00:47:08,320 Originally advertised as a $325 million development, the project later stalled 572 00:47:08,320 --> 00:47:10,060 and its completion became uncertain. 573 00:47:10,480 --> 00:47:15,420 While crypto payments were accepted, it remains unclear whether all buyers 574 00:47:15,420 --> 00:47:17,480 ultimately received finished property. 575 00:47:17,880 --> 00:47:22,820 The case highlighted both the promise and the pitfalls of early crypto 576 00:47:22,820 --> 00:47:23,820 in real estate. 577 00:47:24,260 --> 00:47:29,240 Case Study 3 In 2025, Spain recorded one of its first officially reported 578 00:47:29,240 --> 00:47:31,180 property sales completed with Bitcoin. 579 00:47:31,820 --> 00:47:36,600 A property in Madrid, valued at approximately 1 .5 million of euros, was 580 00:47:36,600 --> 00:47:38,920 purchased by an international buyer using Bitcoin. 581 00:47:39,180 --> 00:47:43,960 The transaction followed standard real estate procedures, including escrow, 582 00:47:44,100 --> 00:47:48,860 legal compliance, and the conversion of crypto into euros for the seller. It 583 00:47:48,860 --> 00:47:52,760 marked a significant milestone, showing that cryptocurrency could integrate into 584 00:47:52,760 --> 00:47:56,860 traditional real estate systems, even in highly regulated European markets. 585 00:47:57,220 --> 00:47:59,660 Case Study 4. In the United States. 586 00:47:59,960 --> 00:48:03,420 Crypto adoption hasn't been limited to coastal tech hubs. 587 00:48:03,640 --> 00:48:08,380 An agent with Sotheby's International Realty in Delaware reported selling a 588 00:48:08,380 --> 00:48:13,940 luxury property for $175 million paid in Bitcoin, believed to be one of the 589 00:48:13,940 --> 00:48:17,740 state's first major real estate transactions involving cryptocurrency. 590 00:48:18,180 --> 00:48:22,880 The sale was widely publicized as a local milestone, signaling that crypto 591 00:48:22,880 --> 00:48:26,900 estate was beginning to reach beyond niche markets and into everyday property 592 00:48:26,900 --> 00:48:27,900 transactions. 593 00:48:28,300 --> 00:48:35,180 I consider that the United States, with the Genius Act, is trying to maintain a 594 00:48:35,180 --> 00:48:40,980 preeminent position in the markets at an international level. Therefore, they 595 00:48:40,980 --> 00:48:47,760 are strongly betting on the different stablecoins 596 00:48:47,760 --> 00:48:54,360 and on donating to the financial system. 597 00:48:55,240 --> 00:49:01,520 that we know has a worldwide impact, of the tools so that it can evolve in an 598 00:49:01,520 --> 00:49:07,780 agile and dynamic way. On the one hand we have agility and dynamism, on the 599 00:49:07,780 --> 00:49:13,300 other hand we can find that the fact that everything is happening in real 600 00:49:13,760 --> 00:49:20,620 often limits the protection of the consumer or what could be 601 00:49:20,620 --> 00:49:27,600 the most conservative rules to try to mitigate or reduce the risks 602 00:49:27,600 --> 00:49:29,180 to the maximum. 603 00:49:29,400 --> 00:49:35,020 Therefore, in the United States we see a greater openness. 604 00:49:35,280 --> 00:49:40,800 In the European Union we see more conservative positions. 605 00:49:41,480 --> 00:49:48,240 And then we have in other parts of EMEA, we can see 606 00:49:48,240 --> 00:49:55,040 how they are quite open to carry out operations of this 607 00:49:55,040 --> 00:49:59,700 type. Some are carried out, others are not carried out, but without a doubt 608 00:49:59,700 --> 00:50:06,400 within a framework of a will to advance, 609 00:50:06,800 --> 00:50:09,060 to study and to put into practice. 610 00:50:21,050 --> 00:50:25,650 Taking together, these cases tell a larger story, one of experimentation, 611 00:50:26,150 --> 00:50:29,010 success, setbacks, and growing legitimacy. 612 00:50:29,410 --> 00:50:31,770 Crypto real estate is no longer hypothetical. 613 00:50:32,030 --> 00:50:35,650 It's happening, transaction by transaction, across the globe. 614 00:50:36,170 --> 00:50:38,390 But it's not all smooth sailing. 615 00:50:39,120 --> 00:50:40,680 Crypto's value can be volatile. 616 00:50:41,000 --> 00:50:44,680 Regulations vary by country. And tax implications can be tricky. 617 00:50:45,120 --> 00:50:46,340 First, volatility. 618 00:50:46,860 --> 00:50:51,440 Bitcoin and other cryptocurrencies can move dramatically, sometimes losing or 619 00:50:51,440 --> 00:50:55,040 gaining a third of their value in weeks. For buyers who convert at closing, 620 00:50:55,240 --> 00:50:58,200 rapid swings can erase gains or spike costs in hours. 621 00:50:59,520 --> 00:51:02,260 Second, transaction mechanics and title. 622 00:51:02,830 --> 00:51:06,830 Even when a seller accepts crypto, most governments and land registries require 623 00:51:06,830 --> 00:51:08,870 deeds to be issued in the local currency. 624 00:51:09,170 --> 00:51:13,850 That usually means an intermediary converts crypto to fiat before the legal 625 00:51:13,850 --> 00:51:18,130 title is registered, adding counterparty risk and an extra step that can delay 626 00:51:18,130 --> 00:51:19,230 and complicate settlements. 627 00:51:19,970 --> 00:51:24,570 Third, taxes. In many jurisdictions, authorities treat crypto as property, 628 00:51:24,570 --> 00:51:28,050 currency, which makes nearly every transfer a taxable event. That includes 629 00:51:28,050 --> 00:51:32,310 sales, exchanges, and sometimes even payments for goods or services. 630 00:51:32,720 --> 00:51:36,840 Buyers and sellers must track cost basis, gains, and report the 631 00:51:36,840 --> 00:51:39,180 accurately or face audits and penalties. 632 00:51:39,880 --> 00:51:41,940 Fourth, lending and counterparty risk. 633 00:51:42,160 --> 00:51:45,480 Crypto -backed lending exploded in the previous market cycle, but it ended with 634 00:51:45,480 --> 00:51:49,400 high -profile collapses and bankruptcies. When platforms fail, 635 00:51:49,400 --> 00:51:53,400 depositors can lose access to funds, collateral can be liquidated at a loss, 636 00:51:53,400 --> 00:51:56,740 promised liquidity disappears, a danger for anyone relying on third -party 637 00:51:56,740 --> 00:51:58,860 services to bridge crypto and property purchases. 638 00:51:59,840 --> 00:52:02,760 Fifth, compliance, and anti -money laundering rules. 639 00:52:03,280 --> 00:52:06,780 Regulators and global bodies have tightened rules around virtual assets to 640 00:52:06,780 --> 00:52:07,780 prevent illicit flows. 641 00:52:07,980 --> 00:52:12,360 Real estate transactions are high on that list, meaning additional KYC, 642 00:52:12,360 --> 00:52:14,060 of fund checks, and reporting requirements. 643 00:52:14,680 --> 00:52:18,860 Failure to meet these standards can stall a sale, trigger investigations, or 644 00:52:18,860 --> 00:52:20,880 expose participants to legal liability. 645 00:52:21,400 --> 00:52:24,080 Six, operational and technical risk. 646 00:52:24,380 --> 00:52:28,020 Crypto transactions are irreversible. A single wrong character in a wallet 647 00:52:28,020 --> 00:52:31,440 address or a phishing attack on an email with wiring instructions can send 648 00:52:31,440 --> 00:52:34,360 millions to the wrong place, and there's no bank to reverse the transfer. 649 00:52:34,760 --> 00:52:39,320 Seventh, technology risk. Smart contracts, tokenization, and new 650 00:52:39,320 --> 00:52:41,780 innovation, but also software bugs and design flaws. 651 00:52:42,000 --> 00:52:46,180 A poorly written smart contract or an unaudited tokenization platform can 652 00:52:46,180 --> 00:52:49,620 assets, misallocate ownership shares, or enable exploits. 653 00:52:50,110 --> 00:52:54,550 Finally, market and reputational risk. Developers and brokers who accept crypto 654 00:52:54,550 --> 00:52:57,870 can attract new buyers, but they also take on greater scrutiny, regulatory 655 00:52:57,870 --> 00:53:01,790 compliance burdens, and the risk that projects promoted with crypto funding 656 00:53:01,790 --> 00:53:04,610 underdeliver, stall, or become entangled in legal disputes. 657 00:53:05,090 --> 00:53:10,250 In short, crypto can speed and globalize property deals, but it also layers on 658 00:53:10,250 --> 00:53:13,650 volatility, regulatory complexity, and new failure modes. 659 00:53:13,950 --> 00:53:17,190 For buyers, sellers, and advisors, the lesson is clear. 660 00:53:24,980 --> 00:53:31,640 De nuevo, tenemos que tener en cuenta que el hecho de eliminar intermediaciĂ³n 661 00:53:31,640 --> 00:53:37,280 hace que sean mĂ¡s Ă¡giles los procedimientos, pero igualmente la 662 00:53:37,280 --> 00:53:43,720 muchas veces aporta garantĂ­as que ahora tendremos que asegurarnos se 663 00:53:43,720 --> 00:53:46,380 protejan con la tokenizaciĂ³n. 664 00:53:47,580 --> 00:53:49,120 The opportunities are huge. 665 00:53:49,400 --> 00:53:53,220 A new generation of buyers is turning digital value into physical assets. 666 00:53:53,460 --> 00:53:56,140 For many, Bitcoin isn't just a currency. 667 00:53:56,480 --> 00:53:58,280 It's a gateway to ownership. 668 00:53:59,180 --> 00:54:01,440 One of the biggest shifts is tokenization. 669 00:54:01,700 --> 00:54:06,080 Instead of buying an entire building, investors can now purchase fractional 670 00:54:06,080 --> 00:54:08,240 ownership through blockchain -based tokens. 671 00:54:08,810 --> 00:54:12,670 This lowers the barrier to entry, allowing smaller investors to access 672 00:54:12,670 --> 00:54:16,290 estate markets that were once reserved for institutions and the ultra -wealthy. 673 00:54:28,430 --> 00:54:35,130 of high value it would be difficult with a lower purchasing power while when 674 00:54:35,130 --> 00:54:42,030 we fractionalize this or we do it in different pieces or parts this asset 675 00:54:42,030 --> 00:54:47,890 will allow the price of the same to be lower 676 00:54:47,890 --> 00:54:54,030 because in the end we are selling parts and therefore it would be more 677 00:54:54,030 --> 00:54:55,670 affordable and that it could be proposed 678 00:55:03,310 --> 00:55:08,210 Tokenization also brings liquidity to an industry that has traditionally been 679 00:55:08,210 --> 00:55:12,130 slow and illiquid. Real estate transactions can take months. 680 00:55:12,370 --> 00:55:15,490 Tokenized shares can potentially be transferred in minutes. 681 00:55:16,190 --> 00:55:19,090 Crypto is also reshaping cross -border real estate. 682 00:55:19,330 --> 00:55:23,650 International buyers often face currency controls, wire delays and banking 683 00:55:23,650 --> 00:55:24,650 restrictions. 684 00:55:25,280 --> 00:55:28,960 Cryptocurrency allows capital to move globally with fewer friction points, 685 00:55:29,080 --> 00:55:33,280 opening markets to buyers who were previously locked out. As a result, 686 00:55:33,280 --> 00:55:36,880 that embrace crypto -friendly regulations are attracting global 687 00:55:37,360 --> 00:55:40,740 Developers are responding by marketing properties directly to crypto holders, 688 00:55:40,920 --> 00:55:43,080 not as a novelty, but as a strategy. 689 00:55:43,400 --> 00:55:47,020 Governments are also exploring blockchain for land registries and 690 00:55:47,020 --> 00:55:51,720 records. Immutable ledgers can reduce disputes, prevent title fraud, and 691 00:55:51,720 --> 00:55:53,860 permanent, verifiable ownership history. 692 00:55:54,190 --> 00:55:56,950 especially in regions where property rights are difficult to enforce. 693 00:55:57,530 --> 00:56:00,890 This isn't a complete replacement of traditional real estate. 694 00:56:01,090 --> 00:56:02,210 It's a transformation. 695 00:56:02,850 --> 00:56:04,610 Crypto doesn't eliminate the fundamentals. 696 00:56:05,050 --> 00:56:09,130 Location, demand, and due diligence still matter. But it changes how value 697 00:56:09,130 --> 00:56:11,670 moves, how quickly deals happen, and who gets access. 698 00:56:11,910 --> 00:56:16,110 So what does all of this mean for you as an investor or future homebuyer? It 699 00:56:16,110 --> 00:56:17,770 means new opportunities are emerging. 700 00:56:18,250 --> 00:56:20,490 Opportunities to leverage your crypto holdings. 701 00:56:20,730 --> 00:56:24,590 Opportunities to participate in international markets more easily. 702 00:56:24,870 --> 00:56:28,270 Opportunities to acquire property faster and more efficiently. 703 00:56:47,470 --> 00:56:54,190 It requires long bureaucratic processes that in many cases 704 00:56:54,190 --> 00:56:55,890 can be complex. 705 00:56:56,290 --> 00:57:01,750 In the case of tokenization, we are talking about a sophisticated type of 706 00:57:01,750 --> 00:57:08,610 technology. Therefore, we will have to see exactly the consequences 707 00:57:08,610 --> 00:57:14,430 and the level of knowledge required to be able to proceed in the best way. 708 00:57:15,100 --> 00:57:21,160 But it is true that we potentially do get a greater liquidity than with real 709 00:57:21,160 --> 00:57:23,020 estate only. 710 00:57:23,660 --> 00:57:29,820 It reminds me, or we could associate it with other types of assets that already 711 00:57:29,820 --> 00:57:36,380 exist, such as SOCIMIS or RAID, and that therefore allow us to 712 00:57:36,380 --> 00:57:43,310 have participations or in this case, rights in properties or 713 00:57:43,310 --> 00:57:49,410 in property contracts, because the intention of 714 00:57:49,410 --> 00:57:56,170 tokenization is an intention that has been dragging on since ancient 715 00:57:56,170 --> 00:58:01,590 times, which is to obtain returns from real estate. 716 00:58:09,360 --> 00:58:15,500 But like any emerging space, education is key. Working with crypto -friendly 717 00:58:15,500 --> 00:58:18,900 agents, attorneys, and escrow companies is essential. 718 00:58:20,020 --> 00:58:24,180 Understanding your local regulations is crucial, and ensuring the security of 719 00:58:24,180 --> 00:58:26,660 your crypto wallet is absolutely non -negotiable. 720 00:58:29,960 --> 00:58:33,160 this continuous process of training. 721 00:58:33,500 --> 00:58:39,920 We are talking about some active systems, sophisticated 722 00:58:39,920 --> 00:58:46,580 procedures, so we have to be constantly educating ourselves. 723 00:58:46,740 --> 00:58:53,120 This will generate a financial culture that has to do with the capacities and 724 00:58:53,120 --> 00:58:55,520 skills of people to make decisions. 725 00:58:58,000 --> 00:59:04,180 And in the European case, we can talk about ESMA and we 726 00:59:04,180 --> 00:59:10,820 can talk about the fulfillment of training schedules and also about the 727 00:59:10,820 --> 00:59:17,480 experience that professionals who advise or accompany us at any 728 00:59:17,480 --> 00:59:24,020 time when we are making decisions, when we are carrying out 729 00:59:24,020 --> 00:59:25,020 operations. 730 00:59:25,450 --> 00:59:31,970 The importance of financial education or, in this case, the importance of 731 00:59:31,970 --> 00:59:38,970 an advanced knowledge of any type of financial asset and 732 00:59:38,970 --> 00:59:45,850 of any procedure associated with it is fundamental because, even with it, 733 00:59:45,990 --> 00:59:51,950 there are always risks that we will not be able to absolutely eliminate from the 734 00:59:51,950 --> 00:59:56,390 equation. Therefore, at the very least, we must try to reduce to the maximum the 735 00:59:56,390 --> 01:00:02,910 risks that depend on us and we must also try to 736 01:00:02,910 --> 01:00:08,170 reduce the risks to the maximum of people and entities, 737 01:00:08,930 --> 01:00:14,390 that is, of physical or legal people with whom we are going to relate when we 738 01:00:14,390 --> 01:00:17,210 are carrying out this procedure so that it is successful. 739 01:00:17,550 --> 01:00:20,030 In the end, what we are looking for is 740 01:00:31,920 --> 01:00:37,020 The cryptocurrency market has entered the opening days of 2026 with renewed 741 01:00:37,020 --> 01:00:42,620 momentum. After a volatile end to 2025, prices across major digital assets have 742 01:00:42,620 --> 01:00:45,920 moved sharply higher drawing attention from both retail traders and 743 01:00:45,920 --> 01:00:46,920 institutional investors. 744 01:00:47,630 --> 01:00:51,750 In early January, the total cryptocurrency market capitalization 745 01:00:51,750 --> 01:00:56,690 around $3 .2 trillion, according to aggregated data from major market 746 01:00:56,810 --> 01:01:01,230 This represents a meaningful rebound from late 2025 levels, with the market 747 01:01:01,230 --> 01:01:04,690 adding hundreds of billions of dollars in value over a relatively short period. 748 01:01:04,950 --> 01:01:08,650 While exact figures vary, the direction is clear. Capital has returned to the 749 01:01:08,650 --> 01:01:11,810 crypto market at the start of the year. At the center of this move is Bitcoin, 750 01:01:12,070 --> 01:01:15,670 which rallied toward the $93 ,000 level in the first week of January. 751 01:01:16,320 --> 01:01:21,000 As the largest and most influential digital asset, Bitcoin continues to act 752 01:01:21,000 --> 01:01:24,360 the market's primary anchor and its strength has helped lift sentiment 753 01:01:24,360 --> 01:01:25,360 the broader ecosystem. 754 01:01:26,240 --> 01:01:30,720 Historically, strong Bitcoin performance has often preceded periods of increased 755 01:01:30,720 --> 01:01:35,780 activity in alternative cryptocurrencies, and early 2026 appears 756 01:01:35,780 --> 01:01:36,780 a similar pattern. 757 01:01:36,820 --> 01:01:40,720 Another key factor has been renewed institutional participation, 758 01:01:40,720 --> 01:01:43,640 through spot Bitcoin and Ethereum exchange traded funds. 759 01:01:44,200 --> 01:01:48,380 Reports from early January indicate notable ETF inflows, suggesting that 760 01:01:48,380 --> 01:01:51,960 traditional investors are once again increasing exposure to digital assets. 761 01:01:52,260 --> 01:01:55,780 The current momentum appears to be driven by a combination of factors 762 01:01:55,780 --> 01:02:01,720 Bitcoin's price recovery, increased ETF inflows, improved global risk sentiment, 763 01:02:01,940 --> 01:02:05,300 expectations of more supportive regulatory and macroeconomic conditions. 764 01:02:05,960 --> 01:02:10,840 As 2026 begins, the cryptocurrency market finds itself at a familiar 765 01:02:11,020 --> 01:02:13,540 Renewed optimism balanced against persistent uncertainty. 766 01:02:13,880 --> 01:02:17,280 Whether this early year strength marks the beginning of a sustained trend or 767 01:02:17,280 --> 01:02:21,100 simply another chapter in crypto's cyclical nature is a question that only 768 01:02:21,100 --> 01:02:22,100 will answer. 769 01:02:22,320 --> 01:02:25,220 For now, the message from the market is clear. 770 01:02:25,500 --> 01:02:27,880 Crypto is once again commanding attention. 771 01:02:28,180 --> 01:02:32,120 If you approach crypto real estate with knowledge and preparation, the rewards 772 01:02:32,120 --> 01:02:33,300 can be extraordinary. 773 01:02:35,420 --> 01:02:36,840 isn't just a catchy phrase. 774 01:02:37,080 --> 01:02:39,580 It's the future of real estate investment. 775 01:02:39,820 --> 01:02:44,640 If you want to stay ahead of the curve, now's the time to learn how crypto can 776 01:02:44,640 --> 01:02:45,558 open doors. 777 01:02:45,560 --> 01:02:46,560 Literally. 778 01:03:02,770 --> 01:03:08,070 to acquire expertise, even as far as possible, I think it is always 779 01:03:08,490 --> 01:03:13,970 In the end, what we have to talk about is transparency, we have to talk about 780 01:03:13,970 --> 01:03:18,590 understanding what we are doing and we have to talk about precaution and 781 01:03:18,590 --> 01:03:25,270 control. But exploring, I think it is very interesting at a technological 782 01:03:25,290 --> 01:03:29,530 it is also very interesting at a social level, what it can mean. 783 01:03:45,290 --> 01:03:49,530 From digital coins to physical assets, from online wallets to real -world 784 01:03:49,530 --> 01:03:53,910 property lines, cryptocurrency is reshaping how we buy, sell, and think 785 01:03:53,910 --> 01:03:54,910 real estate. 786 01:03:55,020 --> 01:03:59,580 We are witnessing the merging of two worlds, the oldest asset on Earth and 787 01:03:59,580 --> 01:04:04,280 of the newest technological inventions of our time. And as the future unfolds, 788 01:04:04,280 --> 01:04:08,320 only one question remains. Will Bitcoin buy your next home? 789 01:05:30,120 --> 01:05:36,040 The art market and visual arts as a whole is like Hollywood or it's like 790 01:05:36,040 --> 01:05:37,220 Bundesliga, if you will. 791 01:05:37,560 --> 01:05:40,100 You know, there are a lot of people who play football in Germany, but there are 792 01:05:40,100 --> 01:05:41,520 very few who play in the Bundesliga. 793 01:05:46,480 --> 01:05:51,920 The global art market is worth 65 billion US dollars, a market of 794 01:05:53,680 --> 01:05:57,240 From Economy Investigates, why is the art market so opaque? 795 01:05:57,740 --> 01:05:59,040 How are prices set? 796 01:05:59,740 --> 01:06:01,760 How do auction houses and galleries operate? 797 01:06:02,140 --> 01:06:04,380 What about the gender and equal pay gap? 798 01:06:04,660 --> 01:06:07,260 Why is art so attractive as an investment? 799 01:06:08,500 --> 01:06:11,580 What is the future of digitalization in the art market? 800 01:06:12,740 --> 01:06:16,740 McConaughey dives into the mechanisms of the global art industry from the 801 01:06:16,740 --> 01:06:18,560 perspective of the German art market. 802 01:06:24,460 --> 01:06:28,900 The glamorous world of an artist fascinates and inspires us. 803 01:06:29,290 --> 01:06:33,770 with their biographies, innovations, rebellions, alternative lifestyles, 804 01:06:33,790 --> 01:06:36,110 creativity and unique works of art. 805 01:06:38,210 --> 01:06:41,410 But what remains once the glamour is deconstructed? 806 01:06:42,890 --> 01:06:46,910 It's always been the people with money that affected the art world, 807 01:06:47,050 --> 01:06:51,090 unfortunately, because without that there's no market and there's no artist. 808 01:06:52,590 --> 01:06:55,990 Art is above all a business in the hands of a few players. 809 01:06:57,100 --> 01:06:59,140 But how does the art market really work? 810 01:06:59,760 --> 01:07:01,200 The business is booming. 811 01:07:01,940 --> 01:07:07,040 In 2023, the global art market was valued at $65 billion. 812 01:07:08,820 --> 01:07:15,040 The year before, it was worth $67 .8 billion, the second highest figure ever 813 01:07:15,040 --> 01:07:16,380 recorded for the global market. 814 01:07:20,400 --> 01:07:25,580 This is because the wealth of the world's billionaires has grown to 13 .7 815 01:07:25,580 --> 01:07:27,780 trillion US dollars in 2023. 816 01:07:31,740 --> 01:07:36,340 This wealth has a significant impact on the top end of the art market. 817 01:07:36,960 --> 01:07:41,120 The commercial art markets are great indicators of economic trends, economic 818 01:07:41,120 --> 01:07:45,440 developments. Which companies have money, which companies are educated, 819 01:07:45,440 --> 01:07:47,920 companies are interested in art and buy art. 820 01:07:48,590 --> 01:07:53,030 Despite increased purchasing power on the art market, many artists, especially 821 01:07:53,030 --> 01:07:57,590 women, people of color and queer artists, live and work under precarious 822 01:07:57,590 --> 01:07:58,590 circumstances. 823 01:07:58,690 --> 01:08:03,950 The situation is similarly bad, at least in the Western and American art 824 01:08:03,950 --> 01:08:08,810 markets. I think Germany is third from the bottom in a European comparison. 825 01:08:10,970 --> 01:08:16,310 But this gender pay gap of 18 % in Germany and around 30 % in the 826 01:08:16,310 --> 01:08:20,760 arts It's not just a European problem, it's a global problem. 827 01:08:23,040 --> 01:08:29,939 To understand this contradiction, 828 01:08:30,359 --> 01:08:32,560 let's look at the mechanics of the art market. 829 01:08:33,100 --> 01:08:37,140 Today, the art trade is perceived as opaque and inaccessible. 830 01:08:38,140 --> 01:08:40,300 Nevertheless, people remain fascinated. 831 01:08:42,439 --> 01:08:44,520 Digitalization is rapidly developing. 832 01:08:45,100 --> 01:08:48,420 accelerating social and cultural insecurities in our society. 833 01:08:49,800 --> 01:08:54,880 The top three art markets in the world today are the US, the UK and China. 834 01:08:57,399 --> 01:09:01,720 The US is the absolute leader, accounting for 42 % of sales. 835 01:09:05,060 --> 01:09:09,520 The Chinese market is the second largest in the world with a share of 19%, 836 01:09:09,520 --> 01:09:12,899 followed by the UK with a share of 17%. 837 01:09:16,939 --> 01:09:22,100 The remaining 20 % of the global art market is shared by the other 192 838 01:09:22,100 --> 01:09:23,100 of the world. 839 01:09:25,620 --> 01:09:30,840 So my name is Amelie von Wedel. I'm an art advisor. I have an art advisory 840 01:09:30,840 --> 01:09:35,500 company in London. In the commercial art world, you have auction houses, 841 01:09:35,760 --> 01:09:41,680 galleries, you have dealers, and you have art advisors. I think that's 842 01:09:41,680 --> 01:09:43,960 the sort of four main categories. 843 01:09:45,130 --> 01:09:49,250 This strict hierarchical system creates a huge gender pay gap. 844 01:09:52,130 --> 01:09:58,750 The market grows through multi -million dollar auctions, 845 01:09:58,830 --> 01:10:03,190 where artwork is traded as an investment by only a handful of the super -rich. 846 01:10:03,690 --> 01:10:06,650 Meanwhile, the artists struggle at the other end of the food chain. 847 01:10:13,180 --> 01:10:14,600 on sort of gentleman rules. 848 01:10:15,020 --> 01:10:20,700 And I think now everything is sort of shifting and nothing is as clear -cut as 849 01:10:20,700 --> 01:10:21,760 it used to be anymore. 850 01:10:22,080 --> 01:10:28,240 The art world is growing year by year. I think you've got now in total more than 851 01:10:28,240 --> 01:10:29,280 2 million artists. 852 01:10:29,540 --> 01:10:34,160 It's a very opaque, it's not a transparent art world. 853 01:10:35,800 --> 01:10:40,300 Since the 1990s, the international art trade has been in a process of 854 01:10:40,300 --> 01:10:41,300 industrialisation. 855 01:10:41,960 --> 01:10:46,780 With the acceleration of digitalization during the COVID -19 pandemic, online 856 01:10:46,780 --> 01:10:50,140 -based business models have also become more visible in the mainstream. 857 01:10:52,000 --> 01:10:56,680 This includes online auction houses in the low -priced segment, NFT 858 01:10:56,680 --> 01:11:00,960 marketplaces, and artists selling directly to buyers via Instagram. 859 01:11:01,320 --> 01:11:05,400 The growth of online commerce is one of the most significant developments in the 860 01:11:05,400 --> 01:11:06,800 art market in recent years. 861 01:11:07,470 --> 01:11:13,850 My name is Constanze Wolter. I'm an art dealer for over 14 years now, and I'm 862 01:11:13,850 --> 01:11:19,130 the founder of eartist .com, an online auction house. We're getting artwork 863 01:11:19,130 --> 01:11:25,450 private collections or from estates, and we sell it in auction sales, 864 01:11:25,710 --> 01:11:27,870 only specifically online. 865 01:11:28,330 --> 01:11:34,710 The traditional auction houses are focusing on high -end artworks in a very 866 01:11:34,710 --> 01:11:36,350 price range. 867 01:11:37,130 --> 01:11:39,490 So this is what makes sense economically. 868 01:11:39,990 --> 01:11:46,690 So not to forget, out there is a large amount of artwork 869 01:11:46,690 --> 01:11:51,070 lower that level, below 1 ,000 euro. 870 01:11:51,290 --> 01:11:58,230 And this is exactly what we target as well as artworks because that 871 01:11:58,230 --> 01:12:03,710 fits our philosophy that art should be more accessible to a wide range of 872 01:12:03,710 --> 01:12:08,030 people. Around $11 billion were generated through online sales. 873 01:12:09,010 --> 01:12:15,370 My name is Dirk Boll. I'm on the board of the 20th and 21st century art at 874 01:12:15,370 --> 01:12:16,370 Christie's in London. 875 01:12:16,890 --> 01:12:21,090 What we have seen during the pandemic is that the commercial distribution of art 876 01:12:21,090 --> 01:12:24,690 has become very much digitalized by necessity. 877 01:12:25,070 --> 01:12:29,750 This means that there is now a higher proportion of digital distribution for 878 01:12:29,750 --> 01:12:30,750 traditional suppliers. 879 01:12:31,340 --> 01:12:33,680 the gallery system, the art trade, the auctions. 880 01:12:34,240 --> 01:12:38,520 At the same time, artists have increasingly offered their objects and 881 01:12:38,520 --> 01:12:42,840 directly during the pandemic through their own websites, but especially 882 01:12:42,840 --> 01:12:43,840 social media. 883 01:12:45,920 --> 01:12:52,460 There is now a rule that as an artist you can contribute from the secondary 884 01:12:52,460 --> 01:12:56,500 market or you can benefit from the secondary market, but it's kept at a 885 01:12:56,500 --> 01:13:02,660 value. The secondary market, or resale market, deals in works of art that are 886 01:13:02,660 --> 01:13:06,500 part of a collection from a private individual, gallery or museum. 887 01:13:07,120 --> 01:13:11,160 When their work is resold, artists do not receive a cut of the sale. 888 01:13:13,700 --> 01:13:17,600 The boundary between the primary and secondary markets has shifted 889 01:13:17,600 --> 01:13:19,260 over the last 20 years. 890 01:13:19,500 --> 01:13:23,180 On the one hand, the time gap between the two markets has narrowed. 891 01:13:23,400 --> 01:13:28,180 In the late 20th century, it took 10 to 20 years to get from the primary to the 892 01:13:28,180 --> 01:13:29,180 secondary market. 893 01:13:29,460 --> 01:13:31,740 This period has been steadily shrinking. 894 01:13:32,120 --> 01:13:36,880 Today, you can find very fresh works on the secondary market, the famous wet 895 01:13:36,880 --> 01:13:41,520 canvas. At the same time, it has been said that the way sellers work has 896 01:13:41,520 --> 01:13:45,780 changed, especially in the gallery system, which now also does a lot of 897 01:13:45,780 --> 01:13:48,160 secondary marketing of its own artists' work. 898 01:13:52,040 --> 01:13:56,680 In most cases, works by deceased artists are the main objects traded on the 899 01:13:56,680 --> 01:13:57,680 secondary market. 900 01:13:57,780 --> 01:14:01,740 My name is Zoe Claire Miller, and I am an artist and organizer. 901 01:14:02,140 --> 01:14:09,140 I'm based in Berlin, Germany, and I also am one of the spokespeople of the BBK 902 01:14:09,140 --> 01:14:13,040 Berlin, which is the professional association of visual artists. 903 01:14:13,800 --> 01:14:17,400 Active artists sell their art mostly through the primary market. 904 01:14:19,600 --> 01:14:24,740 Several factors, such as the artist's fame and relevance, but also gender, 905 01:14:24,740 --> 01:14:27,680 and ethnicity, influence prices in this market. 906 01:14:30,240 --> 01:14:36,260 In Germany, female visual artists earn on average 28 % less than their male 907 01:14:36,260 --> 01:14:37,260 colleagues. 908 01:14:38,120 --> 01:14:41,820 The average annual income is 10 ,500 euros. 909 01:14:42,180 --> 01:14:49,000 The gender pay gap is 7%. And 90 % of female artists face poverty in old age. 910 01:14:49,550 --> 01:14:53,190 with an expected pension of €357 per month. 911 01:14:53,820 --> 01:15:00,100 One can definitely notice that the situation is shifting, that a lot of 912 01:15:00,100 --> 01:15:04,600 and collections are hurriedly thinking like, oh, wait, we need to show actually 913 01:15:04,600 --> 01:15:06,920 also some women or some people of color. 914 01:15:07,600 --> 01:15:13,280 It's still straight white men, straight old white men, usually, that have the 915 01:15:13,280 --> 01:15:17,580 highest prices, that set the record prices, that sell the most, that have 916 01:15:17,580 --> 01:15:22,640 highest representation at fairs, have the most solo shows in museums. So this 917 01:15:22,640 --> 01:15:25,390 still... definitely quite dominant. 918 01:15:25,790 --> 01:15:30,850 In Germany, the so -called gender show gap varies from one institution to 919 01:15:30,850 --> 01:15:35,390 another. This refers to the number of works by women that can be seen in 920 01:15:35,390 --> 01:15:38,170 exhibitions, museums, collections, or fairs. 921 01:15:38,450 --> 01:15:44,250 At the Hamburger Bahnhof in Berlin, only 28 % of solo exhibitions between 2015 922 01:15:44,250 --> 01:15:46,450 and 2019 were by women. 923 01:15:46,830 --> 01:15:48,290 This has now evened out. 924 01:15:48,690 --> 01:15:51,990 In addition to gender, skin color also plays a role. 925 01:15:52,880 --> 01:15:55,900 A lot of it has happened, I think, already in the last year. 926 01:15:56,120 --> 01:16:01,360 And I think you still have American museum collections that are probably 80 927 01:16:01,360 --> 01:16:02,360 male. 928 01:16:03,000 --> 01:16:09,980 But there's such a push in terms of museums buying female artists, 929 01:16:10,040 --> 01:16:13,860 buying artists from sort of marginalized groups. 930 01:16:14,100 --> 01:16:16,300 It's also very political -driven. 931 01:16:17,100 --> 01:16:22,460 And I think that is reflected in the art market. And I think this trend will 932 01:16:22,460 --> 01:16:23,460 only continue. 933 01:16:23,600 --> 01:16:27,940 And I think there's no way back. And, you know, for example, it's really 934 01:16:27,940 --> 01:16:31,560 reflected also now in the sort of traditional, for example, I don't know, 935 01:16:31,600 --> 01:16:37,320 Christie's evening sale in New York last May had more female artists than male 936 01:16:37,320 --> 01:16:39,620 artists. And that's completely new. 937 01:16:40,240 --> 01:16:44,900 And so I think all of this will... 938 01:16:45,450 --> 01:16:47,730 and I think become more democratic. 939 01:16:48,670 --> 01:16:53,870 In the art world in particular, there are many more women than men. 940 01:16:54,190 --> 01:16:58,510 But there is also the pyramid, where it is mainly men who make a career in the 941 01:16:58,510 --> 01:16:59,510 middle sector. 942 01:17:01,750 --> 01:17:07,710 There are many reasons for this, because this has been perceived as the right 943 01:17:07,710 --> 01:17:11,670 model for centuries, because for a very long time there was a lack of role 944 01:17:11,670 --> 01:17:13,070 models for successful women. 945 01:17:13,710 --> 01:17:17,550 But of course there are also social reasons, such as the fact that women can 946 01:17:17,550 --> 01:17:19,850 have children and men, unfortunately, cannot. 947 01:17:20,560 --> 01:17:26,360 these are all elements that have had an impact at mid -career i 948 01:17:26,360 --> 01:17:32,380 think it's because we simply have a very male 949 01:17:32,380 --> 01:17:38,100 patriarchal art elite that still dominates the art market or has 950 01:17:38,100 --> 01:17:44,440 art market over the last few decades and probably still done so 951 01:17:44,440 --> 01:17:51,240 when we think of a museum director when we think of a gallery owner, but also 952 01:17:51,240 --> 01:17:53,200 who does what, who teaches. 953 01:17:54,300 --> 01:17:58,480 And on the other hand, of course, who is also active in the important press 954 01:17:58,480 --> 01:18:00,820 organs, who is the editor -in -chief. 955 01:18:05,700 --> 01:18:10,560 We now have some amazing female artists who are also very, very successful. 956 01:18:11,430 --> 01:18:16,930 For example, Katharina Grosser, whose artworks sell for around $600 ,000. 957 01:18:17,870 --> 01:18:22,570 I believe the currently most expensive living contemporary female artist is 958 01:18:22,570 --> 01:18:23,570 Jenny Saville. 959 01:18:23,790 --> 01:18:26,210 with one of her artworks selling for $10 million. 960 01:18:28,130 --> 01:18:30,550 However, this is on the secondary market. 961 01:18:32,210 --> 01:18:36,010 While that sounds like a lot of money, if you compare it to the price of a Jeff 962 01:18:36,010 --> 01:18:40,950 Koons piece, which can cost $80 million, it's clear that there's still quite a 963 01:18:40,950 --> 01:18:41,950 disparity. 964 01:18:43,930 --> 01:18:45,430 Sotheby's, the industry leader. 965 01:18:45,850 --> 01:18:50,870 published a report in 2023 that summarizes its own global sales figures 966 01:18:50,870 --> 01:18:53,430 as those of the auction houses, Christie's and Phillips. 967 01:18:54,590 --> 01:18:59,090 According to the report, sales by female artists in the million -dollar -plus 968 01:18:59,090 --> 01:19:05,270 segment have more than doubled in five years, from just under $222 million to 969 01:19:05,270 --> 01:19:07,430 nearly $462 million. 970 01:19:11,980 --> 01:19:18,400 Well, I think that both extremes are kind of an unrealistic romantic 971 01:19:18,400 --> 01:19:25,140 vision. An artist is self -employed, is a freelancer, so like all other self 972 01:19:25,140 --> 01:19:29,460 -employed people, an artist has to think about financial aspects and business 973 01:19:29,460 --> 01:19:36,440 aspects if they want to be able to survive off of their art, if they 974 01:19:37,390 --> 01:19:43,010 rich heirs to a huge family fortune that means they don't ever have to earn 975 01:19:43,010 --> 01:19:48,770 money in their life. So in terms of needing to consider money and profit and 976 01:19:48,770 --> 01:19:53,170 income, every artist has to be a business person to some degree. 977 01:19:53,730 --> 01:19:58,470 In order to succeed as an artist and small business owner, artists need to 978 01:19:58,470 --> 01:20:00,430 overcome individual market barriers. 979 01:20:02,570 --> 01:20:07,770 These can be grants, prizes, exhibitions in relevant museums, but also 980 01:20:07,770 --> 01:20:09,330 sufficient reach on Instagram. 981 01:20:10,510 --> 01:20:15,030 The market is now so large, it can absorb a lot more artists. 982 01:20:15,790 --> 01:20:22,570 And I think also, of course, there's now lots of different ways how you can sell 983 01:20:22,570 --> 01:20:23,570 your art. 984 01:20:23,610 --> 01:20:29,770 You can also digitally now as an artist, you can reach your audience in lots of 985 01:20:29,770 --> 01:20:30,770 different ways. 986 01:20:31,110 --> 01:20:36,570 But I think the predominant factor, I think, is the sort of increase. 987 01:20:37,260 --> 01:20:38,820 of wealth in the world. 988 01:20:39,120 --> 01:20:44,060 And I think more and more people aspire to having an original artwork on their 989 01:20:44,060 --> 01:20:48,700 wall. The prices of world -famous artworks are set on the top end of the 990 01:20:48,700 --> 01:20:52,860 secondary market by the leading auction houses and realized with the money of 991 01:20:52,860 --> 01:20:54,160 the world's richest people. 992 01:20:54,460 --> 01:20:55,900 My name is Daniel Van Schake. 993 01:20:56,320 --> 01:21:00,920 I'm the managing partner of Grisebach, which is one of the leading auction 994 01:21:00,920 --> 01:21:01,980 houses in Germany. 995 01:21:02,730 --> 01:21:06,310 for modern and contemporary art. The auction system is particularly important 996 01:21:06,310 --> 01:21:10,810 for the resale part of the market because it's the most efficient way of 997 01:21:10,810 --> 01:21:11,810 reselling artwork. 998 01:21:12,010 --> 01:21:17,470 Auctions as a whole have an extremely important role in the art market in 999 01:21:17,470 --> 01:21:23,670 of creating price transparency and price information because it's otherwise very 1000 01:21:23,670 --> 01:21:28,770 difficult to find the price information about what artworks are selling for and 1001 01:21:28,770 --> 01:21:33,100 the auction is really the only fully transparent and publicly available 1002 01:21:33,100 --> 01:21:37,240 information about that. So that's why it fulfills a very important role within 1003 01:21:37,240 --> 01:21:38,240 the whole ecosystem. 1004 01:21:39,800 --> 01:21:44,200 Auction houses and galleries are two key intermediaries in the traditional art 1005 01:21:44,200 --> 01:21:45,200 market. 1006 01:21:45,340 --> 01:21:48,640 They are there to ensure quality and attract potential buyers. 1007 01:21:49,440 --> 01:21:51,780 As a gallery, you present the artist. 1008 01:21:52,280 --> 01:21:55,980 that you work with, and that's basically what you have to sell. It's a beautiful 1009 01:21:55,980 --> 01:22:00,120 thing, and it's a very rewarding thing to work with artists, but that's sort of 1010 01:22:00,120 --> 01:22:03,560 what you have to sell. And sometimes they might make work you like, sometimes 1011 01:22:03,560 --> 01:22:07,880 they might make work that's not that great, but of course you have to sell 1012 01:22:07,920 --> 01:22:08,920 it's your job. 1013 01:22:09,100 --> 01:22:13,380 And as an auction house, you're sort of limited to what you manage to get on 1014 01:22:13,380 --> 01:22:19,220 consignment, while as an art advisor, you have complete freedom. We can sort 1015 01:22:19,220 --> 01:22:20,220 roam the world. 1016 01:22:21,040 --> 01:22:26,460 and just sort of try and look for what we really believe in for you know of 1017 01:22:26,460 --> 01:22:30,860 course different kind of reasons and then try and find a good home for that 1018 01:22:30,860 --> 01:22:37,060 artwork most commercial art galleries are small businesses both in terms of 1019 01:22:37,060 --> 01:22:43,100 employment and revenue in addition to the small galleries a new type of 1020 01:22:43,100 --> 01:22:47,950 has emerged the so -called mega gallery These are industry -leading galleries 1021 01:22:47,950 --> 01:22:51,810 with multiple global locations that are sized to the standards of a large 1022 01:22:51,810 --> 01:22:52,789 museum. 1023 01:22:52,790 --> 01:22:57,290 This blurs the boundary between what is considered a gallery and what a museum. 1024 01:22:58,070 --> 01:23:02,370 Because of this, museums are losing their influence as the main institutions 1025 01:23:02,370 --> 01:23:06,130 art, as well as the main tastemakers for quality control in art. 1026 01:23:08,350 --> 01:23:13,090 The largest mega -gallery is owned by Larry Gagosian, the world -renowned 1027 01:23:13,090 --> 01:23:14,090 Gagosian Gallery. 1028 01:23:14,620 --> 01:23:20,100 It is actually a global empire comprising 17 gallery locations around 1029 01:23:20,780 --> 01:23:24,540 Bogotian deals exclusively with contemporary art in the top segment. 1030 01:23:24,900 --> 01:23:29,480 The total annual revenue of this empire is approximately $1 billion. 1031 01:23:29,900 --> 01:23:35,260 The big gallery is just becoming bigger and bigger and the smaller gallery is 1032 01:23:35,260 --> 01:23:39,060 struggling and there's medium -sized galleries and I think that to have that 1033 01:23:39,060 --> 01:23:41,520 diversity of different commercial... 1034 01:23:42,080 --> 01:23:47,140 Places to sell art is important, and hopefully we can somehow keep those 1035 01:23:47,140 --> 01:23:48,320 different places. 1036 01:23:49,080 --> 01:23:50,980 Galleries are closed systems. 1037 01:23:52,260 --> 01:23:56,600 This system is made accessible to collectors in the traditional art market 1038 01:23:56,600 --> 01:23:57,600 art advisors. 1039 01:23:58,480 --> 01:24:01,520 If you look at the statistics, I think there are supposed to be more 1040 01:24:01,520 --> 01:24:06,980 millionaires in 2026, or 40 % I think more millionaires in 2026 than this 1041 01:24:07,060 --> 01:24:09,980 And more and more people, I think, look at buying art. 1042 01:24:11,660 --> 01:24:12,660 $35 million. 1043 01:24:12,900 --> 01:24:15,020 The room at $36 million. $37 million. 1044 01:24:15,300 --> 01:24:16,300 It's in a new place. 1045 01:24:16,800 --> 01:24:19,740 I have $37 million now on the telephone at $37 million. 1046 01:24:19,960 --> 01:24:22,000 I have $37 million here on the telephone. 1047 01:24:22,540 --> 01:24:24,400 There are different reasons why you collect. 1048 01:24:24,620 --> 01:24:28,720 I think that, you know, you do it maybe for return, to get social capital 1049 01:24:28,720 --> 01:24:31,420 somehow. You know, it's fun to be part of the art world. 1050 01:24:31,660 --> 01:24:34,980 I like to think that the art market is transparent because, you know, in the 1051 01:24:34,980 --> 01:24:38,440 auction market, you can look everything up. There's data banks where you can 1052 01:24:38,440 --> 01:24:43,460 look up all the auction sales going back to 1985 or so. You know, you can see 1053 01:24:43,460 --> 01:24:44,460 all of this. 1054 01:24:45,270 --> 01:24:46,270 sales information, 1055 01:24:46,990 --> 01:24:50,670 what's sold for what price and so on and so forth. If you look at a gallery 1056 01:24:50,670 --> 01:24:54,490 business or a private dealing business, this information is not public. 1057 01:24:54,910 --> 01:25:00,270 It's true, but traditionally the art market was a very small market, a very 1058 01:25:00,270 --> 01:25:04,370 competitive market too, so people wanted to keep information private to 1059 01:25:04,370 --> 01:25:07,650 themselves and not share it with other market participants because they felt 1060 01:25:07,650 --> 01:25:08,830 that there was a profit in it. 1061 01:25:09,210 --> 01:25:13,570 The gallery buys directly from artists and then sells their work for profit. 1062 01:25:15,139 --> 01:25:19,140 Or the gallery takes the work on commission and receives a commission 1063 01:25:19,140 --> 01:25:20,140 work is sold. 1064 01:25:21,640 --> 01:25:25,280 The artist and the gallery usually agree on the price of the artwork. 1065 01:25:26,260 --> 01:25:32,020 The relationship between artist and gallery is a business partnership and it 1066 01:25:32,020 --> 01:25:33,280 be quite... 1067 01:25:34,360 --> 01:25:37,620 difference depending on which artist and which gallery. 1068 01:25:37,860 --> 01:25:43,500 I guess that ideally the situation would be that artists and gallerists enter 1069 01:25:43,500 --> 01:25:47,980 into a long -term partnership where the gallerist takes care of selling the 1070 01:25:47,980 --> 01:25:52,340 artist's work but also supports the artist with production, also tries to 1071 01:25:52,340 --> 01:25:58,800 the artist be in important shows and biennials and so functions kind of as 1072 01:25:58,800 --> 01:26:04,890 a promoter of the artist's work, also might help with acquiring for them to be 1073 01:26:04,890 --> 01:26:08,490 able to realize big productions that might be difficult if they didn't have 1074 01:26:08,490 --> 01:26:09,490 gallerist support. 1075 01:26:10,120 --> 01:26:17,060 while the artist is, of course, the producer of the products that 1076 01:26:17,060 --> 01:26:18,120 the gallery sells. 1077 01:26:18,460 --> 01:26:22,940 So in those terms, the artist is quite important for the gallerist. 1078 01:26:23,520 --> 01:26:28,300 In a worst -case scenario, an artist is very dependent on the gallerist. There's 1079 01:26:28,300 --> 01:26:35,240 a very unequal power balance, a strong hierarchy, and the art market, the art 1080 01:26:35,240 --> 01:26:40,380 world, is often one in which business deals are made. Informally, like more 1081 01:26:40,380 --> 01:26:44,440 a handshake, often people start working together, artists in a gallery, without 1082 01:26:44,440 --> 01:26:45,460 a formalized contract. 1083 01:26:45,880 --> 01:26:51,700 And then this can end up meaning that the party involved in this business 1084 01:26:51,700 --> 01:26:57,040 partnership that doesn't have the best legal advice can be taken advantage of. 1085 01:26:58,660 --> 01:27:02,440 Successful artists sometimes buy back their own early work from galleries, 1086 01:27:02,580 --> 01:27:06,880 collections or collectors in order to influence... maintain or increase the 1087 01:27:06,880 --> 01:27:08,700 market value or price of their art. 1088 01:27:11,260 --> 01:27:15,440 Art students and career changers rarely make the leap from university directly 1089 01:27:15,440 --> 01:27:16,840 into a commercial gallery. 1090 01:27:18,620 --> 01:27:23,160 As an alternative, they set up their own non -commercial exhibition spaces and 1091 01:27:23,160 --> 01:27:24,160 studio galleries. 1092 01:27:25,400 --> 01:27:30,020 In major European cities, such as Berlin, these self -managed spaces are 1093 01:27:30,020 --> 01:27:31,020 encouraged. 1094 01:27:32,200 --> 01:27:37,100 Such independent structures or NGO business models give artists a space for 1095 01:27:37,100 --> 01:27:38,760 visibility as well as publicity. 1096 01:27:39,720 --> 01:27:44,240 And they are incubators that produce innovations which are later absorbed by 1097 01:27:44,240 --> 01:27:46,840 mainstream market and even the secondary market. 1098 01:27:48,120 --> 01:27:52,660 In addition to sophisticated patronage, technological developments such as 1099 01:27:52,660 --> 01:27:57,120 blockchain technology offer an opportunity to reduce market barriers 1100 01:27:57,120 --> 01:27:58,400 new business areas. 1101 01:28:02,940 --> 01:28:08,380 I think the certification of digital art through NFTs is an interesting concept, 1102 01:28:08,700 --> 01:28:10,040 an interesting technology. 1103 01:28:10,440 --> 01:28:14,640 It's low threshold, which means you don't need a lot of equipment to produce 1104 01:28:14,640 --> 01:28:19,300 these certificates, so it's very accessible to artists, and it's a good 1105 01:28:19,300 --> 01:28:20,800 make digital art tradable. 1106 01:28:21,120 --> 01:28:25,200 If you think of NFT technology as a certification technology, 1107 01:28:25,960 --> 01:28:29,420 The question is when it will extend to the sale of physical artwork. 1108 01:28:33,460 --> 01:28:38,500 At the same time, we have to recognize that this is not an era of art, but a 1109 01:28:38,500 --> 01:28:40,280 technology that certifies art. 1110 01:28:40,540 --> 01:28:45,380 And that means that one day it will be eclipsed by a newer, more up -to -date 1111 01:28:45,380 --> 01:28:49,020 technology. This is the fate of all technological developments. 1112 01:28:51,710 --> 01:28:57,590 What is interesting in this area is the liberation of artists from the big 1113 01:28:57,590 --> 01:29:01,730 support companies that provide such systems, that can provide such services, 1114 01:29:02,050 --> 01:29:06,290 because nowadays almost anyone can do such certification themselves. 1115 01:29:13,870 --> 01:29:19,470 Digital platforms enable artists to reach... 1116 01:29:19,760 --> 01:29:25,000 other audiences to communicate with their audiences in a different way and i 1117 01:29:25,000 --> 01:29:29,540 think that's the that's the trend i think it's an exciting trend and it will 1118 01:29:29,540 --> 01:29:33,240 take us to a completely different art world i think now more and more things 1119 01:29:33,240 --> 01:29:36,160 sold online that people have never seen and also people are much more 1120 01:29:36,160 --> 01:29:41,820 comfortable now to pay by expensive things online the digital art market 1121 01:29:41,820 --> 01:29:47,080 grow i think hybrid models will develop of sort of physical exhibitions and 1122 01:29:47,080 --> 01:29:52,480 digital and the digital exhibition sort of sitting alongside it's going to 1123 01:29:52,480 --> 01:29:59,260 enable more people to see artwork that they might not be able to to go and see 1124 01:29:59,260 --> 01:30:02,440 physically i think it's also going to democratize the market 1125 01:30:04,270 --> 01:30:09,950 I think there will also hopefully be more sort of data and I think AI -driven 1126 01:30:09,950 --> 01:30:14,050 sort of data sets available that's also maybe hopefully going to make the market 1127 01:30:14,050 --> 01:30:17,670 more transparent and will allow to make better informed decisions. 1128 01:30:18,670 --> 01:30:24,030 But the question, what is interesting art? Of course, technology cannot answer 1129 01:30:24,030 --> 01:30:24,969 this question. 1130 01:30:24,970 --> 01:30:29,890 The criteria by which galleries select artists is individual and depends on 1131 01:30:29,890 --> 01:30:30,890 personal preferences. 1132 01:30:32,650 --> 01:30:38,990 Since COVID, we really did a program inviting artist studios to consign 1133 01:30:38,990 --> 01:30:39,990 to us directly. 1134 01:30:40,330 --> 01:30:44,790 This is quite new because we saw that there's a demand at the artist system 1135 01:30:44,790 --> 01:30:51,350 finding ways to promote and sell their artworks. And we actually 1136 01:30:51,350 --> 01:30:53,090 work with artists. 1137 01:31:12,329 --> 01:31:17,090 Excellent relationships with market makers are essential for emerging talent 1138 01:31:17,090 --> 01:31:18,550 make their mark on the art market. 1139 01:31:20,750 --> 01:31:25,590 After all, artists have to convince the industry's major gatekeepers, such as 1140 01:31:25,590 --> 01:31:28,450 the major auction houses, to make it into the top segment. 1141 01:31:29,330 --> 01:31:34,290 Those who manage to do so are eventually included in the top 100 highest earning 1142 01:31:34,290 --> 01:31:35,490 artists in their country. 1143 01:31:35,890 --> 01:31:39,390 However, the artists do not receive a share of the sales from the traditional 1144 01:31:39,390 --> 01:31:40,390 auction houses. 1145 01:31:41,790 --> 01:31:47,670 The global art market for art at auction is about 35 billion. 1146 01:31:48,250 --> 01:31:52,110 Last year we did 75 million euros of turnover. 1147 01:31:52,450 --> 01:31:56,790 So Germany as a whole is 2 % of the global market. 1148 01:31:57,470 --> 01:32:02,070 The global art auction market generates around $35 billion a year. 1149 01:32:02,450 --> 01:32:06,870 In 2023, Villa Gritherbach generated 50 million euros. 1150 01:32:07,630 --> 01:32:12,290 The auction system is particularly important for the resale part of the 1151 01:32:12,290 --> 01:32:15,250 because it's the most efficient way of reselling artwork. 1152 01:32:15,670 --> 01:32:16,670 Private owners. 1153 01:32:17,280 --> 01:32:23,360 come to us and ask us to sell artwork on their behalf, and then we sell them 1154 01:32:23,360 --> 01:32:28,280 through the auction process, mostly in live auctions, but sometimes also in 1155 01:32:28,280 --> 01:32:29,320 online auctions. 1156 01:32:30,160 --> 01:32:33,200 Auction houses generally claim to offer the very best. 1157 01:32:35,120 --> 01:32:39,880 The art market worldwide is dominated by a very few leading auction houses. 1158 01:32:40,660 --> 01:32:46,220 We only really work in art, so painting, drawing, sculpture, prints. 1159 01:32:46,760 --> 01:32:50,900 We don't work with furniture. We don't work with jewelry. All these things that 1160 01:32:50,900 --> 01:32:56,760 are other sub -markets, we do not do. We only do visual art. We only do 19th 1161 01:32:56,760 --> 01:32:58,940 century, 20th century, and 21st century. 1162 01:32:59,440 --> 01:33:02,200 Most people know how a traditional auction works. 1163 01:33:06,300 --> 01:33:13,200 A bid is placed, and the highest bidder wins the 1164 01:33:13,200 --> 01:33:14,200 item. 1165 01:33:15,480 --> 01:33:16,480 $26 million. 1166 01:33:17,480 --> 01:33:22,620 At $26 ,500 ,000, fair warning now, sold. Thank you very much indeed. 1167 01:33:27,160 --> 01:33:34,080 The consigner, the seller, when they come in, 1168 01:33:34,160 --> 01:33:37,320 they will sign a consignment agreement with us for the upcoming auction, and 1169 01:33:37,320 --> 01:33:39,180 then we receive a fee. 1170 01:33:39,940 --> 01:33:45,640 of the value, based on the value of the work. So it could slide from the lower 1171 01:33:45,640 --> 01:33:51,520 the value, the higher the percentage rate. It will be 18%, let's say, for an 1172 01:33:51,520 --> 01:33:52,700 item at 1 ,000 euros. 1173 01:33:53,140 --> 01:33:59,200 And if it's a higher value item, then the rate goes down. So for a very high 1174 01:33:59,200 --> 01:34:06,200 value item, we might receive 5 % or so. And then we also receive a so 1175 01:34:06,200 --> 01:34:10,230 -called buyer's premium, which is the fee that the buyer pays to the auction 1176 01:34:10,230 --> 01:34:15,130 house. And that's also a fixed percentage rate that they pay on the 1177 01:34:15,130 --> 01:34:19,570 price, which is the highest bid in the room at the time of the auction. 1178 01:34:19,810 --> 01:34:24,390 When a work of art is sold at auction, it is sold with a published estimate. 1179 01:34:24,630 --> 01:34:29,050 In other words, it is an estimate of what the auction house expects to 1180 01:34:29,050 --> 01:34:32,070 for the work. There is also a reserve price. 1181 01:34:32,620 --> 01:34:36,020 which is the price at which the owner will allow the work to be sold. 1182 01:34:36,300 --> 01:34:40,700 This is the reserve or limit, the lowest price at which the work can be bought. 1183 01:34:41,760 --> 01:34:45,760 There is more online bidding in the auction sector today than ever before. 1184 01:34:46,640 --> 01:34:51,780 Sotheby's reports that 91 % of bids at its 2022 auctions were placed online. 1185 01:34:55,180 --> 01:34:56,940 The reason is simple. 1186 01:34:57,580 --> 01:35:02,200 Top quality art does not fetch such high prices because it is worth so much 1187 01:35:02,200 --> 01:35:06,700 more. Or because they are so much better than the art in the lower segments of 1188 01:35:06,700 --> 01:35:10,740 the art market, but because there is so much more money circulating in this 1189 01:35:10,740 --> 01:35:11,740 segment. 1190 01:35:12,840 --> 01:35:16,700 The museums legitimize these prices by exhibiting this art. 1191 01:35:17,640 --> 01:35:22,000 In this segment of the market, art becomes an investment for a small number 1192 01:35:22,000 --> 01:35:23,000 rich investors. 1193 01:35:23,080 --> 01:35:26,300 Some people certainly buy it for pure investment. 1194 01:35:27,070 --> 01:35:34,050 Most of our clients buy it for pleasure, but like with most 1195 01:35:34,050 --> 01:35:37,970 things, when you spend a lot of money on something, you do hope that it doesn't 1196 01:35:37,970 --> 01:35:42,670 lose a lot of value. I think in the last 20 years, there's also been a large 1197 01:35:42,670 --> 01:35:47,650 influence through globalization that you have new buyers, many new buyers coming 1198 01:35:47,650 --> 01:35:53,110 into the market from areas that previously were not connected to the 1199 01:35:53,900 --> 01:35:57,500 Today there are more collectors than famous works of art at auction. 1200 01:35:58,000 --> 01:36:00,320 But why is investing in art so attractive? 1201 01:36:04,709 --> 01:36:10,150 Investment is indeed a motive for buying. The motive for buying art is, of 1202 01:36:10,150 --> 01:36:14,590 course, in most cases, and it must be said, hopefully the love of art, the 1203 01:36:14,590 --> 01:36:17,110 desire to surround oneself with art. 1204 01:36:19,450 --> 01:36:23,310 You always want to be surrounded by art because you want to be able to enjoy 1205 01:36:23,310 --> 01:36:27,950 works of art without having to go to a museum, in different moods, in different 1206 01:36:27,950 --> 01:36:30,110 moments of life, light, etc. 1207 01:36:32,099 --> 01:36:36,640 There are also other reasons for buying art, such as the before -mentioned 1208 01:36:36,640 --> 01:36:38,580 investments in social prestige. 1209 01:36:39,180 --> 01:36:44,240 You want to belong to a social group, and art is a way of doing that. You want 1210 01:36:44,240 --> 01:36:47,140 to impress those around you. You want to park money. 1211 01:36:47,690 --> 01:36:52,170 So, in addition to investment, which is more geared towards profit and therefore 1212 01:36:52,170 --> 01:36:56,910 speculation, people see works of art as tangible assets, as money garages. 1213 01:36:57,710 --> 01:37:02,590 People want to decorate their homes beautifully, which are all further 1214 01:37:02,590 --> 01:37:03,810 for buying art. 1215 01:37:08,140 --> 01:37:12,100 Even two years ago you couldn't call art an asset class, and now it's become 1216 01:37:12,100 --> 01:37:17,440 totally accepted that art is looked at by many people as an asset class. 1217 01:37:17,900 --> 01:37:23,100 Also you've now got platforms like Masterworks, which I find totally 1218 01:37:23,100 --> 01:37:28,740 fascinating. It's basically a platform where they sell fractional ownerships 1219 01:37:28,740 --> 01:37:33,180 artwork, so they really treat a painting like a listed public. 1220 01:37:33,850 --> 01:37:35,870 and you can buy your share. 1221 01:37:36,110 --> 01:37:41,430 And also on their website, they compare the S &P and how other asset class have 1222 01:37:41,430 --> 01:37:44,510 performed in comparison with art. 1223 01:37:44,730 --> 01:37:49,430 And they make the case that a certain percentage of your portfolio should be 1224 01:37:49,430 --> 01:37:50,610 invested in art. 1225 01:37:50,810 --> 01:37:54,590 And they make a very powerful case with this sort of real -time comparison, how 1226 01:37:54,590 --> 01:38:00,590 well artworks are doing compared to traditional stock market gold. 1227 01:38:01,280 --> 01:38:02,139 real estate. 1228 01:38:02,140 --> 01:38:06,620 In the last banking crisis in 2008, I think art did very well. 1229 01:38:07,140 --> 01:38:13,260 And it always goes down a little bit with delay if there's a crisis in the 1230 01:38:13,260 --> 01:38:18,080 world, but it sort of, you know, it didn't go down that much. 1231 01:38:18,860 --> 01:38:23,180 Especially sort of A -plus, top quality works, they were holding their value. 1232 01:38:23,760 --> 01:38:27,540 And so I think that's also made it more and more interesting that it's sort of 1233 01:38:27,540 --> 01:38:29,740 proven now over a certain amount of years. 1234 01:38:30,720 --> 01:38:33,000 to be a good place to put your money. 1235 01:38:33,320 --> 01:38:39,360 I think not all art always has, over the long term, a stable value. 1236 01:38:39,620 --> 01:38:43,160 I mean, there are changes in pricing, also if you look over time. 1237 01:38:43,480 --> 01:38:50,420 So if you look at who the most expensive artist in 1850 in Paris was, 1238 01:38:50,660 --> 01:38:52,360 it was an artist called Bouguereau. 1239 01:38:52,640 --> 01:38:56,060 A hundred years later, you couldn't give his paintings away. Nobody was 1240 01:38:56,060 --> 01:38:57,220 interested in that art anymore. 1241 01:38:57,600 --> 01:38:58,760 It does change over time. 1242 01:38:59,470 --> 01:39:03,530 But generally, like in a shorter time frame, you do have a certain stability, 1243 01:39:03,870 --> 01:39:08,510 especially if it's artists that are quite well established in the market, 1244 01:39:08,550 --> 01:39:12,490 because there's just a large market and there's a general interest in these 1245 01:39:12,490 --> 01:39:13,490 artists. 1246 01:39:14,410 --> 01:39:19,910 Investments, money garages, locked art depots, out -of -touch art elites, money 1247 01:39:19,910 --> 01:39:21,770 laundering, non -transparent galleries. 1248 01:39:23,210 --> 01:39:26,910 The art market has a dubious, mafia -like, shady image. 1249 01:39:28,240 --> 01:39:30,560 But what is the real truth in these narratives? 1250 01:39:34,780 --> 01:39:38,380 Of course, there are illegal practices in the art trade. 1251 01:39:38,600 --> 01:39:42,460 Every successful distribution system involves something like this. 1252 01:39:44,760 --> 01:39:48,560 It can be a forgery or counterfeiting of the artwork being traded. 1253 01:39:49,080 --> 01:39:53,600 It could be the use of an authentic work of art for money laundering or fraud. 1254 01:39:53,860 --> 01:39:55,200 Anything is possible. 1255 01:39:57,310 --> 01:40:01,710 The art market is so intransparent because there's a culture of silence. 1256 01:40:02,070 --> 01:40:06,790 Almost all serious galleries don't publicly list the prices of artwork. 1257 01:40:07,360 --> 01:40:14,120 So it's quite hard to determine value. And I mean, of course, value and 1258 01:40:14,120 --> 01:40:16,080 is also totally subjective. 1259 01:40:16,620 --> 01:40:23,360 Art is very, very frequently used as a way to hide and move dirty money. I 1260 01:40:23,380 --> 01:40:28,600 you can imagine a Picasso that's worth 10 million and fits into a suitcase is 1261 01:40:28,600 --> 01:40:31,380 less of a hassle than, you know. 1262 01:40:31,920 --> 01:40:36,200 carrying a suitcase full of diamonds or bars of gold or having a bank account 1263 01:40:36,200 --> 01:40:41,080 that, you know, someone might find out that the money there wasn't taxed or was 1264 01:40:41,080 --> 01:40:44,440 gained through criminal activities. 1265 01:40:44,860 --> 01:40:48,120 So this also is a factor towards in transparency. 1266 01:40:48,640 --> 01:40:53,340 Very few regulations in that sense now for private collectors. I mean, the 1267 01:40:53,340 --> 01:40:58,700 you know, regulations, of course, now and for the past. 1268 01:40:59,280 --> 01:41:01,980 decade or so where, you know, we... 1269 01:41:02,410 --> 01:41:07,230 follow all the rules for money laundering and anti -money laundering, 1270 01:41:07,230 --> 01:41:11,210 been tightened up more and more over the last few years, in which we spend a lot 1271 01:41:11,210 --> 01:41:16,110 of time and effort following these rules and recording all these details that 1272 01:41:16,110 --> 01:41:16,849 are required. 1273 01:41:16,850 --> 01:41:21,290 The largest other regulation that pertains to private collectors are the 1274 01:41:21,290 --> 01:41:25,770 and export rules for cultural goods, which have been reformed in the last few 1275 01:41:25,770 --> 01:41:29,010 years in Germany from a private owner's perspective the most. 1276 01:41:29,660 --> 01:41:30,760 a pertinent regulation? 1277 01:41:31,120 --> 01:41:33,780 I think generally it's an unregulated market. 1278 01:41:34,020 --> 01:41:37,860 I think also famously so. It's probably one of the most intransparent, 1279 01:41:38,000 --> 01:41:39,400 unregulated markets. 1280 01:41:39,720 --> 01:41:43,460 I think now if you buy a very young, very sought -after artist with a long 1281 01:41:43,460 --> 01:41:49,000 waiting list, the gallery will probably make you sign an invoice that has a five 1282 01:41:49,000 --> 01:41:50,300 -year non -resale clause. 1283 01:41:50,900 --> 01:41:54,920 But again, you know, there's always the debate if those clauses are actually 1284 01:41:54,920 --> 01:41:56,060 legally enforceable. 1285 01:41:58,199 --> 01:42:02,640 I think there's more or less zero regulation. 1286 01:42:03,800 --> 01:42:08,500 The Cultural Property Protection Act has been in force in Germany since 2015. 1287 01:42:09,280 --> 01:42:12,700 This law regulates which works of art are allowed to be exported. 1288 01:42:13,200 --> 01:42:18,280 The German art trade does not like this at all, as much higher prices can be 1289 01:42:18,280 --> 01:42:19,460 achieved on the world market. 1290 01:42:19,840 --> 01:42:25,800 By contrast, with little or no legislation, The USA, China, Switzerland 1291 01:42:25,800 --> 01:42:27,920 Singapore seem like paradises. 1292 01:42:28,480 --> 01:42:32,800 The US, China and Russia especially rely on tax -friendly art markets. 1293 01:42:36,540 --> 01:42:41,240 So, of course, the art trade is subject to taxes, which are quite normal 1294 01:42:41,240 --> 01:42:42,240 business taxes. 1295 01:42:42,500 --> 01:42:45,920 Works of art are subject to VAT and inheritance tax. 1296 01:42:46,400 --> 01:42:50,260 There is an import -sale tax if art is imported from abroad. 1297 01:42:52,440 --> 01:42:57,620 In principle, the law applies to works of art as it does to any other 1298 01:42:57,620 --> 01:42:58,620 goods. 1299 01:43:00,420 --> 01:43:06,100 But there are ways around the laws. For example, duty -free warehouses, such as 1300 01:43:06,100 --> 01:43:07,560 the one in the Free Port of Geneva. 1301 01:43:08,040 --> 01:43:13,120 Here, neither value -added tax nor customs duties have to be paid. The 1302 01:43:13,120 --> 01:43:15,600 art can be stored there for an indefinite period of time. 1303 01:43:16,120 --> 01:43:20,060 For the collector, custom duties and taxes are only due when the work of art 1304 01:43:20,060 --> 01:43:21,700 arrives at its final destination. 1305 01:43:22,500 --> 01:43:29,260 There are some storages offering special conditions for 1306 01:43:29,260 --> 01:43:35,560 people who have interests in international sales without any 1307 01:43:35,560 --> 01:43:37,680 regulations. 1308 01:43:43,470 --> 01:43:46,790 Who stores which works and where remains a trade secret. 1309 01:43:47,610 --> 01:43:50,490 Galleries are reluctant to reveal what artworks they store. 1310 01:43:51,470 --> 01:43:53,670 Artists often have to pay for storage themselves. 1311 01:43:55,590 --> 01:44:01,190 A small individual box of eight square meters in this Berlin warehouse costs 1312 01:44:01,190 --> 01:44:03,030 euros net per month. 1313 01:44:03,390 --> 01:44:10,120 People don't like to talk about money because everyone is... generally trying 1314 01:44:10,120 --> 01:44:16,860 seem like they're very successful because if artists aren't doing well and 1315 01:44:16,860 --> 01:44:22,980 speak openly about it, then that has a negative influence on their 1316 01:44:22,980 --> 01:44:24,420 market success. 1317 01:44:24,920 --> 01:44:30,380 So if someone knows that a big famous artist at a big gallery didn't sell a 1318 01:44:30,380 --> 01:44:34,700 single work, that makes all the other potential collectors think like, oh... 1319 01:44:35,160 --> 01:44:37,900 This isn't the hot shit anymore. We shouldn't buy it either. 1320 01:44:38,280 --> 01:44:44,360 And the market is also really fragile. Like, for instance, if 1321 01:44:44,360 --> 01:44:50,980 your prices go down on the secondary market, then that totally messes with 1322 01:44:50,980 --> 01:44:52,500 the primary market. 1323 01:44:53,120 --> 01:44:57,180 Say you're a mid -career artist and you've been producing work and selling 1324 01:44:57,180 --> 01:45:00,420 for 10 years. One collector bought a lot of your work and then the collector 1325 01:45:00,420 --> 01:45:04,740 decides to dump all of that work at auction and they fetch low prices. 1326 01:45:04,980 --> 01:45:09,620 Then that can totally ruin your career because then basically you can't sell at 1327 01:45:09,620 --> 01:45:12,420 the price level that you'd been selling at before. 1328 01:45:13,560 --> 01:45:17,100 The New York auction houses are considered global market makers. 1329 01:45:17,460 --> 01:45:19,080 They drive up prices worldwide. 1330 01:45:20,060 --> 01:45:23,540 The New York galleries are the first to create a market for their artists and 1331 01:45:23,540 --> 01:45:24,540 emerging talents. 1332 01:45:26,320 --> 01:45:30,640 The touchstone for whether the newly created market is sustainable are the 1333 01:45:30,640 --> 01:45:31,640 auction houses. 1334 01:45:32,160 --> 01:45:36,880 This means that emerging artists who manage to sell at an auction house but 1335 01:45:36,880 --> 01:45:39,200 not achieve good prices are quickly forgotten. 1336 01:45:47,850 --> 01:45:54,090 long -term deciders of the fate of an artist's work, and it's not individual 1337 01:45:54,090 --> 01:45:59,770 collectors. There's various examples where you find that an artist was 1338 01:45:59,770 --> 01:46:05,290 successful and popular and put, let's say, even by certain private collectors, 1339 01:46:05,470 --> 01:46:10,750 but if they don't have major museum exhibitions, if they don't have that 1340 01:46:10,750 --> 01:46:16,850 from the museum over time, their career and their recognition fades. 1341 01:46:17,530 --> 01:46:21,550 The other major players in the art market are the international art fairs. 1342 01:46:21,550 --> 01:46:25,910 most important of these is Art Basel. At this superlative event, around 300 1343 01:46:25,910 --> 01:46:30,270 galleries from 40 different countries exhibit around 4 ,000 artists. 1344 01:46:30,650 --> 01:46:34,810 Art Basel and Art Basel Hong Kong are considered the most expensive art 1345 01:46:34,810 --> 01:46:35,749 in the world. 1346 01:46:35,750 --> 01:46:40,090 700 of the world's potentially super -rich international buyers come to buy 1347 01:46:40,090 --> 01:46:45,370 at Art Basel. The big question, which of the 4 ,000 artists exhibited will be 1348 01:46:45,370 --> 01:46:49,650 bought? What's more, of the 400 of the artists who sell their work successfully 1349 01:46:49,650 --> 01:46:54,290 at Art Basel, only 40 of them will go on to maintain a successful long -term 1350 01:46:54,290 --> 01:46:58,890 career. In this artificial system of pricing created by investors and fund 1351 01:46:58,890 --> 01:47:02,690 managers, it is difficult to determine the real value of a work of art. 1352 01:47:03,230 --> 01:47:06,910 The difference between price and real value is blurred by the media. 1353 01:47:07,130 --> 01:47:11,010 This leads to the general assumption that expensive equals valuable. 1354 01:47:11,350 --> 01:47:14,790 We sold 2 ,500 works last year. 1355 01:47:15,880 --> 01:47:22,540 And the average price was about, let's see, around 1356 01:47:22,540 --> 01:47:23,660 30 ,000 euros. 1357 01:47:24,500 --> 01:47:31,280 So you see, I mean, that's kind of the market in Germany too. It 1358 01:47:31,280 --> 01:47:35,520 tends to be more in the five figures. 1359 01:47:35,760 --> 01:47:39,360 But I think you will find that it's probably not that different around the 1360 01:47:39,360 --> 01:47:40,360 world, actually. 1361 01:47:41,080 --> 01:47:44,520 Because it's just, well, you know, I think it's just, you have a lot more 1362 01:47:44,520 --> 01:47:51,060 that are sub -100 ,000 than you have work that are above 100 ,000. And you 1363 01:47:51,060 --> 01:47:55,160 a lot more buyers that are below 100 ,000 than they are above 100 ,000. So 1364 01:47:55,160 --> 01:47:57,580 just larger numbers. 1365 01:48:01,360 --> 01:48:05,960 In art, the value or quality of a work depends on the creative power of the 1366 01:48:05,960 --> 01:48:06,960 artist. 1367 01:48:10,139 --> 01:48:15,420 Idea, theme, aesthetics and technique are the meaningful parameters by which 1368 01:48:15,420 --> 01:48:16,500 value can be judged. 1369 01:48:17,560 --> 01:48:22,380 The media -effective staging of auctions and artists, the mystification of the 1370 01:48:22,380 --> 01:48:26,840 art market by the media, galleries, collectors and artists themselves 1371 01:48:26,840 --> 01:48:30,140 to a lack of transparency about the true value of art. 1372 01:48:32,809 --> 01:48:37,690 Instead, marketing and the image value of individual artists are polished up in 1373 01:48:37,690 --> 01:48:41,130 order to increase the market value and price of individual works. 1374 01:48:45,130 --> 01:48:49,630 You sort of worry if a Joseph Beuys would still become possible today 1375 01:48:49,630 --> 01:48:51,510 it's an artist you need to explain. 1376 01:48:51,890 --> 01:48:56,690 It's an expensive exhibition to put up. It's not going to attract visitors. 1377 01:48:56,890 --> 01:49:00,870 Figures probably are not going to be great. And that's just one example of an 1378 01:49:00,870 --> 01:49:05,710 artist that makes complicated intellectual installations where the 1379 01:49:05,710 --> 01:49:10,630 meaning is not accessible on the first. It's not love at first sight, probably 1380 01:49:10,630 --> 01:49:13,110 for most people. And I guess my... 1381 01:49:14,490 --> 01:49:19,870 and there's probably not going to be a way around that, is that art will sell 1382 01:49:19,870 --> 01:49:24,530 and do well that looks good on a JPEG. I think that will be also just... 1383 01:49:24,960 --> 01:49:28,400 things that are aesthetically pleasing at first sight. 1384 01:49:28,640 --> 01:49:33,980 I think also the next generation, I think, is leaning towards painting 1385 01:49:33,980 --> 01:49:38,160 it's sort of easier to digest. You can imagine easily what it's going to look 1386 01:49:38,160 --> 01:49:42,020 like on your wall if you just see it on a JPEG. That will definitely, I think, 1387 01:49:42,060 --> 01:49:43,240 influence the market. 1388 01:49:43,520 --> 01:49:48,260 The art market is becoming increasingly fast -paced due to globalization and 1389 01:49:48,260 --> 01:49:49,260 digitalization. 1390 01:49:51,110 --> 01:49:54,370 Digitalization means that more people see the same things. 1391 01:49:54,690 --> 01:50:00,350 It can be consumer goods, it can be works of art, and that leads to a 1392 01:50:00,350 --> 01:50:02,130 homogenization of taste. 1393 01:50:06,550 --> 01:50:12,010 In the art market, it also has to do with the fact that digitalization means 1394 01:50:12,010 --> 01:50:17,170 that we're increasingly guided in our choices by algorithms, reflects a 1395 01:50:17,170 --> 01:50:18,230 historical taste. 1396 01:50:18,670 --> 01:50:24,450 i .e. the computer shows us what we liked in the past, where the algorithm 1397 01:50:24,450 --> 01:50:29,040 assume that we will like it again, like it, and possibly buy it. 1398 01:50:34,880 --> 01:50:40,820 This means that the presentation of artworks in digital media often means 1399 01:50:40,820 --> 01:50:45,480 we are presented with similar things, that we develop a taste that looks 1400 01:50:45,480 --> 01:50:50,680 conservative, because the computer does not, of course, make the discoveries 1401 01:50:50,680 --> 01:50:55,840 that you make yourself when you visit a graduating class at an art academy. 1402 01:50:56,350 --> 01:50:57,350 or an art fair. 1403 01:51:07,310 --> 01:51:11,490 Newcomers need to move fast, and established companies need sophisticated 1404 01:51:11,490 --> 01:51:15,650 creative marketing strategies and effective media campaigns to stay 1405 01:51:17,190 --> 01:51:23,130 The acceleration of market cycles and the growth of structures naturally 1406 01:51:23,130 --> 01:51:25,250 a constant supply of material. 1407 01:51:26,310 --> 01:51:32,010 This means that as the markets grow, both in terms of structure and demand, 1408 01:51:32,010 --> 01:51:33,490 need more and more art. 1409 01:51:34,550 --> 01:51:39,410 This puts a certain pressure on the system, first of all, of course, on the 1410 01:51:39,410 --> 01:51:42,690 artists who create the goods that these markets trade in. 1411 01:51:43,090 --> 01:51:49,230 And here you can see a very clear over -functioning of the market, which can 1412 01:51:49,230 --> 01:51:54,670 bring objects onto the market that would not have left the studios 10, 20, 30 1413 01:51:54,670 --> 01:51:58,490 years ago, because the quality control has become different. 1414 01:51:59,510 --> 01:52:03,970 The art market is changing, with a new generation of makers and collectors 1415 01:52:03,970 --> 01:52:05,310 entering the world stage. 1416 01:52:07,130 --> 01:52:11,370 The future of the traditional art market will be even more influenced by the 1417 01:52:11,370 --> 01:52:12,430 digital art market. 1418 01:52:13,840 --> 01:52:16,000 What will not change are the power structures. 1419 01:52:17,400 --> 01:52:22,480 Whether online or analog, the market makers of yesterday, today and tomorrow 1420 01:52:22,480 --> 01:52:26,080 invest a lot of money and influence the prices on the market. 1421 01:52:27,480 --> 01:52:32,120 But what are the prospects for newcomers in this hyper -capitalistic art world? 1422 01:52:33,940 --> 01:52:39,160 Artists from all around the globe entering the mainstream art market. 1423 01:52:39,400 --> 01:52:42,560 And I think it's easier now for them to enter the mainstream. 1424 01:52:43,000 --> 01:52:46,620 art market, especially thanks to the digitalization. 1425 01:52:46,880 --> 01:52:50,540 And I think also history books will have to be rewritten because, you know, you 1426 01:52:50,540 --> 01:52:54,340 have also all these discovery stories now of, you know, of course, lots of 1427 01:52:54,340 --> 01:52:58,520 African American artists, for example, that are now entering American art 1428 01:52:58,520 --> 01:53:02,920 history that maybe didn't really have the place in the books that they 1429 01:53:04,060 --> 01:53:08,060 And will the cultural discourse of the future be left to super rich investors 1430 01:53:08,060 --> 01:53:09,060 and tech giants? 1431 01:53:09,740 --> 01:53:11,700 But, you know, having said that, you know, 1432 01:53:22,419 --> 01:53:27,640 This means, on the one hand, that we have a strong concentration of demand on 1433 01:53:27,640 --> 01:53:31,460 the globalized brands, also in the art world, on the branded artists. 1434 01:53:32,060 --> 01:53:36,360 because it is not without reason that they are called, and, on the other hand, 1435 01:53:36,440 --> 01:53:40,660 that new work, the emerging artists, find it more difficult to assert 1436 01:53:40,660 --> 01:53:43,800 because their platforms for them are getting smaller. 1437 01:53:45,140 --> 01:53:49,340 And what are the prospects for the next generation of women in the art world? 1438 01:53:51,050 --> 01:53:53,470 It means that men may have to take a back seat. 1439 01:53:54,070 --> 01:53:56,350 And that, of course, means a loss of power. 1440 01:53:57,610 --> 01:54:02,710 Of course, it means a challenge to a system that is male -dominated, that is 1441 01:54:02,710 --> 01:54:05,290 male -dominated to basically curtail itself. 1442 01:54:06,450 --> 01:54:09,550 But of course, the question is, where do we want to go? 1443 01:54:10,070 --> 01:54:12,470 Where do we as a society want to go? 1444 01:54:13,070 --> 01:54:15,430 At some point, it's not about ego and power. 1445 01:54:16,530 --> 01:54:18,270 It's really about fairness. 1446 01:55:44,300 --> 01:55:45,780 September 2008. 1447 01:55:46,760 --> 01:55:51,320 The global financial system is on the verge of a total blackout. 1448 01:55:51,740 --> 01:55:53,460 Lehman Brothers has vanished. 1449 01:55:54,040 --> 01:55:55,640 Merrill Lynch is gone. 1450 01:55:56,360 --> 01:55:59,400 AIG is hemorrhaging billions every hour. 1451 01:56:00,680 --> 01:56:05,340 In Washington, the halls of the Treasury are filled with the smartest minds in 1452 01:56:05,340 --> 01:56:06,199 the country. 1453 01:56:06,200 --> 01:56:07,940 But they have a problem. 1454 01:56:08,280 --> 01:56:12,940 They are staring at a black box of toxic debt worth trillions. 1455 01:56:13,400 --> 01:56:15,020 and no tools to open it. 1456 01:56:15,580 --> 01:56:18,200 There is only one person who has the map. 1457 01:56:18,520 --> 01:56:24,440 One person who spent the last 20 years building a digital, unblinking eye that 1458 01:56:24,440 --> 01:56:25,800 can see through the wreckage. 1459 01:56:26,260 --> 01:56:30,780 The government didn't call the big banks to save the world. They needed someone 1460 01:56:30,780 --> 01:56:32,400 to handle the toxic waste. 1461 01:56:32,720 --> 01:56:36,200 And there was only one man that could lead through that darkness. 1462 01:56:36,880 --> 01:56:39,040 They called Larry Fink. 1463 01:56:42,920 --> 01:56:46,080 Larry Fink, the man behind Black Rock. 1464 01:56:49,220 --> 01:56:54,320 Today, he manages more money than the GDP of almost every nation on Earth. 1465 01:56:55,220 --> 01:56:56,320 $14 trillion. 1466 01:56:57,820 --> 01:57:02,380 But before he was the shadow sovereign of Wall Street, he was a man who lost 1467 01:57:02,380 --> 01:57:03,380 everything. 1468 01:57:03,820 --> 01:57:05,520 Who is Larry Fink? 1469 01:57:06,480 --> 01:57:11,480 Lawrence D. Fink, also known as Larry Fink, is one of the co -founders of 1470 01:57:11,480 --> 01:57:17,140 Rock. He is also the chairman and CEO of the company, the largest money 1471 01:57:17,140 --> 01:57:18,800 management firm in the world. 1472 01:57:19,260 --> 01:57:24,480 It's the first time in history a company manages to reach such a milestone and 1473 01:57:24,480 --> 01:57:27,320 gives the clear picture of how BlackRock operates. 1474 01:57:27,680 --> 01:57:33,300 Not just a traditional investment bank, but as a central pillar of the global 1475 01:57:33,300 --> 01:57:37,840 financial infrastructure, where its sheer scale allows it to influence 1476 01:57:37,840 --> 01:57:42,680 economies. and industries at a level previously reserved only for nation 1477 01:57:44,880 --> 01:57:51,180 Founded in 1988 as an investment firm that prioritized risk management, with 1478 01:57:51,180 --> 01:57:57,200 .5 to $14 trillion under management, BlackRock's influence is staggering. 1479 01:57:58,100 --> 01:58:03,900 BlackRock is a top three shareholder in nearly every company in the S &P 500, 1480 01:58:04,320 --> 01:58:06,360 from Apple to Exxon. 1481 01:58:06,750 --> 01:58:08,450 from Microsoft to Nestle. 1482 01:58:08,810 --> 01:58:13,190 They don't just invest in the market, they are the market. 1483 01:58:14,190 --> 01:58:19,970 But its reach is personal. It holds the retirement dreams of over 35 million 1484 01:58:19,970 --> 01:58:25,790 Americans. This is the story of how a kid from a California shoe store became 1485 01:58:25,790 --> 01:58:28,090 the custodian of the world's wealth. 1486 01:58:28,670 --> 01:58:30,950 But who is Larry Fink? 1487 01:58:31,550 --> 01:58:33,330 Lawrence Douglas Fink. 1488 01:58:33,600 --> 01:58:37,060 entered the world on November 2nd, 1952. 1489 01:58:37,660 --> 01:58:42,780 Born in Los Angeles, California, he was raised in a Jewish family in the heart 1490 01:58:42,780 --> 01:58:47,640 of San Fernando Valley, the quintessential American suburb of Van 1491 01:58:48,820 --> 01:58:53,120 His home was a balance of academic discipline and retail grit. 1492 01:58:53,420 --> 01:58:58,240 His mother, Lila, was an English professor who valued the power of 1493 01:58:58,240 --> 01:58:59,240 education. 1494 01:58:59,500 --> 01:59:04,070 And long before he pulled the strings of the global economy, Larry Fink was 1495 01:59:04,070 --> 01:59:07,050 learning the value of money on a much smaller scale. 1496 01:59:07,470 --> 01:59:12,610 His father's shoe store in Van Nuys, where he spent evenings helping and 1497 01:59:12,610 --> 01:59:13,610 learning the business. 1498 01:59:14,230 --> 01:59:19,130 As one of three children, Larry grew up in a household where hard work wasn't 1499 01:59:19,130 --> 01:59:21,310 just encouraged, it was the baseline. 1500 01:59:22,150 --> 01:59:26,810 While he often joked he wasn't the smartest in the room, it was this 1501 01:59:26,810 --> 01:59:31,970 combination of his mother's intellectual curiosity and his father's Main Street 1502 01:59:31,970 --> 01:59:37,080 business sense that would eventually form the DNA of a global financial 1503 01:59:37,560 --> 01:59:41,900 While the future titans of Wall Street were rubbing elbows in the marble halls 1504 01:59:41,900 --> 01:59:44,800 of Harvard or Yale, Fink was a Bruin. 1505 01:59:45,380 --> 01:59:48,800 In 1970, Larry arrived at UCLA. 1506 01:59:49,480 --> 01:59:55,120 For a young man from Van Nuys, this wasn't just a local university, it was a 1507 01:59:55,120 --> 01:59:56,120 world of ideas. 1508 01:59:56,800 --> 02:00:01,160 But it was in his final year that the trajectory of his life shifted. 1509 02:00:01,720 --> 02:00:06,120 He immersed himself in political science, learning how power moves 1510 02:00:06,120 --> 02:00:07,099 nations. 1511 02:00:07,100 --> 02:00:11,440 But he soon realized that in the modern world, power follows the money. 1512 02:00:11,820 --> 02:00:16,400 This led him to the Anderson School of Management specializing in real estate. 141559

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