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shape the rules, in technologies that
might outlive biology itself, not to
2
00:00:06,600 --> 00:00:08,980
the world, to outlast it.
3
00:00:13,160 --> 00:00:19,520
What began as a contingency plan for a
few has become an unspoken strategy
4
00:00:19,520 --> 00:00:20,880
the ultra -wealthy.
5
00:00:21,520 --> 00:00:26,840
When the New Zealand citizenship story
became public, one of Thiel's closest
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00:00:26,840 --> 00:00:29,520
peers, Sam Altman, Put it bluntly.
7
00:00:30,060 --> 00:00:34,160
If things go really wrong, I'm flying to
Peter's place.
8
00:00:35,920 --> 00:00:38,220
Some men try to make history.
9
00:00:38,780 --> 00:00:41,480
Peter Thiel is trying to escape it.
10
00:00:42,220 --> 00:00:48,040
And if the future breaks, he intends to
be standing somewhere it cannot reach.
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00:02:16,680 --> 00:02:18,900
Most people see this and think culture.
12
00:02:19,160 --> 00:02:21,900
They see a charming, eco -friendly
tradition.
13
00:02:23,620 --> 00:02:25,000
But look closer.
14
00:02:25,300 --> 00:02:29,960
This isn't just people liking to pedal.
What you are watching is a high
15
00:02:29,960 --> 00:02:32,740
-frequency, low -friction economic
machine.
16
00:02:33,460 --> 00:02:36,340
Ultimately, private car ownership is
going to become obsolete.
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00:02:36,780 --> 00:02:40,540
Cities are building for pedestrians,
they're building for cycling, they're
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building for livability, not for cars.
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00:02:45,790 --> 00:02:48,190
The multi -billion dollar system of
Amsterdam.
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00:02:51,390 --> 00:02:54,890
In Amsterdam, the bicycle isn't a toy.
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00:02:55,110 --> 00:02:57,490
It is a critical urban infrastructure.
22
00:02:58,230 --> 00:03:03,330
If this system failed today, the city's
economy would collapse tomorrow.
23
00:03:05,570 --> 00:03:10,330
For decades, the world has viewed
Amsterdam through a romantic lens.
24
00:03:10,730 --> 00:03:12,950
But cities don't run on vibes.
25
00:03:13,210 --> 00:03:14,910
They run on systems.
26
00:03:15,710 --> 00:03:20,230
And when a system moves hundreds of
thousands of people every single day, it
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00:03:20,230 --> 00:03:23,610
stops being a choice and starts
demanding three things.
28
00:03:24,090 --> 00:03:26,770
Space, rules, and capital.
29
00:03:27,630 --> 00:03:32,470
Research shows that the cycling system
contributes benefits equivalent to
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00:03:32,470 --> 00:03:34,890
roughly 3 % of the Netherlands' GDP.
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This isn't just green energy.
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00:03:38,240 --> 00:03:44,220
It's hard cash saved in public health,
reduced absenteeism at work, and most
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00:03:44,220 --> 00:03:46,580
importantly, unlocked productivity.
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00:03:47,080 --> 00:03:52,240
Every person on a bike is a person who
isn't taking up 12 square meters of
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00:03:52,240 --> 00:03:53,620
public space with a car.
36
00:03:53,900 --> 00:03:59,520
That freed up space allows for high
value real estate, commerce, and
37
00:03:59,880 --> 00:04:03,940
In economics, we call this optimization
of land use.
38
00:04:08,140 --> 00:04:10,120
But success created a crisis.
39
00:04:10,560 --> 00:04:14,300
By the 2010s, Amsterdam had a clutter
problem.
40
00:04:14,860 --> 00:04:17,320
Thousands of bikes were choking the
streets.
41
00:04:17,760 --> 00:04:18,760
The solution?
42
00:04:19,060 --> 00:04:23,740
One of the most expensive and daring
engineering projects in the city.
43
00:04:24,300 --> 00:04:27,800
They built a cathedral for 7 ,000
bicycles.
44
00:04:28,340 --> 00:04:29,760
Under the water.
45
00:04:30,440 --> 00:04:36,000
It cost millions. From a traditional
linear perspective, spending that much
46
00:04:36,000 --> 00:04:37,820
free parking, Seems insane.
47
00:04:38,240 --> 00:04:43,220
But from a circular economy perspective,
a model where Amsterdam is a global
48
00:04:43,220 --> 00:04:48,320
leader with 30 .6 % circularity rate, it
was a mandatory investment.
49
00:04:48,800 --> 00:04:54,020
As we see in the latest urban governance
reports, planning isn't an option here.
50
00:04:54,140 --> 00:04:55,980
It's the only way to exist.
51
00:04:57,100 --> 00:05:01,020
In this documentary, we are going beyond
the postcard.
52
00:05:01,320 --> 00:05:03,660
We will travel back to 1965.
53
00:05:04,730 --> 00:05:07,970
to see why the first sharing economy
experiment failed.
54
00:05:08,410 --> 00:05:14,390
We will use scientific GPS data to track
the shadow economy of the 80 ,000 bikes
55
00:05:14,390 --> 00:05:15,590
stolen every year.
56
00:05:16,070 --> 00:05:21,150
And we will explore how Amsterdam is
using the bicycle to become the world's
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00:05:21,150 --> 00:05:24,770
first 100 % circular city by 2050.
58
00:05:25,270 --> 00:05:30,850
This is the story of how a humble
machine with two wheels became the
59
00:05:30,850 --> 00:05:33,050
a multi -billion dollar urban miracle.
60
00:05:38,350 --> 00:05:43,850
To understand why Amsterdam spends 85
million euros on underwater parking
61
00:05:44,050 --> 00:05:49,050
we have to go back to a time when the
city almost lost its soul to the car.
62
00:05:49,470 --> 00:05:51,450
The 1960s.
63
00:05:56,990 --> 00:06:02,430
As post -war prosperity grew, Amsterdam
was being choked by motor vehicles.
64
00:06:03,560 --> 00:06:08,300
In response, a counterculture group
called the Provos launched what would
65
00:06:08,300 --> 00:06:14,320
the first bike -sharing program in
history, the Vita Fiesta Plan, or the
66
00:06:14,320 --> 00:06:15,320
Bike Plan.
67
00:06:15,960 --> 00:06:19,800
Their proposal was radical and purely
idealistic.
68
00:06:20,100 --> 00:06:25,560
Paint 20 ,000 bicycles white, leave them
unlocked across the city, and let
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00:06:25,560 --> 00:06:27,020
anyone use them for free.
70
00:06:27,220 --> 00:06:30,340
No keys, no coins, no owners.
71
00:06:30,910 --> 00:06:36,310
They viewed mobility as a public good,
as essential and free as the air we
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00:06:36,310 --> 00:06:41,370
breathe. On paper, it was a circular
economy, avant la lettre.
73
00:06:41,690 --> 00:06:44,130
In practice, it was a disaster.
74
00:06:44,590 --> 00:06:46,750
Within days, the system collapsed.
75
00:06:47,190 --> 00:06:52,770
Why? Because the provost ignored a
fundamental principle of economics, the
76
00:06:52,770 --> 00:06:54,150
tragedy of the common.
77
00:06:54,780 --> 00:06:59,780
When we talk about the matrix of goods,
we are talking about the matrix of
78
00:06:59,780 --> 00:07:04,680
product consumption, which is an
economic tool that serves us in a
79
00:07:04,680 --> 00:07:08,560
way, as always, as economic models, to
understand what is the relationship
80
00:07:08,560 --> 00:07:11,800
between the different products and their
use.
81
00:07:12,260 --> 00:07:16,300
Therefore, in this case, we are
especially interested in seeing it from
82
00:07:16,300 --> 00:07:22,000
of the supply and then the use of goods
and services that exist in a society at
83
00:07:22,000 --> 00:07:23,000
a given moment.
84
00:07:23,290 --> 00:07:27,970
So we have to understand what its
components are, the utility as well, and
85
00:07:27,970 --> 00:07:31,390
have to see how this structure is
updated.
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00:07:52,600 --> 00:07:57,640
because they invited theft, and the
citizens, driven by individual
87
00:07:57,740 --> 00:08:00,900
either took them home or threw them into
the canals.
88
00:08:02,580 --> 00:08:03,980
The lesson was half.
89
00:08:04,280 --> 00:08:10,260
You cannot have a massive urban transit
system based solely on romanticism. You
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00:08:10,260 --> 00:08:11,260
need governance.
91
00:08:15,060 --> 00:08:18,000
However, the white bikes planted a seed.
92
00:08:18,220 --> 00:08:20,260
It shifted the economic debate.
93
00:08:20,920 --> 00:08:25,220
The city realized that if they didn't
want to spend billions on highways like
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00:08:25,220 --> 00:08:29,560
Los Angeles or London, they had to
invest in a different kind of capital.
95
00:08:30,080 --> 00:08:34,720
Transition requires not just technology,
but a change in urban metabolism.
96
00:08:35,820 --> 00:08:40,539
The failure of the white bikes taught
Amsterdam that the bicycle had to be
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00:08:40,539 --> 00:08:46,020
integrated into the formal economy of
the city, not as a rebel symbol, but as
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00:08:46,020 --> 00:08:48,400
regulated tax and planned asset.
99
00:08:49,420 --> 00:08:54,720
Today, the free spirit of the white bike
only survives in one place, the Hoga
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00:08:54,720 --> 00:08:56,200
Veluve National Park.
101
00:08:56,580 --> 00:09:01,540
But in the city, the white bike has been
replaced by a sophisticated capital
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00:09:01,540 --> 00:09:02,740
incentive model.
103
00:09:03,140 --> 00:09:07,740
We no longer trust in the goodness of
the user. We trust in incentives.
104
00:09:08,240 --> 00:09:13,380
We move the tragedy of the commons to a
system of managed common pool resources.
105
00:09:13,960 --> 00:09:17,840
In economics, success can be as
disruptive as failure.
106
00:09:18,540 --> 00:09:22,820
By the late 2010s, Amsterdam was a
victim of its own efficiency.
107
00:09:23,300 --> 00:09:28,180
With nearly one million bicycles in the
city, the urban surface had reached a
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00:09:28,180 --> 00:09:29,180
breaking point.
109
00:09:29,360 --> 00:09:34,320
Every bridge, railing, and sidewalk was
occupied by idle metal.
110
00:09:35,340 --> 00:09:40,300
This wasn't just an aesthetic grievance,
it was an economic bottleneck.
111
00:09:40,620 --> 00:09:44,240
Thousands of parked bikes were clogging
the city's arteries.
112
00:09:44,780 --> 00:09:48,360
slowing down 200 ,000 daily commuters at
Central Station.
113
00:09:48,800 --> 00:09:53,900
In one of the world's most expensive
real estate markets, free surface
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00:09:53,900 --> 00:09:57,340
is a luxury that a functional city
cannot afford.
115
00:09:57,600 --> 00:10:01,400
The opportunity cost of that space was
becoming too high.
116
00:10:01,980 --> 00:10:07,920
To solve this, Amsterdam launched De
Entree, a massive urban reconfiguration
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00:10:07,920 --> 00:10:13,040
project. The crown's all? The open
Havenfront underwater parking.
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00:10:14,110 --> 00:10:20,310
Consider that figure, spending 60
million euros just to store 7 ,000
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00:10:20,310 --> 00:10:21,310
underwater.
120
00:10:21,590 --> 00:10:25,910
To a traditional accountant, this looks
like a massive sunk cost.
121
00:10:26,230 --> 00:10:31,130
But to an urban economist, it's a
masterstroke of asset management.
122
00:10:31,670 --> 00:10:37,390
By moving 7 ,000 bikes beneath the
water, the city performed open -heart
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00:10:37,390 --> 00:10:40,330
on its central hub. They reclaimed the
surface.
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00:10:40,760 --> 00:10:43,540
restoring the landscape to its 1900s
aesthetic.
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00:10:44,020 --> 00:10:48,540
This isn't just about beauty, it's about
maximizing pedestrian flow.
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00:10:49,000 --> 00:10:53,860
A station that breathes and flows is a
station that generates higher economic
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00:10:53,860 --> 00:10:56,060
value for the surrounding businesses.
128
00:10:56,620 --> 00:11:02,060
However, an 85 million euro asset must
be managed like a high -performance
129
00:11:02,060 --> 00:11:03,180
logistics center.
130
00:11:03,460 --> 00:11:07,560
You cannot allow zombie bikes to occupy
these slots indefinitely.
131
00:11:08,330 --> 00:11:11,390
This is where the incentive structure
comes into play.
132
00:11:11,970 --> 00:11:15,770
The primary goal isn't profit, it's
turnover.
133
00:11:16,170 --> 00:11:21,330
By offering the first 24 hours for free,
the city subsidizes the daily
134
00:11:21,330 --> 00:11:27,150
workforce. But by charging a daily fee
thereafter, they penalize long -term
135
00:11:27,150 --> 00:11:28,630
storage and abandonment.
136
00:11:28,970 --> 00:11:34,570
Using advanced optical sensors, the city
monitors idle infantry in real time,
137
00:11:34,870 --> 00:11:40,210
ensuring that these 7 ,000 flocks remain
a liquid asset for those who keep the
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00:11:40,210 --> 00:11:41,210
economy moving.
139
00:11:43,510 --> 00:11:46,410
Finally, we must consider the cost of
friction.
140
00:11:56,970 --> 00:12:03,250
that we have to assume in relation to a
distance and a transport with a traffic
141
00:12:03,250 --> 00:12:07,990
that we are going to have to travel in
an urban space, generally, is where more
142
00:12:07,990 --> 00:12:08,589
is studied.
143
00:12:08,590 --> 00:12:15,470
We are talking about 0 .26 euros per
kilometre and this in the end is
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00:12:15,470 --> 00:12:22,310
the costs of people, of companies, of
families when it comes to moving
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00:12:22,310 --> 00:12:23,890
within spaces.
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00:12:26,250 --> 00:12:30,430
Every second lost in a transfer is a
loss in human capital and productivity.
147
00:12:31,190 --> 00:12:36,070
This underwater facility connects
directly to the metro and train
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00:12:36,590 --> 00:12:41,490
The commuters can transition from their
bicycles to their train seats in less
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than two minutes, shielded from the
elements.
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00:12:44,510 --> 00:12:49,310
This level of intermodal synergy is
exactly what makes Amsterdam's circular
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00:12:49,310 --> 00:12:55,720
economy, currently at a record 30 .6 %
circularity rate, a functional reality
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00:12:55,720 --> 00:12:58,080
rather than just a policy goal.
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00:13:23,500 --> 00:13:28,060
But this transition to a highly
regulated system created its own set of
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problems. Because when you turn a
bicycle into a valuable economic asset,
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create something else. A black market.
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00:13:36,760 --> 00:13:39,940
In Amsterdam, data doesn't tell the
whole story.
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00:13:40,700 --> 00:13:46,300
While police record 11 ,000 thefts a
year, the reality is closer to 80 ,000.
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Most citizens don't report it.
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00:13:49,800 --> 00:13:52,500
Cost of time is higher than the bike's
value.
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00:13:53,130 --> 00:13:57,550
This creates a massive shadow market
operating entirely outside the official
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00:13:57,550 --> 00:14:02,030
GDP. Forget the myth of international
bike smuggling rings.
162
00:14:03,410 --> 00:14:10,090
A 2023 study tracking 100 bikes proves
that stolen assets rarely leave the
163
00:14:10,670 --> 00:14:13,830
Instead, they feed a shadow circular
economy.
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00:14:14,130 --> 00:14:18,490
Your stolen bike is sold to a street
dealer and then bought by your neighbor.
165
00:14:19,070 --> 00:14:22,750
It's a localised, untaxed and illegal
closed loop.
166
00:14:24,670 --> 00:14:27,710
High theft risk creates a market
distortion.
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00:14:28,110 --> 00:14:33,390
If you expect your bike to be stolen
within months, you don't buy quality,
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00:14:33,390 --> 00:14:34,390
buy junk.
169
00:14:34,590 --> 00:14:40,070
This beta bike equilibrium keeps the
city's transport fleet low quality and
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00:14:40,070 --> 00:14:43,230
forces owners to spend more on locks
than the bikes themselves.
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00:14:44,570 --> 00:14:46,490
These aren't victimless crimes.
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00:14:47,130 --> 00:14:50,430
They are negative externalities that
drain city resources.
173
00:14:51,590 --> 00:14:52,590
Amsterdam's answer?
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00:14:53,270 --> 00:14:54,270
The Seed Depot.
175
00:14:54,990 --> 00:14:59,470
Since the city couldn't stop the theft,
it decided to manage the orphaned
176
00:14:59,470 --> 00:15:04,890
assets. Because in a circular city, even
a stolen bike is a resource that must
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00:15:04,890 --> 00:15:07,230
be managed to maintain the urban
metabolism.
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00:15:09,790 --> 00:15:15,250
In a city with more bicycles than
people, orphaned assets are an
179
00:15:16,060 --> 00:15:19,060
Every year, thousands of bikes are
simply left behind.
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00:15:19,420 --> 00:15:22,320
In economic terms, this is dead capital.
181
00:15:22,620 --> 00:15:28,240
They occupy valuable public space,
provide zero utility, and degrade the
182
00:15:28,240 --> 00:15:29,240
landscape.
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00:15:29,560 --> 00:15:34,600
According to official Amsterdam
regulations, the city must intervene
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00:15:34,600 --> 00:15:37,640
private property interferes with public
efficiency.
185
00:15:38,460 --> 00:15:44,340
Where there is an improperly parked bike
blocking an emergency exit, For a wreck
186
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that is no longer functional, the
municipality acts as the ultimate
187
00:15:49,580 --> 00:15:50,580
spatial order.
188
00:15:52,140 --> 00:15:58,040
All seized bicycles are transported to a
central facility, the FIEDS depot.
189
00:15:58,300 --> 00:16:02,660
This is a logistical powerhouse that
manages the city's lost capital.
190
00:16:03,180 --> 00:16:07,960
This isn't just a pound, it's a sorting
facility for the city's metal
191
00:16:07,960 --> 00:16:10,180
metabolism. The retrieval.
192
00:16:10,700 --> 00:16:15,440
Owners have around six weeks to claim
their bike for a fee, approximately 25
193
00:16:15,440 --> 00:16:21,720
euros. This fee doesn't cover the full
operational cost, but it serves as a
194
00:16:21,720 --> 00:16:26,920
-paid tax to discourage abandonment. If
your bicycle was removed from the city
195
00:16:26,920 --> 00:16:32,180
parking facility, you will also pay 33
.75 euros parking cost.
196
00:16:32,680 --> 00:16:38,620
For sorting, only about 25 % of bikes
are ever reclaimed. The rest?
197
00:16:39,180 --> 00:16:41,740
They are classified as waste or asset.
198
00:16:42,100 --> 00:16:48,000
Here is where the circular economy
strategy, 2020 to 2025, becomes
199
00:16:48,600 --> 00:16:54,880
Amsterdam aims to reduce the use of new
raw material by 50 % by 2030.
200
00:16:55,600 --> 00:16:58,480
The FIAT depot doesn't just scrap
everything.
201
00:16:59,920 --> 00:17:05,079
Refurbishment. Bikes in decent condition
are sold to social enterprises or
202
00:17:05,079 --> 00:17:06,079
second -hand shops.
203
00:17:06,240 --> 00:17:10,859
They are recirculated into the economy,
at a low price point, providing
204
00:17:10,859 --> 00:17:13,800
affordable mobility for low -income
residents.
205
00:17:15,060 --> 00:17:21,560
Education. Many are used in vocational
training programs, turning junk into a
206
00:17:21,560 --> 00:17:23,339
teaching tool for future mechanics.
207
00:17:23,940 --> 00:17:29,460
Raw materials, the unsalvageable ones,
are sold as high -quality scrap metal,
208
00:17:29,700 --> 00:17:32,120
feeding back into the industrial cycle.
209
00:17:33,180 --> 00:17:37,860
What we see here is a complete life
cycle management of a transport mode.
210
00:17:38,830 --> 00:17:43,030
The biggest challenge for circular
cities is the lack of effective
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mechanisms. Amsterdam succeeds because
it treats the bicycle as a public
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00:17:48,350 --> 00:17:53,710
utility. From the multi -million euro
investment under the water to the scrap
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00:17:53,710 --> 00:17:58,650
metal in the harbour, the city manages
the entire cradle -to -grave cycle of
214
00:17:58,650 --> 00:17:59,650
bicycle.
215
00:18:03,150 --> 00:18:06,270
Amsterdam is no longer just building
bike lanes.
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00:18:06,760 --> 00:18:09,020
It is building a new economic DNA.
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00:18:09,500 --> 00:18:15,900
The city has set a target that many
economists call impossible, to be 100 %
218
00:18:15,900 --> 00:18:17,760
circular by 2050.
219
00:18:20,700 --> 00:18:26,120
This means that by mid -century, every
gram of steel in a bicycle and every
220
00:18:26,120 --> 00:18:29,580
stone in a bridge must stay within the
economic loop.
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00:18:30,160 --> 00:18:33,640
The take -make -waste model will be
extinct.
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00:18:34,260 --> 00:18:39,920
For Amsterdam, The bicycle is the alpha
product, the test case for how a city
223
00:18:39,920 --> 00:18:44,300
can move, consume, and recycle without
depleting the planet's capital.
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00:18:45,400 --> 00:18:51,100
To reach 100 % circularity, the concept
of private ownership is being challenged
225
00:18:51,100 --> 00:18:54,760
by a more efficient model, product as a
service.
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00:18:55,120 --> 00:18:57,860
You don't buy the bike, you rent the
mobility.
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00:18:58,900 --> 00:19:02,760
So we talk a lot about ownership as a
service, but it's this idea of, you
228
00:19:02,780 --> 00:19:04,500
something as a service.
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00:19:05,000 --> 00:19:09,700
So in our case, bike as a service, it's
all of the benefits of ownership, but
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00:19:09,700 --> 00:19:13,580
none of the drawbacks. So none of having
to deal with the maintenance or any of
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00:19:13,580 --> 00:19:15,560
the things that come with actually
owning something.
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00:19:16,560 --> 00:19:20,300
Economically, this aligns the incentives
of the producer and the consumer.
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00:19:20,840 --> 00:19:24,940
If the bike breaks, it's the company's
problem, not yours.
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00:19:25,560 --> 00:19:29,300
By centralizing all of that maintenance,
obviously we cut costs significantly,
235
00:19:29,500 --> 00:19:30,860
we cut waste significantly.
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00:19:31,640 --> 00:19:36,920
But for the individual user, they have
nothing to worry about. As a subscriber,
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00:19:37,160 --> 00:19:40,140
you get all of your maintenance. So we
come and do preventative maintenance.
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00:19:40,420 --> 00:19:44,740
So first of all, that obviously reduces
the cost overall, not so much for the
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00:19:44,740 --> 00:19:46,260
end user, but the cost of the business.
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00:19:46,900 --> 00:19:49,020
That prevents breakdowns and things like
that.
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00:19:49,260 --> 00:19:55,220
But in the end, if you think about the
cost of time, the cost of effort, maybe
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00:19:55,220 --> 00:19:58,640
you don't even know how to maintain your
own bike, having a service that does
243
00:19:58,640 --> 00:20:00,920
all of that for you is just a matter of
convenience.
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00:20:01,610 --> 00:20:07,290
This forces manufacturers to design for
durability and modularity, the core
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00:20:07,290 --> 00:20:08,950
pillars of this circular economy.
246
00:20:09,790 --> 00:20:14,630
When the city manages the flow and
private companies manage the
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00:20:14,630 --> 00:20:19,030
shadow economy of theft we saw in Act 3
begins to shrink.
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00:20:19,370 --> 00:20:23,230
So if you subscribe to a bike from
Clover and your bike gets stolen, first
249
00:20:23,230 --> 00:20:26,690
all, we actually probably will notice
that it got stolen maybe even before you
250
00:20:26,690 --> 00:20:29,330
did because we have GPS on all the
bikes.
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00:20:29,760 --> 00:20:34,060
But if it does get stolen, you use our
WhatsApp chat. You basically send us a
252
00:20:34,060 --> 00:20:36,080
message and we come and bring you a new
bike immediately.
253
00:20:36,580 --> 00:20:41,620
Why steal a bike that is tracked,
branded, and has no resale value in a
254
00:20:41,620 --> 00:20:43,000
subscription -based market?
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00:20:44,760 --> 00:20:47,180
So what is the final return on
investment?
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00:20:47,880 --> 00:20:50,020
Let's look at the triple bottom line.
257
00:20:50,760 --> 00:20:55,960
Public health. By avoiding 11 ,000
deaths annually through active
258
00:20:56,280 --> 00:21:00,280
The Dutch economy saved 19 billion euros
in healthcare costs.
259
00:21:01,120 --> 00:21:02,460
Urban density.
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00:21:02,800 --> 00:21:08,300
By utilizing underwater parking and
vertical depots, Amsterdam maintains a
261
00:21:08,300 --> 00:21:12,720
population density that will be
impossible with cars, keeping real
262
00:21:12,720 --> 00:21:14,580
productivity at peak levels.
263
00:21:15,600 --> 00:21:16,880
Resource independence.
264
00:21:17,500 --> 00:21:23,020
By reclaiming metal from the Piers
Depot, the city insulates itself from
265
00:21:23,020 --> 00:21:24,520
commodity price shock.
266
00:21:25,100 --> 00:21:27,620
This is a sustainable urban metabolism.
267
00:21:28,040 --> 00:21:32,860
The city isn't just a place where people
live. It's a living organism that
268
00:21:32,860 --> 00:21:35,420
processes resources with maximum
efficiency.
269
00:21:37,120 --> 00:21:40,900
Amsterdam's success has sent a clear
message to the rest of the continent.
270
00:21:41,480 --> 00:21:45,480
Spatial efficiency is the only way
forward for the modern metropolis.
271
00:21:46,400 --> 00:21:51,760
Across Europe, the bicycle has moved
from being a leisure tool to a
272
00:21:51,760 --> 00:21:54,320
of urban recovery and economic
resilience.
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00:21:55,310 --> 00:22:01,010
In Paris, a city once defined by its
congestion, the Plan de l 'Or is
274
00:22:01,010 --> 00:22:07,490
hundreds of millions to become 100 %
cyclable. In Barcelona, the superblocks
275
00:22:07,490 --> 00:22:11,810
reclaiming entire intersections from
cars to create human -centric lungs.
276
00:22:13,530 --> 00:22:15,950
These aren't just environmental
projects.
277
00:22:16,210 --> 00:22:17,870
They are market corrections.
278
00:22:18,710 --> 00:22:24,440
The cities are betting that a quieter,
cleaner, and more agile urban center
279
00:22:24,440 --> 00:22:28,000
attract more talent, more tourism and
higher property values.
280
00:22:28,960 --> 00:22:34,480
From the cycle superhighways of London
to the industrial hubs of Germany, the
281
00:22:34,480 --> 00:22:36,080
economic logic is consistent.
282
00:22:36,900 --> 00:22:42,260
Replacing a one and a half ton vehicle
with a 15 kilogram machine reduces the
283
00:22:42,260 --> 00:22:46,580
cost of maintenance for the city and
increases the productivity of the
284
00:22:48,110 --> 00:22:52,750
But while northern capitals have the
advantage of decades of infrastructure,
285
00:22:52,750 --> 00:22:54,570
real test is happening in the south.
286
00:22:55,010 --> 00:22:59,510
In the Mediterranean, where the street
is a social space and the sun is a
287
00:22:59,510 --> 00:23:02,330
constant resource, a new leader is
emerging.
288
00:23:02,770 --> 00:23:07,650
A city that has used the Amsterdam
blueprint to transform itself at record
289
00:23:07,650 --> 00:23:13,400
speed. We are light years away from the
cycling infrastructure that Amsterdam or
290
00:23:13,400 --> 00:23:20,020
any city in the Netherlands has. Do we
need these huge infrastructures? Well,
291
00:23:20,020 --> 00:23:24,960
can create these huge infrastructures
that will not be necessary in places
292
00:23:24,960 --> 00:23:31,460
there is a lot of traffic, a lot of
influence, such as train stations,
293
00:23:31,520 --> 00:23:36,380
bus stations, the beach itself. Valencia
has a beach, so the beach has to have a
294
00:23:36,380 --> 00:23:37,380
lot of infrastructure.
295
00:23:37,820 --> 00:23:41,040
But then, also with this that we talk
about the permeability of the bicycle,
296
00:23:41,280 --> 00:23:46,740
there must also be small places where
you can safely leave your bicycle so
297
00:23:46,740 --> 00:23:50,860
you are going to visit a friend that you
can leave the bicycle in his portal.
298
00:23:50,980 --> 00:23:55,020
You stop to drink something so that you
can be looking at the bicycle from where
299
00:23:55,020 --> 00:23:57,660
you are drinking a beer.
300
00:23:57,900 --> 00:24:02,460
We have to mix both models, the one with
great infrastructures for...
301
00:24:12,940 --> 00:24:17,420
If Amsterdam is the blueprint, Valencia
is the laboratory.
302
00:24:32,760 --> 00:24:37,820
It is not necessary for all the routes
to be substituted for bicycles, right?
303
00:24:38,280 --> 00:24:42,360
And then also the management of
abandoned bicycles, those
304
00:24:42,360 --> 00:24:48,940
spaces that people use as a trunk, or
not, well, those spaces
305
00:24:48,940 --> 00:24:52,760
that we have to give to save the bike
have to be as a means of transport and
306
00:24:52,760 --> 00:24:53,760
that there is a...
307
00:25:02,570 --> 00:25:08,490
In less than a decade, this
Mediterranean city has transitioned from
308
00:25:08,490 --> 00:25:11,830
-centric capital to a global reference
in urban metabolism.
309
00:25:35,960 --> 00:25:41,640
Valencia Transformation wasn't a matter
of vibes or romanticism. It was a
310
00:25:41,640 --> 00:25:44,140
calculated investment in spatial
efficiency.
311
00:25:45,320 --> 00:25:49,200
I think attracting top global talent
means that you need to have a vibrant,
312
00:25:49,320 --> 00:25:53,440
livable city. And I think most young
people, particularly who are coming into
313
00:25:53,440 --> 00:25:57,630
the workforce now, are looking for ways
to get around a city that doesn't rely
314
00:25:57,630 --> 00:25:58,930
on public transit.
315
00:25:59,150 --> 00:26:03,770
They don't want to own a car because car
ownership is a total burden, having to
316
00:26:03,770 --> 00:26:06,250
find parking, insurance, cost of the
car, all of that.
317
00:26:06,490 --> 00:26:10,770
So having this accessible
infrastructure, cycling infrastructure
318
00:26:11,190 --> 00:26:15,690
and in a city like Valencia that already
has a lot of reasons to attract top
319
00:26:15,690 --> 00:26:17,630
talent, just makes it that much better.
320
00:26:18,610 --> 00:26:22,110
Cycling is the preferred way to get
around in Valencia. We're number seven
321
00:26:22,110 --> 00:26:23,830
the world for cycling to work, for
example.
322
00:26:24,030 --> 00:26:28,750
So adding a layer of an easy
subscription e -bike service to that
323
00:26:28,810 --> 00:26:31,250
attracts even more top talent to the
city.
324
00:26:32,290 --> 00:26:37,650
By implementing the Anilo Ciclista, the
city has reclaimed high -value public
325
00:26:37,650 --> 00:26:42,390
space to boost local commerce and reduce
the toxic liability of the car.
326
00:26:42,690 --> 00:26:46,750
It's important to remember that
oftentimes with cars, although they can
327
00:26:46,750 --> 00:26:49,640
multiple people, Most of the time, it's
one person per one car.
328
00:26:49,860 --> 00:26:53,140
So when we're asking about, you know, 10
bikes versus one car, we're essentially
329
00:26:53,140 --> 00:26:57,740
saying 10 people versus one person. So
we have a 10x multiplier on essentially
330
00:26:57,740 --> 00:27:00,380
everything that's happening on that
street. Whether that be visits to
331
00:27:00,380 --> 00:27:03,740
businesses, whether that be transactions
and purchases, everything gets that 10x
332
00:27:03,740 --> 00:27:05,700
multiplier and increases revenue for the
whole street.
333
00:27:06,180 --> 00:27:11,040
In economics, this is the optimization
of land use, the same principle that
334
00:27:11,040 --> 00:27:13,700
drove Amsterdam to build under its
canals.
335
00:27:14,020 --> 00:27:16,560
If I'm cycling and I pass by, for
example, a bakery,
336
00:27:17,519 --> 00:27:21,000
So I smell that bakery and I go, oh, you
know what, maybe I'm going to stop in,
337
00:27:21,060 --> 00:27:24,640
try something, one of those products,
you know, essentially become a patron of
338
00:27:24,640 --> 00:27:27,320
that business. Whereas if I'm passing by
in a car, there's no chance of that
339
00:27:27,320 --> 00:27:31,680
happening. And the other benefit is car
parking also has this sort of
340
00:27:31,680 --> 00:27:34,260
psychological effect on the streets and
the people that live there.
341
00:27:34,480 --> 00:27:38,280
Car parking makes the space feel a lot
more closed in and a lot more cramped
342
00:27:38,280 --> 00:27:40,720
than bike parking, which keeps the space
very nice and open.
343
00:27:41,700 --> 00:27:46,000
Emerging businesses are shifting the
market from ownership to usership.
344
00:27:46,360 --> 00:27:50,200
You know, our customers, they depend on
their bikes as a reliable way to get
345
00:27:50,200 --> 00:27:55,160
around. And so we use an ownership as a
service model. So instead of owning the
346
00:27:55,160 --> 00:27:59,580
asset yourself, you subscribe to it from
us. And we think that's what customers
347
00:27:59,580 --> 00:28:01,740
need in terms of reliable day -to -day
transportation.
348
00:28:02,160 --> 00:28:06,500
If you look at something like Lime or
Ballen BC, they will have that idle
349
00:28:06,500 --> 00:28:07,500
problem.
350
00:28:07,840 --> 00:28:09,500
And certainly ownership, obviously.
351
00:28:10,320 --> 00:28:14,420
The same thing, but with us, you know,
handling maintenance, battery swapping,
352
00:28:14,600 --> 00:28:19,060
theft protection, insurance, all of
that, and yet still having access to the
353
00:28:19,060 --> 00:28:20,940
bike anytime you want. It's your bike.
354
00:28:21,260 --> 00:28:26,260
Subscription models like SwapJet, which
already dominate the Dutch market, are
355
00:28:26,260 --> 00:28:27,360
landing in Valencia.
356
00:28:27,780 --> 00:28:32,220
These companies treat the bike as a
service, covering all maintenance and
357
00:28:32,220 --> 00:28:33,760
repairs for a monthly fee.
358
00:28:34,140 --> 00:28:38,720
Ownership isn't necessarily a bad
investment, but I think most consumers
359
00:28:38,720 --> 00:28:43,000
moving away from owning things. People
are leasing their cars, people are more
360
00:28:43,000 --> 00:28:44,280
and more renting their homes.
361
00:28:44,900 --> 00:28:48,460
So for us, the subscription model made
sense, that and affordability.
362
00:28:48,740 --> 00:28:53,680
This eliminates the fear of theft and
long -term depreciation, turning the
363
00:28:53,680 --> 00:28:58,040
bicycle into a predictable, low
-friction utility for the modern worker.
364
00:28:58,600 --> 00:29:00,780
The impact it sends to logistics.
365
00:29:01,640 --> 00:29:06,360
In Valencia's historic center, where
large trucks are increasingly
366
00:29:07,000 --> 00:29:11,460
last -mile delivery by cargo bike is
becoming the gold standard for
367
00:29:11,940 --> 00:29:17,540
We are witnessing the birth of micro
hubs, small urban distribution centers
368
00:29:17,540 --> 00:29:21,600
allow for zero -emission, high -speed
delivery in high -density zones.
369
00:29:22,260 --> 00:29:26,320
From the massive underwater investments
in Amsterdam to the emerging
370
00:29:26,320 --> 00:29:30,020
subscription models in Valencia, the
message is clear.
371
00:29:30,670 --> 00:29:33,130
The bicycle is no longer just a hobby.
372
00:29:33,430 --> 00:29:37,230
It is a financial instrument and a
spatial optimizer.
373
00:29:38,190 --> 00:29:41,830
You know, when we were speaking to
consumers about how we could get them to
374
00:29:41,830 --> 00:29:44,870
switch from a car to an e -bike, it was
all about convenience.
375
00:29:45,290 --> 00:29:49,550
So it was about this idea that, you
know, with a car, you can go point A to
376
00:29:49,550 --> 00:29:52,930
point B whenever you want. You're not
relying on public transit or any of
377
00:29:52,930 --> 00:29:57,430
things. But if you need gas, you go to a
gas station, it takes five minutes, and
378
00:29:57,430 --> 00:29:58,430
you're back on your way.
379
00:29:58,800 --> 00:30:02,420
People perceived e -bikes as
inconvenient because, oh, what if I
380
00:30:02,420 --> 00:30:05,120
charge the battery? Then it's just kind
of a very heavy paperweight.
381
00:30:05,620 --> 00:30:09,800
But if we eliminate that need for
charging and people can just come and
382
00:30:09,800 --> 00:30:14,400
a charged battery anytime, it helps
break that barrier to entry for getting
383
00:30:14,400 --> 00:30:15,400
of a car.
384
00:30:15,560 --> 00:30:20,260
By integrating these new business models
with public planning, Valencia is
385
00:30:20,260 --> 00:30:25,740
securing its place in the 21st century
economy, proving that a dense,
386
00:30:25,740 --> 00:30:27,540
city isn't just a choice.
387
00:30:28,040 --> 00:30:29,500
It's a competitive necessity.
388
00:30:30,280 --> 00:30:33,220
Ultimately, private car ownership is
going to become obsolete.
389
00:30:33,560 --> 00:30:37,420
Cities are building for pedestrians,
they're building for cycling, they're
390
00:30:37,420 --> 00:30:39,380
building for livability, not for cars.
391
00:30:39,880 --> 00:30:43,980
Throughout this documentary, we have
seen the gears of a massive economic
392
00:30:43,980 --> 00:30:50,520
machine. But there is a final myth we
must dismantle. The idea that cities
393
00:30:50,520 --> 00:30:54,900
Amsterdam or Valencia look like this
because their citizens are simply
394
00:30:54,900 --> 00:30:57,940
different. History tells a different
story.
395
00:30:58,300 --> 00:31:03,680
In the 1970s, Amsterdam was on the verge
of becoming another car -centric
396
00:31:03,680 --> 00:31:04,980
congested metropolis.
397
00:31:05,600 --> 00:31:10,080
The transition we see today wasn't a
natural evolution of culture.
398
00:31:10,380 --> 00:31:14,880
It was a hostile takeover of urban space
by policy and planning.
399
00:31:15,220 --> 00:31:20,780
When a city reaches a certain density,
freedom of choice in transport becomes a
400
00:31:20,780 --> 00:31:22,260
mathematical impossibility.
401
00:31:22,620 --> 00:31:25,890
If everyone chooses a car, No one moves.
402
00:31:26,190 --> 00:31:31,790
In this high -stakes environment,
planning is not an option. It is the
403
00:31:31,790 --> 00:31:32,790
to survive.
404
00:31:32,850 --> 00:31:35,310
What is the ultimate harvest of this
planning?
405
00:31:35,830 --> 00:31:41,930
It is the 3 % GDP boost we mentioned at
the start, but it's also found in the
406
00:31:41,930 --> 00:31:42,930
margins.
407
00:31:43,090 --> 00:31:44,810
The fiscal savings.
408
00:31:45,210 --> 00:31:50,110
By avoiding the need for multi -billion
euro highway expansions and massive
409
00:31:50,110 --> 00:31:53,130
healthcare costs related to sedentary
lifestyles,
410
00:31:53,900 --> 00:31:55,300
The resilience factor.
411
00:31:55,640 --> 00:32:00,300
By creating a circular metropolis that
can process its own waste at the
412
00:32:00,300 --> 00:32:03,000
Kroekhuis depot and turn it back into
capital.
413
00:32:03,760 --> 00:32:05,180
The talent magnet.
414
00:32:05,540 --> 00:32:10,500
In the global war for talent, highly
skilled workers choose cities based on
415
00:32:10,500 --> 00:32:11,500
livability.
416
00:32:12,000 --> 00:32:16,440
Amsterdam's bicycle infrastructure is
its most effective recruitment tool.
417
00:32:16,860 --> 00:32:19,820
We started this journey looking at a
simple machine.
418
00:32:20,140 --> 00:32:21,600
Two wheels and a frame.
419
00:32:22,220 --> 00:32:26,960
But as we've seen, the bicycle in
Amsterdam is much more than a transport
420
00:32:27,280 --> 00:32:29,280
It is a financial instrument.
421
00:32:29,560 --> 00:32:35,300
It is a spatial optimizer. It is the
invisible engine that allows a medieval
422
00:32:35,300 --> 00:32:39,620
city to function as a 21st century
economic powerhouse.
423
00:32:40,380 --> 00:32:46,280
The 85 million euros spent on underwater
tunnels, the complex logistics of the
424
00:32:46,280 --> 00:32:51,020
Kruquius depot, or the new Mediterranean
bike lanes are not costs.
425
00:32:51,690 --> 00:32:53,990
They are investments in resilience.
426
00:32:55,190 --> 00:33:00,190
In a world of rising energy prices and
shrinking urban space, the Amsterdam
427
00:33:00,190 --> 00:33:02,850
model offers a glimpse into the future.
428
00:33:03,070 --> 00:33:08,210
It proves that the most sophisticated
technology isn't always a new gadget
429
00:33:08,210 --> 00:33:14,150
sometimes. It's the perfect integration
of an old idea into a new circular
430
00:33:14,150 --> 00:33:15,150
world.
431
00:34:32,690 --> 00:34:36,850
Imagine for a moment, what if your
Bitcoin holdings could purchase more
432
00:34:36,850 --> 00:34:39,429
just everyday items like coffee or the
latest gadgets?
433
00:34:39,750 --> 00:34:44,130
What if that digital currency sitting in
your wallet could actually buy you a
434
00:34:44,130 --> 00:34:47,010
house or perhaps even an entire
commercial building?
435
00:34:59,389 --> 00:35:04,210
Welcome to the fascinating and rapidly
evolving world of crypto real estate,
436
00:35:04,390 --> 00:35:08,150
where digital assets are being
transformed into tangible property.
437
00:35:14,190 --> 00:35:17,990
Today we're taking a deep dive into the
revolutionary intersection of
438
00:35:17,990 --> 00:35:22,390
cryptocurrency and property ownership,
examining in detail how Bitcoin is
439
00:35:22,390 --> 00:35:26,550
successfully transforming what were once
purely digital coins into tangible
440
00:35:26,550 --> 00:35:27,890
physical real estate investments.
441
00:35:28,490 --> 00:35:32,350
Whether you're an experienced crypto
investor looking to diversify your
442
00:35:32,350 --> 00:35:36,230
portfolio, or simply someone who's
curious about emerging trends in
443
00:35:36,230 --> 00:35:40,250
markets, this is an in -depth look at
how the landscape and future of real
444
00:35:40,250 --> 00:35:44,650
estate transactions is fundamentally
evolving and changing before our eyes.
445
00:35:45,990 --> 00:35:48,850
The financial world is in constant
transformation.
446
00:35:49,370 --> 00:35:53,330
But in this decade, digitalization has
accelerated that change faster than
447
00:35:53,330 --> 00:35:54,330
anyone imagined.
448
00:35:55,410 --> 00:36:00,690
Today, money, investments, and assets
flow through codes silent, transparent,
449
00:36:00,890 --> 00:36:01,890
and borderless.
450
00:36:02,010 --> 00:36:06,790
Cryptocurrencies, led by Bitcoin, mark
the beginning of a new era. They shook
451
00:36:06,790 --> 00:36:10,930
the foundations of the global financial
system, sparking both excitement and
452
00:36:10,930 --> 00:36:15,970
skepticism. Yet behind that phenomenon
emerged something even deeper.
453
00:36:16,750 --> 00:36:17,750
Tokenization.
454
00:36:18,380 --> 00:36:19,520
tokenization.
455
00:36:20,330 --> 00:36:26,210
It has to do with the fractionalization
and therefore generate contracts at a
456
00:36:26,210 --> 00:36:32,470
digital level that will depend on the
type of contract, the rights that we
457
00:36:32,470 --> 00:36:38,450
obtain on these goods that are
tokenized. In the case of the
458
00:36:38,450 --> 00:36:43,250
tokenization of the real world assets,
we are talking about the fact that in
459
00:36:43,250 --> 00:36:49,750
last three years there has been an
increase of 380%, which tells us
460
00:36:50,220 --> 00:36:56,960
of the level of development, the speed
of development of this type
461
00:36:56,960 --> 00:37:02,960
of content and products and that,
therefore, is something that,
462
00:37:02,960 --> 00:37:09,180
at the moment, while we are talking,
regulation continues.
463
00:37:20,610 --> 00:37:25,530
The idea is simple. The impact,
enormous.
464
00:37:26,140 --> 00:37:30,820
Each token represents a fraction of an
asset, a share, a bond, a property, or
465
00:37:30,820 --> 00:37:35,280
even a work of art, all recorded on a
blockchain, a global tamper proof
466
00:37:43,520 --> 00:37:50,300
that are fast, almost at level 24 -7,
and that in this way the process can
467
00:37:50,300 --> 00:37:55,860
be automated through smart contracts.
468
00:37:56,080 --> 00:38:02,940
These smart contracts allow us to speed
up and dynamize
469
00:38:02,940 --> 00:38:05,380
these processes that traditionally
470
00:38:12,040 --> 00:38:16,520
We believe the next step going forward
will be the tokenization of financial
471
00:38:16,520 --> 00:38:22,840
assets. And that means every stock,
every bond will have its own basically Q
472
00:38:22,840 --> 00:38:27,880
-SIF. It'll be on one general ledger. In
other words, a token isn't just an
473
00:38:27,880 --> 00:38:32,620
asset. It's a digital entry in a new
kind of ledger that is rewriting how
474
00:38:32,620 --> 00:38:34,140
capital markets keep their book.
475
00:38:34,800 --> 00:38:38,760
Investment in tokenized real estate
represents one of the most recent
476
00:38:38,760 --> 00:38:40,320
advancements in the property industry.
477
00:38:40,960 --> 00:38:46,160
Tokenization enables houses and
apartments to be divided and sold, and
478
00:38:46,160 --> 00:38:47,160
smaller units.
479
00:39:02,410 --> 00:39:07,350
So what we are going to do is take these
high -value assets, we are talking
480
00:39:07,350 --> 00:39:12,930
about in this case, and we are going to
fractionate them in different parts.
481
00:39:13,470 --> 00:39:17,950
We could associate this without being
exactly the same.
482
00:39:35,580 --> 00:39:39,540
Small programs act like a bridge between
a property and an online trading
483
00:39:39,540 --> 00:39:43,620
platform. Hence, tokens create a digital
representation of a property,
484
00:39:43,720 --> 00:39:45,440
facilitating its digital transfer.
485
00:39:49,480 --> 00:39:53,340
The process of purchasing a property is
still associated with significant
486
00:39:53,340 --> 00:39:57,180
bureaucracy, lengthy procedures, and
subsequent high costs.
487
00:39:57,920 --> 00:40:00,840
So, what exactly is crypto real estate?
488
00:40:01,300 --> 00:40:05,900
At its core, the term refers to any real
estate transaction where cryptocurrency
489
00:40:05,900 --> 00:40:11,640
plays a major role, either as a direct
form of payment, a converted asset, or
490
00:40:11,640 --> 00:40:13,260
collateral for purchasing property.
491
00:40:13,720 --> 00:40:20,220
When we are talking about the use of
cryptocurrencies in real estate, we can
492
00:40:20,220 --> 00:40:26,080
them to pay directly, that is, we have
bitcoins and what we do is we use those
493
00:40:26,080 --> 00:40:32,680
bitcoins as long as the counterpart
accepts them to pay the total or
494
00:40:32,680 --> 00:40:33,780
part of the operation.
495
00:40:34,020 --> 00:40:39,580
We can also use cryptocurrencies as a
backup.
496
00:41:06,290 --> 00:41:12,190
For the concept goals, Even deeper than
that, crypto real estate includes buying
497
00:41:12,190 --> 00:41:16,470
a home directly with Bitcoin or other
cryptocurrencies, using stable coins
498
00:41:16,470 --> 00:41:22,570
USDT or USDC for a more stable purchase,
converting crypto into fiat at closing,
499
00:41:22,750 --> 00:41:26,630
taking out loans backed by
cryptocurrency to purchase real
500
00:41:26,630 --> 00:41:30,190
real estate where ownership is
fractionalized into digital tokens,
501
00:41:30,190 --> 00:41:32,950
-based property records, and smart
contract -driven transactions.
502
00:41:33,610 --> 00:41:40,370
When we talk about the different assets
with which we can do the buying
503
00:41:40,370 --> 00:41:45,230
and selling operations or that we can
use in the buying and selling
504
00:41:45,230 --> 00:41:51,090
we can also use the stablecoins, which
are related, they are a family
505
00:41:51,090 --> 00:41:55,890
close to cryptocurrencies, but they are
not exactly the same.
506
00:41:56,090 --> 00:41:58,390
And then we can also talk about...
507
00:41:58,670 --> 00:42:02,410
of the conversion of cryptocurrencies to
fiat.
508
00:42:02,610 --> 00:42:09,390
When we talk about stablecoins, we have
to pay attention
509
00:42:09,390 --> 00:42:14,370
to the regulation that is being done in
Europe with the MICA regulation that
510
00:42:14,370 --> 00:42:20,510
divides them between EMT and ART. In the
case of
511
00:42:20,510 --> 00:42:26,710
EMTs, we can talk about, for example,
those issued by
512
00:42:27,930 --> 00:42:34,930
center, the USDT, and then, on the other
hand,
513
00:42:35,010 --> 00:42:40,390
we could talk about the Recycle, which
are the USDT and the EURT.
514
00:42:41,870 --> 00:42:48,250
In the case of the Recycle, they are
accepted by the current regulation.
515
00:42:49,700 --> 00:42:56,600
with the MICA regulation and in the case
of the USDT not
516
00:42:56,600 --> 00:43:02,040
yet. So I think it is one of the main
stablecoins worldwide.
517
00:43:03,440 --> 00:43:10,100
And when we talk about the
cryptocurrencies that we convert to
518
00:43:10,480 --> 00:43:16,920
what we are talking about is that we
take a cryptocurrency and we convert it
519
00:43:16,920 --> 00:43:22,260
a value in this case like the euro or
the dollar to be able to carry out the
520
00:43:22,260 --> 00:43:28,760
operation and agree on the value that we
are assigning to
521
00:43:28,760 --> 00:43:35,740
these assets that otherwise could be
more volatile and could change in value.
522
00:43:36,200 --> 00:43:42,340
Therefore, fiat in this case would be
the euro
523
00:43:42,340 --> 00:43:47,800
or dollar currencies, for example. When
we talk about stablecoins,
524
00:43:56,400 --> 00:43:59,500
It's an evolution in how value moves
around the world.
525
00:43:59,840 --> 00:44:04,440
And for the first time, digital wealth
is becoming a direct pathway to physical
526
00:44:04,440 --> 00:44:05,440
ownership.
527
00:44:08,860 --> 00:44:12,980
To understand how we arrived at this
moment, we need to step back and look at
528
00:44:12,980 --> 00:44:17,320
the timeline. Bitcoin launched in 2009
as a peer -to -peer digital alternative
529
00:44:17,320 --> 00:44:18,109
to money.
530
00:44:18,110 --> 00:44:21,830
In its early years, the idea of using
Bitcoin to buy real estate was
531
00:44:21,930 --> 00:44:27,010
But Bitcoin grew, first crossing $1,
then $100, then $1 ,000, then tens of
532
00:44:27,010 --> 00:44:30,110
thousands. A new wave of wealth was
created.
533
00:44:30,430 --> 00:44:34,750
Suddenly, early adopters who once bought
pizza with Bitcoin now had enough
534
00:44:34,750 --> 00:44:39,310
digital value to buy entire homes, and
sellers began paying attention.
535
00:44:39,690 --> 00:44:44,130
The first public record of a property
purchased fully in Bitcoin dates back to
536
00:44:44,130 --> 00:44:47,550
2017. From there, the trend spread to
luxury markets.
537
00:44:47,920 --> 00:44:50,760
Miami, Los Angeles, New York, Dubai, and
London.
538
00:44:51,180 --> 00:44:54,860
Developers began marketing properties
specifically to crypto buyers.
539
00:44:55,280 --> 00:44:58,220
Brokers started specializing in crypto
transactions.
540
00:44:59,000 --> 00:45:00,560
Escrow companies adapted.
541
00:45:01,420 --> 00:45:05,820
Even governments began studying
blockchain -based property registries.
542
00:45:06,680 --> 00:45:10,100
Buying real estate with Bitcoin isn't
science fiction.
543
00:45:10,400 --> 00:45:14,760
Some sellers now accept crypto directly,
while others work through brokers who
544
00:45:14,760 --> 00:45:16,540
convert Bitcoin into local currency.
545
00:45:17,320 --> 00:45:22,120
The process is faster, borderless, and
sometimes even tax efficient, if you
546
00:45:22,120 --> 00:45:23,019
the rules.
547
00:45:23,020 --> 00:45:28,660
Things that sounded impossible in 2010
became normal by 2020, and now, in the
548
00:45:28,660 --> 00:45:33,100
2020s, cryptocurrency is becoming a
serious player in global real estate.
549
00:45:33,300 --> 00:45:36,220
The crypto boom has created a new class
of investors.
550
00:45:36,640 --> 00:45:40,960
High net worth individuals want to
diversify, and real estate is a safe,
551
00:45:41,060 --> 00:45:42,060
tangible asset.
552
00:45:42,330 --> 00:45:47,390
From luxury homes in Miami to condos in
Dubai, Bitcoin buyers are making their
553
00:45:47,390 --> 00:45:51,710
mark. Let's look at a few real -world
examples to understand how crypto real
554
00:45:51,710 --> 00:45:52,770
estate works in practice.
555
00:45:53,470 --> 00:45:59,410
Case study 1. In 2021, a luxury
penthouse at Arte by Antonio Soterio in
556
00:45:59,410 --> 00:46:01,270
Surfside, Florida, made history.
557
00:46:01,490 --> 00:46:06,690
The property sold for $22 .5 million,
paid entirely in cryptocurrency.
558
00:46:07,450 --> 00:46:11,570
The largest publicly known real estate
transaction completed using digital
559
00:46:11,570 --> 00:46:16,110
assets at the time. A developer's
decision to accept cryptocurrency had
560
00:46:16,110 --> 00:46:20,350
off. The sale came just weeks after the
developer announced it would begin
561
00:46:20,350 --> 00:46:24,090
accepting cryptocurrency payments
through a partnership with blockchain
562
00:46:24,090 --> 00:46:28,630
SolidBlock. According to Forbes, the
deal demonstrated that crypto was no
563
00:46:28,630 --> 00:46:33,670
just a speculative asset. It had become
a viable method for purchasing high -end
564
00:46:33,670 --> 00:46:34,670
real estate.
565
00:46:34,730 --> 00:46:39,830
Case study 2. In Dubai, one of the
earliest large -scale experiments with
566
00:46:39,830 --> 00:46:44,830
real estate unfolded at Aston Plaza and
Residences, located in Dubai Science
567
00:46:44,830 --> 00:46:49,330
Park. Marketed as one of the first major
developments in the region to accept
568
00:46:49,330 --> 00:46:53,390
Bitcoin, the project offered apartments
priced directly in cryptocurrency.
569
00:46:54,370 --> 00:46:58,390
Buyers were able to commit funds using
Bitcoin, capturing global attention.
570
00:46:58,710 --> 00:47:01,470
But the story also revealed the risks of
innovation.
571
00:47:02,060 --> 00:47:08,320
Originally advertised as a $325 million
development, the project later stalled
572
00:47:08,320 --> 00:47:10,060
and its completion became uncertain.
573
00:47:10,480 --> 00:47:15,420
While crypto payments were accepted, it
remains unclear whether all buyers
574
00:47:15,420 --> 00:47:17,480
ultimately received finished property.
575
00:47:17,880 --> 00:47:22,820
The case highlighted both the promise
and the pitfalls of early crypto
576
00:47:22,820 --> 00:47:23,820
in real estate.
577
00:47:24,260 --> 00:47:29,240
Case Study 3 In 2025, Spain recorded one
of its first officially reported
578
00:47:29,240 --> 00:47:31,180
property sales completed with Bitcoin.
579
00:47:31,820 --> 00:47:36,600
A property in Madrid, valued at
approximately 1 .5 million of euros, was
580
00:47:36,600 --> 00:47:38,920
purchased by an international buyer
using Bitcoin.
581
00:47:39,180 --> 00:47:43,960
The transaction followed standard real
estate procedures, including escrow,
582
00:47:44,100 --> 00:47:48,860
legal compliance, and the conversion of
crypto into euros for the seller. It
583
00:47:48,860 --> 00:47:52,760
marked a significant milestone, showing
that cryptocurrency could integrate into
584
00:47:52,760 --> 00:47:56,860
traditional real estate systems, even in
highly regulated European markets.
585
00:47:57,220 --> 00:47:59,660
Case Study 4. In the United States.
586
00:47:59,960 --> 00:48:03,420
Crypto adoption hasn't been limited to
coastal tech hubs.
587
00:48:03,640 --> 00:48:08,380
An agent with Sotheby's International
Realty in Delaware reported selling a
588
00:48:08,380 --> 00:48:13,940
luxury property for $175 million paid in
Bitcoin, believed to be one of the
589
00:48:13,940 --> 00:48:17,740
state's first major real estate
transactions involving cryptocurrency.
590
00:48:18,180 --> 00:48:22,880
The sale was widely publicized as a
local milestone, signaling that crypto
591
00:48:22,880 --> 00:48:26,900
estate was beginning to reach beyond
niche markets and into everyday property
592
00:48:26,900 --> 00:48:27,900
transactions.
593
00:48:28,300 --> 00:48:35,180
I consider that the United States, with
the Genius Act, is trying to maintain a
594
00:48:35,180 --> 00:48:40,980
preeminent position in the markets at an
international level. Therefore, they
595
00:48:40,980 --> 00:48:47,760
are strongly betting on the different
stablecoins
596
00:48:47,760 --> 00:48:54,360
and on donating to the financial system.
597
00:48:55,240 --> 00:49:01,520
that we know has a worldwide impact, of
the tools so that it can evolve in an
598
00:49:01,520 --> 00:49:07,780
agile and dynamic way. On the one hand
we have agility and dynamism, on the
599
00:49:07,780 --> 00:49:13,300
other hand we can find that the fact
that everything is happening in real
600
00:49:13,760 --> 00:49:20,620
often limits the protection of the
consumer or what could be
601
00:49:20,620 --> 00:49:27,600
the most conservative rules to try to
mitigate or reduce the risks
602
00:49:27,600 --> 00:49:29,180
to the maximum.
603
00:49:29,400 --> 00:49:35,020
Therefore, in the United States we see a
greater openness.
604
00:49:35,280 --> 00:49:40,800
In the European Union we see more
conservative positions.
605
00:49:41,480 --> 00:49:48,240
And then we have in other parts of EMEA,
we can see
606
00:49:48,240 --> 00:49:55,040
how they are quite open to carry out
operations of this
607
00:49:55,040 --> 00:49:59,700
type. Some are carried out, others are
not carried out, but without a doubt
608
00:49:59,700 --> 00:50:06,400
within a framework of a will to advance,
609
00:50:06,800 --> 00:50:09,060
to study and to put into practice.
610
00:50:21,050 --> 00:50:25,650
Taking together, these cases tell a
larger story, one of experimentation,
611
00:50:26,150 --> 00:50:29,010
success, setbacks, and growing
legitimacy.
612
00:50:29,410 --> 00:50:31,770
Crypto real estate is no longer
hypothetical.
613
00:50:32,030 --> 00:50:35,650
It's happening, transaction by
transaction, across the globe.
614
00:50:36,170 --> 00:50:38,390
But it's not all smooth sailing.
615
00:50:39,120 --> 00:50:40,680
Crypto's value can be volatile.
616
00:50:41,000 --> 00:50:44,680
Regulations vary by country. And tax
implications can be tricky.
617
00:50:45,120 --> 00:50:46,340
First, volatility.
618
00:50:46,860 --> 00:50:51,440
Bitcoin and other cryptocurrencies can
move dramatically, sometimes losing or
619
00:50:51,440 --> 00:50:55,040
gaining a third of their value in weeks.
For buyers who convert at closing,
620
00:50:55,240 --> 00:50:58,200
rapid swings can erase gains or spike
costs in hours.
621
00:50:59,520 --> 00:51:02,260
Second, transaction mechanics and title.
622
00:51:02,830 --> 00:51:06,830
Even when a seller accepts crypto, most
governments and land registries require
623
00:51:06,830 --> 00:51:08,870
deeds to be issued in the local
currency.
624
00:51:09,170 --> 00:51:13,850
That usually means an intermediary
converts crypto to fiat before the legal
625
00:51:13,850 --> 00:51:18,130
title is registered, adding counterparty
risk and an extra step that can delay
626
00:51:18,130 --> 00:51:19,230
and complicate settlements.
627
00:51:19,970 --> 00:51:24,570
Third, taxes. In many jurisdictions,
authorities treat crypto as property,
628
00:51:24,570 --> 00:51:28,050
currency, which makes nearly every
transfer a taxable event. That includes
629
00:51:28,050 --> 00:51:32,310
sales, exchanges, and sometimes even
payments for goods or services.
630
00:51:32,720 --> 00:51:36,840
Buyers and sellers must track cost
basis, gains, and report the
631
00:51:36,840 --> 00:51:39,180
accurately or face audits and penalties.
632
00:51:39,880 --> 00:51:41,940
Fourth, lending and counterparty risk.
633
00:51:42,160 --> 00:51:45,480
Crypto -backed lending exploded in the
previous market cycle, but it ended with
634
00:51:45,480 --> 00:51:49,400
high -profile collapses and
bankruptcies. When platforms fail,
635
00:51:49,400 --> 00:51:53,400
depositors can lose access to funds,
collateral can be liquidated at a loss,
636
00:51:53,400 --> 00:51:56,740
promised liquidity disappears, a danger
for anyone relying on third -party
637
00:51:56,740 --> 00:51:58,860
services to bridge crypto and property
purchases.
638
00:51:59,840 --> 00:52:02,760
Fifth, compliance, and anti -money
laundering rules.
639
00:52:03,280 --> 00:52:06,780
Regulators and global bodies have
tightened rules around virtual assets to
640
00:52:06,780 --> 00:52:07,780
prevent illicit flows.
641
00:52:07,980 --> 00:52:12,360
Real estate transactions are high on
that list, meaning additional KYC,
642
00:52:12,360 --> 00:52:14,060
of fund checks, and reporting
requirements.
643
00:52:14,680 --> 00:52:18,860
Failure to meet these standards can
stall a sale, trigger investigations, or
644
00:52:18,860 --> 00:52:20,880
expose participants to legal liability.
645
00:52:21,400 --> 00:52:24,080
Six, operational and technical risk.
646
00:52:24,380 --> 00:52:28,020
Crypto transactions are irreversible. A
single wrong character in a wallet
647
00:52:28,020 --> 00:52:31,440
address or a phishing attack on an email
with wiring instructions can send
648
00:52:31,440 --> 00:52:34,360
millions to the wrong place, and there's
no bank to reverse the transfer.
649
00:52:34,760 --> 00:52:39,320
Seventh, technology risk. Smart
contracts, tokenization, and new
650
00:52:39,320 --> 00:52:41,780
innovation, but also software bugs and
design flaws.
651
00:52:42,000 --> 00:52:46,180
A poorly written smart contract or an
unaudited tokenization platform can
652
00:52:46,180 --> 00:52:49,620
assets, misallocate ownership shares, or
enable exploits.
653
00:52:50,110 --> 00:52:54,550
Finally, market and reputational risk.
Developers and brokers who accept crypto
654
00:52:54,550 --> 00:52:57,870
can attract new buyers, but they also
take on greater scrutiny, regulatory
655
00:52:57,870 --> 00:53:01,790
compliance burdens, and the risk that
projects promoted with crypto funding
656
00:53:01,790 --> 00:53:04,610
underdeliver, stall, or become entangled
in legal disputes.
657
00:53:05,090 --> 00:53:10,250
In short, crypto can speed and globalize
property deals, but it also layers on
658
00:53:10,250 --> 00:53:13,650
volatility, regulatory complexity, and
new failure modes.
659
00:53:13,950 --> 00:53:17,190
For buyers, sellers, and advisors, the
lesson is clear.
660
00:53:24,980 --> 00:53:31,640
De nuevo, tenemos que tener en cuenta
que el hecho de eliminar intermediaciĂ³n
661
00:53:31,640 --> 00:53:37,280
hace que sean mĂ¡s Ă¡giles los
procedimientos, pero igualmente la
662
00:53:37,280 --> 00:53:43,720
muchas veces aporta garantĂas que ahora
tendremos que asegurarnos se
663
00:53:43,720 --> 00:53:46,380
protejan con la tokenizaciĂ³n.
664
00:53:47,580 --> 00:53:49,120
The opportunities are huge.
665
00:53:49,400 --> 00:53:53,220
A new generation of buyers is turning
digital value into physical assets.
666
00:53:53,460 --> 00:53:56,140
For many, Bitcoin isn't just a currency.
667
00:53:56,480 --> 00:53:58,280
It's a gateway to ownership.
668
00:53:59,180 --> 00:54:01,440
One of the biggest shifts is
tokenization.
669
00:54:01,700 --> 00:54:06,080
Instead of buying an entire building,
investors can now purchase fractional
670
00:54:06,080 --> 00:54:08,240
ownership through blockchain -based
tokens.
671
00:54:08,810 --> 00:54:12,670
This lowers the barrier to entry,
allowing smaller investors to access
672
00:54:12,670 --> 00:54:16,290
estate markets that were once reserved
for institutions and the ultra -wealthy.
673
00:54:28,430 --> 00:54:35,130
of high value it would be difficult with
a lower purchasing power while when
674
00:54:35,130 --> 00:54:42,030
we fractionalize this or we do it in
different pieces or parts this asset
675
00:54:42,030 --> 00:54:47,890
will allow the price of the same to be
lower
676
00:54:47,890 --> 00:54:54,030
because in the end we are selling parts
and therefore it would be more
677
00:54:54,030 --> 00:54:55,670
affordable and that it could be proposed
678
00:55:03,310 --> 00:55:08,210
Tokenization also brings liquidity to an
industry that has traditionally been
679
00:55:08,210 --> 00:55:12,130
slow and illiquid. Real estate
transactions can take months.
680
00:55:12,370 --> 00:55:15,490
Tokenized shares can potentially be
transferred in minutes.
681
00:55:16,190 --> 00:55:19,090
Crypto is also reshaping cross -border
real estate.
682
00:55:19,330 --> 00:55:23,650
International buyers often face currency
controls, wire delays and banking
683
00:55:23,650 --> 00:55:24,650
restrictions.
684
00:55:25,280 --> 00:55:28,960
Cryptocurrency allows capital to move
globally with fewer friction points,
685
00:55:29,080 --> 00:55:33,280
opening markets to buyers who were
previously locked out. As a result,
686
00:55:33,280 --> 00:55:36,880
that embrace crypto -friendly
regulations are attracting global
687
00:55:37,360 --> 00:55:40,740
Developers are responding by marketing
properties directly to crypto holders,
688
00:55:40,920 --> 00:55:43,080
not as a novelty, but as a strategy.
689
00:55:43,400 --> 00:55:47,020
Governments are also exploring
blockchain for land registries and
690
00:55:47,020 --> 00:55:51,720
records. Immutable ledgers can reduce
disputes, prevent title fraud, and
691
00:55:51,720 --> 00:55:53,860
permanent, verifiable ownership history.
692
00:55:54,190 --> 00:55:56,950
especially in regions where property
rights are difficult to enforce.
693
00:55:57,530 --> 00:56:00,890
This isn't a complete replacement of
traditional real estate.
694
00:56:01,090 --> 00:56:02,210
It's a transformation.
695
00:56:02,850 --> 00:56:04,610
Crypto doesn't eliminate the
fundamentals.
696
00:56:05,050 --> 00:56:09,130
Location, demand, and due diligence
still matter. But it changes how value
697
00:56:09,130 --> 00:56:11,670
moves, how quickly deals happen, and who
gets access.
698
00:56:11,910 --> 00:56:16,110
So what does all of this mean for you as
an investor or future homebuyer? It
699
00:56:16,110 --> 00:56:17,770
means new opportunities are emerging.
700
00:56:18,250 --> 00:56:20,490
Opportunities to leverage your crypto
holdings.
701
00:56:20,730 --> 00:56:24,590
Opportunities to participate in
international markets more easily.
702
00:56:24,870 --> 00:56:28,270
Opportunities to acquire property faster
and more efficiently.
703
00:56:47,470 --> 00:56:54,190
It requires long bureaucratic processes
that in many cases
704
00:56:54,190 --> 00:56:55,890
can be complex.
705
00:56:56,290 --> 00:57:01,750
In the case of tokenization, we are
talking about a sophisticated type of
706
00:57:01,750 --> 00:57:08,610
technology. Therefore, we will have to
see exactly the consequences
707
00:57:08,610 --> 00:57:14,430
and the level of knowledge required to
be able to proceed in the best way.
708
00:57:15,100 --> 00:57:21,160
But it is true that we potentially do
get a greater liquidity than with real
709
00:57:21,160 --> 00:57:23,020
estate only.
710
00:57:23,660 --> 00:57:29,820
It reminds me, or we could associate it
with other types of assets that already
711
00:57:29,820 --> 00:57:36,380
exist, such as SOCIMIS or RAID, and that
therefore allow us to
712
00:57:36,380 --> 00:57:43,310
have participations or in this case,
rights in properties or
713
00:57:43,310 --> 00:57:49,410
in property contracts, because the
intention of
714
00:57:49,410 --> 00:57:56,170
tokenization is an intention that has
been dragging on since ancient
715
00:57:56,170 --> 00:58:01,590
times, which is to obtain returns from
real estate.
716
00:58:09,360 --> 00:58:15,500
But like any emerging space, education
is key. Working with crypto -friendly
717
00:58:15,500 --> 00:58:18,900
agents, attorneys, and escrow companies
is essential.
718
00:58:20,020 --> 00:58:24,180
Understanding your local regulations is
crucial, and ensuring the security of
719
00:58:24,180 --> 00:58:26,660
your crypto wallet is absolutely non
-negotiable.
720
00:58:29,960 --> 00:58:33,160
this continuous process of training.
721
00:58:33,500 --> 00:58:39,920
We are talking about some active
systems, sophisticated
722
00:58:39,920 --> 00:58:46,580
procedures, so we have to be constantly
educating ourselves.
723
00:58:46,740 --> 00:58:53,120
This will generate a financial culture
that has to do with the capacities and
724
00:58:53,120 --> 00:58:55,520
skills of people to make decisions.
725
00:58:58,000 --> 00:59:04,180
And in the European case, we can talk
about ESMA and we
726
00:59:04,180 --> 00:59:10,820
can talk about the fulfillment of
training schedules and also about the
727
00:59:10,820 --> 00:59:17,480
experience that professionals who advise
or accompany us at any
728
00:59:17,480 --> 00:59:24,020
time when we are making decisions, when
we are carrying out
729
00:59:24,020 --> 00:59:25,020
operations.
730
00:59:25,450 --> 00:59:31,970
The importance of financial education
or, in this case, the importance of
731
00:59:31,970 --> 00:59:38,970
an advanced knowledge of any type of
financial asset and
732
00:59:38,970 --> 00:59:45,850
of any procedure associated with it is
fundamental because, even with it,
733
00:59:45,990 --> 00:59:51,950
there are always risks that we will not
be able to absolutely eliminate from the
734
00:59:51,950 --> 00:59:56,390
equation. Therefore, at the very least,
we must try to reduce to the maximum the
735
00:59:56,390 --> 01:00:02,910
risks that depend on us and we must also
try to
736
01:00:02,910 --> 01:00:08,170
reduce the risks to the maximum of
people and entities,
737
01:00:08,930 --> 01:00:14,390
that is, of physical or legal people
with whom we are going to relate when we
738
01:00:14,390 --> 01:00:17,210
are carrying out this procedure so that
it is successful.
739
01:00:17,550 --> 01:00:20,030
In the end, what we are looking for is
740
01:00:31,920 --> 01:00:37,020
The cryptocurrency market has entered
the opening days of 2026 with renewed
741
01:00:37,020 --> 01:00:42,620
momentum. After a volatile end to 2025,
prices across major digital assets have
742
01:00:42,620 --> 01:00:45,920
moved sharply higher drawing attention
from both retail traders and
743
01:00:45,920 --> 01:00:46,920
institutional investors.
744
01:00:47,630 --> 01:00:51,750
In early January, the total
cryptocurrency market capitalization
745
01:00:51,750 --> 01:00:56,690
around $3 .2 trillion, according to
aggregated data from major market
746
01:00:56,810 --> 01:01:01,230
This represents a meaningful rebound
from late 2025 levels, with the market
747
01:01:01,230 --> 01:01:04,690
adding hundreds of billions of dollars
in value over a relatively short period.
748
01:01:04,950 --> 01:01:08,650
While exact figures vary, the direction
is clear. Capital has returned to the
749
01:01:08,650 --> 01:01:11,810
crypto market at the start of the year.
At the center of this move is Bitcoin,
750
01:01:12,070 --> 01:01:15,670
which rallied toward the $93 ,000 level
in the first week of January.
751
01:01:16,320 --> 01:01:21,000
As the largest and most influential
digital asset, Bitcoin continues to act
752
01:01:21,000 --> 01:01:24,360
the market's primary anchor and its
strength has helped lift sentiment
753
01:01:24,360 --> 01:01:25,360
the broader ecosystem.
754
01:01:26,240 --> 01:01:30,720
Historically, strong Bitcoin performance
has often preceded periods of increased
755
01:01:30,720 --> 01:01:35,780
activity in alternative
cryptocurrencies, and early 2026 appears
756
01:01:35,780 --> 01:01:36,780
a similar pattern.
757
01:01:36,820 --> 01:01:40,720
Another key factor has been renewed
institutional participation,
758
01:01:40,720 --> 01:01:43,640
through spot Bitcoin and Ethereum
exchange traded funds.
759
01:01:44,200 --> 01:01:48,380
Reports from early January indicate
notable ETF inflows, suggesting that
760
01:01:48,380 --> 01:01:51,960
traditional investors are once again
increasing exposure to digital assets.
761
01:01:52,260 --> 01:01:55,780
The current momentum appears to be
driven by a combination of factors
762
01:01:55,780 --> 01:02:01,720
Bitcoin's price recovery, increased ETF
inflows, improved global risk sentiment,
763
01:02:01,940 --> 01:02:05,300
expectations of more supportive
regulatory and macroeconomic conditions.
764
01:02:05,960 --> 01:02:10,840
As 2026 begins, the cryptocurrency
market finds itself at a familiar
765
01:02:11,020 --> 01:02:13,540
Renewed optimism balanced against
persistent uncertainty.
766
01:02:13,880 --> 01:02:17,280
Whether this early year strength marks
the beginning of a sustained trend or
767
01:02:17,280 --> 01:02:21,100
simply another chapter in crypto's
cyclical nature is a question that only
768
01:02:21,100 --> 01:02:22,100
will answer.
769
01:02:22,320 --> 01:02:25,220
For now, the message from the market is
clear.
770
01:02:25,500 --> 01:02:27,880
Crypto is once again commanding
attention.
771
01:02:28,180 --> 01:02:32,120
If you approach crypto real estate with
knowledge and preparation, the rewards
772
01:02:32,120 --> 01:02:33,300
can be extraordinary.
773
01:02:35,420 --> 01:02:36,840
isn't just a catchy phrase.
774
01:02:37,080 --> 01:02:39,580
It's the future of real estate
investment.
775
01:02:39,820 --> 01:02:44,640
If you want to stay ahead of the curve,
now's the time to learn how crypto can
776
01:02:44,640 --> 01:02:45,558
open doors.
777
01:02:45,560 --> 01:02:46,560
Literally.
778
01:03:02,770 --> 01:03:08,070
to acquire expertise, even as far as
possible, I think it is always
779
01:03:08,490 --> 01:03:13,970
In the end, what we have to talk about
is transparency, we have to talk about
780
01:03:13,970 --> 01:03:18,590
understanding what we are doing and we
have to talk about precaution and
781
01:03:18,590 --> 01:03:25,270
control. But exploring, I think it is
very interesting at a technological
782
01:03:25,290 --> 01:03:29,530
it is also very interesting at a social
level, what it can mean.
783
01:03:45,290 --> 01:03:49,530
From digital coins to physical assets,
from online wallets to real -world
784
01:03:49,530 --> 01:03:53,910
property lines, cryptocurrency is
reshaping how we buy, sell, and think
785
01:03:53,910 --> 01:03:54,910
real estate.
786
01:03:55,020 --> 01:03:59,580
We are witnessing the merging of two
worlds, the oldest asset on Earth and
787
01:03:59,580 --> 01:04:04,280
of the newest technological inventions
of our time. And as the future unfolds,
788
01:04:04,280 --> 01:04:08,320
only one question remains. Will Bitcoin
buy your next home?
789
01:05:30,120 --> 01:05:36,040
The art market and visual arts as a
whole is like Hollywood or it's like
790
01:05:36,040 --> 01:05:37,220
Bundesliga, if you will.
791
01:05:37,560 --> 01:05:40,100
You know, there are a lot of people who
play football in Germany, but there are
792
01:05:40,100 --> 01:05:41,520
very few who play in the Bundesliga.
793
01:05:46,480 --> 01:05:51,920
The global art market is worth 65
billion US dollars, a market of
794
01:05:53,680 --> 01:05:57,240
From Economy Investigates, why is the
art market so opaque?
795
01:05:57,740 --> 01:05:59,040
How are prices set?
796
01:05:59,740 --> 01:06:01,760
How do auction houses and galleries
operate?
797
01:06:02,140 --> 01:06:04,380
What about the gender and equal pay gap?
798
01:06:04,660 --> 01:06:07,260
Why is art so attractive as an
investment?
799
01:06:08,500 --> 01:06:11,580
What is the future of digitalization in
the art market?
800
01:06:12,740 --> 01:06:16,740
McConaughey dives into the mechanisms of
the global art industry from the
801
01:06:16,740 --> 01:06:18,560
perspective of the German art market.
802
01:06:24,460 --> 01:06:28,900
The glamorous world of an artist
fascinates and inspires us.
803
01:06:29,290 --> 01:06:33,770
with their biographies, innovations,
rebellions, alternative lifestyles,
804
01:06:33,790 --> 01:06:36,110
creativity and unique works of art.
805
01:06:38,210 --> 01:06:41,410
But what remains once the glamour is
deconstructed?
806
01:06:42,890 --> 01:06:46,910
It's always been the people with money
that affected the art world,
807
01:06:47,050 --> 01:06:51,090
unfortunately, because without that
there's no market and there's no artist.
808
01:06:52,590 --> 01:06:55,990
Art is above all a business in the hands
of a few players.
809
01:06:57,100 --> 01:06:59,140
But how does the art market really work?
810
01:06:59,760 --> 01:07:01,200
The business is booming.
811
01:07:01,940 --> 01:07:07,040
In 2023, the global art market was
valued at $65 billion.
812
01:07:08,820 --> 01:07:15,040
The year before, it was worth $67 .8
billion, the second highest figure ever
813
01:07:15,040 --> 01:07:16,380
recorded for the global market.
814
01:07:20,400 --> 01:07:25,580
This is because the wealth of the
world's billionaires has grown to 13 .7
815
01:07:25,580 --> 01:07:27,780
trillion US dollars in 2023.
816
01:07:31,740 --> 01:07:36,340
This wealth has a significant impact on
the top end of the art market.
817
01:07:36,960 --> 01:07:41,120
The commercial art markets are great
indicators of economic trends, economic
818
01:07:41,120 --> 01:07:45,440
developments. Which companies have
money, which companies are educated,
819
01:07:45,440 --> 01:07:47,920
companies are interested in art and buy
art.
820
01:07:48,590 --> 01:07:53,030
Despite increased purchasing power on
the art market, many artists, especially
821
01:07:53,030 --> 01:07:57,590
women, people of color and queer
artists, live and work under precarious
822
01:07:57,590 --> 01:07:58,590
circumstances.
823
01:07:58,690 --> 01:08:03,950
The situation is similarly bad, at least
in the Western and American art
824
01:08:03,950 --> 01:08:08,810
markets. I think Germany is third from
the bottom in a European comparison.
825
01:08:10,970 --> 01:08:16,310
But this gender pay gap of 18 % in
Germany and around 30 % in the
826
01:08:16,310 --> 01:08:20,760
arts It's not just a European problem,
it's a global problem.
827
01:08:23,040 --> 01:08:29,939
To understand this contradiction,
828
01:08:30,359 --> 01:08:32,560
let's look at the mechanics of the art
market.
829
01:08:33,100 --> 01:08:37,140
Today, the art trade is perceived as
opaque and inaccessible.
830
01:08:38,140 --> 01:08:40,300
Nevertheless, people remain fascinated.
831
01:08:42,439 --> 01:08:44,520
Digitalization is rapidly developing.
832
01:08:45,100 --> 01:08:48,420
accelerating social and cultural
insecurities in our society.
833
01:08:49,800 --> 01:08:54,880
The top three art markets in the world
today are the US, the UK and China.
834
01:08:57,399 --> 01:09:01,720
The US is the absolute leader,
accounting for 42 % of sales.
835
01:09:05,060 --> 01:09:09,520
The Chinese market is the second largest
in the world with a share of 19%,
836
01:09:09,520 --> 01:09:12,899
followed by the UK with a share of 17%.
837
01:09:16,939 --> 01:09:22,100
The remaining 20 % of the global art
market is shared by the other 192
838
01:09:22,100 --> 01:09:23,100
of the world.
839
01:09:25,620 --> 01:09:30,840
So my name is Amelie von Wedel. I'm an
art advisor. I have an art advisory
840
01:09:30,840 --> 01:09:35,500
company in London. In the commercial art
world, you have auction houses,
841
01:09:35,760 --> 01:09:41,680
galleries, you have dealers, and you
have art advisors. I think that's
842
01:09:41,680 --> 01:09:43,960
the sort of four main categories.
843
01:09:45,130 --> 01:09:49,250
This strict hierarchical system creates
a huge gender pay gap.
844
01:09:52,130 --> 01:09:58,750
The market grows through multi -million
dollar auctions,
845
01:09:58,830 --> 01:10:03,190
where artwork is traded as an investment
by only a handful of the super -rich.
846
01:10:03,690 --> 01:10:06,650
Meanwhile, the artists struggle at the
other end of the food chain.
847
01:10:13,180 --> 01:10:14,600
on sort of gentleman rules.
848
01:10:15,020 --> 01:10:20,700
And I think now everything is sort of
shifting and nothing is as clear -cut as
849
01:10:20,700 --> 01:10:21,760
it used to be anymore.
850
01:10:22,080 --> 01:10:28,240
The art world is growing year by year. I
think you've got now in total more than
851
01:10:28,240 --> 01:10:29,280
2 million artists.
852
01:10:29,540 --> 01:10:34,160
It's a very opaque, it's not a
transparent art world.
853
01:10:35,800 --> 01:10:40,300
Since the 1990s, the international art
trade has been in a process of
854
01:10:40,300 --> 01:10:41,300
industrialisation.
855
01:10:41,960 --> 01:10:46,780
With the acceleration of digitalization
during the COVID -19 pandemic, online
856
01:10:46,780 --> 01:10:50,140
-based business models have also become
more visible in the mainstream.
857
01:10:52,000 --> 01:10:56,680
This includes online auction houses in
the low -priced segment, NFT
858
01:10:56,680 --> 01:11:00,960
marketplaces, and artists selling
directly to buyers via Instagram.
859
01:11:01,320 --> 01:11:05,400
The growth of online commerce is one of
the most significant developments in the
860
01:11:05,400 --> 01:11:06,800
art market in recent years.
861
01:11:07,470 --> 01:11:13,850
My name is Constanze Wolter. I'm an art
dealer for over 14 years now, and I'm
862
01:11:13,850 --> 01:11:19,130
the founder of eartist .com, an online
auction house. We're getting artwork
863
01:11:19,130 --> 01:11:25,450
private collections or from estates, and
we sell it in auction sales,
864
01:11:25,710 --> 01:11:27,870
only specifically online.
865
01:11:28,330 --> 01:11:34,710
The traditional auction houses are
focusing on high -end artworks in a very
866
01:11:34,710 --> 01:11:36,350
price range.
867
01:11:37,130 --> 01:11:39,490
So this is what makes sense
economically.
868
01:11:39,990 --> 01:11:46,690
So not to forget, out there is a large
amount of artwork
869
01:11:46,690 --> 01:11:51,070
lower that level, below 1 ,000 euro.
870
01:11:51,290 --> 01:11:58,230
And this is exactly what we target as
well as artworks because that
871
01:11:58,230 --> 01:12:03,710
fits our philosophy that art should be
more accessible to a wide range of
872
01:12:03,710 --> 01:12:08,030
people. Around $11 billion were
generated through online sales.
873
01:12:09,010 --> 01:12:15,370
My name is Dirk Boll. I'm on the board
of the 20th and 21st century art at
874
01:12:15,370 --> 01:12:16,370
Christie's in London.
875
01:12:16,890 --> 01:12:21,090
What we have seen during the pandemic is
that the commercial distribution of art
876
01:12:21,090 --> 01:12:24,690
has become very much digitalized by
necessity.
877
01:12:25,070 --> 01:12:29,750
This means that there is now a higher
proportion of digital distribution for
878
01:12:29,750 --> 01:12:30,750
traditional suppliers.
879
01:12:31,340 --> 01:12:33,680
the gallery system, the art trade, the
auctions.
880
01:12:34,240 --> 01:12:38,520
At the same time, artists have
increasingly offered their objects and
881
01:12:38,520 --> 01:12:42,840
directly during the pandemic through
their own websites, but especially
882
01:12:42,840 --> 01:12:43,840
social media.
883
01:12:45,920 --> 01:12:52,460
There is now a rule that as an artist
you can contribute from the secondary
884
01:12:52,460 --> 01:12:56,500
market or you can benefit from the
secondary market, but it's kept at a
885
01:12:56,500 --> 01:13:02,660
value. The secondary market, or resale
market, deals in works of art that are
886
01:13:02,660 --> 01:13:06,500
part of a collection from a private
individual, gallery or museum.
887
01:13:07,120 --> 01:13:11,160
When their work is resold, artists do
not receive a cut of the sale.
888
01:13:13,700 --> 01:13:17,600
The boundary between the primary and
secondary markets has shifted
889
01:13:17,600 --> 01:13:19,260
over the last 20 years.
890
01:13:19,500 --> 01:13:23,180
On the one hand, the time gap between
the two markets has narrowed.
891
01:13:23,400 --> 01:13:28,180
In the late 20th century, it took 10 to
20 years to get from the primary to the
892
01:13:28,180 --> 01:13:29,180
secondary market.
893
01:13:29,460 --> 01:13:31,740
This period has been steadily shrinking.
894
01:13:32,120 --> 01:13:36,880
Today, you can find very fresh works on
the secondary market, the famous wet
895
01:13:36,880 --> 01:13:41,520
canvas. At the same time, it has been
said that the way sellers work has
896
01:13:41,520 --> 01:13:45,780
changed, especially in the gallery
system, which now also does a lot of
897
01:13:45,780 --> 01:13:48,160
secondary marketing of its own artists'
work.
898
01:13:52,040 --> 01:13:56,680
In most cases, works by deceased artists
are the main objects traded on the
899
01:13:56,680 --> 01:13:57,680
secondary market.
900
01:13:57,780 --> 01:14:01,740
My name is Zoe Claire Miller, and I am
an artist and organizer.
901
01:14:02,140 --> 01:14:09,140
I'm based in Berlin, Germany, and I also
am one of the spokespeople of the BBK
902
01:14:09,140 --> 01:14:13,040
Berlin, which is the professional
association of visual artists.
903
01:14:13,800 --> 01:14:17,400
Active artists sell their art mostly
through the primary market.
904
01:14:19,600 --> 01:14:24,740
Several factors, such as the artist's
fame and relevance, but also gender,
905
01:14:24,740 --> 01:14:27,680
and ethnicity, influence prices in this
market.
906
01:14:30,240 --> 01:14:36,260
In Germany, female visual artists earn
on average 28 % less than their male
907
01:14:36,260 --> 01:14:37,260
colleagues.
908
01:14:38,120 --> 01:14:41,820
The average annual income is 10 ,500
euros.
909
01:14:42,180 --> 01:14:49,000
The gender pay gap is 7%. And 90 % of
female artists face poverty in old age.
910
01:14:49,550 --> 01:14:53,190
with an expected pension of €357 per
month.
911
01:14:53,820 --> 01:15:00,100
One can definitely notice that the
situation is shifting, that a lot of
912
01:15:00,100 --> 01:15:04,600
and collections are hurriedly thinking
like, oh, wait, we need to show actually
913
01:15:04,600 --> 01:15:06,920
also some women or some people of color.
914
01:15:07,600 --> 01:15:13,280
It's still straight white men, straight
old white men, usually, that have the
915
01:15:13,280 --> 01:15:17,580
highest prices, that set the record
prices, that sell the most, that have
916
01:15:17,580 --> 01:15:22,640
highest representation at fairs, have
the most solo shows in museums. So this
917
01:15:22,640 --> 01:15:25,390
still... definitely quite dominant.
918
01:15:25,790 --> 01:15:30,850
In Germany, the so -called gender show
gap varies from one institution to
919
01:15:30,850 --> 01:15:35,390
another. This refers to the number of
works by women that can be seen in
920
01:15:35,390 --> 01:15:38,170
exhibitions, museums, collections, or
fairs.
921
01:15:38,450 --> 01:15:44,250
At the Hamburger Bahnhof in Berlin, only
28 % of solo exhibitions between 2015
922
01:15:44,250 --> 01:15:46,450
and 2019 were by women.
923
01:15:46,830 --> 01:15:48,290
This has now evened out.
924
01:15:48,690 --> 01:15:51,990
In addition to gender, skin color also
plays a role.
925
01:15:52,880 --> 01:15:55,900
A lot of it has happened, I think,
already in the last year.
926
01:15:56,120 --> 01:16:01,360
And I think you still have American
museum collections that are probably 80
927
01:16:01,360 --> 01:16:02,360
male.
928
01:16:03,000 --> 01:16:09,980
But there's such a push in terms of
museums buying female artists,
929
01:16:10,040 --> 01:16:13,860
buying artists from sort of marginalized
groups.
930
01:16:14,100 --> 01:16:16,300
It's also very political -driven.
931
01:16:17,100 --> 01:16:22,460
And I think that is reflected in the art
market. And I think this trend will
932
01:16:22,460 --> 01:16:23,460
only continue.
933
01:16:23,600 --> 01:16:27,940
And I think there's no way back. And,
you know, for example, it's really
934
01:16:27,940 --> 01:16:31,560
reflected also now in the sort of
traditional, for example, I don't know,
935
01:16:31,600 --> 01:16:37,320
Christie's evening sale in New York last
May had more female artists than male
936
01:16:37,320 --> 01:16:39,620
artists. And that's completely new.
937
01:16:40,240 --> 01:16:44,900
And so I think all of this will...
938
01:16:45,450 --> 01:16:47,730
and I think become more democratic.
939
01:16:48,670 --> 01:16:53,870
In the art world in particular, there
are many more women than men.
940
01:16:54,190 --> 01:16:58,510
But there is also the pyramid, where it
is mainly men who make a career in the
941
01:16:58,510 --> 01:16:59,510
middle sector.
942
01:17:01,750 --> 01:17:07,710
There are many reasons for this, because
this has been perceived as the right
943
01:17:07,710 --> 01:17:11,670
model for centuries, because for a very
long time there was a lack of role
944
01:17:11,670 --> 01:17:13,070
models for successful women.
945
01:17:13,710 --> 01:17:17,550
But of course there are also social
reasons, such as the fact that women can
946
01:17:17,550 --> 01:17:19,850
have children and men, unfortunately,
cannot.
947
01:17:20,560 --> 01:17:26,360
these are all elements that have had an
impact at mid -career i
948
01:17:26,360 --> 01:17:32,380
think it's because we simply have a very
male
949
01:17:32,380 --> 01:17:38,100
patriarchal art elite that still
dominates the art market or has
950
01:17:38,100 --> 01:17:44,440
art market over the last few decades and
probably still done so
951
01:17:44,440 --> 01:17:51,240
when we think of a museum director when
we think of a gallery owner, but also
952
01:17:51,240 --> 01:17:53,200
who does what, who teaches.
953
01:17:54,300 --> 01:17:58,480
And on the other hand, of course, who is
also active in the important press
954
01:17:58,480 --> 01:18:00,820
organs, who is the editor -in -chief.
955
01:18:05,700 --> 01:18:10,560
We now have some amazing female artists
who are also very, very successful.
956
01:18:11,430 --> 01:18:16,930
For example, Katharina Grosser, whose
artworks sell for around $600 ,000.
957
01:18:17,870 --> 01:18:22,570
I believe the currently most expensive
living contemporary female artist is
958
01:18:22,570 --> 01:18:23,570
Jenny Saville.
959
01:18:23,790 --> 01:18:26,210
with one of her artworks selling for $10
million.
960
01:18:28,130 --> 01:18:30,550
However, this is on the secondary
market.
961
01:18:32,210 --> 01:18:36,010
While that sounds like a lot of money,
if you compare it to the price of a Jeff
962
01:18:36,010 --> 01:18:40,950
Koons piece, which can cost $80 million,
it's clear that there's still quite a
963
01:18:40,950 --> 01:18:41,950
disparity.
964
01:18:43,930 --> 01:18:45,430
Sotheby's, the industry leader.
965
01:18:45,850 --> 01:18:50,870
published a report in 2023 that
summarizes its own global sales figures
966
01:18:50,870 --> 01:18:53,430
as those of the auction houses,
Christie's and Phillips.
967
01:18:54,590 --> 01:18:59,090
According to the report, sales by female
artists in the million -dollar -plus
968
01:18:59,090 --> 01:19:05,270
segment have more than doubled in five
years, from just under $222 million to
969
01:19:05,270 --> 01:19:07,430
nearly $462 million.
970
01:19:11,980 --> 01:19:18,400
Well, I think that both extremes are
kind of an unrealistic romantic
971
01:19:18,400 --> 01:19:25,140
vision. An artist is self -employed, is
a freelancer, so like all other self
972
01:19:25,140 --> 01:19:29,460
-employed people, an artist has to think
about financial aspects and business
973
01:19:29,460 --> 01:19:36,440
aspects if they want to be able to
survive off of their art, if they
974
01:19:37,390 --> 01:19:43,010
rich heirs to a huge family fortune that
means they don't ever have to earn
975
01:19:43,010 --> 01:19:48,770
money in their life. So in terms of
needing to consider money and profit and
976
01:19:48,770 --> 01:19:53,170
income, every artist has to be a
business person to some degree.
977
01:19:53,730 --> 01:19:58,470
In order to succeed as an artist and
small business owner, artists need to
978
01:19:58,470 --> 01:20:00,430
overcome individual market barriers.
979
01:20:02,570 --> 01:20:07,770
These can be grants, prizes, exhibitions
in relevant museums, but also
980
01:20:07,770 --> 01:20:09,330
sufficient reach on Instagram.
981
01:20:10,510 --> 01:20:15,030
The market is now so large, it can
absorb a lot more artists.
982
01:20:15,790 --> 01:20:22,570
And I think also, of course, there's now
lots of different ways how you can sell
983
01:20:22,570 --> 01:20:23,570
your art.
984
01:20:23,610 --> 01:20:29,770
You can also digitally now as an artist,
you can reach your audience in lots of
985
01:20:29,770 --> 01:20:30,770
different ways.
986
01:20:31,110 --> 01:20:36,570
But I think the predominant factor, I
think, is the sort of increase.
987
01:20:37,260 --> 01:20:38,820
of wealth in the world.
988
01:20:39,120 --> 01:20:44,060
And I think more and more people aspire
to having an original artwork on their
989
01:20:44,060 --> 01:20:48,700
wall. The prices of world -famous
artworks are set on the top end of the
990
01:20:48,700 --> 01:20:52,860
secondary market by the leading auction
houses and realized with the money of
991
01:20:52,860 --> 01:20:54,160
the world's richest people.
992
01:20:54,460 --> 01:20:55,900
My name is Daniel Van Schake.
993
01:20:56,320 --> 01:21:00,920
I'm the managing partner of Grisebach,
which is one of the leading auction
994
01:21:00,920 --> 01:21:01,980
houses in Germany.
995
01:21:02,730 --> 01:21:06,310
for modern and contemporary art. The
auction system is particularly important
996
01:21:06,310 --> 01:21:10,810
for the resale part of the market
because it's the most efficient way of
997
01:21:10,810 --> 01:21:11,810
reselling artwork.
998
01:21:12,010 --> 01:21:17,470
Auctions as a whole have an extremely
important role in the art market in
999
01:21:17,470 --> 01:21:23,670
of creating price transparency and price
information because it's otherwise very
1000
01:21:23,670 --> 01:21:28,770
difficult to find the price information
about what artworks are selling for and
1001
01:21:28,770 --> 01:21:33,100
the auction is really the only fully
transparent and publicly available
1002
01:21:33,100 --> 01:21:37,240
information about that. So that's why it
fulfills a very important role within
1003
01:21:37,240 --> 01:21:38,240
the whole ecosystem.
1004
01:21:39,800 --> 01:21:44,200
Auction houses and galleries are two key
intermediaries in the traditional art
1005
01:21:44,200 --> 01:21:45,200
market.
1006
01:21:45,340 --> 01:21:48,640
They are there to ensure quality and
attract potential buyers.
1007
01:21:49,440 --> 01:21:51,780
As a gallery, you present the artist.
1008
01:21:52,280 --> 01:21:55,980
that you work with, and that's basically
what you have to sell. It's a beautiful
1009
01:21:55,980 --> 01:22:00,120
thing, and it's a very rewarding thing
to work with artists, but that's sort of
1010
01:22:00,120 --> 01:22:03,560
what you have to sell. And sometimes
they might make work you like, sometimes
1011
01:22:03,560 --> 01:22:07,880
they might make work that's not that
great, but of course you have to sell
1012
01:22:07,920 --> 01:22:08,920
it's your job.
1013
01:22:09,100 --> 01:22:13,380
And as an auction house, you're sort of
limited to what you manage to get on
1014
01:22:13,380 --> 01:22:19,220
consignment, while as an art advisor,
you have complete freedom. We can sort
1015
01:22:19,220 --> 01:22:20,220
roam the world.
1016
01:22:21,040 --> 01:22:26,460
and just sort of try and look for what
we really believe in for you know of
1017
01:22:26,460 --> 01:22:30,860
course different kind of reasons and
then try and find a good home for that
1018
01:22:30,860 --> 01:22:37,060
artwork most commercial art galleries
are small businesses both in terms of
1019
01:22:37,060 --> 01:22:43,100
employment and revenue in addition to
the small galleries a new type of
1020
01:22:43,100 --> 01:22:47,950
has emerged the so -called mega gallery
These are industry -leading galleries
1021
01:22:47,950 --> 01:22:51,810
with multiple global locations that are
sized to the standards of a large
1022
01:22:51,810 --> 01:22:52,789
museum.
1023
01:22:52,790 --> 01:22:57,290
This blurs the boundary between what is
considered a gallery and what a museum.
1024
01:22:58,070 --> 01:23:02,370
Because of this, museums are losing
their influence as the main institutions
1025
01:23:02,370 --> 01:23:06,130
art, as well as the main tastemakers for
quality control in art.
1026
01:23:08,350 --> 01:23:13,090
The largest mega -gallery is owned by
Larry Gagosian, the world -renowned
1027
01:23:13,090 --> 01:23:14,090
Gagosian Gallery.
1028
01:23:14,620 --> 01:23:20,100
It is actually a global empire
comprising 17 gallery locations around
1029
01:23:20,780 --> 01:23:24,540
Bogotian deals exclusively with
contemporary art in the top segment.
1030
01:23:24,900 --> 01:23:29,480
The total annual revenue of this empire
is approximately $1 billion.
1031
01:23:29,900 --> 01:23:35,260
The big gallery is just becoming bigger
and bigger and the smaller gallery is
1032
01:23:35,260 --> 01:23:39,060
struggling and there's medium -sized
galleries and I think that to have that
1033
01:23:39,060 --> 01:23:41,520
diversity of different commercial...
1034
01:23:42,080 --> 01:23:47,140
Places to sell art is important, and
hopefully we can somehow keep those
1035
01:23:47,140 --> 01:23:48,320
different places.
1036
01:23:49,080 --> 01:23:50,980
Galleries are closed systems.
1037
01:23:52,260 --> 01:23:56,600
This system is made accessible to
collectors in the traditional art market
1038
01:23:56,600 --> 01:23:57,600
art advisors.
1039
01:23:58,480 --> 01:24:01,520
If you look at the statistics, I think
there are supposed to be more
1040
01:24:01,520 --> 01:24:06,980
millionaires in 2026, or 40 % I think
more millionaires in 2026 than this
1041
01:24:07,060 --> 01:24:09,980
And more and more people, I think, look
at buying art.
1042
01:24:11,660 --> 01:24:12,660
$35 million.
1043
01:24:12,900 --> 01:24:15,020
The room at $36 million. $37 million.
1044
01:24:15,300 --> 01:24:16,300
It's in a new place.
1045
01:24:16,800 --> 01:24:19,740
I have $37 million now on the telephone
at $37 million.
1046
01:24:19,960 --> 01:24:22,000
I have $37 million here on the
telephone.
1047
01:24:22,540 --> 01:24:24,400
There are different reasons why you
collect.
1048
01:24:24,620 --> 01:24:28,720
I think that, you know, you do it maybe
for return, to get social capital
1049
01:24:28,720 --> 01:24:31,420
somehow. You know, it's fun to be part
of the art world.
1050
01:24:31,660 --> 01:24:34,980
I like to think that the art market is
transparent because, you know, in the
1051
01:24:34,980 --> 01:24:38,440
auction market, you can look everything
up. There's data banks where you can
1052
01:24:38,440 --> 01:24:43,460
look up all the auction sales going back
to 1985 or so. You know, you can see
1053
01:24:43,460 --> 01:24:44,460
all of this.
1054
01:24:45,270 --> 01:24:46,270
sales information,
1055
01:24:46,990 --> 01:24:50,670
what's sold for what price and so on and
so forth. If you look at a gallery
1056
01:24:50,670 --> 01:24:54,490
business or a private dealing business,
this information is not public.
1057
01:24:54,910 --> 01:25:00,270
It's true, but traditionally the art
market was a very small market, a very
1058
01:25:00,270 --> 01:25:04,370
competitive market too, so people wanted
to keep information private to
1059
01:25:04,370 --> 01:25:07,650
themselves and not share it with other
market participants because they felt
1060
01:25:07,650 --> 01:25:08,830
that there was a profit in it.
1061
01:25:09,210 --> 01:25:13,570
The gallery buys directly from artists
and then sells their work for profit.
1062
01:25:15,139 --> 01:25:19,140
Or the gallery takes the work on
commission and receives a commission
1063
01:25:19,140 --> 01:25:20,140
work is sold.
1064
01:25:21,640 --> 01:25:25,280
The artist and the gallery usually agree
on the price of the artwork.
1065
01:25:26,260 --> 01:25:32,020
The relationship between artist and
gallery is a business partnership and it
1066
01:25:32,020 --> 01:25:33,280
be quite...
1067
01:25:34,360 --> 01:25:37,620
difference depending on which artist and
which gallery.
1068
01:25:37,860 --> 01:25:43,500
I guess that ideally the situation would
be that artists and gallerists enter
1069
01:25:43,500 --> 01:25:47,980
into a long -term partnership where the
gallerist takes care of selling the
1070
01:25:47,980 --> 01:25:52,340
artist's work but also supports the
artist with production, also tries to
1071
01:25:52,340 --> 01:25:58,800
the artist be in important shows and
biennials and so functions kind of as
1072
01:25:58,800 --> 01:26:04,890
a promoter of the artist's work, also
might help with acquiring for them to be
1073
01:26:04,890 --> 01:26:08,490
able to realize big productions that
might be difficult if they didn't have
1074
01:26:08,490 --> 01:26:09,490
gallerist support.
1075
01:26:10,120 --> 01:26:17,060
while the artist is, of course, the
producer of the products that
1076
01:26:17,060 --> 01:26:18,120
the gallery sells.
1077
01:26:18,460 --> 01:26:22,940
So in those terms, the artist is quite
important for the gallerist.
1078
01:26:23,520 --> 01:26:28,300
In a worst -case scenario, an artist is
very dependent on the gallerist. There's
1079
01:26:28,300 --> 01:26:35,240
a very unequal power balance, a strong
hierarchy, and the art market, the art
1080
01:26:35,240 --> 01:26:40,380
world, is often one in which business
deals are made. Informally, like more
1081
01:26:40,380 --> 01:26:44,440
a handshake, often people start working
together, artists in a gallery, without
1082
01:26:44,440 --> 01:26:45,460
a formalized contract.
1083
01:26:45,880 --> 01:26:51,700
And then this can end up meaning that
the party involved in this business
1084
01:26:51,700 --> 01:26:57,040
partnership that doesn't have the best
legal advice can be taken advantage of.
1085
01:26:58,660 --> 01:27:02,440
Successful artists sometimes buy back
their own early work from galleries,
1086
01:27:02,580 --> 01:27:06,880
collections or collectors in order to
influence... maintain or increase the
1087
01:27:06,880 --> 01:27:08,700
market value or price of their art.
1088
01:27:11,260 --> 01:27:15,440
Art students and career changers rarely
make the leap from university directly
1089
01:27:15,440 --> 01:27:16,840
into a commercial gallery.
1090
01:27:18,620 --> 01:27:23,160
As an alternative, they set up their own
non -commercial exhibition spaces and
1091
01:27:23,160 --> 01:27:24,160
studio galleries.
1092
01:27:25,400 --> 01:27:30,020
In major European cities, such as
Berlin, these self -managed spaces are
1093
01:27:30,020 --> 01:27:31,020
encouraged.
1094
01:27:32,200 --> 01:27:37,100
Such independent structures or NGO
business models give artists a space for
1095
01:27:37,100 --> 01:27:38,760
visibility as well as publicity.
1096
01:27:39,720 --> 01:27:44,240
And they are incubators that produce
innovations which are later absorbed by
1097
01:27:44,240 --> 01:27:46,840
mainstream market and even the secondary
market.
1098
01:27:48,120 --> 01:27:52,660
In addition to sophisticated patronage,
technological developments such as
1099
01:27:52,660 --> 01:27:57,120
blockchain technology offer an
opportunity to reduce market barriers
1100
01:27:57,120 --> 01:27:58,400
new business areas.
1101
01:28:02,940 --> 01:28:08,380
I think the certification of digital art
through NFTs is an interesting concept,
1102
01:28:08,700 --> 01:28:10,040
an interesting technology.
1103
01:28:10,440 --> 01:28:14,640
It's low threshold, which means you
don't need a lot of equipment to produce
1104
01:28:14,640 --> 01:28:19,300
these certificates, so it's very
accessible to artists, and it's a good
1105
01:28:19,300 --> 01:28:20,800
make digital art tradable.
1106
01:28:21,120 --> 01:28:25,200
If you think of NFT technology as a
certification technology,
1107
01:28:25,960 --> 01:28:29,420
The question is when it will extend to
the sale of physical artwork.
1108
01:28:33,460 --> 01:28:38,500
At the same time, we have to recognize
that this is not an era of art, but a
1109
01:28:38,500 --> 01:28:40,280
technology that certifies art.
1110
01:28:40,540 --> 01:28:45,380
And that means that one day it will be
eclipsed by a newer, more up -to -date
1111
01:28:45,380 --> 01:28:49,020
technology. This is the fate of all
technological developments.
1112
01:28:51,710 --> 01:28:57,590
What is interesting in this area is the
liberation of artists from the big
1113
01:28:57,590 --> 01:29:01,730
support companies that provide such
systems, that can provide such services,
1114
01:29:02,050 --> 01:29:06,290
because nowadays almost anyone can do
such certification themselves.
1115
01:29:13,870 --> 01:29:19,470
Digital platforms enable artists to
reach...
1116
01:29:19,760 --> 01:29:25,000
other audiences to communicate with
their audiences in a different way and i
1117
01:29:25,000 --> 01:29:29,540
think that's the that's the trend i
think it's an exciting trend and it will
1118
01:29:29,540 --> 01:29:33,240
take us to a completely different art
world i think now more and more things
1119
01:29:33,240 --> 01:29:36,160
sold online that people have never seen
and also people are much more
1120
01:29:36,160 --> 01:29:41,820
comfortable now to pay by expensive
things online the digital art market
1121
01:29:41,820 --> 01:29:47,080
grow i think hybrid models will develop
of sort of physical exhibitions and
1122
01:29:47,080 --> 01:29:52,480
digital and the digital exhibition sort
of sitting alongside it's going to
1123
01:29:52,480 --> 01:29:59,260
enable more people to see artwork that
they might not be able to to go and see
1124
01:29:59,260 --> 01:30:02,440
physically i think it's also going to
democratize the market
1125
01:30:04,270 --> 01:30:09,950
I think there will also hopefully be
more sort of data and I think AI -driven
1126
01:30:09,950 --> 01:30:14,050
sort of data sets available that's also
maybe hopefully going to make the market
1127
01:30:14,050 --> 01:30:17,670
more transparent and will allow to make
better informed decisions.
1128
01:30:18,670 --> 01:30:24,030
But the question, what is interesting
art? Of course, technology cannot answer
1129
01:30:24,030 --> 01:30:24,969
this question.
1130
01:30:24,970 --> 01:30:29,890
The criteria by which galleries select
artists is individual and depends on
1131
01:30:29,890 --> 01:30:30,890
personal preferences.
1132
01:30:32,650 --> 01:30:38,990
Since COVID, we really did a program
inviting artist studios to consign
1133
01:30:38,990 --> 01:30:39,990
to us directly.
1134
01:30:40,330 --> 01:30:44,790
This is quite new because we saw that
there's a demand at the artist system
1135
01:30:44,790 --> 01:30:51,350
finding ways to promote and sell their
artworks. And we actually
1136
01:30:51,350 --> 01:30:53,090
work with artists.
1137
01:31:12,329 --> 01:31:17,090
Excellent relationships with market
makers are essential for emerging talent
1138
01:31:17,090 --> 01:31:18,550
make their mark on the art market.
1139
01:31:20,750 --> 01:31:25,590
After all, artists have to convince the
industry's major gatekeepers, such as
1140
01:31:25,590 --> 01:31:28,450
the major auction houses, to make it
into the top segment.
1141
01:31:29,330 --> 01:31:34,290
Those who manage to do so are eventually
included in the top 100 highest earning
1142
01:31:34,290 --> 01:31:35,490
artists in their country.
1143
01:31:35,890 --> 01:31:39,390
However, the artists do not receive a
share of the sales from the traditional
1144
01:31:39,390 --> 01:31:40,390
auction houses.
1145
01:31:41,790 --> 01:31:47,670
The global art market for art at auction
is about 35 billion.
1146
01:31:48,250 --> 01:31:52,110
Last year we did 75 million euros of
turnover.
1147
01:31:52,450 --> 01:31:56,790
So Germany as a whole is 2 % of the
global market.
1148
01:31:57,470 --> 01:32:02,070
The global art auction market generates
around $35 billion a year.
1149
01:32:02,450 --> 01:32:06,870
In 2023, Villa Gritherbach generated 50
million euros.
1150
01:32:07,630 --> 01:32:12,290
The auction system is particularly
important for the resale part of the
1151
01:32:12,290 --> 01:32:15,250
because it's the most efficient way of
reselling artwork.
1152
01:32:15,670 --> 01:32:16,670
Private owners.
1153
01:32:17,280 --> 01:32:23,360
come to us and ask us to sell artwork on
their behalf, and then we sell them
1154
01:32:23,360 --> 01:32:28,280
through the auction process, mostly in
live auctions, but sometimes also in
1155
01:32:28,280 --> 01:32:29,320
online auctions.
1156
01:32:30,160 --> 01:32:33,200
Auction houses generally claim to offer
the very best.
1157
01:32:35,120 --> 01:32:39,880
The art market worldwide is dominated by
a very few leading auction houses.
1158
01:32:40,660 --> 01:32:46,220
We only really work in art, so painting,
drawing, sculpture, prints.
1159
01:32:46,760 --> 01:32:50,900
We don't work with furniture. We don't
work with jewelry. All these things that
1160
01:32:50,900 --> 01:32:56,760
are other sub -markets, we do not do. We
only do visual art. We only do 19th
1161
01:32:56,760 --> 01:32:58,940
century, 20th century, and 21st century.
1162
01:32:59,440 --> 01:33:02,200
Most people know how a traditional
auction works.
1163
01:33:06,300 --> 01:33:13,200
A bid is placed, and the highest bidder
wins the
1164
01:33:13,200 --> 01:33:14,200
item.
1165
01:33:15,480 --> 01:33:16,480
$26 million.
1166
01:33:17,480 --> 01:33:22,620
At $26 ,500 ,000, fair warning now,
sold. Thank you very much indeed.
1167
01:33:27,160 --> 01:33:34,080
The consigner, the seller, when they
come in,
1168
01:33:34,160 --> 01:33:37,320
they will sign a consignment agreement
with us for the upcoming auction, and
1169
01:33:37,320 --> 01:33:39,180
then we receive a fee.
1170
01:33:39,940 --> 01:33:45,640
of the value, based on the value of the
work. So it could slide from the lower
1171
01:33:45,640 --> 01:33:51,520
the value, the higher the percentage
rate. It will be 18%, let's say, for an
1172
01:33:51,520 --> 01:33:52,700
item at 1 ,000 euros.
1173
01:33:53,140 --> 01:33:59,200
And if it's a higher value item, then
the rate goes down. So for a very high
1174
01:33:59,200 --> 01:34:06,200
value item, we might receive 5 % or so.
And then we also receive a so
1175
01:34:06,200 --> 01:34:10,230
-called buyer's premium, which is the
fee that the buyer pays to the auction
1176
01:34:10,230 --> 01:34:15,130
house. And that's also a fixed
percentage rate that they pay on the
1177
01:34:15,130 --> 01:34:19,570
price, which is the highest bid in the
room at the time of the auction.
1178
01:34:19,810 --> 01:34:24,390
When a work of art is sold at auction,
it is sold with a published estimate.
1179
01:34:24,630 --> 01:34:29,050
In other words, it is an estimate of
what the auction house expects to
1180
01:34:29,050 --> 01:34:32,070
for the work. There is also a reserve
price.
1181
01:34:32,620 --> 01:34:36,020
which is the price at which the owner
will allow the work to be sold.
1182
01:34:36,300 --> 01:34:40,700
This is the reserve or limit, the lowest
price at which the work can be bought.
1183
01:34:41,760 --> 01:34:45,760
There is more online bidding in the
auction sector today than ever before.
1184
01:34:46,640 --> 01:34:51,780
Sotheby's reports that 91 % of bids at
its 2022 auctions were placed online.
1185
01:34:55,180 --> 01:34:56,940
The reason is simple.
1186
01:34:57,580 --> 01:35:02,200
Top quality art does not fetch such high
prices because it is worth so much
1187
01:35:02,200 --> 01:35:06,700
more. Or because they are so much better
than the art in the lower segments of
1188
01:35:06,700 --> 01:35:10,740
the art market, but because there is so
much more money circulating in this
1189
01:35:10,740 --> 01:35:11,740
segment.
1190
01:35:12,840 --> 01:35:16,700
The museums legitimize these prices by
exhibiting this art.
1191
01:35:17,640 --> 01:35:22,000
In this segment of the market, art
becomes an investment for a small number
1192
01:35:22,000 --> 01:35:23,000
rich investors.
1193
01:35:23,080 --> 01:35:26,300
Some people certainly buy it for pure
investment.
1194
01:35:27,070 --> 01:35:34,050
Most of our clients buy it for pleasure,
but like with most
1195
01:35:34,050 --> 01:35:37,970
things, when you spend a lot of money on
something, you do hope that it doesn't
1196
01:35:37,970 --> 01:35:42,670
lose a lot of value. I think in the last
20 years, there's also been a large
1197
01:35:42,670 --> 01:35:47,650
influence through globalization that you
have new buyers, many new buyers coming
1198
01:35:47,650 --> 01:35:53,110
into the market from areas that
previously were not connected to the
1199
01:35:53,900 --> 01:35:57,500
Today there are more collectors than
famous works of art at auction.
1200
01:35:58,000 --> 01:36:00,320
But why is investing in art so
attractive?
1201
01:36:04,709 --> 01:36:10,150
Investment is indeed a motive for
buying. The motive for buying art is, of
1202
01:36:10,150 --> 01:36:14,590
course, in most cases, and it must be
said, hopefully the love of art, the
1203
01:36:14,590 --> 01:36:17,110
desire to surround oneself with art.
1204
01:36:19,450 --> 01:36:23,310
You always want to be surrounded by art
because you want to be able to enjoy
1205
01:36:23,310 --> 01:36:27,950
works of art without having to go to a
museum, in different moods, in different
1206
01:36:27,950 --> 01:36:30,110
moments of life, light, etc.
1207
01:36:32,099 --> 01:36:36,640
There are also other reasons for buying
art, such as the before -mentioned
1208
01:36:36,640 --> 01:36:38,580
investments in social prestige.
1209
01:36:39,180 --> 01:36:44,240
You want to belong to a social group,
and art is a way of doing that. You want
1210
01:36:44,240 --> 01:36:47,140
to impress those around you. You want to
park money.
1211
01:36:47,690 --> 01:36:52,170
So, in addition to investment, which is
more geared towards profit and therefore
1212
01:36:52,170 --> 01:36:56,910
speculation, people see works of art as
tangible assets, as money garages.
1213
01:36:57,710 --> 01:37:02,590
People want to decorate their homes
beautifully, which are all further
1214
01:37:02,590 --> 01:37:03,810
for buying art.
1215
01:37:08,140 --> 01:37:12,100
Even two years ago you couldn't call art
an asset class, and now it's become
1216
01:37:12,100 --> 01:37:17,440
totally accepted that art is looked at
by many people as an asset class.
1217
01:37:17,900 --> 01:37:23,100
Also you've now got platforms like
Masterworks, which I find totally
1218
01:37:23,100 --> 01:37:28,740
fascinating. It's basically a platform
where they sell fractional ownerships
1219
01:37:28,740 --> 01:37:33,180
artwork, so they really treat a painting
like a listed public.
1220
01:37:33,850 --> 01:37:35,870
and you can buy your share.
1221
01:37:36,110 --> 01:37:41,430
And also on their website, they compare
the S &P and how other asset class have
1222
01:37:41,430 --> 01:37:44,510
performed in comparison with art.
1223
01:37:44,730 --> 01:37:49,430
And they make the case that a certain
percentage of your portfolio should be
1224
01:37:49,430 --> 01:37:50,610
invested in art.
1225
01:37:50,810 --> 01:37:54,590
And they make a very powerful case with
this sort of real -time comparison, how
1226
01:37:54,590 --> 01:38:00,590
well artworks are doing compared to
traditional stock market gold.
1227
01:38:01,280 --> 01:38:02,139
real estate.
1228
01:38:02,140 --> 01:38:06,620
In the last banking crisis in 2008, I
think art did very well.
1229
01:38:07,140 --> 01:38:13,260
And it always goes down a little bit
with delay if there's a crisis in the
1230
01:38:13,260 --> 01:38:18,080
world, but it sort of, you know, it
didn't go down that much.
1231
01:38:18,860 --> 01:38:23,180
Especially sort of A -plus, top quality
works, they were holding their value.
1232
01:38:23,760 --> 01:38:27,540
And so I think that's also made it more
and more interesting that it's sort of
1233
01:38:27,540 --> 01:38:29,740
proven now over a certain amount of
years.
1234
01:38:30,720 --> 01:38:33,000
to be a good place to put your money.
1235
01:38:33,320 --> 01:38:39,360
I think not all art always has, over the
long term, a stable value.
1236
01:38:39,620 --> 01:38:43,160
I mean, there are changes in pricing,
also if you look over time.
1237
01:38:43,480 --> 01:38:50,420
So if you look at who the most expensive
artist in 1850 in Paris was,
1238
01:38:50,660 --> 01:38:52,360
it was an artist called Bouguereau.
1239
01:38:52,640 --> 01:38:56,060
A hundred years later, you couldn't give
his paintings away. Nobody was
1240
01:38:56,060 --> 01:38:57,220
interested in that art anymore.
1241
01:38:57,600 --> 01:38:58,760
It does change over time.
1242
01:38:59,470 --> 01:39:03,530
But generally, like in a shorter time
frame, you do have a certain stability,
1243
01:39:03,870 --> 01:39:08,510
especially if it's artists that are
quite well established in the market,
1244
01:39:08,550 --> 01:39:12,490
because there's just a large market and
there's a general interest in these
1245
01:39:12,490 --> 01:39:13,490
artists.
1246
01:39:14,410 --> 01:39:19,910
Investments, money garages, locked art
depots, out -of -touch art elites, money
1247
01:39:19,910 --> 01:39:21,770
laundering, non -transparent galleries.
1248
01:39:23,210 --> 01:39:26,910
The art market has a dubious, mafia
-like, shady image.
1249
01:39:28,240 --> 01:39:30,560
But what is the real truth in these
narratives?
1250
01:39:34,780 --> 01:39:38,380
Of course, there are illegal practices
in the art trade.
1251
01:39:38,600 --> 01:39:42,460
Every successful distribution system
involves something like this.
1252
01:39:44,760 --> 01:39:48,560
It can be a forgery or counterfeiting of
the artwork being traded.
1253
01:39:49,080 --> 01:39:53,600
It could be the use of an authentic work
of art for money laundering or fraud.
1254
01:39:53,860 --> 01:39:55,200
Anything is possible.
1255
01:39:57,310 --> 01:40:01,710
The art market is so intransparent
because there's a culture of silence.
1256
01:40:02,070 --> 01:40:06,790
Almost all serious galleries don't
publicly list the prices of artwork.
1257
01:40:07,360 --> 01:40:14,120
So it's quite hard to determine value.
And I mean, of course, value and
1258
01:40:14,120 --> 01:40:16,080
is also totally subjective.
1259
01:40:16,620 --> 01:40:23,360
Art is very, very frequently used as a
way to hide and move dirty money. I
1260
01:40:23,380 --> 01:40:28,600
you can imagine a Picasso that's worth
10 million and fits into a suitcase is
1261
01:40:28,600 --> 01:40:31,380
less of a hassle than, you know.
1262
01:40:31,920 --> 01:40:36,200
carrying a suitcase full of diamonds or
bars of gold or having a bank account
1263
01:40:36,200 --> 01:40:41,080
that, you know, someone might find out
that the money there wasn't taxed or was
1264
01:40:41,080 --> 01:40:44,440
gained through criminal activities.
1265
01:40:44,860 --> 01:40:48,120
So this also is a factor towards in
transparency.
1266
01:40:48,640 --> 01:40:53,340
Very few regulations in that sense now
for private collectors. I mean, the
1267
01:40:53,340 --> 01:40:58,700
you know, regulations, of course, now
and for the past.
1268
01:40:59,280 --> 01:41:01,980
decade or so where, you know, we...
1269
01:41:02,410 --> 01:41:07,230
follow all the rules for money
laundering and anti -money laundering,
1270
01:41:07,230 --> 01:41:11,210
been tightened up more and more over the
last few years, in which we spend a lot
1271
01:41:11,210 --> 01:41:16,110
of time and effort following these rules
and recording all these details that
1272
01:41:16,110 --> 01:41:16,849
are required.
1273
01:41:16,850 --> 01:41:21,290
The largest other regulation that
pertains to private collectors are the
1274
01:41:21,290 --> 01:41:25,770
and export rules for cultural goods,
which have been reformed in the last few
1275
01:41:25,770 --> 01:41:29,010
years in Germany from a private owner's
perspective the most.
1276
01:41:29,660 --> 01:41:30,760
a pertinent regulation?
1277
01:41:31,120 --> 01:41:33,780
I think generally it's an unregulated
market.
1278
01:41:34,020 --> 01:41:37,860
I think also famously so. It's probably
one of the most intransparent,
1279
01:41:38,000 --> 01:41:39,400
unregulated markets.
1280
01:41:39,720 --> 01:41:43,460
I think now if you buy a very young,
very sought -after artist with a long
1281
01:41:43,460 --> 01:41:49,000
waiting list, the gallery will probably
make you sign an invoice that has a five
1282
01:41:49,000 --> 01:41:50,300
-year non -resale clause.
1283
01:41:50,900 --> 01:41:54,920
But again, you know, there's always the
debate if those clauses are actually
1284
01:41:54,920 --> 01:41:56,060
legally enforceable.
1285
01:41:58,199 --> 01:42:02,640
I think there's more or less zero
regulation.
1286
01:42:03,800 --> 01:42:08,500
The Cultural Property Protection Act has
been in force in Germany since 2015.
1287
01:42:09,280 --> 01:42:12,700
This law regulates which works of art
are allowed to be exported.
1288
01:42:13,200 --> 01:42:18,280
The German art trade does not like this
at all, as much higher prices can be
1289
01:42:18,280 --> 01:42:19,460
achieved on the world market.
1290
01:42:19,840 --> 01:42:25,800
By contrast, with little or no
legislation, The USA, China, Switzerland
1291
01:42:25,800 --> 01:42:27,920
Singapore seem like paradises.
1292
01:42:28,480 --> 01:42:32,800
The US, China and Russia especially rely
on tax -friendly art markets.
1293
01:42:36,540 --> 01:42:41,240
So, of course, the art trade is subject
to taxes, which are quite normal
1294
01:42:41,240 --> 01:42:42,240
business taxes.
1295
01:42:42,500 --> 01:42:45,920
Works of art are subject to VAT and
inheritance tax.
1296
01:42:46,400 --> 01:42:50,260
There is an import -sale tax if art is
imported from abroad.
1297
01:42:52,440 --> 01:42:57,620
In principle, the law applies to works
of art as it does to any other
1298
01:42:57,620 --> 01:42:58,620
goods.
1299
01:43:00,420 --> 01:43:06,100
But there are ways around the laws. For
example, duty -free warehouses, such as
1300
01:43:06,100 --> 01:43:07,560
the one in the Free Port of Geneva.
1301
01:43:08,040 --> 01:43:13,120
Here, neither value -added tax nor
customs duties have to be paid. The
1302
01:43:13,120 --> 01:43:15,600
art can be stored there for an
indefinite period of time.
1303
01:43:16,120 --> 01:43:20,060
For the collector, custom duties and
taxes are only due when the work of art
1304
01:43:20,060 --> 01:43:21,700
arrives at its final destination.
1305
01:43:22,500 --> 01:43:29,260
There are some storages offering special
conditions for
1306
01:43:29,260 --> 01:43:35,560
people who have interests in
international sales without any
1307
01:43:35,560 --> 01:43:37,680
regulations.
1308
01:43:43,470 --> 01:43:46,790
Who stores which works and where remains
a trade secret.
1309
01:43:47,610 --> 01:43:50,490
Galleries are reluctant to reveal what
artworks they store.
1310
01:43:51,470 --> 01:43:53,670
Artists often have to pay for storage
themselves.
1311
01:43:55,590 --> 01:44:01,190
A small individual box of eight square
meters in this Berlin warehouse costs
1312
01:44:01,190 --> 01:44:03,030
euros net per month.
1313
01:44:03,390 --> 01:44:10,120
People don't like to talk about money
because everyone is... generally trying
1314
01:44:10,120 --> 01:44:16,860
seem like they're very successful
because if artists aren't doing well and
1315
01:44:16,860 --> 01:44:22,980
speak openly about it, then that has a
negative influence on their
1316
01:44:22,980 --> 01:44:24,420
market success.
1317
01:44:24,920 --> 01:44:30,380
So if someone knows that a big famous
artist at a big gallery didn't sell a
1318
01:44:30,380 --> 01:44:34,700
single work, that makes all the other
potential collectors think like, oh...
1319
01:44:35,160 --> 01:44:37,900
This isn't the hot shit anymore. We
shouldn't buy it either.
1320
01:44:38,280 --> 01:44:44,360
And the market is also really fragile.
Like, for instance, if
1321
01:44:44,360 --> 01:44:50,980
your prices go down on the secondary
market, then that totally messes with
1322
01:44:50,980 --> 01:44:52,500
the primary market.
1323
01:44:53,120 --> 01:44:57,180
Say you're a mid -career artist and
you've been producing work and selling
1324
01:44:57,180 --> 01:45:00,420
for 10 years. One collector bought a lot
of your work and then the collector
1325
01:45:00,420 --> 01:45:04,740
decides to dump all of that work at
auction and they fetch low prices.
1326
01:45:04,980 --> 01:45:09,620
Then that can totally ruin your career
because then basically you can't sell at
1327
01:45:09,620 --> 01:45:12,420
the price level that you'd been selling
at before.
1328
01:45:13,560 --> 01:45:17,100
The New York auction houses are
considered global market makers.
1329
01:45:17,460 --> 01:45:19,080
They drive up prices worldwide.
1330
01:45:20,060 --> 01:45:23,540
The New York galleries are the first to
create a market for their artists and
1331
01:45:23,540 --> 01:45:24,540
emerging talents.
1332
01:45:26,320 --> 01:45:30,640
The touchstone for whether the newly
created market is sustainable are the
1333
01:45:30,640 --> 01:45:31,640
auction houses.
1334
01:45:32,160 --> 01:45:36,880
This means that emerging artists who
manage to sell at an auction house but
1335
01:45:36,880 --> 01:45:39,200
not achieve good prices are quickly
forgotten.
1336
01:45:47,850 --> 01:45:54,090
long -term deciders of the fate of an
artist's work, and it's not individual
1337
01:45:54,090 --> 01:45:59,770
collectors. There's various examples
where you find that an artist was
1338
01:45:59,770 --> 01:46:05,290
successful and popular and put, let's
say, even by certain private collectors,
1339
01:46:05,470 --> 01:46:10,750
but if they don't have major museum
exhibitions, if they don't have that
1340
01:46:10,750 --> 01:46:16,850
from the museum over time, their career
and their recognition fades.
1341
01:46:17,530 --> 01:46:21,550
The other major players in the art
market are the international art fairs.
1342
01:46:21,550 --> 01:46:25,910
most important of these is Art Basel. At
this superlative event, around 300
1343
01:46:25,910 --> 01:46:30,270
galleries from 40 different countries
exhibit around 4 ,000 artists.
1344
01:46:30,650 --> 01:46:34,810
Art Basel and Art Basel Hong Kong are
considered the most expensive art
1345
01:46:34,810 --> 01:46:35,749
in the world.
1346
01:46:35,750 --> 01:46:40,090
700 of the world's potentially super
-rich international buyers come to buy
1347
01:46:40,090 --> 01:46:45,370
at Art Basel. The big question, which of
the 4 ,000 artists exhibited will be
1348
01:46:45,370 --> 01:46:49,650
bought? What's more, of the 400 of the
artists who sell their work successfully
1349
01:46:49,650 --> 01:46:54,290
at Art Basel, only 40 of them will go on
to maintain a successful long -term
1350
01:46:54,290 --> 01:46:58,890
career. In this artificial system of
pricing created by investors and fund
1351
01:46:58,890 --> 01:47:02,690
managers, it is difficult to determine
the real value of a work of art.
1352
01:47:03,230 --> 01:47:06,910
The difference between price and real
value is blurred by the media.
1353
01:47:07,130 --> 01:47:11,010
This leads to the general assumption
that expensive equals valuable.
1354
01:47:11,350 --> 01:47:14,790
We sold 2 ,500 works last year.
1355
01:47:15,880 --> 01:47:22,540
And the average price was about, let's
see, around
1356
01:47:22,540 --> 01:47:23,660
30 ,000 euros.
1357
01:47:24,500 --> 01:47:31,280
So you see, I mean, that's kind of the
market in Germany too. It
1358
01:47:31,280 --> 01:47:35,520
tends to be more in the five figures.
1359
01:47:35,760 --> 01:47:39,360
But I think you will find that it's
probably not that different around the
1360
01:47:39,360 --> 01:47:40,360
world, actually.
1361
01:47:41,080 --> 01:47:44,520
Because it's just, well, you know, I
think it's just, you have a lot more
1362
01:47:44,520 --> 01:47:51,060
that are sub -100 ,000 than you have
work that are above 100 ,000. And you
1363
01:47:51,060 --> 01:47:55,160
a lot more buyers that are below 100
,000 than they are above 100 ,000. So
1364
01:47:55,160 --> 01:47:57,580
just larger numbers.
1365
01:48:01,360 --> 01:48:05,960
In art, the value or quality of a work
depends on the creative power of the
1366
01:48:05,960 --> 01:48:06,960
artist.
1367
01:48:10,139 --> 01:48:15,420
Idea, theme, aesthetics and technique
are the meaningful parameters by which
1368
01:48:15,420 --> 01:48:16,500
value can be judged.
1369
01:48:17,560 --> 01:48:22,380
The media -effective staging of auctions
and artists, the mystification of the
1370
01:48:22,380 --> 01:48:26,840
art market by the media, galleries,
collectors and artists themselves
1371
01:48:26,840 --> 01:48:30,140
to a lack of transparency about the true
value of art.
1372
01:48:32,809 --> 01:48:37,690
Instead, marketing and the image value
of individual artists are polished up in
1373
01:48:37,690 --> 01:48:41,130
order to increase the market value and
price of individual works.
1374
01:48:45,130 --> 01:48:49,630
You sort of worry if a Joseph Beuys
would still become possible today
1375
01:48:49,630 --> 01:48:51,510
it's an artist you need to explain.
1376
01:48:51,890 --> 01:48:56,690
It's an expensive exhibition to put up.
It's not going to attract visitors.
1377
01:48:56,890 --> 01:49:00,870
Figures probably are not going to be
great. And that's just one example of an
1378
01:49:00,870 --> 01:49:05,710
artist that makes complicated
intellectual installations where the
1379
01:49:05,710 --> 01:49:10,630
meaning is not accessible on the first.
It's not love at first sight, probably
1380
01:49:10,630 --> 01:49:13,110
for most people. And I guess my...
1381
01:49:14,490 --> 01:49:19,870
and there's probably not going to be a
way around that, is that art will sell
1382
01:49:19,870 --> 01:49:24,530
and do well that looks good on a JPEG. I
think that will be also just...
1383
01:49:24,960 --> 01:49:28,400
things that are aesthetically pleasing
at first sight.
1384
01:49:28,640 --> 01:49:33,980
I think also the next generation, I
think, is leaning towards painting
1385
01:49:33,980 --> 01:49:38,160
it's sort of easier to digest. You can
imagine easily what it's going to look
1386
01:49:38,160 --> 01:49:42,020
like on your wall if you just see it on
a JPEG. That will definitely, I think,
1387
01:49:42,060 --> 01:49:43,240
influence the market.
1388
01:49:43,520 --> 01:49:48,260
The art market is becoming increasingly
fast -paced due to globalization and
1389
01:49:48,260 --> 01:49:49,260
digitalization.
1390
01:49:51,110 --> 01:49:54,370
Digitalization means that more people
see the same things.
1391
01:49:54,690 --> 01:50:00,350
It can be consumer goods, it can be
works of art, and that leads to a
1392
01:50:00,350 --> 01:50:02,130
homogenization of taste.
1393
01:50:06,550 --> 01:50:12,010
In the art market, it also has to do
with the fact that digitalization means
1394
01:50:12,010 --> 01:50:17,170
that we're increasingly guided in our
choices by algorithms, reflects a
1395
01:50:17,170 --> 01:50:18,230
historical taste.
1396
01:50:18,670 --> 01:50:24,450
i .e. the computer shows us what we
liked in the past, where the algorithm
1397
01:50:24,450 --> 01:50:29,040
assume that we will like it again, like
it, and possibly buy it.
1398
01:50:34,880 --> 01:50:40,820
This means that the presentation of
artworks in digital media often means
1399
01:50:40,820 --> 01:50:45,480
we are presented with similar things,
that we develop a taste that looks
1400
01:50:45,480 --> 01:50:50,680
conservative, because the computer does
not, of course, make the discoveries
1401
01:50:50,680 --> 01:50:55,840
that you make yourself when you visit a
graduating class at an art academy.
1402
01:50:56,350 --> 01:50:57,350
or an art fair.
1403
01:51:07,310 --> 01:51:11,490
Newcomers need to move fast, and
established companies need sophisticated
1404
01:51:11,490 --> 01:51:15,650
creative marketing strategies and
effective media campaigns to stay
1405
01:51:17,190 --> 01:51:23,130
The acceleration of market cycles and
the growth of structures naturally
1406
01:51:23,130 --> 01:51:25,250
a constant supply of material.
1407
01:51:26,310 --> 01:51:32,010
This means that as the markets grow,
both in terms of structure and demand,
1408
01:51:32,010 --> 01:51:33,490
need more and more art.
1409
01:51:34,550 --> 01:51:39,410
This puts a certain pressure on the
system, first of all, of course, on the
1410
01:51:39,410 --> 01:51:42,690
artists who create the goods that these
markets trade in.
1411
01:51:43,090 --> 01:51:49,230
And here you can see a very clear over
-functioning of the market, which can
1412
01:51:49,230 --> 01:51:54,670
bring objects onto the market that would
not have left the studios 10, 20, 30
1413
01:51:54,670 --> 01:51:58,490
years ago, because the quality control
has become different.
1414
01:51:59,510 --> 01:52:03,970
The art market is changing, with a new
generation of makers and collectors
1415
01:52:03,970 --> 01:52:05,310
entering the world stage.
1416
01:52:07,130 --> 01:52:11,370
The future of the traditional art market
will be even more influenced by the
1417
01:52:11,370 --> 01:52:12,430
digital art market.
1418
01:52:13,840 --> 01:52:16,000
What will not change are the power
structures.
1419
01:52:17,400 --> 01:52:22,480
Whether online or analog, the market
makers of yesterday, today and tomorrow
1420
01:52:22,480 --> 01:52:26,080
invest a lot of money and influence the
prices on the market.
1421
01:52:27,480 --> 01:52:32,120
But what are the prospects for newcomers
in this hyper -capitalistic art world?
1422
01:52:33,940 --> 01:52:39,160
Artists from all around the globe
entering the mainstream art market.
1423
01:52:39,400 --> 01:52:42,560
And I think it's easier now for them to
enter the mainstream.
1424
01:52:43,000 --> 01:52:46,620
art market, especially thanks to the
digitalization.
1425
01:52:46,880 --> 01:52:50,540
And I think also history books will have
to be rewritten because, you know, you
1426
01:52:50,540 --> 01:52:54,340
have also all these discovery stories
now of, you know, of course, lots of
1427
01:52:54,340 --> 01:52:58,520
African American artists, for example,
that are now entering American art
1428
01:52:58,520 --> 01:53:02,920
history that maybe didn't really have
the place in the books that they
1429
01:53:04,060 --> 01:53:08,060
And will the cultural discourse of the
future be left to super rich investors
1430
01:53:08,060 --> 01:53:09,060
and tech giants?
1431
01:53:09,740 --> 01:53:11,700
But, you know, having said that, you
know,
1432
01:53:22,419 --> 01:53:27,640
This means, on the one hand, that we
have a strong concentration of demand on
1433
01:53:27,640 --> 01:53:31,460
the globalized brands, also in the art
world, on the branded artists.
1434
01:53:32,060 --> 01:53:36,360
because it is not without reason that
they are called, and, on the other hand,
1435
01:53:36,440 --> 01:53:40,660
that new work, the emerging artists,
find it more difficult to assert
1436
01:53:40,660 --> 01:53:43,800
because their platforms for them are
getting smaller.
1437
01:53:45,140 --> 01:53:49,340
And what are the prospects for the next
generation of women in the art world?
1438
01:53:51,050 --> 01:53:53,470
It means that men may have to take a
back seat.
1439
01:53:54,070 --> 01:53:56,350
And that, of course, means a loss of
power.
1440
01:53:57,610 --> 01:54:02,710
Of course, it means a challenge to a
system that is male -dominated, that is
1441
01:54:02,710 --> 01:54:05,290
male -dominated to basically curtail
itself.
1442
01:54:06,450 --> 01:54:09,550
But of course, the question is, where do
we want to go?
1443
01:54:10,070 --> 01:54:12,470
Where do we as a society want to go?
1444
01:54:13,070 --> 01:54:15,430
At some point, it's not about ego and
power.
1445
01:54:16,530 --> 01:54:18,270
It's really about fairness.
1446
01:55:44,300 --> 01:55:45,780
September 2008.
1447
01:55:46,760 --> 01:55:51,320
The global financial system is on the
verge of a total blackout.
1448
01:55:51,740 --> 01:55:53,460
Lehman Brothers has vanished.
1449
01:55:54,040 --> 01:55:55,640
Merrill Lynch is gone.
1450
01:55:56,360 --> 01:55:59,400
AIG is hemorrhaging billions every hour.
1451
01:56:00,680 --> 01:56:05,340
In Washington, the halls of the Treasury
are filled with the smartest minds in
1452
01:56:05,340 --> 01:56:06,199
the country.
1453
01:56:06,200 --> 01:56:07,940
But they have a problem.
1454
01:56:08,280 --> 01:56:12,940
They are staring at a black box of toxic
debt worth trillions.
1455
01:56:13,400 --> 01:56:15,020
and no tools to open it.
1456
01:56:15,580 --> 01:56:18,200
There is only one person who has the
map.
1457
01:56:18,520 --> 01:56:24,440
One person who spent the last 20 years
building a digital, unblinking eye that
1458
01:56:24,440 --> 01:56:25,800
can see through the wreckage.
1459
01:56:26,260 --> 01:56:30,780
The government didn't call the big banks
to save the world. They needed someone
1460
01:56:30,780 --> 01:56:32,400
to handle the toxic waste.
1461
01:56:32,720 --> 01:56:36,200
And there was only one man that could
lead through that darkness.
1462
01:56:36,880 --> 01:56:39,040
They called Larry Fink.
1463
01:56:42,920 --> 01:56:46,080
Larry Fink, the man behind Black Rock.
1464
01:56:49,220 --> 01:56:54,320
Today, he manages more money than the
GDP of almost every nation on Earth.
1465
01:56:55,220 --> 01:56:56,320
$14 trillion.
1466
01:56:57,820 --> 01:57:02,380
But before he was the shadow sovereign
of Wall Street, he was a man who lost
1467
01:57:02,380 --> 01:57:03,380
everything.
1468
01:57:03,820 --> 01:57:05,520
Who is Larry Fink?
1469
01:57:06,480 --> 01:57:11,480
Lawrence D. Fink, also known as Larry
Fink, is one of the co -founders of
1470
01:57:11,480 --> 01:57:17,140
Rock. He is also the chairman and CEO of
the company, the largest money
1471
01:57:17,140 --> 01:57:18,800
management firm in the world.
1472
01:57:19,260 --> 01:57:24,480
It's the first time in history a company
manages to reach such a milestone and
1473
01:57:24,480 --> 01:57:27,320
gives the clear picture of how BlackRock
operates.
1474
01:57:27,680 --> 01:57:33,300
Not just a traditional investment bank,
but as a central pillar of the global
1475
01:57:33,300 --> 01:57:37,840
financial infrastructure, where its
sheer scale allows it to influence
1476
01:57:37,840 --> 01:57:42,680
economies. and industries at a level
previously reserved only for nation
1477
01:57:44,880 --> 01:57:51,180
Founded in 1988 as an investment firm
that prioritized risk management, with
1478
01:57:51,180 --> 01:57:57,200
.5 to $14 trillion under management,
BlackRock's influence is staggering.
1479
01:57:58,100 --> 01:58:03,900
BlackRock is a top three shareholder in
nearly every company in the S &P 500,
1480
01:58:04,320 --> 01:58:06,360
from Apple to Exxon.
1481
01:58:06,750 --> 01:58:08,450
from Microsoft to Nestle.
1482
01:58:08,810 --> 01:58:13,190
They don't just invest in the market,
they are the market.
1483
01:58:14,190 --> 01:58:19,970
But its reach is personal. It holds the
retirement dreams of over 35 million
1484
01:58:19,970 --> 01:58:25,790
Americans. This is the story of how a
kid from a California shoe store became
1485
01:58:25,790 --> 01:58:28,090
the custodian of the world's wealth.
1486
01:58:28,670 --> 01:58:30,950
But who is Larry Fink?
1487
01:58:31,550 --> 01:58:33,330
Lawrence Douglas Fink.
1488
01:58:33,600 --> 01:58:37,060
entered the world on November 2nd, 1952.
1489
01:58:37,660 --> 01:58:42,780
Born in Los Angeles, California, he was
raised in a Jewish family in the heart
1490
01:58:42,780 --> 01:58:47,640
of San Fernando Valley, the
quintessential American suburb of Van
1491
01:58:48,820 --> 01:58:53,120
His home was a balance of academic
discipline and retail grit.
1492
01:58:53,420 --> 01:58:58,240
His mother, Lila, was an English
professor who valued the power of
1493
01:58:58,240 --> 01:58:59,240
education.
1494
01:58:59,500 --> 01:59:04,070
And long before he pulled the strings of
the global economy, Larry Fink was
1495
01:59:04,070 --> 01:59:07,050
learning the value of money on a much
smaller scale.
1496
01:59:07,470 --> 01:59:12,610
His father's shoe store in Van Nuys,
where he spent evenings helping and
1497
01:59:12,610 --> 01:59:13,610
learning the business.
1498
01:59:14,230 --> 01:59:19,130
As one of three children, Larry grew up
in a household where hard work wasn't
1499
01:59:19,130 --> 01:59:21,310
just encouraged, it was the baseline.
1500
01:59:22,150 --> 01:59:26,810
While he often joked he wasn't the
smartest in the room, it was this
1501
01:59:26,810 --> 01:59:31,970
combination of his mother's intellectual
curiosity and his father's Main Street
1502
01:59:31,970 --> 01:59:37,080
business sense that would eventually
form the DNA of a global financial
1503
01:59:37,560 --> 01:59:41,900
While the future titans of Wall Street
were rubbing elbows in the marble halls
1504
01:59:41,900 --> 01:59:44,800
of Harvard or Yale, Fink was a Bruin.
1505
01:59:45,380 --> 01:59:48,800
In 1970, Larry arrived at UCLA.
1506
01:59:49,480 --> 01:59:55,120
For a young man from Van Nuys, this
wasn't just a local university, it was a
1507
01:59:55,120 --> 01:59:56,120
world of ideas.
1508
01:59:56,800 --> 02:00:01,160
But it was in his final year that the
trajectory of his life shifted.
1509
02:00:01,720 --> 02:00:06,120
He immersed himself in political
science, learning how power moves
1510
02:00:06,120 --> 02:00:07,099
nations.
1511
02:00:07,100 --> 02:00:11,440
But he soon realized that in the modern
world, power follows the money.
1512
02:00:11,820 --> 02:00:16,400
This led him to the Anderson School of
Management specializing in real estate.
141559
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