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Hi everybody,
Jeff Dunham and Walter.
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It's a beautiful day
at Dunham Family Motors.
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I think it's so-so.
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00:00:05,934 --> 00:00:07,667
Do you have something
sad and tired sitting
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00:00:07,834 --> 00:00:10,100
in your driveway?
- Yeah, my idiot son-in-law.
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00:00:10,267 --> 00:00:11,601
Most vehicles are designed
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to get you from point A
to point B.
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This vehicle was designed
with a mission.
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To be the ultimate
light tactical military vehicle.
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00:00:21,033 --> 00:00:22,100
It just looks wild.
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It did its job so well,
somebody said,
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"Hey, let's add cupholders,
air conditioning, and a stereo."
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00:00:27,934 --> 00:00:29,467
Because nothing says
daily driver
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like full combat readiness.
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00:00:31,868 --> 00:00:33,968
This is the story
of two vehicles
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with the same DNA, twins.
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00:00:36,167 --> 00:00:38,000
But when they came down
the production line,
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one got shipped off to war,
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00:00:39,734 --> 00:00:42,167
while the other
got all the cushy stuff.
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00:00:42,334 --> 00:00:44,100
- How about this?
- Look at the behemoth
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00:00:44,267 --> 00:00:45,601
in our collection here.
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The 2006 Hummer Alpha,
zero down.
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Yeah, and it's extra clean.
You know what that means?
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00:00:51,167 --> 00:00:53,200
- Yeah, we finally washed one.
- Nope.
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00:00:55,300 --> 00:00:57,601
Throughout time,
humanity has been obsessed
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00:00:57,767 --> 00:01:00,901
with getting places using
anything but their own two feet.
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00:01:01,067 --> 00:01:04,467
We've tried
all kinds of things,
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00:01:04,634 --> 00:01:08,100
until finally, the greatest
invention of all time,
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00:01:08,267 --> 00:01:10,167
the automobile.
- Ooh-hoo-hoo.
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Moron!
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These are--
"The Cars That Drove Us."
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In the history
of the U.S. military,
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only two vehicles have marched
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from the battlefield
to the driveway,
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the Jeep and the Humvee.
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They really capture
the imagination
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of the American people.
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As it turns out,
we needed one
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to pave the way for the other.
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The Hummer was
kind of the new Jeep,
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00:01:35,834 --> 00:01:38,000
except upgraded,
you know, bigger, stronger.
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00:01:38,167 --> 00:01:40,200
But to understand
how we ended up lucky enough
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to squeeze a military machine
into a two-car garage,
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00:01:43,334 --> 00:01:47,100
we have to go
all the way back to 1939.
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As the threat of impending
conflict approached...
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There was a realization
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from our army that they needed
a vehicle that was capable
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of operating
in the off-road environment.
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00:01:58,734 --> 00:02:01,467
And so the U.S.
Army put out a call.
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00:02:01,634 --> 00:02:03,501
U.S. automakers,
American Bantam...
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00:02:03,667 --> 00:02:04,766
- Yes sir!
- Willys.
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00:02:04,767 --> 00:02:05,868
- Affirmative.
- ...and Ford...
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- Right away.
- ...answered.
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They came out with the GPW.
The pronunciation of it
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00:02:11,133 --> 00:02:13,400
would eventually morph
into Jeep.
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Jeeps were deployed
to every corner of the globe,
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00:02:18,167 --> 00:02:20,100
ready to spring into action.
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00:02:22,567 --> 00:02:25,200
The American Jeep was
absolutely revolutionary.
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The Jeep became famous
during the Second
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00:02:27,367 --> 00:02:28,801
and after the Second World War.
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The Jeep
symbolized victory,
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00:02:31,934 --> 00:02:35,300
and soon the symbol
of grit and determination...
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00:02:35,467 --> 00:02:38,267
became an image of pop culture
from movies and television...
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That packs an awful wallop.
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...to comics and toys.
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A recoilless rifle
that really shoots.
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But before long,
playtime was over,
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and the Jeep returned to combat.
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In the jungles of Vietnam,
with all of the rivers,
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with the swamps,
it had limitations.
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They needed something better.
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00:03:02,834 --> 00:03:06,000
And so it was determined
that success could be achieved
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00:03:06,167 --> 00:03:08,601
by harnessing the mighty
military power of...
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00:03:08,767 --> 00:03:10,367
a checklist.
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00:03:10,534 --> 00:03:12,667
The military went out
to a variety of manufacturers
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00:03:12,834 --> 00:03:14,567
and said, "Here are
the specs we want."
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Something that can climb
at a certain angle,
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00:03:16,367 --> 00:03:18,067
certain level
of ground clearance,
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carry a certain payload,
go a certain speed.
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All these specs.
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And like they'd done
with the Jeep,
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in February of '79, the Army
put out a call to companies
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who were willing to take
on this extensive checklist.
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Teledyne, Chrysler Defense,
and AM General would pit
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their prototypes
against each other at...
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The Army's Aberdeen
Proving Ground.
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00:03:36,567 --> 00:03:38,901
But one company
had a small disadvantage.
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We weren't a huge organization.
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We were not a General Motors.
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But what they did have was...
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A real energized,
hardworking core team.
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The sole focus of AM General
Engineering was the Humvee.
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We were looking at it
as a must-win contract.
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No pressure.
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Now, about that checklist...
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The Humvee
specification required
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00:04:03,267 --> 00:04:05,801
low-altitude
parachute extraction.
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00:04:05,968 --> 00:04:09,000
- Hmm?
- I'm gonna
need you to explain.
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00:04:09,167 --> 00:04:13,167
A military cargo plane would
open up their cargo door,
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00:04:13,334 --> 00:04:17,267
deploy a chute, and drop it
on the ground from like 20 feet
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going 100 miles an hour.
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So how do you do?
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We broke our frames.
We actually...
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...we had to strengthen
the chassis of the Humvee
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to be able to withstand that.
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00:04:31,334 --> 00:04:32,366
Check one.
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But the chassis didn't just
need to survive
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being shoved out of an airplane.
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It also had to politely
endure the constant pounding
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from mounted weapon systems.
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00:04:40,868 --> 00:04:45,701
That strength of the chassis
went up and held a weapons ring
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00:04:45,868 --> 00:04:49,467
so that they could operate
a machine gun 360 degrees,
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a tow missile, or other weapons.
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We've actually mounted
a 105 howitzer on a Humvee.
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Check two.
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The government specification
required 16 inches
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of ground clearance.
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16 inches?
So how'd they do it?
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We took a seating position
of a soldier and put his feet
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right at the bottom
of the frame rail.
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00:05:17,968 --> 00:05:20,000
So that means
the tunnel comes up
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considerably high,
about hip-high.
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00:05:22,567 --> 00:05:24,901
That's because that's where
the drivetrain goes through,
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00:05:25,067 --> 00:05:27,567
which gives it this unique
additional clearance.
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00:05:27,734 --> 00:05:28,667
Check.
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You combine that
with the wheel hub,
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00:05:30,434 --> 00:05:33,367
it gives the Humvee tremendous
off-road capability.
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The vehicle has to be able to
enter five feet of salt water.
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As if that
weren't enough,
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00:05:40,734 --> 00:05:43,467
it also had to be
shut off underwater,
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sit there for an entire hour...
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...then restart.
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And drive out without having
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any detrimental effect
on the vehicle.
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00:05:53,534 --> 00:05:55,667
Wait, does General Motors
make an engine
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that can go fully underwater?
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We had to add a snorkel
to the engine
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00:06:01,133 --> 00:06:03,968
so that it could breathe.
- Check, check, check.
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00:06:05,200 --> 00:06:08,000
After years of development,
countless tweaks,
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00:06:08,167 --> 00:06:09,868
and more
than a few chassis later,
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00:06:10,033 --> 00:06:13,000
the three prototypes rolled
into Aberdeen Proving Grounds
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00:06:13,167 --> 00:06:14,868
to go head-to-head in testing.
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00:06:18,367 --> 00:06:19,601
2
The year was 1982.
Olivia Newton-John
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00:06:19,767 --> 00:06:22,100
was single-handedly
making the FCC sweat
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00:06:22,267 --> 00:06:23,868
with her cheeky
double entendres.
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00:06:24,033 --> 00:06:26,868
โช Let's get physical, physical โช
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And testing
of the top three prototypes
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00:06:29,334 --> 00:06:31,067
of the U.S. military's newest
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00:06:31,234 --> 00:06:33,868
high mobility multipurpose
wheeled vehicle
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was about to begin.
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00:06:35,467 --> 00:06:38,000
While AM General
was busy cracking chassis
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00:06:38,167 --> 00:06:40,000
and flooding engines,
Chrysler Defense
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00:06:40,167 --> 00:06:43,267
and Teledyne were hard at work
on their prototypes as well.
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00:06:43,434 --> 00:06:45,667
Teledyne Continental,
they were basing
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00:06:45,834 --> 00:06:49,267
their prototype off of that
Lamborghini Cheetah design.
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00:06:50,667 --> 00:06:52,767
While Chrysler Defense's
design was based
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00:06:52,934 --> 00:06:55,367
on their existing
expanded mobility truck.
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The Army took those prototypes,
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00:06:56,734 --> 00:06:58,300
to Aberdeen Proving Grounds
in Maryland.
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The test and evaluation
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00:06:59,968 --> 00:07:02,067
commands most
comprehensive facility.
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The vehicles were put
through over 600,000 miles
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00:07:05,334 --> 00:07:08,667
of abuse in every miserable
condition imaginable.
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Just 24 hours a day
through all kinds of terrain
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and various environments.
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With each team
nobly battling it out.
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Competing for
a billion-dollar-plus contract
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to provide the Humvee
for the Army, Marines,
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and Air Force.
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Ultimately, one was chosen.
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00:07:25,434 --> 00:07:28,300
And that was the one that was
designed by AM General.
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And it was the ultimate
military vehicle.
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Selected for production
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00:07:33,033 --> 00:07:35,968
by the U.S. Armed Forces
in March of 1983.
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00:07:36,133 --> 00:07:38,801
When we won the contract,
it was like, "Wow."
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We actually had a party.
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And rumor has it,
AM General partied
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00:07:44,267 --> 00:07:47,667
into the P.M. that night.
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Because Dave and the gang
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00:07:49,534 --> 00:07:51,367
now had over a billion
reasons to party.
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It was one of the largest
defense contracts ever.
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00:07:53,834 --> 00:07:58,267
This was kind of the beginning
of the Hummer phenomenon.
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00:07:58,434 --> 00:08:01,801
The word became, "Oh, my God,
now we got to do this."
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00:08:01,968 --> 00:08:04,701
When AM General began
cranking out its battle wagon
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00:08:04,868 --> 00:08:07,467
for the military,
it answered to two names.
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Hummer or Humvee.
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00:08:09,434 --> 00:08:11,467
Ultimately, Humvee
became the name
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00:08:11,634 --> 00:08:14,167
that stuck, standard-issue
and mission-ready.
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And the Humvee's mission?
Do everything.
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00:08:16,934 --> 00:08:19,868
We created over
15 different variants.
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00:08:20,033 --> 00:08:22,701
The Humvee was a huge step
forward from the Jeep.
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00:08:22,868 --> 00:08:24,000
It's more powerful.
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00:08:24,167 --> 00:08:25,801
It's got greater
ground clearance.
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00:08:25,968 --> 00:08:28,100
It could go through
60 inches of water.
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00:08:28,267 --> 00:08:30,267
It could go up a grade of 60%.
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00:08:30,434 --> 00:08:32,968
The Humvee absolutely took it
to the next level.
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For the next decade,
the Humvee would exist
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00:08:36,033 --> 00:08:38,968
exclusively during peacetimes,
but that would all change...
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00:08:40,100 --> 00:08:42,667
on December 20th of 1989.
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00:08:42,834 --> 00:08:43,801
And for the first time,
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00:08:43,968 --> 00:08:45,801
the Humvee was heading
into combat.
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00:08:45,968 --> 00:08:49,167
When we invaded Panama to get
rid of Emmanuel Noriega...
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00:08:49,334 --> 00:08:51,667
Drug agents
arrested him on the spot.
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00:08:51,834 --> 00:08:54,367
The Humvee,
it performed exactly
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00:08:54,534 --> 00:08:56,200
how they had hoped it would.
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00:08:56,367 --> 00:08:58,100
It-- whether it was
in an urban environment
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00:08:58,267 --> 00:08:59,501
or in a jungle environment.
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00:08:59,667 --> 00:09:03,167
It became the second Jeep,
so to speak, except upgraded.
209
00:09:03,334 --> 00:09:05,000
You know, bigger,
stronger, and everything.
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00:09:05,167 --> 00:09:08,100
Let's hope so,
because its next task...
211
00:09:09,701 --> 00:09:10,968
was a doozy.
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00:09:11,133 --> 00:09:14,667
The car all of a sudden
became really world famous,
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00:09:14,834 --> 00:09:16,801
because of the Iraqi war.
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00:09:18,834 --> 00:09:22,100
This was a war that was being
televised in the United States.
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00:09:22,267 --> 00:09:25,667
You could see these Humvees
going across the desert.
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00:09:25,834 --> 00:09:27,667
Big machine guns on top,
and then the left
217
00:09:27,834 --> 00:09:30,200
and then the right,
you know, armored windows,
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00:09:30,367 --> 00:09:32,000
armored this, armored that.
219
00:09:32,167 --> 00:09:34,467
Soon, the course
of the Humvee's fate would be
220
00:09:34,634 --> 00:09:37,300
forever changed, not
on the battlefields of Iraq,
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00:09:37,467 --> 00:09:38,567
but rather...
222
00:09:38,734 --> 00:09:41,200
In the executive
conference room,
223
00:09:41,367 --> 00:09:44,067
we had a fellow from marketing
came in and said,
224
00:09:44,234 --> 00:09:48,133
"We just got a phone call
from a celebrity."
225
00:09:50,601 --> 00:09:51,901
2
By 1990,
the Humvee was a critical part
226
00:09:52,067 --> 00:09:53,868
of the armed
services operations.
227
00:09:54,033 --> 00:09:56,567
It could be seen transporting
service members down the streets
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00:09:56,734 --> 00:09:59,367
of many American cities
from Maine to Oregon,
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00:09:59,534 --> 00:10:01,868
specifically Astoria, Oregon.
230
00:10:02,033 --> 00:10:03,233
Welcome to Astoria.
231
00:10:03,234 --> 00:10:05,667
Astoria had become
a popular filming location.
232
00:10:05,834 --> 00:10:08,367
And on one fateful day...
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00:10:08,534 --> 00:10:11,601
This is
your new kindergarten teacher.
234
00:10:11,767 --> 00:10:13,367
Those two worlds collided.
235
00:10:13,534 --> 00:10:16,267
So we were filming
"Kindergarten Cop,"
236
00:10:16,434 --> 00:10:20,067
and we were driving on a freeway
to get to the location.
237
00:10:20,234 --> 00:10:22,067
It was early in the morning,
and then all of a sudden,
238
00:10:22,234 --> 00:10:23,767
and I looked over
to the other side,
239
00:10:23,934 --> 00:10:25,968
and there I saw
a bunch of Hummers.
240
00:10:26,133 --> 00:10:29,901
It was like a lot of them,
one after the next coming.
241
00:10:30,067 --> 00:10:33,667
And I looked at that and I said,
"This car looks so cool."
242
00:10:35,067 --> 00:10:36,167
I mean, it was unbelievable.
243
00:10:36,334 --> 00:10:39,067
The Austrian
in Astoria was in awe.
244
00:10:39,234 --> 00:10:41,167
Hey, snap out of it!
245
00:10:41,334 --> 00:10:43,000
And immediately
fell in love with it
246
00:10:43,167 --> 00:10:45,567
and then contacted
AM General directly.
247
00:10:45,734 --> 00:10:47,367
I was so impressed by the cars,
248
00:10:47,534 --> 00:10:50,000
I got to look into
if those cars are available.
249
00:10:50,167 --> 00:10:51,767
But there was one
small hitch.
250
00:10:51,934 --> 00:10:53,100
It's not legal.
251
00:10:53,267 --> 00:10:55,267
They said,
"No, you cannot really own one."
252
00:10:55,434 --> 00:10:58,100
Because for that, we would need
permission from the Pentagon
253
00:10:58,267 --> 00:11:00,501
and from-- the list was
going on and on and on.
254
00:11:00,667 --> 00:11:02,567
Apparently, civilians can't just
255
00:11:02,734 --> 00:11:04,200
buy military equipment.
256
00:11:04,367 --> 00:11:06,300
He can't drive it on the road.
It's illegal.
257
00:11:06,467 --> 00:11:08,801
But Schwarzenegger was
never one to shy away
258
00:11:08,968 --> 00:11:10,701
from aggressive negotiations.
259
00:11:11,868 --> 00:11:13,400
And so...
260
00:11:13,567 --> 00:11:15,767
I was the chairman
of the President's Council
261
00:11:15,934 --> 00:11:16,868
on Physical Fitness.
262
00:11:17,033 --> 00:11:18,267
I said, "You know,
I know Dick Cheney,
263
00:11:18,434 --> 00:11:19,767
I know Colin Powell."
264
00:11:19,934 --> 00:11:23,467
Let me just get into it.
And I got the permission.
265
00:11:23,634 --> 00:11:26,868
They felt kind of like, "There
was no secret military stuff
266
00:11:27,033 --> 00:11:28,868
there that we should be
concerned about."
267
00:11:29,033 --> 00:11:31,901
So I basically bought one.
268
00:11:32,067 --> 00:11:34,467
The Pentagon may have
rubber-stamped the sale,
269
00:11:34,634 --> 00:11:37,000
but that doesn't mean
the Department of Transportation
270
00:11:37,167 --> 00:11:38,667
would let the rubber
hit the road.
271
00:11:38,834 --> 00:11:41,100
Of course,
it wasn't street-legal.
272
00:11:41,267 --> 00:11:43,868
We had to build the vehicle
for him to meet
273
00:11:44,033 --> 00:11:45,701
Federal Motor
Vehicle Safety Standards.
274
00:11:45,868 --> 00:11:47,767
It was a completely
new electrical system,
275
00:11:47,934 --> 00:11:51,567
all new lighting,
all new sensors, adding ABS.
276
00:11:51,734 --> 00:11:55,267
You need to have the interior
done in a padded way,
277
00:11:55,434 --> 00:11:58,200
because if you have an accident,
you hurt yourself.
278
00:11:58,367 --> 00:12:00,400
So it's safe, so it is legal.
279
00:12:00,567 --> 00:12:03,901
We had to develop doors
because the Humvee doors
280
00:12:04,067 --> 00:12:06,267
were cloth,
and there's a requirement
281
00:12:06,434 --> 00:12:07,566
for side-impact.
282
00:12:07,567 --> 00:12:09,467
What I like about
the Humvee is you don't
283
00:12:09,634 --> 00:12:11,868
have to do a [bleep] thing
284
00:12:12,033 --> 00:12:15,868
about building it up and making
it ballsier because it has
285
00:12:16,033 --> 00:12:17,767
the biggest wheels on it.
286
00:12:17,934 --> 00:12:20,167
It has the interior
that's tough.
287
00:12:20,334 --> 00:12:22,501
It has the windshield wipers
that are tough.
288
00:12:22,667 --> 00:12:24,667
Everything is rugged
about this car.
289
00:12:24,834 --> 00:12:27,601
The military version
is very stark inside.
290
00:12:27,767 --> 00:12:29,868
Arnold Schwarzenegger
doesn't want it stark inside.
291
00:12:30,033 --> 00:12:31,400
He wants a nice car.
292
00:12:31,567 --> 00:12:33,667
So they made it
a little bit nicer inside,
293
00:12:33,834 --> 00:12:35,267
a little bit more usable.
294
00:12:35,434 --> 00:12:37,200
Including putting
an air conditioning there,
295
00:12:37,367 --> 00:12:38,200
which was not in there,
296
00:12:38,367 --> 00:12:39,667
and a heater
and stuff like that.
297
00:12:39,834 --> 00:12:41,501
Of course,
it needs power windows
298
00:12:41,667 --> 00:12:43,467
and power door locks
and heated seats,
299
00:12:43,634 --> 00:12:45,067
a whole new interior.
300
00:12:45,234 --> 00:12:47,901
I then took it back to Hummer,
301
00:12:48,067 --> 00:12:50,667
The AM General,
and I said, "Now here is
302
00:12:50,834 --> 00:12:52,267
what the civilian Hummer
could look like,
303
00:12:52,434 --> 00:12:53,767
so it is street legal."
304
00:12:53,934 --> 00:12:57,067
So it became
kind of like a concept car.
305
00:12:57,234 --> 00:13:01,300
One day at work,
our CEO comes on and said,
306
00:13:01,467 --> 00:13:04,667
"One year from today,
we're going into production
307
00:13:04,834 --> 00:13:06,567
"on a commercial Hummer.
308
00:13:06,734 --> 00:13:09,467
It's gonna be
available to the public."
309
00:13:09,634 --> 00:13:12,167
The plan was
for AM General to make...
310
00:13:12,334 --> 00:13:13,467
The military Humvee--
311
00:13:13,634 --> 00:13:14,567
...as well as...
312
00:13:14,734 --> 00:13:16,567
The civilian H1 Hummer.
313
00:13:16,734 --> 00:13:20,200
I would regularly
visit the factory, test drive
314
00:13:20,367 --> 00:13:21,701
the various trucks
that they built.
315
00:13:21,868 --> 00:13:23,501
He would bring them to Aspen.
316
00:13:23,667 --> 00:13:26,367
I would drive them
without snow chains.
317
00:13:26,534 --> 00:13:29,767
Up the mountains, there was
deep snow, and it just climbed
318
00:13:29,934 --> 00:13:31,367
up to the top of that mountain.
319
00:13:32,767 --> 00:13:34,367
On the shoulders
of the collaboration
320
00:13:34,534 --> 00:13:36,000
with AM General and Arnold.
321
00:13:36,167 --> 00:13:37,567
They made a few changes.
322
00:13:37,734 --> 00:13:40,167
Then they built
the first Hummer.
323
00:13:40,334 --> 00:13:44,267
And I got not only the first
Hummer, the concept car,
324
00:13:44,434 --> 00:13:46,100
but they also now built
325
00:13:46,267 --> 00:13:48,667
the first Hummer
off the assembly line.
326
00:13:48,834 --> 00:13:51,300
All the workers were there,
and they gave me the key
327
00:13:51,467 --> 00:13:54,100
to the Hummer.
That was a day of celebration.
328
00:13:54,267 --> 00:13:57,167
Everyone was very happy,
and I was very happy.
329
00:13:59,434 --> 00:14:02,467
And so what do you call
the first civilian Humvee built
330
00:14:02,634 --> 00:14:05,100
specifically for the biggest
action star in the world?
331
00:14:05,267 --> 00:14:08,000
Oh, he's the Terminator,
the tough guy,
332
00:14:08,167 --> 00:14:10,701
and this is a tough vehicle.
333
00:14:13,167 --> 00:14:14,767
It was love at first drive,
334
00:14:14,934 --> 00:14:17,367
and Arnold wanted to share
that feeling with the world.
335
00:14:17,534 --> 00:14:19,267
He helped convince AM General
336
00:14:19,434 --> 00:14:22,167
that millions of people
will buy a real off-road car.
337
00:14:22,334 --> 00:14:24,868
The biggest movie star
in the world had just launched
338
00:14:25,033 --> 00:14:26,300
a free ad campaign.
339
00:14:26,467 --> 00:14:29,767
I would use this car
to drive up to a movie premiere,
340
00:14:29,934 --> 00:14:32,000
and then all of a sudden
people saw this car,
341
00:14:32,167 --> 00:14:34,367
and paparazzi
would be photographing it,
342
00:14:34,534 --> 00:14:37,667
and all of a sudden the picture
was out there in the media.
343
00:14:37,834 --> 00:14:40,100
Oh, and speaking
of ad campaigns...
344
00:14:40,267 --> 00:14:41,868
When you've got a real thirst,
345
00:14:42,033 --> 00:14:44,300
nothing can keep you
from the ice-cold citrus taste
346
00:14:44,467 --> 00:14:45,501
of Mellow Yellow.
347
00:14:45,667 --> 00:14:47,901
Mellow Yellow
bought ten vehicles,
348
00:14:48,067 --> 00:14:51,567
and that was the first vehicles
we ever built commercially.
349
00:14:51,734 --> 00:14:53,000
And they were rough.
350
00:14:53,167 --> 00:14:55,567
Me and the Hummer took
a little shortcut.
351
00:14:55,734 --> 00:14:57,801
When I first heard
that AM General was planning
352
00:14:57,968 --> 00:15:01,801
a civilian Hummer, my thought
about it was it was ridiculous.
353
00:15:03,000 --> 00:15:05,000
Until I actually saw it.
354
00:15:05,167 --> 00:15:07,300
The H1 very much looked
like the military version.
355
00:15:07,467 --> 00:15:09,667
A wolf in a field of sheep.
356
00:15:09,834 --> 00:15:12,367
And it very much operated like
the military version.
357
00:15:12,534 --> 00:15:14,000
Climb the steepest hills
358
00:15:14,167 --> 00:15:15,868
and conquer
the toughest terrain.
359
00:15:16,033 --> 00:15:17,868
The Hummer is a military truck.
360
00:15:18,033 --> 00:15:20,501
You can get out of any
situation with the Hummer
361
00:15:20,667 --> 00:15:22,167
in the desert or in the snow.
362
00:15:22,334 --> 00:15:25,000
Especially with unique
features like the...
363
00:15:25,167 --> 00:15:26,868
Central tire inflation system.
364
00:15:27,033 --> 00:15:29,968
You have automatically
inflating or deflating
365
00:15:30,133 --> 00:15:34,000
of the tires from inside to have
more grip to get out of any
366
00:15:34,167 --> 00:15:36,000
kind of a situation.
367
00:15:36,167 --> 00:15:38,968
Go through 30 inches of water,
blast through snow.
368
00:15:39,133 --> 00:15:42,667
Just like with the big deltoids,
with the calves,
369
00:15:42,834 --> 00:15:45,167
the abs sticking out
and all of this stuff.
370
00:15:45,334 --> 00:15:46,567
And it just,
you turn on the engine...
371
00:15:46,734 --> 00:15:48,200
You know, it was
372
00:15:48,367 --> 00:15:50,767
ballsy-sounding.
It was just perfect.
373
00:15:52,767 --> 00:15:55,000
2
Thanks to Arnold's backing,
the H1 had no problem
374
00:15:55,167 --> 00:15:58,501
drawing attention, just not
the kind that ends in a sale,
375
00:15:58,667 --> 00:16:00,400
which left AM General's
marketing team
376
00:16:00,567 --> 00:16:02,000
asking the question...
377
00:16:02,167 --> 00:16:04,767
Who is the H1 Hummer customer?
378
00:16:04,934 --> 00:16:07,067
A Hummer is not for everyone.
379
00:16:07,234 --> 00:16:08,667
- In one word...
- Rich people.
380
00:16:08,834 --> 00:16:10,467
OK, two words.
381
00:16:10,634 --> 00:16:12,000
Add options
and the price climbs
382
00:16:12,167 --> 00:16:15,701
to an eye-popping $91,218.
383
00:16:15,868 --> 00:16:19,501
Which adjusts to $176,000 today.
384
00:16:19,667 --> 00:16:21,367
But even if you were sold
on the price,
385
00:16:21,534 --> 00:16:23,501
good luck finding one
at your local dealership.
386
00:16:23,667 --> 00:16:26,667
In fact, there were only
two ways to buy a Hummer.
387
00:16:26,834 --> 00:16:29,601
Fly to South Bend, Indiana
and take their driving course,
388
00:16:29,767 --> 00:16:32,901
or order one from the Neiman
Marcus Christmas catalog
389
00:16:33,067 --> 00:16:36,267
and fly to South Bend, Indiana
and take their driving course.
390
00:16:36,434 --> 00:16:38,100
Either way, two Hummers made
391
00:16:38,267 --> 00:16:40,767
the perfect his-and-her
holiday gifts.
392
00:16:40,934 --> 00:16:42,400
And it was successful enough.
393
00:16:42,567 --> 00:16:43,801
I mean, at the end,
they didn't sell,
394
00:16:43,968 --> 00:16:44,868
you know, a million
of these cars.
395
00:16:45,033 --> 00:16:46,366
which was
what you really want.
396
00:16:46,367 --> 00:16:49,801
To do that, the Hummer
needed to court a new customer.
397
00:16:49,968 --> 00:16:52,767
And in 1998,
that slightly tamed beast
398
00:16:52,934 --> 00:16:55,367
took center stage
at the Detroit Auto Show.
399
00:16:55,534 --> 00:16:57,501
The buzz was loud enough
to reach the ears
400
00:16:57,667 --> 00:17:00,868
of a high-ranking executive
who made a phone call.
401
00:17:01,033 --> 00:17:02,868
I got a call from Jack Smith,
402
00:17:03,033 --> 00:17:05,000
who was the CEO
of GM at that time.
403
00:17:05,167 --> 00:17:07,167
He says, "Mike, you've been
to the Detroit Auto Show
404
00:17:07,334 --> 00:17:09,100
and seen the reaction
to the Hummer?"
405
00:17:09,267 --> 00:17:11,367
And I go, "Yeah, I have, it's
a-- it's pretty amazing, Jack.
406
00:17:11,534 --> 00:17:13,300
I think there's something
to this brand."
407
00:17:13,467 --> 00:17:15,000
We came up with this idea
408
00:17:15,167 --> 00:17:17,167
that we wanted to buy
the brand from AM General.
409
00:17:17,334 --> 00:17:19,701
General Motors
was all in on the Hummer.
410
00:17:19,868 --> 00:17:23,467
We would design and provide
all parts and engineering,
411
00:17:23,634 --> 00:17:27,367
and in return, we would pay
AM General a manufacturing fee.
412
00:17:27,534 --> 00:17:30,367
General Motors came out
with the H2.
413
00:17:30,534 --> 00:17:32,701
The Hummer
was gonna be a daddy.
414
00:17:34,868 --> 00:17:37,067
Make it smaller,
more user-friendly,
415
00:17:37,234 --> 00:17:39,801
with a nice interior,
but authentic Hummer,
416
00:17:39,968 --> 00:17:41,266
and we could sell a lot of them.
417
00:17:41,267 --> 00:17:43,701
As for the man who had
already sold lots of Hummers,
418
00:17:43,868 --> 00:17:46,601
Arnold agreed to make
about six appearances for Hummer
419
00:17:46,767 --> 00:17:47,767
to launch the H2.
420
00:17:47,934 --> 00:17:49,000
Good to see you.
421
00:17:49,167 --> 00:17:50,367
Became just a huge hit.
422
00:17:52,100 --> 00:17:55,167
I like very much to buy
these Hummers.
423
00:17:55,334 --> 00:17:57,467
And with the H2
hogging the spotlight,
424
00:17:58,701 --> 00:18:01,467
it was time for the civilian
H1 to take a bow.
425
00:18:01,634 --> 00:18:03,567
They thought, if this car is
gonna come to an end,
426
00:18:03,734 --> 00:18:05,267
let's go out
with a blaze of glory.
427
00:18:06,467 --> 00:18:08,367
They decided to come up
with something called
428
00:18:08,534 --> 00:18:09,667
the Hummer Alpha.
429
00:18:10,968 --> 00:18:13,767
They put in the bigger
6.6 liter Duramax engine,
430
00:18:13,934 --> 00:18:17,767
stronger transmission.
It was just bigger and badder.
431
00:18:17,934 --> 00:18:20,767
The beginning of the end
and the last of its kind.
432
00:18:20,934 --> 00:18:23,667
The H2 was now all alone
in the product line,
433
00:18:23,834 --> 00:18:25,801
which didn't
sit right with Mike.
434
00:18:25,968 --> 00:18:28,601
I sold GM on the idea
that we had to do an H3.
435
00:18:29,601 --> 00:18:31,868
And then someone
sold someone
436
00:18:32,033 --> 00:18:33,801
on the H3 marketing campaign
437
00:18:33,968 --> 00:18:36,601
where a robot
impregnates a monster.
438
00:18:36,767 --> 00:18:37,667
Genius.
439
00:18:37,834 --> 00:18:39,467
Well, be it Mike or the robot,
440
00:18:39,634 --> 00:18:41,000
the H3 was conceived
441
00:18:41,167 --> 00:18:43,801
and then in 2006
was delivered right on time.
442
00:18:45,934 --> 00:18:48,100
The H3...
443
00:18:48,267 --> 00:18:49,767
...which was an even
smaller version.
444
00:18:51,467 --> 00:18:53,868
With H1, H2, and H3,
we got a franchise.
445
00:18:54,033 --> 00:18:56,000
A franchise
that would prove short-lived,
446
00:18:56,167 --> 00:18:58,667
undone by a sudden spike
in gas prices,
447
00:18:58,834 --> 00:19:02,100
and the minor inconvenience
of a global financial meltdown.
448
00:19:02,267 --> 00:19:05,000
And eventually, General Motors
just decided to sunset it.
449
00:19:05,167 --> 00:19:09,400
The sun didn't rise again
for the Hummer brand until 2021,
450
00:19:09,567 --> 00:19:10,868
when...
451
00:19:12,334 --> 00:19:13,467
It's been resurrected.
452
00:19:13,634 --> 00:19:16,000
The new all-electric Humvee.
453
00:19:16,167 --> 00:19:17,099
Who would have thought?
454
00:19:17,100 --> 00:19:19,567
The electric Hummer,
it was fantastic.
455
00:19:19,734 --> 00:19:24,901
Because before H1 Hummer
birth the H2, H3, or the EV...
456
00:19:27,133 --> 00:19:30,067
...the Hummer sprang forth
from the military might
457
00:19:30,234 --> 00:19:33,267
of the United States Army's
most trusted workhorse.
458
00:19:33,434 --> 00:19:35,667
It could do things
like no other vehicle.
459
00:19:35,834 --> 00:19:38,000
And there's still nothing
better than the Humvee
460
00:19:38,167 --> 00:19:39,701
when it comes
to the light tactical vehicle
461
00:19:39,868 --> 00:19:40,901
for military requirement.
462
00:19:41,067 --> 00:19:43,868
It was, like,
absolutely phenomenal.
463
00:19:44,033 --> 00:19:45,767
But the Humvee
had another role,
464
00:19:45,934 --> 00:19:48,968
to inspire millions
of Americans.
465
00:19:49,133 --> 00:19:51,667
I love this thing
for all the right reasons.
466
00:19:51,834 --> 00:19:54,968
Rugged, battle-proven,
versatile,
467
00:19:55,133 --> 00:19:57,100
mission-ready, and reliable,
468
00:19:57,267 --> 00:19:58,801
just like the proud
men and women
469
00:19:58,968 --> 00:20:01,467
who've served our country
while driving it.
470
00:20:01,634 --> 00:20:03,701
Let's see what's up here.
471
00:20:06,167 --> 00:20:08,868
Whoo-hoo!
That's it, right there.
472
00:20:09,033 --> 00:20:12,467
That's how you do it.
473
00:20:12,634 --> 00:20:13,868
Wow!
474
00:20:14,033 --> 00:20:17,634
So, thank you, Hummer,
for the adventure.
475
00:20:20,100 --> 00:20:22,567
Thank you, Humvee.
For your service.
476
00:20:24,000 --> 00:20:26,200
And God bless the USA.
477
00:20:27,667 --> 00:20:29,167
Oh!
And I almost forgot...
478
00:20:29,334 --> 00:20:30,667
Thanks, Arnold.
479
00:20:30,834 --> 00:20:32,601
Let's have some fun now.
480
00:20:39,467 --> 00:20:40,400
I kill you!
37433
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