Original subtitles

A dream starts as a spark.

And to you, it's special, to the individual.

When you start to share that with people, a lot of times you don't get the

reaction you would have hoped.

For a lot of people, it's a reaction they weren't looking for, and it crushes

their dreams.

We've become so complacent as a society.

People have forgotten.

that the American dream is still a thing. It's almost like a catch word, a

word.

People don't quiet themselves and think and reflect to figure

out what it is they really want in life and understand and respect that we live

in a country that allows you the opportunity to change your station in

If you have conviction, if you take a risk.

Dreams are imperfect.

They need to be organized.

They need to be set in motion.

And sometimes it's novelty.

Sometimes the burden of bearing a dream

unrealized is greater than the burden of trying it.

I think Jiu -Jitsu is a way of life.

People change. I've seen people change.

I've seen, you know, I've seen people that had no confidence in their selves.

They change. They change. You see, they walk in difference.

The kids starting Jiu -Jitsu, walking the school with their heads down, hands

down, not making eye contact with anyone.

Six months later, they are up, looking up.

tall and proud of themselves, high -fiving everyone as soon as they walk

the door.

I think this sport can do so much for anyone, anyone.

Now, it's not only a sport.

It's way more than that. There's something in there.

And I'm still trying to find out what it is because it drives me crazy.

What happened to me is when I was around 10 years old, I was robbed in the

street by a pocket knife. I had a chain, and I was robbed by a kid probably

smaller than me.

I started having a little anxiety, like I didn't want to leave my house.

And when I say I didn't want to leave my house, I didn't want to leave my house

walking by myself on the street.

Then my parents started to get very concerned about me,

to some psychologists, some psychiatrists in Brazil, until they

guy. And they brought me there. After an hour, he calls my parents back in the

room, and he goes to my parents, he's like, I want you guys to try something.

I want you to bring him to a jiu -jitsu school to try a jiu -jitsu martial art.

Then my father, my parents, my mother, no, he's already tried that. And he

no, no, no, no.

This is different.

So, grabbing me everywhere, start pass.

You can put the weight, you can put the weight. Go, go, go. Go, go, put the

weight, go. Now, look at here.

You are doing, instead of doing this move, hold start.

Instead of doing this move here, look, look my back.

You are doing this, look.

One, and then back. See how you're helping me?

That's what happened.

Do the pop.

The way you did? Yeah, pop.

See the difference? So, first time I met Pete.

He came to videotape the BJJ weekly with me.

I'm sitting down.

So the first guy, the camera, the guys that were helping him, friends with him,

the first guy walk in. I'm like, oh.

The second guy walk in.

And then the freaking third guy walks in that I look like a silverback, walking

like six, seven, 350 pounds, walk through the door. In my mind, I'm like,

please, God.

That one cannot be Pete.

Nice to meet you, Pete Roberts.

My dad was a clam digger, so the town of Gloucester is a fishing village.

We lived in the north shore of Massachusetts up until I was eight years

And it was a blue -collar town.

I was always...

Kind of an art kid. I'd figure out how to schedule my classes so I could spend

all my time in the art room.

My mom was always like, you got to be creative, go outside, you know, do

something, build something, make something.

So that really fit with me and my personality was getting out there and

creative. So my mind was always working. It was never idle. And my hands were

never idle either.

It was a little bit of a...

an entrepreneurial seizure when I started because, again, no business

young kid, training jiu -jitsu, something that was instrumental in

I was as an individual.

I decided, after looking at the jiu -jitsu market, nobody's done anything

this gi, with this uniform in 100 years.

Being a kid who, you know, built things with his hands, I was like, I can do a

better job.

I didn't have any capital to fund it.

And so I took the money from the pre -order, and I looked around for

manufacturers in America. I couldn't find any.

I had sold 200 Gs that didn't exist.

And the first year of business was bringing product in from

Pakistan.

As I was competing in Jiu -Jitsu, I won some tournaments and ended up winning

trials to go to Abu Dhabi to compete.

Just before my match, somebody walked by, and I looked, and they were wearing

origin gi, and there was a different logo on the back.

I remember just thinking, holy, our manufacturer ripped us

off.

I got on a plane, and I decided I'm done competing.

I need to find a way to make this stuff in America.

I've got to find a way to do this. And I remember just that long flight home

from Abu Dhabi, trying to figure out what the angle was and how this could be

done, but knowing that the last thing I was going to do is send another dollar

to Pakistan.

So tell me.

I'm glad I'm not down here asking you for money.

I don't. Hit the deck. How many geese did you sell this week? I don't have

cash anymore.

Used to park right here, double park, to make sure nobody lock us in. This is

like blue collar America, man.

Diners are where people met to talk about life and business and dreams.

For me, Becky's Diner is just an iconic location in Portland, Maine, and it was

just a good, neutral, central meeting point because she has to drive an hour

a half, two hours. I have to drive an hour and a half, two hours, and just

meeting right here.

Hello. Hi, how are you? Good, how are you? Good morning.

I haven't eaten here since last time I was here. Me too, since 2014.

Let me guess. Let me guess. Let me guess. Lobster omelet and horseshoes?

That's it, that's it.

I'm going to do a lobster omelet, I know that.

Yeah, me too.

With sharp cheddar? I just remember the late nights, kind of in the basement,

thinking about how the hell we're going to get to the next day.

And then feeling a sigh of relief coming here.

giving me money to deposit to make payroll or buy an embroidery machine or

whatever else it was. I got comfortable being really uncomfortable.

Yeah. You know?

You know, having to figure it out, what to do, having to figure out where to go,

having to figure out how to get there, the right people, the right people to be

involved in. Man, it took us a week, two weeks to make one gig, to learn how to

make one gig.

I was thinking on the way down here, there's layers.

And being at this diner was like layer one, level one.

And you don't know what's behind this door, this opportunity.

And then as we grew, you go down a deeper layer.

Ten years ago, when we were here, there was just so much friction.

So much friction in every movement, anything we wanted to do.

Whereas now there's less hurdles, but there's more touch points.

And the speed of it, it compounds day after day. So I know that's not going to

stop.

I know it's not going to stop.

And this is our jujitsu gi factory.

So we're the only jujitsu gi manufacturer in America.

Outside of us, there's the manufacturers in Pakistan and manufacturers in China.

But this is American card at work right here.

what's happening he has to build 25 sections it's like 3 500 individual

yarns and it's very detail oriented because you don't want any of the yarns

quit because it has to go from this big warper like a big bobbin onto this

right here then this goes onto the loom and then we weave the fabric

of america

I get a scent of that.

This is really old school stuff right here.

You can buy a three -jar chuck that you just put in, tighten, and it'll be

zeroed. But I've got one, but it's not as accurate as this. It will be a four

-jar.

See, I'm within four thousandths of being, five thousandths of being armed

Everybody today runs CNC, which is automatic, you know, computer generated.

This is old school. You have to do it all yourself.

which is good because I don't know anything about a computer.

Pretty rewarded to take a piece of raw steel and make it the way you want it.

When it all started, I thought he was completely out of his mind.

It's amazing how much it accomplished.

Who thought you could be in the woods of Maine and make geese to start with?

And then he starts talking about boots. Are you kidding me? So he's not.

Can't happen.

And then he's building jeans.

Yeah.

It's easy to sit back and try to chip away at people who are actually doing

something. And the mistake people who are doing something make sometimes is

pay attention to that. Like one thing I love about Pete is I feel like he

understands his purpose and his direction. And he is moving in that

absent what other people are saying, which is exactly the pace that he...

and direction, and strategy that he should be taking, in my mind. So, yeah,

think origin fits perfectly inside of that. They're taking action and

participating as opposed to sitting on the sideline and commenting.

Once we figured out how to build the most durable products in the world, we

simply took that knowledge and we applied it to debt.

And we took that knowledge and we applied it to footwear.

And we took that knowledge and we applied it to hunting garments.

We're not a fashion brand.

We're a utilitarian birth. We're built to work, made for life.

We hope you wear it out. We promise it'll never fail you.

Part of what America is missing, but people are coming back to is they're

back to the land.

But the American hunter only having the option of purchasing product made in

China and Bangladesh and Pakistan and Mexico.

and there being no source for true American -made product and innovations

problem. That's a problem. You have one of the most patriotic industries with no

option that fits the things they believe.

Supplying them with a gear that's durable and that's going to allow them

the job done was essential. So after jujitsu gis and becoming the best in

and boots, it was, we've got to build hunt product.

Morning. I saw your little club this morning.

Thank you. Yeah, I mean, I tried to warn him, but, you know, I should have

communicated it sooner.

Yes, sir.

We're going to peek at our finance.

No.

That's all you get to see.

We keep finance barricaded.

You can hear that. That's the sound of America right there.

What up?

Morning.

I look at factory work as a trade, not as a job. I look at it as a career.

And we've tried to create opportunity for our team members here,

one in particular, this kid, Cameron.

He's probably the only kid in New England that has the knowledge he has.

vessel of knowledge because the old -timer Lenny, who taught him over a

of years, passed away a couple years ago, and he passed it all on to camp.

And when you think about a 20 -plus -year -old kid with that knowledge, and

like the last one in New England, no one else can do what he does.

Right here, we have 3 ,600 yards going across.

We run it at a 24 -pick density.

It's a pretty cool dang weave.

This is the original that I learned.

This is the original one that Lenny showed me how to make.

I got the concept of how to weave based on this pattern itself.

It's pretty awesome to be able to pass down this information. I mean, I went to

school for computer science.

I never expected to be in this kind of manufacturing position.

But being able to pick up a dying wealth of knowledge and kind of just add my

own, you know, input to that and then pass it on to others, it's been pretty

awful. To me, I think the American dream just means to be able to develop what

we started.

Starting from the ground up, continuing to innovate, capturing not only

markets but the mindset of America.

We just want to keep building it up in a way that is productive and allowing

people to have jobs.

And it's crazy to be able to think about how much we're impacting not

only companies, but also individual families.

That's really what we're trying to do as well.

We want to help people grow in a personal life.

Are you proud of that?

Absolutely.

Absolutely proud of that.

So this is our factory store.

It's our little piece of heaven sandbox up here in Farmington, Maine. It's where

we're learning how to merchandise our product line.

The textile started out as a fighter pilot glove, and we kind of re

it for the hunt industry.

It's truly best in class.

I look at all the product, and I think about the people and the working hands

that built it. And I know this product has soul, not because it was built in

America, but because it was built by people who believe in their American

And at origin, this is our American dream.

Anybody can be unstoppable.

The only person stopping you is yourself.

Nobody else.

Listen to you. Listen to yourself.

That's what I believe.

Peach is on a mission.

Peach is on a mission.

He wants to prove, and he's already done, but he wants to prove to everyone

you can manufacture in America.

And Peach wants to leave a legacy.

It's a legacy. And he wants to leave something.

for way longer than us, way longer than our kids, maybe way

longer than our grandkids.

He's in a mission.