Original subtitles

Session 7 So, let's talk about a machine called BX.

BX stands for Brand Experience, which stands for Brand Experience Design.

Collectively refers to all sensations and experiences through brand touch points.

For visual design and psychological experience that can be reminiscent of the brand image through it

It is the totality of design and experience design.

This has a great impact on consumer brand recognition and image images.

Brand experience design includes the following essentials:

The first is the visual outline. It will be a logo, color, font, image, etc.

The second is the auditory key. It will be music and voice.

The third is the olfactory component. It will be a scent.

And the fourth is the tactile element.

It will be the texture of the product, the interior of the store, etc.

Brand experience design takes into account the tastes and needs of consumers.

By harmoniously combining various sensory elements

It is important to convey the values and image of the brand.

This will increase consumers' brand loyalty and

You may lose the continued growth of your brand.

Next is UX.

UX stands for user experience.

When using products, systems, and services

The user's cognitive response, exactly what is expected in terms of use.

In particular, as the number of intangible product and service brands increases,

This has greatly increased the brand experience of customers.

User experience is a product that can be used to describe products, services, systems, etc.

It refers to all the experiences that users feel while using it intuitively.

UX design identifies user needs and inconveniences.

It refers to a design to solve this problem.

To increase user satisfaction and strengthen the brand image

plays an important role.

UX is a very important concept in the field of design along with UI.

It is taking hold.

At the same time, online specialized services and offline brand experience

To increase brand loyalty through communication with customers

More and more brands are contributing.

Often participating in the Seoul Design Festival

Naver, Airbnb, online games, etc.

Offline exhibitions and events are examples.

UX is a translator of customer experience

Meaning customer experience.

This is the feeling that customers feel when using a product or service.

It is a term that collectively refers to satisfaction, experience, and perception.

UX allows companies to

Provide a positive experience through

It plays an important role in increasing customer loyalty.

In order to improve UX, understand the needs and inconveniences of customers.

Various ways to solve things must be explored.

Recently, many companies have taken CX seriously.

Various efforts are being made to improve things.

Especially in the post-purchase experience.

In the case of negative experiences, with very far-reaching information

It is being consumed and shared.

In addition, the company's on-the-wall risk

Directly linked to the perception of arch consumption,

The boycott, which is an active action of consumers, of course.

It has a huge impact on the brand image of companies.

This means that the customer's propensity to consume is as ethical consumption or symbolic consumption.

Because it was converted.

In the end, it is important to create a brand.

How to grow and maintain work

It became a more important issue.

The reason is that you can replace it as much as you want.

This is because there are more competing brands.

Maybe it's not that the brand that has been left behind succeeds.

It is now an era in which well-nurtured brands succeed