Original subtitles

This is the top 6 fashion.

What was their time like?

A generation that is accustomed to using smartphones and videos from birth

And what kind of era did they live in?

And we need to find out what is inherent in their reporters.

Let's take a look at the consumption behavior of each generation.

In the case of the silver generation, stable consumption,

Consumption that seeks practical value.

Because I don't have much financial leeway

It can be seen that it tends to add practical value.

As the baby boomer generation becomes more financially affordable,

It is also the generation that began to consume the brand.

There is a tendency to use consumption to demonstrate social awareness.

Let's take a look at Generation X.

From Generation X, personalization and experience-oriented consumption

A consumer culture of adding began to take shape.

It is also a generation with a growing tendency to express their individuality and add new experiences.

Next is Generation X.

Insist on rational consumption and value price-performance ratio.

It can be seen that the tendency to spend consumption has begun.

And for Gen Z, they crave experience- and sustainability-driven consumption.

Seeking new experiences

It can be seen that they tend to consume with a sense of responsibility for the environment and society.

With their gongs, we can see that the consumption patterns that are conspicuous from direct purchase to resei are also prominent.

There is.

Once again, let's look at the characteristics of each generation.

The babyboo generation makes up 19% of all generations, and

I will be over 58 years old with a focus on analog and a previous life in 1965.

Generation X accounts for about 22.2% of all generations.

These are digital migrants.

Describing the generation born between 1966 and 1980,

Refers to the generation from 43 to 57 years old.

In the case of Generation X, it accounts for 30.7% of all generations.

They are also referred to as digital natives.

These refer to generations born between 1981 and 95.

And Gen Z makes up about 25.5% of all generations, and

They are also called techholics.

It cuts out the generation born between 1996 and 2010.

And Generation Alpha now accounts for around 8.0%.

If you summarize them all, the unique thing is or the simple taste of the gammer,

A generation that adds fun and relieves stress through consumption,

Looking at the female segment in their 20s, which is the main consumer group,

We consume a lot as an act of self-satisfaction and self-worth.

People in their 20s have a relatively high preference for text and images.

Teenagers have a very high preference for video.

People in their 20s perceive it as a piece of content rather than an advertisement.

If blogs have been the most trusted medium so far,

Nowadays, I trust the information I get from my acquaintances the most.

Now I ask my friends in a state where I don't trust anyone.

Is there anyone around who is good at laptops?

In this way, the recommendation of acquaintances is overwhelming.

In fact, as a result of a survey in their 20s, some responded that recommendations from acquaintances are the most reliable source.

Contrary to the shrinking of the traditional advertising market

Social Red has become a new paradigm,

It can be seen that it is gradually moving to show form.

During the advertising market centered on influencers, etc.

Now the fatigue is gradually starting to build up.

In this way, let's take another look at the characteristics of Generation M, the peak generation of consumption.

If Generation M adds buy-and-unique, Generation Z will DIY with themselves and popular

Like YouTube stars, faebuk stars, and TikTok stars

It also adds that he wants to be famous for himself.

From the era of search to the age of social,

We are now moving into the era of show form.

In particular, hyper-personalization is important,

Prefer a personalized selection of products and services,

As an important factor influencing consumption decisions

Adding personalized experiences is becoming more and more prominent.

Consumption patterns to enjoy Tala's moment

If concept consumption was a trend

Rather than enduring and saving for the future as before, the present

Focusing on what I want now

Gaining moment-to-moment satisfaction

I have been consuming with more emphasis

In recent years, it has been seen that this is leading to resell consumption.

This is a phenomenon that also originated from consumer culture.

It is also a prominent phenomenon among the MZ generation.

For example, there will be collaborations with various brands.

Resell consumption and concept consumption, etc.

Practically Seongsu-dong pop-up store

Or with Gentle Monster or various brands

Through previous collaborations

Various consumption experiences as a strategy for the MZ generation

We can see that many brands are adopting it.

Fun and emotional marketing, quick and light branding

And like Easy and Minimal Brand

How many mills understand the consumption pattern of the MZ generation

We need to think about a brand strategy that suits their inclinations.

From a brand and service perspective

What strategy to develop branding

This is the time for in-depth consideration.

This is a transitional period in which the paradigm of information and consumption is rapidly changing.

Image and video information rather than text information is becoming more solid.

In particular, considering the characteristics of the MZ generation, who are also accustomed to consumption,