Original subtitles

Session 5 I would like to talk about who the brand is for, segmentation, target setting, and analysis.

Most of the terms that define the generation refer to the culture and characteristics of the younger generation, which has a completely different way of thinking and behavior.

It appeared as an effort to regulate it.

Generally speaking, it refers to the teenagers and 20s of the time, and these generations of wealthy people are the personality formation system that actively occurs around the age of 17 to 25.

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Generation Z, Generation Y, their future prospects are bleak, they are living in the era of fleeting consumer generations and fleeting marketing.

In this way, brands should closely grasp the background and trend of the times and analyze the lifestyle of the generation that will become the leading consumers.

does.

I would like to classify the generations divided by year and talk about their characteristics.

Those born before 1946, known as the Silver Generation, are referred to as Generation S and older over the age of 77.

It's the Silver Generation. And there are 76 types of baby boomers born between the ages of 58 and 1965, who were born between 1947 and 1965, and are also called the 386 generation.

Let's take a look at their characteristics.

The generation that now accounts for the largest share of the total population and has sought to survive through competition and has become a driving force for economic growth

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And the 43-year-olds born between 1966 and 1980 and 57 types of Generation X grew up in the midst of economic growth, becoming accustomed to consumption and becoming individuals

It is also the generation from which the inclination to ism began.

The N generation of this era, known as the NET GENERATION, refers to the generation born between 1970 and 97, and is known as the N generation of this era.

It is also the generation that grew up together and became the beginning of the generation of digital civilization who know how to handle digital devices proficiently.

This is followed by Generation M, aged 28 to 42 days, born between 1981 and 1995.

They are characterized by growing up in material abundance, being accustomed to encountering and mastering skills, and having a high level of education.

generation.

Next is Gen Z, aged 13 to 27, born between 1996 and 2010.

They are characterized by a generation that has grown up with digital media and is very familiar with social activities through online.

And June 29, 2007, was also the day the iPhone was first released.

As such, Generation Alpha, who was born after 2010, has high access to digital technologies and the Internet, and these technologies

is characterized by active use.

Generation Alpha is also a major generation that will shape the future of the present in the future.

What we will look at here is that the iPhone was first released on June 29, 2007, and in the case of the alpha generation, the existing analog signal

It is also a generation that has never been exposed to firearms.

In order for us to understand Generation Alpha, which will be the next major consumer in the future, we will have to take a look at these events that could be a very big turning point.