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[AUDIO LOGO]
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in New York City in the '90s.
3
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found family in each other.
4
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that's struggling to get by.
5
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that it couldn't be stopped.
6
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the culture, the camaraderie.
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really hit home for me.
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[AUDIO LOGO]
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[PROJECTOR FLICKERING]
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[CAR REVVING]
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[HORN HONKING]
12
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[SIREN BLARING]
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[BUZZING]
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This is going on.
15
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That's going on.
16
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But you are looking this way.
17
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You just have a general view.
18
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of things going on?
19
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[FIREWORK WHISTLING, EXPLODING]
20
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[SKATEBOARD ROLLING]
21
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Jump, jump.
22
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Jump, jump!
23
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Ah, yeah.
24
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[HIP-HOP MUSIC]
25
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[RAPPING]
26
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was all of it.
27
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[CHEERING]
28
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200 people outside.
29
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[RAPPING]
30
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Hip-hop just blew up.
31
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Nas, Biggie, Wu-Tang.
32
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and we were a part of that.
33
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[HIP-HOP MUSIC]
34
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we had heart in the '90s.
35
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(SINGING) Boom shaka laka, yo
36
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We changed skateboarding.
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We changed the slang of it.
38
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(SINGING) Think I won't curse
39
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I'll break out and say puta
40
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Hey, madrigon--
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There were no skateparks.
42
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There were no vert ramps.
43
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Power, pop, the aggression.
44
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[HORNS HONKING]
45
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When I'm walkin' up the block?
46
00:04:14,421 --> 00:04:15,655
The Lord Chief Rocka, number--
47
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that I would never consider.
48
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And that brought a freshness.
49
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without thinking about Supreme.
50
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That's just how it is.
51
00:04:39,012 --> 00:04:40,647
It'd be a skate shop, yeah.
52
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[FIREWORK WHISTLING]
53
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That was our clubhouse.
54
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It was like, our home base.
55
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What's Supreme?
56
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[KASABIAN, "CLUB FOOT"]
57
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of the world caught on.
58
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often counterculture.
59
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You're messing with the enemy
60
00:05:32,432 --> 00:05:35,035
Messin' with my mind, I wake up
61
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Chase down an empty street
62
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Blindly snap the broken beats
63
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Ooh, ah
64
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I'll tell you I want you
65
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Ooh, ah
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Just wanted you near me
67
00:06:08,268 --> 00:06:11,071
Ooh, ah
68
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Just wanted you near me
69
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special happening here.
70
00:06:22,549 --> 00:06:25,218
[CHATTER]
71
00:06:30,924 --> 00:06:32,259
going right here.
72
00:06:34,594 --> 00:06:35,896
East Coast, what, what.
73
00:06:39,499 --> 00:06:41,067
The ones who called it home.
74
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[PENCIL SCRATCHING]
75
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[DOWNTEMPO PIANO MUSIC]
76
00:07:07,494 --> 00:07:09,129
Make sure you're on that list.
77
00:07:09,129 --> 00:07:10,463
Don't waste my fucking time.
78
00:07:18,838 --> 00:07:19,973
Stuff is running out fast.
79
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the puffer jacket.
80
00:07:24,144 --> 00:07:25,145
It's really crazy.
81
00:07:29,950 --> 00:07:31,117
store first.
82
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They get to shop first.
83
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They can buy everything.
84
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can get nothing.
85
00:07:39,459 --> 00:07:40,460
Who's selling it?
86
00:07:40,460 --> 00:07:41,461
Are you selling the item?
87
00:07:41,795 --> 00:07:43,863
Supreme's just a phenomenon.
88
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Fucking world famous.
89
00:07:57,811 --> 00:07:59,079
It's incredible.
90
00:08:00,747 --> 00:08:01,748
Yeah.
91
00:08:05,518 --> 00:08:06,519
This is all hype.
92
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know what they're buying into.
93
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Do athletes?
94
00:08:21,234 --> 00:08:22,235
You know what I'm saying?
95
00:08:32,545 --> 00:08:33,680
skateboarding as a culture.
96
00:08:39,819 --> 00:08:40,820
[SHUTTER SNAP]
97
00:08:40,820 --> 00:08:43,156
[ELECTRIC PIANO MUSIC]
98
00:08:43,156 --> 00:08:44,224
Hello, Alex.
99
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I was like--
100
00:08:48,661 --> 00:08:49,662
was, like, unheard of.
101
00:08:50,597 --> 00:08:51,998
We were weirdos back then.
102
00:08:55,602 --> 00:08:56,603
with it.
103
00:08:59,239 --> 00:09:00,540
Like, I don't understand.
104
00:09:06,379 --> 00:09:07,714
I'm going against the grain.
105
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This is my life.
106
00:09:14,454 --> 00:09:15,455
Got the ball.
107
00:09:19,192 --> 00:09:20,627
[LAUGHTER]
108
00:09:26,866 --> 00:09:27,867
starts in high school.
109
00:09:35,708 --> 00:09:36,709
You know what I'm saying?
110
00:09:41,581 --> 00:09:43,416
my rabbit of inspiration.
111
00:09:43,416 --> 00:09:44,417
Risers for sale.
112
00:09:44,484 --> 00:09:45,485
$8.
113
00:09:46,252 --> 00:09:48,088
A very talented skateboarder.
114
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Like, all, all very good.
115
00:09:52,892 --> 00:09:54,160
OK.
116
00:09:55,728 --> 00:09:56,830
[LAUGHS]
117
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I got $1 for that shit.
118
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What, you got a dollar sign?
119
00:09:59,933 --> 00:10:01,234
It'll make it this trash.
120
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Like, do not cross Pang.
121
00:10:13,446 --> 00:10:15,181
[CHATTER]
122
00:10:15,181 --> 00:10:16,182
[LAUGHS]
123
00:10:19,919 --> 00:10:20,920
What?
124
00:10:21,354 --> 00:10:23,089
Very vibrant, very outgoing.
125
00:10:30,163 --> 00:10:31,698
It's-- it's a special thing.
126
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a professional skateboarder.
127
00:10:41,941 --> 00:10:43,143
She laughed right in my face.
128
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I said, watch.
129
00:10:48,281 --> 00:10:49,282
Ryan.
130
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Skate for eva?
131
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Suck.
132
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Really suck.
133
00:11:03,496 --> 00:11:04,831
young, to be a skateboarder.
134
00:11:13,139 --> 00:11:14,174
12 o'clock at night.
135
00:11:19,012 --> 00:11:20,880
every fucking trick there was.
136
00:11:22,515 --> 00:11:23,917
Just shut up and do it.
137
00:11:23,917 --> 00:11:25,385
That's when I met Steven Cales.
138
00:11:25,718 --> 00:11:26,853
Steven was super good.
139
00:11:37,397 --> 00:11:38,498
Let me tell you a quick story.
140
00:11:45,205 --> 00:11:46,506
could I see your skateboard?
141
00:11:46,873 --> 00:11:48,274
So I rolled on it.
142
00:11:52,111 --> 00:11:53,179
This is my love.
143
00:11:53,179 --> 00:11:54,380
This is what I love doing.
144
00:12:00,553 --> 00:12:01,554
You just go home.
145
00:12:04,891 --> 00:12:06,526
[LAUGHTER]
146
00:12:06,526 --> 00:12:07,527
I love it.
147
00:12:08,895 --> 00:12:09,896
Thank you to that kid.
148
00:12:10,296 --> 00:12:11,297
I feel bad.
149
00:12:19,239 --> 00:12:20,240
Nothing.
150
00:12:22,775 --> 00:12:23,810
And I was like, I am not.
151
00:12:40,927 --> 00:12:41,928
these different boroughs.
152
00:12:43,963 --> 00:12:44,998
and then we skated together.
153
00:13:09,756 --> 00:13:10,857
like, opened up my eyes.
154
00:13:10,857 --> 00:13:12,492
[RAPPING]
155
00:13:25,004 --> 00:13:26,372
skating whatever we wanted to.
156
00:13:35,481 --> 00:13:36,649
just skateboarding miles.
157
00:13:37,850 --> 00:13:38,985
Hey, kid.
158
00:13:55,601 --> 00:13:56,602
like, our age.
159
00:14:03,109 --> 00:14:04,110
If they got beef--
160
00:14:06,612 --> 00:14:07,613
You would go up.
161
00:14:12,652 --> 00:14:14,020
He'd have some wheels around.
162
00:14:14,320 --> 00:14:15,321
He'd have some trucks.
163
00:14:35,007 --> 00:14:36,976
Oh, that dude was hilarious.
164
00:14:47,420 --> 00:14:48,488
and everything.
165
00:14:48,855 --> 00:14:49,856
Let's see.
166
00:14:58,531 --> 00:14:59,932
boards, like, on the ceiling.
167
00:15:06,539 --> 00:15:07,874
Um--
168
00:15:14,447 --> 00:15:15,681
Everybody's going to hang out.
169
00:15:17,049 --> 00:15:18,718
this thing because we love it.
170
00:15:23,956 --> 00:15:25,458
for the kids that skated.
171
00:15:28,594 --> 00:15:31,030
do art shows for the kids.
172
00:15:31,464 --> 00:15:33,065
So way ahead of the curve.
173
00:15:35,568 --> 00:15:36,569
at skate shops.
174
00:15:36,569 --> 00:15:38,371
[DOWNTEMPO PIANO MUSIC]
175
00:15:53,753 --> 00:15:55,087
We'd be there every day.
176
00:15:55,321 --> 00:15:56,322
Every day.
177
00:15:58,791 --> 00:15:59,792
were a high school dropout.
178
00:16:07,467 --> 00:16:09,001
had hard lives, man.
179
00:16:09,902 --> 00:16:11,170
What if I skate there?
180
00:16:11,170 --> 00:16:12,171
No!
181
00:16:14,006 --> 00:16:15,341
[LAUGHS]
182
00:16:19,312 --> 00:16:20,446
just go straight to the city.
183
00:16:26,486 --> 00:16:28,154
I'm young Eddie Murphy.
184
00:16:28,154 --> 00:16:31,457
[LAUGHS]
185
00:16:49,275 --> 00:16:50,710
Harold was a character.
186
00:16:50,710 --> 00:16:51,711
He had flair.
187
00:16:53,880 --> 00:16:55,815
Harold Hunter made you feel--
188
00:16:57,884 --> 00:16:58,885
feel like your best friend.
189
00:17:01,954 --> 00:17:03,456
East Side and skateboarding.
190
00:17:05,791 --> 00:17:08,027
passion about skateboarding.
191
00:17:11,297 --> 00:17:12,999
and did it and dealt with it.
192
00:17:15,468 --> 00:17:16,469
you know?
193
00:17:20,573 --> 00:17:22,041
always living by your wits.
194
00:17:29,815 --> 00:17:31,584
York in the '80s, little--
195
00:17:32,184 --> 00:17:33,185
little snippets.
196
00:17:47,333 --> 00:17:49,535
Like, California was the king.
197
00:17:59,278 --> 00:18:00,580
they were number one, globally.
198
00:18:01,047 --> 00:18:02,415
This is who the pros were.
199
00:18:15,127 --> 00:18:16,262
It was mesmerizing.
200
00:18:31,577 --> 00:18:32,912
It was this big gap.
201
00:18:33,646 --> 00:18:34,814
They had skate parks.
202
00:18:34,981 --> 00:18:35,982
They had ramps.
203
00:18:41,721 --> 00:18:42,722
the companies.
204
00:18:45,891 --> 00:18:47,893
It was, hey, hit this.
205
00:18:47,893 --> 00:18:48,894
Do what you can.
206
00:18:50,763 --> 00:18:52,098
[HORN HONKING]
207
00:18:52,098 --> 00:18:53,566
Nothing was optimized.
208
00:18:53,566 --> 00:18:54,967
[TRACTOR BEEPING]
209
00:18:54,967 --> 00:18:56,435
New York Fucking City, hey.
210
00:19:10,483 --> 00:19:11,651
Not to mention the vibe.
211
00:19:15,021 --> 00:19:17,423
quicker, and more dangerous.
212
00:19:19,525 --> 00:19:20,593
And it's rough.
213
00:19:20,960 --> 00:19:22,028
[CAR TIRES SCREECHING]
214
00:19:25,364 --> 00:19:26,365
was the SHUT crew.
215
00:19:29,135 --> 00:19:31,303
like, oh, that's-- that's ill.
216
00:19:40,312 --> 00:19:41,614
and the surrounding areas.
217
00:19:44,650 --> 00:19:46,252
from California to make it.
218
00:19:48,287 --> 00:19:49,288
They just were different.
219
00:19:49,288 --> 00:19:50,456
The brand was different.
220
00:19:59,598 --> 00:20:01,100
skateboard before.
221
00:20:01,434 --> 00:20:02,935
It's city-inspired.
222
00:20:05,638 --> 00:20:06,639
that we were living.
223
00:20:12,778 --> 00:20:13,779
We just want to skate.
224
00:20:20,853 --> 00:20:21,987
doing it out of New York City.
225
00:20:41,173 --> 00:20:42,842
was a fucking shithole.
226
00:20:46,479 --> 00:20:47,847
during tonight's rush hour.
227
00:20:47,847 --> 00:20:49,381
Homelessness, drugs, crime.
228
00:20:51,517 --> 00:20:52,818
[SIREN BLARING]
229
00:21:02,328 --> 00:21:03,362
because they were addicts.
230
00:21:04,096 --> 00:21:05,664
I had to learn to survive.
231
00:21:05,664 --> 00:21:07,500
[HIP-HOP MUSIC]
232
00:21:10,736 --> 00:21:12,404
a product of the environment.
233
00:21:15,708 --> 00:21:16,876
[RAPPING]
234
00:21:19,245 --> 00:21:21,213
kids who are kind of AWOL.
235
00:21:29,688 --> 00:21:30,756
looked out after each other.
236
00:21:30,756 --> 00:21:32,057
We always looked out.
237
00:21:37,062 --> 00:21:38,130
always going to have my back.
238
00:21:41,634 --> 00:21:42,635
[SIREN BLARING]
239
00:21:45,137 --> 00:21:46,272
happening at the same time.
240
00:21:46,272 --> 00:21:49,308
[HIP-HOP MUSIC]
241
00:21:53,312 --> 00:21:54,413
nobody turned out to be clean
242
00:21:54,413 --> 00:21:55,381
Was not--
243
00:21:55,381 --> 00:21:56,582
I hung out Lower East side.
244
00:21:58,551 --> 00:22:00,085
'80s was totally different.
245
00:22:00,085 --> 00:22:01,253
It's not like it is now.
246
00:22:10,729 --> 00:22:11,730
everything was there.
247
00:22:15,301 --> 00:22:16,302
You got fashion.
248
00:22:16,468 --> 00:22:17,469
You got music.
249
00:22:20,806 --> 00:22:22,007
into our skate shop.
250
00:22:33,085 --> 00:22:34,620
[ESSEL, "TRY"]
251
00:22:37,189 --> 00:22:39,191
(SINGING) --to get
252
00:22:39,191 --> 00:22:45,497
away Yeah
253
00:22:45,497 --> 00:22:49,301
Don't you ever try to get away
254
00:22:52,271 --> 00:22:53,839
for the love of skateboarding.
255
00:23:00,846 --> 00:23:01,847
There's no way.
256
00:23:08,153 --> 00:23:09,521
which we were well aware of.
257
00:23:10,789 --> 00:23:12,057
to get paid and shit, right?
258
00:23:12,725 --> 00:23:14,126
So I shut it down.
259
00:23:15,995 --> 00:23:17,730
SKATE NYC went out of business.
260
00:23:21,533 --> 00:23:22,534
Benji's was a wrap.
261
00:23:22,534 --> 00:23:23,535
OD's was a wrap.
262
00:23:23,736 --> 00:23:24,904
We had no-- zero skate shops.
263
00:23:24,904 --> 00:23:26,505
Nothing.
264
00:23:28,908 --> 00:23:30,142
'80s, that's when it died.
265
00:23:34,713 --> 00:23:35,714
Skateboarding does that.
266
00:23:40,986 --> 00:23:42,421
And that's been our history.
267
00:23:42,821 --> 00:23:43,989
It happened quickly.
268
00:23:53,365 --> 00:23:54,366
was around '91.
269
00:24:07,046 --> 00:24:08,180
hard to keep it going.
270
00:24:12,451 --> 00:24:13,519
You know, I was in it for life.
271
00:24:13,786 --> 00:24:15,020
That's all I wanted to do.
272
00:24:15,287 --> 00:24:16,288
I wanted to go pro.
273
00:24:16,588 --> 00:24:18,057
I wanted to live the lifestyle.
274
00:24:18,424 --> 00:24:20,225
This is my-- my dream.
275
00:24:21,060 --> 00:24:23,228
Fall, get up.
276
00:24:23,228 --> 00:24:25,130
Fall, get up, and get up.
277
00:24:25,130 --> 00:24:27,700
(SINGING) Try to get away
278
00:24:34,306 --> 00:24:35,541
of abject (LAUGHING) failure.
279
00:24:35,541 --> 00:24:38,077
(SINGING) --try to get away
280
00:24:38,077 --> 00:24:39,078
[LAUGHTER]
281
00:24:39,078 --> 00:24:40,479
(SINGING) Yeah
282
00:25:19,084 --> 00:25:20,119
kind of came together.
283
00:25:27,259 --> 00:25:28,427
It's going to go with the flow.
284
00:25:34,299 --> 00:25:35,434
it's riding down the street.
285
00:25:53,452 --> 00:25:54,453
skating stuff.
286
00:26:00,325 --> 00:26:01,994
swag was and shit like that.
287
00:26:02,761 --> 00:26:03,762
Like that?
288
00:26:05,531 --> 00:26:06,532
You got it.
289
00:26:18,043 --> 00:26:19,378
[OMINOUS MUSIC]
290
00:26:27,619 --> 00:26:28,620
to meet through skating.
291
00:26:28,620 --> 00:26:29,621
Is it scary?
292
00:26:29,788 --> 00:26:30,722
Oh yeah.
293
00:26:30,889 --> 00:26:32,291
Shocking, how good they were.
294
00:26:35,561 --> 00:26:36,829
to set up the new New York.
295
00:26:44,403 --> 00:26:46,138
You knew it by seeing it.
296
00:26:47,072 --> 00:26:48,640
This was some New York shit.
297
00:26:49,475 --> 00:26:50,909
So this is '93.
298
00:26:56,748 --> 00:26:57,916
to come in and eat our lunch.
299
00:26:58,350 --> 00:26:59,318
Oh!
300
00:26:59,318 --> 00:27:00,719
[CHUCKLES]
301
00:27:00,719 --> 00:27:01,720
[CHATTER]
302
00:27:08,227 --> 00:27:09,495
And that's it.
303
00:27:09,495 --> 00:27:10,662
The dam is breaking.
304
00:27:13,565 --> 00:27:14,766
going to be New York first.
305
00:27:17,269 --> 00:27:19,438
OK, Rodney, Eli, let's go.
306
00:27:22,107 --> 00:27:23,442
[DOOR PHONE BUZZES]
307
00:27:23,442 --> 00:27:24,443
Who is it?
308
00:27:24,443 --> 00:27:25,444
Hernandez.
309
00:27:26,612 --> 00:27:28,547
So Eli and I got started.
310
00:27:41,860 --> 00:27:42,861
to the rest of the world.
311
00:28:02,314 --> 00:28:03,649
that was going on at the time.
312
00:28:25,437 --> 00:28:26,438
Uh-oh.
313
00:28:26,905 --> 00:28:27,906
Uh-oh!
314
00:28:28,340 --> 00:28:29,341
Uh-oh!
315
00:28:29,675 --> 00:28:30,676
Meet Terry!
316
00:28:30,976 --> 00:28:34,346
[DRUMS, COWBELL]
317
00:28:37,749 --> 00:28:39,084
[CHEERING]
318
00:28:41,353 --> 00:28:42,454
We got Zoo York in the house.
319
00:28:42,454 --> 00:28:43,522
We got Zoo York.
320
00:28:43,855 --> 00:28:44,856
Right, right.
321
00:28:47,526 --> 00:28:48,961
[LAUGHS]
322
00:28:48,961 --> 00:28:50,429
[LAUGHTER]
323
00:29:07,980 --> 00:29:08,981
were out of our minds.
324
00:29:08,981 --> 00:29:10,015
[LAUGHS]
325
00:29:10,015 --> 00:29:11,216
You got the whole package.
326
00:29:24,730 --> 00:29:25,731
being New Yorkers.
327
00:29:26,632 --> 00:29:27,633
Get out of here.
328
00:29:28,400 --> 00:29:29,401
[SHOUTING]
329
00:29:29,401 --> 00:29:30,402
You motherfucker!
330
00:29:39,911 --> 00:29:40,912
Oh my god.
331
00:29:48,387 --> 00:29:50,088
hey, what are these guys doing?
332
00:29:54,926 --> 00:29:56,995
a totally different aesthetic.
333
00:29:56,995 --> 00:29:57,996
It's cool, right?
334
00:30:08,173 --> 00:30:09,574
it doesn't matter what you are
335
00:30:09,574 --> 00:30:10,676
Get yourself a good car
336
00:30:11,943 --> 00:30:12,911
Woo!
337
00:30:15,847 --> 00:30:16,848
side of the Brooklyn Bridge.
338
00:30:19,451 --> 00:30:20,452
to be the best skate spot.
339
00:30:20,452 --> 00:30:21,453
Hey!
340
00:30:21,553 --> 00:30:22,554
Yeah.
341
00:30:30,962 --> 00:30:31,963
It was crazy.
342
00:30:43,208 --> 00:30:44,209
(LAUGHING) Oh!
343
00:30:44,576 --> 00:30:45,577
Yeah.
344
00:30:45,610 --> 00:30:46,611
I was a young one.
345
00:30:50,682 --> 00:30:52,184
So I was under their wing.
346
00:30:52,184 --> 00:30:53,185
You've gotta concentrate.
347
00:31:00,258 --> 00:31:01,593
your motherfucking head off.
348
00:31:04,730 --> 00:31:05,731
What?
349
00:31:12,637 --> 00:31:13,638
Yeah.
350
00:31:13,872 --> 00:31:14,873
Get back down.
351
00:31:18,143 --> 00:31:19,611
moment of change.
352
00:31:21,113 --> 00:31:22,214
There's more skaters now.
353
00:31:22,214 --> 00:31:23,215
Wu-Tang.
354
00:31:23,215 --> 00:31:24,216
[CHUCKLES]
355
00:31:24,216 --> 00:31:25,283
It's growing day by day.
356
00:31:33,392 --> 00:31:34,926
to like, hang out and skate.
357
00:31:36,228 --> 00:31:37,229
Yankees and Mets, right?
358
00:31:37,229 --> 00:31:38,230
Anaheim Angels.
359
00:31:46,071 --> 00:31:48,006
and bricks and cold weather.
360
00:31:59,785 --> 00:32:02,621
But, um, there's no skate shop.
361
00:32:03,021 --> 00:32:06,024
[LAUGHS] There's no skate shop.
362
00:32:06,358 --> 00:32:09,828
[DOWNTEMPO MUSIC]
363
00:32:16,768 --> 00:32:18,103
My nickname is Chappy.
364
00:32:27,345 --> 00:32:28,346
What the fuck is this dude?
365
00:32:29,781 --> 00:32:30,782
What the fuck?
366
00:32:39,858 --> 00:32:40,859
at that time.
367
00:32:48,233 --> 00:32:50,035
York in the early 1980s.
368
00:32:54,506 --> 00:32:56,074
very early streetwear stuff.
369
00:33:01,680 --> 00:33:04,182
[SHUTTER SNAP]
370
00:33:04,182 --> 00:33:05,684
We just had the flyest shit.
371
00:33:19,498 --> 00:33:21,032
and James refused it.
372
00:33:42,187 --> 00:33:43,722
skate cultural brands.
373
00:33:51,062 --> 00:33:52,597
It was a real lifestyle brand.
374
00:33:56,535 --> 00:33:57,536
the statements.
375
00:34:20,725 --> 00:34:22,227
it because everybody else did.
376
00:34:40,845 --> 00:34:42,280
that could sort of build up.
377
00:34:43,114 --> 00:34:45,183
[RAPPING]
378
00:34:51,356 --> 00:34:52,357
a skateboard shop?
379
00:34:52,958 --> 00:34:55,260
And I'm like, fuck yeah.
380
00:35:01,199 --> 00:35:02,701
It'd be a skate shop, yeah.
381
00:35:07,973 --> 00:35:10,141
So looking for locations.
382
00:35:17,515 --> 00:35:18,516
Supreme.
383
00:35:19,150 --> 00:35:20,151
Supreme.
384
00:35:20,518 --> 00:35:21,519
Supreme.
385
00:35:35,567 --> 00:35:36,668
version of this thing.
386
00:35:48,313 --> 00:35:49,314
you know what I mean?
387
00:35:52,517 --> 00:35:54,085
Supreme, you know.
388
00:36:02,827 --> 00:36:03,862
This was, like, space.
389
00:36:04,029 --> 00:36:05,030
People could skate.
390
00:36:05,263 --> 00:36:06,498
Pretty much an empty street.
391
00:36:06,498 --> 00:36:07,932
There was a hair salon.
392
00:36:08,433 --> 00:36:09,534
There was a furniture store.
393
00:36:09,901 --> 00:36:10,902
There was a pop shop.
394
00:36:16,241 --> 00:36:17,242
Pfft!
395
00:36:29,988 --> 00:36:31,356
Supreme was.
396
00:36:39,164 --> 00:36:40,165
I don't see anything.
397
00:36:40,331 --> 00:36:41,666
Was skating the wrong way.
398
00:36:41,666 --> 00:36:43,034
I asked a lady.
399
00:36:44,369 --> 00:36:45,403
I see this, like, store.
400
00:36:48,039 --> 00:36:49,040
over the windows.
401
00:36:49,541 --> 00:36:50,775
And it says Supreme on it.
402
00:36:55,914 --> 00:36:57,215
modern skateboard shop.
403
00:36:57,515 --> 00:36:58,516
This is sick!
404
00:37:03,521 --> 00:37:04,689
Is this a gallery?
405
00:37:12,931 --> 00:37:15,467
to the walls, a catastrophe.
406
00:37:17,535 --> 00:37:20,472
[DOWNTEMPO MUSIC]
407
00:37:35,887 --> 00:37:38,490
It was a legitimate skate shop.
408
00:37:42,660 --> 00:37:43,795
but here's high school.
409
00:37:44,129 --> 00:37:45,563
[SHUTTER SNAP]
410
00:37:47,298 --> 00:37:48,833
out and do skate shop shit.
411
00:37:53,071 --> 00:37:54,172
if you didn't want to.
412
00:37:59,744 --> 00:38:00,745
It's doing good.
413
00:38:01,079 --> 00:38:02,514
Now we got the skate shop.
414
00:38:02,514 --> 00:38:04,516
[CHATTER]
415
00:38:11,289 --> 00:38:12,357
going to go fucking skate.
416
00:38:12,357 --> 00:38:13,525
Do that shit, Mike.
417
00:38:14,359 --> 00:38:15,360
Yeah!
418
00:38:16,261 --> 00:38:17,262
Yeah, kid.
419
00:38:17,262 --> 00:38:18,696
[LAUGHS]
420
00:38:24,936 --> 00:38:27,472
[HIP-HOP MUSIC]
421
00:38:27,472 --> 00:38:28,640
Everyone would be there.
422
00:38:31,709 --> 00:38:32,777
you will go to Supreme.
423
00:38:36,981 --> 00:38:39,217
[LAUGHING]
424
00:38:41,186 --> 00:38:42,320
[UPBEAT HIP-HOP MUSIC]
425
00:38:42,320 --> 00:38:43,321
[RAPPING]
426
00:38:43,321 --> 00:38:45,490
(SINGING) I'm just saying
427
00:38:57,702 --> 00:38:59,070
and get taken care of.
428
00:38:59,470 --> 00:39:02,740
[DOWNTEMPO MUSIC]
429
00:39:04,809 --> 00:39:05,810
You knew every skater.
430
00:39:07,979 --> 00:39:08,980
or maybe another spot.
431
00:39:15,220 --> 00:39:16,354
was a part of us.
432
00:39:28,933 --> 00:39:29,934
it was cool.
433
00:39:31,269 --> 00:39:32,337
We could trust each other.
434
00:39:39,844 --> 00:39:40,845
Nothing.
435
00:39:45,350 --> 00:39:46,918
There was no reputation.
436
00:39:48,052 --> 00:39:49,053
You know?
437
00:39:53,358 --> 00:39:54,392
that come along with it.
438
00:39:57,095 --> 00:39:58,096
Yeah!
439
00:39:59,097 --> 00:40:00,598
[FIREWORK EXPLODES]
440
00:40:00,598 --> 00:40:02,066
[SHOUTING]
441
00:40:05,536 --> 00:40:06,537
[FIREWORK EXPLODES]
442
00:40:06,537 --> 00:40:07,538
Whoa!
443
00:40:07,538 --> 00:40:09,040
That was dope, right there.
444
00:40:12,410 --> 00:40:13,811
[DOWNTEMPO MUSIC]
445
00:40:18,950 --> 00:40:20,985
[SHOUTING]
446
00:40:20,985 --> 00:40:21,986
There's a taxi!
447
00:40:25,757 --> 00:40:26,758
we wanted.
448
00:40:28,626 --> 00:40:29,627
as we took care of the store.
449
00:40:29,627 --> 00:40:30,628
Couldn't be messy.
450
00:40:35,099 --> 00:40:36,434
there was a problem.
451
00:40:36,434 --> 00:40:37,568
James was a perfectionist.
452
00:40:42,740 --> 00:40:43,741
it looks better.
453
00:40:48,746 --> 00:40:52,083
[DOWNTEMPO MUSIC]
454
00:40:58,156 --> 00:40:59,457
That's really your only job.
455
00:41:11,703 --> 00:41:13,137
I don't think I was bloodshot.
456
00:41:28,052 --> 00:41:29,487
(HIGH-PITCHED) Jesse.
457
00:41:29,487 --> 00:41:31,289
[LAUGHS]
458
00:41:31,289 --> 00:41:32,790
I can't stand the rain.
459
00:41:36,961 --> 00:41:37,996
Go in the back and go to bed.
460
00:41:37,996 --> 00:41:40,465
[DOWNTEMPO MUSIC]
461
00:41:40,465 --> 00:41:42,834
Oh, oh, oh, let's go.
462
00:41:44,635 --> 00:41:46,270
happening at the store, but--
463
00:41:53,978 --> 00:41:54,979
Huh?
464
00:41:56,848 --> 00:41:57,949
Original OG.
465
00:41:57,949 --> 00:41:58,950
That's right.
466
00:41:59,317 --> 00:42:00,785
Could be a lot worse, the--
467
00:42:01,052 --> 00:42:02,220
I gotta put this down.
468
00:42:14,532 --> 00:42:15,900
anyone who could help you.
469
00:42:24,142 --> 00:42:25,143
don't come in here.
470
00:42:25,143 --> 00:42:27,078
[CHATTER]
471
00:42:32,483 --> 00:42:33,484
This is our shop.
472
00:42:33,484 --> 00:42:35,553
4 times, 4 times 5.
473
00:42:35,887 --> 00:42:37,255
I got 40.
474
00:42:37,588 --> 00:42:40,191
I got 47 on your left.
475
00:42:46,097 --> 00:42:47,365
or Westchester or Jersey.
476
00:42:47,365 --> 00:42:48,699
You're like, oh, this is nice.
477
00:42:48,699 --> 00:42:49,667
What do you do here?
478
00:42:52,036 --> 00:42:53,037
[LAUGHS]
479
00:42:53,037 --> 00:42:54,338
They were not polite.
480
00:42:55,106 --> 00:42:56,374
This is our rules.
481
00:43:00,445 --> 00:43:01,546
We don't-- we don't care.
482
00:43:01,913 --> 00:43:02,947
We don't need your money here.
483
00:43:02,947 --> 00:43:03,948
My store.
484
00:43:09,253 --> 00:43:10,388
Nope, leave, bye.
485
00:43:20,298 --> 00:43:21,299
I was an asshole.
486
00:43:21,799 --> 00:43:22,800
I was an asshole.
487
00:43:27,371 --> 00:43:28,372
and he liked it.
488
00:43:33,077 --> 00:43:34,078
from the street.
489
00:43:37,081 --> 00:43:38,483
made Supreme what it was.
490
00:43:39,417 --> 00:43:40,384
Hey, like--
491
00:43:41,252 --> 00:43:42,253
What's up, James?
492
00:43:57,301 --> 00:43:58,669
Who's James Jebbia, right?
493
00:44:08,813 --> 00:44:10,581
[LAUGHS] You crazy, man?
494
00:44:12,750 --> 00:44:14,852
like, the Wizard of Oz, right?
495
00:44:28,866 --> 00:44:29,867
The evil genius.
496
00:44:34,338 --> 00:44:35,339
a great dude.
497
00:44:35,606 --> 00:44:37,008
Super humble, smart.
498
00:44:56,694 --> 00:44:57,728
to call it on the streets.
499
00:45:00,198 --> 00:45:01,365
that follows their attitude?
500
00:45:01,365 --> 00:45:02,366
Hey, man.
501
00:45:02,667 --> 00:45:03,668
What's up, J?
502
00:45:10,641 --> 00:45:11,809
things that went on boards.
503
00:45:30,228 --> 00:45:31,896
He never skateboarded with us.
504
00:45:31,896 --> 00:45:34,265
He wanted us to wear his shit.
505
00:45:34,265 --> 00:45:35,499
Goddammit, ain't got on me.
506
00:45:39,737 --> 00:45:41,005
and I want them to wear it.
507
00:45:41,372 --> 00:45:42,707
I know that for a fact.
508
00:45:43,207 --> 00:45:46,344
[GANG STARR, "FULL CLIP"]
509
00:45:47,011 --> 00:45:48,012
Yeah, Ryan Hickey.
510
00:45:56,554 --> 00:45:57,888
were the ones to represent.
511
00:46:07,365 --> 00:46:08,366
to bring the brand.
512
00:46:09,367 --> 00:46:10,534
Time to raise the stakes again.
513
00:46:10,801 --> 00:46:11,902
Fatten my plate again
514
00:46:13,738 --> 00:46:15,806
G-A-N-G to the Starr, son
515
00:46:26,584 --> 00:46:27,785
yeah, so what about this guy?
516
00:46:27,785 --> 00:46:28,786
And what about that guy?
517
00:46:34,091 --> 00:46:35,559
wore things that, uh--
518
00:46:37,962 --> 00:46:38,963
you know?
519
00:46:38,963 --> 00:46:39,964
Is this shining?
520
00:46:41,232 --> 00:46:42,433
Butter.
521
00:46:42,433 --> 00:46:43,668
'Cause don't get it twisted.
522
00:46:45,303 --> 00:46:46,304
Not me.
523
00:46:47,338 --> 00:46:48,339
Niggas would hate me.
524
00:46:50,441 --> 00:46:51,442
like kids from the hood.
525
00:46:51,442 --> 00:46:52,443
(SINGING) It's all good
526
00:46:52,443 --> 00:46:53,778
In this business of rep
527
00:47:06,524 --> 00:47:07,525
(SINGING) It's all good
528
00:47:07,525 --> 00:47:08,859
So I suggest you take a rest
529
00:47:08,859 --> 00:47:09,994
So if you stand in my way
530
00:47:09,994 --> 00:47:10,995
I'm going to have to spray
531
00:47:12,963 --> 00:47:14,031
You're going to have to pray
532
00:47:14,031 --> 00:47:15,032
Since back--
533
00:47:30,948 --> 00:47:32,850
That was my Wu-Tang Clan.
534
00:47:32,850 --> 00:47:33,851
Facts.
535
00:47:33,851 --> 00:47:35,086
(SINGING) Full clip
536
00:47:35,086 --> 00:47:36,520
Do you want to mess with this?
537
00:47:36,520 --> 00:47:37,655
Gang Starr
538
00:47:37,655 --> 00:47:40,358
I'm one of the best yet
539
00:47:40,358 --> 00:47:41,959
I'm nice like that
540
00:47:41,959 --> 00:47:42,960
It's all good
541
00:47:42,960 --> 00:47:44,028
In this business of rap
542
00:47:44,028 --> 00:47:45,029
The full clip
543
00:47:53,537 --> 00:47:55,005
(SINGING) Full clip
544
00:47:59,477 --> 00:48:00,478
and we were drinking.
545
00:48:05,683 --> 00:48:06,884
It was very similar to that.
546
00:48:15,059 --> 00:48:16,394
into the mainstream?
547
00:48:16,394 --> 00:48:18,396
[UPBEAT MUSIC]
548
00:48:20,965 --> 00:48:21,999
to get their message across.
549
00:48:30,708 --> 00:48:32,009
Korine and Larry Clark.
550
00:48:40,484 --> 00:48:41,852
for the past year or two.
551
00:48:46,157 --> 00:48:47,224
are coming into play.
552
00:48:50,761 --> 00:48:51,896
we're making a movie.
553
00:48:58,369 --> 00:48:59,503
he wanted to be an actor.
554
00:48:59,503 --> 00:49:00,504
I knew that.
555
00:49:03,174 --> 00:49:04,175
What you want to do now?
556
00:49:06,377 --> 00:49:07,378
Yo, you hungry?
557
00:49:07,711 --> 00:49:08,879
I'm fucking starving, yo.
558
00:49:08,879 --> 00:49:09,880
Wait up a second.
559
00:49:09,880 --> 00:49:10,881
I'm taking a piss.
560
00:49:38,742 --> 00:49:40,277
Showing it how it was, really.
561
00:49:46,050 --> 00:49:47,051
Ooh.
562
00:49:49,587 --> 00:49:50,888
to do when we were younger.
563
00:49:53,491 --> 00:49:54,825
You're living just reckless.
564
00:49:57,094 --> 00:49:58,295
I was supposed to play myself.
565
00:49:58,762 --> 00:49:59,763
Can I get a light, though?
566
00:49:59,763 --> 00:50:00,764
[LAUGHS]
567
00:50:10,774 --> 00:50:11,775
Put it that way.
568
00:50:14,478 --> 00:50:15,613
can't get locked down.
569
00:50:23,621 --> 00:50:24,755
So it was no--
570
00:50:26,857 --> 00:50:27,958
It was just us being us.
571
00:50:28,325 --> 00:50:29,827
I didn't think nothing of it.
572
00:50:38,536 --> 00:50:39,537
Critics love it.
573
00:50:39,537 --> 00:50:40,671
So do audiences.
574
00:50:47,778 --> 00:50:48,779
in the film industry.
575
00:50:52,149 --> 00:50:53,551
It was showing real life.
576
00:50:57,187 --> 00:50:58,789
Sex, drinking, drugs.
577
00:51:01,825 --> 00:51:03,494
feels absolutely authentic.
578
00:51:05,729 --> 00:51:06,730
for today's youth.
579
00:51:06,730 --> 00:51:07,731
It's very disturbing.
580
00:51:07,731 --> 00:51:08,732
Is it bad for kids?
581
00:51:10,868 --> 00:51:11,869
Do you think?
582
00:51:14,305 --> 00:51:15,306
are doing.
583
00:51:28,919 --> 00:51:30,020
That's the, um, first poster.
584
00:51:30,220 --> 00:51:31,221
Yeah.
585
00:51:32,856 --> 00:51:33,857
Oh yeah, 140.
586
00:51:35,726 --> 00:51:37,027
Europe, like--
587
00:51:38,662 --> 00:51:40,030
the moment for everybody.
588
00:51:44,668 --> 00:51:46,170
[APPLAUSE]
589
00:51:48,939 --> 00:51:49,940
Thank you.
590
00:51:53,611 --> 00:51:54,945
Harold loved the attention.
591
00:51:54,945 --> 00:51:55,946
Harold loved this shit.
592
00:52:01,251 --> 00:52:02,720
Do you seen Kids?
593
00:52:02,720 --> 00:52:03,787
[SHUTTER SNAPS]
594
00:52:03,787 --> 00:52:04,788
Should they go that way?
595
00:52:07,625 --> 00:52:08,626
It really did.
596
00:52:10,694 --> 00:52:12,062
It put our crew on the map.
597
00:52:22,139 --> 00:52:23,607
You know, we was getting lit.
598
00:52:25,743 --> 00:52:28,145
[UPBEAT BRASS MUSIC]
599
00:52:35,252 --> 00:52:36,620
of Supreme box logo stickers.
600
00:52:53,871 --> 00:52:55,406
of urban hieroglyphics.
601
00:53:00,944 --> 00:53:02,146
Now, that is Supreme.
602
00:53:02,146 --> 00:53:03,147
Supreme.
603
00:53:04,815 --> 00:53:05,916
Oh, Supreme, Supreme!
604
00:53:18,262 --> 00:53:19,563
of the Supreme crew back then.
605
00:53:25,969 --> 00:53:27,304
have these guys around me.
606
00:53:32,309 --> 00:53:33,644
on bottles for models?
607
00:53:44,121 --> 00:53:45,122
and you can't be cool.
608
00:53:52,463 --> 00:53:53,464
those are the Supreme guys.
609
00:53:59,036 --> 00:54:00,704
That Supreme font.
610
00:54:01,171 --> 00:54:02,306
It's not original.
611
00:54:02,639 --> 00:54:03,841
It came from somewhere else.
612
00:54:21,558 --> 00:54:23,694
provocative and strong.
613
00:54:33,704 --> 00:54:35,339
I shop, therefore I am.
614
00:54:42,246 --> 00:54:44,081
those things, am I cool?
615
00:54:44,481 --> 00:54:47,251
[DOWNTEMPO MUSIC]
616
00:54:50,854 --> 00:54:52,689
the same effect as it did.
617
00:55:04,835 --> 00:55:05,836
They loved Supreme.
618
00:55:07,905 --> 00:55:09,873
[SPEAKING JAPANESE]
619
00:55:35,232 --> 00:55:38,202
$1,000 for a Supreme box tee.
620
00:55:39,436 --> 00:55:41,371
I was like, proop, here you go.
621
00:55:41,738 --> 00:55:42,739
Thank you.
622
00:55:42,773 --> 00:55:45,709
[DOWNTEMPO MUSIC]
623
00:55:45,709 --> 00:55:47,311
Supreme had a thing.
624
00:56:14,738 --> 00:56:15,739
that were coming in.
625
00:56:16,607 --> 00:56:17,608
These are buyers?
626
00:56:18,475 --> 00:56:19,643
Some of them are buyers.
627
00:56:19,643 --> 00:56:20,644
Yeah.
628
00:56:20,944 --> 00:56:22,012
They were called buyers.
629
00:56:29,286 --> 00:56:31,455
So we would be straight up.
630
00:56:31,755 --> 00:56:33,023
Oh, you want this?
631
00:56:36,860 --> 00:56:37,928
this is how it's going to work.
632
00:56:44,534 --> 00:56:45,535
But you--
633
00:56:47,704 --> 00:56:50,007
(SINGING) I need money
634
00:56:52,376 --> 00:56:53,377
and they gave us 30%.
635
00:56:58,815 --> 00:57:00,951
(SINGING) That's what I want
636
00:57:07,057 --> 00:57:08,058
go shopping.
637
00:57:12,229 --> 00:57:13,297
to go and get.
638
00:57:13,297 --> 00:57:14,298
[LAUGHS]
639
00:57:14,298 --> 00:57:16,867
(SINGING) That's what I want
640
00:57:16,867 --> 00:57:24,641
That's what I want
641
00:57:26,043 --> 00:57:27,077
leave me his credit card.
642
00:57:30,914 --> 00:57:32,215
Two T-shirts, wait.
643
00:57:32,215 --> 00:57:33,216
A couple of pairs of sneakers.
644
00:57:43,327 --> 00:57:44,494
And that was it.
645
00:57:48,165 --> 00:57:49,599
like, no one left sad.
646
00:57:49,599 --> 00:57:50,600
Let's put it that way.
647
00:57:56,273 --> 00:57:57,274
and we're not stealing.
648
00:57:57,274 --> 00:58:00,577
(SINGING) That's what I want
649
00:58:11,755 --> 00:58:13,557
an iconic brand in the making.
650
00:58:15,058 --> 00:58:16,860
And this was the price.
651
00:58:17,561 --> 00:58:18,628
It's the price for everything.
652
00:58:18,628 --> 00:58:20,030
(SINGING) Give me money
653
00:58:20,030 --> 00:58:21,031
In the red?
654
00:58:22,466 --> 00:58:23,600
That's not you said, man.
655
00:58:26,269 --> 00:58:27,371
Saturday night in New York.
656
00:58:28,071 --> 00:58:29,072
Yo, what's up?
657
00:58:29,072 --> 00:58:30,073
Who's getting high?
658
00:58:30,240 --> 00:58:31,508
Chip in.
659
00:58:31,508 --> 00:58:32,509
Nigga, I got $3 to my name.
660
00:58:33,210 --> 00:58:34,177
Oh yeah.
661
00:58:34,177 --> 00:58:35,679
The back room is very infamous.
662
00:58:36,013 --> 00:58:38,048
It's a VIP only, you know?
663
00:58:38,348 --> 00:58:39,416
What went down back there?
664
00:58:39,416 --> 00:58:40,417
[LAUGHS] Man.
665
00:58:44,121 --> 00:58:45,122
Pass that shower.
666
00:58:46,189 --> 00:58:47,190
Oh, you shouldn't be smoking.
667
00:58:51,061 --> 00:58:52,062
you couldn't come back there.
668
00:58:54,564 --> 00:58:55,632
and go into the fucking back.
669
00:58:57,801 --> 00:59:00,303
like, yeah, no, no, you, no.
670
00:59:01,772 --> 00:59:02,739
Fucking body lotion?
671
00:59:03,407 --> 00:59:04,641
Is that suntan lotion?
672
00:59:07,544 --> 00:59:08,545
It's already closed.
673
00:59:14,251 --> 00:59:16,053
I won $550 back there.
674
00:59:16,053 --> 00:59:17,054
I loved that.
675
00:59:17,387 --> 00:59:19,156
Get you on the MTV shit.
676
00:59:19,589 --> 00:59:20,557
Oh, what?
677
00:59:20,557 --> 00:59:21,558
MTV.
678
00:59:24,494 --> 00:59:25,495
[LAUGHS]
679
00:59:25,495 --> 00:59:27,297
[LAUGHTER]
680
00:59:33,336 --> 00:59:34,571
making fun of each other.
681
00:59:36,106 --> 00:59:37,107
Uh-huh.
682
00:59:37,107 --> 00:59:38,575
Yo, you been eating a lot, K?
683
00:59:39,509 --> 00:59:40,977
You know, a lot of tough love.
684
00:59:44,681 --> 00:59:45,682
[LAUGHS]
685
00:59:51,455 --> 00:59:53,190
Like, those shoes are crazy.
686
00:59:53,523 --> 00:59:54,825
Arrow's at the door, y'all.
687
00:59:55,792 --> 00:59:56,793
And whoa!
688
00:59:56,793 --> 00:59:57,794
[LAUGHS]
689
00:59:57,794 --> 00:59:58,995
That's crazy, man.
690
00:59:59,596 --> 01:00:00,797
We all need to bounce then.
691
01:00:01,098 --> 01:00:02,099
The cat.
692
01:00:03,100 --> 01:00:04,634
It was a safe haven for us.
693
01:00:05,769 --> 01:00:06,937
We had love there.
694
01:00:12,309 --> 01:00:13,310
you know.
695
01:00:13,477 --> 01:00:14,478
Where you staying at?
696
01:00:14,478 --> 01:00:15,479
You comin' too, Al?
697
01:00:26,690 --> 01:00:27,991
And I was one of those kids.
698
01:00:28,825 --> 01:00:31,061
(SINGING) Oh, I can hear--
699
01:00:33,830 --> 01:00:35,198
My father was not around.
700
01:00:40,637 --> 01:00:42,005
Now stop right there.
701
01:00:44,074 --> 01:00:45,075
Daddy's coming home.
702
01:00:45,075 --> 01:00:46,076
Go upstairs.
703
01:00:46,409 --> 01:00:47,811
Can I have a second?
704
01:00:49,513 --> 01:00:50,680
into when you came home.
705
01:00:52,349 --> 01:00:53,517
know, cool.
706
01:00:54,818 --> 01:00:55,819
a straight brawl.
707
01:00:55,819 --> 01:00:58,054
[CHATTER]
708
01:00:58,054 --> 01:00:59,556
Smacking the shit down here.
709
01:01:00,390 --> 01:01:01,391
You know?
710
01:01:06,596 --> 01:01:07,597
out doing their own thing.
711
01:01:11,668 --> 01:01:12,602
It's good, though.
712
01:01:17,674 --> 01:01:19,109
had the same exact story.
713
01:01:19,576 --> 01:01:22,879
(SINGING) More and more
714
01:01:26,683 --> 01:01:27,684
housing in the Bronx.
715
01:01:28,885 --> 01:01:29,920
Put on some of the rap.
716
01:01:30,887 --> 01:01:32,022
Kool G Rap shit.
717
01:01:35,559 --> 01:01:37,561
Go, Casper.
718
01:01:38,862 --> 01:01:40,430
and no cops are coming for you.
719
01:01:43,400 --> 01:01:45,435
(SINGING) I can feel it
720
01:01:52,742 --> 01:01:54,110
We knew that about Harold.
721
01:02:05,889 --> 01:02:07,224
It was just a release.
722
01:02:13,997 --> 01:02:15,832
This moving-- like, I'm moving.
723
01:02:16,066 --> 01:02:17,067
I'm moving fast.
724
01:02:22,839 --> 01:02:24,241
And it just made me happy.
725
01:02:36,152 --> 01:02:37,287
that grew up with each other.
726
01:02:39,122 --> 01:02:40,123
Tooty?
727
01:02:40,523 --> 01:02:41,524
No, no, no.
728
01:02:45,662 --> 01:02:47,163
This made me love them.
729
01:02:47,497 --> 01:02:48,498
And they love me.
730
01:02:48,765 --> 01:02:50,000
And so, you know, it's--
731
01:02:50,767 --> 01:02:51,801
it's beautiful.
732
01:03:07,117 --> 01:03:08,118
[LAUGHS]
733
01:03:12,722 --> 01:03:13,723
It's like this.
734
01:03:15,725 --> 01:03:16,726
Seven people.
735
01:03:16,726 --> 01:03:17,794
[LAUGHTER]
736
01:03:27,871 --> 01:03:29,239
and you know what I mean?
737
01:03:33,410 --> 01:03:35,845
at home with his real father.
738
01:03:40,150 --> 01:03:41,151
You know what I'm saying?
739
01:03:41,151 --> 01:03:42,385
Like, he's kicking on him.
740
01:03:48,091 --> 01:03:50,894
and he was a super deep person.
741
01:03:50,894 --> 01:03:51,895
Dark, very dark.
742
01:03:52,228 --> 01:03:53,496
Justin's a whole 'nother story.
743
01:03:54,397 --> 01:03:55,398
You know, he was making it.
744
01:03:55,398 --> 01:03:56,399
He was doing good.
745
01:04:11,648 --> 01:04:12,649
Stop bullshit!
746
01:04:13,149 --> 01:04:14,651
Justin's a passionate dude.
747
01:04:14,651 --> 01:04:16,186
He wanted to try to make it.
748
01:04:16,720 --> 01:04:17,721
And it's just like--
749
01:04:19,723 --> 01:04:20,757
you get a phone call.
750
01:04:20,757 --> 01:04:24,861
[ACOUSTIC GUITAR MUSIC]
751
01:04:37,374 --> 01:04:38,742
it was just like, phew.
752
01:04:38,742 --> 01:04:39,743
You know what I mean?
753
01:04:48,184 --> 01:04:49,185
It's tough for everyone.
754
01:04:54,858 --> 01:05:00,597
'Cause I get away from myself
755
01:05:00,597 --> 01:05:02,932
This is so hard, man
756
01:05:09,205 --> 01:05:10,206
you know?
757
01:05:10,206 --> 01:05:13,309
(SINGING) Kids
758
01:05:14,744 --> 01:05:15,979
(SINGING) In the wind
759
01:05:15,979 --> 01:05:16,980
I can take--
760
01:05:17,881 --> 01:05:19,315
When that kid died, I--
761
01:05:20,116 --> 01:05:21,885
(SINGING) Kids
762
01:05:25,755 --> 01:05:27,290
(SINGING) In the wind
763
01:05:39,235 --> 01:05:40,236
you know?
764
01:05:45,275 --> 01:05:47,343
And they were all devastating.
765
01:05:47,777 --> 01:05:50,246
[LAUGHTER]
766
01:06:10,166 --> 01:06:11,668
I broke down like a baby.
767
01:06:18,675 --> 01:06:20,477
me back to that-- that hurt.
768
01:06:22,011 --> 01:06:23,012
That's my mom.
769
01:06:23,146 --> 01:06:24,113
Harold.
770
01:06:24,547 --> 01:06:25,548
Ooh.
771
01:06:28,651 --> 01:06:30,620
[LAUGHS]
772
01:06:38,361 --> 01:06:39,896
they're like superheroes to me.
773
01:06:53,309 --> 01:06:54,310
Yeah.
774
01:06:57,480 --> 01:06:58,481
What do we do?
775
01:07:02,218 --> 01:07:03,520
And that's what we do.
776
01:07:04,721 --> 01:07:06,589
We seem unbreakable.
777
01:07:06,589 --> 01:07:07,590
Ooh.
778
01:07:07,590 --> 01:07:08,892
You all right?
779
01:07:15,765 --> 01:07:17,400
(SINGING) Kids
780
01:07:17,400 --> 01:07:18,735
And then shit happens.
781
01:07:24,908 --> 01:07:25,875
Today when--
782
01:07:26,442 --> 01:07:27,610
Tower, the north beams.
783
01:07:27,610 --> 01:07:29,245
The no-fly zone over Manhattan.
784
01:07:29,245 --> 01:07:30,446
Four attacks in less--
785
01:07:30,747 --> 01:07:32,048
in about an hour and a half.
786
01:07:32,415 --> 01:07:34,117
Horrible, horrifying sight.
787
01:07:34,117 --> 01:07:36,419
[SIREN BLARING]
788
01:07:36,419 --> 01:07:37,420
Keep moving.
789
01:07:41,758 --> 01:07:42,759
I went up to the roof.
790
01:07:42,759 --> 01:07:43,760
We had access to the roof.
791
01:07:53,770 --> 01:07:55,238
[SIREN BLARING]
792
01:08:03,446 --> 01:08:05,214
literally blindsided everyone.
793
01:08:12,088 --> 01:08:13,089
Was anyone affected?
794
01:08:19,829 --> 01:08:23,166
[SOMBER BRASS MUSIC]
795
01:08:29,672 --> 01:08:33,109
[CHATTER]
796
01:08:47,690 --> 01:08:48,858
We're all cooped up.
797
01:08:49,092 --> 01:08:50,093
No one knew what to do.
798
01:08:59,168 --> 01:09:02,171
It was just a beacon, you know?
799
01:09:03,473 --> 01:09:04,540
out where you're at in a city.
800
01:09:10,279 --> 01:09:11,381
I was devastated.
801
01:09:11,381 --> 01:09:12,548
It was where I cut my teeth.
802
01:09:12,548 --> 01:09:14,717
It was my childhood skate park.
803
01:09:16,853 --> 01:09:18,021
It really was.
804
01:09:18,021 --> 01:09:19,055
It's where I learned to skate.
805
01:09:27,964 --> 01:09:29,399
We used to go there every day.
806
01:09:44,213 --> 01:09:45,214
So much loss.
807
01:09:46,849 --> 01:09:47,850
So much change.
808
01:09:52,455 --> 01:09:54,357
of denial within New York.
809
01:09:57,994 --> 01:09:59,862
is trauma to some degree.
810
01:10:00,697 --> 01:10:02,231
It's good when it's humbled.
811
01:10:02,632 --> 01:10:05,334
[INTRIGUING MUSIC]
812
01:10:11,741 --> 01:10:13,676
like in New York after that.
813
01:10:14,410 --> 01:10:15,411
Hey!
814
01:10:15,411 --> 01:10:16,412
My man, Fro!
815
01:10:16,879 --> 01:10:17,880
My man.
816
01:10:20,550 --> 01:10:22,185
sort of became tighter-knit.
817
01:10:37,200 --> 01:10:38,601
on the backside of the flyer.
818
01:10:44,440 --> 01:10:46,042
in the same circles with.
819
01:10:53,950 --> 01:10:55,251
were in front of the store.
820
01:11:14,804 --> 01:11:15,938
have to the city.
821
01:11:28,785 --> 01:11:29,786
slow and steady.
822
01:11:30,119 --> 01:11:31,120
Oh, we got decals!
823
01:11:31,554 --> 01:11:32,488
Decals.
824
01:11:39,328 --> 01:11:41,097
[DOWNTEMPO MUSIC]
825
01:11:43,266 --> 01:11:45,568
a Supreme-Nike collaboration.
826
01:11:53,609 --> 01:11:54,610
That was the shoe.
827
01:11:59,115 --> 01:12:00,917
that day pretty clear.
828
01:12:01,317 --> 01:12:03,019
A lot of people out in line.
829
01:12:33,816 --> 01:12:35,852
was a lot of money rushed in.
830
01:12:38,054 --> 01:12:39,522
collabs with different brands.
831
01:12:46,696 --> 01:12:47,697
that you can create.
832
01:12:50,900 --> 01:12:52,134
and more successfully.
833
01:12:56,339 --> 01:12:58,808
But that was just half of it.
834
01:13:04,680 --> 01:13:07,650
You make it super exclusive.
835
01:13:08,017 --> 01:13:09,018
How much is this?
836
01:13:14,056 --> 01:13:15,057
and get the deck.
837
01:13:19,662 --> 01:13:20,997
pioneered by Supreme.
838
01:13:31,107 --> 01:13:32,775
of these pieces in the world.
839
01:13:35,945 --> 01:13:37,680
three times as much on it.
840
01:13:42,018 --> 01:13:43,019
so I'm going to keep that.
841
01:13:51,427 --> 01:13:52,461
like, for nothing.
842
01:13:54,597 --> 01:13:56,899
So $800 in one day, $1,000.
843
01:13:57,300 --> 01:13:58,301
Cool, thank you.
844
01:14:00,369 --> 01:14:01,437
a couple of box logos.
845
01:14:12,381 --> 01:14:13,582
on it after that--
846
01:14:16,118 --> 01:14:17,586
such a giant retail thing.
847
01:14:18,921 --> 01:14:20,156
That drove people crazy.
848
01:14:20,656 --> 01:14:21,657
They're just shoes!
849
01:14:22,058 --> 01:14:23,225
For a couple hundred dollars?
850
01:14:23,225 --> 01:14:24,260
Are you mad?
851
01:14:26,495 --> 01:14:27,496
Oh!
852
01:14:31,500 --> 01:14:32,735
Friday night.
853
01:14:33,302 --> 01:14:34,337
They'd be camping outside.
854
01:14:39,275 --> 01:14:40,276
what the fuck?
855
01:14:42,244 --> 01:14:43,245
Hey, fool!
856
01:14:43,512 --> 01:14:44,513
I ain't going nowhere.
857
01:14:44,914 --> 01:14:47,149
[SHOUTING]
858
01:14:48,951 --> 01:14:49,952
had nothing to do with.
859
01:14:49,952 --> 01:14:50,953
You hear me?
860
01:14:50,987 --> 01:14:52,121
Don't you touch me!
861
01:14:53,255 --> 01:14:54,256
We open the store.
862
01:14:54,623 --> 01:14:55,958
Whoever the fuck was first.
863
01:15:01,130 --> 01:15:03,032
[SHOUTING]
864
01:15:06,435 --> 01:15:08,004
[SIREN BLARING]
865
01:15:11,941 --> 01:15:13,409
of just becoming mainstream.
866
01:15:25,621 --> 01:15:27,323
I loved Supreme in 2004.
867
01:15:28,124 --> 01:15:29,592
I couldn't do it no more.
868
01:15:29,992 --> 01:15:32,361
This whole retail mafia game.
869
01:15:36,832 --> 01:15:37,933
in different directions.
870
01:15:49,712 --> 01:15:51,280
but do it in my own way.
871
01:15:59,021 --> 01:16:00,389
and that was DQM.
872
01:16:00,689 --> 01:16:04,160
[DOWNTEMPO MUSIC]
873
01:16:10,199 --> 01:16:11,200
at that point.
874
01:16:14,570 --> 01:16:16,405
of my life professionally.
875
01:16:45,668 --> 01:16:46,902
now I serve my city.
876
01:16:47,203 --> 01:16:48,337
I ran through my city.
877
01:16:49,004 --> 01:16:50,072
Now I serve my city.
878
01:17:16,866 --> 01:17:18,634
I highly doubt it.
879
01:17:18,634 --> 01:17:21,103
It's amazing what it became.
880
01:17:25,941 --> 01:17:29,044
[APPLAUSE]
881
01:17:29,979 --> 01:17:31,580
I would sum it up like this.
882
01:17:39,622 --> 01:17:41,624
to grow this big.
883
01:17:45,227 --> 01:17:46,595
multi-billion dollar industry.
884
01:18:12,755 --> 01:18:13,923
That was the glue.
885
01:18:15,824 --> 01:18:16,825
It's the maple.
886
01:18:17,092 --> 01:18:18,093
Supreme.
887
01:18:18,627 --> 01:18:19,628
Supreme.
888
01:18:20,763 --> 01:18:22,164
[CROWD SHOUTING]
889
01:18:23,999 --> 01:18:25,501
kind of organic that happened.
890
01:18:33,042 --> 01:18:34,043
We're a family.
891
01:18:39,381 --> 01:18:40,783
I'm putting you out
892
01:18:53,495 --> 01:18:54,897
I love skateboarding.
893
01:18:54,897 --> 01:18:56,131
I love the attitude.
894
01:18:56,131 --> 01:18:57,132
I love the energy.
895
01:19:02,671 --> 01:19:04,039
It means a lot to me.
896
01:19:04,240 --> 01:19:05,841
So I still carry the torch.
897
01:19:17,086 --> 01:19:18,087
[LAUGHTER]
898
01:19:18,087 --> 01:19:19,421
Skateboarding gave me a family.
899
01:19:26,428 --> 01:19:27,429
Out here.
900
01:19:30,332 --> 01:19:32,501
become, the streets made us.
901
01:19:39,208 --> 01:19:41,110
skate parks being everywhere.
902
01:20:00,896 --> 01:20:02,131
of it-- you know, the streets.
903
01:20:03,098 --> 01:20:04,400
Oh my god.
904
01:20:04,400 --> 01:20:05,401
Real quick.
905
01:20:06,368 --> 01:20:07,436
Ain't no others like us.
906
01:20:13,375 --> 01:20:14,576
[LAUGHTER]
907
01:20:14,576 --> 01:20:15,577
Fuck that.
908
01:20:15,577 --> 01:20:16,578
Telling me another.
909
01:20:22,818 --> 01:20:24,586
The Empire City
910
01:20:24,586 --> 01:20:26,889
Uh, yeah, Empire
911
01:20:26,889 --> 01:20:29,425
Oh, yeah, Empire City
912
01:20:29,425 --> 01:20:32,494
Oh, yeah, the Empire
913
01:20:32,494 --> 01:20:34,596
Oh, ah, the Empire City
914
01:20:36,265 --> 01:20:37,266
We're so gritty
915
01:20:41,770 --> 01:20:42,771
No ditty
916
01:20:42,771 --> 01:20:50,379
Uh, yeah, Empire City
917
01:20:52,047 --> 01:20:53,048
We're so gritty.
918
01:20:53,048 --> 01:20:54,049
Fuck!
919
01:20:55,751 --> 01:20:58,487
Uh, yeah, Empire City
920
01:20:58,487 --> 01:21:01,590
Yeah, Empire
921
01:21:01,590 --> 01:21:07,796
City Empire
922
01:21:07,796 --> 01:21:10,265
Empire
923
01:21:10,265 --> 01:21:13,068
The Empire
924
01:21:13,068 --> 01:21:19,174
Empire City
925
01:21:19,174 --> 01:21:22,111
Uh, yeah, Empire City
926
01:21:23,679 --> 01:21:24,680
We're so gritty
927
01:21:29,284 --> 01:21:30,285
No ditty
928
01:21:30,285 --> 01:21:33,122
Uh, yeah, Empire City
929
01:21:33,122 --> 01:21:43,132
Hey, uh, Empire City
55591
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