Original subtitles

[AUDIO LOGO]

in New York City in the '90s.

found family in each other.

that's struggling to get by.

that it couldn't be stopped.

the culture, the camaraderie.

really hit home for me.

[AUDIO LOGO]

[PROJECTOR FLICKERING]

[CAR REVVING]

[HORN HONKING]

[SIREN BLARING]

[BUZZING]

This is going on.

That's going on.

But you are looking this way.

You just have a general view.

of things going on?

[FIREWORK WHISTLING, EXPLODING]

[SKATEBOARD ROLLING]

Jump, jump.

Jump, jump!

Ah, yeah.

[HIP-HOP MUSIC]

[RAPPING]

was all of it.

[CHEERING]

200 people outside.

[RAPPING]

Hip-hop just blew up.

Nas, Biggie, Wu-Tang.

and we were a part of that.

[HIP-HOP MUSIC]

we had heart in the '90s.

(SINGING) Boom shaka laka, yo

We changed skateboarding.

We changed the slang of it.

(SINGING) Think I won't curse

I'll break out and say puta

Hey, madrigon--

There were no skateparks.

There were no vert ramps.

Power, pop, the aggression.

[HORNS HONKING]

When I'm walkin' up the block?

The Lord Chief Rocka, number--

that I would never consider.

And that brought a freshness.

without thinking about Supreme.

That's just how it is.

It'd be a skate shop, yeah.

[FIREWORK WHISTLING]

That was our clubhouse.

It was like, our home base.

What's Supreme?

[KASABIAN, "CLUB FOOT"]

of the world caught on.

often counterculture.

You're messing with the enemy

Messin' with my mind, I wake up

Chase down an empty street

Blindly snap the broken beats

Ooh, ah

I'll tell you I want you

Ooh, ah

Just wanted you near me

Ooh, ah

Just wanted you near me

special happening here.

[CHATTER]

going right here.

East Coast, what, what.

The ones who called it home.

[PENCIL SCRATCHING]

[DOWNTEMPO PIANO MUSIC]

Make sure you're on that list.

Don't waste my fucking time.

Stuff is running out fast.

the puffer jacket.

It's really crazy.

store first.

They get to shop first.

They can buy everything.

can get nothing.

Who's selling it?

Are you selling the item?

Supreme's just a phenomenon.

Fucking world famous.

It's incredible.

Yeah.

This is all hype.

know what they're buying into.

Do athletes?

You know what I'm saying?

skateboarding as a culture.

[SHUTTER SNAP]

[ELECTRIC PIANO MUSIC]

Hello, Alex.

I was like--

was, like, unheard of.

We were weirdos back then.

with it.

Like, I don't understand.

I'm going against the grain.

This is my life.

Got the ball.

[LAUGHTER]

starts in high school.

You know what I'm saying?

my rabbit of inspiration.

Risers for sale.

$8.

A very talented skateboarder.

Like, all, all very good.

OK.

[LAUGHS]

I got $1 for that shit.

What, you got a dollar sign?

It'll make it this trash.

Like, do not cross Pang.

[CHATTER]

[LAUGHS]

What?

Very vibrant, very outgoing.

It's-- it's a special thing.

a professional skateboarder.

She laughed right in my face.

I said, watch.

Ryan.

Skate for eva?

Suck.

Really suck.

young, to be a skateboarder.

12 o'clock at night.

every fucking trick there was.

Just shut up and do it.

That's when I met Steven Cales.

Steven was super good.

Let me tell you a quick story.

could I see your skateboard?

So I rolled on it.

This is my love.

This is what I love doing.

You just go home.

[LAUGHTER]

I love it.

Thank you to that kid.

I feel bad.

Nothing.

And I was like, I am not.

these different boroughs.

and then we skated together.

like, opened up my eyes.

[RAPPING]

skating whatever we wanted to.

just skateboarding miles.

Hey, kid.

like, our age.

If they got beef--

You would go up.

He'd have some wheels around.

He'd have some trucks.

Oh, that dude was hilarious.

and everything.

Let's see.

boards, like, on the ceiling.

Um--

Everybody's going to hang out.

this thing because we love it.

for the kids that skated.

do art shows for the kids.

So way ahead of the curve.

at skate shops.

[DOWNTEMPO PIANO MUSIC]

We'd be there every day.

Every day.

were a high school dropout.

had hard lives, man.

What if I skate there?

No!

[LAUGHS]

just go straight to the city.

I'm young Eddie Murphy.

[LAUGHS]

Harold was a character.

He had flair.

Harold Hunter made you feel--

feel like your best friend.

East Side and skateboarding.

passion about skateboarding.

and did it and dealt with it.

you know?

always living by your wits.

York in the '80s, little--

little snippets.

Like, California was the king.

they were number one, globally.

This is who the pros were.

It was mesmerizing.

It was this big gap.

They had skate parks.

They had ramps.

the companies.

It was, hey, hit this.

Do what you can.

[HORN HONKING]

Nothing was optimized.

[TRACTOR BEEPING]

New York Fucking City, hey.

Not to mention the vibe.

quicker, and more dangerous.

And it's rough.

[CAR TIRES SCREECHING]

was the SHUT crew.

like, oh, that's-- that's ill.

and the surrounding areas.

from California to make it.

They just were different.

The brand was different.

skateboard before.

It's city-inspired.

that we were living.

We just want to skate.

doing it out of New York City.

was a fucking shithole.

during tonight's rush hour.

Homelessness, drugs, crime.

[SIREN BLARING]

because they were addicts.

I had to learn to survive.

[HIP-HOP MUSIC]

a product of the environment.

[RAPPING]

kids who are kind of AWOL.

looked out after each other.

We always looked out.

always going to have my back.

[SIREN BLARING]

happening at the same time.

[HIP-HOP MUSIC]

nobody turned out to be clean

Was not--

I hung out Lower East side.

'80s was totally different.

It's not like it is now.

everything was there.

You got fashion.

You got music.

into our skate shop.

[ESSEL, "TRY"]

(SINGING) --to get

away Yeah

Don't you ever try to get away

for the love of skateboarding.

There's no way.

which we were well aware of.

to get paid and shit, right?

So I shut it down.

SKATE NYC went out of business.

Benji's was a wrap.

OD's was a wrap.

We had no-- zero skate shops.

Nothing.

'80s, that's when it died.

Skateboarding does that.

And that's been our history.

It happened quickly.

was around '91.

hard to keep it going.

You know, I was in it for life.

That's all I wanted to do.

I wanted to go pro.

I wanted to live the lifestyle.

This is my-- my dream.

Fall, get up.

Fall, get up, and get up.

(SINGING) Try to get away

of abject (LAUGHING) failure.

(SINGING) --try to get away

[LAUGHTER]

(SINGING) Yeah

kind of came together.

It's going to go with the flow.

it's riding down the street.

skating stuff.

swag was and shit like that.

Like that?

You got it.

[OMINOUS MUSIC]

to meet through skating.

Is it scary?

Oh yeah.

Shocking, how good they were.

to set up the new New York.

You knew it by seeing it.

This was some New York shit.

So this is '93.

to come in and eat our lunch.

Oh!

[CHUCKLES]

[CHATTER]

And that's it.

The dam is breaking.

going to be New York first.

OK, Rodney, Eli, let's go.

[DOOR PHONE BUZZES]

Who is it?

Hernandez.

So Eli and I got started.

to the rest of the world.

that was going on at the time.

Uh-oh.

Uh-oh!

Uh-oh!

Meet Terry!

[DRUMS, COWBELL]

[CHEERING]

We got Zoo York in the house.

We got Zoo York.

Right, right.

[LAUGHS]

[LAUGHTER]

were out of our minds.

[LAUGHS]

You got the whole package.

being New Yorkers.

Get out of here.

[SHOUTING]

You motherfucker!

Oh my god.

hey, what are these guys doing?

a totally different aesthetic.

It's cool, right?

it doesn't matter what you are

Get yourself a good car

Woo!

side of the Brooklyn Bridge.

to be the best skate spot.

Hey!

Yeah.

It was crazy.

(LAUGHING) Oh!

Yeah.

I was a young one.

So I was under their wing.

You've gotta concentrate.

your motherfucking head off.

What?

Yeah.

Get back down.

moment of change.

There's more skaters now.

Wu-Tang.

[CHUCKLES]

It's growing day by day.

to like, hang out and skate.

Yankees and Mets, right?

Anaheim Angels.

and bricks and cold weather.

But, um, there's no skate shop.

[LAUGHS] There's no skate shop.

[DOWNTEMPO MUSIC]

My nickname is Chappy.

What the fuck is this dude?

What the fuck?

at that time.

York in the early 1980s.

very early streetwear stuff.

[SHUTTER SNAP]

We just had the flyest shit.

and James refused it.

skate cultural brands.

It was a real lifestyle brand.

the statements.

it because everybody else did.

that could sort of build up.

[RAPPING]

a skateboard shop?

And I'm like, fuck yeah.

It'd be a skate shop, yeah.

So looking for locations.

Supreme.

Supreme.

Supreme.

version of this thing.

you know what I mean?

Supreme, you know.

This was, like, space.

People could skate.

Pretty much an empty street.

There was a hair salon.

There was a furniture store.

There was a pop shop.

Pfft!

Supreme was.

I don't see anything.

Was skating the wrong way.

I asked a lady.

I see this, like, store.

over the windows.

And it says Supreme on it.

modern skateboard shop.

This is sick!

Is this a gallery?

to the walls, a catastrophe.

[DOWNTEMPO MUSIC]

It was a legitimate skate shop.

but here's high school.

[SHUTTER SNAP]

out and do skate shop shit.

if you didn't want to.

It's doing good.

Now we got the skate shop.

[CHATTER]

going to go fucking skate.

Do that shit, Mike.

Yeah!

Yeah, kid.

[LAUGHS]

[HIP-HOP MUSIC]

Everyone would be there.

you will go to Supreme.

[LAUGHING]

[UPBEAT HIP-HOP MUSIC]

[RAPPING]

(SINGING) I'm just saying

and get taken care of.

[DOWNTEMPO MUSIC]

You knew every skater.

or maybe another spot.

was a part of us.

it was cool.

We could trust each other.

Nothing.

There was no reputation.

You know?

that come along with it.

Yeah!

[FIREWORK EXPLODES]

[SHOUTING]

[FIREWORK EXPLODES]

Whoa!

That was dope, right there.

[DOWNTEMPO MUSIC]

[SHOUTING]

There's a taxi!

we wanted.

as we took care of the store.

Couldn't be messy.

there was a problem.

James was a perfectionist.

it looks better.

[DOWNTEMPO MUSIC]

That's really your only job.

I don't think I was bloodshot.

(HIGH-PITCHED) Jesse.

[LAUGHS]

I can't stand the rain.

Go in the back and go to bed.

[DOWNTEMPO MUSIC]

Oh, oh, oh, let's go.

happening at the store, but--

Huh?

Original OG.

That's right.

Could be a lot worse, the--

I gotta put this down.

anyone who could help you.

don't come in here.

[CHATTER]

This is our shop.

4 times, 4 times 5.

I got 40.

I got 47 on your left.

or Westchester or Jersey.

You're like, oh, this is nice.

What do you do here?

[LAUGHS]

They were not polite.

This is our rules.

We don't-- we don't care.

We don't need your money here.

My store.

Nope, leave, bye.

I was an asshole.

I was an asshole.

and he liked it.

from the street.

made Supreme what it was.

Hey, like--

What's up, James?

Who's James Jebbia, right?

[LAUGHS] You crazy, man?

like, the Wizard of Oz, right?

The evil genius.

a great dude.

Super humble, smart.

to call it on the streets.

that follows their attitude?

Hey, man.

What's up, J?

things that went on boards.

He never skateboarded with us.

He wanted us to wear his shit.

Goddammit, ain't got on me.

and I want them to wear it.

I know that for a fact.

[GANG STARR, "FULL CLIP"]

Yeah, Ryan Hickey.

were the ones to represent.

to bring the brand.

Time to raise the stakes again.

Fatten my plate again

G-A-N-G to the Starr, son

yeah, so what about this guy?

And what about that guy?

wore things that, uh--

you know?

Is this shining?

Butter.

'Cause don't get it twisted.

Not me.

Niggas would hate me.

like kids from the hood.

(SINGING) It's all good

In this business of rep

(SINGING) It's all good

So I suggest you take a rest

So if you stand in my way

I'm going to have to spray

You're going to have to pray

Since back--

That was my Wu-Tang Clan.

Facts.

(SINGING) Full clip

Do you want to mess with this?

Gang Starr

I'm one of the best yet

I'm nice like that

It's all good

In this business of rap

The full clip

(SINGING) Full clip

and we were drinking.

It was very similar to that.

into the mainstream?

[UPBEAT MUSIC]

to get their message across.

Korine and Larry Clark.

for the past year or two.

are coming into play.

we're making a movie.

he wanted to be an actor.

I knew that.

What you want to do now?

Yo, you hungry?

I'm fucking starving, yo.

Wait up a second.

I'm taking a piss.

Showing it how it was, really.

Ooh.

to do when we were younger.

You're living just reckless.

I was supposed to play myself.

Can I get a light, though?

[LAUGHS]

Put it that way.

can't get locked down.

So it was no--

It was just us being us.

I didn't think nothing of it.

Critics love it.

So do audiences.

in the film industry.

It was showing real life.

Sex, drinking, drugs.

feels absolutely authentic.

for today's youth.

It's very disturbing.

Is it bad for kids?

Do you think?

are doing.

That's the, um, first poster.

Yeah.

Oh yeah, 140.

Europe, like--

the moment for everybody.

[APPLAUSE]

Thank you.

Harold loved the attention.

Harold loved this shit.

Do you seen Kids?

[SHUTTER SNAPS]

Should they go that way?

It really did.

It put our crew on the map.

You know, we was getting lit.

[UPBEAT BRASS MUSIC]

of Supreme box logo stickers.

of urban hieroglyphics.

Now, that is Supreme.

Supreme.

Oh, Supreme, Supreme!

of the Supreme crew back then.

have these guys around me.

on bottles for models?

and you can't be cool.

those are the Supreme guys.

That Supreme font.

It's not original.

It came from somewhere else.

provocative and strong.

I shop, therefore I am.

those things, am I cool?

[DOWNTEMPO MUSIC]

the same effect as it did.

They loved Supreme.

[SPEAKING JAPANESE]

$1,000 for a Supreme box tee.

I was like, proop, here you go.

Thank you.

[DOWNTEMPO MUSIC]

Supreme had a thing.

that were coming in.

These are buyers?

Some of them are buyers.

Yeah.

They were called buyers.

So we would be straight up.

Oh, you want this?

this is how it's going to work.

But you--

(SINGING) I need money

and they gave us 30%.

(SINGING) That's what I want

go shopping.

to go and get.

[LAUGHS]

(SINGING) That's what I want

That's what I want

leave me his credit card.

Two T-shirts, wait.

A couple of pairs of sneakers.

And that was it.

like, no one left sad.

Let's put it that way.

and we're not stealing.

(SINGING) That's what I want

an iconic brand in the making.

And this was the price.

It's the price for everything.

(SINGING) Give me money

In the red?

That's not you said, man.

Saturday night in New York.

Yo, what's up?

Who's getting high?

Chip in.

Nigga, I got $3 to my name.

Oh yeah.

The back room is very infamous.

It's a VIP only, you know?

What went down back there?

[LAUGHS] Man.

Pass that shower.

Oh, you shouldn't be smoking.

you couldn't come back there.

and go into the fucking back.

like, yeah, no, no, you, no.

Fucking body lotion?

Is that suntan lotion?

It's already closed.

I won $550 back there.

I loved that.

Get you on the MTV shit.

Oh, what?

MTV.

[LAUGHS]

[LAUGHTER]

making fun of each other.

Uh-huh.

Yo, you been eating a lot, K?

You know, a lot of tough love.

[LAUGHS]

Like, those shoes are crazy.

Arrow's at the door, y'all.

And whoa!

[LAUGHS]

That's crazy, man.

We all need to bounce then.

The cat.

It was a safe haven for us.

We had love there.

you know.

Where you staying at?

You comin' too, Al?

And I was one of those kids.

(SINGING) Oh, I can hear--

My father was not around.

Now stop right there.

Daddy's coming home.

Go upstairs.

Can I have a second?

into when you came home.

know, cool.

a straight brawl.

[CHATTER]

Smacking the shit down here.

You know?

out doing their own thing.

It's good, though.

had the same exact story.

(SINGING) More and more

housing in the Bronx.

Put on some of the rap.

Kool G Rap shit.

Go, Casper.

and no cops are coming for you.

(SINGING) I can feel it

We knew that about Harold.

It was just a release.

This moving-- like, I'm moving.

I'm moving fast.

And it just made me happy.

that grew up with each other.

Tooty?

No, no, no.

This made me love them.

And they love me.

And so, you know, it's--

it's beautiful.

[LAUGHS]

It's like this.

Seven people.

[LAUGHTER]

and you know what I mean?

at home with his real father.

You know what I'm saying?

Like, he's kicking on him.

and he was a super deep person.

Dark, very dark.

Justin's a whole 'nother story.

You know, he was making it.

He was doing good.

Stop bullshit!

Justin's a passionate dude.

He wanted to try to make it.

And it's just like--

you get a phone call.

[ACOUSTIC GUITAR MUSIC]

it was just like, phew.

You know what I mean?

It's tough for everyone.

'Cause I get away from myself

This is so hard, man

you know?

(SINGING) Kids

(SINGING) In the wind

I can take--

When that kid died, I--

(SINGING) Kids

(SINGING) In the wind

you know?

And they were all devastating.

[LAUGHTER]

I broke down like a baby.

me back to that-- that hurt.

That's my mom.

Harold.

Ooh.

[LAUGHS]

they're like superheroes to me.

Yeah.

What do we do?

And that's what we do.

We seem unbreakable.

Ooh.

You all right?

(SINGING) Kids

And then shit happens.

Today when--

Tower, the north beams.

The no-fly zone over Manhattan.

Four attacks in less--

in about an hour and a half.

Horrible, horrifying sight.

[SIREN BLARING]

Keep moving.

I went up to the roof.

We had access to the roof.

[SIREN BLARING]

literally blindsided everyone.

Was anyone affected?

[SOMBER BRASS MUSIC]

[CHATTER]

We're all cooped up.

No one knew what to do.

It was just a beacon, you know?

out where you're at in a city.

I was devastated.

It was where I cut my teeth.

It was my childhood skate park.

It really was.

It's where I learned to skate.

We used to go there every day.

So much loss.

So much change.

of denial within New York.

is trauma to some degree.

It's good when it's humbled.

[INTRIGUING MUSIC]

like in New York after that.

Hey!

My man, Fro!

My man.

sort of became tighter-knit.

on the backside of the flyer.

in the same circles with.

were in front of the store.

have to the city.

slow and steady.

Oh, we got decals!

Decals.

[DOWNTEMPO MUSIC]

a Supreme-Nike collaboration.

That was the shoe.

that day pretty clear.

A lot of people out in line.

was a lot of money rushed in.

collabs with different brands.

that you can create.

and more successfully.

But that was just half of it.

You make it super exclusive.

How much is this?

and get the deck.

pioneered by Supreme.

of these pieces in the world.

three times as much on it.

so I'm going to keep that.

like, for nothing.

So $800 in one day, $1,000.

Cool, thank you.

a couple of box logos.

on it after that--

such a giant retail thing.

That drove people crazy.

They're just shoes!

For a couple hundred dollars?

Are you mad?

Oh!

Friday night.

They'd be camping outside.

what the fuck?

Hey, fool!

I ain't going nowhere.

[SHOUTING]

had nothing to do with.

You hear me?

Don't you touch me!

We open the store.

Whoever the fuck was first.

[SHOUTING]

[SIREN BLARING]

of just becoming mainstream.

I loved Supreme in 2004.

I couldn't do it no more.

This whole retail mafia game.

in different directions.

but do it in my own way.

and that was DQM.

[DOWNTEMPO MUSIC]

at that point.

of my life professionally.

now I serve my city.

I ran through my city.

Now I serve my city.

I highly doubt it.

It's amazing what it became.

[APPLAUSE]

I would sum it up like this.

to grow this big.

multi-billion dollar industry.

That was the glue.

It's the maple.

Supreme.

Supreme.

[CROWD SHOUTING]

kind of organic that happened.

We're a family.

I'm putting you out

I love skateboarding.

I love the attitude.

I love the energy.

It means a lot to me.

So I still carry the torch.

[LAUGHTER]

Skateboarding gave me a family.

Out here.

become, the streets made us.

skate parks being everywhere.

of it-- you know, the streets.

Oh my god.

Real quick.

Ain't no others like us.

[LAUGHTER]

Fuck that.

Telling me another.

The Empire City

Uh, yeah, Empire

Oh, yeah, Empire City

Oh, yeah, the Empire

Oh, ah, the Empire City

We're so gritty

No ditty

Uh, yeah, Empire City

We're so gritty.

Fuck!

Uh, yeah, Empire City

Yeah, Empire

City Empire

Empire

The Empire

Empire City

Uh, yeah, Empire City

We're so gritty

No ditty

Uh, yeah, Empire City

Hey, uh, Empire City