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Hello, this is Jane Giles. I'm the co -director of Scala and I'm here to take
you behind the scenes of some of the objects in the Scala archive.
Here's the first one.
It's the main tool of the trade for the Scala programmers.
It's a landline telephone and an index card box that's stuffed full of phone
numbers and addresses of the distribution companies and the sources
that we booked to screen as part of the Scala programme.
And here you can see the red telephones in action in the Scala office in Kings
Cross. The photograph was taken in August 1981 by David Babsky, a
great photographer and Scala enthusiast, also the executive producer of our
film. On the left, you can see Jane Pilling, programmer who specialised in
animation. And on the right, you can see Stephen Woolley, hard at work there,
having a good think about which films to show as part of the Scala programme.
Scholar office had shelves full of books, reference books about film and
just a few of the ones that you would have seen there and the programmers
endlessly flick through these books looking for new ideas and searching for
titles that they wanted to seek out and for more information about films that
were available in distribution collections but they might not have seen
known about.
Cult movies, Danny Peary really kind of broke the mould in terms of
understanding of what a certain type of psychotronic film was.
To an extent also the Medved's book, The Golden Turkey Awards.
But you can see there are also experimental film books like Films of
Art and Dwoskin's film is, these kind of movies appeared at Scala as well.
And here's an example of one of the many film catalogues, film distribution
catalogues, that were on the shelves of this Gala Programmers Office.
Contemporary Films was a company run by Charles and Kitty Cooper and, latterly,
Eric Litnitsky, and they had an incredible collection of European art
some American films.
These are the film rental control books in which the Scala programmers would
enter the details of every film shown at Scala in terms of who the distributor
was, what the terms of the booking were, what the financial terms of the booking
were. and it's organised by programme date and there you can see November
1989 I think and the very first film showing is indeed one from the
Contemporary Films catalogue, a film called Virgin which was double billed
Palace's own film Wish You Were Here.
Here's an example of this gala in the early days in Tottenham Street doing a
of market research to get an idea about what its audience wanted to see as well
as what they had seen and to get some more feedback about what they thought
about the cinema and the cafe and that sort of thing. So you can have a look at
some of the responses there.
The ideas that people put about the films that they wanted to see was a
good way for the Scala programmers to gather more thoughts and gather more
information about what to show.
Here's another example of how the Scala audience would put forward their ideas
about what they wanted to see at Scala and their own programming ideas.
On the left there's a fantastic bit of artwork that you can see someone's drawn
for us along with great big long lists, well lists of triple bills and
ideas for movies all nicely written up.
And next to it there's a flyer made by Jade Screen which eventually
became the Jackie Chan fan club in terms of the nature of its programming and
this was when the Scala started doing East Asian martial arts films and
films.
The Scala was able to show films not classified by the BBFC, the British
Film Censorship, later the British Border Film Classification, because it
registered as a club, a membership club.
The membership cost, I think, 50 pence at its most, started at 20p, ended at
50p. And what was little known about the Scala was it did actually have
membership rules and regulations.
And here you can see what some of those regulations are.
In the mid -1980s, the Scala introduced a selection box into its foyer so that
its audience members could make formalised suggestions about what they
see programmed at the Scala and there were these little slips of paper and
little crappy little pens that you could use to fill in and post your ideas into
the box and every morning the Scala programmer would have a look at these
to see if there was anything programmable and
Many good ideas came out of the suggestion box.
Also lots of rubbish too.
Once the upcoming scholar programme had been put together on paper by the
programmers, they'd take the film titles, the timings and the information
for the programme off to the programme designer, 2D Design, which was on
Cross Road.
And they would take about three days to put together the artwork that would then
become the scholar.
fold -out programme that we know and love. And this is the 2D's own copy
of the Pantone Selector book, which we would flick through
and find different colours and different combinations of colours.
And you can see that Pantone 109U is actually the
same.
Pantone colour as the bit of paper that the book is here sitting on.
In addition to creating the Scala's monthly programme, 2D would also
make special event tickets for us and I love these. This is the
Scala's 10th anniversary celebration tickets in its King's Cross building.
And one of them gives entrance to a party and a screening and the other
one, I think, just gives entrance to the party.
I don't remember which one is which.
Obviously, as you can see, they're based on the SCARLE programme.
They're very cute.
This is a photograph of the Scala's box office returns and cafe returns book, a
ledger that was kept up from day one to the end of days.
And this one is from March, April 1992, so just a few months
after the Scala's 10th anniversary in King's Cross.
um it's an interesting book for me because you can see the quite wide
between the success of films that were shown um this is like quite a
healthy um quite a healthy month you can see sort of like at the lower end um
films coming in at like there
double bill of the adams family and monsters go home 234 pounds for the
day but you can contrast that with um
A Sunday screening of Almodovar, Triple Bill, Women on the Verge of a Nervous
Breakdown and two other films, Laura's Desire, What Have I Done to Deserve
that's reaching towards £2 ,000 for the day on the box office.
We sort of broke even around about £5 ,000 a week on the box office with the
cafe sort of reflecting the attendances in the cinema.
This is a contact sheet of photographs taken on a special event day at the
Scala. This was when Brian Clements came to introduce some Avengers films.
programmes that were actually shot on film and shown at the Scala by WTVA,
Television Access, a group of enthusiasts who were keeping British
alive at the time. You can see how popular the event was by the queues
the block.
Every time a John Waters film showed at the Scala cinema it felt like a special
event and polyester certainly which came with these fabulous scratch and
sniff cards in glorious odorama that showed several times at the Scala and
blob smelt with something different. I think it was meant to be roses, new car
and all sorts of things but I think mostly they just smell like farts.
Here's another piece of 2D artwork for a popular special event that happens at
the Scala cinema.
Preview of David Cronenberg's new film, Naked Lunch, obviously based on the book
by William S. Burroughs. It was a sold out screening and it was the headline
event as part of a special season programme by myself with Damon Wise. And
was dedicated to the films of Cronenberg and films featuring William S.
Burroughs.
One of the other things we did at the Scala to try and raise a bit of extra
was to make t -shirts for sale and here you can see Scala staff modelling two of
the styles that we came up with in the early 90s. On the left is Alex Fenner
with the Scala logo t -shirt and on the right John Cranmer wearing as you'll
remember from the Scala's 10th anniversary tickets the image of the
programme.
And speaking of Scala staff, here's somebody else who was very dear to the
of the Scala in the late 80s and early 90s. It's Mary Hansen. She was an usher
at the Scala and often worked the all -nighters.
She was a wonderful musician who played in a then -emerging band called
Stereolab. She was one of our favourite people. You can see her briefly in the
end of the Scala documentary, ascending the stairs towards the party and the
end of Scala party happening on the roof with her friend Deborah Salter.
Very sadly, Mary died in a cycling accident in London several years later.
Scala was a cinema which loved music. The projectionist would play fantastic
music on the public PA system between the films in the intermissions, the 10
-minute intermissions between the films.
And there was always music playing in the Scala programming office and in the
cafe. So here's the Scala's Boogie Box.
sort of that music uh i don't know if this is the program office version or
uh cafe version i don't remember but i think it's like 80s early 90s
the scholar used to get a lot of posts obviously this is before email and uh
and so it was all done in the uh in the in the old style and here's a letter
from uh March 1993, when the Scala was battling the
imminent closure of the cinema due to the fact that its lease was running out
and there was still a notice of compulsory purchase hanging over the
underlying lease of the building, making it really hard to raise the finance to
redevelop the cinema.
Also the Scala was struggling because its parent company, Palace Pictures, had
gone under and Stephen Woolley and Nick Powell, the directors of Palace, were
also the directors of the Scala Cinema.
So all of this was swirling around in addition to the fact that the Clockwork
Orange case was kind of bubbling under, had come to a head by this point.
Alex Fenner, who's actually not a mister, he's a muse, he'd written to
Smith, who lived locally in King's Cross, asking if he could do anything to
save the Scala.
And as you can see from his response, all he could really do was wish us good
luck.
And here's one of the other contributing factors to the demise of the Scala,
namely the rise and rise of VHS and home video.
Initially, it had been very expensive to get hold of the machines.
There was the war between Betamax and VHS, and often you had to hire the
machines as well as rent the tapes, which you had to return.
But by the time that...
they became of a price that you could actually buy them and have them at home.
Cinema was really sort of struggling in repertory terms.
Home video was very new and much more desirable, particularly at a time of
recession when cinemas were a bit dilapidated.
So there we have the Evil Dead Palace's first acquisition.
10 years earlier in 1981 and of course a huge hit and Faster
Pussycat which was an American import which I bought from Balcroce's
Psychotronic video store up in Camden.
The Scala never had video projection.
If it had, it would have been able to show a much wider range of material than
it actually did. Everything that we screened was on 35mm or 16mm.
And here is a photograph of Billy Bell, who was a projection engineer.
The picture was actually taken also by David Babsky back in the summer of 1981,
when the Scala was newly opening in King's Cross.
You can see Billy servicing the machines.
He was the engineer for many cinemas in London, but certainly for the Scala
right through until the very end in June 1993.
In June 1993, the Scala directors pulled the plugs on the company and not
wanting to get into the kind of debt which Palace Pictures had incurred and
having the energy for it really by that point.
We still had an idea that we might be able to move to another premises, but in
fact that never happened. One of the reasons why we kept so many objects, the
film ledger books and the reference books and all those kind of materials,
with the idea that we might one day reopen the Scala and we might need those
contact details and all the other bits and bobs.
Here's a letter outlining, written by Alex Fenner to the Scala membership.
and audience explaining the closure of the Scala.
Thirty years after the Scala closed in June 1993, we had the world premiere
of Scala, the film that hopefully you've been watching on this disc.
And here's the clapperboard that we used.
The DOP was Sarah Appleton, who filmed the interviews
that Ali Cashroll and myself directed with our cast of 50
interviewees inside the Scala which is now a music venue in Kings Cross and the
current management have kept the building beautifully and they allowed us
Covid
access to the building which was still closed as a music venue in the months
following the pandemic but we were able to gain
access to record our interviews and
The interviewees, they really responded to being back in the building for the
first time in decades and you could literally feel the hairs rising on their
arms and their back of the necks as the trapdoors of the memories reopened.
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