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These are the user uploaded subtitles that are being translated: 1 00:00:13,709 --> 00:00:15,798 My name is Nathan Fielder, 2 00:00:15,928 --> 00:00:17,191 and I graduated from one of Canada's top business schools 3 00:00:17,321 --> 00:00:19,715 with really good grades. 4 00:00:19,845 --> 00:00:21,673 Now I'm using my knowledge 5 00:00:21,804 --> 00:00:23,849 to help struggling small business owners make it 6 00:00:23,980 --> 00:00:26,417 in this competitive world. 7 00:00:26,548 --> 00:00:30,465 This is "Nathan for You." 8 00:00:30,595 --> 00:00:32,989 If you're a fan of delicious chili, 9 00:00:33,120 --> 00:00:35,165 there's a small chance you've heard of the Lie-N-Den 10 00:00:35,296 --> 00:00:38,299 Bar & Grill in Bakersfield, California, 11 00:00:38,429 --> 00:00:40,431 where owner Robert Bryan has been serving up 12 00:00:40,562 --> 00:00:44,000 his famous family chili recipe for decades. 13 00:00:44,131 --> 00:00:45,480 Just about done. 14 00:00:45,610 --> 00:00:46,916 Robert's longtime dream 15 00:00:47,047 --> 00:00:48,570 has been to sell his chili 16 00:00:48,700 --> 00:00:50,572 to the hordes of hungry hockey fans 17 00:00:50,702 --> 00:00:53,053 who attend Bakersfield Condors home games 18 00:00:53,183 --> 00:00:56,056 at the nearby Rabobank Arena, 19 00:00:56,186 --> 00:00:58,058 but so far, he hasn't had much luck. 20 00:00:58,188 --> 00:00:59,494 I did call Rabobank Arena. 21 00:00:59,624 --> 00:01:01,148 I asked them, 22 00:01:01,278 --> 00:01:03,498 "How would I get on your vendor list?" 23 00:01:03,628 --> 00:01:05,500 "Oh, we have our own vendors. 24 00:01:05,630 --> 00:01:08,242 We don't have a list." So. 25 00:01:08,372 --> 00:01:10,200 I tasted his chili just to make sure 26 00:01:10,331 --> 00:01:12,420 it was as good as he said, and it was. 27 00:01:12,550 --> 00:01:13,725 Mmm. 28 00:01:13,856 --> 00:01:15,162 The flavors and spices 29 00:01:15,292 --> 00:01:17,207 felt awesome against my tongue, 30 00:01:17,338 --> 00:01:18,861 and I was stunned that Rabobank Arena 31 00:01:18,991 --> 00:01:20,558 turned him away, 32 00:01:20,689 --> 00:01:21,733 but fortunately, I had a plan 33 00:01:21,864 --> 00:01:23,257 to get him in the door. 34 00:01:23,387 --> 00:01:26,434 I have a pretty good handle on the law, 35 00:01:26,564 --> 00:01:28,523 from, you know, just experiences I've had. 36 00:01:28,653 --> 00:01:30,394 - Okay. - And here's the thing. 37 00:01:30,525 --> 00:01:33,615 If they never know that you're selling chili, 38 00:01:33,745 --> 00:01:37,314 then what's the consequence? 39 00:01:37,445 --> 00:01:39,186 Well, I don't know how I would sell it 40 00:01:39,316 --> 00:01:41,013 without them-- without their knowledge. 41 00:01:41,144 --> 00:01:43,668 Although it violates the stadium's policy, 42 00:01:43,799 --> 00:01:46,584 there's no law against sneaking chili into a hockey game 43 00:01:46,715 --> 00:01:48,456 for the purposes of selling it, 44 00:01:48,586 --> 00:01:51,198 so if we could make a custom-design body suit 45 00:01:51,328 --> 00:01:54,201 that could be filled with a massive payload of chili, 46 00:01:54,331 --> 00:01:55,898 Robert would finally be able to sell 47 00:01:56,028 --> 00:01:58,466 his signature dish at Rabobank Arena 48 00:01:58,596 --> 00:02:02,383 without stadium management ever catching on. 49 00:02:02,513 --> 00:02:04,254 That's interesting. 50 00:02:07,039 --> 00:02:10,695 I'm just curious as to how-- what it would look like. 51 00:02:10,826 --> 00:02:12,654 You know, I put a lot of thought into this idea, 52 00:02:12,784 --> 00:02:15,483 and every time I run it through in my head, 53 00:02:15,613 --> 00:02:16,832 it works perfectly. 54 00:02:16,962 --> 00:02:18,921 Okay. 55 00:02:19,051 --> 00:02:21,271 Robert was on board, so later that week, 56 00:02:21,402 --> 00:02:23,012 I hired a professional tailor 57 00:02:23,143 --> 00:02:25,101 to help design the chili suit 58 00:02:25,232 --> 00:02:27,538 based on a detailed sketch I had drawn. 59 00:02:27,669 --> 00:02:31,760 The easiest way is probably to put the chili in-- 60 00:02:31,890 --> 00:02:33,588 I guess from the neck part, right? 61 00:02:33,718 --> 00:02:35,590 Sure. 62 00:02:35,720 --> 00:02:37,679 Our plan was to have the chili reservoirs 63 00:02:37,809 --> 00:02:40,769 mimic the distribution of fat on a larger man's body 64 00:02:40,899 --> 00:02:43,424 so it wouldn't look suspicious under clothing, 65 00:02:43,554 --> 00:02:45,469 and with the help of a guy from Craigslist, 66 00:02:45,600 --> 00:02:48,690 our tailor was able to take all the measurements he needed. 67 00:02:48,820 --> 00:02:51,040 - The chili is gonna go here. - Mm-hmm. 68 00:02:51,171 --> 00:02:53,782 And we can get more in here too. 69 00:02:53,912 --> 00:02:55,305 You could probably do, like, a cup there, right? 70 00:02:55,436 --> 00:02:56,959 - Yeah. Yeah. - Cup or so? 71 00:02:57,089 --> 00:02:58,874 - Yeah, a cup, yeah. - Yeah. Okay. 72 00:02:59,004 --> 00:03:00,049 All right, so we'll see you around, then. 73 00:03:00,180 --> 00:03:01,877 Yeah. Thank you so much. 74 00:03:02,007 --> 00:03:03,095 And a few days later, we received 75 00:03:03,226 --> 00:03:05,141 a completed prototype 76 00:03:05,272 --> 00:03:07,491 of a heat-resistant polyvinyl fluoride suit 77 00:03:07,622 --> 00:03:09,885 designed to hold over 100 servings 78 00:03:10,015 --> 00:03:12,017 of fresh chili. 79 00:03:12,148 --> 00:03:13,889 The individual reservoirs would be linked 80 00:03:14,019 --> 00:03:16,108 by a network of tubes that would all lead 81 00:03:16,239 --> 00:03:18,154 to a battery-powered peristaltic pump 82 00:03:18,285 --> 00:03:20,025 for dispensing the chili. 83 00:03:20,156 --> 00:03:22,289 Using our intake funnel, 84 00:03:22,419 --> 00:03:25,553 we loaded in over 30 pounds of Robert's product 85 00:03:25,683 --> 00:03:27,729 that had been blended into a thin paste 86 00:03:27,859 --> 00:03:32,473 to ensure an even flow without compromising the flavor. 87 00:03:32,603 --> 00:03:34,562 So with that, I activated the pump, 88 00:03:34,692 --> 00:03:36,825 and it was time to see if this could work. 89 00:03:40,872 --> 00:03:42,134 As I had hoped, 90 00:03:42,265 --> 00:03:43,223 the pump dispensed the chili 91 00:03:43,353 --> 00:03:44,441 at a steady pace, 92 00:03:44,572 --> 00:03:45,703 which was good, 93 00:03:45,834 --> 00:03:47,052 but I realized we had overlooked 94 00:03:47,183 --> 00:03:49,490 a crucial detail. 95 00:03:49,620 --> 00:03:51,622 The chili suit prevented bathroom access, 96 00:03:51,753 --> 00:03:52,928 and because of its weight, 97 00:03:53,058 --> 00:03:54,190 removing it during a game 98 00:03:54,321 --> 00:03:55,931 would not be an option. 99 00:03:56,061 --> 00:03:57,672 So I experimented with a design 100 00:03:57,802 --> 00:03:59,891 that would allow me to deposit my excretions 101 00:04:00,022 --> 00:04:02,590 directly into custom rubber underwear 102 00:04:02,720 --> 00:04:04,679 connected to a secondary pumping system 103 00:04:04,809 --> 00:04:06,681 so I could eject it into a toilet 104 00:04:06,811 --> 00:04:09,205 via a second tube down my right arm. 105 00:04:09,336 --> 00:04:11,729 But once I had some clothing on, 106 00:04:11,860 --> 00:04:13,775 I realized the potential for a costly mix-up 107 00:04:13,905 --> 00:04:15,298 was too great. 108 00:04:15,429 --> 00:04:17,300 So I had the bottom part of the suit 109 00:04:17,431 --> 00:04:19,215 redesigned with strategic holes 110 00:04:19,346 --> 00:04:20,869 in the groin and buttocks region 111 00:04:20,999 --> 00:04:22,436 that would allow the wearer 112 00:04:22,566 --> 00:04:24,089 to relieve him or herself 113 00:04:24,220 --> 00:04:27,049 without taking off the suit. 114 00:04:27,179 --> 00:04:29,573 But there was still the issue of the temperature. 115 00:04:29,704 --> 00:04:31,662 To meet health department standards, 116 00:04:31,793 --> 00:04:33,621 Robert said the chili would have to remain 117 00:04:33,751 --> 00:04:37,973 above 135 degrees Fahrenheit at all times. 118 00:04:38,103 --> 00:04:40,584 But when I put it on, the heat was so intense 119 00:04:40,715 --> 00:04:42,586 that I could barely have it against my skin 120 00:04:42,717 --> 00:04:44,893 for more than a few seconds. 121 00:04:45,023 --> 00:04:47,374 So I tracked down some heat-resistant polymer gel 122 00:04:47,504 --> 00:04:49,245 that could insulate the body 123 00:04:49,376 --> 00:04:50,942 against the most extreme temperatures. 124 00:04:51,073 --> 00:04:52,030 Feel anything? 125 00:04:52,161 --> 00:04:53,380 - No. - Good. 126 00:04:53,510 --> 00:04:55,425 I did a preliminary test 127 00:04:55,556 --> 00:04:58,123 with a blowtorch on various parts of my body 128 00:04:58,254 --> 00:05:01,039 to ensure the gel would protect even my most sensitive regions. 129 00:05:03,912 --> 00:05:06,218 And after getting gelled up from head to toe, 130 00:05:06,349 --> 00:05:08,569 the burning sensation had completely vanished. 131 00:05:08,699 --> 00:05:10,658 Yeah. 132 00:05:10,788 --> 00:05:12,921 It seemed like we had solved every problem, 133 00:05:13,051 --> 00:05:16,446 but there was still one final thing I had to take care of. 134 00:05:16,577 --> 00:05:19,188 The pump on my chest that made the chili suit function 135 00:05:19,319 --> 00:05:20,450 was made out of metal, 136 00:05:20,581 --> 00:05:23,148 and to get into Rabobank Arena, 137 00:05:23,279 --> 00:05:25,934 every ticket holder has to pass through a metal detector. 138 00:05:26,064 --> 00:05:28,197 So I figured if I could convince security 139 00:05:28,328 --> 00:05:31,766 that I had a medically necessary pacemaker, 140 00:05:31,896 --> 00:05:33,942 they wouldn't be suspicious when the alarm went off. 141 00:05:34,072 --> 00:05:36,466 So I taped a real pacemaker to my chest 142 00:05:36,597 --> 00:05:37,989 and then headed to a walk-in clinic 143 00:05:38,120 --> 00:05:39,991 to request an X-ray 144 00:05:40,122 --> 00:05:41,906 that would hopefully trick the physician 145 00:05:42,037 --> 00:05:43,473 into writing me a doctor's note. 146 00:05:43,604 --> 00:05:45,954 I would need to actually examine you 147 00:05:46,084 --> 00:05:49,174 and see why is it that you need the X-ray. 148 00:05:49,305 --> 00:05:51,438 I have to have a reason why. 149 00:05:51,568 --> 00:05:53,744 Well, I'm paying you for it, 150 00:05:53,875 --> 00:05:55,485 so what do you care? 151 00:05:57,095 --> 00:06:01,752 I'm actually-- legally, it's being... 152 00:06:01,883 --> 00:06:04,668 monitored to see why we're ordering an X-ray. 153 00:06:04,799 --> 00:06:06,627 Oh. 154 00:06:06,757 --> 00:06:07,758 Well, what's the minimum I need to say 155 00:06:07,889 --> 00:06:08,629 to get one? 156 00:06:11,632 --> 00:06:14,896 Either some area hurts of your chest or-- 157 00:06:15,026 --> 00:06:16,288 - Sure. - You're having a cough. 158 00:06:16,419 --> 00:06:18,465 Okay. Yeah. 159 00:06:18,595 --> 00:06:20,554 Are you-- what are you experiencing? 160 00:06:20,684 --> 00:06:23,295 Yeah, both those. Yeah. 161 00:06:23,426 --> 00:06:24,645 Mm-kay. 162 00:06:24,775 --> 00:06:26,690 Just step as close as you can, 163 00:06:26,821 --> 00:06:28,344 and you're gonna take this shirt off, okay? 164 00:06:33,523 --> 00:06:35,264 Your undershirt will be fine, 165 00:06:35,395 --> 00:06:36,047 but I gotta get rid of the buttons, okay? 166 00:06:36,178 --> 00:06:37,309 Okay. Okay, sure. 167 00:06:37,440 --> 00:06:39,311 Take a big breath. 168 00:06:39,442 --> 00:06:41,096 Hold it. 169 00:06:41,226 --> 00:06:42,184 And once the doctor saw 170 00:06:42,314 --> 00:06:44,099 the pacemaker on my X-ray... 171 00:06:44,229 --> 00:06:45,056 It looks like it's in well position 172 00:06:45,187 --> 00:06:48,538 and no abnormalities. 173 00:06:48,669 --> 00:06:50,061 She wrote me a doctor's note that would hopefully 174 00:06:50,192 --> 00:06:51,454 get me through security. 175 00:06:51,585 --> 00:06:53,761 Thank you so much, Doctor. 176 00:06:53,891 --> 00:06:56,111 And that meant it was finally time to buy a ticket 177 00:06:56,241 --> 00:06:59,070 to the next Bakersfield Condors home game. 178 00:06:59,201 --> 00:07:01,203 So an hour before puck drop, 179 00:07:01,333 --> 00:07:03,510 I headed to the Lie-N-Den to fill up the suit 180 00:07:03,640 --> 00:07:05,773 with a fresh batch of chili. 181 00:07:05,903 --> 00:07:08,123 I then put on some extra large clothing 182 00:07:08,253 --> 00:07:10,125 that made me look like a typical hockey fan 183 00:07:10,255 --> 00:07:12,083 but was also secretly designed 184 00:07:12,214 --> 00:07:14,172 so I could carry everything I would need 185 00:07:14,303 --> 00:07:15,260 for our customers. 186 00:07:15,391 --> 00:07:16,697 Along with a special pocket 187 00:07:16,827 --> 00:07:18,829 built to hold cups and spoons, 188 00:07:18,960 --> 00:07:21,397 I also had a cane with a secret trigger 189 00:07:21,528 --> 00:07:24,008 that could dispense organic sour cream on demand, 190 00:07:24,139 --> 00:07:26,750 a trucker hat with a built-in cheese grater 191 00:07:26,881 --> 00:07:28,709 to deliver fresh cheddar cheese, 192 00:07:28,839 --> 00:07:32,539 and lastly, a cargo pocket full of chives. 193 00:07:38,370 --> 00:07:39,763 Got a little bit of an aftertaste, 194 00:07:39,894 --> 00:07:42,026 but I don't know if it's the chives 195 00:07:42,157 --> 00:07:43,637 or the sour cream. 196 00:07:46,901 --> 00:07:48,163 It's close. 197 00:07:48,293 --> 00:07:49,425 With everything set 198 00:07:49,556 --> 00:07:50,861 and just minutes until game time, 199 00:07:50,992 --> 00:07:52,907 I arrived at Rabobank Arena 200 00:07:53,037 --> 00:07:55,649 and nervously approached the security checkpoint. 201 00:07:55,779 --> 00:07:57,781 Hi. I have a medical condition. 202 00:07:57,912 --> 00:08:00,044 This is my pacemaker ID card. 203 00:08:00,175 --> 00:08:02,264 So I have a pacemaker, so it might beep when you do it 204 00:08:02,394 --> 00:08:03,961 over my chest area. 205 00:08:04,092 --> 00:08:05,485 Okay. 206 00:08:08,618 --> 00:08:09,793 Yeah, so that's my pacemaker. 207 00:08:09,924 --> 00:08:11,316 - Okay. - Okay. 208 00:08:14,015 --> 00:08:15,712 Thank you so much. 209 00:08:15,843 --> 00:08:18,759 Getting inside was a huge victory, 210 00:08:18,889 --> 00:08:20,282 but for my plan to work, I would need to be able 211 00:08:20,412 --> 00:08:21,892 to sell chili for an entire game 212 00:08:22,023 --> 00:08:23,981 without getting caught, 213 00:08:24,112 --> 00:08:25,548 so I decided to start in the upper levels 214 00:08:25,679 --> 00:08:27,202 where security was thinner. 215 00:08:27,332 --> 00:08:29,465 Hi, there, would you like any fresh chili? 216 00:08:31,249 --> 00:08:33,121 Two dollar chili? 217 00:08:33,251 --> 00:08:34,949 I faced some rejection at first, 218 00:08:35,079 --> 00:08:37,647 but it wasn't long until I had my first sale. 219 00:08:39,431 --> 00:08:41,912 It's chili. 220 00:08:42,043 --> 00:08:43,914 Do you want one? 221 00:08:44,045 --> 00:08:45,786 As my confidence grew, 222 00:08:45,916 --> 00:08:47,396 I ventured down to the lower level, 223 00:08:47,527 --> 00:08:48,745 where I got a second sale 224 00:08:48,876 --> 00:08:51,400 from a guy in section 109. 225 00:08:51,531 --> 00:08:54,403 I used my big body to block the view of security 226 00:08:54,534 --> 00:08:56,797 as I covertly squirted out his serving. 227 00:08:56,927 --> 00:09:00,191 Here you go. Two dollars, please. 228 00:09:00,322 --> 00:09:02,193 And after that, I began to feel invincible. 229 00:09:02,324 --> 00:09:04,282 Hi, there. 230 00:09:04,413 --> 00:09:06,633 I moved through the stadium like a ninja, 231 00:09:06,763 --> 00:09:08,939 switching sections after each sale 232 00:09:09,070 --> 00:09:10,071 so I couldn't be tracked. 233 00:09:10,201 --> 00:09:11,812 At one point, 234 00:09:11,942 --> 00:09:13,248 I thought security was on my tail, 235 00:09:13,378 --> 00:09:15,032 but I was able to lose the guy 236 00:09:15,163 --> 00:09:17,295 by ducking into a handicapped bathroom, 237 00:09:17,426 --> 00:09:18,470 after which I reemerged 238 00:09:18,601 --> 00:09:20,081 and resumed my operation. 239 00:09:20,211 --> 00:09:21,735 I can serve it to you right now. 240 00:09:21,865 --> 00:09:23,867 I have it right under my clothes. 241 00:09:23,998 --> 00:09:26,827 I sold 16 bowls of delicious chili that night, 242 00:09:26,957 --> 00:09:29,786 right under the noses of stadium management, 243 00:09:29,917 --> 00:09:32,049 and that meant, from this day forward, 244 00:09:32,180 --> 00:09:34,486 Robert had a proven method to sell his chili 245 00:09:34,617 --> 00:09:36,010 at Rabobank Arena. 246 00:09:36,140 --> 00:09:39,056 This is $32. 247 00:09:39,187 --> 00:09:41,363 And the ticket was only 12. 248 00:09:41,493 --> 00:09:44,192 So that's $20 profit in one game. 249 00:09:44,322 --> 00:09:46,063 Okay. 250 00:09:46,194 --> 00:09:47,238 So I'll just leave all this here for you, then? 251 00:09:47,369 --> 00:09:48,413 Yeah. 252 00:09:49,893 --> 00:09:51,634 - Bye. - Bye, now. 253 00:09:57,335 --> 00:09:59,381 Nothing feels better than a massage. 254 00:09:59,511 --> 00:10:01,209 Nothing. 255 00:10:01,339 --> 00:10:03,385 Which is why Anna Davis of Swan Day Spa 256 00:10:03,515 --> 00:10:05,474 in Los Angeles, California, 257 00:10:05,605 --> 00:10:07,476 has made it her livelihood. 258 00:10:07,607 --> 00:10:09,434 But with plenty of competition in the area, 259 00:10:09,565 --> 00:10:11,959 Anna has been forced to lower her prices so much, 260 00:10:12,089 --> 00:10:13,787 she's barely making a profit. 261 00:10:13,917 --> 00:10:15,440 Now we have a lot of competition, 262 00:10:15,571 --> 00:10:17,442 so the client, when they got in, 263 00:10:17,573 --> 00:10:19,793 they were looking for the cheaper price. 264 00:10:19,923 --> 00:10:23,100 We have a deep tissue one, which is, you pay more, $15. 265 00:10:23,231 --> 00:10:24,406 I think I'll try the $40 one for right now. 266 00:10:24,536 --> 00:10:26,974 Okay. Okay, that's fine. 267 00:10:27,104 --> 00:10:28,976 With customers going for the cheapest price 268 00:10:29,106 --> 00:10:31,631 and ignoring her more profitable premium massages, 269 00:10:31,761 --> 00:10:33,371 it was clearly a problem. 270 00:10:33,502 --> 00:10:35,722 So I paid Anna a visit with a unique way 271 00:10:35,852 --> 00:10:37,680 for her to upsell her customers. 272 00:10:37,811 --> 00:10:39,726 You see, the key to upselling 273 00:10:39,856 --> 00:10:42,467 is advertising a low price to bring people in 274 00:10:42,598 --> 00:10:45,079 but then ensuring that once they see the product, 275 00:10:45,209 --> 00:10:47,081 they'll definitely want to upgrade. 276 00:10:47,211 --> 00:10:49,561 So if customers arrived at Swan Day Spa 277 00:10:49,692 --> 00:10:51,563 and discovered that the $40 special 278 00:10:51,694 --> 00:10:54,697 was done exclusively by someone with a contagious disease, 279 00:10:54,828 --> 00:10:56,612 like viral warts, 280 00:10:56,743 --> 00:10:58,353 customers would be a lot more likely 281 00:10:58,483 --> 00:11:01,269 to upgrade to one of Anna's premium options. 282 00:11:01,399 --> 00:11:03,097 The plan: upsell customers 283 00:11:03,227 --> 00:11:06,753 by making the $40 special a wart massage. 284 00:11:08,493 --> 00:11:11,496 I think... I think you're right. 285 00:11:11,627 --> 00:11:14,674 Nobody want to get the wart massage. 286 00:11:14,804 --> 00:11:15,892 For sure. 287 00:11:16,023 --> 00:11:17,198 Anna was intrigued, 288 00:11:17,328 --> 00:11:18,721 but she was a bit worried 289 00:11:18,852 --> 00:11:21,289 about what her customers might think. 290 00:11:21,419 --> 00:11:23,378 They might be upset. 291 00:11:23,508 --> 00:11:24,814 They might be sue me. 292 00:11:24,945 --> 00:11:27,208 Sue the business. 293 00:11:27,338 --> 00:11:28,949 But I assured her that no one would complain 294 00:11:29,079 --> 00:11:31,342 as long as they believed it was for a good cause. 295 00:11:31,473 --> 00:11:32,996 Have you ever done any charity work before? 296 00:11:33,127 --> 00:11:35,259 - Oh, never. - So with Anna's blessing, 297 00:11:35,390 --> 00:11:37,174 I created a real charity 298 00:11:37,305 --> 00:11:39,350 whose mission was to place people living with warts 299 00:11:39,481 --> 00:11:40,787 into the workplace. 300 00:11:40,917 --> 00:11:42,963 I then distributed our flyers 301 00:11:43,093 --> 00:11:45,487 at dermatology clinics across the city 302 00:11:45,617 --> 00:11:47,228 and posted an ad on Craigslist 303 00:11:47,358 --> 00:11:49,709 seeking people with active viral warts 304 00:11:49,839 --> 00:11:52,059 who were looking for work, and later that week, 305 00:11:52,189 --> 00:11:54,714 I met with the two men who responded. 306 00:11:54,844 --> 00:11:57,499 I think I've had every kind of wart invented. 307 00:11:57,629 --> 00:11:59,022 I don't know. 308 00:11:59,153 --> 00:12:01,198 Oh, whoa. 309 00:12:01,329 --> 00:12:04,245 But probably the worst case of warts that I had 310 00:12:04,375 --> 00:12:07,291 was on my penis. 311 00:12:07,422 --> 00:12:08,902 Okay. 312 00:12:09,032 --> 00:12:09,903 And it was, like, a circle around my-- 313 00:12:10,033 --> 00:12:11,774 I mean, it was... 314 00:12:14,124 --> 00:12:18,781 Made it so that... sex was not an option. 315 00:12:18,912 --> 00:12:20,087 - Right. - Right? 316 00:12:20,217 --> 00:12:21,741 - Yeah, 'cause... - Yeah. 317 00:12:21,871 --> 00:12:22,698 I just took a soldering iron. 318 00:12:22,829 --> 00:12:24,352 Burned it off myself. 319 00:12:24,482 --> 00:12:25,832 - Whoa. - Like, why go to a doctor 320 00:12:25,962 --> 00:12:26,963 and have him do it? 321 00:12:27,094 --> 00:12:28,051 I know what he's doing. 322 00:12:28,182 --> 00:12:29,836 Just burned it off. 323 00:12:29,966 --> 00:12:30,924 - You drop something? - I did, yeah. 324 00:12:31,054 --> 00:12:32,534 A little device here. 325 00:12:32,664 --> 00:12:34,231 - A device? - Yes. 326 00:12:36,712 --> 00:12:41,630 - What is that? - This is a wellness wand. 327 00:12:42,849 --> 00:12:44,241 - What's that mean? - Well, it's-- 328 00:12:44,372 --> 00:12:45,547 Right now, 329 00:12:45,677 --> 00:12:47,636 the way that the unit works 330 00:12:47,767 --> 00:12:49,551 if I have it sitting right-- 331 00:12:49,681 --> 00:12:51,640 if I set it right here, 332 00:12:51,771 --> 00:12:53,381 it's putting out a signal 333 00:12:53,511 --> 00:12:55,078 that's coming out to the edge of the table, 334 00:12:55,209 --> 00:12:56,645 maybe a little beyond. 335 00:12:56,776 --> 00:12:57,646 - Uh-huh. - All right? 336 00:12:57,777 --> 00:13:00,344 And the signal is matching 337 00:13:00,475 --> 00:13:04,087 with whatever the needs are that you select from the files. 338 00:13:04,218 --> 00:13:05,915 - Are you a healer or something? - Yes. 339 00:13:06,046 --> 00:13:06,916 - Oh. - Yeah. 340 00:13:07,047 --> 00:13:08,004 Okay. 341 00:13:08,135 --> 00:13:09,049 - Yeah. - What... 342 00:13:09,179 --> 00:13:10,093 Uh, what... 343 00:13:10,224 --> 00:13:12,226 How, um... 344 00:13:12,356 --> 00:13:13,096 Okay. 345 00:13:14,924 --> 00:13:16,447 After carefully vetting the candidates 346 00:13:16,578 --> 00:13:18,841 to be sure they had at least one wart, 347 00:13:18,972 --> 00:13:22,714 I officially signed them on to the CityWarts roster. 348 00:13:22,845 --> 00:13:25,108 But before they could be placed at Swan Day Spa, 349 00:13:25,239 --> 00:13:27,371 there was still one thing our charity needed: 350 00:13:27,502 --> 00:13:29,373 an endorsement. 351 00:13:29,504 --> 00:13:31,114 It seemed like every credible charity 352 00:13:31,245 --> 00:13:33,160 had the endorsement of a public figure, 353 00:13:33,290 --> 00:13:35,423 like a mayor or a city council member, 354 00:13:35,553 --> 00:13:37,904 and I was worried that if CityWarts didn't have one, 355 00:13:38,034 --> 00:13:39,862 the public would never accept the idea 356 00:13:39,993 --> 00:13:42,430 of a wart-infected masseur. 357 00:13:42,560 --> 00:13:46,826 So I rented out the ballroom of the historic Oxford Palace Hotel 358 00:13:46,956 --> 00:13:49,959 and then reached out to every local politician I could find, 359 00:13:50,090 --> 00:13:52,092 inviting them to be the guest of honor 360 00:13:52,222 --> 00:13:54,921 at a gala event for the launch of a new charity. 361 00:13:55,051 --> 00:13:57,619 And after a few days, we finally got an RSVP 362 00:13:57,749 --> 00:13:59,534 from Councilman Ed Reyes, 363 00:13:59,664 --> 00:14:02,798 a 12-year veteran of LA's city council. 364 00:14:02,929 --> 00:14:03,799 So on the day of the event, 365 00:14:03,930 --> 00:14:05,627 I decorated the ballroom 366 00:14:05,757 --> 00:14:07,368 with the finest and fanciest things 367 00:14:07,498 --> 00:14:09,500 in the hopes that this gala would be enough 368 00:14:09,631 --> 00:14:12,416 to dazzle Councilman Reyes into legitimizing CityWarts 369 00:14:12,547 --> 00:14:14,592 with his official endorsement. 370 00:14:14,723 --> 00:14:15,767 - Hi, Nathan. - Hey. 371 00:14:15,898 --> 00:14:17,204 Oh, my gosh. You look nice. 372 00:14:17,334 --> 00:14:19,032 Thank you. How are you? 373 00:14:19,162 --> 00:14:20,729 - Nice to see you. - Nice to see you too. 374 00:14:20,860 --> 00:14:22,383 Okay, so. 375 00:14:22,513 --> 00:14:23,558 What do you think? 376 00:14:23,688 --> 00:14:25,255 I like it. It's pretty. 377 00:14:25,386 --> 00:14:26,561 Once Anna took her seat, 378 00:14:26,691 --> 00:14:27,736 we opened our doors 379 00:14:27,867 --> 00:14:29,259 to the crowd of random people 380 00:14:29,390 --> 00:14:31,305 I had paid to attend the event 381 00:14:31,435 --> 00:14:32,654 so that Councilman Reyes would be impressed 382 00:14:32,784 --> 00:14:34,525 by the charity's popularity 383 00:14:34,656 --> 00:14:36,440 when he arrived. 384 00:14:36,571 --> 00:14:37,833 Since every real charity gala 385 00:14:37,964 --> 00:14:39,791 is hosted by a beauty queen, 386 00:14:39,922 --> 00:14:42,838 I hired Miss California 2013, Mabelynn Capeluj, 387 00:14:42,969 --> 00:14:44,796 to be the evening's host. 388 00:14:44,927 --> 00:14:46,363 It's here in Los Angeles, and they help 389 00:14:46,494 --> 00:14:49,366 people in Los Angeles with warts get jobs? 390 00:14:49,497 --> 00:14:51,542 - Yes. - That's their mission, okay. 391 00:14:51,673 --> 00:14:53,936 Do you get nervous before these things at all? 392 00:14:54,067 --> 00:14:55,503 - Um, sometimes, sometimes. - Yeah? 393 00:14:55,633 --> 00:14:57,679 But I feel like this will be easy. 394 00:14:57,809 --> 00:14:59,724 Hopefully I don't jinx myself. 395 00:14:59,855 --> 00:15:00,943 - You're so beautiful-- - Thank you. 396 00:15:01,074 --> 00:15:02,249 You could probably go out there 397 00:15:02,379 --> 00:15:03,990 and just go, "Blah, blah, blah," 398 00:15:04,120 --> 00:15:06,166 and no one would know the difference. 399 00:15:06,296 --> 00:15:09,038 - Thank you. Hopefully. - Yeah. No problem. 400 00:15:12,128 --> 00:15:13,608 As the crowd settled in, 401 00:15:13,738 --> 00:15:15,479 Councilman Reyes entered the room 402 00:15:15,610 --> 00:15:16,828 with all the confidence I would have expected 403 00:15:16,959 --> 00:15:18,395 from an elected official. 404 00:15:18,526 --> 00:15:20,963 I only hoped that this gala event 405 00:15:21,094 --> 00:15:23,139 would be enough to win his coveted endorsement. 406 00:15:34,020 --> 00:15:36,587 So, growing up, I actually had a friend who-- 407 00:15:36,718 --> 00:15:38,328 he had warts on his hand, 408 00:15:38,459 --> 00:15:41,331 and I believe his mom or he said 409 00:15:41,462 --> 00:15:43,072 it was from handling a frog. 410 00:15:43,203 --> 00:15:46,380 He was able to seek medical attention, 411 00:15:46,510 --> 00:15:49,339 and they were able to freeze and remove the wart, 412 00:15:49,470 --> 00:15:51,341 and he's just fine now, 413 00:15:51,472 --> 00:15:54,170 and that's why I'm so proud to introduce to you 414 00:15:54,301 --> 00:15:57,608 CityWarts and their mission to put warts to work. 415 00:15:57,739 --> 00:15:58,653 And right now, I'd like to bring out 416 00:15:58,783 --> 00:16:00,481 some CityWarts Angels 417 00:16:00,611 --> 00:16:02,570 to talk about their own experiences with warts. 418 00:16:06,878 --> 00:16:08,358 My name is Daniel, 419 00:16:08,489 --> 00:16:11,231 and I have warts. 420 00:16:14,495 --> 00:16:16,062 My hope is that some personal stories 421 00:16:16,192 --> 00:16:17,977 from our CityWarts Angels would help 422 00:16:18,107 --> 00:16:19,935 garner sympathy from Councilman Reyes. 423 00:16:20,066 --> 00:16:22,198 I had a wart right here. 424 00:16:22,329 --> 00:16:25,723 Nine warts made, like, a number six on my hand. 425 00:16:25,854 --> 00:16:30,467 A ring of genital warts around my penis. 426 00:16:30,598 --> 00:16:32,252 Remember, wart pride. 427 00:16:32,382 --> 00:16:33,470 Thanks, CityWarts. 428 00:16:33,601 --> 00:16:34,732 Thank you very much. 429 00:16:37,431 --> 00:16:41,217 I appreciate everything that CityWarts is doing 430 00:16:41,348 --> 00:16:43,741 for our community, 431 00:16:43,872 --> 00:16:46,309 and because of CityWarts, 432 00:16:46,440 --> 00:16:51,140 I had a opportunity for a job placement with massage. 433 00:16:51,271 --> 00:16:53,403 You guys have a great night, 434 00:16:53,534 --> 00:16:54,970 and thank you. 435 00:16:55,101 --> 00:16:57,016 The speeches were a hit, 436 00:16:57,146 --> 00:16:58,582 and after concluding the night 437 00:16:58,713 --> 00:17:00,062 by recognizing the Swan Day Spa 438 00:17:00,193 --> 00:17:02,151 as CityWarts' newest partner, 439 00:17:02,282 --> 00:17:04,240 it was time to approach Councilman Reyes 440 00:17:04,371 --> 00:17:05,502 for his endorsement. 441 00:17:05,633 --> 00:17:07,156 Councilman, hi. 442 00:17:07,287 --> 00:17:08,244 Would I be able to get a photo with you 443 00:17:08,375 --> 00:17:09,637 and Anna over here? 444 00:17:09,767 --> 00:17:11,465 This is Anna. 445 00:17:11,595 --> 00:17:12,683 - Nice to meet you, sir. - Hi, Anna. 446 00:17:12,814 --> 00:17:13,858 Okay, come on over here. 447 00:17:13,989 --> 00:17:14,859 With a photo of Anna 448 00:17:14,990 --> 00:17:16,252 standing next to 449 00:17:16,383 --> 00:17:17,688 a respected city councilman, 450 00:17:17,819 --> 00:17:19,603 it was now impossible to deny 451 00:17:19,734 --> 00:17:21,736 that he was a supporter of our cause. 452 00:17:21,866 --> 00:17:23,085 Thank you for that endorsement. 453 00:17:23,216 --> 00:17:24,347 Thank you so much. 454 00:17:24,478 --> 00:17:25,870 So with proof of our credibility 455 00:17:26,001 --> 00:17:27,133 now proudly displayed 456 00:17:27,263 --> 00:17:29,309 behind the desk at Swan Day Spa, 457 00:17:29,439 --> 00:17:31,006 it was finally time for our wart angels 458 00:17:31,137 --> 00:17:32,790 to meet their new boss. 459 00:17:32,921 --> 00:17:34,879 It is such a honor 460 00:17:35,010 --> 00:17:36,577 to be in a location 461 00:17:36,707 --> 00:17:39,449 where... 462 00:17:39,580 --> 00:17:42,148 you're creating a wart-positive environment. 463 00:17:42,278 --> 00:17:43,888 - Thank you so much. - Thank you so much. 464 00:17:46,456 --> 00:17:48,371 But before moving forward, Anna wanted to be sure 465 00:17:48,502 --> 00:17:50,460 they had the right skills for the job. 466 00:17:50,591 --> 00:17:53,202 Have you ever trained to massage before? 467 00:17:53,333 --> 00:17:55,726 Are you a licensed massage therapist? 468 00:17:55,857 --> 00:17:58,642 I'm not a licensed massage therapist, 469 00:17:58,773 --> 00:18:01,906 but I stay in practice with my girlfriend, 470 00:18:02,037 --> 00:18:04,387 because she gets foot reflexology 471 00:18:04,518 --> 00:18:06,476 every single night, 472 00:18:06,607 --> 00:18:08,913 and then I just work my way up from the ankles. 473 00:18:09,044 --> 00:18:10,828 Apply. Release. Apply. Release. 474 00:18:10,959 --> 00:18:11,873 Dig a little bit. 475 00:18:12,003 --> 00:18:14,876 - Okay. - Every night. 476 00:18:15,006 --> 00:18:16,399 She's a lucky lady. 477 00:18:16,530 --> 00:18:18,706 Oh, that's nice. How about you, Albert? 478 00:18:18,836 --> 00:18:20,751 Well, I've had experience. 479 00:18:20,882 --> 00:18:24,407 I used to give massages to my grandmother. 480 00:18:24,538 --> 00:18:28,019 - Okay. - Just a little bit at a time. 481 00:18:28,150 --> 00:18:30,283 Like, and I-- the main focus 482 00:18:30,413 --> 00:18:32,720 was for her to feel good 483 00:18:32,850 --> 00:18:35,766 and not for me to be... 484 00:18:35,897 --> 00:18:38,726 because a massage is not supposed to be... 485 00:18:38,856 --> 00:18:41,511 it's supposed to be... 486 00:18:41,642 --> 00:18:43,252 - You know. - Yeah. 487 00:18:43,383 --> 00:18:46,212 Just making the person relax and-- 488 00:18:46,342 --> 00:18:49,519 Okay, so you approve them? They meet your standards? 489 00:18:49,650 --> 00:18:51,434 For right now, I mean, we have to learn more. 490 00:18:51,565 --> 00:18:53,132 For now, yeah, we have to see. 491 00:18:55,699 --> 00:18:57,092 Anna was satisfied with their qualifications, 492 00:18:57,223 --> 00:18:58,833 so the Angels took their stations 493 00:18:58,963 --> 00:19:00,530 while Anna and I waited for customers up front. 494 00:19:00,661 --> 00:19:02,184 Yes, I'd like to have the massage. 495 00:19:02,315 --> 00:19:04,839 Yeah, it's-- how you like it? 496 00:19:04,969 --> 00:19:06,623 We have so many kinds. 497 00:19:06,754 --> 00:19:09,452 I want to get that one that was the special for $40. 498 00:19:09,583 --> 00:19:11,802 - Okay. - As usual, the customer chose 499 00:19:11,933 --> 00:19:13,891 the cheapest option available, 500 00:19:14,022 --> 00:19:16,067 so once she was ready and waiting on the table, 501 00:19:16,198 --> 00:19:17,939 it was time to see if the new upsell would work. 502 00:19:18,069 --> 00:19:19,593 - Hi, there. - Hi. 503 00:19:19,723 --> 00:19:22,422 Hi, so I'm not sure if you're aware, 504 00:19:22,552 --> 00:19:25,164 but the $40 massage special that you selected 505 00:19:25,294 --> 00:19:28,689 is done in conjunction with a charity outreach program 506 00:19:28,819 --> 00:19:30,647 - called CityWarts-- - Uh-huh. 507 00:19:30,778 --> 00:19:32,519 That puts people living with warts into the workplace. 508 00:19:32,649 --> 00:19:34,303 Okay. 509 00:19:34,434 --> 00:19:36,305 Is that something you're comfortable with? 510 00:19:36,436 --> 00:19:38,307 Yeah, that's okay 'cause it's not a contagious thing. 511 00:19:38,438 --> 00:19:39,656 Oh, actually, warts are contagious. 512 00:19:39,787 --> 00:19:41,441 - Oh, they are? - Yes. 513 00:19:41,571 --> 00:19:44,748 - Oh. They're contagious? - Yes. 514 00:19:44,879 --> 00:19:46,272 Does he wear gloves or what? 515 00:19:46,402 --> 00:19:48,970 He will be wearing thin gloves. 516 00:19:49,100 --> 00:19:51,755 After telling the client about our full range of massages, 517 00:19:51,886 --> 00:19:54,541 she could now see the benefits of the premium options. 518 00:19:54,671 --> 00:19:55,977 So how much are the other massages? 519 00:19:56,107 --> 00:19:58,022 It's just $15 more. 520 00:19:58,153 --> 00:19:59,502 All right, I'll take one of the others. 521 00:19:59,633 --> 00:20:01,678 My plan worked perfectly. 522 00:20:01,809 --> 00:20:04,115 All right, so this is your therapist, Mamie. 523 00:20:04,246 --> 00:20:06,248 She does not have any warts. 524 00:20:06,379 --> 00:20:07,510 - All right, thanks. - At all. 525 00:20:07,641 --> 00:20:09,208 Okay, great, enjoy your massage. 526 00:20:09,338 --> 00:20:10,774 - Thank you. - And Anna was thrilled. 527 00:20:10,905 --> 00:20:12,254 - She upgraded. - Oh! 528 00:20:12,385 --> 00:20:13,386 And as the day went on, 529 00:20:13,516 --> 00:20:15,475 more and more customers 530 00:20:15,605 --> 00:20:17,259 opted to upgrade to the premium options. 531 00:20:17,390 --> 00:20:20,088 I guess I just want the one with the non-wart worker. 532 00:20:20,219 --> 00:20:21,524 Yeah. 533 00:20:21,655 --> 00:20:23,352 Anna was upselling her clients 534 00:20:23,483 --> 00:20:25,615 at an unprecedented rate, 535 00:20:25,746 --> 00:20:27,443 and any time a customer was skeptical, 536 00:20:27,574 --> 00:20:29,228 we had all the credibility we needed. 537 00:20:29,358 --> 00:20:31,491 This is me and a city councilor. 538 00:20:31,621 --> 00:20:34,320 I mean, I don't know how much more legit 539 00:20:34,450 --> 00:20:36,322 you can get than an LA city councilman 540 00:20:36,452 --> 00:20:39,890 endorsing the charity, but... 541 00:20:40,021 --> 00:20:43,024 Yeah, it seemingly-- it seems safe 542 00:20:43,154 --> 00:20:45,809 if the city's working with it. 543 00:20:45,940 --> 00:20:47,507 I did feel a little bad 544 00:20:47,637 --> 00:20:48,943 that no one wanted anything to do 545 00:20:49,073 --> 00:20:50,814 with our wart angels that day, 546 00:20:50,945 --> 00:20:52,381 but it was nice to know 547 00:20:52,512 --> 00:20:54,122 that at least they had each other. 548 00:20:54,253 --> 00:20:56,864 I love baking cakes. 549 00:20:56,994 --> 00:20:59,432 Pies. 550 00:20:59,562 --> 00:21:02,435 Is it the baking that you like, 551 00:21:02,565 --> 00:21:05,438 or is it the look in the person's eyes 552 00:21:05,568 --> 00:21:08,441 that you baked it for? 553 00:21:08,571 --> 00:21:09,442 Both. 554 00:21:09,572 --> 00:21:12,009 Absolutely. 555 00:21:15,099 --> 00:21:16,840 Type of pacemaker you have? 556 00:21:16,971 --> 00:21:19,365 Um... 557 00:21:19,495 --> 00:21:21,541 I think it's a... 558 00:21:23,804 --> 00:21:25,545 Sony? 40380

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