Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated:
1
00:00:02,485 --> 00:00:04,038
My name is Nathan Fielder,
2
00:00:04,107 --> 00:00:06,454
and I graduated from one
of Canada's top business schools
3
00:00:06,523 --> 00:00:08,767
with really good grades.
4
00:00:08,836 --> 00:00:10,320
Now I'm using my knowledge
5
00:00:10,389 --> 00:00:12,667
to help struggling
small business owners make it
6
00:00:12,736 --> 00:00:15,601
in this competitive world.
7
00:00:23,333 --> 00:00:26,474
This is Nathan For You.
8
00:00:26,543 --> 00:00:28,683
Women make up
some of the prettiest humans
9
00:00:28,752 --> 00:00:30,133
in the world,
10
00:00:30,202 --> 00:00:32,791
and for online dating websites
like Dating DNA,
11
00:00:32,860 --> 00:00:36,312
those long-haired angels
are a prize to be won.
12
00:00:36,381 --> 00:00:37,692
CEO Kevin Carmony admits
13
00:00:37,761 --> 00:00:39,660
that attracting more female
users to his site
14
00:00:39,729 --> 00:00:41,386
is the key to growth.
15
00:00:41,455 --> 00:00:45,804
'cause right now we're
probably 65% men, 35% women.
16
00:00:45,873 --> 00:00:48,117
But to do this you need
a thorough understanding
17
00:00:48,186 --> 00:00:50,360
of how the female brain works.
18
00:00:50,429 --> 00:00:52,535
So I paid Kevin a visit
at his penthouse suite
19
00:00:52,604 --> 00:00:55,469
in Irvine, California,
to share my expertise.
20
00:00:55,538 --> 00:00:59,266
The main reason most women
are afraid to use online dating
21
00:00:59,335 --> 00:01:02,200
is because they think
the person they meet up with
22
00:01:02,269 --> 00:01:06,307
could potentially be a killer
and murder them.
23
00:01:06,376 --> 00:01:08,999
Um, I don't know
that that's a big reason
24
00:01:09,069 --> 00:01:11,001
that women don't sign up
for dating sites.
25
00:01:11,071 --> 00:01:13,245
We haven't had women
contacting us,
26
00:01:13,314 --> 00:01:15,420
"Hey, I met this guy on your
site and he was a creep
27
00:01:15,489 --> 00:01:16,731
and this and that happened."
28
00:01:16,800 --> 00:01:18,008
We have enough--
Well, you might not hear
29
00:01:18,078 --> 00:01:20,390
from those women because...
30
00:01:20,459 --> 00:01:23,600
I don't think that is
the-- it's certainly a concern.
31
00:01:23,669 --> 00:01:27,535
The solution
is Daddy's Watching.
32
00:01:27,604 --> 00:01:29,227
Okay.
33
00:01:29,296 --> 00:01:32,368
Nathan: Up until age 18, most
women have a daddy keeping tabs
34
00:01:32,437 --> 00:01:34,266
on any man she goes out with.
35
00:01:34,335 --> 00:01:36,820
But once she gets bigger,
daddy's no longer around,
36
00:01:36,889 --> 00:01:38,891
but danger still is.
37
00:01:38,960 --> 00:01:41,066
So if Dating DNA offered
a security service
38
00:01:41,135 --> 00:01:43,724
where female users could request
to have someone
39
00:01:43,793 --> 00:01:45,967
secretly watch over
their first dates,
40
00:01:46,036 --> 00:01:48,625
the website would quickly become
the obvious choice
41
00:01:48,694 --> 00:01:50,800
for women
looking to date online
42
00:01:50,869 --> 00:01:53,665
because they know
that daddy's watching.
43
00:01:53,734 --> 00:01:55,115
Eh...
44
00:01:55,184 --> 00:01:57,186
seems a little condescending
to me to women
45
00:01:57,255 --> 00:01:59,809
that daddy has to take care
of you and daddy's watching--
46
00:01:59,878 --> 00:02:01,535
So you don't like the name?
47
00:02:01,604 --> 00:02:02,984
I-- I don't know--
48
00:02:03,053 --> 00:02:05,332
Now, before you say anything,
you know,
49
00:02:05,401 --> 00:02:08,300
it might not be good on camera
to say anything bad
50
00:02:08,369 --> 00:02:10,992
about an idea
that makes women safer.
51
00:02:11,061 --> 00:02:12,684
Yes, but--
You don't wanna look like
52
00:02:12,753 --> 00:02:16,136
you're not trying
to make women feel safe.
53
00:02:16,205 --> 00:02:18,172
Yeah.
And so that's something
54
00:02:18,241 --> 00:02:21,486
that might-- may make a woman
feel more secure, certainly.
55
00:02:21,555 --> 00:02:23,004
Nathan:
Kevin loved my idea.
56
00:02:23,073 --> 00:02:24,696
But before he could offer it
to his users,
57
00:02:24,765 --> 00:02:26,525
I needed to develop
official guidelines
58
00:02:26,594 --> 00:02:29,563
for how the Daddy's Watching
system would work.
59
00:02:29,632 --> 00:02:31,841
So I found a Dating DNA user,
Kamarin,
60
00:02:31,910 --> 00:02:33,705
who agreed to let me
try out the service
61
00:02:33,774 --> 00:02:35,500
on one of her first dates.
62
00:02:35,569 --> 00:02:36,984
So your date
will be arriving soon,
63
00:02:37,053 --> 00:02:39,607
and because we're trying
this out for today,
64
00:02:39,676 --> 00:02:41,851
I'll be your daddy.
Okay.
65
00:02:41,920 --> 00:02:43,335
And we also
have some branding
66
00:02:43,404 --> 00:02:45,165
kinda elements we're trying
to incorporate.
67
00:02:45,234 --> 00:02:47,305
So if you're ever in fear
at any time
68
00:02:47,374 --> 00:02:50,239
during your date,
just yell out,
69
00:02:50,308 --> 00:02:52,896
"Daddy, daddy,
come over now.
70
00:02:52,965 --> 00:02:56,659
Save my life.
You made a vow."
71
00:02:56,728 --> 00:02:58,005
Sounds good?
72
00:02:58,074 --> 00:03:00,283
So do you want
to practice that or--
73
00:03:00,352 --> 00:03:02,009
What would happen
if I just yelled, "help"?
74
00:03:02,078 --> 00:03:03,804
Like, what's
the significance in me--
75
00:03:03,873 --> 00:03:06,841
Well, if I just hear, "help,"
you know, that could be anyone.
76
00:03:06,910 --> 00:03:10,017
But the daddy rhyme,
I know it's you.
77
00:03:10,086 --> 00:03:11,018
Cool.
78
00:03:11,087 --> 00:03:12,399
All right.
All right.
79
00:03:12,468 --> 00:03:13,607
Thank you, Nate.
80
00:03:13,676 --> 00:03:14,953
Nathan.Nathan.
81
00:03:15,022 --> 00:03:16,299
Yeah, you can call me Nate.
All right.
82
00:03:16,368 --> 00:03:17,680
All right.
83
00:03:17,749 --> 00:03:18,750
Whatever.
Thank you.
84
00:03:18,819 --> 00:03:20,683
Either way...
All right.
85
00:03:20,752 --> 00:03:22,340
It's casual.
86
00:03:22,409 --> 00:03:23,927
With Kamarin prepped,
I got into position
87
00:03:23,996 --> 00:03:25,343
out front of her building.
88
00:03:25,412 --> 00:03:27,137
And knowing
what her date looked like,
89
00:03:27,207 --> 00:03:30,624
I had a method to covertly
vet him before he picked her up.
90
00:03:30,693 --> 00:03:32,004
Hey, man, could you do mea favor?
91
00:03:32,073 --> 00:03:33,351
I'm just moving
out of my building.
92
00:03:33,420 --> 00:03:34,628
Would you be able
to take a photo of me
93
00:03:34,697 --> 00:03:35,767
in front of my building?
94
00:03:35,836 --> 00:03:37,044
Um, yeah.
95
00:03:37,113 --> 00:03:38,287
Is that cool?
Yeah.
96
00:03:38,356 --> 00:03:40,979
Oh, I guess
I packed my camera.
97
00:03:41,048 --> 00:03:42,463
I thought I had it on me.
98
00:03:42,532 --> 00:03:46,156
Do you happen to have like
a knife, or any weapon,
99
00:03:46,226 --> 00:03:47,951
anything sharp
I could open the box with...
100
00:03:48,020 --> 00:03:49,608
I can do it with a key.Gun or--
101
00:03:49,677 --> 00:03:51,196
Oh, key?Okay.
102
00:03:51,265 --> 00:03:53,681
Where you headed?
103
00:03:53,750 --> 00:03:55,683
Oh, really?
104
00:03:55,752 --> 00:03:56,788
Cool, thanks.
105
00:03:56,857 --> 00:03:58,238
Yeah, women, huh?
106
00:03:58,307 --> 00:03:59,653
Sometimes you wanna kiss 'em,
other times
107
00:03:59,722 --> 00:04:00,861
you just wanna
wring their necks,
108
00:04:00,930 --> 00:04:02,172
you know what I mean?
109
00:04:02,242 --> 00:04:05,037
You feel that way?
110
00:04:05,106 --> 00:04:06,625
Like sometimes
you wanna kiss 'em,
111
00:04:06,694 --> 00:04:10,146
other times you wanna
wring their necks.
112
00:04:10,215 --> 00:04:11,389
You wouldn't?
113
00:04:11,458 --> 00:04:12,907
But sometimes, you know,
114
00:04:12,976 --> 00:04:16,497
when a girl says no
she really means yes, right?
115
00:04:16,566 --> 00:04:17,878
Yeah?
116
00:04:19,259 --> 00:04:22,020
You're not a sex offender
or anything?
117
00:04:22,089 --> 00:04:23,435
Okay.
118
00:04:23,504 --> 00:04:24,885
All right, yeah.
Have a good day.
119
00:04:24,954 --> 00:04:26,680
Cody seemed okay at first,
but just to be safe,
120
00:04:26,749 --> 00:04:29,027
I preserved his fingerprints
from the camera
121
00:04:29,096 --> 00:04:30,718
so I could give them
to the authorities
122
00:04:30,787 --> 00:04:33,100
in case things took a turn
for the worse.
123
00:04:33,169 --> 00:04:35,861
Moments later, they left for
their date at the bowling alley,
124
00:04:35,930 --> 00:04:38,519
and I was sure
to follow close behind.
125
00:04:38,588 --> 00:04:40,038
Once they arrived,
126
00:04:40,107 --> 00:04:41,695
they started their game
and got to know each other.
127
00:04:41,764 --> 00:04:43,283
Where are you from?
128
00:04:43,352 --> 00:04:45,837
I'm originally from Anaheim.
I live in Westwood now.
129
00:04:45,906 --> 00:04:47,425
...and from a distance,
130
00:04:47,494 --> 00:04:50,013
It looked as though things
were off to a good start.
131
00:04:50,082 --> 00:04:51,636
But in case something
were to happen,
132
00:04:51,705 --> 00:04:54,294
I had a method that allowed me
to be right next to them,
133
00:04:54,363 --> 00:04:57,366
and completely invisible
at the same time.
134
00:04:57,435 --> 00:05:00,161
Disguised as a female bowler
in religious garb,
135
00:05:00,230 --> 00:05:03,268
I was able to be within earshot
of Kamarin and her date.
136
00:05:03,337 --> 00:05:05,650
Ready to split things up
if his strike celebrations
137
00:05:05,719 --> 00:05:08,204
got a little too touchy.
138
00:05:08,273 --> 00:05:10,275
Fortunately,
that wasn't required.
139
00:05:10,344 --> 00:05:12,691
Cody seemed
like a genuinely good guy,
140
00:05:12,760 --> 00:05:14,314
and I could tell Kamarin
felt safe
141
00:05:14,383 --> 00:05:16,143
as she really began to open up.
142
00:05:16,212 --> 00:05:17,420
If two planes
brought down the two towers...
143
00:05:17,489 --> 00:05:18,732
Uh-huh?
144
00:05:18,801 --> 00:05:19,974
I could see
that as being feasible.
145
00:05:20,043 --> 00:05:21,286
Okay.
146
00:05:21,355 --> 00:05:24,738
But what brought down
building number seven?
147
00:05:24,807 --> 00:05:26,705
Building seven.
148
00:05:26,774 --> 00:05:28,189
My method was working
perfectly,
149
00:05:28,258 --> 00:05:30,468
and after Cody
returned her home unharmed,
150
00:05:30,537 --> 00:05:32,849
I went inside to see
if Kamarin felt as good as I did
151
00:05:32,918 --> 00:05:34,679
about the service.
152
00:05:34,748 --> 00:05:36,991
Do you feel like
you felt safe
153
00:05:37,060 --> 00:05:39,028
and everything?
Yeah. Feel pretty secure.
154
00:05:39,097 --> 00:05:41,168
You didn't know
it was me, right?
155
00:05:41,237 --> 00:05:42,445
No.
Not at all.
156
00:05:42,514 --> 00:05:43,929
Yeah, so...
157
00:05:43,998 --> 00:05:45,897
That shows that I guess
it worked pretty well.
158
00:05:45,966 --> 00:05:47,347
Yeah.
159
00:05:47,416 --> 00:05:50,177
The Daddy's Watching system
was a total success.
160
00:05:50,246 --> 00:05:51,799
But for it to work
with Dating DNA
161
00:05:51,868 --> 00:05:54,561
I'd need to build a staff
of trained daddies
162
00:05:54,630 --> 00:05:56,459
who'd be as trustworthy
as I am.
163
00:05:56,528 --> 00:05:59,082
So I put up some fliers
that offered security work.
164
00:05:59,151 --> 00:06:00,429
And the next day
165
00:06:00,498 --> 00:06:03,501
I met with the one guy
who responded to my ad.
166
00:06:03,570 --> 00:06:05,226
What would you do
in this scenario?
167
00:06:05,295 --> 00:06:08,920
You're protecting the woman
and the guy tries to kiss her.
168
00:06:08,989 --> 00:06:10,922
I'm gonna drop him.
What does that--
169
00:06:10,991 --> 00:06:12,268
If I do it hard enough,
right here,
170
00:06:12,337 --> 00:06:14,166
and right in the glands
for your windpipe,
171
00:06:14,235 --> 00:06:16,859
I push hard enough to--
like this.
172
00:06:16,928 --> 00:06:18,550
For about thirt--
for about three seconds-- four,
173
00:06:18,619 --> 00:06:20,552
I can put you out.
174
00:06:20,621 --> 00:06:21,795
Cool.
Or back here, right here.
175
00:06:21,864 --> 00:06:24,073
Underneath the lobe.
176
00:06:24,142 --> 00:06:25,557
But you have to go like that...
177
00:06:25,626 --> 00:06:27,076
back here by the lobe
to get it.
178
00:06:27,145 --> 00:06:29,216
You know, it puts you out
for about 30 seconds.
179
00:06:29,285 --> 00:06:31,977
This one here puts you out
for about a minute.
180
00:06:32,046 --> 00:06:33,289
So you know lots of moves.
181
00:06:33,358 --> 00:06:34,842
I know a couple, yeah.
182
00:06:34,911 --> 00:06:36,879
Nathan: Mark seemed qualified
for the job,
183
00:06:36,948 --> 00:06:39,019
but I still needed
to see him in action.
184
00:06:39,088 --> 00:06:41,573
So I arranged the service for
another Dating DNA user
185
00:06:41,642 --> 00:06:43,368
and brought Mark with me
to her home
186
00:06:43,437 --> 00:06:46,854
to see if he could handle
his first real job as a daddy.
187
00:06:46,923 --> 00:06:48,684
How you doing, Polly?
Good, thank you.
188
00:06:48,753 --> 00:06:50,858
So Mark will be your daddy.Okay.
189
00:06:50,927 --> 00:06:52,446
And he will be following you
190
00:06:52,515 --> 00:06:54,103
and watching you
from a distance.
191
00:06:54,172 --> 00:06:55,622
So just so you know,
192
00:06:55,691 --> 00:06:58,176
we've given Mark
all your personal information.
193
00:06:58,245 --> 00:07:01,490
Your address, your name,
photographs, your social.
194
00:07:01,559 --> 00:07:04,700
So if you go missing,
he knows how to track you down.
195
00:07:04,769 --> 00:07:07,530
Okay.All right, so, yeah.
196
00:07:07,599 --> 00:07:09,981
Have a fun night, and uh, yeah.
Thank you.
197
00:07:14,261 --> 00:07:17,126
I've watched people before,
so... never had a problem.
198
00:07:17,195 --> 00:07:18,783
Okay.
199
00:07:18,852 --> 00:07:20,232
I'm gonna protect you,
watch you all the time.
200
00:07:20,301 --> 00:07:22,925
Make sure-- I won't keep my eyes
off you at all.
201
00:07:22,994 --> 00:07:25,445
I'll protect you,
make sure you get home.
202
00:07:25,514 --> 00:07:27,654
And I will tuck you in bed.
203
00:07:27,723 --> 00:07:30,967
I'm just gonna tuck you in bed,
and I'm gone.
204
00:07:31,036 --> 00:07:33,970
And make it clear
that I come tuck you in.
205
00:07:34,039 --> 00:07:35,731
Okay.
206
00:07:35,800 --> 00:07:37,767
Nathan:
Mark made Polly feel safe,
207
00:07:37,836 --> 00:07:39,769
and that meant
I could now return to Kevin
208
00:07:39,838 --> 00:07:41,495
and give him everything
he needed
209
00:07:41,564 --> 00:07:46,155
to implement the Daddy's
Watching system nationwide.
210
00:07:46,224 --> 00:07:48,606
It felt so good to help
a struggling business.
211
00:07:48,675 --> 00:07:49,986
But I left that day knowing
212
00:07:50,055 --> 00:07:52,713
that I also helped make
the world a safer place.
213
00:07:52,782 --> 00:07:54,370
Hey, I just--
I moved away from here.
214
00:07:54,439 --> 00:07:56,061
If you don't mind--
you give me a couple seconds.
215
00:07:56,130 --> 00:07:58,305
I just wanted-- take a picture
'cause I moved.
216
00:07:58,374 --> 00:07:59,789
Oh, um,
I don't have a camera.
217
00:07:59,858 --> 00:08:02,447
Camera's in here.
Sorry?
218
00:08:02,516 --> 00:08:03,966
Okay.
No, no, no, no, no, no.
219
00:08:04,035 --> 00:08:05,381
No, come here.
Oh, it's fine.
220
00:08:05,450 --> 00:08:07,901
Stay right here.
No, come here.
221
00:08:14,045 --> 00:08:17,324
Whoop.
222
00:08:17,393 --> 00:08:18,705
I assume most
of you are impressed
223
00:08:18,774 --> 00:08:21,880
by how much I accomplish
every week on my show.
224
00:08:21,949 --> 00:08:24,227
Which is why
I get so many people asking me
225
00:08:24,296 --> 00:08:26,713
how I stay so productive.
226
00:08:26,782 --> 00:08:29,336
Well, the secret is finding
that one thing
227
00:08:29,405 --> 00:08:32,132
that motivates you more
than anything else.
228
00:08:32,201 --> 00:08:37,171
And for me that thing
is fear of embarrassment.
229
00:08:37,240 --> 00:08:39,449
When I need to stay motivated
to complete a task,
230
00:08:39,519 --> 00:08:41,521
such as writing
my first screenplay--
231
00:08:41,590 --> 00:08:43,523
a passion project
I've been working on--
232
00:08:43,592 --> 00:08:46,146
I'll often set up a camera
and take a photo of myself
233
00:08:46,215 --> 00:08:48,010
in an embarrassing position,
234
00:08:48,079 --> 00:08:52,601
like posing as the meat
in a human hot dog.
235
00:08:52,670 --> 00:08:54,982
I'll then print out the photo
and place it in an envelope
236
00:08:55,051 --> 00:08:56,432
addressed to my grandma,
237
00:08:56,501 --> 00:08:59,297
someone who I'd never
want to see me this way.
238
00:08:59,366 --> 00:09:01,023
Next, I'll hand-deliver
the shameful photo
239
00:09:01,092 --> 00:09:03,819
to a nearby notary
who I instruct to mail it out
240
00:09:03,888 --> 00:09:07,857
if, and only if, I don't show
proof of my completed screenplay
241
00:09:07,926 --> 00:09:10,791
in two weeks time.
242
00:09:10,860 --> 00:09:13,000
With the real pressure
of disappointing my grandma
243
00:09:13,069 --> 00:09:16,728
upon me, my ability to focus
on my work goes way up.
244
00:09:16,797 --> 00:09:19,938
And I find I'm able to complete
my goals in record time.
245
00:09:20,007 --> 00:09:23,183
Then all it takes is presenting
my completed work to the notary
246
00:09:23,252 --> 00:09:24,287
to reclaim my letter.
247
00:09:24,356 --> 00:09:25,875
Thank you so much.
248
00:09:25,944 --> 00:09:28,015
It's been surprisingly effective
in motivating me,
249
00:09:28,084 --> 00:09:31,778
and I wondered if this technique
could help others as well.
250
00:09:31,847 --> 00:09:34,056
So I put an ad on Craigslist
seeking people
251
00:09:34,125 --> 00:09:35,436
who are trying to lose weight--
252
00:09:35,505 --> 00:09:37,611
something a lot of Americans
struggle with--
253
00:09:37,680 --> 00:09:39,509
and I got several responses
from people
254
00:09:39,579 --> 00:09:41,546
who claim
to have tried everything.
255
00:09:41,615 --> 00:09:43,755
I've got
horrible eating habits.
256
00:09:43,824 --> 00:09:45,515
So I lose weight then gain
weight, lose weight--
257
00:09:45,585 --> 00:09:47,517
It's hard for me
to even find a diet
258
00:09:47,587 --> 00:09:49,658
that's something
that I would stick to.
259
00:09:49,727 --> 00:09:52,005
Nathan: So it was time to see
if fear of embarrassment
260
00:09:52,074 --> 00:09:53,489
could work for them.
261
00:09:53,558 --> 00:09:55,249
Who's someone in your life
262
00:09:55,318 --> 00:09:58,736
you wouldn't want
to look bad in front of?
263
00:09:58,805 --> 00:10:00,047
I guess my kids.
264
00:10:00,116 --> 00:10:01,290
What's something
that you think
265
00:10:01,359 --> 00:10:03,844
you wouldn't want them to see?
266
00:10:03,913 --> 00:10:05,881
That I...
267
00:10:05,950 --> 00:10:08,159
was having an affair
or something
268
00:10:08,228 --> 00:10:10,195
and was going to leave
their mom.
269
00:10:10,264 --> 00:10:11,818
So what would be the photo?
270
00:10:11,887 --> 00:10:13,785
If that were the line
I was going down
271
00:10:13,854 --> 00:10:15,891
it'd probably have to be like
me in bed with another woman
272
00:10:15,960 --> 00:10:18,928
that wasn't my wife.
273
00:10:18,997 --> 00:10:21,275
Nathan: Fred decided the best
motivator for him to lose weight
274
00:10:21,344 --> 00:10:23,899
would be a photo
of him having an affair.
275
00:10:23,968 --> 00:10:26,280
So I had him pose in a bed
with a model I hired
276
00:10:26,349 --> 00:10:29,042
and took a photo to make it look
like he was caught cheating
277
00:10:29,111 --> 00:10:30,699
on his wife.
278
00:10:30,768 --> 00:10:33,011
Then I put it in an envelope
addressed to his children
279
00:10:33,080 --> 00:10:35,427
that would be sent out
if he didn't shed 5 pounds
280
00:10:35,496 --> 00:10:37,498
over the next two weeks.
281
00:10:37,567 --> 00:10:38,914
I tailored similar motivators
282
00:10:38,983 --> 00:10:41,192
for each of the other
participants.
283
00:10:41,261 --> 00:10:42,814
Gina, a schoolteacher, agreed
284
00:10:42,883 --> 00:10:44,747
that a letter to her principal
that reads,
285
00:10:44,816 --> 00:10:47,888
"I'm a little baby
and I love to pee and poo,"
286
00:10:47,957 --> 00:10:50,684
accompanied by a photo of her
giving two middle fingers,
287
00:10:50,753 --> 00:10:53,963
would be sufficient incentive
for her to drop those pounds.
288
00:10:54,032 --> 00:10:55,655
Trici, a legal assistant,
289
00:10:55,724 --> 00:10:57,864
decided that addressing
an embarrassing photo
290
00:10:57,933 --> 00:11:00,832
to one of the lawyers
at her firm would help her out.
291
00:11:00,901 --> 00:11:02,834
And George,
a retired war veteran,
292
00:11:02,903 --> 00:11:05,354
thought my approach
would actually work for him.
293
00:11:05,423 --> 00:11:07,149
I like that situation.
294
00:11:07,218 --> 00:11:09,392
You would do this?
I would do that.
295
00:11:09,461 --> 00:11:10,911
Absolutely.
Really?
296
00:11:10,980 --> 00:11:12,188
Yeah.
Okay.
297
00:11:12,257 --> 00:11:13,293
Well, do you want me
to get the costume?
298
00:11:13,362 --> 00:11:14,674
Yeah.
Okay.
299
00:11:14,743 --> 00:11:16,227
Let's do it.
300
00:11:16,296 --> 00:11:18,781
Nathan: And after getting George
dressed up as the human hot dog,
301
00:11:18,850 --> 00:11:20,541
I snapped his photo...
302
00:11:20,610 --> 00:11:22,854
Okay, look over here.
303
00:11:22,923 --> 00:11:25,512
...then printed out a copy for
him to address to his mother,
304
00:11:25,581 --> 00:11:27,963
someone he didn't want to
embarrass himself in front of.
305
00:11:28,032 --> 00:11:30,172
That would wake her up, yeah.
Definitely.
306
00:11:30,241 --> 00:11:31,621
And after weighing
each of them in,
307
00:11:31,691 --> 00:11:34,797
I gave them two weeks
to lose 5 pounds.
308
00:11:34,866 --> 00:11:37,351
So we'll check in later
to see how they did.
309
00:11:37,420 --> 00:11:39,250
But first...
310
00:11:39,319 --> 00:11:41,183
Veronique Assouline
is one of Beverly Hills'
311
00:11:41,252 --> 00:11:42,874
premiere party planners.
312
00:11:42,943 --> 00:11:44,773
And she has big hopes
of taking her company,
313
00:11:44,842 --> 00:11:47,258
Veronique Events,
to the next level.
314
00:11:47,327 --> 00:11:49,122
My wish is to be
a bigger company
315
00:11:49,191 --> 00:11:53,091
with a lot of artistic directors
and, you know, a whole crew.
316
00:11:53,160 --> 00:11:54,921
But to do this, she's going
to need something
317
00:11:54,990 --> 00:11:56,992
that makes her different
than everyone else.
318
00:11:57,061 --> 00:11:59,995
So I paid Veronique a visit
to see if I could help.
319
00:12:00,064 --> 00:12:01,306
Hey.
320
00:12:01,375 --> 00:12:02,549
Oh, jeez--
321
00:12:02,618 --> 00:12:03,930
When someone's
having a party
322
00:12:03,999 --> 00:12:05,759
the biggest stress comes
from who to invite.
323
00:12:05,828 --> 00:12:07,554
Absolutely.
I mean, sometimes
324
00:12:07,623 --> 00:12:08,969
there are just people
you don't want to invite.
325
00:12:09,038 --> 00:12:10,764
Yes.
326
00:12:10,833 --> 00:12:13,249
But you don't want them
to know you didn't invite them
327
00:12:13,318 --> 00:12:15,079
because then
they'll hate you.
328
00:12:15,148 --> 00:12:17,495
But you don't want them to know
that you don't like them.
329
00:12:17,564 --> 00:12:19,359
Right?Yeah. But the thing is,
330
00:12:19,428 --> 00:12:21,499
you have to make choices.
331
00:12:21,568 --> 00:12:22,983
Nathan:
But maybe you don't.
332
00:12:23,052 --> 00:12:25,261
These days, most party
invitations are sent
333
00:12:25,330 --> 00:12:27,229
as a digital invite
through email.
334
00:12:27,298 --> 00:12:30,059
So if it was possible to develop
a technology that could send
335
00:12:30,128 --> 00:12:33,235
certain people's invites
directly to their spam folder,
336
00:12:33,304 --> 00:12:36,721
Veronique's clients could invite
everyone they know to a party,
337
00:12:36,790 --> 00:12:40,311
while guaranteeing their
undesired guest won't show up.
338
00:12:40,380 --> 00:12:42,520
And if confronted after
the event by that guest,
339
00:12:42,589 --> 00:12:43,970
they could simply say,
340
00:12:44,039 --> 00:12:48,457
"I did invite you.
Did you check your spam?"
341
00:12:48,526 --> 00:12:50,114
That is a ga--
great trick.
342
00:12:50,183 --> 00:12:53,117
I mean, as the only party
planner to provide this service,
343
00:12:53,186 --> 00:12:57,259
you would get everyone wanting
you to plan their party.
344
00:12:57,328 --> 00:12:59,364
You know,
I want to see how it works.
345
00:12:59,433 --> 00:13:01,711
I would love
to have this information.
346
00:13:01,781 --> 00:13:05,232
And then if I have the use, yes.
Why not using it?
347
00:13:05,301 --> 00:13:07,648
Before Veronique could offer
this service to her clients,
348
00:13:07,717 --> 00:13:10,755
I'd first need to create
the technology to make it work.
349
00:13:10,824 --> 00:13:12,861
So I hired a software engineer
named Chris,
350
00:13:12,930 --> 00:13:16,865
who built me a custom invitation
system to execute my idea.
351
00:13:16,934 --> 00:13:18,936
All right, so this is
the invitation form.
352
00:13:19,005 --> 00:13:20,420
Right.And then on this side
353
00:13:20,489 --> 00:13:22,802
you enter the emails
with your desired guests
354
00:13:22,871 --> 00:13:24,527
and your undesired guests.
355
00:13:24,596 --> 00:13:26,702
So the emails in here
go where?
356
00:13:26,771 --> 00:13:29,360
The desired guests emails
will be sent to the inbox.
357
00:13:29,429 --> 00:13:30,844
But with the undesired guests
358
00:13:30,913 --> 00:13:33,398
I just put a whole bunch
of spam words in that email,
359
00:13:33,467 --> 00:13:36,160
sent it through a foreign server
that was located in Russia.
360
00:13:36,229 --> 00:13:37,782
So that makes it go to spam--
Yeah.
361
00:13:37,851 --> 00:13:41,268
So that makes it go to spam.
And what words did you use?
362
00:13:41,337 --> 00:13:44,547
Um, I used "Viagra", "penis",
"penis enlargements",
363
00:13:44,616 --> 00:13:46,756
I put everything from
1-inch penis all the way
364
00:13:46,826 --> 00:13:48,103
to 10-inch penis.
365
00:13:48,172 --> 00:13:50,174
Why 1-inch penis?
366
00:13:50,243 --> 00:13:52,693
Uh, because it's just more
to put in there.
367
00:13:52,762 --> 00:13:54,695
'Cause I've seen spam
for like, 8-inch penis,
368
00:13:54,764 --> 00:13:56,214
9--
Yeah.
369
00:13:56,283 --> 00:13:58,561
But I've never seen someone--
a spam email say, like,
370
00:13:58,630 --> 00:14:00,667
"Do you want
a 1-inch penis?"
371
00:14:05,741 --> 00:14:08,606
But yeah, it seems like
you did a good job.
372
00:14:08,675 --> 00:14:09,745
Yeah.
373
00:14:09,814 --> 00:14:11,126
Chris sent a test invite
to my email
374
00:14:11,195 --> 00:14:12,541
and it seemed to work great
375
00:14:12,610 --> 00:14:14,854
with the hidden keywords
directing it
376
00:14:14,923 --> 00:14:16,752
straight to my spam folder.
377
00:14:16,821 --> 00:14:18,167
There it is.
378
00:14:18,236 --> 00:14:20,273
So the next day, I returned
to Veronique to show her
379
00:14:20,342 --> 00:14:21,515
what I had developed.
380
00:14:21,584 --> 00:14:23,172
Oh!
381
00:14:23,241 --> 00:14:24,691
Oh, sorry, sorry.
Jesus Christ.
382
00:14:24,760 --> 00:14:27,349
The program will add hidden
words to those emails
383
00:14:27,418 --> 00:14:28,971
that will make them go
directly to spam.
384
00:14:29,040 --> 00:14:31,871
Oh.
There's "penis", "Rolex"--
385
00:14:31,940 --> 00:14:33,355
I mean the idea is--
386
00:14:33,424 --> 00:14:34,804
Uh, "penis enlargement"...
Oh.
387
00:14:34,874 --> 00:14:38,222
"Viagra", "8-inch penis",
"9-inch penis",
388
00:14:38,291 --> 00:14:39,844
"10-inch penis",
389
00:14:39,913 --> 00:14:41,087
"11-inch penis"...
Good.
390
00:14:41,156 --> 00:14:42,502
"Viagra penis"--
391
00:14:42,571 --> 00:14:44,021
I mean, I don't need to know
exactly--
392
00:14:44,090 --> 00:14:46,161
is it important for me to know
this information?
393
00:14:46,230 --> 00:14:47,403
If any of your clients ask,
you should know.
394
00:14:47,472 --> 00:14:48,853
No, nobody
would be interested.
395
00:14:48,922 --> 00:14:50,165
Well, some people
might want to know how it works.
396
00:14:50,234 --> 00:14:51,683
It's interesting science.
397
00:14:51,752 --> 00:14:52,961
Veronique was impressed.
398
00:14:53,030 --> 00:14:54,755
But in order to show her
the psychological impact
399
00:14:54,824 --> 00:14:56,240
my system would have,
400
00:14:56,309 --> 00:14:58,518
I decided to throw
a small party at my place
401
00:14:58,587 --> 00:15:02,453
and put someone that I know
on the undesired guest list.
402
00:15:02,522 --> 00:15:04,696
For this, I chose Salomon,
who works on my show,
403
00:15:04,765 --> 00:15:06,422
because I knew it
would hurt his feelings
404
00:15:06,491 --> 00:15:09,046
if he found out
he wasn't invited.
405
00:15:09,115 --> 00:15:10,323
So after sending the invites,
406
00:15:10,392 --> 00:15:12,635
I headed home to prepare
for my party.
407
00:15:15,362 --> 00:15:17,433
My plan was to take photos
of the event
408
00:15:17,502 --> 00:15:19,090
and then post them online
409
00:15:19,159 --> 00:15:21,921
so Salomon would see he missed
out on a really fun party.
410
00:15:21,990 --> 00:15:24,751
Unfortunately, the few desired
guests I invited said
411
00:15:24,820 --> 00:15:27,271
they couldn't make it
on such short notice.
412
00:15:27,340 --> 00:15:28,686
But I still felt
Veronique and I
413
00:15:28,755 --> 00:15:31,102
were enough to have a party.
414
00:15:34,623 --> 00:15:36,038
Do you... speak French,
415
00:15:36,107 --> 00:15:39,490
or is it
just the accent you do?
416
00:15:39,559 --> 00:15:41,216
No, I speak French.
417
00:15:41,285 --> 00:15:43,356
Oh, okay.
418
00:15:43,425 --> 00:15:44,667
And I don't want to be rude
419
00:15:44,736 --> 00:15:46,946
but I really have to leave
soon so...
420
00:15:47,015 --> 00:15:48,740
With Veronique
on the verge of leaving,
421
00:15:48,809 --> 00:15:50,604
I was hopeful the entertainment
I hired
422
00:15:50,673 --> 00:15:52,020
would turn things around--
423
00:15:52,089 --> 00:15:53,814
a professional Bill Gates
impersonator
424
00:15:53,883 --> 00:15:56,024
who I'd worked with
in the past.
425
00:15:56,093 --> 00:15:57,957
It's really great
to be here.
426
00:15:58,026 --> 00:16:00,476
There's nothing like a party.
427
00:16:00,545 --> 00:16:02,306
You know, uh...
428
00:16:02,375 --> 00:16:04,998
you work hard all your life,
429
00:16:05,067 --> 00:16:09,382
especially trying to get
Microsoft working.
430
00:16:09,451 --> 00:16:11,798
I mean, Microsoft.
431
00:16:11,867 --> 00:16:13,973
What would we have done
without it?
432
00:16:14,042 --> 00:16:17,459
In the office days--
older office days, in the '80s
433
00:16:17,528 --> 00:16:22,015
you had big computers
in a room.
434
00:16:22,084 --> 00:16:24,328
I mean, enormous.
435
00:16:24,397 --> 00:16:26,813
And look at the technology now.
436
00:16:26,882 --> 00:16:29,609
It takes a inventive mind
437
00:16:29,678 --> 00:16:33,544
to run and invent...
438
00:16:33,613 --> 00:16:36,616
this Microsoft.
439
00:16:36,685 --> 00:16:38,998
And I'm very happy.
440
00:16:45,383 --> 00:16:48,007
After Bill's performance
the party had reached its peak,
441
00:16:48,076 --> 00:16:50,733
so the only thing left to do was
take some photos of the event
442
00:16:50,802 --> 00:16:53,115
before Veronique had to go.
443
00:16:53,184 --> 00:16:56,394
And after an hour of getting to
know the man behind Bill Gates--
444
00:16:56,463 --> 00:16:59,156
Why were you
circumcised twice?
445
00:16:59,225 --> 00:17:01,606
Well, the first time, um...
446
00:17:01,675 --> 00:17:03,574
there was a problem
with the foreskin.
447
00:17:03,643 --> 00:17:05,162
Nathan: I wrapped things up
448
00:17:05,231 --> 00:17:07,923
and the next day, I posted
my party pics on Facebook,
449
00:17:07,992 --> 00:17:10,305
where I was sure Salomon
would see them.
450
00:17:10,374 --> 00:17:11,789
With everything in place,
451
00:17:11,858 --> 00:17:14,895
it was now time to test
the impact of my idea.
452
00:17:14,964 --> 00:17:16,794
So I brought Veronique
into the office
453
00:17:16,863 --> 00:17:19,038
for her to see
it all unfold.
454
00:17:19,107 --> 00:17:20,384
Why didn't you come?
455
00:17:20,453 --> 00:17:22,420
Uh, didn't know about it.
456
00:17:22,489 --> 00:17:23,904
Oh, really?
457
00:17:23,973 --> 00:17:27,115
Yeah, I didn't know about it.
I invited you.
458
00:17:27,184 --> 00:17:28,530
I didn't see the...
459
00:17:28,599 --> 00:17:30,118
You check your spam?
460
00:17:30,187 --> 00:17:32,637
I'm gonna check right now.
461
00:17:32,706 --> 00:17:35,502
Yeah, it went to, uh, spam.Oh...
462
00:17:35,571 --> 00:17:37,125
that's too bad.
463
00:17:37,194 --> 00:17:39,851
Did you think for a sec
that I didn't invite you or--
464
00:17:39,920 --> 00:17:41,232
Yeah, I thought. Yes.
You thought
465
00:17:41,301 --> 00:17:42,716
I didn't invite you.
Yes.
466
00:17:42,785 --> 00:17:44,649
But really...
It was the email's fault.
467
00:17:44,718 --> 00:17:47,583
It was the email's fault,yeah.
468
00:17:49,413 --> 00:17:50,621
All right, cool.
469
00:17:50,690 --> 00:17:51,932
Well, catch you later then.
470
00:17:52,001 --> 00:17:53,486
Okay.
Huh?
471
00:17:53,555 --> 00:17:54,728
Good.
Pretty good, huh?
472
00:17:54,797 --> 00:17:56,040
Yep.
473
00:17:56,109 --> 00:17:57,697
So he thought at first
I didn't like him.
474
00:17:57,766 --> 00:17:59,043
Yeah.
But then he realized,
475
00:17:59,112 --> 00:18:00,665
"Oh, it was just
the email's fault."
476
00:18:00,734 --> 00:18:01,804
Yeah.
And he didn't come
477
00:18:01,873 --> 00:18:03,737
to the party.
Yeah.
478
00:18:03,806 --> 00:18:05,049
So you going to
use it or...
479
00:18:05,118 --> 00:18:08,156
I mean, let me check first,
on a few--
480
00:18:08,225 --> 00:18:09,674
You saw his reaction, right?
481
00:18:09,743 --> 00:18:11,193
Yeah, the reaction-- I mean--
Pretty good.
482
00:18:11,262 --> 00:18:13,782
The reaction was what you
expect on paper but, um...
483
00:18:13,851 --> 00:18:15,335
Yes, exactly.Yeah.
484
00:18:15,404 --> 00:18:16,612
Thank you very much.
485
00:18:16,681 --> 00:18:17,889
Oh, did you want
a hug or anything or...
486
00:18:17,958 --> 00:18:19,581
No, it's okay, I'm good.Okay.
487
00:18:19,650 --> 00:18:20,961
Thank you very much, bye.
I'll see you later.
488
00:18:29,487 --> 00:18:33,077
It's been two weeks since
Gina, Trici, Fred, and George
489
00:18:33,146 --> 00:18:36,425
committed to losing weight using
fear of embarrassment.
490
00:18:36,494 --> 00:18:38,634
So it was finally time
to come back to the office
491
00:18:38,703 --> 00:18:42,811
to see if they each met their
goal of losing 5 pounds.
492
00:18:42,880 --> 00:18:45,814
Before, Fred, you were 270.
493
00:18:45,883 --> 00:18:48,610
Now you're 257.
494
00:18:48,679 --> 00:18:51,130
You lost 13 pounds.
495
00:18:51,199 --> 00:18:52,717
Wow.
496
00:18:52,786 --> 00:18:54,478
I don't believe it.
That's wild.
497
00:18:54,547 --> 00:18:55,858
Nathan: I was blown away.
498
00:18:55,927 --> 00:18:58,137
My method seemed to help
everyone meet their goal
499
00:18:58,206 --> 00:19:00,139
except for one person.
500
00:19:00,208 --> 00:19:01,588
Oh, my God.
501
00:19:01,657 --> 00:19:04,764
Traci was a pound shy
of the 5 we agreed upon.
502
00:19:04,833 --> 00:19:06,731
I thought I lost it.
503
00:19:06,800 --> 00:19:09,182
...and that meant I had to
uphold my end of the bargain
504
00:19:09,251 --> 00:19:11,909
and send her embarrassing photo
to an attorney
505
00:19:11,978 --> 00:19:14,498
at the law firm she worked at.
506
00:19:14,567 --> 00:19:15,740
My God.
507
00:19:15,809 --> 00:19:17,570
So the next day,
I met Trici at her office
508
00:19:17,639 --> 00:19:19,261
to give her emotional support
509
00:19:19,330 --> 00:19:20,711
as she hand-delivered
her letter
510
00:19:20,780 --> 00:19:22,437
to one of the firm's
founding partners.
511
00:19:22,506 --> 00:19:23,921
I wanna introduce you
to a friend of mine.
512
00:19:23,990 --> 00:19:25,302
This is Nathan.
Hi, Nathan.
513
00:19:25,371 --> 00:19:26,579
Hi.
Good to see you.
514
00:19:26,648 --> 00:19:28,270
This is Michael.
Good to meet you.
515
00:19:28,339 --> 00:19:29,996
The attorney that works
in our office, in our firm.
516
00:19:30,065 --> 00:19:32,412
What's your relationship
with-- with her?
517
00:19:32,481 --> 00:19:34,173
Well, Trici's been involved
518
00:19:34,242 --> 00:19:35,933
in a new type of
weight loss program.
519
00:19:36,002 --> 00:19:37,521
Oh.
520
00:19:37,590 --> 00:19:39,592
Unfortunately,
she didn't meet her recent goal,
521
00:19:39,661 --> 00:19:42,940
and she has something
that she needs to show you.
522
00:19:43,009 --> 00:19:46,323
But before she does,
I just want you to promise me
523
00:19:46,392 --> 00:19:48,946
that you won't pass any judgment
on her.
524
00:19:49,015 --> 00:19:50,223
Oh, yeah.Okay.
525
00:19:50,292 --> 00:19:51,914
So Trici, did you want to...
Yes.
526
00:19:51,983 --> 00:19:53,399
You want me to show him?
527
00:19:53,468 --> 00:19:55,332
Well, it's your thing.
It's not me.
528
00:19:55,401 --> 00:19:57,196
This is it.Okay.
529
00:20:02,235 --> 00:20:04,479
Wow. Wow.
530
00:20:04,548 --> 00:20:06,964
I see what you mean.
This--
531
00:20:07,033 --> 00:20:08,828
Uh, okay.Um...
532
00:20:08,897 --> 00:20:10,278
Well, let me say this.
533
00:20:10,347 --> 00:20:13,142
To submit something like this...
Mm-hmm.
534
00:20:13,212 --> 00:20:14,523
...to a Jewish member
of the firm--
535
00:20:14,592 --> 00:20:17,526
a long-standing member here
for 35 years--
536
00:20:17,595 --> 00:20:21,254
is very hard for me
to think kindly of you
537
00:20:21,323 --> 00:20:22,945
or to give you
the benefit of the doubt.
538
00:20:23,014 --> 00:20:24,809
Nathan: At first Michael
didn't seem to get it.
539
00:20:24,878 --> 00:20:26,259
But after some explaining,
540
00:20:26,328 --> 00:20:28,572
he could finally accept
Trici's approach.
541
00:20:28,641 --> 00:20:30,574
It's a tactic to get me
to lose weight,
542
00:20:30,643 --> 00:20:32,817
to help me to motivate me
to lose weight.
543
00:20:32,886 --> 00:20:34,371
Anyone that did hate Jews
544
00:20:34,440 --> 00:20:36,787
wouldn't care about that photo
being sent out.
545
00:20:36,856 --> 00:20:38,858
So you're saying
these are not your sentiments?
546
00:20:38,927 --> 00:20:42,448
Sir, clearly, I'm letting
you know I do not hate Jews.
547
00:20:42,517 --> 00:20:45,174
Okay.And I'm sorry if came...
548
00:20:45,244 --> 00:20:46,383
She really--
549
00:20:46,452 --> 00:20:47,729
...under the wrong pretenses
to you--
550
00:20:47,798 --> 00:20:49,593
Okay.
If it's for weight loss
551
00:20:49,662 --> 00:20:51,491
and she explained it clearly,
like she did a few minutes ago--
552
00:20:51,560 --> 00:20:54,011
Mm-hmm.
Then I would accept it.
553
00:20:54,080 --> 00:20:55,564
It's a motivator.
554
00:21:01,743 --> 00:21:04,401
'cause I've seen spam for,
like, 8-inch penis.
555
00:21:04,470 --> 00:21:06,161
Yeah.
But I've never seen someone--
556
00:21:06,230 --> 00:21:07,576
a spam email say, like,
557
00:21:07,645 --> 00:21:09,682
"Do you want a 1-inch penis?"
42062
Can't find what you're looking for?
Get subtitles in any language from opensubtitles.com, and translate them here.