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Did you know that
there was once a time
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when your fridge could be fatal?
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00:00:17,143 --> 00:00:19,853
Just imagine you're so
afraid of your refrigerator,
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00:00:19,854 --> 00:00:21,188
you gotta keep it outside.
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00:00:22,356 --> 00:00:25,275
Do you remember when
holiday decorations were made
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00:00:25,276 --> 00:00:27,360
from toxins?
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00:00:27,361 --> 00:00:28,820
It has this beautiful effect,
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00:00:28,821 --> 00:00:31,865
but in reality,
it's a death trap.
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00:00:31,866 --> 00:00:34,117
It's like a
Christmas nightmare.
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00:00:34,118 --> 00:00:37,871
Or when monkeys
arrived by mail?
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00:00:37,872 --> 00:00:40,331
You'd open the box and
that monkey would jump out
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00:00:40,332 --> 00:00:42,333
and bite the first
person it sees.
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00:00:42,334 --> 00:00:46,171
Wild, wild stuff.
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00:00:46,172 --> 00:00:51,176
These are the things we
used to do for fun, for money,
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00:00:51,177 --> 00:00:53,178
or maybe out of boredom,
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00:00:53,179 --> 00:00:55,764
that we'll never see again.
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00:00:55,765 --> 00:00:58,558
Were they dangerous? Certainly.
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Deadly? Occasionally.
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But boy, wasn't it exciting?
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00:01:13,449 --> 00:01:15,408
These days, it seems
like you can get
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anything you want delivered
straight to your door,
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00:01:18,621 --> 00:01:21,289
but back in the day, there
were things you could get
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00:01:21,290 --> 00:01:24,668
through the mail that
would never fly today.
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00:01:26,462 --> 00:01:29,839
In 1888, the first Sears
Roebuck catalog comes out
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and it is absolutely
no exaggeration to say
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{\an8}that this will become
the Amazon of its time.
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00:01:35,888 --> 00:01:37,263
Mail
order catalogs
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offer a far greater assortment
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than you could ever find
in any store in America.
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00:01:42,269 --> 00:01:46,648
The joys of internet shopping
today would not be possible
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without the mail order catalog.
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00:01:48,651 --> 00:01:50,568
You could get anything
and everything.
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If you needed some new
soap, maybe a new outfit,
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{\an8}you could even get a house.
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{\an8}But you know what
else you could get?
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{\an8}Dynamite.
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00:02:01,789 --> 00:02:05,166
Sears sells
dynamite for as little
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00:02:05,167 --> 00:02:09,796
as 13 cents a pound,
less than $5 today.
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00:02:09,797 --> 00:02:12,090
They actually say, verbatim,
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{\an8}"Dynamite is, in our
opinion, an excellent agent
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00:02:16,011 --> 00:02:18,763
{\an8}for removing tree stumps,"
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00:02:18,764 --> 00:02:21,684
and it's hard to argue that
it wouldn't get the job done.
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00:02:23,310 --> 00:02:25,770
There's no training,
there's no regulations,
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{\an8}and so to cover their
risk, Sears says
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00:02:28,899 --> 00:02:31,985
they'll include a safety
brochure for the amateur.
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You could be blowing
up a tree stump
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as per the suggestion,
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{\an8}or you could be doing who
knows with your dynamite.
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00:02:42,663 --> 00:02:46,207
{\an8}Imagine being able to add
dynamite to your Amazon cart.
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00:02:46,208 --> 00:02:49,043
It's amazing to think there
was a time when your neighbor
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00:02:49,044 --> 00:02:52,297
down the street could just
start blasting off dynamite.
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For most of us, dynamite
is just something
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00:02:54,383 --> 00:02:55,843
we've seen in cartoons.
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00:02:58,304 --> 00:03:00,972
{\an8}Eventually, Sears
stops offering dynamite,
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00:03:00,973 --> 00:03:04,058
{\an8}noting that to conform
with the insurance laws,
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00:03:04,059 --> 00:03:07,186
it has been forced to
stop selling explosives.
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00:03:07,187 --> 00:03:10,273
Sears isn't the only
place you can get wild items
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00:03:10,274 --> 00:03:12,567
through the mail.
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00:03:12,568 --> 00:03:14,152
The golden age
of the comic book
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00:03:14,153 --> 00:03:16,279
is the 1930s, '40s and '50s.
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00:03:16,280 --> 00:03:19,657
This is where America is
introduced to superheroes
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like Captain America,
Superman, Batman,
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Wonder Woman.
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00:03:24,204 --> 00:03:26,873
One of the most iconic
elements of classic comic books
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00:03:26,874 --> 00:03:30,084
of the time, are really
these over the top ads.
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00:03:30,085 --> 00:03:33,087
I mean, you can order
things like x-ray specs,
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00:03:33,088 --> 00:03:37,175
Whoopee cushions,
and even live pets.
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00:03:37,176 --> 00:03:40,011
For $18.95, a company
in Miami Beach,
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00:03:40,012 --> 00:03:42,305
Florida will send
you a real, live
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00:03:42,306 --> 00:03:44,390
squirrel monkey in the mail.
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00:03:44,391 --> 00:03:46,559
A monkey coming
through the mail
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00:03:46,560 --> 00:03:49,771
with no real instructions
about its care, its food.
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00:03:49,772 --> 00:03:52,398
It says actually that they
can eat anything you eat,
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00:03:52,399 --> 00:03:54,776
and also they love lollipops,
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00:03:54,777 --> 00:03:56,986
which probably don't
exist in the jungles
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from which they come.
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Most customers think
they're getting a cute,
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00:04:00,699 --> 00:04:02,283
furry little creature.
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00:04:02,284 --> 00:04:04,994
They are completely unprepared
for what they're getting
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00:04:04,995 --> 00:04:06,664
and what the challenges will be.
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00:04:07,915 --> 00:04:11,542
Squirrel monkeys require
an insane level of care.
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00:04:11,543 --> 00:04:14,837
And two common squirrel
monkey traits:
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00:04:14,838 --> 00:04:17,967
throwing feces and
frequent masturbation.
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00:04:20,052 --> 00:04:22,679
But still,
squirrel monkey fever
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00:04:22,680 --> 00:04:27,183
sweeps over the United
States in the '60s and '70s.
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00:04:27,184 --> 00:04:31,646
As many as 173,000 squirrel
monkeys are imported from Peru
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00:04:31,647 --> 00:04:34,524
and Columbia during
this time period.
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00:04:34,525 --> 00:04:36,025
This would never happen today.
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00:04:36,026 --> 00:04:37,819
There are so many regulations
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00:04:37,820 --> 00:04:40,196
about sending live
animals through the mail.
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00:04:41,824 --> 00:04:45,952
When they arrive, they're
hungry, they're angry.
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00:04:45,953 --> 00:04:48,329
You'd open the box and
that monkey would jump out
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00:04:48,330 --> 00:04:50,499
and bite the first
person it sees.
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00:04:51,625 --> 00:04:54,085
And there's just
reports about, you know,
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00:04:54,086 --> 00:04:56,254
someone's aunt getting bitten,
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00:04:56,255 --> 00:05:00,341
a kid getting bitten,
just like, it's nuts.
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00:05:00,342 --> 00:05:02,635
It's probably no surprise
that by the late '70s,
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00:05:02,636 --> 00:05:06,472
the ads for live monkeys, they
disappear from comic books.
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00:05:06,473 --> 00:05:09,560
I can't imagine there were
too many repeat customers.
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00:05:12,021 --> 00:05:13,604
Combing your
hair seems like one
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00:05:13,605 --> 00:05:15,982
of the least dangerous
things you could do,
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00:05:15,983 --> 00:05:19,611
but there was a time when it
could be the most dangerous.
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00:05:21,780 --> 00:05:24,699
These days, it seems like
everything is made from plastic.
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00:05:24,700 --> 00:05:28,369
In the 19th century, it didn't
exist, they used ivory.
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00:05:28,370 --> 00:05:29,996
{\an8}The problem with ivory is
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00:05:29,997 --> 00:05:32,416
{\an8}that it comes mostly
from elephants,
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00:05:33,667 --> 00:05:35,376
and they have to be hunted
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00:05:35,377 --> 00:05:37,503
and then their ivory
has to be harvested
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00:05:37,504 --> 00:05:39,297
and shipped to
the United States.
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00:05:39,298 --> 00:05:42,675
All of that makes
it very expensive.
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00:05:42,676 --> 00:05:45,511
Manufacturers
have little else to turn to.
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00:05:45,512 --> 00:05:49,057
Not only is ivory good
for everyday items,
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it is the only
material durable enough
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00:05:51,810 --> 00:05:56,022
and elegant enough for high-end
products like piano keys
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00:05:56,023 --> 00:05:57,899
and billiard balls.
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00:05:57,900 --> 00:06:00,359
In the 1860s,
billiards is starting
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00:06:00,360 --> 00:06:04,030
to evolve from a purely
upper class leisure pursuit
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00:06:04,031 --> 00:06:06,491
to more of a kind of
middle class amusement.
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00:06:06,492 --> 00:06:09,118
So this billiards company,
Phelan & Collender,
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00:06:09,119 --> 00:06:11,412
put out this call,
anybody that can come up
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00:06:11,413 --> 00:06:12,955
with a substance
that will allow us
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00:06:12,956 --> 00:06:15,500
to make billiard
balls more affordable,
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00:06:15,501 --> 00:06:18,878
we will pay you $10,000.
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00:06:18,879 --> 00:06:22,715
An inventor named
John Wesley Hyatt comes up
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00:06:22,716 --> 00:06:24,926
with just the thing.
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00:06:24,927 --> 00:06:29,639
He combines different
materials, wood pulp, camper,
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00:06:29,640 --> 00:06:33,226
cellulose, shellac, and alcohol.
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00:06:33,227 --> 00:06:36,395
He succeeds in creating
this durable, lightweight,
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00:06:36,396 --> 00:06:38,064
and versatile material.
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00:06:38,065 --> 00:06:41,067
Essentially created
synthetic plastic.
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00:06:41,068 --> 00:06:45,238
Hyatt patents
the material as celluloid.
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00:06:45,239 --> 00:06:47,073
Celluloid,
a cheap, plentiful
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00:06:47,074 --> 00:06:49,283
and manmade
substitute for ivory.
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00:06:49,284 --> 00:06:51,077
Since it can be mass produced,
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00:06:51,078 --> 00:06:52,453
you can actually add coloring,
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00:06:52,454 --> 00:06:53,830
you can give it a
different luster.
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00:06:53,831 --> 00:06:54,997
You can make it look shiny.
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00:06:54,998 --> 00:06:56,916
{\an8}It could look more
like tortoise shell
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00:06:56,917 --> 00:06:59,043
{\an8}by adding different
additives to it.
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00:06:59,044 --> 00:07:02,588
So celluloid not only was
a substitute for ivory,
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00:07:02,589 --> 00:07:04,423
but it could be enhanced.
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00:07:04,424 --> 00:07:06,759
Celluloid is a
miracle material.
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00:07:06,760 --> 00:07:09,262
It's used for everything
from billiard balls
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00:07:09,263 --> 00:07:12,515
to eyeglass frames,
to hair combs.
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00:07:12,516 --> 00:07:14,351
It just has one problem.
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00:07:15,727 --> 00:07:18,647
Celluloid is really flammable.
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It's possibly one of the
most combustible things
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{\an8}on planet Earth.
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{\an8}It will go up fast
and it will go up hot.
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When celluloid
is exposed to heat,
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it can quickly release a gas
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that can result in an explosion.
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00:07:38,041 --> 00:07:41,419
In the late 1800s, an
ivory comb would run you
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00:07:41,420 --> 00:07:44,714
around $10, which
doesn't sound like a lot,
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00:07:44,715 --> 00:07:47,800
but that's $350
in today's money.
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00:07:47,801 --> 00:07:49,385
So when celluloid comes along
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00:07:49,386 --> 00:07:53,097
and offers combs for less
than $1, people are ecstatic.
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These combs are everywhere.
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Women use decorative combs
to hold their hair in place.
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00:07:58,103 --> 00:08:00,479
Men are combing their beards.
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00:08:00,480 --> 00:08:02,982
But this is the time
before electrification.
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00:08:02,983 --> 00:08:04,859
There's gas lamps everywhere.
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00:08:04,860 --> 00:08:07,904
When people cooked,
they cooked on a hearth
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00:08:07,905 --> 00:08:10,448
or they cooked on a stove
where there's flames.
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00:08:10,449 --> 00:08:13,451
And these combs, made of
this combustible material,
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00:08:13,452 --> 00:08:15,536
would just light up
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00:08:15,537 --> 00:08:18,206
and it would be a catastrophe.
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00:08:18,207 --> 00:08:22,376
In Pittsburgh, an 82-year-old
man is combing his hair
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00:08:22,377 --> 00:08:26,214
near a gas stove and
his comb explodes,
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00:08:26,215 --> 00:08:29,508
setting his beard
and hair on fire.
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00:08:29,509 --> 00:08:32,261
In one incident, a comb
explodes with such force
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00:08:32,262 --> 00:08:34,680
that it throws a woman
back several feet,
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00:08:34,681 --> 00:08:36,057
leaving her banged up
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00:08:36,058 --> 00:08:37,893
with horrible burns
on her face and neck.
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00:08:39,353 --> 00:08:41,812
There's many reports of
people losing their eyelashes,
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00:08:41,813 --> 00:08:43,814
their eyebrows, their hair.
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00:08:43,815 --> 00:08:46,317
Soon, there are these
crazy headlines
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00:08:46,318 --> 00:08:48,569
like, "Comb, Cause of Death,"
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00:08:48,570 --> 00:08:51,280
"Beware the Celluloid Comb."
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00:08:51,281 --> 00:08:53,867
This stuff is nasty business.
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00:08:55,202 --> 00:08:57,870
But what makes
this material so combustible?
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One of its main ingredients,
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00:09:00,874 --> 00:09:03,084
nitrocellulose.
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00:09:03,085 --> 00:09:07,713
Nitrocellulose is chemically
related to gun cotton,
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00:09:07,714 --> 00:09:10,549
which is related to gunpowder.
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00:09:10,550 --> 00:09:13,302
But gun cotton is
way more powerful.
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00:09:13,303 --> 00:09:15,554
So basically what this means is
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00:09:15,555 --> 00:09:19,392
that people are combing
their hair with an explosive
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00:09:19,393 --> 00:09:22,228
more dangerous than gunpowder.
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00:09:22,229 --> 00:09:24,648
Wild, wild stuff.
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00:09:26,942 --> 00:09:30,236
Despite the dangers,
celluloid combs continue
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to be produced for decades
until more versatile
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00:09:34,074 --> 00:09:37,118
and less explosive
plastics were introduced
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00:09:37,119 --> 00:09:38,870
in the 1920s and '30s.
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00:09:41,957 --> 00:09:44,458
Now, I don't know about
you, but when I was a kid
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00:09:44,459 --> 00:09:47,044
and I came home from school,
I went right to the fridge.
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Little did I know what
dangers lurked in there.
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00:09:51,633 --> 00:09:53,259
In the early 1900s,
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00:09:53,260 --> 00:09:55,261
{\an8}the way people
kept food fresh is
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00:09:55,262 --> 00:09:57,930
{\an8}they had a device
known as an ice box,
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00:09:57,931 --> 00:10:02,101
and a ice deliverer
would go down the street
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00:10:02,102 --> 00:10:06,022
in a horse drawn wagon and
deliver them a big block of ice.
203
00:10:06,023 --> 00:10:08,149
But ice has a big problem.
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00:10:08,150 --> 00:10:10,526
It melts and the ice boxes
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00:10:10,527 --> 00:10:11,861
{\an8}aren't particularly
well insulated,
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00:10:11,862 --> 00:10:14,363
{\an8}so the ice is gone
every day or two
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00:10:14,364 --> 00:10:16,824
{\an8}and you have to replace
it before the food spoils.
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00:10:16,825 --> 00:10:19,285
This is a pretty
crappy system.
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00:10:19,286 --> 00:10:22,997
{\an8}It produces its own
kind of rot and flies.
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00:10:22,998 --> 00:10:24,458
It's not a good situation.
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00:10:26,001 --> 00:10:28,669
But then in 1918,
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00:10:28,670 --> 00:10:33,049
automobile pioneer William
Durant has a breakthrough.
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00:10:33,050 --> 00:10:35,593
He mass produces
a home refrigerator
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00:10:35,594 --> 00:10:39,765
{\an8}for the very first time, really
making ice boxes obsolete.
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00:10:41,433 --> 00:10:45,019
{\an8}Today, everyone has a fridge,
we take it for granted.
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00:10:45,020 --> 00:10:47,355
But back then, it's
like a miracle.
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00:10:47,356 --> 00:10:50,733
Suddenly you don't have to
worry about your food going bad.
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00:10:50,734 --> 00:10:54,653
The electric refrigerator
becomes a must-have appliance
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00:10:54,654 --> 00:10:56,197
for every American.
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00:10:56,198 --> 00:10:59,784
And in the early
1930s, only about 8%
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00:10:59,785 --> 00:11:02,119
of the American public has
an electric refrigerator
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00:11:02,120 --> 00:11:03,496
in their home.
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00:11:03,497 --> 00:11:06,415
By the end of the decade,
it's half the country.
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00:11:06,416 --> 00:11:09,418
{\an8}It really is the epitome
of the American dream.
225
00:11:09,419 --> 00:11:13,173
{\an8}Any food you want at any
time, no icebox required.
226
00:11:14,800 --> 00:11:18,136
What's at the core
of this huge innovation?
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00:11:19,930 --> 00:11:21,639
Let's think a little
bit about a refrigerator.
228
00:11:21,640 --> 00:11:24,767
{\an8}It's an insulated box
and it's kept cool
229
00:11:24,768 --> 00:11:26,144
{\an8}because it's refrigerant.
230
00:11:27,604 --> 00:11:30,856
Some coolant, if you will, is
traveling through the inside
231
00:11:30,857 --> 00:11:32,317
and keeping the inside cool.
232
00:11:33,860 --> 00:11:37,154
The refrigerants in
these machines is ammonia,
233
00:11:37,155 --> 00:11:39,990
methyl chloride,
and sulfur dioxide.
234
00:11:39,991 --> 00:11:42,327
In other words, poisons.
235
00:11:43,703 --> 00:11:46,372
Once these refrigerators
make it into people's homes,
236
00:11:46,373 --> 00:11:48,999
{\an8}problems start, in
that the compressors
237
00:11:49,000 --> 00:11:51,502
{\an8}start leaking toxic gas.
238
00:11:51,503 --> 00:11:56,048
Sulfur dioxide can cause
loss of vision and skin burns.
239
00:11:56,049 --> 00:11:58,759
Methyl chloride, just a
few hours of exposure
240
00:11:58,760 --> 00:12:00,095
can lead to death.
241
00:12:02,264 --> 00:12:07,059
In just a handful of
months in 1929 in Chicago,
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00:12:07,060 --> 00:12:10,646
15 people are killed
from refrigerator leaks.
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00:12:10,647 --> 00:12:14,567
There's even
refrigerator leak in 1937
244
00:12:14,568 --> 00:12:18,112
that causes an evacuation
in the White House.
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00:12:18,113 --> 00:12:22,408
The leak is so severe it
turns the roses in one room
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00:12:22,409 --> 00:12:24,493
from red to white,
247
00:12:24,494 --> 00:12:26,872
I mean completely destroys
the pigment in them.
248
00:12:27,956 --> 00:12:29,582
Families started putting them
249
00:12:29,583 --> 00:12:32,461
outside the house just
in case a leak occurred.
250
00:12:33,712 --> 00:12:36,422
Just imagine you're so
afraid of your refrigerator,
251
00:12:36,423 --> 00:12:38,466
you gotta keep it outside.
252
00:12:38,467 --> 00:12:41,719
Refrigerator companies are
getting so much bad press.
253
00:12:41,720 --> 00:12:43,179
They really begin to wonder
254
00:12:43,180 --> 00:12:46,557
if it's gonna like,
kill their sales.
255
00:12:46,558 --> 00:12:49,143
A year after
the Chicago tragedies,
256
00:12:49,144 --> 00:12:53,230
thanks to a chemical engineer
named Thomas Midgley Jr.,
257
00:12:53,231 --> 00:12:56,942
a new coolant is
developed, Freon.
258
00:12:56,943 --> 00:13:00,821
Tom Midgley says Freon
is the way of the future.
259
00:13:00,822 --> 00:13:05,534
It is a cooling gas that is
safer and it's non-flammable.
260
00:13:05,535 --> 00:13:08,662
And to demonstrate it
in front of a crowd,
261
00:13:08,663 --> 00:13:13,585
he inhales a huge amount of
Freon and he blows out a candle.
262
00:13:15,045 --> 00:13:17,213
Perfect, right? No, not perfect!
263
00:13:17,214 --> 00:13:19,840
Tom, Freon is not
safe to inhale.
264
00:13:19,841 --> 00:13:21,425
You don't do that.
265
00:13:21,426 --> 00:13:24,887
Freon becomes the norm
for the next seven decades,
266
00:13:24,888 --> 00:13:26,680
and is also instrumental
267
00:13:26,681 --> 00:13:29,892
in the creation of
air conditioners.
268
00:13:29,893 --> 00:13:32,520
Eventually, scientists
come to understand
269
00:13:32,521 --> 00:13:35,356
that Freon depletes
the ozone layer.
270
00:13:35,357 --> 00:13:36,982
In 2015, scientists
271
00:13:36,983 --> 00:13:40,361
and governments alike
begin to phase out Freon
272
00:13:40,362 --> 00:13:42,029
in favor of other coolants.
273
00:13:42,030 --> 00:13:44,156
I have a good relationship
with my fridge these days,
274
00:13:44,157 --> 00:13:46,116
but perhaps tonight,
I will sleep
275
00:13:46,117 --> 00:13:49,578
with one eye open, cast
towards my kitchen tonight
276
00:13:49,579 --> 00:13:51,038
just to make sure
277
00:13:51,039 --> 00:13:54,166
that I don't go out in the
stupidest way imaginable.
278
00:13:54,167 --> 00:13:57,462
Here lies Brian Quinn,
killed by a fridge.
279
00:14:02,926 --> 00:14:06,262
Did you know that there
are tons of everyday items
280
00:14:06,263 --> 00:14:08,556
that were invented
by the US military?
281
00:14:08,557 --> 00:14:12,935
Like the microwave oven,
duct tape, super glue,
282
00:14:12,936 --> 00:14:16,230
and one very famous insecticide.
283
00:14:16,231 --> 00:14:18,942
Or should I say infamous?
284
00:14:21,611 --> 00:14:24,613
The American
military has a problem.
285
00:14:24,614 --> 00:14:28,617
It's fighting a war in the
Pacific in a tropical zone.
286
00:14:28,618 --> 00:14:30,035
During World War II,
287
00:14:30,036 --> 00:14:34,206
American soldiers are
under attack, by insects.
288
00:14:34,207 --> 00:14:38,919
{\an8}Bugs, and their insect
born diseases are almost
289
00:14:38,920 --> 00:14:41,673
{\an8}as much of an
enemy as the enemy.
290
00:14:43,300 --> 00:14:44,967
A Swiss chemist uncovers
291
00:14:44,968 --> 00:14:48,137
this new chemical
compound called DDT,
292
00:14:48,138 --> 00:14:49,972
and this stuff is great.
293
00:14:49,973 --> 00:14:52,057
It's a powerful insecticide,
294
00:14:52,058 --> 00:14:54,435
it doesn't irritate human skin,
295
00:14:54,436 --> 00:14:58,273
and it remains effective
for up to 30 days.
296
00:14:59,566 --> 00:15:05,613
DDT becomes the allied
forces' insecticide of choice.
297
00:15:05,614 --> 00:15:08,657
DDT comes home
from the war a hero,
298
00:15:08,658 --> 00:15:11,327
and it's about to
become the product
299
00:15:11,328 --> 00:15:15,497
for domestic use in American
suburbs and farmland.
300
00:15:15,498 --> 00:15:20,169
By 1945, DDT goes
on sale as sprays,
301
00:15:20,170 --> 00:15:22,630
as powders, as mist.
302
00:15:22,631 --> 00:15:26,258
It's for sale in grocery
stores, department stores,
303
00:15:26,259 --> 00:15:27,468
hardware stores.
304
00:15:27,469 --> 00:15:30,889
DDT is everywhere
and it's a hit.
305
00:15:32,098 --> 00:15:35,768
It's used on livestock,
in farms, and in crops.
306
00:15:35,769 --> 00:15:39,605
People are eating
foods sprayed with DDT.
307
00:15:39,606 --> 00:15:40,981
Used right,
308
00:15:40,982 --> 00:15:43,692
it is absolutely harmless
to humans and animals,
309
00:15:43,693 --> 00:15:46,445
but to insects, it is deadly.
310
00:15:46,446 --> 00:15:48,697
Dry cleaners were adding
it to their solutions
311
00:15:48,698 --> 00:15:50,158
to ward off moths.
312
00:15:51,284 --> 00:15:52,534
In the US alone,
313
00:15:52,535 --> 00:15:56,622
{\an8}over 1.3 billion
pounds of DDT are sold
314
00:15:56,623 --> 00:15:58,290
{\an8}during the 30 years that follow.
315
00:15:58,291 --> 00:15:59,792
At the height
of its popularity,
316
00:15:59,793 --> 00:16:03,671
DDT is used all over, on the
body as a lice treatment,
317
00:16:03,672 --> 00:16:05,756
sprinkled directly
onto the skin and hair,
318
00:16:05,757 --> 00:16:07,966
on clothing and
bedding to kill insects
319
00:16:07,967 --> 00:16:10,969
and prevent disease, sprayed
on walls, furniture,
320
00:16:10,970 --> 00:16:12,888
mattresses, and floors.
321
00:16:12,889 --> 00:16:14,598
All
people have to do is
322
00:16:14,599 --> 00:16:17,184
to press the patented
top like this.
323
00:16:17,185 --> 00:16:21,021
It's used in public spaces
like schools, hospitals,
324
00:16:21,022 --> 00:16:24,900
and theaters, and most
famously on suburban lawns.
325
00:16:24,901 --> 00:16:26,276
America's lawns, gardens,
326
00:16:26,277 --> 00:16:29,029
and farms have
never looked better,
327
00:16:29,030 --> 00:16:32,741
but it takes years
before anyone realizes
328
00:16:32,742 --> 00:16:37,037
that this comes at
a very high price.
329
00:16:37,038 --> 00:16:42,251
DDT, it seemed like
such a miracle cure all,
330
00:16:42,252 --> 00:16:46,004
but over time, they
realize that, oh my God,
331
00:16:46,005 --> 00:16:50,342
{\an8}there's health effects
involved in using DDT.
332
00:16:50,343 --> 00:16:53,095
DDT can lead to hormonal
disruption that can lead
333
00:16:53,096 --> 00:16:57,182
to cancer, diabetes,
male infertility,
334
00:16:57,183 --> 00:17:01,061
impair neurological development,
and neurological diseases.
335
00:17:01,062 --> 00:17:04,523
By the time all these
hazards have been discovered,
336
00:17:04,524 --> 00:17:09,069
people have been eating food,
spraying their own clothes,
337
00:17:09,070 --> 00:17:12,240
treating their homes
with DDT for decades.
338
00:17:14,367 --> 00:17:18,620
When we were kids, we would
hear the DDT truck coming
339
00:17:18,621 --> 00:17:22,291
and it would be spewing out
literally a thick, gray cloud
340
00:17:22,292 --> 00:17:25,210
of DDT-infused smoke
341
00:17:25,211 --> 00:17:27,756
and the game was, who could
get closer to the pipe?
342
00:17:29,758 --> 00:17:32,885
Looking back, not a good idea
running around in a cloud
343
00:17:32,886 --> 00:17:35,138
of DDT, but it was sure fun.
344
00:17:36,806 --> 00:17:38,056
As fate would have it,
345
00:17:38,057 --> 00:17:41,435
by the 1970s, DDT
fell out of favor,
346
00:17:41,436 --> 00:17:43,729
not because of
what it was doing,
347
00:17:43,730 --> 00:17:45,731
but because of what it wasn't.
348
00:17:45,732 --> 00:17:47,358
Insects developed
an immunity to it.
349
00:17:51,070 --> 00:17:53,655
Who doesn't love the scent
of freshly laundered clothes?
350
00:17:53,656 --> 00:17:54,990
But did you know that
351
00:17:54,991 --> 00:17:57,367
before most houses had
modern washing machines,
352
00:17:57,368 --> 00:18:00,287
doing laundry wasn't
just time consuming,
353
00:18:00,288 --> 00:18:02,540
it was surprisingly dangerous?
354
00:18:04,209 --> 00:18:07,753
In the early 1900s,
laundry is a tedious chore.
355
00:18:07,754 --> 00:18:10,422
{\an8}It can take hours or even days.
356
00:18:10,423 --> 00:18:12,508
First, you have to soak
your laundry overnight.
357
00:18:12,509 --> 00:18:14,885
Then, you have to rub,
scrub, and scour.
358
00:18:14,886 --> 00:18:17,888
And then to dry your clothes,
that's an entire production.
359
00:18:17,889 --> 00:18:19,807
{\an8}What most people
have in their homes is
360
00:18:19,808 --> 00:18:20,891
{\an8}something called the ringer.
361
00:18:20,892 --> 00:18:22,851
{\an8}Two rollers with a hand crank.
362
00:18:22,852 --> 00:18:25,103
You feed your wet clothes
between the rollers
363
00:18:25,104 --> 00:18:28,357
and turn the hand crank
to squeeze the water out.
364
00:18:28,358 --> 00:18:32,403
{\an8}The thing about that is it
went at the speed of a person.
365
00:18:33,655 --> 00:18:36,782
{\an8}Luckily, in 1911, the
process gets a huge upgrade
366
00:18:36,783 --> 00:18:40,869
{\an8}when the first motorized
ringer is produced.
367
00:18:40,870 --> 00:18:42,412
No more tedious hand cranking,
368
00:18:42,413 --> 00:18:44,706
the motorized version
feels like a godsend.
369
00:18:44,707 --> 00:18:46,500
It becomes a must-have.
370
00:18:46,501 --> 00:18:49,711
Companies are racing to
create this new home appliance.
371
00:18:49,712 --> 00:18:52,256
One company even calls
it the Hired Girl.
372
00:18:52,257 --> 00:18:55,175
In their peak year
producing these in 1948,
373
00:18:55,176 --> 00:18:58,178
they're pumping out 2,000
of these machines a day.
374
00:18:58,179 --> 00:18:59,388
With the addition
of the motor,
375
00:18:59,389 --> 00:19:01,932
the ringer gets much faster,
376
00:19:01,933 --> 00:19:05,102
but you still have
to feed your laundry
377
00:19:05,103 --> 00:19:09,148
{\an8}by hand into automated
motorized ringers.
378
00:19:10,149 --> 00:19:12,025
{\an8}The leap from going
from the mechanical ringer
379
00:19:12,026 --> 00:19:14,903
{\an8}to the electric ringer is
like hopping on a Ducati
380
00:19:14,904 --> 00:19:18,156
{\an8}the second you took the training
wheels off your bicycle.
381
00:19:18,157 --> 00:19:19,741
It's a whole new
world of danger.
382
00:19:19,742 --> 00:19:21,910
When you iron a shirt,
you may put a few pounds
383
00:19:21,911 --> 00:19:23,287
of pressure on the iron,
384
00:19:23,288 --> 00:19:25,080
but to dry that same shirt,
385
00:19:25,081 --> 00:19:28,208
the ringer puts up 800
pounds of pressure.
386
00:19:28,209 --> 00:19:30,460
That's enough to break
the bones in your body.
387
00:19:30,461 --> 00:19:33,130
If you get your
hair, or your jewelry,
388
00:19:33,131 --> 00:19:37,426
or God forbid, your fingers
caught in a mechanical ringer,
389
00:19:37,427 --> 00:19:39,887
stop turning it,
roll it backwards.
390
00:19:39,888 --> 00:19:41,263
Problem solved.
391
00:19:41,264 --> 00:19:43,807
If you get your
hair, or jewelry,
392
00:19:43,808 --> 00:19:47,185
or worse, your fingers
caught in a merciless,
393
00:19:47,186 --> 00:19:50,981
nonstop electrical ringer,
you're going down.
394
00:19:50,982 --> 00:19:55,110
This powered machine will
not stop for anything.
395
00:19:55,111 --> 00:19:57,029
It has no safeguards.
396
00:19:57,030 --> 00:19:59,281
I don't even wanna imagine
what a hand would look like
397
00:19:59,282 --> 00:20:01,408
after it gets put
through the ringer.
398
00:20:01,409 --> 00:20:04,786
You have so much damage to
the skin, to the muscles,
399
00:20:04,787 --> 00:20:06,705
the tendons, the bone itself,
400
00:20:06,706 --> 00:20:08,040
{\an8}that there's really
nothing you can do.
401
00:20:08,041 --> 00:20:10,542
{\an8}There's no way to put
that back together.
402
00:20:10,543 --> 00:20:12,878
This is where the term
"put through the ringer"
403
00:20:12,879 --> 00:20:14,796
originated from.
404
00:20:14,797 --> 00:20:16,924
An industrial
version comes along
405
00:20:16,925 --> 00:20:18,634
called the Mangler.
406
00:20:18,635 --> 00:20:22,596
{\an8}If you wanted to wash the
towels and sheets at a hospital
407
00:20:22,597 --> 00:20:26,099
or a hotel, you
needed the Mangler.
408
00:20:26,100 --> 00:20:29,019
It even caught the
imagination of Stephen King,
409
00:20:29,020 --> 00:20:31,063
who wrote a short story
called the Mangler
410
00:20:31,064 --> 00:20:33,523
{\an8}that was eventually
turned into a film.
411
00:20:33,524 --> 00:20:36,610
{\an8}It was about one of these
machines becoming possessed
412
00:20:36,611 --> 00:20:38,904
by a demon and really
just wreaking havoc
413
00:20:38,905 --> 00:20:40,448
on everyone around it.
414
00:20:42,158 --> 00:20:44,368
Eventually, automatic
washing machines come
415
00:20:44,369 --> 00:20:47,663
around in the 1950s that
control the entire process.
416
00:20:47,664 --> 00:20:50,374
But these modern washing
machines are too pricey
417
00:20:50,375 --> 00:20:52,542
and frankly, they're
not built to last.
418
00:20:52,543 --> 00:20:54,503
Laundromats come into play,
419
00:20:54,504 --> 00:20:56,838
but a lot of people want
to do the laundry at home
420
00:20:56,839 --> 00:20:59,883
and ringers stay
around until the 1980s.
421
00:20:59,884 --> 00:21:01,510
People hung on
to their ringers
422
00:21:01,511 --> 00:21:03,513
long after they
probably should have.
423
00:21:05,682 --> 00:21:07,182
Laundry's not the only thing
424
00:21:07,183 --> 00:21:09,518
that can create
stress in a home.
425
00:21:09,519 --> 00:21:11,269
Consider the holidays.
426
00:21:11,270 --> 00:21:14,106
If you think they're tough
today, you won't believe
427
00:21:14,107 --> 00:21:17,359
what people put themselves
through in the past.
428
00:21:17,360 --> 00:21:20,821
Christmas really begins
gaining traction in America
429
00:21:20,822 --> 00:21:24,866
in the mid-1800s, becomes an
integral part of our lives.
430
00:21:24,867 --> 00:21:26,952
And with celebrating Christmas
431
00:21:26,953 --> 00:21:29,330
comes the rise of
Christmas paraphernalia.
432
00:21:30,331 --> 00:21:32,375
{\an8}Americans go big,
433
00:21:33,334 --> 00:21:35,961
they get Christmas trees
as tall as their ceilings
434
00:21:35,962 --> 00:21:38,171
and decorate them
from top to bottom.
435
00:21:38,172 --> 00:21:41,174
Decor of all kinds
flood the market,
436
00:21:41,175 --> 00:21:43,927
including artificial snow.
437
00:21:43,928 --> 00:21:46,930
The original fake snow was
cotton, and cotton is cheap
438
00:21:46,931 --> 00:21:49,891
{\an8}and plentiful, and so many
houses had cotton strewn
439
00:21:49,892 --> 00:21:51,685
{\an8}all about the place
to look like snow.
440
00:21:51,686 --> 00:21:56,398
There's one problem though,
cotton is incredibly flammable.
441
00:21:56,399 --> 00:21:59,609
This is the era
before electric lights.
442
00:21:59,610 --> 00:22:03,155
People are illuminating
their trees with candles.
443
00:22:03,156 --> 00:22:05,240
You have a dry tree that
could go up like a match.
444
00:22:05,241 --> 00:22:08,160
{\an8}Now you put flammable
cotton all over it.
445
00:22:08,161 --> 00:22:09,996
It's a Christmas nightmare.
446
00:22:11,456 --> 00:22:13,915
Manufacturers have
to replace cotton,
447
00:22:13,916 --> 00:22:17,210
they have to find a safe
artificial snow alternative.
448
00:22:17,211 --> 00:22:19,755
They try things
made out of salts
449
00:22:19,756 --> 00:22:22,132
and they try things
made out of minerals.
450
00:22:22,133 --> 00:22:23,967
And eventually
the eureka moment,
451
00:22:23,968 --> 00:22:28,221
someone has found
something that is white.
452
00:22:28,222 --> 00:22:30,265
it looks like snow,
453
00:22:30,266 --> 00:22:33,185
and best of all, it's
completely fireproof.
454
00:22:33,186 --> 00:22:36,063
The substance: asbestos.
455
00:22:36,064 --> 00:22:37,314
At the time,
456
00:22:37,315 --> 00:22:39,816
asbestos is considered
a marvel, renowned
457
00:22:39,817 --> 00:22:42,110
for its flame
retardant properties.
458
00:22:42,111 --> 00:22:43,653
What has
been your experience
459
00:22:43,654 --> 00:22:46,490
with these asbestos
cement sidewalls?
460
00:22:46,491 --> 00:22:48,658
Well, we've been very pleased.
461
00:22:48,659 --> 00:22:51,328
Asbestos is not an
unfamiliar product.
462
00:22:51,329 --> 00:22:52,788
It had been around
for a long time.
463
00:22:52,789 --> 00:22:54,331
It's used in insulation,
464
00:22:54,332 --> 00:22:57,542
on roof tiles, in
cigarette filters.
465
00:22:57,543 --> 00:23:00,796
Asbestos is a wonder product
and demand for it takes off.
466
00:23:00,797 --> 00:23:03,090
Between the 1930s and 1960s,
467
00:23:03,091 --> 00:23:06,009
asbestos is found in
every Christmas household,
468
00:23:06,010 --> 00:23:08,845
boxes are sold for
five to 10 cents a box.
469
00:23:08,846 --> 00:23:11,181
That's cheaper than
artificial garland.
470
00:23:11,182 --> 00:23:12,641
You'd sprinkle it on trees,
471
00:23:12,642 --> 00:23:14,476
you'd run it across your mantle.
472
00:23:14,477 --> 00:23:18,396
You made little triangles on
your windows to simulate snow.
473
00:23:18,397 --> 00:23:21,066
Asbestos becomes this
popular thing to the point
474
00:23:21,067 --> 00:23:22,692
where Hollywood turns to it.
475
00:23:22,693 --> 00:23:25,153
You're seeing it in Christmas
movies, "It's a Wonderful Life."
476
00:23:25,154 --> 00:23:26,822
Yeah!
477
00:23:26,823 --> 00:23:28,824
Hello, Bedford Falls!
478
00:23:28,825 --> 00:23:30,700
You're seeing it
in "Wizard of Oz,"
479
00:23:30,701 --> 00:23:32,619
one of the most classic
movies of all time.
480
00:23:32,620 --> 00:23:34,454
It has this beautiful effect.
481
00:23:34,455 --> 00:23:37,457
These actors are surrounded
by it, inhaling it.
482
00:23:37,458 --> 00:23:40,043
The producers, directors,
behind the scenes people,
483
00:23:40,044 --> 00:23:43,588
the stage crew, they're
all surrounded by asbestos
484
00:23:43,589 --> 00:23:46,424
because it's so great and
it looks so good on film,
485
00:23:46,425 --> 00:23:50,262
but they don't know that in
reality, it's a death trap.
486
00:23:50,263 --> 00:23:53,181
We've since learned
that if a little bit
487
00:23:53,182 --> 00:23:55,350
of it gets lodged in your lungs,
488
00:23:55,351 --> 00:23:57,185
{\an8}it can lead to inflammation.
489
00:23:57,186 --> 00:24:00,730
{\an8}And at larger scales, cancer.
490
00:24:00,731 --> 00:24:04,943
Asbestos is an incredibly
valuable fire retardant product,
491
00:24:04,944 --> 00:24:07,487
and when it's in a large block
492
00:24:07,488 --> 00:24:11,199
or big chunks on its own,
it's really not too harmful.
493
00:24:11,200 --> 00:24:14,035
It's most harmful
when it's broken down
494
00:24:14,036 --> 00:24:17,414
into small airborne fibers,
495
00:24:17,415 --> 00:24:21,711
like in the case of maybe
fluffy bits of snow.
496
00:24:23,087 --> 00:24:26,423
Asbestos finally becomes
a thing of Christmas past
497
00:24:26,424 --> 00:24:30,552
during World War II, not
because of health concerns,
498
00:24:30,553 --> 00:24:33,013
but because it's
needed in Navy ships
499
00:24:33,014 --> 00:24:35,307
for its fire retardant
capabilities.
500
00:24:35,308 --> 00:24:39,102
Between 1900 and
1980, 30 million tons
501
00:24:39,103 --> 00:24:40,770
of asbestos were used,
502
00:24:40,771 --> 00:24:45,650
and at its height, it's found
in about 3,000 products.
503
00:24:45,651 --> 00:24:47,194
After the war,
504
00:24:47,195 --> 00:24:50,822
companies replaced asbestos
in Christmas decorations,
505
00:24:50,823 --> 00:24:53,283
but that didn't stop
it from showing up
506
00:24:53,284 --> 00:24:55,244
in some very unexpected places.
507
00:24:58,539 --> 00:25:00,707
Who remembers talcum
powder? Cool, clean,
508
00:25:00,708 --> 00:25:03,543
and with a scent that made
everything feel fresher.
509
00:25:03,544 --> 00:25:07,631
We used it on babies, after
baths, even in our shoes,
510
00:25:07,632 --> 00:25:10,091
because for
generations it seemed
511
00:25:10,092 --> 00:25:12,385
like the gentlest
thing in the world.
512
00:25:12,386 --> 00:25:15,973
Imagine learning how
very wrong we were.
513
00:25:18,684 --> 00:25:22,771
In the late 19th century,
there is this new desire
514
00:25:22,772 --> 00:25:26,858
{\an8}to be clean, but our households
haven't caught up yet.
515
00:25:26,859 --> 00:25:28,526
{\an8}We don't have showers at home.
516
00:25:28,527 --> 00:25:31,948
{\an8}We don't have changes
of clothes every day.
517
00:25:33,699 --> 00:25:36,451
Talcum powder is
this miracle product.
518
00:25:36,452 --> 00:25:40,247
{\an8}You wanna smell good, you
wanna absorb some moisture,
519
00:25:40,248 --> 00:25:42,582
you wanna relieve your chafing,
520
00:25:42,583 --> 00:25:44,751
you wanna help your
baby who's irritated
521
00:25:44,752 --> 00:25:47,587
with a rash, Talcum powder.
522
00:25:47,588 --> 00:25:49,756
Talcum
powder is so effective
523
00:25:49,757 --> 00:25:52,300
at keeping babies
dry and rash free,
524
00:25:52,301 --> 00:25:56,263
it's almost immediately
marketed as baby powder.
525
00:25:56,264 --> 00:26:00,141
The writing on the container
was flowery and sweet.
526
00:26:00,142 --> 00:26:01,977
{\an8}It was usually white
with a little bit
527
00:26:01,978 --> 00:26:03,603
{\an8}of a pink ribbon on it.
528
00:26:03,604 --> 00:26:08,108
It had a great smell you equate
with babies, with childhood.
529
00:26:08,109 --> 00:26:11,111
It was always on
the changing table.
530
00:26:11,112 --> 00:26:14,489
{\an8}In the '70s when I grew up
and had little brothers
531
00:26:14,490 --> 00:26:16,783
{\an8}and sisters, it was
a critical element.
532
00:26:16,784 --> 00:26:20,662
That's what you did right before
you closed up that diaper.
533
00:26:20,663 --> 00:26:23,623
{\an8}Almost every baby
born from the 1900s
534
00:26:23,624 --> 00:26:27,335
{\an8}to the 1990s had talcum
powdered dumped in its diaper.
535
00:26:27,336 --> 00:26:28,878
Everybody grew up with it.
536
00:26:28,879 --> 00:26:33,008
Imagine a baby, you change
the diaper five times a day,
537
00:26:33,009 --> 00:26:37,054
multiplied by countless
babies born in a year.
538
00:26:38,180 --> 00:26:42,100
Probably like enough
talcum powder to fill up
539
00:26:42,101 --> 00:26:46,229
the biggest football
stadium in the country.
540
00:26:46,230 --> 00:26:49,941
But what exactly
is this magic powder?
541
00:26:49,942 --> 00:26:51,443
It's a good question.
542
00:26:51,444 --> 00:26:54,154
{\an8}So if you were looking at
a bottle of talcum powder,
543
00:26:54,155 --> 00:26:55,989
{\an8}it may not have
all the ingredients
544
00:26:55,990 --> 00:26:58,366
{\an8}because people who
are manufacturing
545
00:26:58,367 --> 00:27:00,578
it have gotten this
material from a mine.
546
00:27:01,829 --> 00:27:04,456
Talc is a natural mineral
made up of magnesium,
547
00:27:04,457 --> 00:27:07,667
silicone, and oxygen,
all natural, all safe.
548
00:27:07,668 --> 00:27:10,378
The problem is that
when talc is mined,
549
00:27:10,379 --> 00:27:13,298
it sometimes gets
cross-contaminated by a material
550
00:27:13,299 --> 00:27:15,134
that is harmful to humans:
551
00:27:16,344 --> 00:27:17,595
asbestos.
552
00:27:18,596 --> 00:27:22,432
Like the fake snow, the
dangers of asbestos stay hidden
553
00:27:22,433 --> 00:27:23,725
while talcum powder
554
00:27:23,726 --> 00:27:26,270
floods the homes of
Americans everywhere.
555
00:27:27,521 --> 00:27:31,274
Think about the last 40
years and how much time
556
00:27:31,275 --> 00:27:33,193
and money we've spent trying
557
00:27:33,194 --> 00:27:36,489
to eliminate asbestos from
our buildings, right?
558
00:27:37,740 --> 00:27:40,659
And in reality, we were
dumping this on our kids.
559
00:27:43,120 --> 00:27:45,955
Never in a million years
would we think something
560
00:27:45,956 --> 00:27:49,709
as simple, as pure,
as good smelling,
561
00:27:49,710 --> 00:27:54,714
and as effective as
it was could hurt us.
562
00:27:54,715 --> 00:27:58,259
But in the 2000s,
a rise in cancer rates
563
00:27:58,260 --> 00:28:00,845
and a flurry of
court cases reveal
564
00:28:00,846 --> 00:28:05,850
just how dangerous
baby powder can be.
565
00:28:05,851 --> 00:28:07,560
Talc just seems so innocuous,
566
00:28:07,561 --> 00:28:09,479
and then you learn that
they could give rise
567
00:28:09,480 --> 00:28:11,481
to an increase in cancer.
568
00:28:11,482 --> 00:28:13,024
Talc on its own,
569
00:28:13,025 --> 00:28:16,903
if it didn't have the asbestos,
it was pretty wonderful.
570
00:28:16,904 --> 00:28:21,074
Baby powder is still around,
but it's a lot less toxic,
571
00:28:21,075 --> 00:28:24,077
thanks to baking
powder and corn starch.
572
00:28:24,078 --> 00:28:25,745
You know, there's
another product
573
00:28:25,746 --> 00:28:28,832
that you probably have in your
home, a popular disinfectant?
574
00:28:28,833 --> 00:28:32,293
For much of the 20th
century, it was used in a way
575
00:28:32,294 --> 00:28:34,797
that will definitely
surprise you.
576
00:28:37,842 --> 00:28:40,218
It's 1918 and America
is in the grips
577
00:28:40,219 --> 00:28:42,804
{\an8}of the Great Spanish
Flu pandemic.
578
00:28:42,805 --> 00:28:44,514
{\an8}Almost 700,000 Americans die.
579
00:28:44,515 --> 00:28:47,434
That's more than the deaths
in World War I, World War II,
580
00:28:47,435 --> 00:28:49,186
Korea, and Vietnam combined.
581
00:28:50,646 --> 00:28:53,023
Americans were desperate
to end this pandemic.
582
00:28:54,275 --> 00:28:57,110
{\an8}There was all kinds of policy
measures like preventing
583
00:28:57,111 --> 00:28:59,195
{\an8}people from spitting
in the streets.
584
00:28:59,196 --> 00:29:01,573
Poster campaigns,
wear your mask,
585
00:29:01,574 --> 00:29:04,325
but there was actually a
product that did quite a bit
586
00:29:04,326 --> 00:29:05,702
to end the pandemic.
587
00:29:05,703 --> 00:29:08,038
It's one you probably have
in your household today:
588
00:29:09,248 --> 00:29:10,374
Lysol.
589
00:29:11,500 --> 00:29:14,502
Lysol is invented
in Germany in 1889,
590
00:29:14,503 --> 00:29:17,797
{\an8}and it's really designed to
help fight the cholera epidemic
591
00:29:17,798 --> 00:29:19,924
{\an8}that they were fighting there.
592
00:29:19,925 --> 00:29:22,093
Finally, it finds
its way to America
593
00:29:22,094 --> 00:29:26,848
and is introduced into that
world as a miracle germ killer.
594
00:29:26,849 --> 00:29:29,309
It's successful,
and because of that,
595
00:29:29,310 --> 00:29:31,102
Lysol earns a place,
596
00:29:31,103 --> 00:29:34,481
sort of in every American
cabinet across the country.
597
00:29:34,482 --> 00:29:39,152
{\an8}By the year 1920, the flu
pandemic is largely over.
598
00:29:39,153 --> 00:29:41,530
{\an8}Thanks Lysol, great job.
599
00:29:43,157 --> 00:29:47,244
But now the manufacturers
had a big, big problem.
600
00:29:48,662 --> 00:29:50,205
Now that everyone's healthy
and they're not getting sick
601
00:29:50,206 --> 00:29:53,374
and they aren't seeing people
dying all over the place,
602
00:29:53,375 --> 00:29:55,001
maybe they're not gonna go out
603
00:29:55,002 --> 00:29:56,586
and buy as much Lysol, they'll
just have the same canister
604
00:29:56,587 --> 00:29:58,838
up in their shelf
for maybe a year
605
00:29:58,839 --> 00:30:00,840
or two years, three years.
606
00:30:00,841 --> 00:30:03,134
At this
time, Lysol is owned
607
00:30:03,135 --> 00:30:06,262
by a different company
called Lehn & Fink,
608
00:30:06,263 --> 00:30:09,807
and they're looking for a new
way to market their product.
609
00:30:09,808 --> 00:30:13,978
Women in the 1920s bought
most of the household products.
610
00:30:13,979 --> 00:30:16,731
So these manufacturers started
thinking maybe these women
611
00:30:16,732 --> 00:30:19,276
would buy Lysol
for their bodies.
612
00:30:20,903 --> 00:30:24,864
Lysol comes up with a
fairly novel solution.
613
00:30:24,865 --> 00:30:29,119
They say, you can use
Lysol for feminine hygiene.
614
00:30:30,704 --> 00:30:32,121
Wrap your head around this.
615
00:30:32,122 --> 00:30:34,582
These ads for Lysol were
effectively saying, like,
616
00:30:34,583 --> 00:30:37,085
here's this household
cleaner and just dilute it
617
00:30:37,086 --> 00:30:38,336
and then you can put it
618
00:30:38,337 --> 00:30:40,339
in your most intimate
parts of your body.
619
00:30:41,549 --> 00:30:44,384
These days, it seems like
a very clearly bad idea,
620
00:30:44,385 --> 00:30:47,929
but it's not like there was
a feminine hygiene aisle
621
00:30:47,930 --> 00:30:50,223
at CVS in 1920.
622
00:30:50,224 --> 00:30:51,933
This was a new idea.
623
00:30:51,934 --> 00:30:55,770
You know, hygiene in
general was a new industry,
624
00:30:55,771 --> 00:30:59,483
so it became a very successful
feminine hygiene product.
625
00:31:00,609 --> 00:31:02,527
That's likely
because the advertising
626
00:31:02,528 --> 00:31:05,613
includes testimonials
that appear
627
00:31:05,614 --> 00:31:08,908
to be from medical
professionals.
628
00:31:08,909 --> 00:31:12,287
In this era, people were
really intrigued by science,
629
00:31:12,288 --> 00:31:15,456
and so if you had somebody who
said, "This is a good product,
630
00:31:15,457 --> 00:31:18,293
and it'll keep you healthy,
and was made in a lab,"
631
00:31:18,294 --> 00:31:21,129
people were very primed
to believe in that.
632
00:31:21,130 --> 00:31:24,048
So the ads include these
female doctors saying,
633
00:31:24,049 --> 00:31:25,633
"We approve of this treatment,"
634
00:31:25,634 --> 00:31:27,760
but those doctors were
completely made up.
635
00:31:27,761 --> 00:31:30,598
The nutty part is, that
wasn't illegal at the time.
636
00:31:32,266 --> 00:31:35,893
The Pure Food and Drug Act
of 1906 does regulate food
637
00:31:35,894 --> 00:31:40,106
and drugs, but it does not
regulate household products.
638
00:31:40,107 --> 00:31:41,899
So Lysol doesn't fit into that,
639
00:31:41,900 --> 00:31:43,818
and the worst thing that could
happen is they would have
640
00:31:43,819 --> 00:31:47,947
to pay a fine from anywhere
from like $500 to $2,000.
641
00:31:47,948 --> 00:31:49,407
Without regulations,
642
00:31:49,408 --> 00:31:52,785
the advertising strategy
is very effective.
643
00:31:52,786 --> 00:31:56,623
Since Lysol was widely
available, cheap, private,
644
00:31:56,624 --> 00:31:58,791
you did not have to speak
to a doctor about it.
645
00:31:58,792 --> 00:32:02,795
Lysol was the top
feminine hygiene product
646
00:32:02,796 --> 00:32:06,467
from the '30s all the
way to the 1960s.
647
00:32:08,010 --> 00:32:10,178
I think they were
also enabled by the fact
648
00:32:10,179 --> 00:32:12,472
that there was a lot
of kind of nervousness
649
00:32:12,473 --> 00:32:15,099
and modesty about talking
about these things.
650
00:32:15,100 --> 00:32:17,477
So women were not about
to go start asking a lot
651
00:32:17,478 --> 00:32:21,022
of questions or even really to
talk with their friends about
652
00:32:21,023 --> 00:32:23,859
what they were buying this
product and for what purpose.
653
00:32:27,154 --> 00:32:31,532
In 1969, Lysol is
acquired by another company
654
00:32:31,533 --> 00:32:33,368
that decided selling it
655
00:32:33,369 --> 00:32:36,996
for feminine hygiene is
probably not the best strategy,
656
00:32:36,997 --> 00:32:39,540
and it's still one of
the most popular brands
657
00:32:39,541 --> 00:32:40,709
in America today.
658
00:32:43,629 --> 00:32:46,673
By the 1930s, a new household
hazard was on the horizon,
659
00:32:46,674 --> 00:32:48,883
a popular line of dishware
660
00:32:48,884 --> 00:32:51,678
that you probably didn't
want in your home,
661
00:32:51,679 --> 00:32:54,181
let alone on your
dining room table.
662
00:32:55,516 --> 00:32:57,975
By the 1930s,
663
00:32:57,976 --> 00:33:02,939
{\an8}attitudes towards dishware is
starting to change somewhat.
664
00:33:02,940 --> 00:33:06,484
The Laughlin Pottery Company
in east Liverpool, Ohio,
665
00:33:06,485 --> 00:33:09,028
they had been making dishes
666
00:33:09,029 --> 00:33:12,657
and China since the 1870s.
667
00:33:12,658 --> 00:33:15,702
They are actually
producing 10%
668
00:33:15,703 --> 00:33:18,246
{\an8}of the country's dinnerware
669
00:33:18,247 --> 00:33:20,164
{\an8}all from that one factory.
670
00:33:20,165 --> 00:33:23,710
{\an8}But when the Great Depression
hits in the late 1920s,
671
00:33:23,711 --> 00:33:28,715
{\an8}people don't have expendable
income to buy really beautiful,
672
00:33:28,716 --> 00:33:31,634
ornate, bone China
and expensive dishes.
673
00:33:31,635 --> 00:33:35,763
This really directs a
cultural shift to minimalism.
674
00:33:35,764 --> 00:33:38,224
You're just looking
for the most practical
675
00:33:38,225 --> 00:33:40,309
versions of things you can get.
676
00:33:40,310 --> 00:33:42,061
But the Laughlin
Brothers don't want
677
00:33:42,062 --> 00:33:44,313
to churn out boring
white dishes.
678
00:33:44,314 --> 00:33:48,526
So in 1936, they introduced
an affordable, sturdy,
679
00:33:48,527 --> 00:33:53,281
and colorful line of
tableware called Fiestaware.
680
00:33:53,282 --> 00:33:57,452
Yellow, red, cobalt
blue, and green.
681
00:33:57,453 --> 00:34:00,913
It was really like dinnerware
you had never seen before.
682
00:34:00,914 --> 00:34:05,126
Fiestaware is one
of these amazing hits.
683
00:34:05,127 --> 00:34:07,378
Within a decade and a half,
684
00:34:07,379 --> 00:34:11,507
120 million pieces are
sold in the United States.
685
00:34:11,508 --> 00:34:14,594
Fiestaware really
brings this sense of
686
00:34:14,595 --> 00:34:17,221
what, at the time, was
a very modern design
687
00:34:17,222 --> 00:34:20,516
into your dinnerware, and
it had to seem exciting
688
00:34:20,517 --> 00:34:22,435
and different compared
to the dinnerware
689
00:34:22,436 --> 00:34:24,980
with all the ornate patterns
that had come before.
690
00:34:26,106 --> 00:34:28,191
I remember we would
go down to Florida
691
00:34:28,192 --> 00:34:31,277
and my grandma used to
serve stuff on Fiestaware.
692
00:34:31,278 --> 00:34:33,946
It was kind of part of
the whole experience.
693
00:34:33,947 --> 00:34:36,866
It's warm, there's palm
trees and sunshine,
694
00:34:36,867 --> 00:34:40,036
and this beautiful,
brightly glazed Fiestaware.
695
00:34:40,037 --> 00:34:43,706
And how do you
achieve such beautiful colors?
696
00:34:43,707 --> 00:34:46,876
{\an8}The colorant that
was used in the glaze
697
00:34:46,877 --> 00:34:48,336
{\an8}was based on uranium.
698
00:34:48,337 --> 00:34:50,630
{\an8}Yes, that material
is radioactive.
699
00:34:50,631 --> 00:34:52,173
This is the same uranium
700
00:34:52,174 --> 00:34:55,718
that now you need protective
gear to handle in any form.
701
00:34:55,719 --> 00:35:00,556
People are eating food
off of a radioactive plate.
702
00:35:00,557 --> 00:35:02,683
When they started using uranium
703
00:35:02,684 --> 00:35:06,062
and uranium oxide, it had to
seem like a miracle product.
704
00:35:06,063 --> 00:35:08,147
Not only does it
protect the dish,
705
00:35:08,148 --> 00:35:10,066
but it really makes it vibrant.
706
00:35:10,067 --> 00:35:12,693
Before World War
II, look, uranium
707
00:35:12,694 --> 00:35:15,071
and uranium oxide is
going into glassware,
708
00:35:15,072 --> 00:35:16,531
it's going into punch bowls.
709
00:35:16,532 --> 00:35:18,157
Consumers are loving it.
710
00:35:18,158 --> 00:35:21,702
In the 1930s, people
have heard of radioactivity,
711
00:35:21,703 --> 00:35:24,665
but most of them don't
realize how harmful it is.
712
00:35:25,833 --> 00:35:27,375
People didn't know
they were being harmed.
713
00:35:27,376 --> 00:35:29,293
Uranium isn't one of these
things that if you touch it,
714
00:35:29,294 --> 00:35:32,046
your hand is going to
burn or you can smell it.
715
00:35:32,047 --> 00:35:35,132
The danger is the exposure,
the long lasting exposure.
716
00:35:35,133 --> 00:35:36,968
So if you're using
this plate every day,
717
00:35:36,969 --> 00:35:38,594
or your teacup every day,
718
00:35:38,595 --> 00:35:41,889
you're constantly getting
exposed to radiation.
719
00:35:41,890 --> 00:35:43,516
This is bad stuff.
720
00:35:43,517 --> 00:35:47,019
{\an8}One study showed that
just drinking out
721
00:35:47,020 --> 00:35:50,356
{\an8}of a red Fiestaware
teacup is the equivalent
722
00:35:50,357 --> 00:35:53,818
of getting 2,500 dental
x-rays, the kind that you have
723
00:35:53,819 --> 00:35:56,654
to wear a lead apron for.
724
00:35:56,655 --> 00:35:58,114
Despite the danger,
725
00:35:58,115 --> 00:36:01,409
lawmakers don't restrict
the production of Fiestaware
726
00:36:01,410 --> 00:36:03,035
until the 1940s.
727
00:36:03,036 --> 00:36:04,495
During World War II,
728
00:36:04,496 --> 00:36:07,248
production of uranium
glazed Fiestaware comes
729
00:36:07,249 --> 00:36:09,751
to a halt, but not for the
reasons you might think.
730
00:36:11,712 --> 00:36:14,338
Fiestaware is actually a
stymied by the war effort.
731
00:36:14,339 --> 00:36:18,259
The US government seizes
the company's uranium stock
732
00:36:18,260 --> 00:36:22,222
and restricts all use of it to
nuclear weapons development.
733
00:36:25,309 --> 00:36:27,393
So basically,
Robert Oppenheimer
734
00:36:27,394 --> 00:36:30,605
and the Manhattan Project
are using the same material
735
00:36:30,606 --> 00:36:32,690
that's on your dinner table.
736
00:36:32,691 --> 00:36:35,067
And like a lot of things
when they're first introduced,
737
00:36:35,068 --> 00:36:38,070
uranium oxide ultimately was
gonna be one of those things
738
00:36:38,071 --> 00:36:40,365
that was maybe a little
too good to be true.
739
00:36:45,621 --> 00:36:49,832
Now, after the war, Fiestaware
returns to stores, this time
740
00:36:49,833 --> 00:36:51,375
with depleted uranium.
741
00:36:51,376 --> 00:36:56,048
And then finally in 1973,
without any uranium at all.
742
00:36:58,300 --> 00:37:01,969
Turns out a little radiation
hasn't stopped collectors
743
00:37:01,970 --> 00:37:04,347
from buying vintage Fiestaware.
744
00:37:04,348 --> 00:37:06,600
Danger never looked so stylish.
745
00:37:10,062 --> 00:37:12,063
If ever America
needed a pop of color,
746
00:37:12,064 --> 00:37:14,857
it was during the gray
days of the 1800s.
747
00:37:14,858 --> 00:37:19,071
And one specific color came
with a little extra pop.
748
00:37:20,530 --> 00:37:22,698
Now you can go to an
interior design firm
749
00:37:22,699 --> 00:37:25,618
{\an8}and see 800 different
variations of red,
750
00:37:25,619 --> 00:37:28,704
{\an8}2,000 different
variations of white.
751
00:37:28,705 --> 00:37:33,584
But at this time in history,
there is not a lot of options.
752
00:37:33,585 --> 00:37:36,921
Dyes were largely based
on natural products.
753
00:37:36,922 --> 00:37:41,342
{\an8}Ironically, the hardest
color to make was green.
754
00:37:41,343 --> 00:37:43,135
Adding color is
very, very expensive.
755
00:37:43,136 --> 00:37:47,515
{\an8}Old cloaks that are worn by
royalty were only made possible
756
00:37:47,516 --> 00:37:49,600
{\an8}by crushing bugs, hundreds
757
00:37:49,601 --> 00:37:52,645
{\an8}and hundreds of bugs
to get the color.
758
00:37:52,646 --> 00:37:55,106
This is the industrial
revolution, which means
759
00:37:55,107 --> 00:37:57,108
that there's a lot of
industrial pollution.
760
00:37:57,109 --> 00:38:00,861
People don't have a lot of
green spaces around them.
761
00:38:00,862 --> 00:38:04,115
So the idea of bringing
the natural world indoors
762
00:38:04,116 --> 00:38:05,783
is incredibly appealing.
763
00:38:05,784 --> 00:38:08,494
To the rescue comes
something called Sheele's green.
764
00:38:08,495 --> 00:38:09,912
It was invented
765
00:38:09,913 --> 00:38:14,500
{\an8}by a Swedish chemist
named Carl Wilhelm Scheele.
766
00:38:14,501 --> 00:38:17,336
This is bright,
vibrant, green pigment
767
00:38:17,337 --> 00:38:20,257
and it becomes
incredibly popular.
768
00:38:22,092 --> 00:38:25,094
People want products that
reminds them of nature.
769
00:38:25,095 --> 00:38:29,557
Scheele's green shows up in
clothing, in wallpaper,
770
00:38:29,558 --> 00:38:32,476
in art, in false flowers.
771
00:38:32,477 --> 00:38:34,687
Green, from having
been so expensive
772
00:38:34,688 --> 00:38:37,690
and so hard to make,
was now inexpensive.
773
00:38:37,691 --> 00:38:41,986
Everywhere you looked,
Scheele's green was present,
774
00:38:41,987 --> 00:38:44,822
but it was very dangerous.
775
00:38:44,823 --> 00:38:46,615
Scheele's green was
made from something
776
00:38:46,616 --> 00:38:48,118
called copper arsonite.
777
00:38:49,119 --> 00:38:50,536
Copper arsonite.
778
00:38:50,537 --> 00:38:54,541
It's like arsenic,
and that has poison.
779
00:38:55,917 --> 00:38:57,585
Arsenic is
naturally occurring,
780
00:38:57,586 --> 00:39:01,672
{\an8}but repeated exposure to these
chemicals even on the skin is
781
00:39:01,673 --> 00:39:03,382
where you get
yourself into trouble.
782
00:39:03,383 --> 00:39:05,342
People reacted
really differently
783
00:39:05,343 --> 00:39:08,054
depending on their age, on
their degree of exposure.
784
00:39:08,055 --> 00:39:10,431
A teenager might feel
a little bit ill,
785
00:39:10,432 --> 00:39:12,183
somebody else might pass out.
786
00:39:12,184 --> 00:39:14,810
Somebody else might
get violently ill.
787
00:39:14,811 --> 00:39:16,812
If they have a small exposure
788
00:39:16,813 --> 00:39:18,105
'cause it's just
our handkerchief,
789
00:39:18,106 --> 00:39:20,566
well, they're gonna
have a mild response.
790
00:39:20,567 --> 00:39:23,486
But if it's a dress, well,
their skin's gonna be irritated
791
00:39:23,487 --> 00:39:26,405
and maybe it gives
rise to oozing sores.
792
00:39:26,406 --> 00:39:28,866
Scheele's green is
also dangerous
793
00:39:28,867 --> 00:39:30,409
when it's inhaled.
794
00:39:30,410 --> 00:39:35,498
Scheele's green can also
release poisonous arsenic fumes,
795
00:39:35,499 --> 00:39:38,334
and these can wreak
all sorts of havoc.
796
00:39:38,335 --> 00:39:42,546
People start getting
sick, rashes, vomiting,
797
00:39:42,547 --> 00:39:44,173
nausea, dizzy spells.
798
00:39:44,174 --> 00:39:46,467
Some people even die.
799
00:39:46,468 --> 00:39:48,886
And what do they
all have in common?
800
00:39:48,887 --> 00:39:50,931
Exposure to Scheele's green.
801
00:39:51,890 --> 00:39:53,099
Napoleon died in a room
802
00:39:53,100 --> 00:39:54,850
that was painted
with Scheele's green.
803
00:39:54,851 --> 00:39:57,103
Many years later,
the room was examined
804
00:39:57,104 --> 00:39:59,939
{\an8}and people think maybe he
died from exposure to it,
805
00:39:59,940 --> 00:40:02,983
{\an8}but when they reexamined him,
a modern x-ray analysis found
806
00:40:02,984 --> 00:40:05,236
that there really wasn't
enough to kill him.
807
00:40:05,237 --> 00:40:07,446
But it's crazy to think that
people were getting killed
808
00:40:07,447 --> 00:40:09,615
because of their wallpaper.
809
00:40:09,616 --> 00:40:11,617
By the time the federal
government gets around
810
00:40:11,618 --> 00:40:13,077
to regulating arsenic,
811
00:40:13,078 --> 00:40:16,372
Scheele's green is
basically out of fashion.
812
00:40:16,373 --> 00:40:18,374
But decades
later, the impact
813
00:40:18,375 --> 00:40:20,836
of Scheele's green is
still being felt.
814
00:40:22,045 --> 00:40:24,839
In 1950, the American
ambassador to Italy,
815
00:40:24,840 --> 00:40:28,968
Clare Boothe Luce, is on
a trip and she falls ill.
816
00:40:28,969 --> 00:40:30,970
Espionage
is suspected,
817
00:40:30,971 --> 00:40:33,264
but ultimately ruled out.
818
00:40:33,265 --> 00:40:35,266
She was staying
in a hotel room
819
00:40:35,267 --> 00:40:37,977
where the ceiling was
painted with Scheele's green.
820
00:40:37,978 --> 00:40:40,104
There was a washing machine
installed on the floor
821
00:40:40,105 --> 00:40:43,983
above her, and when it
shook, it made little pieces
822
00:40:43,984 --> 00:40:48,195
of the paint fall into her
bed, which she inhaled.
823
00:40:48,196 --> 00:40:52,491
As recently as April of
2024, the National Library
824
00:40:52,492 --> 00:40:57,496
of France removed four
books that date back to 1855
825
00:40:57,497 --> 00:40:59,623
because there were concerns
826
00:40:59,624 --> 00:41:03,169
{\an8}that the bright, emerald
color in those covers
827
00:41:03,170 --> 00:41:05,213
{\an8}could be laced with arsenic.
828
00:41:07,424 --> 00:41:11,177
{\an8}America has a rich legacy
of product innovation,
829
00:41:11,178 --> 00:41:14,305
{\an8}and looking back even
with the best intentions,
830
00:41:14,306 --> 00:41:18,475
{\an8}things haven't always gone
right, like monkeys by mail,
831
00:41:18,476 --> 00:41:21,604
{\an8}exploding combs, and
poisonous wallpaper.
832
00:41:21,605 --> 00:41:25,691
{\an8}But maybe those gambles
paved the way for the ideas
833
00:41:25,692 --> 00:41:28,152
{\an8}that did transform everyday life
834
00:41:28,153 --> 00:41:32,240
{\an8}and made our hazardous
history so inspiring.
67408
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