All language subtitles for MX.S01E02

Well,

the thing I love about Formula One is
the driving part.

Of course, unfortunately, you don't get
to drive actually that much compared to

what you do throughout the whole
weekend.

Essentially, whenever he's not in
engineering or in the car, we use his

marketing.

This is the business side of Formula 1,
and of course I understand the business

side, but I think also what is most
important is that you're just yourself,

know, not try to be anyone else or try
to be portrayed in a different way. For

me, that doesn't work, because I think
eventually it will eat up on you.

Max, you are a three -time world
champion. That's absolutely

Very lovely.

People sometimes ask me, what do you do
in your free time, and they expect you

to be something completely different to
anyone else.

You know what I would like right now?
Kebab.

I think my life off track has been very
normal.

Nice and simple.

I think you'll probably see me just
walking around with Max.

But that's probably the tip of the
iceberg of what I actually do.

Is it okay?

It's so hard.

It is ironic that I make him do this the
whole time, and then when it gets to

me, I'm like, oh, I can't do it.

Every media day with Max, I'll take him
through what we're doing each day, but

it's pretty much, we're going, we're
doing here, we're doing this, this,

this, and this. It's very top level.

I try to not really burn too much energy
on it, I guess.

No, I mean, I know that's part of
Formula 1 as well. There's some things

you're like, okay, well, whatever, you
know, these things have to be done.

Every weekend is the same, which I think
also makes it quite easy because you're

always talking about the same thing. So
it's very repetitive in a way.

There's no faffing around, which I think
helps with him because he's then like,

right, let's go. We'll move on to the
next thing. Let's go to the next thing.

I think I would struggle a lot more if
suddenly people start asking you a lot

new, different questions that you're not
prepared for.

Then it probably gets a bit more tiring.
But most of the time, like when I go to

interviews or whatever, I can already
answer before I even hear the question.

I don't think Max is grumpy with
marketing at all. And I think when he

grumpy about it, it's because he's had a
lot to do. And I think he's very

reasonable.

In my mind, I'm already thinking about
other things. You put your brain

so low that you're just thinking about
other stuff.

Then we have an informal lunch, sign a
contract.

And then we will inform the people
internally that the partnership is

That's it. And then we are ready at half
past three.

But what do you have to do?

Yes, we then have an interview with Erik
van Haren.

Formula 1 magazine Andre, he is joining
us.

And another platform for Heineken, an
internal one.

And then on Monday it will be made world
-famous.

The most important in working together
is that you trust each other.

I've been very lucky and fortunate that
basically Raymond is like family.

I mean, I know him since, well, he knows
me since I'm born.

So that's very hard to find in F1, you
know, that they have a manager and

someone taking care of business like
that.

In the go -karting time, it was Jos who
was taking care of the engines and

preparing the chassis.

Max was basically, of course, involved,
but everything was prepared. And I think

even the swap from go -karting to car
racing, everything was organized for

It's something, of course, that we
talked about a lot also together with my

He raced enough once that he saw the
world, and you discuss these kind of

things. We didn't have any sponsorship
in that time.

We were driving for CRG factory. They
supported us with chassis and tyres and

fuel. The engines I did myself.

So we didn't have to do anything like
that. So it was an easy time for him.

Less bullshit.

Good afternoon. Hello.

Hello. Hello.

Good afternoon. Come on.

Yes, so we recently started a
partnership with Heineken.

Heineken is of course a dream partner
and a dream brand and is an iconic

And if I ever go on a pension, you'll
come out.

Then you'll come out of there, so to
speak.

It's very exciting because, you know,
it's more, of course, also focused on

sim racing related stuff, because the
Don't Drink and Drive campaign as well.

But, yeah, it's something that I have a
lot of passion for.

OK, let's go.

What we normally do is we only sponsor
competitions.

Like Champions League or like the F1.
But if you look in the situation of Max,

we were looking for an ambassador for 0
-0. But what's also really important,

Max is always extremely clear.

He always knows what he stands for. So
it all came together and that's why we

said, okay, this is the reason why we
should change our internal policy and go

for a sponsorship with Max.

Red Bull was talking with a competitor
of ours.

But when we heard it was really serious,
we said, this cannot happen. Because if

a competitor closes a deal with Red
Bull, we cannot have a deal with Mark.

Yes, there were some competitors who
were interested to do something.

They were very close in closing a deal.

We basically had to act in a weekend
extremely fast, and normally these

take very long. But then you have to go
in the weekend time to put the puzzle

together with Red Bull Racing's
interest, Heineken's interest, and of

interest of Max to broker a deal.

That everyone is happy with the deal
that is on the table.

Yeah. I will, of course, not tell you
exactly how much you are paying.

No, no, no. We agreed that even with not
Bevinik or any other partnership, we

don't disclose any numbers.

But I can assure you it's a market value
condition. So I think it's a good deal

for everyone involved.

Market value condition.

Everything that we do is market value
conditions.

Yeah, to work with Raymond.

No, Raymond, of course, has a
reputation. But I must say, I worked

well with him. But if Raymond calls, I
will first tell him what's up. I don't

hope it's going to cost more money
because it's enough now.

Fantastic. You now have a break. I like
it. Max, we've been interviewed.

Well, that's a little bit. There we are.
Okay. Hey, super.

We'll see you on the other side. Yeah.

What time is it?

Half past five.

Oh yes, look at that.

What is it?

That's my doll with Call of Duty. Oh,
that looks good.

Nice,

isn't it?

Not that name, you have to blur it out.

My name is on top of the yellow.

What the

fuck are the cats doing?

I think there are always risks involved
when you associate

your brand in sponsorships and with
athletes even more because it's one

You can imagine if Max said something
really strange.

in the media that sometimes people will
say, hey, is it okay to associate

yourself with it?

He's extremely an honest guy. He speaks
his mind and he's always extremely

clear. And I think that works extremely
well with a message like when you drive,

never drink. And I'm sure he's going to
give his opinion about Vegas as well.

As a real...

I think F1 lover, I prefer to, you know,
drive at Spa, Sunford, Suzuka, the real

tracks, you know, where an F1 car really
comes alive in the high -speed corners.

For me, that's where a car, you know,
you really push yourself to the limit.

can really feel the downforce of a car.

Max is the boy next door, you know. He's
down to earth. He's not a showman. He

loves to drive, but he understands that.

Of course, the business side of Formula
1 is very important. In the end, that's

financing the whole game.

If I have this one, it's important.

No, but it looks a little different
outside.

Nice, man.

I think if you run hard against it,
you'll go through it.

Oh yes,

you really go through that.

This one is really a bit too big. You
don't have to do that. You can do that

nothing fits.

Number one thing is he needs to focus on
the F1 races and it's an extreme

business schedule so we will not
interfere in that with commercial

For the rest, he's quite open -minded.

I don't think we should do dangerous
stunts, so with Max, I don't think that

would be a good idea.

You know, you've had fun things to do
and some things I'm not very comfortable

with, and I think we are at a stage
where you pick the ones that really suit

and that work well together, right?

So basically what's going to happen is
we're going to start off, he's like,

well, who's driving tonight?

And then Amy's going to say, well, who's
the best driver? And then we land on

you. You're like, oh, and then you turn
back.

Okay. Here we go. Everybody have fun.

Roll sound.

And action.

Guess who's driving.

When we shoot a commercial, he is Max
Verstappen. Of course, he's

playing a role, but he is himself.

He's going out with friends. He's
driving cars.

The deal is about Max.

They can use Max in the authentic way.
So Max is not Jones Clooney. He's not an

actor. They want Max's image, his look
and feel to promote their brand.

Okay, we'll keep rolling. Let's do it
again.

Long day, yeah. But at the time, you
know, I don't really think about what

outcome is.

Max, we'll do one where you take a sip
for a start.

So a shrug and then a sip.

I mean, I'm not an actor, so for me,
doing all these kind of things is

more mentally draining than I would be
sitting in a race car for the day.

Because it's just not as natural.

But it was okay.

It's a business agreement what you have.

They want something and we want
something.

Are we good to go?

Yeah, go on. No, no, no. No, we'll wait.

Stay here.

We need to go together.

Must say, you know, after 22 or 23 races
in a year, I can imagine that it's

getting much. But in the meantime, you
have to go to England to go on a sim.

they do some filming there. It's always
filming.

And some TikToks and Instagram.

Yeah. Blossom.

Hamilton. Why is there a pukey face?

Oh, ill.

Ill, ham, ill.

Some are okay.

I've been in a pond now for quite a long
time. These kind of things,

they probably come a bit more natural as
well.

Not that I've done a lot of filming
every single year.

More

things

maybe come at you, being a world
champion, but... I

was a little fat.

Yeah, I was just enjoying my...

My month off.

You know,

you're getting used to it. You feel
quite comfortable in your environment

you deal with it.

Once I do these kind of things, I just
put my brain activity on 1%, you know,

the time flies by a bit more.

When I watch him doing his marketing
filming, he can sometimes feel

uncomfortable.

But we like to create, like, quite a fun
atmosphere with him. And sometimes

we'll all be sat there, like, properly
laughing. Like, I'll be crying because

he's so funny and he'll say really
inappropriate stuff.

Everyone will be laughing and then I'll
be like, right, that was really good,

but we need to do it again because none
of that footage can be used because it's

so ridiculous.

But we do try and have a laugh.

I'd like to think he comes across really
well in some of the social media stuff

that he does.

It kind of shows the real side of him.

I think

he's very misunderstood

in terms of the fact that people don't
understand that he just really loves

racing. and i get it like he's an
athlete he's a world champion i

know you're a busy man it's not often
that you get to speak to a driver just

moments before a race we are a top team
so naturally of course people want to

have more content of course also you
know red bull naturally is a cat

so there is more marketing involved they
also gave me the opportunity to start a

formula one right so it's a give and
take

I'm on my way to the EA to film.

Saying a few things doing a few things.
Yeah, like it's quite it's now the

football related. Yeah, exactly So the
sport you like Yeah Hello

for the filming of EA No,

no, that's happened That's the pen. We
okay, but yes, the best he is.

Thank you. Yeah

I'm the best?

You hear that, Jack? I did. But I think
he thought I was Max, so he's calling me

the best.

No, he would definitely not. He was
like, maybe that's his disabled brother.

That's nice. I mean, I don't see Virgil
a lot, of course, but I do support him,

especially also when he's playing for
the national team.

So, tell us how you both met. When did
the friendship start?

We went on Tinder and then we... Well,
in this case, I used Grindr.

Oh, my God. We cannot use that.

Use that, use that.

Yeah, it was cool talking about FIFA,
football in general.

Yeah, really nice.

So as much as you got 99?

Where's my 99?

That's making no sense.

I think you got 99.

Well, I'm already a right back.

Oh, yeah.

I think he's more outspoken, of course.

He's more saying, OK, this I'm not going
to do and this I'd like to do.

I mean, me behind you is... I'm there.

He's also getting older and he's getting
more mature, so it's a process.

He's not 18 anymore, so he's 26 now, so
he has his own view on how he wants to

be present on social media.

So I think that... We have to respect
and even we have to frame in the deal

we are making that we are respecting
Max's view on things, how he wants to be

positioned and how he wants to be used
by the partners.

Okay, one, two, three.

Okay, and one more Instagram.

Yeah, definitely over the years, you
know what you want and what you don't

to do, because at the end of the day,
it's all about time management as well.

So when you have that kind of time that
you have to give, you want to at least

feel comfortable in doing it.

This is the business side of Formula 1,
and of course I understand the business

side.

I think what is also very important is
that you remember where it all started

and what's most important and that the
sport itself comes first.

The driving feeling, you know, at the
end of the day, it's still the same as

when you're on go -karting. You know,
you have a steering wheel, brake pedal

a throttle pedal. It's just a bigger car
and it goes a bit faster around the

corner, but...

That's where also when I was very little
fell in love with.

I live in the moment. I don't really
look

back. I don't really look forward too
far.

Enjoy what you have right now.

Verstappen!

I thought you enjoyed that, mate. Well
done.