All language subtitles for On.Brand.with.Jimmy.Fallon.S01E08.WEB.H264-RBB

[dramatic music]

- It's all building to this.

- * Ohh ahh ahh ahh *

* Ohh ahh ahh ahh *

- Welcome!

[cheers and applause]

Ten bold creatives
from ten different worlds...

- Let's go!

- One shared dream,

to break into the biggest
brands on the planet.

You guys are going to wrap
the whole plane.

Captain Morgan's
Super Bowl campaign!

- It's the Holy Grail, y'all.

- Handl'd.

- It's just insane.

- They battled it out for big
business opportunities.

- Bigger doesn't
always mean better.

- Customers would
disagree with that.

- My story was great.
- This is about leg space--

- Hold on.
Let me finish my sentence.

- Do people want
to draw on their faces?

- Mahiri's outside
of our target demo.

- Whoa.
- Rude.

- Now only four remain.

- However you perform now
is what we will be judging.

- It's a clean slate.

No safety net.

- It's a little stressful
to think about, like,

it riding on one concept.

- No second chances.

- Everything
that you did before

sets you up for this
very moment in time.

- Take this pressure,
and use it.

One final challenge.

- This is the account
that you need to win.

- We made it, baby.

We're here.

But the war is not won.

* *

- * This is revolution *

- The stakes
have never been higher.

It's NFL quarterback
Josh Allen!

Do you think I could play
in the NFL?

- No, but...
- [laughs]

$100,000 on the line...

And the winner...

And the title
that changes everything.

And Innovator of the Year is...

The rivalries are real.

- We're all about rolling
with the real, real people,

real stories, real connections.

- And the world is
about to see

who truly has the power
to influence it.

This is the moment
they've all been fighting for.

- * Gotta keep
the fire alive *

- Congratulations to...

This is "On Brand"
with me, Jimmy Fallon.

- * Ain't gonna ask you
twice *

* I'm tired of playing nice *

* It's my time to shine *

- I'm astounded by how much
caffeine you can have.

- You know it's bad when today
I'm like, mm, it's too much.

Last week, I found out I'm
making it to the final four.

And I thought that
I should be happy.

But really, I was just like,
overwhelmed with stress.

[sniffles, sighs]

Sorry, I--I--

I operate in chaos,
like, my own chaos.

But when there's, like,
chaos surrounding me too,

mm, too much chaos.

But like, knowing
that the next client

is winner-takes-all,

it's definitely scary.

- Oh, hey, bosses.

The bosses in the house.
- The boss.

- Hi, guys!

- Hey!
- Hi!

- Hello, team.

Congratulations!
- Oh, amazing.

- This is a big deal.

You made it to the end
of pitch season.

- Yeah.

- How are you all
feeling today?

Did you get a good
night's sleep?

- [laughs]

- You did not?
- No.

- Mm.
- OK, perfect.

[laughter]

- I feel like I've won,

making it to the final four.

A big reason why I came here
was to see how far

I can push myself creatively.

And then now it feels like
something is within my reach.

- OK, we're in the championship
game right now.

- This is it,
one last campaign,

one last chance
to prove yourself.

The winner of this account will
leave here as On Brand Agency's

first Innovator of the Year...

- Yes.
- Oh, my God.

- And a $100,000 bonus!
- Whoo!

Let's do it!
- Bring home the money.

- A title that comes with
the feature in "ADWEEK."

- Come on.

- You'll also be featured
in a Samsung billboard

in Times Square
and will be headed to France

to attend Cannes Lions,
the ultimate

marketing conference
and creative festival.

- Ooh, trust me,

this is not your average
industry event.

All the big brands

and all the top executives
go to Cannes.

It's where careers are made,

so this opportunity
is just priceless.

- The stakes are high.

You may be feeling tense.

Your muscles might be tight,
but don't worry.

Today's client can help
with that.

Please welcome
Therabody's founder,

Dr. Jason Wersland

and Chief Marketing Officer
John Solomon.

- Yes. Come on.
- All right.

- Come on.
- Yeah!

- Good to see you, bud.
- Good to see you, man.

- Welcome to the show.

What does Therabody want to see
from our creatives?

- You know,
when I created Theragun,

I used it on athletes.

But the real secret is,
this is for everybody.

Who doesn't relate to pain?

We all have it.

- So we're excited,
because we're launching

a brand-new Theragun.

And it's made exactly
for everybody.

So we would love for you
to come up with

a creative campaign
and a spec commercial

for us to help launch
this new Theragun.

- A commercial is the crown
jewel of advertising.

That's why creating
a commercial

is the ultimate final test
in this competition.

- First of all, it needs
to be entertaining,

but it doesn't have
to be serious, right?

I mean, we would love
something edgy

and also really focusing
on the benefits of the product.

That's what's gonna be
really important to us.

- Yeah.

- So be ready to pitch
your spec commercial

campaigns and taglines.

Your pitch needs to include

a storyboard

and a comedic script

that can be adaptable

to any actor.

- All of you will be presenting
your pitches to this client,

but only two of you
will be moving on

to make the spec commercial.

- That means two of you will be
out of the competition.

[tense music]

- I'm in the final four,
risk out the window,

being safe out the window,
end all or be all,

like, give
everything you have.

If you swing wildly
and miss wildly,

well, at least
you freaking swang.

- You will be pitching
your spec commercials

in 90 minutes.

Good luck,
and may the best idea win.

- Yes.
- Go experiment. Go research.

Go try every single thing
they have.

- Let's go Theragun each other.

- I'm excited.

Somebody planned this
just right,

because we needed Therabody
to be the last brand

when we are at wit's end.

This is the one
that we're pitching for.

We're all so freaking stressed.

[upbeat music]

Coming into this campaign,
I'm on a hot streak.

I'm pretty confident
about this one.

In the past,
I've been successful

when I showcase my family
stories, so thinking about,

how would they use
their body in a way

that you wouldn't expect?

- This is the last pitch,
leaving it all on the floor.

And I feel like I have
an opportunity here to end,

on a really strong note,
how I started this.

I have to trust everything
that I learned

through this process.

And I have to be
confident with the idea

that I'm pitching it
to Therabody.

So they want something
that's fun and edgy,

that evokes a feeling.

So let's lean into it.

So that is actually, like,
the edgy limit of relief.

[groans]

The noises that people make
when you use a Theragun,

that can definitely be edgy.

[moans]

- You all right over there?

- Yeah, Jimmy's been
working us too hard.

Yeah!

- I wish Therabody made
noise-canceling headphones.

I'm like, hey, some of us are
on the verge of freaking out.

And Ryan's over here in
pleasure land in the corner.

[upbeat music]

After getting emotional at
the end of the last campaign,

I'm a little stressed.

I mean, I think I've earned
a spot in the final four,

but now that I do see
that there is

a chance that I win this,
I'm feeling this pressure.

So I'm gonna think
about how I can

tie in all this stress
to my pitch,

because it's literally
what's going on right now.

- To make it to the finale,

this allows my children,
my wife, to know

that the time away was
not in vain,

that I'm not here
wasting our time.

For this campaign concept,
I want to suggest

them trying something
completely different.

I think about Mr. Clean
and seeing his face

and being able to know
that that means cleaning.

Maybe it's a mascot of sorts
that people can connect with.

When they see him,
you think of the product.

* *

- OK, team, this is it.

It is time
for your final pitch.

The client is ready.

Put the finishing touches
on your presentations

and meet us in the pitch arena.

[dramatic music]

- Nervous.

* *

Mahiri, you're up first.

- All right.

- Pitch us
your Therabody campaign.

- My plan here is to not
just finish strong.

I want to make sure that
I leave in a way that is big.

And when I win this,

I want everybody to know
I went all in.

OK, my favorite commercials
inspired me

when I was growing up to clean

or to get my favorite cereal

because the representative
made the product fun.

With that in mind, I created
in my campaign Vibe.

So he shows up in the most
awkward moments

to remind people where
to get relief for their pain.

So in my spec commercial,

we're outside,
playing with the kids.

You throw the ball--
and we all have seen that,

when that ache hits you
in that shoulder,

and you're like,
ouch, what was that?

And then you lean over,
and he whispers in your ear,

"Theragun Sense."

And then, same,
he closes out the commercial.

He pops up in front
of the screen,

and he says,
"Where there's pain,

there's Theragun."

- OK.
- OK.

[applause]

- Mahiri, well done.
- Thank you.

- I think one thing
I would push on,

if we move forward is,
this is very pain-focused.

Obviously, our products help
with other things too--

stress, tension.

Do we want to focus it
purely on pain?

Or do we want to broaden it
a little bit more?

- Absolutely.

- That's memorable for sure.

I mean, how can you not smile
when you see that guy?

- Right.

- As a marketer,
I think the thing

I would always think about
as a brand is, like,

this person now is
associated with our brand.

- Right.
- Right?

Do you want that long-term?

Something to think about.
- Thank you.

- Yes.
- Great job, Mahiri.

- Thank you.

Executed on everything

that I could possibly do.

So I'm proud of myself.

I'm proud of myself
as a creative.

I'm proud of myself
as a husband and as a father.

And also, I'm just proud
of myself as a me.

- Bianca, you're up next.

Go get 'em, Bianca. Come on.

- I'm usually super confident
walking into a pitch,

but I'm feeling this pressure,

because there's everything
riding on this one account.

So even though
it makes me uncomfortable,

I think I should just go in
and tell the story

of how this idea came to life.

Hi.

I don't like to cry in front
of people, not even my friends.

But last week I did.

I had just won
the KitchenAid account

and found out I made it
to the final four.

And it should have been
a happy moment,

but really,
all I could feel was stress.

And it made me realize
how that stress

and that physical
embodiment can--

can--um...sorry, one second.

I need to find my words.

[tense music]

Um...

* *

- It is a little shocking
to see Bianca unnerved.

I just can't believe
this is happening.

* *

- Um...sorry, one second.

I need to find my words.

[tense music]

Um...

I'm like,
frustrated at myself,

because I can't just, like,

think on my feet 'cause
there's so much pressure.

Two people are going home.

That's half of the agency
gone.

I need to get a spot.

I need to.

OK. Sorry.

When stress builds, sometimes
you just have to let it go.

Stress is
a universal experience.

And that's what this campaign
is all about.

Stress builds, and Therabody
helps you let it go.

Traditionally, Therabody
and the Theragun in particular

has been marketed
as a muscle recovery tool.

But most people aren't
recovering from marathons.

We're recovering from Monday.

And that's a story we're
telling with this commercial.

We have a clearly burnt-out
person working late.

And a boss and is like,
"You can handle these reports

"before tomorrow morning,
right?

That would be terrific."

And then it cues this
highly dramatized,

highly comedic stress tantrum.

We are seeing papers flying,
computers being smashed,

a keyboard through a screen.

But than you realize and reveal
that it was just a fantasy.

And at that moment is when
he reaches out from his desk

and gets his Theragun Sense,
showing that the Theragun Sense

is the immediate
stress-release solution

but also a necessary
and attainable intervention.

[laughter]
- Thank you so much.

Bianca, I love that
you said, like,

I'm not recovering
from a marathon,

I'm recovering from Monday.

- Yeah, yeah, yeah.
- That's brilliant.

- The visuals make
a lot of sense.

It cracks me up, 'cause
I've felt that way before,

the feeling that you have
when you're gonna explode.

You sort of visualize
throwing things, but you don't.

So that makes a lot
of sense to me.

- One of the top things people
are struggling with right now

are stress and tension.

So it's very relevant
to the moment.

I think that's
always important.

I know you did get a little
nervous and tripped up.

I think it's totally fine
to say, you know,

I need a moment or--you know,
then that's totally human.

- Awesome. Thank you.

- Great job.

Thank you, Bianca.
- Yeah.

- Ryan, pitch us
your Therabody campaign.

- Let's go.

- OK.
- Ryan!

- Innovator of the Year is
a huge deal.

I'm launching my agency
in a space that I've been,

you know, trying to build out.

And, like, $100,000
is a big deal for me.

They want something
that's fun and edgy

that evokes a feeling.

Edgy's fun!

So let's lean into it.

[ominous music]

[groaning]

Oh, my--yeah.

- That's an HR violation.

- Oh...

Oh. I'm--I'm sorry.

I--I saw a Theragun Sense,
and I had to take

the opportunity to get
a release real quick, you know?

- Mm.
- [laughs]

- Did it sound like I was doing
something else back there?

- Yes.
- [groans]

Right?

There's something about that.

It's relief,
but it's more than relief.

It's deeper than that.

- Mm-hmm.
- Right?

It's a physical
and audible release.

It's a product that's so good,
it feels like a steal.

That is why the perfect
campaign for you is...

steal your release.

- Hmm.
- Picture this.

If we go into
the everyday home,

we're starting in
on our athlete.

He racks the weight up.
He comes off.

He's hitting his leg, right?

Then he gets distracted
by his phone.

He sets it behind him--

swiped as soon
as he puts it down.

Cross camera,
it's a social butterfly.

She just got back from a date.

She was wearing high heels,

and she's hitting
the bottom of her feet.

Oh--that audible release,
every time,

an audible release,
a different spot,

a different use.

Then we end with
a little bit of comedy

at the end because
everyone's pointing fingers.

Who's got the Theragun Sense?

I'm tired of this.

And the dog's the one
that's ending up with it.

- Good job.
- Great job, Ryan.

[applause]

- Ryan, one of the tricks
of advertising,

especially in commercials,
is to get people's attention

in those first three seconds.

Your pitch started fantastic.
OK?

I was a little taken aback.

The idea of being fun and edgy,
you certainly deliver that.

- This is an insight
we hear all the time is,

who stole my Theragun?

My dad stole my Mom's,
so my grandparents stole it.

You hit the nail on the head
in so many ways.

- Awesome.

Yeah, thank you very much
for the feedback.

- Thank, you, Ryan.
- Good job, Ryan.

- Thanks.

- Last up, Pyper!

Take us home!
- Pyper!

- What it's gonna to take me
to finish strong

is to be myself.

I really approach
my marketing with my artwork.

And for me to be at my best
for this last pitch,

I need to take some
deep breaths and focus.

So with my campaign, the best
time for recovery is anytime.

I am really stressed right now

because I'm talking
in front of everybody.

And my spec commercial
will feature a family.

My commercial is
going to start with...

"Mom!"

- I heard that.
- Right?

The mom in the evenings
wants to unwind

and read and loosen up
her shoulders,

but then she kind of uses it
as a bookend,

and she wants to keep it there,
right?

And then she's like,
Pyper, where is the Sense?

And oh, it's actually
on her studio table.

And it's like,
part of your work environment.

So it's just there.

And then Lilith goes on
and goes, like,

ew, Dad, why is this
under the sheet like that?

And that's the explanation.

So this spec commercial
is gonna see quick cuts

between people going, like,

Mom, Dad, Pyper!

So there you go.

That is tying in the product

with all of the different
places that it lives in,

because it really should be
integrated into our lives.

Thank you.

- Thank you.
- Well done.

[applause]

One of the things
I always tell my team is,

our enemy is the drawer.

Because when the Theragun is in
a drawer, you're not using it.

People don't see it.

So I love this idea
of how you're just

making it a part
of, like, the home.

- When I heard, "Mom!"

I got triggered,
you know what I mean?

I was like, is that
my child calling me?

You know what I mean?

Girl, because let me tell you,

the funny thing
about being a mom

is that anytime you hear
anybody call Mom,

your head pops up,
and you start looking around.

- Great points
on hooking the viewer.

We live in a noisy, busy world.

Bringing it into the home
and making it, again,

something that
everyone's using,

I think is something
we're looking for.

A lot of good stuff in here.

- Thank you, Pyper!

- Thank you.

Thank you.

I thought my pitch went well.

The reactions from the judges

were all great responses.

But I'm just like,
am I doing enough?

- It's over.

- It's over!

- Dr. J., John,
the On Brand Agency delivered

four A-plus ideas
from four A-plus creatives.

But only two can move forward
to see their commercials

come to life with our
very special VIP guest.

- It was a tough decision,
because all of you,

we could see making
any of your ideas.

- Going home raises
the stakes in a different way,

because it's now
actually showing something

that you deserve to be here.

If you're not going big,
you need to go home.

And I hope I'm not going home.

- So who is going to be
the first creative selected?

- The first creative is...

* *

- So who is going to be

the first creative selected?

[dramatic music]

- The first creative is...

* *

- Bianca.

- Wow.

[applause]

[uplifting music]

- Whew.

Sigh of relief.

Even though I'd messed up
my pitch, like,

I am so thrilled
I didn't ruin my chance

to win the whole thing.

- I--I'm actually--

- My palms are sweaty.
What's going on here?

- No, seriously,
I am, like, queasy,

because I'm just
so proud of everyone.

But we have to make a decision.

So the big question is,
who else are you gonna go with?

- The next creative is...

* *

Ryan.

[upbeat music]

* *

- Let's go, dawg.

Called into the top two,
it's fantastic,

one step closer to getting...

[clicks tongue]

- Congratulations.

- Thank you.

[applause]

- Uh, Pyper...

[somber music]

Mahiri, I'm so sorry
to see you go.

* *

You're the best of the best
right here.

- Watching you present,
I felt like a proud mama.

The ideas were great.

- And you delivered.

- Yeah.

- Thank you so much.

You can say your goodbyes now.

* *

- You're the right guy.

- Still the guy.
- Love you, man.

Creatively, it felt like
a second life,

like a lifeline.

I was like, yes, thank you!

This was everything
I could have dreamed for.

[laughter]

- You were amazing.

- I'm taking so much away
from this experience.

The way I was going about
my own marketing,

I see everything
differently now,

so I can't wait to go
back home to my shop,

try all the techniques I've
picked up, and see the result.

- Way to go, Ryan and Bianca!

[cheers and applause]

- Well, this is a rematch.

- I know.

- The first time
that we got together

at the On Brand Agency, it was
y'all two against each other.

And now the very last one,
we're back.

- Wow.
- I'm ready for my redemption.

- I'm ready for domination.

- All right, all right.

More than ever,
it is important to hear

the feedback,
to make your ideas

the best that they can be.

- Ryan, we all know that you
went the risqué angle, right?

But you have to be careful.

You have to do it in a way
that's brand-safe.

So watch out for that.

Another piece
of feedback would be,

I don't love
"steal your release."

Is it really about stealing?
- OK.

- So I would just think about
that a little bit as well.

- Yeah.

- Bianca,
you had one character.

Could you bring another
character into that?

Cause not everyone's
necessarily

going to relate
to a professional

in an office, right?

- I really feel frustrated,
because there's been

times before where
I've taken feedback

into account too much.

We're going to space!

- Now, how is this going
to connect with Southwest?

- And then it kind of led
to me not winning the account,

But also, I'm like, I need
to incorporate it somehow.

So I'm thinking of what I can
do without scrapping the idea.

- Congratulations.

We're gonna go head to head

in a showdown of execution

and produce comedic
spec commercials.

- Yes.

- It's a big deal,
because it's something

only senior
marketing executives

normally get the chance to do.

- A spec commercial is a test.

And should the spec work,

then you can roll it out
into a full-blown campaign.

Remember everything
you've learned.

Your commercial should be
funny, engaging,

and use your actors wisely.

- That's right, because casting
can make or break your spot,

and we will be providing you
with actors

to direct in your commercial.

And I've got a very
special guest in mind.

So these scripts should be
adaptable to anybody.

- Yeah.

- Get to work.

And may the best idea win.
- Hey!

- * Let 'em know *

* How to be someone like me *

* Yes, I am the one *

- This is amazing.

This location has it all
for both spec commercials.

You feeling good?
- Yeah, I'm feeling nervous.

- I'm feeling good.
I'm nervous.

- OK.
- You're nervous?

- Yeah.

Ryan and Bianca have
to stay on task,

as they only have
a short window to prep

before Jimmy's
special guest arrives

to star in each
of their commercials.

- This is fun.
This looks so good.

My strategy for this commercial
is, I'm gonna go in

and stick to my guns
creatively.

But also, I need to satisfy
the feedback somehow.

I was thinking
the cleaning lady,

you would have her do her legs,

because she's on her feet
all day.

- And then the special guest
is gonna be the boss or the--

- Yeah, the special guest
will be the boss.

I'm hoping that works,

considering I don't know
who it is.

- Doug, are you feeling
juiced or what, though?

- I'm feeling good.
- I'm feeling good too.

- My strengths are that I've
filmed 30-second spots before,

more so, potentially,
than Bianca.

But I've got to switch up
the tagline.

I've changed it
from "steal your release"

to "everybody deserves
a release."

It still communicates
the release,

the edginess of that audible
and physical release,

and it takes "steal"
out of the equation.

- I think we set our goal
to get brother, sister,

mother, father...
- Dog.

- Pup and fam.
- And guest.

The quickest we can get through

the insane amount of work
that we just said--

- Yeah.
- In the most time we have,

utilizing the special guest.

- We should leave
the most time for that.

- OK.

- OK.

- Ryan and Bianca,

let's get down to business.

The client asked you
to come up with

a comedic commercial
that could be

adapted to fit any actor.

And now it's time to find
out who "any actor" is.

He's gonna star
in both of your ads.

He's straight out
of central casting...

- Mm.

- And also an investor
in Therabody.

- The client asked you
to come up with a commercial

that could be adapted
to fit any actor.

And now it's time to find out
who "any actor" is.

[suspenseful music]

It's NFL MVP Josh Allen!

- Yeah!

- What?
- Hey.

Come on, bud.
Good to see you, Josh.

- Good to see you.
How are you guys doing?

Good to see you.
- Hi, I'm Bianca.

- Bianca.
- It's Ryan.

- Ryan, Josh.
Nice to see you guys.

- [laughs]

NFL MVP!

There's a bunch of, like,
NFL superstars, but, like,

Josh Allen is still, like,
the mecca of superstars.

I grew up
in Rochester, New York.

People love the Bills.

- I don't really know
Josh Allen.

I don't know
if I should say that.

[quirky music]

- Uh, soccer, right?

- I heard some story about you
that you kneeled on

the 50-yard line
and threw passes

trying to hit the goalpost,
and you did it.

- Yeah, yeah.

- You think I could play
in the NFL?

- Yeah--no, but...

[laughter]
- Oh!

He said yeah for a second.

- He said it so fast.

- He said yeah for a--he said
it so fast, but it counted.

He said, yeah, no.

Thank you for doing this.

I've seen you on the field.

But what--what is
your acting skills like?

- Acting skills,
none whatsoever.

I've done a couple
of commercials.

My fiancée is the best
at what she does.

- Hailee Steinfeld
has crushed it in "Sinners."

- I'm learning by association.

- You gotta bring your own...
- I like humor. I like humor.

- Special sauce to it.

- Just use me, guide me.

I'm coachable. I'm coachable.

- Oh, there we go.
- That's pretty good.

- You have 90 minutes
to shoot your commercials.

Use your time wisely.

Good luck, everybody.

Bianca, you're up first.

- OK, cool. Thank you.
- Break a leg.

- Thank you so much.
- You'll crush it.

- Ryan and Bianca have
vastly different approaches

to their spec commercials.

Ryan has taken an edgy
approach to grab attention,

while Bianca's going after
a relatable problem,

stress relief.

The question is,
which will work better?

- Welcome to your office.
- Thank you.

- We have our boss--

My idea is, we're going to
have, like, the annoying boss

come in and drop
a stack of papers

on the office hero's desk.

The office hero kinda snaps
into this, like, fantasy world

and goes through
a slow-mo tantrum.

And then at the end,
the cleaning lady comes in.

She stole our hero's
Theragun from his desk

and starts using it
on her legs.

- Now, is this, like,
a--am I snarky?

Like, what type of vibe
am I giving off?

- Yeah, like the "bud"
is, like, passive.

- Hey, bud.
- Hey, bud.

This role is so fun.

I think it's perfect
for Josh Allen.

He's, like, so charming
and likable.

To see him play a little bit
of a villain character,

I think, will be really fun.

Close-up will be
reaction to that,

reaction to him
throwing the papers.

- Yeah.

A commercial shoot is
a big undertaking,

especially when
the clients are watching.

This is a lot of pressure.

- Let's roll camera.
- Marker.

- Action.

[quirky music]

- Hey, bud,
if you could just button up

these reports before
tomorrow's meeting,

that'd be great.

- Yeah.

- Let's do it, like,
according to plan.

I feel a little bit stressed

about Therabody's feedback,

but I'm sticking to my plan.

- Move on to his close-up?
- Yep.

- Like--
- Yeah, like, hand on head.

Hopefully, I'll be able
to pull it off

and make it better than Ryan's.

- I wonder if
she's going to incorporate

your feedback about getting
more, you know, scenes?

- I'll be interested to see
how she does that.

- She has been doing
great work.

- Yeah, this whole season.
- Yeah.

The thing is,
either she wins big

or she loses big.

- Mm.
- You know?

And so at this point,
I'm really hopeful

that she pulls through.
- She has to.

- She has to.

Otherwise she doesn't win.

- OK, so we're gonna set up
for the cleaning lady shot.

Head all the way back.

Yeah, yeah.

- Yeah, yeah,
it's gonna be good.

- Pressure is on,
$100,000 on the line.

Action! Grab them.
You're standing up.

Throw it up!

- [screaming]

- Can we do it
one more time and just

have you, like,
shudder a bit more?

But Josh is taking
direction really well.

- Is that good, like, tone?
Or do you want me--

OK.
- It was perfect.

- Ryan's got some competition.
- Yeah.

Oh, he does.

- Ping me if you need anything.

If I don't answer,
I'm on the course.

- It's a wrap.

- Whoa!

Great job!

- Perfect. Awesome.
- Calling it.

Josh, you were amazing.
- Congrats, guys.

- You're so good.
- Yeah, thank you.

- Josh Allen, you're great.
- Good job.

- All right.
- You did great.

- You got a career, bud.

Watch your head.
Oh, my God.

- I know, please.

- Dude, you look so big.

But it makes you look
even bigger.

- I know.
It's so ridiculous.

- You did a great job.

- All right, well,
Ryan's waiting for you, bud.

- Awesome. Can't wait.
- Break a leg.

Here we go. Round two.

- * You think you do this
better than me *

* OK *

- Justin, nice to meet you.

We have, like, 12 minutes
to get through the scene.

You're gonna pick up
the Theragun,

use it on your arm.

We're looking for that moment
where it begins to hit you.

OK.

- We're gonna go a little bit
over the top,

a little bit edgy, like,
oh, my God, it's so good.

- OK.

- We're keeping that concept
with the family

constantly swiping it
from each other.

Start with the son.

He's lifting weights. Massage.

It's swiped as soon
as he puts it down.

The social butterfly,
always putting on

really uncomfortable shoes,
massage her feet.

That's swiped.

And the dad swipes it
from the mom.

Josh Allen is going to be
the calmness amidst the chaos.

And he's like, I don't know
what everyone's fussing about.

Doug, when you're ready.

- Marker.
- And action.

- [moaning]

- Is it too naughty?

- [moaning]

- Maybe.

- [gasping]
- [laughs]

But I don't have time
to second-guess myself.

- OK.

That many scenes
with that many shots,

it's stressful.

We have a lot to get through,

way more than Bianca.

All right, let's move on.
Fantastic.

The last thing you want to do
is run out of time

and not be able
to capture Josh Allen.

- You want to try it
one more time?

- I don't think we have time.

- I am completely
behind schedule.

Got it. Done.

We're gonna go outside
with Dad.

And then on top of that,
we have to literally

work with a dog actor.

Can we get the dog as well?

- Yes! Yes!

- What do you think
of the angle?

- I'm not in love
with the angle.

- There's so much going on.

Oh.

- Josh is just waiting.

- You can't have him
waiting around.

- They wasted their Josh time

trying to make the dog act.

- You wanna put it--wait.
One second.

- Wait. Wait.

- He's wasted, like, 20 minutes

that he could have been--

- I'm just gonna to try
and get a little quicker.

One more time.

The shoot is so stressful.

I know that Josh Allen is
sitting in there, and is like,

is this director gonna
come over and talk to me?

Or like, what the heck?
You know?

But it's super important
to get the shots

for the commercial.

It does not make sense
without that shot.

Same spot. Let's do it again.

I have a very clear vision.

I'm gonna execute that vision.

- Josh!
- I'm here.

- Dude!
- Come on.

- Thanks for being
patient with me.

- Of course. Of course.
- It's gonna be sick, dude.

- How much time does
he now have with Josh?

- OK, 15 minutes.

- Oh, Lord.

That's not a lot
of time at all.

- I hope he's gonna get
what he needs.

- And action.

[tense music]

- The last shot is everything.

Everyone deserves a release.

Reset quick, one more time.

Sorry, "everybody"
deserves a release.

- Oh, sorry. OK.

- That's the button
on the commercial.

- It is.

- If I don't nail this last
shot with Josh, I lose.

- Everybody.

- Everybody deserves a release.

- And action.

- Uncle Josh has you.

Everybody deserves a release.

- Cut! That's a wrap!

Oh, my God,
you guys are amazing!

That was awesome!
- He did it.

- He did it.
He did it in time.

Wow.

- That was sick!

- Well done.

- Hey.
- Oh, Josh.

- Superstar.

- Dude.

- Are you a dog owner?
- I love dogs.

I grew up on a farm,
so we had a million dogs.

- Dude, you're a natural.

You're great at this.

- Shout-out James, man.
- Yes.

- That's my dog.

- That's--that's your--
that's your dog right there?

- Whoever's taking this home
is taking home

Innovator of the Year.

I think it's anyone's game.

It literally couldn't have
gone better.

- Good job.

[dramatic music]

- Here we are.

Look, Bozoma, we got
the band back together.

- I know.
I love this so much,

and I love all of you.

- Yes, we love you.

- It's all been
leading up to this.

- This is a clean slate.

It doesn't matter how
you pitched before.

It only matters how
you pitch today.

I mean, do you think that when
I walk into a new boardroom

that people care
that I've won awards

or that I'm in
the Hall of Fame?

No, that just helps me
get into the room.

But once I'm in there,
they want to know if

my strategies are gonna work
for the brand.

And if not,
then I don't win the business.

- Ryan, Bianca,
are you ready to pitch?

- Yes.
- Come on down.

- Oh.

Let's go.
- Whoo!

- I think I'm a little bit
of a rule follower.

I go by the brief to a T.

I'm looking at each
of these boxes,

and I'm like,
check, check, check.

I'm like, this feels good.

I think the clients
are gonna love this.

Y'all asked for a spec
commercial that's entertaining,

relatable, benefit-driven,
but also fun and edgy,

and invokes a feeling
for everyday people.

With the help of Josh Allen,
what you're about to see

is a late fourth quarter
game-winning drive.

- Mm.

All right.

- Let's take a look.

[weights clanging]

[intense music]

[Theragun whirring]

- Ohh.

[music slows to a stop]

Addie.

- Yeah, he was so sweet.

Like...

[moans]

No, ew.

I was massaging my feet.

[laughter]

Mom, I wasn't done using that.

- [inhales sharply]
[Theragun whirring]

[sighs]

- Oh, honey,
that looks amazing.

I'm gonna go.

Ooh. Ah.

[dog barks]

[laughter]

- What?
- Mom!

- Who's got the--

[all arguing]

- I don't know
what they're fussing about.

We got more than one.

[Theragun whirring]

Ooh.

You know, they do say
I have a quick release.

Here, Uncle Josh has you.

Everybody deserves a release.

[applause]

- Well done, Ryan.

- Great job.

- Dr. J., what did you think
of that commercial?

- I mean,
a little bit of tears.

Like, this is super cool.

I love that you changed
the tagline a little bit.

You--you took
our advice with that.

- I agree that the line is
so much better, every "body."

Like, that's--it's
very witty, very clever.

And it is relatable.

So well done on that.

- Thank you.

- It was edgy,
but it didn't go too far.

- Yeah.

- It's definitely something
I could see us

bringing to life, so great job.
- Thank you so much.

Appreciate it.
[cheers and applause]

- Great job!

- Now I want
to hear from Bianca.

This is it, Bianca.

[cheers and applause]
Come on down!

[dramatic music]

- Before we get into this,
I just want to say

how much fun
I had on this set today.

I'm proud of what
I brought to life.

This idea was
obviously born out

of a very real experience
and personal experience

of stress, of overwhelm.

I heard your feedback,
but I really wanted

to stick to my concept here.

You'll see two characters
in here,

because I did want to take
your feedback into account

and add more representation.

And here's my commercial.

[upbeat music]

[vacuum whirring]

- Hey, bud, if you could
button up these reports for me

before tomorrow's meeting,
that'd be fantastic.

[quirky music]

[clattering]

* *

[laughter]

* *

- Sure.

- I knew I could
count on you, buddy.

Hey, ping me if you need me.

If I don't answer,
I'm on the course.

[Theragun whirring]

- Ahh.

- Ohh.

- [laughs]

- The button at the end.

Yes!

[applause]

- Yeah!

Well done, well done.
- That's awesome.

- The best work I've seen is
when you have creative tension.

Right? We gave you feedback.

And we said, how many different
characters can we get in?

And you stuck with it.

And you did add
the cleaning lady,

which I thought was a great way

to bring it beyond
just one person.

So overall,
really, really great job.

- Thank you.

- You really kind of
stuck to your guns,

and in this case,
your Theraguns.

- Ohh.

- But it was impressive.
And it was good.

And you had a great vision.
Congratulations.

- Thank you.
- Thank you, Bianca.

- Thank you.

[cheers and applause]

- This is the most nervous
since the Dunkin' pitch

I have been at
the On Brand Agency.

I'm a small business owner
that works

with mom-and-pop shops.

And $100,000 is a big deal.

- Before we find out which
creative landed the account,

Bianca, Ryan, you two have
the opportunity

to make your case to Therabody
one last time.

[tense music]

- This final pitch battle
is personal.

Both my parents
didn't go to college.

I didn't really have
anyone to tell me

what the path was
to success or how to get there.

And now I'm in
a room with people

that understand me
and my ideas

more than I ever have before.

So I'm just going out there

and just talking
from the heart.

- Therabody should pick
my commercial

because we put the Theragun
Sense into the forefront

of the commercial,
really showing

the relatability
of the product and how

it can be used with everyone.

When I look at the competition,
there's really only one way

you're using the product,
on his back,

you know, to relieve
the stress.

We see, in my commercial,
the product used

five different ways with
five completely different

people who can relate
to the everyday people

that you are trying to reach.

* *

- I mean, something
I live by in marketing--

if you try to speak
to too many people at once,

you risk speaking to no one.

I think that's the case
with Ryan's commercial.

I saw people holding it
up to their body,

but I didn't understand
the why behind the massage.

People don't want
to be sold to.

They want to be told a story.

- Our whys are in
the environment of what

these people are doing, right?

Mowing the lawn, DIY,

you're gonna maybe have
some back problems.

If you want entertainment, fun,
edgy, relatable,

mine hits those boxes
harder than hers does.

- If you want to speak
to who already owns a Theragun

and make them chuckle,

then Ryan's commercial is
the one for you.

If you're looking
to grow and evolve

and reach a new audience

and tell them something
they didn't know,

my commercial is
the right choice.

- You're claiming that your
commercial would get new users,

while Ryan's commercial
would keep

only current users,

which is a very serious
thing to say.

* *

- Yeah.

It is a new benefit
and a solution

to a problem that everyone
in the world has, stress.

- Dr. J., John, who has
earned the Therabody account?

Who is getting their own
feature in "ADWEEK"

and going home with $100,000?

* *

Hey, everybody watching
at home,

are you Team Ryan
or Team Bianca?

[dramatic music]

- Dr. J., the envelope please.

* *

- I want it to be me.
$100,000 is a big deal.

A spread in "ADWEEK"
is a huge résumé builder.

I did everything I can do.

- I mean, I am nervous
for the outcome of this,

but I'm really proud
of the final product.

- And the winner
and Innovator of the Year is...

* *

Congratulations to...

* *

Bianca.

[uplifting music]

- * Been waiting
for this moment *

* Waiting my whole life *

* 'Cause I'm ready to fly *

- Oh, my God.

- Congratulations.
- Oh, this is really amazing.

Oh, thank you.

- So good the whole season.

- Thank you.

This was a life-changing
experience.

It was a lot of hard work.

It was a lot.

It's a lot.

I mean, I couldn't
have imagined

how much it would take.

I'm walking out of this with
a new sense of confidence.

- Bianca, the feature
in "ADWEEK"

and the $100,000 bonus
is all yours!

[cheers and applause]

- Thank you.

- You will also be featured
in a Samsung billboard

in Times Square
and will be headed to France

to attend Cannes Lions.

- I know. I'm just so grateful.

This has been, like, the best,
most insane opportunity,

and got to work with
so many amazing brands.

So thank you, Jimmy, Boz.

I'm really excited.
So thank you.

- Bianca, the idea was spot-on.

The really important piece,
to me,

was the ability we have
to help people with stress.

So that was great. Good job.

- Ryan, you crushed it.

I've watched you grow.

And I've watched you support
every team that you were on,

even when it wasn't your idea.

And that was just so inspiring.

- I appreciate it, Jimmy.
- It was so great.

- And Ryan, you started off
this competition winning.

You set the pace for how
everyone was gonna compete.

So leave here feeling
very proud of that.

- Thank you, Boz.

Appreciate it. Thank you.

I still feel like I won.

I've proven to myself
I have what it takes,

and I have connections that I
feel are gonna last a lifetime.

- * All your fire *

- Ooh.
- Bianca...

[all cheering]

You are Innovator of the Year.

Come claim your trophy.

- Yeah!

- Wow.

That's so good.

- Congratulations.

- Thank you.

- * I just move
like a wildfire *

* Wildfire *

* *

* I'll stand back and watch
you go like a wildfire *

* Wildfire *

[cheers and applause]

- [shrieks]

Oh, my God.

I am so proud.

I feel like how
this has all ended

has just really shown me
that, like, I can

trust myself
and trust my intuition.

This is so cool. Oh, my God.

I'm walking out of this with
a new sense of confidence,

like and--and like, just, like,

excitement for the future.

But it was an amazing
experience.

And I--yeah, I'm just
so grateful for all of it.

- * It was a long way up *

- Oh! [laughs]

I'm excited to see
that commercial.

- Anybody seen the remote?

- Is this is overcooked?

- A little.

- What?
[dog barks]

- Mom.

- No, I really think
you overcooked it.

- Here's a recipe
for moist chicken.

[dramatic music]

* *

- Still too dry?

[gentle music]

- Mashed potatoes?

- Yes, please.

- [sighs]

- Oh, my gosh.

This is so cool.