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{\an8}Oh, oh, how does it go?
Oh...
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-Oh!
-Oh!
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♪ Ozempic! ♪
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In case you’ve
been under a rock,
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00:00:06,810 --> 00:00:08,880
Ozempic is a new class of
weight loss drug
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00:00:08,980 --> 00:00:11,750
that is delivering
astonishing results.
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These drugs have become
all the rage in Hollywood.
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00:00:14,680 --> 00:00:15,920
From Golden Globe jokes...
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And welcome to the
82nd Golden Globes...
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Ozempic’s biggest night.
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To testimonials from
Oprah, Sharon Osborne,
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00:00:24,160 --> 00:00:26,460
and Amy Schumer,
the secret is out.
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Sharon: I lost 45, yeah.
Yeah, it was 45 pounds.
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Amy: A smaller portion?
Like, shut the up.
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You’re on Ozempic.
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What’s the biggest
game changer right now?
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Everyone says the GLP-1s.
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McDonald’s stock price
is down again.
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Some analysts think
Ozempic is to blame.
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It appears Ozempic and
pharmaceutical knockoffs
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are in such high demand,
black market websites
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have popped up overnight.
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They’re basically churning out
prescriptions like crazy.
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It is the most radical
transformation
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that we’ve seen in the
pharmacology of weight loss.
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Ever.
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We want to pop the pill that
gives us all the effects of
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exercise without
actually exercising.
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Like, everyone
is shrinking.
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People drink a whole
heck of a lot less
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on these medications.
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The Ozempic effect,
Ozempic face, Ozempic butt.
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Ozempic can lead
to loose breasts.
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Is this how
Ozempic works?
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Do you lose weight because
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you’re expelling everything
in your soul?
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Who’s monitoring it
for side effects?
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And who’s adjusting for
your other medications?
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Nobody.
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This medication is not just
an appetite suppressant.
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It has a deep effect
practically in every organ
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in the body.
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Impulse control is up,
body inflammation down.
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I think it will be probably
one of the most
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popular drugs of all time.
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I’m Dr. Jason Fung.
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I wrote several books,
including The Obesity Code.
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{\an8}So a GLP-1 is a specific
hormone in our body
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{\an8}that tells us essentially
to stop eating.
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The most well-known,
the Ozempic,
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slows down the movement
of food in our stomach.
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So therefore, if things are
not moving out of our stomach,
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they’re just
sitting there, well,
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you’re not gonna want to
eat because, you know,
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all that food is
just sitting there.
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There’s plenty of positives
weight loss can have,
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for sure.
But this is a drug.
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It’s much more complex than
calories in, calories out.
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I’m Dr. Alexandra Sowa.
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I have been practicing
obesity medicine
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for over 10 years.
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I am author of
The Ozempic Revolution.
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It is a revolution.
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I don’t believe that there’s
been anything else
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in my lifetime of practicing
medicine that’s
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come out into the world
that has had...
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such a big impact and
will continue to have
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such a big impact.
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The medication talks to
our brain, and it says,
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"You don’t need to be
hungry all the time."
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People will hear this
and say, "Well,
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why can’t I just naturally
increase my native GLP-1?"
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What’s very, very different
is that the native GLP-1
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lasts at most...
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a minute or two,
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while the synthetic
version lasts
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on a level of weeks.
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We’re about to get to 50%
of the population
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suffering from obesity.
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And GLP-1 medications are
some of the most powerful
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tools that we have to
treat the obesity epidemic.
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My name is Brian Murray.
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I’m a registered
massage therapist.
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I’m 39 years old.
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I started my Ozempic journey
two, three months ago...
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00:04:01,240 --> 00:04:04,340
and it’s because my
blood sugar was un...
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unbridled.
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I was diagnosed with type 2
diabetes when I was 38.
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The average person’s
blood sugar should be
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about 5 to 7.
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Once your blood sugar
hits about 10 to 15,
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you enter stroke territory
and you can fall into
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a diabetic coma
just for fun.
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My blood sugar did end up
peaking at 27.9.
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27 is bonkers high.
I’m walking sugar.
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Like, this is crazy.
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I had three or four different
medical professionals
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literally look at me
and be like,
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"How are you still alive?"
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The good news with
the Ozempic for me,
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is that it has completely
balanced my blood sugar,
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like, it’s undeniable.
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This morning,
my blood sugar is 5.4.
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So, every Tuesday at 10.30
is Ozempic day for me.
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00:05:02,940 --> 00:05:05,840
Once you set the dosage,
you lift...
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00:05:05,940 --> 00:05:08,780
you inject, and then
you push
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and hold the button.
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It’ll click, click, click,
click, click when it’s going.
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And you count to six....
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Done.
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My name is
Edna Sutherlen.
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I’m a nurse.
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In my 20s,
I was very skinny.
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And you know all the
attention that you get
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when you’re skinny,
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and then suddenly
because of age,
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now you start
gaining weight.
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And then I went
through a divorce.
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So, I got depressed,
and all I did was
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eat and drink
and party.
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I wanted to lose weight,
but I was feeling lazy,
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not motivated
to work out...
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and eat healthy.
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Everyone was talking
about Ozempic,
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and then suddenly
celebrities were looking
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slimmer and skinnier.
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And then I was like,
I’m gonna try it.
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Is that you?
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She was like,
"Where are you?
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Is that you?"
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Edna: When I heard
about Ozempic,
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I thought it was
like a gift from God.
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The heaviest I got
was 185 pounds.
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And I’ve lost weight,
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and now I’m 135 pounds.
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Yeah.
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Interviewer: So you’ve
lost 50 pounds?
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Edna: Yes. I don’t
recognize that person.
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That is not me.
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Because I’m a nurse,
I know that
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if I had diabetes and
they put me on it,
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I’m going to have
to take it. So I’m like,
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I’m going to take it for
weight loss then.
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If it’s safe for somebody
who has diabetes,
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then it should be
safe for me.
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It’s a very tiny needle.
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It doesn’t hurt, no.
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I Googled online,
"Ozempic."
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I got this clinic where you
put in your information,
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they give you a
virtual consultation,
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and then they mail you
the medication.
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Yeah.
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Interviewer: So you
never saw a doctor?
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Edna Sutherlen: No, ha.
Online, like virtually.
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Semaglutide, that’s
another name for Ozempic.
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{\an8}Dr Jason Fung:
There’s plenty of doctors
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{\an8}who are willing to make
money by handing out
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{\an8}these prescriptions
like candy.
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You can do a five-minute
questionnaire online,
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never having seen a doctor,
and some doctor will just
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send you a prescription
for Ozempic.
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Edna: Don’t come
stealing my Ozempic.
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My name is Mike Israetel.
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I am a sports scientist.
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I’ve been competing in
bodybuilding since 2013.
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{\an8}I compete in untested
bodybuilding,
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{\an8}which means it’s a
free-for-all for
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{\an8}how many drugs
you can take.
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We’re talking about
pretty liberal doses of
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all sorts of drugs.
And so,
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I’m kind of my own little
mini science experiment.
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In competitive
bodybuilding,
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you’re judged on roughly
three criteria.
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One is symmetry.
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Another criteria
is muscle size.
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The more jacked and heavier
you are and the more
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billowing your pecs are,
the better.
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But the last one and by far
the most important one for
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winning shows is how
little body fat you have,
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how lean you are, and the
only reliable way to
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reduce body fat to its limit
low levels is to eat
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substantially less food
than your body would want.
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Your body was
engineered by evolution
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to try not to get lean,
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’cause typically
when you were lean,
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that means you were gonna die
of starvation really soon.
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So on your way down to
very low body fats in
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bodybuilding, the hunger
turns from non-existent to
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inconvenient to
driving you insane.
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With Ozempic,
most people think like,
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"Wow, this is awesome.
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I don’t have to suffer
through hunger anymore."
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You can get ultra,
ultra, ultra, ultra-lean
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to your best ability
without hunger being
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that really nasty factor.
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Interviewer: So are you
taking Ozempic right now?
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Mike: Yes, oh yes,
proudly and...
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00:09:21,890 --> 00:09:23,930
ever since I started
taking these drugs,
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I’ve never come off.
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00:09:25,400 --> 00:09:27,100
It is the most radical
transformation that we’ve
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seen in the pharmacology
of weight loss... ever.
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Your ability to lose
weight can be
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00:09:33,170 --> 00:09:34,810
a test of your willpower.
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Or you can take
the ---- pill.
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It is an enhancer.
It is a liberator.
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But I want to ask you
the question...
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Do you want to be a better
version of yourself?
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00:09:46,620 --> 00:09:48,690
Whatever that
means to you.
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00:09:48,790 --> 00:09:50,690
What if we had a
little bit of help?
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00:09:50,790 --> 00:09:52,690
I think help is
a good thing.
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I think more than 75% of
people who are overweight
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will eventually try and
successfully integrate
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00:10:02,400 --> 00:10:04,870
these drugs into practice.
It just works.
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00:10:04,970 --> 00:10:06,170
There’s just no
other way to say it.
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00:10:06,270 --> 00:10:08,910
It just works.
It’s a miraculous feeling.
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00:10:19,790 --> 00:10:20,860
I’m Ben Greenfield.
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00:10:20,950 --> 00:10:25,050
I’m a coach, author,
speaker, podcaster.
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00:10:25,160 --> 00:10:27,400
I’m sometimes accused of
being a human guinea pig.
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00:10:27,490 --> 00:10:29,560
{\an8}I prefer the term immersive
journalist because
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00:10:29,660 --> 00:10:31,460
{\an8}it sounds more
professional.
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00:10:33,370 --> 00:10:37,140
I did experiment with
injectable GLP-1s.
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00:10:37,240 --> 00:10:40,180
The reason that I tried
them is honestly
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the reason that I do
a lot of stuff,
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because I want to know what
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00:10:44,340 --> 00:10:46,240
what I’m talking
about feels like
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00:10:46,350 --> 00:10:48,690
when I’m interviewing
somebody on my podcast.
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Trainer: That’s how we grow,
that’s how we get that...
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00:10:50,820 --> 00:10:54,660
Ben: So I took GLP-1s in a
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00:10:54,750 --> 00:10:57,420
microdose format
for a couple weeks,
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one-tenth
of a normal dosage.
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Starting off,
it controlled appetite...
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shockingly well.
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It went from mild appetite
suppression to a
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00:11:09,300 --> 00:11:12,070
complete lack of
desire to eat, period.
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And, you get nauseous when
you’re trying to eat
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the foods that
you normally like.
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I would make myself
my beautiful,
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00:11:18,880 --> 00:11:21,480
glorious morning blueberry
coconut water smoothie.
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00:11:21,580 --> 00:11:23,780
And then just kind of
sit there staring at it,
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00:11:23,880 --> 00:11:26,950
asking why the heck I made
myself a smoothie.
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00:11:27,050 --> 00:11:28,420
And the other thing I
should mention is that
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I had gastric upset.
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00:11:30,390 --> 00:11:32,660
I was alternating between
constipation and diarrhea
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and, I think the biggest
takeaway for me was that
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00:11:35,730 --> 00:11:37,730
it seems like you can get
pretty good effects with
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00:11:37,830 --> 00:11:39,100
a smaller dose.
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- Boom.
- There you go.
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That’s for now, man,
good job.
249
00:11:41,530 --> 00:11:42,900
Yeah.
250
00:11:51,980 --> 00:11:53,080
At Nourish, we work
with clients
251
00:11:53,180 --> 00:11:56,120
across the whole
food ecosystem.
252
00:11:56,220 --> 00:12:00,160
The Ozempic effect is when
people don’t eat as much.
253
00:12:00,250 --> 00:12:03,590
Their plate gets smaller.
254
00:12:03,690 --> 00:12:05,930
We’re certainly seeing...
255
00:12:06,030 --> 00:12:08,200
the "snackification,"
I would say, of foods.
256
00:12:08,290 --> 00:12:10,060
We’re seeing snack size
257
00:12:10,160 --> 00:12:12,630
actually becoming
the main course.
258
00:12:16,040 --> 00:12:19,680
One of the first signals we
got was Walmart in the U.S.
259
00:12:19,770 --> 00:12:23,040
reporting on
consumers who were
260
00:12:23,140 --> 00:12:25,440
shopping at Walmart
261
00:12:25,540 --> 00:12:29,110
and also purchasing their
GLP-1 prescriptions
262
00:12:29,220 --> 00:12:31,690
at the Walmart pharmacy.
263
00:12:31,780 --> 00:12:35,620
And what they saw was
snack foods go down,
264
00:12:35,720 --> 00:12:38,660
whole foods go up.
265
00:12:38,760 --> 00:12:40,530
They are focused on
getting enough fiber,
266
00:12:40,630 --> 00:12:45,340
getting enough nutrients,
getting enough protein.
267
00:12:45,430 --> 00:12:46,670
Dr. Jason Fung: There have
been several studies
268
00:12:46,770 --> 00:12:50,270
which show that people
eat far less junk food,
269
00:12:50,370 --> 00:12:52,840
less of the snacks,
the salty snacks,
270
00:12:52,940 --> 00:12:55,040
the sugary snacks.
271
00:12:55,140 --> 00:12:57,480
They’re eating
more vegetables.
272
00:12:57,580 --> 00:12:59,820
Indeed, those people
who take it
273
00:12:59,910 --> 00:13:02,210
do change their diets
and seem to make
274
00:13:02,310 --> 00:13:05,310
really good choices in
what they’re doing.
275
00:13:09,490 --> 00:13:11,630
Brian: I’m the type of
guy that I would get up,
276
00:13:11,720 --> 00:13:13,890
go to the kitchen,
open the pantry,
277
00:13:13,990 --> 00:13:16,330
open the fridge,
not hungry.
278
00:13:16,430 --> 00:13:18,170
I’m just looking for
something to eat.
279
00:13:18,260 --> 00:13:20,660
And now, for some reason,
I don’t want to do that.
280
00:13:20,770 --> 00:13:24,140
It’s changed my snacking
almost completely.
281
00:13:24,240 --> 00:13:27,080
One of my favourite things,
chocolate-covered almonds.
282
00:13:27,170 --> 00:13:29,370
I love chocolate
-covered almonds.
283
00:13:29,480 --> 00:13:31,650
Every day after work,
I would stop at the
284
00:13:31,740 --> 00:13:34,480
grocery store and
buy a bag of candy.
285
00:13:34,580 --> 00:13:37,380
Now with the Ozempic,
I don’t go in there.
286
00:13:37,480 --> 00:13:39,520
I, I walk past.
287
00:13:39,620 --> 00:13:41,060
My brain doesn’t say,
go in and get some.
288
00:13:41,150 --> 00:13:43,620
I just, I just-
it’s invisible to me now.
289
00:13:46,090 --> 00:13:47,760
Dr. Sowa: GLP-1s allow us
to change
290
00:13:47,860 --> 00:13:49,600
our entire relationship
with food.
291
00:13:49,700 --> 00:13:51,700
What you crave,
what you want to eat.
292
00:13:51,800 --> 00:13:54,500
It gives our brain
freedom from
293
00:13:54,600 --> 00:13:57,440
constantly thinking
about eating.
294
00:13:57,540 --> 00:14:00,110
It’s almost instant,
and it gives
295
00:14:00,210 --> 00:14:02,650
tremendous power
back to the individual.
296
00:14:05,710 --> 00:14:07,480
Joanne: We’ve also been
tracking the obesity rate,
297
00:14:07,580 --> 00:14:10,920
and it has been going up
basically since the 50s.
298
00:14:11,020 --> 00:14:12,620
It’s basically
a hockey stick.
299
00:14:12,720 --> 00:14:14,690
And this last year,
for the first time,
300
00:14:14,790 --> 00:14:17,490
it stopped growing and
actually fell a little bit.
301
00:14:20,990 --> 00:14:24,590
So every calorie that they
eat has to count for more,
302
00:14:24,700 --> 00:14:28,670
and the challenge for the
food industry is finding
303
00:14:28,770 --> 00:14:32,210
their share within that
smaller plate size.
304
00:14:35,370 --> 00:14:38,810
{\an8}Being on Ozempic, I actually
lost 35 pounds in a year.
305
00:14:40,710 --> 00:14:42,250
I would have a little
devil on this side,
306
00:14:42,350 --> 00:14:44,150
a little angel
on this side.
307
00:14:44,250 --> 00:14:45,820
The devil would say,
"Oh, you deserve it,
308
00:14:45,920 --> 00:14:48,160
have the chips,
have the chocolate."
309
00:14:48,250 --> 00:14:50,320
There’s not that voice going
on anymore saying like,
310
00:14:50,420 --> 00:14:52,220
"Oh, it’s okay,
just eat it."
311
00:14:52,320 --> 00:14:56,260
It’s like it just
completely disappeared.
312
00:14:56,360 --> 00:14:59,260
Being in charge of such
a big operation here,
313
00:14:59,370 --> 00:15:03,340
it does give you a
different view of the foods.
314
00:15:03,440 --> 00:15:05,440
Our customer is
actually pretty vocal
315
00:15:05,540 --> 00:15:07,480
when it comes to trends,
316
00:15:07,570 --> 00:15:09,610
and that’s how I know
that trends are happening,
317
00:15:09,710 --> 00:15:12,710
and that’s how we go and
do recipe development.
318
00:15:14,410 --> 00:15:16,680
Because we want to be the
leader in the industry.
319
00:15:16,780 --> 00:15:20,920
The current trend that we’re
seeing is the GLP-1 trend.
320
00:15:21,020 --> 00:15:22,620
Probably in the
next three months,
321
00:15:22,720 --> 00:15:25,620
we will develop another
10 to 15 dishes
322
00:15:25,720 --> 00:15:28,620
that will be
for that trend.
323
00:15:28,730 --> 00:15:31,530
We are actually making
1,200 salads a day.
324
00:15:31,630 --> 00:15:34,870
Bowls, where we do see
the popularity go up
325
00:15:34,970 --> 00:15:39,440
on the bowls.
It’s very GLP-1 friendly.
326
00:15:39,540 --> 00:15:42,180
GLP-1 recipes,
they are high in protein.
327
00:15:42,270 --> 00:15:44,570
They are smaller portions.
328
00:15:44,680 --> 00:15:47,320
We will gear towards that
feedback from the customer
329
00:15:47,410 --> 00:15:48,980
’cause they’re
asking for it.
330
00:15:58,290 --> 00:16:01,730
Edna: Ozempic doesn’t let
you eat fries, hamburgers.
331
00:16:01,830 --> 00:16:04,070
If you bite it,
and you just-
332
00:16:04,160 --> 00:16:05,060
feel like you
want to throw up.
333
00:16:05,160 --> 00:16:06,860
You just can’t take it.
334
00:16:09,000 --> 00:16:13,070
So, I use honey
instead of sugar.
335
00:16:13,170 --> 00:16:16,370
In the beginning,
I experienced constipation...
336
00:16:16,480 --> 00:16:18,450
and then I’d read
about side effects,
337
00:16:18,540 --> 00:16:20,810
where your gut gets paralyzed,
I was like, uh-oh-
338
00:16:20,910 --> 00:16:22,980
My gut is paralyzed.
339
00:16:23,080 --> 00:16:25,220
I took laxatives, and it
didn’t work, and I was like,
340
00:16:25,320 --> 00:16:27,220
okay, this is how I die.
341
00:16:27,320 --> 00:16:28,760
But then it started
working and...
342
00:16:34,160 --> 00:16:38,560
You lose maybe two pounds
every two weeks.
343
00:16:38,660 --> 00:16:42,800
I’m just hoping that there are
no long-term side effects
344
00:16:42,900 --> 00:16:46,040
because we are
kind of pioneers.
345
00:16:46,140 --> 00:16:48,580
I plan to be
on it forever.
346
00:16:50,410 --> 00:16:51,480
Ben: In the next
five to ten years,
347
00:16:51,580 --> 00:16:54,350
I think a ton of people
are going to be on GLP-1s,
348
00:16:54,450 --> 00:16:57,720
either at standard dosages
or at micro-dosages.
349
00:16:57,820 --> 00:16:59,560
I think it will be probably
one of the most
350
00:16:59,650 --> 00:17:01,920
popular drugs
of all time.
351
00:17:02,020 --> 00:17:03,590
Thank you so much
for coming out.
352
00:17:14,830 --> 00:17:16,830
I am Dr. Melissa Hershberg.
353
00:17:16,940 --> 00:17:20,910
Ozempic, it is a game
changer in medicine
354
00:17:21,010 --> 00:17:23,280
for both diabetes
and weight loss.
355
00:17:23,380 --> 00:17:25,680
All of a sudden, patients
would start to see ads like,
356
00:17:25,780 --> 00:17:28,820
"Ozempic,
ask your doctor."
357
00:17:28,910 --> 00:17:30,410
So people slowly started
coming in, saying,
358
00:17:30,520 --> 00:17:32,960
"Okay, I’m asking
my doctor. What is this?"
359
00:17:33,050 --> 00:17:36,120
And then,
it’s just blown up.
360
00:17:36,220 --> 00:17:38,320
I remember 10 years ago
when I started doing Botox,
361
00:17:38,420 --> 00:17:40,160
people would be, you know,
"Don’t tell anybody
362
00:17:40,260 --> 00:17:41,600
I’m getting this done."
363
00:17:41,690 --> 00:17:43,390
Fast forward 10 years,
everybody’s like,
364
00:17:43,500 --> 00:17:45,240
"Yeah, yeah, I’m going
to my Botox appointment."
365
00:17:45,330 --> 00:17:48,600
And I think we’re gonna see
the same thing with Ozempic.
366
00:17:48,700 --> 00:17:51,170
When people started losing
so much weight on Ozempic,
367
00:17:51,270 --> 00:17:54,670
phrases like Ozempic face and
Ozempic butt became popular.
368
00:17:54,770 --> 00:17:56,010
All of a sudden
they look great.
369
00:17:56,110 --> 00:17:57,240
They’ve lost weight.
370
00:17:57,340 --> 00:17:59,640
But where did my
facial fullness go?
371
00:17:59,750 --> 00:18:01,190
Where did my
perky butt go?
372
00:18:01,280 --> 00:18:02,280
Because they’re
losing fat
373
00:18:02,380 --> 00:18:04,280
in their face and
in their buttocks.
374
00:18:04,380 --> 00:18:07,420
So, plastic surgery
is booming,
375
00:18:07,520 --> 00:18:09,460
and I don’t think that
trend’s going anywhere.
376
00:18:14,160 --> 00:18:16,800
Dr. Sowa: What’s remarkable
about GLP-1 medications is
377
00:18:16,900 --> 00:18:19,800
GLP-1 medications
seem to affect the
378
00:18:19,900 --> 00:18:22,270
reward pathway
for not only food,
379
00:18:22,370 --> 00:18:24,970
but also for drugs
and alcohol and...
380
00:18:25,070 --> 00:18:27,840
some other
addictive behaviors.
381
00:18:27,940 --> 00:18:30,280
That is the biggest thing
I see on these medications.
382
00:18:30,380 --> 00:18:33,180
Their brain tells them
they don’t need it anymore.
383
00:18:46,630 --> 00:18:48,070
I’m Dr. Greg Dillon.
384
00:18:48,160 --> 00:18:51,000
I’m a psychiatrist in private
practice in New York.
385
00:18:51,100 --> 00:18:54,000
The notion of GLP-1s
386
00:18:54,100 --> 00:18:56,500
treating other compulsions
or addictions
387
00:18:56,600 --> 00:19:00,370
that you might not be
aware of or might not see
388
00:19:00,470 --> 00:19:02,470
is bearing out all
over the place.
389
00:19:06,980 --> 00:19:10,480
Gambling is so prevalent
because it’s thrown at us.
390
00:19:10,580 --> 00:19:12,250
It’s on your phone.
391
00:19:12,350 --> 00:19:15,650
There’s no question that
we’re facing this at
392
00:19:15,750 --> 00:19:17,520
way huger numbers
than ever.
393
00:19:19,390 --> 00:19:23,390
Where these medications could
be really helpful is to...
394
00:19:23,500 --> 00:19:25,700
derail that train car
for a minute
395
00:19:25,800 --> 00:19:27,870
and to make them feel,
396
00:19:27,970 --> 00:19:30,410
now it’s not really giving me
much of a rush at all.
397
00:19:30,500 --> 00:19:34,400
Never mind,
why do it?
398
00:19:34,510 --> 00:19:36,950
Dr. Hershberg: I think we’re
gonna see a lot more use of
399
00:19:37,040 --> 00:19:38,710
this drug for things
like gambling,
400
00:19:38,810 --> 00:19:41,980
sports betting,
porn addiction.
401
00:19:42,080 --> 00:19:43,250
News: Porn.
402
00:19:43,350 --> 00:19:46,020
It’s one of the world’s
fastest growing addictions,
403
00:19:46,120 --> 00:19:49,990
and young men are by
far the most afflicted.
404
00:19:50,090 --> 00:19:53,090
Dr. Dillon: Definitely the
interest and the use of porn
405
00:19:53,190 --> 00:19:56,230
in young men seems
to be off the charts.
406
00:19:58,830 --> 00:20:01,630
Patients who’ve come in on
the GLP-1s for weight loss
407
00:20:01,730 --> 00:20:04,930
have said that likely as
a result of the GLP-1s,
408
00:20:05,040 --> 00:20:07,140
it doesn’t give me
the same rush,
409
00:20:07,240 --> 00:20:08,910
it doesn’t give me
the same thrill.
410
00:20:09,010 --> 00:20:11,750
They also no longer
have the craving.
411
00:20:11,840 --> 00:20:14,210
So, having the opportunity
for medication
412
00:20:14,310 --> 00:20:16,480
that might break that cycle
413
00:20:16,580 --> 00:20:19,250
that you can’t otherwise break
could be really useful.
414
00:20:25,520 --> 00:20:27,920
Dr Sowa: People drink a whole
heck of a lot less on these
415
00:20:28,030 --> 00:20:32,740
medications and their
desire for alcohol...
416
00:20:32,830 --> 00:20:36,430
diminishes or goes
away completely.
417
00:20:36,540 --> 00:20:38,210
Joanne: The Ozempic
effect gets rid of
418
00:20:38,300 --> 00:20:40,800
that reward centre
around alcohol,
419
00:20:40,910 --> 00:20:43,410
so what we’re seeing
is people are
420
00:20:43,510 --> 00:20:46,450
drinking a lot less.
421
00:20:46,550 --> 00:20:49,190
So I could see
the alcohol industry
422
00:20:49,280 --> 00:20:51,750
continuing to shrink
over time.
423
00:20:57,760 --> 00:21:01,260
How’s it going? Good.
424
00:21:01,360 --> 00:21:02,760
I’m Matt Johnston.
425
00:21:02,860 --> 00:21:05,630
I’m CEO and co-founder
of Collective Arts.
426
00:21:08,130 --> 00:21:09,630
We’re a lifestyle
beverage company.
427
00:21:09,740 --> 00:21:11,980
We’re all about creativity.
428
00:21:14,210 --> 00:21:16,780
Out of the site, we would do,
on an annual basis,
429
00:21:16,880 --> 00:21:19,980
about 15 million cans.
430
00:21:24,150 --> 00:21:25,990
Cheers.
431
00:21:27,320 --> 00:21:28,990
That’s delicious.
432
00:21:29,090 --> 00:21:31,260
My whole career has been
really about understanding
433
00:21:31,360 --> 00:21:33,900
consumer needs and
those evolving trends.
434
00:21:33,990 --> 00:21:35,360
The Ozempic effect,
435
00:21:35,460 --> 00:21:38,560
I can’t think of another
trend that could cause
436
00:21:38,660 --> 00:21:41,130
a category in the industry
of food and beverage
437
00:21:41,230 --> 00:21:45,330
to go through
such rapid change.
438
00:21:45,440 --> 00:21:49,340
But when you read reports
that are saying 60%
439
00:21:49,440 --> 00:21:52,340
reduction in
alcohol consumption,
440
00:21:52,440 --> 00:21:53,640
that’s pretty alarming.
441
00:21:53,750 --> 00:21:55,190
And then you,
you apply that
442
00:21:55,280 --> 00:21:57,650
to the percentage
of people that...
443
00:21:57,750 --> 00:22:00,220
we expect will be
interested in these drugs...
444
00:22:00,320 --> 00:22:02,360
it’s exponential.
445
00:22:05,820 --> 00:22:08,190
Luckily, we are
already leaning in on
446
00:22:08,290 --> 00:22:09,420
health and wellness,
447
00:22:09,530 --> 00:22:13,000
and we’ve really built a
whole side of our business
448
00:22:13,100 --> 00:22:15,200
that is all about
those trends,
449
00:22:15,300 --> 00:22:18,100
so I think we are nicely
ahead of the curve.
450
00:22:18,200 --> 00:22:19,370
As you can see here,
451
00:22:19,470 --> 00:22:22,270
this is our
non-alcoholic lineup.
452
00:22:22,370 --> 00:22:24,170
Botany Elixirs,
we think,
453
00:22:24,280 --> 00:22:28,950
are perfectly set up for
the GLP-1 trend.
454
00:22:29,050 --> 00:22:33,090
They’re wellness beverages:
coconut water, fruit,
455
00:22:33,190 --> 00:22:36,060
full of vitamins
and adaptogens.
456
00:22:36,150 --> 00:22:39,520
And we have leaned into
the smaller cans
457
00:22:39,620 --> 00:22:42,260
for more moderate
consumption.
458
00:22:45,500 --> 00:22:48,240
Dr. Sowa: We now have these
medications entering
459
00:22:48,330 --> 00:22:52,600
stage two and three trials
for potentially using them
460
00:22:52,700 --> 00:22:56,540
for the treatment of
alcohol and drug abuse.
461
00:22:56,640 --> 00:22:58,410
So, I think that’s
very exciting.
462
00:23:17,030 --> 00:23:19,070
My name is
Susan Ruddie Spring,
463
00:23:19,160 --> 00:23:22,430
and my business is
The Wedding Dresser.
464
00:23:22,530 --> 00:23:24,900
My team is a collective
of fashion and
465
00:23:25,000 --> 00:23:27,870
{\an8}costume designers
and makers.
466
00:23:27,970 --> 00:23:30,310
{\an8}We do super fashion-y
Brooklyn brides.
467
00:23:30,410 --> 00:23:33,610
We do very
traditional brides.
468
00:23:33,710 --> 00:23:36,080
But our biggest draw
is the fact that
469
00:23:36,180 --> 00:23:39,280
we can restyle and
resize dresses.
470
00:23:41,820 --> 00:23:43,960
We are seeing
many more brides
471
00:23:44,060 --> 00:23:46,400
who are using weight
loss drugs and...
472
00:23:46,490 --> 00:23:49,960
using them in a more
ferocious fashion.
473
00:23:55,500 --> 00:23:58,070
When someone has had a
really large weight loss,
474
00:23:58,170 --> 00:24:00,210
rather than just
doing the normal,
475
00:24:00,310 --> 00:24:02,180
which is taking in the
side seams of the dress,
476
00:24:02,270 --> 00:24:04,110
we’re often taking
in the sides,
477
00:24:04,210 --> 00:24:05,710
taking in the
centre back seams.
478
00:24:05,810 --> 00:24:07,710
So we’re literally
taking the dress apart
479
00:24:07,810 --> 00:24:10,750
at the seams and
repatterning it.
480
00:24:10,850 --> 00:24:14,290
Ozempic weight loss causes
issues like loose skin,
481
00:24:14,390 --> 00:24:17,860
saggy arms,
that kind of thing.
482
00:24:17,960 --> 00:24:20,800
Brides are now trying
to hide their arms.
483
00:24:20,890 --> 00:24:23,490
So we actually make something
called a mitt,
484
00:24:23,600 --> 00:24:26,240
and this will give them
coverage so that
485
00:24:26,330 --> 00:24:29,070
their loose skin
is tucked in.
486
00:24:29,170 --> 00:24:32,010
Ozempic can lead
to loose breasts.
487
00:24:36,480 --> 00:24:38,350
We’ve always seen brides
lose some weight
488
00:24:38,440 --> 00:24:39,540
during the process,
489
00:24:39,640 --> 00:24:41,810
and they lose 5,
10, 15 pounds,
490
00:24:41,910 --> 00:24:43,080
and most often
they lose that
491
00:24:43,180 --> 00:24:44,980
like right before
the wedding.
492
00:24:45,080 --> 00:24:47,080
But that’s a very different
kind of weight loss
493
00:24:47,190 --> 00:24:49,330
than what happens
with Ozempic.
494
00:24:49,420 --> 00:24:53,220
The brides tend to be losing
more like 35, 40 pounds.
495
00:24:53,330 --> 00:24:56,470
I have heard of weight
losses up to 80 pounds.
496
00:24:56,560 --> 00:24:58,060
We have perfected
taking in dresses
497
00:24:58,160 --> 00:25:00,200
up to 10 inches
or more.
498
00:25:03,130 --> 00:25:05,900
I communicate with a lot of
other bridal specialists and
499
00:25:06,000 --> 00:25:08,070
bridal shop owners through
Facebook groups
500
00:25:08,170 --> 00:25:09,870
and professional
organizations,
501
00:25:09,980 --> 00:25:13,980
and I’m already hearing
of them being in crisis.
502
00:25:14,080 --> 00:25:16,420
I see a world where...
503
00:25:16,520 --> 00:25:19,090
if everybody’s on Ozempic,
504
00:25:19,180 --> 00:25:21,520
there won’t be enough
humans in the world
505
00:25:21,620 --> 00:25:25,160
to alter those dresses.
506
00:25:25,260 --> 00:25:28,760
I think the crisis is going
to grow in the next few years
507
00:25:28,860 --> 00:25:32,600
as more and more people are
able to access these drugs.
508
00:25:32,700 --> 00:25:35,440
And because of being able
to access these drugs,
509
00:25:35,530 --> 00:25:37,800
there’s more pressure
on brides to be thin.
510
00:25:40,410 --> 00:25:41,950
Dr. Sowa: Clothing is
definitely being affected.
511
00:25:42,040 --> 00:25:44,740
My patients are either not
shopping because
512
00:25:44,840 --> 00:25:46,110
they’re losing so much
weight that they don’t even
513
00:25:46,210 --> 00:25:47,310
know what size
they’re in,
514
00:25:47,410 --> 00:25:49,750
or they’re having to
shop continuously.
515
00:25:55,950 --> 00:25:57,750
My name’s
Aileen Selkirk.
516
00:25:57,860 --> 00:26:00,130
We are at Posh Boutique.
517
00:26:00,230 --> 00:26:02,970
I’ve been in business
for 44 years.
518
00:26:03,060 --> 00:26:05,300
Every 10 pounds basically
519
00:26:05,400 --> 00:26:07,000
brings you down a size.
520
00:26:07,100 --> 00:26:08,740
If you lose 10 pounds...
521
00:26:08,830 --> 00:26:10,170
you’re gonna go
down one size.
522
00:26:10,270 --> 00:26:11,470
If you lose 20 pounds,
523
00:26:11,570 --> 00:26:14,070
you’re going down
another size.
524
00:26:14,170 --> 00:26:16,140
So here we have
a large.
525
00:26:16,240 --> 00:26:19,510
And here we have a
smaller size,
526
00:26:19,610 --> 00:26:21,950
extra small, which
would be a size 4,
527
00:26:22,050 --> 00:26:25,950
and that’s where this
seems to be going.
528
00:26:26,050 --> 00:26:29,220
I started to look at numbers
the other night and from
529
00:26:29,320 --> 00:26:31,760
last year to this year
in terms of sizing,
530
00:26:31,860 --> 00:26:35,760
and we definitely sold
more smaller sizes
531
00:26:35,860 --> 00:26:37,860
than we did the
previous year.
532
00:26:37,960 --> 00:26:40,460
And we’ve sold more belts
533
00:26:40,570 --> 00:26:43,340
in the past year
than we have sold
534
00:26:43,440 --> 00:26:46,710
in probably five years
because women are
535
00:26:46,810 --> 00:26:49,680
slimming down and they want
to show off their waist.
536
00:26:49,770 --> 00:26:51,040
So belt sales,
I think,
537
00:26:51,140 --> 00:26:53,580
are going to
increase even more.
538
00:27:01,090 --> 00:27:03,030
{\an8}I am Kelly Freeman.
539
00:27:03,120 --> 00:27:04,860
{\an8}I am Rory Lindo.
540
00:27:04,960 --> 00:27:09,200
We are the owners of
Doll Factory by Damsels.
541
00:27:09,290 --> 00:27:10,660
Rory: So we’ve found that,
you know,
542
00:27:10,760 --> 00:27:13,130
if someone has lost a
substantial amount of weight,
543
00:27:13,230 --> 00:27:15,700
they’re probably gonna
want to buy something new,
544
00:27:15,800 --> 00:27:18,100
and we’re here for that.
545
00:27:18,200 --> 00:27:20,400
We have dresses
of all sizes,
546
00:27:20,510 --> 00:27:22,780
and they’re pretty,
they’re fun,
547
00:27:22,870 --> 00:27:25,410
they’re lighthearted,
they’re whimsical.
548
00:27:25,510 --> 00:27:28,810
Kelly: This is a romper,
and it has pockets.
549
00:27:28,910 --> 00:27:31,580
This one is very pretty.
550
00:27:33,180 --> 00:27:35,450
On average, we’re seeing
maybe about two sizes
551
00:27:35,550 --> 00:27:39,020
difference, and yeah,
it’s exciting for them.
552
00:27:39,120 --> 00:27:41,190
Rory: Is it the
Ozempic effect? Maybe.
553
00:27:41,290 --> 00:27:43,760
But what do they do with
all those old clothes?
554
00:27:43,860 --> 00:27:47,230
So we even started a program
called Do It Again Dolls.
555
00:27:47,330 --> 00:27:49,030
Kelly: It’s a whole thing
where we sell,
556
00:27:49,130 --> 00:27:50,670
they get a store credit.
557
00:27:50,770 --> 00:27:53,040
Rory: So it’s trading in
their old clothes
558
00:27:53,140 --> 00:27:54,610
for new clothes.
559
00:27:54,710 --> 00:27:56,210
Kelly: So it seems
to be a win-win.
560
00:27:56,310 --> 00:27:59,910
It’s great for us, too.
Great for our community.
561
00:28:00,010 --> 00:28:02,380
And great for people
with fluctuating sizes.
562
00:28:02,480 --> 00:28:03,650
Rory: And great for
the environment.
563
00:28:03,750 --> 00:28:05,420
Kelly: Yeah.
564
00:28:07,050 --> 00:28:10,220
If any industry can keep up,
the fashion industry,
565
00:28:10,320 --> 00:28:13,220
we are like raccoons.
We will survive.
566
00:28:13,320 --> 00:28:16,020
You know, pandemics,
recessions, whatever,
567
00:28:16,130 --> 00:28:17,800
size changes,
you know,
568
00:28:17,900 --> 00:28:19,770
we’re willing to
go with the flow.
569
00:28:19,860 --> 00:28:21,760
Rory: Yeah, we’re adaptable.
Kelly: Yeah.
570
00:28:23,540 --> 00:28:24,640
Dr. Sowa: I just saw
a patient last week
571
00:28:24,740 --> 00:28:25,710
who was like,
572
00:28:25,800 --> 00:28:30,310
"I have $10,000 worth
of suits in my closet,
573
00:28:30,410 --> 00:28:31,810
and I took them
to the tailor,
574
00:28:31,910 --> 00:28:33,650
and they said I’ve lost
so much weight
575
00:28:33,750 --> 00:28:35,850
that he can’t even
take them in."
576
00:28:43,250 --> 00:28:45,750
I’m Shawn Wells.
I’m a biochemist.
577
00:28:47,330 --> 00:28:50,170
I really feel like there’s
room for the GLP-1s.
578
00:28:50,260 --> 00:28:52,130
It’s a fascinating
mechanism.
579
00:28:52,230 --> 00:28:54,930
But I would like less
of a cowboy approach,
580
00:28:55,030 --> 00:28:56,430
a populational approach.
581
00:28:56,530 --> 00:28:57,700
Let’s take the
great experiment.
582
00:28:57,800 --> 00:28:59,670
Let’s do it in big doses.
583
00:29:01,610 --> 00:29:03,780
One scary effect
that we’re seeing
584
00:29:03,880 --> 00:29:07,180
is that these people are
losing weight
585
00:29:07,280 --> 00:29:11,120
faster than ever before,
but they’re also losing
586
00:29:11,220 --> 00:29:13,790
a disproportionate
amount of muscle.
587
00:29:13,890 --> 00:29:16,830
They’re also
losing more bone.
588
00:29:16,920 --> 00:29:18,120
When we’re losing
a lot of muscle,
589
00:29:18,220 --> 00:29:20,660
we tend to lose a
lot of bone as well.
590
00:29:20,760 --> 00:29:22,860
Joanne: A big issue with
this is you’ll be healthier
591
00:29:22,960 --> 00:29:25,930
in some ways
but not in others.
592
00:29:26,030 --> 00:29:30,170
And, you know, muscle is
the number one thing
593
00:29:30,270 --> 00:29:32,440
in terms of longevity
as we get older to
594
00:29:32,540 --> 00:29:35,840
protect ourselves from
falling, breaking hips.
595
00:29:35,940 --> 00:29:37,880
Dr. Sowa: Longevity is
about strength, right?
596
00:29:37,980 --> 00:29:39,350
You need to be able to get
out of a chair easily
597
00:29:39,440 --> 00:29:41,610
when you’re 85,
90 years old.
598
00:29:41,710 --> 00:29:44,050
Joanne: I’ve been looking at
some studies that show
599
00:29:44,150 --> 00:29:46,550
that gym memberships
actually go down
600
00:29:46,650 --> 00:29:48,820
when people are
on these drugs
601
00:29:48,920 --> 00:29:50,390
and have successfully
lost weight.
602
00:29:50,490 --> 00:29:52,390
We’re people who
like shortcuts,
603
00:29:52,490 --> 00:29:53,890
who like comfort.
604
00:29:53,990 --> 00:29:57,160
And so, if there’s
a shortcut and
605
00:29:57,260 --> 00:29:58,800
you don’t need
to go to the gym,
606
00:29:58,900 --> 00:30:01,370
that seems to be what a
number of people are doing.
607
00:30:10,840 --> 00:30:13,910
We’re about 1,500-plus
studios, 68 countries,
608
00:30:14,010 --> 00:30:15,850
and we’re
continuing to grow.
609
00:30:17,820 --> 00:30:21,890
I’m Tom Dowd,
and I’m the CEO of F45.
610
00:30:21,990 --> 00:30:23,690
Is Ozempic a
magic pill?
611
00:30:23,790 --> 00:30:25,690
I think the answer
is gonna be no,
612
00:30:25,790 --> 00:30:28,690
simply because you
have to work out
613
00:30:28,790 --> 00:30:30,230
and not lose
muscle mass
614
00:30:30,330 --> 00:30:33,570
because muscle mass
is a longevity pill.
615
00:30:33,670 --> 00:30:36,270
{\an8} The concern is that
when folks go on GLP-1s,
616
00:30:36,370 --> 00:30:40,410
{\an8}they’re eating less
calories in total.
617
00:30:40,510 --> 00:30:43,350
It’s critical for anyone
using these drugs to be
618
00:30:43,440 --> 00:30:44,780
consuming enough protein,
619
00:30:44,880 --> 00:30:47,680
consuming the right type
of nutrition, and also,
620
00:30:47,780 --> 00:30:50,650
of course,
strength training.
621
00:30:50,750 --> 00:30:52,290
Dr. Sowa: Part of
my work with patients
622
00:30:52,380 --> 00:30:54,380
is saying,
"Hey, I get it.
623
00:30:54,490 --> 00:30:57,760
You need to reframe your
relationship with the gym
624
00:30:57,860 --> 00:30:59,230
that this isn’t about
weight loss now.
625
00:30:59,320 --> 00:31:01,760
This is about longevity,
strength,
626
00:31:01,860 --> 00:31:04,130
and overall health."
627
00:31:04,230 --> 00:31:06,370
Joanne: Sarcopenia,
which is the loss of muscle,
628
00:31:06,460 --> 00:31:08,960
happens naturally
as we age,
629
00:31:09,070 --> 00:31:12,440
so if you have that coupled
with these GLP-1 drugs,
630
00:31:12,540 --> 00:31:15,010
we could be in
for a real crisis,
631
00:31:15,110 --> 00:31:18,650
a lot of seniors falling
and breaking things
632
00:31:18,740 --> 00:31:20,340
later in life.
633
00:31:23,980 --> 00:31:25,150
Tom: We’re finding out that
a lot of our members
634
00:31:25,250 --> 00:31:26,320
are actually taking it.
635
00:31:26,420 --> 00:31:28,360
They weren’t really
talking about it.
636
00:31:28,450 --> 00:31:32,290
So, for us, we embraced it
because we want people
637
00:31:32,390 --> 00:31:34,460
who are on it
not to hide it.
638
00:31:34,560 --> 00:31:37,300
We started offering it
to our membership base.
639
00:31:39,160 --> 00:31:41,400
So if you want to go on
Ozempic or any other
640
00:31:41,500 --> 00:31:44,500
GLP-1 drug through F45,
641
00:31:44,600 --> 00:31:46,600
you have to go through
a Teladoc service.
642
00:31:46,700 --> 00:31:48,600
So, just like any
other doctor visit,
643
00:31:48,710 --> 00:31:50,610
you have to go through
the same process with us.
644
00:31:54,050 --> 00:31:56,150
I think it’s definitely
gonna grow as more people
645
00:31:56,250 --> 00:31:58,790
see other people
with the results and
646
00:31:58,880 --> 00:32:01,050
losing weight and
working out more...
647
00:32:01,150 --> 00:32:02,920
which is great for us.
648
00:32:14,630 --> 00:32:16,570
My name is
Peter Lund Madsen,
649
00:32:16,670 --> 00:32:20,740
{\an8}and we are in the centre
of Copenhagen.
650
00:32:20,840 --> 00:32:25,380
This city has changed
a lot since the 90s
651
00:32:25,480 --> 00:32:27,050
because everyone has gotten
652
00:32:27,150 --> 00:32:30,050
much more wealthy
in Denmark.
653
00:32:30,150 --> 00:32:32,990
There’s a lot of cafes,
there’s a lot of people.
654
00:32:33,080 --> 00:32:35,950
Ozempic has also a
part to play in this.
655
00:32:42,530 --> 00:32:46,330
We have in Denmark a
very, very big company.
656
00:32:46,430 --> 00:32:48,870
Novo Nordisk is very
important for the
657
00:32:48,970 --> 00:32:51,340
financial growth
in Denmark.
658
00:32:51,440 --> 00:32:52,980
If it hadn’t been
for Novo Nordisk,
659
00:32:53,070 --> 00:32:56,640
we would not have had
growth the last two years.
660
00:32:56,740 --> 00:32:58,410
So it’s a very,
very important
661
00:32:58,510 --> 00:33:01,610
economical factor
for Denmark.
662
00:33:01,710 --> 00:33:02,880
Dr. Sowa: I’ve had
a few patients who,
663
00:33:02,980 --> 00:33:05,150
as soon as I put them on
this medication years ago,
664
00:33:05,250 --> 00:33:07,390
they immediately went and
invested in the companies
665
00:33:07,490 --> 00:33:09,990
because they knew that
nothing in their lifetime of
666
00:33:10,090 --> 00:33:12,630
60, 70 years had
worked like this.
667
00:33:15,490 --> 00:33:17,190
My name is
Jens Juul Holst.
668
00:33:17,300 --> 00:33:19,100
I am a professor of
medical physiology
669
00:33:19,200 --> 00:33:21,900
at the University
of Copenhagen.
670
00:33:22,000 --> 00:33:25,700
We found GLP-1 here
in this laboratory.
671
00:33:29,110 --> 00:33:30,580
This is really where
it all happens,
672
00:33:30,680 --> 00:33:33,620
where we are doing the
analyses for the hormones.
673
00:33:33,710 --> 00:33:35,910
We’re doing a lot of
experiments to understand
674
00:33:36,010 --> 00:33:38,410
the secretion of GLP-1.
675
00:33:38,520 --> 00:33:40,420
So that’s what’s
going on here.
676
00:33:42,590 --> 00:33:46,430
{\an8} All of this really
started in ’72, ’73.
677
00:33:46,520 --> 00:33:49,020
So it was
extremely exciting.
678
00:33:49,130 --> 00:33:50,830
But eventually,
Novo Nordisk
679
00:33:50,930 --> 00:33:52,770
began working on this.
680
00:33:52,860 --> 00:33:54,900
And, therefore, potentially
could do something
681
00:33:55,000 --> 00:33:57,800
about obesity and the
complications of obesity.
682
00:33:57,900 --> 00:33:59,100
That’s when,
you know,
683
00:33:59,200 --> 00:34:01,700
the public became
aware of this.
684
00:34:04,210 --> 00:34:06,780
Peter: The molecule behind
Ozempic was created and
685
00:34:06,880 --> 00:34:10,720
invented by Novo Nordisk
and Danish scientists.
686
00:34:10,820 --> 00:34:15,830
And the way it
happened is miraculous.
687
00:34:15,920 --> 00:34:18,290
As it looks now, you have
to take this drug
688
00:34:18,390 --> 00:34:19,990
for the rest of your life.
689
00:34:20,090 --> 00:34:22,760
So, it is a drug
that will carry
690
00:34:22,860 --> 00:34:26,260
an enormous demand
in the future.
691
00:34:26,360 --> 00:34:29,160
I think that in 5,
10 years, there will be
692
00:34:29,270 --> 00:34:32,210
so many people in
the Western world,
693
00:34:32,300 --> 00:34:35,500
in the total world,
who will be on this drug
694
00:34:35,610 --> 00:34:38,050
or who would want to be
on this drug.
695
00:34:38,140 --> 00:34:41,140
A lot of big, big problems
can be solved, maybe,
696
00:34:41,250 --> 00:34:44,090
by this single molecule.
697
00:34:46,450 --> 00:34:48,520
Shawn: And so, when we
look at our population,
698
00:34:48,620 --> 00:34:53,020
we have 93%
metabolic dysfunction,
699
00:34:53,120 --> 00:34:56,620
meaning our metabolism
isn’t functioning optimally.
700
00:34:56,730 --> 00:34:59,100
We’re aging faster
biologically
701
00:34:59,200 --> 00:35:00,770
than chronologically.
702
00:35:00,870 --> 00:35:05,040
The majority of all diseases
are not genetic in nature,
703
00:35:05,140 --> 00:35:07,140
but metabolic in nature.
704
00:35:07,240 --> 00:35:10,340
Cancer, Parkinson’s,
coronary heart disease.
705
00:35:14,080 --> 00:35:16,380
We’re actually heading
towards type 3 diabetes,
706
00:35:16,480 --> 00:35:17,980
which is diabetes
of the brain,
707
00:35:18,080 --> 00:35:20,650
which is also known
as Alzheimer’s.
708
00:35:20,750 --> 00:35:24,390
And that number
is rising.
709
00:35:24,490 --> 00:35:26,260
Dr. Sowa: There are a few
mechanisms that are leading
710
00:35:26,360 --> 00:35:30,560
to such a profound health
benefit from GLP-1s.
711
00:35:30,660 --> 00:35:34,330
So we are seeing improvement
in cardiovascular outcomes,
712
00:35:34,430 --> 00:35:36,430
kidney outcomes.
713
00:35:36,530 --> 00:35:39,170
We are decreasing all
sorts of inflammation,
714
00:35:39,270 --> 00:35:41,910
and dysregulation,
and leads to disease.
715
00:35:50,950 --> 00:35:52,020
My name’s Daniel Drucker,
716
00:35:52,120 --> 00:35:54,420
and I’ve been
working on GLP-1,
717
00:35:54,520 --> 00:35:56,860
which is the science
that supported the
718
00:35:56,950 --> 00:35:58,390
development of
drugs like Ozempic.
719
00:35:58,490 --> 00:36:00,790
I’ve been working
for about 40 years.
720
00:36:02,660 --> 00:36:04,360
What’s really caught
everyone’s attention
721
00:36:04,460 --> 00:36:07,360
are the effects beyond
blood sugar control,
722
00:36:07,470 --> 00:36:09,570
beyond weight loss.
723
00:36:09,670 --> 00:36:12,370
Personally, I have a
family history of
724
00:36:12,470 --> 00:36:15,010
Alzheimer’s disease,
as do many people,
725
00:36:15,110 --> 00:36:18,550
and it’s fascinating to me
that perhaps the drugs
726
00:36:18,640 --> 00:36:20,840
might benefit people at risk
for Alzheimer’s so,
727
00:36:20,950 --> 00:36:22,950
we’re certainly spending a
lot of time and effort
728
00:36:23,050 --> 00:36:25,350
trying to figure out
how that works.
729
00:36:25,450 --> 00:36:27,250
We look at inflammation,
for example.
730
00:36:27,350 --> 00:36:30,950
How does GLP-1 talk to
the immune system
731
00:36:31,060 --> 00:36:34,360
to reduce inflammation
and make people with
732
00:36:34,460 --> 00:36:37,560
arthritis or metabolic liver
disease feel healthier?
733
00:36:37,660 --> 00:36:41,800
Is that directly talking
to the immune system?
734
00:36:41,900 --> 00:36:44,340
We have people telling us
that they feel better,
735
00:36:44,440 --> 00:36:45,810
and they have
less brain fog,
736
00:36:45,900 --> 00:36:49,870
and their arthritis is better
after just one injection.
737
00:36:49,970 --> 00:36:52,410
For example,
rheumatoid arthritis.
738
00:36:52,510 --> 00:36:55,550
This is the same hand from
the same individual
739
00:36:55,650 --> 00:36:58,590
now remarkably improved.
740
00:36:58,680 --> 00:37:01,250
So we strongly suspect
that GLP-1
741
00:37:01,350 --> 00:37:03,790
is reducing inflammation
independent of
742
00:37:03,890 --> 00:37:05,630
its effects on
body weight.
743
00:37:07,530 --> 00:37:09,430
Jens: We can see now
that it has
744
00:37:09,530 --> 00:37:12,300
very powerful effects
on inflammation.
745
00:37:12,400 --> 00:37:14,440
Okay, we dampen
inflammation,
746
00:37:14,530 --> 00:37:16,130
and we have
beneficial actions on
747
00:37:16,230 --> 00:37:17,900
the blood vessels,
where the risk of
748
00:37:18,000 --> 00:37:21,970
developing dementia with
a GLP-1 reduces the
749
00:37:22,070 --> 00:37:24,470
occurrence of dementia
by 50%,
750
00:37:24,580 --> 00:37:27,120
as much as that.
751
00:37:27,210 --> 00:37:29,380
Dr. Drucker: I think the
greatest additional benefit
752
00:37:29,480 --> 00:37:31,080
is the reduction
of heart disease so,
753
00:37:31,180 --> 00:37:33,150
reduction of
heart attacks, strokes,
754
00:37:33,250 --> 00:37:35,820
cardiovascular death,
reducing the rate of dying
755
00:37:35,920 --> 00:37:38,320
is obviously
extremely important.
756
00:37:38,420 --> 00:37:40,560
Dr. Sowa: And what we are
seeing is that by improving
757
00:37:40,660 --> 00:37:42,660
metabolic health with
these medications,
758
00:37:42,760 --> 00:37:44,700
we’re decreasing a
whole host of diseases.
759
00:37:44,800 --> 00:37:48,270
16 types of cancer,
cardiovascular disease,
760
00:37:48,370 --> 00:37:51,170
dementia,
Alzheimer’s.
761
00:37:51,270 --> 00:37:52,870
Dr. Drucker: And that’s
really taken us all
762
00:37:52,970 --> 00:37:55,110
by surprise, and it’s
pretty exciting.
763
00:38:10,620 --> 00:38:12,160
Lauren: Come with me!
764
00:38:12,260 --> 00:38:15,030
This is New York Comedy Club,
Upper West Side.
765
00:38:15,130 --> 00:38:16,570
My name is
Lauren Hope Krass.
766
00:38:16,660 --> 00:38:19,660
I’m a body positive and
fat liberationist...
767
00:38:19,760 --> 00:38:22,360
stand-up comedian,
podcaster.
768
00:38:22,470 --> 00:38:24,740
And give it up right now
for Lauren Hope Krass.
769
00:38:24,840 --> 00:38:27,540
Hey!
770
00:38:27,640 --> 00:38:29,580
Lauren: Thank you!
771
00:38:29,670 --> 00:38:31,210
Oh, oh, oh!
772
00:38:31,310 --> 00:38:32,710
Ozempic.
773
00:38:32,810 --> 00:38:34,080
Like, it would just
like be in your head.
774
00:38:34,180 --> 00:38:35,850
I’m like, what is that?
775
00:38:35,950 --> 00:38:38,190
Fat people in summer,
we do not get along,
776
00:38:38,280 --> 00:38:40,250
okay, we are
mortal enemies.
777
00:38:40,350 --> 00:38:41,950
Superman has kryptonite.
778
00:38:42,050 --> 00:38:43,690
Fat people,
we have Fahrenheit.
779
00:38:46,160 --> 00:38:47,660
I think my issue
was just with like
780
00:38:47,760 --> 00:38:49,560
the mass
marketing of like,
781
00:38:49,660 --> 00:38:50,690
"Everybody take this.
782
00:38:50,800 --> 00:38:51,900
If you’re fat,
you have a disease.
783
00:38:52,000 --> 00:38:53,200
You have to take this."
784
00:38:53,300 --> 00:38:55,400
You know,
it’s like, no, I don’t.
785
00:38:55,500 --> 00:38:56,770
No, I don’t.
786
00:38:58,040 --> 00:38:59,070
I mean,
people are saying it.
787
00:38:59,170 --> 00:39:00,770
They’re saying
heroin chic is back
788
00:39:00,870 --> 00:39:02,140
and you’re seeing it.
789
00:39:02,240 --> 00:39:04,210
Body positivity is
no longer trending,
790
00:39:04,310 --> 00:39:05,510
which is terrifying.
791
00:39:05,610 --> 00:39:07,880
Like, everyone
is shrinking.
792
00:39:09,380 --> 00:39:11,850
Hello and welcome
to Belly Laughs.
793
00:39:11,950 --> 00:39:13,720
This is your host,
Lauren Hope Krass.
794
00:39:13,820 --> 00:39:15,790
And today we’re gonna
be talking about,
795
00:39:15,890 --> 00:39:19,290
you guessed it...
GLP-1s.
796
00:39:19,390 --> 00:39:23,130
What you’re talking about is
eradicating a demographic.
797
00:39:23,230 --> 00:39:26,200
It’s so freaking
stigmatizing and scary.
798
00:39:26,300 --> 00:39:29,970
It’s like, oh, now that
there is a proven way
799
00:39:30,070 --> 00:39:31,610
to keep weight off,
800
00:39:31,700 --> 00:39:33,970
I’m walking around in the
world as a fat person,
801
00:39:34,070 --> 00:39:35,870
and I’ve got other people
looking at me like,
802
00:39:35,970 --> 00:39:37,270
"You know, you don’t
have to be like that?"
803
00:39:37,380 --> 00:39:39,120
And it’s like,
I know.
804
00:39:39,210 --> 00:39:40,750
Fast forward five years,
805
00:39:40,850 --> 00:39:43,790
and if half the country
is walking around...
806
00:39:43,880 --> 00:39:46,820
skinny and on
their GLP-1s...
807
00:39:46,920 --> 00:39:50,590
the microscope on fat people
is gonna be even harsher.
808
00:39:50,690 --> 00:39:53,290
And that’s where I come in
to try to cut through
809
00:39:53,390 --> 00:39:55,290
that anti-fat bias
and to say,
810
00:39:55,390 --> 00:39:57,760
fat people can do lots
of amazing things.
811
00:39:57,860 --> 00:40:00,230
And so, I love to interview
plus size people
812
00:40:00,330 --> 00:40:01,300
on the street and
ask them like,
813
00:40:01,400 --> 00:40:02,670
"How did you
find this outfit?
814
00:40:02,770 --> 00:40:05,010
What crazy hoops did you
have to go through
815
00:40:05,100 --> 00:40:07,670
to like look this cute?"
816
00:40:07,770 --> 00:40:09,670
Hello, and welcome to another
episode of Fat Fashion
817
00:40:09,770 --> 00:40:11,170
with me, your host,
Lauren Hope Krass.
818
00:40:11,280 --> 00:40:12,980
Alexis, tell me
about this beautiful,
819
00:40:13,080 --> 00:40:17,020
floral winter jacket.
Slay.
820
00:40:17,110 --> 00:40:19,280
We got a twirl!
It’s fabulous.
821
00:40:19,380 --> 00:40:20,820
Alexis: I like an
oversize glasses.
822
00:40:20,920 --> 00:40:22,090
I usually do big hoops.
823
00:40:22,190 --> 00:40:23,730
Today we’re
doing medium.
824
00:40:23,820 --> 00:40:25,390
Lauren: My message for
fat people is, like,
825
00:40:25,490 --> 00:40:27,460
you can do
hot girl shit.
826
00:40:27,560 --> 00:40:30,730
You know, like,
you don’t have to...
827
00:40:30,830 --> 00:40:33,130
spend the rest of
your life trying to
828
00:40:33,230 --> 00:40:35,670
shrink yourself into an
impossible box.
829
00:40:35,770 --> 00:40:37,270
Anyway, sorry, I’m getting,
like, emotional,
830
00:40:37,370 --> 00:40:38,500
but it’s fine.
831
00:40:38,600 --> 00:40:40,000
If you want to take Ozempic,
it’s okay, girl.
832
00:40:40,100 --> 00:40:41,970
It’s okay.
833
00:40:44,880 --> 00:40:47,820
But, like, it just,
it makes me sad, like...
834
00:40:47,910 --> 00:40:51,110
People are getting some
issues that, you know,
835
00:40:51,220 --> 00:40:52,890
it’s going to affect them
for the rest of their lives.
836
00:40:52,980 --> 00:40:55,650
And they go, "Oh,
you’re fat, here’s a GLP-1,"
837
00:40:55,750 --> 00:40:57,390
and then they send you
on your way.
838
00:41:02,730 --> 00:41:05,070
If half of the world
is on Ozempic,
839
00:41:05,160 --> 00:41:06,560
it’s gonna be boring.
840
00:41:06,660 --> 00:41:08,230
Going to restaurants,
going to parties,
841
00:41:08,330 --> 00:41:11,230
get a little Ozempic-sized
birthday cake.
842
00:41:18,010 --> 00:41:19,510
Joanne: We’re seeing that
people on these drugs
843
00:41:19,610 --> 00:41:22,610
are not going out to
restaurants as much.
844
00:41:22,710 --> 00:41:24,050
I think it’s kind
of sad, myself.
845
00:41:24,150 --> 00:41:27,020
I think, you know,
there’s the joy in food is-
846
00:41:27,120 --> 00:41:28,250
and the sharing, like,
847
00:41:28,350 --> 00:41:31,350
we connect as a
species over food.
848
00:41:31,460 --> 00:41:33,760
But I do see that a lot
of people on these drugs,
849
00:41:33,860 --> 00:41:35,760
they’re actually taking
themselves out of
850
00:41:35,860 --> 00:41:37,700
those social situations.
851
00:41:41,530 --> 00:41:44,470
Dr. Fung: So imagine that
you’re taking this drug now
852
00:41:44,570 --> 00:41:47,040
where you simply don’t
get any enjoyment
853
00:41:47,140 --> 00:41:48,270
from your food.
854
00:41:48,370 --> 00:41:50,410
That’s great because
you’re losing weight.
855
00:41:50,510 --> 00:41:53,610
But what about if you’re
going to a big wedding?
856
00:41:53,710 --> 00:41:56,710
Or it’s Thanksgiving
or it’s Christmas?
857
00:41:56,810 --> 00:41:59,780
As it goes on,
month after month of this,
858
00:41:59,880 --> 00:42:02,620
where you’re just not
enjoying your food anymore...
859
00:42:02,720 --> 00:42:04,920
I think it gets a
little bit wearing.
860
00:42:08,660 --> 00:42:11,560
Shawn: So the great
experiment is on.
861
00:42:11,660 --> 00:42:16,300
I see half the population
being on GLP-1s.
862
00:42:16,400 --> 00:42:19,470
I do see that
going over 50%.
863
00:42:19,570 --> 00:42:22,810
Maybe 93% of the population
that’s metabolically
864
00:42:22,910 --> 00:42:25,050
dysfunctional will be
forced to have it.
865
00:42:27,210 --> 00:42:29,610
Dr. Sowa: It’s my real hope
that these medications start
866
00:42:29,710 --> 00:42:33,150
to free us from this pattern
where we have just gotten
867
00:42:33,250 --> 00:42:36,990
heavier and heavier and
unhealthier and unhealthier.
868
00:42:38,320 --> 00:42:39,620
Brian: The Ozempic
I would definitely say
869
00:42:39,720 --> 00:42:41,760
is most likely a life saver.
870
00:42:43,290 --> 00:42:44,960
Edna: After you
lose weight, you realize
871
00:42:45,060 --> 00:42:46,830
you gain a lot back.
872
00:42:46,930 --> 00:42:50,630
You gain your happiness back,
your confidence back.
873
00:42:50,730 --> 00:42:52,430
Dr. Hershberg: People still
have to remember that
874
00:42:52,540 --> 00:42:56,280
this is a drug, this is
a pharmaceutical drug.
875
00:42:56,370 --> 00:42:59,470
You have to use it
in the proper dose.
876
00:42:59,580 --> 00:43:02,520
Dr. Sowa: I do not
hope for a world in
877
00:43:02,610 --> 00:43:05,410
a few generations where
everyone’s on this shot.
878
00:43:05,520 --> 00:43:07,120
Even though I love
these drugs,
879
00:43:07,220 --> 00:43:09,860
and I think that they
are true miracle workers,
880
00:43:09,950 --> 00:43:14,020
I do not want everyone
to have to be on them.
881
00:43:14,120 --> 00:43:16,120
Shawn: It’s hard to say what
the downstream effects
882
00:43:16,230 --> 00:43:17,670
of all of this are.
883
00:43:17,760 --> 00:43:20,100
I’m not saying that
GLP-1s are bad.
884
00:43:20,200 --> 00:43:23,470
I’m saying that
we need more data.
885
00:43:23,570 --> 00:43:25,840
Everything is just
happening in real time
886
00:43:25,940 --> 00:43:28,510
on a massive level.
887
00:43:28,610 --> 00:43:30,780
We are the great
experiment.
69077
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