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I'm the living example of better late
than never.
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Until a few years ago, my life was
steady, predictable, reassuringly
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repetitive.
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But my recent adventures have changed
all that.
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So, what's next for me?
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Now that I'm considered something of a
traveler, I've challenged myself to
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complete my own bucket list before
actually... kicking the bucket.
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I did a lot of research, kept an open
mind.
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Who's going hiking in the Amazon?
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And came up with a lift of my own.
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Take a look at this.
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Welcome to London.
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Never felt more like a tourist.
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These are some of the greatest once in a
lifetime travel experiences
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you can have.
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Don't take this the wrong way, but this
was a horrible ride.
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Tick that off the bucket list.
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This is my first time in Ireland.
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Of course, I've been here before. Yep,
once.
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Once or twice? Once.
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Once. Whether they should be once in my
lifetime is another matter.
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But I like to think I've gotten a little
bit bolder. It's hard to believe I'm
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actually here.
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A little bit braver.
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Of course I work well under pressure.
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So this could be my most memorable trip
yet.
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Was getting drunk with Prince William on
your bucket list?
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That's the bucket. That's the bucket.
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Thank
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you.
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100.
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100.
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They're definitely popping. We're going
up.
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This will do.
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And first, you could see our view.
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Oh, mama.
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I've never been up 100 stories before.
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Oh, man. It's about the highest I've
been since the 60s.
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This is Seoul, the capital of South
Korea. And according to my kids, the
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epicenter of an exciting young
phenomenon.
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At my age, and in my line of work, it's
all about keeping your finger on the
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pulse. Which is why, for this bucket
list adventure, I'm here to ride
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called the K -Wave.
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I want to get on it, get into it, and
get behind it.
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And get under it. I want to find out
what it is.
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The K -Wave is a kaleidoscope of South
Korean pop culture that's going global.
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K -pop music is making a huge splash,
creating 19 of the world's 20 best
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-selling albums in 2023.
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Then there's K -beauty. South Korea is
the fourth largest exporter of beauty
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products in the world.
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And we're all eating up K food.
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With over 5 ,000 Korean restaurants in
the U .S., it seems that if you put a K
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in front of it, there's big bucks to be
made. This K wave, it's something that's
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worth looking into because it's kind of
taking over, you know? It sounds hip, it
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sounds contemporary, it sounds me.
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I've been told to meet my guide down on
Hung Dai Street.
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It's kind of electric, isn't it?
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Named one of the 15 coolest
neighborhoods in the world, so I should
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in.
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Hello, Eugene.
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Anna. Hello.
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Welcome to Seoul.
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So I'm a content creator. I make content
about Korea in English to the global
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audience. Good, good, good.
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Look at this.
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So Anna, break down the K -wave for me.
It's not just K -pop, it's like... It's
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a whole mix of things. The first thing
that really took off globally were
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dramas. And then it was things like
movies. I don't know if you watched
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Oldboy or Parasite.
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Parasite, yeah. It's an amazing movie.
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Yeah, yeah. So good it won Best Picture
at the Oscars.
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I think you work in Hollywood.
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You know, the cultural impact of
Hollywood movies, that draws people to L
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think it's the same for Korea.
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And it's no accident.
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In the 90s, the government poured money
into its creative industries, which,
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along with tech and engineering, helped
transform the country into an economic
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and cultural powerhouse.
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This is like a whole new phenomenon,
right? That is kind of...
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Changed people's perception of Korea.
For sure. We had the Korean War in the
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1950s. Right. And it was kind of
devastating. We were a really
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nation. As of today, we're like the 14th
largest economy in the world.
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Amazing.
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It's an extraordinary success story that
has transformed farmland into a
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futuristic urban jungle, all in the
space of my lifetime.
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So the work ethic is quite intense.
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Pretty intense, yes. And we're known to
have strict Asian parents.
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That kind of trickles down for all the
generations.
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You have to become successful. You have
to work hard. You have to become
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something. Don't let your family down.
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And an aspirational career over here
often means getting creative.
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We're just constantly on the go.
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Produce more content.
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Everyone's a content creator.
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Everyone's a streamer.
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Do you have any social media?
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No. No.
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But I get the fact that this is the way
things are today, right? Today, yeah.
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It's very different.
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Shall we cross the road?
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Yeah. What is this? So because a lot of
the times, especially in the modern age
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now, we're standing here on our phones.
So just in case people miss seeing the
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green light changing, they have them on
the floor to be like, hey, you should go
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now. Because they're always looking
down. A little bit distracted.
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I might film something for my social
media now.
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With Eugene and Sol.
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Eugene in Korea.
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Look where we are.
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It's pretty exciting, Hyundai Street.
Just throbbing with energy.
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They're good.
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These young wannabes are hoping to make
the transition from street to stadium.
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But in a billion -dollar K -pop
industry, the bar is sky high.
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And Anna wants to introduce me to a band
already vying for their share of the
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spotlight. Okay. Oh, look, we have the
fans here waiting already.
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Nowadays is a five -member boy band all
in their early 20s. Hello.
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Nice to meet you all.
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And like most K -pop bands, created and
managed by their record label.
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I think they're going to do a group
hello to you. Two, three. In your day,
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hello, we are nowadays.
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I like it. I'm going to adapt it myself,
actually.
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How much work do you put in? How many
hours?
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So when they're like really active,
performing on TV shows, promoting, they
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sleep like one or two hours a day.
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Yeah.
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Yeah, that was shocking.
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One to two hours sleep a night on a busy
day. They don't seem to mind it, you
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know? So you were 12 when you said, this
is what I want to do,
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00:08:04,980 --> 00:08:06,480
yeah? That's right.
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And your parents said?
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Oh, they encouraged him.
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You know, they started when they were
like 12 with full support from their
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parents. So they're trying to make it
happen. But it's not the easiest
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to make a living at. But they're putting
their heart and soul into making a
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dream come true.
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Nowadays made their official debut in
2024 with the release of their first
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album.
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Tonight, the guys are holding a special
event for their most devoted fans.
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Open!
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And yours truly is on the VIP list.
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They serve drinks for the fans, so it's
an interactive thing. You want to get a
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drink for the boys? I think we should.
Hi.
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Strawberry latte. Strawberry latte,
okay.
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Lovely.
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00:09:04,530 --> 00:09:05,530
Thank you.
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00:09:06,170 --> 00:09:08,950
We take a picture with our strawberry
lattes. Nowadays.
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Most aspiring musicians dream of
quitting their jobs in a coffee shop
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hit the big time.
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But this is a chance for the fans to
meet their idols face to face.
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Or face to phone.
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These cameras are insane.
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They're like paparazzi. They're like red
carpet cameras.
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Because they want the best pictures of
their favorites.
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My fans aren't quite this intense.
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The appreciation and the devotion that
they show comes through their cameras.
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It's not even a personal interaction.
The phone is up all the time, recording
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every waking second.
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These things that they're doing here,
like the hand gestures, it's like to
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cute. Yeah.
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I think they're going to dance now.
Okay.
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Up to 100 K -pop groups debut
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each year.
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And there's money to be made.
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The four largest agencies make over $3
billion annually.
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00:10:33,410 --> 00:10:36,090
But these bands are a big investment.
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Even the ones who make it often don't
last.
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It makes me realize how lucky I am to
still be working at my ripe old age.
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It's a machine that is churning out a
product, and that involves the fans,
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merchandise. It is putting kids together
to form instant stardom.
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00:11:06,840 --> 00:11:07,840
Nobody blogs.
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You know, it's kind of quiet when you
finish a number, and all you hear is
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click, click, click, click, click.
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I don't mind admitting, as an actor, I'm
partial to applause.
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00:11:21,400 --> 00:11:27,440
But here, adulation is expressed with
posts and likes on social media,
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which helps grow a fan base.
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Maybe I'm just an old fogey, okay? Maybe
I'm just not totally understanding it
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the way a 22 -year -old would at this
point.
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You've had a good, fast day. Now you
should go get some rest. I'll probably
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more than these kids are getting
tonight, which is one or two hours.
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The energy of this city is undeniable.
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Though I can't help but wonder what the
future holds for all those young
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hopefuls.
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00:12:04,860 --> 00:12:08,400
Well, it was interesting because the
whole K -pop thing goes much...
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deeper than i thought i mean i'm still
kind of you know weighing whether it's
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really a good thing obviously it's a
good thing for the kids that make it and
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they love it and this is what they want
but sometimes i think about the kids
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that you know just put all that work and
sweat and labor into trying to become
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famous but they don't make it you know
and then what happens if nowadays are
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going to hit the big time They'll also
need fans from outside South Korea.
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One person who is making waves globally
is Eric Nam.
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Gene, Eric, nice to meet you.
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00:12:47,350 --> 00:12:53,850
Eric is an American singer, actor, and
media personality, and now a podcaster.
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00:12:54,190 --> 00:12:58,210
So these podcasts that you're doing, how
big are they in South Korea?
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The majority of our audience is
international.
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00:13:00,670 --> 00:13:03,450
We have six to seven million social
followers.
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00:13:03,750 --> 00:13:05,850
We've done over 1 .5 billion views.
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00:13:06,150 --> 00:13:07,150
So people are watching.
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00:13:07,690 --> 00:13:12,810
And I'm making a guest appearance on his
latest episode.
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00:13:13,270 --> 00:13:14,890
All right, this is the Whisper
Challenge.
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00:13:15,090 --> 00:13:18,330
We have two players wearing headphones
playing loud music.
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00:13:18,670 --> 00:13:20,350
How good are your lip -reading skills?
201
00:13:21,170 --> 00:13:23,250
What? Got it. Go.
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00:13:24,200 --> 00:13:26,240
K -pop. K -pop.
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00:13:26,440 --> 00:13:27,440
Oh, too easy.
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00:13:28,540 --> 00:13:29,540
Taekwondo.
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00:13:30,400 --> 00:13:31,940
Taekwondo. Whoa.
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00:13:32,160 --> 00:13:34,040
Nice. Banana.
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00:13:35,120 --> 00:13:36,240
Ba -ga -ga.
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00:13:36,680 --> 00:13:38,620
Banana. Ba -ga -ra.
209
00:13:38,820 --> 00:13:44,860
Oh, na -na. Ba -ga. Na -na.
210
00:13:45,120 --> 00:13:46,700
Ba -ga. Can we pass?
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Pass. Okay.
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00:13:48,600 --> 00:13:49,900
Korea. Oh.
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00:13:51,760 --> 00:13:56,860
Okay, we do have serious things to talk
about, so... Let's dive in.
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Thank you for joining us. I'm very
excited.
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00:14:01,180 --> 00:14:05,360
Eric and his co -hosts all moved to
Seoul from North America.
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00:14:05,780 --> 00:14:06,960
He's from Atlanta.
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00:14:07,680 --> 00:14:12,500
Peniel's from Chicago, Ashley's from New
York, and Junie's from Vancouver.
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The reason so many of us came here is
because we never saw ourselves on TV in
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00:14:16,840 --> 00:14:17,379
the States.
220
00:14:17,380 --> 00:14:21,600
Right. And I think what K -dramas and K
-pop are allowing people like us to do
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is to show people around the world that
we too can act, that we can sing, that
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we can perform, and that we have our
stories to tell. Us growing up, we were
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00:14:29,520 --> 00:14:33,260
just like immigrant kids. And then
seeing the culture that we grew up on,
224
00:14:33,360 --> 00:14:36,740
everyone's appreciating it now. So it's
like... So can you kind of...
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00:14:36,940 --> 00:14:43,900
Pinpoint down to a single reason why K
-pop has taken over the way
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00:14:43,900 --> 00:14:47,720
it has. The reason that it's gotten to
where it is today is because of social
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00:14:47,720 --> 00:14:54,660
media. Our audience here at Dive, it's
maybe 30 % Asian. So it's 70 % is
228
00:14:54,660 --> 00:14:56,980
just the rest of the world that is not
Asian.
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00:14:57,380 --> 00:15:00,100
If there's a downside to...
230
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k -pop or the k -wave what would that be
i think the impossible beauty standards
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i always see comments um of people
saying i want to be pretty like her or i
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00:15:12,450 --> 00:15:17,450
to be handsome like him but i'll never
be that way if you weren't necessarily a
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00:15:17,450 --> 00:15:19,610
good -looking person but you had
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A great voice. Would they say, you know
what, this is not going to work because
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we have kind of an aesthetic here?
236
00:15:26,950 --> 00:15:29,730
Well, we have something called cosmetic
surgery.
237
00:15:31,090 --> 00:15:33,430
Okay, now we're getting into it.
238
00:15:33,850 --> 00:15:39,110
They do pick based on talent, but they
will tell you, oh, before you debut,
239
00:15:39,390 --> 00:15:41,630
you're going to have to get some work
done.
240
00:15:42,220 --> 00:15:46,020
Okay. Having some sort of cosmetic
procedure has become very normalized.
241
00:15:46,320 --> 00:15:49,420
And I think it started very, even with
like the double eyelids.
242
00:15:49,760 --> 00:15:53,220
Are you familiar with the double
eyelids? What is the double eyelids? So
243
00:15:53,220 --> 00:15:56,040
the crease on the top of the eyelid. Oh,
I see.
244
00:15:56,240 --> 00:16:01,900
Okay. While some are born with them,
double eyelids are so highly prized in
245
00:16:01,900 --> 00:16:02,900
South Korea.
246
00:16:03,100 --> 00:16:08,340
that more than 200 ,000 people have
surgery each year. Mine's, like, very
247
00:16:08,560 --> 00:16:13,620
You have a thin crease. To make their
eyes look larger and more almond
248
00:16:13,640 --> 00:16:15,600
I do not have double eyelids.
249
00:16:15,960 --> 00:16:18,520
I have an almond side right here. You
have one crease.
250
00:16:18,920 --> 00:16:20,760
He's halfway there. He's halfway there.
251
00:16:21,040 --> 00:16:22,780
Get him there. Get him in the shot.
252
00:16:23,600 --> 00:16:26,840
Appearance is incredibly important in
the K wave.
253
00:16:27,440 --> 00:16:31,560
In terms of style, in terms of what
they're wearing, in terms of what they
254
00:16:31,560 --> 00:16:32,560
like. Awesome.
255
00:16:32,760 --> 00:16:34,000
And cut!
256
00:16:36,100 --> 00:16:39,120
This whole K -beauty thing has me
intrigued.
257
00:16:39,560 --> 00:16:45,980
It's another enormous South Korean
export, predicted to be worth $14
258
00:16:45,980 --> 00:16:46,979
year.
259
00:16:46,980 --> 00:16:50,020
To learn more, I'm heading to Gangnam.
260
00:16:50,340 --> 00:16:54,880
Uh, tickets? A part of the city known
for its style.
261
00:16:55,840 --> 00:16:57,620
Someone should write a song about that.
262
00:16:58,200 --> 00:16:59,420
One thousand.
263
00:17:01,860 --> 00:17:03,280
And where's my change?
264
00:17:04,980 --> 00:17:07,540
I don't know.
265
00:17:08,859 --> 00:17:11,500
Okay, I don't know. Oh, maybe it's on my
ticket.
266
00:17:12,819 --> 00:17:13,819
No, it's not.
267
00:17:14,060 --> 00:17:18,599
Never underestimate my abilities to
navigate a city.
268
00:17:20,560 --> 00:17:25,800
Now, this might come as a bit of a
surprise considering my matinee idol
269
00:17:25,960 --> 00:17:29,420
but the beauty industry isn't my field
of expertise.
270
00:17:30,240 --> 00:17:31,960
Never been to a beauty clinic.
271
00:17:32,180 --> 00:17:34,880
It will be an adventure, no question
about it.
272
00:17:35,480 --> 00:17:41,780
I've gotten by this far with this mug,
and I'm not entirely sure how that
273
00:17:41,780 --> 00:17:43,680
happened, but it did.
274
00:17:45,800 --> 00:17:47,580
Now we go, I guess, through the gate.
275
00:17:49,900 --> 00:17:51,700
I'm not sure what to touch here.
276
00:17:52,040 --> 00:17:53,800
I don't know how to do this.
277
00:17:54,920 --> 00:17:57,740
Excuse me, how do you... Oh, there.
278
00:17:58,080 --> 00:17:59,080
Thank you.
279
00:18:00,120 --> 00:18:05,180
Beside the bounty of beauty products in
stores across the world, Sol's Beauty
280
00:18:05,180 --> 00:18:10,100
Clinics offer an array of cutting -edge
plastic surgery and treatments.
281
00:18:13,590 --> 00:18:15,590
Dr. Koh, nice to meet you.
282
00:18:15,790 --> 00:18:17,150
Welcome to our clinic.
283
00:18:17,390 --> 00:18:18,390
Thank you very much.
284
00:18:18,470 --> 00:18:23,670
Before we start the consultation, let's
start with 3D scan of your face first.
285
00:18:24,650 --> 00:18:25,650
Okay.
286
00:18:26,350 --> 00:18:28,630
Dr. Koh is a busy guy.
287
00:18:29,530 --> 00:18:35,010
Apparently, one in five women in South
Korea has had work done. Very
288
00:18:35,670 --> 00:18:36,950
Thank you.
289
00:18:37,290 --> 00:18:40,530
Compared to one in 20 in the U .S.
290
00:18:41,070 --> 00:18:44,710
So you'll be taking photos in here? I'm
going to put these over here.
291
00:18:45,170 --> 00:18:47,590
Can you put your headline over to this
metal part?
292
00:18:47,810 --> 00:18:48,970
Okay, so we're going to go now.
293
00:18:49,490 --> 00:18:51,250
Keep your eyes open, please.
294
00:18:51,670 --> 00:18:56,870
Yeah? The machine is meant to highlight
any imperfections with my skin.
295
00:18:57,450 --> 00:19:01,970
Hopefully, it won't be too judgmental.
The photo shoot is over.
296
00:19:02,650 --> 00:19:04,910
So, let's check the result.
297
00:19:05,230 --> 00:19:08,870
Well, I'm 77, so it can't... I don't...
Uh -oh!
298
00:19:10,120 --> 00:19:11,180
Oh, my God.
299
00:19:11,620 --> 00:19:17,240
3D -scanned face, so we can have a look
around of your face. Who would cast that
300
00:19:17,240 --> 00:19:18,240
face?
301
00:19:18,580 --> 00:19:19,920
Let's have a closer look.
302
00:19:20,160 --> 00:19:21,160
That's too close.
303
00:19:22,970 --> 00:19:24,970
It's a lack of elasticity.
304
00:19:25,410 --> 00:19:29,730
Seems pretty elastic to me. You know
what I mean? I thought it was too
305
00:19:30,090 --> 00:19:33,290
Hard to believe, but my facial
proportions are good.
306
00:19:33,490 --> 00:19:34,490
You have a great look.
307
00:19:34,650 --> 00:19:35,810
Thank you, Dr.
308
00:19:36,050 --> 00:19:41,310
Koh. But if I needed, say, a stronger
jawline or bigger chin, Dr.
309
00:19:41,590 --> 00:19:46,470
Koh could help me. He's an expert in
something called facial enhancement.
310
00:19:47,010 --> 00:19:51,530
We can add or decrease volume on your
face. So if you have short face, we can
311
00:19:51,530 --> 00:19:55,930
add. some kind of filler to make them
more longer or wider.
312
00:19:56,270 --> 00:19:59,350
Adding fillers is a common thing in
Korea.
313
00:19:59,710 --> 00:20:00,710
Plus, Dr.
314
00:20:00,950 --> 00:20:05,490
Ko and his colleagues have a selection
of tools at their disposal to help
315
00:20:05,490 --> 00:20:07,570
clients appear more youthful.
316
00:20:07,850 --> 00:20:13,870
To improve these wrinkles and lines, we
can use devices to stimulate your cells.
317
00:20:14,110 --> 00:20:15,210
What kind of devices?
318
00:20:15,570 --> 00:20:18,030
I recommend to start with TuneFace.
319
00:20:18,590 --> 00:20:19,730
TuneFace, okay.
320
00:20:21,290 --> 00:20:22,290
Welcome to Korea.
321
00:20:22,410 --> 00:20:23,410
Uh -huh.
322
00:20:23,470 --> 00:20:26,550
This device will rejuvenate the skin.
323
00:20:26,910 --> 00:20:29,610
Well, let's give it a go. Okay. Let's
see what happens.
324
00:20:29,890 --> 00:20:30,890
Okay.
325
00:20:31,910 --> 00:20:38,750
TuneFace uses radiofrequency and
ultrasound in a bid to stimulate
326
00:20:38,750 --> 00:20:39,750
tighten the skin.
327
00:20:39,930 --> 00:20:42,970
And I appreciate you trying to make me
look better.
328
00:20:43,870 --> 00:20:48,530
You could feel the heat, but it felt
good. It felt like a facial massage in a
329
00:20:48,530 --> 00:20:52,920
way. So right now I look one year
younger, but you could make it ten.
330
00:20:53,200 --> 00:20:55,100
Yeah. That sounds awfully appealing.
331
00:20:55,320 --> 00:20:56,800
My faith is my faith.
332
00:20:57,120 --> 00:21:01,740
I can't do much about it, you know what
I mean? I can't. Would I like to be
333
00:21:01,740 --> 00:21:07,280
better looking ultimately? Sure, but I
don't think a nip and a tuck is going to
334
00:21:07,280 --> 00:21:11,900
do it for me. You know, it would take a
lot of money to fix this.
335
00:21:12,190 --> 00:21:13,610
Do you notice a difference?
336
00:21:13,930 --> 00:21:19,130
This takes time to improve your skin.
The cells need time to make more protein
337
00:21:19,130 --> 00:21:20,130
and collagen.
338
00:21:20,190 --> 00:21:24,650
Well, these cells are reacting awfully
quickly because I'm feeling much younger
339
00:21:24,650 --> 00:21:26,450
than I was before I came in.
340
00:21:26,670 --> 00:21:28,290
Okay. Oh, my.
341
00:21:28,910 --> 00:21:30,490
Well, this is miraculous.
342
00:21:31,130 --> 00:21:32,570
I look 35.
343
00:21:33,970 --> 00:21:38,990
This mirror mirror has got its work cut
out, but you live in hope.
344
00:21:40,010 --> 00:21:45,250
In this city of constant innovation,
everything seems to be underpinned by
345
00:21:45,250 --> 00:21:48,690
aesthetics and an ambition to be seen.
346
00:21:49,390 --> 00:21:54,590
Which is a world away from what it was
like for me growing up. I was not
347
00:21:54,590 --> 00:21:58,070
grabbing hold of trying to be famous
when I was a kid.
348
00:21:58,270 --> 00:22:00,330
No, I just wanted to fit in.
349
00:22:02,310 --> 00:22:06,310
And it started with having a name like
Eugene instead of, you know, Bob.
350
00:22:07,070 --> 00:22:12,930
But the goal for me was just to keep
working, just have a check coming in
351
00:22:12,930 --> 00:22:18,190
week. For me, it doesn't get much better
than that. If you hit your peak too
352
00:22:18,190 --> 00:22:21,110
soon, there's nowhere to go but down.
353
00:22:23,490 --> 00:22:26,790
Speaking of which, it's time to meet
Anna for dinner.
354
00:22:30,280 --> 00:22:36,220
In recent years, the global demand for K
-food has seen exports exceed $12
355
00:22:36,220 --> 00:22:37,220
billion.
356
00:22:37,760 --> 00:22:40,960
So I'm eager to sample the real thing.
357
00:22:41,380 --> 00:22:47,360
Eugene, this is Gwangjang Market. It's
one of the oldest food markets in Korea
358
00:22:47,360 --> 00:22:48,359
and the biggest.
359
00:22:48,360 --> 00:22:50,680
And they sell Korean street food.
360
00:22:51,160 --> 00:22:53,080
Well, it smells good.
361
00:22:53,420 --> 00:22:54,960
Do you want to try some lungs?
362
00:22:55,660 --> 00:23:00,560
Lungs. Lungs and tripe. Lungs. Yeah. Oh,
yeah, we eat a lot of blood sausage.
363
00:23:00,980 --> 00:23:02,800
Blood sausage? So it's like intestine.
364
00:23:03,440 --> 00:23:04,680
That's like chicken feet.
365
00:23:05,240 --> 00:23:06,480
Chicken feet. Yeah.
366
00:23:07,160 --> 00:23:09,160
Next. Next. Let's go.
367
00:23:09,440 --> 00:23:10,440
Do you see this?
368
00:23:10,480 --> 00:23:11,620
A live octopus.
369
00:23:11,880 --> 00:23:17,360
Yeah. It's kind of a delicacy. So we cut
up the legs and you kind of put it in
370
00:23:17,360 --> 00:23:20,160
your mouth while it's still wriggling.
And we'll be right back.
371
00:23:21,870 --> 00:23:27,870
Fresh octopus aside, this cuisine has
never been hotter, and it's backed by a
372
00:23:27,870 --> 00:23:32,390
concerted effort to sell it to hungry
consumers around the globe.
373
00:23:32,790 --> 00:23:37,650
I think it's because the exposure of the
Korean food in media, in movies, it
374
00:23:37,650 --> 00:23:39,050
just looks so colorful, right?
375
00:23:39,250 --> 00:23:43,530
Many of those delicacies are on offer at
this little stall.
376
00:23:44,310 --> 00:23:51,110
Run for the last two decades by 66 -year
-old Lim, who's seen a big change
377
00:23:51,110 --> 00:23:52,110
in her customers.
378
00:23:56,510 --> 00:24:01,330
So she says, back in the days, a lot
more of the senior Koreans would come
379
00:24:01,330 --> 00:24:05,250
just hang out here. And she says,
nowadays, it's the young couples, the
380
00:24:05,250 --> 00:24:07,810
people in their 20s, 30s. It's like a
date spot.
381
00:24:08,170 --> 00:24:12,430
Right. Yeah. I think we should try some
of this. Okay, that looks scary, but
382
00:24:12,430 --> 00:24:13,189
what is it?
383
00:24:13,190 --> 00:24:14,190
This is tteokbokki.
384
00:24:14,450 --> 00:24:15,730
It's called a rice cake.
385
00:24:15,970 --> 00:24:18,590
Made with red chili pepper sauce.
386
00:24:19,050 --> 00:24:20,530
It's hot? It's sweet and spicy.
387
00:24:24,330 --> 00:24:25,330
Myself.
388
00:24:26,450 --> 00:24:27,810
Is it hot for you?
389
00:24:28,070 --> 00:24:29,070
No, it's delicious.
390
00:24:29,190 --> 00:24:30,190
Right?
391
00:24:33,790 --> 00:24:34,790
Okay.
392
00:24:35,090 --> 00:24:37,310
And then there's that fresh octopus.
393
00:24:37,750 --> 00:24:41,610
Oh, my God. So fresh, it could walk back
into the sea.
394
00:24:42,270 --> 00:24:44,290
Oh, my God, this poor thing.
395
00:24:45,910 --> 00:24:47,650
It's still moving on the plate.
396
00:24:49,160 --> 00:24:52,960
No, no. I will have one. Can't you at
least, like, cook it?
397
00:24:53,300 --> 00:24:54,640
I think this one's dead.
398
00:24:55,080 --> 00:24:56,240
You think that's dead?
399
00:24:57,180 --> 00:25:04,160
So... The octopus incident aside, I'm
happy to report that for once in my
400
00:25:04,280 --> 00:25:05,960
I might be ahead of a trend.
401
00:25:06,260 --> 00:25:07,260
I love this.
402
00:25:07,300 --> 00:25:10,700
Tokbaki is billed as the next big thing.
403
00:25:10,940 --> 00:25:14,380
And you can let everyone know I told you
first.
404
00:25:14,720 --> 00:25:15,559
That was fun.
405
00:25:15,560 --> 00:25:17,680
That was very fun. Oh, it's still
raining.
406
00:25:18,990 --> 00:25:19,990
Here we go.
407
00:25:23,870 --> 00:25:30,450
Koreans are proud of their culinary
heritage, and rightly so. But that
408
00:25:30,450 --> 00:25:33,230
with food has taken a slight twist.
409
00:25:35,770 --> 00:25:41,850
More Koreans are now living and eating
alone, which has led to a unique social
410
00:25:41,850 --> 00:25:42,870
media phenomenon.
411
00:25:43,190 --> 00:25:44,710
We're going to a mukbang.
412
00:25:46,380 --> 00:25:50,780
Muckbang actually sounds like the kind
of party you just don't want to miss.
413
00:25:51,180 --> 00:25:58,180
Muckbang is all about sharing a meal
virtually and getting liked in the
414
00:25:58,460 --> 00:26:04,740
A muckbang is an online audiovisual
broadcast in which a host consumes
415
00:26:04,740 --> 00:26:08,880
quantities of food while interacting
with the audience.
416
00:26:09,280 --> 00:26:10,280
Hello.
417
00:26:10,940 --> 00:26:17,560
Hi. 31 -year -old aspiring actor Libby
has promised to give me a taste of what
418
00:26:17,560 --> 00:26:18,560
it's all about.
419
00:26:18,600 --> 00:26:20,600
And welcome to my studio.
420
00:26:21,280 --> 00:26:24,300
Breakfast. This is where I fill up my
mukbang.
421
00:26:24,620 --> 00:26:25,620
All right.
422
00:26:25,800 --> 00:26:31,700
You're making rice balls. Rice balls.
This unusual trend first emerged in
423
00:26:31,700 --> 00:26:33,720
about 15 years ago.
424
00:26:33,960 --> 00:26:35,720
That's a fair -sized crab.
425
00:26:36,080 --> 00:26:38,500
But has since spread globally online.
426
00:26:39,290 --> 00:26:43,070
where you can now find more than 4
million mukbang videos.
427
00:26:43,630 --> 00:26:46,310
When did you start this and why?
428
00:26:46,690 --> 00:26:49,430
I started mukbang six years ago,
actually.
429
00:26:49,750 --> 00:26:53,050
I always wanted to be in front of the
camera.
430
00:26:53,250 --> 00:27:00,030
But then, like, I was a chubby, ugly
kid. I had really low self -esteem at
431
00:27:00,030 --> 00:27:05,830
time. Yeah, I kind of get that when I
was a kid. Yeah, absolutely.
432
00:27:06,230 --> 00:27:11,900
After I started mukbang, And people are,
you know, kind of like it. And then I
433
00:27:11,900 --> 00:27:13,580
got confidence from that.
434
00:27:13,980 --> 00:27:20,260
So I'm going to speak a little bit of
English today for my friend. Eugene is
435
00:27:20,260 --> 00:27:21,260
watching there.
436
00:27:21,740 --> 00:27:22,960
Okay, let's eat.
437
00:27:23,300 --> 00:27:24,300
I'm getting nervous.
438
00:27:26,720 --> 00:27:27,720
Let's go.
439
00:27:28,560 --> 00:27:29,120
This
440
00:27:29,120 --> 00:27:36,020
is really
441
00:27:36,020 --> 00:27:37,020
fresh.
442
00:27:38,350 --> 00:27:41,070
Mmm. Juicy inside, crunchy outside.
443
00:27:42,430 --> 00:27:43,430
Spicy.
444
00:27:49,430 --> 00:27:50,570
Take a drink. I'm sorry.
445
00:27:50,790 --> 00:27:51,790
Take a drink.
446
00:27:51,850 --> 00:27:56,510
While this is a first for me, I've got
to say I'm fascinated.
447
00:27:57,010 --> 00:28:02,270
After suffering from low self -esteem,
Libby's built a successful career by
448
00:28:02,270 --> 00:28:04,110
sharing something she enjoys.
449
00:28:04,990 --> 00:28:10,590
I'm starting to realize that in Korea,
there's an audience for everything.
450
00:28:10,970 --> 00:28:11,970
This is so good.
451
00:28:12,250 --> 00:28:15,610
Can you keep track of who's watching you
and how many people?
452
00:28:15,890 --> 00:28:19,490
I have 400 ,000 subscribers.
453
00:28:20,130 --> 00:28:26,150
400 ,000 people are watching Libby do
this. That's how fame happens today.
454
00:28:26,630 --> 00:28:27,650
Note to self.
455
00:28:28,730 --> 00:28:29,890
Eating show.
456
00:28:30,310 --> 00:28:31,890
Thanks a lot. Bye.
457
00:28:32,680 --> 00:28:37,360
While these young Koreans might be
broadcasting alone, they're in fact
458
00:28:37,360 --> 00:28:40,720
a sense of community and finding their
people.
459
00:28:41,360 --> 00:28:46,700
Maybe it's all a little more personal
and not as superficial as I might have
460
00:28:46,700 --> 00:28:47,579
first thought.
461
00:28:47,580 --> 00:28:51,180
I think I have time in my life still for
content creation.
462
00:28:52,480 --> 00:28:57,760
I have to figure out what that is, you
know, because it can be anything here.
463
00:28:58,460 --> 00:29:02,080
I'm not convinced I'm the right age to
ride the wave.
464
00:29:02,300 --> 00:29:02,939
Oh, look.
465
00:29:02,940 --> 00:29:06,940
But Anna knows five men who might prove
me wrong.
466
00:29:07,200 --> 00:29:08,820
I think they're making content right
now.
467
00:29:09,820 --> 00:29:10,880
Oh, man.
468
00:29:16,480 --> 00:29:22,460
They're an older generation of models
and influencers called Ahjussi, which in
469
00:29:22,460 --> 00:29:24,860
Korean means middle -aged man.
470
00:29:31,550 --> 00:29:33,650
I found my lost brother.
471
00:29:35,050 --> 00:29:36,930
You fit right in.
472
00:29:37,130 --> 00:29:39,810
All right. What are you guys up to?
473
00:29:40,990 --> 00:29:45,170
They're making Instagram Reels.
Instagram Reels.
474
00:29:45,570 --> 00:29:50,810
Now in their 60s, these guys have all
enjoyed successful careers.
475
00:29:56,669 --> 00:30:00,290
They said they slaved away most of their
life to look after the kids and the
476
00:30:00,290 --> 00:30:04,070
family, and now they just want to enjoy
and have fun with whatever they want to
477
00:30:04,070 --> 00:30:07,290
do now. So older men are younger than
you think. Exactly.
478
00:30:07,630 --> 00:30:09,390
Well, I understand that.
479
00:30:10,310 --> 00:30:11,610
Well, let's see what you do.
480
00:30:11,830 --> 00:30:14,650
They want you to be the sixth member of
the group for today.
481
00:30:15,350 --> 00:30:17,150
And you will be the oldest.
482
00:30:17,510 --> 00:30:18,790
I am the oldest.
483
00:30:19,420 --> 00:30:20,420
I'm best looking.
484
00:30:20,940 --> 00:30:22,900
Flattery will get them everywhere.
485
00:30:23,360 --> 00:30:29,240
And besides, their social media guru
promised we'll start with something
486
00:30:29,280 --> 00:30:32,640
So you're going to just turn around at
the same time. All six of you. All at
487
00:30:32,640 --> 00:30:33,780
once. Oh, that's easy.
488
00:30:34,000 --> 00:30:35,280
We're going to do it on three.
489
00:30:35,480 --> 00:30:36,480
One, two, three.
490
00:30:37,320 --> 00:30:39,480
I thought we were doing it on three.
491
00:30:39,800 --> 00:30:41,480
One, two, three.
492
00:30:41,900 --> 00:30:43,900
One, two, three.
493
00:30:46,220 --> 00:30:53,220
Allow me to introduce you to Old Kids on
the Block, a band to give nowadays a
494
00:30:53,220 --> 00:30:54,240
run for their money.
495
00:30:56,640 --> 00:30:57,360
A
496
00:30:57,360 --> 00:31:06,160
lot
497
00:31:06,160 --> 00:31:07,540
of fun. Knees are okay.
498
00:31:07,840 --> 00:31:11,800
Thank you, gentlemen.
499
00:31:17,260 --> 00:31:21,900
My long -lost brother, G, is nearly 70
years old.
500
00:31:22,200 --> 00:31:27,080
I'm curious why he chose to be a content
creator so late in life.
501
00:31:27,500 --> 00:31:31,420
Social media is very important for our
age, especially.
502
00:31:31,860 --> 00:31:33,160
To try and stay young.
503
00:31:33,500 --> 00:31:34,780
Yes, of course.
504
00:31:35,140 --> 00:31:42,140
I think life is like a play, right? In
Act One, we were the main
505
00:31:42,140 --> 00:31:43,320
characters, right?
506
00:31:43,740 --> 00:31:46,740
In act two, even small role is fine.
507
00:31:47,540 --> 00:31:52,480
But we don't come down from the stage.
508
00:31:52,680 --> 00:31:58,040
So I'm going to come down from the stage
of life when I die.
509
00:31:58,300 --> 00:31:59,640
There's no retirement inside.
510
00:32:00,000 --> 00:32:01,420
Anyway, we are in the same boat.
511
00:32:03,140 --> 00:32:07,360
Love it. For G and his buddies, it's not
about fame.
512
00:32:07,720 --> 00:32:10,660
It's about staying connected with the
world.
513
00:32:11,120 --> 00:32:13,720
Something I can definitely relate to.
514
00:32:14,020 --> 00:32:18,320
It's actually starting to sink in, you
know. I'm kind of making a connection
515
00:32:18,320 --> 00:32:24,460
between content, social media, making a
connection with the audience. That's
516
00:32:24,460 --> 00:32:26,260
creating this K -Wave.
517
00:32:26,980 --> 00:32:33,000
Those guys, those retirees, they're
loving it, you know. We're still kids at
518
00:32:33,000 --> 00:32:36,040
heart. Go for it, you know, enjoy it.
519
00:32:36,410 --> 00:32:41,070
I couldn't do it seven days a week, but
I got a chance to connect with the
520
00:32:41,070 --> 00:32:43,370
energy, you know, just the fun vibe.
521
00:32:45,310 --> 00:32:50,970
Maybe the performer in me is not that
far removed from these folks riding the
522
00:32:50,970 --> 00:32:52,270
-Wave after all.
523
00:32:52,650 --> 00:32:56,390
I really want to hear you sing a proper
song from beginning to end.
524
00:32:56,610 --> 00:32:58,230
No, you don't. Yes, I do.
525
00:32:58,430 --> 00:33:02,950
Well, I did say there's an audience for
everything over here, and I guess an
526
00:33:02,950 --> 00:33:05,130
audience of one is better than none.
527
00:33:05,400 --> 00:33:07,260
Would you like a drink? I think this is
tea.
528
00:33:07,560 --> 00:33:09,160
Give me the strongest tea you've got.
529
00:33:11,960 --> 00:33:13,120
I love Seoul.
530
00:33:13,440 --> 00:33:15,300
It's got a very comfortable feel.
531
00:33:15,540 --> 00:33:21,000
And I can honestly see myself coming
back one day. Everybody drink up here.
532
00:33:21,500 --> 00:33:28,480
I had no idea before I got here just how
big the K -Wave
533
00:33:28,480 --> 00:33:29,480
was.
534
00:33:34,080 --> 00:33:38,400
And... how it's kind of taking over the
world.
535
00:33:47,380 --> 00:33:50,120
It's not like they're trying to stay
ahead of the curve.
536
00:33:51,180 --> 00:33:53,520
They're actually creating the curve.
537
00:33:53,840 --> 00:34:00,180
But it's working for these kids. They
absolutely love it. And they're young.
538
00:34:01,140 --> 00:34:03,880
And I forget, I was young once.
539
00:34:04,240 --> 00:34:10,040
I remember how important and exciting
some things were in my life that my
540
00:34:10,040 --> 00:34:15,880
parents and older people couldn't
understand what was going on, what I was
541
00:34:15,880 --> 00:34:21,340
listening to, what I wanted to do. They
didn't get it. Now I'm one of those
542
00:34:21,340 --> 00:34:22,340
people.
543
00:34:22,440 --> 00:34:26,860
Okay? So I'm saying, all right, hold on
now. Just, you know what? This is all
544
00:34:26,860 --> 00:34:27,839
good.
545
00:34:27,840 --> 00:34:32,360
Yep, that's life. And there's still some
of it in the old dog yet.
546
00:34:33,100 --> 00:34:38,219
It seems to me that these bucket list
experiences aren't only about ticking
547
00:34:38,219 --> 00:34:39,219
something new.
548
00:34:39,460 --> 00:34:43,800
They're also about living for the
moment, whatever age you are.
549
00:34:44,560 --> 00:34:50,620
You know what? My new friend G is right.
There is no someday. There's really
550
00:34:50,620 --> 00:34:52,060
only nowadays.
551
00:34:52,800 --> 00:34:57,660
I'm glad I plugged into the wave. No
question about it. You know? Oh, yeah.
552
00:34:58,320 --> 00:35:02,200
Amazing. They can't honestly say I'm
riding it.
553
00:35:02,730 --> 00:35:04,850
But I, you know, I kind of got wet.
554
00:35:05,130 --> 00:35:07,170
Look at this, soul at my feet.
555
00:35:07,390 --> 00:35:08,390
Good night, soul.
556
00:35:08,810 --> 00:35:10,110
Good night. Good night, baby.
557
00:35:14,890 --> 00:35:15,890
Oh, yay!
558
00:35:16,330 --> 00:35:17,149
Oh, yay!
559
00:35:17,150 --> 00:35:21,030
Yeah! Next on my bucket list... Do you
speak Gaelic?
560
00:35:21,250 --> 00:35:22,250
Well,
561
00:35:22,770 --> 00:35:23,770
that didn't sound good.
562
00:35:24,550 --> 00:35:25,550
Happy St.
563
00:35:25,730 --> 00:35:26,730
Paddy's Day!
564
00:35:27,340 --> 00:35:30,340
St. Patrick's Day in Ireland, this is
sort of as good as it gets.
565
00:35:30,640 --> 00:35:34,960
I'm really looking forward to doing this
with my daughter. Why are you using a
566
00:35:34,960 --> 00:35:37,420
map? Tells you where to go, and that's
the important thing.
567
00:35:37,680 --> 00:35:39,780
Dad, you want to jump in? Thanks for
this.
568
00:35:40,160 --> 00:35:41,640
Slow and slow, and welcome to Ireland.
569
00:35:42,520 --> 00:35:43,520
Oh!
44975
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