Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:01,620 --> 00:00:07,960 Sort of establish what retargeting is and I've given you some ideas about how we might actually go about 2 00:00:07,960 --> 00:00:08,560 doing it. 3 00:00:08,710 --> 00:00:11,570 But what are the real advantages. 4 00:00:11,590 --> 00:00:13,540 Does this thing really work. 5 00:00:13,540 --> 00:00:15,660 Is it worth it. 6 00:00:15,700 --> 00:00:21,790 So one of the major things that retargeting can do is bring in new customers. 7 00:00:21,790 --> 00:00:29,800 So what I mean by this is it's a fairly rare event that somebody will come to your site completely new 8 00:00:29,890 --> 00:00:33,490 they've never ever heard of you and just buy something from me. 9 00:00:33,550 --> 00:00:35,250 It does happen for sure. 10 00:00:35,290 --> 00:00:41,050 It will happen no question but it's you know it's against the odds to a certain extent. 11 00:00:41,050 --> 00:00:46,210 We like to feel confident from the person that we're buying from. 12 00:00:46,210 --> 00:00:54,430 And in order to do that we need to see a brand or product or a name around the place quite a bit before 13 00:00:54,430 --> 00:00:59,030 we you know feel at ease with going in and buying it is just how we are. 14 00:00:59,110 --> 00:01:00,680 It's human nature. 15 00:01:01,300 --> 00:01:07,100 So basically imagine you've got somebody coming to your store a lot and clicking around but not buying. 16 00:01:07,100 --> 00:01:12,700 Yeah so they're not a new customer yet when they go back to the back to the internet go back to Facebook 17 00:01:12,700 --> 00:01:17,500 or start browsing around then they start seeing all your products following them around. 18 00:01:17,500 --> 00:01:18,120 Right. 19 00:01:18,160 --> 00:01:23,980 As I explained before subliminally they're getting exposed to your name and to your brand and they start 20 00:01:23,980 --> 00:01:25,480 to feel more comfortable with it. 21 00:01:25,630 --> 00:01:30,790 So when they come back are the three retargeting or maybe an ad put on there later or whatever it might 22 00:01:30,790 --> 00:01:31,690 be. 23 00:01:31,690 --> 00:01:34,660 Now they're no longer a cold customer. 24 00:01:34,660 --> 00:01:40,060 We warmed them up as marketers say now we're warming them up to the point with a heart where they're 25 00:01:40,060 --> 00:01:43,110 actually going to buy but they're no longer stone cold. 26 00:01:43,270 --> 00:01:51,260 So the process that process of retargeting will bring in new customers is part of the process. 27 00:01:51,400 --> 00:01:56,090 Now we can also sell more products to existing customers. 28 00:01:56,100 --> 00:02:00,890 You know I alluded to using the e-mail for example to go back to people. 29 00:02:01,000 --> 00:02:02,920 We can do more complicated stuff than that. 30 00:02:02,920 --> 00:02:08,530 The e-mails are a simple example it's extremely powerful but you know once we got a product everybody 31 00:02:08,530 --> 00:02:14,320 knows that selling to an existing customer is a lot more easier than selling to a new customer. 32 00:02:14,560 --> 00:02:17,990 So we want to re target those existing customers. 33 00:02:20,090 --> 00:02:23,960 And I can tell you that it is very very effective. 34 00:02:24,290 --> 00:02:27,500 So I definitely want you to give this the time of day. 35 00:02:27,740 --> 00:02:34,220 But I do not want you to waste an awful lot of time on it and an awful lot of money because there are 36 00:02:34,220 --> 00:02:38,740 many different techniques and it can get very complex. 37 00:02:38,790 --> 00:02:44,520 The last thing I wanted to do is to get lost in all this and lose focus on your main purpose here. 38 00:02:44,660 --> 00:02:49,600 Particularly if your early stage with e-commerce so I'm going to keep it simple for you. 39 00:02:49,670 --> 00:02:55,160 And in fact in the next lecture I'm going to talk about whether retargeting is even suitable for you 40 00:02:55,280 --> 00:02:56,550 at this stage. 4318