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These are the user uploaded subtitles that are being translated: 1 00:00:01,050 --> 00:00:04,980 OK this is fantastic because now we've reached an amazing milestone. 2 00:00:04,980 --> 00:00:10,410 I mean not only do you have a fully functioning website with some great products on it but you're driving 3 00:00:10,420 --> 00:00:12,980 laser targeted traffic to it. 4 00:00:12,990 --> 00:00:16,560 You know with your ads that you're now testing I mean I know it's early days. 5 00:00:16,560 --> 00:00:21,330 We've got an awful lot more to show you here but this is really really great stuff so if you're still 6 00:00:21,330 --> 00:00:23,690 with me congratulations. 7 00:00:23,700 --> 00:00:30,430 Now a subject that comes up quickly after we talk about appetising is retargeting. 8 00:00:30,450 --> 00:00:34,680 Now if you don't know what retargeting is you're in exactly the right spot because I'm about to answer 9 00:00:34,680 --> 00:00:36,320 that question right now. 10 00:00:36,420 --> 00:00:39,170 So what is a retargeting. 11 00:00:39,600 --> 00:00:48,060 Well basically when a visitor comes to your site we will track their actions so we can target them later. 12 00:00:48,060 --> 00:00:49,800 All right so they're going to come to our site. 13 00:00:49,830 --> 00:00:54,760 They might do all kinds of stuff and we're going to gather information about them not personal information. 14 00:00:54,760 --> 00:00:55,170 Don't worry about. 15 00:00:55,170 --> 00:00:57,070 This is an intrusion of privacy and thing. 16 00:00:57,120 --> 00:00:59,370 We're tracking that actions where they click. 17 00:00:59,370 --> 00:01:03,010 Maybe the products they look at whether they buy where they put stuff in the car. 18 00:01:03,150 --> 00:01:04,350 These kinds of actions. 19 00:01:04,360 --> 00:01:04,670 Yeah. 20 00:01:04,890 --> 00:01:08,450 So that we can go back to them later. 21 00:01:08,460 --> 00:01:11,060 So let's think about that in a little bit more detail. 22 00:01:11,520 --> 00:01:14,250 So what might they actually do on our site. 23 00:01:14,490 --> 00:01:18,160 Well it just mentioned a couple but you know they could buy a product. 24 00:01:18,270 --> 00:01:19,990 Pretty straightforward. 25 00:01:20,040 --> 00:01:23,020 They might put something in the cart and not buy it. 26 00:01:23,070 --> 00:01:27,900 What we call an abandoned cart that can happen in fact that happens a lot. 27 00:01:27,900 --> 00:01:29,760 People put stuff in the cart. 28 00:01:29,970 --> 00:01:34,910 They fill out all of their details their address their e-mail and everything there. 29 00:01:35,190 --> 00:01:38,640 But for whatever reason they don't actually press the by button. 30 00:01:39,240 --> 00:01:41,850 We'd like to go back to those people. 31 00:01:42,180 --> 00:01:46,590 Well they might just browse products they might just browse around your Web site looking at various 32 00:01:46,590 --> 00:01:51,990 products they might come back to your site periodically but not actually be doing anything or you know 33 00:01:51,990 --> 00:01:55,950 maybe they they have bought something in the past and now they're coming back but they don't seem to 34 00:01:55,950 --> 00:01:57,600 be buying again whatever it might be. 35 00:01:57,600 --> 00:02:03,930 But you can start to get a picture of all kinds of different actions that people are taking on your 36 00:02:03,930 --> 00:02:05,940 Web site as they browse around. 37 00:02:05,940 --> 00:02:10,030 You've probably seen now with Lucky orange for example if you've used that one of my tips earlier on 38 00:02:10,440 --> 00:02:15,750 you can see in fact how people move around your site is quite intriguing to watch those replays. 39 00:02:15,900 --> 00:02:18,800 That gives you an idea as well. 40 00:02:18,810 --> 00:02:22,120 Now how can we target them. 41 00:02:22,140 --> 00:02:24,360 So this is at a very high level yeah. 42 00:02:24,390 --> 00:02:27,110 But just to put some thoughts in your head here. 43 00:02:27,570 --> 00:02:32,220 Well one of the things that we can do is send them an e-mail and I put in here if we have an abandoned 44 00:02:32,220 --> 00:02:34,430 car just talked about the abandoned cars. 45 00:02:34,440 --> 00:02:34,740 Right. 46 00:02:34,740 --> 00:02:38,790 The fact that we have an e-mail so it makes an awful lot of sense to send an e-mail to somebody and 47 00:02:38,790 --> 00:02:44,170 say hey you know I see you are basically on the point to buy my product. 48 00:02:44,400 --> 00:02:47,700 You know here's a link to it please please come on by. 49 00:02:47,700 --> 00:02:49,670 Not quite as aggressive. 50 00:02:50,000 --> 00:02:54,800 I'll teach you a much nicer way of doing it but you get the idea. 51 00:02:54,870 --> 00:03:01,500 We could show them ads on Facebook related to our site if they're browsing around particular products 52 00:03:01,530 --> 00:03:04,880 but not actually buying them but genuinely seemed to be showing an interest. 53 00:03:04,890 --> 00:03:12,990 We could show those ads on Facebook at a later stage and we could also show those ads on other sites. 54 00:03:12,990 --> 00:03:20,850 Now I'm sure that you've been onto a site e-commerce whatever could be any any site where you are looking 55 00:03:20,850 --> 00:03:25,020 to buy something and then half an hour later you're looking at a completely different site. 56 00:03:25,020 --> 00:03:31,530 You know that you're in excuse me that is of interest to you and suddenly there's an ad there that completely 57 00:03:31,530 --> 00:03:33,670 relates the product that you were just looking at. 58 00:03:33,930 --> 00:03:36,330 It's kind of a bit spooky feels like it's falling around right. 59 00:03:36,330 --> 00:03:37,360 It's kind of odd. 60 00:03:37,500 --> 00:03:40,630 That is retargeting in action. 61 00:03:40,980 --> 00:03:44,770 So they go retargeting is a massive massive subject. 62 00:03:44,820 --> 00:03:49,590 I'm going to introduce you to sing some the basic principles and some of the great things that we can 63 00:03:49,590 --> 00:03:55,410 do with retargeting but in a nutshell that explains what retargeting is. 6614