Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:00,450 --> 00:00:06,750 So in the next lecture we're going to look at adding shipping costs to our products before our customers 2 00:00:06,750 --> 00:00:07,630 buy them. 3 00:00:07,650 --> 00:00:14,870 But before we do that we need to understand the three shipping models that are possible. 4 00:00:15,060 --> 00:00:20,760 And I can take each one the very very simple and I'm going to show you the one that I use and I'll explain 5 00:00:20,850 --> 00:00:22,070 why I do it. 6 00:00:22,160 --> 00:00:24,820 So let's have a look at the first one. 7 00:00:24,840 --> 00:00:28,350 The first one is no shipping costs at all. 8 00:00:28,350 --> 00:00:28,650 All right. 9 00:00:28,650 --> 00:00:33,370 So basically put X $20 20 euros whatever it is and that's it. 10 00:00:33,410 --> 00:00:34,030 Yeah. 11 00:00:34,320 --> 00:00:39,300 There are no shipping costs added on at the point of sale at all. 12 00:00:39,300 --> 00:00:44,770 So number two is realistic shipping costs which I put it to dollars and 95. 13 00:00:45,000 --> 00:00:49,150 And know I've highlighted that so you might guess that that's actually my preferred option already. 14 00:00:49,260 --> 00:00:56,520 Now as I talked about previously when we were setting up the Shopify plans and looking at those people 15 00:00:56,580 --> 00:01:02,980 will abandon cards in fact up to two thirds of people will abandon carts at the checkout. 16 00:01:03,060 --> 00:01:08,150 And one of the reasons for that one of the big reasons there are many reasons are shipping costs. 17 00:01:08,170 --> 00:01:12,300 You know if they basically load up their cart with all the goodies that they want and then they get 18 00:01:12,300 --> 00:01:17,090 to the checkout and they discover that the shipping costs are completely unrealistic. 19 00:01:17,430 --> 00:01:20,740 You know they feel perhaps a little bit cheated or whatever but they will abandon the cause. 20 00:01:20,760 --> 00:01:21,570 We've all done it. 21 00:01:21,580 --> 00:01:22,790 Evil been there I'm sure. 22 00:01:22,830 --> 00:01:24,150 Crikey that's ridiculous. 23 00:01:24,150 --> 00:01:26,420 Paying that sort of money for shipping. 24 00:01:26,580 --> 00:01:31,200 So I like to add a shipping cost because it adds more to my bottom line. 25 00:01:31,230 --> 00:01:32,470 Right. 26 00:01:32,580 --> 00:01:41,010 And you know so I go for $295 a slight caveat to that slight slight not anomaly but a variation for 27 00:01:41,010 --> 00:01:47,680 that if you like which I'll show you in the next slide where we actually added into Shopify itself. 28 00:01:47,760 --> 00:01:55,020 Now the third one which you probably would have seen at some point is the famous free just ad shipping 29 00:01:55,380 --> 00:01:55,820 model. 30 00:01:55,860 --> 00:01:56,500 Yeah. 31 00:01:56,550 --> 00:02:00,470 Now I use this it might be ninja trick lecture. 32 00:02:00,510 --> 00:02:02,750 Just as a way of digging out products. 33 00:02:02,760 --> 00:02:06,300 But it is not something I use by any stretch. 34 00:02:06,300 --> 00:02:09,560 I strongly recommend you don't do it. 35 00:02:09,630 --> 00:02:10,060 OK. 36 00:02:10,080 --> 00:02:15,240 You will find people on the Internet who are making supposedly a fortune doing it but it is the exception 37 00:02:15,240 --> 00:02:15,920 to the rule. 38 00:02:15,930 --> 00:02:17,430 You know it's kind of ridiculous. 39 00:02:17,430 --> 00:02:22,000 We're selling products here at 20 Euros Dollars for example. 40 00:02:22,290 --> 00:02:27,290 And you know supposedly they're all free according to our advertising. 41 00:02:27,300 --> 00:02:31,230 And then when they get to the checkout if we can actually make a profit we're going have to charge $20 42 00:02:31,230 --> 00:02:32,120 for shipping. 43 00:02:32,270 --> 00:02:33,300 Well that's absurd. 44 00:02:33,360 --> 00:02:37,420 You know I was going to pay $20 to ship a piece of jewelry. 45 00:02:37,470 --> 00:02:40,410 You know I paid $20 to ship a TV. 46 00:02:40,710 --> 00:02:44,040 But you know basically it's it's ridiculous. 47 00:02:44,040 --> 00:02:48,090 I don't think it does anything to build trust with the with the customer whatsoever. 48 00:02:48,330 --> 00:02:53,680 And I strongly advise you to give it a wide berth. 49 00:02:54,080 --> 00:02:54,840 OK. 50 00:02:55,020 --> 00:02:57,990 So I'm all about number two realistic shipping costs. 51 00:02:57,990 --> 00:03:00,560 Let's see how we implement those in the next lecture. 4921