Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:02,540 --> 00:00:09,140 OK so this section is all about our customer who is our ideal customer. 2 00:00:09,150 --> 00:00:11,880 You know we've got a product now. 3 00:00:11,900 --> 00:00:16,040 Who is the perfect person who's actually going to buy this. 4 00:00:16,070 --> 00:00:17,910 This is the holy grail of marketing. 5 00:00:17,950 --> 00:00:22,850 You know clearly I've got a product I basically just want to go to my perfect customer present it and 6 00:00:22,850 --> 00:00:24,500 not waste any time on anybody else. 7 00:00:24,500 --> 00:00:24,990 OK. 8 00:00:25,100 --> 00:00:30,410 This is a huge topic and I don't want to get bogged down I really want to get to work. 9 00:00:30,410 --> 00:00:36,440 I'm going to show you in a bit how we're going to use Facebook targeting to laser in on these people. 10 00:00:36,440 --> 00:00:42,770 But for the moment I wanted to just start broadening your mind a bit and thinking about what your customer 11 00:00:42,770 --> 00:00:48,400 might look like and in order to help you I'm going to take you through a few bullet points here. 12 00:00:48,730 --> 00:00:51,360 And it's going to start sparking some things in your brain. 13 00:00:51,470 --> 00:00:56,510 Guaranteed with the products that I've selected I'll use that to put that in context. 14 00:00:56,510 --> 00:01:01,340 But you know you hopefully pick other products by this stage and this is going to start bringing the 15 00:01:01,340 --> 00:01:03,390 two together. 16 00:01:03,410 --> 00:01:08,680 So first and foremost gender you know on my jury is probably best selling to women. 17 00:01:08,750 --> 00:01:15,980 If we're honest age my particular choice probably sells better to 30 plus year olds. 18 00:01:15,980 --> 00:01:17,870 You know I know that from experience. 19 00:01:17,990 --> 00:01:20,390 It just it just does. 20 00:01:20,420 --> 00:01:28,450 But you know your products might definitely apply to an older person or maybe to a young person where 21 00:01:28,470 --> 00:01:29,460 they live again. 22 00:01:29,550 --> 00:01:35,520 Juries kind of independent or maybe got a product that is more pertinent to the UK market than the U.S. 23 00:01:35,520 --> 00:01:36,070 market. 24 00:01:36,090 --> 00:01:40,890 Or maybe you're in the U.S. market and it makes more sense for people live in cities or maybe it makes 25 00:01:40,890 --> 00:01:45,390 more sense for people who live in the mountains and some of our product or noble start thinking about 26 00:01:45,720 --> 00:01:49,470 very objectively whether where they live has any impact. 27 00:01:51,440 --> 00:01:57,680 Now the next three of them are actually all in in Yellowhead because they're kind of important they're 28 00:01:57,680 --> 00:01:59,590 the ones I think about the most. 29 00:01:59,720 --> 00:02:03,270 So what products do they like. 30 00:02:03,470 --> 00:02:10,880 You know if I'm if my I'm selling dog jewelry to somebody then clearly people like dogs and if Labrador 31 00:02:10,910 --> 00:02:16,470 jewelry for example then they'll like Labradors and I put like like that because I'm sort of referring. 32 00:02:16,700 --> 00:02:20,740 At this stage as I slowly start to introduce the concept I'm referring to Facebook. 33 00:02:20,960 --> 00:02:26,930 Right we like things in Facebook you know I enjoy outdoor sports a lot so I like a lot of outdoor sports 34 00:02:26,930 --> 00:02:28,040 type pages. 35 00:02:28,040 --> 00:02:36,680 So Facebook has profiled me in that way so I can find people in my example who like Labradors for example 36 00:02:36,860 --> 00:02:41,700 that's going to start narrowing down who my ideal customer is. 37 00:02:41,870 --> 00:02:43,880 What services do they like. 38 00:02:43,880 --> 00:02:50,120 You know people who have dogs might have particular services could be dog grooming service for example 39 00:02:50,380 --> 00:02:56,180 that they have liked what what sort of services do they use as a dog owner or indeed in the context 40 00:02:56,180 --> 00:02:57,250 of your product. 41 00:02:58,490 --> 00:03:00,350 What brands do they like. 42 00:03:00,350 --> 00:03:06,610 You know dog owners typically you know let's talk about dog food brands for example you know that would 43 00:03:06,610 --> 00:03:12,740 be a brand that they would they would adhere to and have likes on Facebook. 44 00:03:12,740 --> 00:03:18,680 You might have a particular brand of skis or something like that that you that your product your product 45 00:03:18,860 --> 00:03:24,590 you know if you're in seeing market for example they like a particular brand of skis or a particular 46 00:03:24,590 --> 00:03:26,260 brand of basketball. 47 00:03:26,270 --> 00:03:26,880 No idea. 48 00:03:26,890 --> 00:03:33,640 But you know the brand that they like is helping to shape what this ideal customer looks like. 49 00:03:35,840 --> 00:03:40,650 And what communities and groups they belong to this is an interesting one. 50 00:03:40,850 --> 00:03:49,190 You know dog owners for example might belong to dog training communities you know or dog owners clubs 51 00:03:49,260 --> 00:03:54,140 or whatever you know think about the communities and the groups they belong to. 52 00:03:54,140 --> 00:03:57,420 So we've gone from you know having really no idea. 53 00:03:57,440 --> 00:04:04,330 Perhaps what our customer looks like maybe from you know in my example a woman who had to buy some jewelry. 54 00:04:04,400 --> 00:04:07,370 We've narrowed it down by then by age. 55 00:04:07,510 --> 00:04:12,830 We start to think about the kind of products and services and the brands that they would like and the 56 00:04:12,830 --> 00:04:15,260 communities in the groups they belong to. 57 00:04:15,260 --> 00:04:21,910 Now there's a lot there but I encourage you to get her piece of paper you know take the screen put it 58 00:04:21,920 --> 00:04:27,800 on pause or whatever and just start to you know take some notes get get your get your creative juices 59 00:04:27,800 --> 00:04:32,990 flowing with the products that you've selected and see if you can come up with some nice little bullet 60 00:04:32,990 --> 00:04:38,750 points underneath these main headlines that would start to build up what your customer avatar looks 61 00:04:38,750 --> 00:04:43,100 like and what you'll find is that the more you do this the easier it will become in the beginning you 62 00:04:43,100 --> 00:04:45,180 might feel a little bit you know like whoa. 63 00:04:45,310 --> 00:04:46,250 Question What to do here. 64 00:04:46,400 --> 00:04:50,720 But just start writing and it will start to happen and slowly on after feet and you know three four 65 00:04:50,720 --> 00:04:55,970 five 10 of these you'll you'll do it very very quickly it will start to become second nature. 7344