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Alright...
Ready... Action!
Fox, fox..., wiggly, wiggly...!
Nice, Mr. Ohtaki. A fox noodle ad with a fox
that's creative!
The flipside's flipside
is the flipside, no?
And wiggling represents chewiness!
Creation without creativity.
That's deep!
How was that?
Weak wiggling!
Like this! Wiggle it, wiggle it!
I want outstanding wiggling.
Again!
Ready... Action!
Fox, fox..., wiggly, wiggly...!
Yes, we've got delicious footage of your noodles.
Our client will be here soon.
OK. I'd better go meet them.
Was that OK?
Wasn't looking.
Just do a bunch of different takes.
JUDGE!
Fox, fox..., wiggly, wiggly...
Noodles!
Fox, fox..., wiggly, wiggly...
Noodles!
It's all in the wiggle. Acecook Kitsune Udon.
Noodles!
What do you think?
It's amazing.
It is. I think it's great.
It's amazingly bad.
Make the cat more...cattish.
That's more like a fox.
Sir, it is a fox...
If he says it's a cat, it's a cat.
A cat, you say...
That's deep!
OK, make a more cattish version. By tomorrow.
Come in.
Ohta here.
You wanted me?
You're too old to shake your ass in a costume.
But you told me to...
Acecook loves the ad, thanks to you.
Not at all!
No, you really put your stamp on it.
Congrats.
But we need to change it, then over to you.
Change it? How?
Make it a cat.
A cat?
Make the fox a cat by tomorrow.
I don't get it.
Their advertising chief likes cats. So it's a cat.
But that's crazy!
A crazy chance.
No it isn't!
I just wanna help you.
But it's obviously a fox!
So add meows and text saying "This is a cat"
I can't ask the director!
Director? We don't need no stinkin' director.
Oh man...
Now...
Get the chance.
Er, we have to make the fox a cat.
By tomorrow.
- You're kidding. - No, I'm serious...
So am l. This race sucks.
Keep it down, dammit!
No, not you Mr. Director!
He hung up.
This one's useless.
Ohta! Help me with my pitch.
Not you, the useful Ohta.
Hikari.
He needs your help.
OK, let's try it with that.
Fox, fox..., wiggly, wiggly...
This is a cat.
Fox, fox..., wiggly, wiggly...
This is a cat.
It's not quite right. Let's try Take 68 again.
Fox, fox..., wiggly, wiggly...
This is a cat.
Yeah, Take 68 is snappier.
Sorry, it was 48.
They're all the same! You can't tell the difference!
I want a tasty-sounding "nya" that says, "l love this!"
It has to be perfect.
Huh? What's a "tasty-sounding nya"?
And what the hell is that "This is a cat" caption for?
It's garbage!
The song says "Fox fox fox fox!" It's a fox!
I'm gonna cry!
Good idea... Why don't you give it a try?
No good.
Next up is version C.
What's the difference?
Different "nyas."
Beats me.
Nya, nya, and nya.
What's your bra size? B cup.
B cup.
Not you. You.
- C cup. - Let's go with C.
Got it.
Well done! Your life's gonna change!
Thank you!
C was my choice too. The tastiest nya...
Yeah, got it. Now get lost!
Hey, delete my name from the credits.
I'm on the festival jury in Santa Monica.
If word gets out I made that crap
it'll smear the Ohtaki Ichiro brand.
What a jerk.
I'd prefer you call me "creative."
I'm Manami. Nice to meet you.
You're cute, Manami!
Got a guy?
I don't!
You're lying! You're lying!
I don't, right?
You're lying!
Next, next!
I'm Kiichiro. I'm a media planner with Gentsu.
Kiichi! Kiichi!
You make commercials?
He's a creative type.
Shouldn't you be at work?
Nothing gets done without me.
Sorry I'm late!
Why are you here?
You're a catch.
You say that to every guy!
Every guy! How many times? How many?
Knock it off.
Naughty boy!
Bet he's good at pitching.
Hello, it's er, well,in short, on the contrary,
um, non-verbally, er...
That's enough!
Wait! Please wait!
Move!
You like ads?
I do, except for that one.
Which one?
The "nya" noodle ad.
Ah! I hate that ad!
He made it.
It's OK. I like it.
Karaoke?
Not with Kiichiro.
What a creep.
Ditch him?
See his hairy mole?
His hairy mole!
Er, are you expecting friends?
Sweet camera angle!
He's weird.
Throw him out.
Kiichiro?
Ohta Kiichiro?
Aoyama? You're in Tokyo?
Yup. For a friend's wedding.
Long time no see.
Mariko... You look well.
Dude, you're all fancy now. Cool threads.
Sorry, it's my mom.
Hello? Hello?
Oh, you still have that?
I couldn't take it off.
Work going well?
Yeah, I guess.
Made one like that shoe ad?
Nah.
Making everyone happy?
Remember? You said you'd make ads that...
Sorry, sorry.
Kiichiro, wanna go get a drink?
Well...I've got work to do.
Change direction,
and turn a headwind into a tailwind
I want to make ads like this.
Ecstatically elastic!
Ohta, what the hell's this?
Er, a sumo wrestler in swimwear...
Forget the sumo wrestler.
You call this copy?
Ecstatically elastic?
It's for Marui!
How is this stylish?
This one's better. A sumo wrestler...
Anything without sumo?
But I like sumo wrestlers...
Sorry...
Forget it. Go get competent Ohta.
Oi!
Oi!
Oi!
Oi've got 2 chikuwa!
D'oh!
Now 2 per pack! Chikuwa House Chikuwa.
So, how d'ya like my boy's commercial?
We're moved beyond words. Right, Ohtaki?
Yeah.
Turns out my son's a genius.
Indeed he is! Right, Ohtaki?
Yeah.
You know the Santa Monica lnternational Festival?
He wants to win it.
He can! As it happens
Ohtaki's a juror this year. Right?
Yeah.
You don't say!
If he wins, you can handle
our global advertising campaign.
The entire 23 billion yen budget.
23 billion?! Thank you sir!
If I don't win
Iet's go with another agency, Papa.
So get it done!
Oh my, you're tough customers!
Excuse me one moment. Ohtaki?
Ohtaki, do you think it can win?
That's a 100% no.
Then make sure it does! If you don't...
If I don't?
- You're fired. - That's crazy!
A crazy chance!
There's no such thing!
Nya nya.
Yes sir?
People hate it. They say it's stupid.
I'm sorry.
The agency might fire your ass.
But that's...
Here's one more chance.
Go to Santa Monica.
Santa Monica?
Join the festival jury instead of me.
Something came up, so I can't go.
M-me? But I can't!
You can. In fact, you're the only one who can.
Why me?
Your first name is?
Kiichiro.
Ohtakiichiro Ohtakiichiro
Ohta...Kiichiro.
Ohtaki...Ichiro.
Our names sound the same. That's why.
But name order's reversed overseas.
The jury meets in a week.
I can't say I'm pulling out now.
We look different!
Foreigners think all Japanese look the same!
What? You wanna lose your job?
No sir!
Then go for it.
But my English is awful!
Kagami will sort you out.
Mr. Kagami?
That shady old has-been?
Not only is he shady...
...he's kinda stinky.
This is English prep?
Yeah. Come on, give it a try.
I've only got a week! Teach me useful English!
You gotta have a hook.
This'll get them to listen.
I ain't got time! Learn me sumpin', even a lil'!
What accent's that?
Tsugaru.
Take this book with you.
Order the Finest Food in English?
This book's the key?
Nah, it's just a book.
You gotta eat well.
This guy's useless.
Found you.
I'm waiting on a big race.
Why do you like horse races?
I predict results based on character
bloodline and condition.
So, what's up?
I'm going to be on the jury at Santa Monica.
You? With your sucky English?
Will you go with me?
Travel with you?
Judge your own face first. And your hairy mole.
I'll pay, so please play my wife for a week.
Why should I play your wife?
Your surname's Ohta too.
Are you serious?
Hell no.
Not if you were the last horse on earth.
Who are you taking?
Taking? I'm going alone.
If you go alone,
they'll think you're...
What?
Playing for the other team.
Look. These are your fellow jurors.
This is bad.
You're meat.
They'll think I'm...
Good. You're single. Get a boyfriend.
Hikari, please!
Hands off.
Sorry.
I'm not going anywhere with
a creep who clings to a keychain from his ex.
OK, time's up.
Hikari honey! Help the poor fella.
Your friend says so too!
He's not my friend.
Tamenaga's the name. Nice to meet you!
This lad's one for the future!
Shut up. Your predictions are never right.
- That's cruel. - Hands off, I said!
Take a hike.
It has casinos!
And it's only an hour's flight from Las Vegas!
How 'bout I come too?
No thanks.
Sorry. Thank you.
What's with all the pen-twirling?
English practice.
Pen-twirling is?
It's Mr. Kagami's idea.
He was actually on a festival jury overseas once.
Huh? On a jury?
Mr. Kagami, you were on a jury?
Who told you?
Ms. Matsumoto.
That old lady,
she was actually a teen idol once.
No way!
But that was a long, long time ago.
Mr. Kagami, teach me useful jury English!
Give it up.
They won't listen to a Japanese.
But...I might be able to learn something there.
Learn something? What for?
Recently I remembered why I joined the agency.
Why?
I want to make people happy with commercials.
Commercials are advertising,
so they reach everyone.
Sometimes a commercial can change a person's life.
That happened to me!
If I can make a commercial that makes people happy,
it'll make everyone who sees it happy, right?
You're...
...a total idiot.
Please don't call me that.
And idiots need to be taught...
...useful English.
OK, spin your pen. Go.
Oh come on...
When I spin this pen, I have something to say
When I spin this pen, I have something to say
This'll give you a chance to speak.
It's not easy to get one.
Got it.
And say this first every time:
What I'm about to say is very important
What I'm about to say is very important
It works for anything.
Are you sure?
What I'm about to say is very important.
This is a pen
It works! Your pen sounds important!
And if you're lost for words, say this:
Silence is golden.
Silence is golden.
Silence is golden.
They'll fill in the meaning.
Is that enough?
You think of the rest.
No, no! I can't do that! My English sucks!
Take these with you.
It's all anime stuff!
Wear this at meetings.
A Lum t-shirt?
Act like an otaku.
An otaku?
You gotta have a hook.
But isn't this a bit extreme?
Foreigners look and act extreme too.
Did you have a hook?
Yeah.
said I had Japan's tiniest voice
and used a megaphone.
What I'm about to say is very important
After that, they nicknamed me "Mr. Megaphone."
I've heard enough.
Oh, I've gotta teach you this.
Please!
Karate Kid!
Do the Karate Kid pose.
Stop jerking me around.
Do it. Karate Kid!
Ohtaki can't go?
Not can't, won't. He dumped it on Ohta.
The chikuwa ad...
That piece of crap?
If it doesn't win, he's gone.
Does Ohta know?
He'd bail if he did. I just saw him with Kagami...
- That's it. - Thank you!
One more time. OK.
Karate Kid!
Pathetic.
The pressure must've got to him.
I have come here to eat
the most delicious food in the world
What are you reading?
Order the Finest Food in English. Gotta eat.
You really take the cake.
Huh? Why? It's not my birthday.
Holy crap, you're dumber than I thought! Yeesh.
Why am I doing this...
Oh! I've gotta call Ohtaki to tell him I'm on my way!
Yeah, Ohtaki here.
Mr. Ohtaki? It's Ohta.
I'm not in right now. Please call again later.
What a clear recording.
Mr. and Mrs. Ohta, we only have aisle seats...
No, give me one further away.
Are you alright?! What's wrong?!
That ad!
What about it?!
It's so bad, I nearly died!
It's OK! The ad did it!
It is pretty bad.
Arrival
Santa Monica
My first stay in a big hotel!
Look where you're going.
Dammit!
Chikuwa?!
They're a parting gift from Ohtaki.
Huh? And what's that?
My pillow. I can't sleep without it.
Hey, don't do anything too embarrassing.
Japan will be ridiculed.
That's juror Kizawa Haruka from Hakufudo.
Nice to see you again, Mr. Chairman
The famous Ms. Kizawa? She's gorgeous!
She's a cow.
I think you're the favorite to win the Grand Prix
Thank you Jack
Hi Tania
Nice to see you
Lovely to...
Everybody's hugging! Cool!
Someone wants to hug you.
Hello! I'm Somsak from Thailand
Hikari!
- I missed you! - I missed you!
- How are you? - Good!
- Hungry? - Yeah.
- Let's go eat. - Yeah, let's!
Who's he?
My gay porter.
Here's your tip.
- What's good? - Good question.
Oh well, this coin might save my life if I get shot.
Why the same room?
We're married!
I'm leaving. Have fun with Mr. Thai.
W-wait a second!
Room... separate please?
Help! I need another room or she'll leave!
I can't help you now!
The rooms are all occupied.
Please!
- Do me a solid! - There's one way I could help.
- On the real? - Yes.
Awesome!
They understand each other?
This is it?
He kinda gave us two rooms.
It's see-through!
Girls who look like foxes turn me off!
Like who?
Sorry.
My bad.
It's a note.
Carlos? He's the Brazilian juror.
Carlos?
Sit!
Nice to meet you. Long time no see.
Which is it?
Ohtaki, you shrank a little.
Oh... Colds will do that to you.
Oh sure, oh sure.
Carlos, you wanted to see me?
Oh sure, oh sure!
Check this out! It's my commercial.
Wow, it's good.
Right? Give it a good score in the judging.
Isn't this deceitful?
Deceitful?
A bad thing.
This is totally normal!
I'll give yours a good score. Show me.
Don't have it.
Then what did you come to Santa Monica for?
I have come here to eat the most delicious food in the world
Hi Norman, from South Africa
You don't know what you missing
So you're...
No I'm not!
Stop bringing shame on Japan, OK?
Look. That's Jack, the jury chairman.
He's with Gill, the deputy chair.
The others near Gill are his pet jurors.
You're Kizawa Haruka, right?
Didn't Gentsu send Ohtaki lchiro?
Yes, I'm Ohta Kiichiro!
Ohta Kiichiro?
Now I'm confused. What have you made?
- Our fox... - Your fox?
I mean... I feel...outfoxed,
chatting with amazing jurors like you.
Chatting? Don't be so naive.
This is war, get it? War.
War?
Yeah. A war to win an award for your commercial.
Ohta or Ohtaki. I don't care if you're
Don't drag me down.
By the way, why don't you buy
your wife some nicer clothes?
I'm not his wife.
He asked me to help him.
What a cute couple.
Haruka, come have a drink with us
My pleasure
Would you like me to put some wasabi in your wine?
You're such a joker!
I hope you die, cue ball!
What's her problem? Yesh.
Everyone, may I have your attention please
At this time I'd like to have the Jurors to say a few words
But please keep in brief and to the point
Iike a commercial
First of all, Mr. Ohtaki!
Huh? A speech in English?
- Hikari, help! - Help yourself.
But your English is good!
Go for it, otaku!
Otaku? Your're a real otaku?
Otaku?
That's it...
I am not Ohtaki
What the hell is he doing?
Call me...
Otaku!
Otaku!
Kagami was right!
Otaku, can you do karate?
Yes!
This is killing pose. KAMAKlRl!
Is your wife a geisha?
Yes!
Everyone, I'm going back to my room now
See you later, honey
Watch it.
Your wife is cute.
On the other hand...
Her sexy scheming is unforgivable.
Hey Carlos! Come join me!
She's your commpetition.
Her Toyota commercial's got great international word-of-moth
Do you think it has any chance of winning the Grand Prix?
Don't worry about it. We'll drop it in the preliminaries
Good.
If my commercial wins the Grand Prix
my agency will make you its next vice-president
You were very talented in your day
but your time has past
I think it's best you relax
and lay back and enjoy your golden years
You're right
Hey Otaku
Can I have that?
Ahh... You cannot
If you change your mind, you let me know.
Maybe we can trade for something you want?
I want nothing.
Not even a vote?
You let me know, right?
You idiot.
Don't you know how hard it is to get their vote?
I should be going.
Sorry!
Please! Please!
Relax
Is this yours
Yes
Relax. It's OK, Otaku
Let's go, big guy.
Ah, I drank too much.
Ah! Ah, I feel queasy.
I'm done. I'm done.
Oh crap.
I'm so tired!
I'm sorry! Wait! What? Wait! Ow!
Don't misunderstand! Wrong bed! Sorry!
You're a pervert?
I'm not!
First it's chikuwa, then a praying mantis dance...
Cut the crap!
I'm sorry!
Get serious or go home!
You're ruining my chances!
No, you've got me all wrong! Let me explain!
Wait! You've...
Karate Kid!
Hands off!
Hands off!
What an idiot.
Don't you dare peek!
Alright!
I agree with his opinion, I agree with his opinion...
Don't chant! You'll attract ghosts!
It's English.
Don't breathe.
I'll become a ghost...
Good evening.
Otaku, check out this ad. It's mine too.
I told you, don't cheat!
If your ad wins, you'll get a big raise
and you'll get headhunted!
Don't try to corrupt me.
Hello?
Nya.
Hello sir.
It worked?
Yes, they don't know.
It's bedlam here.
Chikuwa House wants a victory party.
Chikuwa House?
For that chikuwa ad. The "Oi!" one.
Huh? It's nominated too?!
Yeah. Our agency submitted it.
By the way, if you don't guide it to victory
you'll be fired.
I didn't know!
I didn't say.
You should've! It's crazy!
A crazy what? Do it
if you wanna keep your job.
Who was that?
Ohtaki said if the chikuwa ad doesn't win, I'll be fired.
Show it to Carlos and get a good score.
I can't do that!
I'm still a juror, you know!
Who is?
Who is?
I am!
Ladies and gentlement, may I have your attention please?
OK, we'll divide into two groups
for the preliminary judging...
Today is group preliminaries. We're in the same group.
Let's help each other by winking.
By winking?
I wink, you give a high score.
You wink, I give a high score.
I'm good at winking
You're in our group?
These groups...
They screwed me.
The Preliminary Round Day 1
what you say to me, homie?
Know what I mean? I mean,
if we don't succumb to the ham-fisted affection of some random child
but she'll probably let us drift off to some unknown demise.
Forcing us to navigate to treacherous maze of
branches, thorns, and sharp remorseless objects!
And if we survive all that
What will we wake up the next day, a lifeless rubbery lump of our former glory?
What twisted mind would even consider the sight of a balloon to be cheery?
This is way too fast for me.
Alright...
Alright! Knock it off!
The winning number is 17 black
This sucks.
You're low on luck.
I bet Ohta's jinxing me.
Then stay with a lucky guy.
Can you see it, Maria?
If I win the Grand Prix, I'll get a raise
and I'll be able to pay for your medical treatment
I'm sorry...My princess...
This is utter rubbish
My baby!
Your baby?
Oh, my God! Somebody call the ambulance!
Are you o.k?
Stop the commercial!
I'm alright!
Thank you
Come on, let's get back to scoring
Back to scoring?!
Don't tell me you weren't watching.
I'm going to give this top score.
Isn't that right?
She's scaring me
What kind of jury is this?
They submitted this too?!
Otaku, this is what you made?
I don't understand at all. Explain it to me!
Why is the fox saying nya nya?
What does nya nya mean, Otaku?
This is a spot for udon noodles, right?
Why there is a fox in it?
Well, that's exactly what I think, I mean...
I didn't get at all
Doesn't make sense
Otaku, that's amazing!
When I spin this pen, I have something to say
This is... fox udon
So that brownish meat on the noodles is...
Oh my god...
That's so Japanese! You're a nation of gourments!
What does nya nya mean?
Nya nya means...
...super delicious
So nya nya means very delicious
That's so creative!
I wouldn't go that far...
He woke up!
When?!
That was flawless Gill
Thank you
It isn't worth the applause.
This is all my fault...
Honey, I'm home!
Yuck! You reek of booze!
Your stink will latch on to me.
Like your bad luck. The casino was a bust!
It's so great to hear Japanese again!
What's so great about it?
Oh, I might stay out tomorrow night.
A friend invited me to stay in Vegas.
Japanese... It's so great!
Huh?
I'm so glad you came, Hikari.
Nighty night!
Hey, the chikuwa ad?
Didn't come up today.
Oh.
Listen, you should stop being Mr. Goody Two-Shoes,
and do anything to make the chikuwa ad win.
The Preliminary Round Day 2
Oh no.
This sucks. It makes no damn sense.
It has a cheap look to it too.
What's that weird tube-like thing?
Some kind of macaroni?
What the hell does Oh-i! mean?
So, he's gonna lose his job?
Yeah. He refuses to cheat in any way.
He's a good guy.
He's a moron! Being honest to a fault isn't good.
It's moronic.
Why don't we go back to my room? Our luck's run out.
Here goes!
Stop the commercial!
What's wrong
No one's watching
Listen
The best things about this Toyota spot are...
Haruka
surely you know those who promote their own works
will be disqualified
Yes, I know, but...
Those are the rules.
Haruka just stop talking.
Honey, I'm home.
Huh? What about staying in Vegas?
Don't get ideas. I didn't come back for you.
I'm just hungry.
Oh. Want one?
You blew into that.
Anyway, the chikuwa ad?
Yeah, we judged it today.
So? How'd it go?
As you can guess.
Didn't you wink?
Why not? You'll be fired!
It hasn't been dropped yet.
OK! Let's go blow off steam and eat something tasty.
This is tasty.
Not chikuwa again!
You should've given the jurors these!
Oh, right.
And told them they can see their future in the hole.
My future's pitch-black.
Don't talk like that.
Wait, this has cheese in it!
Can't see through it!
Public Screenings
This is the list for the commercials
that have made the final round
Good judgment
My commercial stays in! Thanks to you!
What are you looking sad for?
I'm fired.
Fired?
The chikuwa ad has to win, or I'm fired.
Why didn't you say so? You shoulda winked!
That ad... I don't like it.
Man, you really are dumb.
But I still like you!
How are you doing?
I've watching you.
I notice you don't play the game
Iike everybody else.
Yes.
This is your first time on a jury?
That's right
In a festival like this,
you need to make things happen.
You can't just accept the outcome
Sorry, I don't understand.
What's your favorite commercial?
The shoe commercial...
The 1981 Sanata Monica Grand Prix...
Yeah, that was a good one.
The guy who made that, he's all washed-up now.
Haruka was unlucky.
It's a really big deal that
Toyota commercial got dropped in the preliminary round
It got dropped?
Ms. Haruka...
Go ahead. Mock me.
I've got no right to do that! I'm fired. Fired!
Then get sloshed!
I'm gettin' sloshed! I can't take no more!
Wait, is that an Aomori accent?
Is that bad?
I'm from Aomori too!
My clients at Toyota!
They'll be at the awards!
That's bad!
My ad's been dumped already!
You've gotta laugh.
Laugh it up. And drink.
Hey! Gimme a chikuwa!
Let's go for it!
Those dirty swines!
They deliberately dropped my ad!
Ms. Haruka, please keep it down.
Gill made them do it!
Those jurors are a bunch of cowards!
You're talking too loudly!
I'm exhausted.
Ms. Haruka?
Would you like some water?
You know Japanese?
A little.
Worked here long?
That Gill, he'll do anything
to get his hands on the Grand Prix.
Jurors shouldn't do stuff like that.
You're Otaku, right?
You do have a whiff of otaku about you.
Ms. Haruka!
We made it! We made it!
Which way? Right? OK, right!
I'll put it here.
That's garbage now.
I'm a failure!
Come on! Quit complaining!
People have always called me a failure!
You've got nothing on me!
I...
...really love that ad.
You love it?
The agency,
the client, the creator, none of them matter.
I love that ad.
Oh.
Which one's your favorite, huh?
I don't know...
You know, you've got no originality.
No ideas of your own!
That's...
You're just like Ohtaki.
You've got no love for commercials.
You're wrong!
Hey... What are you doing in my room?
Ms. Haruka! You've got it all wrong! Hey!
You horny dog!
Huh?! Me?!
I'm not! Hey! Why me?!
Hey, listen! I was just...
...carrying Haruka to her room! Come on, Hikari! Please!
Horny dog! Horny dog!
Karate Kid!
Karate Kid!
I'll have a Tarcalos.
This is good.
It really is.
But it lost in the preliminaries.
You guys have it tough.
In my job, all that matters is
if something tastes good or not.
This is delicious!
Don't you mean "nya nya"?
It's closing time
Thank you. Good night
Good night. And sweet dreams
Jack
It's closing time
I used to be able to drink all night
Oh, you sure did.
I remember these two young idiots
They'd talk pasionately all through the night
about doing the right thing
One of them always carried a megaphone around with him...
And the other guy
he made one darn good shoe commercial
Yeah... the shoe commercial
The guy who made that only works for money now
It's late! You had me worried.
You worried? About Haruka, nothing...
I really don't care.
Don't get the wrong idea.
Wrong idea? You think I'm jealous?!
Well, you're angry.
Huh? Since when?!
Now...
Anyway, I'm sorry I worried you by going to Haruka's room.
Good. If you mean that, I forgive you.
Let's drink.
No, I'm going to bed.
Now he's turning me down?
Hikari, I guess we should talk.
Finally...
I think we should help Haruka.
Oh come on, not her again!
Toyota will attend the award ceremony.
She'll be humiliated.
Good, serves that cow right.
We wouldn't just be helping her.
Her ad is awesome!
Come on in!
What the...
It's a new craze.
On Twitter it said "nya nya" means delicious!
Hey, that's Sara!
Amazing, huh? That's what ads can do.
You surprised me, leaving like that.
Sorry.
Tonight then?
Ow!
Lend me these!
My detergent commercial was inadvertently
dropped by mistake in the preliminaries
so I want you to endorse it
at tomorrow's re-submission hearing
You'll do the same for my chocolate commercial?
It's adeal
A resubmission hearing?!
Found you!
What are you doing here?!
Huh? Why?
Hear about resubmissions?
What's that?
Did you read the email?!
Nope. It was in English.
Let me. I'm your wife!
You can resubmit another juror's ad.
If a majority votes for the chikuwa ad, it's back in!
So, there's still hope for Haruka?
Haruka? Chikuwa chikuwa!
Thanks. But it'd be wrong if
the chikuwa ad beat Toyota.
You're wrong!
Go all out to get it resubmitted!
Alright.
Wow, this gamble is more fun than I expected!
These jurors won't go against Gill.
They're gay.
She's a cow.
You're useless.
That leaves these 4.
OK. I can see it!
These are called Chikuwa
In the past, when fisherman caught too many fish,
they made these from them
so they wouldn't wast their catch
You can also use them as straws
It really works
If you add some holes, you can play a tune.
This is the Japanese spirit - mottanai
Fantastic! There's no waste at all.
Plus...plus
If you look through the hole,
you can see the future
Oh, your wife's going to find out
you've been cheating on her
I haven't! Scout's honor!
I knew it!
See, it works!
The future...
I want you to nominate something.
Ah, so he's making this move.
Hey Carlos, about resubmitting...
Sorry Haruka. Try somebody else.
Hey, can I talk to you about something?
Can we do that another time, please?
The Resubmission Round
OK, all those in favor of resumitting
the detergent commercial,
raise your hand
That's a majority. The detergent commercial
has been re-submitted.
All right. Has any more nominations?
Because if there are not, we'll end the hearing.
Anybody?
I'd like to endorse a Japanese commercial
The Toyota commercial
This is ridiculous
He got him to nominate someone else's commercial?!
Well.. What do you think, people?
Personally, I think it lacks a certain something.
I'm with Gill no that
There's nothing cool about it
How is that relevant?
Wow, amazing!
You do that when you have something to say
isn't that right?
I want to hear this.
What I'm about to say is very important
The Toyota commercial
has chikuwa spirit
What does that mean? It's beyond me
He's saying it's highly refined
and leave nothing to waste
Hey
care to give more detailed explanation?
Silence is
golden
Samurai
Ninja
Geisha
OK, let's put it to vote.
All those in favor of re-submitting Toyota
raise your hand
Well, unfortunately, we're short one vote.
Unless somebody else wants to a vote
the Toyota will be dropped, officially...
I don't believe it!
We have a majority
He's been barely breathing all week! Oh give me a break
That's a re-submission, Toyota
This one's for you, dumbass
Carlos, you wanna make a nomination?
The Chikuwa Commercial
Chikuwa...
thought that little lchiro Ohtaki could be so impressive
Hello...
I'm back.
Well, how did it go?
Chikuwa and Toyota are in!
The chikuwa ad too?!
Carlos helped, as you predicted.
I knew you wouldn't do it, so I had to think.
You're amazing.
Be happier.
You're right. Thanks.
I also predicted that you're going to buy me dinner.
I already made a booking! Wow!
Nice job getting a table.
Thanks to this book.
Good evening. May I take your order, sir?
I have come here to eat the most delicious food in the world
Most certainly. I will bring you our house specialties.
I'm sure you'll enjoy them.
I will trust what you tell me,
because you are the best of the best
Thank you sir
I memorized it, so I could bring you here.
As predicted?
Maybe. I'm hungry.
Want one?
Mr. Chairman
Let me ask you a question
Please ask me
You said if you look through a chikuwa, you can see the future
right
Do you see me sitting in an executive chair
wearing an expensive suit?
Sorry, Mr. Chairman.
You are in a studio, wearing a t-shirt
Is that right.
Enjoy your dinner.
Tomorrow's the final lap.
The chikuwa ad has to win.
Hey...
What's wrong with you?
Don't you know why I'm doing this?
Hikari, I'm grateful.
So what? You're unsure because you hate the ad?
You're so noble!
And me? Am I wasting my time? Pathetic!
You're not!
I...
...can't explain well...
We're all honest, and we're all liars!
Even so,
what's wrong with lying to help?
I'm going.
Good morning. Otaku!
Hey, don't link arms with me! Karate Kid!
Must be rough having a sick daughter
It is
Why don't you come to work for my company?
You'll be able to get her the best treatment possible.
Ladies and gentlement
we're finally at the round where we choose
this year's best commercial
All entries that go past the preliminary round
are eligible for the gold prize
Now the top two vote-getters
will be put up for a second vote
where we will choose the winner
of this year's Grand prix
The Final Round
Those of you who think this commercial deserves your vote
raise your hand
Alright, we have a majority. It wins a Gold!
Let's have a show of hands
Move on. Airean vote please.
Let's have a show of hands
One short
It wins a Gold.
Roll the next one
Everything about this spot is of outstanding quality
I could never make anything like it
Alright then. Let's put it to a vote.
We have a majority
OK. Let's vote
Otaku. There's something you wanna say.
I want to make a speech about the commerical
Don't! Campaigning will get your ad disqualified!
You'll be fired, dummy!
What I'm about to say is very important
It'll be disqualified!
This Chikuwa commercial, it's the best!
It's really creative!
You must raise your hand!
But it's your own agency's commercial.
Why are you doing this?
What's good is good. What's bad is bad.
It's simple.
Since the chikuwa commercial was made by his agency
and in accordance with the rules
I now declare it to be disqualified
Mr. Ohtaki?
Your photo's still on the festival website!
No way!
Huh?!
If it stays, it'll be my ass on the line!
Do something! Please!
Now that we've decided on the ten Gold receipients
It's time to choose the Grand Prix
Our top two vote-getters are...
The American beer commercial
and the Japanese Toyota Commercial
I want you to raise your hand
to vote for the spot that you believe
to be the one that
deserves this year's Grand Prix
That's enough of that!
This is jury meeting not a playpen!
Otaku, speak up
Just move on with the voting
Speak, Otaku!
Keep going! We're running behind schedule!
We've got plenty of time!
I... Er, l...
OK, Let's hear it then. In English?!
If you've got nothing to say, we're done here.
Let's just move on with the voting
He's trying to say something! Let's hear him out!
This isn't an English conversation school!
I know that, thank you very much!
He's just thinking about what you say!
How long are we supposed to wait? Until morning?
What I'm about to say is very important
I have come here to eat the most delicious food in the world
Is he so nervous that he's lost his mind?
Please do not recommend anything you do not like.
Enough of the foodie talk. Just move on!
If it is delicious
I will say it's delicious.
I will trust what you tell me,
because you are the best of the best
Are you done?
It's about time you stopped subjecting us
to that atrocious English of yours.
You people cheat so much
that you'll never understand what he really means
Your are calling me a cheat?
The biggest liar here is him!
Isn't that right, Mr. Ohtaki!
Tell me, does the Ohtaki is this picture and the Ohtaki in this room
Look like the same person to you?
Well, they pretty much look the same to me
They're the same
Huh?!
You used that photo?!
It was all I had.
Goddamn you!
Otaku, continue
Er, everyone...
Let's do what we think is right!
What's good is good! What's bad is bad!
Whatever the result,
we should raise our hands according to our conscience!
After all, aren't we all here because we love commercials?!
Quit your babbling!
We're jurors!
Our... Our decisions...
Our judgments... The world's watching our judgments!
We're being judged too!
So, we should hold our heads high,
and choose what we think is the best!
And um...
What I'm about to say is very important
If you think something is delicious
say it is delicious
We are the best in the world at what we do
It's hot in here
I'll take my coat off
I am
a Otaku
And we're true to ourselves
My vote goes for Toyota
What is this?!
Don't you want to be vice-president?
I saw my future in a chikuwa
I wasn't your vice-president
I was going to work in a t-shirt
I'll see to it that you never work in this industry again!
You know what they say...
Change direction,
and turn a headwind into a tailwind
Alright
if you believe the Toyota commercial deserves a Grand Prix
vote for it!
Oh, what a shame, pal.
It appears you don't have a majority
Toyata is nya nya
What are you doing?!
Don't you care about your daughter?
But you're still one vote short! It's over!
I'll vote for it
What?! How could you?!
Who gave you that?!
I promised, remember? In exchange for my vote?
You bastard!
This jury is out of order!
Hey...
Keep it down...
you woke me up, dammit...
see!
People like you have no right to judge my work!
Huh? Why's your commercial so great?
Because it's visually and musically superior
and most of all, because I made it!
And if you can't figure that out
you've got crap for brains!
All of your, raise your hands for my commerical
raise your hand
Campaigning for your own spot will result in disqualification
You know that right!
In accordance with the rules
I hereby disqualify
the beer commercial
What the hell are you saying!?
The winner of this year's the Grand Prix is
The Toyota commercial
Congratualtions, Haruki!
The Grand Prix goes to Toyota Humanity
Hakufudo, Japan
Being on the jury was fun. Thanks to you, Otaku.
Thank you so much.
It's a shame you're fired, but don't quit commercials.
Next time, let's meet on a set.
Thanks! Thank you.
Otaku!
See you around
Thank you...
but what about your child?
Don't have one
You've gotta have a hook, you know?
Thank you
Ciao
Bye
My lovely otaku!
I'm gonna miss you!
Otaku! Great to see you!
You gorgeous creature. I'm gonna miss you so much!
Take care!
Be good! See you then! Bye!
Otaku
Sara!
You helped me a lot too.
Yeah, yeah, come and sit down
Wow, cute baby!
Take care of yourself!
Thank you. Bye!
You got a sense of humor.
Mr. Chairman
You were the most creative person on the jury this year.
No. I haven't made a good commercial yet.
See, that's where you're wrong.
What you did, you changed the future for the better
The future?
That little commercial of yours?
Take a look.
World wide impact.
Most of all, you inspired me
You made me remember
why I wanna be in this business
Thank you for that
I'm very grateful for all your help...
How do I say it?
No, don't do that
I get it
You don't need to thank me
You just need to pay me
I only work for money
Mr. Chairman!
I respect you!
You tell Mr. Megaphone I said hi!
Thanks.
For what?
I owe your boyfriend one.
He's not my boyfriend, he's a dud horse.
Horses need good jockeys.
True. I guess that dumb horse isn't so bad.
If he's not your boyfriend, I can hug him, right?
Thank you very much
See you next year, man
Bye!
Ms. Haruka!
You saved me.
Hey! This kinda bugs me.
What a cute couple!
Hikari...
I'm sorry for everything.
I expected that.
You read me like a book.
Some things I can't read at all.
Hello, Ohta here.
Nya.
Give me a break.
The chikuwa ad lost?
We lost 23 billion. The boss is livid.
I bet he is.
Bet again. Your noodle ad is a global sensation.
Orders are flooding in. Acecook is ecstatic.
They want you to do all their products.
So I'm not fired?!
Awesome!
I got cut off.
Anyway, you're gonna do a commercial for tanuki udon...
I'm not in right now. Please call again later.
About that fox noodle ad, put my name back in the credits.
What a jerk.
Oh yeah, Hikari, you gave away my keyring.
I did. You don't need it now, right?
I'll make you one.
Am l...
...making a huge gamble?
Why not?
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