Original subtitles

I woke up, and it was a perfect day, which the Rose Bowl always seems to get.

Vibrant colors, and you've got the mountains in the background, and it was

majestic day.

And I remember going to the stadium and really monitoring my emotions, and I

felt totally at peace.

I'll never forget walking in there.

It was almost surreal.

I thought, this is like a movie.

And it's going to be watched by 150 million people.

Most people don't understand how difficult it is to get to the Super

and foremost.

But it doesn't mean a thing if you don't win.

I was shocked because normally

I would have butterflies, but I was really thrilled that I was so calm.

I thought this was going to be a regular game, but it wasn't. It wasn't a

regular game, man.

It wasn't until they did player introductions, and when they introduced

ran out onto the Rose Bowl turf, it felt like I got hit in the face with a bat.

Oh, man.

That crowd went... The Cowboys...

Just the raw energy and emotion of that scene was

unlike anything I had ever experienced before.

This is what every kid dreams of in his front yard.

No matter how many times people tell you what they say, what to be ready for,

they can't prepare you. You just got to experience it.

And Super Bowl XXVII is now underway.

Buffalo, New York is blue collar.

You got a lot of people just working the steel mill, very hard work.

And if you got an opportunity to get out of the house, go to a football game,

you're going to make the most of it.

Our quarterback, Jim Kelly, represented that blue collar attitude.

He's like a mythical creature.

He is a quarterback with a linebacker's mentality.

Put it this way, back when I played, they expected us to win. Everybody knew

they had to probably go through us to achieve the ultimate, and that's the

Bowl.

I dreamt about it as a little kid, leading my team down the field to win

The Super Bowl will ride on the right foot of Norwood.

No good.

Wide right. It was a heartbreaking way to lose it for the Bills.

But you learn from your defeats.

And then you must move on.

I lose, I want to get back out there.

And the Bills are going back to the Super Bowl for the second year in a row.

Kelly is back to throw. Short drop. Quick pass. Inbound.

And it is dropped.

And once again, the Buffalo Bills go home empty -handed.

Even after two losses, I'm pulling to go right back.

27, the Bills and the Cowboys, and we're delighted to have you with us.

It's time to get serious now, so fasten your seatbelts.

And Buffalo will open at the 20. Jim Kelly, the quarterback, the fast -break

football offense, so no huddle.

We came back, but I'll tell you what, we knew we were going to win.

Bills have a chance to get on the board here.

Here's Thurman, running right, looking for the hole, and he has it!

This is the first time in their three Super Bowl appearances that Buffalo has

scored first.

Cowboys start off on the road 15 -yard line.

I was nervous just because I just thought, man, they've lost the last two

Bowls. What are the odds they're going to lose three in a row?

Here's Aikman dropping back. They put pressure. He throws.

And it is incomplete at the 35 -yard line. Every game starts out pretty fast.

And they've got Evan Smith. He's slick.

Everything's moving at warp speed.

Great drop by Aikman. Pressure. Throws it out. Incomplete.

Starts back with a pressure.

7 -0 Bill.

But then, at some point, the game slows down and becomes just another game.

45.

Blue, 45.

And Aikman with a straight drop to throw it. Throw it for the end zone.

After the touchdown to Jay, it was a runaway train.

James Washington gets

a huge intercept.

Coach called a blitz.

And it's your turn.

I really like blitzing.

Two receivers right. Kelly back to throw.

Kind of went airborne and reached out to grab Tim Kelly.

I didn't even make it through two quarters until I blew

my knee out.

Tim Kelly helps off the field. Here comes Frank Price.

I can't believe I just called a touchdown in Super Bowl.

Next play.

Out to Thurman at the 15.

They fumble.

The Cowboys have it.

8 -2 -3, they come back in the game.

Eggman under center wing left. Let's look.

Eggman throws it right for the goal line.

The bills have been hit by an earthquake.

Two CDs in 18 seconds. Talk about lightning striking on a beautiful day in

Southern California.

That's going to take it to halftime.

We come in at halftime.

I sneak out to see Michael Jackson.

The smoke came out.

And he stood there like that for a while.

I do something, I hear you making a lot of noise.

Troy and Mike got to do their thing, so I had to do my thing, too.

And I told myself, find that daylight and go get it.

Oh, my.

Dallas 45,

Buffalo 17.

And the Dallas Cowboys have punctuated this route, and it's going to

be shouted.

across the land after this route.

The Cowboys are back on top of the mountain now.

They were there in the 70s, fell off in the 80s. They're back on top now, and

they should stay there a while.

Wow, what a ride it's been.

Your Cowboys are the champions.

Let's get that hair fixed up.

When I think of Super Bowl 27,

I see a bunch of guys that were on that team in 1989 that went 1 -15.

And just knowing how bad things were four years earlier.

To be at the top of the mountain was the greatest feeling that I've ever had in

sports.

The swarm of media people in the middle of the field congratulating the Cowboys

and Troy Aikman, the MVP.

In the locker room of the victorious Dallas Cowboys, their first in the post

-Tom Landry era, the first in the era of coach Jimmy Johnson and owner Jerry

Jones. There were so many moves and turning points. Would you pinpoint one

the most important point in the history of this franchise under your direction?

Yes, it's pretty easy. The very first one when I hired Jimmy Johnson to be the

coach.

The last time the city came out for a parade was when I let Tom Landry go.

And now they were here for me, the team, my family, for us.

It was the most impactful, joyful time of my life.

And yeah, I won't hang on to it a lot longer.

The great feelings come from adversity.

Being the very best at something after being the very worst, it's the best in

the world.

To go from crying after losing 13 games, crying after

losing 15 games, to that Super Bowl, that's the

greatest feeling I've ever had in my life. Why not?

It was day one of training camp for the Dallas Cowboys and the stars were out.

Troy Aikman was greeted by fans, Michael Irvin signed into camp. Even

Commissioner Tagliabue showed face alongside Jerry Jones.

But one big name was missing from the lineup. There was no star running back,

Emmitt Smith.

A contract dispute with Jerry Jones is why it's been four weeks of no Emmitt

Smith. However, the star running back is staying in game shape working out in

his hometown today.

We're here in Pensacola. Jerry Jones is in Dallas. Anything you want to say to

him? Jerry, let's get together. Let's work this thing out. I'm willing to

cooperate with you if you're willing to cooperate with me. That's the only thing

I can say.

Here's my point of view.

I am a proven commodity now.

1990, rookie of the year, 91 and 92, lead the league in Russia.

And I did all that on a rookie deal.

But now I deserve to be paid as the top running back in the National Volley.

Smith wants four years, $17 million.

Cowboys are offering four years, $9 .1 million. So that's an $8 million gap

seems likely to keep Smith at home.

Contract negotiations are full of ambiguity.

I feel completely disrespected.

But I have a very high tolerance for ambiguity because I can go longer than

and not have the answer.

Emmitt was insulted, and that we were insulting him, and, you know, it just,

know, the tension started to build.

Reports out of Valley Ranch suggest that the talks between the star running back

and team owner are stalling. He wanted quarterback money, and I just didn't

the money to pay that because we hadn't turned the corner financially during

those times.

The back and forth has now spilled into the public, with both sides making their

positions clear. There's no question about the contribution that Emmitt Smith

has made to the success of this team.

But he doesn't stand alone.

I don't see it resolving anytime soon. I really don't. He's going to get paid

millions of dollars, but maybe not as many million as he would like to have.

Come on now.

What are we talking about? You're getting Jersey sales out the yang with

For Emmitt Smith, it was day 47 in his continuing holdout. Craig, any sign yet

of Emmitt? No, no sign of Emmitt. Where's Emmitt? Emmitt Smith is still

out, and Jerry Jones still refuses to pay him.

With the season opener against the Washington Redskins just weeks away,

anticipation is building, and so is the pressure to get Emmitt Smith back in a

Cowboys uniform.

The Cowboys are still without Emmitt Smith.

Patience is starting to wear thin among coaches and players.

Emmitt Smith is a distraction right now.

You guys, y 'all make it harder than everybody because every question you ask

is, what about Emmitt, what about him? I think we're all a little bit tired of

talking about the Emmitt situation, and that's not to say that I don't want him

in here because I want him in here as much as anybody. But if he's not here,

then I don't want to talk about it. We had our final offer, and finally Jerry

gets on the phone and tells Emmitt, your team needs you back, we need you back,

but this is all we're going to do.

So I remember calling Stephen.

I said, I've just gotten off the phone with him and his agent. And I said, it's

not going to happen. I mean, it was one of the tougher negotiations we've ever

had.

Hello again, everyone. I'm Frank Gifford, along with Al Mikes and Dan

And welcome to our first regular season telecast.

The Redskins and Cowboys kick off their 1993 season.

I found myself sitting at home in Pensacola, Florida, my parents, watching

Dallas Cowboys play the Redskins.

And I am livid. So instead of Emmitt Smith tonight, Washington takes a look

Derek Lassick, a rookie draft choice from the University of Alabama.

Second and six.

Aikman with wonderful protection. And then Derek Lassick simply dropped it.

they like to drop tickets.

You missed that too.

Cowboys lose.

And the Cowboys are all in one. You've got to wonder what Emmitt was thinking

watching this game tonight, wondering if his stock may be rising.

Are you prepared to sit out the year?

That's what I'd say. Are you prepared to do that?

I am.

I am. Because I think I will win this case.

Jimmy, what could Emmitt have done for this team?

They let the negotiators and the owners talk about Emmitt Smith. I want to talk

about my football team.

Welcome to Texas Stadium as the Buffalo Bills and the Dallas Cowboys meet again

today.

It's Lassen breaking into the play area for the first down, but he fumbles and

it's picked up by J .D. Williams of Buffalo.

And the Cowboys lose again.

Cowboys drop to 0 -2, Mike.

Jerry Jones would have to swallow a lot of pride at this point to allow the 0 -2

start to affect his bargaining position with Emmitt Smith, should he do it. They

need help. They need Emmitt Smith back. If he doesn't, he's making the biggest

mistake he's ever made in his life.

This definitely is not your Super Bowl -winning cowboy.

We're fighting a lot of things right now. We're fighting more than just the

itself.

I thought our guys were... Oh, boy.

You know, it just drove me absolutely damn crazy listening to this bullshit

about... Emmett, Emmett, Emmett.

I had beaten everybody to the dressing room.

And Charles comes in, and he says, we've got the greatest

running back in the world, and we're sitting here playing with a rookie.

We just won the damn Super Bowl. What is the problem? I didn't understand the

problem. You know, I was mad, and then next thing I know, my anger turned into

rage, and when that happened, I threw the helmet.

And this helmet sticks in the sheetrock right beside where I'm standing as he

comes in the room.

And I'll never forget saying, Charles, let's please don't do something that

of us can't get over here.

The helmet almost hit Jerry, so I almost got cut.

But Jerry signed Emmett the next week.

Good evening. Welcome to The Big Show. Along with Dan Patrick, I'm Mike Tirico.

A big night down in Big D, at least for a couple of Big Ds, that is. Down in

Dallas, the longest -running soap opera in the NFL finally over, or perhaps just

beginning, depending on how you look at it.

The contract reportedly worth $13 .6 million, making Emmitt what he wanted to

be, the highest paid runner in the game.

Earlier tonight, appearing with Jerry, the Jerry and Emmitt show played to a

packed house in rave reviews.

I'm glad you're getting this, Emmitt. Are you happy?

Very much. I am too.

The Cowboys lost leverage when we went 0 -2.

Me being away hurt the team.

So that became my leverage.

And I think my value speaks for itself.

Once he joined the team, I think everybody felt like, okay, now the year

You know, now we can get going.

Emmitt Smith gave up his 63 -day holdout.

This crowd realizing now the number 22 has entered the football game.

We put Emmett in there, and Emmett makes one little subtle cut.

Here he goes, his first carry of the year, Emmett Smith.

And Norv looks at me, and I look at him.

Looked over at Jim, and we just both smile.

He's back.

The Jimmy Johnson team has won their first of the year.

Eggman toss right to Smith. There's the Johnson block. First down to the plate.

The 16th dog.

First touchdown of the year for Emmett Smith.

22 yards for number 22. Running the motherfucking ball.

That's what it's all about right there.

Once we got Emmitt back on the field, we certainly started winning games.

The Cowboys have their swagger back now, so look out, the boys are back in town.

Dallas is once again a force to be reckoned with.

But beyond that, the power and the image.

Of the Dallas Cowboys was everywhere.

Blue, stars, everywhere.

Well, the Dallas Cowboys are America's team once again.

And they aren't just winning games, they're building superstars.

The Cowboys, once again, had the eyes and the interest of media all over the

country. The Dallas Cowboys are quickly becoming some of the most talked about

names in pro football.

Emmitt, Emmitt.

You can turn on the TV and see them on commercials.

Gotta run to McDonald's.

Doing brand deals. I'll make a wish.

TV shows.

What the hell is going on here? I've heard about you, Jerry.

Movies. Hey, Jerry. Enjoy what you're doing. The Cowboys are blowing up.

Blowing. I believe within myself that I was a giant.

We start to become like part of Hollywood.

And the Cowboys have even found support with Hollywood's rich and famous.

Okay, I'm signing you on the team.

You know, fame to me, it wasn't ever on my list of things that I wanted to

accomplish.

I just kind of took all of it with a grain of salt.

So I had all the baddest girls in the world at the time, all the country music

girls. I was like, man, come on, man. Now, women must just go fatty.

I thoroughly understood that all of those things of making something.

More entertaining and bigger than life. And welcome to the Jimmy Johnson Show.

That constant buildup of interest and attention.

The Super Bowl champion Dallas Cowboys. Dallas Cowboys. The Dallas Cowboys.

Dallas Cowboys. Dallas Cowboys. Dallas Cowboys. Dallas Cowboys. Dallas Cowboys.

Dallas Cowboys.

The Dallas Cowboys.

That's where the value is. Jerry Jones has found a winning formula on and off

the field.

And now the Dallas Cowboys have surpassed the New York Yankees to become

most valuable sports franchise in the world.

I want to make sure that it's a soap opera year -round.

What if you lose your virginity?

And the world's going to know that the Dallas Cowboys are your team.

Where are you headed?

Super Bowl.

Get in.

Hey,

nice deck.

Thanks. Nice shoes.

And next week, Dallas and the New York Giants playing for the NFC East title.

Hey, what's in that?

We all love the commercial.

Oh, boy.

That was real dust.

And a lot of takes.

For a second. How many?

Actually, about 15 or 20 tanks. I just had it in my teeth. I had it everywhere.

Dust.

All right, let's go now.

Let's go.

Let's go, let's go, let's go.

Let's be worried, baby. Let's be worried.

And here we are after starting for winter.

Last game of the season, fighting for home field advantage and a bye, and we

to win this game in New York.

Zero Hour is here at Giant Stadium as the Cowboys and the Giants square off in

game that means everything.

End of the second quarter, we're up 10 -0.

I'm taking off running.

My

shoulder

gets smashed between the ground and the guy falling on top of me.

And I felt a pop.

But he got a lot of yards on that carry, though. He's over 100, but he may be

out of the football game.

They're looking at it.

They finally say, you got a grade three separated show.

Now we're in the third quarter.

Giant score, cut the lead to six.

Michael coming in and everybody's coming in.

We need you in this game.

And go talk to Kevin and the trainers.

And so Kevin said, here's what we can do.

We're going to get two knee pads together. We're going to cut a donut,

donut out of them.

And we're going to strap it to your shoulder.

And he said, now just go ahead and just see what you can do.

I'm like, okay.

Every time I got hit, I could hear that.

All in my chest.

And I started reciting what my cousins used to say to us when we were kids.

If you can't play with pain, you can't play the game.

And I just kept reciting.

He gets another care.

And he gets up again in pain.

He's holding his arm.

I want the ball every time.

They tie up, and we're going to overtime.

Didn't even think about coming out the game.

They only have one arm, but they're still going to it.

Talk about your tough guys. There's one.

We're in field goal range, and

I come off the field. I can barely move my shoulder.

My head is down.

And all of a sudden... Here we go.

41 yards. Good snap. The hold is up. The kick's on the way.

Cowboys win!

What a great game.

How could a regular season end any better than this?

And that is a defining Cowboys win.

Cowboys win the division.

Cowboys win the NFC.

And they've got home field advantage all the way to the Super Bowl.

And Emmitt Smith, even in spite of missing those first two games of the

just won his third straight rushing title.

What an accomplishment.

All right, Gary, thanks very much. Right now we want to take you live to

Chicago. There is NFL expansion news.

ESPN's Andrea Kramer is standing by the Windy City, and she has it for us.

Andrea. Yes, thank you very much. And the NFL will be expanding for the first

time since 1976.

An announcement due in about five or ten minutes.

It's my pleasure to announce that the membership has selected Jacksonville as

the 30th NFL club.

Jacksonville had a new franchise, and they needed a new coach.

So they called me.

Is Jimmy Johnson going to stay with the Cowboys? Yes, he's under contract for

the next five years.

But that doesn't seem to mean much to the Jacksonville Jaguars.

The Jags are obviously very interested in Jimmy, but is Jimmy interested in

them? The reality of it is that, hey, of course guys are intrigued.

And of course I'm intrigued.

I've always tried to do things that were fun, that I enjoyed.

But after the first Super Bowl, things changed.

All of a sudden, Everybody in the organization saying, I need a raise or I

more accolades.

And then Jerry and I, you know, we started, you know, hollering about who

credit for what.

Then we started going different ways.

The controversial book, The Boys, is hot reading in Big D.

Bayless says that on two or three occasions last season, Johnson came

quitting. Jimmy just can't stand the fact, he's haunted by the fact, that

would get any of the credit at all for the football dynasty that is potentially

being built here.

It became clear and clear to me that Jimmy had next to no respect for

Jerry's football acumen.

And yet Jerry would not back off from day one. No, I am the president and

general manager of these Dallas Cowboys.

And this drove Jimmy over the edge crazy.

When we first went to the Cowboys, he was a businessman.

You know, I was the football guy.

Just the idea of an offensive guard or a defensive tackle, that wasn't his

expertise.

But he wants to be the guy on everything.

Jimmy has to be the guy.

If he does something, he wants that recognition.

That's important to him.

You could sense that there was a power struggle.

Who was in charge here and who wasn't in charge here?

I used to have on the front of my desk...

If you're willing to give others the credit, you'll conquer the world.

That was on the front of my desk for 20 years.

If you're willing to give others the credit, you can conquer the world.

And my understanding was, Jimmy and I, we were in this thing together.

We, we, together.

All claims for supremacy in the NFC come to a head today in Dallas.

After steamrolling the rest of the conference, it's down to a rematch of

year's title game.

The San Francisco 49ers and the Dallas Cowboys.

The winners advance to next week's Super Bowl, while the rest bid a sudden and

final farewell to the season.

The Cowboys and the 49ers have been the two best teams in the NFC all year. You

couldn't ask for anything more.

As we heard, Jimmy Johnson dominated the headlines with a brash, even by his

standard, prediction of victory.

Randy Galloway and WBAP. The day before the game, I was listening to the radio.

You know, they're talking about who's going to win the game. I said, well, no

big deal. I told Ryan Southall this.

And you can put it in three -inch headlines.

We will win the ball game.

We all thought, what in the hell did he just do?

The guys are, oh, shit.

Okay.

Let's go back them up.

I think we're going to beat their rear end, and we're going Super Bowl.

We heard what Jimmy said.

It fired us up.

Hey, we're the San Francisco 49ers. We're not going to back down.

We talked about this place being packed with emotion.

Look what happened.

I don't think in all my years I've ever seen that. I never have.

The guy that kind of started all that for the 49ers was Jerry Wright.

Things were obviously heated to start that game.

But the scuffle... That's my only

recollection of that NFC Championship game to this day.

I don't remember any of it.

In the third quarter, I took a helmet to the knee. It didn't look like much.

I've seen the replay of it.

Coming up for Aikman again.

It was more of a graze than anything else. Been hit a lot harder.

Down he goes. Double field was there first.

Whatever the blow was at just the right impact,

it was unlike anything

else I've ever gone through.

And Mark Stepnoski, he was in street clothes because he had blown out his

several weeks earlier.

And when I came off the field to the sidelines and saw Mark, I said, hey,

are you doing? Why aren't you in uniform?

And he was like, why aren't I in uniform? I haven't been in uniform in

weeks, you know.

So he went and got a trainer, and he said, you need to come check Troy. I

think he's right.

They put me in an ambulance and I was in the hospital overnight.

My agent, Lee Steinberg, came to the hospital with me.

I would ask him, what was the score?

How did I play?

A lot of questions over and over and over. And he got so tired of answering

questions that he started writing them out on a legal pad.

The next morning.

I got discharged from the hospital.

I wanted to watch the game.

So I went into the film room and I watched the NFC Championship game that

been played the day before.

And I played well.

Aikman going right to work.

You talk about great competitors and players and guys that have everything

going.

Troy Aikman's the guy.

What a throw by Aikman.

How did he get that ball to Harper?

Aikman could throw that thing perfectly.

Watching yourself play in a game and not having any memory of anything that

happened. There's no hotter player in the NFL right now than Troy Aikman.

It was crazy.

Missed touchdown.

Literally parted the Red Sea and walked on in with the storm.

They just beat us down like we didn't even belong out on that field with them.

Dallas Cowboys defense is manhandling.

Manhandling the 49ers.

And the Cowboys are just having fun now.

Dallas took us to town. Right now, the Cowboys have the 49ers just where they

want it.

And now it's been two in a row?

Final story, Dallas 38, San Francisco 21.

We cannot abide this.

Like, this cannot be. There is no high like a Sunday afternoon in a victory.

And you're going to the Super Bowl, and it doesn't get any better than that.

Yeah, they talking about my rope chain is a little tight.

And when I get a spell, man, I loosen it up a little.

Thanks.

They're back.

Oh,

the animals were loose, and they were on the prowl. The countdown is on. Five

days to the big bash, and Tuesday was the annual media blitz.

I feel fine now. I'm still just a little bit tired because I'm having a hard

time getting caught up on my sleep since I didn't sleep the night of the 49ers

ballgame. With Jimmy and Jerry, by the time we got to the Super Bowl, it became

apparent that there was some tension between the two of them.

And I had sensed that most of the season going back to the Emmett holdout.

Jimmy, can you paragraph your own reaction to Jimmy Jones?

Oh, yeah, this has been discussed, you know, at length for about five years

And I guess because we did not dispel the myth, everybody thought that we were

the best of friends socially, you know, away from the office, on and on. And our

lifestyles are completely different.

Oh,

I don't know.

Oh, who knows?

Okay? All right.

I hate to end it that way, but that's the way things go.

You know,

some of our early problems started in the 92 season.

He says there's going to be a camera in the draft room.

ESPN called and said, would you guys let us put cameras in the draft room?

I thought somebody might enjoy seeing every aspect of this thing.

And he said, you know...

When you're making a trade or when you're doing something, you'll reach

talk to me so we can go over it because the camera's going to be on us.

Now, that just didn't happen.

There was no acting in the draft room before any trade.

I discussed it with everybody in the room. And so I was involved in every

decision that was made.

It just kind of hit me wrong.

I wasn't in this thing for show.

During that 93 season, when I found out Jimmy was flirting with Jacksonville,

not only did that violate league rules and constitute tampering, but I also

thought that Jimmy was not loyal, and I couldn't handle the disloyalty.

I had taken my own risk having the Cowboys be Jimmy's first opportunity in

NFL, and that didn't sit right with me.

And then we've always had a big disagreement with the Herschel Walker

The Herschel Walker trade. It's going to go down in history as probably the most

single most successful trade at this point the Cowboys have ever made.

So whose idea was it to trade with the Walker?

Well, victory has a thousand fathers.

Defeat is an orphan.

And at times you have selective amnesia.

We've always had a little debate as to just exactly who and where the idea

of trading Herschel Walker was.

It's my recollection that I was out with the coaches on our morning jog, and

I told the guys, I said, listen, what about trading Herschel Walker?

I'll never forget when I was closing the purchase of the Dallas Cowboys.

I had some business with Tex Ram. He was general manager.

And one of the first things out of his mouth, he said, we really have one great

player. You might consider trading him.

What the confusing thing was in this case, the owner is the GM.

So the issue became with people about who could call the shots.

The contract spells it out.

When I went to the Cowboys, we put in my contract that I would be in charge of

drafting, trading players, and I'd have total responsibility for that. And

nothing could be done without my prior approval.

None of Jimmy's agreements ever gave him any authority to draft anybody.

He had no authority in the draft.

I hate it when he misinterprets.

The facts.

I have never, on any circumstances, confused who had the right

to make the call.

Ultimately, I made those decisions.

The JJ boys, Jimmy and Jerry, have been a bit of a sideshow here in Atlanta this

week. Probably the two most sought -after and quotable personalities here

days leading up to the Super Bowl. Our Bob Costas was able to sit down with

of them together.

Is the problem more one of ego, stepping into each other's spotlight, or is it a

problem with a flawed working relationship?

Jerry, you told Frank DeFord, I'll tell you what, I could coach this team. I

could coach the blank out of this team.

Jimmy, do you respect his football knowledge?

Yeah, I respect Jerry's football knowledge as an owner and as somebody

loves the game. But you don't respect him as an equal.

then I'm inferring to you in terms of football knowledge and judgment.

You know, I know, because I have spent 30 years, you know,

learning what I know right now.

Hey, I feel good when I'm around Jimmy. One of the reasons I feel good is

because I've got a lot of confidence in him. If Jimmy, in any way, personality

-wise, was so offensive to me that I couldn't live with it... then we'd make

changes. And occasionally I do get offensive.

If I didn't know better, I would think one of those guys is lying.

But since I know better, I know both of them are lying.

Welcome to Super Bowl XXVIII.

There we were

in Atlanta.

For the Super Bowl.

Second year in a row.

And much to the country's dismay.

We have to pay the bills.

Again.

It's not the Super Bowl pairing America apparently hoped for, but the Buffalo

Bills and the Dallas Cowboys are headed for a rematch. After we lost three, just

lost one to the Cowboys, that whole offseason negativity was really strong.

In Buffalo, the people and their team are intertwined. It's a symbiotic

relationship marked by failure and hell -bent on redemption.

In Buffalo, they were calling it the world against the bill. I don't think

anybody wanted this back to another Super Bowl. There has to be a way to

them from going back. Even if they win the AFC, I think it would be for the

of pro football. But I tell you what we're going to do. We're going to piss

everybody off. Let's go back to 4 -4.

When it comes to the bills, one question might be steady. You guys going 0 -4?

No, when you're a loser in the Super Bowl, you're a loser. And until you win,

you're a loser. And when you are a three -time loser, the Buffalo Bills will

need a decompression chamber before this game.

Everyone not wanting you to succeed does create a us -against -them mentality,

and I actually think that type of mentality spurs the team on to be

we're pissed off, man.

No doubt about it. Pissed off to the highest of positivity.

You think we just came in as a lose?

No. Okay, so ask me that damn question. That's stupid.

That's stupid.

Well, the Buffalo Bills today is a chance to escape the demons of past

Bowl failures. It is possible that the Bills could win this matchup. Remember,

it did happen once before this season. If you think this will just be a repeat

of last year's matchup, don't forget that the Bills have something extra this

year.

A thirst for revenge.

Only Buffalo is going to win it. Dallas is going down.

We got off to a good start to open the game. But

it was

obvious after about four or five plays.

Something was off.

It's true we called the plays, but glassy eyes.

And one was curious as to how Aikman would take that first solid hit after

concussion a week ago.

Now, he had been in the hospital just one week before.

One week is asking a lot.

That time in the league, people were just starting to pay attention to the

-term ramifications of concussions.

Nobody ever suggested that maybe I shouldn't play.

Clearly, I just could not get things going.

Incomplete!

This hasn't been a smooth start for the Dallas Cowboys. They've struggled a

great deal.

This is Johnson. Looks very concerned.

Troy was not sharp.

Troy

Aikman

doesn't make many bad choices. That's one of the worst he's made.

In the two Super Bowls he's played, it is one.

But Buffalo, with Jim Kelly and Thurman Thomas, they were coming on strong.

Thomas breaks over.

45 and ever. It gets him out of bounds.

I was confident going in as I ever was. Jim Kelly off to a great start. 13 for

16.

127 yards.

We want to win it for the South. We want to win it for the family. We want to

win it for the city.

We're going to win. Kelly is the key. He is in total control of this offense.

It's Thomas. Thomas takes that.

Buffalo got the upper hand on us. They really did.

We couldn't believe it.

A mild surprise at the intermission. Bills leading the defending champion,

Dallas Cowboys, 13 -6.

Come out here, we got to come out here.

The Cowboys have only been behind at halftime twice this year, and they lost

both of those games. One of those was against the Buffalo Bills. I'm spotting

trend here.

Everybody in this world from the day they are born to the day they die, they

want to be the best at something.

They want to be the best doctor. They want to be the best lawyer.

They want to be the best football coach.

They want to be the best quarterback.

And I told the team, I said, you've got an opportunity to tell the world that

you are the very best.

And no doubt in my mind, you're fixing to kick the living shit out of this

front.

Because you're the best.

Inside the locker room, Jimmy gave one heck of a halftime speech.

Man, they opened them doors.

We came out.

Team was on fire.

Dallas certainly has the weapons to get back in this football game. They have

not performed well at all.

But in the case of the Buffalo Bills, they have the opportunity now. Can they

take advantage of it?

They've been in this spot before.

Let's go, Buffalo!

We're down by seven, but history has shown us that the Bills have the

to fall apart.

Side hand off to Thomas, and he's knocked down in a buckle.

The Cowboys pick it up, and here comes James Washington.

For the 30, for the...

James Washington returns at 46 yards.

Untouched. Nobody even got close to touching me on the biggest stage in the

biggest game.

I was in a zone. The Dallas defense has spurred quickly here in the second half.

A new game at 13.

Lots of time, guys. Keep recording.

This is a dangerous drive for the Buffalo Bills.

Come on, Jimbo!

Dallas, with that defensive score, it picks up their spirits, and they know

to take advantage of opportunity.

And Kelly in trouble, and Jimbo brings them down. The first sack of the game

Dallas. The Cowboys' defense has responded to the charge of Timmy

First possession in the second half.

Troy's not at his very best.

And so North calls a run and play.

Power right.

And Emmett says, hey, North, turn me loose, let me go.

I say, you got it, babe.

And here comes Emmett, ripping through across the 46.

Boom, pick up about four or five.

Smith again, like a different pack in the second half.

Boom, picks up a first down.

They called the same running player.

Well, Jeff Gallows has found something here.

Boom, kicked up more.

Smith again.

Smith again.

Smith again.

What's happening here, Hank? Does anybody else get to touch this thing?

He called six straight running players.

Smith, his emotions driving him. Just solid rock inside that uniform.

And we just gasped, gasped.

Kelly pacing the sidelines.

hoping the defense can hold.

Buffalo is in champs. They don't know what to do.

Emmitt breaks a tackle.

Ten, five, touchdown.

Almost single -handedly, Emmitt Smith goes downfield, defying the defense 61

yards on that drive.

$20 to $13.

And that momentum's shit.

The Cowboys now have just completely turned this game around in the second

We regained control of the game and kept doing it.

Uh -oh, down goes Kelly Jones with a sack.

He is drilled for a four -yard loss by Woodson, 28.

It's absolutely hammered right on his Easter.

And for Buffalo, when you don't win these games, and that is your history,

doesn't take a lot for the players to say, but it's just not meant to be.

Intercepted! James Washington again!

Washington was just sitting back there, hoping somebody would throw his leg.

At the close time, they start to celebrate on the Dallas sideline.

Jimmy Johnson and Jerry Jones are going to be dangerous, together.

Here's the bucket.

Oh, tough to miss that here.

Hey, you can do whatever you want to now.

Back to back, baby. Back to back, baby.

Cowboys back to back in the hat.

Hold your breath, everybody.

Fourth and goal at the one.

Left.

Mitch left the Smith.

Left from Justin.

Hunt down Emmitt Smith.

The game is over, and the Cowboys reign supreme.

30 -13 Dallas.

The Dallas dynasty is real.

Abbott Smith has been named Super Bowl Most Valuable Player.

And for Buffalo, this is a part of history they did not want their name

to.

Four straight Super Bowl losses.

It was heartbreak.

I never got the feeling of being in the locker room and winning the Super Bowl.

I don't know what that feeling would be like. I'm sure it would be awesome.

I thank God right now.

Thank God.

Hell yeah.

Back to back, baby.

Back to back, baby.

This is possible because a man has given everything that he could give, not

talking about Jimmy, since we came here. And his spirit and his effort is

reflected in the way these players play.

But, Jerry, I think everybody's kind of gotten a kick out of Jimmy and Jerry and

thinking that we were at each other's throats.

When you win these kind of things, the only thing you're going to do at each

other's throat is hug it.

All right, gentlemen, thank you very much again for your time. Go enjoy the

celebration. We will be back to talk to you.

We had had enormous success, two Super Bowls back -to -back.

But I'm more disciplined when it's a bad time and a challenging time

than I am when we're getting pats on the back.

When we're on top of the world and everything's going good and you've just

the Gold Cup.

And I'm liable to break the damn thing.

There's more than just spring training going on in Florida.

The NFL meetings are underway in Orlando.

We're covering the NFL owners meetings in Orlando.

It's a party.

It's just a party. All the coaches, general managers, owners, their wives,

officials, media.

They had a dinner function the NFL put on in Orlando at Disney World.

And we're sitting there just having a drink.

There was North Turner and his wife, me and my wife.

Rhonda and Jimmy were sitting there, and Jerry came over, and obviously they had

something to drink. We both had something to drink.

The night as I remember it, it was a glancing by chance meeting.

They were familiar faces.

So I raised my glass that I was walking with and said, here's to our Super Bowl

win. So I grab my drink, and everybody grabs their drink, and we start putting

it up to toast Jerry.

And we look, and Jimmy's sitting there basically with his arms folded,

and there's no toast.

One of the advantages of knowing someone,

for years and years and years, is you often can communicate

with nothing but eyes.

No word has to come out, but you're talking to me, baby.

We're talking.

At the bar that night, there was a large gathering of a lot of NFL media, and

Jerry sat down with us.

He was clearly aggravated and frustrated about something, mad even.

But we decided the night's over, time to leave.

And after walking past Jerry's table, Jerry grabs a fistful of my pants leg

he says, don't leave now.

And I said, why not? And he said, you'll miss the story of the year. And I said,

what's the story of the year?

And he said, I'm going to fire that motherfucker, Jimmy Johnson, that

son of a bitch.