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These are the user uploaded subtitles that are being translated: 1 00:00:00,210 --> 00:00:05,490 OK so in the last lecture I introduce you to obol and I'm sure you can already see how powerful and 2 00:00:05,490 --> 00:00:10,770 exciting that product is and how you desperately want to get clicking and adding all kinds of products 3 00:00:10,770 --> 00:00:11,610 to your site. 4 00:00:11,610 --> 00:00:14,250 It makes it so so easy. 5 00:00:14,370 --> 00:00:19,530 But before you dive in big time I want to just you know a word of warning. 6 00:00:19,530 --> 00:00:24,540 Basically I wanted to use it but I don't want to forget the golden rules. 7 00:00:24,690 --> 00:00:27,200 Now let me just tell you something. 8 00:00:27,210 --> 00:00:29,910 Basically these products are. 9 00:00:30,070 --> 00:00:31,020 They're amazing. 10 00:00:31,020 --> 00:00:36,510 You know it's so easy these days to create an e-commerce store with these tools that are so easy to 11 00:00:36,510 --> 00:00:40,820 use you know the big advantage is that they are super easy to use. 12 00:00:41,070 --> 00:00:46,130 But in some ways the downfall is also that they are super easy to use. 13 00:00:46,140 --> 00:00:49,350 Now let me just explain what I'm talking about. 14 00:00:49,350 --> 00:00:56,420 Is that so many people who get into e-commerce they see how simple it is to set up a store. 15 00:00:56,430 --> 00:01:02,640 You've seen that use they've seen how easy it is to go on a Web site like Express and pick products 16 00:01:02,700 --> 00:01:08,280 and load up their store with hundreds or maybe thousands of products because they believe that's basically 17 00:01:08,370 --> 00:01:12,070 all we're doing here is filling up a store with tons and tons of products. 18 00:01:12,420 --> 00:01:18,570 And then what they do is they go to Facebook or whatever and they do some very poor targeted advertising. 19 00:01:18,570 --> 00:01:19,620 OK. 20 00:01:19,760 --> 00:01:24,410 And I'm going to teach you how to do it properly later on but they do some very poor targeted advertising 21 00:01:24,420 --> 00:01:26,020 they spend a ton of money over there. 22 00:01:26,310 --> 00:01:30,000 And the whole thing fails the whole thing fails. 23 00:01:30,120 --> 00:01:34,750 Then they give up then they go on YouTube or make you know a video about how terrible it all is. 24 00:01:34,950 --> 00:01:38,910 And dropship doesn't work and Shopify doesn't work and this doesn't work and you know all this kind 25 00:01:38,910 --> 00:01:40,180 of stuff the fault. 26 00:01:40,230 --> 00:01:43,080 It's got nothing to do with the system. 27 00:01:43,080 --> 00:01:44,870 It's just the fault with them. 28 00:01:44,880 --> 00:01:48,470 Now this course is all about doing it properly. 29 00:01:48,500 --> 00:01:53,270 I'm giving you a ton of experience here as well as the Course itself. 30 00:01:53,340 --> 00:01:57,860 And you know please please please take my advice on. 31 00:01:58,020 --> 00:02:01,410 Now the way you can avoid that sort of disaster. 32 00:02:01,440 --> 00:02:05,430 Now it's not spelled out is to. 33 00:02:05,430 --> 00:02:09,920 First of all think about the Golden Rose that I gave you. 34 00:02:09,920 --> 00:02:13,690 So let's go back to that slide quickly to remind ourselves. 35 00:02:13,890 --> 00:02:15,220 So here we go. 36 00:02:15,370 --> 00:02:17,070 This was the slide deciding what to sell. 37 00:02:17,070 --> 00:02:20,000 These are the kind of what I call my golden rule throughout this course. 38 00:02:20,040 --> 00:02:22,070 So there was the price point and what solid. 39 00:02:22,100 --> 00:02:26,880 How is it not too Heavy's not too fragile are the good quality images. 40 00:02:26,880 --> 00:02:30,490 Are you avoiding branded products can't be found at Wal-Mart. 41 00:02:30,630 --> 00:02:36,660 Does it solve a problem or cater to a passion and has that supplier take the various boxes that we need. 42 00:02:36,660 --> 00:02:41,370 Now all these are simple rules but when you dive into something like overload it's so easy just to click 43 00:02:41,370 --> 00:02:44,610 on products and forget about all this kind of stuff. 44 00:02:44,820 --> 00:02:50,550 So please when you are using overblow you know write these down or print a slide out or whatever you 45 00:02:50,550 --> 00:02:56,190 need to do and keep it to one side keep it next to you so that every time you look at that products 46 00:02:56,220 --> 00:02:57,490 those products you think of. 47 00:02:57,600 --> 00:03:01,760 Do they fit these particular golden rules. 48 00:03:02,010 --> 00:03:02,500 Yeah. 49 00:03:02,610 --> 00:03:04,170 It's going to help you massively. 50 00:03:04,170 --> 00:03:12,140 Please don't forget that at the same time also do not just load up hundreds and hundreds of products. 51 00:03:12,150 --> 00:03:17,580 In fact if you're sifting through carefully and going through these golden rules you know it'll take 52 00:03:17,580 --> 00:03:18,870 you a long time to do that. 53 00:03:18,870 --> 00:03:23,060 It's not just click click click click click like that all the time you think about each one. 54 00:03:23,400 --> 00:03:27,170 I'm talking about maybe adding 10 or 20 products Max. 55 00:03:27,240 --> 00:03:29,530 At this stage absolute max. 56 00:03:29,820 --> 00:03:34,690 Particularly when you're just starting out there's no need to go any more than that you see how easy 57 00:03:34,690 --> 00:03:36,880 it is to come back and eyeball stuff you want to. 58 00:03:37,080 --> 00:03:39,120 But there really is no need. 59 00:03:39,120 --> 00:03:43,650 Now I'm going to go back into oberl right now because there's a couple more things I want to say to 60 00:03:43,650 --> 00:03:46,960 you before you start really getting into it. 61 00:03:47,880 --> 00:03:48,790 So what am I talking about. 62 00:03:48,810 --> 00:03:54,930 Well I'm talking about the fact that overload takes absolutely everything from Ali as you have seen 63 00:03:55,440 --> 00:03:59,270 now that creates a problem which many people ignore. 64 00:03:59,310 --> 00:04:00,000 All right. 65 00:04:00,060 --> 00:04:02,280 And I can demonstrate that very very quickly. 66 00:04:02,280 --> 00:04:04,230 So here we are on this dog panda. 67 00:04:04,230 --> 00:04:09,520 Now I want you to come up with succinct product names the punchy product names. 68 00:04:09,560 --> 00:04:15,120 Now the proposal here is dog paws small pendant clavicle necklace women go necklace jewelry statement 69 00:04:15,570 --> 00:04:19,360 pendant charm chain Chokher x x. 70 00:04:19,740 --> 00:04:24,930 I mean it's crazy right now it seems obvious that you would change that but you'd be amazed at how many 71 00:04:24,930 --> 00:04:27,850 people just simply click on push to shop and be done with it. 72 00:04:27,960 --> 00:04:33,030 And the shop looks rubbish and it makes me so sad because they spent so much time building the shop 73 00:04:33,270 --> 00:04:38,160 and then put no thought together when it actually comes to using a blow to actually bring the products 74 00:04:38,190 --> 00:04:38,950 in. 75 00:04:39,480 --> 00:04:42,920 Let's also then have a look at the description in the same vein. 76 00:04:43,110 --> 00:04:47,090 You know we talked about selling the benefits not the features. 77 00:04:47,260 --> 00:04:53,580 Well here again we have a whole load of meaningless stuff from Ali so you want to basically update all 78 00:04:53,580 --> 00:04:58,070 of this in the way I taught you with the question and then the bullet points. 79 00:04:58,110 --> 00:05:04,880 Now let's go to variants now here it's pulled in all variants in fact but you can actually see really 80 00:05:04,910 --> 00:05:06,870 there are only two. 81 00:05:07,010 --> 00:05:11,290 And the difference is because there's some sort of skew here this is the stock keeping units and from 82 00:05:11,300 --> 00:05:13,910 Opelousas point of view it's done a perfect job. 83 00:05:13,970 --> 00:05:16,900 But that's not what you want on your site. 84 00:05:16,920 --> 00:05:21,380 You know basically I need to remove this one and remove this one. 85 00:05:21,500 --> 00:05:22,070 OK. 86 00:05:22,190 --> 00:05:23,540 And you'll see that a lot. 87 00:05:23,540 --> 00:05:27,280 The variants that go on your site will not be exactly as you want them. 88 00:05:27,470 --> 00:05:35,590 Let's go to images now it's pulled in every single image and actually to be honest this is not bad. 89 00:05:35,800 --> 00:05:40,420 But sometimes you will see images that have almost no bearing at all to the product because they just 90 00:05:40,420 --> 00:05:42,550 happened to be on the page. 91 00:05:42,550 --> 00:05:46,630 So the message here is you need to go through each of these things. 92 00:05:46,630 --> 00:05:54,520 Product Description the variance and the images make sure that it all looks good before you finally 93 00:05:54,580 --> 00:05:56,980 push it to the shop. 94 00:05:56,980 --> 00:05:58,600 So that's exactly what I'm going to do. 95 00:05:58,630 --> 00:06:02,640 I'm going to tidy this up and I'm going to show you exactly what I've done in a sec. 96 00:06:03,120 --> 00:06:03,460 OK. 97 00:06:03,460 --> 00:06:04,500 So let's see what I've done. 98 00:06:04,570 --> 00:06:11,920 Well I just changed the title to dog Paul pendant with a necklace and I put it into my necklaces collections 99 00:06:12,790 --> 00:06:15,220 for the description I take in all that rubbish out. 100 00:06:15,250 --> 00:06:19,600 And I said Is there a better way to show your love of dogs than some bullet points. 101 00:06:19,660 --> 00:06:25,370 And then I put in my limited availability that we talked about as well for my variance. 102 00:06:25,390 --> 00:06:30,570 I did what I said before where I basically checked off one of the gold and one of the silver and I set 103 00:06:30,580 --> 00:06:31,330 the prices here. 104 00:06:31,330 --> 00:06:38,600 So I got a full price of $25 and a sale price of 1999 and I kept that the same for both those Varians 105 00:06:39,160 --> 00:06:40,250 and for the images. 106 00:06:40,270 --> 00:06:42,130 In fact I didn't touch anything. 107 00:06:42,130 --> 00:06:43,790 I just kept them all like that. 108 00:06:43,840 --> 00:06:46,420 I'm pretty happy with as it is now. 109 00:06:47,500 --> 00:06:50,990 I had to change quite a bit on that one and it will vary with each product. 110 00:06:51,010 --> 00:06:53,110 Sometimes you hardly need to change anything. 111 00:06:53,130 --> 00:06:53,510 The time. 112 00:06:53,530 --> 00:06:55,430 You'll need to change an awful lot. 113 00:06:55,540 --> 00:07:01,920 But the message is you will always need to do some things so don't just blindly click on push to shop. 114 00:07:02,110 --> 00:07:04,490 I think you've probably got that message by now. 115 00:07:04,750 --> 00:07:06,090 But I am now happy with this. 116 00:07:06,160 --> 00:07:08,560 So I am going to click on push to shop 117 00:07:11,680 --> 00:07:14,950 OK you say it's out disappeared from the list. 118 00:07:14,950 --> 00:07:17,650 And what it does it puts it into my products. 119 00:07:17,670 --> 00:07:20,890 So if I click on this you'll see the dog poop pendant there of course. 120 00:07:20,890 --> 00:07:27,130 And if I return to my admin system you'll see it's been immediately added to my product list. 121 00:07:27,130 --> 00:07:33,040 Now I do a final check by going into the actual product itself and give it the once over. 122 00:07:33,040 --> 00:07:37,890 So the title is good the description is exactly as I put it in. 123 00:07:37,960 --> 00:07:39,840 It's gone into the right collection. 124 00:07:39,880 --> 00:07:46,480 The images are the ones I selected and the variants are all good or are they because actually I made 125 00:07:46,480 --> 00:07:47,350 a mistake on purpose. 126 00:07:47,350 --> 00:07:52,600 Back on Tobler because I wanna make you really cute be aware of things that can go wrong because what 127 00:07:52,600 --> 00:07:55,390 we have for the variants is gold silver and china. 128 00:07:55,390 --> 00:08:00,580 So you know I wasn't paying attention that way back then and is picked up China because it has this 129 00:08:00,640 --> 00:08:02,080 ships from thing here. 130 00:08:02,140 --> 00:08:02,760 Now we're going at it. 131 00:08:02,770 --> 00:08:04,040 This is very very straightforward. 132 00:08:04,060 --> 00:08:09,580 All I have to do is click on options and then hear where I've got the metal colors as the variations 133 00:08:10,030 --> 00:08:11,860 and the ships from China. 134 00:08:12,040 --> 00:08:20,420 Let's just take that out and click on Save and now it looks how I want it to look acase are all looking 135 00:08:20,420 --> 00:08:21,460 very good. 136 00:08:22,010 --> 00:08:29,120 So let's just do a final check and make sure it all looks good on the site by clicking on view and there 137 00:08:29,120 --> 00:08:29,580 we have it. 138 00:08:29,630 --> 00:08:33,640 The image is everything we talked about metal color can change. 139 00:08:33,770 --> 00:08:37,820 It's on sale at 1999 and everything looks great. 140 00:08:37,850 --> 00:08:39,760 So I really hope you enjoyed that tour. 141 00:08:39,770 --> 00:08:43,100 Oh blow and I really hope you've taken onboard those tapes. 142 00:08:43,100 --> 00:08:45,670 I've given you so the message is clear. 143 00:08:45,710 --> 00:08:47,680 I hope it's an amazing product. 144 00:08:47,690 --> 00:08:50,720 Definitely use it but use with caution. 14680