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These are the user uploaded subtitles that are being translated: 1 00:00:00,600 --> 00:00:05,820 So in this lecture I want to talk about images because to create a really great looking site you do 2 00:00:05,910 --> 00:00:11,430 need to put up some great images you know take some time to really think about what those images are 3 00:00:11,430 --> 00:00:13,200 going to be on your site. 4 00:00:13,320 --> 00:00:19,290 A site that looks a bit rubbish is going to drive away traffic very very quickly and all your hard work 5 00:00:19,350 --> 00:00:20,510 will be wasted. 6 00:00:20,520 --> 00:00:23,460 A site that looks great is clearly going to draw them in. 7 00:00:23,490 --> 00:00:28,650 Now I know that's really obvious but it's surprising how often that gets overlooked. 8 00:00:28,650 --> 00:00:33,180 So what I want to do here is just show you some sites where you can get images that you have to pay 9 00:00:33,180 --> 00:00:33,600 for. 10 00:00:33,690 --> 00:00:37,980 But also as you repleat to know plenty where they are for free. 11 00:00:38,010 --> 00:00:40,290 So let's start with the paying sites. 12 00:00:40,290 --> 00:00:45,670 Now the big ones I guess are this one here that I'm on at the moment which is called a stock photo. 13 00:00:45,810 --> 00:00:49,810 So let's just imagine that we were in the dark sector for example. 14 00:00:49,920 --> 00:00:56,370 And I just typed in dog here it presents with some beautiful images related to dogs and there will be 15 00:00:56,400 --> 00:00:58,510 thousands and thousands of these. 16 00:00:58,590 --> 00:01:01,350 If I were to continue to scroll down the page you'd see what I mean. 17 00:01:01,350 --> 00:01:06,540 But basically this is a great site for getting some really really nice images. 18 00:01:06,540 --> 00:01:11,210 Now you're probably looking at something like five to ten dollars per image. 19 00:01:11,220 --> 00:01:15,990 Now you might think that's a lot but in fact you're probably only going to use a handful of images on 20 00:01:15,990 --> 00:01:20,560 your site any one time so you may be looking at maybe investing if you were to go down this route let's 21 00:01:20,580 --> 00:01:26,490 say $20 you ought to have four really great images on your site and you might consider that to be a 22 00:01:26,490 --> 00:01:29,850 really good investment now as well as our stock photo. 23 00:01:29,880 --> 00:01:36,330 We have Shutterstock which is a very similar concept so let's just type dog in here for example. 24 00:01:36,450 --> 00:01:38,400 And again an endless selection. 25 00:01:38,400 --> 00:01:44,470 Yeah 1.8 million dog stock photos eighteen thousand pages so clearly we want to start refining that 26 00:01:44,760 --> 00:01:50,250 but those two sites really have a limitless number of images that you can pay for. 27 00:01:50,550 --> 00:01:53,470 So let's imagine that you don't want to pay for images. 28 00:01:53,550 --> 00:01:55,670 So let's have a look and see what we can do there. 29 00:01:55,830 --> 00:02:00,330 Well the first place we can go to is Google now on Google I can type in dog 30 00:02:04,110 --> 00:02:08,560 and I can go to images and here I have a load of images. 31 00:02:08,590 --> 00:02:13,050 But you need to be careful because very often these images are copyrighted. 32 00:02:13,050 --> 00:02:18,750 So if he were to take them and use them on your site you may well have a problem later down the road. 33 00:02:18,750 --> 00:02:22,000 You know probably the worst thing would be to be asked to take them off your site. 34 00:02:22,020 --> 00:02:26,330 But if you built a brand around a particular image and then later on they asked you to remove it. 35 00:02:26,400 --> 00:02:28,680 That would be really really annoying. 36 00:02:28,680 --> 00:02:32,120 So why not just avoid that whole thing in the long run. 37 00:02:32,340 --> 00:02:37,110 But it's not all lost for Google because up here I have an additional filter called usage rights in 38 00:02:37,140 --> 00:02:42,780 if I click on or I get various options I got labeled for reuse with modification label for use labels 39 00:02:42,780 --> 00:02:44,460 for noncommercial reuse. 40 00:02:44,460 --> 00:02:46,080 And then again another noncommercial. 41 00:02:46,080 --> 00:02:47,640 Now we are commercial right. 42 00:02:47,640 --> 00:02:53,070 We're building out a business if you want to really on the safe side you would select labeled for reuse 43 00:02:53,100 --> 00:02:55,750 in other words you can reuse any of these images. 44 00:02:55,980 --> 00:03:02,050 And quite frankly you are going to find many many great images here for your use. 45 00:03:02,100 --> 00:03:07,920 Now the disadvantage having said all that with Google is that you often struggle to find the image the 46 00:03:07,920 --> 00:03:10,080 size and quality that you want. 47 00:03:10,080 --> 00:03:14,280 You know that's the big advantage with those paying sites that I just showed you in fact with the paying 48 00:03:14,280 --> 00:03:18,960 site you'll get images in various different formats but here that's not the case. 49 00:03:18,960 --> 00:03:23,040 You know it's pulling images off the internet so what you see is what you get. 50 00:03:23,040 --> 00:03:27,150 Which can be frustrating but that's a little bit of research and a little bit of looking around. 51 00:03:27,150 --> 00:03:31,910 You can often find a really good image to use for your site. 52 00:03:32,130 --> 00:03:37,050 Now if you don't want to use those paying sites and you don't want to use Google then I'm not quite 53 00:03:37,050 --> 00:03:42,930 done yet because in the next lecture I'm giving you a list which I hope is a pretty exhaustive list. 54 00:03:42,930 --> 00:03:47,510 In fact of Web sites that have royalty free images. 55 00:03:47,610 --> 00:03:53,190 In other words you can go to those sites you can search for images and you can be 100 percent certain 56 00:03:53,190 --> 00:03:56,980 that you can use those without a problem in the future. 57 00:03:57,270 --> 00:04:02,220 So I really hope from what I've just shown you here and also in the next lecture are going to be able 58 00:04:02,220 --> 00:04:06,160 to find some really really cool images for your business. 6678