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So in this lecture I want to talk about images because to create a really great looking site you do

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need to put up some great images you know take some time to really think about what those images are

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going to be on your site.

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A site that looks a bit rubbish is going to drive away traffic very very quickly and all your hard work

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will be wasted.

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A site that looks great is clearly going to draw them in.

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Now I know that's really obvious but it's surprising how often that gets overlooked.

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So what I want to do here is just show you some sites where you can get images that you have to pay

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for.

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But also as you repleat to know plenty where they are for free.

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So let's start with the paying sites.

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Now the big ones I guess are this one here that I'm on at the moment which is called a stock photo.

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So let's just imagine that we were in the dark sector for example.

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And I just typed in dog here it presents with some beautiful images related to dogs and there will be

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thousands and thousands of these.

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If I were to continue to scroll down the page you'd see what I mean.

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But basically this is a great site for getting some really really nice images.

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Now you're probably looking at something like five to ten dollars per image.

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Now you might think that's a lot but in fact you're probably only going to use a handful of images on

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your site any one time so you may be looking at maybe investing if you were to go down this route let's

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say $20 you ought to have four really great images on your site and you might consider that to be a

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really good investment now as well as our stock photo.

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We have Shutterstock which is a very similar concept so let's just type dog in here for example.

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And again an endless selection.

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Yeah 1.8 million dog stock photos eighteen thousand pages so clearly we want to start refining that

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but those two sites really have a limitless number of images that you can pay for.

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So let's imagine that you don't want to pay for images.

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So let's have a look and see what we can do there.

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Well the first place we can go to is Google now on Google I can type in dog

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and I can go to images and here I have a load of images.

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But you need to be careful because very often these images are copyrighted.

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So if he were to take them and use them on your site you may well have a problem later down the road.

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You know probably the worst thing would be to be asked to take them off your site.

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But if you built a brand around a particular image and then later on they asked you to remove it.

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That would be really really annoying.

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So why not just avoid that whole thing in the long run.

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But it's not all lost for Google because up here I have an additional filter called usage rights in

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if I click on or I get various options I got labeled for reuse with modification label for use labels

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for noncommercial reuse.

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And then again another noncommercial.

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Now we are commercial right.

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We're building out a business if you want to really on the safe side you would select labeled for reuse

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in other words you can reuse any of these images.

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And quite frankly you are going to find many many great images here for your use.

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Now the disadvantage having said all that with Google is that you often struggle to find the image the

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size and quality that you want.

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You know that's the big advantage with those paying sites that I just showed you in fact with the paying

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site you'll get images in various different formats but here that's not the case.

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You know it's pulling images off the internet so what you see is what you get.

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Which can be frustrating but that's a little bit of research and a little bit of looking around.

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You can often find a really good image to use for your site.

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Now if you don't want to use those paying sites and you don't want to use Google then I'm not quite

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done yet because in the next lecture I'm giving you a list which I hope is a pretty exhaustive list.

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In fact of Web sites that have royalty free images.

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In other words you can go to those sites you can search for images and you can be 100 percent certain

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that you can use those without a problem in the future.

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So I really hope from what I've just shown you here and also in the next lecture are going to be able

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to find some really really cool images for your business.