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These are the user uploaded subtitles that are being translated: 1 00:00:00,210 --> 00:00:04,500 So for these next few lectures we're going to put together some essential pages that every single story 2 00:00:04,500 --> 00:00:07,650 needs and we're going to start with the Contact Us page. 3 00:00:07,690 --> 00:00:10,670 Now you might want to do a Contact Us page and and about us page. 4 00:00:10,680 --> 00:00:11,620 It's entirely up to you. 5 00:00:11,640 --> 00:00:13,130 Or you might want to combine them. 6 00:00:13,230 --> 00:00:15,920 And in fact that's the preferred way that I do it. 7 00:00:15,960 --> 00:00:26,000 So to add a page just go down to online store click on pages and then simply add page now because this 8 00:00:26,000 --> 00:00:26,750 is the first time. 9 00:00:26,870 --> 00:00:29,340 I just want to show you how this is set up on Shopify. 10 00:00:29,600 --> 00:00:31,330 So you have your page title here. 11 00:00:31,610 --> 00:00:35,960 You have your content of your page and then down here at the bottom we have the search engine listing 12 00:00:35,960 --> 00:00:41,560 pre-WWII which is simply what would show up in the google or yahoo or whatever rankings. 13 00:00:41,870 --> 00:00:45,820 So if we go back at the top here my title this time is going to be very straightforward. 14 00:00:45,890 --> 00:00:47,950 Just simply contact us. 15 00:00:48,380 --> 00:00:54,380 Now here you have all these icons OK all kinds of things you can do pointing click to create a really 16 00:00:54,440 --> 00:00:56,210 good looking Contact Us page. 17 00:00:56,450 --> 00:00:58,750 And I really encourage you to do that. 18 00:00:58,790 --> 00:01:04,550 And the reason being is that so many people miss this opportunity to connect with their potential customer. 19 00:01:04,550 --> 00:01:09,020 Now I do a lot of Web site reviews and often the Contact Us page just says something like please contact 20 00:01:09,020 --> 00:01:09,550 us out. 21 00:01:09,590 --> 00:01:13,790 And then an e-mail address but that's a missed opportunity because you really want to take this moment 22 00:01:13,790 --> 00:01:19,060 to connect with your potential customer and the way you do that is you tell your story. 23 00:01:19,070 --> 00:01:21,700 You know tell them why you're starting this e-commerce store. 24 00:01:21,770 --> 00:01:23,970 Tell them a little bit about where you live. 25 00:01:24,080 --> 00:01:25,600 Tell them your interests. 26 00:01:25,610 --> 00:01:28,640 Tell them why that is relevant to your store whatever it might be. 27 00:01:28,670 --> 00:01:34,070 Just give it some thought and put down some honest rhetoric about what it is that you are doing and 28 00:01:34,070 --> 00:01:35,450 why you are doing it. 29 00:01:35,450 --> 00:01:36,050 And if you like. 30 00:01:36,050 --> 00:01:38,290 Include a picture a picture of yourself. 31 00:01:38,300 --> 00:01:40,960 Often works really really well to connect with the customer. 32 00:01:41,090 --> 00:01:42,760 But if you feel uncomfortable about that. 33 00:01:42,800 --> 00:01:45,100 Choose an image that is perhaps relevant to your store. 34 00:01:45,230 --> 00:01:47,700 But make the page a living page. 35 00:01:47,840 --> 00:01:52,520 It's amazing the difference that can make to your potential customer and the other thing is I see a 36 00:01:52,520 --> 00:01:55,660 lot is that people try to pretend somehow they're bigger than they are. 37 00:01:55,670 --> 00:02:00,350 You know they put a picture up but it's a sort of corporate headquarters or something which is kind 38 00:02:00,350 --> 00:02:06,020 of ridiculous because you know most people can smell that immediately they know you're not a big star. 39 00:02:06,020 --> 00:02:10,520 They know you probably are one or perhaps two man band that kind of operation and you should be proud 40 00:02:10,520 --> 00:02:11,060 of that. 41 00:02:11,060 --> 00:02:15,050 Don't try to make yourself look corporate that's not your image. 42 00:02:15,050 --> 00:02:17,150 You want that personal connection. 43 00:02:17,510 --> 00:02:21,870 So please go ahead and do that right some cool content for your contact us page. 44 00:02:21,980 --> 00:02:25,770 And once you're done all you need to do then is go ahead and click on the save button. 45 00:02:25,880 --> 00:02:29,900 Now just before I do that I do want to draw your attention to this visibility. 46 00:02:29,930 --> 00:02:35,480 OK so again same with all the pages but you have the opportunity once you created your page to hide 47 00:02:35,480 --> 00:02:36,240 it for the time being. 48 00:02:36,260 --> 00:02:41,710 If you're not ready for example to show it or by default you can simply publish it on your site immediately. 49 00:02:41,900 --> 00:02:46,160 So I'm going to go ahead and do that by just simply clicking on save and it confirms that we created 50 00:02:46,170 --> 00:02:47,390 it successfully. 51 00:02:47,390 --> 00:02:52,820 Now you're probably thinking now that's all very nice to him but I still don't have any way for my customers 52 00:02:52,820 --> 00:02:53,970 to contact me. 53 00:02:54,110 --> 00:02:58,960 And in fact the only thing you really have at that moment is the e-mail address that you signed up with 54 00:02:58,970 --> 00:03:03,710 so you could very easily add that at the bottom of your very nice contact us page that you're going 55 00:03:03,710 --> 00:03:04,720 to put together. 56 00:03:04,970 --> 00:03:08,720 But as the course progresses I'm going to show you other ways that will be up to contact you and in 57 00:03:08,720 --> 00:03:12,200 fact later on I have a whole section on adding credibility. 58 00:03:12,470 --> 00:03:14,360 So take your time with that contact us page. 59 00:03:14,360 --> 00:03:17,820 It really will pay dividends in the long run. 6256