Original subtitles

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So for these next few lectures we're going to put together some essential pages that every single story

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needs and we're going to start with the Contact Us page.

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Now you might want to do a Contact Us page and and about us page.

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It's entirely up to you.

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Or you might want to combine them.

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And in fact that's the preferred way that I do it.

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So to add a page just go down to online store click on pages and then simply add page now because this

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is the first time.

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I just want to show you how this is set up on Shopify.

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So you have your page title here.

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You have your content of your page and then down here at the bottom we have the search engine listing

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pre-WWII which is simply what would show up in the google or yahoo or whatever rankings.

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So if we go back at the top here my title this time is going to be very straightforward.

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Just simply contact us.

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Now here you have all these icons OK all kinds of things you can do pointing click to create a really

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good looking Contact Us page.

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And I really encourage you to do that.

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And the reason being is that so many people miss this opportunity to connect with their potential customer.

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Now I do a lot of Web site reviews and often the Contact Us page just says something like please contact

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us out.

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And then an e-mail address but that's a missed opportunity because you really want to take this moment

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to connect with your potential customer and the way you do that is you tell your story.

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You know tell them why you're starting this e-commerce store.

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Tell them a little bit about where you live.

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Tell them your interests.

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Tell them why that is relevant to your store whatever it might be.

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Just give it some thought and put down some honest rhetoric about what it is that you are doing and

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why you are doing it.

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And if you like.

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Include a picture a picture of yourself.

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Often works really really well to connect with the customer.

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But if you feel uncomfortable about that.

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Choose an image that is perhaps relevant to your store.

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But make the page a living page.

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It's amazing the difference that can make to your potential customer and the other thing is I see a

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lot is that people try to pretend somehow they're bigger than they are.

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You know they put a picture up but it's a sort of corporate headquarters or something which is kind

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of ridiculous because you know most people can smell that immediately they know you're not a big star.

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They know you probably are one or perhaps two man band that kind of operation and you should be proud

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of that.

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Don't try to make yourself look corporate that's not your image.

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You want that personal connection.

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So please go ahead and do that right some cool content for your contact us page.

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And once you're done all you need to do then is go ahead and click on the save button.

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Now just before I do that I do want to draw your attention to this visibility.

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OK so again same with all the pages but you have the opportunity once you created your page to hide

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it for the time being.

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If you're not ready for example to show it or by default you can simply publish it on your site immediately.

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So I'm going to go ahead and do that by just simply clicking on save and it confirms that we created

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it successfully.

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Now you're probably thinking now that's all very nice to him but I still don't have any way for my customers

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to contact me.

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And in fact the only thing you really have at that moment is the e-mail address that you signed up with

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so you could very easily add that at the bottom of your very nice contact us page that you're going

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to put together.

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But as the course progresses I'm going to show you other ways that will be up to contact you and in

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fact later on I have a whole section on adding credibility.

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So take your time with that contact us page.

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It really will pay dividends in the long run.