Original subtitles

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OK you've reached essential number three which is understanding your Shopify count.

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Now my job here is to make you feel comfortable put you at ease if you like with Shopify particularly

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if you've never seen anything like this before.

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I fully understand it can be quite overwhelming.

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So by the end of this lecture what I want to achieve is that you feel very comfortable Shopify And of

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course excited about building out your business.

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So in the last lecture I left you looking at the screen now there's a couple of housekeeping points

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here which are very very important.

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First of all the password that you use when you set up your Shopify store.

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Please please note it down somewhere because you may need to log back into your Shopify system at some

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point.

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The second thing is please bookmark MS page so you can come back to easily at any time.

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Now before we get started looking at this whole menu structure and of course the store itself you probably

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notice this but nobody here this select a plan and you should also have received an email from Shopify

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with details about your account and within that there will be probably some mention of selecting a plan

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as well.

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Now I don't want you to worry about any of this at the moment OK just ignore this button.

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We have a 14 day free trial here to really explore the system and that's exactly what we're going to

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do OK so please take no notice of that for the time being.

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So let's get down to business now.

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The first thing I want you to do is to click on this little guy icon next to where it says on line store.

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And it will open up.

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Believe it or not your store right.

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It has actually set up a store without doing anything.

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All of this for free.

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OK.

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So it doesn't look great I admit but we have a lot of functionality already in place.

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First of all we got Tim's super deals up here.

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We've got a home.

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We've got a catalog.

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We've got the ability to search.

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You've got to check out.

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We got some semblance of a home page with the ability to add an image in some sort of text overlay as

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you can see.

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And as I scroll down you quickly get the idea of how well this is set up for e-commerce store owners.

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So we got a feature collection clearly we're going to be able to drop products into this whole thing.

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Now we've got various ways we can display the products and finishing up with some sort of slide at the

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bottom.

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Now all of this is highly customizable and we're going to be looking at this as we go through the course.

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But what's really really cool is for absolutely nothing in fact just a few clicks of the mouse.

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We have some store set up we have the bare bones if you like of our store.

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Now let's go back to what I call the admin system you'll hear me referring to this page sometimes as

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the atman system sometimes as the back end as we go through out the course.

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Now I just want to make an analogy for you so you really understand the difference between the backend

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and the store it's self.

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OK.

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So if you imagine a real store right when you walk into your shopping mall or you go into your local

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town you have that front window.

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OK that front window that displays all of the products and tempts you into the store.

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And when you're in that store you're walking around taking your time looking at products.

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Now that's very much the Front-End.

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OK.

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The web site itself that's what that presents it's presenting your store in the best possible manner.

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OK.

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Now this backend system is if you like the back end of the store.

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So let's just imagine there's somebody in the back room doing things like ordering the products themselves

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from suppliers pricing those products managing the customer accounts all that kind of stuff.

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Now that's very much the back end.

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OK.

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So if you are confused keep the analogy in mind.

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I really hope that helps you going forward.

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OK so let's delve a little bit more into this menu over here on the left hand side.

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Now we're on the home page currently.

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Now these next three things basically go together we've got the orders the products and the customers.

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Okay so obviously we're going to be setting up our store.

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We are going to load it up with products and you'll see how all of this comes into play as we go through

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the course.

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And then of course we're going to drive potential customers to the store where they are then going to

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make orders.

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So Shopify enables us to very very easily add products in all pointing click OK no technical knowledge.

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Don't worry about a thing here very easily add products into our store and modify them at any time.

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We can then very easily track and see the orders as they come in and ultimately they're building up

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our list of customers so I hope you can see that nice little grouping there.

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That's really for me the core of the business.

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Right now these next two are nice to have.

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No question but I'm not going to delve into them in massive detail in this course because they're not

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completely essential to you making money right.

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We've got Analytics which is basically enables us to see where customers come from around the world

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visiting our store.

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And we've got the ability to apply discount discount codes.

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I'm sure you're familiar with the concept of a coupon code to get a discount on a product that's where

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you can basically put that together.

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Now the next one on the list apps is important.

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OK now apps are very very powerful in fact if I just click on this you will see that we have various

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apps.

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OK we have an app store.

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So I just want to make another analogy at this point with your mobile phone for example if you've bought

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a smartphone you will know that it comes with some fairly basic functionality let's say just to keep

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things simple.

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Debojit make calls and perhaps and techs.

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So if you want to increase the function out of your phone for whatever reason let's say to get your

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local weather forecast you might want to download an app onto your phone in order to be able to do that.

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OK so you've increased the functionality of your phone with an app on Shopify has exactly that it has

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this app store with all kinds of amazing add ons that we can download that we can plug in to our store

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to massively increase its functionality.

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OK.

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So some of them are free.

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Some of them are paying and we're going to be delving into this aspect as we go through the course.

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So don't worry about it too much at the moment.

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Just know that we can massively increase the functionality of our basic store the moment with apps now

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this next section is the online store and this is where we going to manage the look and feel of our

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store itself.

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So if we just go back to it it's all about changing this stuff here.

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OK all the stuff that we were looking at just a few minutes ago.

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So what we can do here for example is with fiend's which is super important we are able to change very

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quickly the look and feel of our store you're going to see all this stuff later on.

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Right.

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So I just want to basically make you aware of it at this stage blog post.

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I won't get into because I have another course that talks about building a blog on Shopify but page

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is clearly we can add many pages to astore if we want to.

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And navigation is all about having a menu system that makes sense and I'm going to delve into all of

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this stuff with you now.

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Domains and preferences we will also be getting into but that's less to do with the actual overall look

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and feel of the store.

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But there are some very very important aspects that we are going to touch on going forward.

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Now the last thing right down the bottom here are our settings.

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Now if we click on this you see a whole load of icons like we used to get overwhelmed.

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At this stage it's not necessary.

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I will introduce each one of these at the appropriate time.

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So at this stage or just when you go to general because this is where I said and if you remember you

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can change stuff later on.

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OK so you remember I called mine Tim's super deals.

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If you want to change that name at this stage then you can that's where you come to do this.

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OK.

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You can change your e-mail.

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We have the store address again.

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Remember I said you could modify that.

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Well that's where you would do it right in here OK.

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The other thing that is important is depending on where you are around the world it should have already

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selected it by default.

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I'm in France so it's basically my time zone and my various metric systems and kilogrammes etc set it

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to Euros.

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Just check this and make sure that that all makes sense wherever you happen to be doing this course.

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OK so that's it.

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That's a helicopter view of Shopify itself.

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So as I said in the beginning my mission was to put you at ease.

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I really really hope I've done that.

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Please don't worry about the detail.

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OK we're going to get into the detail.

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I just want you to feel comfortable.

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You know this is all point and click.

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You cannot break this.

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In fact I would encourage you to click around with your Shopify store now mess about a bit.

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Not too much because I want to show used up as we go on but please just click around and it gets dark

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and very very comfortable in no time at all.