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You're watching CNBC On Demand.
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In this episode of American Greed, a
reality TV couple has a real -life
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00:00:13,730 --> 00:00:18,930
comedown when they are accused of
scamming thousands of unsuspecting
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00:00:18,970 --> 00:00:22,470
The couple is accused of luring people
with false promises.
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They wanted to be a celebrity couple.
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00:00:25,080 --> 00:00:30,120
Lashonda and Marlon Moore say they want
to help African -American communities
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00:00:30,120 --> 00:00:34,340
build generational wealth. They call it
affinity fraud.
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$33 million circulating.
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They use religion.
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We are two God -fearing individuals.
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They know the buzzword. Building black
wealth.
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Blessing. More people are going to
continue to be blessed out. The Moors
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Zoom and other video platforms to sell
their schemes and recruit members
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nationwide for their online investment
community called Blessings in No Time, a
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.k .a.
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Binge. What's up, Binge family?
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What's up, Binge family?
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They created this blessings circle under
the guise of blessings for black
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people.
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The Moors preach rapid bent returns of
biblical proportions and a money -back
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guarantee. This is a very confusing and
convoluted structure.
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The FTC says bent is an old -school
fraud.
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Greed is like the venom of a snake. With
a modern spin that the Moors hype as
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totally legit.
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It's always and still will be.
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Ashita, how you guys doing? Jasmine,
Tanisha, Sarah, Nicole, John, Gloria,
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Leslie.
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Lashonda and Marlon Moore are running a
live online recruitment meeting,
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inviting new members into the investment
community they call BINT, short for
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Blessings in No Time.
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I thought that they were a young, nice
couple just trying to help out the
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community. New members are impressed by
the Moors' cachet. As entertainers and
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media entrepreneurs, they seem to be
models of fine living, success, and
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back to the community.
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Your work in progress is like me.
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They was on their own show, and he was
on 106 and Parkland.
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The Moors promise a $1 ,400 investment
in DeBint will yield a quick return of
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more than $11 ,000.
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And at the height of the pandemic, Bint
spreads almost as fast as the
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coronavirus itself.
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My aunt called me from Texas, telling me
about this group that's so fascinating.
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But there's trouble ahead.
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Investors are having difficulty getting
their money out.
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And the Moors put the blame on them.
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Why is it taking so long? If I got to be
honest, it's because of y 'all. They're
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berating people. And that's when you
know that it's starting to fall apart.
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And LaShonda and Marlon may have to face
the music.
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He just knew how to play the perfect
songs at the perfect time, and he would
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come alive on the mic.
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Born in Shreveport, Louisiana, Marlon
DeAndre Maiden later changes his last
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to Moore and comes to fame in Dallas in
the early 2010s as DJ A
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$AP. Marlon selects ASAP as a moniker
for his self -adopted mantra, always
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a purpose, and lands a four -year run on
the popular BET music countdown show,
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106 and Park.
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That put him on the map. His star, like,
just skyrocketed.
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Roderick Pullum buys his first camera
around the same time Marlon picks up his
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turntables.
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and says Marlon's DJ ASAP career takes
off from a master mix of hustle and
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If the party's over, he was down on the
corner passing out his mix CDs, and
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yeah, that's how he made it all the way
to BET.
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There was no celebrity or rock star of
the whole game, so that's what I really
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wanted to try to focus on, that
celebrity, rock star type of DJ vibe.
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A celebrity DJ, you're one of those
people that the celebrities themselves
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when they have a party or an event.
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Celebrity DJ also means the price tag.
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Videographer Jarvis Minton strikes a
bond with Marlon in 2015.
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And documents his transition from a DJ
promoting brands to ASAP the mogul, as
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Marlon spent his hustle toward his new
non -profit lifestyle accelerator called
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Mogul Behavior.
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That's where he was branding himself
from. Just people thinking that all he
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was a DJ.
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He wanted people to know, like, I'm a
businessman. Let's talk about something
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that's really bringing in the dollar
signs.
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Marlon also flexes a suddenly strong
interest in staying fit.
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He started acting funny, like working
out all the time, you know.
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According to Minton, Marlon works out to
impress LaShonda Stimile Conley, a
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single mother of two from Conway,
Arkansas, with a background in insurance
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adjusting and real estate.
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My thing was, I'm going to make sure he
likes me more than I like him.
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She was just a gem, man. She had his
focus.
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And I could just always tell that she
was going to be the one for him.
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I take her to the club. We talking and
everything.
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And she was like, you know, you're going
to fall in love. I'm going to make you
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fall in love with me.
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Together, they just created like this
superpower couple.
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They wanted to be a celebrity couple.
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When it was time for business, it was
time for business. And she was like that
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stone cold business woman that was like,
I'm going to get my money. If I'm
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pissed off, you're going to feel it. Oh,
she got a mouth on her.
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Now with Marlon by her side, LaShonda
joins him as a lifestyle guru for mogul
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behavior and brings her insurance and
real estate skills to the table. We do
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financial planning. We help, you know,
insurance as far as also real estate and
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finance and help people get homes and
different bank finances.
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Financial wealth and credit.
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The Shonda and Marlon announced their
engagement in October 2018 and go over
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top with their photo shoot, capturing
the attention of casting agents for
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or Fiance, a reality TV series on the
Oprah Winfrey Network.
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We had to go out to California and stay
in a beautiful mansion with our family.
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It was about three weeks before we got
married, so we basically had to sit down
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and just hash everything out.
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This weekend was hard.
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Despite a bit of primetime drama, on
August 9th, 2019, LaShonda and Marlon's
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lavish wedding ceremony goes off without
a hitch. And Culture Map Dallas calls
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it the party of the decade.
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I'm looking for ASAP.
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Soon as I walk in, all I see is his tux
hanging up. And you look on the inside,
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and the whole inside was just like
pictures from the engagement shoot of
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LaShonda on it.
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And then, like, seeing LaShonda's dress,
the sun was shining in off of it and
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hitting the rhinestones. I'm like, yeah.
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After the ceremony was done, that's when
it really got fun.
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You had women swinging off of ropes, and
then the fireworks went off.
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The newlyweds move into a large new home
in the expanding affluent Dallas suburb
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of Crossford, Texas.
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Prosper is about 35 miles north of
Dallas.
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Lots of single -family homes, a lot of
master -planned communities there.
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And with the taste of Hollywood still on
their lips, the Moors line up media
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appearances to promote their upcoming
reality TV premiere.
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I'm Dre, a .k .a. A $AP the Mogul. And
I'm Lashonda, but I go by Lala.
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the more for delist celebrities.
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I heard that five or six times. And
people said it seemed like they were
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looking for that next opportunity to
become famous.
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Especially our episode.
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It's been really big.
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The LaShonda and Dre episode of Family
or Fiance airs on the OWN Network
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February 1, 2020.
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For delisters who want to make it big,
the timing is terrible.
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Health experts say it could take weeks
or even months to truly flatten the
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curve. The world is about to be
clobbered by a one -two punch.
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With millions out of work, what do you
do about the bills due tomorrow?
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First, the COVID -19 pandemic shuts down
most of the United States.
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00:09:16,120 --> 00:09:21,320
And then the shocking murder of George
Floyd awakens mass protests against
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police brutality.
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And more and more businesses are boarded
up.
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Times are tough, especially for a young
couple whose livelihoods depend on in
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-person events.
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Stuck in the burbs, bored and lonely,
the Moors come up with a plan.
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In response to the economic and social
pressures of the pandemic, they say they
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want to bless African Americans with an
opportunity tailor -made for black
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consumers.
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They say their new gifting circle will
turn a $1 ,400 investment into more than
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$11 ,000 in just weeks.
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They call it blessings in no time.
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And word is spreading fast.
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What's up, Bent family?
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What's up, Bent family? The moment
you've been waiting for is finally here.
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That's right.
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The Moors sell Bent during virtual
recruitment calls as a way to help
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need to pay for expenses like medical
bills and college tuition.
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using a process called link funding,
according to the Bint app website.
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One of the main reasons, if not the main
reason overall, we started Bint was
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just to help other people achieve some
type of success in their lives, right?
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Definitely where all this started.
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Bint is app -based, but is really a
mashup of new technology and an old idea
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called a susu.
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They have all kinds of names.
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Blessing circle, blessing loom, saving
circle, a flower circle, the susu
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I understand susus in a completely
different way.
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A susu is an informal savings club with
roots in West Africa and the Caribbean.
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But a money -making format like Bint is
a no -no for a susu.
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It really wasn't about a profit. It was
helping someone get on their feet and
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then paying it forward to help the next
person.
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So if I put in $500, I'm getting out
$500.
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It is a way to help each other save.
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With their claim that an investment in
DeBin guarantees fast eightfold returns,
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the Moores also inject a greedy money
-making hook into the susu concept that
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resonates with people who are looking to
make money quickly in the pandemic.
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The illegitimate susu is all about
recruitment, but they sell it like the
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susu. And so you bring in your auntie
and your cousin.
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Just invite three people. I need
everybody to go out there and talk to
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from three to five people.
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Right? Go ahead and talk.
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Up next, a blessing from Bent is like
baptism by fire.
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It was kind of fun.
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For a little while.
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It's been full steam ahead since
LaShonda and Marlon Moore met in 2017.
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But things slow down in spring 2020 when
the pandemic strikes until the Moores
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fire up bent.
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Maybe it's a long -term goal or maybe
it's, you know, just getting your kids
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through school or paying off debt,
paying off student loans. I know you
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a lot of student loans out there.
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I still got some student loans, too.
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They said that other races get loans,
you know, real easily. We tend to
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as people of color. So this was created
to help us.
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Monika Toney works far fewer hours at an
optometrist practice during the
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pandemic.
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It was a financial disaster going from
full -time to less than part -time.
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It was a struggle.
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Any extra income to make ends meet or to
save toward her son's education would
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truly be a blessing.
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I was approached by a family member who
said, this is a good way to get some
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00:13:30,850 --> 00:13:34,650
real money real fast, and then you can
tell other people about it and they'll
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00:13:34,650 --> 00:13:35,329
get money.
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00:13:35,330 --> 00:13:39,670
And so she was like, I'm only telling
you this because I actually got my money
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back. This seemed to be a blessing for
black people.
196
00:13:43,480 --> 00:13:47,260
More than 160 million Americans are
waiting for relief checks.
197
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When a small amount of aid arrives from
government -issued stimulus checks, Tony
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joins Bint and hopes to quickly turn her
stimulus money into a small fortune.
199
00:13:59,000 --> 00:14:04,200
People were getting their $1 ,400 or $2
,800 or whatever they were owed, and the
200
00:14:04,200 --> 00:14:08,740
initial investment was $1 ,400 with a
promise of a return of $11 ,000.
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Bint asks new members to bring in new
recruits.
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00:14:13,120 --> 00:14:19,180
But Tony wants to get her own money back
first and spends nearly $3 ,000 for two
203
00:14:19,180 --> 00:14:24,800
entry -level fire positions on a bent
playing board, which contains 15
204
00:14:24,800 --> 00:14:31,740
and four levels, including eight fires,
four winds, two earths, and
205
00:14:31,740 --> 00:14:32,740
one water.
206
00:14:33,710 --> 00:14:39,090
You start on the outside of the circle,
and then each time you level up, you
207
00:14:39,090 --> 00:14:42,550
move up closer to the middle. The middle
is the water, and that's when you
208
00:14:42,550 --> 00:14:43,550
receive your blessing.
209
00:14:43,750 --> 00:14:49,250
They create these different levels or
elements because there's sort of a
210
00:14:49,250 --> 00:14:54,390
aspect to it. People love games, and
they feel as if they're involved in
211
00:14:54,390 --> 00:14:56,030
something sophisticated.
212
00:14:56,970 --> 00:15:01,450
It was definitely intriguing and
interesting, and it was kind of fun, you
213
00:15:01,450 --> 00:15:02,450
for a little while.
214
00:15:03,400 --> 00:15:07,000
When the water is blessed, each position
moves up a level.
215
00:15:07,200 --> 00:15:11,820
The water position is removed, and the
board splits into two.
216
00:15:12,430 --> 00:15:17,110
As Marlon explains, those boards are
going to continue to go and grow. And
217
00:15:17,110 --> 00:15:20,430
guys are going to continue to split
those boards. More and more people are
218
00:15:20,430 --> 00:15:24,570
to continue to be blessed out from those
boards. Right. According to the FTC,
219
00:15:24,770 --> 00:15:29,310
playing boards like Vince are part of a
common scheme that grows exponentially
220
00:15:29,310 --> 00:15:35,230
during times of economic crisis, like
the Great Recession and the pandemic.
221
00:15:35,230 --> 00:15:38,130
is a very confusing and convoluted
structure.
222
00:15:38,470 --> 00:15:40,790
And that, of course, is no accident.
223
00:15:41,420 --> 00:15:45,940
Blessing looms are designed to prey on
relationships of trust, and that can be
224
00:15:45,940 --> 00:15:50,180
friends and family. It can be
communities that you're involved in. It
225
00:15:50,180 --> 00:15:52,340
people of your faith that you know from
your place of worship.
226
00:15:54,060 --> 00:16:00,840
As the FTC complaint alleges, aside from
astounding 800 % returns, the Moores
227
00:16:00,840 --> 00:16:06,800
are promising a full refund guarantee on
any money that members pay in debits.
228
00:16:07,440 --> 00:16:12,640
That was the main reason why I went
ahead and joined in, because that's what
229
00:16:12,640 --> 00:16:15,420
they were telling us. You could request
a refund at any time.
230
00:16:16,020 --> 00:16:20,140
One of the things about Bent is that you
guarantee your money back.
231
00:16:20,360 --> 00:16:21,840
Red flag right there.
232
00:16:22,320 --> 00:16:27,740
Michelle Singletary is a personal
finance columnist at The Washington Post
233
00:16:27,740 --> 00:16:32,760
says she spots one red flag after
another when she hears about Bent.
234
00:16:33,320 --> 00:16:36,440
There's no investment that doesn't
guarantee none.
235
00:16:39,110 --> 00:16:44,170
They appeared as sheep, see, striving to
maintain while battling with Goliath
236
00:16:44,170 --> 00:16:45,230
and seeing that hat.
237
00:16:45,550 --> 00:16:51,230
With theaters shuttered due to COVID
-19, spoken word activist Lauren D.
238
00:16:51,230 --> 00:16:53,990
can't book any gigs in Chicago.
239
00:16:54,730 --> 00:16:58,830
I pretty much have to survive off of
what I had in my savings until I can
240
00:16:58,830 --> 00:17:02,790
some other type of work to stay afloat
while still going to school online.
241
00:17:04,329 --> 00:17:09,829
Armour hears about Ben from her aunt and
invests $1 ,425.
242
00:17:11,369 --> 00:17:14,950
I have somewhere where I want to be. So
if I can find something I can invest in
243
00:17:14,950 --> 00:17:18,990
and get return on, then I can do
whatever is in my plan. You know, not
244
00:17:18,990 --> 00:17:22,910
myself, but I was thinking about my
mother. I was thinking about my dad and
245
00:17:22,910 --> 00:17:24,650
brother, who's really sick.
246
00:17:25,369 --> 00:17:27,089
And they were struggling financially.
247
00:17:27,849 --> 00:17:32,390
We wanted to be able to help people,
help other people, you know, just become
248
00:17:32,390 --> 00:17:34,750
better in their finances.
249
00:17:35,230 --> 00:17:36,290
They seemed sincere.
250
00:17:36,510 --> 00:17:41,630
They were passionate about creating a
movement, causing change within the
251
00:17:41,630 --> 00:17:43,830
community with bringing us together.
252
00:17:44,030 --> 00:17:47,490
It's crazy when they suddenly come
tapping at your window.
253
00:17:49,090 --> 00:17:55,070
Up next, the Moors demand a vow of
silence about Bent on social media.
254
00:17:55,630 --> 00:17:58,550
That was one of the Bible rules for Ben.
255
00:17:59,010 --> 00:18:02,810
A good investment, a legitimate
investment, is not secret.
256
00:18:18,480 --> 00:18:23,760
To spread the word that a $1 ,400 Vint
investment guarantees a quick return of
257
00:18:23,760 --> 00:18:24,960
$11 ,000,
258
00:18:25,840 --> 00:18:32,520
LaShonda and Marlon Moore harnessed the
reach of the Internet, hosting Vint
259
00:18:32,520 --> 00:18:36,020
video meetings while continuing to push
for more recruitment.
260
00:18:37,140 --> 00:18:41,140
Everybody watching this right now will
say 1226, that's what the number is
261
00:18:41,140 --> 00:18:43,960
now. You just invited three people,
that's 3678.
262
00:18:44,260 --> 00:18:49,000
And while the videos are intended for
their private community, they will soon
263
00:18:49,000 --> 00:18:54,220
become very public on a website created
by whistleblowers called Bent Scan
264
00:18:54,220 --> 00:19:01,200
Refund Demand, and later used against
them in cases brought by the FTC and
265
00:19:01,200 --> 00:19:03,160
two state attorneys general.
266
00:19:03,560 --> 00:19:09,040
According to the two civil lawsuits,
thousands of new members joined Bent in
267
00:19:09,040 --> 00:19:12,220
matter of months from all across the
country.
268
00:19:15,620 --> 00:19:16,940
Grandma's here, too.
269
00:19:18,220 --> 00:19:23,140
Jennifer and Charles Ferguson have been
married more than 40 years and would
270
00:19:23,140 --> 00:19:26,460
like to pay off their home and boost
their retirement.
271
00:19:27,440 --> 00:19:34,440
A friend of mine told me that her niece
was in this all -black
272
00:19:34,440 --> 00:19:39,840
group. And one of the ministers had
someone that had gone through two or
273
00:19:39,840 --> 00:19:43,800
times and received their full $11 ,000
back.
274
00:19:44,560 --> 00:19:46,960
This is an answer to my prayer.
275
00:19:47,840 --> 00:19:53,680
The Fergusons could use a helping hand
while Jennifer recovers from three
276
00:19:53,680 --> 00:19:55,400
strokes and two heart attacks.
277
00:19:55,960 --> 00:19:57,880
She had failed a lot at church.
278
00:19:58,380 --> 00:20:04,060
I had traumatic brain injury, and I also
had vertigo.
279
00:20:04,280 --> 00:20:06,580
She was having a problem with memory
loss.
280
00:20:07,290 --> 00:20:14,050
Jennifer Ferguson invests more than $4
,200 in Bint for herself, Charles,
281
00:20:14,170 --> 00:20:15,250
and her younger brother.
282
00:20:16,930 --> 00:20:21,990
And while she does not receive any
returns, with no limits on how many
283
00:20:21,990 --> 00:20:28,830
Bint members can invest, Jennifer puts
more money in, selling cryptocurrency
284
00:20:28,830 --> 00:20:34,810
dipping into the Ferguson's life savings
to increase the odds of blessing out.
285
00:20:36,010 --> 00:20:42,150
I just went in headfirst, and my brain
wasn't thinking right.
286
00:20:42,890 --> 00:20:44,650
Everybody said it was too good to be
true.
287
00:20:45,170 --> 00:20:47,650
I'm just apprehensive about the whole
thing.
288
00:20:48,190 --> 00:20:54,410
Charles says he watches the Moors' big
presentations and senses something is
289
00:20:54,410 --> 00:20:55,410
amiss.
290
00:20:55,550 --> 00:21:00,450
Marlon was a DJ that can hype up a
crowd, so I figured he was just talking
291
00:21:00,450 --> 00:21:02,370
get people to join.
292
00:21:02,890 --> 00:21:04,450
Mic check, mic check.
293
00:21:05,290 --> 00:21:12,030
Then one time he said he was God
-fearing. We are two God -fearing
294
00:21:12,030 --> 00:21:13,030
individuals.
295
00:21:13,710 --> 00:21:18,150
LaShonda and Marlon Moore take their
religious rhetoric to a whole new level
296
00:21:18,150 --> 00:21:23,710
when they announce a book of bent laws
called the Bent Bible.
297
00:21:24,090 --> 00:21:28,670
It's really simple information, but
maybe for some of you that need clarity
298
00:21:28,670 --> 00:21:30,450
the policies and procedures.
299
00:21:32,300 --> 00:21:37,300
The Bent Bible was just their rules and
regulations, the digital book that they
300
00:21:37,300 --> 00:21:43,480
created. According to the Bent Bible,
all Bent members must be African
301
00:21:43,680 --> 00:21:45,300
with no exceptions.
302
00:21:45,640 --> 00:21:51,160
And members cannot post anything Bent
-related on social media, or they could
303
00:21:51,160 --> 00:21:52,160
lose their money.
304
00:21:52,840 --> 00:21:56,800
Everything's on social media. And if you
want more people to join, then you
305
00:21:56,800 --> 00:21:57,800
spread it, right?
306
00:21:58,300 --> 00:22:03,270
Well, we weren't allowed to do that.
That was one of the... Bible rule for
307
00:22:05,050 --> 00:22:08,510
Ironically, they do want you to bring
people in because that's the only way it
308
00:22:08,510 --> 00:22:09,369
keeps going.
309
00:22:09,370 --> 00:22:12,570
So don't post on social media, but
definitely tell your friends and family
310
00:22:12,570 --> 00:22:17,110
it. We want to keep it secret because
it's supposed to be sacred.
311
00:22:18,070 --> 00:22:21,990
But a good investment, a legitimate
investment, is not secret.
312
00:22:22,430 --> 00:22:27,410
Bent merges its banned app website with
a third -party board management software
313
00:22:27,410 --> 00:22:34,300
app called ConnectMe, a service that
requires a new $85 monthly fee for
314
00:22:34,300 --> 00:22:40,160
members. I thought that was pretty cool
at first, but they didn't say it was
315
00:22:40,160 --> 00:22:42,460
going to be $85 a month per person.
316
00:22:43,040 --> 00:22:47,860
According to Michelle Singletary, the
ConnectMe fees are a sign that bent
317
00:22:47,860 --> 00:22:50,120
recruitment is drying up.
318
00:22:50,440 --> 00:22:54,540
They may have you pay them to have a
website, $85, $100.
319
00:22:55,040 --> 00:22:59,080
Because at some point, things slow down.
You can't recruit as many people. So
320
00:22:59,080 --> 00:23:01,920
they're figuring out ways to bring in
more money.
321
00:23:02,400 --> 00:23:07,540
The Moores shrug off doubts about the
monthly fees and tell members that
322
00:23:07,540 --> 00:23:09,420
Me is worth every penny.
323
00:23:10,020 --> 00:23:14,100
As soon as everybody hear about this
$85, it's going to be a problem. Think
324
00:23:14,100 --> 00:23:14,839
about it, y 'all.
325
00:23:14,840 --> 00:23:17,180
$85 for all of this ain't nothing.
326
00:23:18,440 --> 00:23:20,440
People went along with it, me included.
327
00:23:21,040 --> 00:23:26,020
If you cut off Connect Me, then you
can't access your board. You can't
328
00:23:26,020 --> 00:23:30,860
any communication with the people
running the show. And therefore, if you
329
00:23:30,860 --> 00:23:34,800
not paying your $85 fee per month for
the app, you were kicked out.
330
00:23:35,300 --> 00:23:40,720
For a short time, Bent members can view
everyone's playing boards in Connect Me,
331
00:23:40,800 --> 00:23:43,100
including the people in charge.
332
00:23:43,880 --> 00:23:48,460
Like Ben administrators and the Moores
themselves, which they later defend in a
333
00:23:48,460 --> 00:23:49,359
video call.
334
00:23:49,360 --> 00:23:52,680
My family and friends have been blessed.
But I still got a lot of family and
335
00:23:52,680 --> 00:23:56,020
friends who are pissed off at me and
pissed off at him. Right.
336
00:23:56,260 --> 00:23:59,440
And they haven't been blessed. And there
are thousands of people. You could see
337
00:23:59,440 --> 00:24:02,600
that they personally were on several
boards.
338
00:24:02,800 --> 00:24:05,720
You could see that they were in the
water. You could see their family
339
00:24:05,720 --> 00:24:08,780
were in the water about to receive
payouts. There was.
340
00:24:09,320 --> 00:24:14,380
some screenshots of what LaShonda made,
and just from the amount of boards she
341
00:24:14,380 --> 00:24:17,780
closed out, it added up to two million
just for her.
342
00:24:18,700 --> 00:24:24,080
Taking a page out of their mogul
behavior playbook, LaShonda and Martin
343
00:24:24,080 --> 00:24:30,100
to reframe their pitch to tap into much
deeper themes and say Connect Me will
344
00:24:30,100 --> 00:24:36,000
offer e -courses to help achieve
financial freedom and generational
345
00:24:36,650 --> 00:24:41,070
It felt like, oh, okay, these people are
here not just for this blessing, but to
346
00:24:41,070 --> 00:24:45,570
teach us how to keep it going and to
pass it down.
347
00:24:46,050 --> 00:24:51,250
This is your opportunity to build wealth
for you and your children and your
348
00:24:51,250 --> 00:24:52,470
children's children.
349
00:24:52,970 --> 00:24:56,910
Well, who isn't going to say yeah on
that message?
350
00:24:57,310 --> 00:24:59,030
And that's how they get you.
351
00:25:00,130 --> 00:25:01,130
Up next.
352
00:25:01,840 --> 00:25:07,700
The Moors flaunt their high -flying
lifestyle as they allegedly pilot Bint
353
00:25:07,700 --> 00:25:08,700
the law.
354
00:25:08,820 --> 00:25:11,680
At that point, people were already
asking for refunds.
355
00:25:31,080 --> 00:25:36,140
LaShonda and Marlon Moore reach new
heights with Blessings in No Time.
356
00:25:36,560 --> 00:25:42,440
And for Marlon's birthday, they go
skydiving in California to take it up a
357
00:25:42,440 --> 00:25:43,440
notch.
358
00:25:45,120 --> 00:25:50,480
But as the Moores fly their fun too
close to the sun,
359
00:25:50,620 --> 00:25:57,420
they better look out below, because most
Ben members have
360
00:25:57,420 --> 00:25:59,000
not been blessed out.
361
00:25:59,480 --> 00:26:01,700
And they're losing faith in the Moors.
362
00:26:02,280 --> 00:26:09,080
They were not quiet about using their
blessings to live a lavish lifestyle.
363
00:26:09,080 --> 00:26:11,780
at that point, people were already
asking for refunds.
364
00:26:15,460 --> 00:26:21,200
The Moors are active on social media and
have more than 100 ,000 followers
365
00:26:21,200 --> 00:26:24,300
between them, just on Instagram alone.
366
00:26:27,310 --> 00:26:32,010
Imagine how frustrating that would be to
see that content on social media while
367
00:26:32,010 --> 00:26:33,670
you're losing life savings.
368
00:26:34,830 --> 00:26:41,530
And then for LaShonda's birthday, they
had a very luxurious birthday party at a
369
00:26:41,530 --> 00:26:43,250
jewel in downtown Dallas.
370
00:26:46,030 --> 00:26:50,130
And while Marlon gives band members a
round of applause.
371
00:26:51,480 --> 00:26:56,940
Give it up for yourself, man. $33
million circulating within the last four
372
00:26:56,940 --> 00:26:57,940
months.
373
00:26:58,000 --> 00:27:01,620
Desperation boils over for BIN members
still waiting to be blessed.
374
00:27:02,140 --> 00:27:07,540
Some hit the panic button and exercise
the Moore's guarantee of issuing full
375
00:27:07,540 --> 00:27:11,920
refunds. I hadn't received any of the
blessings back. Here it was three, four,
376
00:27:11,940 --> 00:27:12,919
five months later.
377
00:27:12,920 --> 00:27:17,420
I actually tried to contact the person I
blessed to say, hey, you think you can
378
00:27:17,420 --> 00:27:18,580
give like half of that back?
379
00:27:19,340 --> 00:27:21,500
I actually requested a refund.
380
00:27:21,820 --> 00:27:24,060
They kept guaranteeing that everything
would be fine.
381
00:27:24,300 --> 00:27:27,200
We're still going to give you a refund,
but it's going to take a little bit
382
00:27:27,200 --> 00:27:32,400
longer. So in that time that you guys
are waiting, you might as well just get
383
00:27:32,400 --> 00:27:34,200
your water spot.
384
00:27:34,720 --> 00:27:41,000
But Lauren D. Armour has waited long
enough and bows out of bent, empty
385
00:27:41,780 --> 00:27:46,880
I just threw my hands up and said, you
know what, you can keep the little
386
00:27:49,200 --> 00:27:55,020
The Fergusons are also on edge and seem
to be going around in circles on their
387
00:27:55,020 --> 00:27:56,060
bent boards.
388
00:27:56,900 --> 00:27:59,960
I saw my neighbor go up, then it come
back down.
389
00:28:00,280 --> 00:28:05,420
It just stayed going around. It never
went toward the center to the payout.
390
00:28:06,200 --> 00:28:12,160
I started to ask questions. Why don't we
ever make it to the water?
391
00:28:13,680 --> 00:28:18,020
But the Moors appear to be getting
overwhelmed by a membership base
392
00:28:18,020 --> 00:28:21,980
says grows to an army of more than 8
,000 strong.
393
00:28:22,540 --> 00:28:27,120
Can you imagine having a community of 8
,000? And 10 % of 8 ,000 would be 800
394
00:28:27,120 --> 00:28:28,900
people coming at you crazy.
395
00:28:29,300 --> 00:28:30,760
I took it to LaShonda.
396
00:28:31,300 --> 00:28:32,780
She would start night.
397
00:28:33,120 --> 00:28:38,280
We are working as quickly as we can on
those refunds. But when I would
398
00:28:38,280 --> 00:28:40,880
her, then she wasn't as nice.
399
00:28:41,320 --> 00:28:42,900
Y 'all are not going to always see.
400
00:28:43,699 --> 00:28:48,260
Nice, Shonda. Once people started
complaining, she started getting a
401
00:28:48,260 --> 00:28:52,980
defensive. Why is it taking so long? If
I got to be honest, it's because of y
402
00:28:52,980 --> 00:28:53,959
'all.
403
00:28:53,960 --> 00:28:58,360
You'll actually see in some of the later
workshops, you're not bringing in
404
00:28:58,360 --> 00:29:03,100
enough people. And so when that money
starts to slow down, that's a sign that
405
00:29:03,100 --> 00:29:04,140
it's about to collapse.
406
00:29:04,520 --> 00:29:08,420
And those of you that are hiding behind
names on this Zoom where it's not your
407
00:29:08,420 --> 00:29:11,980
real name, be very, very thankful that
we don't know who you are. And if we
408
00:29:11,980 --> 00:29:14,280
out, you will be removed without a
refund.
409
00:29:15,620 --> 00:29:21,060
Choked with bent refund requests,
LaShonda and Marlon try to clear the
410
00:29:21,630 --> 00:29:24,710
In a video that the FTC includes in its
complaint.
411
00:29:25,390 --> 00:29:29,190
I just need to know that everybody
that's in this group trusts us.
412
00:29:29,550 --> 00:29:34,770
Let's say 25 % of this group decides to
leave right now. That's 2 ,000 people.
413
00:29:35,710 --> 00:29:38,390
I'm going to stand ten toes down and say
we're going to give all those people
414
00:29:38,390 --> 00:29:41,330
their refunds. We're going to do right
by those people. And the ball is going
415
00:29:41,330 --> 00:29:42,330
keep rolling.
416
00:29:42,499 --> 00:29:49,120
As 2020 fades, the Moores give Mint a
total makeover and announce a full
417
00:29:49,120 --> 00:29:53,520
reset. The restart means that we are
condensing what you have for you to
418
00:29:53,520 --> 00:29:58,480
even. I would only receive $700 and
another $700.
419
00:29:58,720 --> 00:30:00,900
People were only going to get half the
money.
420
00:30:02,160 --> 00:30:06,860
LaShonda and Marlon ask members to
branch off into smaller subgroups.
421
00:30:07,240 --> 00:30:13,220
And also try to split or merge together
newly designed fusion boards, which
422
00:30:13,220 --> 00:30:14,980
cause a lot of confusion.
423
00:30:15,920 --> 00:30:20,040
When you're in that blessing position,
you're going to send 700 to the
424
00:30:20,040 --> 00:30:24,460
testimony, which is the wind. I'm sorry,
the testimony, which is the water. Let
425
00:30:24,460 --> 00:30:28,260
me talk. People were just frustrated and
so confused.
426
00:30:29,180 --> 00:30:34,260
But the Moores reassure members that
Bint is running smoothly. And name drop
427
00:30:34,260 --> 00:30:39,120
celebrities and government officials,
they say, are allegedly part of the Bint
428
00:30:39,120 --> 00:30:41,380
community, according to the FTC.
429
00:30:41,980 --> 00:30:44,080
They did mention a couple of big
celebrities.
430
00:30:44,380 --> 00:30:48,020
They were like, oh, there's people in
the Pentagon, there's people in the IRS.
431
00:30:48,420 --> 00:30:49,660
It's not a scam.
432
00:30:50,020 --> 00:30:53,160
So it really felt legit.
433
00:30:53,540 --> 00:30:57,760
The people in the DA had joined it. The
IRS said it was good. The thing is, they
434
00:30:57,760 --> 00:31:02,060
just... Follow along with them because
they was a young couple. They was up and
435
00:31:02,060 --> 00:31:06,240
coming. They call it affinity fraud as
well, right? There's some affinity.
436
00:31:06,540 --> 00:31:09,920
The couple was on a reality show on the
Oprah Network.
437
00:31:10,600 --> 00:31:17,180
We love Oprah. She wouldn't put anybody
on her show that's not legit knowingly.
438
00:31:17,480 --> 00:31:23,800
The Boers also seem to inadvertently
spill the beans about their motivation.
439
00:31:24,280 --> 00:31:25,280
Guys, we are fine.
440
00:31:25,660 --> 00:31:27,960
This group isn't going anywhere anytime
soon.
441
00:31:29,480 --> 00:31:34,640
husband have the potential to make way
too much money being in this group.
442
00:31:34,820 --> 00:31:38,880
They're doing things that are not right.
And the moment you feel that in your
443
00:31:38,880 --> 00:31:42,560
gut, I think at some level when people
in this corner disappointed with, they
444
00:31:42,560 --> 00:31:45,700
go, Oh, when you feel that, yep.
445
00:31:45,960 --> 00:31:47,160
Get out. It's time.
446
00:31:47,580 --> 00:31:49,760
Get out now.
447
00:31:51,100 --> 00:31:57,820
Up next, the FTC has their eyes on bent,
but the more say they have nothing to
448
00:31:57,820 --> 00:31:58,820
hide.
449
00:31:59,690 --> 00:32:00,750
Want more greed?
450
00:32:00,950 --> 00:32:05,710
Follow us on Instagram, connect on
Facebook, and listen to the American
451
00:32:05,710 --> 00:32:08,170
podcast wherever you get your podcasts.
452
00:32:08,790 --> 00:32:09,790
We'll be right back.
453
00:32:21,130 --> 00:32:27,290
It's been six tumultuous months since
LaShonda and Marlon Moore founded Bint.
454
00:32:27,850 --> 00:32:31,890
And with no end to the pandemic in
sight, the Moors get into the holiday
455
00:32:31,890 --> 00:32:35,370
and host an online business party.
456
00:32:35,610 --> 00:32:36,790
Congratulations, congratulations.
457
00:32:37,990 --> 00:32:38,990
Meanwhile,
458
00:32:40,810 --> 00:32:47,150
Monika Toney has the holiday blues from
her bid investment and requests multiple
459
00:32:47,150 --> 00:32:49,170
refunds through Connect Me.
460
00:32:49,410 --> 00:32:50,970
But here's Crickets.
461
00:32:51,550 --> 00:32:56,190
The third time that I went to request a
refund, I could not. There was no...
462
00:32:56,640 --> 00:32:58,340
place for you to request a refund.
463
00:32:58,600 --> 00:33:02,340
So then I started calling, but those
calls went unanswered, of course.
464
00:33:03,300 --> 00:33:08,700
Members can no longer apply for a refund
because LaShonda and Marlon say they
465
00:33:08,700 --> 00:33:11,500
have removed the online request form.
466
00:33:11,800 --> 00:33:16,020
We had a refund list, and before that
refund list got too long, we wanted to
467
00:33:16,020 --> 00:33:17,600
say, hey, let's go ahead and shut it
down.
468
00:33:18,280 --> 00:33:20,420
The Moores drop another bomb.
469
00:33:21,290 --> 00:33:26,410
and say they cannot afford to honor
their bent refund guarantee, according
470
00:33:26,410 --> 00:33:28,750
video included in the FTC complaint.
471
00:33:29,530 --> 00:33:34,610
I'm just going to go ahead and say it.
We do not have it financially to refund
472
00:33:34,610 --> 00:33:37,730
everybody in this community, even if we
wanted to.
473
00:33:38,150 --> 00:33:42,910
So with this complaint from Ms. Tony,
you'll see here that her losses, she's
474
00:33:42,910 --> 00:33:44,870
alleging, are $2 ,850.
475
00:33:45,590 --> 00:33:47,730
$3 ,000 is a lot of money.
476
00:33:47,970 --> 00:33:50,430
I'm not rich. You know, I work every
day.
477
00:33:51,290 --> 00:33:57,330
Tony files complaints about Bent with
the Texas Attorney General, the FTC, and
478
00:33:57,330 --> 00:33:58,490
the Better Business Bureau.
479
00:33:58,990 --> 00:34:00,670
There was a common thread in the
complaints.
480
00:34:01,050 --> 00:34:04,910
People may have had some extra money in
their pocket as a result of the stimulus
481
00:34:04,910 --> 00:34:10,370
check. They had given a certain amount
of money towards the investment in
482
00:34:10,370 --> 00:34:15,510
anticipation of receiving eight times
their investment, where the consumers...
483
00:34:16,110 --> 00:34:21,610
trusted the investment simply because
they were going to have the opportunity
484
00:34:21,610 --> 00:34:22,889
have their money refunded.
485
00:34:23,630 --> 00:34:29,969
And while the BBB has no law enforcement
authority, they hold monthly task force
486
00:34:29,969 --> 00:34:33,429
meetings with consumer protection
agencies that do.
487
00:34:33,850 --> 00:34:39,870
When the Better Business Bureau first
presented the information at a North
488
00:34:39,870 --> 00:34:44,489
task force meeting was in February when
we saw the spike in complaints.
489
00:34:45,950 --> 00:34:50,889
Attendees at the task force meetings
include the Texas Attorney General's
490
00:34:50,889 --> 00:34:52,850
and the Federal Trade Commission.
491
00:34:54,130 --> 00:34:56,330
Playing boards, they're all pretty
similar.
492
00:34:56,530 --> 00:34:58,250
There's four concentric circles.
493
00:34:58,850 --> 00:35:03,970
Reed Tepfer is a lead attorney for the
FTC in the federal case against Bint and
494
00:35:03,970 --> 00:35:04,970
the Moors.
495
00:35:05,550 --> 00:35:11,450
Despite the shape of Bint's playing
boards, Tepfer spots what the FTC
496
00:35:11,740 --> 00:35:15,800
is a familiar fraud hidden at the core
of Blessings in No Time.
497
00:35:17,300 --> 00:35:20,740
When you're looking at playing boards,
it's not in the shape of a pyramid. It's
498
00:35:20,740 --> 00:35:24,440
not immediately clear to you that this
is a pyramid scheme.
499
00:35:24,740 --> 00:35:29,960
The people on the second level are
recruiting members to the outside level
500
00:35:29,960 --> 00:35:33,280
are making payments to the person in the
center. And it continues indefinitely,
501
00:35:33,420 --> 00:35:36,420
and the number of recruits that you need
is exponential.
502
00:35:36,720 --> 00:35:40,560
And so that is what makes it a pyramid
scheme, the fact that it's dependent on
503
00:35:40,560 --> 00:35:44,000
recruiting. There's Ponzi schemes and
pyramid schemes.
504
00:35:44,280 --> 00:35:46,560
They're very similar, like kissing
cousins.
505
00:35:47,480 --> 00:35:51,440
But it really is all about new money
paying old money.
506
00:35:51,660 --> 00:35:55,520
And really what you're getting is money
from new people they recruit in.
507
00:35:56,460 --> 00:36:01,560
The FTC notes in its complaint that the
Moores were also part of another illegal
508
00:36:01,560 --> 00:36:04,360
blessings circle scheme prior to Bent.
509
00:36:04,680 --> 00:36:08,820
And the group that we left, they
subdivided, I think, three or four
510
00:36:08,820 --> 00:36:10,880
they've been going since like 2014.
511
00:36:11,360 --> 00:36:14,640
Yeah, they've been going since 2014. And
those are some of the tricks in trade.
512
00:36:14,720 --> 00:36:15,720
We are learning.
513
00:36:16,540 --> 00:36:21,740
Scammers do learn from each other.
People see this scam is bringing in a
514
00:36:21,740 --> 00:36:26,380
money. And so you may see copycat
schemes, and that's sort of the nature
515
00:36:26,380 --> 00:36:27,380
these sometimes work.
516
00:36:28,140 --> 00:36:33,440
In traditional pyramid schemes,
investors on top get paid by recruits
517
00:36:33,440 --> 00:36:38,880
below. But in a chain referral blessing
loom like Bend, it's the investor in the
518
00:36:38,880 --> 00:36:40,800
center who gets blessed out.
519
00:36:41,140 --> 00:36:45,280
One of the most insidious scams is when
they use religion.
520
00:36:46,120 --> 00:36:47,540
You can be blessed.
521
00:36:48,250 --> 00:36:52,330
That gets you to lower your trust a
little bit more because it's good to be
522
00:36:52,330 --> 00:36:56,310
blessing. It's good to give a blessing.
So you don't think anything bad when you
523
00:36:56,310 --> 00:36:57,370
think of blessings.
524
00:36:58,830 --> 00:37:00,270
It's a Tupperware party.
525
00:37:00,930 --> 00:37:04,770
Ben also has no products for members to
sell.
526
00:37:04,990 --> 00:37:11,370
Unlike Amway, Mary Kay, and other multi
-level marketing companies, the FTC says
527
00:37:11,370 --> 00:37:12,370
are legal.
528
00:37:12,920 --> 00:37:18,900
A real MLM will pay you for selling
products, and they're not requiring that
529
00:37:18,900 --> 00:37:20,260
recruit new members to the scheme.
530
00:37:21,160 --> 00:37:27,000
Thanks to technology, Bent members never
have to leave the house to invest or
531
00:37:27,000 --> 00:37:31,680
recruit. It used to be folks would meet
in the living room. They would make
532
00:37:31,680 --> 00:37:35,920
their pitch there. They might make their
pitch door to door. And so there's a
533
00:37:35,920 --> 00:37:36,920
lot of legwork involved.
534
00:37:37,560 --> 00:37:42,160
Because of Zoom and the ability to reach
people out of state, they can have
535
00:37:42,160 --> 00:37:46,540
these conferences, these meetings on
Zoom with people all over the country.
536
00:37:47,220 --> 00:37:53,620
Up next, the Moors free fall from grace
into a Texas courtroom.
537
00:38:09,930 --> 00:38:13,770
LaShonda and Marlon Moore showed up at
the Collin County Courthouse with
538
00:38:13,770 --> 00:38:15,290
security by their side.
539
00:38:15,510 --> 00:38:16,910
I think the truth will come to light.
540
00:38:17,510 --> 00:38:24,330
On June 15, 2021, the Texas Attorney
General announces civil charges
541
00:38:24,330 --> 00:38:29,830
against Bent LLC and its co -founders,
LaShonda and Marlon Moore, for operating
542
00:38:29,830 --> 00:38:34,390
an illegal pyramid scheme called
Blessings in No Time.
543
00:38:34,810 --> 00:38:38,590
Two days later... The FTC with the state
of Arkansas...
544
00:38:39,040 --> 00:38:44,860
has filed a federal action alleging
violations of Section 5 of the FTC Act
545
00:38:44,860 --> 00:38:46,500
the Consumer Review Fairness Act.
546
00:38:46,920 --> 00:38:53,280
The civil lawsuits halt Bint's
operations and allege the Moors scammed
547
00:38:53,280 --> 00:38:58,320
millions of dollars from thousands of
African Americans and capitalized on
548
00:38:58,320 --> 00:39:00,740
financial hardships during the pandemic.
549
00:39:01,240 --> 00:39:06,440
At the outset of the pandemic, there was
a noticeable uptick.
550
00:39:06,730 --> 00:39:09,930
in pyramid activity and related
complaints that the FTC received.
551
00:39:10,490 --> 00:39:17,110
This is a time when folks may have been
laid off. They may have lost income and
552
00:39:17,110 --> 00:39:20,490
may be more susceptible to fraudulent
money -making opportunities.
553
00:39:21,250 --> 00:39:27,690
Between the FTC's joint case with
Arkansas and the Texas lawsuit, LaShonda
554
00:39:27,690 --> 00:39:32,470
Marlon Moore have denied a total of 12
civil charges against them.
555
00:39:33,070 --> 00:39:38,290
including an FTC violation for
threatening members who post on social
556
00:39:38,290 --> 00:39:45,250
about Bent. Both cases say any money
accumulated by Bent is ill -gotten
557
00:39:45,250 --> 00:39:48,010
gains that should be returned to the
victims.
558
00:39:48,350 --> 00:39:53,470
The goal is always to get the money back
to consumers. But with that said,
559
00:39:53,630 --> 00:39:58,450
seldom can the FTC make consumers whole
after fraud.
560
00:39:59,090 --> 00:40:00,530
It's a rare genre.
561
00:40:06,900 --> 00:40:11,200
There was no limit to how much money you
could put in, so that's why people were
562
00:40:11,200 --> 00:40:12,900
not just losing $1 ,400.
563
00:40:13,380 --> 00:40:16,200
They were losing up to $60 ,000.
564
00:40:16,640 --> 00:40:18,740
So I wanted to tell their story.
565
00:40:20,190 --> 00:40:26,150
Business reporter Natalie Walters fields
one tragic tale after another from bent
566
00:40:26,150 --> 00:40:30,890
victims for the Dallas Morning News,
including the Fergusons.
567
00:40:31,130 --> 00:40:37,850
I ended up spending $34 ,000 just on
boards.
568
00:40:38,290 --> 00:40:42,390
That didn't count the $85 a month
connect me fee.
569
00:40:42,770 --> 00:40:48,550
They put in their savings of $34 ,000.
They're the ones who needed justice.
570
00:40:51,210 --> 00:40:54,450
I just wanted to think into the ground.
571
00:40:55,090 --> 00:40:56,090
I was angry.
572
00:40:56,490 --> 00:41:01,090
And all the older people who got their
money taken and didn't know how to get
573
00:41:01,090 --> 00:41:03,630
back. In September 2022,
574
00:41:04,410 --> 00:41:09,510
the Moores issued a response to a
deposition notice in the joint FTC in
575
00:41:09,510 --> 00:41:16,240
case. and say they cannot afford third
-party representation because together
576
00:41:16,240 --> 00:41:22,800
they have less than $25 ,000 and more
than $540 ,000 in debt.
577
00:41:23,180 --> 00:41:27,080
Maybe the perpetrators don't have any
money, so they're changing attorneys,
578
00:41:27,340 --> 00:41:31,020
which has happened in this case. And so
there's delay after delay.
579
00:41:31,500 --> 00:41:37,000
In the Texas case, a civil judgment
against the Moores could lead to
580
00:41:37,000 --> 00:41:38,000
charges.
581
00:41:38,400 --> 00:41:39,880
And time behind bars.
582
00:41:40,240 --> 00:41:46,000
Our AG wants to prosecute them to the
full extent of the law here in Texas.
583
00:41:46,000 --> 00:41:51,500
if you operate a pyramid scheme, you can
face up to two years in state jail and
584
00:41:51,500 --> 00:41:53,780
a fine of $10 ,000.
585
00:41:54,600 --> 00:42:01,380
I remember LaShonda making a comment and
she said, So when I look at boards,
586
00:42:01,680 --> 00:42:03,900
I don't see boards, I see food.
587
00:42:04,300 --> 00:42:06,400
That's exactly where I'm hoping she
goes.
588
00:42:07,070 --> 00:42:10,030
into themselves for a long, long time.
589
00:42:10,350 --> 00:42:14,830
What was thought in no time would be a
blessing turned into a nightmare for
590
00:42:14,830 --> 00:42:15,830
many.
591
00:42:17,850 --> 00:42:23,610
Just what an evil couple to do such a
thing in such a time.
592
00:42:39,690 --> 00:42:43,050
I'm going to do. I'm going to show you
my cash out right now. I'm going to put
593
00:42:43,050 --> 00:42:45,730
it up on the screen so you guys can see.
He just told me not to make it about
594
00:42:45,730 --> 00:42:50,930
money. It's about the blessing, y 'all.
It's about the blessing. He done told me
595
00:42:50,930 --> 00:42:51,930
not to vote for somebody.
53969
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