Original subtitles

Previously on undercover billionaire...

This is a suicide mission, man.

Three business titans were dropped in different cities.

I'm about to be a fish out of water.

And the fight for survival commenced...

I wish you well out there. Enjoy the ride.

Grant cardone landed in pueblo, colorado

And jumped into the game...

So, I need a place to sleep tonight.

- It'd be in a trailer. - Better than what I got right now.

...But struggled with his new identity.

It's hard when you got money,

It's impossible when you don't.

In california, elaine culotti took an aggressive approach...

I'm 100% a badass.

...Secured long-term shelter...

Would you let me give you $500 in labor instead of $400 in rent?

...And found a job.

My back.

I've got to find a building that will work for my million-dollar business.

I'm striking out left and right.

Meanwhile...

Monique idlett touched down in tacoma, washington

And plotted out her million-dollar business.

Wellness is a human right.

- I'm making juices. - ...But was nearly homeless...

sleeping in my car is not an option as I'm a woman.

This is t'wina's house.

...Before being taken in by the kindness of a prominent stranger.

I'm just super thankful.

Is the american dream still alive?

I'm glenn stearns. Last year, I made a bet that I could go undercover

And build a million-dollar business in 90 days.

I'm too old!

It was the hardest thing that I've ever done in my life.

I have to go to the hospital.

Now, three successful entrepreneurs

Are stepping forward to take on the same challenge.

Who has my money?

This sounds like I'm being greedy, but I'm not greedy.

I'm a hunter.

I'm all about relationships.

My strategy is I'm not building it without the community.

It can't happen.

I don't take "no" for an answer.

Being a woman in a man's world, there's no crying.

I make other people cry.

To keep things fair...

...They're going undercover in cities they've never been to

With only $100, a cell phone with no contacts and an old truck.

All they'll have are the business principles

They used to become successful.

Geez!

At the end of 90 days,

All three businesses will be independently evaluated.

If it's a penny short of a million dollars, I'll put in a million dollars.

Win or lose, the people who get me there will be rewarded.

But they don't know it.

In three different american cities,

With millions of dollars on the line,

These trailblazers will try and prove

The american dream is still alive.

That was the worst night of sleep.

I get up just to see the sun. I gotta beat you.

Got a head start on everybody.

It feels so amazing to stay in such a warm home,

It reminds me of mine.

I wanna make sure I'm not leaving any messes around t'wina's home.

Today is such a big day. Gotta get started.

I wanna go to chanel so bad.

Just sit there, just smell everything.

Game face, baby. Game face.

You got it down. You can do it.

It's all... It's all mirrors and smoke and mirrors anyway.

It's like, "is she really able to pull this off?" kinda thing.

People are like, "can she do it?" dun-dun-dun!

- Ready to do this? - Yeah.

I'm gonna make the building look beautiful.

My deal with russell is to clean up around the building

For 30 days' free rent.

On today's menu, we have power washing the building.

Is mine the only car out here? I'm a good power washer, are you kidding me?

Hold the pull trigger...

Elaine living at shepherd's inn right now is a good thing for me.

Trying to juggle multiple jobs,

I've just been completely overwhelmed.

She's helping maintain the building, helping clean up a little bit.

Rock and roll, girl!

Thank you very much.

This is so much better than washing dirty dishes and taking out the trash.

If you really need to get rid of your frustration,

Power wash. It'll fix you right up.

I've been looking high and low for a building to launch the business out of

Maybe it's right in front of me.

As much as this is overwhelming,

Now that I have a place to live temporarily,

I feel on top of the world even with not having much.

Now I have to focus my attention on a few things.

I'll have to initiate the start-up process

For finding funding for my company.

But before I can do any of that,

I need a job that will pay me in cash every time I work

And flexible with the hours so I can actually build the juice shop company.

I wanna actually confirm a paid job today

Like, at least feel some type of stability.

So I did a search for farmers markets

And I came across a place called point ruston public market.

I spoke with a lady by the name of stacy who manages the market,

And I'm on my way to meet with her now.

Are you stacy? Yes.

- Hi, how are you? - I'm good.

So tell me about this area, 'cause this is, like, super amazing.

So this area used to be... It was all industrial. It was a copper smelter.

It was one of the largest super-fun sites in the united states.

- Oh, really? - And so when they got called out

And had to clean this area up, developers really saw this as an opportunity

- To develop... - so this is an opportunity zone, okay.

It's amazing, 'cause to have that insight to see something that really was so industrial

To become this, which is so incredibly beautiful.

- I'm just taking notes, I'm sorry. - Yeah, go ahead.

And this is their crown jewel.

That's the public market. It was their idea. They wanted to have a public market here.

- Do you mind if I take a look around? - No, no, get on in there.

This smells so good.

- Do you guys have a card? - There we go.

- Perfect. Thank you. - You're welcome.

- This is my company here. - It's your company?

Oh, monique, nice to meet you. I'm new to tacoma so, yeah.

Right now, we're a micro-farmer.

It's all mixed. Stone fruits, specialty fruits...

Do you guys need any day help?

Uh...

You do?

Elbow. Yes. Okay, 11 to 3. Yes.

Oh, man, you have no idea. I'm so excited.

I'm super happy I came in.

And I'm gonna get these 'cause I definitely wouldn't stop and not get something.

I don't believe in coming into someone's place of business

And not supporting them.

I'm gonna buy some fruit even though I don't have a lot of money.

- You got $18.80. - $18.80? Oh, perfect.

Thank you. Don't worry about the change, you can just keep it.

Yeah, you've been so kind. And you hired me? Yeah.

Yay! I'm super excited. Thank you.

Thank you so much for coming.

Oh, you're welcome.

I have two days left to find an old building in fresno

To turn into my million-dollar business.

If I don't find the perfect spot,

I won't have time to get all my renovations and permits

And everything done before my 90 days are up.

So, find the building, partner to invest,

Start the business in two days. No big deal.

How long have you lived here in fresno?

My entire life, and I'm 42.

I asked russell to come here and meet me since he owns a business in downtown fresno

And I wanna pick his brain about the area.

And your family bought the shepherd's inn how long ago?

Probably 24-25 years now.

The shepherd's inn, to me, is more than just a building.

It's something that I've built from the ground up

So it's part of my family and it means a lot to my family.

How about you? Where are you from? What's your background?

Um... You know, so...

I came from south california.

Anything that I say could, you know, blow my cover.

But I'm here asking russell for help.

Who knows? Maybe he'll be a valuable resource in the future.

And if that's the case, then I need to open up a little bit

And start to build the relationship.

My dad was in the military, he was an air force pilot.

- Okay. - And off to europe we went.

- So I spent most of my life abroad, yeah. - Abroad.

So, you have kids?

I have one little girl. She's eight.

- What's her name? - Reagan.

- What a cool name. - Yes.

- Reagan stone. - Reagan stone. Yeah.

- I have three kids. - Okay.

And I said I'm just going to take a little sabbatical

And I'm gonna do something for me.

I told you, I'm trying to start a business

In fresno at some point.

And, I'm particularly interested in real estate.

I've done a little driving downtown.

Can you tell me about what you think

About downtown real estate?

So, that's kind of why we've been holding on

In shepherd's inn so incessantly,

Because our area is growing like crazy where we're at.

Our lunch businesses... Which is bam!

We were always so busy at lunch.

And then covid hit,

And then everything came to screaming halt.

Wow.

I know you're still generating income

From the people that are renting

The rooms at the inn,

But the restaurant and the bar are closed.

How are you processing

The fact that you can't get open because of all of this?

Well...

I hate it.

If everything went back to normal,

I would be excited to reopen shepherd's inn.

I couldn't wait.

If they are only gonna allow us to open

At a fifty percent capacity, I'll just break even.

It's not worth opening at this point.

What about your revenue stream?

Like, how do you feed your family?

What are you doing?

I'm driving a cement truck.

Right now I'm working six twelves.

- So, I'm... - Six... What?

So I'm working 72 hours a week right now.

Oh, jesus, russell, that's hard.

Russell is doing whatever he can

To support his family.

He's watching his family business fail.

There's no relief in sight.

I don't know what you do with that.

It's heartbreaking.

I mean, are you done with the inn,

- Or do you... - I'm not done. No.

Who is kind of in charge

Of what's going on upstairs at shepherd's?

I have chris who is a close friend of mine.

He is from seattle.

So I probably might have very well been

The first person he met when he came to town.

Can you give me his contact info?

Yes, I'll get you his phone number.

Okay, thank you for spending

Such a great deal of time on your only day off.

I appreciate it. No problem.

It's not much, but if I could buy you an ice tea

I would really, really appreciate it.

Russell has got a business and a building

That need to be renovated.

I know construction and design,

And I need to create a business.

Maybe shepherd's inn is where I can do it.

I'm not even sure how much work the building needs,

But I've got to find a way to make this happen.

I have accomplished a lot in my career,

But I've never, ever had a challenge like this.

Louis curtis doesn't have any credit,

And he doesn't have any money.

But that doesn't mean I can't dream

And be creative.

So, look, I got this rv,

And my meals are paid for at cat's' porthouse.

Oh, my gosh.

I've got this bolero jeep.

Can I sell it for you?

Yeah.

Oh, these wheels, baby!

All without spending a penny,

Because I'm a little creative

And I befriended my boy ryan zabukovic.

But now it's time to concentrate

On making some real money.

I have a meeting with matt.

I got to work on this promo and I have less than...

An hour and 25 minutes to do this

Instead of losing precious time working in a job,

I go off to make three to four thousand bucks in that time.

If I have a chance to make in this payday,

It's going to be by helping matt smith,

A local entrepreneur in town that everybody respects,

Kill it with a promotion.

"for snooze mattress,

Proposal, drive traffic,

Eight ten-foot feather flags."

If I can get the people into the store,

And that cash register to ring,

Then maybe that'll lead to a big score for me

And more business opportunities with matt smith.

What were my other ideas?

Uh, free mattress assessment.

Na, sucks.

Uh...

Free trial.

Uh, no, no. That's not... That's not it.

Free bitcoin with any visit.

Dude, I got to remind myself

My name doesn't do the work for me anymore.

Free snap fitness membership.

Bomb

The hood with thousand flyers.

And I'd like to get a big gorilla.

Blow-up gorilla. I wonder what that would cost.

"gorilla."

Start with the local advertising first,

Bringing in people from the streets,

From the local area.

Look, there's decent traffic

Right here in this part of town

For snooze that matt is not capturing.

So that's where I'm going to direct the promo to.

Use tried and true,

Old, old methods.

Feather flags, air dancers, new signage.

I might hit the area with flyers,

"clearance sale, 73 dollars a month."

"best sleep of your life."

Matt just texted me, "good morning. Are we still a go for kirk's?

And did you want to pick me up or meet at kirk's?"

I'll pick you up.

Control.

I want control.

Cannot have too much control, it's absolutely impossible.

This promo pitch is gonna either make me our break me.

If he doesn't buy it,

I don't know what I'm gonna do.

After my conversation with russell,

I got to thinking about shepherd's inn.

Russell has a pretty good building

That I could possibly start the business out of.

He said that pre shutdown things were busy,

But now he's only breaking even

With just the rooms for rent at the inn.

I mean, the bar thing is over.

It's not gonna happen for a while because of covid.

But now that hotel,

If that thing could be cleaned up,

It would be so cute.

It's time to get this place making money again.

So I want to renovate it and create a business,

Or even businesses

That I can operate for years to come.

I'm going to need to do my own research

To see if there's a viable business

Out of shepherd's inn,

This is really cool.

Shepherd's inn is a landmark building.

Landmark buildings can be tough to renovate,

But the clock is ticking and I need a building.

If it's landmarked, it's landmarked.

And it's in the heart of downtown.

Which means it has access to a lot of people.

Which means that it could be

A great place to start a business out of.

Shepherd's inn has a lot of potential

And a lot of possibilities.

What business ideas could go in there?

I haven't quite worked out,

But I know that if I do come up with the right plan,

I'll lock onto it

And I'll make it work for the long run.

I wonder if russell would be open to...

Partnership with somebody who has no money.

Hi.

What do you think of that?

"hey, russell, it's elaine.

Would we be able to meet?

And if you do by chance,

Have blueprints for shepherd's inn,

Would you be able to bring them?"

At this point, I just have to convince russell.

To russell and his family.

I don't know how they're going to feel about changing it.

If I can't get russell and his family on board,

I won't have a place

To build my million dollar business out of.

It's interesting because I do live in a very safe,

Protective bubble, right?

And even as much as I'm challenging systems

As monique idlett,

And I'm getting uncomfortable,

I'm always able to go home to my comfort zone,

And, I can't do that here.

I've been a vulnerable before,

But never vulnerable in this type of way.

Not my real identity,

I can't use my network.

I can't... You know?

I can't even tell the community

That I've been accomplished in some fashion.

I'm super humbled,

And it makes me have

Even more of a fight in me

To do this journey here.

Today I'm back in the hill-top neighborhood.

It was important to me that I go to a community

And a neighborhood where it's not far fetched

For a woman of color to be a business owner.

Hi. How are you?

- I'm monique. - I'm david.

My name is monique.

I just moved here.

I do like ginger shots and turmeric shots and stuff.

So I'm just trying to get to know the city a little bit.

Is this your cell?

- It's just... the store number.

- Next to my cell number. - Okay.

Okay, so I'll be able to text it. Okay, perfect.

Thank you. Nice to meet you guys.

My business philosophy is based on

What I call the five c's.

Conscious, concerned, caring, community, contagious.

You do have to care

And see how you're impacting a whole entire community.

And it should absolutely be a contagious model

To be profitable in that way.

It truly does incorporate how I actually

Like to move through life as a businesswoman.

Are you from this neighborhood?

So, like what's going on over here?

- Oh. - Sorry.

I'm a part of a documentary.

They're doing it around the united states,

But just like small business owners, entrepreneurs.

I just moved here, girl.

I'm trying to get my life together

And start a business.

Where are the people who care about wellness

And like juice shots and ginger shots

- And... - Me.

You see-where's your-

I do care about those things I am on.

Where do you buy them?

- Online. - That's the thing right now,

Especially with the pandemic.

People are being more cautious.

She says she has to call people

And get things shipped to her

For juicing. That's a problem.

So now I'm on the community investment council board. That's where-

- Oh girl I'm monique. - I'm kenya.

Nice to meet you, kenya. See I know who to talk to.

Do you have a car?

I don't have a car, but I can give you my phone number.

I have a few people

I would actually connect you with.

Every interaction is important.

My meeting with kenya proves that point.

I've met someone who was connected in this community

And wants to introduce me to key people

Which could lead to potential customers

To potential investors

And definitely potential supporters.

I'm monique lenee. I'ma drop my card to right now.

Okay, babe. Thank you for stopping and talking.

Thank you for doing this work. It's important.

I have to build a business

Everybody has to understand this is, like for real for me.

I'm doing this on behalf of women and people of color.

So this matters and I cannot fail.

So I'm going to pick up matt and have a slopper.

Apparently, it's pueblo's claim to fame

When it comes to food.

It's nobody, it's news,

All the traffic's into that business.

I'm about to show matt how to change that.

Big man. What's up? Ready for some slopper?

Yeah, you drive. I don't know

- Where I'm going. Let's go. - All right, I'll drive.

So cooler sloppers is a public tradition there.

The first slopper was around here.

What's in the slopper?

It's a burger open faced with green chili on top.

Look, every deal matters no matter their size.

My last deal.

We close a three hundred million dollar transaction.

Just the bag of ideas

- Like I'm gonna lose. - Bag of ideas

And you're ready. You're ready.

This deal, pitching matt on a mattress sale promotion

Where I get paid nothing,

I'm actually more nervous about

And means more to me.

I feel like my success or failures,

Louis curtis is riding on this one moment.

Do you guys need menus?

No, ma'am, I don't need a menu.

I need a double slopper.

I'll take a double slopper as well with no bun.

Okay, these are the promo ideas,

So I want to create some salvage.

Best mattress in the world, $78 a month.

No money down. I would put that on the salvage.

Where you have right now open for business

As a consumer, no offense.

- No. - I'm driving along.

I know you open for business. What's in it for them?

- Absolute. - Zero down, zero percent interest.

No payments until may. I just want them in the door.

Times change. People don't.

For thousands of years, people have you signs, flyers

Screaming at people, stopping traffic.

These days, business owners

Are so obsessed with the internet.

So dependent upon social media,

They have completely forgotten

The old school.

Matts message.

None of what he's doing speaks to come in.

These small tweaks might seem like nothing to you

And they're definitely old school.

But I'm hoping,

Hoping they're going to get us some mattresses

Sold this weekend.

Okay, so this is what we need to pull it off.

I want to propose eight

Ten foot feather flax.

I want a four by eight twirler.

Then I want to bomb the neighborhood

With a thousand flyers.

You invest five grand.

I could bring in 15k.

That'd be the target.

- Wanna do it? - Ah-

I want a four by eight twirler.

Then I want to bomb the neighborhood

With a thousand flyers.

You invest five grand.

I could bring in 15k.

That'd be the target.

- Wanna do it? - Ah-

- Huh? - I'm in.

Now we're in business, baby.

Running a successful promotional campaign

For snooze is gonna show mattie boy

What I'm capable of.

It's going to lead to more opportunities

And more introductions

To the pueblo bowlers.

This is how you build a reputation.

Here we go. Here we go, guys.

Here it is.

- That's good, man. - Yeah.

- I like it. - Wow.

I appreciate all the work you put into this.

Yeah, no problem. Excited to see it all come out.

The energy and the excitement

He's bringing to a snooze mattress company

And the stuff that we went over today

Is just, you know, it takes somebody

From the outside looking in

And I'm excited to work with it.

- Thank you for lunch. - Thank you for your ideas.

So I'm going to work for alex fardell

Who is one of the owners of fardell farms.

I asked alex for a job when I went to his booth

At point reston public market.

I have no idea what I'm gonna be doing.

He kind of set me like a list of things

Like, you know, just making sure the tables were good,

Greeting customers.

He said, this is their busiest day of the week.

Good morning.

Hi. How are you guys doing?

Are you excited, uh...

- I am, I am. - First day here?

I haven't worked for anyone else in a long time.

But I'm excited to build a relationship with alex.

We're gonna get you to jump right in the fire here.

Yeah, that's how it works, right?

Yes it is.

I've never sold fruits and vegetables,

But with my business background,

I can sell anything.

That's a state of mind.

You believe you could do it,

You can do it.

Hey, ladies.

How are you guys doing today?

Take this one tomato,

Two eggplants.

So the green are two for three

And then two for four.

- This is it. - Okay, perfect.

That'll be $4.

Oh, that's 18.

Sorry, this one's good.

That one's ready.

Thank you guys.

Well? What do you think so far, monique?

I love it, man.

This is my language.

Like getting to tell people

Like how to be healthier and

That's to me what life is about.

Cool.

- There's your eighty bucks. - Thank you. Appreciate it.

- Yay! - I appreciate the help.

Hard work builds confidence.

Growing up, watching my mom work several jobs,

Providing for me and my sister and brother.

She always took pride in her work.

Today I made 80 dollars.

Thank you so much, alan.

Yeah, of course. Of course.

While it's definitely not enough for long term housing,

It at least covers my food and gas for the week.

I'm going to count every small victory.

Whoo, lord.

For this promo.

I want to put together feather flags,

Truck wrap, air dancers,

New signage and a bunch of flyers.

With this coverage, we can generate excitement quickly

And draw in new pueblo customers

Who've never even heard about snooze.

I'm looking for opportunity.

I'm looking for who's got my money?

Who's got my money, baby?

That's my battle cry.

You guys that don't trust yourselves.

That's why you hate on the money.

I trust myself.

I know I'm gonna do good things with it,

But the one thing I don't have right now is time.

I have all these ideas that I told matt

Wouldn't cost him more than 5k.

I hope I was right.

Matt mentioned a print shop he uses called post net.

I'm gonna head over there to get an estimate.

Hey, there. My name's louis curtis.

I'm working for matt smith.

I want to see how much it would cost

To do a promotion for snooze mattress.

Can you give me a few quotes?

Yes.

So what I'm thinking about doing

- Is some flyer... - okay.

...For snooze.

And also, I would love to do

The side of a truck, a big truck

- mmm-hmm. - A big white panel truck.

The feather stans, flags were how much?

If I got six to eight of those

$29.95 per flag.

Okay, ten footers.

Gettin' into the big money now.

Well, you're going big.

Okay, give me your card.

I'm your new best friend.

- I will bring you some business. - Appreciate it.

That was good.

How do you make people happy?

Bring 'em business.

Quit worrying about you gettin' money, bring them money.

After spending the day at the farmer's market,

I now get to head back to t'wina's

To show support to this amazing woman

Who's opened her home to me.

T'wina is running for washington state senate,

And the primary election is today.

They're sitting outside.

Oh, that must be her campaign manager.

The primary results are in...

oh, my god!

Come on!

...And she did it.

T'wina has won her primary.

Listen, I was just like,

If I can just get like, 47%...

Fifty-one?

I literally just met her a few days ago

And I'm here for such a big moment.

This is really special and historical.

Oh, the mayor of tacoma

- How are you? - Good to see you.

Good to see you too.

So, proud of you.

Hi, I'm victoria.

Hi, monique.

I was her campaign manager when she ran for city council.

No. Really?

Yes.

Wow.

I was glad to.

No one deserves this more than you.

Like, literally.

When you work hard,

It pays off.

Since I've arrived in tacoma, I have been super scared.

But I meet people like t'wina,

Mayor victoria and you're like,

Wait a second. I'm supposed to be doing this.

Where are you from?

- I'm from california. - Okay.

And I moved here with the ambition of starting a small business

- And joing the tacoma community. - Oh, my god.

Okay.

Every time I think that I'm lying,

I remind myself

That I absolutely am trying to solve a problem

That exists in their city.

And that I actually care about the community

Of tacoma, because I really do.

...And literally can't believe

How amazing tacoma has been to me.

Nice to meet you. Thank you.

If louis curtis comes to pueblo.

No money, no names, no contacts

And make it anybody could make it.

If they don't make excuses.

I haven't made any excuses for my failures.

I had a financial goal of three or four grand this week

And I missed it miserably.

Don't have my kids out here yet.

Don't have my wife out there yet.

I haven't even started looking for a place for us to all stay together.

If I don't pull this off

The grant cardone brand,

Gets kind of tarnished.

Like mr. Whatever it takes, mr. 10x,

Mr... You know, make it happen.

Greatest salesman in the world.

I don't pull this off, everybody's gonna be like, "yeah, told you."

You have to have money.

Everybody's gonna be...

They're gonna be pushing up in my face.

"see, I told you, rich boy."

I started this 90 day challenge on February 26.

I'm on day eight now.

And this coronavirus thing just keeps picking up steam.

I'm concerned about my family.

Boom, I get hit with this.

It's always something new. Nothing you ever plan on.

Just another thing to deal with.

What're ya'll doing?

What're we doing?

Sabrina's still sleeping.

Scarlett just woke up.

The governor has called a state of emergency in california.

Oh, wow.

What I'm worried about is hysteria and a chaos.

So I'm just wondering,

Do we want to get you guys out of california?

I love it here, but, you know,

I was just kind of feeling a weird vibe here.

I'm over here doing this.

I got that attention on my family over there.

- Hold on... - can I...

Hold on one second. I gotta take this call.

Okay, call me back.

This is louis.

Louis, I'm looking at your suburban.

What're you asking for?

Thirty-eight hundred. I'm not hung up on the price.

Who am I speaking... Who am I speaking with?

My name's steve. Um...

I know somebody who's looking for a vehicle,

So, let me call 'em to see if they're interested.

Yeah. Hey, steve. I need to sell that immediately.

Price won't get in the way of us doing business.

- sounds good. - Thanks.

All right.

See, that's a name.

I got a lot on my mind right now.

I'm worried about my family,

Need to sell the suburban.

I've got to get some cash coming in

And I got to deliver on the mattress sale this weekend.

So right now I'm going to head over to pick up \my promotional materials.

Hopefully, they're bold enough to create excitement of snooze,

And get people in the door this weekend.

I'm so excited to see what you guys made for may.

Oh, my gosh.

Wow, that's awesome.

You guys coming Saturday?

Yeah, okay.

No credit, no interest, no payments, just sleep good.

The materials for the promo came in under budget.

That's great, but I still gotta deliver,

Promote, promote and then promote.

You have to learn to communicate.

And you have to learn to sell.

Every dream you have,

Depends on your ability to sell that dream to someone else.

Bet you 500 bucks

I'll sell them a mattress.

We'll do the truck right there

And I'll have my first feather sign here.

Okay.

Another one right here.

We need to get some cars up front.

This place needs to look packed.

"like I'm missing something."

My long term play is to build a business with matt.

Most of you are working for a commission on everything.

I'm not. I'm going to work for free

Because opportunity is more important than money.

The results will pay me later.

You got a screen, man, you gotta scream to get people to come in.

This mattress store's competing with everything in the universe

To the stock market dropping...

To my kids that are sick from the corona virus.

Everything is competition. Not store across the street,

It's not the other mattress company, it's everything.

Right here. Right here, right now.

That's right. That's right.

Come to daddy.

It's like my mama used to tell me.

Squeaky wheel gets you all,

The masters of the universe, nope.

You gotta promote, promote, promote.

I like your style.

Not exactly sure what lewis is doing still,

But I know that he's a good man and he's doing good by us.

He's really helping us out.

How you doing?

Hey, dog. Come see me tomorrow.

I'm giving you one.

Why would I do flyers?

- Come see us tomorrow? - Okay.

Because it's outflow.

If I put enough of those out, somebody will show up in that mattress store.

Let me give you this.

Let go of my car door.

- Who do you think you are? - I was inviting

You to our store tomorrow morning.

- I don't want it. - All right. Great.

If you don't know we have a sale, now you know.

Tomorrow I may either prove to matt

I know what I'm talking about, or he's going to think

I wasted hours of his time and thousands of his dollars.

If I don't pull it off,

I got to put up a million dollars.

Wellness has always been important to me.

I'm definitely not surprised to see interest

From the community for my juice shots.

So I'm going to shop for some ingredients

To make free samples and pass them out at hilltop

To create some buzz.

Where's the ginger?

They have some fresh mint.

Yeah, baby.

Oh, they got some turmeric.

Man, these're three for a dollar.

Super good.

$10.07.

Yay! Super happy.

Spent ten dollars.

Juicing can be a very lucrative business.

It costs about ten dollars

To make 62 ounce wellness shots.

That's a cost of only 17 cents per shot.

And if I sell them for four dollars per shot,

That's a margin of 96 percent.

I definitely want to go into this market right here

And see if they have any juicers.

Hi. How are you?

How's it going?

I'm good. Thank you.

Where are your, like, um,

The blenders and juicers and things.

- Right this way. - Okay. Thank you.

Most professional juicers cost several hundred dollars

Or several thousand dollars,

And that's not in my budget right now.

So I am looking for an inexpensive blender

That I'm hoping can get the job done.

I have to make this work.

I'm looking for some type of, like,

The same thing that, like, a nutribullet would do.

Right over here we have regular blenders.

You'll see them right here with the green.

I don't think I can do these

'cause it needs to be more like a juice.

Processors also have that same capacity

Where they can purify, liquefy, emulsify.

And you can put bigger things in,

Like a bigger slice of apple.

Yeah, more like smaller ones.

- Okay. - I'm doing these shots.

Then that will be perfect.

This'll be perfect.

Is there anything I can help you with?

No.

There's that.

- Thanks for coming. - Have a good day.

All right. Bye-bye.

Let's go make some juice shots

I'm meeting russell today

To pitch him some changes to restructure shepherds inn.

And he asked me to meet him at his favorite spot.

I've asked him to bring the floor plans

So I can see what I'm working with.

You brought the plans?

- I did. - Awesome.

- Hey. - Look at that.

So this is quite the place.

It's one of my hideouts.

Um, it's pretty quiet. Is it just 'cause

- It's day time? - Yeah.

This will be the most conventional of pitches

Because I don't know what the shepherds inn is going to be,

But I'm sure I can bring it back to life.

I just need russell to trust me enough

So I can figure out a new business plan.

I need a "yes" from russell.

A "yes" creates traction.

And that'll help me with my million dollar business.

I suppose you're wondering why I wanna...

Yeah, I'm curious. What's going on here?

I was thinking... This is the front here?

Yes.

You had this many tables and chairs in there?

With larger parties

I could fit one in 20 in that lane room.

- Thank you very much. - Thank you.

Thank you very much.

I am thinking about some possibilities here

For your closed establishment.

I haven't really figured out how I could use the space,

But I do know that you're not using it

- Like that's my common denominator. - That is true.

Um, and I don't think it's a big secret

That the building needs some work.

- It's really well run down. - It's old.

And it's not laid out in a way that can be used right now.

I don't know what you're looking at doing.

I have no idea what elaine is trying to do right now.

I'm not sure what her plans.

She's kind of all over the place.

I don't think it's a big secret that the building needs some work.

- It's really well run down. - It's old. Yeah.

And it's not laid out in a way that it can be used right now.

I don't know what you're looking at doing.

If there was a business plan that it could make money,

What would that look like to you in terms of appetite?

I'm a week in to the challenge of building a million dollar business.

I'm all in on shepherd's inn.

Are you willing to let me make all these improvements to the end?

I've gotta convince russell to say "yes"

Because I don't have any backup plans in place.

If someone was able to come in,

Pay me a generous amount of rent every month,

I wouldn't care what they did with the building, to be honest.

So you're pretty comfortable with the idea of just leasing it?

I would, but it would have to be a long term lease.

This is really good news.

Russell's open to the idea of a long term lease

Because it provides him with passive income.

I have two things to offer you.

I have a really good, really good brain

And I am absolutely tireless.

Let me work on the idea of what it's going to be

With the caveat that you can veto it.

I'll pay you rent as soon as I get the business up and running

Delay when you pay.

I don't have any money and I cannot afford rent on this building

When you don't have cash on hand,

Always negotiate paying later.

Do you have experience doing this?

I do. I fixed flipped a lot of stuff.

I understand basic construction.

I'll figure something out that will blow your mind,

But I don't want to spend my energy

If I don't have a willing partner.

I would be willing to work with you

If you could make something work.

Let's do it.

I'll roll the dice with elaine

Because I've never experienced a long term shut down like this

And it's just crushing for me and all my employees.

This is the best situation I could ask for.

Russell's going to get a fully renovated building

And eventually rent, and I'm on my way to my million dollar business.

I'm excited.

For me to take on this 90 day challenge

Was a huge leap of faith.

And now I'm asking russell

To take a huge leap of faith too,

So if I don't succeed,

It's going to be a big disaster for both of us.

Here's lewis.

Hey, lewis, I think I saw your suburban?

Yes, sir. 1999...

1999 suburban, 220,000 miles.

There is some kind of glitch in the air-conditioned heater.

But that doesn't matter to me.

When you say glitch in the heater, what do you mean?

Sometimes it works, sometimes it don't. I'm not a heater guy.

- I don't know anything about that. - Got you.

- The price for it? - $2,500

Yeah. I don't know, man.

I mean, I think I've seen others on the market between $1,500-$2,000.

Okay. All right, my friend.

- Good talking to you. - Thank you.

Damn. I might need to lower the price of this beast.

All right, so look, I need money right now.

I need to sell this truck.

That asset is my liability.

I need the cash.

Well, another day down.

Well, I didn't spend any of my 100 bucks.

I'm not any closer hitting my three or four thousand,

But tomorrow is the snooze mattress sale.

I'm counting on this one thing, big time, to kick start my moment.

Another day. Another way

I'm excited. I'm freaking pumped, man!

Sales kick off today, and it's go time.

That's either going to see that I can deliver on what I promised,

Or the whole thing's going to crash and burn all around me.

Matt's prepping the team right now.

And when I show up, I'm hoping to get matt $15,000 in sales

To justify business with me in the future and making sense of what he spent.

Is louis going to be out there doing the whole little sign shaking thing?

...Like waving people in,

Like, in front of cars and everything.

He brought in a ton of extra energy, and I love it.

He's a natural.

- Good morning! - Where are your pjs?

You didn't wear your pjs?

Uh-huh.

We were just talking about...

yeah!

With all the promo we've done, I want to see some lines running out the door.

We are open for business.

So, I'll let you get set up and I'll...

- Yeah, girl, this super easy. - ...Watch.

Monique, she's fantastic.

She is incredibly smart.

I think the first day I was already

Putting aloe on my skin, adding lime to my water.

She just helped us to, in a short period of time,

Just live a healthier life, which is amazing.

I just kill the ginger.

I just want to support someone who was in our city

And especially folks who are trying to do great things in the black community.

Want to make sure that we're a resource.

And that is actually what I get paid to do every day,

To support folks in my community.

I literally just do thin slices of them.

I'm making my juice shot samples

To pass out at hilltop, and tawana is interested in learning,

So I'm so happy to share my process with her.

Now, it is a little more complicated because this isn't a full juicer.

At home, I have a $1,000 juicer, but that is definitely not in my budget.

So I have to go with this less expensive one.

- Ginger, turmeric, cherry and a dash of mint. - Oh.

- What's the turmeric? - Turmeric is this.

- It's the orange. - Ooh.

A couple of years ago, I was suffering from severe inflammation,

And I just felt unhealthy in general.

So I went to see my natural doctor,

And he said that it was an absolute necessity that I changed my diet.

These roots literally help eliminate

Any inflammation, which then eliminates disease.

Juicing became a key component of my personal wellness program.

I lost 30 pounds of inflammation

In the first three months, and it was life-changing.

I want all to have access to healthier options,

Especially during this challenging time.

I probably used about $1.50 worth of products.

- And you would sell the shot for, like, $3.50-$4? - That's correct.

And I'll probably be able to make ten samples out of this.

I'm going to give out some samples today

To see if people like my juice shots as much as I do.

And that's the process.

That's like the most action this kitchen's gotten.

I'm hopeful it's gonna be a successful day, but you never know.

Oh, god.

It's been two hours. We haven't had a single customer.

I thought we'd have more traffic here.

I'm busting my ass here for free,

To prove my value with matt.

He could get me in front of everybody.

But right now, I look like a loser.

Here comes our first customers, it looks like.

Oh, thank god.

Hey!

Oh, my gosh!

- Rachelle's here! - I like it!

I'll let you do the presentations today.

Good to see you. Come on in, come on in.

Good to see you, my friend.

We got our first two customers, which is rachelle and trent,

That I obligated yesterday to come over here.

You can see all of our beautiful logos from postnet around here.

Every person I talk to, I give somebody something, I want something back.

Remember, trent, I'm the guy that came in and brought you all this promotion.

I'm on your side.

They're leaving with a queen size mattress today, no matter what I got to do.

I'll deliver it myself if I have to.

This mattress is less than the amount of money you spend on promotion.

One-third of your life will be spent in that position.

All right. Sold.

We might not ever leave the bed.

We'll take it.

I'll start working this out for you guys. All right?

Bang! Bang, shit, bang!

First sale of the day, and I'm the one who got them in the door.

There we go. Awesome.

But this is no time to sit back and wait.

I got to keep promoting.

Don't be satisfied, I'm telling myself,

Even if it means doing things the old fashioned way.

Let's go get some traffic in this place.

Snooze is a great product.

What so many small businesses don't understand

Is great products alone never win.

"best known" always beats "best".

"best known" beats "best product".

Best known beats best service.

You've got to get known.

You've got to take risk.

It's your job to get in front of as many customers, in as many places,

And show them, "hey, look, this could solve your problem."

Because if that doesn't happen,

Nobody is going to pay you for anything.

Marketing is about getting attention.

Come on in, folks! Come on in. Come on in.

Right here. Come on in.

Yeah, baby doll!

Come on, baby!

After not getting any absolute yeses from the local restaurants,

I'm returning to the hilltop area.

I know these shots are great,

And I have to prove it to the community.

There is definitely a market here, and I'm going to find it.

Knock-knock!

I wanted to bring you a sample.

It's a wellness shot.

- Ooh! - yeah.

And then you add the ginger and turmeric, which are immunity builders,

And anti-inflammatories, like, that's the best mix you're going to get.

Thanks, you guys!

- Do I shoot it back all at once? - Yeah, it's a shot. Yeah.

Okay, so is that the kind of thing you take every day?

- Yeah. - Rad.

- I have a sample. You want to taste one? - Sure.

So, it's turmeric, ginger and dark cherries.

Samples lead to sales.

The more samples you give out, the more buzz.

And more buzz means more sales.

If I sell these for four dollars, would you buy these shots?

Okay.

Oh, I do need pictures and action shots for the company.

Would you be willing to do it at no cost at first, and then I pay you later?

Thank you, chris.

Okay. Thank you, babe.

Last stop.

Red elm cafe.

Here you go, ladies.

- Oh, that is a good shot. - Wow!

It is good.

Ooh, it's yummy.

- Oh, yes. - All right.

I feel vindicated.

We have to celebrate even the smallest of wins.

Everyone in hilltop seemed to love my juice shots.

I know I am on to something.

I still need to formally get the businesses

To agree to carry my product.

But I've got to keep the faith

That it will happen.

Honk, honk, honk, honk...

Yo, yo, yo. Right here.

Right here. Right here. Right here.

Money follows attention.

Money follows attention.

Whoever gets the most attention

Always wins the money game.

Come on in, folks, come on in.

Come on in. Right here. Come on in.

Yeah, baby doll. Come on, baby.

Hey, you guys ready for a new sleep?

Hey! Hey!

I'm jenny smith.

I don't know how many deals they've closed,

Because I've been out here hustling

To get people through the door.

Try this one here while they're on that.

I've seen a lot of people inside.

Get in there, get in there.

But they're gonna close or they'll hit the 15k mark.

No money down, no interest.

We'll set up, deliver and throw that old stuff.

Right here, man! Today only! Come on!

I gotta hit the 15k. I got too much ridin' on this.

Hey, big man.

I don't know how many deals they've been closing

Because I've been out here hustling

To get people through the door.

Best mattress in the world over there.

Are they gonna hit the 15k mark.

I don't know.

And there is not a lot of time left before they close.

How many hours a day you spend in that car?

- How many hours a day? - Yeah.

I got 15 hours a day.

I'm in the army.

That's like, four hours a day in total.

I appreciate, sir.

You're gonna... It costs nothing.

You get a free massage.

Free one month, membership extended.

Free massage. Uh, you get a free mask.

Okay? In case you want to sleep the night.

It costs you nothing to walk in there.

- Just walk in, bro. - All right, come on.

Come on. Come on, man.

Watch, watch. I'm gonna show you this.

All right.

We appreciate the business.

We'll get you sleeping better than I.

We appreciate you guys.

Try this one out. So this is a hybrid.

How old is the mattress you're sleeping on?

Uh, I got in 2014.

So this one in a king, what?

- $100 a month? - Yeah.

That's pretty good.

Just bring a mattress home.

Oh, yeah, that's a good idea.

That's a great idea.

It's always a good idea to...

It isn't a purchase. It's a hundred bucks, man.

How long for delivery?

We'll do everything we can to have it by Thursday.

Maybe the old saying about you've got the gift to gab,

It's developed.

You get better and better at it over time.

Zero obligation.

It sucks to feel this desperate,

But this is what I was talking about.

You gotta learn to do what you hate.

You wanna go with this one then for now?

- You want that written out real quick? - Yeah, that's fine.

Let me get that for you real quick.

The store's closed now.

I have no idea if we hit the 15k

And I'm not feeling good about it.

Matt and I will meet on Monday to discuss the final receipts.

If I hit it,

Hopefully, I'm in a position to ask this guy

For some kind of payday are some kind of payoff.

If I fall short,

I may have ruined my reputation in pueblo.

And I didn't leave my family behind to fail.

Yeah. We need some fuel.

Right now, any gas,

'cause this jeep's runnin' on fumes.

This will be the first dime I've spent

Since I got here.

It's technically a win,

But it feels 'cause now I'm spending,

Not earning.

You're retired and you start second guessing.

You say, "why am I doing this?"

Thought I was gonna do this with my wife and kids.

That might never happen.

Sucks, dude. Spent ten dollars.

It's hard to stay excited about minimum wage.

The problem in america, people aren't excited

Because payoff is negligible.

What's the pay off, a house, that you get tired of?

College debt?

How exciting is college debt?

A job where there's no possibility of a victory?

You know? And never get to escape the rat race.

We got gas.

It's why people aren't excited.

But that's why I wanna show them another way.

- Hello, again. - Hi, kenya!

- How are you? - How are you?

- Elbow bump. -

That's what I was gonna say.

Today I am meeting kenya,

Who's on the investment team in tacoma,

Specifically dealing with the small business owners,

Black owned businesses in the hilltop area.

I brought samples that I made this morning

And when kenya believes that

Something is good for the community,

What she does is, she tells everyone,

And that starts creating the buzz

That I actually need, but in authentic, organic way.

What's in them?

Um, ginger, turmeric, dark cherries

And a little bit of fresh mint. Cheers!

If you take a shot in the morning and evening,

It literally takes all the inflammation

Out of your body consistently.

I love the taste of ginger.

- Isn't that good? - Yeah, it is good.

- See... - I'm into it.

Solving problems creates demand.

Once consumers fall in love and have access to a product,

They previously couldn't get,

Demand for that product is created.

I believe bringing my wellness products

To all communities of tacoma

Will absolutely improve

The quality of life for the city.

The result, positive social impact,

Increased demand,

That creates a massive positive cash flow

For my business in this untapped market.

The more I share my product with this community,

Where nothing like it exists,

The greater the demand.

So far, I have not found any local

That produce their own wellness shots.

I haven't heard of any either.

Even though I grew up

In underserved community,

My mother was super health conscious,

So I grew up natural everything.

But here's the thing.

When I became an adult and I realized

It was super expensive, I'm like,

"how in the world did my mom do that as a single mom?"

So that's why this is so important to me.

When it comes to health and wellness

That's something that does lack

Within the hilltop community specifically.

So, I think that monique's business

Would be a great asset to this neighborhood.

You know, we do have a lot of people in this neighborhood

Who who don't have, like, a lot of money

And they don't have access to a car.

I don't know if you've noticed,

But there's only one grocery.

There's only one store over here?

That store is overpriced.

- Really? - Yes.

Everyone deserves the right

To have access to affordable wellness.

I have a lot of like, people

That I'm gonna connect you with.

Yes!

- - this is louis.

Hey, louis. My name's james.

- James, how you doing? - I'm good, brother.

Just driving by, saw this suburban you got with a "for sale" sign...

Are you out there right now?

I'm out there right now.

Yeah. Why don't I come, see ya?

All right. Well, how far are you?

- Uh, I'm three minutes. - All right.

Coming to you right now.

I need to win bad.

I got to sell the suburban.

I need to turn the liability into an asset.

I need some cash.

And I haven't had a lot of interests,

So I cannot blow this deal.

I don't need you guys coming with me, okay?

I got to go do this sale.

I need this money. Okay? So stay back.

I've been asking for 2,500. I'm desperate to sell it.

Go ahead. Look at this thing.

The engines cleaner than the exterior.

- Wanna take it for a ride? - Yes.

- You'll drive or me? - I'll drive.

Drive it, buy it.

- 220,000 miles? - 221,000 miles.

- Just shy of it. - Let's see if it'll work.

- Uh, it's spotty. - It's spotty?

Okay, now it's working today.

You got a big dent in the front corner here.

Show me somebody 21 years old who'll don't have a couple of dents.

I got a dent on my head,

I gotta couple too, but...

don't make me worse.

Yeah, but it might make you a little cheaper.

The truck's a liability, and I'm here to make some money.

As fast as I possibly can.

Let me show you what I found online, all right?

- All right. - Here's the suburban 1999, $2495.

Uh, $2990, here. Same year as mine, more miles.

- Would you give me $2990? - I... I...

- if you want cash today. - Yeah.

I can do fifteen.

- Would you give me 2990? - I...

- I ain't got 2990. - What you got?

- If you want cash today, - yeah.

I can do fifteen.

I'll give you 200 now if you hold it for me.

I'll go get the rest.

Fifteen, dude. Come on. I need more than that.

That's what I got.

Can you squeeze me out three or four hundred?

Hot deal. Deal?

Deal?

That's my cap, brother.

It's 1500.

No warranty, no come back. No changing your mind?

No, bro. I'm buying as it is.

I got to sell this today.

Okay, a deal.

- All right. - You're the man.

- Okay? - Appreciate it.

- Got two hundred? - Yes.

Okay. Uh, I'll just hold that.

Hold that. I'll bring the rest by.

Okay.

- Don't sell it until I got it. - I will not, bro.

- All right? - You the man.

- Appreciate it, brother. - Thanks.

This guy's buddy is going to drop him off in an hour

With the rest.

It's less than what I was asking, but look, I made my first money in pueblo.

- Ready? - Was born ready, young man. Born ready.

You're awesome. How much you got here?

Another 13, dog.

- All right. - Done. Thank you.

Appreciate it. Okay.

Okay. Okay.

Will be a good truck for you.

Let me tell you something, you did more for me than just by the truck.

- Appreciate that. - Okay.

By selling the suburban, I've successfully converted a liability into an asset,

I'm a little disappointed what I got. Okay.

My wallet's not as fat as it should be,

But I have fifteen times the amount of cash I started with. yes.

I'm back, baby, taking my victory lap.

Who's got my money?

Yeah, baby.

I got my first money, boys and girls!

Fifteen hundred dollars. Never felt so good.

Score, score, score.

Oh, hey.

- I am. - Russ was telling about you.

Come on in.

Did you want water?

I wouldn't say no to that when I got a thumbs up from russell,

On revamping the shepherd's inn,

He told me about chris,

Who runs the upstairs portion of the business.

He told me that chris has his hands on a few projects around fresno,

I want to see what he's about.

How is everything working out for you?

Um, everything's great. Everything's amazing.

I moved fresno to start a business, and I'm eager to find out about this city.

How long you been here?

So I showed up in fresno seven years ago.

Didn't know anybody.

Russell was one of the first people I met

When I moved in the town.

We worked on lot of projects together.

Since that time, russell's become like a brother to me.

I have started my marketing business

Out of this room right here,

Shortly after February this year covid breaks out,

- Business completely comes to a halt. - Right.

It has been hell going through this.

And then I saw these changes with russell.

He had to close this place down. This place, it was vibrant.

I mean, this is one of them magnets of the downtown core,

And, you know, he had to basically close it down and go to work,

You know, driving a truck.

I'm sorry. That's really tough.

It's really heartbreaking to hear how this economic situation

Is affecting hardworking people like chris and russell.

I was like, "well, what am I good at, my strengths?"

I can market, but nobody's marketing.

What are my other strengths?

And one of my clients, the meat market said,

"hey, come on board, be our produce buyer. Roll out the new program.

So you did what over there, you rolled out a new produce program?

My title at the meat market is retail manager and produce buyer.

People are going in to buy butcher blocks, steaks and chicken and pork.

And I said, "you have the customer base coming in,

Let's create a produce program."

So we rolled out this new campaign called fresher than ever,

And we created $2500 in sales per week in addition to what we're doing.

I'm really impressed by what chris did at the meat market.

He saw an opportunity to grow a business and really made it happen.

With the kind of innovation, he'd make a valuable team member.

Can I come and visit you at the meat market

And look at what you've done there?

I'm always scouting for talented people, no matter what.

Whenever you meet somebody that you think is going to help you

With your bottom business line, someone that'll work,

Someone that's going to have serious traction,

You never leave without making the next meeting.

- Tomorrow afternoon. Got time? - I do.

- Thank you so much. - Absolutely.

- Okay. That's so great. - Nice to meet.

Okay. Cool. I'm gonna spend some more time with him,

Check out the store and pick up a few groceries as well.

Oh, my mask.

It's my second day working for alex fardel at the farmer's market,

And it could not have come at a better time

Because I have to keep paying for my food and for my gas.

Hey, guys.

- How about the yellow peach? - Okay.

I absolutely love getting healthy food options into people's hands.

- We'll take these four. - These four? Okay.

But I'm not just selling fruit every minute,

I am here selling monique lennay to the city of tacoma.

Here you go.

His first cherry.

Happened at fardel farm.

Is that the mayor?

That's mayor victoria. Yes.

So the mayor, who I met at tuana's house walks into the farmer's market.

And I'm like, "oh, this is nice."

You can tell she absolutely cares about what is happening in her city.

And when you meet someone like that,

You want to align yourself with them because I'm here to build

Something positive for tacoma.

Hi!

Create your own opportunities.

Do not wait for opportunities to just fall into your lap.

You have to go out and make it happen.

Whether it is meeting new people, developing a new skill or taking a class.

These are all action steps that lead to personal growth,

And personal growth creates opportunities.

So I didn't know you do this.

Yeah. So, actually, I contacted stacy who runs this,

And then when I was just walking around,

I just walked around over here, alex was here.

So he and I started talking, like, "you can work here." and I was like,

"oh, yeah." I'm learning so much about just the produce,

My whole life is health and wellness.

So I want to own a juice shot company.

People need access to healthy food that's affordable.

Just spending one minute talking to the mayor about my vision for my company,

Potentially creates an opportunity for the future.

The food deserts that keep happening in our communities, it's a shame.

And we have two, we have a food desert on hilltop

And we have a food desert on the inside which is predominant for our people.

I went to every part of tacoma,

And for some reason, I keep going back to hilltop.

I love how the community supports each other there.

That's where I wanna put my business.

- I walk in faith, not fear. - In a food desert,

People don't have access to things that would make them healthy,

Some's that committed to make something happen here in tacoma,

I wanna see her be successful, because if she's successful tacoma's successful.

Did I give you my number so we could talk?

Yeah, I would love to.

That's my number, put it in...

- Yeah, I'm texting you mine right now. - Okay. Good.

Call me, we'll get something on the calendar.

Yes, man, I can't wait.

Thank you. You guys have a great day.

I'm new to tacoma, already know the mayor.

And this chance meeting could be the beginning

Of my business shifting in a positive way.

I'm definitely gonna get another meeting on the books with her for sure.

Thank you.

Bye.

After hearing about the meat market from chris,

I figured I could take care of my grocery shopping for the week.

So I gave him a heads up I'm gonna stop by.

Plus, his ideas brought in more sales.

That means he's got good business sense.

I wanna spend more time with him.

Would be good to have someone like him around.

- Elaine! - How are you?

I'm getting everything trimmed up

Fresh for the day, as we do every day.

Farming is really strong in fresno.

What chris is doing is great.

He's putting produce in their store for farmers,

And he's building up their business.

I definitely want the sourdough.

I need at least two heads of lettuce to live on.

And I need fresh garlic.

Produce business is good for both the market and the farmers.

It's a win win for everybody.

That's a perfect avocado.

I'll get two then. Okay, fair enough. These two will do.

This is enough for me to live on.

Thank you so much.

- Okay, bye-bye. - Bye.

The meat market's produce and deli is great.

The neighborhood around the shepherds inn

Could really use a place like the meat market.

Because downtown houses all the city offices,

You know, police department, fire department, courthouse, everything,

There's tons of lunch traffic.

People don't wanna leave downtown because it's too far.

The inn could actually be the perfect location.

I'm not sure it'd get me to a million dollars,

But I'm pretty positive that if I did pivot out of a bar into a deli

And out of the dining room into a grocery store,

I would be able to create something

That would actually be sustainable during this time.

Elaine, if you think about it long enough, you'll manifest it.

Chris, russ, russ, chris! Is anybody hot?

- Is fresno hot? - Fresno is hot.

I'm gonna meet russell and chris,

And I'm gonna pitch them my idea

About turning shepherd's inn into a deli and grocery store.

This is my opportunity to build a million dollar business,

But I can't do it without both of them on board.

Meat market is doing great.

They're busy, they're making a lot of money.

And this is perfect size for a small grocery store.

My thing is this.

I would ask that the meat market and that crew

Come over here and create deli number two.

We plug into that with groceries with local farmers

And we create a synergy for local grown, right?

I think, and pardon me for saying this,

But I think it is a little ambitious.

The shepherd's inn can't continue like this.

It won't survive.

We need to create a different kind of business.

I'm just concerned.

I'm grabbing the ideas as they as they go by.

- It's just not... - Can you imagine

How well we could do that out of that space.

- Let me show you why. - Okay.

Show don't tell.

Interior design is a visual medium.

People have no idea what's going on in your head.

You have to show them and do the work,

You've gotta build the model, and then take them to it.

Build the field, and they will come.

My first instinct would be that the back would be display,

So those would be some sort of like cabinets

That are glass with with a pitched shelf.

And it's filled with cold cuts and meat cheese.

This is just one idea for now.

But you could easily put a deli in that bar, and it would be really cool.

- Give you a ticket, right? - Yeah.

And they go down to here, window one or window two.

Right? Or windows three, where you pick up your order.

Okay.

And then you could use that dark restaurant area

That has no windows, as a grocery store.

Restaurant would be a full on grocery store

With its own check in, check out everything else.

It'd be called the meat market at shepherd's inn.

It'd be cool as it can be.

It's intriguing. It really is.

Grocery store's gonna stand alone and do well.

Here's what I'm thinking.

This is a deli counter for sandwiches and potato salad

And everything that we could pack back there.

Over there is gonna be a boutique grocery store

With some beef and things for sale.

Raw meat, all wrapped and packed.

Vegetables, dairy.

So what do you guys think?

Russell, what do you say? Are you in?

- Let's do it. - Thank you.

Chris. Will you help us?

Absolutely.

- I like it. - I like it.

It's a little crazy, but I like crazy.

How wonderful.

I'm so excited they said yes.

This plan of elaine's, I would've never gone for

If my business was open and running.

But I am willing to roll the dice

And try something different.

- Cool. I like it. - I'm very excited.

At first I thought elaine's ideas were, aggressive and crazy,

But that business model as a whole could be very successful

And a very good thing for downtown fresno.

- Okay, awesome. - I love homework projects.

Anything that I need to know that I need to...

I want you to really pin down the meat company,

Especially because what you've done for that location

Has built confidence with them that I could never get to in a short time.

This week, I wanted to secure a spot for my business.

Not only did I do that, but I have a business that's an essential business.

So it's covid proof.

I'm thrilled that I hit the short term goal I set for myself,

But that's not drowning out the pressure

That I'm feeling for hitting the bigger picture.

Both chris and russell are really struggling right now.

All I can really offer them is my experience, but no money.

And then I owe you a couple hours of cleaning for sure.

Obviously, I don't wanna fail for my own personal reasons.

I gotta clean the kitchen up.

- Cool. See you tomorrow. - Bye.

But I can't let chris and russell down.

I've got to deliver.

The work hasn't even started yet.

After I ran into the mayor at the farmer's market,

To one that helped me set up a meeting with her.

I have to get my wellness business

Off the ground in less than 90 days.

So every connection is important in this city.

I have something I have to accomplish

To build a business here in tacoma

For the community, stay in the community

That's supported by the community and then some.

- Hey, girl! - Hey, how you doing?

- Elbow. - Elbow bump.

My goodness!

I was over here looking at fishes.

- The fish... - Where'd they go!

Because I run venture capital funds,

I get to hear some of the most amazing, brilliant ideas.

So I know how this meeting needs to go.

Are you ready? Before it gets too hot?

- Yes. Let's go. - Let's get our walk on.

The three key components of a strong pitch:

The what,

The why, and the how.

What problem are you solving?

Why is the market opportunity going to allow you to be in business?

And then the how.

How is your business model different than anything that already exists?

I'm starting a juice shot company in tacoma.

When I got here and I started thinking about the lack of access to natural,

Like, fresh food, fresh produce... Just talking to people,

And people were like, "we order our wellness shots from california."

"we don't anybody who makes them here?"

"no." my big thing is I need to serve the community that I'm coming in to.

- Even if it was mobile... - no, mobile makes so much sense

Because we have so many food deserts in tacoma.

You notice when you're on a hilltop,

If you go to the eastside, it's a food desert.

On the south of where I live, food desert.

And so we've been talking about how do we get fresh foods and vegetables

- Into our neighborhoods. - Yep.

And even if you do a pop-up, seniors who can't walk that far...

But if you could have several stops in the neighborhood...

right. Like, we have to get access,

Still make it make sense for a business revenue.

But it's our human right to have access to fresh things.

Absolutely. What do you think?

Yeah, I think it's good. I was thinking the same too,

That, like, tie into the necessity of paying more attention to wellness.

When people do build companies, even small businesses,

- You need start-up money. - Right.

I need to make some more money.

And so my dream would be 10 or 12 people gave me, like, $500, $1,000,

So that I can take the pressure off myself

And actually build something special here in tacoma.

In the early stage of investment,

The first round is known as the friends and family around.

Entrepreneurs and founders go to people in their inner circle

Who support them in their dream

And asked them for small investments

To help get their businesses off the ground.

So, ultimately, the mayor, victoria woodards, and t'wina nobles

Cannot financially invest,

But they absolutely both want to see it do amazing in their city.

So I'm hoping they see my vision for my new company

And will introduce me to key business people in tacoma.

So what do you all think?

Um...

hmm...

Porta bella was founded in 1994 in brentwood, california,

And I sold furniture that wasn't just antique,

It was also furniture that I made.

That was my first storefront business.

Porta bella was so well-located,

I had everybody that was on the a-list in there.

There was, like, no exceptions.

It was very popular. It was very beautiful.

And I got to know so many people.

And I eventually became kind of the, you know, go-to designer of california.

I think the only time I was ever, ever starstruck

Ever was julie andrews.

And my mom was in the store.

I was like, "mom! It's julie andrews!"

My clientele was almost exclusively people that had so much money

And did not care because we were just too expensive.

I mean, I had candlesticks for $2,500.

I would sell pillows for, no kidding,

Like, 1,500 bucks for a pillow, and people will pay it.

I want to be clear that candlesticks can run thousands.

Why are you laughing?

When people do build companies, even small businesses,

- You need start-up money. - Right.

My dream would be 10 or 12 people gave me, like, $500, $1,000...

So that I can take the pressure off myself

And actually build something special here in tacoma.

I asked mayor victoria woodards and t'wina nobles

If they could introduce me

To potential business partners and business leaders in tacoma.

So what do you all think?

Um...

Hmm...

So, what if between t'wina and I we got together a group of

10 or 12 women like you said,

- And let you make your pitch to those women. - I would love that.

We could do it on zoom, like, next weekend.

- It'd be kind of cool, right? - Yes!

So, we could absolutely do that

And give people an opportunity to invest,

And watch you grow and watch their investment growth.

Yes, that would be amazing.

This is a game changer.

It is such a huge relief to know

That I now have people onboard who believe in what I'm doing.

But the pressure is on

Because I'm still in the development phase of my business.

And I have to prepare for my online investor pitch.

Thank you, ladies.

Air hug!

Air group hug.

Sometimes good things happen to good people. You better believe that one.

Once you start sharing with people your vision

And people start believing in your vision,

That's a whole another type of work.

So yeah, today I'm gonna meet with matt smith.

I gotta find out what the total sales were for the day.

My goal was 15k.

I'm really anxious right now to hear whether or not we hit the target.

Selling the suburban put some cash in my pocket,

But that won't get me far.

I'm open to either become a consultant for matt

Or walk away with a one-time big payday.

It all depends on the results from the mattress sale.

Did we hit the 15k I promised? Did we come close?

Big man, where's matt?

- He's in his office. - Okay, thanks.

Did I prove myself? I have no idea right now.

If I can't get something out of this right now,

My timeline for the next 90 days is shot.

Hey!

- How you doing? - You looking extra dapper today.

- I like that shirt on you. - I put on my business attire.

Oh! It's about to get real around here, huh?

So, uh, I love your businesses.

Thanks. We're blessed.

We appreciate your energy and everybody loves you to death.

- Yeah? Can I just speak frankly? - Please.

What were the total sales? It's driving me nuts.

Tell me. Tell me. Tell me. Tell me.

We had 11 or 12-ish.

- More than 12,000? - Yeah.

- Yeah. - I considered it a huge success.

Didn't hit my target. That's a bummer.

But look, matt still seems impressed.

That's the most important part.

The promo campaign work.

It got me what I wanted.

It's time to see now if I can further extend

My talent offer with matt and maybe build a business.

So how could I help you?

We need systems in place for follow-up/follow-through on a daily basis.

Marketing on a weekly basis.

What are we doing? What are we doing to go out there and get it?

But what did you do in the last three months over here?

$300,000-plus right now.

What do you think the potential is?

This store should do $2 million to $3 million.

What kind of deal can we work out?

I just want to be paid on everything above whatever you've averaged,

January, February.

15%.

Okay.

Can I get some kind of dollar advance, like at first of each month?

- I need a little dough in my pocket. - Okay.

So let's say if I get to 15%, that's 15,000 on a hundred.

So what about, like, $10,000 advance?

When?

Now.

That is for...

That's for me. I need some money in my pocket to move around.

- No, I get it... - I... I got three gallons.

I got this this much left in my... In my fuel tank.

- It's an advance on the 15%. - Mm-hmm.

You're making a bet on me.

- You bettin' on me that... That I'mma deliver. - Yeah.

This might be the craziest thing I've ever done,

But I like it. I'm in.

- You're in? - I'll write you a check for $10,000.

- 15%, going forward. - You're awesome. Okay?

We need you here. Pueblo needs you here.

There's a lot you can do for this community.

This town needs energy, man.

I like the agreement. I'll write the check.

Okay. All right. Okay, let me see.

Don't chase the money. Chase the opportunity.

Too many people settle for this much money,

A little bit of... A tiny piece of cheese.

Rather than chasing the opportunity,

The mouse is looking for the little leftovers rather than,

"man, if I could just bust that refrigerator open, I get me a big chunk."

You're the man, okay? I gotta go to work.

See you around.

The ask was big, but it came with his passion,

And it came with his proof of concept.

I wouldn't have done it if he asked on day one.

I could say, in the past, I don't know if I've ever done something like that,

- But I think that there's something about you. - I appreciate you trusting me.

I think we've built a relationship that I respect,

I think he knows what he's doing, and he's... He cares.

You get me more than I expected.

- My man. - Thank you, brother.

Have a good day.

Thanks, matt.

Thank you, my friend.

I'm so excited!

Bank.

Came up short for a week and then I double down.

Look at that. 10k.

10k. 10k. 10k.

I went from being broke in the pool house to 10k.

Now I gotta perform, though, that's the problem with that.

You gotta shut down?

I'm worried too. I'm concerned too.

But I wanna see this thing through.

And... And me stopping right now,

Right while I got going on,

Like, I finally got some traction.

I just took 10 grand from a guy.

I need to stay here and deliver for him.

What?

...Crazy?

I can't just... I can't be messed with on my schedule here.

When I leave, I may never come back here.

Stupid...

I'll never do this again.

Still to come on this season of undercover billionaire...

Do not lose your.

You forgot to turn the breaker back on. That's like a big deal!

I hope elaine knows what she's doing.

No way. Guys, I'm sorry.

Okay? Don't be sad. I don't want you to be sad.

Wellness is a trillion dollar industry.

This meeting is a defining moment. I actually have so much to do.

Where are the juice shots?

Oh, man, breathe. Monique, breathe.

I'm going back. This will be the worst economy since the great depression.

Who's interested in putting some money in this deal?

- Let's do 50-50. - Well, I'm putting out the money here.

Dude, I need to win.

...Something else. What else can you do in this place?

This challenge of a million dollars in 90 days is terrifying.

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