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Hi, everyone.
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I'm Andrew Thiemann, LinkedIn's Editor
-at -Large for Jobs and Career
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Development. And I'm Yerbanka Arthas,
Senior Community Manager here at
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Welcome to our Optimize Your LinkedIn
Profile event.
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Yes, and I see already Sarita in India,
Maria in Rotterdam, Fernando in Mexico,
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Sahil in Toronto, Mark in Dubai, and
Linda in South Carolina.
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You're all with us, and it's amazing to
see such an amazing global audience
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today. And, Andrew, this is actually one
of my favorite topics. I feel like
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people totally underestimate how much
their LinkedIn profile can really work
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them. Yeah, that is really true because
a lot of people view their profile
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static like a resume. But really, when
it comes down to it, it's your first
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impression. It shows off your
reputation.
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It shows off, really, your knowledge in
everything.
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And it could be the ticket to
opportunities that you didn't even know
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Yeah. And we're going to break it all
down for you today. By the end of this
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session, you will know how to craft a
headline and about section that really
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makes people stop and click on your
profile, highlight your skills to set
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yourself apart, and turn your profile
into something that works for you even
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when you're not online.
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Plus, we'll do a couple of live profile
reviews in real time here with us so you
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can see exactly what works and what to
avoid.
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And we'll answer your questions along
the way. So please be sure to drop your
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questions in the chat. As we go along,
we're going to try to pull it. as many
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we can and if you need to step away no
worries the replay will be right here
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when you're ready to come back but for
those of you who stay till the end
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get a chance to find out how to win a
private profile review with one of us
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we're about to drop a link in the chat
with a handy resource that not only
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you keep track of today's tips but also
gives you even more examples to help you
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optimize your profile all right let's
get started and first up we want to talk
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about why the profile matters and really
it comes down to pretty much everything
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it showcases your soft and hard skills
so linkedin profiles give you gives you
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place to showcase your technical skills
like data analysis or graphic design and
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your essential soft skills like
leadership and communication and we know
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our research that members who list at
least one skill receive up to two times
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many profiles views and connection
requests, and four times as many
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Yeah, and another reason why your
profile matters is because it really
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opportunities. So with the right
keywords, the right skills listed, and
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experience, you make it easier for
recruiters, hiring managers, potential
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partners, collaborators to find you and
to reach out to you directly. And like
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you mentioned, sometimes it's for roles,
projects, and connections that you
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weren't even looking for.
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Yeah, and I also want to add that
profiles help you build your personal
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or, you know, just boil it down, your
reputation.
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Because you can share content that joins
and sparks meaningful conversations
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that showcase your knowledge.
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And really, at the end of the day,
that's what employers are hiring for.
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right. And before we dive in, we
actually have a few questions.
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The first is from Alberto from Belgium.
How important is it to build a strong
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professional brand on LinkedIn and
personal brand?
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And how do I show my human side along
with my skills and achievements?
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That's exactly what LinkedIn is, right?
It's this living, breathing profile,
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really showcasing who you are
professionally.
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And you can bring some of that
personality in it too, right? So you
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stand out. And I think the personality
bit, what drives you?
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What are your ethos?
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What is your mission in some of the work
that you do? So while you are breaking
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down your experiences, your roles, you
know, industry knowledge, there is an
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opportunity to bring in that why. And I
think that that's where you bring in
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some of those more personal. elements
and do some career storytelling and for
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Andrew the second question we have
coming in is from Akash from England and
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they're wondering how can entrepreneurs
with diverse experiences create a clear
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integrated narrative on their profile
Yeah, that is a really good question.
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what I would say, Akash, is basically it
depends on what his goal is. So if it's
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to find a job, then you want to think
about sort of who is going to be the
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hiring manager and the recruiter. And
you want to work backwards from that.
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And then, you know, if you are trying to
sort of showcase your business, then
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you want to think of the end customer in
mind. So maybe you're selling a product
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or a service.
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That's really, I think, how you craft
it. You really have to think of who is
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your audience.
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Is it going to be a hiring manager?
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Is it going to be a customer?
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And then think, okay, what would they
want to know from me based on this?
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So if you're an entrepreneur and you
have diverse experience, what I would
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suggest is if you're trying to find a
full -time job, come up with a good
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story. What are all the bits and pieces
that really speak to what you've done,
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who you are, and what you want to do?
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tell that story through your LinkedIn
profile.
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And similarly, like if you want to
attract customers. So there's a few
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ways to do it, but the main thing is
like, who is the person that you want to
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looking at your profile and what do they
need to know?
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So, and you know, for people who say
like, okay, but there's so many
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parts of the profile, what are we going
to do?
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Well, they're in luck because we are
going to go step by step and for all of
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out there we're going to go from top to
bottom and obviously no better place to
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start than your profile photo your
background image your pronunciation your
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verification and your pronouns so we're
going to go through all of those right
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now so why are they important First of
all, having a clear profile photo just
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helps you build connections.
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We know that when we're doing content,
people like to see other people's faces.
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And also based on our research, we know
that members with a profile photo
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receive up to three times more
connection requests.
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And then we also have verification and
pronunciation.
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So we'll show you in a little bit
examples of this, but basically a
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is a badge next to the name.
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And that means that person went through
a third party process and we know that
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they are who they say they are. And then
obviously pronunciation.
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Sometimes people just like, you know,
they have a little bit of a twist on
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name or something like that.
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And people like to.
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you know pronounce people's names
correctly so it's nice before a meeting
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like okay i just want to make sure is it
smith or smites and you could listen to
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their pronunciation and get it right and
then obviously you could add a little
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bit of flair with the background image
um there's so many things that you could
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do so you could choose a photo that
represents you with your background
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you know it doesn't have to be perfectly
professional maybe you play um soccer
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on the side or something and you have a
really good picture of your whole team
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you know playing soccer
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So that's something that you could use
as your background photo.
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And also a hat tip is that you could, if
you're a premium member, which you all
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are watching this, you could actually
have several different background images
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that you use as a slideshow.
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And obviously there are many different
options. You could use banners like Open
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to Work, which we know based on our
information that the people who use Open
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Work or Open to Network are much more
likely to get notifications.
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or messages from people within their
network.
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So like I said, there's a lot of things
that you could do at the top of your
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profile, and it's really a great place
to just grab a person's attention and
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draw them in.
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So let's take a look at some of those
examples that I was talking about.
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So first up, we have Chris.
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And Chris really has a fantastic top of
the profile.
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We have a clear picture of his face.
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Obviously, he removed the background
from his.
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You don't have to do that, but we see
his face clearly. So if someone from,
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know, maybe he went to college with or
someone he worked with a few years ago
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saw it, they were like, okay, that is
Chris.
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And then obviously the background image
that he has, I like it. It is
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uncluttered. The text isn't too busy.
The image really complements the overall
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aesthetic of his profile. Again, you
don't have to get as fancy as this, but
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it's nice.
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And then when we go down to his name, we
have Chris, his name. We have that
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little shield, which means that he is
verified.
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So we know that he is who he says he is.
And then we have that little speaker
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icon, which means that when I click on
that, I'll be able to know if it's
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lapping or laping or some other
pronunciation.
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And then we know he goes by he or him.
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Let's take another look at a profile.
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And I believe it's our friend Larry.
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So this is Larry Trotter.
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Again, he removed the background from
his profile image.
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You don't have to do that, but it's a
clear, crisp photo of him.
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He also has a really nice background
image. The text isn't too busy.
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It shows some brands that most people
would know.
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A nice color combo. That green and blue
definitely stands out.
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Then when we go down, we can see that he
has verified his identity.
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So if you get a message from Larry,
whoever is using that account, it's
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Trotter on the other end.
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And I think we have another one that we
want to show.
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And this one has a really unique stance.
So this is Kate. And what I like is,
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you know, Kate, she's not looking
directly at the camera. It shows that
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different ways that you can do it. So we
still see that, you know, if someone,
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you know, from who she worked with
recently, they would look at that and
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okay, you know, that's Kate.
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So that's kind of, I think, the line you
want to go. Like if you're not going to
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be directly looking at camera, you just
want it to make sure. that it's still
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recognizable. Again, she has a color
banner that really pops out. She has
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It's not overly busy. It doesn't detract
from the overall profile.
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And then when we go down to her name,
she also has that shield.
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And so that we know that Kate is... who
she says she is.
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So that's really what I would say at the
top of the profile.
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But obviously there's another part
there, which is the headline and your
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Do you want to take that? Yeah. Super
quick though, Andrew, we have some great
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guests joining us today. We've got
Gonzalo, New York city, Gary and
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Kenneth is joining us from Minnesota.
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We've got Christina in London and
Virginia in Brazil. Thank you so much
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joining us today. All right. That was
such a great breakdown of that top half.
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Now we're going to head into headlines.
So your headline show. up everywhere it
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follows you across LinkedIn search
results comments messages and even
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requests so in those 220 characters
right so that's about 15 to 20 words
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headline should really communicate what
you do what you're looking to do or what
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you're really known for in your industry
you're gonna want you're gonna want to
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start with your current job title your
area of expertise or what you're best
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known for so a good formula for this how
I like to think of it is what you do
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who you help how you help them, and then
shouting out or calling out any
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recognitions or impacts or side projects
you may have. Are you a host? Do you
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have a podcast?
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Is there a nonprofit or another passion
project you're currently working on? The
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headline is the place to call that out.
It's a real teaser into what we're
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expecting in the rest of your profile.
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So we're going to take a look at a few
headlines that have been done really
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well. The first is going to be from
Ashley Reed. We can see here that it's
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clear and concise.
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What we want to see is very clear.
indications of what you do, where you're
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currently working, and any initiatives
that you're focused on. So I really love
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here that she is saying that she's
working in paid media, calls out the
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and then also leading BIPOC ERG
initiatives. So a bit of the passion
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highlight here in the headline.
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We've got another example.
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I'm going to cue that up from Will.
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So again, we can keep it very simple,
but really add some color here. It
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need to be
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17 titles. We can have a few short bits
of what we are, what we're doing, you
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know, the work that we're currently
focused on. Here, VP of Strategy at, I
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can't, let's see, President, I can't see
from here, but AI.
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And then Will calls out that I'm helping
omni -channel brands measure and
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optimize their spend.
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Also, co -founder at Don't Fee Lookup.
So again, what you're doing, how you're
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doing it, and then a bit about, you
know, adding some color. Maybe it's a
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bit of that personal flair. that we're
always getting asked how do I bring my
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personality into my profile yeah and I
think we have one more maybe Amy or
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we go yeah that's right again these are
really great examples of headlines we
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can keep it simple really wanted to call
out the work that you're doing and how
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you're doing it, how you're helping
beyond just the title or, you know, just
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name of the role. It's kind of like, how
do I do that role?
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Yeah. And also I like that CEO at C
-Serve. It has a nice role. Right? Yeah.
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No, I really like that. And those are
great tips, Eureka.
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And, you know, headlines, it's one of
those things where like it causes more
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anxiety than it needs to. It doesn't
have to be overly complicated.
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And again, you know, we have a lot of
questions coming in, so many people
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watching. And if we can't get to your
question, we're really going to try. But
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if we can't, Our friend Jemay Jackson,
our wonderful colleague, is back
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all of her wonderful energy, and she's
going to be doing a premium Q &A on July
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24th. So make sure that you're watching
the comments. There's going to be a link
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to that. We're also going to link to it
again at the end of the show, but just
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so that's on your radar. If we don't get
to your question today, we might get to
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it next week. So make sure you have
that.
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Also, we want to talk about the About
section.
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I think that is appropriate. It's
actually one of my favorite sections.
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And the reason I like it is because it
works kind of like a professional
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on a resume.
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And the reason I think this is important
is because a lot of times people are
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like, should I include a cover letter?
Should I not include a cover letter?
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Your about section can kind of serve
that purpose.
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It gives you that just bite -sized bit
of information that people need to know
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who you are and how they're supposed to
view you.
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So imagine they have all these bits and
pieces. They have experience, education.
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They have these testimonials from people
you worked with. And they're trying to
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figure out, okay, can I draw this person
in my head?
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Your about section is a way for you to
grab them and say, okay, this is who I
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am. This is my history. And this is how
I want you to know me.
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That way, everything else they view is
through that lens. So it's basically
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getting them at the top of a funnel and
say, I'm going to take you on a journey
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about my experience. And we're going to
talk about why I am fantastic for you.
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So make sure that that is how. you're
framing it, that you're telling this
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person a bite -sized piece of
information.
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You want it to be engaging. You don't
want to be too long. I'm not on LinkedIn
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to read a novel. There are other places
that I do that.
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So make sure that it's concise, it's
engaging, because you really want to
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them in and go down that funnel.
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The other thing, we talked about this
before, Rebecca, is I always tell
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don't talk like Elmo on LinkedIn.
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Elmo is the only one who's allowed to
speak like Elmo. And what I mean is that
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he says, Elmo likes X.
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Or Elmo works as a senior account
executive at Google.
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I don't think he does, but, you know,
but Elmo, you know, he sweeps the
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on Sesame Street or something like that.
That is third person. It sounds weird.
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You know, you always want to use what's
called first person, which means that
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says, like, hi, I've worked in, you
know, the consulting industry for 25
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Or I work at X, Y, and Z. I'm led by a
mission.
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You want it to be personable. You want
it to be engaging.
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Most people, like, I don't have an
assistant, so, like, it would be weird
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to write, like, Andrew does X, Y, and Z.
It just sounds weird. So write as an I.
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That's what we want you to write at as
on LinkedIn so that you are engaging.
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So make sure you do that. And we also
have some examples, obviously, about the
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About section.
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So we have William here, great top of
profile.
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We know who he is, who he says he is.
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This is really perfect. It's not too
long. It's not too short.
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We learn that he's a technology
executive with a good track record. He's
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that area for quite a while. We know
that he is currently focused on applied
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And then we also know a little bit of
where he likes to operate, which is the
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intersection of strategy and execution.
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So, you know, it's not overly long, but
I get a good idea of who he is. And then
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as we go down the profile, we're going
to be able to say like, oh, okay, he
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backs all this up. I think we might have
another example.
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Yes, we have Sherry. So Sherry, again,
great top of profile, love that image.
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And then also, you know, not too short,
not too long. We know that she also has
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a really great career.
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She's been in leadership positions.
She's really looked toward the civic
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operations. And then also we see that.
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What drives her is equity,
collaboration, and sustainable systems
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So, you know, it's such a good sort of
encapsulation of who she is. It makes me
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say, oh, okay, I want to keep going. And
I have a good picture of who she is,
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what she likes to do, and all of that.
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So I think those are just really great
examples about the about section.
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Yeah, those were great.
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We're going to go on to the featured
section up next. But first, I just want
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remind everyone, we have a really
exciting challenge coming up. We're
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share more about it at the end of this
session.
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So just wanted to give you a heads up on
that. Keep your eyes and ears here for
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more on our post -session challenge.
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All right, let's go into the featured
section.
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So the featured section is your
highlight reel. It lets you pin your
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your top posts, media mentions, key
wins, so that people can see what you're
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proud of first, so it's not too buried
in your feed, right? So what we want to
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do here is pin your most impressive or
relevant work. So you're going to want
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think top posts.
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press, or portfolio highlights in this
section.
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You're going to want to feature a mix of
formats as well.
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Posts, videos, links, or media to keep
it interesting, to bring your work and
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your personality to life. And then a tip
for the featured section, something I
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have to remind myself pretty often, is
to keep it fresh.
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You're going to want to rotate in new
content regularly to the section to
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reflect the work that you're currently
working on and not have it be too
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outdated. I'd say having an outdated
profile in general is not a best
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so keeping your profile up to date also
means swapping out some of those
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featured posts.
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So we're going to look at a few examples
of featured sections that are doing
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this really well. The first is from
William.
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So in William's featured section, what
we see is three articles. They're
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visually compelling. They cover a
variety of topics. And they really speak
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William's range of expertise across AI,
across technology.
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And it makes me want to click and engage
with these articles, right?
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As a member, if I'm scrolling on the
platform, if I come across your profile,
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this is saying, like, read me. It's
literally like a read me sign.
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00:18:49,380 --> 00:18:53,380
And so love that these articles are
here. Again, the visual compelling just
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of draws me into these posts and makes
you want to learn more about what Will
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has featured and what he's been up to.
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Another example is from Sherry. And I
love that you called out earlier in the
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About section the ethos that is driving
some of her work because then her
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Featured section directly supports all
of the facts and claims that she stated
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in the About section.
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What we see in Sherry's Featured are
three different types of posts. We
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have two posts and a link. And they
really support this journey that she's
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00:19:22,900 --> 00:19:26,080
taking us through, the About section,
her work in environmental justice.
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00:19:26,400 --> 00:19:28,820
Here we can see that she is very active.
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the communities in this industry.
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00:19:31,340 --> 00:19:34,440
And then also I love this announcement
here on the right, this post that she
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shared the, you know, her own
appointment that she's now a board
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nonprofit. Again, visually compelling.
It really brings me into her profile.
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I want to learn more. I want to engage
with these posts.
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So I think a real sleeper section,
sometimes I see the featured post not at
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or maybe there's one post, but really
having this filled out and up to date is
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going to add a lot of value and help to
further optimize your LinkedIn profile.
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00:19:56,360 --> 00:19:58,160
Yeah. And what I also like about
Sherry's section.
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is that it shows her out and about in
the world. Right. So it shows, like,
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not just sitting behind a desk. She's
going to conferences.
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00:20:04,530 --> 00:20:08,050
She's hanging out with her colleagues
and other fellow, like, thought leaders
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that industry.
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So I really like that showcase.
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And then we have the perfect question
for you, Eurenka. And this one is from
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Emily Robertson Yanks in Colorado.
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And Emily says, I was recently quoted in
a New York Times front page article.
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How can I reference something like that
on my profile?
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Featured section.
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00:20:27,160 --> 00:20:30,020
a good way to do this, and I work a lot
with execs on the platform.
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I also have worked with creators,
everyday creators, business owners, job
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00:20:33,420 --> 00:20:37,680
seekers, and they ask, like, I don't
want to overly promote myself, but I do
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want to highlight this one. And the
featured section, it's a great place to
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00:20:40,520 --> 00:20:43,340
that. So for something like a New York
Times feature, which, congratulations,
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very exciting, that's huge, I think
there's an opportunity here to bring
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post, bring the link or the article,
maybe it's a screenshot of the article,
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into your profile, maybe create a post
about it, give some context.
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on what the article is exploring.
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00:20:58,240 --> 00:21:00,820
Are there any key points or key quotes
that you can call out?
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Having that as a standalone post.
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in the activity section which we'll dive
into a bit more later but then
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featuring that post to call it out right
away on your profile you can't miss it
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you're something i'm excited about or
really proud of so that's that's what i
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would do with um you know that french
front page article feature yeah and i
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00:21:16,680 --> 00:21:20,000
think we want to get to a couple more
questions here i'll take this one and it
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which is uh this is from christine ramos
in california can you please give an
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example of a headline for someone that
is unemployed and actively looking for
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00:21:28,140 --> 00:21:33,520
work christine uh first of all um you
know what i would suggest is actually
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using the Open to Work banner. There is
a lot of discussion online.
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00:21:37,080 --> 00:21:41,440
And fortunately, our jobs here are not
necessarily to promote LinkedIn, but to
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give you the information you need to
actually land your next job, find your
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opportunity. So I've gone to the
engineers. I've gone to the people
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00:21:50,040 --> 00:21:50,679
the research.
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The Open to Work banner is a net
positive for people. What happens is
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00:21:54,980 --> 00:21:58,460
put it on, they end up getting more
outreach from recruiters. They end up
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00:21:58,460 --> 00:22:00,940
getting more outreach from people within
their network.
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00:22:01,740 --> 00:22:05,760
So even, you know, there's a lot of
people who say, oh, it makes people look
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desperate or something like that.
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From our data, that is not the case. So
what I would say is do the open to work
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banner. You could also turn on open to
work features behind the banner. So, you
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know, even if you don't want that on,
you can still put on those settings on
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background.
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So I wouldn't take up space in your
headline saying, hey, actively looking
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whatever these roles are, because that
banner and those settings will actually
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do that for you. Instead, what I would
say is like.
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put what you are, you want to be seen
as. So if you are pivoting into a new
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industry or you are sticking with your
own industry, you want to go into
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leadership, make that part of your
profile, sort of own that. And I think
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like one of those manifestation things
where it's like, it goes beyond just
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actively seeking this role. You are
whatever that is. If you have those
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if that is what you want to go into the
industry as, into the labor market as,
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that's who you are and that should be
your headline.
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So that's what I encourage people to do.
And then this, one I would love your
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take on.
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because I have a very specific take on
this.
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And this is from Umo, a Duke in the U
.S., and what do you think about emojis
384
00:23:11,120 --> 00:23:13,860
the headline and about section? Okay,
I'll share my take, and then I want to
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00:23:13,860 --> 00:23:14,860
hear your hot take as well.
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00:23:15,200 --> 00:23:19,440
Emojis across LinkedIn, even in your
content, should be complementary to the
387
00:23:19,440 --> 00:23:22,900
point that you're making. They should
help to underline or emphasize a
388
00:23:22,900 --> 00:23:27,140
point. Generally, I discourage from
emojis in the headline and in the about
389
00:23:27,140 --> 00:23:30,460
section. That is really important real
estate where you're going to be wanting
390
00:23:30,460 --> 00:23:32,780
to convey the key. points that you want
to get across.
391
00:23:33,080 --> 00:23:37,540
Again, emojis can be playful and add
some personalization. I would hold them
392
00:23:37,540 --> 00:23:42,000
the activity section and posting and
would generally just discourage from
393
00:23:42,000 --> 00:23:43,400
in headlines, in names.
394
00:23:43,700 --> 00:23:46,740
It's not great for a CEO or search
optimization either.
395
00:23:47,100 --> 00:23:49,680
What do you think? I think this is why
we get along.
396
00:23:50,580 --> 00:23:53,420
Because I don't want to see emojis in a
headline.
397
00:23:53,800 --> 00:23:58,680
It's fine, but it's one of those things
where it's like, listen, save that for
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00:23:58,680 --> 00:23:59,619
the activity section.
399
00:23:59,620 --> 00:24:00,620
I don't want...
400
00:24:00,730 --> 00:24:03,090
If you say you're a doctor, I don't need
a stethoscope. I get it.
401
00:24:03,890 --> 00:24:06,370
But, you know, save it for the activity
section.
402
00:24:06,570 --> 00:24:08,170
Don't overdo it. Make sure it's
complimentary.
403
00:24:08,470 --> 00:24:10,390
Like, I use them in my activity section.
404
00:24:10,770 --> 00:24:13,970
But up above, I just leave that with the
text.
405
00:24:14,670 --> 00:24:18,190
And also, like you said, don't get
overly complicated because I don't want
406
00:24:18,190 --> 00:24:19,510
have to, like, decode something.
407
00:24:19,870 --> 00:24:21,850
Right. Again, I'm not here to read a
novel. Right.
408
00:24:22,310 --> 00:24:26,870
But, so, yeah, I completely agree with
you. And speaking of the activity
409
00:24:26,870 --> 00:24:29,030
section, you know, we should talk about
that, too.
410
00:24:29,960 --> 00:24:32,320
So the activity section is so important.
411
00:24:32,900 --> 00:24:37,560
The activity section is essentially
where you get to engage with your
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00:24:37,560 --> 00:24:39,460
with the world of work.
413
00:24:39,700 --> 00:24:44,280
So what you want to do is you want to
say, okay, first of all, that you have
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00:24:44,280 --> 00:24:51,000
content to showcase there. So you could
put your profile so that people see your
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00:24:51,000 --> 00:24:54,360
post first, your comments first, your
videos, et cetera. You have a lot of
416
00:24:54,360 --> 00:24:56,300
control over how people first view your
profile.
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00:24:56,700 --> 00:25:02,290
And then as for how to actually create
activity the big thing is to flex your
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expertise because at the end of the day
that is what people are hiring for you
419
00:25:05,910 --> 00:25:10,790
for so if you want to be thought of as a
leader in your sector consider that
420
00:25:10,790 --> 00:25:15,230
you're in who you're interacting with
who you're contributing to maybe you are
421
00:25:15,230 --> 00:25:20,070
in the banking industry there are a lot
of those people who are head of huge
422
00:25:20,070 --> 00:25:24,790
banks in all countries on linkedin watch
what they're talking about watch when
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00:25:24,790 --> 00:25:28,890
their earnings come out engage with them
you really want to make sure that you
424
00:25:28,890 --> 00:25:31,290
are pushing that conversation forward.
425
00:25:31,530 --> 00:25:34,490
One of the things that's a little pet
peeve of mine actually is when people
426
00:25:34,490 --> 00:25:38,270
repost articles or something like that,
I want to see what you actually thought
427
00:25:38,270 --> 00:25:42,350
of the article. I want to see how you
applied that to your own work.
428
00:25:42,850 --> 00:25:45,870
One of the things that I really like is
that there is a...
429
00:25:46,330 --> 00:25:49,130
publication or news outlet for every
profession.
430
00:25:49,450 --> 00:25:53,510
So like if you are in loss management,
so you're the people who try and stop
431
00:25:53,510 --> 00:25:57,530
other people from like stealing stuff
out of Best Buy or wherever, there is a
432
00:25:57,530 --> 00:25:59,870
magazine specifically for loss
prevention people.
433
00:26:00,090 --> 00:26:03,930
And I really like the fact that people
can look at that and say, you know what,
434
00:26:03,950 --> 00:26:07,170
this tactic doesn't really work for us.
Or, you know, I haven't tried this, but
435
00:26:07,170 --> 00:26:10,930
I'm really excited to because I think
this will solve X, Y, and Z. It shows
436
00:26:10,930 --> 00:26:14,990
you're thinking more deeply into your
profession and you're growing your
437
00:26:14,990 --> 00:26:15,990
expertise.
438
00:26:16,310 --> 00:26:18,170
Make sure you're creating those
conversations.
439
00:26:18,430 --> 00:26:22,770
Just create value with your content
because you're going to get knowledge
440
00:26:22,770 --> 00:26:25,130
what people post, and you should be
giving a little bit of knowledge too.
441
00:26:25,830 --> 00:26:27,670
So let's take a look at an activity
section.
442
00:26:28,330 --> 00:26:31,050
I think we have Larry here, our good
friend Larry Trotter.
443
00:26:31,450 --> 00:26:34,790
So Larry obviously is coming from a very
specific standpoint.
444
00:26:35,710 --> 00:26:38,630
He has a really nice graphic package.
445
00:26:39,150 --> 00:26:42,990
He probably uses Canva or something like
that. You don't have to do that. You
446
00:26:42,990 --> 00:26:47,840
could be sort of linking to articles.
You can maybe put pictures up from like
447
00:26:47,840 --> 00:26:50,560
company retreat or maybe like your
coworkers.
448
00:26:50,840 --> 00:26:52,780
Maybe they went out after work to mini
golf.
449
00:26:53,260 --> 00:26:54,960
You know, it doesn't have to be
complicated.
450
00:26:55,500 --> 00:27:00,260
But he obviously is viewing his content
as a service provider.
451
00:27:00,580 --> 00:27:02,360
So he is trying to engage people.
452
00:27:02,580 --> 00:27:03,580
He's asking questions.
453
00:27:04,120 --> 00:27:08,440
And he's also making sure that when
people land on his profile, that they
454
00:27:08,440 --> 00:27:09,540
first seeing his post.
455
00:27:10,120 --> 00:27:13,440
So again, you don't have to have a fancy
graphics package.
456
00:27:14,060 --> 00:27:16,160
But he's trying to move the conversation
forward.
457
00:27:16,380 --> 00:27:17,380
He's using statistics.
458
00:27:17,540 --> 00:27:18,499
He's asking questions.
459
00:27:18,500 --> 00:27:21,340
So I think that's a solid activity
section.
460
00:27:21,980 --> 00:27:24,400
All right, Yerbanka, how about we move
on to the experience section?
461
00:27:24,620 --> 00:27:28,260
Yes. Okay. But before we do so, I want
to call out this member comment that we
462
00:27:28,260 --> 00:27:29,360
just received in the chat.
463
00:27:29,880 --> 00:27:33,340
It says, that featured section is
something I'm planning on leveraging
464
00:27:33,340 --> 00:27:37,660
in the process of standing up on my own
blog to showcase my work, and I feel
465
00:27:37,660 --> 00:27:40,260
like featured might be a good spot to
highlight that external resource.
466
00:27:40,540 --> 00:27:43,600
And this is coming from Martin Frost.
Martin, that is a great idea. That's
467
00:27:43,600 --> 00:27:45,340
exactly what the featured section is
for.
468
00:27:45,960 --> 00:27:49,900
Blog posts, external links, documents
can live there. You can kind of play
469
00:27:49,900 --> 00:27:53,260
it and swap it out as often as you need.
So I love that call out. And actually,
470
00:27:53,320 --> 00:27:56,640
there's so many different ways. People
have a lot of their personal website.
471
00:27:56,900 --> 00:27:59,880
But if you're a graphic designer, you
could put your graphics up there. If you
472
00:27:59,880 --> 00:28:02,780
are a doctor and you worked on research
papers, you could put those there. So
473
00:28:02,780 --> 00:28:06,300
instead of having them go to a website
and click through and I'll do all these
474
00:28:06,300 --> 00:28:10,220
things, you could actually just put that
all up at the top. So you could really
475
00:28:10,220 --> 00:28:13,420
use that as like, I'm not going to make
you go click a million links.
476
00:28:13,960 --> 00:28:15,000
Here's everything you need to know.
477
00:28:15,240 --> 00:28:18,920
Exactly. Make it easy for them, right?
All righty. So let's dive into the next
478
00:28:18,920 --> 00:28:23,260
section, which is the experience
section. This section shows how you
479
00:28:23,260 --> 00:28:27,200
impact, the projects you're working on,
and really your career growth over time.
480
00:28:27,380 --> 00:28:31,220
So here you're going to want to
highlight your accomplishments. So not
481
00:28:31,220 --> 00:28:35,240
responsibilities, not just the title of
the role, but here is where you can add
482
00:28:35,240 --> 00:28:39,380
supporting links, supporting quantifiers
and metrics that really bring your
483
00:28:39,380 --> 00:28:41,260
experiences to life in a real way.
484
00:28:41,900 --> 00:28:45,880
So we're going to look at a few profiles
that do this very well. I call this
485
00:28:45,880 --> 00:28:50,420
section the meat and potatoes of the
profile because as a recruiter, as a
486
00:28:50,420 --> 00:28:54,720
manager, this is kind of immediately
where I'd go, right? So Ashley's
487
00:28:54,720 --> 00:28:57,160
section here really tells her career
story.
488
00:28:57,380 --> 00:29:00,060
It's more than just job titles. It's her
achievements.
489
00:29:00,320 --> 00:29:03,780
It's those accomplishments. And within
those roles, she's highlighting key
490
00:29:03,960 --> 00:29:07,780
I love to see these buzzwords, right?
Leading, strategic, planning, and
491
00:29:07,780 --> 00:29:11,590
execution. I spearheaded. I supported.
These are going to be the keywords. that
492
00:29:11,590 --> 00:29:15,470
stand out to recruiters and hiring
managers and really showcases here was
493
00:29:15,470 --> 00:29:19,730
impact in this role but also here's what
I learned here's how I grew here how
494
00:29:19,730 --> 00:29:23,650
the skills that I'm going to talk a bit
more about you know at the bottom of the
495
00:29:23,650 --> 00:29:25,470
profile here's how they were in action
496
00:29:26,260 --> 00:29:29,840
Here's how I implemented those in this
role. So really strong experience
497
00:29:29,840 --> 00:29:30,819
here from Ashley.
498
00:29:30,820 --> 00:29:34,720
We're also going to take a look at
Lauren's profile in her experience
499
00:29:35,140 --> 00:29:37,240
Again, we really have a strong one here.
500
00:29:37,740 --> 00:29:40,840
We want to, again, showcase the win.
501
00:29:42,340 --> 00:29:46,980
phrases and keywords like I broke
records I closed seven deals in the
502
00:29:46,980 --> 00:29:49,880
weeks of selling which is really
impressive by the way Lauren you're
503
00:29:49,880 --> 00:29:56,760
but really expanding on the wins how I
did this and so really like what I
504
00:29:56,760 --> 00:30:00,830
think about the about section is here's
the preface And then the experience is
505
00:30:00,830 --> 00:30:03,770
kind of like, here are the chapters of
my career story.
506
00:30:04,130 --> 00:30:06,990
So some really strong experience
sections here. You're going to want to
507
00:30:06,990 --> 00:30:11,670
some time updating this and refreshing
it often. And again, are there any links
508
00:30:11,670 --> 00:30:15,310
or supporting materials that you can add
to your experience section that helps
509
00:30:15,310 --> 00:30:16,810
us tell that story even further?
510
00:30:17,030 --> 00:30:21,770
I share this example, you know, as I was
doing a career pivot in 2021, I was
511
00:30:21,770 --> 00:30:25,270
previously a publicist before I joined
LinkedIn. So what I did was pull some of
512
00:30:25,270 --> 00:30:29,280
the stories I'd been working on and
linking them to the profile to say, Hey,
513
00:30:29,280 --> 00:30:30,280
work in publicity.
514
00:30:30,360 --> 00:30:32,860
Here's what that has looked like. And
here are some of the wins from those
515
00:30:32,860 --> 00:30:34,000
roles. Yeah. Yeah.
516
00:30:34,760 --> 00:30:41,320
I think that's really great advice, and
we'll get to the profile reviews in a
517
00:30:41,320 --> 00:30:45,560
bit, and we'll go through other people's
experience sections too. And actually,
518
00:30:45,600 --> 00:30:51,100
we're going to head into the education
section, and basically education, it's
519
00:30:51,100 --> 00:30:52,380
not going to be overly complicated.
520
00:30:52,660 --> 00:30:56,980
If you went to college, if you want to
put your high school up there, you can.
521
00:30:57,240 --> 00:31:00,320
Maybe you went to a master's program or
something like that. Your education
522
00:31:00,320 --> 00:31:04,760
section is where that... happens and
what i really like about that and this
523
00:31:04,760 --> 00:31:09,220
why i suggest people use this section is
that maybe you are looking at different
524
00:31:09,220 --> 00:31:13,540
employers or companies you could see
like oh this person was in the class
525
00:31:13,540 --> 00:31:18,620
of me um and they work there now i could
reach out to them and say like hey you
526
00:31:18,620 --> 00:31:21,620
may not remember me but we had lunch a
few times when we were in college or
527
00:31:21,620 --> 00:31:25,900
something like that um that is you know
the key of networking is finding those
528
00:31:25,900 --> 00:31:30,740
little connections even if it's not like
a huge like substantial connections you
529
00:31:30,740 --> 00:31:33,800
just build that bridge and sort of reach
out. So when you have that, you can
530
00:31:33,800 --> 00:31:38,360
find out if alumni of your university or
your school work there as well.
531
00:31:38,760 --> 00:31:42,540
You could also remove the years if you
want, which is related, you know, if
532
00:31:42,540 --> 00:31:45,260
people are worried about ageism, you
could take those off your education.
533
00:31:45,600 --> 00:31:48,560
Now we have a question here, I'm going a
little bit rogue, from Molly.
534
00:31:48,800 --> 00:31:53,240
And Molly wants to know, and she's from
my homeland of Pennsylvania, and she
535
00:31:53,240 --> 00:31:56,180
wants to know, I have heard to avoid
years of experience due to a potential
536
00:31:56,180 --> 00:31:58,770
age... due to potential age
discrimination?
537
00:31:59,550 --> 00:32:03,150
Molly, this is a great question and one
I get a lot. If you take it off of your
538
00:32:03,150 --> 00:32:06,210
education section, why don't you take it
off your experience section?
539
00:32:06,950 --> 00:32:08,730
The reason is because...
540
00:32:08,990 --> 00:32:13,530
recruiters hiring managers and employers
want to see the trajectory of your
541
00:32:13,530 --> 00:32:18,990
career if you don't have years on your
experience section it raises a red flag
542
00:32:18,990 --> 00:32:22,410
for them and they sort of like they get
out their magnifying glass they start
543
00:32:22,410 --> 00:32:26,570
looking and say okay this isn't adding
up they were at this company for three
544
00:32:26,570 --> 00:32:30,250
years the next company they were there
for six months like or like basically
545
00:32:30,250 --> 00:32:33,390
that's not even there so they're just
assuming they're like what are you
546
00:32:33,960 --> 00:32:38,120
So it actually raises more questions for
recruiters than it answers. So, you
547
00:32:38,120 --> 00:32:40,660
know, you could take them off your
education section, but recruiters, they
548
00:32:40,660 --> 00:32:44,520
really want to make sure that they see
how you've progressed throughout your
549
00:32:44,520 --> 00:32:45,520
career.
550
00:32:46,100 --> 00:32:50,120
So that's what I would suggest there.
And now your education section, what do
551
00:32:50,120 --> 00:32:51,120
you learn during your education?
552
00:32:51,480 --> 00:32:54,720
skills. So we're going to talk about
skills section. And this is really kind
553
00:32:54,720 --> 00:32:58,840
like the furnace of your profile,
because the way LinkedIn often works is
554
00:32:58,840 --> 00:33:02,640
recruiters, hiring managers, they're
going to be searching for specific
555
00:33:02,960 --> 00:33:06,660
So the reason they do this is because,
you know, instead of saying, like, I
556
00:33:06,660 --> 00:33:09,400
someone who is great with human
resources.
557
00:33:10,160 --> 00:33:13,660
Instead, what they'll say is, you know
what, there are people who have those
558
00:33:13,660 --> 00:33:16,000
skills, and I'm not finding the right
candidate.
559
00:33:16,540 --> 00:33:20,160
just by looking for a human resource
business partner. So they'll look for
560
00:33:20,160 --> 00:33:21,159
actual skills.
561
00:33:21,160 --> 00:33:26,900
So your skills section is super
important because that's where they can
562
00:33:26,900 --> 00:33:30,140
say, oh, do you have this skill? Do you
have that skill? And at the end of the
563
00:33:30,140 --> 00:33:32,200
day, that's what you have to actually do
the job.
564
00:33:32,400 --> 00:33:35,880
So it's so important that you have that.
You want to showcase your expertise.
565
00:33:36,650 --> 00:33:42,650
And what we know is that really people
who list skills are 24 more times likely
566
00:33:42,650 --> 00:33:46,990
to receive recruiter in -mails if they
have five or more skills listed on their
567
00:33:46,990 --> 00:33:50,830
program. They are three times more
likely to receive connection requests.
568
00:33:51,330 --> 00:33:55,110
They're also five times more likely to
get viewed by recruiters if they have
569
00:33:55,110 --> 00:33:56,029
five or more skills.
570
00:33:56,030 --> 00:34:00,250
So basically, make sure you're using
this section and you're making the most
571
00:34:00,250 --> 00:34:04,110
it. So you can list up to 100 skills in
your profile, including those hard and
572
00:34:04,110 --> 00:34:05,390
soft skills we talked about earlier.
573
00:34:05,650 --> 00:34:08,550
Hard ones are the ones that are like, I
know this.
574
00:34:09,219 --> 00:34:14,000
programming language soft skills are hey
I'm good at conflict resolution the one
575
00:34:14,000 --> 00:34:17,460
thing I would definitely recommend
though is make sure that you think
576
00:34:17,460 --> 00:34:22,840
just basic so think of it how the
recruiter is going to be searching so if
577
00:34:22,840 --> 00:34:28,699
need someone who is going to be maybe
working at the coffee stand in their
578
00:34:28,699 --> 00:34:30,920
office or something they might want
someone who's good at communication
579
00:34:31,820 --> 00:34:36,480
But if they plug in communication into a
search bar, 500 million people are
580
00:34:36,480 --> 00:34:40,420
probably going to show up. So they want
someone who is good at customer service
581
00:34:40,420 --> 00:34:42,120
and also interpersonal communication.
582
00:34:42,520 --> 00:34:44,500
Think beyond just the basics.
583
00:34:44,760 --> 00:34:45,920
So that's what I would recommend.
584
00:34:46,699 --> 00:34:50,000
And, you know, if you're a premium
member, what's nice is you could
585
00:34:50,000 --> 00:34:54,000
highlight your top skills. So maybe you
are in, let's say, working in the AI
586
00:34:54,000 --> 00:34:58,060
field. And that is a fast -evolving
place. So people want to make sure,
587
00:34:58,100 --> 00:35:00,700
hey, I want to show people that I can do
this.
588
00:35:01,130 --> 00:35:04,950
super good with this specific thing to
anthropic or whatever I'm just guessing
589
00:35:04,950 --> 00:35:09,790
I'm terrible with AI but you know you
could highlight those five skills if
590
00:35:09,790 --> 00:35:13,210
you're a premium member and if you're
watching this you are so let's take a
591
00:35:13,210 --> 00:35:19,930
at an example we have Samantha's profile
again and Samantha let's go down she is
592
00:35:19,930 --> 00:35:24,940
listing her skills and what's nice this
is where those endorsements come in So
593
00:35:24,940 --> 00:35:28,880
anyone could obviously lift skills, but
what's important there is people are
594
00:35:28,880 --> 00:35:32,640
saying, oh, I've worked with her and I
know that she's really good at strategic
595
00:35:32,640 --> 00:35:33,820
marketing management.
596
00:35:34,280 --> 00:35:35,320
or digital transformation.
597
00:35:35,800 --> 00:35:39,380
We had all of these things that we were
doing manually, and she brought it
598
00:35:39,380 --> 00:35:40,380
online.
599
00:35:40,660 --> 00:35:44,020
Similarly, she's going a little bit
deeper. She has things like product
600
00:35:44,020 --> 00:35:47,400
marketing, which could be a little bit
more general, but then she has go -to
601
00:35:47,400 --> 00:35:49,060
-market strategy with some of those.
602
00:35:49,580 --> 00:35:56,340
So she has a good list of skills there,
but she's going
603
00:35:56,340 --> 00:36:00,680
beyond just the surface of marketing or
communications or things like that,
604
00:36:00,840 --> 00:36:02,680
which I think is really important.
605
00:36:03,600 --> 00:36:08,580
So I think Samantha does a great job
with this. And then I think we're going
606
00:36:08,580 --> 00:36:09,580
move on to recommendations.
607
00:36:09,760 --> 00:36:11,070
Yeah. All right.
608
00:36:11,570 --> 00:36:16,210
We have folks from all over the world
joining us in the chat. I just want to
609
00:36:16,210 --> 00:36:19,810
shout out Joseph in New Mexico. We have
Daniel in Michigan.
610
00:36:20,550 --> 00:36:24,030
Cassandra is also in Michigan. Perhaps
they're joining from the same room. If
611
00:36:24,030 --> 00:36:25,390
you are, I think you're joining us.
612
00:36:25,830 --> 00:36:28,830
Claudia in South Africa is here. Daniel
in Alaska.
613
00:36:29,050 --> 00:36:31,150
We have Conrad in Kuwait. Welcome.
614
00:36:31,570 --> 00:36:36,250
Parvez in India. We have Ika in Finland.
Joseph in New York. And Craig in
615
00:36:36,250 --> 00:36:39,110
Scotland. Thank you for joining us all
over the world. We know it's early
616
00:36:39,110 --> 00:36:40,109
Eastern time.
617
00:36:40,110 --> 00:36:44,370
So I appreciate you being up early or
staying up late. All right, so we're
618
00:36:44,370 --> 00:36:48,050
to get into recommendations, languages,
and interests. This is going to be
619
00:36:48,050 --> 00:36:52,230
towards the bottom of the profile but
still an important section because it
620
00:36:52,230 --> 00:36:54,570
some dimension and some depth to your
profile.
621
00:36:55,370 --> 00:37:00,010
Recommendations offer social proof of
the impact, the skills that you kind of
622
00:37:00,010 --> 00:37:02,310
highlighted in the skills section, and
your working style.
623
00:37:02,570 --> 00:37:06,030
So think of it as an endorsement from
someone that you're working with, a bit
624
00:37:06,030 --> 00:37:10,960
validation to say, hey, I work with this
person. and I've seen how they operate,
625
00:37:11,180 --> 00:37:15,820
and I can speak anecdotally and give
specific examples to support these
626
00:37:16,300 --> 00:37:17,860
Receipts. Let's call them receipts,
right?
627
00:37:18,120 --> 00:37:19,120
Receipts and recommendations.
628
00:37:19,400 --> 00:37:23,800
And then languages highlight global
fluency and can really open up cross
629
00:37:23,800 --> 00:37:27,560
-cultural or international opportunities
by saying, hey, I may live in this
630
00:37:27,560 --> 00:37:31,780
region, but I can speak this language.
I'm open to work across borders.
631
00:37:32,460 --> 00:37:36,040
And then our interests reveal what is
driving us. So professionally and
632
00:37:36,040 --> 00:37:40,220
personally, this is a great place to
highlight some of those, you know,
633
00:37:40,220 --> 00:37:43,640
up your personal brand in that way to
show people what else you're interested
634
00:37:43,640 --> 00:37:47,200
and open to and really help people
connect with your values and your
635
00:37:47,200 --> 00:37:48,880
aspirations. So the ethos bit.
636
00:37:49,900 --> 00:37:54,260
Recommendations for, well,
recommendations for getting
637
00:37:54,340 --> 00:37:57,360
You're going to want to ask for two to
three really thoughtful recommendations
638
00:37:57,360 --> 00:38:01,920
from people that you've worked closely
with. So you want to prioritize
639
00:38:02,260 --> 00:38:03,259
peers, clients.
640
00:38:03,260 --> 00:38:07,380
Think about, like, doing peer reviews
internally. It's very similar, just, you
641
00:38:07,380 --> 00:38:08,380
know, living on the platform.
642
00:38:08,580 --> 00:38:11,860
You're going to want to make these
recommendations personal. So when
643
00:38:12,120 --> 00:38:15,700
mention a specific project or strength
that you'd like them to reflect on.
644
00:38:16,300 --> 00:38:19,940
And then on the languages front, list
all relevant languages. Let's be honest
645
00:38:19,940 --> 00:38:23,340
about our fluency levels. I took Italian
for four years in high school and did a
646
00:38:23,340 --> 00:38:27,460
semester abroad. I'm not fluent in
Italian and would not be able to do the
647
00:38:27,460 --> 00:38:31,120
-to -day work there, right? So being
honest about your fluency levels is
648
00:38:31,120 --> 00:38:32,078
to be important here.
649
00:38:32,080 --> 00:38:35,400
And then on the interests, following
companies, leaders.
650
00:38:36,270 --> 00:38:39,690
you know, nonprofits and topics that
align with the goals that you've
651
00:38:39,690 --> 00:38:43,270
highlighted all the way through your
profile, right? So, again, I feel like
652
00:38:43,270 --> 00:38:46,630
is a bit more of like a supportive
section. It's saying these are the
653
00:38:46,870 --> 00:38:48,830
This is speaking to them. These are the
interests.
654
00:38:49,450 --> 00:38:52,950
It kind of connects all of the dots
there. So we're going to take a look at
655
00:38:52,950 --> 00:38:55,410
recommendation section from a member
named Samantha.
656
00:38:56,650 --> 00:39:00,630
Samantha here has received two
recommendations, either from former
657
00:39:00,850 --> 00:39:02,470
peers, clients, as we mentioned.
658
00:39:02,670 --> 00:39:05,230
And, again, this is going to be very
anecdotal.
659
00:39:05,580 --> 00:39:08,800
I think this can be both, there can be,
you know,
660
00:39:09,600 --> 00:39:13,580
quantitative metrics here, but a lot of
it's going to be, I worked with, you
661
00:39:13,580 --> 00:39:16,700
know, Samantha on this project. Here I'm
seeing, I attended an industry show
662
00:39:16,700 --> 00:39:19,440
and, you know, I learned a lot about her
work in this space.
663
00:39:19,700 --> 00:39:23,720
And then, you know, another one from
Abby. So two really strong
664
00:39:23,900 --> 00:39:27,580
And then in the given section, you can
see recommendations that you've given, a
665
00:39:27,580 --> 00:39:30,500
little bit of give and take here. We
like to call LinkedIn sometimes a
666
00:39:30,500 --> 00:39:31,339
of generosity.
667
00:39:31,340 --> 00:39:35,380
So sharing tips and advice, but then
also getting recommendations and giving
668
00:39:35,380 --> 00:39:38,320
recommendations. So really strong
recommendation section here.
669
00:39:38,860 --> 00:39:43,700
with two strong recs, both on the
receiving end, and Samantha has given
670
00:39:43,700 --> 00:39:44,880
good ones as well. Yeah.
671
00:39:45,480 --> 00:39:46,980
No, I think that's really good.
672
00:39:47,700 --> 00:39:50,940
Recommendations are so powerful, and a
lot of people, they go through job
673
00:39:50,940 --> 00:39:54,000
or something, and one of the best things
you could actually do is just...
674
00:39:54,220 --> 00:39:58,120
you know, leave a person a
recommendation and say, you know, I work
675
00:39:58,180 --> 00:39:59,180
They're so hardworking.
676
00:39:59,820 --> 00:40:03,060
And I think that just gives people a
vote of confidence too when they're
677
00:40:03,060 --> 00:40:05,920
down. So I really recommend, you know,
even if you're just thinking of someone,
678
00:40:06,000 --> 00:40:07,140
like give them a recommendation.
679
00:40:07,340 --> 00:40:09,640
It just brightens up their day. It
brightens mine.
680
00:40:10,140 --> 00:40:13,300
We have so many questions coming in. So
we're trying to get to them kind of
681
00:40:13,300 --> 00:40:14,300
throughout the show.
682
00:40:14,680 --> 00:40:18,640
And the first one is really great. It's
from Anna Wolf in New Jersey.
683
00:40:19,480 --> 00:40:23,750
Anna asked, since resumes should be
tailored for keywords to match. job
684
00:40:23,750 --> 00:40:27,830
postings, what should be placed in the
description for previous roles on a
685
00:40:27,830 --> 00:40:30,370
profile? Anna, that is a fantastic
question.
686
00:40:30,650 --> 00:40:35,210
So here's my advice. And the first thing
you want to do is you want to make sure
687
00:40:35,210 --> 00:40:40,170
that you have in mind what kind of
position you want, in what industry, in
688
00:40:40,170 --> 00:40:45,270
sector. You want to narrow it down to
that area where you are interested,
689
00:40:45,270 --> 00:40:49,250
you have the skills to do the job, and
where there is growing demand in the
690
00:40:49,250 --> 00:40:52,990
labor market. And once you have that
idea, that's when you could go in. is
691
00:40:52,990 --> 00:40:56,670
building out that profile and your
resume because you want them to be
692
00:40:56,670 --> 00:40:57,750
foundational documents.
693
00:40:58,250 --> 00:41:02,670
So for your profile, what you're going
to do is you're going to look around,
694
00:41:02,670 --> 00:41:06,430
again, you could use LinkedIn for this,
and you could find job descriptions for
695
00:41:06,430 --> 00:41:10,990
that type of role or the role that you
specifically want. And it's okay if
696
00:41:10,990 --> 00:41:14,390
they're a little bit outdated or they're
expired because what you actually want
697
00:41:14,390 --> 00:41:15,650
is the description language.
698
00:41:16,090 --> 00:41:19,810
And back in the day before AI, I would
always tell people to print these
699
00:41:19,810 --> 00:41:21,810
descriptions out or get the newspaper
out.
700
00:41:22,200 --> 00:41:26,020
and highlight the skills they're looking
for or those keywords that say, like,
701
00:41:26,060 --> 00:41:30,220
I'm looking for someone who knows how to
use, like, this point -of -sale system
702
00:41:30,220 --> 00:41:33,940
or something like that. And then what
you would do is you would say, like,
703
00:41:33,960 --> 00:41:38,920
I need to answer these in my various
parts of my profile because that
704
00:41:38,920 --> 00:41:43,040
essentially is what employers in that
space are looking for. And you do the
705
00:41:43,040 --> 00:41:46,480
thing on your resume, and then your
resume, when you send them to specific
706
00:41:46,580 --> 00:41:50,520
you just make small little changes. You
don't do anything like major overhaul,
707
00:41:50,600 --> 00:41:53,220
and the same applies. to your profile.
708
00:41:53,540 --> 00:41:56,880
You're not making tweaks, but it's
already sort of primed to go for those
709
00:41:56,880 --> 00:42:01,100
positions. So Anna, I hope that helps.
You could put it into AI, like, you
710
00:42:01,100 --> 00:42:04,600
put it in a document and say, what are
the main keywords or key terms and
711
00:42:04,600 --> 00:42:07,580
that employers in the space are looking
for?
712
00:42:08,260 --> 00:42:10,240
And Yerbenka, I think the next one is
good for you.
713
00:42:10,700 --> 00:42:15,780
All right. So from Becca in Michigan,
how do I address gaps specifically as it
714
00:42:15,780 --> 00:42:18,060
may relate to family, health, or special
circumstances?
715
00:42:18,540 --> 00:42:19,540
So
716
00:42:20,250 --> 00:42:21,330
breaks happen, right?
717
00:42:22,070 --> 00:42:26,070
Oftentimes we cannot predict when
they're going to come up, but they're a
718
00:42:26,070 --> 00:42:30,650
of life. And what hiring managers and
recruiters are really looking for is to
719
00:42:30,650 --> 00:42:34,550
understand how you were using that time.
So LinkedIn actually does have the
720
00:42:34,550 --> 00:42:36,290
option to, you know,
721
00:42:37,190 --> 00:42:41,010
include a career break in your
experiences but then there's also
722
00:42:41,010 --> 00:42:44,950
the about section to kind of share what
was happening during that time were
723
00:42:44,950 --> 00:42:48,530
there certificates or volunteer ops
maybe even a freelance opportunity that
724
00:42:48,530 --> 00:42:52,370
pursued during a career break so again
we want to assume that our you know
725
00:42:52,370 --> 00:42:55,930
who are hiring us are going to be
empathetic and understanding but also
726
00:42:55,930 --> 00:43:01,070
show what what impact or learnings or
development were you pursuing during
727
00:43:01,070 --> 00:43:04,470
time it's going to be what's most
important than the actual break itself
728
00:43:04,470 --> 00:43:06,350
you use the time and then
729
00:43:07,470 --> 00:43:12,510
for Andrew. Oh, yeah. We have, let's
see. Oh, Andrew to Andy. Okay. We have
730
00:43:12,510 --> 00:43:17,250
Wong here in New York. So we're coming
to you live from the Empire State
731
00:43:17,250 --> 00:43:18,710
Building, actually. So we're right in
New York.
732
00:43:19,430 --> 00:43:22,830
And Andy wants to know, should you have
AI write your entire LinkedIn profile
733
00:43:22,830 --> 00:43:24,310
asking for a friend?
734
00:43:24,870 --> 00:43:27,970
Andy, is that friend in the room with
you? I think he is. So, okay.
735
00:43:29,500 --> 00:43:32,660
You can have AI help you write your
profile.
736
00:43:32,940 --> 00:43:36,600
And there are actually some tools that
you have access to to help you write
737
00:43:36,600 --> 00:43:38,180
about section and all of that.
738
00:43:38,440 --> 00:43:42,740
The main thing is you don't want to just
copy and paste for a few reasons. First
739
00:43:42,740 --> 00:43:47,020
of all, the AI could mess up. They're
called hallucinations. And the more AI
740
00:43:47,020 --> 00:43:50,760
actually advances, they're finding that
the more hallucinations they get.
741
00:43:50,900 --> 00:43:55,520
LinkedIn is really good about sort of
making sure that the tools are tested
742
00:43:55,520 --> 00:43:59,240
they're actually bringing value. So
that's why it asks you to give. you a
743
00:43:59,240 --> 00:44:03,720
up or gives them a thumbs up if it's a
good one. But I would really suggest
744
00:44:03,720 --> 00:44:07,460
whatever the AI spits out, you do
massage and make it your own.
745
00:44:07,840 --> 00:44:11,500
Otherwise, it's going to sound pretty
generic. And actually, like a lot of
746
00:44:11,500 --> 00:44:15,760
places, like if you're asking, hey,
write about about section for me, and
747
00:44:15,760 --> 00:44:20,240
someone else is asking the same
question, the AI will try and make it
748
00:44:20,240 --> 00:44:24,520
uniform or try and follow best
practices. And it just gets overly
749
00:44:24,520 --> 00:44:29,370
you know, use AI, but make sure you're
still one having the final say over
750
00:44:29,370 --> 00:44:31,950
everything. So that would be my
suggestion.
751
00:44:33,350 --> 00:44:36,530
And then with that, I think, you know,
we promised people profile reviews. We
752
00:44:36,530 --> 00:44:40,350
sure did. So let's do that. And I have
another magic iPad here.
753
00:44:41,490 --> 00:44:45,470
And let's see. I'm going to take the
first one and then you could take the
754
00:44:45,470 --> 00:44:49,710
second one. All right. So this one we
have is Vishvesh.
755
00:44:50,350 --> 00:44:53,610
So we're going to see if – wow, look at
the magic of technology.
756
00:44:54,730 --> 00:44:59,210
There it is. So we have Vishvesh's
profile up here.
757
00:44:59,610 --> 00:45:00,610
Excuse me.
758
00:45:02,080 --> 00:45:05,620
you know we're gonna go a little bit
piece by piece but try not to take too
759
00:45:05,620 --> 00:45:10,560
time but vish vash um the first thing i
would say is you know great profile
760
00:45:10,560 --> 00:45:13,900
photo maybe lighten it up a little bit
because your face is a little bit dark
761
00:45:13,900 --> 00:45:18,820
but overall um you know it's a good
profile photo the background isn't like
762
00:45:18,820 --> 00:45:22,740
drawing attention from you um so i think
that's really great the one thing i
763
00:45:22,740 --> 00:45:26,240
would definitely call out though is that
you don't have a background image so it
764
00:45:26,240 --> 00:45:27,240
looks kind of generic
765
00:45:27,820 --> 00:45:31,400
So it looks like you're in the tech
space, so maybe you could put in some
766
00:45:31,400 --> 00:45:33,660
pictures of code or something in the
background.
767
00:45:34,549 --> 00:45:38,730
Nothing too busy, but it just adds a
little bit of flair and sort of makes it
768
00:45:38,730 --> 00:45:40,730
little bit more homey for people who are
viewing it.
769
00:45:41,370 --> 00:45:44,370
The other thing is, let's see, you're
verified. That's fantastic.
770
00:45:44,590 --> 00:45:47,150
So we know Vishvesh is who he says he
is.
771
00:45:47,750 --> 00:45:48,750
He has his pronouns.
772
00:45:49,270 --> 00:45:50,430
He doesn't have his pronunciation.
773
00:45:50,810 --> 00:45:55,730
If you have time, I would suggest maybe
recording it because I know, like, you
774
00:45:55,730 --> 00:45:58,950
know, I'm calling you Vishvesh, but I
know sometimes people go by Vishvish.
775
00:45:59,530 --> 00:46:03,410
So I want to make sure that I'm
pronouncing your name correctly.
776
00:46:04,010 --> 00:46:04,729
I'm sorry.
777
00:46:04,730 --> 00:46:06,250
You have your education there.
778
00:46:06,630 --> 00:46:08,110
That is fantastic.
779
00:46:08,350 --> 00:46:11,510
And let's keep going down the profile.
780
00:46:12,050 --> 00:46:14,330
And then we have your about section.
781
00:46:14,530 --> 00:46:17,290
Let's expand that. I think this is
pretty good.
782
00:46:17,690 --> 00:46:23,390
So one thing is you're definitely going
to want to know what's going on in your
783
00:46:23,390 --> 00:46:27,030
industry. So the tech industry is
notoriously get to the point.
784
00:46:27,510 --> 00:46:32,510
So I think you have sort of the main
components here. You have the
785
00:46:32,510 --> 00:46:36,790
languages. you know, you have sort of
the technology that you know, you have
786
00:46:36,790 --> 00:46:40,390
sort of a basic intro. You might want to
include some more personal stuff in
787
00:46:40,390 --> 00:46:45,170
there about like the stuff you really
enjoy working on, sort of your approach
788
00:46:45,170 --> 00:46:49,310
all of the stuff you build and you work
on.
789
00:46:49,930 --> 00:46:53,250
So, you know, I, but I like that it's
short and it's to the point.
790
00:46:53,530 --> 00:46:56,450
You could just add a little bit of more
flair. The features section.
791
00:46:57,030 --> 00:47:01,430
So, you know, it's okay to have, I don't
mean to draw a triangle.
792
00:47:01,990 --> 00:47:06,440
So, your features section you have
obviously your resume there that is
793
00:47:06,440 --> 00:47:09,820
fine but you also have a lot of other
space there so I would definitely maybe
794
00:47:09,820 --> 00:47:13,830
add some things here So maybe if during
college you had some projects that you
795
00:47:13,830 --> 00:47:18,510
worked on, maybe you write an article
about something that's happening in your
796
00:47:18,510 --> 00:47:22,330
industry, maybe how you're approaching
AI, things like that, that would be
797
00:47:22,330 --> 00:47:25,850
really good to include here, and it
would add just some diversity to the
798
00:47:25,850 --> 00:47:26,850
that you have.
799
00:47:26,970 --> 00:47:29,590
So I would suggest adding a few more of
those things.
800
00:47:30,170 --> 00:47:34,390
Going down to the activity section,
let's see. It looks like you are doing
801
00:47:34,390 --> 00:47:36,590
courses, looking for some
certifications.
802
00:47:37,710 --> 00:47:40,830
I think these are great to definitely
post.
803
00:47:41,400 --> 00:47:43,480
But you might want to add some more
content.
804
00:47:43,720 --> 00:47:49,320
So instead of just posting like, hey, I
got this new badge from IBM, which is
805
00:47:49,320 --> 00:47:54,700
great, maybe do follow -up posts that
says, here's how I put it to action,
806
00:47:54,700 --> 00:47:58,740
really shows that not only are you just
racking up certifications, it shows that
807
00:47:58,740 --> 00:48:02,400
you are actually applying what you've
learned. So I'd suggest that. And then
808
00:48:02,400 --> 00:48:04,880
obviously you have comments and images.
809
00:48:05,340 --> 00:48:10,580
For the comments, I think engage with
stuff in your industry to draw it in.
810
00:48:10,640 --> 00:48:14,180
look, I'm actually adding to this
conversation. I'm taking it forward. I
811
00:48:14,180 --> 00:48:18,140
adding value. So that's something you
could do. But overall, I think your
812
00:48:18,140 --> 00:48:21,900
activity section, you're on the right
track. I really like your experience
813
00:48:21,900 --> 00:48:25,820
section. I have to say that. I took a
look a little bit earlier, but let's
814
00:48:25,820 --> 00:48:27,200
expand some of these.
815
00:48:28,400 --> 00:48:31,580
I love these bullet points. And one of
the things that I really, really like
816
00:48:31,580 --> 00:48:35,960
about your bullet points are these
little, I'm terrible at drawing images.
817
00:48:35,960 --> 00:48:36,960
have to go back to kindergarten.
818
00:48:37,540 --> 00:48:43,680
These little like areas here where you
have the percentages, they're so
819
00:48:43,780 --> 00:48:46,940
This is what people are going to be
looking for, especially recruiters,
820
00:48:46,940 --> 00:48:48,920
they want to know that you can quantify.
821
00:48:49,800 --> 00:48:51,620
your value to an organization.
822
00:48:52,040 --> 00:48:54,560
So it's not just like, oh, yeah, I'm
pretty good at what I do.
823
00:48:55,380 --> 00:48:58,620
That's not usually good enough because,
first of all, you're going to say you're
824
00:48:58,620 --> 00:49:03,180
good at what you do. But second, they
want to know exactly how good are you.
825
00:49:03,740 --> 00:49:06,960
So I think your experience section is
super solid.
826
00:49:07,600 --> 00:49:10,180
And obviously you have some great names
here like Amazon.
827
00:49:11,300 --> 00:49:13,920
And the other thing is your education.
828
00:49:14,180 --> 00:49:18,680
Again, I think this is super helpful
because if you click on these places,
829
00:49:18,680 --> 00:49:22,060
you know, this you could actually see
who the alumni are you could see who
830
00:49:22,060 --> 00:49:27,240
work for so i i think this is really
fantastic to have these there it's super
831
00:49:27,240 --> 00:49:30,500
beneficial and you can do the same thing
with your past companies you could see
832
00:49:30,500 --> 00:49:34,900
like oh someone i used to work with at
this company is there you obviously have
833
00:49:34,900 --> 00:49:39,050
your certifications which i think is is
really helpful. You have list the
834
00:49:39,050 --> 00:49:41,770
projects that you work on. I think
that's really helpful.
835
00:49:42,730 --> 00:49:44,470
Hayden Neha, who's messaging me.
836
00:49:44,970 --> 00:49:49,310
We have skills here. I think that's
great. You have 53 skills listed.
837
00:49:50,150 --> 00:49:54,010
What you have is a lot of the hard
skills, which is obviously important in
838
00:49:54,010 --> 00:49:56,590
area. So I think that is really good.
839
00:49:56,830 --> 00:50:00,550
You have courses you've taken and you
have the languages you speak, which I
840
00:50:00,550 --> 00:50:02,150
think is super helpful.
841
00:50:02,370 --> 00:50:04,930
And obviously I see your interest. But
overall,
842
00:50:06,000 --> 00:50:08,040
Fishvesh, I think you are on the right
track.
843
00:50:08,280 --> 00:50:11,580
So we are going to pass this over to
Eubanka, who's going to talk about Tracy
844
00:50:11,580 --> 00:50:17,060
Lynn. Let's do it. Okay. All right. So
taking a look at Tracy Lynn Blackwell's
845
00:50:17,060 --> 00:50:21,860
profile, I'm just going to do a quick
skim, really, what I want to do.
846
00:50:22,280 --> 00:50:26,780
We'll do the top -to -bottom approach,
right? So great photo from Tracy Lynn.
847
00:50:27,360 --> 00:50:30,920
clear. It's, you know, a bit more
personality driven. It's a bit playful
848
00:50:30,920 --> 00:50:35,640
colorful. The only tweak I'd make to
this top half here is that I love that
849
00:50:35,640 --> 00:50:39,400
banner showcases very clearly that Tracy
Lynn is in the medical sciences.
850
00:50:39,660 --> 00:50:43,720
It is a little bit busy and kind of
distracts from her name and the
851
00:50:43,720 --> 00:50:49,260
eyes kind of go directly to the left
ventricle. So I would just maybe swap
852
00:50:49,260 --> 00:50:52,220
out for something a bit more muted. And
then we have your name here at the
853
00:50:52,220 --> 00:50:55,460
profile. So not necessarily the best use
of banner real estate.
854
00:50:55,740 --> 00:50:59,510
Something again, again, related to your
experience in the medical sciences, but
855
00:50:59,510 --> 00:51:02,710
maybe just a bit more toned down so we
can focus on what's important, which is
856
00:51:02,710 --> 00:51:04,590
going to be the headline, the about
section.
857
00:51:04,970 --> 00:51:09,550
Again, really great call -outs here of
the different, you know, areas across
858
00:51:09,550 --> 00:51:13,790
medical sciences that she focuses on. I
love this call -out, the 15 years of
859
00:51:13,790 --> 00:51:17,110
clinical experience. That's really great
to have there, right, showing that
860
00:51:17,110 --> 00:51:18,490
you're a bit tenured in this industry.
861
00:51:18,690 --> 00:51:22,410
I would condense this just a bit. Just
call out what you really want to
862
00:51:22,410 --> 00:51:23,870
highlight and really want to focus on.
863
00:51:24,110 --> 00:51:25,610
I'll do a quick skim here.
864
00:51:25,870 --> 00:51:29,930
I know we talked about the about
section, having a lot of color, really
865
00:51:29,930 --> 00:51:31,130
showcasing who we are.
866
00:51:31,730 --> 00:51:33,870
But some of these line breaks are a bit
distracting.
867
00:51:34,090 --> 00:51:38,030
So, again, condensing some of this,
calling out the key points. Again, still
868
00:51:38,030 --> 00:51:42,050
having a bit of personal flair, but
remembering, you know, keeping in mind
869
00:51:42,050 --> 00:51:45,330
audiences are going to be peers in the
medical space, potential employers.
870
00:51:46,290 --> 00:51:50,550
The activities section, again, reposting
is a great way to kind of get in a good
871
00:51:50,550 --> 00:51:53,970
groove of sharing content. But you want
to give a bit more context, your
872
00:51:53,970 --> 00:51:55,500
perspective on some of it. of those
stairs.
873
00:51:55,760 --> 00:51:59,200
And then the experience section is going
to be very important. Again, calling
874
00:51:59,200 --> 00:52:03,120
out that we want to bullet out and
really highlight what we were doing in
875
00:52:03,120 --> 00:52:06,900
roles and how we were doing them. So
words like identify, develop are going
876
00:52:06,900 --> 00:52:09,860
be really valuable here. One more thing
to call out, I know we talked about
877
00:52:09,860 --> 00:52:10,860
career breaks earlier.
878
00:52:11,300 --> 00:52:15,660
If you spent any time volunteering,
whether during a career break or in your
879
00:52:15,660 --> 00:52:18,820
nine to five or whatever type of role
you have, calling out those volunteer
880
00:52:18,820 --> 00:52:23,440
experiences can be really valuable and
complimentary to your more professional,
881
00:52:23,480 --> 00:52:24,620
maybe corporate. experience.
882
00:52:24,840 --> 00:52:28,900
So really strong profile from Tracy
Lynn. A few minor tweaks, I think, would
883
00:52:28,900 --> 00:52:30,400
just help to elevate this a bit more.
884
00:52:30,700 --> 00:52:34,640
Yeah. And we have so many questions
coming in. We want to try and get
885
00:52:34,640 --> 00:52:35,598
few of these rapidly.
886
00:52:35,600 --> 00:52:38,040
And for those, we know there's a lot of
job seekers out there.
887
00:52:38,300 --> 00:52:41,960
If you have more questions that we can
get to, I'll be here on Monday actually
888
00:52:41,960 --> 00:52:42,960
taking questions.
889
00:52:43,300 --> 00:52:45,420
So make sure you sign up for that.
890
00:52:46,120 --> 00:52:50,080
And then if you have questions specific
to premium, again, our colleague Jemay
891
00:52:50,080 --> 00:52:53,600
will be here on the 24th. So stay tuned.
We're going to have some links that
892
00:52:53,600 --> 00:52:54,600
we're going to be dropping.
893
00:52:54,880 --> 00:52:56,680
Why don't you take the first question we
have here, Yerbinka?
894
00:52:56,880 --> 00:53:01,760
Sure. Okay. So how should senior leaders
or transformation executives structure
895
00:53:01,760 --> 00:53:06,760
their profile to balance credibility,
influence, and personal brand? One,
896
00:53:06,760 --> 00:53:11,660
a clear profile image so that we're able
to clearly identify who you are. I
897
00:53:11,660 --> 00:53:15,620
think verification is going to be really
important for senior leaders as well.
898
00:53:15,760 --> 00:53:19,100
I've always called it a badge. Today,
Andrew, you called it a shield, and my
899
00:53:19,100 --> 00:53:23,820
mind went to it shields you from
misidentification. So specifically for
900
00:53:23,820 --> 00:53:26,240
executives. and senior leaders, you're
going to want to make sure your profile
901
00:53:26,240 --> 00:53:29,040
is verified so that you can be a trusted
source on the platform.
902
00:53:29,300 --> 00:53:32,560
When we talk about influence and
personal brand, my mind goes to thought
903
00:53:32,560 --> 00:53:34,820
leadership and sort of professional
storytelling.
904
00:53:35,160 --> 00:53:39,280
This is going to really come alive in
the about section, really showcasing,
905
00:53:39,280 --> 00:53:44,040
know, my areas of expertise, you know,
the industry topics that I'm most well
906
00:53:44,040 --> 00:53:47,640
versed in. And then also that personal
brand is going to come alive probably in
907
00:53:47,640 --> 00:53:48,640
the activity section.
908
00:53:48,680 --> 00:53:52,140
It's going to be showcasing the work
that you're doing day to day, the
909
00:53:52,140 --> 00:53:55,640
that, you know, maybe you're working on.
on any news coming out of the company
910
00:53:55,640 --> 00:53:59,520
that you're a leader at and so I think
you know different parts of the profile
911
00:53:59,520 --> 00:54:02,840
can be used to do this in different ways
but really credibility we're going to
912
00:54:02,840 --> 00:54:07,120
think we're going to think headline and
verification and then personal brand I
913
00:54:07,120 --> 00:54:10,380
think is going to come more to life in
the about section and then the activity
914
00:54:10,380 --> 00:54:14,220
section of the profile yeah and for
people who say hey I have a recruiter
915
00:54:14,220 --> 00:54:17,820
reaching out to me do are they who they
say they are look for the shield or the
916
00:54:17,820 --> 00:54:21,800
bad yeah because if they have it then
they went through the verification
917
00:54:22,730 --> 00:54:25,710
We have another question here. What are
some ways to position your profile when
918
00:54:25,710 --> 00:54:29,490
you move from corporate to being an
entrepreneur or advisor or consultant?
919
00:54:29,490 --> 00:54:31,070
that's from Yvette in Stanbury,
Connecticut.
920
00:54:31,790 --> 00:54:34,770
Yvette, this is a great question because
a lot of people do this.
921
00:54:35,350 --> 00:54:40,510
So what I would suggest is obviously
showcase what you're working on.
922
00:54:40,790 --> 00:54:44,690
Create that story for yourself and make
sure you're building your profile around
923
00:54:44,690 --> 00:54:48,130
that. So you could say entrepreneur
building X, Y, or Z.
924
00:54:48,770 --> 00:54:52,230
Make sure you're getting specific,
though, because a lot of people make it.
925
00:54:52,230 --> 00:54:55,650
of vague. The other thing I would say is
when you're creating content, tell the
926
00:54:55,650 --> 00:54:59,070
story of what you're doing. Why did you
decide to leave the corporate life and
927
00:54:59,070 --> 00:55:00,070
go into entrepreneurship?
928
00:55:00,230 --> 00:55:02,490
What problem are you trying to solve for
people?
929
00:55:02,970 --> 00:55:03,970
Get specific.
930
00:55:04,090 --> 00:55:07,750
So I have a former colleague, Lorraine
Lee, who did this really successfully
931
00:55:07,750 --> 00:55:11,510
when she moved out of the corporate
world. She sort of tracked her progress
932
00:55:11,510 --> 00:55:16,090
online. And when she learned something,
she shared it on LinkedIn.
933
00:55:16,410 --> 00:55:21,320
So I would really suggest you make your
profile align with everything that you
934
00:55:21,320 --> 00:55:24,060
are doing, but also create content about
your journey.
935
00:55:24,580 --> 00:55:25,800
So that's what I would suggest.
936
00:55:26,020 --> 00:55:29,420
And Yerbanka, how about the next
question? Sure. Yeah, I love this
937
00:55:29,420 --> 00:55:32,960
it a good idea to put a one -minute
video about myself in the featured part,
938
00:55:33,080 --> 00:55:36,500
especially if I'm looking for a job?
This is coming from Maria in the
939
00:55:36,500 --> 00:55:37,500
Netherlands. Maria.
940
00:55:37,980 --> 00:55:41,780
Yeah, like all around, yeah. So one,
video is going to be one of the most
941
00:55:41,780 --> 00:55:45,460
engaged formats on LinkedIn right now.
It's our highest engaged format. So
942
00:55:45,460 --> 00:55:49,420
visibility for video, discoverability
for video on LinkedIn is high.
943
00:55:49,640 --> 00:55:53,020
And so whether you're looking for work
or wanting to showcase thought
944
00:55:53,020 --> 00:55:56,640
leadership, leaning into video is
highly, highly, highly encouraged.
945
00:55:57,020 --> 00:56:01,640
And then, again, you hit the timing
right on the head, right? One -minute
946
00:56:01,820 --> 00:56:07,360
so short -form vertical video is kind of
all the excitement on LinkedIn.
947
00:56:07,370 --> 00:56:10,170
LinkedIn right now, a lot of momentum is
being built around this. So when a
948
00:56:10,170 --> 00:56:15,290
video under two minutes on your profile
showcasing, maybe it's not, you know, an
949
00:56:15,290 --> 00:56:18,770
introduction to say, hi, I'm Maria and
I'm looking for work, but maybe it's,
950
00:56:18,770 --> 00:56:21,630
know, here are three things happening in
my industry right now to really
951
00:56:21,630 --> 00:56:24,790
position yourself as knowledgeable,
knowledgeable about the industry.
952
00:56:25,030 --> 00:56:28,390
Uh, and then pinning that to your
featured section. So it's very easily
953
00:56:28,390 --> 00:56:31,830
discoverable when I'm on your profile.
It's like chef's kiss strategy.
954
00:56:32,290 --> 00:56:33,290
Um, absolutely.
955
00:56:33,510 --> 00:56:35,810
Yeah. I love that name, Maria Kachikova.
So
956
00:56:36,590 --> 00:56:37,590
I think you helped Maria out.
957
00:56:37,810 --> 00:56:41,490
Speaking of names I like, we have a
question from Mission Viejo, California
958
00:56:41,490 --> 00:56:42,448
Martin Frost.
959
00:56:42,450 --> 00:56:44,850
And Martin wants to know, is there such
a thing as too many skills?
960
00:56:45,150 --> 00:56:49,690
No, we limit you to 100 because I think
we want you to make sure that you're
961
00:56:49,690 --> 00:56:51,970
really thinking about the skills that
you put on your profile.
962
00:56:52,330 --> 00:56:55,490
Like we talked about, you want to go a
little bit deeper than just the surface
963
00:56:55,490 --> 00:56:57,790
level stuff. Like, oh yeah, I can drive
a car.
964
00:56:58,520 --> 00:57:01,920
How well can you drive a car? Like, make
sure you're digging deeper into that so
965
00:57:01,920 --> 00:57:06,240
that way employers know, like, you know,
the specifics. So you can't have too
966
00:57:06,240 --> 00:57:07,198
many skills.
967
00:57:07,200 --> 00:57:07,979
Don't lie.
968
00:57:07,980 --> 00:57:11,720
And there's no magic number of skills.
It's just, you know, if you could think
969
00:57:11,720 --> 00:57:14,880
of it and you think it's going to be
useful to a recruiter or hiring manager,
970
00:57:15,060 --> 00:57:20,320
include it on the list. And then the
next question, let's see. Oh, I can take
971
00:57:20,320 --> 00:57:23,420
this one, too. What are the most
important optimization factors for
972
00:57:23,420 --> 00:57:27,480
small consulting businesses attracting
prospective clients and engaging current
973
00:57:27,480 --> 00:57:29,520
partners? clients to the desired
outcome.
974
00:57:29,740 --> 00:57:32,600
And that's from Amy Keller Lauer in San
Francisco.
975
00:57:33,060 --> 00:57:36,640
Amy, I could do a whole show on this
because it's like one of my pet peeves.
976
00:57:36,680 --> 00:57:38,360
People don't know how to advertise their
business.
977
00:57:38,600 --> 00:57:43,240
The first thing you're going to do is
for past clients, you want them to give
978
00:57:43,240 --> 00:57:43,899
you recommendations.
979
00:57:43,900 --> 00:57:49,600
That's what it's there for. You want
them to say, hey, I hired Amy. She is
980
00:57:49,600 --> 00:57:54,260
fantastic. She helped me achieve X, Y,
and Z in X amount of time. Do that.
981
00:57:54,880 --> 00:57:59,240
for your content what i always tell
people is show the value you'll bring to
982
00:57:59,240 --> 00:58:03,700
them so many people decide like oh i
have to advertise my business so i'm
983
00:58:03,700 --> 00:58:08,250
going to post a bunch of ads No one
knows the quality of your work through
984
00:58:08,250 --> 00:58:11,750
ads. They know you may be a good graphic
designer or that you hire good graphic
985
00:58:11,750 --> 00:58:15,550
designers, but they don't actually know
what you're bringing to the table. So if
986
00:58:15,550 --> 00:58:20,490
you are offering a service, especially
if it's like engaging in content or
987
00:58:20,490 --> 00:58:24,450
things online, give them a little taste
of the value you're going to bring them.
988
00:58:24,610 --> 00:58:28,710
So use your content to show that. Write
articles about it. Do videos about it.
989
00:58:28,910 --> 00:58:33,430
And then when you're engaging with
people, they'll see that headline that
990
00:58:33,530 --> 00:58:37,170
oh, they're a consultant. and could
actually help me solve my problem. So
991
00:58:37,170 --> 00:58:39,810
go in and do a hard sell and don't just
post ads.
992
00:58:40,310 --> 00:58:43,430
Actually show the value you're going to
give them and they will come to you.
993
00:58:44,080 --> 00:58:48,000
And then our final question for today's
session, how is the experience section
994
00:58:48,000 --> 00:58:49,080
different from my resume?
995
00:58:49,300 --> 00:58:52,700
I think that the experience section can
be inspired by your resume, right? It
996
00:58:52,700 --> 00:58:56,300
may look similar. You have these
headlines, then you have what I did
997
00:58:56,300 --> 00:58:59,500
one thing that, you know, I think is a
big difference is that the experience
998
00:58:59,500 --> 00:59:04,360
section is alive because it's digital.
So you're able to add in media, add in
999
00:59:04,360 --> 00:59:08,540
supporting materials that are
complementary to the experiences that
1000
00:59:08,540 --> 00:59:12,820
listing. So think of this as like a
living, breathing resume versus just
1001
00:59:12,820 --> 00:59:14,500
static document. that you're passing
around.
1002
00:59:14,740 --> 00:59:18,000
This can be a little bit more
interactive. You can make it more
1003
00:59:18,000 --> 00:59:23,220
have a lot of real estate. There's a lot
of room to really expand on, you know,
1004
00:59:23,220 --> 00:59:27,580
the experiences that you've had within
those roles, the metrics that kind of
1005
00:59:27,580 --> 00:59:31,040
drove success and impact within those
roles. So again, it's like a living,
1006
00:59:31,060 --> 00:59:32,360
breathing resume can be.
1007
00:59:33,080 --> 00:59:37,800
Similar in format and style, but, you
know, it's digital. So you're able to
1008
00:59:37,800 --> 00:59:40,140
with it a bit more. Yeah. You're not
limited to one page.
1009
00:59:40,420 --> 00:59:41,560
That too, right? Yeah.
1010
00:59:41,760 --> 00:59:43,860
Well, this has been such a great
session.
1011
00:59:44,140 --> 00:59:47,680
It's been so great doing this together.
We have to do it again. And we love
1012
00:59:47,680 --> 00:59:51,260
seeing your questions come in and
hearing how many of you are already
1013
00:59:51,260 --> 00:59:52,640
about your next profile updates.
1014
00:59:52,840 --> 00:59:53,840
That's so important.
1015
00:59:54,060 --> 00:59:57,960
Now, we know you have even more
questions. So, again, we hope you'll
1016
00:59:57,960 --> 01:00:02,400
LinkedIn Community Manager Jemay Jackson
next Thursday for an exclusive premium.
1017
01:00:02,510 --> 01:00:06,270
Q &A where she'll take your questions
live. We'll drop a link in the chat to
1018
01:00:06,270 --> 01:00:09,890
register. And remember, you don't have
to do it all at once. Start small,
1019
01:00:09,890 --> 01:00:14,030
one section, maybe your headline, your
about section, or even just update your
1020
01:00:14,030 --> 01:00:17,910
photo. Those little changes add up.
Yeah. And you know, I feel like some of
1021
01:00:17,910 --> 01:00:20,630
work is also emotional support. You can
do it.
1022
01:00:21,040 --> 01:00:24,060
You can do it. And we want to see your
glow up. So tell us how you implemented
1023
01:00:24,060 --> 01:00:27,800
learnings from today on your profile by
posting on LinkedIn with the hashtag
1024
01:00:27,800 --> 01:00:30,200
WatchWithPremium. And be sure to tag us,
too.
1025
01:00:30,660 --> 01:00:34,600
We're going to select one member to get
a private profile review from one of us.
1026
01:00:35,440 --> 01:00:38,560
Yes. And thank you all for spending time
with us today.
1027
01:00:38,820 --> 01:00:43,200
We so appreciate you taking the time to
get your profile together and to really
1028
01:00:43,200 --> 01:00:47,220
shine for people who are looking for
their new opportunities and looking to
1029
01:00:47,220 --> 01:00:48,800
you. That's right. We'll see you next
time.
1030
01:00:49,040 --> 01:00:50,040
Bye. Bye.
101319
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