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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:00,620 --> 00:00:01,620 Hi, everyone. 2 00:00:01,680 --> 00:00:05,600 I'm Andrew Thiemann, LinkedIn's Editor -at -Large for Jobs and Career 3 00:00:05,600 --> 00:00:09,720 Development. And I'm Yerbanka Arthas, Senior Community Manager here at 4 00:00:09,800 --> 00:00:12,360 Welcome to our Optimize Your LinkedIn Profile event. 5 00:00:12,760 --> 00:00:18,800 Yes, and I see already Sarita in India, Maria in Rotterdam, Fernando in Mexico, 6 00:00:19,140 --> 00:00:23,440 Sahil in Toronto, Mark in Dubai, and Linda in South Carolina. 7 00:00:23,780 --> 00:00:28,060 You're all with us, and it's amazing to see such an amazing global audience 8 00:00:28,060 --> 00:00:31,520 today. And, Andrew, this is actually one of my favorite topics. I feel like 9 00:00:31,520 --> 00:00:35,120 people totally underestimate how much their LinkedIn profile can really work 10 00:00:35,120 --> 00:00:40,300 them. Yeah, that is really true because a lot of people view their profile 11 00:00:40,300 --> 00:00:44,100 static like a resume. But really, when it comes down to it, it's your first 12 00:00:44,100 --> 00:00:46,220 impression. It shows off your reputation. 13 00:00:46,960 --> 00:00:49,780 It shows off, really, your knowledge in everything. 14 00:00:50,060 --> 00:00:54,100 And it could be the ticket to opportunities that you didn't even know 15 00:00:54,900 --> 00:00:59,460 Yeah. And we're going to break it all down for you today. By the end of this 16 00:00:59,460 --> 00:01:03,540 session, you will know how to craft a headline and about section that really 17 00:01:03,540 --> 00:01:07,640 makes people stop and click on your profile, highlight your skills to set 18 00:01:07,640 --> 00:01:11,120 yourself apart, and turn your profile into something that works for you even 19 00:01:11,120 --> 00:01:12,140 when you're not online. 20 00:01:12,680 --> 00:01:16,380 Plus, we'll do a couple of live profile reviews in real time here with us so you 21 00:01:16,380 --> 00:01:18,600 can see exactly what works and what to avoid. 22 00:01:18,880 --> 00:01:22,380 And we'll answer your questions along the way. So please be sure to drop your 23 00:01:22,380 --> 00:01:26,070 questions in the chat. As we go along, we're going to try to pull it. as many 24 00:01:26,070 --> 00:01:30,330 we can and if you need to step away no worries the replay will be right here 25 00:01:30,330 --> 00:01:34,970 when you're ready to come back but for those of you who stay till the end 26 00:01:34,970 --> 00:01:39,230 get a chance to find out how to win a private profile review with one of us 27 00:01:39,230 --> 00:01:43,390 we're about to drop a link in the chat with a handy resource that not only 28 00:01:43,390 --> 00:01:48,470 you keep track of today's tips but also gives you even more examples to help you 29 00:01:48,470 --> 00:01:53,940 optimize your profile all right let's get started and first up we want to talk 30 00:01:53,940 --> 00:01:58,780 about why the profile matters and really it comes down to pretty much everything 31 00:01:58,780 --> 00:02:03,940 it showcases your soft and hard skills so linkedin profiles give you gives you 32 00:02:03,940 --> 00:02:09,520 place to showcase your technical skills like data analysis or graphic design and 33 00:02:09,520 --> 00:02:13,600 your essential soft skills like leadership and communication and we know 34 00:02:13,600 --> 00:02:17,940 our research that members who list at least one skill receive up to two times 35 00:02:17,940 --> 00:02:22,010 many profiles views and connection requests, and four times as many 36 00:02:22,350 --> 00:02:26,350 Yeah, and another reason why your profile matters is because it really 37 00:02:26,350 --> 00:02:29,930 opportunities. So with the right keywords, the right skills listed, and 38 00:02:29,930 --> 00:02:33,870 experience, you make it easier for recruiters, hiring managers, potential 39 00:02:33,870 --> 00:02:38,390 partners, collaborators to find you and to reach out to you directly. And like 40 00:02:38,390 --> 00:02:41,350 you mentioned, sometimes it's for roles, projects, and connections that you 41 00:02:41,350 --> 00:02:42,350 weren't even looking for. 42 00:02:42,540 --> 00:02:46,720 Yeah, and I also want to add that profiles help you build your personal 43 00:02:46,720 --> 00:02:49,220 or, you know, just boil it down, your reputation. 44 00:02:49,580 --> 00:02:54,140 Because you can share content that joins and sparks meaningful conversations 45 00:02:54,140 --> 00:02:56,200 that showcase your knowledge. 46 00:02:56,440 --> 00:02:59,400 And really, at the end of the day, that's what employers are hiring for. 47 00:02:59,400 --> 00:03:02,540 right. And before we dive in, we actually have a few questions. 48 00:03:03,060 --> 00:03:08,780 The first is from Alberto from Belgium. How important is it to build a strong 49 00:03:08,780 --> 00:03:11,440 professional brand on LinkedIn and personal brand? 50 00:03:11,820 --> 00:03:14,740 And how do I show my human side along with my skills and achievements? 51 00:03:15,080 --> 00:03:17,960 That's exactly what LinkedIn is, right? It's this living, breathing profile, 52 00:03:18,400 --> 00:03:21,220 really showcasing who you are professionally. 53 00:03:21,500 --> 00:03:24,540 And you can bring some of that personality in it too, right? So you 54 00:03:24,540 --> 00:03:27,600 stand out. And I think the personality bit, what drives you? 55 00:03:27,900 --> 00:03:29,020 What are your ethos? 56 00:03:29,280 --> 00:03:32,960 What is your mission in some of the work that you do? So while you are breaking 57 00:03:32,960 --> 00:03:37,380 down your experiences, your roles, you know, industry knowledge, there is an 58 00:03:37,380 --> 00:03:40,220 opportunity to bring in that why. And I think that that's where you bring in 59 00:03:40,220 --> 00:03:45,120 some of those more personal. elements and do some career storytelling and for 60 00:03:45,120 --> 00:03:49,420 Andrew the second question we have coming in is from Akash from England and 61 00:03:49,420 --> 00:03:53,680 they're wondering how can entrepreneurs with diverse experiences create a clear 62 00:03:53,680 --> 00:03:58,070 integrated narrative on their profile Yeah, that is a really good question. 63 00:03:58,070 --> 00:04:02,690 what I would say, Akash, is basically it depends on what his goal is. So if it's 64 00:04:02,690 --> 00:04:06,870 to find a job, then you want to think about sort of who is going to be the 65 00:04:06,870 --> 00:04:09,670 hiring manager and the recruiter. And you want to work backwards from that. 66 00:04:09,910 --> 00:04:14,450 And then, you know, if you are trying to sort of showcase your business, then 67 00:04:14,450 --> 00:04:18,410 you want to think of the end customer in mind. So maybe you're selling a product 68 00:04:18,410 --> 00:04:19,410 or a service. 69 00:04:19,490 --> 00:04:22,870 That's really, I think, how you craft it. You really have to think of who is 70 00:04:22,870 --> 00:04:23,649 your audience. 71 00:04:23,650 --> 00:04:25,050 Is it going to be a hiring manager? 72 00:04:25,320 --> 00:04:27,540 Is it going to be a customer? 73 00:04:28,020 --> 00:04:31,620 And then think, okay, what would they want to know from me based on this? 74 00:04:31,980 --> 00:04:35,960 So if you're an entrepreneur and you have diverse experience, what I would 75 00:04:35,960 --> 00:04:41,580 suggest is if you're trying to find a full -time job, come up with a good 76 00:04:41,580 --> 00:04:47,320 story. What are all the bits and pieces that really speak to what you've done, 77 00:04:47,460 --> 00:04:49,220 who you are, and what you want to do? 78 00:04:50,640 --> 00:04:52,700 tell that story through your LinkedIn profile. 79 00:04:52,920 --> 00:04:56,180 And similarly, like if you want to attract customers. So there's a few 80 00:04:56,180 --> 00:04:59,820 ways to do it, but the main thing is like, who is the person that you want to 81 00:04:59,820 --> 00:05:03,380 looking at your profile and what do they need to know? 82 00:05:03,680 --> 00:05:08,820 So, and you know, for people who say like, okay, but there's so many 83 00:05:08,820 --> 00:05:10,980 parts of the profile, what are we going to do? 84 00:05:11,260 --> 00:05:15,840 Well, they're in luck because we are going to go step by step and for all of 85 00:05:15,840 --> 00:05:20,380 out there we're going to go from top to bottom and obviously no better place to 86 00:05:20,380 --> 00:05:26,120 start than your profile photo your background image your pronunciation your 87 00:05:26,120 --> 00:05:30,540 verification and your pronouns so we're going to go through all of those right 88 00:05:30,540 --> 00:05:34,790 now so why are they important First of all, having a clear profile photo just 89 00:05:34,790 --> 00:05:35,790 helps you build connections. 90 00:05:36,110 --> 00:05:40,510 We know that when we're doing content, people like to see other people's faces. 91 00:05:40,870 --> 00:05:44,750 And also based on our research, we know that members with a profile photo 92 00:05:44,750 --> 00:05:47,390 receive up to three times more connection requests. 93 00:05:47,890 --> 00:05:51,270 And then we also have verification and pronunciation. 94 00:05:51,890 --> 00:05:55,210 So we'll show you in a little bit examples of this, but basically a 95 00:05:55,210 --> 00:05:56,870 is a badge next to the name. 96 00:05:57,520 --> 00:06:01,840 And that means that person went through a third party process and we know that 97 00:06:01,840 --> 00:06:04,660 they are who they say they are. And then obviously pronunciation. 98 00:06:05,260 --> 00:06:08,320 Sometimes people just like, you know, they have a little bit of a twist on 99 00:06:08,320 --> 00:06:09,380 name or something like that. 100 00:06:09,620 --> 00:06:11,440 And people like to. 101 00:06:12,300 --> 00:06:15,960 you know pronounce people's names correctly so it's nice before a meeting 102 00:06:15,960 --> 00:06:19,840 like okay i just want to make sure is it smith or smites and you could listen to 103 00:06:19,840 --> 00:06:22,960 their pronunciation and get it right and then obviously you could add a little 104 00:06:22,960 --> 00:06:27,040 bit of flair with the background image um there's so many things that you could 105 00:06:27,040 --> 00:06:30,880 do so you could choose a photo that represents you with your background 106 00:06:30,880 --> 00:06:36,280 you know it doesn't have to be perfectly professional maybe you play um soccer 107 00:06:36,280 --> 00:06:39,440 on the side or something and you have a really good picture of your whole team 108 00:06:39,440 --> 00:06:40,860 you know playing soccer 109 00:06:41,580 --> 00:06:43,760 So that's something that you could use as your background photo. 110 00:06:44,040 --> 00:06:50,420 And also a hat tip is that you could, if you're a premium member, which you all 111 00:06:50,420 --> 00:06:53,600 are watching this, you could actually have several different background images 112 00:06:53,600 --> 00:06:56,200 that you use as a slideshow. 113 00:06:57,420 --> 00:07:01,240 And obviously there are many different options. You could use banners like Open 114 00:07:01,240 --> 00:07:07,180 to Work, which we know based on our information that the people who use Open 115 00:07:07,180 --> 00:07:11,300 Work or Open to Network are much more likely to get notifications. 116 00:07:11,300 --> 00:07:14,360 or messages from people within their network. 117 00:07:15,020 --> 00:07:18,180 So like I said, there's a lot of things that you could do at the top of your 118 00:07:18,180 --> 00:07:24,800 profile, and it's really a great place to just grab a person's attention and 119 00:07:24,800 --> 00:07:25,880 draw them in. 120 00:07:26,220 --> 00:07:30,080 So let's take a look at some of those examples that I was talking about. 121 00:07:31,400 --> 00:07:32,960 So first up, we have Chris. 122 00:07:33,630 --> 00:07:36,170 And Chris really has a fantastic top of the profile. 123 00:07:36,690 --> 00:07:39,070 We have a clear picture of his face. 124 00:07:39,550 --> 00:07:41,850 Obviously, he removed the background from his. 125 00:07:42,470 --> 00:07:46,550 You don't have to do that, but we see his face clearly. So if someone from, 126 00:07:46,550 --> 00:07:49,690 know, maybe he went to college with or someone he worked with a few years ago 127 00:07:49,690 --> 00:07:51,270 saw it, they were like, okay, that is Chris. 128 00:07:51,790 --> 00:07:56,270 And then obviously the background image that he has, I like it. It is 129 00:07:56,270 --> 00:08:02,050 uncluttered. The text isn't too busy. The image really complements the overall 130 00:08:02,050 --> 00:08:05,970 aesthetic of his profile. Again, you don't have to get as fancy as this, but 131 00:08:05,970 --> 00:08:06,970 it's nice. 132 00:08:07,100 --> 00:08:11,740 And then when we go down to his name, we have Chris, his name. We have that 133 00:08:11,740 --> 00:08:14,160 little shield, which means that he is verified. 134 00:08:14,480 --> 00:08:19,960 So we know that he is who he says he is. And then we have that little speaker 135 00:08:19,960 --> 00:08:24,140 icon, which means that when I click on that, I'll be able to know if it's 136 00:08:24,140 --> 00:08:27,200 lapping or laping or some other pronunciation. 137 00:08:27,620 --> 00:08:30,140 And then we know he goes by he or him. 138 00:08:30,720 --> 00:08:32,520 Let's take another look at a profile. 139 00:08:32,740 --> 00:08:34,480 And I believe it's our friend Larry. 140 00:08:34,720 --> 00:08:35,940 So this is Larry Trotter. 141 00:08:36,500 --> 00:08:39,360 Again, he removed the background from his profile image. 142 00:08:39,640 --> 00:08:42,620 You don't have to do that, but it's a clear, crisp photo of him. 143 00:08:43,380 --> 00:08:47,240 He also has a really nice background image. The text isn't too busy. 144 00:08:47,760 --> 00:08:51,400 It shows some brands that most people would know. 145 00:08:52,000 --> 00:08:55,560 A nice color combo. That green and blue definitely stands out. 146 00:08:55,760 --> 00:08:59,360 Then when we go down, we can see that he has verified his identity. 147 00:08:59,620 --> 00:09:03,700 So if you get a message from Larry, whoever is using that account, it's 148 00:09:03,700 --> 00:09:05,320 Trotter on the other end. 149 00:09:05,610 --> 00:09:08,030 And I think we have another one that we want to show. 150 00:09:08,270 --> 00:09:13,970 And this one has a really unique stance. So this is Kate. And what I like is, 151 00:09:14,030 --> 00:09:18,350 you know, Kate, she's not looking directly at the camera. It shows that 152 00:09:18,350 --> 00:09:22,390 different ways that you can do it. So we still see that, you know, if someone, 153 00:09:22,510 --> 00:09:25,650 you know, from who she worked with recently, they would look at that and 154 00:09:25,730 --> 00:09:26,890 okay, you know, that's Kate. 155 00:09:27,110 --> 00:09:31,130 So that's kind of, I think, the line you want to go. Like if you're not going to 156 00:09:31,130 --> 00:09:35,550 be directly looking at camera, you just want it to make sure. that it's still 157 00:09:35,550 --> 00:09:40,470 recognizable. Again, she has a color banner that really pops out. She has 158 00:09:40,530 --> 00:09:43,750 It's not overly busy. It doesn't detract from the overall profile. 159 00:09:44,110 --> 00:09:47,930 And then when we go down to her name, she also has that shield. 160 00:09:48,170 --> 00:09:52,200 And so that we know that Kate is... who she says she is. 161 00:09:52,660 --> 00:09:54,780 So that's really what I would say at the top of the profile. 162 00:09:55,200 --> 00:09:58,880 But obviously there's another part there, which is the headline and your 163 00:09:58,900 --> 00:10:02,340 Do you want to take that? Yeah. Super quick though, Andrew, we have some great 164 00:10:02,340 --> 00:10:07,000 guests joining us today. We've got Gonzalo, New York city, Gary and 165 00:10:07,160 --> 00:10:09,060 Kenneth is joining us from Minnesota. 166 00:10:09,340 --> 00:10:13,280 We've got Christina in London and Virginia in Brazil. Thank you so much 167 00:10:13,280 --> 00:10:16,540 joining us today. All right. That was such a great breakdown of that top half. 168 00:10:16,800 --> 00:10:21,640 Now we're going to head into headlines. So your headline show. up everywhere it 169 00:10:21,640 --> 00:10:26,160 follows you across LinkedIn search results comments messages and even 170 00:10:26,160 --> 00:10:30,960 requests so in those 220 characters right so that's about 15 to 20 words 171 00:10:30,960 --> 00:10:34,740 headline should really communicate what you do what you're looking to do or what 172 00:10:34,740 --> 00:10:37,860 you're really known for in your industry you're gonna want you're gonna want to 173 00:10:37,860 --> 00:10:41,900 start with your current job title your area of expertise or what you're best 174 00:10:41,900 --> 00:10:46,060 known for so a good formula for this how I like to think of it is what you do 175 00:10:46,060 --> 00:10:50,420 who you help how you help them, and then shouting out or calling out any 176 00:10:50,420 --> 00:10:55,220 recognitions or impacts or side projects you may have. Are you a host? Do you 177 00:10:55,220 --> 00:10:56,099 have a podcast? 178 00:10:56,100 --> 00:10:59,860 Is there a nonprofit or another passion project you're currently working on? The 179 00:10:59,860 --> 00:11:03,080 headline is the place to call that out. It's a real teaser into what we're 180 00:11:03,080 --> 00:11:04,640 expecting in the rest of your profile. 181 00:11:05,040 --> 00:11:08,520 So we're going to take a look at a few headlines that have been done really 182 00:11:08,520 --> 00:11:13,280 well. The first is going to be from Ashley Reed. We can see here that it's 183 00:11:13,280 --> 00:11:14,460 clear and concise. 184 00:11:14,860 --> 00:11:18,810 What we want to see is very clear. indications of what you do, where you're 185 00:11:18,810 --> 00:11:22,230 currently working, and any initiatives that you're focused on. So I really love 186 00:11:22,230 --> 00:11:26,930 here that she is saying that she's working in paid media, calls out the 187 00:11:27,090 --> 00:11:32,150 and then also leading BIPOC ERG initiatives. So a bit of the passion 188 00:11:32,150 --> 00:11:33,390 highlight here in the headline. 189 00:11:34,130 --> 00:11:35,650 We've got another example. 190 00:11:35,910 --> 00:11:38,310 I'm going to cue that up from Will. 191 00:11:39,570 --> 00:11:44,630 So again, we can keep it very simple, but really add some color here. It 192 00:11:44,630 --> 00:11:45,630 need to be 193 00:11:45,979 --> 00:11:50,700 17 titles. We can have a few short bits of what we are, what we're doing, you 194 00:11:50,700 --> 00:11:55,660 know, the work that we're currently focused on. Here, VP of Strategy at, I 195 00:11:55,660 --> 00:12:00,020 can't, let's see, President, I can't see from here, but AI. 196 00:12:00,460 --> 00:12:03,980 And then Will calls out that I'm helping omni -channel brands measure and 197 00:12:03,980 --> 00:12:04,980 optimize their spend. 198 00:12:05,200 --> 00:12:10,300 Also, co -founder at Don't Fee Lookup. So again, what you're doing, how you're 199 00:12:10,300 --> 00:12:14,060 doing it, and then a bit about, you know, adding some color. Maybe it's a 200 00:12:14,060 --> 00:12:17,120 bit of that personal flair. that we're always getting asked how do I bring my 201 00:12:17,120 --> 00:12:23,760 personality into my profile yeah and I think we have one more maybe Amy or 202 00:12:23,760 --> 00:12:27,400 we go yeah that's right again these are really great examples of headlines we 203 00:12:27,400 --> 00:12:32,210 can keep it simple really wanted to call out the work that you're doing and how 204 00:12:32,210 --> 00:12:36,410 you're doing it, how you're helping beyond just the title or, you know, just 205 00:12:36,410 --> 00:12:38,430 name of the role. It's kind of like, how do I do that role? 206 00:12:38,630 --> 00:12:42,230 Yeah. And also I like that CEO at C -Serve. It has a nice role. Right? Yeah. 207 00:12:42,830 --> 00:12:45,530 No, I really like that. And those are great tips, Eureka. 208 00:12:45,770 --> 00:12:49,490 And, you know, headlines, it's one of those things where like it causes more 209 00:12:49,490 --> 00:12:52,610 anxiety than it needs to. It doesn't have to be overly complicated. 210 00:12:53,390 --> 00:12:56,230 And again, you know, we have a lot of questions coming in, so many people 211 00:12:56,230 --> 00:12:59,590 watching. And if we can't get to your question, we're really going to try. But 212 00:12:59,590 --> 00:13:04,260 if we can't, Our friend Jemay Jackson, our wonderful colleague, is back 213 00:13:04,260 --> 00:13:08,500 all of her wonderful energy, and she's going to be doing a premium Q &A on July 214 00:13:08,500 --> 00:13:12,440 24th. So make sure that you're watching the comments. There's going to be a link 215 00:13:12,440 --> 00:13:16,360 to that. We're also going to link to it again at the end of the show, but just 216 00:13:16,360 --> 00:13:20,020 so that's on your radar. If we don't get to your question today, we might get to 217 00:13:20,020 --> 00:13:22,580 it next week. So make sure you have that. 218 00:13:23,340 --> 00:13:25,800 Also, we want to talk about the About section. 219 00:13:26,020 --> 00:13:28,860 I think that is appropriate. It's actually one of my favorite sections. 220 00:13:29,100 --> 00:13:33,500 And the reason I like it is because it works kind of like a professional 221 00:13:33,500 --> 00:13:34,500 on a resume. 222 00:13:34,540 --> 00:13:38,280 And the reason I think this is important is because a lot of times people are 223 00:13:38,280 --> 00:13:40,860 like, should I include a cover letter? Should I not include a cover letter? 224 00:13:41,360 --> 00:13:44,140 Your about section can kind of serve that purpose. 225 00:13:44,340 --> 00:13:50,240 It gives you that just bite -sized bit of information that people need to know 226 00:13:50,240 --> 00:13:52,920 who you are and how they're supposed to view you. 227 00:13:53,120 --> 00:13:58,160 So imagine they have all these bits and pieces. They have experience, education. 228 00:13:58,320 --> 00:14:02,320 They have these testimonials from people you worked with. And they're trying to 229 00:14:02,320 --> 00:14:04,920 figure out, okay, can I draw this person in my head? 230 00:14:05,220 --> 00:14:09,920 Your about section is a way for you to grab them and say, okay, this is who I 231 00:14:09,920 --> 00:14:13,300 am. This is my history. And this is how I want you to know me. 232 00:14:13,560 --> 00:14:17,260 That way, everything else they view is through that lens. So it's basically 233 00:14:17,260 --> 00:14:20,560 getting them at the top of a funnel and say, I'm going to take you on a journey 234 00:14:20,560 --> 00:14:25,580 about my experience. And we're going to talk about why I am fantastic for you. 235 00:14:25,720 --> 00:14:29,030 So make sure that that is how. you're framing it, that you're telling this 236 00:14:29,030 --> 00:14:31,190 person a bite -sized piece of information. 237 00:14:31,490 --> 00:14:34,990 You want it to be engaging. You don't want to be too long. I'm not on LinkedIn 238 00:14:34,990 --> 00:14:37,130 to read a novel. There are other places that I do that. 239 00:14:37,570 --> 00:14:41,210 So make sure that it's concise, it's engaging, because you really want to 240 00:14:41,210 --> 00:14:43,030 them in and go down that funnel. 241 00:14:43,510 --> 00:14:47,090 The other thing, we talked about this before, Rebecca, is I always tell 242 00:14:47,130 --> 00:14:49,010 don't talk like Elmo on LinkedIn. 243 00:14:49,450 --> 00:14:52,930 Elmo is the only one who's allowed to speak like Elmo. And what I mean is that 244 00:14:52,930 --> 00:14:54,350 he says, Elmo likes X. 245 00:14:54,650 --> 00:14:57,930 Or Elmo works as a senior account executive at Google. 246 00:14:58,130 --> 00:15:02,530 I don't think he does, but, you know, but Elmo, you know, he sweeps the 247 00:15:02,530 --> 00:15:06,630 on Sesame Street or something like that. That is third person. It sounds weird. 248 00:15:07,350 --> 00:15:11,070 You know, you always want to use what's called first person, which means that 249 00:15:11,070 --> 00:15:16,170 says, like, hi, I've worked in, you know, the consulting industry for 25 250 00:15:16,270 --> 00:15:20,170 Or I work at X, Y, and Z. I'm led by a mission. 251 00:15:20,730 --> 00:15:23,610 You want it to be personable. You want it to be engaging. 252 00:15:23,950 --> 00:15:27,750 Most people, like, I don't have an assistant, so, like, it would be weird 253 00:15:27,750 --> 00:15:33,370 to write, like, Andrew does X, Y, and Z. It just sounds weird. So write as an I. 254 00:15:33,450 --> 00:15:37,990 That's what we want you to write at as on LinkedIn so that you are engaging. 255 00:15:38,750 --> 00:15:42,630 So make sure you do that. And we also have some examples, obviously, about the 256 00:15:42,630 --> 00:15:43,630 About section. 257 00:15:43,890 --> 00:15:46,490 So we have William here, great top of profile. 258 00:15:46,810 --> 00:15:48,590 We know who he is, who he says he is. 259 00:15:49,310 --> 00:15:52,290 This is really perfect. It's not too long. It's not too short. 260 00:15:52,940 --> 00:15:58,000 We learn that he's a technology executive with a good track record. He's 261 00:15:58,000 --> 00:16:03,260 that area for quite a while. We know that he is currently focused on applied 262 00:16:03,720 --> 00:16:08,340 And then we also know a little bit of where he likes to operate, which is the 263 00:16:08,340 --> 00:16:10,460 intersection of strategy and execution. 264 00:16:11,100 --> 00:16:17,960 So, you know, it's not overly long, but I get a good idea of who he is. And then 265 00:16:17,960 --> 00:16:21,380 as we go down the profile, we're going to be able to say like, oh, okay, he 266 00:16:21,380 --> 00:16:25,540 backs all this up. I think we might have another example. 267 00:16:26,560 --> 00:16:30,860 Yes, we have Sherry. So Sherry, again, great top of profile, love that image. 268 00:16:31,080 --> 00:16:36,420 And then also, you know, not too short, not too long. We know that she also has 269 00:16:36,420 --> 00:16:37,420 a really great career. 270 00:16:37,980 --> 00:16:43,580 She's been in leadership positions. She's really looked toward the civic 271 00:16:43,580 --> 00:16:46,880 operations. And then also we see that. 272 00:16:47,320 --> 00:16:51,760 What drives her is equity, collaboration, and sustainable systems 273 00:16:52,200 --> 00:16:57,440 So, you know, it's such a good sort of encapsulation of who she is. It makes me 274 00:16:57,440 --> 00:17:01,460 say, oh, okay, I want to keep going. And I have a good picture of who she is, 275 00:17:01,560 --> 00:17:03,720 what she likes to do, and all of that. 276 00:17:03,940 --> 00:17:08,119 So I think those are just really great examples about the about section. 277 00:17:08,750 --> 00:17:09,750 Yeah, those were great. 278 00:17:10,069 --> 00:17:12,890 We're going to go on to the featured section up next. But first, I just want 279 00:17:12,890 --> 00:17:16,170 remind everyone, we have a really exciting challenge coming up. We're 280 00:17:16,170 --> 00:17:18,450 share more about it at the end of this session. 281 00:17:18,770 --> 00:17:23,250 So just wanted to give you a heads up on that. Keep your eyes and ears here for 282 00:17:23,250 --> 00:17:25,210 more on our post -session challenge. 283 00:17:25,569 --> 00:17:27,349 All right, let's go into the featured section. 284 00:17:27,819 --> 00:17:32,260 So the featured section is your highlight reel. It lets you pin your 285 00:17:32,340 --> 00:17:36,400 your top posts, media mentions, key wins, so that people can see what you're 286 00:17:36,400 --> 00:17:40,480 proud of first, so it's not too buried in your feed, right? So what we want to 287 00:17:40,480 --> 00:17:44,240 do here is pin your most impressive or relevant work. So you're going to want 288 00:17:44,240 --> 00:17:45,400 think top posts. 289 00:17:45,770 --> 00:17:47,730 press, or portfolio highlights in this section. 290 00:17:48,010 --> 00:17:50,370 You're going to want to feature a mix of formats as well. 291 00:17:50,710 --> 00:17:54,850 Posts, videos, links, or media to keep it interesting, to bring your work and 292 00:17:54,850 --> 00:17:58,910 your personality to life. And then a tip for the featured section, something I 293 00:17:58,910 --> 00:18:01,330 have to remind myself pretty often, is to keep it fresh. 294 00:18:01,960 --> 00:18:05,620 You're going to want to rotate in new content regularly to the section to 295 00:18:05,620 --> 00:18:08,940 reflect the work that you're currently working on and not have it be too 296 00:18:08,940 --> 00:18:13,920 outdated. I'd say having an outdated profile in general is not a best 297 00:18:13,980 --> 00:18:17,340 so keeping your profile up to date also means swapping out some of those 298 00:18:17,340 --> 00:18:18,340 featured posts. 299 00:18:18,360 --> 00:18:22,360 So we're going to look at a few examples of featured sections that are doing 300 00:18:22,360 --> 00:18:24,960 this really well. The first is from William. 301 00:18:25,580 --> 00:18:29,540 So in William's featured section, what we see is three articles. They're 302 00:18:29,540 --> 00:18:33,900 visually compelling. They cover a variety of topics. And they really speak 303 00:18:33,900 --> 00:18:37,680 William's range of expertise across AI, across technology. 304 00:18:38,180 --> 00:18:40,940 And it makes me want to click and engage with these articles, right? 305 00:18:42,140 --> 00:18:45,620 As a member, if I'm scrolling on the platform, if I come across your profile, 306 00:18:45,940 --> 00:18:48,820 this is saying, like, read me. It's literally like a read me sign. 307 00:18:49,380 --> 00:18:53,380 And so love that these articles are here. Again, the visual compelling just 308 00:18:53,380 --> 00:18:56,880 of draws me into these posts and makes you want to learn more about what Will 309 00:18:56,880 --> 00:18:58,900 has featured and what he's been up to. 310 00:18:59,899 --> 00:19:04,760 Another example is from Sherry. And I love that you called out earlier in the 311 00:19:04,760 --> 00:19:08,140 About section the ethos that is driving some of her work because then her 312 00:19:08,140 --> 00:19:13,180 Featured section directly supports all of the facts and claims that she stated 313 00:19:13,180 --> 00:19:14,180 in the About section. 314 00:19:14,220 --> 00:19:18,600 What we see in Sherry's Featured are three different types of posts. We 315 00:19:18,600 --> 00:19:22,900 have two posts and a link. And they really support this journey that she's 316 00:19:22,900 --> 00:19:26,080 taking us through, the About section, her work in environmental justice. 317 00:19:26,400 --> 00:19:28,820 Here we can see that she is very active. 318 00:19:29,200 --> 00:19:30,860 the communities in this industry. 319 00:19:31,340 --> 00:19:34,440 And then also I love this announcement here on the right, this post that she 320 00:19:34,440 --> 00:19:37,540 shared the, you know, her own appointment that she's now a board 321 00:19:37,540 --> 00:19:42,000 nonprofit. Again, visually compelling. It really brings me into her profile. 322 00:19:42,200 --> 00:19:44,460 I want to learn more. I want to engage with these posts. 323 00:19:44,780 --> 00:19:48,820 So I think a real sleeper section, sometimes I see the featured post not at 324 00:19:48,820 --> 00:19:52,580 or maybe there's one post, but really having this filled out and up to date is 325 00:19:52,580 --> 00:19:56,120 going to add a lot of value and help to further optimize your LinkedIn profile. 326 00:19:56,360 --> 00:19:58,160 Yeah. And what I also like about Sherry's section. 327 00:19:58,410 --> 00:20:02,050 is that it shows her out and about in the world. Right. So it shows, like, 328 00:20:02,050 --> 00:20:04,010 not just sitting behind a desk. She's going to conferences. 329 00:20:04,530 --> 00:20:08,050 She's hanging out with her colleagues and other fellow, like, thought leaders 330 00:20:08,050 --> 00:20:08,929 that industry. 331 00:20:08,930 --> 00:20:10,270 So I really like that showcase. 332 00:20:10,630 --> 00:20:15,570 And then we have the perfect question for you, Eurenka. And this one is from 333 00:20:15,570 --> 00:20:17,830 Emily Robertson Yanks in Colorado. 334 00:20:18,250 --> 00:20:21,830 And Emily says, I was recently quoted in a New York Times front page article. 335 00:20:22,030 --> 00:20:24,530 How can I reference something like that on my profile? 336 00:20:25,310 --> 00:20:26,310 Featured section. 337 00:20:27,160 --> 00:20:30,020 a good way to do this, and I work a lot with execs on the platform. 338 00:20:30,280 --> 00:20:33,420 I also have worked with creators, everyday creators, business owners, job 339 00:20:33,420 --> 00:20:37,680 seekers, and they ask, like, I don't want to overly promote myself, but I do 340 00:20:37,680 --> 00:20:40,520 want to highlight this one. And the featured section, it's a great place to 341 00:20:40,520 --> 00:20:43,340 that. So for something like a New York Times feature, which, congratulations, 342 00:20:43,560 --> 00:20:47,840 very exciting, that's huge, I think there's an opportunity here to bring 343 00:20:47,840 --> 00:20:51,460 post, bring the link or the article, maybe it's a screenshot of the article, 344 00:20:51,620 --> 00:20:56,100 into your profile, maybe create a post about it, give some context. 345 00:20:56,520 --> 00:20:57,980 on what the article is exploring. 346 00:20:58,240 --> 00:21:00,820 Are there any key points or key quotes that you can call out? 347 00:21:01,060 --> 00:21:02,680 Having that as a standalone post. 348 00:21:03,160 --> 00:21:06,020 in the activity section which we'll dive into a bit more later but then 349 00:21:06,020 --> 00:21:09,740 featuring that post to call it out right away on your profile you can't miss it 350 00:21:09,740 --> 00:21:13,140 you're something i'm excited about or really proud of so that's that's what i 351 00:21:13,140 --> 00:21:16,680 would do with um you know that french front page article feature yeah and i 352 00:21:16,680 --> 00:21:20,000 think we want to get to a couple more questions here i'll take this one and it 353 00:21:20,000 --> 00:21:24,340 which is uh this is from christine ramos in california can you please give an 354 00:21:24,340 --> 00:21:28,140 example of a headline for someone that is unemployed and actively looking for 355 00:21:28,140 --> 00:21:33,520 work christine uh first of all um you know what i would suggest is actually 356 00:21:33,520 --> 00:21:36,660 using the Open to Work banner. There is a lot of discussion online. 357 00:21:37,080 --> 00:21:41,440 And fortunately, our jobs here are not necessarily to promote LinkedIn, but to 358 00:21:41,440 --> 00:21:45,640 give you the information you need to actually land your next job, find your 359 00:21:45,640 --> 00:21:50,040 opportunity. So I've gone to the engineers. I've gone to the people 360 00:21:50,040 --> 00:21:50,679 the research. 361 00:21:50,680 --> 00:21:54,980 The Open to Work banner is a net positive for people. What happens is 362 00:21:54,980 --> 00:21:58,460 put it on, they end up getting more outreach from recruiters. They end up 363 00:21:58,460 --> 00:22:00,940 getting more outreach from people within their network. 364 00:22:01,740 --> 00:22:05,760 So even, you know, there's a lot of people who say, oh, it makes people look 365 00:22:05,760 --> 00:22:07,000 desperate or something like that. 366 00:22:07,200 --> 00:22:11,640 From our data, that is not the case. So what I would say is do the open to work 367 00:22:11,640 --> 00:22:15,780 banner. You could also turn on open to work features behind the banner. So, you 368 00:22:15,780 --> 00:22:19,180 know, even if you don't want that on, you can still put on those settings on 369 00:22:19,180 --> 00:22:20,180 background. 370 00:22:20,340 --> 00:22:24,040 So I wouldn't take up space in your headline saying, hey, actively looking 371 00:22:24,040 --> 00:22:27,820 whatever these roles are, because that banner and those settings will actually 372 00:22:27,820 --> 00:22:30,500 do that for you. Instead, what I would say is like. 373 00:22:31,120 --> 00:22:35,540 put what you are, you want to be seen as. So if you are pivoting into a new 374 00:22:35,540 --> 00:22:39,440 industry or you are sticking with your own industry, you want to go into 375 00:22:39,440 --> 00:22:43,780 leadership, make that part of your profile, sort of own that. And I think 376 00:22:43,780 --> 00:22:47,420 like one of those manifestation things where it's like, it goes beyond just 377 00:22:47,420 --> 00:22:51,540 actively seeking this role. You are whatever that is. If you have those 378 00:22:51,640 --> 00:22:55,580 if that is what you want to go into the industry as, into the labor market as, 379 00:22:55,660 --> 00:22:57,260 that's who you are and that should be your headline. 380 00:22:57,500 --> 00:23:01,570 So that's what I encourage people to do. And then this, one I would love your 381 00:23:01,570 --> 00:23:02,458 take on. 382 00:23:02,459 --> 00:23:04,580 because I have a very specific take on this. 383 00:23:04,780 --> 00:23:11,120 And this is from Umo, a Duke in the U .S., and what do you think about emojis 384 00:23:11,120 --> 00:23:13,860 the headline and about section? Okay, I'll share my take, and then I want to 385 00:23:13,860 --> 00:23:14,860 hear your hot take as well. 386 00:23:15,200 --> 00:23:19,440 Emojis across LinkedIn, even in your content, should be complementary to the 387 00:23:19,440 --> 00:23:22,900 point that you're making. They should help to underline or emphasize a 388 00:23:22,900 --> 00:23:27,140 point. Generally, I discourage from emojis in the headline and in the about 389 00:23:27,140 --> 00:23:30,460 section. That is really important real estate where you're going to be wanting 390 00:23:30,460 --> 00:23:32,780 to convey the key. points that you want to get across. 391 00:23:33,080 --> 00:23:37,540 Again, emojis can be playful and add some personalization. I would hold them 392 00:23:37,540 --> 00:23:42,000 the activity section and posting and would generally just discourage from 393 00:23:42,000 --> 00:23:43,400 in headlines, in names. 394 00:23:43,700 --> 00:23:46,740 It's not great for a CEO or search optimization either. 395 00:23:47,100 --> 00:23:49,680 What do you think? I think this is why we get along. 396 00:23:50,580 --> 00:23:53,420 Because I don't want to see emojis in a headline. 397 00:23:53,800 --> 00:23:58,680 It's fine, but it's one of those things where it's like, listen, save that for 398 00:23:58,680 --> 00:23:59,619 the activity section. 399 00:23:59,620 --> 00:24:00,620 I don't want... 400 00:24:00,730 --> 00:24:03,090 If you say you're a doctor, I don't need a stethoscope. I get it. 401 00:24:03,890 --> 00:24:06,370 But, you know, save it for the activity section. 402 00:24:06,570 --> 00:24:08,170 Don't overdo it. Make sure it's complimentary. 403 00:24:08,470 --> 00:24:10,390 Like, I use them in my activity section. 404 00:24:10,770 --> 00:24:13,970 But up above, I just leave that with the text. 405 00:24:14,670 --> 00:24:18,190 And also, like you said, don't get overly complicated because I don't want 406 00:24:18,190 --> 00:24:19,510 have to, like, decode something. 407 00:24:19,870 --> 00:24:21,850 Right. Again, I'm not here to read a novel. Right. 408 00:24:22,310 --> 00:24:26,870 But, so, yeah, I completely agree with you. And speaking of the activity 409 00:24:26,870 --> 00:24:29,030 section, you know, we should talk about that, too. 410 00:24:29,960 --> 00:24:32,320 So the activity section is so important. 411 00:24:32,900 --> 00:24:37,560 The activity section is essentially where you get to engage with your 412 00:24:37,560 --> 00:24:39,460 with the world of work. 413 00:24:39,700 --> 00:24:44,280 So what you want to do is you want to say, okay, first of all, that you have 414 00:24:44,280 --> 00:24:51,000 content to showcase there. So you could put your profile so that people see your 415 00:24:51,000 --> 00:24:54,360 post first, your comments first, your videos, et cetera. You have a lot of 416 00:24:54,360 --> 00:24:56,300 control over how people first view your profile. 417 00:24:56,700 --> 00:25:02,290 And then as for how to actually create activity the big thing is to flex your 418 00:25:02,290 --> 00:25:05,910 expertise because at the end of the day that is what people are hiring for you 419 00:25:05,910 --> 00:25:10,790 for so if you want to be thought of as a leader in your sector consider that 420 00:25:10,790 --> 00:25:15,230 you're in who you're interacting with who you're contributing to maybe you are 421 00:25:15,230 --> 00:25:20,070 in the banking industry there are a lot of those people who are head of huge 422 00:25:20,070 --> 00:25:24,790 banks in all countries on linkedin watch what they're talking about watch when 423 00:25:24,790 --> 00:25:28,890 their earnings come out engage with them you really want to make sure that you 424 00:25:28,890 --> 00:25:31,290 are pushing that conversation forward. 425 00:25:31,530 --> 00:25:34,490 One of the things that's a little pet peeve of mine actually is when people 426 00:25:34,490 --> 00:25:38,270 repost articles or something like that, I want to see what you actually thought 427 00:25:38,270 --> 00:25:42,350 of the article. I want to see how you applied that to your own work. 428 00:25:42,850 --> 00:25:45,870 One of the things that I really like is that there is a... 429 00:25:46,330 --> 00:25:49,130 publication or news outlet for every profession. 430 00:25:49,450 --> 00:25:53,510 So like if you are in loss management, so you're the people who try and stop 431 00:25:53,510 --> 00:25:57,530 other people from like stealing stuff out of Best Buy or wherever, there is a 432 00:25:57,530 --> 00:25:59,870 magazine specifically for loss prevention people. 433 00:26:00,090 --> 00:26:03,930 And I really like the fact that people can look at that and say, you know what, 434 00:26:03,950 --> 00:26:07,170 this tactic doesn't really work for us. Or, you know, I haven't tried this, but 435 00:26:07,170 --> 00:26:10,930 I'm really excited to because I think this will solve X, Y, and Z. It shows 436 00:26:10,930 --> 00:26:14,990 you're thinking more deeply into your profession and you're growing your 437 00:26:14,990 --> 00:26:15,990 expertise. 438 00:26:16,310 --> 00:26:18,170 Make sure you're creating those conversations. 439 00:26:18,430 --> 00:26:22,770 Just create value with your content because you're going to get knowledge 440 00:26:22,770 --> 00:26:25,130 what people post, and you should be giving a little bit of knowledge too. 441 00:26:25,830 --> 00:26:27,670 So let's take a look at an activity section. 442 00:26:28,330 --> 00:26:31,050 I think we have Larry here, our good friend Larry Trotter. 443 00:26:31,450 --> 00:26:34,790 So Larry obviously is coming from a very specific standpoint. 444 00:26:35,710 --> 00:26:38,630 He has a really nice graphic package. 445 00:26:39,150 --> 00:26:42,990 He probably uses Canva or something like that. You don't have to do that. You 446 00:26:42,990 --> 00:26:47,840 could be sort of linking to articles. You can maybe put pictures up from like 447 00:26:47,840 --> 00:26:50,560 company retreat or maybe like your coworkers. 448 00:26:50,840 --> 00:26:52,780 Maybe they went out after work to mini golf. 449 00:26:53,260 --> 00:26:54,960 You know, it doesn't have to be complicated. 450 00:26:55,500 --> 00:27:00,260 But he obviously is viewing his content as a service provider. 451 00:27:00,580 --> 00:27:02,360 So he is trying to engage people. 452 00:27:02,580 --> 00:27:03,580 He's asking questions. 453 00:27:04,120 --> 00:27:08,440 And he's also making sure that when people land on his profile, that they 454 00:27:08,440 --> 00:27:09,540 first seeing his post. 455 00:27:10,120 --> 00:27:13,440 So again, you don't have to have a fancy graphics package. 456 00:27:14,060 --> 00:27:16,160 But he's trying to move the conversation forward. 457 00:27:16,380 --> 00:27:17,380 He's using statistics. 458 00:27:17,540 --> 00:27:18,499 He's asking questions. 459 00:27:18,500 --> 00:27:21,340 So I think that's a solid activity section. 460 00:27:21,980 --> 00:27:24,400 All right, Yerbanka, how about we move on to the experience section? 461 00:27:24,620 --> 00:27:28,260 Yes. Okay. But before we do so, I want to call out this member comment that we 462 00:27:28,260 --> 00:27:29,360 just received in the chat. 463 00:27:29,880 --> 00:27:33,340 It says, that featured section is something I'm planning on leveraging 464 00:27:33,340 --> 00:27:37,660 in the process of standing up on my own blog to showcase my work, and I feel 465 00:27:37,660 --> 00:27:40,260 like featured might be a good spot to highlight that external resource. 466 00:27:40,540 --> 00:27:43,600 And this is coming from Martin Frost. Martin, that is a great idea. That's 467 00:27:43,600 --> 00:27:45,340 exactly what the featured section is for. 468 00:27:45,960 --> 00:27:49,900 Blog posts, external links, documents can live there. You can kind of play 469 00:27:49,900 --> 00:27:53,260 it and swap it out as often as you need. So I love that call out. And actually, 470 00:27:53,320 --> 00:27:56,640 there's so many different ways. People have a lot of their personal website. 471 00:27:56,900 --> 00:27:59,880 But if you're a graphic designer, you could put your graphics up there. If you 472 00:27:59,880 --> 00:28:02,780 are a doctor and you worked on research papers, you could put those there. So 473 00:28:02,780 --> 00:28:06,300 instead of having them go to a website and click through and I'll do all these 474 00:28:06,300 --> 00:28:10,220 things, you could actually just put that all up at the top. So you could really 475 00:28:10,220 --> 00:28:13,420 use that as like, I'm not going to make you go click a million links. 476 00:28:13,960 --> 00:28:15,000 Here's everything you need to know. 477 00:28:15,240 --> 00:28:18,920 Exactly. Make it easy for them, right? All righty. So let's dive into the next 478 00:28:18,920 --> 00:28:23,260 section, which is the experience section. This section shows how you 479 00:28:23,260 --> 00:28:27,200 impact, the projects you're working on, and really your career growth over time. 480 00:28:27,380 --> 00:28:31,220 So here you're going to want to highlight your accomplishments. So not 481 00:28:31,220 --> 00:28:35,240 responsibilities, not just the title of the role, but here is where you can add 482 00:28:35,240 --> 00:28:39,380 supporting links, supporting quantifiers and metrics that really bring your 483 00:28:39,380 --> 00:28:41,260 experiences to life in a real way. 484 00:28:41,900 --> 00:28:45,880 So we're going to look at a few profiles that do this very well. I call this 485 00:28:45,880 --> 00:28:50,420 section the meat and potatoes of the profile because as a recruiter, as a 486 00:28:50,420 --> 00:28:54,720 manager, this is kind of immediately where I'd go, right? So Ashley's 487 00:28:54,720 --> 00:28:57,160 section here really tells her career story. 488 00:28:57,380 --> 00:29:00,060 It's more than just job titles. It's her achievements. 489 00:29:00,320 --> 00:29:03,780 It's those accomplishments. And within those roles, she's highlighting key 490 00:29:03,960 --> 00:29:07,780 I love to see these buzzwords, right? Leading, strategic, planning, and 491 00:29:07,780 --> 00:29:11,590 execution. I spearheaded. I supported. These are going to be the keywords. that 492 00:29:11,590 --> 00:29:15,470 stand out to recruiters and hiring managers and really showcases here was 493 00:29:15,470 --> 00:29:19,730 impact in this role but also here's what I learned here's how I grew here how 494 00:29:19,730 --> 00:29:23,650 the skills that I'm going to talk a bit more about you know at the bottom of the 495 00:29:23,650 --> 00:29:25,470 profile here's how they were in action 496 00:29:26,260 --> 00:29:29,840 Here's how I implemented those in this role. So really strong experience 497 00:29:29,840 --> 00:29:30,819 here from Ashley. 498 00:29:30,820 --> 00:29:34,720 We're also going to take a look at Lauren's profile in her experience 499 00:29:35,140 --> 00:29:37,240 Again, we really have a strong one here. 500 00:29:37,740 --> 00:29:40,840 We want to, again, showcase the win. 501 00:29:42,340 --> 00:29:46,980 phrases and keywords like I broke records I closed seven deals in the 502 00:29:46,980 --> 00:29:49,880 weeks of selling which is really impressive by the way Lauren you're 503 00:29:49,880 --> 00:29:56,760 but really expanding on the wins how I did this and so really like what I 504 00:29:56,760 --> 00:30:00,830 think about the about section is here's the preface And then the experience is 505 00:30:00,830 --> 00:30:03,770 kind of like, here are the chapters of my career story. 506 00:30:04,130 --> 00:30:06,990 So some really strong experience sections here. You're going to want to 507 00:30:06,990 --> 00:30:11,670 some time updating this and refreshing it often. And again, are there any links 508 00:30:11,670 --> 00:30:15,310 or supporting materials that you can add to your experience section that helps 509 00:30:15,310 --> 00:30:16,810 us tell that story even further? 510 00:30:17,030 --> 00:30:21,770 I share this example, you know, as I was doing a career pivot in 2021, I was 511 00:30:21,770 --> 00:30:25,270 previously a publicist before I joined LinkedIn. So what I did was pull some of 512 00:30:25,270 --> 00:30:29,280 the stories I'd been working on and linking them to the profile to say, Hey, 513 00:30:29,280 --> 00:30:30,280 work in publicity. 514 00:30:30,360 --> 00:30:32,860 Here's what that has looked like. And here are some of the wins from those 515 00:30:32,860 --> 00:30:34,000 roles. Yeah. Yeah. 516 00:30:34,760 --> 00:30:41,320 I think that's really great advice, and we'll get to the profile reviews in a 517 00:30:41,320 --> 00:30:45,560 bit, and we'll go through other people's experience sections too. And actually, 518 00:30:45,600 --> 00:30:51,100 we're going to head into the education section, and basically education, it's 519 00:30:51,100 --> 00:30:52,380 not going to be overly complicated. 520 00:30:52,660 --> 00:30:56,980 If you went to college, if you want to put your high school up there, you can. 521 00:30:57,240 --> 00:31:00,320 Maybe you went to a master's program or something like that. Your education 522 00:31:00,320 --> 00:31:04,760 section is where that... happens and what i really like about that and this 523 00:31:04,760 --> 00:31:09,220 why i suggest people use this section is that maybe you are looking at different 524 00:31:09,220 --> 00:31:13,540 employers or companies you could see like oh this person was in the class 525 00:31:13,540 --> 00:31:18,620 of me um and they work there now i could reach out to them and say like hey you 526 00:31:18,620 --> 00:31:21,620 may not remember me but we had lunch a few times when we were in college or 527 00:31:21,620 --> 00:31:25,900 something like that um that is you know the key of networking is finding those 528 00:31:25,900 --> 00:31:30,740 little connections even if it's not like a huge like substantial connections you 529 00:31:30,740 --> 00:31:33,800 just build that bridge and sort of reach out. So when you have that, you can 530 00:31:33,800 --> 00:31:38,360 find out if alumni of your university or your school work there as well. 531 00:31:38,760 --> 00:31:42,540 You could also remove the years if you want, which is related, you know, if 532 00:31:42,540 --> 00:31:45,260 people are worried about ageism, you could take those off your education. 533 00:31:45,600 --> 00:31:48,560 Now we have a question here, I'm going a little bit rogue, from Molly. 534 00:31:48,800 --> 00:31:53,240 And Molly wants to know, and she's from my homeland of Pennsylvania, and she 535 00:31:53,240 --> 00:31:56,180 wants to know, I have heard to avoid years of experience due to a potential 536 00:31:56,180 --> 00:31:58,770 age... due to potential age discrimination? 537 00:31:59,550 --> 00:32:03,150 Molly, this is a great question and one I get a lot. If you take it off of your 538 00:32:03,150 --> 00:32:06,210 education section, why don't you take it off your experience section? 539 00:32:06,950 --> 00:32:08,730 The reason is because... 540 00:32:08,990 --> 00:32:13,530 recruiters hiring managers and employers want to see the trajectory of your 541 00:32:13,530 --> 00:32:18,990 career if you don't have years on your experience section it raises a red flag 542 00:32:18,990 --> 00:32:22,410 for them and they sort of like they get out their magnifying glass they start 543 00:32:22,410 --> 00:32:26,570 looking and say okay this isn't adding up they were at this company for three 544 00:32:26,570 --> 00:32:30,250 years the next company they were there for six months like or like basically 545 00:32:30,250 --> 00:32:33,390 that's not even there so they're just assuming they're like what are you 546 00:32:33,960 --> 00:32:38,120 So it actually raises more questions for recruiters than it answers. So, you 547 00:32:38,120 --> 00:32:40,660 know, you could take them off your education section, but recruiters, they 548 00:32:40,660 --> 00:32:44,520 really want to make sure that they see how you've progressed throughout your 549 00:32:44,520 --> 00:32:45,520 career. 550 00:32:46,100 --> 00:32:50,120 So that's what I would suggest there. And now your education section, what do 551 00:32:50,120 --> 00:32:51,120 you learn during your education? 552 00:32:51,480 --> 00:32:54,720 skills. So we're going to talk about skills section. And this is really kind 553 00:32:54,720 --> 00:32:58,840 like the furnace of your profile, because the way LinkedIn often works is 554 00:32:58,840 --> 00:33:02,640 recruiters, hiring managers, they're going to be searching for specific 555 00:33:02,960 --> 00:33:06,660 So the reason they do this is because, you know, instead of saying, like, I 556 00:33:06,660 --> 00:33:09,400 someone who is great with human resources. 557 00:33:10,160 --> 00:33:13,660 Instead, what they'll say is, you know what, there are people who have those 558 00:33:13,660 --> 00:33:16,000 skills, and I'm not finding the right candidate. 559 00:33:16,540 --> 00:33:20,160 just by looking for a human resource business partner. So they'll look for 560 00:33:20,160 --> 00:33:21,159 actual skills. 561 00:33:21,160 --> 00:33:26,900 So your skills section is super important because that's where they can 562 00:33:26,900 --> 00:33:30,140 say, oh, do you have this skill? Do you have that skill? And at the end of the 563 00:33:30,140 --> 00:33:32,200 day, that's what you have to actually do the job. 564 00:33:32,400 --> 00:33:35,880 So it's so important that you have that. You want to showcase your expertise. 565 00:33:36,650 --> 00:33:42,650 And what we know is that really people who list skills are 24 more times likely 566 00:33:42,650 --> 00:33:46,990 to receive recruiter in -mails if they have five or more skills listed on their 567 00:33:46,990 --> 00:33:50,830 program. They are three times more likely to receive connection requests. 568 00:33:51,330 --> 00:33:55,110 They're also five times more likely to get viewed by recruiters if they have 569 00:33:55,110 --> 00:33:56,029 five or more skills. 570 00:33:56,030 --> 00:34:00,250 So basically, make sure you're using this section and you're making the most 571 00:34:00,250 --> 00:34:04,110 it. So you can list up to 100 skills in your profile, including those hard and 572 00:34:04,110 --> 00:34:05,390 soft skills we talked about earlier. 573 00:34:05,650 --> 00:34:08,550 Hard ones are the ones that are like, I know this. 574 00:34:09,219 --> 00:34:14,000 programming language soft skills are hey I'm good at conflict resolution the one 575 00:34:14,000 --> 00:34:17,460 thing I would definitely recommend though is make sure that you think 576 00:34:17,460 --> 00:34:22,840 just basic so think of it how the recruiter is going to be searching so if 577 00:34:22,840 --> 00:34:28,699 need someone who is going to be maybe working at the coffee stand in their 578 00:34:28,699 --> 00:34:30,920 office or something they might want someone who's good at communication 579 00:34:31,820 --> 00:34:36,480 But if they plug in communication into a search bar, 500 million people are 580 00:34:36,480 --> 00:34:40,420 probably going to show up. So they want someone who is good at customer service 581 00:34:40,420 --> 00:34:42,120 and also interpersonal communication. 582 00:34:42,520 --> 00:34:44,500 Think beyond just the basics. 583 00:34:44,760 --> 00:34:45,920 So that's what I would recommend. 584 00:34:46,699 --> 00:34:50,000 And, you know, if you're a premium member, what's nice is you could 585 00:34:50,000 --> 00:34:54,000 highlight your top skills. So maybe you are in, let's say, working in the AI 586 00:34:54,000 --> 00:34:58,060 field. And that is a fast -evolving place. So people want to make sure, 587 00:34:58,100 --> 00:35:00,700 hey, I want to show people that I can do this. 588 00:35:01,130 --> 00:35:04,950 super good with this specific thing to anthropic or whatever I'm just guessing 589 00:35:04,950 --> 00:35:09,790 I'm terrible with AI but you know you could highlight those five skills if 590 00:35:09,790 --> 00:35:13,210 you're a premium member and if you're watching this you are so let's take a 591 00:35:13,210 --> 00:35:19,930 at an example we have Samantha's profile again and Samantha let's go down she is 592 00:35:19,930 --> 00:35:24,940 listing her skills and what's nice this is where those endorsements come in So 593 00:35:24,940 --> 00:35:28,880 anyone could obviously lift skills, but what's important there is people are 594 00:35:28,880 --> 00:35:32,640 saying, oh, I've worked with her and I know that she's really good at strategic 595 00:35:32,640 --> 00:35:33,820 marketing management. 596 00:35:34,280 --> 00:35:35,320 or digital transformation. 597 00:35:35,800 --> 00:35:39,380 We had all of these things that we were doing manually, and she brought it 598 00:35:39,380 --> 00:35:40,380 online. 599 00:35:40,660 --> 00:35:44,020 Similarly, she's going a little bit deeper. She has things like product 600 00:35:44,020 --> 00:35:47,400 marketing, which could be a little bit more general, but then she has go -to 601 00:35:47,400 --> 00:35:49,060 -market strategy with some of those. 602 00:35:49,580 --> 00:35:56,340 So she has a good list of skills there, but she's going 603 00:35:56,340 --> 00:36:00,680 beyond just the surface of marketing or communications or things like that, 604 00:36:00,840 --> 00:36:02,680 which I think is really important. 605 00:36:03,600 --> 00:36:08,580 So I think Samantha does a great job with this. And then I think we're going 606 00:36:08,580 --> 00:36:09,580 move on to recommendations. 607 00:36:09,760 --> 00:36:11,070 Yeah. All right. 608 00:36:11,570 --> 00:36:16,210 We have folks from all over the world joining us in the chat. I just want to 609 00:36:16,210 --> 00:36:19,810 shout out Joseph in New Mexico. We have Daniel in Michigan. 610 00:36:20,550 --> 00:36:24,030 Cassandra is also in Michigan. Perhaps they're joining from the same room. If 611 00:36:24,030 --> 00:36:25,390 you are, I think you're joining us. 612 00:36:25,830 --> 00:36:28,830 Claudia in South Africa is here. Daniel in Alaska. 613 00:36:29,050 --> 00:36:31,150 We have Conrad in Kuwait. Welcome. 614 00:36:31,570 --> 00:36:36,250 Parvez in India. We have Ika in Finland. Joseph in New York. And Craig in 615 00:36:36,250 --> 00:36:39,110 Scotland. Thank you for joining us all over the world. We know it's early 616 00:36:39,110 --> 00:36:40,109 Eastern time. 617 00:36:40,110 --> 00:36:44,370 So I appreciate you being up early or staying up late. All right, so we're 618 00:36:44,370 --> 00:36:48,050 to get into recommendations, languages, and interests. This is going to be 619 00:36:48,050 --> 00:36:52,230 towards the bottom of the profile but still an important section because it 620 00:36:52,230 --> 00:36:54,570 some dimension and some depth to your profile. 621 00:36:55,370 --> 00:37:00,010 Recommendations offer social proof of the impact, the skills that you kind of 622 00:37:00,010 --> 00:37:02,310 highlighted in the skills section, and your working style. 623 00:37:02,570 --> 00:37:06,030 So think of it as an endorsement from someone that you're working with, a bit 624 00:37:06,030 --> 00:37:10,960 validation to say, hey, I work with this person. and I've seen how they operate, 625 00:37:11,180 --> 00:37:15,820 and I can speak anecdotally and give specific examples to support these 626 00:37:16,300 --> 00:37:17,860 Receipts. Let's call them receipts, right? 627 00:37:18,120 --> 00:37:19,120 Receipts and recommendations. 628 00:37:19,400 --> 00:37:23,800 And then languages highlight global fluency and can really open up cross 629 00:37:23,800 --> 00:37:27,560 -cultural or international opportunities by saying, hey, I may live in this 630 00:37:27,560 --> 00:37:31,780 region, but I can speak this language. I'm open to work across borders. 631 00:37:32,460 --> 00:37:36,040 And then our interests reveal what is driving us. So professionally and 632 00:37:36,040 --> 00:37:40,220 personally, this is a great place to highlight some of those, you know, 633 00:37:40,220 --> 00:37:43,640 up your personal brand in that way to show people what else you're interested 634 00:37:43,640 --> 00:37:47,200 and open to and really help people connect with your values and your 635 00:37:47,200 --> 00:37:48,880 aspirations. So the ethos bit. 636 00:37:49,900 --> 00:37:54,260 Recommendations for, well, recommendations for getting 637 00:37:54,340 --> 00:37:57,360 You're going to want to ask for two to three really thoughtful recommendations 638 00:37:57,360 --> 00:38:01,920 from people that you've worked closely with. So you want to prioritize 639 00:38:02,260 --> 00:38:03,259 peers, clients. 640 00:38:03,260 --> 00:38:07,380 Think about, like, doing peer reviews internally. It's very similar, just, you 641 00:38:07,380 --> 00:38:08,380 know, living on the platform. 642 00:38:08,580 --> 00:38:11,860 You're going to want to make these recommendations personal. So when 643 00:38:12,120 --> 00:38:15,700 mention a specific project or strength that you'd like them to reflect on. 644 00:38:16,300 --> 00:38:19,940 And then on the languages front, list all relevant languages. Let's be honest 645 00:38:19,940 --> 00:38:23,340 about our fluency levels. I took Italian for four years in high school and did a 646 00:38:23,340 --> 00:38:27,460 semester abroad. I'm not fluent in Italian and would not be able to do the 647 00:38:27,460 --> 00:38:31,120 -to -day work there, right? So being honest about your fluency levels is 648 00:38:31,120 --> 00:38:32,078 to be important here. 649 00:38:32,080 --> 00:38:35,400 And then on the interests, following companies, leaders. 650 00:38:36,270 --> 00:38:39,690 you know, nonprofits and topics that align with the goals that you've 651 00:38:39,690 --> 00:38:43,270 highlighted all the way through your profile, right? So, again, I feel like 652 00:38:43,270 --> 00:38:46,630 is a bit more of like a supportive section. It's saying these are the 653 00:38:46,870 --> 00:38:48,830 This is speaking to them. These are the interests. 654 00:38:49,450 --> 00:38:52,950 It kind of connects all of the dots there. So we're going to take a look at 655 00:38:52,950 --> 00:38:55,410 recommendation section from a member named Samantha. 656 00:38:56,650 --> 00:39:00,630 Samantha here has received two recommendations, either from former 657 00:39:00,850 --> 00:39:02,470 peers, clients, as we mentioned. 658 00:39:02,670 --> 00:39:05,230 And, again, this is going to be very anecdotal. 659 00:39:05,580 --> 00:39:08,800 I think this can be both, there can be, you know, 660 00:39:09,600 --> 00:39:13,580 quantitative metrics here, but a lot of it's going to be, I worked with, you 661 00:39:13,580 --> 00:39:16,700 know, Samantha on this project. Here I'm seeing, I attended an industry show 662 00:39:16,700 --> 00:39:19,440 and, you know, I learned a lot about her work in this space. 663 00:39:19,700 --> 00:39:23,720 And then, you know, another one from Abby. So two really strong 664 00:39:23,900 --> 00:39:27,580 And then in the given section, you can see recommendations that you've given, a 665 00:39:27,580 --> 00:39:30,500 little bit of give and take here. We like to call LinkedIn sometimes a 666 00:39:30,500 --> 00:39:31,339 of generosity. 667 00:39:31,340 --> 00:39:35,380 So sharing tips and advice, but then also getting recommendations and giving 668 00:39:35,380 --> 00:39:38,320 recommendations. So really strong recommendation section here. 669 00:39:38,860 --> 00:39:43,700 with two strong recs, both on the receiving end, and Samantha has given 670 00:39:43,700 --> 00:39:44,880 good ones as well. Yeah. 671 00:39:45,480 --> 00:39:46,980 No, I think that's really good. 672 00:39:47,700 --> 00:39:50,940 Recommendations are so powerful, and a lot of people, they go through job 673 00:39:50,940 --> 00:39:54,000 or something, and one of the best things you could actually do is just... 674 00:39:54,220 --> 00:39:58,120 you know, leave a person a recommendation and say, you know, I work 675 00:39:58,180 --> 00:39:59,180 They're so hardworking. 676 00:39:59,820 --> 00:40:03,060 And I think that just gives people a vote of confidence too when they're 677 00:40:03,060 --> 00:40:05,920 down. So I really recommend, you know, even if you're just thinking of someone, 678 00:40:06,000 --> 00:40:07,140 like give them a recommendation. 679 00:40:07,340 --> 00:40:09,640 It just brightens up their day. It brightens mine. 680 00:40:10,140 --> 00:40:13,300 We have so many questions coming in. So we're trying to get to them kind of 681 00:40:13,300 --> 00:40:14,300 throughout the show. 682 00:40:14,680 --> 00:40:18,640 And the first one is really great. It's from Anna Wolf in New Jersey. 683 00:40:19,480 --> 00:40:23,750 Anna asked, since resumes should be tailored for keywords to match. job 684 00:40:23,750 --> 00:40:27,830 postings, what should be placed in the description for previous roles on a 685 00:40:27,830 --> 00:40:30,370 profile? Anna, that is a fantastic question. 686 00:40:30,650 --> 00:40:35,210 So here's my advice. And the first thing you want to do is you want to make sure 687 00:40:35,210 --> 00:40:40,170 that you have in mind what kind of position you want, in what industry, in 688 00:40:40,170 --> 00:40:45,270 sector. You want to narrow it down to that area where you are interested, 689 00:40:45,270 --> 00:40:49,250 you have the skills to do the job, and where there is growing demand in the 690 00:40:49,250 --> 00:40:52,990 labor market. And once you have that idea, that's when you could go in. is 691 00:40:52,990 --> 00:40:56,670 building out that profile and your resume because you want them to be 692 00:40:56,670 --> 00:40:57,750 foundational documents. 693 00:40:58,250 --> 00:41:02,670 So for your profile, what you're going to do is you're going to look around, 694 00:41:02,670 --> 00:41:06,430 again, you could use LinkedIn for this, and you could find job descriptions for 695 00:41:06,430 --> 00:41:10,990 that type of role or the role that you specifically want. And it's okay if 696 00:41:10,990 --> 00:41:14,390 they're a little bit outdated or they're expired because what you actually want 697 00:41:14,390 --> 00:41:15,650 is the description language. 698 00:41:16,090 --> 00:41:19,810 And back in the day before AI, I would always tell people to print these 699 00:41:19,810 --> 00:41:21,810 descriptions out or get the newspaper out. 700 00:41:22,200 --> 00:41:26,020 and highlight the skills they're looking for or those keywords that say, like, 701 00:41:26,060 --> 00:41:30,220 I'm looking for someone who knows how to use, like, this point -of -sale system 702 00:41:30,220 --> 00:41:33,940 or something like that. And then what you would do is you would say, like, 703 00:41:33,960 --> 00:41:38,920 I need to answer these in my various parts of my profile because that 704 00:41:38,920 --> 00:41:43,040 essentially is what employers in that space are looking for. And you do the 705 00:41:43,040 --> 00:41:46,480 thing on your resume, and then your resume, when you send them to specific 706 00:41:46,580 --> 00:41:50,520 you just make small little changes. You don't do anything like major overhaul, 707 00:41:50,600 --> 00:41:53,220 and the same applies. to your profile. 708 00:41:53,540 --> 00:41:56,880 You're not making tweaks, but it's already sort of primed to go for those 709 00:41:56,880 --> 00:42:01,100 positions. So Anna, I hope that helps. You could put it into AI, like, you 710 00:42:01,100 --> 00:42:04,600 put it in a document and say, what are the main keywords or key terms and 711 00:42:04,600 --> 00:42:07,580 that employers in the space are looking for? 712 00:42:08,260 --> 00:42:10,240 And Yerbenka, I think the next one is good for you. 713 00:42:10,700 --> 00:42:15,780 All right. So from Becca in Michigan, how do I address gaps specifically as it 714 00:42:15,780 --> 00:42:18,060 may relate to family, health, or special circumstances? 715 00:42:18,540 --> 00:42:19,540 So 716 00:42:20,250 --> 00:42:21,330 breaks happen, right? 717 00:42:22,070 --> 00:42:26,070 Oftentimes we cannot predict when they're going to come up, but they're a 718 00:42:26,070 --> 00:42:30,650 of life. And what hiring managers and recruiters are really looking for is to 719 00:42:30,650 --> 00:42:34,550 understand how you were using that time. So LinkedIn actually does have the 720 00:42:34,550 --> 00:42:36,290 option to, you know, 721 00:42:37,190 --> 00:42:41,010 include a career break in your experiences but then there's also 722 00:42:41,010 --> 00:42:44,950 the about section to kind of share what was happening during that time were 723 00:42:44,950 --> 00:42:48,530 there certificates or volunteer ops maybe even a freelance opportunity that 724 00:42:48,530 --> 00:42:52,370 pursued during a career break so again we want to assume that our you know 725 00:42:52,370 --> 00:42:55,930 who are hiring us are going to be empathetic and understanding but also 726 00:42:55,930 --> 00:43:01,070 show what what impact or learnings or development were you pursuing during 727 00:43:01,070 --> 00:43:04,470 time it's going to be what's most important than the actual break itself 728 00:43:04,470 --> 00:43:06,350 you use the time and then 729 00:43:07,470 --> 00:43:12,510 for Andrew. Oh, yeah. We have, let's see. Oh, Andrew to Andy. Okay. We have 730 00:43:12,510 --> 00:43:17,250 Wong here in New York. So we're coming to you live from the Empire State 731 00:43:17,250 --> 00:43:18,710 Building, actually. So we're right in New York. 732 00:43:19,430 --> 00:43:22,830 And Andy wants to know, should you have AI write your entire LinkedIn profile 733 00:43:22,830 --> 00:43:24,310 asking for a friend? 734 00:43:24,870 --> 00:43:27,970 Andy, is that friend in the room with you? I think he is. So, okay. 735 00:43:29,500 --> 00:43:32,660 You can have AI help you write your profile. 736 00:43:32,940 --> 00:43:36,600 And there are actually some tools that you have access to to help you write 737 00:43:36,600 --> 00:43:38,180 about section and all of that. 738 00:43:38,440 --> 00:43:42,740 The main thing is you don't want to just copy and paste for a few reasons. First 739 00:43:42,740 --> 00:43:47,020 of all, the AI could mess up. They're called hallucinations. And the more AI 740 00:43:47,020 --> 00:43:50,760 actually advances, they're finding that the more hallucinations they get. 741 00:43:50,900 --> 00:43:55,520 LinkedIn is really good about sort of making sure that the tools are tested 742 00:43:55,520 --> 00:43:59,240 they're actually bringing value. So that's why it asks you to give. you a 743 00:43:59,240 --> 00:44:03,720 up or gives them a thumbs up if it's a good one. But I would really suggest 744 00:44:03,720 --> 00:44:07,460 whatever the AI spits out, you do massage and make it your own. 745 00:44:07,840 --> 00:44:11,500 Otherwise, it's going to sound pretty generic. And actually, like a lot of 746 00:44:11,500 --> 00:44:15,760 places, like if you're asking, hey, write about about section for me, and 747 00:44:15,760 --> 00:44:20,240 someone else is asking the same question, the AI will try and make it 748 00:44:20,240 --> 00:44:24,520 uniform or try and follow best practices. And it just gets overly 749 00:44:24,520 --> 00:44:29,370 you know, use AI, but make sure you're still one having the final say over 750 00:44:29,370 --> 00:44:31,950 everything. So that would be my suggestion. 751 00:44:33,350 --> 00:44:36,530 And then with that, I think, you know, we promised people profile reviews. We 752 00:44:36,530 --> 00:44:40,350 sure did. So let's do that. And I have another magic iPad here. 753 00:44:41,490 --> 00:44:45,470 And let's see. I'm going to take the first one and then you could take the 754 00:44:45,470 --> 00:44:49,710 second one. All right. So this one we have is Vishvesh. 755 00:44:50,350 --> 00:44:53,610 So we're going to see if – wow, look at the magic of technology. 756 00:44:54,730 --> 00:44:59,210 There it is. So we have Vishvesh's profile up here. 757 00:44:59,610 --> 00:45:00,610 Excuse me. 758 00:45:02,080 --> 00:45:05,620 you know we're gonna go a little bit piece by piece but try not to take too 759 00:45:05,620 --> 00:45:10,560 time but vish vash um the first thing i would say is you know great profile 760 00:45:10,560 --> 00:45:13,900 photo maybe lighten it up a little bit because your face is a little bit dark 761 00:45:13,900 --> 00:45:18,820 but overall um you know it's a good profile photo the background isn't like 762 00:45:18,820 --> 00:45:22,740 drawing attention from you um so i think that's really great the one thing i 763 00:45:22,740 --> 00:45:26,240 would definitely call out though is that you don't have a background image so it 764 00:45:26,240 --> 00:45:27,240 looks kind of generic 765 00:45:27,820 --> 00:45:31,400 So it looks like you're in the tech space, so maybe you could put in some 766 00:45:31,400 --> 00:45:33,660 pictures of code or something in the background. 767 00:45:34,549 --> 00:45:38,730 Nothing too busy, but it just adds a little bit of flair and sort of makes it 768 00:45:38,730 --> 00:45:40,730 little bit more homey for people who are viewing it. 769 00:45:41,370 --> 00:45:44,370 The other thing is, let's see, you're verified. That's fantastic. 770 00:45:44,590 --> 00:45:47,150 So we know Vishvesh is who he says he is. 771 00:45:47,750 --> 00:45:48,750 He has his pronouns. 772 00:45:49,270 --> 00:45:50,430 He doesn't have his pronunciation. 773 00:45:50,810 --> 00:45:55,730 If you have time, I would suggest maybe recording it because I know, like, you 774 00:45:55,730 --> 00:45:58,950 know, I'm calling you Vishvesh, but I know sometimes people go by Vishvish. 775 00:45:59,530 --> 00:46:03,410 So I want to make sure that I'm pronouncing your name correctly. 776 00:46:04,010 --> 00:46:04,729 I'm sorry. 777 00:46:04,730 --> 00:46:06,250 You have your education there. 778 00:46:06,630 --> 00:46:08,110 That is fantastic. 779 00:46:08,350 --> 00:46:11,510 And let's keep going down the profile. 780 00:46:12,050 --> 00:46:14,330 And then we have your about section. 781 00:46:14,530 --> 00:46:17,290 Let's expand that. I think this is pretty good. 782 00:46:17,690 --> 00:46:23,390 So one thing is you're definitely going to want to know what's going on in your 783 00:46:23,390 --> 00:46:27,030 industry. So the tech industry is notoriously get to the point. 784 00:46:27,510 --> 00:46:32,510 So I think you have sort of the main components here. You have the 785 00:46:32,510 --> 00:46:36,790 languages. you know, you have sort of the technology that you know, you have 786 00:46:36,790 --> 00:46:40,390 sort of a basic intro. You might want to include some more personal stuff in 787 00:46:40,390 --> 00:46:45,170 there about like the stuff you really enjoy working on, sort of your approach 788 00:46:45,170 --> 00:46:49,310 all of the stuff you build and you work on. 789 00:46:49,930 --> 00:46:53,250 So, you know, I, but I like that it's short and it's to the point. 790 00:46:53,530 --> 00:46:56,450 You could just add a little bit of more flair. The features section. 791 00:46:57,030 --> 00:47:01,430 So, you know, it's okay to have, I don't mean to draw a triangle. 792 00:47:01,990 --> 00:47:06,440 So, your features section you have obviously your resume there that is 793 00:47:06,440 --> 00:47:09,820 fine but you also have a lot of other space there so I would definitely maybe 794 00:47:09,820 --> 00:47:13,830 add some things here So maybe if during college you had some projects that you 795 00:47:13,830 --> 00:47:18,510 worked on, maybe you write an article about something that's happening in your 796 00:47:18,510 --> 00:47:22,330 industry, maybe how you're approaching AI, things like that, that would be 797 00:47:22,330 --> 00:47:25,850 really good to include here, and it would add just some diversity to the 798 00:47:25,850 --> 00:47:26,850 that you have. 799 00:47:26,970 --> 00:47:29,590 So I would suggest adding a few more of those things. 800 00:47:30,170 --> 00:47:34,390 Going down to the activity section, let's see. It looks like you are doing 801 00:47:34,390 --> 00:47:36,590 courses, looking for some certifications. 802 00:47:37,710 --> 00:47:40,830 I think these are great to definitely post. 803 00:47:41,400 --> 00:47:43,480 But you might want to add some more content. 804 00:47:43,720 --> 00:47:49,320 So instead of just posting like, hey, I got this new badge from IBM, which is 805 00:47:49,320 --> 00:47:54,700 great, maybe do follow -up posts that says, here's how I put it to action, 806 00:47:54,700 --> 00:47:58,740 really shows that not only are you just racking up certifications, it shows that 807 00:47:58,740 --> 00:48:02,400 you are actually applying what you've learned. So I'd suggest that. And then 808 00:48:02,400 --> 00:48:04,880 obviously you have comments and images. 809 00:48:05,340 --> 00:48:10,580 For the comments, I think engage with stuff in your industry to draw it in. 810 00:48:10,640 --> 00:48:14,180 look, I'm actually adding to this conversation. I'm taking it forward. I 811 00:48:14,180 --> 00:48:18,140 adding value. So that's something you could do. But overall, I think your 812 00:48:18,140 --> 00:48:21,900 activity section, you're on the right track. I really like your experience 813 00:48:21,900 --> 00:48:25,820 section. I have to say that. I took a look a little bit earlier, but let's 814 00:48:25,820 --> 00:48:27,200 expand some of these. 815 00:48:28,400 --> 00:48:31,580 I love these bullet points. And one of the things that I really, really like 816 00:48:31,580 --> 00:48:35,960 about your bullet points are these little, I'm terrible at drawing images. 817 00:48:35,960 --> 00:48:36,960 have to go back to kindergarten. 818 00:48:37,540 --> 00:48:43,680 These little like areas here where you have the percentages, they're so 819 00:48:43,780 --> 00:48:46,940 This is what people are going to be looking for, especially recruiters, 820 00:48:46,940 --> 00:48:48,920 they want to know that you can quantify. 821 00:48:49,800 --> 00:48:51,620 your value to an organization. 822 00:48:52,040 --> 00:48:54,560 So it's not just like, oh, yeah, I'm pretty good at what I do. 823 00:48:55,380 --> 00:48:58,620 That's not usually good enough because, first of all, you're going to say you're 824 00:48:58,620 --> 00:49:03,180 good at what you do. But second, they want to know exactly how good are you. 825 00:49:03,740 --> 00:49:06,960 So I think your experience section is super solid. 826 00:49:07,600 --> 00:49:10,180 And obviously you have some great names here like Amazon. 827 00:49:11,300 --> 00:49:13,920 And the other thing is your education. 828 00:49:14,180 --> 00:49:18,680 Again, I think this is super helpful because if you click on these places, 829 00:49:18,680 --> 00:49:22,060 you know, this you could actually see who the alumni are you could see who 830 00:49:22,060 --> 00:49:27,240 work for so i i think this is really fantastic to have these there it's super 831 00:49:27,240 --> 00:49:30,500 beneficial and you can do the same thing with your past companies you could see 832 00:49:30,500 --> 00:49:34,900 like oh someone i used to work with at this company is there you obviously have 833 00:49:34,900 --> 00:49:39,050 your certifications which i think is is really helpful. You have list the 834 00:49:39,050 --> 00:49:41,770 projects that you work on. I think that's really helpful. 835 00:49:42,730 --> 00:49:44,470 Hayden Neha, who's messaging me. 836 00:49:44,970 --> 00:49:49,310 We have skills here. I think that's great. You have 53 skills listed. 837 00:49:50,150 --> 00:49:54,010 What you have is a lot of the hard skills, which is obviously important in 838 00:49:54,010 --> 00:49:56,590 area. So I think that is really good. 839 00:49:56,830 --> 00:50:00,550 You have courses you've taken and you have the languages you speak, which I 840 00:50:00,550 --> 00:50:02,150 think is super helpful. 841 00:50:02,370 --> 00:50:04,930 And obviously I see your interest. But overall, 842 00:50:06,000 --> 00:50:08,040 Fishvesh, I think you are on the right track. 843 00:50:08,280 --> 00:50:11,580 So we are going to pass this over to Eubanka, who's going to talk about Tracy 844 00:50:11,580 --> 00:50:17,060 Lynn. Let's do it. Okay. All right. So taking a look at Tracy Lynn Blackwell's 845 00:50:17,060 --> 00:50:21,860 profile, I'm just going to do a quick skim, really, what I want to do. 846 00:50:22,280 --> 00:50:26,780 We'll do the top -to -bottom approach, right? So great photo from Tracy Lynn. 847 00:50:27,360 --> 00:50:30,920 clear. It's, you know, a bit more personality driven. It's a bit playful 848 00:50:30,920 --> 00:50:35,640 colorful. The only tweak I'd make to this top half here is that I love that 849 00:50:35,640 --> 00:50:39,400 banner showcases very clearly that Tracy Lynn is in the medical sciences. 850 00:50:39,660 --> 00:50:43,720 It is a little bit busy and kind of distracts from her name and the 851 00:50:43,720 --> 00:50:49,260 eyes kind of go directly to the left ventricle. So I would just maybe swap 852 00:50:49,260 --> 00:50:52,220 out for something a bit more muted. And then we have your name here at the 853 00:50:52,220 --> 00:50:55,460 profile. So not necessarily the best use of banner real estate. 854 00:50:55,740 --> 00:50:59,510 Something again, again, related to your experience in the medical sciences, but 855 00:50:59,510 --> 00:51:02,710 maybe just a bit more toned down so we can focus on what's important, which is 856 00:51:02,710 --> 00:51:04,590 going to be the headline, the about section. 857 00:51:04,970 --> 00:51:09,550 Again, really great call -outs here of the different, you know, areas across 858 00:51:09,550 --> 00:51:13,790 medical sciences that she focuses on. I love this call -out, the 15 years of 859 00:51:13,790 --> 00:51:17,110 clinical experience. That's really great to have there, right, showing that 860 00:51:17,110 --> 00:51:18,490 you're a bit tenured in this industry. 861 00:51:18,690 --> 00:51:22,410 I would condense this just a bit. Just call out what you really want to 862 00:51:22,410 --> 00:51:23,870 highlight and really want to focus on. 863 00:51:24,110 --> 00:51:25,610 I'll do a quick skim here. 864 00:51:25,870 --> 00:51:29,930 I know we talked about the about section, having a lot of color, really 865 00:51:29,930 --> 00:51:31,130 showcasing who we are. 866 00:51:31,730 --> 00:51:33,870 But some of these line breaks are a bit distracting. 867 00:51:34,090 --> 00:51:38,030 So, again, condensing some of this, calling out the key points. Again, still 868 00:51:38,030 --> 00:51:42,050 having a bit of personal flair, but remembering, you know, keeping in mind 869 00:51:42,050 --> 00:51:45,330 audiences are going to be peers in the medical space, potential employers. 870 00:51:46,290 --> 00:51:50,550 The activities section, again, reposting is a great way to kind of get in a good 871 00:51:50,550 --> 00:51:53,970 groove of sharing content. But you want to give a bit more context, your 872 00:51:53,970 --> 00:51:55,500 perspective on some of it. of those stairs. 873 00:51:55,760 --> 00:51:59,200 And then the experience section is going to be very important. Again, calling 874 00:51:59,200 --> 00:52:03,120 out that we want to bullet out and really highlight what we were doing in 875 00:52:03,120 --> 00:52:06,900 roles and how we were doing them. So words like identify, develop are going 876 00:52:06,900 --> 00:52:09,860 be really valuable here. One more thing to call out, I know we talked about 877 00:52:09,860 --> 00:52:10,860 career breaks earlier. 878 00:52:11,300 --> 00:52:15,660 If you spent any time volunteering, whether during a career break or in your 879 00:52:15,660 --> 00:52:18,820 nine to five or whatever type of role you have, calling out those volunteer 880 00:52:18,820 --> 00:52:23,440 experiences can be really valuable and complimentary to your more professional, 881 00:52:23,480 --> 00:52:24,620 maybe corporate. experience. 882 00:52:24,840 --> 00:52:28,900 So really strong profile from Tracy Lynn. A few minor tweaks, I think, would 883 00:52:28,900 --> 00:52:30,400 just help to elevate this a bit more. 884 00:52:30,700 --> 00:52:34,640 Yeah. And we have so many questions coming in. We want to try and get 885 00:52:34,640 --> 00:52:35,598 few of these rapidly. 886 00:52:35,600 --> 00:52:38,040 And for those, we know there's a lot of job seekers out there. 887 00:52:38,300 --> 00:52:41,960 If you have more questions that we can get to, I'll be here on Monday actually 888 00:52:41,960 --> 00:52:42,960 taking questions. 889 00:52:43,300 --> 00:52:45,420 So make sure you sign up for that. 890 00:52:46,120 --> 00:52:50,080 And then if you have questions specific to premium, again, our colleague Jemay 891 00:52:50,080 --> 00:52:53,600 will be here on the 24th. So stay tuned. We're going to have some links that 892 00:52:53,600 --> 00:52:54,600 we're going to be dropping. 893 00:52:54,880 --> 00:52:56,680 Why don't you take the first question we have here, Yerbinka? 894 00:52:56,880 --> 00:53:01,760 Sure. Okay. So how should senior leaders or transformation executives structure 895 00:53:01,760 --> 00:53:06,760 their profile to balance credibility, influence, and personal brand? One, 896 00:53:06,760 --> 00:53:11,660 a clear profile image so that we're able to clearly identify who you are. I 897 00:53:11,660 --> 00:53:15,620 think verification is going to be really important for senior leaders as well. 898 00:53:15,760 --> 00:53:19,100 I've always called it a badge. Today, Andrew, you called it a shield, and my 899 00:53:19,100 --> 00:53:23,820 mind went to it shields you from misidentification. So specifically for 900 00:53:23,820 --> 00:53:26,240 executives. and senior leaders, you're going to want to make sure your profile 901 00:53:26,240 --> 00:53:29,040 is verified so that you can be a trusted source on the platform. 902 00:53:29,300 --> 00:53:32,560 When we talk about influence and personal brand, my mind goes to thought 903 00:53:32,560 --> 00:53:34,820 leadership and sort of professional storytelling. 904 00:53:35,160 --> 00:53:39,280 This is going to really come alive in the about section, really showcasing, 905 00:53:39,280 --> 00:53:44,040 know, my areas of expertise, you know, the industry topics that I'm most well 906 00:53:44,040 --> 00:53:47,640 versed in. And then also that personal brand is going to come alive probably in 907 00:53:47,640 --> 00:53:48,640 the activity section. 908 00:53:48,680 --> 00:53:52,140 It's going to be showcasing the work that you're doing day to day, the 909 00:53:52,140 --> 00:53:55,640 that, you know, maybe you're working on. on any news coming out of the company 910 00:53:55,640 --> 00:53:59,520 that you're a leader at and so I think you know different parts of the profile 911 00:53:59,520 --> 00:54:02,840 can be used to do this in different ways but really credibility we're going to 912 00:54:02,840 --> 00:54:07,120 think we're going to think headline and verification and then personal brand I 913 00:54:07,120 --> 00:54:10,380 think is going to come more to life in the about section and then the activity 914 00:54:10,380 --> 00:54:14,220 section of the profile yeah and for people who say hey I have a recruiter 915 00:54:14,220 --> 00:54:17,820 reaching out to me do are they who they say they are look for the shield or the 916 00:54:17,820 --> 00:54:21,800 bad yeah because if they have it then they went through the verification 917 00:54:22,730 --> 00:54:25,710 We have another question here. What are some ways to position your profile when 918 00:54:25,710 --> 00:54:29,490 you move from corporate to being an entrepreneur or advisor or consultant? 919 00:54:29,490 --> 00:54:31,070 that's from Yvette in Stanbury, Connecticut. 920 00:54:31,790 --> 00:54:34,770 Yvette, this is a great question because a lot of people do this. 921 00:54:35,350 --> 00:54:40,510 So what I would suggest is obviously showcase what you're working on. 922 00:54:40,790 --> 00:54:44,690 Create that story for yourself and make sure you're building your profile around 923 00:54:44,690 --> 00:54:48,130 that. So you could say entrepreneur building X, Y, or Z. 924 00:54:48,770 --> 00:54:52,230 Make sure you're getting specific, though, because a lot of people make it. 925 00:54:52,230 --> 00:54:55,650 of vague. The other thing I would say is when you're creating content, tell the 926 00:54:55,650 --> 00:54:59,070 story of what you're doing. Why did you decide to leave the corporate life and 927 00:54:59,070 --> 00:55:00,070 go into entrepreneurship? 928 00:55:00,230 --> 00:55:02,490 What problem are you trying to solve for people? 929 00:55:02,970 --> 00:55:03,970 Get specific. 930 00:55:04,090 --> 00:55:07,750 So I have a former colleague, Lorraine Lee, who did this really successfully 931 00:55:07,750 --> 00:55:11,510 when she moved out of the corporate world. She sort of tracked her progress 932 00:55:11,510 --> 00:55:16,090 online. And when she learned something, she shared it on LinkedIn. 933 00:55:16,410 --> 00:55:21,320 So I would really suggest you make your profile align with everything that you 934 00:55:21,320 --> 00:55:24,060 are doing, but also create content about your journey. 935 00:55:24,580 --> 00:55:25,800 So that's what I would suggest. 936 00:55:26,020 --> 00:55:29,420 And Yerbanka, how about the next question? Sure. Yeah, I love this 937 00:55:29,420 --> 00:55:32,960 it a good idea to put a one -minute video about myself in the featured part, 938 00:55:33,080 --> 00:55:36,500 especially if I'm looking for a job? This is coming from Maria in the 939 00:55:36,500 --> 00:55:37,500 Netherlands. Maria. 940 00:55:37,980 --> 00:55:41,780 Yeah, like all around, yeah. So one, video is going to be one of the most 941 00:55:41,780 --> 00:55:45,460 engaged formats on LinkedIn right now. It's our highest engaged format. So 942 00:55:45,460 --> 00:55:49,420 visibility for video, discoverability for video on LinkedIn is high. 943 00:55:49,640 --> 00:55:53,020 And so whether you're looking for work or wanting to showcase thought 944 00:55:53,020 --> 00:55:56,640 leadership, leaning into video is highly, highly, highly encouraged. 945 00:55:57,020 --> 00:56:01,640 And then, again, you hit the timing right on the head, right? One -minute 946 00:56:01,820 --> 00:56:07,360 so short -form vertical video is kind of all the excitement on LinkedIn. 947 00:56:07,370 --> 00:56:10,170 LinkedIn right now, a lot of momentum is being built around this. So when a 948 00:56:10,170 --> 00:56:15,290 video under two minutes on your profile showcasing, maybe it's not, you know, an 949 00:56:15,290 --> 00:56:18,770 introduction to say, hi, I'm Maria and I'm looking for work, but maybe it's, 950 00:56:18,770 --> 00:56:21,630 know, here are three things happening in my industry right now to really 951 00:56:21,630 --> 00:56:24,790 position yourself as knowledgeable, knowledgeable about the industry. 952 00:56:25,030 --> 00:56:28,390 Uh, and then pinning that to your featured section. So it's very easily 953 00:56:28,390 --> 00:56:31,830 discoverable when I'm on your profile. It's like chef's kiss strategy. 954 00:56:32,290 --> 00:56:33,290 Um, absolutely. 955 00:56:33,510 --> 00:56:35,810 Yeah. I love that name, Maria Kachikova. So 956 00:56:36,590 --> 00:56:37,590 I think you helped Maria out. 957 00:56:37,810 --> 00:56:41,490 Speaking of names I like, we have a question from Mission Viejo, California 958 00:56:41,490 --> 00:56:42,448 Martin Frost. 959 00:56:42,450 --> 00:56:44,850 And Martin wants to know, is there such a thing as too many skills? 960 00:56:45,150 --> 00:56:49,690 No, we limit you to 100 because I think we want you to make sure that you're 961 00:56:49,690 --> 00:56:51,970 really thinking about the skills that you put on your profile. 962 00:56:52,330 --> 00:56:55,490 Like we talked about, you want to go a little bit deeper than just the surface 963 00:56:55,490 --> 00:56:57,790 level stuff. Like, oh yeah, I can drive a car. 964 00:56:58,520 --> 00:57:01,920 How well can you drive a car? Like, make sure you're digging deeper into that so 965 00:57:01,920 --> 00:57:06,240 that way employers know, like, you know, the specifics. So you can't have too 966 00:57:06,240 --> 00:57:07,198 many skills. 967 00:57:07,200 --> 00:57:07,979 Don't lie. 968 00:57:07,980 --> 00:57:11,720 And there's no magic number of skills. It's just, you know, if you could think 969 00:57:11,720 --> 00:57:14,880 of it and you think it's going to be useful to a recruiter or hiring manager, 970 00:57:15,060 --> 00:57:20,320 include it on the list. And then the next question, let's see. Oh, I can take 971 00:57:20,320 --> 00:57:23,420 this one, too. What are the most important optimization factors for 972 00:57:23,420 --> 00:57:27,480 small consulting businesses attracting prospective clients and engaging current 973 00:57:27,480 --> 00:57:29,520 partners? clients to the desired outcome. 974 00:57:29,740 --> 00:57:32,600 And that's from Amy Keller Lauer in San Francisco. 975 00:57:33,060 --> 00:57:36,640 Amy, I could do a whole show on this because it's like one of my pet peeves. 976 00:57:36,680 --> 00:57:38,360 People don't know how to advertise their business. 977 00:57:38,600 --> 00:57:43,240 The first thing you're going to do is for past clients, you want them to give 978 00:57:43,240 --> 00:57:43,899 you recommendations. 979 00:57:43,900 --> 00:57:49,600 That's what it's there for. You want them to say, hey, I hired Amy. She is 980 00:57:49,600 --> 00:57:54,260 fantastic. She helped me achieve X, Y, and Z in X amount of time. Do that. 981 00:57:54,880 --> 00:57:59,240 for your content what i always tell people is show the value you'll bring to 982 00:57:59,240 --> 00:58:03,700 them so many people decide like oh i have to advertise my business so i'm 983 00:58:03,700 --> 00:58:08,250 going to post a bunch of ads No one knows the quality of your work through 984 00:58:08,250 --> 00:58:11,750 ads. They know you may be a good graphic designer or that you hire good graphic 985 00:58:11,750 --> 00:58:15,550 designers, but they don't actually know what you're bringing to the table. So if 986 00:58:15,550 --> 00:58:20,490 you are offering a service, especially if it's like engaging in content or 987 00:58:20,490 --> 00:58:24,450 things online, give them a little taste of the value you're going to bring them. 988 00:58:24,610 --> 00:58:28,710 So use your content to show that. Write articles about it. Do videos about it. 989 00:58:28,910 --> 00:58:33,430 And then when you're engaging with people, they'll see that headline that 990 00:58:33,530 --> 00:58:37,170 oh, they're a consultant. and could actually help me solve my problem. So 991 00:58:37,170 --> 00:58:39,810 go in and do a hard sell and don't just post ads. 992 00:58:40,310 --> 00:58:43,430 Actually show the value you're going to give them and they will come to you. 993 00:58:44,080 --> 00:58:48,000 And then our final question for today's session, how is the experience section 994 00:58:48,000 --> 00:58:49,080 different from my resume? 995 00:58:49,300 --> 00:58:52,700 I think that the experience section can be inspired by your resume, right? It 996 00:58:52,700 --> 00:58:56,300 may look similar. You have these headlines, then you have what I did 997 00:58:56,300 --> 00:58:59,500 one thing that, you know, I think is a big difference is that the experience 998 00:58:59,500 --> 00:59:04,360 section is alive because it's digital. So you're able to add in media, add in 999 00:59:04,360 --> 00:59:08,540 supporting materials that are complementary to the experiences that 1000 00:59:08,540 --> 00:59:12,820 listing. So think of this as like a living, breathing resume versus just 1001 00:59:12,820 --> 00:59:14,500 static document. that you're passing around. 1002 00:59:14,740 --> 00:59:18,000 This can be a little bit more interactive. You can make it more 1003 00:59:18,000 --> 00:59:23,220 have a lot of real estate. There's a lot of room to really expand on, you know, 1004 00:59:23,220 --> 00:59:27,580 the experiences that you've had within those roles, the metrics that kind of 1005 00:59:27,580 --> 00:59:31,040 drove success and impact within those roles. So again, it's like a living, 1006 00:59:31,060 --> 00:59:32,360 breathing resume can be. 1007 00:59:33,080 --> 00:59:37,800 Similar in format and style, but, you know, it's digital. So you're able to 1008 00:59:37,800 --> 00:59:40,140 with it a bit more. Yeah. You're not limited to one page. 1009 00:59:40,420 --> 00:59:41,560 That too, right? Yeah. 1010 00:59:41,760 --> 00:59:43,860 Well, this has been such a great session. 1011 00:59:44,140 --> 00:59:47,680 It's been so great doing this together. We have to do it again. And we love 1012 00:59:47,680 --> 00:59:51,260 seeing your questions come in and hearing how many of you are already 1013 00:59:51,260 --> 00:59:52,640 about your next profile updates. 1014 00:59:52,840 --> 00:59:53,840 That's so important. 1015 00:59:54,060 --> 00:59:57,960 Now, we know you have even more questions. So, again, we hope you'll 1016 00:59:57,960 --> 01:00:02,400 LinkedIn Community Manager Jemay Jackson next Thursday for an exclusive premium. 1017 01:00:02,510 --> 01:00:06,270 Q &A where she'll take your questions live. We'll drop a link in the chat to 1018 01:00:06,270 --> 01:00:09,890 register. And remember, you don't have to do it all at once. Start small, 1019 01:00:09,890 --> 01:00:14,030 one section, maybe your headline, your about section, or even just update your 1020 01:00:14,030 --> 01:00:17,910 photo. Those little changes add up. Yeah. And you know, I feel like some of 1021 01:00:17,910 --> 01:00:20,630 work is also emotional support. You can do it. 1022 01:00:21,040 --> 01:00:24,060 You can do it. And we want to see your glow up. So tell us how you implemented 1023 01:00:24,060 --> 01:00:27,800 learnings from today on your profile by posting on LinkedIn with the hashtag 1024 01:00:27,800 --> 01:00:30,200 WatchWithPremium. And be sure to tag us, too. 1025 01:00:30,660 --> 01:00:34,600 We're going to select one member to get a private profile review from one of us. 1026 01:00:35,440 --> 01:00:38,560 Yes. And thank you all for spending time with us today. 1027 01:00:38,820 --> 01:00:43,200 We so appreciate you taking the time to get your profile together and to really 1028 01:00:43,200 --> 01:00:47,220 shine for people who are looking for their new opportunities and looking to 1029 01:00:47,220 --> 01:00:48,800 you. That's right. We'll see you next time. 1030 01:00:49,040 --> 01:00:50,040 Bye. Bye. 101319

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