All language subtitles for whos_the_boss_s02e14_educating_tony

There's more to life than what you're
living.

So take a chance and face the wind.

An open road and a road that's hidden. A
brand new life around the bend.

There were times when you lost a dream
or two.

Found a trail that at the end was you.

There's a path we take and a path not
taken. The choice is up to you, my

Nights are long, but you might awake.

Brand new life, brand new life, brand
new life around the bend.

First, I'll tell them how important
advertising is. How it can impact on all

society. Ooh, impacting. It's good, it's
good.

And then I'll segue into the role
advertising plays in a thriving, healthy

economy. Smooth. Smooth.

And then I'll bring it all home by
telling them about the exciting

an advertising executive.

Oh, I know I'm excited.

How about you, Mo?

Oh, yeah.

Good. Very good, Angela. Very good.

Angela, you're going to make a terrific
teacher. You're going to be even better

than Sister Blandina.

And probably a better dresser, too.

Yeah, the catalog just came from
Southport University.

Really? There you are.

Angela Bauer, introduction to
advertising.

So how come they picked you, Angela?

I don't know.

Because they wanted the best.

Well, thank you, Mother. And when he
wasn't available, they got Angela.

Why don't I learn?

Angela, I think what you are doing is
terrific. I mean, adult education, it's

important. I mean, it's really
important.

It's educating adults.

Yeah, oh, here's an important course.

Introduction to origami.

What's origami? Not as much fun as it
sounds.

Mm -mm, good.

Ring around the collar.

Two, two, two mints in one.

Now, can anybody tell me what all these
slogans have in common?

They're annoying.

But you remember them. Now, these little
slogans have moved millions of dollars

of products. And in this class, I am
going to show you why.

But first, let's get to know each other
better.

Roll call.

William Abbott. Here.

K. Bradley Gila?

Present. Did I pronounce your name
correctly?

No, but I like your way better. I came
to learn.

And you will.

Uh, Karen Mayer. Here.

Anthony Maselli.

Tony?

Oh, yo, teach.

Sorry I'm late.

Hey, hey. Oh, I hope nobody squeezed the
Charmin yet.

Can you believe this guy trying to kiss
up to the teacher?

Yeah. There's one like that in every
class.

Two.

Parker, Singer, Steinkillner.

Mr. Maselli, may I speak to you a
moment?

Me? You're in trouble.

Sure, Angela.

Miss Bauer, are you surprised to see me?
You look surprised.

Hey, I brought you an apple, and it's a
firm one, not mushy. Tony!

Well, you know, I know how you hate
those mushy apples. Tony, I am teaching

class here.

Yeah, I know. I'm going to take it.

Why?

Well, a mind is a terrible thing to
waste, Angela.

Tony. Come on, I've been living with you
for about a year and a half now. Oh,

easy, eh?

Well, I mean, you know what I do for a
living, you know.

Not that you could do it.

But I would like to know more about what
you do.

Oh, okay.

Okay, we'll give it a try. But no
special treatment.

Hey, I don't want no special treatment.
What are you kidding?

But, um, now that you mention it, I may
be a little late Tuesday. I gotta do the

drapes.

Hey, by the way, could you take notes
for me?

Would you sit down, Mr. Maselli? I'm
gonna go sit.

Well, now, class, I know all of your
names. I think you should know my name,

too.

Angela Bowers.

Is she a great teacher or what?

Angela taught us all of that in just the
first half of the class.

What did she do in the second half? Walk
on water?

Hardy har har.

I'm telling you, Mom, she's a great
teacher.

Well, I know where she gets it. After
all, I've taught a few old dogs some new

tricks myself.

All right, all right. Who among you can
tell me the five most important rules

when making a TV commercial?

Darn! And I knew them only yesterday.

Good morning. Good morning.

Very cute.

Hey, Angela, check this out.

I give my family fiber puffs every
morning to get them going. Huh? Huh?

identification, personal endorsement.
Rules two and three.

Very good, Tony.

I hate these things.

That's why we have advertising to make
you think you like them.

Mona, Mona, Mona.

Commercials are the cornerstone of the
free market economy.

And they give you time to go to the
bathroom when you're watching TV.

Oh, that's why nobody watches public
television.

You come up with an idea for your
assignment yet?

Homework?

You got homework on the first day?

Boy, his teacher must be a real battle
-axe. I am having each student make a

commercial for a laundry detergent.
Yeah, and I got a great idea. Let me

you, nobody's going to the bathroom
doing my commercials.

Let's hear it. I'll give you some
pointers. Oh, no. No, no thanks, Angela.

want it to be a surprise.

Oh, Tony, there's more to making a good
commercial than you might think. I just

want to help you. Well, tell you the
truth, Angela. You already have. You're

inspiration.

And I love, I love the way you care
about your students.

Did I tell you guys what kind of great
teacher she is? Yes!

Oh, isn't this great?

Me and you doing our homework together.

Yeah,

Dad. I'll color your storyboard if you
read Silas Marner.

Are you trying to say this is easy? You
try staying inside these lines.

Tony, you should have seen your teacher
in action today.

I sold a $20 million campaign, and I did
it in 20 minutes. Whoa,

a mil a minute.

Way to go.

And with all the art directors,
copywriters, and creative geniuses on my

who do you think came up with the
winning idea?

Me. Of course you. Of course you did.
Let me see. Let me see. I love the

excitement of advertising.

Ta -da.

It's cute.

Cute?

It's bold.

It's dynamic. It's innovative.

Yeah, yeah. It's just not as bold,
dynamic, or innovative as mine.

Well, I can't wait to see yours.

Oh, not just yet, not just yet. But it's
going to knock your socks off, right,

Sam? Yeah.

Made me want to drop a load into the
washer.

Tony, come on. I showed you mine. Why
don't you show me yours?

Angela, are you still playing that game?

Can I be the nurse?

Not now.

Mother! Now, Tony, all the other
students have shown me their storyboard.

seem to want my help. Yeah, well, all
the other students ain't got this.

Ah, brilliant.

Mona. Oh, even better.

Tony, you seem to forget that I'm going
to be grading you on this. Oh, hey, no

problem there, Angela. We're talking
straight -A city.

Well,

students, tonight's the night we've all
been waiting for.

Tonight we're going to view the
commercials of the advertising

future.

Oh, I feel like I'm on Star Search.

Who would like to be first?

Mr. Geisel.

This is going to be a tough act to
follow. Sure, sure, sure.

As I discussed with Mrs. Bauer, I
decided to go with a celebrity

But who?

I wanted someone...

Fresh. Someone with integrity.

Someone who you haven't seen on
commercials before.

Mrs. Bauer, I think you'll find my
selection quite effective.

When does this guy come up for air?

Hello.

I'm Princess Di.

When my Charlies had a rough day on
the...

all of his riding togs in Buckingham
soap.

It also does wonders for the heir
apparent's diapers.

So, to make your whole family feel like
royalty, use Buckingham soap.

I do.

Beat that, Miss Ellie.

My sleep.

Bradley, that was a wonderful example of
humor in advertising. It was really

very funny.

It wasn't supposed to be.

Well, never can tell with the British,
can you?

Any comments from the class?

I didn't know Princess Di did her own
laundry.

Bradley, we'll come back to this later,
all right?

Now let's move on. Mr. Maselli, I
believe you're next. All right. Hey,

you've seen the rest.

Princess Di.

Now get ready to see the best.

Everybody got a good seat?

You, you look a little short. You want
to move to the first row? Would you just

play the damn tape?

I can't wait to see it, can you?

In my line of work, the right detergent
is very important.

Boy, you really fight dirty.

Yeah, I do, but when I want to come
clean and get rid of that grounding,

I wash my tainties and bouncy clips with
the detergent of the champion.

If you don't launch me, that's for real.

Thank you, thank you, thank you, thank
you, thank you, but I can't take all the

credit. I gotta thank Jungle Jane and
Greedy Gertie.

And don't forget my inspiration, Angela
Bauer.

I inspired that?

So, what did you think? Was it great or
was it great?

Well, it was very graphic.

Graphic. Graphic, huh?

Graphic is good. Not always.

Well, it was this time.

So, what's my grade? Now, I need a
little while to think about it. Please

down. Oh, but Angela.

Tony, don't push me on this. Angela,
it's my grade. I earned it. It's

Offensive? Yes, it's offensive.

It's the most offensive television
commercial I have ever seen.

Are you saying it's not an A?

An A?

An A?

It's an F.

An F.

As in flunk, fail, phooey.

But you're going to grade on a curve,
right?

Tony, I knew it wasn't a good idea for
you to take the class.

I'll talk to the school about
reimbursing you. Oh, hey, yo.

Oh, wait.

I ain't dropping that class.

I may be a failure, but I'm no quitter.

Angela, you shouldn't have flunked him
now. He'll never get into grad school.

Although he was impossible.

He disrupted my entire class.

He showed the most offensive piece of
junk that anybody's ever seen, and then

strutted around the room like he was
Francis Ford Coppola.

Our Tony, overconfident?

Then I tried to tell him what was wrong
with the commercial very gently.

Oh, you mean like it being the most
offensive piece of junk you've ever

Well, it really was, Mother.

So what you're saying is you tore his
work apart, you humiliated him in front

the class, and you shattered his ego.

Well, if he can't take a little
constructive criticism.

Well, that's why he's taking the class,
isn't it? No, Angela, he took the class

because of you.

He wanted to impress you, and he wanted
to make you proud.

Really? Yes.

He worked very hard on his project. I
know he did, and there are some very

things about it. Well, did you tell him
that?

Well, no.

But he just makes me so mad.

He just won't listen.

That's because he cares too much what
you think about him.

Unless, of course, you don't think he's
wonderful. Then he doesn't want to hear

about it.

Mother, how am I going to get through to
him?

Well, you're the teacher. Hit him with a
ruler.

Oh, Angela, he's just another student.

No, he's not. He's not just another
student.

He's Tony.

And I expected more from him.

More than half -naked women covered in
mud degrading themselves.

It was awful. Offensive?

It was disgusting.

It deserved an F.

Mother, it deserved lower than an F. It
deserved a G!

Well, Princess Di liked it.

And now I'd like to introduce to you the
speaker for this evening, Mr. Jeremy

Iken. He is the vice president in charge
of advertising for Sunshine Laundry

Detergent. Soap is my life.

He's looked at your commercials and he
has agreed to give you an objective

opinion. We are very lucky to have him.
Not only is he a good friend of mine, he

is the man who pioneered the dripless
spout.

I'm not going to take her again next
quarter.

And now, without further ado, I'd like
to turn the podium over to Jeremy.

Soap.

Everybody needs it, but how do you sell
it?

Well, this woman you'd see before you
could sell cold water detergent to an

Eskimo.

Thank you, Jeremy.

But the question is, can you?

I'm sure you've all heard there are five
rules of advertising.

I know them. Forget them.

There's just one rule I go on.

Guts. Let me write that down for you.

Wonder who could have done that.

Sorry, Jeremy.

Speaking about guts. That's right.

I've been looking at some of your
commercials, and quite frankly, my gut

that some of them stank.

Oh, Jeremy, they're just students.

Well, you're right, Angela, but selling
soap is a dirty business.

The American consumer isn't going to buy
detergent from some guy wearing a

tiara. I don't care who he says he is.

Hey, hey, you should have taken origami.

And one of you had the audacity to put a
couple of half -naked women in mud.

Jeremy, please.

And it is that kind of audacity that
sells soap.

It is.

Where's Miss Sally?

Your bouncy flakes commercial had me in
a lather.

Come on up here, Miss Sally. I want to
shake your hand.

Hey, see that, Angela?

He liked my commercial. And he's the guy
that pioneered the dripless spout.

Well, I agree, Jeremy.

It was very imaginative in a muddy sort
of way. Yeah?

Then why'd you give me an F?

An F?

Yeah, you know, like in fail, flunk,
fooey.

I gave you an F because your commercial
had one very serious flaw.

Now, can somebody tell us what that was?

I know. I know. Mr. Maselli. Hey, hey,
I'm with him, remember? I liked it.

What would make you buy soap?

Buy the truckload.

What about you, Jeremy?

Well, actually, I don't buy the soap in
my family. My wife does.

That's very interesting.

Because in my household, the pig -headed
male housekeeper buys the laundry

detergent. You have a male housekeeper?

Certainly. Watch it, pal.

Interesting. Unusual. Very today.

So if women are the ones who are buying
the soap, what would that mean, Mr.

Maselli?

That would mean my commercial stank.

I mean, I forgot rule number five.

Know your target audience.

Thank you, Your Highness.

And if women are my target audience,
they probably wouldn't like to mud

as much as I do.

Ooh, I hate it when I'm wrong.

I hate it even more when you're right.

Thank you, Tony. I accept your
apologies. Tony,

one more thing.

Your commercial wasn't the most
offensive piece of junk I've ever seen.

I know you liked it. I know you liked
it. Sit down, Mr. Maselli. Yes, ma 'am.

All right, then.

Now that we have cleared the air...

Does

this belong to someone?

I made you some tea and those yummy
cookies you like.

Thank you, Tony.

Oh, gee, what are you doing?

Doing the grades?

Yep, I just got to Miss Ellie. Isn't
that a coincidence?

Well, might I ask any changes?

Yes, Tony, in light of your new
understanding of advertising, I have

change your grade.

I knew those cookies would get to you.

To a C.

A C?

Angela, I made those cookies from
scratch.

We did have a slight behavior problem,
didn't we?

Aw, rat.

All right, Tony.

I will forget about the airplane and the
whoopee cushion and battle axe bower

and grade you just on the merits of your
commercial, which means a B.

If you promise me that there will be no
more childish pranks.

Deal? Deal.