All language subtitles for the.elon.musk.show.s01e02

If you had to describe Elon to
alien, how would you describe him?

Well, I think of
Elon as the alien...

Meets your fellow
countrymen. No.

I'd say Elon is almost
the most human, human.

He could kind of see the way
the world was going in a way I just,

I just did not understand.

TESLA LIVE

Elon Musk is the richest
man who has ever lived

but says he doesn't own a house.

He's different than
a lot of other people.

It truly embodies big
thinking and risk taking.

With a few taps from his fingers,
Global Markets can crash and soar.

CEO Elon Musk creating
chaos with a single tweet.

Bizarre shook confidence.

He is creating a chip that
can be put into our brains.

And right now, he's building Rockets
that could take a 100 people to Mars.

His power and wealth...

continue to grow.

No one on earth is doing
more to change the world.

-Come on over man.
-Why would you want to talk to me?

Because you are the dude
my friend. You are the dude.

THIS IS ELON MUSK'S STORY

He's done things that
no other country can do.

-It's quite magnificent. Yes.
-You're mum and greatest champion.

EX-WIVES FAMILY FRIENDS ENEMIES

He's so dangerous.
Completely, totally irresponsible.

It's not as much fun
being me as you think.

I'm not sure I want to be me.

SHOULD WE CELEBRATE
HIS ACHIEVEMENTS?

It seems strange to be handing
it all over to private enterprise,

but I guess I'm kind
of stuck in the past.

OR BE FRIGHTENED BY HIS POWER?

-Unstable, Reckless.
-I'm just being me.

THE ELON MUSK SHOW

We used up all 100 million.
And there was big recession.

I had to invest everything.

Why did you want to take the risks
in businesses that you've gone in to.

Have to say at
times I've wondered.

But like, creating a company
is almost like having a child.

So it's like, how do you say
your child should not have food?

You have to feed and nurse it,
take care of it, even if it ruins you.

Yeah.

There wasn't tough
times in the end of 2008.

How did you get through
that period of crisis?

-Can we just break for a second.
-Of course.

Man, I sure hope it was worth
it. Sure hope it was worth it.

2009

In 2009, Elon Musk is a
bruised and weary man.

The father of five has invested all
of his money in his two companies,

SpaceX making Rockets
and Tesla Electric Cars.

Running a company
does have its drawbacks.

Friend of mine has good phrase,

it's like eating glass
and staring into abyss.

-And you agree with that?
-Yeah.

And if you don't eat the glass,
you're not going to be successful.

This is Elon.

Tesla narrowly scraped through
last year's global financial crisis.

And now Elon has a
new car, the Model S,

that he hopes will be the first
mass produced electric car in history.

Again, thanks for coming here.

I think it would be pretty
exciting what we're about to unveil.

Somebody kick
me that flashlight.

I really believe that the
sedan is absolute vaporware.

There is no way Tesla
has the cash on hand

in order to be able to
develop their sedan.

This is first mass
manufactured electric car.

This is something that is...

They've got
prototype they'll show

and they're gonna
start taking deposits,

which I find just an
amazing act of God.

It's been a very,
very high workload.

And between SpaceX,
Tesla and kids that

there's just really not
enough time in the day.

So not enough
time to sleep and...

It was really awful.

He plowed his money
into Tesla and SpaceX.

He was under incredible stress.

I was worried he was
going to have heart attack.

I kept thinking, God, I've
just got to keep this guy alive.

The honest answer is I'm not
looking forward to the party tonight.

All night long
I'll be selling cars

for five hours after selling
cars for five hours before that.

It won't be fun for me.

It was one of the
bad Christmases.

He'd forgotten to get
me a Christmas present.

We were in Boulder, Colorado.
There's loads and loads of snow.

And we were in
bed and he said, I do.

It is not that I don't love
you. I do really love you.

It's like, my brain is exploding.
I was like, no, I know, it's fine.

And he sort of got up in the
middle of the night and disappeared.

I was like, where's, where's he gone?
And he came back two hours later,

and he'd gone outside in
his t-shirt and shorts barefoot.

And he'd gone and, like, dug
through the snow and picked flowers

for, like, he'd walked
all over Boulder

and, like, came back with a
little bouquet of picked flowers.

I just wanted to show
you how much I loved you.

He was very supportive
of me having a career.

I had to come back and do St
Trinian's 2 and was the first time

we'd been apart and he sent two
lorry loads of flowers to set for me.

He'd also found out from production
that the name of every woman on set,

he'd sent them flowers,
champagne and chocolates.

Then when he came to visit,
everyone was like, "Oh, hi."

Talulah can I get a
quick picture please?

Talulah sign the card here.

At the premiere he came along,
he was holding my umbrella

for me while I was doing signings.
No one knew who Elon was.

Talulah.

He was very sweet and
lovely and very supportive.

Two years after meeting Talulah,

Elon's divorce from the mother
of his five children comes through.

I wanted to get married in UK and
Elon said, you know, it's up to you.

I wanted a religious ceremony.
Elon went along with it.

We just had a really good
fun. I love Fred Astaire.

I introduced Elon
to Astaire movies,

and Elon got very
into Fred Astaire,

he admired his sort
of technical proficiency.

On the morning of the wedding, I
got him a top hat and cane as a joke

I said "Is there anything you
would like at the wedding?"

That's important to you?

He said, "Yes, I would like
there to be hovercraft and eels."

"My hovercraft is full of eels."

So we had hovercraft
and eels at our wedding.

After the wedding, we
went to Paris on honeymoon

couldn't be a long honeymoon,
obviously, because of work.

We managed a couple of days
in Paris and some meetings there.

But yeah, it was
lovely, really nice.

Elon and Talulah are
building a new life together.

But there's a major problem.

Court documents
from Elon's divorce

show that for months he's been
using emergency loans from friends

to pay for his divorce
costs and living expenses.

A year after promising the world's
first mass produced all electric car,

Tesla has so far only
made a few prototypes.

And has neither the factory
or the staff to produce the cars.

Elon decides to gamble.

2010

For the first time in 50 years,

a car company is being floated
on the US Stock Exchange.

If the stocks do well, Elon will have
the money to ramp up production.

He'll know his fate
by the Closing Bell.

Tesla Motors, they're making
their debut on the Nasdaq today.

Now, the company has yet to make
a profit, even for a single quarter.

This company has
yet to make a dime.

It has lost 290 million dollars.

Tesla to sell. You don't
want to own the stock.

You don't want to Waste it.
You shouldn't rent darn thing.

Elon was pretty
stressed out that day.

You could see it on his face
that he was under some pressure,

worried about how it's
going to come together.

Elon huge day for Tesla,
the company going public.

Like many Start-Up
companies you lose money.

The company has lost
about 260 million dollars

since its inception.
You're going public.

You want the public
to invest in Tesla.

We were this car
company that had no money

that was, you know, making
this crazy car in Silicon Valley

and without any
automotive experts.

So, everyone was like,
they're never going to make it.

What they do? We weren't
close to being household name.

There was definite risk.

There's no place to charge this
stupid thing right now. You have to.

That's the least of them.

How you begin mass production?
You have an electric vehicle.

You're guaranteeing
this'll be built

and you can get
production ramped up on it

in auto industry, a lot of people
are saying not going to happen.

I think people at this point ought
to be a little bit more optimistic

about the future of Tesla.

WE'RE IN SIGNIFICANT
EXPANSION MODE

I remember the energy kind
of in the studio right before

they rang the bell. I
mean, it was palpable.

Big losses on Wall Street
as we've been reporting.

It's the same for just about any US
stock you care to name except one.

It's a result that almost
no one saw coming.

The shares go stratospheric,

valuing the company at
two point two billion dollars.

TESLA

At the end of the day,

Elon's own stake in the company
is worth 650 million dollars.

Tesla has always
been the problem child.

I suppose all sort of intensity of,
you know, it's us against the world.

We're about to die any second.

We had a lot of bloggers
maintaining a Tesla death-watch.

Day by day count of how
long before Tesla would die.

Tesla has this cool factor

that a lot of car companies
out there just don't have.

Flush with a new cash
injection, Elon gets to work.

Well, we have a very big sign.

He buys a factory in Fremont,
California, for 42 million dollars.

It has the capacity to
mass produce the Model S,

but Elon needs someone to
help sell his electric dreams

to petrol obsessed America.

George Blankenship, GEORGE.

Blankenship, BLANKENSHIP.

He chooses the man
Steve Jobs trusted

to launch the Apple
Stores across the globe.

I retired from Apple, and I
started getting these emails.

"George, Elon Musk would like
to speak to you. Give me a call."

Delete. I mean, I
assumed this was junk mail.

Elon got on the phone
and we started chatting.

"Want to come work for
the company" I've retired,

I need to spend time
with my wife, kids and stuff.

He said, come on,
come out to L.A.,

met with Elon, and I
thought he was special.

He asked me, you know, if you were
going to bring Tesla EVs to market.

I said I'd do it
just like Apple.

There's education thing we
had to go through at Apple

and there's going to be education
thing we'll have to do with EV

is how much it costs to
charge and how do I charge it?

And there's all these
questions out there.

The Roadster was
proof of concept,

but the Model S was the first car
that was really meant for people

to drive like a regular car.

We talked to people about
the car to show it to them,

and they'd say, "How
do I get one of these?"

With straight face, we would
look them in the eye, we would say,

Well, give me
5,000 dollars today

and I'll give you a car
in a couple of years.

They go "what?" We'd go
"You give me a 5,000 dollar

deposit today, we'll send
you car in a couple of years."

And they'd go "You're
kidding." No, no.

We'll give you a
reservation number.

And unless you want
one of the first 1000.

If you want one of first 1000,

you give me 40,000 dollars today

I'll send you car in
a couple of years.

And people did it.

Elon has sold his customers
a vision of the future.

-It looks really amazing in the pictures.
-Green, fast. Sleek.

Completely away from gas.

I decided you got to put your money
where your mouth is and support it.

Under George W bush.

The American government had
also bought into Elon's future plans.

In late 2008, Nasa granted
Elon's rocket company Space X,

a one point six billion dollar
contract to take over the duties

of the retiring space shuttle.

It was incredible.

And then Obama got elected.

It was a sort of amazing
moment in history.

And so we, we sat on the
stage for his inauguration.

Thing I do remember is Elon
hadn't appropriately packed,

and it started snowing and he had
to borrow the driver's coat and hat

because otherwise he
would have frozen to death.

I was like, shall I just pack
for you when we go on trips?

He was, okay. Good idea.

Preserve, protect and defend the
Constitution of the United States.

Preserve, protect and
defend Constitution of the U.S.

-So help you God.
-So help me God.

Congratulations, Mr. President.

Today I'd like to talk about
the next chapter in the story,

not just to continue on the same
path we want to leap into the future.

Bottom line is, nobody
is more committed

to manned spaceflight than I am.

But we've got to
do it in a smart way.

Governments are just
really bad at cost efficiency.

They tend to do things
expensively and inefficiently.

People in Washington, driven
less by vision than by politics,

have neglected NASA's mission
in space exploration in 21st century.

-Do you consider yourself a visionary?
-I suppose.

I suppose I would
be a visionary, yeah.

I think the reality of being
president is that you're

like the captain of a very huge
ship and have a small rudder.

You know, I'm generally a fan of
like minimal government interference.

Like the government should be
kind of the referee but not the player.

And there shouldn't
be too many referees.

Are there some
pitfalls and some risks?

It seems like you're
creating intellectual material

wouldn't be good,
maybe in wrong hands.

As far as being able to go
send something up into space

is there resistance
from government?

No, government is US
government is our primary customer.

Nasa, they took a risk. We were
a small company, very unproven.

They're like, I don't
know, 300 people maybe.

We went from like
launching a small rocket

to working on the
transportation system

to the International
Space Station.

Jumping into this huge
responsibility was a major step.

You know, suddenly
in the big league.

With the retirement of
the last ever space shuttle,

the US Government is
now reliant on SpaceX

to make good its promise to
resupply the international space station.

The young start-up
has to upscale fast.

I jokingly describe myself as
the Pied Piper of super nerds.

My role is essentially to go find
people a 1000 times smarter than me.

Get them excited about
solving a really hard problem.

One of the ways we explained
what SpaceX culture was,

and this was in order
to be honest with people.

SpaceX, special forces
we take on missions

that others deem impossible.

This will be the hardest thing
you will ever do in your life.

It is the kind of personality
that wants to be a Navy SEAL.

The engineering
equivalent of that.

It will be bruising and punishing
and uncomfortable every day.

Growth is rarely comfortable.

If you are comfortable. You
are probably not growing.

To work for Elon is to be comfortable
in a constant state of discomfort.

He has 10,000 times more what
the average person has streaming

through their brain
any given time.

Our ability to think about
and analyze a problem

is nothing compared
to how his brain works.

MR.MUSK

Elon aspires to be like the greatest
engineer in the history of the world.

He does have the cognitive
horsepower of the geniuses

that we have seen
come before us.

-But he's not Einstein, is he?
-I think he is smarter than Einstein.

But then there's another company

that's focused on cancer, kind
of more of a near term thing.

I think that'll be key things
to solving a lot of diseases

which is to just
basically write a program

that destroys the
disease and then dis-code.

-It's just code.
-Yeah, its just software.

As well as rockets and cars.
Elon's interests are growing.

Elon starts tweeting about his
interests in artificial intelligence,

something he refers to
as summoning the demon.

We're building progressively
greater intelligence

and the percentage of intelligence
that is not human is increasing.

Eventually we will represent very
small percentage of intelligence.

2012

It's launch day.

Ten years after
SpaceX was founded,

the company is operating
on the world stage.

Perfect launch must lead to a precise
deployment of the dragon capsule,

which will then dock autonomously
with the international space station.

I was the launch chief engineer.

My job was to make
sure everything goes right.

T minus one minute. The flight
computers in control the vehicle.

A rocket is a risky product.

You just got to keep
your nerves and you got to.

You got to basically do
your job and then trust.

Trust your data and trust
your tests. Trust your work.

T minus 30 seconds.

We're going to launch our Dragon
spaceship on a Falcon nine rocket.

Dragon will maneuver
to the space station,

figure out the position
and orientation,

and go through series of steps
where it gets closer and closer

to the space station
and eventually docks.

There's lot that could go
wrong. I mean, really lot.

I cannot emphasize that enough.
This mission may not succeed.

Five, four, three,
two, one, zero.

Falcon 9 has cleared the tower.

You have to remember, rocket
is like essentially a miracle.

Eighty thousand custom components.
One wire, one millimeter off.

Anything off by the smallest
margin. And you are done.

The launch of the
SpaceX Falcon 9 rocket

as NASA turns to
the private sector

to resupply the
international space station.

Only four governments in the
world, have the capability of doing

what SpaceX is
attempting to accomplish.

It seems strange to be handing
it all over to private enterprise,

but I guess I'm kind
of stuck in the past?

For a rocket mission.
Everything is over in 10 minutes.

You see the satellite being deployed
and you can head to the party.

Not true for Dragon.

A rendezvous is one of the
trickiest maneuvers in space

to bring together two spacecraft
going five miles a second.

Initiating the capture of
the Dragon. Standing by.

Copy. Confirm.

When Dragon docks
with a space station.

First it gets
grappled by the arm.

Then it gets moved
over to a berthing port.

And then that port
has to be actually fitting

whatever we have
on the Dragon side.

And you never have
chance to actually check that.

Hardware is on
the space station.

First time you do this is
when you do the first mission

and you just hope this all
works at the end of the day.

Official Hatch opening time
for Space X Dragon spacecraft.

4:53 p.m central time.

We also got a little
dessert, just like you said.

Got a little ice cream.

THE PRESEIDENT JUST
CALLED TO SAY CONGRATS.

CALLER ID WAS BLOCKED, I
THOUGHT IT'S TELEMARKETER

I have big hand
for friends at NASA

who helped make
this happen, guys.

The mission is a
complete success,

but some established
aerospace figures aren't happy.

SpaceX's lack of experience
bothers some NASA's legends

like Apollo astronauts Neil
Armstrong and Gene Cernan.

Welcome, Mr. Neil Armstrong
as commander of Apollo 11.

NASA HUMAN SPACE FLIGHT PROGRAMS

Turn the button on.

-It's turned on. How about that?
-That's good.

With regard to President
Obama's 2010 plan,

I have yet to find
a person in NASA,

the Defense Department, the
Air Force, the National Academies,

industry or academia

that had any knowledge of the
plan prior to its announcement.

I support the
encouragement of newcomers

toward their goal of
lower cost access to space.

But having cut my teeth in
rockets more than 50 years ago.

I am not confident.

Now is the time for
wiser heads in Congress

of the United States to prevail.

Now is time to overrule

this administration's
pledge to mediocrity.

Folks who propose
such a limited architecture

do not yet know
what they don't know.

There are people who say about you
you don't know what you don't know.

How can anyone know
what they don't know?

When critics say
you can't do this

your answer to them is...
-We've done it.

Neil, Jim Lovell and I have
come to a unanimous conclusion

that this is, in fact, a blueprint
for a mission to nowhere.

You know, there are American
heroes who don't like this idea.

And I wonder what
you think of that.

I was very sad to see that
because those guys are, yeah.

Those guys are heroes of
mine. So, it's really tough.

I wish they would come and visit

and see the hard work
that we're doing here.

And I think that would
change their mind.

They inspired you
to do this, didn't they?

Yes.

And to see them casting
stones in your direction.

60 MINUTES OVERTIME

It's difficult.

He's has a kind of
innocence to him.

What I mean by that is that
he feels with incredible purity,

the emotion he is feeling at the
time, whatever that emotion is.

He feels things
very, very deeply.

So, I've heard it said that
he's cold and emotionless

and that could not be
further from the truth.

He is the most
emotional person I know.

One of the things I remember
really early on is we were,

we'd gone to the cinema

and we were watching some comedy
and Elon found the film so funny

that he literally fell on the
floor and was like rolling around,

holding his tummy, laughing,

everyone was looking at us

what the hell is going on there?

I was, "Come on,
get up off the floor."

But he was just enraptured
by what was on the screen.

And he was feeling
it. And he feels things.

And, if he feels
anger, you know it,

it's there, you know, anything.

He it's, it goes deep.

He told me all about
his childhood growing up.

I think his childhood
shapes him in a lot of ways.

I think he knows what it's
like to be bottom of the pack,

to be hurt by people that
you should be able to trust.

And obviously, I
think that leaves scars.

-You grew up in South Africa?
-Yeah.

I left when I was 17 by myself.

I had backpack of clothes,
suitcase of books. And that's it.

-Did you have a happy childhood?
-No, it was terrible.

-Are you serious?
-Yes.

Why was it terrible?

1969

I had this one guy who
would want to see me

and I had nothing else to
do. Then I would see him.

But he was very
insulting to people

and rude and I didn't really
like him that much. But then.

Otherwise, I just sat
at home, you know?

After a couple of years. My
brother banned him from seeing me.

For two years I didn't see him.

I graduated and went to live in
Cape Town and he came to visit me.

Just turned up with an engagement
ring and I said, I'll never wear it.

And he went back, told my
family I'd agreed to marry him,

which surprised my family

because they didn't know I
was seeing him and I wasn't.

And then I just got this telegram
from my parents. Congratulations.

The wedding
arrangements are made.

The invites are out, and
800 people are coming.

I called him. "What do you
mean, I'm marrying you?"

And he said, I will change
when we get married

then I'll be kinder and nicer,

I'm just aggressive
because you won't marry me.

So, I did believe him

and then fell pregnant
on honeymoon.

Then the abuse
started right away,

beating me up if I
didn't do as I was told.

I came back from honeymoon,
bruised and pregnant,

and then I didn't want
my family to know.

So, then you just put up with
it because you have no choice.

Elon while he was a little boy.

He grew up in a
very violent home.

For example, when I
always had to drive the car

and he would be punching me
and Elon would be between the seats

hitting his father to
stop him punching me.

When he would be at
home and punching me.

Kimbal and Tosca
would be crying in corner

because they were babies. Elon
was five. Kimbal four. Tosca three.

Elon would be hitting his
dad at the back of his legs

and then when he
was eight, we left.

My father has serious issues.

Okay, well, so you didn't
have a happy childhood.

His father Errol denies all the
allegations of domestic abuse.

After two years, Elon said he
wanted to go and live with his father.

And that made me
very sad, very sad

because I didn't see why
he would wanted to do that.

His father had the
Encyclopedia Britannica.

I couldn't afford books.

He'd read everything
in the library in Durban,

so he had the opportunity to actually
read the whole encyclopaedias.

I could call him any time and ask
him any subject, anything in the world.

I know you were bullied
at school, had difficult...

I was beaten to death.
If you call that bullied.

He was shy and awkward at
school. Elon didn't have many friends.

Pupils at Elon's school
saw him as strange,

and he was systematically
bullied for years.

A gang beat up his best friend,

making him agree never
to hang around with Elon.

On one occasion, Elon was
pushed down a flight of stairs

and beaten violently,

leaving him in a
hospital for weeks.

It's no surprise
then that as an adult,

he's a fighter determined to
succeed and prove everyone wrong.

All right. It is now time. It is the
moment we've been waiting for.

For a long time.

Time to deliver Model S.

Delivery of model S.

We decided that we
should make an event of this.

I was sort of M.C. I got
the opportunity to be the MC

and I came out and I
sort of fired up the crowd.

There are a lot of people who
said this day would never come

we did it!

The person who is going to drive us
to have best car in the solar system.

Ladies and gentlemen,
Mr. Elon Musk.

What the Model S is fundamentally
about is that an electric car

can, in fact be the
best car in the world.

Time to start
delivering Model S.

Let's give Jeff his car keys.

Thank you.

Let him go!

The pr drive for the
Model S is up and running,

but manufacturing is slow,

the cars need to be rolling off
production line in their 1000s.

-So far, tesla has made 10.
-One, two, three, TESLA!

The hype is bolstered by the Model
S becoming the first ever electric car

to win the industry's
prestigious car of the year award.

Despite the chasm between
hype and economic reality,

Elon makes a bold
claim to investors.

Just a couple of
questions. The first one is,

how confident are you that you are
moving in the right direction there?

I really feel that that
Tesla has turned a corner.

We're very confident of achieving
a small profit in the first quarter.

Elon tweeted Tesla will
be profitable in Q1 2013.

Shall we talk about this?

In the first quarter, we expect to
produce and deliver almost 5000 cars.

We had to deliver 4750 cars.

In Q2 of 2012, we
delivered 12 cars.

People will view this
as a turning point in time

when an electric car company
became a truly viable company.

I think that's how this period
will be looked at in in the future.

He asked us to do the impossible,
but he modelled that himself.

So, how are you going to tell the
hardest working man in the world

like, no, I can't get that done?

-Elon, good to see you.
-Good to see you.

-We're ready to walk over to factory.
-Walk over there.

Do you think you go quickly?

The faster we can accelerate
the advance the better will be.

But as you well know, it's
a fine line between growing

and meeting demand
and making sure that

you don't stumble along the way.

I have no doubt that we will
stumble, we have stumbled

no doubt we will
stumble in the future.

But yeah,

but we want to go
as fast as we can

without falling
totally flat on our face.

It was tough. I mean,
four hours of sleep a night,

my wife left and
went to Florida.

You know, she left around
the 15th of February.

She said, I can't watch you
anymore. It was the toughest month.

He assumed that we weren't
doing enough fast enough

to deliver enough
cars in Q1 of 2013.

Too little, too late. He kept
saying too little, too late.

There were moments when
he would definitely get upset.

You've heard of
him firing people?

Yes. All of that happened,
when Elon was behaving badly

I would kind of
liken it to a toddler.

That was having a tantrum about
something or upset about something.

My desk is in factory. It's
there. I can show you where it is.

He wants to take us by his desk.

He moved his desk
over to near my desk

so that he could watch what
was going on every single day.

I think it's important for a
leader to be at the front line.

My biggest challenge is
ramping up production.

What's that about?
Being in the factory

and understanding
where issues are.

And so, I went the very opposite
of being up in an ivory tower.

I want to be in the
middle of the battle.

And and so that means putting
my desk in the middle of the factory

so that's where it is.

It's a noticeably clean desk
with the exception of the award.

Yeah, I mean, it's got...

I guess it's got the Persians
award my sunglasses and coffee.

Yeah, this is my, it's my desk.

I think failure is bad.
I don't think it's good.

But if something's important
enough, then you do it.

Even though the
risk of failure is high.

If somebody wants
to start a company,

is they should bear in mind
that the most likely outcome is,

is that it's not going to work,

as they should only do
it if they feel that there,

they are really compelled
to do it, you know.

There were a number
of times I witnessed

Elon sleeping in the factory,

showing people how
important it is to be focussed on,

on finding a solution because if Elon
Musk can take the time to sleep there

and be there 24 hours a day.
Everyone else should make the time.

Factories ramping up, you
know, and they're building cars,

but it's going to be close.
Could they build enough?

We're halfway through the
quarter and we weren't making it.

We were not making it.
I'm really emotional, it hurts.

This was really a tough time.

And we started bringing
in people from Europe,

bringing people from all
over to help deliver cars.

The IT Team was washing cars.

Other departments
marketing was driving them

to the other end
of parking lot and...

I started an email trail to
Elon every night telling him,

here's how many we've
sold, how many have delivered

and how many we have deposits
on and here's where we stand.

And it didn't look good.
It did not look good.

He would I would send it to him at
11:30 and he respond back at 11:35.

And it just didn't look
good. And he let me know.

Then on the Tuesday,
the last week of the quarter,

I sent him one and I remember it

as if it was yesterday and
said, this looks promising.

And it was Saturday
at three o'clock.

We delivered the
4,750th car. Three o'clock.

We made 11 million dollars that
quarter. Put us over the hump.

Starting from 20
dollars to 90 dollars,

and Tesla became
a viable company.

I stood up on the desk like this,
called everybody around, and I said.

You guys have no
idea how impactful it is.

What you just did,
you can't understand it.

Well, what you just
did is monumental.

Not just for Tesla, but for what
we're going to do for mankind.

You should all feel extraordinary
sense of accomplishment.

We were a real company
on March 31st, 2013.

2014

Nineteen years after
starting his first company.

Elon Musk now has a net
worth of 11 billion dollars.

Tesla is starting to
become a household name

with mass market appeal.

And SpaceX has cornered
the lucrative market in launching

commercial
satellites into orbit.

But despite all
these achievements,

Elon Musk has always
dreamt of one ultimate goal.

If you look at things on
an historical timescale.

The multibillion-year
history of earth itself.

You can point to about half a dozen
major steps on the evolution of life,

single celled life, life moving
from the oceans to land,

mammals, consciousness.
Those are sort of like the big ones.

On that scale would fit the
extension of life to multiple planets.

But a critical element is
making reusable orbital craft.

In any mode of transport if
you had a reusable vehicle

or expendable vehicle, it would
be a night and day difference.

How many people would have
driven here if the car was single use?

Yeah. We've got this
weird situation in space

where vehicles can
only be used once.

If you want a return journey
you have to tow one behind you.

So the huge breakthrough
that SpaceX aspires to achieve.

This is a very difficult thing,

is to make a fully reusable
orbital launch vehicle.

Space X is fundamentally a
vehicle to make a thriving future

for humanity in space possible.

You cannot do that with
200 million dollar rockets.

That is the equivalent
of buying a yacht,

sailing it from here to France,
and then essentially setting it on fire.

That makes no sense.

After each supply trip to
the international space station

SpaceX attempt to land their rockets
safely so they can be used again.

You're one of the CEOs of
SpaceX and I'm incredibly excited.

You're the CEO? Well, I'm sorry.

Your goal is to try to land the
Falcon rocket on a barge at sea

so you can reuse a ship?
-If it's got engines, it's a ship.

We have a footage of
this is the last attempt,

I think, to land rocket after it
successfully delivered a payload.

Here it goes. Come
on, baby. You can do it.

It broke a leg on landing.

It broke more than that.

We're looking at data, need
to analyze what happened.

It's certainly it needs more work
and the next couple of missions.

So far,

many of SpaceX's attempts to
land the Falcon rocket have failed.

Lift off on the SpaceX
Falcon 9 rocket.

On the next trip to the space
station, there's a bigger problem.

We have important
payload on board.

We have a docking
adaptor for the space station.

We had a space
spacesuit on there.

And food and water and oxygen, all
the things that the astronauts need.

Their survival depends on you.

Vehicle on course, on track.

And I had my head down. I
was launch chief engineer.

I was looking at the data
and I look at the video data.

At 137 seconds. Suddenly
the rocket disappears.

I look up, and
the rocket is gone.

And I was thinking,
where did it go?

And then we see these, these
metal pieces raining down.

And it was clear it
exploded or fell apart in flight.

Caught by surprise while on a
break, Elon speaks to the press.

Elon, can you talk for a second?

What are your thoughts on--

Sorry, I can't like to
comment anything.

Our goal is to have the
most reliable rocket ever,

because this is gonna be launching
astronauts in couple of years.

So, it needs to be
super, super reliable.

-All right.
-Thank you.

The failure of the 9th rocket
launch is a setback for SpaceX,

but more damaging for Elon
are the stories around tesla.

Madre!

Bad news for Tesla motors.
It's target of federal investigation

why two of company's Model S
vehicles have caught fire this year.

A small number of tesla car fires
has a large effect on a company

trying to appeal to a
global marketplace.

My kids'll be in the car.
Friends'll be in the car.

You guys will be in the car.
We care about making sure

this is the safest
vehicle in the world.

Driver hit a concrete wall.

Nobody was hurt. But what is
getting hurt are Tesla shares.

They've shed about 12
percent since yesterday,

dragging Tesla's market cap
down by about three billion dollars.

Elon goes on the
offensive to defend tesla.

Three fires in
these Tesla vehicles

with the most recent
one in the past week.

The headlines are
extremely misleading.

In fact, if fire risk
is your concern,

you would have great
difficulty being in any better car

than the Model S.

-I don't know.
-Not true. That's common misperceptions.

How do you turn around
image of an electric car?

Our three non-injurious fires
got more national headlines

than a quarter million
deadly gasoline car fires.

That's mad. What
the heck is going on?

Are you quite thin
skinned about this stuff?

Well...

I really care about Tesla and
about the Model S and everything,

so it's hard to be
dispassionate about that.

You know, it's a lot of blood,
sweat and tears from a lot of people.

Frustrated the bad
press won't go away.

Elon repeatedly
takes to twitter.

GERMAN GOVT REVIEWS
TESLA MODEL S FIRES.

MODEL S CONSUMER REPORTS
CUSTOMER SATISFACTION 99/100

With five minutes of research,
you can get to the truth very quickly.

Six months after the
Falcon 9 explosion,

Elon is desperate
for a good news story.

Today SpaceX are trying to
safely land its reusable rocket.

A historic first step
towards the mission to Mars.

So far we only tried to land on
the ships. And then here we go.

It's the first launch
after this major anomaly

where we lose payload
on the way to space station.

That's first launch that
tries to land on land.

Count on we had
like certain issues

where we needed to make
decisions if this was good or not.

I wanted Elon to decide.
And, and he was thinking

and I just I know he was
thinking, and we'll come to a result.

I just want to remind him,
you got one minute left.

As calmly as possible.

We see it to the landing burn
and then we hear this boom.

And the boom coincides
with the rocket disappearing.

So we looked at screen
again and there's the rocket.

It was incredible. That was
one of the best days of my life.

I was truly thankful
for seeing first hand

that humanity can
do impossible things

and they are only impossible
until somebody pulls them off.

Elon is never satisfied, but
that is what makes him who he is.

I think he's an incredible
gift to the world.

He is arguably the best
leader on the face of the planet.

I would take the
bad with the good.

Because of you mess with recipe
you might mess with the magic.

His brain is fundamentally
more efficient.

There are times where
like, I might think I disagree,

but he's like, probably
thought it through in a way

that I haven't thought about
it. If he asked me to jump

I'm gonna ask him how high.

NEXT TIME

And this is just the beginning,
they're going to Mars.

Oh, no!

Got a new tweet from Elon Musk.

I am selling almost all physical
possessions, will own no house.

I think when Elon
Tweets, he just goes

with what's in his
mind at the moment.

Some I understand
and some I don't.

And he's described his
father as emotionally abusive.

My father has serious issues.

My name is Errol Graham
Musk. I'm, Elon's father.

TRANSLATOR
CREDIT Iyuno-SDI Group