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So the client experience begins from the first
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time someone lands on our website or Instagram
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or a Facebook page and often you know
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many of the people visiting these pages they're
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not going to become our clients but they
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do become walking billboards for us right we
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can still have an impact on these people
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and they can start talking about us to
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their friends or their photographer friends or whatnot
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so it's it's important that we don't take
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this lightly.
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So it's been very intentional that what we
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share on our website what we share on
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Instagram and what we share on Facebook is
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in line with what we value okay and
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I can't stress this enough it has to
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be in line with what we value as
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photographers.
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The alternative is just posting stuff that gets
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attention right and there has to be a
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little bit of a mix here especially with
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Instagram right because there's the photos that get
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us attention and the photos that generally get
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us attention are our eye candy portraits and
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as you know you've watched the rest of
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the course now you know that these these
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images aren't always really meaningful to us they
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don't really necessarily communicate what we value but
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they get us the attention.
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So we've got a very strict formula that
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we follow where for every portrait we post
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especially those big environmental ones with the little
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people for every portrait we post we post
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three to four moments okay and that's really
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important because we want to be attracting clients
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that value the same things that we value
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okay that's one of the reasons why we
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never post any detail shots you can scour
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through our website you can scour through every
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single blog post we've ever created and you
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will not find a picture of a dress
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hanging in a window or a picture of
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shoes sitting on a window sill right.
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Have we taken those shots?
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Sure we take those shots all the time
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we take them for our clients because they've
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requested them and we know that that they
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might want them for their album or they
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want might want them later on but they
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don't communicate what we value and more than
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anything what we need to remember is our
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website and our Instagram page and our Facebook
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page is not for our clients it's for
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our future clients right and this is easy
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for people to mix up and we'll talk
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about this quite a bit further on when
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we talk about the blog post and versus
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the slideshow that we make the clients but
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really important to know that what you post
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needs to be in line with what you
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value.
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Okay let's move on to the next module
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where we'll talk about what happens when we
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receive an inquiry.
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