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Now we're going to go into the entire
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client experience.
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So everything that happens between the first time
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someone lands on our website to the final
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delivery of images and everything in between.
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This cannot be underestimated.
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The experience that we give our clients is
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of utmost importance and from personal experiences that
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Lani and I have had at restaurants or
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experiences that we've invested in, I've realized that
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more than anything what we remember is the
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feeling, right?
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When we go into a really high-end
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restaurant, I mean of course I remember if
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the food tasted good but that's not what
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makes me want to go back to that
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restaurant.
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It's how I was treated.
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It's the little surprises that they provided along
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the way like the mousse bouche or the
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hidden little chocolate bombs in the dessert or
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whatever.
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So it's all about how we come out
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of that restaurant feeling as opposed to what
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we were tasting.
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And it's the same thing with our photography,
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right?
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We want our clients to feel a certain
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way not just as a result of looking
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at their photos but as a result of
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the experience that we give them.
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We want them to feel special.
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We want them to feel like they're our
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only clients and we put a lot of
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intention and effort into that.
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Now before we go much further, I do
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want to remind you that this is not
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a business-focused workshop.
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I don't feel like Lanny and I's systems
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and marketing is super strong.
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I feel like we could learn a lot
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in this area from other photographers and the
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way that we're doing things is not necessarily
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the right way but it's the way that's
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working for us and it has worked for
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us.
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So even though we don't consider this our
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strength, we're going to share our philosophy behind
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what we do, our approach, as well as
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all the ins and outs of our system.
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Now an extra little special thing we've got
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in this section is a branding specialist and
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that branding specialist happens to be my brother.
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His name is James.
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So we've got all this bonus content that
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he's provided about branding and he's helped Lanny
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and I with our branding as well.
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Many people think branding is just about your
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logo and your color palette and the way
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you design your website but your branding is
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so much bigger than that, right?
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It's the wording that you use in your
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emails.
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Well, it's actually the entire experience that you
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give your clients and so that's what we're
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going to dive into now.
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