All language subtitles for 11.01 - Week 11 Intro

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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:03,530 --> 00:00:06,490 Now we're going to go into the entire 2 00:00:06,490 --> 00:00:07,970 client experience. 3 00:00:08,310 --> 00:00:11,610 So everything that happens between the first time 4 00:00:11,610 --> 00:00:13,930 someone lands on our website to the final 5 00:00:13,930 --> 00:00:17,350 delivery of images and everything in between. 6 00:00:17,890 --> 00:00:20,010 This cannot be underestimated. 7 00:00:20,230 --> 00:00:21,970 The experience that we give our clients is 8 00:00:21,970 --> 00:00:25,830 of utmost importance and from personal experiences that 9 00:00:25,830 --> 00:00:28,230 Lani and I have had at restaurants or 10 00:00:28,230 --> 00:00:31,530 experiences that we've invested in, I've realized that 11 00:00:31,530 --> 00:00:34,390 more than anything what we remember is the 12 00:00:34,390 --> 00:00:35,930 feeling, right? 13 00:00:35,990 --> 00:00:38,150 When we go into a really high-end 14 00:00:38,150 --> 00:00:41,110 restaurant, I mean of course I remember if 15 00:00:41,110 --> 00:00:43,530 the food tasted good but that's not what 16 00:00:43,530 --> 00:00:44,870 makes me want to go back to that 17 00:00:44,870 --> 00:00:45,330 restaurant. 18 00:00:45,530 --> 00:00:47,210 It's how I was treated. 19 00:00:47,850 --> 00:00:51,290 It's the little surprises that they provided along 20 00:00:51,290 --> 00:00:54,150 the way like the mousse bouche or the 21 00:00:54,150 --> 00:00:58,510 hidden little chocolate bombs in the dessert or 22 00:00:58,510 --> 00:00:58,770 whatever. 23 00:00:58,770 --> 00:01:01,550 So it's all about how we come out 24 00:01:01,550 --> 00:01:04,269 of that restaurant feeling as opposed to what 25 00:01:04,269 --> 00:01:04,910 we were tasting. 26 00:01:05,150 --> 00:01:06,730 And it's the same thing with our photography, 27 00:01:07,130 --> 00:01:07,290 right? 28 00:01:07,370 --> 00:01:09,690 We want our clients to feel a certain 29 00:01:09,690 --> 00:01:11,730 way not just as a result of looking 30 00:01:11,730 --> 00:01:14,010 at their photos but as a result of 31 00:01:14,010 --> 00:01:15,290 the experience that we give them. 32 00:01:15,450 --> 00:01:16,610 We want them to feel special. 33 00:01:17,150 --> 00:01:18,930 We want them to feel like they're our 34 00:01:18,930 --> 00:01:22,470 only clients and we put a lot of 35 00:01:22,470 --> 00:01:23,930 intention and effort into that. 36 00:01:24,290 --> 00:01:26,710 Now before we go much further, I do 37 00:01:26,710 --> 00:01:28,470 want to remind you that this is not 38 00:01:28,470 --> 00:01:30,050 a business-focused workshop. 39 00:01:30,430 --> 00:01:32,730 I don't feel like Lanny and I's systems 40 00:01:32,730 --> 00:01:36,710 and marketing is super strong. 41 00:01:36,870 --> 00:01:38,410 I feel like we could learn a lot 42 00:01:38,410 --> 00:01:41,150 in this area from other photographers and the 43 00:01:41,150 --> 00:01:43,130 way that we're doing things is not necessarily 44 00:01:43,130 --> 00:01:45,090 the right way but it's the way that's 45 00:01:45,090 --> 00:01:47,690 working for us and it has worked for 46 00:01:47,690 --> 00:01:48,030 us. 47 00:01:48,390 --> 00:01:51,190 So even though we don't consider this our 48 00:01:51,190 --> 00:01:53,990 strength, we're going to share our philosophy behind 49 00:01:53,990 --> 00:01:56,170 what we do, our approach, as well as 50 00:01:56,170 --> 00:01:57,670 all the ins and outs of our system. 51 00:01:58,490 --> 00:02:00,710 Now an extra little special thing we've got 52 00:02:00,710 --> 00:02:03,430 in this section is a branding specialist and 53 00:02:03,430 --> 00:02:05,790 that branding specialist happens to be my brother. 54 00:02:06,070 --> 00:02:07,030 His name is James. 55 00:02:07,370 --> 00:02:09,669 So we've got all this bonus content that 56 00:02:09,669 --> 00:02:12,790 he's provided about branding and he's helped Lanny 57 00:02:12,790 --> 00:02:14,170 and I with our branding as well. 58 00:02:14,530 --> 00:02:17,170 Many people think branding is just about your 59 00:02:17,170 --> 00:02:19,450 logo and your color palette and the way 60 00:02:19,450 --> 00:02:21,750 you design your website but your branding is 61 00:02:21,750 --> 00:02:23,550 so much bigger than that, right? 62 00:02:23,550 --> 00:02:25,650 It's the wording that you use in your 63 00:02:25,650 --> 00:02:26,090 emails. 64 00:02:26,930 --> 00:02:30,890 Well, it's actually the entire experience that you 65 00:02:30,890 --> 00:02:32,810 give your clients and so that's what we're 66 00:02:32,810 --> 00:02:33,770 going to dive into now. 4628

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