Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated:
1
00:00:03,019 --> 00:00:04,760
All right, welcome back.
2
00:00:05,220 --> 00:00:08,300
So up until this point, we've shared the
3
00:00:08,300 --> 00:00:12,380
what, the why, the where, the when, and
4
00:00:12,380 --> 00:00:15,360
how of everything that happens at the wedding,
5
00:00:15,900 --> 00:00:16,420
right?
6
00:00:16,480 --> 00:00:19,000
That's the art and that's the craft.
7
00:00:19,300 --> 00:00:21,840
But remember how way back at the start
8
00:00:21,840 --> 00:00:23,760
of this course, we talked about how our
9
00:00:23,760 --> 00:00:27,440
success is essentially balanced upon three pillars, art,
10
00:00:28,120 --> 00:00:30,040
craft, and industry.
11
00:00:30,760 --> 00:00:33,000
So now that we've explored all the ins
12
00:00:33,000 --> 00:00:35,180
and outs of what happens during the wedding
13
00:00:35,180 --> 00:00:38,160
itself, it's time to dive into everything else.
14
00:00:38,680 --> 00:00:40,500
All the things that happened before the wedding
15
00:00:40,500 --> 00:00:43,000
and all the things that take place after
16
00:00:43,000 --> 00:00:43,400
the wedding.
17
00:00:43,800 --> 00:00:46,560
The industry pillar, which is no less of
18
00:00:46,560 --> 00:00:48,800
an art and a craft and it's no
19
00:00:48,800 --> 00:00:49,460
less important.
20
00:00:50,000 --> 00:00:51,700
This is about our very survival.
21
00:00:52,300 --> 00:00:54,480
So we're going to split the rest of
22
00:00:54,480 --> 00:00:57,020
everything else, which is a lot, up into
23
00:00:57,020 --> 00:00:57,780
three sections.
24
00:00:58,280 --> 00:01:00,860
So this week is going to be about
25
00:01:00,860 --> 00:01:03,680
how you present yourself to the world before
26
00:01:03,680 --> 00:01:06,700
anyone sends you a message, calls you, makes
27
00:01:06,700 --> 00:01:08,460
any sort of contact with you whatsoever.
28
00:01:08,880 --> 00:01:10,920
And then the second section will be all
29
00:01:10,920 --> 00:01:14,140
about our pre-wedding workflow and client experience.
30
00:01:14,400 --> 00:01:16,680
Everything that happens before the wedding.
31
00:01:17,160 --> 00:01:20,160
And then the next section will be all
32
00:01:20,160 --> 00:01:22,780
about our post-wedding workflow and client experience.
33
00:01:23,140 --> 00:01:25,240
Everything that happens after the wedding.
34
00:01:25,720 --> 00:01:27,660
Essentially what we're chatting about this week is
35
00:01:27,660 --> 00:01:28,260
your brand.
36
00:01:28,700 --> 00:01:30,160
And your brand is so much more than
37
00:01:30,160 --> 00:01:32,240
your logo and the way your website looks.
38
00:01:33,300 --> 00:01:34,420
It's the way you're perceived.
39
00:01:35,100 --> 00:01:37,860
It's the entire experience that you give your
40
00:01:37,860 --> 00:01:40,040
clients from the first time that they land
41
00:01:40,040 --> 00:01:42,780
on your website or Instagram page, to the
42
00:01:42,780 --> 00:01:44,700
way you act on their wedding day, to
43
00:01:44,700 --> 00:01:47,300
the final delivery of photos and everything that
44
00:01:47,300 --> 00:01:48,360
takes place in between.
45
00:01:48,580 --> 00:01:50,580
That represents your brand.
46
00:01:51,260 --> 00:01:53,460
And we're also going to get into marketing,
47
00:01:53,820 --> 00:01:55,880
which is how to get your brand out
48
00:01:55,880 --> 00:01:57,260
there into the world.
49
00:01:57,260 --> 00:01:59,080
So people can discover you.
50
00:01:59,360 --> 00:02:01,160
Rather than try and teach you about this
51
00:02:01,160 --> 00:02:03,160
ourselves, we've brought in two experts.
52
00:02:03,920 --> 00:02:05,480
Yeah, not just any experts, right?
53
00:02:05,640 --> 00:02:08,199
Two people who have been instrumental for helping
54
00:02:08,199 --> 00:02:09,180
us with our brand.
55
00:02:09,460 --> 00:02:12,120
Yeah, so the first expert is on branding.
56
00:02:12,480 --> 00:02:14,380
And the second expert is on digital marketing.
57
00:02:14,940 --> 00:02:16,260
So first up, branding.
58
00:02:16,620 --> 00:02:18,940
Our branding expert also happens to be my
59
00:02:18,940 --> 00:02:20,560
brother, which is awesome.
60
00:02:20,860 --> 00:02:23,060
Awesome to have a designer in the family.
61
00:02:23,420 --> 00:02:25,460
So without further ado, let's bring in James.
4329
Can't find what you're looking for?
Get subtitles in any language from opensubtitles.com, and translate them here.