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Dennis: The first time I went to the running of the bulls

I had an agreement with the friends I was with.

Two of my friends would run the first day,

and myself and another friend

would be on a balcony above him, filming it,

and the next day we'd flip roles.

I was filming at La Curva,

a famous 75 degree turn along the route.

This bull comes around the corner

and clipped someone in the back of his leg,

knocks him up into the air.

He drops straight onto his head,

and immediately he urinated all over himself.

For all I knew he was dead.

He had eight medics swarm on him,

trying to help him, trying to revive him,

trying to ensure that he could regain consciousness.

It was ugly, but I think it was good that I saw that,

before I ran for the first time,

so that I understood what could happen

on the average day in Pamplona.

My name is Dennis.

I've been running for six years now with the bulls.

I live in Arizona.

Dennis: The goal of bull runners,

who run year in and year out,

is to run as long as they can,

right in front of the horns of the bull.

That's what we call running on the horns.

You have to be in the best shape possible,

because you're trying to maintain speed

in an unpredictable crowd,

in front of a very dangerous animal.

You never know what's gonna happen.

So the training is ensuring that

if, given the right conditions,

you have the prowess to get a good run.

There's no amount of practice

that's ever gonna keep you safe.

Even the most experienced runners

can have an unfortunate day.

Dennis: The running of the bulls

is a personal struggle with yourself.

You shut off...

so many parts of your mind at that point,

to focus on only that which is most important,

that you find yourself in this weird mental state,

where you're euphoric, you're enraged,

you're blissful, all at the same time.

I want to push the envelope

in terms of what can be accomplished.

In running, I'm trying to link multiple sections together,

because I think to get it would be

just beautiful.

Bill: If it's July 6th, and I'm not in Pamplona,

or, like, very close to being in Pamplona,

I'm either in a hospital bed,

a jail cell or a mental ward,

because I mean that's the only thing

that could keep me from going to fiesta.

You know, in this modern day, you think, like,

this cannot happen, this sort of primal ritual,

cannot take place anymore, it just...

How can they allow this to happen?

And I'm just so grateful that it does exist,

'cause it's changed my life.

I started boxing when I was 15,

and I got lucky,

talking shop with a really great photographer.

At the end of the night, I was like,

I was like, "Who you shootin' for?"

And he's like, "Fight News."

I'm like, "Oh fuck, I love Fight News, man."

He's like, "You know, our correspondent just left."

"I'll put in a word for you."

And sure enough, about a week later,

I was writing for Fight News.

My name's Bill Hillmann.

I'm a construction worker in Chicago.

I'm a Union laborer.

The one thing in my life that I love

more than anything else is my wife.

She's... she's...

She's my everything.

I can't imagine life without her.

We moved back in to my parents' home.

The basement's finished,

and so it was a perfect spot for us to be,

where we can save money.

My whole family's in construction.

That goes for my uncles, my father,

and my brothers are carpenters.

Mostly he calls for money.

As a mother,

it's scary.

So if somebody gets injured at Pamplona,

he'll call and make sure that we know it's not him.

I think, though, running with the bulls is just crazy,

especially if you don't have health insurance.

Do I discourage him?

Not really.

And I have to tell you, it's like discouraging

your daughter from going out with a particular boy,

then that's the only boy they want to go out with.

Sometimes that can go against you, you know?

My goal every year, in the run,

is to become a better runner.

And to do that I'mma have to run

on the horns every morning,

and that's my goal every year.

I always fail,

I always fail. Every year, I fail.

I know I'm gonna fail this year,

but I'm gonna out there,

and I'm gonna try to run on the horns every single morning.

Josiah: Hey, I'm Josiah, I'm from Florida.

My buddy was telling me about this run tour

that this guy Dennis does,

and found him this morning and figured

it was a good idea to do it, on my first time running.

Dennis: So many of the runners are first time runners,

and it's hard, your first time, to tell

whether people are running

because there are bulls behind them,

or are they running just because they're freaked out?

Until you're off that run route, you're not safe.

The number one rule of the run is

if you fall down, stay down.

About five feet from here, in 1995, American kid,

fell down in the middle of the route.

He went to go get back up,

and a bull at that time, boom,

put a horn right through him, and he was dead in no time.

Grown, burly, tough-looking guys

are gonna scream like little girls,

and run, like, "Ah!" Just run, fly past you screaming,

and not just one, I mean like 30 or 40 of them.

Right now I'm helping lead the bull run tour,

for the Pamplona Posse.

I try to be there for the young runners,

you know, try to teach them as much as I can,

and get 'em ready for that first run.

So I really get attached to them too,

'cause I don't wanna see them go and get hurt.

That's like the worst thing that could happen,

is one of those guys go out and get hurt,

and then know that I gave them all their knowledge.

So I get invested in them, you know?

And I worry about them, you know, so...

You just try to get these people to understand

that this is extremely dangerous,

and try and get and put 'em in the best position

they could possibly have,

to have a fun run, an exciting run,

but a run that isn't gonna be guaranteed dangerous.

My feeling is, as long as you're running forward,

you're running up the street,

that's when you're safest.

The reason I like this area is because you can see

right where the bend is in Santo Domingo.

You can actually tell when the bull's round that corner.

I have a pretty good gauge of how long it'll take them

to get to this next intersection here.

This is a good first place to run, man.

Just be here at 7:30.

Yeah, it sounds good.

- We'll run it, man. - All right.

- Hey, nice meeting you. - Yeah, I'll see you, brother.

Dennis: We're at Chupinazo right now.

The opening ceremonies of fiesta.

At noon, everything goes crazy.

And we've crossed over.

We've got our eight runs we've got to hit this year.

It's gonna be nuts.

This starts it all.

Dennis: It gets to a certain part of the night,

you have to start to shift your mind

towards what's gonna happen in the morning.

At 8:00 a.m., they're releasing bulls,

and things can get ugly.

There might be some runners

that make it on the run route in the morning,

and are drunk.

Hopefully the police will find them.

The police are combing through the route

trying to find anyone

who's the least bit inebriated,

so they can throw them off the route.

The rules of the run are very simple.

Run in the direction the bulls are running,

and try not to impede the animal in any way.

Try not to touch the bull.

You don't want to do anything that will disturb it,

get it to turn around,

stop it from going down the route

as quickly, and as cleanly as possible.

Before the first run they say a small mass at the cathedral,

and some of the runners go there.

I see it as an opportunity to get my head straight,

and think about what I'm about to do.

- Speaker: - Crowd:

- Speaker: - Crowd:

- Let's do this, man. Do this. - I can't wait.

Just another thing for you, right?

- Dennis: Yeah. - Runner: Here we go.

Dennis: Let's have a good run.

Right now we've got a little bit of rain coming down.

The problem is, even with the clouds,

the roads get really slimy,

people start slipping everywhere,

especially the bulls.

If a bull falls down,

it's gonna get separated from the pack,

it's gonna get ugly.

Announcer: If you're not up for running, do not run.

For it will dangerous for you and as well for the others.

Do not run up to the bulls, nor behind them.

Do not scream, touch or irritate the bulls.

And please avoid actions

that might direct their attention towards you.

If you fall down during the bull run,

put your arms around your head,

and try not to move,

until the herd has moved on completely.

It was just nuts.

I mean, not only was the bulls, like, right behind you,

and honestly I was just booking it, I had no clue.

But just the people falling in front of you,

and I know I ran over some people on accident.

Like, straight up, there was one guy,

I accidentally hit him in the middle of the shoulder blades,

and I saw him go, just face first,

like just level straight out.

How do you feel, man? How was it?

I walked around for like 10 minutes,

just with nothing going on in my face,

just blown away by it.

I'm a painter, so all I do is literally

sit in my cubicle of a room,

and try to think up hyper-emotional responses

to a canvas.

This, it was like such a release

as far as like not having to create something,

but sheer panic,

like, it was the most I'd felt things in years, dude.

Like it's just unbelievable.

Tomorrow is Miura.

You know the Miura,

the breed, Miura.

No, I have no clue about those.

You know the horns,

the horns?

It's even bigger than me.

You got the race, you look like.

You all right? Did you get hit in the...

- He's okay. - Yeah?

The bull stepped on his elbow.

- Nothing broke? - No, no.

He will be able to run tomorrow.

Yeah. Gonna be running out there like this.

- Yeah, nice meeting you. - Okay. Nice to meet you.

My name is David Ubeda Flores.

The most important thing in my life

is my girlfriend and my family.

Whenever I can, I like to visit them,

especially now that I have five nieces and nephews.

When I am in Pamplona,

I know they are watching me on TV,

and I know they are cheering for me.

I can feel them.

So my dad, every year, took me to the city

and showed me the running of the bulls there.

Since I was a kid, maybe six, five years old,

I've been watching bulls running,

and I always wanted to run in front of the bulls.

I was just grabbing here,

and looking for the bulls.

It's very easy for him to make friends.

That's a fact.

All of our family, we are known related to him.

So I am David's brother.

He's the father of David, the mother of David.

Woman: Now I, for me, it's normal that he goes there.

But, I feel very frightened,

when they're beginning the running.

Last year when he falls down

in the street,

and the bulls were over him.

One guy who was trying to get up,

because he just fell...

in front of David,

and I suppose he doesn't know

how to run with the bulls,

so what happened is that he,

he tried to jump over him but David couldn't.

That was horrible.

I hope this year,

or the years after this,

don't happen anything like that.

To be close to this kind of animal,

it's something that you cannot explain,

it's something that you have to feel.

You have to be there.

I like to feel these kind of emotions.

I need to feel this adrenaline in my body.

I need to feel this fear.

I've been running with the bulls for 18 years,

and every year before the run,

I like to go to the corrals and visit them.

It's kind of first contact with the herd.

I like to introduce myself,

and study all their traits, the size of the horns,

the color of the skin.

How tall are they,

and how can I distinguish the steer from the bulls,

because sometimes they have similar colors.

When I run with the bulls in other cities in Spain,

I don't usually do this kind of introduction.

But Pamplona is special for me,

because here, they have the biggest bulls,

you can run the closest,

and it's the most dangerous run in Spain.

When I see the bulls face-to-face for the first time,

I start to get nervous,

because I realize how dangerous they can be.

I try to get in their minds...

and I'm usually visualizing the run.

These bulls are special to me,

because they are so beautiful,

powerful, noble, and dangerous.

They demand respect.

There is no other animal in the world like these bulls.

Today is Sunday.

It's gonna be a crowded day.

The breed today is Miura.

They are the biggest bulls.

David:

Dennis: Yeah, no, I've never been here before.

After the run, a lot of the established runners

will come here for breakfast and talk about the run.

So I saw all the legs of the bulls, all of them.

I was like a ball,

trying to keep safe,

but everyone hit me.

My cap, I left my cap, I don't know where is my cap.

I miss it.

How do we get you another cap?

I have more.

- Dennis: Oh, good. - Some other ones.

Bill: I've only been to one runners' breakfast ever before.

This is number two, and it's exciting.

So what happened?

Did you headbutt a cabestro?

No, he headbutted me.

I really got nailed by a by a steer today,

and I busted my face and my elbow and everything,

and I'm pretty sure most of these guys saw it on TV,

and so they're all laughing at me,

and they're also laughing at my shoes

'cause I've got these five-finger shoes on.

So I'm kind of the class clown today of the runners.

You have your good days, you have your bad days, so...

Ten years ago, I was a street brawler,

a drug dealer,

I was suffering from a mental disorder,

that I didn't even know I had.

I was doing a lot of drugs and drinking too much.

I was angry at the world.

The bulls changed all that.

When a bull separates from the pack,

he gets confused and scared and angry.

He starts lashing out at everything.

When that happens, I can see a glimpse of myself

in the animal.

My goal as a runner

is to contain the wrath of the animal...

and direct it up the street.

There are moments in the streets,

these majestic moments with the bulls...

when I feel calm,

when I'm at peace.

That's what the running of the bulls has given me.

It's helped me to find inner peace.

This is the bull I was trying to get to,

and this guy wasn't having it man,

he nailed me.

He nailed me and sent me airborne,

and I went flat down,

smashed my face,

my testicles were definitely in a lot of pain.

Seeing those shots of me and Juan Pedro Lecuona,

it really made my day because

I was broken up a little bit.

I got my ass kicked today, you know.

But to know that before I got my ass kicked,

I kicked some ass...

It made you feel like maybe it was a draw this morning.

It wasn't a fuckin' total ass-kicking.

I think...

to extract,

you know, poetry out of violence,

to have a violent experience, to extract truth,

and art out of it.

It's a great endeavor.

The greatest literature, in my opinion,

that has ever been written by American writers

were Faulkner,

were Ernest Hemingway.

The guys who really wrote about violence.

I feel that, you know I hope that one day,

to do the things that they've done,

take some of this pain and the blood

and ugliness in my life,

and make something beautiful out of it.

Josiah: I heard you're writing about your experiences

in Pamplona for the Chicago Tribune.

Bill: Yeah. This year I pitched a story,

and I have some angles over there, you know.

Is this like a first for you?

- Yeah. - With your writing career?

You know, it's the biggest print publication of my life,

and something that'll be on my resume

until the day I die.

I'm a Chicago Tribune published author,

well, you know, writer.

Yeah, yeah.

It's probably the biggest day of my writing career today.

- Really? - Yeah.

Hopefully, I shouldn't drink

because they might not put it in or something.

My first fiesta, I used to sleep right here.

There's this nice little slope.

It made a comfortable little bed.

It was cool.

The cops they would let me sleep there after a while.

They recognized me, and they let me sleep.

- This is Jo here. - Nice to meet you.

Josiah: Dennis just introduced me to some dudes

apparently he met last year,

and they're gonna cook us a meal,

and it's pretty awesome.

I'm a big outdoors guy, and I like camping,

so this'll be pretty awesome,

being able to eat a hot meal outside.

It's gonna be almost better than eating it

inside the busy city.

Dennis: Mm!

So fresh.

We've got the whole world here, man.

Spanish culture, African culture,

Iraqi culture.

Ali here used to work

where I worked for a year in Iraq.

So I was Dennis' gunner in Iraq.

And we were usually the lead truck on missions.

And I think we were the lead, because that's where he, Dennis,

that's where he preferred to be.

One day we were on patrol,

and we'd reached the end of our route,

and we were turning around to go back the other way,

and instead of us being lead,

this one time, another truck took lead.

Ali: It's like

anything that happens, you're just like "okay."

I kind of expected that.

I think Dennis is,

he was very much the same.

He was looking for it.

It wasn't like it found him, he went looking for it

We went looking for it.

Dennis: I always wanted to be the guy with the plan,

who could guide people through a chaotic situation,

that's what I loved about the Army,

and why I now feel so at home here in Pamplona.

Dennis: This is our La Curva day.

We're gonna do this, man.

You got this.

Just slow it down, right.

We can pull this off, man. This is something special.

Really something special.

People don't do this run.

And I'm loving the scarceness of the crowd right now.

Yeah.

Dennis: My knee is like just swelling up.

I don't know, I don't know

if I'm gonna be able to run tomorrow.

Frankly I'm a little nervous though, Dennis got injured,

which means tomorrow I might be running by myself,

which will be the first time that that's happened.

That's the thing that's the most disappointing

is it was the easiest day

to run that we've had so far,

and it was the worst run for him.

Dennis: It's just too early to say.

My knee is gonna be fine.

The problem is that the bull stepped on my calf,

and it wrenched my hip down in the street.

It's really painful.

I don't know what's gonna happen at this point.

I'm gonna need to get some good sleep, and rest up.

Hopefully by the end of fiesta

I can get back out there.

Josiah: Yeah, it's the fifth day of running.

and I'm not getting any sleep so I'm starting to get sick.

Losing my voice a bit but,

still running today

because I want to get out on those horns.

However, Dennis got injured yesterday.

I think he's still running today from when I talked to him,

and Bill got injured, as did David,

I feel like I'm the last one

that hasn't gotten either injured or trampled,

which means I'm either not running hard enough

and getting close enough to the horns,

or I'm just getting lucky,

so today I'm gonna be pushing the envelope a little bit,

and trying to get closer to the horns.

- Took some ibuprofen. - Andy: Perfect.

I'm gonna rip through this scab when I start running.

Here, cream me up, Andy.

Cream me up, man, right there.

Bam.

Glorious.

Andy: Yeah, I guess rub that all around, man.

Going upstairs, going downstairs,

is the worst right now.

Not enjoyable.

Ouch.

- That hurts? More than you did? - Yeah, it's super tender.

Yeah, perfect.

Ah man, thanks ladies.

Is that better?

I'm starting to like not feel my hip.

That's better.

Perfect, thanks so much.

Brilliant.

Okay, let's run.

Brunette woman: Is that all you came here for?

Yeah, I need it though, I needed it.

It was good.

Dennis: How ya doin'?

Are you running today?

Dennis: Yeah.

Josiah: How's the hip feel?

Andy said after 15 minutes I won't feel it.

I don't know if that's true.

Josiah: Ah man, I'm getting so sick.

- Are you? - A little bit,

I've been sleeping in the park

for like the past five days.

It's not been fun.

Sleeping in the park?

Yeah, it's cold out there, it's loud.

Where do you put your stuff?

I hide it up in, like, a tree area, that's pretty out.

I sleep one place,

and then I hide my stuff in another place.

'Cause like, where you sleep, everyone is out there.

It's just not as safe.

Holy crap.

You're probably the only person

that's successfully done this.

Josiah: Really?

Like, none of your stuff has gotten stolen?

No.

- Why? Do people... - Do you need a place to crash?

I mean, it would be great,

it just seems like there's nothing,

you know, here that's at least cheap.

Come to Txoko after the run.

- All right. - All right.

We'll go get your bag.

Give you a nice place to sleep.

- You got a place? - Yeah.

Thanks so much.

Here we go.

Number five.

Josiah: I'm still shaking from that run.

I just tried to hold position longer than I have been

the past few days.

Then I thought I saw where the lead bull was,

but it ended up being one of the steers,

and the lead bull was much farther ahead.

So I just took off running

and I knew that maybe I was going a little too fast,

so I kind of looked behind me,

and I realized at that time

I was coming right around here.

That's when I realized at that time,

how close they actually were.

And then I remember just being hit in the elbow.

And it just hit me perfectly,

it just made me slide right under the fence.

I didn't want to be curb-stomped by a bull

like with my head backwards,

so I just kept sliding,

and the cops just dragged me up so,

it ended up working out pretty good.

But I cut up my knee a bit.

It's not too bad, I'm just gonna go to the medical tent,

and disinfect it,

just so I don't got urine in my wound.

All right, thank you very much.

I'm pretty stoked.

Definitely better than not running on the horns, for sure.

I'm gonna see if I can get it around

where they got a good photo of it.

You see me there, there.

And then by this photo I'm already hitting the ground,

so you really don't see me at all.

I just walked in to go buy some whites.

It seems like everybody on the run route,

either they have white pants or a white shirt

or a combination of both,

and I've kind of been standing out.

Can you try them on?

- Sure. - Yeah, sure.

Come with me.

Josiah: I think it's kind of out of respect

for the other runners.

Obviously everyone else wears it,

and I don't want to be the outsider coming in.

Just not taking what they take

obviously very seriously.

It's "1 XL."

- Josiah: Okay. - Assistant: Okay?

Josiah: Thank you.

I'm not coming back out to show you guys.

Dennis: Pamplona's bull run started hundreds of years ago

as the most efficient way

of getting bulls from out in the pasture

into the center of town.

Before we had trucks,

the easiest way to do that,

was to let the bulls run.

These bulls are so revered

that some of the people wanted to run with them.

Not all bull runs in Spain, nowadays,

end in a bullfight.

In Pamplona they do.

Each day the bulls from the morning's run are killed.

The bullfight is very controversial.

I think the only thing that everyone can agree on,

is that knowing this animal

demands such a profound respect for it.

Josiah: I think it's gonna take time to process.

I don't know if the average runner

goes into it knowing the bull's ultimate end,

or even really caring, and I think it's...

I don't think it's a perspective

we have in the United States.

We do all of our killing behind closed doors,

and we also, in that regard, we don't pay respect for it.

In the United States we don't like to view that.

Dennis: About a week ago David and I went to the town

where he first ran, this town called Elche de la Sierra.

He goes there before Pamplona a lot of times

to catch up with this guy

who first taught him how to run.

This guy, Carlos Santoro.

David: I always learn something from Carlos,

that I can share with other runners.

One thing he said to me when I visit him,

was that each year our knowledge of the run increases,

but our ability to perform degrades.

I share this with Dennis,

because I know he is going after a difficult run.

And he may only have

a few more opportunities left to achieve it.

Dennis: In those moments before the bulls get to me,

everything slows.

At eight o'clock when you hear those church bells,

you know the rocket is about to sound.

If nothing else, my experience at Pamplona

has allowed me to appreciate those moments.

More than running on the horns itself,

it's standing there, on the route,

as everyone runs past you.

And I'm standing there,

waiting for those bulls.

Josiah: Yeah! Dennis!

Dennis: I finally accomplished my goal today.

Dude, I saw the sun, it got me pumped,

because each of the runs before this, this year,

I haven't seen the sun coming through Mercaderes.

I came running around that corner outta Town Hall

on the horns, just screaming at the top of my lungs.

"Run to the sun!"

Josiah: He just got a perfect run like,

it looked good and it was a good run,

because he had the four El Toro Bravos,

just chilling behind him.

And he actually let the bulls pass him,

and then got on the other side of the bulls,

and then took the bulls and led them through La Curva.

And he's the only person I've heard of,

that has actually taken them through

both sections of the route.

You know, usually they prefer one section or the other.

Dennis actually took them through both sections,

which is phenomenal.

It feels so good, man. So good.

Yeah, I ran into Bill today.

He definitely said to me

that Dennis got the best run,

and he was holding it down for the Americans.

He got the best run of the Americans so far.

Bill: My run today sucked.

I whiffed completely.

Actually at one point,

if I would have stayed where I was in the street,

I would have been on the horns,

but instead I tried to cut over

and do some stupid maneuvering and ended up falling.

It gets so crowded where he runs,

that it's hard getting a good run with the bulls,

because there's so many people around them.

Just a bad morning for me,

and I'm ready to go home, and go back to sleep,

just say "Fuck it."

And start thinking about tomorrow,

and stop thinking about this morning.

Maybe this isn't for me, like, maybe,

I should stop doing this.

My wife is really pissed at me she's really worried.

I'm out here trying my hardest,

but it's not going my way.

Maybe it's not worth it.

Dennis: He's trying to run in an area

that's really crowded on the run route.

He's fallen down multiple times this year.

He's running the same portion of the route

where the guy died three years ago.

Got a horn to his neck.

It's the part that I frankly don't want to run in.

Bill is, every day, really putting himself out there.

I want to see him get a good run,

but I really don't want to see him get hurt.

I've been thinking a lot about things,

since I fell yesterday and had a pretty bad run.

And what I'm thinking is that I...

even though I've been running aggressively

trying to get those good runs,

and help the herd up the street...

and there's something kinda missing this fiesta,

and when I get on the horns, I think

there's something subconscious where I'm...

I'm letting myself drift to the sides,

where I'm being tripped up.

And I think that...

that's just because I'm scared deep down

underneath all the preparation,

and intensity that I bring there,

something deep inside me might be a little scared.

I'm trying to get in touch with that thing,

and trying to get over it,

this past day or so.

this morning I'm hoping to run on the horns,

and stay in the center of the street,

and hopefully I'll have it this morning,

like I had a few times last year.

But that's the interesting thing,

interesting puzzle that theencierro is.

No matter what's happening on the street,

there's this conflict that's going on inside,

inside of you.

I think now, since I had that bad run,

I've been forced to face that and...

it's been a tough day,

but I think today I'm gonna go for it.

See what happens, see if I have it this morning.

Bill: The bull kind of shifted to be right behind me,

where the bull sorta swing right in the tunnel,

so in the tunnel I was actually

directly in front of the face of the bull,

and as I entered the tunnel,

something funny happened,

and my first step in the sand I tripped,

and I just completely face planted into the sand.

All of a sudden, a thought just jumped in my head,

and it was like, "I love this place."

"I truly love this place."

Bill: I'm tired.

I'm worn out, beat up.

I hit the stone a lot this year,

and I guess that's the story of my running this year,

is just getting beat up,

but coming back and going for it again.

And then going for it, and getting it,

and then getting beat up again, hitting the ground.

Guys that run this, year in and year out,

they get banged up pretty bad.

You get back out there and...

it's just what you do.

It was about midweek.

Josiah all over TV,

I think he was in a lot of replay slow motion.

He got nudged out of the way by the bull.

Josiah: There's one thing about running,

and there's another thing about running well.

And so that third or fourth run,

I got on the horns, and it was awesome.

Because it was that thing that I'm trying to accomplish,

throughout all these runs.

When you get on the run route and you see the bulls,

and you gotta run from them,

you're acting out of instinct, physically.

So in that sense, yeah,

after the run you're appreciating everything

on a very visceral sense, a very shallow sense,

and in retrospect it's making you appreciate

living in general, it's making life better.

Jo came here with a lot of heart, and a lot of energy.

We know from that first run

when he completely took a guy out,

that he had a lot of speed.

Over the course of a few runs,

he finally got that run on the horns,

that we wanted to see him have, that he wanted to have.

And so that was a great success for him.

You know for a first year runner to pull that off

is pretty incredible.

And it's a testament to Dennis,

Dennis as a teacher,

and Josiah's like crazy giant balls,

to just get out there and do his thing.

Dennis: It's always great just seeing, like,

guys you walk through the route with, right,

who you give all the information to,

that you gained over the years,

to see them out there

doing those runs.

Dennis is an educator.

You know, I came just to run with the bulls.

I didn't come to be a Spanish runner,

and that's the difference

is Dennis is obviously working towards

being that Spanish runner.

So Dennis was able to really be that catalyst,

that got me from being a runner on the route,

to being immerged in San Fermín.

There's a difference in that.

A lot of tourists come here.

This is Pamplona.

Everyone is welcome.

They make the fiesta what it is.

When I see Bill or Dennis make a nice run,

I feel proud.

I want others to follow that example.

Dennis was very extremely consistent this year,

and then he finally worked his way

all the way down to the curve, and ran them up the street,

it was just a phenomenal run.

It was the run of the year,

for any foreign runner.

Dennis: I knew I wanted to run hard.

I really wanted to go after these runs,

and I wanted to create a run of my own.

I felt like I had done what I came here to do,

but I think given the fact that I had a goal,

I accomplished it,

now I'm like, there's so much more out there,

for me to go after.

The bull sees things in a very simple way.

It knows if there's something in its area,

that piques its interest.

This common misperception,

the bull's chasing after the red of the cape,

it's not, it's chasing after that movement.

It's something that interests it.

It's something that it wants to go after,

and it persists,

true to its nature, until it dies.

The matador always keeps that cape

just beyond the bull's reach.

And there are people that go after

things that are beyond their reach.

In that experience, in that quest,

they find value in their own lives.

That's what I call "Chasing Red."