Original subtitles

Right then, it's confession time.

For the first five to six years of

my business I just totally neglected the earning

potential of print sales.

I'm not really sure why, it may have

been partly down to the systems that were

available then, they just weren't as good as

the offerings on the market now.

But I also wasn't a salesy person, the

couple had already paid me for the work,

I was busy, why did I need to

figure all of that out?

Well, now that's changed.

I'm still not a hard sales kind of

guy, but I do give a slight nudge

that allows guests and couples to spend some

extra money on my work.

And really it's free money, the work has

already been done.

Some of this you can earn it in

your sleep, who doesn't want that right?

That's got to be the ultimate goal, getting

paid whilst you sleep.

Yes please, sign me up.

Okay, so before we get into how I

set up my system to generate between £200

and £1,200 a month, here's what you

need.

An online photo gallery with sales automation.

Now in the past I've used Zenfolio, then

four years ago I moved to Shootproof, which

has been a huge step up in its

ability to generate sales.

But in the next few months after filming

this, I'll be moving to PicTime and we'll

update this video in the course once I'm

set up and running.

Shootproof has been a great solution, there's also

Pixyset, which I know lots of photographers speak

very highly of.

But my main reasons for moving to PicTime

are the improved aesthetic of its interface to

the consumer.

The extra printed goods they're able to offer,

especially the lay flat albums that the client

can design themselves.

But also the levels of automation and extra

marketing ability that it brings.

At the time of filming this, I'm in

talks with them to get a discount code

for you guys.

So if that has been agreed before we

go live with the course, I'll drop it

in the copy below and we'll update this

video once I've switched over fully to PicTime.

If it's not in the copy, they didn't

give us a code.

For now we're on Shootproof.

So let's go take a look and show

you how it's set up.

Okay, so first up, let's just show you

a report of sales, just so that you

can kind of see the volume of sales

that can go through the system.

Now we're in month one of 2022.

Well, that's 600 pounds for the month.

Let's go back to 2021.

Now there's going to be a few zeros

here because we had no work in the

first six months of 2021.

But you can see it started to increase,

you know, then we kind of got up

to an average of 395, 1122 and then

430.

So you can see that the potential is

absolutely there.

And that is, like I said at the

start, that's money that's been generated through no

extra work.

The images have already been created.

The gallery is there anyway for the client.

They have to have the gallery in order

to get their images.

This is just bonus sales.

This is free money.

Okay, so let's just show you how we

set this up.

So first and foremost, if we go into

galleries, the first thing that happens is obviously

all of the images get uploaded into a

client gallery.

And in terms of the sales and the

automation side, if we go into gallery settings,

you can see that they have a custom

URL.

And it's also worth noting that the shoot

date here, this date here that I've created,

I don't set that to be the date

of the wedding.

I set that to be the date after,

the day after I've delivered the gallery.

So I would have delivered this gallery on

the 25th of January.

And there's a reason I do that, and

I'll explain it when we get to the

automated side of the system.

But that is set to the day after

I deliver the wedding.

Okay, password, free digital.

The couple get access to free digital, but

it's only one email address that it's linked

to.

And then under the advanced settings, you can

see here that we send an email campaign

and I send an email campaign that is

titled 50% discount ending email campaign.

And again, we're going to get to that

in a little bit.

Now, if we just go to back into

Studio Ninja and we go through the process

of me sending images to a couple, let's

just open up that email and just so

that you can see how this works.

So obviously just a little bit of an

intro, a few rules for them to adhere

to.

These asterisks here, this is where I post

their slideshow, and I put their gallery link

in here with their password.

Now, this is the sales bit, and this

is as much as I put out there.

I don't tend to push the sales too

hard.

It's just a subtle one, and it's really

aimed at their guests.

And they get 50% off print orders

in the first two weeks with a discount

code THANKYOU50.

So I'll send that to the couple, and

the hope is that they're going to forward

that onto their friends and family, and friends

and family will then log into the gallery

and have a look and hopefully place an

order.

But this is really where an automation system

such as Shootproof or Picktime really brings another

level of sales ability to your business.

Because if we now go back, and let's

just save that, and let's go into the

campaign side of the system.

So in studio and email templates, so you'll

see here, if I just highlight this one,

let me highlight it.

So this is an email that I've created

that is a 50% discount offer with

the code THANKYOU50.

So I have THANKYOU50 set up discount code.

Now, here's the little catch.

I tell all of the guests and my

couples that that code expires two weeks after

the gallery is published.

But it doesn't.

That code is active 24-7, every day

of the year.

It never changes.

But I don't need to tell the couple

that.

It's just a discount code, and they're just

going to be receiving a prompt that says

that that discount code is about to end.

It's not about to end.

It's staying active.

But it's just a little prompt.

This is the little nudge that they get

that will hopefully just trigger them to go

and have a look at the gallery again,

and hopefully make a few purchases.

So if we just go back again, that

email template is assigned to a campaign.

And again, I haven't looked through Picktime yet,

but I'm assuming the setup is going to

be of a similar kind of nature.

If we scroll right to the bottom here,

you can see that this 50% discount

ending email campaign, which is assigned at the

moment to 10 galleries, this gets sent 14

days after the gallery shoot date.

So at the beginning where I said I

set the gallery shoot date to be a

day after I've delivered it, that's because it's

linked to this email campaign.

So 14 days after that date, anybody that

has gone into that gallery, whether it's the

couple or their friends or family, they're going

to receive an email that I just showed

you on the previous page, which is, hey

guys, that discount code is ending tonight.

It's 50% off.

Here's the link.

Go and have a look.

Here's the discount code.

And in a nutshell, that is it.

That's how we end up getting to generating

sales of between £200 and £1,200 a

month.

Now, once we've moved over to pick time,

I'll be updating the video.

It'll probably take me a month or so

just to kind of find my way in

the system and just figure a few things

out and just get set up and running

with it.

But as soon as I do, I'm going

to be going back through this video and

creating one geared solely towards pick time.

Okay, so that's shoot proof.

And again, once I've got my teeth into

pick time and set that system up to

generate sales, we'll update this video and show

you how.

Either way, or whatever system you're on, having

that discount code always active and sending an

email reminder to any visitors is absolutely key

to generating sales.

See you soon.