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Right then, you say social media and for
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me now you hear Instagram.
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Once upon a time, not so long ago,
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that would have been Facebook or depending on
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where you are now it could mean TikTok,
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it might mean Pinterest or even Twitter.
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Vintage Twitter.
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Yes, there are a lot of social media
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platforms around but I think the majority of
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us would be in agreement that at the
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present time Instagram is now the default platform.
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It's where a lot of clients find you,
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get a good idea of your work, your
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personality and what you stand for as a
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person.
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So this will be the platform I'm going
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to base social media on.
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However, it's not to say that some of
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the lessons can't be transferred to TikTok, Pinterest,
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YouTube or Facebook, even Snapchat if your target
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audience is 16 to 18.
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I can't say there are rights and wrongs
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when it comes to social media.
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It's not as black and white as that
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and plenty of you watching this will probably
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know or currently practice it far better than
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I do but the rules of social media
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are subjective to the growth you want, the
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client you're aiming for and quite importantly what
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you enjoy.
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You don't like reels?
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Don't worry, Mr. Zuckerberg hasn't set any rule
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in place to say that it's impossible to
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gain more engagement without them, I'm pretty sure.
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However, there are absolutely some do's and don'ts
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across the board which we'll chat about more
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later on.
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I also feel it's important to address that
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it's okay to take time away from social
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media as and when you feel you want
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to.
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Did your old corporate boss ask you to
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take your laptop and work phone on holiday
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and be contactable at all times?
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I mean they might have thought about it
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but it would have been an unreasonable request
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for you to work solidly during your time
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off and it's okay to apply those rules
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to your own business as well.
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Thankfully there are now plenty of tools that
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allow you to get your content out there
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to the world while your phone's left in
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the hotel room and you're on a sun
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lounger with a mojito in one hand and
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a pina colada in the other.
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Oh to dream.
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So let's get stuck in shall we and
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get our gram on.
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