Original subtitles

Hello friends, how are you?

As you can see, there are only two

of us here today.

Every time Erika is here, it's for something

important.

And I guess you can see a few

books on the table, so you can imagine

what we're going to talk about.

As many of you know, or maybe some

of you don't, but in this small company,

I say small because there are only two

of us, we eat and cook everything.

The story is that everyone has their role,

for example, I have to edit all the

galleries, and Erika, for example, has other roles,

like designing, for example, the albums, and focusing

not only on designing, designing the album as

such, but finally sharing it with the boyfriends,

and making sure that everything is great, that

the boyfriends are happy, and that everything is

ready.

In today's video, we want to talk a

little bit about how Erika, or what parameters

she uses to design one of our albums,

and make it as good as possible.

What we're going to do now is a

bit like an interview.

I'm going to ask her questions, and she's

going to answer.

What we're also going to do is show

you, while we talk, or while Erika talks,

I'm going to show you, for example, an

album, one of the last ones we've made,

so you can take a look at it.

And also, so that it looks good at

the end of the video, when we finish

this video, what we're going to do is

show it to you as such.

I mean, the photos...

Folders.

Yes, that's it, the folders, so you can

see it as clearly as possible.

Just...

Well, tell me a little bit about how...

I mean, when you have...

Well, when you have the photos, let's say

I've given you the slides, the photos for

the slides, I've given you the whole gallery,

and then you, once you've designed the slides

first, we've sent them to the clients, they're

happy, we've delivered the gallery, and at that

moment, when we've delivered the gallery to the

clients, that's when we start with the album,

right?

Yes.

The first thing you have to keep in

mind, well, our methodology of work, is that

we always do the album, I mean, the

boyfriends don't choose the photos, we choose them.

This is something we always explain to them

in the interviews, which is very important, because

if not, it's very difficult for them to

see all the photos, and make a good

selection, so in the end, they're convinced, and

this makes the process of making the album

much faster, because I don't know if sometimes

it's the couples who choose the photos, but

if not, it expands a lot, right?

So we explain to them that the best

thing for their album to be perfect, is

for us to make that first selection.

As Víctor was saying, when I have those

600-700 photos, normally I already have a

pre-selection of about 100 or 80, because

that's what fits in our album, and how

I split them, how would the wedding structure

be, right?

Preparations, the church, the photos for the report,

the invitation, and then the dance.

So I make this structure, and from there,

I divide the folders, I think there are

about three for preparations, three for...

Wait a second, and how many folders are

there, for example?

Ah, in our albums right now, there are

60 folders, No, 60 pages.

60 pages, 30 folders.

And normally, something that we always tell our

boyfriends, that we only have this album, we

don't have another type of cover, we don't

have another type of lyrics, or color, or

anything.

In the end, we always try to explain

that our album is a temporary album, which

is like an author's book, where the protagonists

are the photos, and that's why each of

them has to have their own space, right?

Maybe you should lift it up so that

it can be seen better, right?

In the end, that's what we explain a

little bit, that each photo has to breathe,

that it has to have a chromatic coherence,

that there can't be photos of black and

white with a color one, because if not,

the aesthetics will be broken.

So, we try to understand this in the

interviews, so that when we give the first

sketch, they already know the parameters to follow,

and then there won't be a conflict between

what they want and what we give them.

What Erika wants to say is that all

this...

Wait, the microphone is a pain in the

ass, right?

Yes, yes, of course.

What Erika wants to say is that, from

the first moment, we transmit to the couple

that it's us who are going to choose

the photos, who are going to put them

on the album, and, above all, that their

album is not a Chromos album, a Panini

album.

We're talking about, as Erika said, it's an

album that...

It's like an author's book.

No, it's not like that.

It's an author's book, in which there's always

a white background, with the photos, as you

can see, and that's how she presents it

to the couples, and believe us, there hasn't

been a couple who has told us that

they don't agree with it.

No, in the end, little by little, we've

taught our clients that this is the best

option for them, and they believe it.

No, it's not like that.

And for us, it's also the best.

But you have to remember this, because you'll

see it all at the end when the

video ends.

Just as a point, wait, I'll leave the

microphone here because we're getting complicated.

Notice that, in fact, for example, this is

the album...

It's an album that we make every year

for our son, for example.

In fact, in particular, it's Leo's second year,

the second album.

But notice that it's absolutely the same.

I mean, just as in photography, we photograph

the same things when we photograph weddings, for

example, for our son, or the things we

do, here the same thing happens.

We do absolutely the same when we photograph

our son as when we do, for example,

the wedding, right?

Sure, and if you're wondering how we do

it, there are a couple of programs that

we use, but normally I do it with

Fandy, which is very easy, and I think

there are a lot, I don't know, we

also use...

Pixel 1, or Smart Album.

There are millions, and they all work more

or less the same.

The only thing to speed up my process

of making the albums, what I've done is

that our variability when it comes to placing

the photos is very simple.

I've created my templates, and from my 6,

I think I have 8, what I'm doing

is, depending on each fold, I'm generating one,

but I already have my 8 templates that

I know I'm modifying, and I already have

the album.

I don't have to think too much about

how to model it, because that's what Victor

says, we have a very defined structure, and

we always do the same, and it's a

formula that works for us, and the boyfriends

like it too, and in the end it's

about speeding up time.

If you've forgotten, I can tell you something

very important.

Who prints these pieces of albums?

The best!

Dreambooks?

We do it with Dreambooks, and the process

is very easy, and very fast, because we

just have to upload the PDFs that I

generate, we upload them, and that's it.

Before it was more complicated, but now it's

very easy.

The album that we're doing is the Pure...

No, it's the...

Pure White.

And the size is...

35-25.

No, it's not 35-25, it's 38.

38-25.

38-25, sorry.

And what we always say to the boyfriends,

and I think it's important to say, is

that the quality versus the quantity matters.

If a boyfriend says that there are few

photos, we always explain that the quality of

the paper, the thickness, the weight, the image

is very important, and we want that the

album works well, has a good structure, that

the...

How do you call it?

The backs, the covers.

Yes, that they work well, and that's why

there has to be a maximum of folders,

and we explain all those things so that

they stay calm.

Well, if in the end let's say they

want a couple more folders, as it usually

happens, then 40 euros per folder, more, and

go for it.

And for the changes as well.

I mean, by contract, I think we have

five changes, which is what we offer to

the client, because there's a question that you

haven't asked me, and I want to see

if it's important.

Well, you ask it.

How is the process of how I send

the first sketch to the boyfriends so that

they give us a good look or, on

the contrary, ask us for changes?

So what we do is, as you have

seen on many occasions, both the photos and

the slide, we always insert it in Pink

Time, and Pink Time has something very good

that you can also insert the album, which

I think is called the template, it's the

workflow.

So you put the sketch of the album

and then it's very easy for them to

make the changes.

They put it on a slide, and then

in the comments they tell me to change

the aspect 30 by 28, which I like

more.

So for me it's very easy, because we

don't have to have phone calls or anything,

but through Pink Time I manage all the

changes and I send it back to them

so it doesn't take up much time.

Maybe a week or two and we already

have the changes.

The reason why she usually takes care of

this is because when I designed them I

designed them very badly, and also aesthetically I

didn't do it very well, and later the

boyfriends asked for a lot of changes, constantly,

of photos that I hadn't chosen correctly, supposedly,

but what she does.

In the case of Jesmina and Diego, how

many changes were there?

Four, I think.

And something that I think we've done well

now is because we study the couple a

lot and we understand what language we have

to apply in each thing.

Instagram has a language, Slice has another language,

and the album has a totally different one.

The album is for them, and I know

that maybe we would like to put a

more creative photo, but at this moment they

won't want it because maybe it's for the

parents, and things like that.

So we have changed the visual language that

we do in each thing and that has

helped us to have fewer changes.

It's a bit of a king's horse, we

know that it has family photos, we never

put but I don't know, I guess it's

what they see when we show them the

examples, they never see detailed photos, and it's

something they don't even think about.

We've never put it, it's true.

But I think that's why.

In the end, what you see is what

you receive, and if they don't see it,

they don't see it as it has to

be there.

If you have to put a family photo

or two, you put it, but what we're

not going to do is put 50 family

photos, because Erika is going to tell them

that putting 50 family photos will break the

rhythm of the album.

We explain that to the boyfriends, when they

make changes, I think we had a girlfriend

who wanted to put all the group photos,

and there were like 20, and we had

to explain in a very normal way, and

she understood perfectly that putting all those photos

was going to break the rhythm, and they

were going to be very small, and they

weren't going to see anything, a lot of

folds were going to be added, and in

the end, I think we added like four

more folds, but she was satisfied, and so

were we, because in the end, people are

going to keep seeing this, even if they

don't see it as much, but people are

going to keep seeing this, and that's why

we take care of it a lot, because

in the end it's our image and also

what is projected for the future couples, right?

I don't know if we take care of

it a lot.

No, I think more or less, and if

you can't always ask in the same comments

of this video, you can ask us if

we have left something, or the program we

can use, which is Fandy, the brand, the

company that prints us and with which we

are very happy and it takes like 15

days, more or less, and one thing they

have very good, which I appreciate, because sometimes

some damaged album that the preparation with which

they send us the album is very prepared

for any blow, that sometimes it had a

scratch or something, and I appreciate that because

they come super well prepared so that nothing

happens to us.

Well, we wanted to share with you a

video because I think we had never shown

an album.

In most of the workshops many of you

are worried to see how our album is,

so I asked Erika, I think we haven't

created for Patreon a video about albums yet.

No, I think the most important is not

so much how the album is made, but

how you show the client that this is

the album that you have to give.

The more you show and the more the

client knows that there is only one option,

there is only one way of layout, there

is only one option in everything, your work

processes are going to reduce a lot and

I think you are going to have fewer

conflicts, or that is the feedback that we

have had, that in the beginning we had

two albums, we had more options and everything

was more complicated.

With one, everything was easier.

Just as a point, this is linked and

we finish with this.

Normally, almost all Spanish couples usually stay with

the album.

If at the first moment they hire, they

don't end up staying, they don't end up

selecting the album option, we don't overwhelm them

in the beginning.

The way we work is that at the

moment we deliver the final gallery and they

don't have the album yet, at that moment

we have already charged everything, they have already

paid everything when the wedding is over.

Therefore, at that moment we have never forced

them to stay with nothing, but at the

final moment, when we have already delivered the

gallery, we tell them guys, if you stay

with an album, don't be satisfied with just

seeing the photos in digital, if in digital

you like them, with an album it will

be brutal, and at that moment I take

care of putting on the artist's scarf and

almost force the couples to stay with it.

In the end it works.

So, just remember, we say goodbye directly, but

now you will be able to see in

digital the album that we just showed you

physically, but you will see it with the

30 folds so that you can take a

look and see it with all the luxury

of details.

So nothing else, friends, we leave you, there

is nothing more to say?

Well, until next time, be good, see you

soon!

Bye Bye!

Mmm I know it's kinda different but I

don't think that it matters I tell you

everyday You're so sweet when you're talking as

pretty as a bouquet I promise I'll be

nice I swear I'll treat you right Well

come on sit next to me I wanna

see my favorite color when I look into

your eyes Sometimes it's hard to see Nice

guys may finish last but they always get

the good good I

know it's kinda different but I don't think

that it matters I tell you everyday You're

so sweet when you're talking as pretty as

a bouquet I promise I'll be nice I

know it's kinda different I swear I'll treat

you right Well come on sit next to

me I wanna see my favorite color when

I look into your eyes Sometimes it's hard

to see Nice guys may finish last but

they always get the good good