Original subtitles

Friends, how are you?

How are you?

How are you all doing?

Here we are.

I have Erika almost enslaved, preparing a slideshow

for a conference to try to break legs

or at least surprise you.

And I, as you can see, here in

front of you, trying to share little things.

I don't know how you are doing with

the fact of constantly publishing things on Facebook

and Instagram.

I know, Facebook doesn't work that well, but

you have to work hard from time to

time.

And it doesn't cost anything to publish almost

the same images that we publish on Instagram

and share them on Facebook.

But, well, that's not why I'm here today.

I just want to call you or give

you a touch of attention, some of you,

in which I include myself and I also

include Erika, those of us who don't publish

a lot from time to time or those

of you who don't publish a lot from

time to time.

But the case is that today's video, I

would like to share with you an action

that we have been using on Instagram for

a couple of publications.

But the thing is that it gives good

results or is giving us good results.

And although it is likely that some of

you will do it, it is also likely

that the vast majority will not do it.

Because, in fact, I still don't see it

very established in many colleagues.

The story is that very recently Erika told

me, hey, since you have done the publication

that you are going to do, why don't

you move it anymore?

Why don't you share it anymore?

And I say, tell me, what idea do

you have?

And she says, look, what we could do

is that those photos, those 10 photos that

you publish, why not share them also in

a story?

And I said, don't you think we should

repeat ourselves?

And she says to me, why?

She says, after all, Instagram, I mean, it's

not that it positions you more, but it

seems that people sometimes no longer see the

mere publication as such, but they look more

at the story.

Why?

Because the story is no longer the day

-to-day or what we do at the

moment.

I mean, people feel more curious to know

what you are doing at that precise moment,

in a precise place, as simple as that.

And I said, well, you propose to publish

those 10 images of a story, or whatever,

those 10 images that I publish in the

feed, I mean, you also propose to create

a story.

The story that Erika told me, yes, and

I, as always, what she tells me, well,

I listen to her because it almost always,

well, it always works, right?

I am sometimes a snob who thinks more

about my things, but certain things escape me,

like the vast majority, right?

So, when we published, a week ago, the

post of the workshop I did in London,

the thing is that, in addition to publishing

them in my feed, I also published them

in a story, and Erika worked, well, everything

in story format to publish.

My surprise is that the publication, it is

obvious, had a lot of likes, had a

lot of feedback and all these things, but,

damn, the story worked like a charm, and

not only did some of the students share

it, but there were people who also shared

and all that.

After all, I think social networks are about

that, right?

To launch a publication and get as many

people as possible.

After all, it's about that, and after all,

I think that many of the couples who

meet us, in many cases, when I ask

them, I say, hey, how did you find

us?

And in many cases, some people say, look,

I saw you in a post that my

friend shared a couple of years ago, I

didn't even know I was going to get

married, but I wrote your name down.

And then, now, well, the time comes, I

get married and I already count on you,

right?

I mean, social networks, I think it's as

if we were fishermen in which we launch

the network, that is, the product, the photos,

in this case, and it may be that,

a priori, we don't reach the final customer,

right?

But we may reach a friend of the

final customer and that friend will share that

publication or talk about us or keep our

name in their retina and that, in the

future, they will reach us.

We must not forget that Instagram, to this

day, is still a social network through which

many people move, all kinds of customers, people,

and even, as I say, even my mother

is already a specialist in Instagram because she

does everything, answers, comments, and all this, and

if my almost 70-year-old mother does

it, everyone does it, right?

Therefore, what I want to get to with

all this is that the photos that we

publish in our feed, we also publish them

in the story, and in the publication we

did very recently, in the wedding we did

in Yeida, which, in addition to publishing it

on our page, right?

In my profile as such, Erika told me,

give me a moment to prepare the photos

for a story like the one you are

seeing.

It is as simple as organizing the photos

in a vertical format, that is, putting them

well organized, as God commands, in a very,

very simple way, and so on.

It was as simple as that, and I

quickly published it, right?

Let's see what happened with a real wedding,

right?

And of course, when I published it, I

tagged the bride, in the vast majority of

photos, especially the most visual photos, not the

most creative, but the most aesthetically beautiful for

the bride, right?

I tagged her, I also tagged the dress,

as well as the florist, especially the florist,

because, in turn, it is part of a

kind of wedding planner or something similar, right?

They are very recognized in the area, for

example, where I live, the whole Catalan area,

even Mallorca, and they usually work with very

good clients, so I tagged him, right?

My surprise is that at the moment he

was already writing to me, congratulating me for

the work, but also asking me for photos

of the wedding to publish it in his

profile.

It's a win-win, right?

I give him photos, he also moves them,

and it may arrive, or it is likely

to arrive, to a type of client who

maybe did not know me.

Of course, notice that those same photos that

I published in my feed, in the publication

as such, of course, I had feedback.

Oh, what beautiful photos!

Oh, how wonderful!

And well, you receive likes and you receive

comments, but the likes and the comments stay

there, they are not shared.

But the story is shared, and it was

not only shared by the people in the

dress, the florist, obviously, but also the one

that matters to me, which is the bride.

I mean, the bride shared all those stories,

even though we sent her, I mean, to

a gallery, from peak time to the next

day, to share photos, even though we prepared

it that way, but the bride who shared

the story.

Why?

Because it's a click, it's a click, and

she tagged me.

And she put something like this, Oh, wonderful

photos of my wedding, of Erika and Víctor,

blah, blah, blah.

Fuck, right?

I mean, I'm not discovering the future here

for anyone, I'm not here taking a rabbit

out of the bag, not at all, surely

you have already seen it, or someone may

already do it, but I just wanted to

share that in this video, because it seemed

to me, or it seemed very interesting to

me, and I have seen more possibilities for

all this, as something that I haven't told

Erika, because I don't want to burden her

with work, right?

But I even think, for example, yesterday I

had to drive almost a couple of hours

to give a workshop, I come to think

that I say, Fuck, this could work fucking

great, if instead of just photos, two or

three days later, we prepare a small video,

I mean, in vertical format, I mean, in

story format for Instagram, in which we put

a little music, and with the photos coming

out, I mean, a video, like the one

we sometimes prepare to announce Patreon, all these

things, well, a video created for the girlfriend

in vertical format so that she shares it.

It's as simple as publishing it, tagging it,

and it's that I play the neck, the

balls, that she ends up sharing it too,

right?

Because if it's something nice, how is she

not going to do it?

Besides, the newly married girlfriend, I mean, two

or three days later, she still has everything,

so recent, she has received so many positive

comments about her wedding, about her friends, about

all this, that she is still in that,

in that, in that, in that hurricane of

sharing, publishing, and that everything is still excited

about her wedding, right?

So that, simply because I launched this idea,

okay?

So, simply, in this video, worth the redundancy,

I wanted to share with, well, with you

this, what we are doing now, and what

is working for us at the moment, right?

So that's it, nothing else, friends, it was

a short video, I hope you liked it,

and I hope it's useful.

Take care, bastards!