Original subtitles

Friends, welcome to the first video of the

year.

We hope, as always, that everything goes as

well as possible.

We hope that if any of you have

been in these last few days with some

symptoms related to the famous COVID, you are

recovering.

We are already up to the balls in

this situation, so my most positive energy for

all of you.

In today's video, in the first of the

year, I don't want to give lessons or

anything like that, I just want to share

with you a little something that crossed my

mind and that I shared with Erika and

I started looking at the profile of many

Instagram colleagues to see what they were doing,

to see what they stopped doing and in

the end I did not solve the problem

that I had.

What was the problem?

Very simple, put a frame or not put

a frame in my Instagram photos.

So simple and so complicated at the same

time as that, right?

Why do I say that?

Because throughout all this time, if I say

all this time, I mean throughout the last

few months or even a couple of years

ago, I have been in contact with a

multitude of colleagues, some of them very good

in everything related to Instagram and many of

them came to me to say why I

was still keeping the frame in my Instagram

photos.

The story is that I told them why

not and their answer was because without a

frame you get more engaged with future clients

or future partners.

I always told them that for me, ok,

they may be right, I was not doing

badly with the frame either.

In fact, I have always done quite well

in what is engaged or in what is

followers or likes or all those things as

we want to understand them.

Of course, my friends or people who are

a bit in the sector of Instagram recognized

that I was not doing badly, but I

would do better if I did not include

a frame.

The story is that if I have not

placed the frame, if I have not done

it until now, it is because I have

always thought that I am a photographer with

a work.

I mean, I would like my photos not

to be simple photos, I mean, photos only

created for Instagram or only created to have

a mere commercial fruit with a future partner.

I mean, it is obvious that my photos

are created to get an engage and get

my clients or future clients to keep going.

But I, that of seeing in my interface

or as we want to call it feed,

all square photos, it does not end up

working for me.

But why mainly?

Because the weight of my images sometimes falls

in the center, but many more on the

sides, at the ends.

Therefore, if I do not put a frame,

if I do not use a frame, then

what happens?

That there are photos that are totally dead,

I mean, dead that have no content, that

have no meaning.

And all this came because a couple of

weeks ago I was about to publish this

publication.

This was the first photo and of course,

the weight of the image is completely on

the left, which is where the guys are.

And then I thought, damn, and then what

do I do, right?

Of course, and then I started looking at

the great photographers that I follow.

And I started first thinking, let's see, let's

start with Mario Testino, let's see what Mario

Testino does.

And Mario Testino surprised me, because he has

a bit of a collage, well, not a

collage, but he has a bit of everything,

right?

It has frames, it has some photos without

frames, it has videos, it has stories, and

well, it's not that I got rid of

my doubts, right?

So it occurred to me to think, well,

let's go for James Natchewy.

And James Natchewy broke me in half, I

mean, he broke me in half when I

saw that, yes, he uses frames, but they

are black.

How many times have I told you here,

any of you, that black frames don't work?

Well, James Natchewy uses frames and they are

black, okay?

So, right away I thought, I'm going to

look at Fer Juaristi, let's see what Fer

does.

Well, Fer doesn't use frames, so what the

hell do I do?

Because for me Fer is a reference.

So I went to take a look, for

example, at the Crisman, and Crisman Studios doesn't

use frames either.

And then it occurred to me to think,

I'm going to go through Wallpress Photo, let's

see what they do, right?

Because they are people who care so much

about aesthetics, like everyone I've mentioned so far.

And they don't use frames, I say, wow,

holy shit.

I go to a Spanish photographer, whom I

always have in very good esteem, who is

Marco Rojo, or Víctor de Marco Rojo in

this case, and I see that he does

use frames.

The bitch, I say, then what the hell,

so I pick up the phone and I

call Víctor.

I say, Víctor, I have this doubt, this

question.

I say, what do I do?

Frames or no frames?

And he tells me, I don't know.

I, frames, help me so that when the

client sees the entire interface or the entire

feed, he sees your works as if they

were in a passepartout, as if it were

almost like an exhibition, right?

And I told him, of course, I think

we are exhibiting part of our work on

a social network, which today is called Instagram,

we don't know what will happen.

But of course, on the other side of

the scale, I have the other conversation I

had, for example, with Pablo Laguía, in which

he told me, no, Víctor, if you now

have Engage without frame, you will still follow

it more, that is, having more still.

And it's twice as clean, and Instagram is

going to position you, or it's going to

favor you if you don't use a frame,

because you have to know it, Instagram favors

those of us who don't have a frame,

that's clear, okay?

And then, if we want to put a

frame on it, that's up to each one.

May it go well for those of us

who don't have a frame, those of us

who put a frame, like Víctor de Marco

Rojo, or me, or whoever, I was going

to say fate, but I don't want to

compare myself with Mario Testino, okay?

But I mean, it's up to each one,

right?

What is the weight for you?

The Engage with your future clients, or the

presentation of your work?

What does this mean?

That I'm not going to change my mind?

No, no, no, no, no, no.

What does this mean?

That I'm wrong?

More than sure, like in almost everything in

this life, right?

Because I don't usually...

Sorry, I usually make mistakes almost always, so

in this case, don't follow me, or don't

listen to me at all, because I'm talking

to talk, to share with you what went

through my head.

I mean, I don't have...

I mean, there is no study behind that

guarantees that having a frame in your photos

on Instagram is going to help you position

yourself, and there is a study in which

having a frame in your photos works better.

I mean, they're more viral, ultimately.

Therefore, that's where I am now.

I don't know if I'm making a mistake.

At the moment, as I've already told you,

I'm not going to change, but I assure

you that the other day, if it wasn't

for this photo in which the weight was

on the left, I assure you that I

would have started to change, and make the

format, I mean, even if in the feed

it appears in a square format, it's still

the feed, it's also true.

The first one, I mean, the photo when

you publish it doesn't look square.

As you can see, I still have the

same doubts.

Maybe in the future weeks I'll change.

I don't know.

Not at the moment, but maybe I will,

or maybe I won't.

I feel that this video is so obscene

and so unclear.

I'm sorry, guys and girls.

So, that's all.

That's all.

This was the video.

I don't know if any of you, or

if I've made you doubt, is going to

change all this, or it's going to stay

as it was, or it's going to change.

So, tell me what you want.

And if you want to criticize me, you

can do it too.

So, welcome to the first video of the

year.

A great year is waiting for you on

Patreon, guys.

Take care.