Original subtitles

So now, we're going to take some shots of my girlfriend,

who is kind and often available to me for product shooting in this hanging hammock chair.

I'm going to switch lenses for this.

I want to do more of a zoomy lens,

I'm going to do a portrait lens so I can glow out the background a

little bit more and give it more of that sort of editorial look.

Looking good. Got a nice smile,

got a cocktail in her hand.

Focusing away from the camera generally looking for candid shots because,

I don't know, they kind of exude life style and

emotion a little bit more than a stage shot where somebody is looking at the camera.

You don't want it to look like stark imagery.

It's kind of the idea of lifestyle, I think.

We want it to look like the opposite of stark imagery.

But sell it on stark imagery websites.

So, I typically just get people doing what they're going to

do with little direction here and there where needed,

like a nice toothy smile, there it is.

Maybe we can switch the light position there and this is

a cool shot as well for stark because it doesn't even show her face.

So, if say she was a friend who didn't necessarily want

pictures of her face ending up on some brands blog or website,

I could just say hey,

put on this hat, or you have a hat had already?

Use a hat. I'll take shots from above,

and suddenly you're just a body holding a glass of wine.

So, I think now we'll move onto the pool.

We'll get some different shots of maybe some pool toys

and get some different type of summery sort of things,

since after all that is what we have here, it's a summer environment.

The cheersing is great.

You want us to do that again?

Yeah. If you guys could cheers, that would be cool.

Hold it there actually.

All right. I'm going get some really wide shots.

I wish those things would huddle together so much.

So, using these props because not only are they colorful, but they're summery,

and the pool is a good frame because it's easily photoshopable,

so we can expand it to be as big as we want.

We can make them just a tiny portion of the photo,

which makes it good for copy,

IDing copy and that sort of thing.

If your creative director wanted to have a massive grand scale sort of

pool scene with the tiny people drinking cocktails in the corner,

then I could easily just expand this Photoshop copy all these flamingos,

leave room for some verbiage and they can kind of run with it.

I think some different angles here,

so I want 20 pictures of the same thing now.

Get some jewelry in there because we have, again, more variety.

It's a cool bracelet, kind of

present stylish, Southern California vibe.

A lot of these photos are not hyper staged

and I'm not saying that that makes them better than stage photos.

But considering the environment,

considering that this is a casual backyard lifestyle photo shoot that anybody can do,

that you guys are doing, I think that they'll turn out pretty well.

Maybe you guys can smile and have a good time. There it is.

Because you're letting loose a bunch of tiny flamingos floaties.

So, that's clearly a good time.

Cheersing again, some call it generic.

It is.

No, I don't think so. I love it.

I love that we have the teal and the hot pink.

Hot cold combination is always a good one.

It's pleasing for the eye.

It was easy today, and I think it'll be easy for you

when you try this because the light-hearted,

candid feeling of this and the summer vibe,

that these are the type of shots that we generally want people to be happy,

happy and excited and big smiles and that sort of thing.

Normally it's easy to get pictures of people with these cheesy,

super posed, fake looking smiles.

But I think if you can put a little fun into it, and yeah,

I can be a little awkward when you got a camera

up against somebody's face and you're asking him to do

things that maybe hold that pose or smile for me,

and then you tell them what you want and then you make them laugh.

That's what I always think. You just make them laugh.

You say something funny, or hopefully it's funny,

or you ask them to do something that's funny,

and that's the kind of thing that I think sells us.

Something that's so true to life that it actually

evokes this emotion because you feel like you want to

be there or you were there or it's an aspirational image, so to speak.

That's what lifestyle really is to me as Willis.

It's aspirational imagery.

The kind of stuff I shoot is aspirational.

At least that's what I hope for.

A lot of people can do lifestyle imagery,

your project can be lifestyle imagery that is not necessarily aspirational but evokes

a different emotion or maybe it's a scenario that somebody wants to avoid.

That's still commercially viable in a lot of cases.