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So you could have picked any genre of
photography, why wedding photography?
You could have actually chosen to do sports,
you could just do portraits only, you could
do any of that, why wedding photography?
And why do I believe it actually is
the best genre to learn the art and
craft of photography?
Well quite simply guys is that if you
learn how to be a great wedding photographer,
I believe really you are exposed to all
genres, you can do anything, you can go
in any direction that you want.
When I started photography in fact I wanted
to shoot fashion, in fact let's be honest,
I just wanted to photograph pretty girls, it
just seemed like the obvious thing to do,
it seemed very glamorous, I want to be
a fashion photographer and I thought to myself
well most people get married and a good
news about divorce is that we get two
more chances at the wedding, so what do
we do?
I thought it might be the obvious genre
of photography to actually make money from, but
also as I started to actually appreciate the
complexity of a wedding and the pressures involved,
I'm like man I can do anything, because
if you're shooting fashion for example, not underestimating
fashion photography, you are photographing a curated sort
of set design, you've got art directors, you've
got hair and makeup, there's so many people
that just make you look good, whereas on
the day, yes you've got the dress and
you've got the hair and makeup artists and
everything, but really we become the coordinator of
the day, so why is it the best
genre of photography to learn in this industry?
Well let me prove it to you by
showing you a handful of examples of one
particular wedding as to exactly how many genres
are within that wedding funnel let's call it.
Okay, so first of all we photograph boudoir,
so if you like the idea of doing
boudoir photography, well on a wedding day you
will find that brides would like to do
something like that, now how do you even
ask a bride if she wants to do
boudoir photography without sounding like a creepy old
man?
Well you quite simply, in all honesty and
good faith and sensitivity, you would show examples
of boudoir to a particular prospective bride and
groom and I would suggest that you would
do that after you book them, because it
could put them off quite simply if they've
already booked you, you could simply say well
hey you know rather than saying would you
like boudoir photography, you might show a couple
of photographs and say hey would you like
something like this and of course it's for
your eyes only, no one else will see
it and so on and so forth, but
going back to our original statement, we are
suggesting that we are photographing brides and in
fact if we call it boudoir right, we
are photographing brides and grooms that are normal
people, so when you photograph, I mean she's
a gorgeous girl, got a great figure, no
problem, but sometimes you photograph challenging, let's call
it challenging looking brides with different body shapes
in boudoir, so in other words if you
actually start practicing photographing real people on wedding
days, then if you photograph fashion or do
swimwear or lingerie photography, well that's really easy
because I can do this with normal people,
let alone you know the pretty people over
here and I have all the time in
the world to do it, so you're doing
this under challenging situations and to have to
work with different body types to achieve that,
so again boudoir photography is a big, can
be a big part of wedding photography, so
you'll learn it very well.
Of course when you're actually photographing a wedding,
you are photographing a bride, I mean so
you will be photographing beautiful gowns and fashion
and portraits, so you would call this, if
her veil was off and it wasn't a
wedding dress, you would just simply call this
a portrait, well yes that's exactly right and
you would call it fashion because you are
photographing the dress from front on behind and
all that kind of stuff.
Are you photographing moments, are you photographing family,
are you photographing anything photojournalistic, well we get
to the point where we're photographing maybe the
father seeing the bride for the very first
time dress as a bride, now although in
a different segment here in this wedding bundle,
I'm going to discuss with you how I
actually achieve these kinds of photographs, but ultimately
this was somewhat directed and if I did
not say what I said to evoke this
emotion, you would actually not, we would not
have got these photographs, but quite simply this
appears and is beautifully photojournalistic, so there's going
to be times where you have to know
where to stand, how to anticipate the moment,
when to click the shutter, so you are
going to learn how to be an incredible
photojournalist because there's this spectacle in front of
you and you're going to have to know
what to do, so again wedding photography opens
up that door to become a great photojournalist,
if it was up to me everyone would
cut their teeth on photography, on the genre
of photography with weddings and because they're most
pressure I believe, and then now hey pick
a genre that you want to do and
go for your life, of course we're photographing
in different locations, so we're doing you know
internal rooms and things like that, using like
a bed, using a chair and of course
we are shooting a bride in different ways
and how do we look for light, how
do we pose our brides, what do we
do, well of course we're going to teach
you that as well, now of course you
are going to be photographing detail as well,
you are going to photograph detail the whole
day, in fact detail shots are very prominent
in our industry, it's because the bride has
spent or and or the parents of the
groom whatever, they've spent a lot of money
on different things, so you need to capture
those little details, now for me personally I
actually prefer to photograph people and faces and
family, I prefer to humanise detail, but even
as simple as a suit, it's not that
difficult, just a button on a suit but
little what I call vignettes of the groom
like this, you are photographing detail and you
are photographing the male form as well, so
we photograph fashion, we photograph boudoir, we've photographed
detail shots, we've photographed fashion and now we're
photographing guys and again we're photographing normal looking
guys like you and me and girls and
so on, also we photograph car shots, you
know often you'll be presented with photographing next
to a car and then what do you
do, well you've got to know how to
use the shapes and the angles and things
like that, do you photograph groups at a
wedding, well of course you do, you are
going to photographing guys together, girls together, you're
going to photograph guys and girls together of
different age groups, you are going to photograph
children, these were some funny, really some fun
shots where I actually created the moment between
when the girls and this little page boy
saw each other for the very first time
at the wedding and you see this beautiful
expression, so with wedding photography what happens is
you really get to understand people, personalities, dynamics,
energy, how to shift it, how to shape
it, how to move it, how to maximize
opportunity with your humor, your empathy and most
people think it's all about technique, like what
will make me a great wedding photographer is
just technique, in fact I think it's your
people skills, so the fact that you are
dealing with people of so many different cultures
and age groups and ethnicities, religions, it's amazing,
so I love it because you get to
work with some incredible people and it makes
you cultured, it makes you richer as a
person, so again I implore you that you've
purchased this course and you're thinking great, I'm
quite sure about wedding photography, I want you
to be sure that this will teach you
all the best parts and the bad parts
I guess of this industry, in fact if
you can photograph a wedding well, please mark
my words you can almost photograph anything well,
because a wedding you're doing all these genres
under time constraints and weather constraints with normal
people, so if all of a sudden you
get to photograph animals or photograph landscape and
you're photographing fashion or portrait boudoir or anything
like that, well you know what to do
because you've experienced it under very adverse conditions,
you're photographing ceremonies, you're photographing rituals, you're
photographing events, so again this could be likened
to a corporate event that you might photograph,
it could be an awards ceremony or something
like that with someone doing a fist pump
because they just won a corporate award or
something like that as well, you're photographing lots
of people and these are group shots, so
these communication skills that you would need to
learn if you're an introvert, you can almost
make that camera like your cape, like you
turn into a superhero, in fact I know
many photographers who are introverts but somehow as
soon as they have that camera in their
hand they just change, they just evolve into
this superhero because you have to be, there
is most weddings you would need to be
able to be a leader of sorts, to
be able to control 50 Macedonian families waiting
for a photograph, all have to be done
in 10 minutes, sounds intimidating but I'm telling
you now if you follow my process and
you follow the idea of being able to
learn properly and plan for longevity and that
is by repetition, experience and practice and of
course Geri Giorno's photography training, so people, we
photograph groups of different ages, this could be
likened to a family portrait, so the family
portrait, if you take the veil off and
take the context of the bouquet of flowers
off, this is a big family portrait and
we're also doing environmental portraits, how to actually
make the most out of a scene, we
have to do that so quickly, it's crazy,
like I had literally five minutes to do
this, we were already running late to this
particular ceremony and I beeped the horn, told
the limo driver, I was like hey just
stop, we stopped, we went outside the actual
car, found this vineyard, took photographs, I totally
ignored the limo driver who wanted to be
there on time, I'm like, I said to
the bride, well bride hey you're the boss,
like you're not late because you're here, like
the whole wedding is revolving around you know
you and the groom so don't worry about
it, we took this shot, you know environmental
portraiture is a lot about what we do
as well, the next time you get faced
with doing a family portrait with something, with
a house or a building that's meaningful to
the couple, you are going to need to
know how to do that and there is
no better teacher than a wedding to do
that with you as well, we do night
shots, we do events, we have existing light,
again guys I can't tell you enough how
important this course will be to your career,
because even if you don't end up doing
weddings full-time or whether you choose to
do a handful or whether you choose to
do this as an absolute career, which I
know you can, I'm telling you that this
is the best industry, the best genre of
photography to learn it from, because you do
everything as I've just proven, so stay true,
stay strong and I want you to understand
that yes it will be challenging, but enjoy
the ride and let's have fun together.
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