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♪ Tubi, Tubi ♪
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(upbeat music)
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(announcer): Monica Marks.
One of the most celebrated,
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inspiring advertising executives
of the last 30 years.
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Along with her creative partner, Doug Garcia,
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she's graced more covers of Ad National
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than anyone else in the industry.
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Congratulations to Monica
Marks of Atelier Ad Agency,
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this year's recipient
of the Advertising Executive
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of the Year Award.
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(applause, cheering) - Thank you. Oh!
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Ah! Ah!
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That's heavy. (chuckling)
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I always think people are insufferable
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when they say that, but now it's me, and I'm not.
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(audience laughs)
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Doug, this award belongs to you, too, and...
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- Aw, thank you, thanks.
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- Well, just hang on to that. I...
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(Doug shrieks)
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(crowd gasps)
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(scoffs)
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As someone...
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who is incredibly inspiring,
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your words, not mine,
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I can only hope that I'll continue to influence
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the next generation of women in advertising.
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(applause, cheering)
Thank you so much, thank you!
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(mimicking): And last but not least,
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I'd like to thank my social media manager,
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Kriska Thompson, who I've constantly overlooked
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and not given the opportunities she deserves!
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(normal voice): Ugh, she's so fake.
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(hip-hop music)
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Hi, y'all. Get ready with me
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as I go about my day as
a 24-year-old living in NYC!
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Okay, really quick fit check.
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Love these leggings. They keep the back stacked.
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Let's go. (blows kisses)
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There's my landlord, Dennis. Hey, Dennis.
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- Hey! You owe me rent!
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- Yeah, to be financially transparent,
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I am behind on rent.
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But look at the trash! So
cute, so gritty, so New York.
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Then I walk to hot yoga.
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- Watch it or I'll slit your throat!
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(chuckles) - New York is full
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of so many interesting characters.
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(whispering): Here I am at hot yoga.
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It used to be called Bikram
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until the founder fled the country
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after being cancelled.
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Legally, I can't say more, but Google it.
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(exaggerated exhaling)
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And now I'm back in my efficiency in Brooklyn.
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You can't call it a studio because you can reach
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the stove from the couch.
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(blows kiss)
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(rock music)
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Where is everyone?
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(phone alarm blaring)
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(chiming) Mm.
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Morning.
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Clem, turn your camera on.
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(thuds)
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(man groans) Oh, my God. Dude,
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you've gotta get out of there.
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- I know. Three people
sharing a studio in New York?
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It's giving morgue.
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(sighs) - Why did we think it was so
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cool and glamorous to go into advertising?
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- Mad Men. - Mm.
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And I originally only started watching
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because of the title. I mean,
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I thought it was about men who couldn't control
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their emotions... which it was.
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Where's Elliot?
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(crowd muttering angrily)
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(indecisive humming)
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- What's in the passionfruit lemonade?
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- Passionfruit.
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And lemonade. - Together?
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Wow.
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Do I want that? - I... I don't know.
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(gasps) - Let's take a poll!
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Okay, passionfruit...
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Passion- - Sorry.
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(shrieks) I'm going to be late for work.
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- Sir, please don't yell at me.
I'm audibly fragile.
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- Okay, so we need content for Nest Slippers.
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Which picture is better to boost engagement?
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- I think the bravest course of action
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is to just admit that slippers are in no way,
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shape, or form engaging.
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- 'Sup, social media team?
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Y'all ready to slay today
and post some fire content?
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I know I am! Cha!
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- Look who it is, Clem. Minnesota Matt.
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- Guys- - Person.
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- Woman. - Please stop calling me
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Minnesota Matt, okay? As a sign of respect-
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- Minnesota Matt, what are you doing here?
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- Well, I know Monica's tied up,
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so I thought I'd come on and supervise.
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- Did she ask you to do that?
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- No, it's called taking initiative.
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- You look like crap. - I slept at the office.
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I was up all night working on Nom Nom Almonds.
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What's your excuse? - Insomnia. Climate change.
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The evil capitalist overlord that is this job.
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- The plight of Gen Z. (chuckling)
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Read all about it on Yahoo News.
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- Ew. - By the way, where's Elliot?
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(crowd chanting): Elliot! Elliot! Elliot!
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Elliot! Elliot!
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Elliot! (cheering, applause)
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- Yeah!
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- Are you coming into the office today?
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- Never. - Nope. Science is in, Eminem.
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Working from home promotes a healthier lifestyle.
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- The C-suite feels differently.
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- What is the C-suite, anyway?
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Does the C stand for catatonic,
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'cause that's what you're making me.
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- The C is for chief officers, Clem.
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You know, the ones who don't let us work on any
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real campaigns even though
we know what we're doing
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and have literal Communication degrees.
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- It is criminal we didn't get to work
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on the Vibes Headphone campaign.
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- I know, and they didn't even let us see it
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because they were afraid we'd make it better.
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Monica and Doug are on death's doorstep.
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Professionally speaking, of course.
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- They're not going anywhere.
- Neither was that quarter
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I swallowed. According to doctors,
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it was never going to come out of my butt.
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But guess what? I passed it.
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With flying colours.
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- Bit of an overshare, but love you all the same.
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(hip-hop music)
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(elevator dings)
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- Have we heard from Oliver
yet? - He didn't see me drop
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the award, did he? Ugh,
I can't believe that happened.
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- No, he's been busy all
morning in an online auction
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trying to buy a vintage yacht.
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- I thought they already had a yacht?
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- Orcas. - Oh, well.
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Would be nice if the Chairman of the agency
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showed his face around here once in a while,
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but luckily, we have me.
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- I couldn't agree more. - Where is everyone?
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Don't tell me the social media team
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are working from home again. - Monica?
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(both shriek)
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- Good God, Natasha. You creep people out.
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- You shouldn't say "God."
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It could possibly trigger the deists.
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(scoffs) - Another thing ruined.
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(chuckles humourlessly)
And we are out of Diet Coke.
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- I'm HR, Doug. That's not what I do.
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- Award-winning Monica! (laughing)
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Our fearless leader. Atelier's glorious sorceress
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who- - Matt. No.
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- Monica? Your call
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with the president of Boppin' Burger.
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- Ooh, George! - George.
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We love George.
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George.
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- George!
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- Well, if it isn't advertising's dynamic duo.
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Congratulations on that award there, Monica.
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- This one? (chuckling)
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Thank you so much. Uh... (grunts with effort)
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Do you know, I am still after my white whale,
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which, of course, is the Super Advo.
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I'm saving a spot for it
specifically right over there.
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- Mm-hmm. And, you know what,
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we are going to win the only major award
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we haven't won for your Superbowl ad.
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- Aww. - So please, tell us.
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What are your campaign hopes and dreams?
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- We're gonna make all of them come true.
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We're like advertising fairy godmothers.
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Your wish is our command.
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- For this, we are pivoting our entire
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advertising focus onto Gen Z.
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That's consumers 18-24.
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Do you think that's something you can handle?
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The youth of it all?
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(laughing)
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Well, can you? - Yes, we can.
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Do you know, George, in certain lighting,
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I have been mistaken for Gen Z.
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- And I might be bisexual, which is very Z.
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I'm drawn to women with strong chins.
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- You know, you two are the best.
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There's no doubt about that.
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But this really needs to feel young.
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(woman): George! - What?!
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- Let's go! - I'm sorry, I've gotta run.
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My wife signed us up for this charity
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tennis tournament called Backhands for Orphans.
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Makes me want to walk into the Atlantic.
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- Aww, that sounds nice.
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So, we'll talk soon, George. Thank you so much.
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I need an optometrist appointment, pronto.
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Through these, George
looks like a big white blob.
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- That's George. - Still here.
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- I'm so sorry. - Oh, hi.
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- When I say blob, I mean it with...
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- A good blob. - Where's the little exit man?
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Just call for... - Annabelle?!
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- So, yes, okay. Bye! - Bye, George!
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- Oh, my cleavage.
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Matt.
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Feel free to leave any time.
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- I'm determined to prove to you guys that I have
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what it takes to be moved to the creative side.
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Look, I have some ideas- - Nope.
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Doug, what do you have? - Alright.
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This is going to be a play on the musical Rent.
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- Ah. - Right?
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But instead of people, they're all young burgers
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trying to make it in New York City.
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And, of course, we'll
have the big signature number
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Seasons of Love, but we'll change the lyrics to,
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♪ 525,600 burgers ♪
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- Doug, that's a bad idea.
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- Yeah.
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- Monica, Oliver's on line one.
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- Oh. Huh.
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Oliver, hi, how are you?
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Did you get that vintage yacht? - No.
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No, That bastard Mark Zuckerberg outbid me again.
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I swear to God, the guy is building a fleet.
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(Doug laughs)
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- Well, I'll get the canons ready.
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- Hey, Doug. How are ya?
- Doing fabulous as ever, sir.
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Ooh! Do not forget, the Vibes Headphone
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ad drops tonight.
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- We are having a little
launch party here in the office.
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Just some wine and caviar. We're very excited.
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-Very excited, Oliver. (coughs)
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- Who's that? - Matt.
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- Um, who?
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Monica, listen, I just
got off the phone with George
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from Boppin' Burger.
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Why are clients calling me at home?
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- Oh, I have no idea. What did he say?
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- Well, he said he's concerned
about you being able
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to deliver a Gen Z ad.
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He wants youthful voices on this campaign,
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so get them.
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He's coming in this afternoon to meet the team.
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(phone chimes)
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Yes! Yes, yes, yes. The auction's reopened.
258
00:09:41,646 --> 00:09:44,782
Zuckerberg withdrew his bid.
He wants a submersible now.
259
00:09:44,849 --> 00:09:46,284
Okay, I gotta go. Buh-bye!
260
00:09:48,619 --> 00:09:50,421
- I hate to say it. - Please don't say it.
261
00:09:50,488 --> 00:09:52,557
- I think it's time we bring on Gen Z.
262
00:09:52,623 --> 00:09:56,127
- They're social media!
This is not even what they do!
263
00:09:56,594 --> 00:09:58,796
Kriska's entitled. I once found Clem asleep
264
00:09:58,863 --> 00:10:01,866
on the toilet. Elliot sees a witch in Queens
265
00:10:01,933 --> 00:10:04,068
instead of a therapist.
266
00:10:04,135 --> 00:10:06,270
But fine. (sighs)
267
00:10:06,337 --> 00:10:08,339
Send in the clowns.
268
00:10:12,176 --> 00:10:13,844
(rhythmic music)
269
00:10:13,973 --> 00:10:16,213
(indistinct chatter)
270
00:10:16,214 --> 00:10:17,281
- She's coming. - Okay.
271
00:10:17,348 --> 00:10:19,417
- Oh, well!
272
00:10:19,483 --> 00:10:21,419
So nice to see everyone.
273
00:10:21,485 --> 00:10:25,189
Thank you all so much
for joining us in the office.
274
00:10:25,256 --> 00:10:27,558
Okay, we have a lot to go over today.
275
00:10:27,625 --> 00:10:30,127
Oh, Clem? What are you wearing?
276
00:10:30,128 --> 00:10:32,195
- It's an ethically made adult sleep sack.
277
00:10:32,196 --> 00:10:33,630
If I get tired, I just lie down.
278
00:10:33,631 --> 00:10:36,000
- Great. This is gonna be great.
279
00:10:36,067 --> 00:10:39,637
Um, okay, let's get started. What I want to do...
280
00:10:39,638 --> 00:10:40,437
Where's Elliot?
281
00:10:40,438 --> 00:10:41,973
(glass clangs)
282
00:10:42,406 --> 00:10:44,709
- Hello? (sighs)
283
00:10:44,775 --> 00:10:47,578
You know, someone should
put some stickers on there
284
00:10:47,645 --> 00:10:50,281
like they do for birds. - Elliot, you're late.
285
00:10:50,348 --> 00:10:53,851
- Oh, I have time blindness, ma'am.
286
00:10:55,953 --> 00:10:58,189
- Okay. Um, today we are here
287
00:10:58,256 --> 00:11:03,961
to work on the Boppin' Burger
campaign for the Superbowl.
288
00:11:04,028 --> 00:11:05,663
- Oh, my God, finally! - Yeah!
289
00:11:05,730 --> 00:11:07,965
Brrra-ga-ga-ga! - No. No, no.
290
00:11:08,432 --> 00:11:09,934
- Sorry, Monica. Continue.
291
00:11:10,001 --> 00:11:12,103
- This is massive exposure
292
00:11:12,169 --> 00:11:15,273
and could land us a Super Advo award.
293
00:11:15,274 --> 00:11:16,873
- Ugh, you guys, don't get me wrong.
294
00:11:16,874 --> 00:11:19,709
Social media's cool and all,
but this, this is like my dream,
295
00:11:19,710 --> 00:11:22,346
you know? This is what I went to school for!
296
00:11:22,347 --> 00:11:24,247
To be working on campaigns, and pitching-
297
00:11:24,248 --> 00:11:26,250
- Hon, we don't need an autobiography.
298
00:11:26,317 --> 00:11:27,757
- Huh. - Okay, we are going to be
299
00:11:27,758 --> 00:11:30,120
working on this campaign non-stop for the next
300
00:11:30,121 --> 00:11:32,156
six months. - Pass.
301
00:11:32,223 --> 00:11:34,325
- Yeah, me too. I'm solo poly
302
00:11:34,392 --> 00:11:35,926
and we're not into commitment.
303
00:11:35,993 --> 00:11:38,362
- "No" is not an option.
304
00:11:38,429 --> 00:11:40,364
Okay, let's start simply.
305
00:11:40,431 --> 00:11:42,967
What is it that people your age like to do,
306
00:11:43,034 --> 00:11:44,568
besides correct others?
307
00:11:44,635 --> 00:11:47,438
- Well, we like our phones, obviously.
308
00:11:47,505 --> 00:11:49,473
- Okay. - Wellness, inclusion,
309
00:11:49,540 --> 00:11:51,242
pop culture. - Yes.
310
00:11:51,243 --> 00:11:52,742
- Pop culture, talk more about that.
311
00:11:52,743 --> 00:11:56,147
What's hip and happening right now? Um, TikTok?
312
00:11:56,213 --> 00:11:58,416
- Tickety tock, watches. - Tic-tacs!
313
00:11:58,482 --> 00:12:01,319
- Mints, good breath, toothpaste.
314
00:12:01,385 --> 00:12:03,688
- What phrases are cool? Like, hey, hot mama!
315
00:12:03,754 --> 00:12:05,523
- What's up, doc? - What's cooking?
316
00:12:05,589 --> 00:12:08,359
- Ooh, looking good. - I'm a girlboss.
317
00:12:08,360 --> 00:12:10,360
(Kriska and Clem groan) - The term girlboss
318
00:12:10,361 --> 00:12:12,163
is incredibly problematic.
319
00:12:12,229 --> 00:12:13,564
(wheezes) - Here we go.
320
00:12:13,631 --> 00:12:15,199
- It's corporate feminism,
321
00:12:15,200 --> 00:12:16,466
which is an inherent contradiction
322
00:12:16,467 --> 00:12:18,301
because true feminism is intersectional,
323
00:12:18,302 --> 00:12:19,704
and thus anti-capitalist.
324
00:12:19,705 --> 00:12:22,439
It's patronizing to add a
gender equivalent on the word boss.
325
00:12:22,440 --> 00:12:24,842
Also, it's cheugy. - Mm-hmm.
326
00:12:25,409 --> 00:12:28,346
- Clem, that is the most
I've ever heard you talk.
327
00:12:28,412 --> 00:12:30,247
- I know. I'm exhausted.
328
00:12:30,314 --> 00:12:32,483
You will not be hearing from me again.
329
00:12:32,484 --> 00:12:36,086
- Okay, let's think about celebrities.
330
00:12:36,087 --> 00:12:38,555
We love celebrities in ads.
What celebrities are hot?
331
00:12:38,556 --> 00:12:40,758
Carmen Electra. - Uh, Johnny Depp.
332
00:12:40,825 --> 00:12:43,594
- Selena Gomez. - Gomez from the Addams family.
333
00:12:43,595 --> 00:12:45,628
- Kylie Jenner! - No, no. She's a billionaire.
334
00:12:45,629 --> 00:12:47,549
- Yeah. We're firmly anti-billionaire.
335
00:12:47,565 --> 00:12:49,367
Except for Rihanna, she gets a pass.
336
00:12:49,433 --> 00:12:53,304
- What about Olivia Rodrigo? - Oh, fangirling.
337
00:12:53,371 --> 00:12:56,040
If you pick up what I'm putting down.
338
00:12:56,107 --> 00:12:57,942
- Gross. - You guys like her?
339
00:12:57,943 --> 00:12:59,008
No objections?
340
00:12:59,009 --> 00:13:01,212
Okay, maybe they stop at Boppin' Burger
341
00:13:01,278 --> 00:13:03,514
on the tour bus. - Well, no one really
342
00:13:03,515 --> 00:13:05,849
goes to get food anymore.
Everyone gets it delivered.
343
00:13:05,850 --> 00:13:07,684
- Well, what if their tour bus breaks down
344
00:13:07,685 --> 00:13:09,819
and they're starving,
so they pull out their phones
345
00:13:09,820 --> 00:13:11,140
and order from Snacky Appy.
346
00:13:11,188 --> 00:13:12,523
- I mean,
347
00:13:12,524 --> 00:13:14,424
that would be a partnership with Snacky Appy.
348
00:13:14,425 --> 00:13:16,227
We could call Josh. That could be good.
349
00:13:16,293 --> 00:13:18,362
Okay, so Snacky Appy shows up
350
00:13:18,363 --> 00:13:20,563
and delivers their burgers, and takes them all
351
00:13:20,564 --> 00:13:23,701
to the show, and they
have the night of their lives.
352
00:13:23,768 --> 00:13:25,202
- I love it. I love it.
353
00:13:25,203 --> 00:13:27,070
(overlapping approving
chatter) - Yeah, it's good.
354
00:13:27,071 --> 00:13:30,007
- Monica! Moni...ca...
355
00:13:31,242 --> 00:13:32,910
- Okay. Well, thank you so much.
356
00:13:32,977 --> 00:13:35,613
Doug, you got that down,
and I will be pitching that.
357
00:13:35,614 --> 00:13:37,380
We'll call George and see what he thinks.
358
00:13:37,381 --> 00:13:40,484
- Um, Monica? I'd like to pitch it, too.
359
00:13:40,918 --> 00:13:43,454
- Um... excuse me? - Well, I truly believe
360
00:13:43,455 --> 00:13:44,854
I have what it takes to work alongside
361
00:13:44,855 --> 00:13:47,057
you and Doug as a creative lead.
362
00:13:47,124 --> 00:13:50,094
- Absolutely not. - Why?
363
00:13:50,161 --> 00:13:51,762
- Perhaps I wasn't clear.
364
00:13:51,829 --> 00:13:54,532
The only reason any of you will be in the pitch
365
00:13:54,598 --> 00:13:56,734
is so George can see young faces.
366
00:13:56,801 --> 00:13:59,203
You're not there to actually pitch.
367
00:13:59,204 --> 00:14:00,637
You're not even close to ready.
368
00:14:00,638 --> 00:14:02,840
- With all due respect, Monica, I am.
369
00:14:02,841 --> 00:14:04,607
I mean, I've been working here for months.
370
00:14:04,608 --> 00:14:06,444
(Doug scoffs) - Exactly.
371
00:14:06,510 --> 00:14:08,646
Which is why during the pitch,
372
00:14:08,712 --> 00:14:11,949
you will not say a word. Show her, Doug.
373
00:14:12,316 --> 00:14:13,517
I'm Doug. - Huh...
374
00:14:13,584 --> 00:14:15,653
- I'm thinking. I have ideas.
375
00:14:15,719 --> 00:14:17,955
I'm letting Monica take the lead.
376
00:14:18,022 --> 00:14:19,557
Great idea, Monica.
377
00:14:19,623 --> 00:14:21,859
Just like that. (sighs)
378
00:14:23,127 --> 00:14:26,130
- If she wasn't so hot, I'd be annoyed.
379
00:14:26,197 --> 00:14:27,598
- Can you believe her?
380
00:14:27,665 --> 00:14:29,225
I didn't look my boss in the eyes
381
00:14:29,233 --> 00:14:30,468
for the first two years.
382
00:14:30,469 --> 00:14:32,001
- I refused to ask to go to the bathroom.
383
00:14:32,002 --> 00:14:33,704
I went in water bottles at my desk.
384
00:14:34,205 --> 00:14:37,141
- Monica, Doug. Can I be in the pitch meeting?
385
00:14:37,208 --> 00:14:39,443
- No. - Not after last time.
386
00:14:39,510 --> 00:14:41,612
(Latin music)
387
00:14:41,679 --> 00:14:45,683
- But imagine I have breasts. Huh? Huh?
388
00:14:46,083 --> 00:14:48,586
- It took us months to settle that lawsuit.
389
00:14:50,454 --> 00:14:52,690
(rhythmic music)
390
00:14:55,025 --> 00:14:56,393
- Hmm...
391
00:14:56,394 --> 00:14:57,894
(clears throat) - Monica should be here
392
00:14:57,895 --> 00:14:59,530
any moment. (chuckling)
393
00:14:59,531 --> 00:15:01,197
- She's busy prepping for a viewing party
394
00:15:01,198 --> 00:15:04,134
for our new Vibes campaign.
It's gonna be very hip.
395
00:15:04,135 --> 00:15:05,268
We're talking titanium.
396
00:15:05,269 --> 00:15:07,104
- Huh. - Hi, sorry.
397
00:15:07,171 --> 00:15:10,107
Hi, George. How are you? So good to see you.
398
00:15:10,174 --> 00:15:13,577
- Monica. - Oh, who's this?
399
00:15:13,644 --> 00:15:16,747
- This is my daughter, Stella.
400
00:15:17,515 --> 00:15:19,850
She's 14. - Ah.
401
00:15:19,917 --> 00:15:22,686
- I thought it might be
helpful to have a youthful eye.
402
00:15:22,753 --> 00:15:25,422
You know, 'cause this is your audience.
403
00:15:25,489 --> 00:15:28,092
She's gotta like it. - For shizzle.
404
00:15:28,158 --> 00:15:30,127
Hey, Stella, hey girl.
405
00:15:31,595 --> 00:15:32,930
(sighs)
406
00:15:34,765 --> 00:15:37,001
So, George, I wanted to introduce you
407
00:15:37,067 --> 00:15:39,603
to our fabulous Gen Z social media team
408
00:15:39,670 --> 00:15:41,872
who'll be joining the campaign.
409
00:15:41,939 --> 00:15:45,476
So, Stella, let me ask you a question.
410
00:15:45,543 --> 00:15:47,778
Do you like Olivia Rodrigo?
411
00:15:49,313 --> 00:15:51,415
Me, too. So picture this.
412
00:15:51,482 --> 00:15:53,651
Olivia and her band are on the road
413
00:15:53,717 --> 00:15:57,588
singing Vampire a cappella on their bus.
414
00:15:57,655 --> 00:16:00,057
All of a sudden, the bus breaks down.
415
00:16:00,058 --> 00:16:02,292
They start freaking out. What are they gonna do?
416
00:16:02,293 --> 00:16:04,360
They're starving and they're not gonna make it
417
00:16:04,361 --> 00:16:05,762
to the concert venue in time!
418
00:16:05,763 --> 00:16:07,230
- Okay, and just to set the scene,
419
00:16:07,231 --> 00:16:08,798
they're like in the middle of the desert
420
00:16:08,799 --> 00:16:10,734
in like a Thelma and Louise type road.
421
00:16:10,735 --> 00:16:12,835
Have you seen that movie?
Oh my God, it's so good.
422
00:16:12,836 --> 00:16:15,606
You're gonna love it.
Actually, maybe don't watch it.
423
00:16:15,607 --> 00:16:17,440
They just end up becoming hardened criminals
424
00:16:17,441 --> 00:16:19,108
and they end up killing themselves.
425
00:16:19,109 --> 00:16:21,211
- Okay, anyway. Olivia and her band
426
00:16:21,278 --> 00:16:25,382
end up ordering Boppin' Burger from Snacky Appy,
427
00:16:25,449 --> 00:16:27,685
and they get the most delicious,
428
00:16:27,751 --> 00:16:29,787
most mouth-watering, most nutritious
429
00:16:29,853 --> 00:16:31,689
burgers money can buy.
430
00:16:31,755 --> 00:16:34,124
The delivery driver drives them to the concert.
431
00:16:34,191 --> 00:16:35,659
They make it on time.
432
00:16:35,726 --> 00:16:38,862
Everyone's night is saved,
thanks to Boppin' Burger.
433
00:16:38,929 --> 00:16:40,764
- Yay!
434
00:16:41,532 --> 00:16:44,735
- And, of course, there will
be a huge social media component.
435
00:16:44,736 --> 00:16:46,636
- What were you thinking for socials?
436
00:16:46,637 --> 00:16:49,440
- Oh, all the platforms. Especially TikTok.
437
00:16:49,506 --> 00:16:51,675
- Right, but specifically?
438
00:16:51,742 --> 00:16:56,447
- Uh, well, in the ways that it's used best.
439
00:16:56,513 --> 00:17:00,818
You know, viral dance video.
.. - Very, very on trend.
440
00:17:00,884 --> 00:17:03,287
You know, we'll do some challenges
441
00:17:03,288 --> 00:17:04,754
like the ice bucket challenge,
442
00:17:04,755 --> 00:17:08,492
but instead of ice, it would be fries.
443
00:17:08,559 --> 00:17:10,561
- Hot fries. (Doug): Yeah.
444
00:17:10,562 --> 00:17:12,362
- Crispy and hot. - You know, we can create
445
00:17:12,363 --> 00:17:14,497
a Boppin' Burger filter with a fun Boppin' Burger
446
00:17:14,498 --> 00:17:16,666
cowboy hat. I actually
took the liberty of creating
447
00:17:16,667 --> 00:17:18,134
a mock-up filter for you to see.
448
00:17:18,135 --> 00:17:19,635
- Oh, George, it's... - It's, it's...
449
00:17:19,670 --> 00:17:21,205
- Hold on.
450
00:17:21,271 --> 00:17:23,474
Oh! (chuckles)
451
00:17:23,540 --> 00:17:26,977
I'm wearing a hat. I'm a cowboy.
452
00:17:27,044 --> 00:17:28,312
- Stella?
453
00:17:29,580 --> 00:17:32,316
- She likes it. I like it.
454
00:17:32,383 --> 00:17:33,523
- I'm Kriska, by the way.
455
00:17:33,550 --> 00:17:35,653
I'm Atelier's social media manager.
456
00:17:35,654 --> 00:17:37,420
I also helped Monica develop this pitch.
457
00:17:37,421 --> 00:17:39,723
- Well, uh... - She's good.
458
00:17:40,591 --> 00:17:41,992
- She's something.
459
00:17:41,993 --> 00:17:44,761
Do you know how much preparation
460
00:17:44,762 --> 00:17:45,928
goes into a meeting like that?
461
00:17:45,929 --> 00:17:47,664
And then you show the client a mock-up
462
00:17:47,665 --> 00:17:49,165
without even checking with me first?
463
00:17:49,166 --> 00:17:51,301
- But he liked it. - I specifically told you
464
00:17:51,368 --> 00:17:54,738
not to speak. There are millions of dollars
465
00:17:54,805 --> 00:17:57,608
plus a Super Advo award on the line.
466
00:17:57,675 --> 00:17:59,476
You are not to pitch to a client,
467
00:17:59,477 --> 00:18:00,777
at least not until you reach the age
468
00:18:00,778 --> 00:18:02,378
where you stop wearing flavoured lip gloss.
469
00:18:02,379 --> 00:18:04,448
- Monica, if you'd just give me a chance,
470
00:18:04,449 --> 00:18:05,882
I actually know what I'm doing.
471
00:18:05,883 --> 00:18:09,787
- Your generation's sense
of entitlement astounds me.
472
00:18:09,788 --> 00:18:12,088
Your desire to do something does not constitute
473
00:18:12,089 --> 00:18:13,891
your ability to actually do it.
474
00:18:13,957 --> 00:18:15,793
I'd love to be an opera singer
475
00:18:15,859 --> 00:18:17,628
but I am a natural baritone.
476
00:18:17,695 --> 00:18:19,396
- Monica. It's Vibes time!
477
00:18:20,431 --> 00:18:22,266
(rhythmic music)
478
00:18:24,835 --> 00:18:27,471
(indistinct chatter)
479
00:18:27,538 --> 00:18:29,239
- Looking snazzy.
480
00:18:29,306 --> 00:18:32,009
- Oh, thanks, it's my fancy blazer, Bill.
481
00:18:32,010 --> 00:18:33,743
- Sleeves are too short. (glass clinking)
482
00:18:33,744 --> 00:18:36,113
- Um, okay, it's almost here.
483
00:18:36,180 --> 00:18:38,415
Um, I just want to say a quick thank you
484
00:18:38,482 --> 00:18:42,052
to everyone who contributed
to the Vibes campaign.
485
00:18:42,119 --> 00:18:44,388
It is because of all of you...
486
00:18:44,389 --> 00:18:46,689
(quietly): Not all of us.
- ...that this ad is gonna be
487
00:18:46,690 --> 00:18:48,158
a huge success. So, thank you!
488
00:18:48,225 --> 00:18:51,361
- ...will be next, right after these messages.
489
00:18:51,428 --> 00:18:53,330
(birds chirping)
490
00:18:53,397 --> 00:18:55,799
(upbeat pop music)
491
00:19:02,740 --> 00:19:04,942
(hip-hop music)
492
00:19:06,744 --> 00:19:08,045
- Oh!
493
00:19:10,981 --> 00:19:12,750
(up-tempo jazz music)
494
00:19:12,816 --> 00:19:14,251
(gasps)
495
00:19:15,686 --> 00:19:17,888
- Ooh... - Oh, my God.
496
00:19:19,823 --> 00:19:21,325
- Oh!
497
00:19:21,391 --> 00:19:22,893
Oh!
498
00:19:25,529 --> 00:19:27,197
(serene music)
499
00:19:27,765 --> 00:19:30,801
(meditative vocalizations)
500
00:19:38,575 --> 00:19:41,278
(bright happy music)
501
00:19:42,446 --> 00:19:44,248
(man): All Vibes matter.
502
00:19:44,882 --> 00:19:47,017
(applause) - I mean, come on!
503
00:19:47,084 --> 00:19:49,887
- This is so not going to go over well.
504
00:19:53,257 --> 00:19:55,459
(rhythmic music)
505
00:19:57,561 --> 00:19:58,762
(indistinct chatter)
506
00:19:58,829 --> 00:20:00,831
- Oh my gosh, that would be amazing.
507
00:20:00,898 --> 00:20:04,134
- Monica, Atelier's queen bee. - Matt. Stop.
508
00:20:04,201 --> 00:20:06,603
- Yep. I don't wanna alarm you two,
509
00:20:06,670 --> 00:20:08,806
but the vibes here, really off.
510
00:20:08,807 --> 00:20:10,306
- What do you mean? - Oliver wants
511
00:20:10,307 --> 00:20:12,341
to speak with you. - Great, what line is he on?
512
00:20:12,342 --> 00:20:15,479
- He's in the office.
(together): He's in the office?
513
00:20:15,546 --> 00:20:17,915
- What were you two thinking with this Vibes ad?
514
00:20:17,916 --> 00:20:19,849
- What do you mean? - I woke up this morning
515
00:20:19,850 --> 00:20:21,485
with the Internet going crazy.
516
00:20:21,552 --> 00:20:23,887
- Sorry, but we don't use the C word anymore.
517
00:20:23,888 --> 00:20:25,388
- Why would you even bring that up?
518
00:20:25,389 --> 00:20:27,056
I haven't called a woman that in years.
519
00:20:27,057 --> 00:20:29,026
- I was referring to the word "crazy".
520
00:20:31,028 --> 00:20:32,563
- Yeah, so was I.
521
00:20:32,629 --> 00:20:34,531
"This ad has really bad vibes.
522
00:20:34,598 --> 00:20:37,167
Beyond tone deaf. Everyone who worked on this ad
523
00:20:37,234 --> 00:20:40,070
should kill themselves." - Oliver, please.
524
00:20:40,071 --> 00:20:43,039
Those comments are from losers
who have nothing better to do
525
00:20:43,040 --> 00:20:45,074
than be outraged by headphones commercials.
526
00:20:45,075 --> 00:20:47,177
People are far too sensitive nowadays.
527
00:20:47,244 --> 00:20:49,913
- Exactly. This morning, I was in a hit-and-run.
528
00:20:49,980 --> 00:20:52,516
Life goes on. - Oh my gosh, are you okay?
529
00:20:52,583 --> 00:20:53,817
- Oh, yeah. I ran.
530
00:20:54,284 --> 00:20:57,087
- The CEO of Vibes just released this statement:
531
00:20:57,154 --> 00:20:59,623
"We trusted Atelier Advertising to lead Vibes
532
00:20:59,690 --> 00:21:02,459
in a progressive direction, but they fell short.
533
00:21:02,526 --> 00:21:05,028
We're cutting ties effective immediately."
534
00:21:05,095 --> 00:21:07,898
- That ad was full of diversity and inclusion.
535
00:21:07,965 --> 00:21:10,000
- And dancing! - The content is not
536
00:21:10,067 --> 00:21:12,369
the problem. It's the slogan!
537
00:21:12,436 --> 00:21:14,872
All Vibes matter. It sounds like...
538
00:21:14,938 --> 00:21:17,374
- Like what? - All Lives Matter!
539
00:21:17,941 --> 00:21:20,143
Sorry. - Oh, come on.
540
00:21:20,210 --> 00:21:22,190
Obviously, that wasn't the intention,
541
00:21:22,246 --> 00:21:23,926
and all those words are different.
542
00:21:23,927 --> 00:21:25,848
Except for the last one. - And the first one...
543
00:21:25,849 --> 00:21:27,783
- Oliver, Vibes signed off on the campaign.
544
00:21:27,784 --> 00:21:30,754
You signed off on the campaign.
Everyone was happy with it.
545
00:21:30,821 --> 00:21:31,961
No one voiced a concern.
546
00:21:32,022 --> 00:21:34,291
- This whole thing is a PR disaster.
547
00:21:34,358 --> 00:21:36,827
Everyone is calling Atelier out of touch.
548
00:21:36,894 --> 00:21:40,230
All our clients want is Gen Z.
549
00:21:40,231 --> 00:21:42,365
Can we not give it to
them? - Let's give it to them,
550
00:21:42,366 --> 00:21:45,035
absolutely. We can involve Gen Z much more.
551
00:21:45,102 --> 00:21:47,004
- No. Sorry. It's clear to me
552
00:21:47,005 --> 00:21:48,404
that this agency is heading
in the wrong direction,
553
00:21:48,405 --> 00:21:51,408
so I think it's time for a regime change.
554
00:21:51,475 --> 00:21:52,776
- What does that mean?
555
00:21:52,843 --> 00:21:54,523
- Would you bring them in, please?
556
00:21:56,980 --> 00:21:59,216
- Oh, now you're bringing them in?
557
00:21:59,283 --> 00:22:01,852
This is a private conversa- - Okay, so,
558
00:22:01,853 --> 00:22:03,252
from what I heard, the meeting with George
559
00:22:03,253 --> 00:22:04,954
went extremely well, in large part,
560
00:22:04,955 --> 00:22:06,723
thanks to this Krisko? - Kriska.
561
00:22:06,790 --> 00:22:10,560
- Right. So I'm promoting her.
Kriska will be our new CEO,
562
00:22:10,627 --> 00:22:13,130
replacing you. - Are you out of your mind?
563
00:22:13,196 --> 00:22:14,631
- W-What? - C-suite is out.
564
00:22:14,698 --> 00:22:16,867
Gen Z is in.
565
00:22:16,934 --> 00:22:18,936
And she can bring her team with her.
566
00:22:19,002 --> 00:22:21,905
- Oliver. Really. She cannot be CEO.
567
00:22:21,972 --> 00:22:24,474
She is a child. - I'm actually 24 and a half.
568
00:22:24,541 --> 00:22:26,877
- Only a child counts in half years.
569
00:22:26,944 --> 00:22:29,546
- Ol, please. (scoffs)
570
00:22:29,613 --> 00:22:33,750
Can't we work something
out? - I mean, we have history.
571
00:22:33,817 --> 00:22:35,285
- You know me. - And me.
572
00:22:35,352 --> 00:22:37,287
- We've worked together for decades.
573
00:22:37,354 --> 00:22:40,223
I have made you millions of dollars.
574
00:22:40,290 --> 00:22:43,260
- And now you're costing me millions of dollars.
575
00:22:43,261 --> 00:22:45,594
You're the face of this
company, and a head's gotta roll.
576
00:22:45,595 --> 00:22:47,297
So, Monica, you're fired.
577
00:22:47,364 --> 00:22:49,032
You too, Doug. - What?
578
00:22:49,099 --> 00:22:53,270
- Oliver, this agency
would be nothing without us.
579
00:22:53,337 --> 00:22:56,006
Doug and I aren't going anywhere.
580
00:22:56,073 --> 00:22:57,808
(rock music)
581
00:22:57,874 --> 00:22:59,209
- Keep it moving.
582
00:22:59,276 --> 00:23:01,178
- I built this company.
583
00:23:02,079 --> 00:23:03,647
- Unhand me, you brute!
584
00:23:04,748 --> 00:23:06,817
- New C-suite! (squeals)
585
00:23:06,883 --> 00:23:08,251
(phone camera clicks)
586
00:23:08,819 --> 00:23:10,420
- Alright, alright!
587
00:23:10,487 --> 00:23:12,022
(elevator dings)
588
00:23:12,089 --> 00:23:14,624
- Don't worry, Doug. It's not over.
589
00:23:14,691 --> 00:23:16,393
(metallic clang) - Not again!
590
00:23:16,460 --> 00:23:18,862
(energetic music)
591
00:23:18,929 --> 00:23:21,398
Subtitling: difuze
592
00:23:21,448 --> 00:23:25,998
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