Original subtitles

Couper at 4.1 an introduction and conclusion.

So three quick things that are very important in an introduction and conclusion are we want to make

sure use a pre-made template that we know is successful in introductions and conclusions.

And I have one for you that you can adapt to all likings and put into your book makes it really easy

to write the book once you know the template that you're writing into.

And it also makes it easier to read because these templates that I use have been proven within all of

my books that I've already created.

So the second thing I'd like to point out is our introduction sets up our content within a book.

So it literally frames our content and gives the reader an idea of what to expect within the content.

This is important because when people are reading books we want to manage expectations and accurately

portray what is inside of our book so that the reader knows what they're buying and gets what they expect.

Once they do purchase our book.

So number three is we want to round out the book from just being a regular old blog post.

So the main content of our book because it is only 30 to 50 pages it could literally be simplified down

to another blog post.

So the introduction and the conclusion really separate the book from being just another blog post to

being worth spending money on and putting inside an e-book.

So let's break this down.

So here is the introduction template that I use for my books so I don't use all these elements but I

pick and choose which ones to use for each book.

So I always like to firstly welcome the reader to my book I then will give a little bit of information

about the author being me or you in your case.

I like to highlight what the reader will learn in the book.

I want to make sure they know who the book is for.

And sometimes I also include who the book is not for.

I also include the purpose of the book and the Table of Contents.

So they really understand what's inside this book and I know what to expect once they start reading

the conclusion template is a little bit similar.

I'd like to congratulate the reader on taking the first step towards achieving the goal in whatever

category the book is in.

In my instance it will be weight loss.

I like to put a little bit more information about myself being the author and where they can connect

with me.

You can do the same with your information.

I then like to cross-promote my other books and other works that might also interest the reader.

I always like to ask for review because it will boost your Amazon rankings and it will help other people

discover your book when they see that you have more five star reviews on your book so you can also include

noise to this.

A quick summary of the main points to make it easy for the reader to remember or go back to or refer

back to instead of having to flick through the book again.

The outcomes of the book could also be very useful and will also add additional content to make your

book longer and then final words are just closing out and saying goodbye and thinking once more.

So let me show you these two templates in action.

In my current book the way I've currently got to set up some of it here in the draft of my book that

I have put together using my ideas on I've simply copied and pasted things from my Diest on into the

relevant sections of my content's skeleton so I have a rough draft of what my introduction will eventually

look like and I'll walk you through that right now.

So the introduction starts to which is the start of the book.

So first of all I'd like to relate to my audience and try and connect with them on an emotional level.

So if you can remember I used the quotes on line from people saying whether I finally had enough of

their unhealthy lifestyle and started to make a change.

So I've simply put them in here so I can connect the reader and let them know that I understand the

situation that they can.

As you can see I have gone on to say the hardest thing about losing weight and getting healthy is getting

started.

There are a lot more.

There are a lot of intimidating barriers that prevent you from taking the first steps or when you finally

do take them.

You feel a huge resistance in sticking with the new healthy diet or exercise commitment.

Again trying to relate and trying to let them know that I understand the barriers and the pressure that

they face when in a situation like this and then go on to show them that the book will help them in

achieving their goals.

This book removes all intimidating barriers to entry and offers the simplest proven strategy to changing

your life.

The number one tip I can give is to make small realistic achievable changes in your life that you can

stick to without suffering.

As you can see it doesn't flow yet it's just all ideas.

It's also a lot of grammatical errors which is no problem at the moment.

But as you can see my ideas starting to get sorted in order and starting to make a little more sense.

So let's read on a little.

Creating healthy habits is perfect for people who want to lose weight but have a hard time dieting healthy

habits are so great because they take little time and effort to stop.

And yet at the end of the year you'll see mindblowing results.

For example healthy habit one of this book suggests that you increase the amount of water you drink

by just three glasses a day.

A simple task that requires minimal effort.

However reshut However research shows that by increasing the amount of water that you drink will fill

your stomach and fuel your body to lose an extra 18 pounds of body fat a year.

Improve your complection and Skyrocket Your body's energy.

So I give an example of what's to come in the book.

And as you can see I'm really connecting with this reader and trying to relate to this situation and

offer them a solution to that problem in my book.

So then go going to try and further solidify the relationship I'm beginning with the reader saying Who

is this book for.

And I define my audience honestly so I can make sure that the people who are my book are the people

who would benefit from it.

And I also make sure that the people that will benefit from it will buy the book by making sure I single

them out and saying This book is for you.

So essentially what my book is for is for people who are sick of fad diets and constantly fluctuate

up and down and wait to constantly get consistent results using diets.

So then let's get started.

This is a small sales tactic that I use.

They will be able to see this in the preview which I'll highlight later.

So let's get started.

So it gets people motivated to get started and obviously they can't get started unless they do download

my book.

I'm going for my table of contents in here.

And that would round out my introduction.

So coming down to my conclusion now I haven't put much in here yet but this is still the rough draft.

So what I want to do is I want to write understanding your body and getting results.

I want to thank you for downloading this book and taking the first of all because I want to make sure

they manage the expectations and are realistic in the goals that they set themselves.

Make sure they don't try and take all 25 habits at once.

Just highlight these points that need to be highlighted and give them a little bit more information

that will be useful for them adapting the strategies.

Final words.

Him again I hope I have them.

I wish them well the next time the next step is I ask for a review here give him some more information

about myself and then down here I'll probably promote a couple of other books that are relevant to them

that I am writing at the moment.

So the conclusion is a much more simple and I'm going to go looking to put too much into this book because

it is already going to be about 40 pages.

The last thing I want to highlight about introduction is I like to write it before I start putting my

ideas and content skeleton together in the main body of the book because it really organizes your book

for you.

When you describe who the book is for and the purpose of the book and what it's going to do.

You're really organizing the ideas in your own head and making sure that you fulfill what you promise

by defining your goals before you start.

So I find that really useful.

So you guys can use this template from the PowerPoint presentation this template here and this template

here come down and answer these questions about your own book.

Not to be long it just has to rounded out.

So your book is more like a real book than it is a blog post so I'll let you guys go ahead and do that

now and then we'll move on to optimizing how book sales.