1
00:00:29,463 --> 00:00:32,090
Yesterday, Mr. Agnelli,
he said in a speech
2
00:00:32,100 --> 00:00:36,644
that without a shadow of a doubt, the system
in Italy it is on the verge of collapse.
3
00:00:38,454 --> 00:00:41,754
What if
would Italy collapse?
4
00:00:40,704 --> 00:00:46,821
{\an7}GIANNI AGNELLI
"The Lawyer"
FIAT President
(1966-1996)
5
00:00:43,308 --> 00:00:45,582
This is an extremely question
difficult to answer.
6
00:00:45,592 --> 00:00:47,707
You talk about collapse,
I think about what would happen to me
7
00:00:47,717 --> 00:00:50,186
if the communists took
power in Italy?
8
00:00:50,196 --> 00:00:53,319
If Italy became like
Eastern European countries?
9
00:00:53,329 --> 00:00:56,582
That is, if what we call Eurocommunism
10
00:00:56,592 --> 00:00:59,041
it means that Italy too
would become a European country,
11
00:00:59,051 --> 00:01:01,401
as are the countries of Eastern Europe,
12
00:01:01,493 --> 00:01:04,588
I don't think I would want to live in
Italy in those circumstances.
13
00:01:05,438 --> 00:01:07,986
- One thing...
- But I would try to fight as much as possible
14
00:01:07,996 --> 00:01:10,248
so that these
circumstances do not happen.
15
00:01:15,953 --> 00:01:21,679
{\an8}"If we want everything to remain as it is,
everything needs to change."
16
00:01:21,689 --> 00:01:27,008
{\an8}Giuseppe Tomasi of Lampedusa,
The Leopard
17
00:01:37,733 --> 00:01:41,590
{\an8}During the 1970s, Italy did
was in a state of political turmoil.
18
00:01:47,960 --> 00:01:54,300
{\an8}Radical terrorists killed politicians,
judges and innocent citizens.
19
00:02:29,761 --> 00:02:33,751
{\an8}Gianni Agnelli, known
in Italy as "L'Avvocato",
20
00:02:33,761 --> 00:02:38,591
{\an8}Gianni Agnelli, known
in Italy as "L'Avvocato",
balanced the chaos.
21
00:03:18,066 --> 00:03:22,977
{\an9}HENRY KISSINGER
Former US Secretary of State
22
00:03:19,556 --> 00:03:23,689
I always said it was dangerous
think something in his presence,
23
00:03:25,955 --> 00:03:27,805
because he would have understood it.
24
00:03:31,018 --> 00:03:34,364
He had the extraordinary ability
25
00:03:35,414 --> 00:03:36,824
to understand
26
00:03:38,345 --> 00:03:39,661
the vibrations
27
00:03:40,971 --> 00:03:42,121
of events.
28
00:03:46,657 --> 00:03:48,560
If you are not Italian,
29
00:03:48,570 --> 00:03:50,195
to understand
30
00:03:51,019 --> 00:03:54,027
what Gianni Agnelli was for Italy
31
00:03:54,923 --> 00:03:57,998
we need to go back to the early 1950s.
32
00:04:02,860 --> 00:04:04,573
After the war,
33
00:04:03,851 --> 00:04:08,244
{\an7}Voice of GIORGIO GARUZZO
Former FIAT manager
34
00:04:04,826 --> 00:04:07,690
Italy was almost
completely destroyed.
35
00:04:09,189 --> 00:04:11,239
No bridges, no factories,
36
00:04:11,865 --> 00:04:13,715
unemployment skyrocketing.
37
00:04:14,314 --> 00:04:17,155
The people were really very poor.
38
00:04:18,608 --> 00:04:21,869
People died young because of
lack of healthcare.
39
00:04:24,440 --> 00:04:27,875
Then, suddenly, something happened.
40
00:04:28,987 --> 00:04:30,878
It was the so-called:
41
00:04:32,623 --> 00:04:34,853
the economic miracle.
42
00:04:36,202 --> 00:04:40,513
Suddenly there was an economic boom,
many industries and companies were born
43
00:04:38,876 --> 00:04:40,892
{\an7}VENDELINE VON BREDOW
Journalist, The Economist
44
00:04:40,523 --> 00:04:42,890
and there was a lot of energy
for reconstruction.
45
00:04:44,905 --> 00:04:47,155
Italy became one of the largest
46
00:04:47,252 --> 00:04:49,919
Industrialized countries of the world.
47
00:04:51,218 --> 00:04:54,251
The industrial rebirth
of Italy is FIAT.
48
00:04:55,323 --> 00:04:57,905
And it changed Italy completely.
49
00:04:58,212 --> 00:05:00,908
In the 1950s, many people came
50
00:05:01,451 --> 00:05:03,301
in northern Italy.
51
00:05:03,398 --> 00:05:06,210
Factories sprung up like mushrooms.
52
00:05:06,611 --> 00:05:09,917
Thousands. Really, thousands of them.
53
00:05:10,838 --> 00:05:12,920
So, people had
54
00:05:13,446 --> 00:05:15,923
salaries, pensions,
55
00:05:16,274 --> 00:05:20,274
health care, and assistance
FIAT's health system was excellent
56
00:05:20,828 --> 00:05:22,763
schools for children.
57
00:05:23,052 --> 00:05:25,258
FIAT accommodation, FIAT summer camps,
58
00:05:25,268 --> 00:05:27,935
FIAT kindergartens, FIAT sports fields.
59
00:05:28,372 --> 00:05:31,689
And, finally, they had a car.
60
00:05:33,344 --> 00:05:36,605
FIAT placed the whole of Italy
61
00:05:34,643 --> 00:05:38,256
{\an7}MARIA SOLE AGNELLI
Gianni's sister
62
00:05:36,615 --> 00:05:38,256
on four wheels.
63
00:05:39,419 --> 00:05:43,386
Ultimately,
all this was embodied
64
00:05:44,230 --> 00:05:46,816
in the minds of Italians
65
00:05:46,826 --> 00:05:50,350
from the Agnelli family and
in particular from Gianni.
66
00:06:00,781 --> 00:06:03,931
He was involved in all of this
who loved Italians:
67
00:06:03,971 --> 00:06:06,974
sex, cars and sports.
68
00:06:04,435 --> 00:06:06,975
{\an9}ISABELLA RATAZZI
Gianni's nephew
69
00:06:07,842 --> 00:06:09,992
He had football, with Juventus.
70
00:06:10,360 --> 00:06:13,341
He had the Ferrari with the cars.
71
00:06:13,978 --> 00:06:17,318
You shouldn't have missed Gianni Agnelli.
72
00:06:18,029 --> 00:06:20,907
People would think
that they had invented it.
73
00:06:18,033 --> 00:06:20,769
{\an7}REINALDO HERRERA
Friend of Gianni
74
00:06:20,907 --> 00:06:23,935
{\an7}DIANE VON FÜRSTENBERG
Gianni's nephew
75
00:06:20,917 --> 00:06:22,879
All the women were in love with him.
76
00:06:22,889 --> 00:06:24,867
All men wanted to be him.
77
00:06:25,435 --> 00:06:27,995
{\an9}GIANNI RIOTTA
Journalist, La Stampa
78
00:06:25,631 --> 00:06:28,491
He had been a playboy in his youth,
79
00:06:28,501 --> 00:06:31,811
but no good Italians
he was troubled by it.
80
00:06:33,920 --> 00:06:37,004
He was a man full of ideas.
81
00:06:37,895 --> 00:06:40,885
For many Italians it became
82
00:06:40,895 --> 00:06:43,945
the symbol of what
Italy could do it
83
00:06:44,572 --> 00:06:47,320
the symbol of Italian rebirth.
84
00:06:48,274 --> 00:06:50,297
HBO Presents:
"Lambs"
85
00:06:50,298 --> 00:06:52,921
Translation: Superpiffer, patriz2310
el_posi, itsonlyrockandroll
86
00:06:52,922 --> 00:06:55,545
Translation: Winston101, DaughterOfGloin
whatsan, tstn431, JulyChan
87
00:06:55,546 --> 00:06:57,869
Review: chizpurfle
88
00:06:57,870 --> 00:07:00,327
:: Italiansubs ::
[www.italiansubs.net]
89
00:07:00,528 --> 00:07:05,885
{\an8}Part I
The rise of FIAT
90
00:07:06,822 --> 00:07:11,079
{\an7}FIAT Lingotto plant
Turin, Italy
91
00:07:12,785 --> 00:07:15,418
Gianni's grandfather was
Senator Agnelli,
92
00:07:13,215 --> 00:07:18,685
{\an7}Senator Giovanni Agnelli
Founder of FIAT
93
00:07:15,428 --> 00:07:17,478
and was the founder of FIAT.
94
00:07:19,440 --> 00:07:22,020
Very soon he understood that
mass production
95
00:07:22,030 --> 00:07:24,064
it was the future of the industry
automotive.
96
00:07:26,371 --> 00:07:29,805
And he was largely inspired by the
American car manufacturers.
97
00:07:32,060 --> 00:07:36,376
{\an7}VALERIO CASTRNUOVO
Author and historian
98
00:07:50,634 --> 00:07:53,092
He was a very smart man.
99
00:07:53,102 --> 00:07:54,602
Almost without scruples.
100
00:07:55,326 --> 00:07:57,826
The unscrupulous entrepreneur
par excellence in Italy.
101
00:07:59,852 --> 00:08:01,483
FIAT grew and expanded
102
00:08:01,493 --> 00:08:04,134
in the truck sectors,
of airplanes and trains.
103
00:08:01,783 --> 00:08:04,091
{\an7}JENNIFER CLARK
Journalist
104
00:08:05,909 --> 00:08:08,880
It became the pillar
of the Italian industry.
105
00:08:14,144 --> 00:08:18,803
{\an7}Turin,
Italy
106
00:08:17,140 --> 00:08:19,982
Gianni was raised in Turin.
107
00:08:21,801 --> 00:08:25,729
He had four sisters and two brothers.
108
00:08:27,069 --> 00:08:30,444
Constance Parker was the English nanny.
109
00:08:31,812 --> 00:08:35,289
We always had to walk with
Mrs. Parker in Turin.
110
00:08:32,074 --> 00:08:39,685
{\an7}MARIA SOLE AGNELLI
Gianni's sister
111
00:08:35,332 --> 00:08:39,209
Side by side, he carried us
to walk every day
112
00:08:39,253 --> 00:08:41,359
at least for an hour.
113
00:08:42,357 --> 00:08:45,255
With the cold,
with the snow, with the wind.
114
00:08:46,133 --> 00:08:48,245
We had to behave
particularly well
115
00:08:48,255 --> 00:08:50,005
because he was an Agnelli.
116
00:08:50,952 --> 00:08:53,635
But Gianni really was
disobedient as a child.
117
00:08:53,645 --> 00:08:55,416
He was a brat.
118
00:08:55,996 --> 00:08:58,686
He broke all my toys
and anything else.
119
00:08:56,416 --> 00:09:00,538
{\an7}COUNTESS CRISTIANA BRANDOLINI
Gianni's sister
120
00:08:58,696 --> 00:09:00,548
I didn't like that at all.
121
00:09:00,917 --> 00:09:02,867
He liked to tease.
122
00:09:04,297 --> 00:09:07,154
All his life he was a prankster.
123
00:09:07,622 --> 00:09:09,847
It teased all of us.
We had long hair
124
00:09:09,857 --> 00:09:12,681
and he pulled them every time he passed.
125
00:09:13,659 --> 00:09:16,163
But other than that he was really nice.
126
00:09:16,760 --> 00:09:19,166
He was charming and attractive.
127
00:09:19,952 --> 00:09:20,952
Women.
128
00:09:21,389 --> 00:09:22,539
Cars and women.
129
00:09:24,567 --> 00:09:26,617
Those were definitely things for him.
130
00:09:31,135 --> 00:09:33,931
His mother, Virginia Bourbon del Monte,
131
00:09:31,705 --> 00:09:36,999
{\an7}Donna Virginia Bourbon del Monte
Gianni's mother
132
00:09:34,096 --> 00:09:37,005
she was extravagant, eccentric.
133
00:09:37,622 --> 00:09:40,813
It had a leopard like
pet.
134
00:09:41,650 --> 00:09:43,390
I would say it was
135
00:09:41,655 --> 00:09:45,965
{\an7}LAPO ELKANN
Gianni's nephew
136
00:09:43,585 --> 00:09:46,068
the craziest part of the family.
137
00:09:46,445 --> 00:09:48,612
She was quite promiscuous.
138
00:09:48,871 --> 00:09:52,199
For a woman of her times,
it was truly out of the ordinary.
139
00:09:52,872 --> 00:09:55,202
It scandalized European society.
140
00:09:56,640 --> 00:10:00,653
Gianni's father, Edoardo,
he was interested in the arts.
141
00:10:01,942 --> 00:10:05,042
He liked the theater and
he liked literature.
142
00:10:05,935 --> 00:10:07,722
He was just over 40 years old
143
00:10:07,732 --> 00:10:12,325
and had flown to Forte
dei Marmi with a seaplane.
144
00:10:15,027 --> 00:10:18,003
He had just removed the
seat belt.
145
00:10:18,938 --> 00:10:20,861
He hit a log
146
00:10:20,871 --> 00:10:25,633
it capsized and Edward was
decapitated by the plane's propeller.
147
00:10:28,235 --> 00:10:32,413
The senator went to the morgue
to recognize his son.
148
00:10:32,423 --> 00:10:34,497
He was devastated.
149
00:10:37,244 --> 00:10:40,513
He left behind seven children and
a very young wife.
150
00:10:41,873 --> 00:10:45,853
Gianni was the biggest and was forced
151
00:10:42,536 --> 00:10:45,848
{\an7}ALAIN ELKANN
Gianni's son-in-law
152
00:10:45,863 --> 00:10:47,385
to deal with the matter.
153
00:10:47,395 --> 00:10:50,632
He built an armor around himself.
154
00:10:52,914 --> 00:10:54,114
His grandfather
155
00:10:54,964 --> 00:10:57,135
he practically adopted it
156
00:10:57,145 --> 00:11:01,268
and became the most person
important part of his life.
157
00:11:02,469 --> 00:11:04,894
He taught Gianni how to manage FIAT
158
00:11:04,904 --> 00:11:06,747
and he did so
159
00:11:06,757 --> 00:11:10,277
to hand over the company to
Gianni as sole heir.
160
00:11:16,888 --> 00:11:21,150
Gianni went to America for
the first time in '38.
161
00:11:22,528 --> 00:11:26,274
He was shocked by what he
United States were modern
162
00:11:26,284 --> 00:11:29,422
and how backward Italy was.
163
00:11:30,617 --> 00:11:34,564
The Ford plant in Detroit
it was a city unto itself
164
00:11:34,614 --> 00:11:37,906
with its huge ones
blast furnaces and chimneys.
165
00:11:40,104 --> 00:11:42,100
At that time, America was
166
00:11:40,307 --> 00:11:44,464
{\an7}VENDELINE VON BREDOW
Journalist, The Economist
167
00:11:42,285 --> 00:11:44,471
undoubtedly number one in the world
168
00:11:44,941 --> 00:11:47,591
in terms of industry,
military strength, in all aspects
169
00:11:47,601 --> 00:11:49,864
and it made a big impression on him.
170
00:11:52,013 --> 00:11:56,462
He thought New York was there
most beautiful city in the world.
171
00:11:53,636 --> 00:11:56,472
{\an7}LUPO RATTAZZI
Gianni's nephew
172
00:11:56,801 --> 00:11:59,076
He loved America. It said:
173
00:11:59,106 --> 00:12:01,005
“I am pro-America to the core.”
174
00:12:29,169 --> 00:12:30,861
Gianni went to war.
175
00:12:32,159 --> 00:12:34,567
He felt it as a duty.
176
00:12:35,639 --> 00:12:38,846
He had to be loyal to the King
177
00:12:35,639 --> 00:12:38,846
{\an7}DON NICOLA CARACCIOLO
Gianni's brother-in-law
178
00:12:39,241 --> 00:12:42,965
and the ideals of the Italian State.
179
00:12:44,244 --> 00:12:48,566
But we had a feeling
that would have been a mistake.
180
00:12:50,052 --> 00:12:53,705
My grandfather tried to stop him,
181
00:12:54,152 --> 00:12:56,138
but Gianni said: "No, it's war
182
00:12:56,168 --> 00:12:58,610
and I prefer to go against the Russians."
183
00:13:00,145 --> 00:13:03,295
He was a Cavalry Officer,
not a bad charge.
184
00:13:06,323 --> 00:13:10,637
He thought that an Agnelli
should have courage
185
00:13:10,667 --> 00:13:12,925
and he was a brave man.
186
00:13:13,733 --> 00:13:17,043
He said it was a very sad experience.
187
00:13:17,645 --> 00:13:22,200
"Many soldiers with whom
I fought, they died.
188
00:13:22,420 --> 00:13:24,870
I don't want to remember it."
189
00:13:29,081 --> 00:13:32,486
He hadn't been in the war
sitting in living rooms,
190
00:13:33,426 --> 00:13:35,616
elegant in his beautiful uniform.
191
00:13:33,426 --> 00:13:35,616
{\an7}REINALDO HERRERA
Friend of Gianni
192
00:13:35,646 --> 00:13:37,196
He had been in war.
193
00:13:37,998 --> 00:13:39,456
The inhabitants of Naples
194
00:13:39,486 --> 00:13:42,184
they see the English and Americans arriving
195
00:13:42,214 --> 00:13:44,314
and they go crazy.
196
00:13:54,053 --> 00:13:56,902
Christmas 1945.
197
00:13:58,580 --> 00:14:00,930
It was a very sad Christmas.
198
00:14:02,116 --> 00:14:04,923
We were all in Turin in a house
199
00:14:05,129 --> 00:14:07,479
which was half bombed.
200
00:14:09,004 --> 00:14:12,584
My mother died in a car accident.
201
00:14:14,327 --> 00:14:16,825
We were all very saddened.
202
00:14:18,461 --> 00:14:21,056
At the end of the war,
Gianni's grandfather
203
00:14:21,086 --> 00:14:23,630
was accused of being
a collaborator.
204
00:14:24,622 --> 00:14:27,801
An offensive and false accusation.
205
00:14:28,782 --> 00:14:30,832
My grandfather was still alive
206
00:14:31,754 --> 00:14:34,272
and, I must say, he was treated very badly
207
00:14:34,688 --> 00:14:36,595
by the new anti-fascists,
208
00:14:36,934 --> 00:14:39,906
the National Liberation Committee.
209
00:14:41,749 --> 00:14:46,545
They decided that my grandfather
he had to leave FIAT.
210
00:14:47,768 --> 00:14:50,580
For him it was a source of deep sadness.
211
00:14:52,846 --> 00:14:57,337
Grandfather could not work in the
his company, after the war,
212
00:14:57,381 --> 00:15:00,567
and he died of sorrow for it.
213
00:15:01,451 --> 00:15:05,813
He drove his car up
at the factory, he looked at it
214
00:15:05,843 --> 00:15:09,391
and said: "Why don't they want me?
Why don't they want me?".
215
00:15:09,812 --> 00:15:12,561
He had given his all
his life for FIAT.
216
00:15:13,819 --> 00:15:15,412
Before the senator died,
217
00:15:15,442 --> 00:15:17,193
he was cleared of the accusation
218
00:15:17,223 --> 00:15:19,873
of collaboration with the fascists.
219
00:15:20,364 --> 00:15:22,691
But, until then,
he was a broken man.
220
00:15:23,885 --> 00:15:26,616
He died without ever having done it
return to the factory.
221
00:15:31,117 --> 00:15:33,039
For my grandfather's funeral
222
00:15:33,261 --> 00:15:35,834
we asked if it was possible to stop
223
00:15:36,163 --> 00:15:38,253
in front of FIAT.
224
00:15:38,476 --> 00:15:39,826
They told us no.
225
00:15:40,940 --> 00:15:44,176
A man he had hired
a fundamental role
226
00:15:44,382 --> 00:15:45,982
in Italian capitalism
227
00:15:46,545 --> 00:15:49,430
and whose funeral came
ignored by so many people?
228
00:15:49,460 --> 00:15:51,060
It was very painful,
229
00:15:51,793 --> 00:15:54,693
especially for Gianni who
he felt responsible
230
00:15:54,734 --> 00:15:56,843
for his name and reputation.
231
00:16:01,092 --> 00:16:03,256
Grandfather died in disgrace,
232
00:16:03,515 --> 00:16:05,238
the factory was bombed
233
00:16:05,509 --> 00:16:07,824
and Gianni expressed his concern
234
00:16:07,868 --> 00:16:11,191
in seeing a sea of red flags
235
00:16:11,221 --> 00:16:13,069
in public events.
236
00:16:14,675 --> 00:16:16,458
He was a very restless man.
237
00:16:30,988 --> 00:16:34,035
The Allies wanted to confiscate FIAT
238
00:16:34,900 --> 00:16:36,881
but the Americans were more worried
239
00:16:36,911 --> 00:16:40,398
for the growing influence
of the Communists on Europe.
240
00:16:40,798 --> 00:16:43,714
And Gianni carried forward the idea that
FIAT could be of help.
241
00:16:44,776 --> 00:16:46,229
Through his charm
242
00:16:46,259 --> 00:16:48,231
and his perfect English,
243
00:16:48,476 --> 00:16:51,672
Gianni played a fundamental role
in the rescue of FIAT.
244
00:16:52,332 --> 00:16:54,682
He was able to tell the Americans
245
00:16:54,912 --> 00:16:57,749
"FIAT is Italian. It is from Turin.
246
00:16:58,053 --> 00:16:59,803
We want him to stay here."
247
00:17:01,328 --> 00:17:04,318
{\an7}Reconstruction of
FIAT factories.
248
00:17:12,252 --> 00:17:15,478
{\an7}EZIO MAURO
Former editor-in-chief of La Stampa
and La Repubblica
249
00:17:48,385 --> 00:17:50,510
The war ended, when it was clear
250
00:17:50,554 --> 00:17:52,756
that the Agnelli would have
held control of FIAT,
251
00:17:52,786 --> 00:17:56,236
the time came to ask
who would be in charge of it.
252
00:17:57,657 --> 00:18:00,257
Vittorio Valletta was
one of those people
253
00:17:57,657 --> 00:18:00,257
{\an8}VITTORIO VALLETTA
President of FIAT (1946-1966)
254
00:18:00,329 --> 00:18:02,529
who lived for the company.
255
00:18:03,752 --> 00:18:06,523
Gianni was very wise in recognizing
256
00:18:06,553 --> 00:18:09,138
that Valletta should be
the president of FIAT.
257
00:18:09,168 --> 00:18:13,300
Valletta saw Gianni as
a prince to serve.
258
00:18:13,910 --> 00:18:16,410
But he knew well that, at that moment,
259
00:18:16,678 --> 00:18:19,092
Gianni wouldn't have
could manage FIAT.
260
00:18:20,654 --> 00:18:22,977
He had a group of friends,
261
00:18:23,007 --> 00:18:27,614
with whom he had fought in the war,
who felt anguish
262
00:18:27,644 --> 00:18:32,511
and who thought that the only things
left to do were to have fun,
263
00:18:32,541 --> 00:18:36,513
go with women, drink,
have a car and so on.
264
00:18:36,543 --> 00:18:41,498
And at the beginning of the post-war period the
Gianni's behavior was that.
265
00:18:42,446 --> 00:18:46,299
Valletta said to Gianni:
“Have fun for a while.
266
00:18:46,686 --> 00:18:49,617
And when the time comes,
267
00:18:49,647 --> 00:18:51,854
I'll give you the FIAT".
268
00:18:53,189 --> 00:18:55,403
And Gianni had fun,
269
00:18:55,433 --> 00:18:56,783
I really have to say it.
270
00:19:02,323 --> 00:19:07,566
{\an8}Part II
The Dolce Vita
271
00:19:11,281 --> 00:19:13,758
{\an7}THE SOUTH OF FRANCE
272
00:19:15,791 --> 00:19:19,120
Southern France was in
excitement for Gianni's arrival.
273
00:19:22,062 --> 00:19:25,571
The south of France
he was very carefree.
274
00:19:26,713 --> 00:19:29,887
Very dissolute, if I may say so.
275
00:19:26,713 --> 00:19:29,887
{\an7}LEE RADZIWILL
JFK's sister-in-law
276
00:19:30,487 --> 00:19:32,693
Everyone was there: from Somerset Maugham
277
00:19:32,984 --> 00:19:36,943
to Elsa Maxwell, from Ranieri and Grace
278
00:19:37,389 --> 00:19:39,281
to Ari Onassis with his yacht.
279
00:19:40,505 --> 00:19:43,534
It was a huge private party.
280
00:19:45,547 --> 00:19:48,787
When I met Gianni for the
first time, I was very young.
281
00:19:49,089 --> 00:19:51,836
I was in the tennis environment,
but it wasn't going very well,
282
00:19:49,089 --> 00:19:51,836
{\an7}TAKI THEODORACOPULOS
Friend of Gianni
283
00:19:51,866 --> 00:19:54,655
and I had gone to the south of the
France to take a break.
284
00:19:55,366 --> 00:19:58,616
I was enchanted by his charisma
and by Gianni's charm.
285
00:19:59,357 --> 00:20:02,067
Simple ways and friendliness,
286
00:20:02,318 --> 00:20:05,318
there was no arrogance.
287
00:20:05,918 --> 00:20:09,015
I was in Europe modeling for Chanel.
288
00:20:09,983 --> 00:20:12,179
I met Gianni thanks to Onassis.
289
00:20:13,041 --> 00:20:16,832
He was high on cocaine,
drunk and I didn't know it.
290
00:20:13,041 --> 00:20:16,832
{\an7}JACKIE ROGERS
Stylist
291
00:20:17,645 --> 00:20:20,345
He started courting me
stubbornly,
292
00:20:20,471 --> 00:20:22,221
and she was very attractive,
293
00:20:22,522 --> 00:20:24,622
So we went to his house
294
00:20:25,120 --> 00:20:27,670
and we spent the night there.
295
00:20:29,011 --> 00:20:30,711
Gianni was irresistible.
296
00:20:31,665 --> 00:20:34,751
It was impossible not
feel seduced by him.
297
00:20:31,665 --> 00:20:34,751
{\an7}DIANE VON FURSTENBERG
Stylist
298
00:20:34,781 --> 00:20:35,931
Impossible.
299
00:20:36,600 --> 00:20:38,613
Gianni was full of flirts,
300
00:20:39,000 --> 00:20:41,168
surrounded by movie stars.
301
00:20:41,198 --> 00:20:43,529
There are three things that
I like them more...
302
00:20:43,559 --> 00:20:45,590
love, love and love.
303
00:20:45,822 --> 00:20:48,532
Anita Ekberg was funny and crazy.
304
00:20:49,228 --> 00:20:50,648
She was crazy about Gianni.
305
00:20:56,287 --> 00:20:58,787
I was dating an interior decorator.
306
00:20:59,190 --> 00:21:02,025
He said: "Let's go to Gianni's
Agnelli at the Grand Hotel.
307
00:21:02,055 --> 00:21:04,155
I know he's with Anita Ekberg."
308
00:21:04,185 --> 00:21:05,885
I said, “Great.”
309
00:21:06,468 --> 00:21:07,831
So we went to the hotel.
310
00:21:07,861 --> 00:21:10,061
Gianni never closed the door.
311
00:21:11,287 --> 00:21:13,463
The lights were dim
312
00:21:13,879 --> 00:21:15,571
and we could hear music.
313
00:21:15,601 --> 00:21:18,351
And here is Gianni in bed with Anita Ekberg.
314
00:21:18,811 --> 00:21:20,135
We started laughing,
315
00:21:20,165 --> 00:21:23,115
we turned on the lights and she
he started chasing us
316
00:21:23,185 --> 00:21:26,804
down in the lobby, completely naked,
with those huge breasts.
317
00:21:27,610 --> 00:21:29,547
The following morning,
Gianni called me and said:
318
00:21:29,577 --> 00:21:31,425
“Oh, I thought it was great!”
319
00:21:31,455 --> 00:21:33,037
He always said that
320
00:21:33,067 --> 00:21:36,400
ladies must be
treated like sluts
321
00:21:36,430 --> 00:21:38,893
and sluts treated like ladies.
322
00:21:39,355 --> 00:21:42,289
A woman would find it
repugnant, nowadays?
323
00:21:42,989 --> 00:21:44,709
- Oh, I don't think so.
- Okay.
324
00:21:45,074 --> 00:21:48,331
Well, the problem is that it doesn't
there is no one like him anymore.
325
00:21:48,361 --> 00:21:49,879
This is the big problem.
326
00:21:49,909 --> 00:21:53,609
Why are men so busy at
make money, which is deadly boring.
327
00:21:53,639 --> 00:21:55,298
So what do they have to offer?
328
00:21:55,328 --> 00:21:58,078
I mean, Gianni was funny
and exciting.
329
00:21:58,583 --> 00:22:01,128
He was incredibly alive, you see.
330
00:22:01,824 --> 00:22:05,224
I wasn't looking for a story anyway
of love with Gianni Agnelli.
331
00:22:05,316 --> 00:22:06,815
I thought he was crazy.
332
00:22:08,813 --> 00:22:11,700
Something Gianni loved to do
it was jumping out of a helicopter
333
00:22:11,730 --> 00:22:13,693
and dive into the sea.
334
00:22:13,723 --> 00:22:16,005
That's how it would be
started his weekend.
335
00:22:16,312 --> 00:22:20,515
When I was very, very little, I remember
who arrived at this hotel, the Hotel du Cap,
336
00:22:17,755 --> 00:22:22,235
{\an7}JEAN PIGOZZI
Friend of Gianni
337
00:22:20,545 --> 00:22:21,904
with his helicopter.
338
00:22:21,934 --> 00:22:25,153
He jumped down and then swam towards shore.
339
00:22:26,120 --> 00:22:28,134
He had great physical strength
340
00:22:28,164 --> 00:22:30,808
which almost risked becoming...
341
00:22:31,350 --> 00:22:32,501
practically...
342
00:22:32,531 --> 00:22:33,531
suicidal.
343
00:22:34,665 --> 00:22:41,614
{\an7}Cresta Run
Saint Moritz, Switzerland
344
00:22:36,990 --> 00:22:39,149
Gianni loved doing the Cresta Run.
345
00:22:40,664 --> 00:22:44,575
You get on a toboggan and launch yourself down a
descending at something like 160 kilometers per hour.
346
00:22:46,286 --> 00:22:48,938
You know, I once told him:
"But why don't you go...
347
00:22:48,968 --> 00:22:51,582
on the Empire State Building
and throw yourself down?”
348
00:22:52,295 --> 00:22:55,314
He was held in very high regard
of courage as an abstract concept,
349
00:22:55,543 --> 00:22:58,593
and he proved it every day,
driving his car.
350
00:22:59,839 --> 00:23:02,635
That was an experience that
It made your hair stand on end.
351
00:23:04,698 --> 00:23:08,345
There are many ways to die and not
I think an accident is the worst.
352
00:23:08,668 --> 00:23:12,260
There are some infinitely
more boring and unpleasant.
353
00:23:13,853 --> 00:23:15,489
I've been in the car with him many times.
354
00:23:14,312 --> 00:23:18,445
{\an7}CARLO DE BENEDETTI
Former CEO of FIAT
355
00:23:15,519 --> 00:23:18,901
A terrible, terrifying experience.
Truly terrifying.
356
00:23:19,378 --> 00:23:22,746
He always drove like we were
357
00:23:22,776 --> 00:23:24,650
in a Formula One race,
358
00:23:25,019 --> 00:23:26,722
even though we were in Turin.
359
00:23:27,267 --> 00:23:30,578
{\an9}ANNA MUCCI
Ex lover
360
00:23:27,415 --> 00:23:28,415
He was...
361
00:23:29,345 --> 00:23:31,121
completely crazy.
362
00:23:31,448 --> 00:23:33,748
He absolutely ignored the police,
363
00:23:34,434 --> 00:23:35,833
he was going the wrong way.
364
00:23:36,467 --> 00:23:39,496
He went through red lights and without
see if anyone was coming.
365
00:23:38,094 --> 00:23:42,316
{\an9}MARINA CICOGNA
Gianni's friend
366
00:23:39,526 --> 00:23:41,866
When you look at these things in the
movie you think is a fabrication.
367
00:23:41,896 --> 00:23:43,885
But with Gianni it was all true,
he was like that.
368
00:23:46,541 --> 00:23:50,767
I told him, "Listen to me, asshole,
if you really want to die in the mountains
369
00:23:50,797 --> 00:23:53,468
and do things like that, you don't have to
force others to do it too.
370
00:23:53,478 --> 00:23:55,841
So I won't say a word to you
the next twenty-four hours."
371
00:23:55,913 --> 00:23:59,233
{\an7}MARINA BRANCA
Family friend of the Agnellis
372
00:23:55,914 --> 00:23:58,944
He had a beautiful new Ferrari.
373
00:24:12,753 --> 00:24:14,790
Like a fool.
I always tried not to go there.
374
00:24:49,723 --> 00:24:51,623
Anyone who was close to him
375
00:24:51,706 --> 00:24:53,956
he was absolutely enchanted.
376
00:24:54,462 --> 00:24:55,595
"The Lawyer!"
377
00:24:55,625 --> 00:24:58,334
I mean, it was absurd, pure madness.
378
00:25:05,185 --> 00:25:08,902
And here comes the bride, the honorable one
Pamela Digby, young nineteen year old.
379
00:25:08,932 --> 00:25:11,799
The groom, Mr. Randolph Churchill
he arrived with his regiment.
380
00:25:14,306 --> 00:25:18,868
Between swords and smiles, the bride is having
some problems with the plumed hat.
381
00:25:25,777 --> 00:25:27,977
At the end of the Second World War,
382
00:25:28,007 --> 00:25:29,457
Pamela Churchill...
383
00:25:29,796 --> 00:25:32,500
asked Randolph Churchill for a divorce,
384
00:25:32,996 --> 00:25:35,996
the prime minister's son.
385
00:25:37,666 --> 00:25:39,359
He was a drunkard
386
00:25:39,703 --> 00:25:41,716
and he was hated by everyone.
387
00:25:42,683 --> 00:25:44,483
So he needed...
388
00:25:42,753 --> 00:25:46,548
{\an7}SALLY BEDELL SMITH
Author and historian
389
00:25:44,912 --> 00:25:46,587
to make new conquests.
390
00:25:48,816 --> 00:25:53,064
He went to a big ball,
hosted by Aly Khan,
391
00:25:53,905 --> 00:25:57,227
one of the greatest playboys
of the Western world.
392
00:25:58,749 --> 00:26:01,568
He and Pamela began
this relationship,
393
00:26:02,912 --> 00:26:04,983
but at some point
394
00:26:05,223 --> 00:26:06,924
it happened that he...
395
00:26:06,954 --> 00:26:09,054
he set his sights on Rita Hayworth,
396
00:26:10,073 --> 00:26:13,214
and fell madly in love with her.
397
00:26:15,399 --> 00:26:19,162
He was trying to understand
how to get rid of Pamela,
398
00:26:19,702 --> 00:26:23,350
and he came to terms with it
this brilliant solution.
399
00:26:25,369 --> 00:26:27,619
Aly Khan wanted to get rid of her.
400
00:26:29,310 --> 00:26:32,928
And he found an excellent opportunity in Gianni.
401
00:26:35,041 --> 00:26:39,544
Aly Khan's great friend,
Gianni Agnelli, his playboy friend,
402
00:26:39,574 --> 00:26:40,974
arrived by boat...
403
00:26:41,149 --> 00:26:47,505
{\an8}Chateau de l'Horizon by Aly Khan
404
00:26:42,147 --> 00:26:43,862
He fixed his eyes on Pamela
405
00:26:44,203 --> 00:26:46,214
and said, "Good morning."
406
00:26:48,292 --> 00:26:50,673
He was going for a boat ride.
407
00:26:52,573 --> 00:26:56,140
He invited her to come with him,
and from there she remained by his side.
408
00:26:58,562 --> 00:27:01,222
It was a clever political move on his part.
409
00:27:02,136 --> 00:27:04,736
Don't forget who it was
after the Second World War
410
00:27:04,766 --> 00:27:08,270
and Italy had been an ally
with the Axis powers.
411
00:27:10,092 --> 00:27:15,022
Use the name Churchill
it helped a lot.
412
00:27:16,644 --> 00:27:18,694
They were each other's pawn.
413
00:27:19,411 --> 00:27:22,461
He was learning to be
a political figure.
414
00:27:22,711 --> 00:27:24,411
And Pamela understood this.
415
00:27:25,703 --> 00:27:29,064
She became a pygmalion for Gianni.
416
00:27:29,712 --> 00:27:32,785
She wanted him to get ahead,
417
00:27:33,355 --> 00:27:37,045
so it would have become,
unofficially, the queen of Italy.
418
00:27:38,701 --> 00:27:41,364
The alliance with Churchill
it was very precious.
419
00:27:41,814 --> 00:27:44,702
Thanks to this it was possible to establish
a connection with Washington
420
00:27:44,732 --> 00:27:47,821
and to clean up FIAT's reputation.
421
00:27:48,582 --> 00:27:52,151
And this was the most action
important that she accomplished.
422
00:27:54,115 --> 00:27:57,232
He treated her with
incredible generosity.
423
00:27:58,214 --> 00:28:02,911
He bought Pamela an apartment
in the most beautiful neighborhood of Paris.
424
00:28:04,906 --> 00:28:09,278
He made available to her a
butler and a Bentley,
425
00:28:09,308 --> 00:28:10,749
complete with driver.
426
00:28:11,144 --> 00:28:15,967
And he opened accounts with the
best fashion houses.
427
00:28:18,822 --> 00:28:20,953
She converted to Catholicism
428
00:28:21,043 --> 00:28:24,154
because he realized it was
absolutely necessary
429
00:28:24,184 --> 00:28:27,354
make Gianni marry her.
430
00:28:28,321 --> 00:28:30,003
But this didn't work out.
431
00:28:30,236 --> 00:28:33,924
He often went to these "houses
free", that's what we call them,
432
00:28:34,099 --> 00:28:36,399
to try to pick up someone.
433
00:28:36,814 --> 00:28:38,395
Pamela was away.
434
00:28:39,054 --> 00:28:42,018
Gianni noticed this wonderful woman,
435
00:28:42,048 --> 00:28:44,070
Anne-Marie d'Estainville.
436
00:28:46,507 --> 00:28:48,507
They spent the night together.
437
00:28:48,881 --> 00:28:50,834
And, while they were
hugged on the terrace,
438
00:28:50,864 --> 00:28:53,193
who could ever appear,
439
00:28:53,672 --> 00:28:54,872
if not Pamela?
440
00:28:55,872 --> 00:28:58,102
She went crazy,
441
00:28:58,457 --> 00:29:00,768
and threw something at them.
442
00:29:00,993 --> 00:29:03,716
He kept screaming and
call Anne-Marie,
443
00:29:03,746 --> 00:29:06,497
which was beautiful
innocent girl,
444
00:29:06,822 --> 00:29:08,399
a prostitute and so on,
445
00:29:08,409 --> 00:29:09,484
they decided to...
446
00:29:09,514 --> 00:29:11,364
to leave there immediately,
447
00:29:11,394 --> 00:29:13,964
so they ran straight away
to Gianni's car.
448
00:29:16,797 --> 00:29:19,823
Gianni was like in one
state of agitation.
449
00:29:20,923 --> 00:29:23,140
There was something wrong with him.
450
00:29:23,246 --> 00:29:25,571
He was... under the influence of substances.
451
00:29:25,601 --> 00:29:29,688
He was full of coke up to his hair.
Very often he was really stoned.
452
00:29:30,042 --> 00:29:32,512
He often took drugs when
he was young. He called them...
453
00:29:32,542 --> 00:29:34,943
"the great white nights",
"les grandes nuits blanches".
454
00:29:36,259 --> 00:29:37,877
It was going very well
455
00:29:38,374 --> 00:29:40,878
and crashed into a
butcher's truck.
456
00:29:42,719 --> 00:29:44,643
It was a really bad accident.
457
00:29:44,948 --> 00:29:48,006
The girl didn't do it
nothing and ran away,
458
00:29:48,362 --> 00:29:50,327
but Gianni ended up in hospital.
459
00:29:51,775 --> 00:29:54,871
Gianni had several
leg fractures.
460
00:29:55,571 --> 00:29:57,174
It was very swollen.
461
00:29:57,204 --> 00:29:58,215
It was
462
00:29:59,038 --> 00:30:00,414
in gangrene.
463
00:30:01,208 --> 00:30:03,344
He had to stay in bed for two months,
464
00:30:03,374 --> 00:30:07,952
with the leg raised
and on antibiotics.
465
00:30:08,818 --> 00:30:11,165
I have to say I haven't
Never heard anyone complain.
466
00:30:11,955 --> 00:30:14,235
Pamela rushed to his bedside.
467
00:30:14,926 --> 00:30:17,876
But his four sisters
they couldn't tolerate it.
468
00:30:25,667 --> 00:30:29,303
I didn't like it very much. It was a little
too overbearing for my tastes.
469
00:30:30,355 --> 00:30:33,374
You and your sisters were
protective towards Gianni?
470
00:30:34,419 --> 00:30:37,323
Not really protective, but...
471
00:30:38,480 --> 00:30:39,907
How can I explain them?
472
00:30:40,493 --> 00:30:41,554
Worry.
473
00:30:42,114 --> 00:30:43,358
Very worried.
474
00:30:44,088 --> 00:30:46,839
The sisters took in
handle the situation.
475
00:30:50,166 --> 00:30:52,887
Two of the sisters,
Cristiana and Maria Sole,
476
00:30:52,917 --> 00:30:56,950
they were very good friends with
Princess Marella Caracciolo.
477
00:30:58,768 --> 00:31:01,302
Marella was part of the
Caracciolo family,
478
00:30:59,936 --> 00:31:04,083
{\an7}BOB COLACELLO
Journalist
479
00:31:01,334 --> 00:31:04,099
who were Neapolitan aristocrats.
480
00:31:04,590 --> 00:31:06,515
Almost a royal family.
481
00:31:09,871 --> 00:31:16,105
{\an7}Trastevere district,
Rome
482
00:31:13,188 --> 00:31:16,111
I had a house in Trastevere,
483
00:31:16,398 --> 00:31:18,854
which was right there
behind Marella's house.
484
00:31:20,632 --> 00:31:23,995
And I was very lucky back then
because I had a car
485
00:31:24,390 --> 00:31:25,694
and I knew how to drive.
486
00:31:27,108 --> 00:31:31,137
And every time I left the house,
I took Marella with me.
487
00:31:33,468 --> 00:31:35,570
All my friends wanted to marry her.
488
00:31:36,334 --> 00:31:39,900
And Gianni always said that
she was a lovely girl.
489
00:31:40,893 --> 00:31:44,354
He met Gianni immediately after the war
490
00:31:44,503 --> 00:31:47,083
and fell madly in love with him.
491
00:31:47,643 --> 00:31:50,805
When her sisters called her,
he immediately rushed to Florence,
492
00:31:50,835 --> 00:31:52,597
to go and see him in hospital.
493
00:31:54,784 --> 00:31:57,095
He was always with us and repeated:
494
00:31:57,105 --> 00:31:59,244
"Oh, Gianni."
He was constantly looking for it,
495
00:31:59,274 --> 00:32:00,819
he always thought of Gianni,
496
00:32:00,849 --> 00:32:05,292
it went on like this for five
years and finally conquered it.
497
00:32:06,787 --> 00:32:10,908
{\an4}Strasbourg,
France 1953
498
00:32:14,932 --> 00:32:18,858
My mother thought it was
too free a spirit
499
00:32:18,868 --> 00:32:20,482
to be a good husband.
500
00:32:21,213 --> 00:32:23,215
She didn't like it at all.
501
00:32:23,450 --> 00:32:25,870
She called him: "That horrible boy."
502
00:32:27,303 --> 00:32:32,131
He had a reputation as a womanizer.
503
00:32:33,698 --> 00:32:36,896
It was what you
defined as "Don Giovanni".
504
00:32:37,112 --> 00:32:38,335
Surely.
505
00:32:39,117 --> 00:32:43,054
But even if he claimed that only
the maids fall in love
506
00:32:43,691 --> 00:32:46,442
Gianni was deeply
in love with Marella, then.
507
00:32:51,013 --> 00:32:53,051
Marella spent the first few months
508
00:32:53,471 --> 00:32:55,038
lying on the sofa
509
00:32:55,350 --> 00:32:59,602
{\an7}MARELLA CHIA CARACCIOLO
Marella's nephew
510
00:32:55,624 --> 00:32:59,742
to drink orange juice and to
read books of French poetry.
511
00:33:01,060 --> 00:33:03,107
Gianni was increasingly worried,
512
00:33:03,137 --> 00:33:05,034
to have such a sloppy wife.
513
00:33:05,389 --> 00:33:07,020
And so he called
514
00:33:07,542 --> 00:33:10,537
Countess Lily Volpi in Venice.
515
00:33:10,567 --> 00:33:14,606
He owned Palazzo Volpi and organized
the best parties and the best dinners.
516
00:33:11,036 --> 00:33:14,218
{\an7}Palazzo Volpi,
Venice
517
00:33:15,434 --> 00:33:16,950
And he sent Marella over there,
518
00:33:17,282 --> 00:33:20,254
to take an intensive course on
how to take care of the house.
519
00:33:22,025 --> 00:33:26,038
He spent terrible days with that...
that old witch.
520
00:33:27,019 --> 00:33:28,797
Then he understood that
521
00:33:29,154 --> 00:33:30,988
he had a job to do,
522
00:33:31,701 --> 00:33:34,020
besides being in love
and to have a husband.
523
00:33:36,346 --> 00:33:39,297
During the first years they lived in Turin,
524
00:33:39,327 --> 00:33:40,855
and they had two children.
525
00:33:41,721 --> 00:33:45,038
Gianni called his son
Edoardo, like his father.
526
00:33:46,467 --> 00:33:47,718
He was very happy
527
00:33:48,265 --> 00:33:50,156
of the birth of that child.
528
00:33:51,638 --> 00:33:54,580
He came to see my daughter and said, "Ah,
529
00:33:54,809 --> 00:33:58,059
he is the same age as Edward."
You understand, he was making comparisons.
530
00:33:58,285 --> 00:34:02,059
And that was something I didn't have
I've never seen Gianni do it.
531
00:34:04,402 --> 00:34:06,638
Gianni had bought "La Leopolda".
532
00:34:07,224 --> 00:34:08,847
It was a huge house.
533
00:34:08,877 --> 00:34:11,909
There was practically a
living room behind another.
534
00:34:15,945 --> 00:34:17,881
It was used for the film "Red Shoes".
535
00:34:19,615 --> 00:34:22,112
It was huge and on multiple floors.
536
00:34:25,219 --> 00:34:28,151
Marella and Gianni hosted
practically everyone.
537
00:34:28,175 --> 00:34:30,187
Kings, heads of state.
538
00:34:31,471 --> 00:34:36,085
They were considered one
very high class couple
539
00:34:31,471 --> 00:34:37,780
{\an7}VALENTINO,
stylist
540
00:34:36,480 --> 00:34:37,818
all over the world.
541
00:34:38,336 --> 00:34:41,280
Being invited home
Gianni's was always...
542
00:34:41,310 --> 00:34:42,603
anyone...
543
00:34:43,731 --> 00:34:46,287
he wanted to be invited. And Marella
544
00:34:46,317 --> 00:34:49,419
he had furnished that house very well.
545
00:34:49,610 --> 00:34:53,648
You have no idea. At the time,
the Americans who wanted to stay
546
00:34:54,705 --> 00:34:55,818
in step with the times.
547
00:34:56,115 --> 00:35:00,539
{\an7}Villar Perosa,
Piedmont
548
00:34:57,280 --> 00:34:58,864
they imitated
549
00:34:59,463 --> 00:35:00,569
the style...
550
00:35:02,113 --> 00:35:04,508
And everything that went around
to the Agnelli house.
551
00:35:16,542 --> 00:35:18,134
Gianni had good taste.
552
00:35:19,574 --> 00:35:21,816
It literally was
obsessed with aesthetics.
553
00:35:23,213 --> 00:35:24,792
Right away
554
00:35:25,302 --> 00:35:29,758
he had this amazing
connaissance of the paintings.
555
00:35:33,439 --> 00:35:34,611
He adored Balthus.
556
00:35:34,764 --> 00:35:38,630
Long before Balthus was
admired by the general public.
557
00:35:40,319 --> 00:35:44,810
{\an7}BRUNO BISCHOFRERGER
Art dealer and gallery owner
558
00:35:40,349 --> 00:35:42,827
The first thing he bought from me
559
00:35:42,857 --> 00:35:44,963
they were two of the first
Warhol hand paintings
560
00:35:45,162 --> 00:35:47,494
One was a very colorful Batman.
561
00:35:48,277 --> 00:35:50,436
It was something that attracted him very much.
562
00:35:51,105 --> 00:35:53,831
He held it with great care
and he always had it with him,
563
00:35:53,970 --> 00:35:56,145
in one of his rooms,
somewhere.
564
00:35:56,175 --> 00:35:57,671
{\an8}What is a garçonnière?
565
00:35:58,028 --> 00:36:01,188
A garçonnière is a place
where men go
566
00:36:01,735 --> 00:36:04,640
and what he needs it for
meet their lovers.
567
00:36:05,268 --> 00:36:08,341
The garçonnière was a way to
maintain confidentiality,
568
00:36:09,092 --> 00:36:10,891
and to avoid...
569
00:36:11,602 --> 00:36:13,321
to avoid...
570
00:36:15,487 --> 00:36:16,493
scandals.
571
00:36:17,086 --> 00:36:18,614
And did Gianni have a pair?
572
00:36:18,844 --> 00:36:20,665
He had them everywhere.
573
00:36:20,932 --> 00:36:24,208
Villa Bona is a stylish residence
one-room Italian-Japanese
574
00:36:24,421 --> 00:36:25,638
for bachelors,
575
00:36:25,967 --> 00:36:29,426
scattered with sculptures of
Lynn Chadwick and Henry Moore
576
00:36:29,456 --> 00:36:31,085
to be the envy of many cities.
577
00:36:33,460 --> 00:36:37,576
{\an8}Sometimes I come here for lunch with some people
and I organize some meetings with those
578
00:36:37,606 --> 00:36:41,471
{\an8}who don't want to come to the office
{\an8}and nor go through official channels.
579
00:36:42,368 --> 00:36:45,603
I noticed that it's full of pop art.
580
00:36:46,431 --> 00:36:47,800
It's just a joke.
581
00:36:47,830 --> 00:36:50,235
I think it's the smile or the
mouth of Marilyn Monroe,
582
00:36:50,265 --> 00:36:52,329
but I think it makes people feel
583
00:36:52,359 --> 00:36:54,256
in a good mood, if they are around us.
584
00:36:57,745 --> 00:36:58,853
If I feel
585
00:36:59,236 --> 00:37:00,790
nervous, agitated
586
00:37:00,930 --> 00:37:04,535
or excited or in one of
those moods
587
00:37:04,565 --> 00:37:08,153
where you can find yourself, if you have the opportunity
to look at something wonderful
588
00:37:08,622 --> 00:37:12,300
Youalways feel extremely
calm and balanced.
589
00:37:16,997 --> 00:37:21,612
{\an7}PAOLO PEJRONE
Gardener
590
00:37:24,855 --> 00:37:27,747
The Lambs were always the
yardstick in style.
591
00:37:29,339 --> 00:37:32,733
The way they dressed
it was the emblem of the emblem.
592
00:37:34,827 --> 00:37:36,024
Marella
593
00:37:36,258 --> 00:37:38,682
he usually came to the atelier
594
00:37:38,712 --> 00:37:40,533
to buy some clothes
595
00:37:41,119 --> 00:37:42,616
by Valentino.
596
00:37:42,896 --> 00:37:45,832
He dressed very simply.
597
00:37:47,226 --> 00:37:50,532
But, you understand, he had that
fantastic size.
598
00:37:50,844 --> 00:37:53,293
The long neck, the beautiful legs.
599
00:37:54,376 --> 00:37:57,255
And it all suited her perfectly.
600
00:38:01,134 --> 00:38:02,866
Gianni lived for style.
601
00:38:03,248 --> 00:38:05,248
Style meant everything to him.
602
00:38:05,827 --> 00:38:09,447
His way of dressing was very
recognizable, he had very good taste
603
00:38:09,457 --> 00:38:11,545
{\an7}JAS GAWRONSKI
Friend of Gianni
604
00:38:09,487 --> 00:38:11,751
and he really cared about it a lot.
605
00:38:11,781 --> 00:38:14,546
Gianni always wore his tie like this.
606
00:38:15,055 --> 00:38:18,090
How could someone who wears a tie
so be the most elegant man in Italy?
607
00:38:18,120 --> 00:38:20,833
Yet he was the most elegant man in Italy.
608
00:38:22,045 --> 00:38:23,795
Was he vain?
609
00:38:36,173 --> 00:38:38,465
Everyone tried to imitate him,
610
00:38:38,733 --> 00:38:42,818
bringing the watch on
shirt cuff.
611
00:38:42,848 --> 00:38:44,478
A small detail.
612
00:38:45,086 --> 00:38:46,272
I was twenty years old
613
00:38:46,302 --> 00:38:50,018
and he had just done it.
I saw it and thought, "Great idea."
614
00:38:50,123 --> 00:38:52,201
Have you ever seen other people imitating him?
615
00:38:52,231 --> 00:38:53,316
Everyone.
616
00:38:54,210 --> 00:38:55,738
Who didn't imitate him?
617
00:38:57,007 --> 00:38:59,799
I imitated him too.
618
00:39:00,844 --> 00:39:04,929
A substantial part of the
style and aesthetics of Agnelli
619
00:39:04,959 --> 00:39:08,464
It was not showing that yes
was trying to have style.
620
00:39:08,494 --> 00:39:11,269
It was as if the party
it was just over, right?
621
00:39:11,426 --> 00:39:14,369
As if they had worn the first thing
found in the closet as soon as I woke up
622
00:39:14,399 --> 00:39:16,365
and they looked divine.
623
00:39:16,816 --> 00:39:20,632
They did everything with
ease and grace,
624
00:39:20,662 --> 00:39:22,759
without trying too hard.
625
00:39:23,072 --> 00:39:24,281
It was a man
626
00:39:24,511 --> 00:39:28,621
with one leg practically
destroyed. He skied with a brace.
627
00:39:28,841 --> 00:39:33,334
It had an absolute elegance and
he was the fastest of all.
628
00:39:33,961 --> 00:39:38,647
They had that grace
both he and Marella
629
00:39:39,958 --> 00:39:44,114
and the people who frequented them
he was trying to imitate them in some way.
630
00:39:46,955 --> 00:39:52,967
{\an7}STUART THORNTON
The butler
631
00:39:46,975 --> 00:39:50,877
What was the difference between the Lambs
and an English aristocratic family?
632
00:39:50,907 --> 00:39:53,832
Well, certainly them
they were much more affable.
633
00:39:54,517 --> 00:39:56,760
When the duke came down and passed by
634
00:39:56,790 --> 00:40:00,401
we had to stand with our backs
to the wall and lower your gaze,
635
00:40:00,747 --> 00:40:02,771
while with Mr. and Mrs. Agnelli
636
00:40:02,801 --> 00:40:04,782
we were part of the family.
637
00:40:06,703 --> 00:40:08,639
When I left my wife
638
00:40:08,865 --> 00:40:10,882
and declared I was gay,
639
00:40:11,876 --> 00:40:14,986
the first person to whom it
I said it was Mr. Agnelli.
640
00:40:15,423 --> 00:40:18,419
I told him right away
because I wanted him to know
641
00:40:18,938 --> 00:40:21,091
and because I lived in his house. I was doing...
642
00:40:21,235 --> 00:40:23,153
I was part of the family.
643
00:40:23,197 --> 00:40:24,824
He had the right to know.
644
00:40:24,854 --> 00:40:26,797
What exactly did he say to him?
645
00:40:27,189 --> 00:40:29,212
That I had found a boyfriend.
646
00:40:29,442 --> 00:40:31,756
He didn't say much...
647
00:40:31,786 --> 00:40:33,659
He wasn't interested in it at all.
648
00:40:33,689 --> 00:40:35,646
Or rather, he pretended not to
be interested.
649
00:40:35,676 --> 00:40:39,077
Because the first thing he did was
turn the corner, pick up the phone,
650
00:40:39,107 --> 00:40:40,904
call the Duke of Beaufort
651
00:40:41,571 --> 00:40:43,494
and tell him: "Stuart is gay!"
652
00:40:45,620 --> 00:40:47,970
He called everyone because he loved gossip.
653
00:40:48,195 --> 00:40:49,693
He absolutely loved it.
654
00:40:50,075 --> 00:40:53,297
Gianni had the habit, with anyone,
655
00:40:52,822 --> 00:40:57,809
{\an7}LEE RADZIWILL
JFK's sister-in-law
656
00:40:53,287 --> 00:40:57,908
to wait until four
or five in the morning
657
00:40:58,234 --> 00:41:02,247
and ask: "Do you have fun in London"?
658
00:41:02,277 --> 00:41:05,840
Or: "Are you having fun, wherever you are?"
659
00:41:05,870 --> 00:41:09,700
And this poor Christ
he was in dreamland.
660
00:41:10,155 --> 00:41:11,666
This is Gianni's fault.
661
00:41:11,696 --> 00:41:15,421
It's in all my phones
a "Do Not Disturb" button, okay?
662
00:41:15,662 --> 00:41:16,924
It's his fault.
663
00:41:16,954 --> 00:41:18,276
Because he called me
664
00:41:18,476 --> 00:41:22,114
at six in the morning, wherever I was and
he said, "Did I wake you up?" And I'm like, "No, no."
665
00:41:22,144 --> 00:41:26,041
When he had said what he had
to say he just hung up and you...
666
00:41:26,417 --> 00:41:28,405
you just sat there waiting.
667
00:41:29,106 --> 00:41:30,728
When will he hang up?
668
00:41:31,808 --> 00:41:33,722
I have a house on the French Riviera
669
00:41:35,077 --> 00:41:37,741
and he called me and asked:
"How's the sea?"
670
00:41:37,970 --> 00:41:39,882
And I: "Gianni,
I have no idea... I'm sleepy."
671
00:41:39,912 --> 00:41:42,149
"Go and see!" And I went
looking out the window
672
00:41:42,179 --> 00:41:44,086
and I said: "The sea is beautiful." And he:
673
00:41:44,116 --> 00:41:45,374
"Are you sure?" And I'm like, "Yes."
674
00:41:45,404 --> 00:41:49,029
And he: "My captain says that the sea is
horrible. He's always telling me lies, okay?"
675
00:41:49,059 --> 00:41:51,376
Then I went back to sleep and...
they knocked on the door.
676
00:41:51,406 --> 00:41:54,883
"Who is he?", I asked, "Gianni", and I...
He had landed at my house with the helicopter
677
00:41:54,913 --> 00:41:57,560
at six in the morning and said to me:
"Okay, let's go boating."
678
00:42:08,691 --> 00:42:11,949
The "Agneta" was a boat
magnificent, all in mahogany.
679
00:42:44,945 --> 00:42:49,946
{\an7}GIULIO MARCONI
The cook
680
00:42:50,468 --> 00:42:53,150
We had to go by boat
in any weather.
681
00:42:53,870 --> 00:42:55,335
The boat tilted like this
682
00:42:55,365 --> 00:42:56,832
and he was happy.
683
00:43:05,435 --> 00:43:07,485
He had an insatiable hunger
684
00:43:07,547 --> 00:43:09,053
of life, of life.
685
00:43:09,983 --> 00:43:13,657
When he was there the rhythm
of life changed.
686
00:43:13,864 --> 00:43:17,070
{\an7}GENEVRA ELKANN
Gianni's nephew
687
00:43:14,211 --> 00:43:15,266
Everything.
688
00:43:15,820 --> 00:43:17,098
It gave off electricity.
689
00:43:21,422 --> 00:43:22,429
Away, away, away.
690
00:43:22,459 --> 00:43:24,637
Lunch in Rome, dinner in Paris,
691
00:43:24,667 --> 00:43:27,191
and then flew back to Turin.
And the next morning he went
692
00:43:27,221 --> 00:43:29,567
in Germany. It was always,
always, always moving.
693
00:43:29,597 --> 00:43:31,450
He drove fast, he moved fast.
694
00:43:31,480 --> 00:43:35,199
At the end of the day not
you remembered nothing anymore, because
695
00:43:35,229 --> 00:43:36,834
you had seen Rome,
696
00:43:36,864 --> 00:43:38,004
Venice,
697
00:43:38,315 --> 00:43:39,340
Paris
698
00:43:39,556 --> 00:43:41,108
and then back home.
699
00:43:55,526 --> 00:43:58,519
The worst thing was
get back to your life.
700
00:43:58,549 --> 00:44:00,937
It was the worst thing because
we were with this person
701
00:44:00,967 --> 00:44:03,079
who looked like James Bond.
702
00:44:03,542 --> 00:44:07,523
And get back to your life
it was a huge disappointment.
703
00:44:26,232 --> 00:44:30,338
{\an7}Gianni's apartment,
Rome
704
00:45:18,398 --> 00:45:21,184
Nobody ever said
that he wasn't evil.
705
00:45:21,687 --> 00:45:25,059
There was a lot of evil: he did
part of its incredible charm.
706
00:45:35,528 --> 00:45:38,072
When the Kennedys arrived in 1961
707
00:45:38,786 --> 00:45:42,994
they exploded in Washington
glamor and culture.
708
00:45:43,499 --> 00:45:45,887
They organized a series
709
00:45:45,917 --> 00:45:49,278
of fantastic dinners and dances in tuxedos,
710
00:45:50,369 --> 00:45:53,336
the first of which was in 1961,
711
00:45:53,391 --> 00:45:57,247
and the guests of honor were
Gianni and Marella Agnelli.
712
00:46:00,550 --> 00:46:05,182
Agnelli wanted to incentivize the
relations between America and Europe,
713
00:46:05,212 --> 00:46:08,853
something similar to
an Atlantic community.
714
00:46:09,811 --> 00:46:12,964
Gianni considered it his task
try to maintain Italy
715
00:46:13,116 --> 00:46:16,374
in the Western Bloc,
as a member of NATO,
716
00:46:16,762 --> 00:46:21,066
{\an7}ROGER COHEN
Journalist, The New York Times
717
00:46:16,762 --> 00:46:21,066
giving a tug and directing
Italy towards modernity.
718
00:46:21,500 --> 00:46:26,500
I came to Europe to reaffirm,
in the clearest and most persuasive way possible,
719
00:46:22,288 --> 00:46:29,437
{\an7}NATO headquarters
Naples, 1963
720
00:46:27,202 --> 00:46:31,199
that the American commitment to the
Europe's freedom is reliable.
721
00:46:36,107 --> 00:46:38,107
In 1962
722
00:46:38,540 --> 00:46:41,507
Jackie and her daughter Caroline
723
00:46:41,647 --> 00:46:43,471
they went to Italy.
724
00:46:45,999 --> 00:46:49,684
{\an1}Amalfi coast
725
00:46:50,943 --> 00:46:54,463
At that time they began
the gossip.
726
00:46:55,709 --> 00:46:59,532
There were photographs of Gianni and Jackie
727
00:46:59,700 --> 00:47:03,436
sitting together or whatever
they entertained together on the yacht.
728
00:47:03,866 --> 00:47:07,915
Gianni had a boat,
he accompanied her to Capri. There was this...
729
00:47:08,651 --> 00:47:09,751
singer.
730
00:47:10,324 --> 00:47:11,874
I think he had a lot of fun.
731
00:47:13,117 --> 00:47:15,200
The "New York Daily News" headlined:
732
00:47:15,403 --> 00:47:17,894
"The First Lady in the Pirate's Lair"
733
00:47:19,223 --> 00:47:21,469
JFK sent her a telegram
734
00:47:22,264 --> 00:47:24,504
which said "more Caroline, less Agnelli."
735
00:47:26,510 --> 00:47:31,697
{\an8}Legend said that Jackie was someone else
of his lovers. Do you think this is nonsense?
736
00:47:33,851 --> 00:47:35,160
I don't know. Don't...
737
00:47:35,542 --> 00:47:38,312
but I wouldn't be surprised, there.
738
00:47:38,709 --> 00:47:39,843
Should I say it?
739
00:47:40,059 --> 00:47:41,716
Maybe I shouldn't say that.
740
00:47:49,186 --> 00:47:51,551
{\an8}What Marella and Gianni were like
741
00:47:51,581 --> 00:47:54,379
{\an8}with children, when they were young?
742
00:47:54,952 --> 00:47:56,810
{\an8}They were not present.
743
00:47:56,840 --> 00:47:58,568
{\an8}Also... me too.
744
00:48:31,800 --> 00:48:34,810
I met Margherita
only once in my life.
745
00:48:33,207 --> 00:48:40,478
{\an7}MARGHERITA AGNELLI
Gianni's daughter
746
00:48:35,682 --> 00:48:37,471
I was with his father
747
00:48:37,836 --> 00:48:39,759
and at some point
748
00:48:40,355 --> 00:48:43,063
the door opened and Margherita entered
749
00:48:43,093 --> 00:48:44,451
completely...
750
00:48:45,442 --> 00:48:46,545
shaved.
751
00:48:46,804 --> 00:48:49,127
Agnelli looked at her and said:
752
00:48:49,157 --> 00:48:50,639
"What did you do?"
753
00:48:51,169 --> 00:48:54,439
And she replied, "At least you noticed me."
754
00:48:55,289 --> 00:48:56,439
And he left.
755
00:49:00,665 --> 00:49:06,665
{\an8}Those years were problematic
for many, many things.
756
00:49:09,567 --> 00:49:15,553
{\an8}Part III
The Years of Lead
757
00:49:19,013 --> 00:49:23,405
{\an7}Turin, 1966
758
00:50:00,051 --> 00:50:03,608
{\an7}MICHEL DAVID WEILL
Banker
Former Chairman, Lazard Fréres
759
00:50:00,212 --> 00:50:03,394
When I was a member of the
FIAT Council,
760
00:50:04,136 --> 00:50:05,658
I realized...
761
00:50:06,874 --> 00:50:08,426
how humble he was.
762
00:50:10,091 --> 00:50:12,428
He was a very dutiful man.
763
00:50:14,412 --> 00:50:16,872
Gianni was someone who breathed
very international,
764
00:50:16,972 --> 00:50:19,058
so when he took it over, he introduced
765
00:50:19,088 --> 00:50:21,419
philosophy of thought
American in FIAT.
766
00:50:21,429 --> 00:50:23,566
And it was a good thing, because at the time
767
00:50:23,905 --> 00:50:27,636
FIAT really needed to become
a slightly more modern company.
768
00:50:28,438 --> 00:50:31,469
Gianni had a great one
responsibility towards Italy.
769
00:50:31,883 --> 00:50:37,341
{\an7}FRECK VREELAND - C.I.A.
American Embassy in Rome (1978-1985)
770
00:50:31,885 --> 00:50:34,698
What he had to dedicate his life to
771
00:50:34,708 --> 00:50:37,531
it was to make FIAT strong.
772
00:50:38,343 --> 00:50:42,889
This would have strengthened the whole
Italian economy, and so it happened...
773
00:50:44,092 --> 00:50:47,592
{\an8}Italy, underdeveloped ten years ago,
774
00:50:47,622 --> 00:50:51,528
{\an8}is one of the competitors today
fiercest on the market.
775
00:50:51,558 --> 00:50:54,239
{\an8} This is the essence
of the Italian miracle.
776
00:50:55,631 --> 00:50:58,786
FIAT became the company
most important car manufacturer in Europe,
777
00:50:58,796 --> 00:51:01,296
also placing himself in front
to the German Volkswagen,
778
00:51:01,367 --> 00:51:03,299
which had always been the historical rival.
779
00:51:04,032 --> 00:51:05,250
{\an8}FIAT.
780
00:51:05,280 --> 00:51:09,543
{\an8}Fourth largest producer in
1967 after the three American giants
781
00:51:09,573 --> 00:51:11,878
{\an8}General Motors, Ford, and Chrysler.
782
00:51:31,742 --> 00:51:34,309
In 1969 Ferrari,
783
00:51:34,409 --> 00:51:35,859
an Italian treasure,
784
00:51:35,901 --> 00:51:37,334
he was in serious trouble.
785
00:51:39,177 --> 00:51:40,904
Ferrari loved racing.
786
00:51:41,364 --> 00:51:44,346
For him, selling cars was
a way to finance
787
00:51:44,356 --> 00:51:46,754
car racing. And...
788
00:51:46,784 --> 00:51:48,748
encountered difficulties.
789
00:51:47,292 --> 00:51:54,240
{\an7}JOHN ELKANN
Gianni's nephew
Chairman, FIAT Chrysler Automobili
790
00:51:49,461 --> 00:51:51,530
That's when he asked
791
00:51:52,422 --> 00:51:55,010
to my grandfather to help him.
792
00:51:55,457 --> 00:51:59,952
The Ferrari was for sale and the
Ford was very interested.
793
00:52:00,664 --> 00:52:02,232
For Gianni it was unthinkable
794
00:52:02,262 --> 00:52:05,222
that Ferrari does not
was in Italian hands.
795
00:52:12,514 --> 00:52:14,721
The whole industry
automotive is addressed
796
00:52:14,751 --> 00:52:17,130
towards the standards of
American security.
797
00:52:17,160 --> 00:52:19,516
Agnelli, according to the director
of the establishment,
798
00:52:19,546 --> 00:52:23,010
had to be held back from
sit in the cars during the tests.
799
00:52:24,928 --> 00:52:27,101
No. It's not bad.
800
00:52:27,844 --> 00:52:29,886
Fiat and Agnelli represent
801
00:52:29,916 --> 00:52:32,707
the new European challenge to America.
802
00:52:32,949 --> 00:52:35,512
Ready to use new technologies
803
00:52:35,542 --> 00:52:37,617
but attentive to human needs
804
00:52:37,647 --> 00:52:39,978
in the new Industrial State.
805
00:52:41,337 --> 00:52:44,009
We exceed one million cars.
806
00:52:44,039 --> 00:52:47,542
I'll sell more than a million...
1,150,000 this year.
807
00:52:48,006 --> 00:52:49,988
I don't know if it's big enough,
808
00:52:50,194 --> 00:52:51,930
but it is certainly a sufficient number
809
00:52:51,960 --> 00:52:54,679
to compete with the United States.
810
00:52:54,894 --> 00:52:57,454
Gianni was moving towards the end
811
00:52:57,484 --> 00:52:59,553
of the golden age of FIAT,
812
00:52:59,719 --> 00:53:02,788
which essentially lasted from 1945
813
00:53:02,818 --> 00:53:06,612
until about 1967 and 1968.
814
00:53:08,186 --> 00:53:09,313
Then...
815
00:53:10,455 --> 00:53:12,413
Riots spread in Italy.
816
00:53:12,797 --> 00:53:16,405
{\an7}Paris, 1968
817
00:53:16,415 --> 00:53:19,634
Student protests from
France have arrived in Italy
818
00:53:19,664 --> 00:53:22,382
where they soon found themselves
extended to workers.
819
00:53:24,018 --> 00:53:27,658
{\an7}Milan, 1969
820
00:53:30,386 --> 00:53:32,426
Throughout Europe there was...
821
00:53:33,233 --> 00:53:36,187
a feeling of change,
of evolution.
822
00:53:33,331 --> 00:53:36,258
{\an7}GIORGIO GHIGLIENO
Son of a FIAT manager
823
00:53:59,291 --> 00:54:01,051
The company is under great pressure
824
00:54:01,081 --> 00:54:03,554
by the unions
of communist origin
825
00:54:03,584 --> 00:54:05,493
despite the fact that at FIAT
826
00:54:05,523 --> 00:54:09,309
the possession of one is recognized
industrial relations policy
827
00:54:09,384 --> 00:54:11,570
among the most cutting-edge in Europe.
828
00:54:14,207 --> 00:54:17,624
Gianni's impulse when yes
was faced with strikes
829
00:54:17,654 --> 00:54:19,849
or other moments of
tension with the unions
830
00:54:19,879 --> 00:54:21,548
it was trying to dialogue.
831
00:54:33,056 --> 00:54:35,067
When you were at Agnelli's house
832
00:54:36,583 --> 00:54:39,888
the communists, the trade union representatives,
833
00:54:40,283 --> 00:54:42,656
and left-wing writers...
834
00:54:43,265 --> 00:54:45,065
and right-wing writers,
835
00:54:45,125 --> 00:54:46,492
they were all there.
836
00:54:47,244 --> 00:54:51,899
{\an7}DIEGO NOVELLI
Communist Mayor of Turin (1975-1985)
837
00:55:21,313 --> 00:55:24,111
He felt great solidarity
towards the workers
838
00:55:24,141 --> 00:55:26,114
and towards their condition.
839
00:55:38,080 --> 00:55:44,485
{\an7}LUCIANO LAMA
General Secretary of the CGIL
840
00:55:39,203 --> 00:55:42,534
He signed an agreement while the
inflation rate galloped
841
00:55:43,396 --> 00:55:45,684
indexing wages to inflation.
842
00:55:48,302 --> 00:55:50,802
Thus he achieved the serenity of the workers.
843
00:55:50,863 --> 00:55:53,183
The left party supported him.
844
00:55:54,758 --> 00:55:57,524
Many of his opponents
they claim he did harm
845
00:55:57,554 --> 00:55:59,620
trade and industry in Italy.
846
00:56:02,205 --> 00:56:04,886
He always justified himself, even to me,
847
00:56:05,039 --> 00:56:07,163
saying, "At that moment
848
00:56:07,193 --> 00:56:08,443
with tension
849
00:56:08,841 --> 00:56:10,668
that characterized the country,
850
00:56:10,698 --> 00:56:13,726
with social tension,
political insecurity
851
00:56:14,008 --> 00:56:17,512
an agreement like that was necessary."
852
00:56:19,281 --> 00:56:23,442
Many people were
against FIAT in Turin,
853
00:56:24,027 --> 00:56:25,983
but not against Gianni Agnelli.
854
00:56:27,044 --> 00:56:28,681
There was a... a...
855
00:56:27,708 --> 00:56:31,007
{\an9}MARIO CALABRESI
Former Director of La Stampa
856
00:56:28,711 --> 00:56:30,218
a kind of break.
857
00:56:33,037 --> 00:56:36,205
Mr. Agnelli was the
owner of Juventus,
858
00:56:36,235 --> 00:56:38,907
the football team
most popular in Italy.
859
00:56:41,855 --> 00:56:45,204
Juventus in Turin,
the city's football team
860
00:56:45,234 --> 00:56:47,621
is one of the major Italian teams.
861
00:56:47,853 --> 00:56:50,915
It's one of the responsibilities
of being an Agnelli
862
00:56:50,959 --> 00:56:53,519
is to ensure that Juventus wins.
863
00:56:54,083 --> 00:56:57,410
{\an8} This man is the most expensive.
This man costs a million dollars.
864
00:56:57,440 --> 00:56:59,881
{\an8}I don't know if it's worth it but that's it
how much it costs the team.
865
00:56:59,911 --> 00:57:02,348
{\an8}Well it must be huge
responsibility for him.
866
00:57:02,378 --> 00:57:05,386
{\an8}It should be more,
but I don't think he cares.
867
00:57:05,416 --> 00:57:07,521
{\an8}- And yet is it important to you?
- I like it very much,
868
00:57:07,889 --> 00:57:13,117
{\an8}and it means a lot to the
city and means a lot for Italy.
869
00:57:14,912 --> 00:57:17,364
Its workers were communists.
870
00:57:17,628 --> 00:57:21,170
So during the week
they fought against him,
871
00:57:21,363 --> 00:57:24,181
but on the weekend
they were on his side.
872
00:57:30,889 --> 00:57:34,869
And everywhere he went there was someone
who cried: "Oh, Lawyer!
873
00:57:34,899 --> 00:57:37,272
Let's go, Juventus! Juventus!"
874
00:57:37,302 --> 00:57:40,670
They passed by the car, "Juventus!"
875
00:57:50,658 --> 00:57:55,750
{\an7}Yam Kippur War, 1973
876
00:57:54,180 --> 00:57:56,189
FIAT in that period
877
00:57:56,219 --> 00:57:59,501
faced the Yom Kippur crisis.
878
00:58:00,598 --> 00:58:03,684
The cost of oil was rising rapidly.
879
00:58:03,714 --> 00:58:05,471
They didn't sell cars.
880
00:58:08,001 --> 00:58:11,252
In 1975, the market
automotive in Italy
881
00:58:11,282 --> 00:58:13,087
it was down 40%.
882
00:58:14,479 --> 00:58:15,921
FIAT was short of liquidity.
883
00:58:17,228 --> 00:58:22,779
{\an9}GIANLUIGI GABETTI
Gianni's trusted advisor
884
00:58:18,408 --> 00:58:19,408
Really...
885
00:58:19,894 --> 00:58:22,126
there was no more money.
886
00:58:48,702 --> 00:58:49,965
I told him:
887
00:58:50,235 --> 00:58:51,649
"Look, Mr. Agnelli,
888
00:58:52,572 --> 00:58:56,218
if you look at the income statement
of FIAT will understand immediately
889
00:58:56,228 --> 00:58:59,424
that there are too many people for
what we can produce.
890
00:59:00,043 --> 00:59:03,583
We have to fire
at least 60,000 people."
891
00:59:04,741 --> 00:59:07,226
There was an excess of manpower.
892
00:59:08,006 --> 00:59:09,326
And Agnelli said:
893
00:59:10,569 --> 00:59:11,953
"I don't argue,
894
00:59:12,134 --> 00:59:15,300
but I'm not here to
solve our problems
895
00:59:15,683 --> 00:59:18,252
to the detriment of the Italian situation.
896
00:59:18,468 --> 00:59:20,871
Because if I fire all those people,
897
00:59:21,600 --> 00:59:23,776
Who will offer him a job?"
898
00:59:27,174 --> 00:59:31,985
Following the increase in the price of
oil, the Libyan Arab Foreign Company
899
00:59:32,015 --> 00:59:34,962
she became very, very rich
and full of petrodollars.
900
00:59:35,824 --> 00:59:38,464
FIAT needed a
capital inflow
901
00:59:38,494 --> 00:59:40,433
and the Libyans were interested.
902
00:59:41,046 --> 00:59:45,495
Gaddafi was not seen as at the time
a particularly cruel dictator.
903
00:59:45,525 --> 00:59:49,718
He was seen as one of those
eccentric North African rulers.
904
00:59:49,878 --> 00:59:51,478
Just a little crazy.
905
00:59:52,112 --> 00:59:54,210
And so, we come to an agreement
906
00:59:54,224 --> 00:59:58,133
to sell 10% of
FIAT shares
907
00:59:58,801 --> 01:00:00,251
at a huge price.
908
01:00:24,845 --> 01:00:26,557
{\an8}Do you think it was a good idea?
909
01:00:26,587 --> 01:00:27,687
- No.
- No?
910
01:00:27,839 --> 01:00:28,989
{\an8}Did he tell you?
911
01:00:29,164 --> 01:00:30,164
Yes.
912
01:00:31,794 --> 01:00:34,196
Gianni went ahead and did it anyway.
913
01:00:44,411 --> 01:00:45,411
It was...
914
01:00:45,768 --> 01:00:48,868
a capital injection
of 400 million dollars,
915
01:00:49,594 --> 01:00:52,070
which they were at the time
an incredible sum.
916
01:00:52,639 --> 01:00:55,148
For FIAT it was an excellent deal.
917
01:00:56,232 --> 01:01:00,850
Libya was in the board of directors,
but it had no weight in the management of FIAT.
918
01:01:02,689 --> 01:01:05,332
Everything worked incredibly smoothly.
919
01:01:23,585 --> 01:01:25,929
Once the Libyans arrived,
920
01:01:27,613 --> 01:01:29,614
He called me and said, "Listen...
921
01:01:32,182 --> 01:01:34,526
resign from the board.
922
01:01:36,301 --> 01:01:39,640
It's not something my new friends like...
923
01:01:40,364 --> 01:01:42,378
partners, or...
924
01:01:42,388 --> 01:01:45,082
no, not members, shareholders,
925
01:01:45,578 --> 01:01:48,454
have someone on your advice
with a Jewish name,
926
01:01:48,902 --> 01:01:51,690
so kindly goodbye."
927
01:01:55,681 --> 01:01:58,239
This is also part of it
of Mr. Agnelli...
928
01:01:58,425 --> 01:02:00,312
His…hardness.
929
01:02:01,083 --> 01:02:04,787
He was a total gentleman
devoid of sentimentality.
930
01:02:05,879 --> 01:02:08,697
And I appreciated it! I always have.
931
01:02:09,589 --> 01:02:10,989
But that's how it was done.
932
01:02:12,724 --> 01:02:15,317
FIAT was a sort
of reasons of state.
933
01:02:16,422 --> 01:02:18,608
It came before anything.
934
01:02:23,105 --> 01:02:27,645
Gianni knew he wasn't driving
just a company. He drove the economy.
935
01:02:30,138 --> 01:02:31,588
He was the king of Italy.
936
01:02:32,001 --> 01:02:33,587
Of this, there is no doubt.
937
01:02:33,617 --> 01:02:35,230
In those years I was there,
938
01:02:35,260 --> 01:02:37,010
he controlled everything.
939
01:02:37,133 --> 01:02:39,217
"He controlled everything." One moment.
940
01:02:40,337 --> 01:02:47,176
{\an7}ENRICO CUCCIA
Former President, Mediobanca
941
01:02:41,792 --> 01:02:44,410
Cuccia controlled everything.
942
01:02:49,371 --> 01:02:55,154
{\an7}Milan,
Italy
943
01:02:51,930 --> 01:02:54,049
Just as there was a political system
944
01:02:54,079 --> 01:02:56,121
designed to avoid
945
01:02:56,151 --> 01:02:59,065
that Italy would overthrow,
946
01:02:56,919 --> 01:03:03,478
{\an7}ROGER COHEN
Journalist, The New York Times
947
01:02:59,344 --> 01:03:02,845
there was also an economic system,
with the same goal.
948
01:03:03,059 --> 01:03:06,251
And this was headed by Mediobanca.
949
01:03:05,656 --> 01:03:09,470
{\an7}Mediobanca
Investment bank, Milan
950
01:03:09,780 --> 01:03:14,576
Mediobanca was led by one person
extraordinary, Mr. Cuccia.
951
01:03:15,295 --> 01:03:21,856
{\an7}CARLO CALLIERI
Former FIAT manager
952
01:03:30,164 --> 01:03:33,125
If I say it was the spider
in the center of the canvas,
953
01:03:33,351 --> 01:03:36,680
it might seem
overly sinister, but...
954
01:03:36,710 --> 01:03:38,054
that's how it was!
955
01:03:39,379 --> 01:03:41,558
In essence, he was a Sicilian.
956
01:03:43,041 --> 01:03:45,241
He made things happen.
957
01:03:45,529 --> 01:03:48,038
Not... not always.
958
01:03:48,220 --> 01:03:49,870
We don't know how he did it.
959
01:03:51,645 --> 01:03:54,040
Cuccia called Agnelli
960
01:03:54,675 --> 01:03:55,668
and told him,
961
01:03:55,678 --> 01:03:59,813
“I want you to hire someone new
financial director
962
01:03:59,992 --> 01:04:03,483
because I don't understand anything about
your budget and neither do you."
963
01:04:05,100 --> 01:04:12,123
{\an7}CESARE ROMITI
Former FIAT CEO
964
01:04:05,130 --> 01:04:08,016
It is for this reason that
Romiti joined FIAT.
965
01:04:09,586 --> 01:04:11,725
Romiti was nicknamed "Il Duro",
966
01:04:11,755 --> 01:04:13,042
the tough one.
967
01:04:13,937 --> 01:04:15,376
Romiti was Roman
968
01:04:15,419 --> 01:04:18,485
and it felt like home
969
01:04:18,668 --> 01:04:22,178
amidst the power games
with the politicians of Rome.
970
01:04:23,435 --> 01:04:25,796
Gianni, on the other hand, wasn't very good
comfortable doing those things.
971
01:04:25,826 --> 01:04:29,395
It was too Turin,
too much one from northern Italy.
972
01:04:29,907 --> 01:04:31,197
He found them unpleasant.
973
01:04:31,227 --> 01:04:34,706
They didn't fit his idea
of how things should be done.
974
01:04:35,583 --> 01:04:37,983
He let Romiti do the dirty work.
975
01:04:38,612 --> 01:04:41,506
For this reason, further on,
Romiti became so powerful,
976
01:04:41,536 --> 01:04:43,686
because Romiti knew all the secrets.
977
01:04:45,188 --> 01:04:46,594
To whom was Romiti faithful?
978
01:04:46,624 --> 01:04:48,124
To Gianni or to Cuccia?
979
01:04:49,012 --> 01:04:51,076
For me, there is no doubt
980
01:04:51,237 --> 01:04:53,915
that Romiti worked for FIAT,
981
01:04:53,945 --> 01:04:55,791
but on behalf of Cuccia.
982
01:05:04,427 --> 01:05:06,827
The Italians were at the polls again.
983
01:05:06,857 --> 01:05:09,972
The communists took
more than 33% of the votes.
984
01:05:10,393 --> 01:05:12,469
It was an important victory for communism
985
01:05:12,499 --> 01:05:14,435
and was celebrated as such.
986
01:05:20,478 --> 01:05:23,625
The communists conquered
also the city of Turin
987
01:05:24,945 --> 01:05:27,256
and the Piedmont region.
988
01:05:28,679 --> 01:05:30,478
It was a shock for the country.
989
01:05:32,102 --> 01:05:35,168
Italy now has the communist party
largest in the West,
990
01:05:35,198 --> 01:05:37,312
something like two million subscribers.
991
01:05:37,342 --> 01:05:39,610
It controls the unions and, through them,
992
01:05:39,640 --> 01:05:43,617
controls factories and offices in
which union members work.
993
01:05:45,502 --> 01:05:48,194
Bologna, Milan, Turin, Florence,
994
01:05:48,224 --> 01:05:50,699
Naples, Venice, Genoa, Pisa
995
01:05:50,729 --> 01:05:53,469
and even the government
of Rome, they are red.
996
01:05:56,003 --> 01:06:00,988
{\an7}MOSCOW
997
01:05:56,989 --> 01:06:01,648
It was the exact center
of the Cold War.
998
01:06:04,524 --> 01:06:05,824
The United States
999
01:06:06,215 --> 01:06:07,884
with NATO allies,
1000
01:06:08,356 --> 01:06:10,178
against the Soviet Union.
1001
01:06:13,928 --> 01:06:18,749
The United States is
highly concerned
1002
01:06:19,033 --> 01:06:22,158
due to the presence of communism
in the Italian government.
1003
01:06:36,812 --> 01:06:39,162
Italy was NATO's weak link.
1004
01:06:39,192 --> 01:06:41,432
It was the weak link in the European Union.
1005
01:06:41,528 --> 01:06:44,445
It was the place where it was most likely
1006
01:06:44,860 --> 01:06:48,823
than a Western European country
could, to some extent,
1007
01:06:49,126 --> 01:06:51,078
go over to the Soviet side.
1008
01:08:56,019 --> 01:08:59,419
The Lambs were seen as
the bad guys, the capitalists.
1009
01:09:00,031 --> 01:09:02,531
There were them on the streets
these famous slogans...
1010
01:09:07,297 --> 01:09:10,333
Which means, "Lambs,
Pirelli, twin thieves".
1011
01:09:15,266 --> 01:09:18,403
Maintaining order in a climate of...
1012
01:09:18,650 --> 01:09:21,312
pre-revolution it was really difficult.
1013
01:09:22,450 --> 01:09:24,662
There was drug dealing, prostitution.
1014
01:09:25,685 --> 01:09:28,745
Some FIAT managers
they were knocked down.
1015
01:09:29,325 --> 01:09:31,838
There was a climate of terror and violence.
1016
01:09:33,433 --> 01:09:35,633
{\an9}GIORGIO GARUZZO
Former FIAT Manager
1017
01:09:42,752 --> 01:09:47,061
The Red Brigades were driven by ideals.
1018
01:09:47,887 --> 01:09:50,529
The Red Brigades wanted to instill
1019
01:09:50,925 --> 01:09:55,250
a sort of left-wing alternative.
In the sense, they had anarchist ideals,
1020
01:09:55,280 --> 01:09:58,740
semi-communist ideals.
1021
01:09:58,979 --> 01:10:01,888
The main thrust was
the armed revolution.
1022
01:10:06,049 --> 01:10:09,416
Between 1977 and 1979,
1023
01:10:09,878 --> 01:10:13,213
terrorism in Italy had
intensified its activity.
1024
01:10:14,292 --> 01:10:18,217
Terrorist organizations
they shot people,
1025
01:10:18,893 --> 01:10:20,444
they were preparing attacks...
1026
01:10:21,979 --> 01:10:24,432
The Red Brigades yes
they were making fun of Italy.
1027
01:10:26,894 --> 01:10:29,342
The Red Brigades have
demonstrated ruthlessness
1028
01:10:29,372 --> 01:10:31,668
with mutilation or killing
of notable figures,
1029
01:10:31,698 --> 01:10:35,777
like this magistrate shot dead in Rome
of a gun on February 14 of this year.
1030
01:10:36,410 --> 01:10:38,583
Tuesday, a guard
of the Turin prison
1031
01:10:38,613 --> 01:10:40,365
she was killed by three armed men.
1032
01:10:41,164 --> 01:10:43,706
From the explosives in the cars
of company executives
1033
01:10:43,736 --> 01:10:46,774
it got to the point of being knee-deep
politicians and journalists,
1034
01:10:46,804 --> 01:10:48,746
until the kidnapping and murder.
1035
01:10:49,885 --> 01:10:53,086
To date, there have been more than
a thousand actions of political violence.
1036
01:10:56,206 --> 01:10:58,758
Every morning was a
war bulletin.
1037
01:10:59,519 --> 01:11:03,532
You turned on the radio and discovered a
who they had shot that day.
1038
01:11:04,588 --> 01:11:07,477
And every day something happened.
1039
01:11:07,928 --> 01:11:09,744
A manager, a judge...
1040
01:11:11,243 --> 01:11:13,846
The FIAT managers were
of significant objectives.
1041
01:11:14,754 --> 01:11:21,818
{\an7}CARLO CALLIERI
Former FIAT Manager
1042
01:11:38,256 --> 01:11:41,156
My father was about to go to the office.
1043
01:11:41,186 --> 01:11:44,829
He greeted my mother in the
home garage, down here,
1044
01:11:45,268 --> 01:11:48,326
he took the car and there they were
those people waiting for him.
1045
01:11:48,644 --> 01:11:54,875
{\an9}CARLO GHIGLIENO
Former FIAT Manager
1046
01:11:50,408 --> 01:11:52,769
They had followed my father for weeks.
1047
01:11:55,459 --> 01:11:59,868
Two of them reached him
from behind and shot him.
1048
01:13:10,835 --> 01:13:14,421
Gianni was very tired
from that situation.
1049
01:13:15,771 --> 01:13:17,318
And also from...
1050
01:13:19,114 --> 01:13:20,114
seizure.
1051
01:13:50,406 --> 01:14:01,945
{\an9}ALDO MORO
President of the Council of Ministers
1052
01:14:40,595 --> 01:14:42,794
After 53 days of captivity
1053
01:14:43,037 --> 01:14:44,494
the Red Brigades
1054
01:14:44,678 --> 01:14:46,908
they murdered Aldo Moro,
1055
01:14:47,208 --> 01:14:49,332
President of the Italian Council.
1056
01:15:00,675 --> 01:15:03,773
Agnelli had a vision
pessimism of Italy.
1057
01:15:03,995 --> 01:15:06,744
He thought that the nation
was now in disarray.
1058
01:15:07,032 --> 01:15:09,429
THE BOSS OF FIAT IN THE LIST OF
TARGETS OF THE RED BRIGADES
1059
01:15:09,579 --> 01:15:12,407
The Red Brigades wanted to kill him,
1060
01:15:12,640 --> 01:15:14,291
there was no doubt about it.
1061
01:15:18,001 --> 01:15:20,081
They closed Villar Perosa,
1062
01:15:20,205 --> 01:15:24,100
because they were 145 hectares.
1063
01:15:25,169 --> 01:15:28,081
There was absolutely none
way to isolate that place.
1064
01:15:30,870 --> 01:15:32,830
If anyone wanted to do something,
1065
01:15:32,983 --> 01:15:35,047
put a bomb or
something else in the house,
1066
01:15:35,077 --> 01:15:36,222
he could have done it.
1067
01:15:39,566 --> 01:15:43,493
Many industrial colleagues
they left Italy.
1068
01:15:43,690 --> 01:15:46,237
Gianni never even thought about it.
1069
01:15:47,516 --> 01:15:49,255
He stayed in his city,
1070
01:15:49,481 --> 01:15:52,530
he went to the factory every day,
he went to the office.
1071
01:15:52,998 --> 01:15:57,029
He was convinced it would show
to other people in the world who...
1072
01:15:57,059 --> 01:16:00,071
believed in Italy, and consequently,
they too would have believed in Italy.
1073
01:16:02,188 --> 01:16:04,473
He was driving his car,
1074
01:16:04,503 --> 01:16:07,739
sowed the stock,
the police car,
1075
01:16:04,592 --> 01:16:09,471
{\an7}FURIO COLOMBO
Former President of FIAT USA
1076
01:16:07,719 --> 01:16:10,170
who preceded and followed him.
1077
01:16:12,558 --> 01:16:16,874
He had this Fiat car, because it was
important that being the head of Fiat...
1078
01:16:17,023 --> 01:16:18,725
had a Fiat car, but...
1079
01:16:18,755 --> 01:16:21,718
the engine was obviously Ferrari.
1080
01:16:24,857 --> 01:16:29,034
He was extremely astute in changing...
1081
01:16:29,064 --> 01:16:32,432
his path every day
to go to Fiat.
1082
01:16:33,805 --> 01:16:37,678
He made sure that the people of
Turin knew he was there.
1083
01:16:38,733 --> 01:16:40,483
It happened several times,
1084
01:16:40,513 --> 01:16:42,967
he said: "Let's go for a walk...
1085
01:16:43,095 --> 01:16:47,573
For Via Roma", which is the street...
the 5th Avenue in Turin.
1086
01:16:48,426 --> 01:16:49,692
Without escort,
1087
01:16:50,221 --> 01:16:52,446
and with a crowd around...
1088
01:16:52,476 --> 01:16:55,419
who said to him: "Thank you for being here".
1089
01:16:57,039 --> 01:16:58,421
It was normal.
1090
01:16:58,712 --> 01:17:00,840
Is it dangerous? All right.
1091
01:17:01,017 --> 01:17:03,426
Who said life doesn't
should it be dangerous?
1092
01:17:06,875 --> 01:17:09,126
{\an8}Next to the corpse of Mr. Moro
1093
01:17:09,350 --> 01:17:11,982
{\an8}there is the body of the
First Italian Republic.
1094
01:17:14,054 --> 01:17:16,545
{\an8}We are in an emergency situation.
1095
01:17:16,828 --> 01:17:19,346
{\an8}Economic emergency ed
political emergency.
1096
01:17:19,694 --> 01:17:21,634
{\an8}Can we call it a war?
1097
01:17:21,985 --> 01:17:23,936
{\an8}Yes, it's a war, a war.
1098
01:17:27,470 --> 01:17:32,404
A certain number of people, 61 for the
precision, were fired by Fiat Auto.
1099
01:17:33,706 --> 01:17:37,896
Many of them were suspects
of being terrorists.
1100
01:17:44,574 --> 01:17:49,230
As expected,
layoffs caused strikes.
1101
01:17:48,519 --> 01:17:54,341
{\an7}MIRAFIORI STRIKE
Autumn 1980
1102
01:17:56,991 --> 01:18:00,330
There was going on
negotiation of a contract
1103
01:18:00,360 --> 01:18:02,304
for the workers of
automotive sector,
1104
01:18:02,535 --> 01:18:07,277
and there was a long strike,
not one or two days, but many days.
1105
01:18:09,446 --> 01:18:11,828
Most of the Party
Communist in Italy...
1106
01:18:12,459 --> 01:18:14,414
he respected the idea...
1107
01:18:14,580 --> 01:18:18,664
of Fiat as a private industry.
1108
01:18:20,002 --> 01:18:21,011
But...
1109
01:18:21,450 --> 01:18:24,006
there was a wing...
1110
01:18:24,594 --> 01:18:25,787
radical.
1111
01:18:27,269 --> 01:18:29,039
They had in mind...
1112
01:18:29,069 --> 01:18:32,390
to change the nation completely.
1113
01:18:45,412 --> 01:18:48,198
The party leader
communist, Berlinguer,
1114
01:18:45,988 --> 01:18:52,138
{\an7}Seventeenth day of strike
1115
01:18:48,434 --> 01:18:52,118
he made a speech at the gates
of the Mirafiori complex.
1116
01:18:56,562 --> 01:19:01,051
He said, "If necessary, we will occupy...
1117
01:19:01,401 --> 01:19:02,754
the Fiat factories".
1118
01:21:05,739 --> 01:21:07,220
Suddenly,
1119
01:21:07,763 --> 01:21:11,841
mid-level employees
of Fiat organized a march.
1120
01:21:32,848 --> 01:21:42,341
{\an7}The March of the Forty Thousand
Turin, 1980
1121
01:21:34,174 --> 01:21:38,451
40,000 people marched
for the city of Turin...
1122
01:21:38,566 --> 01:21:42,246
asking for it to be given to him
the right to return to work.
1123
01:21:54,355 --> 01:21:56,246
It was a development
absolutely stunning,
1124
01:21:56,276 --> 01:21:59,971
because it had never happened
something similar in Italy,
1125
01:22:00,744 --> 01:22:05,311
and which completely astonished him
organizers of the strike.
1126
01:22:05,563 --> 01:22:06,874
And they immediately surrendered,
1127
01:22:06,904 --> 01:22:09,628
they said, "Okay, you defeated us,
1128
01:22:09,658 --> 01:22:12,130
we give up, tell us what you want."
1129
01:22:13,069 --> 01:22:14,709
"Let's make a deal...
1130
01:22:14,739 --> 01:22:18,574
and let's close this chapter
bloody event in Italian history."
1131
01:22:53,118 --> 01:22:57,037
In 1981 things changed
a lot for Fiat...
1132
01:22:57,067 --> 01:22:58,634
and for the Italian economy.
1133
01:23:00,722 --> 01:23:02,065
The 80s...
1134
01:23:02,587 --> 01:23:05,684
they are totally, totally different.
1135
01:23:06,618 --> 01:23:09,231
In Italy there is an obvious one
and growing well-being,
1136
01:23:09,261 --> 01:23:12,416
and it is largely due
to the success of Fiat.
1137
01:23:13,172 --> 01:23:15,719
Italy was on everyone's lips
of everyone in Europe.
1138
01:23:15,758 --> 01:23:18,759
His emergence as
new economic power.
1139
01:23:19,068 --> 01:23:22,139
What is this strength attributed to?
1140
01:23:21,667 --> 01:23:24,118
{\an8}U-TURN AT FIAT
1141
01:23:22,615 --> 01:23:24,927
Industrial relations
have stabilized
1142
01:23:24,957 --> 01:23:28,665
with better relationships between
workers and industry.
1143
01:23:29,670 --> 01:23:33,296
Mr Agnelli, what is the
best car in the world?
1144
01:23:33,513 --> 01:23:36,702
Well, I think the best
purchase is a Fiat.
1145
01:23:40,239 --> 01:23:41,624
Fiat at that time...
1146
01:23:41,654 --> 01:23:44,406
had the resources to
buy back Gaddafi.
1147
01:23:44,774 --> 01:23:47,880
For which she was prepared
this huge operation.
1148
01:23:49,560 --> 01:23:52,259
It was very expensive...
1149
01:23:52,397 --> 01:23:56,753
get rid of the people of
Gaddafi, but he made it.
1150
01:23:57,325 --> 01:24:00,186
But when Italy is better,
in the 80s,
1151
01:24:00,216 --> 01:24:03,691
the Lawyer is seen as
a unifying figure.
1152
01:24:04,778 --> 01:24:07,745
There was money for the unions,
there was money for the workers,
1153
01:24:07,955 --> 01:24:09,977
The Fiat was doing very, very well.
1154
01:24:18,034 --> 01:24:25,155
{\an8}Part IV
The coup
1155
01:24:30,498 --> 01:24:33,964
Gianni was diagnosed
prostate cancer.
1156
01:24:34,818 --> 01:24:38,714
He was tired and wanted to
take a step back.
1157
01:25:15,498 --> 01:25:20,298
In the early 90s the
Fiat was losing liquidity
1158
01:25:20,520 --> 01:25:25,481
Enrico Cuccia used this thing
as leverage to impose Romiti.
1159
01:25:27,293 --> 01:25:30,045
Cuccia said that Gianni
himself had to remain...
1160
01:25:30,280 --> 01:25:34,202
as president, and keep Romiti
as CEO.
1161
01:25:36,509 --> 01:25:40,484
Otherwise they would not have provided the
liquidity to save the company.
1162
01:25:42,640 --> 01:25:44,767
Gianni had to betray his brother.
1163
01:25:45,744 --> 01:25:47,450
Romiti had won.
1164
01:26:06,277 --> 01:26:09,138
Gianni, who had never
swam in the pool,
1165
01:26:09,363 --> 01:26:11,062
suddenly jumped into the pool,
1166
01:26:11,868 --> 01:26:14,972
as if to clean yourself of something
which he didn't want to do.
1167
01:27:06,291 --> 01:27:10,281
Five years after Cuccia
had less influence,
1168
01:27:10,818 --> 01:27:15,304
and Gianni was finally able
to let Romiti retire.
1169
01:27:16,413 --> 01:27:19,875
He was therefore looking for a new president.
1170
01:27:20,291 --> 01:27:27,432
{\an8}Part V
Edward
1171
01:27:35,036 --> 01:27:36,851
From early childhood,
1172
01:27:37,104 --> 01:27:40,730
Edoardo Agnelli could assume that
he would be the future head of Fiat.
1173
01:27:43,430 --> 01:27:46,110
Edoardo was a very good boy
intelligent and very sensitive,
1174
01:27:46,154 --> 01:27:49,169
He had really good qualities.
1175
01:27:50,521 --> 01:27:52,575
But he had all the qualities...
1176
01:27:52,770 --> 01:27:57,559
that Gianni could not appreciate,
because it was sentimental.
1177
01:27:58,114 --> 01:28:02,271
He was an intellectual, and
completely different from his father.
1178
01:28:03,954 --> 01:28:07,557
They say the boys
intelligent they are not very...
1179
01:28:11,974 --> 01:28:13,024
brave,
1180
01:28:14,862 --> 01:28:15,862
because...
1181
01:28:16,408 --> 01:28:17,516
you're stupid...
1182
01:28:17,846 --> 01:28:19,483
when you are too brave.
1183
01:28:20,988 --> 01:28:23,314
But it was something that was mine
brother didn't like it.
1184
01:28:25,782 --> 01:28:28,331
He didn't like that Edoardo didn't...
1185
01:28:28,361 --> 01:28:32,392
would dive into the sea,
and didn't throw himself into the waves.
1186
01:28:34,492 --> 01:28:35,701
Gianni said to Edoardo:
1187
01:28:35,731 --> 01:28:39,324
"Today we're going to the football match,
I'll pick you up at 3",
1188
01:28:39,354 --> 01:28:42,708
and then he didn't show up because
he completely forgot about it.
1189
01:29:18,905 --> 01:29:21,714
He came here to Princeton and then...
1190
01:29:19,370 --> 01:29:24,770
{\an7}ANNETTE DE LA RENTA
Family friend of the Agnellis
1191
01:29:23,741 --> 01:29:25,198
things fell apart.
1192
01:29:27,811 --> 01:29:31,223
Edoardo fell into the heroin tunnel
1193
01:29:31,448 --> 01:29:32,448
and...
1194
01:29:33,653 --> 01:29:37,334
Maybe Gianni was feeling some kind of way
responsible, as he should be.
1195
01:29:40,390 --> 01:29:43,132
There was an inheritance problem.
1196
01:29:43,793 --> 01:29:47,864
Edward was not suited to
no role in society.
1197
01:29:48,429 --> 01:29:51,858
On the other hand, the son of
Umberto, Giovanni Alberto,
1198
01:29:51,888 --> 01:29:54,962
turned out to be very promising,
and Gianni thought: "So it's him...
1199
01:29:54,992 --> 01:29:56,375
the true heir."
1200
01:29:56,835 --> 01:29:58,553
Gianni said to his brother:
1201
01:29:58,598 --> 01:30:01,422
"Here is the new manager of FIAT,
1202
01:30:01,452 --> 01:30:02,868
your son."
1203
01:30:02,898 --> 01:30:06,161
And, therefore, even if Umberto does not
would ever get the job
1204
01:30:06,191 --> 01:30:08,171
for which he had
waited all my life,
1205
01:30:08,201 --> 01:30:11,727
at least his son would take over.
1206
01:30:11,891 --> 01:30:13,335
Giovannino
1207
01:30:13,365 --> 01:30:15,865
he was a very boy
awake and tireless,
1208
01:30:16,107 --> 01:30:18,125
so...
1209
01:30:16,336 --> 01:30:20,070
{\an7}RUY BRANDOLINI
Gianni's nephew
1210
01:30:18,437 --> 01:30:20,283
we all put it away...
1211
01:30:21,206 --> 01:30:22,630
many hopes in him.
1212
01:30:22,660 --> 01:30:24,020
It was the right one.
1213
01:30:22,705 --> 01:30:27,415
{\an7}GENEVRA ELKANN
Gianni's nephew
1214
01:30:24,620 --> 01:30:27,389
Everyone agreed
about this thing and...
1215
01:30:28,518 --> 01:30:30,323
the next moment he was gone,
1216
01:30:30,849 --> 01:30:33,370
practically suddenly.
1217
01:30:35,285 --> 01:30:36,285
He had...
1218
01:30:36,315 --> 01:30:40,049
32 years old when they discovered cancer.
1219
01:30:37,400 --> 01:30:40,200
{\an9}ISABELLA RATAZZI
Gianni's nephew
1220
01:30:40,325 --> 01:30:44,236
They discovered it in the spring, and earlier
by the end of the year he was already dead.
1221
01:30:46,000 --> 01:30:47,946
He was a truly wonderful boy,
1222
01:30:47,976 --> 01:30:49,448
full of life.
1223
01:30:49,478 --> 01:30:52,370
He had just gotten married.
He would become a father soon.
1224
01:30:53,156 --> 01:30:56,321
He was always cheerful, always had
a laugh on my face, it was...
1225
01:30:56,972 --> 01:30:58,477
He had it all.
1226
01:31:00,182 --> 01:31:02,480
Umberto literally stayed
1227
01:31:02,686 --> 01:31:04,243
shocked.
1228
01:31:05,442 --> 01:31:09,054
He never recovered from
Giovannino's story.
1229
01:31:15,057 --> 01:31:17,441
Life had to go on,
1230
01:31:15,691 --> 01:31:19,570
{\an7}GIANLUIGI GABETTI
Gianni's most trusted advisor
1231
01:31:18,584 --> 01:31:19,920
so Agnelli
1232
01:31:20,995 --> 01:31:22,359
he told me:
1233
01:31:23,530 --> 01:31:25,803
“There is an empty seat on the board.”
1234
01:31:26,566 --> 01:31:27,566
The only one
1235
01:31:28,786 --> 01:31:30,521
person
1236
01:31:30,687 --> 01:31:32,318
on the line of succession
1237
01:31:32,643 --> 01:31:33,643
It was John.
1238
01:31:34,663 --> 01:31:36,893
He spotted one of the nephews
1239
01:31:36,923 --> 01:31:38,300
which he adored.
1240
01:31:40,402 --> 01:31:44,050
He said, “My grandfather gave me a
placed on the board of FIAT
1241
01:31:44,080 --> 01:31:47,664
when I was 21, so I don't see
so that I don't have to do the same."
1242
01:31:47,841 --> 01:31:50,270
He asked me to go with
him in his room,
1243
01:31:49,241 --> 01:31:55,870
{\an7}JOHN ELKANN
President of FIAT Chrysler Automobiles
1244
01:31:50,552 --> 01:31:52,990
and so I followed him.
1245
01:31:53,034 --> 01:31:54,631
And he basically said to me:
1246
01:31:55,347 --> 01:31:57,934
“I'm thinking of giving you
a seat on the board."
1247
01:31:58,819 --> 01:32:01,415
And, essentially,
was all he said.
1248
01:32:04,579 --> 01:32:07,210
I think he was a great grandfather,
1249
01:32:07,775 --> 01:32:10,214
but I never wanted to
be his son.
1250
01:32:13,331 --> 01:32:15,163
We were having lunch together
1251
01:32:15,441 --> 01:32:19,188
and I remember that, at a certain point,
Edoardo said something and...
1252
01:32:19,218 --> 01:32:20,368
and Gianni...
1253
01:32:21,440 --> 01:32:23,479
he threw himself at him.
1254
01:32:23,717 --> 01:32:28,188
And then I thought, "I can't believe that,
after all these years, their relationship
1255
01:32:28,656 --> 01:32:31,956
is still so tense and without any type
1256
01:32:31,986 --> 01:32:34,139
of respect from his father's side."
1257
01:32:37,733 --> 01:32:41,455
It happened three days before
Edoardo took his own life.
1258
01:32:44,575 --> 01:32:46,641
He jumped from a height of 100 meters.
1259
01:33:24,201 --> 01:33:25,483
He arrived
1260
01:33:25,993 --> 01:33:27,972
the phone call and...
1261
01:33:28,482 --> 01:33:30,755
when Marella returned to the table,
1262
01:33:31,516 --> 01:33:32,715
had
1263
01:33:33,112 --> 01:33:34,464
an expression
1264
01:33:34,767 --> 01:33:35,966
visibly
1265
01:33:36,791 --> 01:33:37,791
heartbroken
1266
01:33:38,212 --> 01:33:40,923
and said he wanted to go for a walk.
1267
01:33:45,543 --> 01:33:48,985
He said he understood why his father
had told her the story
1268
01:33:49,015 --> 01:33:51,433
of Francis of Assisi and Clare.
1269
01:33:53,873 --> 01:33:55,540
A friend of Chiara
1270
01:33:55,570 --> 01:33:57,868
he had thrown himself off a bridge.
1271
01:33:58,352 --> 01:33:59,352
And...
1272
01:33:59,595 --> 01:34:02,541
Saint Francis wrote to her saying:
1273
01:34:02,748 --> 01:34:05,280
"Chiara, Chiara, don't despair.
1274
01:34:05,558 --> 01:34:08,283
When he touched the water,
I was there praying."
1275
01:34:10,914 --> 01:34:15,433
Unfortunately my grandfather had to
recognize the child alone.
1276
01:34:16,639 --> 01:34:21,020
And he had my uncle sew it up,
to make it...
1277
01:34:21,764 --> 01:34:23,827
at least
1278
01:34:23,857 --> 01:34:25,064
acceptable
1279
01:34:25,351 --> 01:34:27,678
when my grandmother would see it.
1280
01:34:29,757 --> 01:34:32,975
Gianni was completely devastated
1281
01:34:33,243 --> 01:34:35,616
and he said to me:
1282
01:34:35,929 --> 01:34:39,857
"It takes a lot of courage
to jump off a bridge."
1283
01:34:41,923 --> 01:34:43,337
Edward had done it
1284
01:34:43,547 --> 01:34:45,787
to demonstrate his courage to his father.
1285
01:34:49,474 --> 01:34:51,965
Upon Edward's death,
1286
01:34:51,995 --> 01:34:55,526
we went to the funeral
1287
01:34:55,556 --> 01:34:58,100
which was held in
residence of Villar Perosa.
1288
01:34:59,506 --> 01:35:03,350
Gianni finally said:
1289
01:35:03,956 --> 01:35:07,759
"We must never forget
that this was a happy home.
1290
01:35:07,917 --> 01:35:10,846
But now it's not at all."
1291
01:35:14,170 --> 01:35:15,976
I wrote him a letter.
1292
01:35:17,859 --> 01:35:19,159
And...
1293
01:35:20,311 --> 01:35:22,395
I told him to go...
1294
01:35:28,174 --> 01:35:30,543
I told him if he was gone
1295
01:35:31,714 --> 01:35:33,388
at the Natural History Museum
1296
01:35:33,877 --> 01:35:36,330
and looked at the universe,
1297
01:35:37,884 --> 01:35:40,334
he would have thought
1298
01:35:42,072 --> 01:35:43,835
that there is a supreme purpose
1299
01:35:44,537 --> 01:35:46,562
that we cannot understand.
1300
01:35:46,755 --> 01:35:48,050
Or maybe not.
1301
01:35:50,330 --> 01:35:52,686
And he replied to that letter
1302
01:35:53,706 --> 01:35:55,331
only a year later.
1303
01:35:56,801 --> 01:35:57,801
And...
1304
01:35:59,019 --> 01:36:00,769
he told me he had
1305
01:36:01,513 --> 01:36:04,100
and that he had had a certain
meaning for him.
1306
01:36:07,434 --> 01:36:10,383
He was more shocked than my grandmother.
1307
01:36:11,581 --> 01:36:12,681
So much so that...
1308
01:36:13,006 --> 01:36:15,244
his body became weak.
1309
01:36:16,740 --> 01:36:18,999
Everything went to hell.
1310
01:36:26,403 --> 01:36:28,044
{\an8}I saw Gianni
1311
01:36:28,207 --> 01:36:29,984
{\an8}a month before he died.
1312
01:36:33,435 --> 01:36:34,762
{\an8}It was very sad.
1313
01:36:37,122 --> 01:36:38,272
{\an8}Very sad.
1314
01:36:38,785 --> 01:36:40,518
{\an8}I no longer recognized him.
1315
01:36:41,222 --> 01:36:44,007
{\an8}I don't know if he recognized me.
1316
01:36:45,510 --> 01:36:48,665
He fell into a state of…
1317
01:36:49,285 --> 01:36:53,655
what I thought was depression. It was one
of the saddest things I've ever seen in my life,
1318
01:36:56,436 --> 01:36:58,751
because suddenly you see a titan,
1319
01:36:59,412 --> 01:37:03,493
a legendary person,
someone you thought was almost immortal,
1320
01:37:05,209 --> 01:37:06,753
completely defeated.
1321
01:37:22,513 --> 01:37:25,624
At his funeral he created himself
the largest crowd
1322
01:37:25,654 --> 01:37:27,983
never seen in Turin.
1323
01:37:53,196 --> 01:37:54,436
Workers,
1324
01:37:54,787 --> 01:37:57,343
people from his hometown
1325
01:37:57,929 --> 01:38:01,249
they lined up at that
frosty winter day.
1326
01:38:02,319 --> 01:38:04,372
While we were there,
1327
01:38:04,772 --> 01:38:06,465
with the whole family,
1328
01:38:07,195 --> 01:38:08,195
the hands
1329
01:38:08,658 --> 01:38:10,378
they hurt me so much,
1330
01:38:10,408 --> 01:38:13,326
that I began to give my left hand,
because I couldn't anymore
1331
01:38:13,356 --> 01:38:15,298
to give the right.
1332
01:38:15,328 --> 01:38:16,889
And lots of people
1333
01:38:17,206 --> 01:38:20,721
they said, "I'm very grateful
to his brother. Really a lot.
1334
01:38:20,751 --> 01:38:21,990
We were friends.
1335
01:38:22,020 --> 01:38:24,263
He gave my son a job.
1336
01:38:24,293 --> 01:38:26,272
He gave my brother a job."
1337
01:38:27,911 --> 01:38:29,123
And they said:
1338
01:38:29,757 --> 01:38:32,901
"When things in Turin were bad,
1339
01:38:34,182 --> 01:38:37,704
we heard a helicopter go by.
1340
01:38:38,173 --> 01:38:41,906
So we knew it had arrived
city and it made us happy."
1341
01:38:56,095 --> 01:38:59,595
He would never admit it,
but he knew he was the Prince of Italy.
1342
01:39:01,147 --> 01:39:04,383
It was the image
international of Italy.
1343
01:39:05,581 --> 01:39:08,020
The most fascinating man in the country.
1344
01:39:08,915 --> 01:39:13,088
He was the symbol of the perfect Italian.
1345
01:39:14,702 --> 01:39:16,280
Very courteous,
1346
01:39:17,341 --> 01:39:19,566
popular among women,
1347
01:39:20,496 --> 01:39:22,471
flashy,
1348
01:39:23,118 --> 01:39:24,537
but only the right.
1349
01:39:25,870 --> 01:39:26,870
Balanced
1350
01:39:28,198 --> 01:39:30,623
in a period of instability.
1351
01:39:32,097 --> 01:39:34,022
It was really...
1352
01:39:35,220 --> 01:39:36,584
a prince.
1353
01:42:22,801 --> 01:42:26,477
It was always my grandmother who wrote
Christmas cards.
1354
01:42:26,507 --> 01:42:29,107
My grandfather was alive
1355
01:42:29,137 --> 01:42:31,615
during Christmas 2002-2003.
1356
01:42:33,258 --> 01:42:36,165
He decided to create
1357
01:42:36,195 --> 01:42:38,039
a Christmas card from him.
1358
01:42:38,397 --> 01:42:40,186
So he chose carefully
1359
01:42:40,861 --> 01:42:42,984
three photos: one of the Stealth,
1360
01:42:43,014 --> 01:42:45,856
that is, the boat he was so proud of
1361
01:42:45,886 --> 01:42:47,509
to have built,
1362
01:42:47,930 --> 01:42:51,369
one from Ferrari,
who had won in 2002
1363
01:42:51,399 --> 01:42:53,173
the world championship,
1364
01:42:53,339 --> 01:42:57,520
and, finally, one from Juventus,
who had won the Italian championship,
1365
01:42:57,886 --> 01:42:59,949
the scudetto in 2002.
1366
01:43:00,761 --> 01:43:02,704
He really wanted to
1367
01:43:03,269 --> 01:43:06,276
give a sign of vitality.
1368
01:43:07,392 --> 01:43:08,392
And...
1369
01:43:09,362 --> 01:43:11,236
it was a way
1370
01:43:11,266 --> 01:43:13,096
to lift the spirit.
1371
01:43:21,271 --> 01:43:23,641
:: Italiansubs ::
[www.italiansubs.net]