1
00:00:02,703 --> 00:00:05,206
-Ah, Sundance.

2
00:00:05,206 --> 00:00:08,509
Nestled in the snowy
embankments of Park City, Utah,

3
00:00:08,509 --> 00:00:10,010
it's the modern mecca

4
00:00:10,010 --> 00:00:12,413
of cinematic artistic
achievement,

5
00:00:12,413 --> 00:00:15,783
a singular utopia for
the truly adventurous movie goer

6
00:00:15,783 --> 00:00:17,718
and, by reputation,

7
00:00:17,718 --> 00:00:21,622
the ultimate haven for
new voices in independent film.

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For a young filmmaker,

9
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there is no better place to be.

10
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Ah, yes, Sundance.

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Too bad for us,
this isn't it.

12
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**

13
00:00:51,319 --> 00:00:55,989
[ Laughter ]

14
00:00:55,989 --> 00:00:59,627
-It's time to wake up, Larry.
-Mm.

15
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-Why do you sleep so late?
-I'm not ready yet.

16
00:01:04,832 --> 00:01:07,968
[ Clears throat, coughs ]

17
00:01:07,968 --> 00:01:10,304
[ Sniffles ]

18
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**

19
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-This is your independent
feature film, "Ten 'til Noon."

20
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-Who are you?

21
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-We'll get to that in a minute,
Larry.

22
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May I call you Larry?

23
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-That's me, I wrote it.

24
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And this guy, that's Scott.

25
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He directed it.

26
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-Action!

27
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-Scott and I had each wanted

28
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to make movies since childhood.

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After struggling in vain
for years

30
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to forge careers in Hollywood,

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we decided to team up and make
a small independent movie.

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The result was "Ten 'til Noon",

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a thriller whose entire
90 minute running time

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takes place between 11:50 AM
and 12:00 PM on one fateful day.

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We raised a little money,
made it,

36
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and we're really proud
of the end result.

37
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We weren't able to afford any
big stars

38
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but we managed to get
a great cast,

39
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excellent production values,

40
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sex, action...
-Larry!

41
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-...drama...
-Did I stutter?

42
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-We even managed to shoot it
on actual film

43
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instead of digital video.

44
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How many micro budget movies
can say that nowadays?

45
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Yes, we loved our little movie

46
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and unveiled it with
a large private screening

47
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at the legendary
Pacific Theater in Los Angeles.

48
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-We had a fantastic screening.

49
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About 850 people showed up
to our cast and crew screening.

50
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It just couldn't have gone
better.

51
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The response was positive
across the board.

52
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-After that night, our effort
seemed to be paying off

53
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and we genuinely believed

54
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this debut was a sign
of the bright future

55
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that lay ahead for us
on the film festival circuit.

56
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-I think it's the mark
of great things to come.

57
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-We might as well have believed
in Santa Claus.

58
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-The biggest misconception

59
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that filmmakers have
about film festivals

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is they're going to go there,

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they're going to
show their movie,

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someone's going to buy it,

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they're going to have
a million dollars

64
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and they're going to have
a great career!

65
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And it's not that.

66
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-Wait, let's back up a step.

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First, we should probably cover

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some of
the film festival basics.

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For example, what exactly
is a film festival

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and why should filmmakers
go to one?

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-It's like a trade show.

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It's a way to show your product
to potential buyers.

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Quite often, if you're talking
to a distributor about a film

74
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and it's played
at Sundance or Slamdance,

75
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it adds credibility to the film.

76
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-I think the thing
that filmmakers can get most

77
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out of going to a festival,

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to me the most important thing
is feedback.

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Being able
to have your film screened

80
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in front of an audience,

81
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being able to get reviewed,

82
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get feedback from critics,

83
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also get exposure, publicity,

84
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and in some cases
your film can even win an award.

85
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-It's all part of building
a pedigree of a film.

86
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That in a sense becomes
like having a Tom Cruise,

87
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or a Mel Gibson,
or an A list star

88
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because to the distributors
it says, "Okay,

89
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I've got a theatrical movie."

90
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-In North America,
Sundance is pretty much

91
00:04:03,744 --> 00:04:06,046
the most important festival
at least in the United States,

92
00:04:06,046 --> 00:04:08,316
then there's the Toronto
International Film Festival,

93
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which is very important,
South by Southwest in Texas.

94
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The Tribeca Film Festival in
New York City, it's rather new.

95
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You can have an independent film
playing the festival circuit

96
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almost for a year.

97
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-So it's a long journey.
But where to begin?

98
00:04:23,331 --> 00:04:25,599
Answering that simple question
isn't easy

99
00:04:25,599 --> 00:04:28,502
because which festival you
first play your movie at

100
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or rather, where you have
your world premiere,

101
00:04:30,904 --> 00:04:34,642
is the biggest issue
in film festival politics.

102
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-I believe that festival
programmers

103
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are looking for
the best, newest,

104
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freshest content out there

105
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and in many cases they want to
have a film's premiere

106
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and in some cases if they don't
get a film's premiere,

107
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they may not program it.

108
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-For some festivals,
premiere status means something

109
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and it's something
you definitely want to protect

110
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sort of your --

111
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you've got to protect where
you pop your festival cherry.

112
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-There's a lot of emphasis on
where did it premiere,

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when is it going to premiere?

114
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For example, if you premiere
at Sundance,

115
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you have a really good shot
at playing many others.

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You don't want to premiere
somewhere in a very small,

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regional festival

118
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when you haven't
gotten the word back

119
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from South by Southwest,

120
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or Tribeca, or Sundance

121
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because if you premiere there,

122
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it's likely that you'll have
shot yourself in the foot.

123
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-Oh, I want South by Southwest
to be my world premiere.

124
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What if you don't get in

125
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and then you've turned down
other festivals

126
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that would have been
an opportunity

127
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for a lot of people
to see your film?

128
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-A lot of people like to say

129
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that the world premiere
of your movie

130
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is a really important event.

131
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I just don't know why

132
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it's just not about
having the best festival

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and showing the best movies.

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-Mindful of our premiere,

135
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we began the process of applying
to film festivals.

136
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-Applying to film festivals

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is a whole sort of thing
in and of itself,

138
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and also being aware
of what festivals are out there.

139
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You know, it's like a whole job
staying on top

140
00:05:51,485 --> 00:05:54,655
of the festival schedule
you know, what's next?

141
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-You have to fill out a form,

142
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sometimes they're
four and five pages long.

143
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You also need to submit
a press kit,

144
00:06:01,662 --> 00:06:03,497
a DVD or a VHS tape,

145
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sometimes they have to have
a special tracking number on it

146
00:06:06,099 --> 00:06:07,635
and a special tracking number

147
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on each and every individual
item including the envelope.

148
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Sometimes you have to
include a return envelope

149
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if you want materials back
because they won't return it

150
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unless you pay for the return.

151
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-This is stuff that you
don't really think about

152
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when you're actually
making the movie.

153
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-Fortunately,
the process of submitting

154
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can be made easier by
an online submission service

155
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like we did using Withoutabox.

156
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-Withoutabox was created
to empower you as a filmmaker.

157
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-The festival submission system

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allows filmmakers
to come to Withoutabox,

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put all their information
into the system.

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They don't need to spend
all that time

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in filling out 20 applications
to get to 20 festivals.

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When they submit it
to one one festival,

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Withoutabox knows what that
particular festival needs

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as opposed to another
submission.

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-Okay, now for my 900th trip
to the post office

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this year alone.

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-Of course, submitting
to film festivals isn't free.

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The fees for submission average
around $50 apiece

169
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with many of them
significantly higher.

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This is in addition to the cost
of your screener and postage.

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-I think the highest
I've paid so far is 90.

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-Each package that goes out
on top of the entry fee,

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you're looking at at least
another 10, 12 bucks each.

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[ Ka-ching! ]

175
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-I am already on track this year
to spend over $1,000

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in freaking festival
submissions.

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[ Ka-ching! ]

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-My first short film
"AdCorp, Inc.,"

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I sent it to a lot of places.

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Submitting to festivals
alone

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ended up costing more

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than the entire budget
of the short.

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-Some of these festivals
are $85, $95, $100,

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what the fuck are they doing
with this money?

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-99 out of 100 filmmakers

186
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don't get into
the festivals they enter

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and it's very burdensome
every time you enter a movie

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if you've got to pay
$50 to $100

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for a feature length movie
and you don't have any money.

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-Here we go.
-You're fortunate if you get in.

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It doesn't seem like
such a burden.

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But if you're not getting into
the festival,

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they're just basically
taking your cash

194
00:08:01,549 --> 00:08:04,417
to tell you your movie sucks.

195
00:08:04,417 --> 00:08:07,454
-But we were pretty confident
our film didn't suck,

196
00:08:07,454 --> 00:08:09,389
so we bravely submitted it

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with our sights set first
on one particular festival.

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**

199
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Yes, Sundance --
the legendary wonderland

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00:08:20,568 --> 00:08:23,737
where dreams are made.

201
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This was where the little guys
got to be big,

202
00:08:26,306 --> 00:08:28,075
where someone
could buy your film

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00:08:28,075 --> 00:08:29,810
for huge piles of money,

204
00:08:29,810 --> 00:08:31,945
where filmmakers
like Kevin Smith,

205
00:08:31,945 --> 00:08:35,348
Quentin Tarantino, Bryan Singer,
and Ed Burns

206
00:08:35,348 --> 00:08:39,753
had arrived as nobodies
and left as legends.

207
00:08:39,753 --> 00:08:41,421
-Sundance was my first film
festival.

208
00:08:41,421 --> 00:08:43,591
I'd never gone to a film
festival before

209
00:08:43,591 --> 00:08:46,426
and ended up winning
the Grand Jury Prize.

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00:08:46,426 --> 00:08:48,261
Surprise!
-If you're in Sundance,

211
00:08:48,261 --> 00:08:50,598
all of a sudden just because
you're in Sundance

212
00:08:50,598 --> 00:08:51,999
that's a big thing now.

213
00:08:51,999 --> 00:08:54,067
It takes it from an independent
to something else.

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00:08:54,067 --> 00:08:56,169
-The moment you're announced as
one of the competition titles,

215
00:08:56,169 --> 00:08:59,006
now you get inundated
with calls from agents,

216
00:08:59,006 --> 00:09:01,141
and studios, and distributors.

217
00:09:01,141 --> 00:09:03,944
You could be somebody
from Bumblefuck, New Jersey,

218
00:09:03,944 --> 00:09:05,713
make a movie,
wind up at the festival

219
00:09:05,713 --> 00:09:07,681
and get picked up
by a distributor.

220
00:09:07,681 --> 00:09:10,017
That's what Sundance represents,
the Cinderella story.

221
00:09:10,017 --> 00:09:12,620
Everyone looks to see,
like, who's going to pop.

222
00:09:12,620 --> 00:09:14,254
-It's the festival
that sets the tone

223
00:09:14,254 --> 00:09:15,789
for the rest of the industry

224
00:09:15,789 --> 00:09:17,490
and it's the most important
film festival

225
00:09:17,490 --> 00:09:19,126
in the United States.

226
00:09:19,126 --> 00:09:21,161
-Yes, Sundance,

227
00:09:21,161 --> 00:09:25,465
where our dreams
could become reality

228
00:09:25,465 --> 00:09:27,901
except they rejected us.

229
00:09:27,901 --> 00:09:31,639
[ Boom! ]

230
00:09:31,639 --> 00:09:33,674
-I personally think
"Ten 'til Noon"

231
00:09:33,674 --> 00:09:35,643
could have been a Sundance film.

232
00:09:35,643 --> 00:09:37,711
I think it's got characteristics

233
00:09:37,711 --> 00:09:40,513
of other films
that have played Sundance.

234
00:09:40,513 --> 00:09:44,151
I -- You know,
it's just --

235
00:09:44,151 --> 00:09:45,653
it's just...

236
00:09:45,653 --> 00:09:48,822
I don't know the answer
why it didn't get into Sundance.

237
00:09:48,822 --> 00:09:51,659
-Not every great independent
film makes it into Sundance.

238
00:09:51,659 --> 00:09:53,694
There's no way that
they can show everything.

239
00:09:53,694 --> 00:09:57,831
In no way are they able
to select the best films.

240
00:09:57,831 --> 00:10:02,502
They select the films that they
feel are right for the festival.

241
00:10:02,502 --> 00:10:04,071
-I became obsessed
with getting into Sundance.

242
00:10:04,071 --> 00:10:05,372
It's all I could think about.

243
00:10:05,372 --> 00:10:06,874
And then once you don't get in,
you're devastated

244
00:10:06,874 --> 00:10:09,342
because you've worked for two
years on a film and you're like,

245
00:10:09,342 --> 00:10:11,979
"What do I do now," you know?
Other film festivals?

246
00:10:11,979 --> 00:10:13,814
Well, I don't want to be
someone's bitch,

247
00:10:13,814 --> 00:10:15,382
I want Sundance.
-Some filmmakers

248
00:10:15,382 --> 00:10:17,217
think Sundance
is the Holy Grail,

249
00:10:17,217 --> 00:10:18,385
but playing Sundance

250
00:10:18,385 --> 00:10:20,754
definitely does not assure you
of the big sale.

251
00:10:20,754 --> 00:10:23,757
Does playing Sundance
help your chances? Yes.

252
00:10:23,757 --> 00:10:27,427
Does it guarantee a big sale?
Absolutely not.

253
00:10:27,427 --> 00:10:30,530
-So Sundance
was no longer a possibility,

254
00:10:30,530 --> 00:10:32,432
but there was
another big festival,

255
00:10:32,432 --> 00:10:35,969
one that also played
in Park City at the same time.

256
00:10:35,969 --> 00:10:38,672
This was our newest
and best hope.

257
00:10:38,672 --> 00:10:41,208
**

258
00:10:41,208 --> 00:10:43,043
-Slamdance started off

259
00:10:43,043 --> 00:10:46,346
as an offshoot of the Sundance
Film Festival obviously.

260
00:10:46,346 --> 00:10:48,281
-In the sort of
early-to-mid-'90s,

261
00:10:48,281 --> 00:10:49,983
if you didn't get into Sundance
forget it --

262
00:10:49,983 --> 00:10:51,251
you wouldn't get distribution,

263
00:10:51,251 --> 00:10:52,753
you wouldn't get an agent,
nothing would happen.

264
00:10:52,753 --> 00:10:54,021
If our films don't get in okay

265
00:10:54,021 --> 00:10:56,890
maybe we'll do
our own renegade screenings

266
00:10:56,890 --> 00:10:58,558
in Park City as well.

267
00:10:58,558 --> 00:11:01,729
-If Sundance is a counterculture
and then it becomes perceived

268
00:11:01,729 --> 00:11:03,230
as being suddenly mainstream,

269
00:11:03,230 --> 00:11:04,564
well then there should be
a new counterculture.

270
00:11:04,564 --> 00:11:06,166
-At first we didn't have a name
for it.

271
00:11:06,166 --> 00:11:08,268
I said -- we came up
with a list of names

272
00:11:08,268 --> 00:11:10,771
and my idea was Loserfest '95.

273
00:11:10,771 --> 00:11:13,273
-I liked their ethic,
kind of a punk rock,

274
00:11:13,273 --> 00:11:15,575
DIY film-making ethic

275
00:11:15,575 --> 00:11:17,745
and they've shown some stuff
that I thought is brilliant.

276
00:11:17,745 --> 00:11:20,280
I thought,
"Why was it not at Sundance?"

277
00:11:20,280 --> 00:11:23,316
-Redford in '98 was quoted
as calling us parasites.

278
00:11:23,316 --> 00:11:24,451
That was great.

279
00:11:24,451 --> 00:11:26,319
We've regurgitated
that quote for years.

280
00:11:26,319 --> 00:11:29,189
-If Sundance was smart,
they would hire Slamdance

281
00:11:29,189 --> 00:11:33,393
and they would make it
a separate section of Sundance.

282
00:11:33,393 --> 00:11:36,830
-In addition, Scott had directed
a film eight years earlier,

283
00:11:36,830 --> 00:11:40,067
"Burn", which had won an award
at Slamdance.

284
00:11:40,067 --> 00:11:44,905
-It was raw, it was powerful.
-Scott had also once programmed

285
00:11:44,905 --> 00:11:46,306
for the festival

286
00:11:46,306 --> 00:11:48,408
and one of the actors
in "Ten 'til Noon",

287
00:11:48,408 --> 00:11:50,911
Dylan Kussman,
had been a programmer as well.

288
00:11:50,911 --> 00:11:53,013
-Yeah.

289
00:11:53,013 --> 00:11:56,884
Yes, Slamdance seemed a perfect
fit for our little film.

290
00:11:56,884 --> 00:11:59,552
[ Boom! ]

291
00:11:59,552 --> 00:12:02,655
But they turned us down as well.

292
00:12:02,655 --> 00:12:05,959
And that was just the beginning
of the rejections.

293
00:12:05,959 --> 00:12:08,996
**

294
00:12:13,533 --> 00:12:15,936
-When you finish your movie,
you think your movie

295
00:12:15,936 --> 00:12:17,437
is the greatest movie ever

296
00:12:17,437 --> 00:12:19,439
and you're going to make it
into Sundance.

297
00:12:19,439 --> 00:12:21,074
Well, so then you don't get into
Sundance

298
00:12:21,074 --> 00:12:22,509
and so then you say, "Well,
I want to be in Park City,

299
00:12:22,509 --> 00:12:24,544
so I'm going to submit to
Slamdance,"

300
00:12:24,544 --> 00:12:25,979
and then that doesn't work.

301
00:12:25,979 --> 00:12:27,948
And suddenly,
you think in your mind

302
00:12:27,948 --> 00:12:31,051
that your movie fucking sucks.

303
00:12:31,051 --> 00:12:33,921
-I recently got word we didn't
get into a specific festival

304
00:12:33,921 --> 00:12:35,655
that I was hoping for.

305
00:12:35,655 --> 00:12:37,825
You know, ran down,
got in the car to go to work,

306
00:12:37,825 --> 00:12:40,227
slammed it in reverse
and forgot about the fact

307
00:12:40,227 --> 00:12:42,562
that I parked right
next to a large cement pillar.

308
00:12:42,562 --> 00:12:45,298
-The thing that I think is
really important to remember

309
00:12:45,298 --> 00:12:47,134
is, "A," yes,
you probably do suck

310
00:12:47,134 --> 00:12:48,501
because most people do,

311
00:12:48,501 --> 00:12:51,471
but the other is that

312
00:12:51,471 --> 00:12:54,842
just because Sundance
didn't accept your movie

313
00:12:54,842 --> 00:12:57,444
doesn't mean it's bad at all.

314
00:12:57,444 --> 00:12:59,947
-There's so many reasons
why a film gets reject

315
00:12:59,947 --> 00:13:02,249
that have nothing to do
with the pure quality of it.

316
00:13:02,249 --> 00:13:05,986
They have programming objectives
or it may be a length thing

317
00:13:05,986 --> 00:13:08,055
and then it is very subjective.

318
00:13:08,055 --> 00:13:09,923
It's like,
it just doesn't strike

319
00:13:09,923 --> 00:13:12,159
whoever it is
that's making the decisions.

320
00:13:12,159 --> 00:13:14,361
-The first film festival
I ever submitted to

321
00:13:14,361 --> 00:13:16,563
was called Raindance,
and they rejected us.

322
00:13:16,563 --> 00:13:18,731
We didn't get into Raindance.

323
00:13:18,731 --> 00:13:22,169
Oddly enough, two months later
we got into Sundance.

324
00:13:22,169 --> 00:13:24,704
-We did not get into
the Cannes Film Festival.

325
00:13:24,704 --> 00:13:26,874
They rejected us several times
in French,

326
00:13:26,874 --> 00:13:28,341
and then I finally got to
the English part.

327
00:13:28,341 --> 00:13:30,610
-You get that letter,
"thank you for submitting,"

328
00:13:30,610 --> 00:13:32,512
"your film was great, but..."

329
00:13:32,512 --> 00:13:35,883
-There's one rejection letter
that I got from Slamdance

330
00:13:35,883 --> 00:13:39,552
and it was this
incredibly smug letter,

331
00:13:39,552 --> 00:13:41,721
"Love, Lady Slamdance,

332
00:13:41,721 --> 00:13:44,757
designated person to hate
for rejecting your film."

333
00:13:44,757 --> 00:13:47,327
They didn't even have the guts
to sign the fucking thing.

334
00:13:47,327 --> 00:13:49,997
-Don't let any rejection
stop you.

335
00:13:49,997 --> 00:13:51,899
-When you die, your film dies,

336
00:13:51,899 --> 00:13:54,367
not what critics say about you,

337
00:13:54,367 --> 00:13:57,270
not when festivals accept you,

338
00:13:57,270 --> 00:13:58,671
it's when you say
I've had enough,

339
00:13:58,671 --> 00:14:00,607
it's over, it's done,
I'm going to put this film down

340
00:14:00,607 --> 00:14:02,042
or I'm going to go
straight to DVD

341
00:14:02,042 --> 00:14:03,443
or I'm going to try to get it
to Netflix,

342
00:14:03,443 --> 00:14:06,646
whatever you're trying to do,
that's when it's over.

343
00:14:06,646 --> 00:14:07,915
-Don't give up.

344
00:14:07,915 --> 00:14:10,517
We couldn't afford to,
but what's left

345
00:14:10,517 --> 00:14:13,553
when you've been turned down
by the big premiere festivals?

346
00:14:13,553 --> 00:14:14,922
-There's a different route
to go,

347
00:14:14,922 --> 00:14:18,091
and that is to play
the small festivals.

348
00:14:18,091 --> 00:14:19,927
-There's tens of thousands
of festivals

349
00:14:19,927 --> 00:14:22,262
all over the world
and then there's Sundance.

350
00:14:22,262 --> 00:14:24,965
The other 10,000 festivals,

351
00:14:24,965 --> 00:14:27,935
that's really a gold mine
for the independent filmmaker

352
00:14:27,935 --> 00:14:30,303
because that's really
where you find your audience.

353
00:14:30,303 --> 00:14:31,738
-There's
a whole slew of festivals

354
00:14:31,738 --> 00:14:33,806
and if you don't get
one of the big festivals

355
00:14:33,806 --> 00:14:35,308
it's still a good idea

356
00:14:35,308 --> 00:14:36,944
to continue to play
around the country.

357
00:14:36,944 --> 00:14:38,211
And the film festival circuit

358
00:14:38,211 --> 00:14:41,248
is like a minor league
theatrical if you will.

359
00:14:41,248 --> 00:14:43,683
-Sundance
is the stadium of festivals.

360
00:14:43,683 --> 00:14:45,185
It's big.

361
00:14:45,185 --> 00:14:46,786
The smaller,
more intimate film festivals

362
00:14:46,786 --> 00:14:48,321
are like seeing your favorite
band

363
00:14:48,321 --> 00:14:49,822
at a small bar

364
00:14:49,822 --> 00:14:51,524
where you can make eye contact.

365
00:14:51,524 --> 00:14:55,495
Sundance started that way,
screening in makeshift libraries

366
00:14:55,495 --> 00:14:58,465
and high school auditoriums
and -- Oh, wait a sec.

367
00:14:58,465 --> 00:15:02,970
They still screen at libraries
and high school auditoriums.

368
00:15:02,970 --> 00:15:04,804
Playing the small B-level,

369
00:15:04,804 --> 00:15:06,573
the smaller more
intimate festivals,

370
00:15:06,573 --> 00:15:08,675
play those
for a year, you know,

371
00:15:08,675 --> 00:15:10,978
a big deal can
come out of that.

372
00:15:10,978 --> 00:15:13,046
-Amid all these initial
rejections,

373
00:15:13,046 --> 00:15:15,648
there was one festival
that wanted us --

374
00:15:15,648 --> 00:15:18,218
the San Francisco
Independent Film Festival.

375
00:15:18,218 --> 00:15:21,621
Although they were small and off
the beaten path of the business,

376
00:15:21,621 --> 00:15:24,157
they had a reputation
for quality films.

377
00:15:24,157 --> 00:15:25,858
-If you take
the industry component

378
00:15:25,858 --> 00:15:27,894
away from this festival,

379
00:15:27,894 --> 00:15:30,363
you have this festival.
[ Laughs ]

380
00:15:30,363 --> 00:15:33,566
If you take the industry
component away from Park City,

381
00:15:33,566 --> 00:15:35,168
there's nothing.

382
00:15:35,168 --> 00:15:36,703
-With no better options,

383
00:15:36,703 --> 00:15:39,006
we decided to let them
have our premiere.

384
00:15:39,006 --> 00:15:40,407
-In my opinion, I felt that

385
00:15:40,407 --> 00:15:42,742
this film could have gotten
a much larger film festival

386
00:15:42,742 --> 00:15:44,044
for its premiere.

387
00:15:44,044 --> 00:15:48,015
Because they had accepted
to the San Francisco Indie,

388
00:15:48,015 --> 00:15:51,851
that really put us in a little
bit of a bind with the premiere.

389
00:15:51,851 --> 00:15:54,854
-There's a certain amount of
time you have to show your movie

390
00:15:54,854 --> 00:15:56,623
when you have it out.

391
00:15:56,623 --> 00:15:57,924
I think you have
a year or 15 months

392
00:15:57,924 --> 00:15:59,426
to show it
in the festival world.

393
00:15:59,426 --> 00:16:02,195
-I really think that you can
wait to premiere too long.

394
00:16:02,195 --> 00:16:04,497
-You can't hold onto your film
too long.

395
00:16:04,497 --> 00:16:06,566
You have to make a choice.

396
00:16:06,566 --> 00:16:09,402
-But that choice to premiere
meant one thing --

397
00:16:09,402 --> 00:16:11,538
it was time to spend more money.

398
00:16:11,538 --> 00:16:14,574
**

399
00:16:26,253 --> 00:16:28,588
-I thought you just showed up.
It's like a full time job.

400
00:16:28,588 --> 00:16:30,890
Every festival
is a full time job.

401
00:16:30,890 --> 00:16:33,893
-You have to provide stills,
and publicity materials.

402
00:16:33,893 --> 00:16:34,927
-You have to think about

403
00:16:34,927 --> 00:16:36,096
taking time off
from your day job,

404
00:16:36,096 --> 00:16:37,464
because most of us
have day jobs.

405
00:16:37,464 --> 00:16:42,135
-Hotel, air fare, food.
-You just hemorrhage money.

406
00:16:42,135 --> 00:16:44,137
I get really greedy
about my stickers

407
00:16:44,137 --> 00:16:45,572
when I go to a festival

408
00:16:45,572 --> 00:16:47,674
that I feel like is not really
watching out for me,

409
00:16:47,674 --> 00:16:49,909
like I'm just wasting
my stickers left and right.

410
00:16:49,909 --> 00:16:52,312
[ Laughs ]
Those things aren't cheap.

411
00:16:52,312 --> 00:16:55,815
-You have to relentlessly
promote your movie all the time,

412
00:16:55,815 --> 00:16:59,586
every day until either
you can't take it anymore

413
00:16:59,586 --> 00:17:01,621
or you get restraining orders.

414
00:17:01,621 --> 00:17:03,590
-My biggest piece of advice
I pass on to filmmakers

415
00:17:03,590 --> 00:17:05,125
going to a festival
for the first time

416
00:17:05,125 --> 00:17:07,694
is manage your expectations.

417
00:17:07,694 --> 00:17:09,829
If you keep them low,
great things happen.

418
00:17:09,829 --> 00:17:11,398
**

419
00:17:11,398 --> 00:17:13,366
-So we set off
for our world premiere

420
00:17:13,366 --> 00:17:16,002
at the San Francisco
Independent Film Festival.

421
00:17:16,002 --> 00:17:20,173
Scott drove,
my wife and kids drove,

422
00:17:20,173 --> 00:17:24,311
I flew with Brian, my cousin
and one of our producers,

423
00:17:24,311 --> 00:17:27,514
and we all rendezvoused here
at the Adante Hotel,

424
00:17:27,514 --> 00:17:30,750
where the festival would comp
two of our five nights in town.

425
00:17:30,750 --> 00:17:32,952
-We tried to approach
different hotels

426
00:17:32,952 --> 00:17:36,523
and get them to give us
some free hotel rooms

427
00:17:36,523 --> 00:17:39,126
for our visiting filmmakers.

428
00:17:41,128 --> 00:17:43,463
-[ Yawns ]

429
00:17:48,935 --> 00:17:52,038
[ Children squealing, laughing ]

430
00:17:52,038 --> 00:17:53,206
-Whoo-hoo!

431
00:17:53,206 --> 00:17:56,976
-[ Sighs ]

432
00:17:56,976 --> 00:18:00,012
[ Squealing, laughing
continues ]

433
00:18:04,016 --> 00:18:06,919
-I'm really jonesing
for breakfast.

434
00:18:06,919 --> 00:18:09,956
**

435
00:18:13,393 --> 00:18:15,895
-It was the day
of our world premiere.

436
00:18:15,895 --> 00:18:19,499
We gathered with our supporters
for breakfast and quietly

437
00:18:19,499 --> 00:18:22,702
wondered
what every filmmaker wonders --

438
00:18:22,702 --> 00:18:26,639
would anyone actually show up
for the screening.

439
00:18:26,639 --> 00:18:29,642
We checked the papers
for any mention of the festival

440
00:18:29,642 --> 00:18:32,044
and "Ten 'til Noon."
-This is from the Weekly.

441
00:18:32,044 --> 00:18:34,914
They have a picture of Tommy
Chong looking through the bongs

442
00:18:34,914 --> 00:18:36,516
and it appears

443
00:18:36,516 --> 00:18:40,187
that they only talk about
three movies.

444
00:18:40,187 --> 00:18:41,688
-Variety covers our festival.

445
00:18:41,688 --> 00:18:43,456
It's possible to get a writeup
in The Chronicle,

446
00:18:43,456 --> 00:18:45,024
or the SF Weekly,
or the Guardian

447
00:18:45,024 --> 00:18:46,693
because we have good
journalists here,

448
00:18:46,693 --> 00:18:48,561
we have
good independent coverage.

449
00:18:48,561 --> 00:18:50,363
-You could be mentioned
right here

450
00:18:50,363 --> 00:18:53,766
with the erotic underground
with the picture

451
00:18:53,766 --> 00:18:56,269
with the gentleman
with the clamped nipples.

452
00:18:56,269 --> 00:18:57,837
-I don't actually care
about publicity

453
00:18:57,837 --> 00:18:59,206
as long as the people

454
00:18:59,206 --> 00:19:02,375
who live here
know it's happening.

455
00:19:02,375 --> 00:19:04,211
-Without
the aid of media coverage,

456
00:19:04,211 --> 00:19:05,878
we traveled
to the Mission District

457
00:19:05,878 --> 00:19:08,448
to promote the film
armed with flyers,

458
00:19:08,448 --> 00:19:10,383
cards, and our lanyards

459
00:19:10,383 --> 00:19:13,653
better known as the
film festival all-access pass.

460
00:19:13,653 --> 00:19:16,223
-The passes are pretty much
all we give to filmmakers.

461
00:19:16,223 --> 00:19:18,825
We don't do the swag,
the goodie bags.

462
00:19:18,825 --> 00:19:21,294
-The SF IndieFest badge --
It means you are

463
00:19:21,294 --> 00:19:24,364
a very important person
at the festival.

464
00:19:24,364 --> 00:19:27,099
I'm going to put up some flyers
and talk the talk

465
00:19:27,099 --> 00:19:28,501
and get people
to come see the movie.

466
00:19:28,501 --> 00:19:31,571
-I plan on flashing my breasts
to hopefully entice people

467
00:19:31,571 --> 00:19:32,672
to come see the movie.

468
00:19:32,672 --> 00:19:37,244
-* In the night,
life is so hard *

469
00:19:37,244 --> 00:19:41,548
-Let's see if I can do this
without drawing blood.

470
00:19:41,548 --> 00:19:42,982
-It looks like
we're in good company.

471
00:19:42,982 --> 00:19:45,918
There are fewer good places
to be in this world

472
00:19:45,918 --> 00:19:48,255
than right under
Johnny Montana's ass.

473
00:19:48,255 --> 00:19:51,324
-* Yeah, is this living? *

474
00:19:51,324 --> 00:19:52,892
-They were trying to get us
to buy raffle tickets

475
00:19:52,892 --> 00:19:54,261
for AIDS research

476
00:19:54,261 --> 00:19:56,496
and I of course am a filmmaker,
so I pled poverty.

477
00:19:56,496 --> 00:19:58,097
But Brian said,

478
00:19:58,097 --> 00:20:01,434
okay if you let us put some of
these cards on your table

479
00:20:01,434 --> 00:20:03,870
we'll buy a raffle ticket
and give it to you

480
00:20:03,870 --> 00:20:05,171
and then you can donate
the proceeds

481
00:20:05,171 --> 00:20:06,906
to whatever you want.
-If you win, I want to know.

482
00:20:06,906 --> 00:20:08,575
They're going to sit there
and they're going to grab people

483
00:20:08,575 --> 00:20:11,278
all day long on their corner

484
00:20:11,278 --> 00:20:12,745
and it's just something there.

485
00:20:12,745 --> 00:20:14,347
-We are in Phil'z Coffee House.

486
00:20:14,347 --> 00:20:17,584
We are going to ask if we can
put a flyer up in their window.

487
00:20:17,584 --> 00:20:18,685
-Go ahead, put it up.

488
00:20:18,685 --> 00:20:21,153
-* All right *

489
00:20:21,153 --> 00:20:25,124
-When in San Francisco,
always drink Phil'z coffee.

490
00:20:25,124 --> 00:20:27,594
-Constantly, never stop.

491
00:20:27,594 --> 00:20:30,430
-I'm Jose.
I went to college with Paul.

492
00:20:30,430 --> 00:20:34,267
I'm a resident here -- Well,
in the Bay Area in Oakland --

493
00:20:34,267 --> 00:20:36,536
and so I'm kind of
squiring them about

494
00:20:36,536 --> 00:20:40,139
as they make their
Bay Area debut.

495
00:20:40,139 --> 00:20:41,508
-We finally made our way

496
00:20:41,508 --> 00:20:43,510
to SF IndieFest's
premiere venue,

497
00:20:43,510 --> 00:20:46,313
the Roxie,
a popular arthouse theater

498
00:20:46,313 --> 00:20:48,948
on heavily trafficked
16th Street.

499
00:20:48,948 --> 00:20:51,551
Of course, our premiere
wasn't going to be here,

500
00:20:51,551 --> 00:20:54,921
but at the other venue
on a quiet residential street

501
00:20:54,921 --> 00:20:56,155
two blocks away,

502
00:20:56,155 --> 00:20:58,658
something called
the Women's Building.

503
00:20:58,658 --> 00:21:00,927
**

504
00:21:00,927 --> 00:21:03,162
It wasn't even really a theater.

505
00:21:03,162 --> 00:21:05,398
-I'm not so sure I'm thrilled
about this.

506
00:21:05,398 --> 00:21:09,336
**

507
00:21:09,336 --> 00:21:10,870
-There's 300 seats.

508
00:21:15,775 --> 00:21:18,345
-This is actually the beginning
of a great film series

509
00:21:18,345 --> 00:21:19,779
that we put together
in conjunction

510
00:21:19,779 --> 00:21:21,147
with the SF IndieFest.

511
00:21:21,147 --> 00:21:23,115
Without any further ado,
to talk about his film,

512
00:21:23,115 --> 00:21:25,051
Scott Storm
from "Ten 'til Noon."

513
00:21:25,051 --> 00:21:27,053
[ Applause ]

514
00:21:27,053 --> 00:21:29,021
-Hello, everybody.

515
00:21:29,021 --> 00:21:30,457
Okay, I'm not used to
this sort of thing.

516
00:21:30,457 --> 00:21:33,360
-We've got a whole bunch
of independent filmmakers

517
00:21:33,360 --> 00:21:35,395
coming in
as part of the SF IndieFest,

518
00:21:35,395 --> 00:21:37,530
and it's a great opportunity
for these guys to showcase,

519
00:21:37,530 --> 00:21:38,665
talk about their films,

520
00:21:38,665 --> 00:21:41,000
and do it here
in a great public setting.

521
00:21:41,000 --> 00:21:43,269
-We're going to show you a
trailer, and I hope you enjoy it

522
00:21:43,269 --> 00:21:44,871
and we'll answer
any questions you might have,

523
00:21:44,871 --> 00:21:47,407
and we have a few other things
to show you as well.

524
00:21:47,407 --> 00:21:49,809
-While the Apple Store
presentation continued,

525
00:21:49,809 --> 00:21:52,545
my three year old son Andy
did his part,

526
00:21:52,545 --> 00:21:54,213
handing out a card that read,

527
00:21:54,213 --> 00:21:56,716
"My dad wrote the movie
'Ten 'til Noon,'

528
00:21:56,716 --> 00:21:58,985
and all I got
was this stupid card,"

529
00:21:58,985 --> 00:22:02,254
with the screening info written
by my wife on the back.

530
00:22:02,254 --> 00:22:05,124
-It's just exciting
when you start moving forward.

531
00:22:05,124 --> 00:22:06,393
-It was here we met up

532
00:22:06,393 --> 00:22:08,895
with John Daniel Gavin,
the writer, director,

533
00:22:08,895 --> 00:22:11,631
and actor
behind "Johnny Montana."

534
00:22:11,631 --> 00:22:14,401
His premiere was later
in the festival so he agreed

535
00:22:14,401 --> 00:22:16,135
to help us
promote our screening,

536
00:22:16,135 --> 00:22:18,004
now only a few hours away.

537
00:22:18,004 --> 00:22:20,206
-They had your postcards,
and we set our stuff

538
00:22:20,206 --> 00:22:21,541
right next to your postcards.
-Oh, that's so funny.

539
00:22:21,541 --> 00:22:22,775
It's expensive.

540
00:22:22,775 --> 00:22:24,411
I don't have an investor
and I'm doing it.

541
00:22:24,411 --> 00:22:25,678
It cost me like $300

542
00:22:25,678 --> 00:22:27,714
just to print up
two big movie posters

543
00:22:27,714 --> 00:22:29,281
for $72 apiece,

544
00:22:29,281 --> 00:22:33,686
35 11x14's
of the motorcycle shot --

545
00:22:33,686 --> 00:22:35,555
and I show it and people think
it's a motorcycle movie

546
00:22:35,555 --> 00:22:37,023
but it looks great --

547
00:22:37,023 --> 00:22:38,658
and the butt shot and people
think it's a porn.

548
00:22:38,658 --> 00:22:40,226
So it's like,
what the fuck am I doing here?

549
00:22:40,226 --> 00:22:44,431
I gave this guy
in the Pacific Heights

550
00:22:44,431 --> 00:22:45,432
my shot, my butt right,

551
00:22:45,432 --> 00:22:46,466
and he sits there
and he goes, "Wow,

552
00:22:46,466 --> 00:22:47,867
this girl's got a great ass."

553
00:22:47,867 --> 00:22:51,003
I'm like, "Yeah, doesn't she?"
I'm like, "Dude, it's me."

554
00:22:51,003 --> 00:22:54,874
Why don't we promote
your film say around 7:30

555
00:22:54,874 --> 00:22:56,743
around the Roxie?
-That's a good idea.

556
00:22:56,743 --> 00:22:57,877
-Yeah,
it's right around the corner.

557
00:22:57,877 --> 00:22:59,078
-Yeah, yeah.
-We'll head to the Roxie

558
00:22:59,078 --> 00:23:00,447
and start there.
-We'll meet here.

559
00:23:00,447 --> 00:23:01,581
I'll meet you guys there
at 7:30.

560
00:23:01,581 --> 00:23:03,015
-7:30.
-7:30

561
00:23:03,015 --> 00:23:05,051
And you give me postcards.
-You got postcards to give him?

562
00:23:05,051 --> 00:23:06,453
-Not now.
Don't give them to me now.

563
00:23:06,453 --> 00:23:07,587
Give them to me at 7:30
at the Roxie

564
00:23:07,587 --> 00:23:09,288
because
that's when I'm going to do it.

565
00:23:09,288 --> 00:23:10,457
-We'll just canvass the area
like crazy.

566
00:23:10,457 --> 00:23:11,758
-And then
we'll figure out there.

567
00:23:11,758 --> 00:23:13,926
We'll do a strategy.
We'll figure out a plan.

568
00:23:13,926 --> 00:23:16,963
**

569
00:23:31,177 --> 00:23:33,345
-Here we are, standing out
from of the Roxie Theater.

570
00:23:33,345 --> 00:23:35,482
We are trying to
build our audience,

571
00:23:35,482 --> 00:23:37,349
and we only have a little bit
of time left to do it.

572
00:23:37,349 --> 00:23:39,018
There's definitely
more foot traffic here

573
00:23:39,018 --> 00:23:40,787
than there is
at the Women's Building.

574
00:23:40,787 --> 00:23:42,254
-You know, this Women's Building
is scaring me.

575
00:23:42,254 --> 00:23:43,623
It's isolated and shit.

576
00:23:43,623 --> 00:23:44,891
I've got to guy by there
and look at it.

577
00:23:44,891 --> 00:23:47,159
Is it isolated? It sucks.
-It's a cool building.

578
00:23:47,159 --> 00:23:48,828
-It's a quieter street
than this.

579
00:23:48,828 --> 00:23:51,330
-This is my friend's film.
It's playing tonight at 9:30.

580
00:23:51,330 --> 00:23:53,633
-I handed out my share of flyers

581
00:23:53,633 --> 00:23:55,635
and tried to pull people
into the theater.

582
00:23:55,635 --> 00:23:56,803
I'm not very good at it.

583
00:23:56,803 --> 00:23:58,404
I always feel like I'm, I don't
know,

584
00:23:58,404 --> 00:23:59,972
being creepy or something.

585
00:23:59,972 --> 00:24:02,274
Like, do you want
to come see my movie?

586
00:24:02,274 --> 00:24:04,644
-I wouldn't go passing out
flyers.

587
00:24:04,644 --> 00:24:07,379
I've seen people
just wipe their ass with it.

588
00:24:07,379 --> 00:24:08,781
-Sir, sir,
can I borrow that shirt?

589
00:24:08,781 --> 00:24:10,583
I can't wear this sweater
anymore. It's driving me nuts.

590
00:24:10,583 --> 00:24:12,084
You going to the movies tonight,
sir?

591
00:24:12,084 --> 00:24:13,720
Sir?
Hey, can I borrow your hat?

592
00:24:13,720 --> 00:24:15,755
-No.
-I'm only teasing. [ Laughs ]

593
00:24:15,755 --> 00:24:17,824
-When anyone hands me a flyer or
card I got,

594
00:24:17,824 --> 00:24:20,126
so you want me
to throw this away?

595
00:24:20,126 --> 00:24:22,094
-My friends have films
in festivals

596
00:24:22,094 --> 00:24:23,730
and they're out there
passing out the flyers

597
00:24:23,730 --> 00:24:25,431
and trying to get everybody
to come to the screening.

598
00:24:25,431 --> 00:24:27,366
I mean, it just
doesn't make any sense to me.

599
00:24:27,366 --> 00:24:30,069
-That's one director.
Say hi and wave.

600
00:24:30,069 --> 00:24:32,071
-Hello.
-The act of standing out,

601
00:24:32,071 --> 00:24:34,774
handing out postcards
is a part of the beast.

602
00:24:34,774 --> 00:24:36,075
Yeah, it sucks.

603
00:24:36,075 --> 00:24:38,545
You want a full theater,
that's what you've got to do.

604
00:24:38,545 --> 00:24:40,847
-You should go up to people
and ask them what time it is

605
00:24:40,847 --> 00:24:43,215
and when they say, "I don't
know, it's about 7:30,"

606
00:24:43,215 --> 00:24:45,217
say, "No, it's not!
It's 'Ten 'til Noon,'

607
00:24:45,217 --> 00:24:47,554
and it's having its world
premiere right down the street!"

608
00:24:47,554 --> 00:24:49,689
-I think
as far as a canvass goes

609
00:24:49,689 --> 00:24:51,958
and really getting out there,

610
00:24:51,958 --> 00:24:54,460
you've done quite a bit.
-If I don't screen in Tribeca,

611
00:24:54,460 --> 00:24:56,563
man...
-It's way too political man.

612
00:24:56,563 --> 00:24:59,065
-I know but my film is
New York City gorilla war.

613
00:24:59,065 --> 00:25:00,667
Scorsese would love my film.

614
00:25:00,667 --> 00:25:02,569
If Tribeca doesn't take it,
dock me now.

615
00:25:02,569 --> 00:25:03,836
If Tribeca doesn't take it,
they're nuts.

616
00:25:03,836 --> 00:25:05,137
You know, they really are nuts.

617
00:25:05,137 --> 00:25:08,908
-Okay, what time is it?
-After connecting with one

618
00:25:08,908 --> 00:25:10,910
of our actresses, Rayne Guest,

619
00:25:10,910 --> 00:25:12,444
who had come to support
the film...

620
00:25:12,444 --> 00:25:13,580
-Brrr!

621
00:25:13,580 --> 00:25:15,982
-...we headed over
to the Women's Building.

622
00:25:18,651 --> 00:25:19,952
-This is it.

623
00:25:19,952 --> 00:25:22,188
And, uh, there is nobody here.

624
00:25:22,188 --> 00:25:25,224
-[ Sighs ]

625
00:25:27,426 --> 00:25:30,029
Very, very quickly they tore
down the poster of the movie

626
00:25:30,029 --> 00:25:31,497
that just got out
and they put ours up,

627
00:25:31,497 --> 00:25:32,832
so we're set to go.

628
00:25:37,369 --> 00:25:40,607
We have to remind ourselves --
it is a very small festival

629
00:25:40,607 --> 00:25:42,408
that's run out of a van.

630
00:25:46,312 --> 00:25:49,448
I'm really, really disappointed.
They hated the movie.

631
00:25:49,448 --> 00:25:50,683
I don't know
what I'm going to do now.

632
00:25:50,683 --> 00:25:54,153
I'm just going to go get drunk.
-[ Laughs ]

633
00:25:54,153 --> 00:25:56,656
-No, actually it went very well.

634
00:25:56,656 --> 00:25:59,391
[ Indistinct,
lively conversations ]

635
00:25:59,391 --> 00:26:02,428
We had a really, really good
turnout for our world premiere.

636
00:26:02,428 --> 00:26:04,196
-We've got some people in here.
-It couldn't have gone better.

637
00:26:04,196 --> 00:26:08,134
We had very good reactions
and I don't know, I'm ecstatic.

638
00:26:08,134 --> 00:26:09,669
-I think it went excellent.

639
00:26:09,669 --> 00:26:12,038
They laughed,
they cried, they cheered.

640
00:26:12,038 --> 00:26:13,840
[ Cheers and applause ]

641
00:26:13,840 --> 00:26:15,241
This is our world premiere,

642
00:26:15,241 --> 00:26:18,244
and all you other festivals,
you missed out.

643
00:26:18,244 --> 00:26:20,546
You take that to the bank.

644
00:26:20,546 --> 00:26:23,883
**

645
00:26:30,489 --> 00:26:33,693
-Hello, hello, hello.
I'm Jason Wiener.

646
00:26:33,693 --> 00:26:35,427
For the past five years running,

647
00:26:35,427 --> 00:26:40,166
I have seen everything
at SF IndieFest.

648
00:26:40,166 --> 00:26:42,669
-What do you like
about the festival?

649
00:26:42,669 --> 00:26:45,571
-It's all about
the movies for me.

650
00:26:45,571 --> 00:26:48,675
It's great movies and you know,
great parties afterwards

651
00:26:48,675 --> 00:26:50,142
and unlike other festivals

652
00:26:50,142 --> 00:26:52,712
you can, like, hang out
with the filmmakers afterwards

653
00:26:52,712 --> 00:26:57,149
and you don't need these special
many hundred dollar passes

654
00:26:57,149 --> 00:26:58,584
to go to the parties.

655
00:26:58,584 --> 00:27:00,519
Everybody gets to party here.

656
00:27:00,519 --> 00:27:03,055
-We're probably the only one
that's funded by ticket sales

657
00:27:03,055 --> 00:27:04,256
from the audience

658
00:27:04,256 --> 00:27:06,258
because we don't get any money
from anybody,

659
00:27:06,258 --> 00:27:07,426
and no corporate sponsors.

660
00:27:07,426 --> 00:27:09,862
Our sponsors, God bless them,
are liquor.

661
00:27:09,862 --> 00:27:12,999
If the audience doesn't like
what we're presenting

662
00:27:12,999 --> 00:27:15,802
and they don't come,
we're finished.

663
00:27:15,802 --> 00:27:19,071
-I made a rule for myself that
if I wasn't having a great time,

664
00:27:19,071 --> 00:27:20,572
I didn't have to see everything,

665
00:27:20,572 --> 00:27:23,375
I could take a night off,
but it was just too good.

666
00:27:23,375 --> 00:27:27,046
I had to see everything.
-Many, if not most filmmakers

667
00:27:27,046 --> 00:27:28,314
are completely clueless

668
00:27:28,314 --> 00:27:31,583
when it comes to how
to make what they've made

669
00:27:31,583 --> 00:27:32,719
appealing to an audience.

670
00:27:32,719 --> 00:27:35,354
Sex, violence, perversion.

671
00:27:35,354 --> 00:27:38,725
You understand my audience.
-[ Laughs ]

672
00:27:38,725 --> 00:27:40,292
[ Gunshot fires ]

673
00:27:40,292 --> 00:27:42,194
-This is "Jimmy and Judy",

674
00:27:42,194 --> 00:27:44,363
the film that dominated and won

675
00:27:44,363 --> 00:27:48,000
the San Francisco
Independent Film Festival.

676
00:27:48,000 --> 00:27:50,569
Sure, they had a star,
Edward Furlong,

677
00:27:50,569 --> 00:27:53,973
but they also had an army
of supporters, merchandise,

678
00:27:53,973 --> 00:27:56,743
and their posters
were absolutely everywhere.

679
00:27:56,743 --> 00:27:59,345
They even got to
premiere at the Roxie.

680
00:27:59,345 --> 00:28:02,581
So how were these
indie filmmakers able to afford

681
00:28:02,581 --> 00:28:05,251
such an inescapable
promotional blitz?

682
00:28:05,251 --> 00:28:07,586
**

683
00:28:07,586 --> 00:28:10,289
-The main reason why we did
so well in San Francisco,

684
00:28:10,289 --> 00:28:13,592
we got funding, and then once we
hit the film festival circuit,

685
00:28:13,592 --> 00:28:15,061
we went back and asked

686
00:28:15,061 --> 00:28:16,362
for an additional round
of funding.

687
00:28:16,362 --> 00:28:17,663
What came out of my pocket

688
00:28:17,663 --> 00:28:20,666
and really killed me up there
was the beer factor.

689
00:28:20,666 --> 00:28:22,668
A week before
the festival started,

690
00:28:22,668 --> 00:28:24,170
I was staying at the Adante,

691
00:28:24,170 --> 00:28:25,637
and I went to
all the college bars

692
00:28:25,637 --> 00:28:27,106
by myself,
buying people drinks,

693
00:28:27,106 --> 00:28:28,841
handing out business cards,
handing out flyers.

694
00:28:28,841 --> 00:28:31,077
I ended up buying
the film festival guys beer,

695
00:28:31,077 --> 00:28:33,412
and buy everyone beers.

696
00:28:33,412 --> 00:28:36,448
-To further their success,
the "Jimmy and Judy" team

697
00:28:36,448 --> 00:28:39,786
also excelled at handling
the film festival staff.

698
00:28:39,786 --> 00:28:41,287
-[ Snores ]
-You show them

699
00:28:41,287 --> 00:28:42,621
how appreciative you are,

700
00:28:42,621 --> 00:28:44,390
you give them posters,
you give them t-shirts,

701
00:28:44,390 --> 00:28:46,292
you take them to dinner,
you buy them beers.

702
00:28:46,292 --> 00:28:48,795
We hung out with those guys
almost every single night.

703
00:28:48,795 --> 00:28:51,297
I think we won the staff award

704
00:28:51,297 --> 00:28:55,201
because they had a lot of fun
with us

705
00:28:55,201 --> 00:28:58,971
and the crowd that we brought.

706
00:28:58,971 --> 00:29:00,339
I don't care about the ceremony,

707
00:29:00,339 --> 00:29:01,974
but I just wanted
to know if we won

708
00:29:01,974 --> 00:29:03,442
and the film festival ended

709
00:29:03,442 --> 00:29:05,511
and then we heard a rumor
that we may have won,

710
00:29:05,511 --> 00:29:07,446
then we heard a rumor
that another film won.

711
00:29:07,446 --> 00:29:10,716
I called Jeff Ross and I said,
"Jeff, what the fuck?

712
00:29:10,716 --> 00:29:12,051
Did we win or not?"

713
00:29:12,051 --> 00:29:14,720
And he didn't return
my phone call for a day or so.

714
00:29:14,720 --> 00:29:16,522
Then I shot him an e-mail,
called him again,

715
00:29:16,522 --> 00:29:19,491
and he said, "Yeah,
it looks like you did. You won."

716
00:29:19,491 --> 00:29:22,128
I just want like,
a little plaque or something

717
00:29:22,128 --> 00:29:23,930
maybe just a little tiny trophy

718
00:29:23,930 --> 00:29:26,498
or just something
that says we won.

719
00:29:26,498 --> 00:29:28,134
We got nothing.

720
00:29:28,134 --> 00:29:30,136
**

721
00:29:30,136 --> 00:29:32,738
-So it was official --
we'd premiered

722
00:29:32,738 --> 00:29:36,075
and were now forever
a small festival movie.

723
00:29:36,075 --> 00:29:38,377
But we kept thinking
about Sundance.

724
00:29:38,377 --> 00:29:40,079
Why hadn't we gotten in?

725
00:29:40,079 --> 00:29:41,981
We thought maybe we just
weren't good enough,

726
00:29:41,981 --> 00:29:43,649
-Really?
-...but then we noticed

727
00:29:43,649 --> 00:29:45,717
no one else
we knew was getting in,

728
00:29:45,717 --> 00:29:47,987
and no one they knew was either.

729
00:29:47,987 --> 00:29:49,688
So we couldn't help
but wonder --

730
00:29:49,688 --> 00:29:52,724
where was Sundance
getting its movies?

731
00:29:52,724 --> 00:29:55,694
-I think this is an experience
that a lot of filmmakers have.

732
00:29:55,694 --> 00:29:57,864
In the early '90s,
every year it seemed

733
00:29:57,864 --> 00:29:59,932
that there was somebody
that came out of nowhere

734
00:29:59,932 --> 00:30:02,434
that made a film, you know,
with pocket change,

735
00:30:02,434 --> 00:30:03,903
with their credit cards,

736
00:30:03,903 --> 00:30:05,972
and year after year
after year

737
00:30:05,972 --> 00:30:08,107
it became
this amazing discovery.

738
00:30:08,107 --> 00:30:11,743
-There was a period there
where Miramax or New Line

739
00:30:11,743 --> 00:30:13,579
or some company would come in

740
00:30:13,579 --> 00:30:16,582
and buy some small film
for some insane amount of money.

741
00:30:16,582 --> 00:30:18,150
-When they started,
it was like,

742
00:30:18,150 --> 00:30:19,852
"Oh, those buddies
over at Miramax.

743
00:30:19,852 --> 00:30:21,753
Yeah, come on over.
You can be a sponsor.

744
00:30:21,753 --> 00:30:23,455
We'll show your film."

745
00:30:23,455 --> 00:30:24,891
And there was nothing wrong
with that.

746
00:30:24,891 --> 00:30:27,726
But as Miramax
became part of Disney

747
00:30:27,726 --> 00:30:30,329
and started imposing their films
onto Sundance

748
00:30:30,329 --> 00:30:32,164
and Sundance felt obligated,

749
00:30:32,164 --> 00:30:36,135
they got into a lot of you know,
conflicts of interest.

750
00:30:36,135 --> 00:30:38,037
-Those big money guys

751
00:30:38,037 --> 00:30:40,306
started to have some influence
on the festivals.

752
00:30:40,306 --> 00:30:42,074
If you're letting
all the buyers influence

753
00:30:42,074 --> 00:30:43,775
what even gets in
this fucking thing,

754
00:30:43,775 --> 00:30:45,244
it's not about film anymore.

755
00:30:45,244 --> 00:30:46,778
It's about the industry.

756
00:30:46,778 --> 00:30:49,748
-To me, Sundance is
a victim of its own success.

757
00:30:49,748 --> 00:30:53,652
It's become overtaken
by the sponsors,

758
00:30:53,652 --> 00:30:57,023
by the Indiewood studios
so to speak.

759
00:30:57,023 --> 00:30:59,758
When you've got the number one
story over the weekend

760
00:30:59,758 --> 00:31:02,794
is that Paris Hilton
was at Sundance,

761
00:31:02,794 --> 00:31:04,396
something is wrong.

762
00:31:04,396 --> 00:31:07,766
-It really isn't an independent
film festival anymore.

763
00:31:07,766 --> 00:31:11,670
It's this stepchild of,
you know, the studios.

764
00:31:11,670 --> 00:31:13,205
-It's definitely
not what it used to be.

765
00:31:13,205 --> 00:31:16,075
And what it's really become
and what it definitely is,

766
00:31:16,075 --> 00:31:18,010
is a back door market
for independent film.

767
00:31:18,010 --> 00:31:20,279
-It's backed by many majors

768
00:31:20,279 --> 00:31:22,181
that are studios
but aren't studios,

769
00:31:22,181 --> 00:31:23,815
and they like to call it
independent film

770
00:31:23,815 --> 00:31:25,417
because it gives it
some sort of street cred

771
00:31:25,417 --> 00:31:27,053
but it actually really isn't.

772
00:31:27,053 --> 00:31:28,654
-You can't just repackage

773
00:31:28,654 --> 00:31:30,789
a huge
multi-million dollar movie

774
00:31:30,789 --> 00:31:33,259
and call it independent.
It's just not true.

775
00:31:33,259 --> 00:31:36,228
-"The Butterfly Effect"
with Ashton Kutcher --

776
00:31:36,228 --> 00:31:39,365
Ashton Kutcher --

777
00:31:39,365 --> 00:31:41,467
premiered at Sundance.

778
00:31:41,467 --> 00:31:43,369
What?!

779
00:31:43,369 --> 00:31:46,538
-The Sony classics,
the Warner "independents",

780
00:31:46,538 --> 00:31:49,976
they have the power
to pretty much program Sundance.

781
00:31:49,976 --> 00:31:52,278
The word independent
has sort of been pre-empted,

782
00:31:52,278 --> 00:31:54,813
it's been stolen by the majors.

783
00:31:54,813 --> 00:31:56,782
-You're competing against
a studio that's like,

784
00:31:56,782 --> 00:31:57,783
"Yeah, we made an indie.

785
00:31:57,783 --> 00:31:59,485
You know, its a $10 million film

786
00:31:59,485 --> 00:32:01,220
and it's got Dave Duchovny
in it.

787
00:32:01,220 --> 00:32:04,856
Suddenly it was like you can't
be the film from nowhere,

788
00:32:04,856 --> 00:32:06,993
you know,
that just kind of explodes.

789
00:32:06,993 --> 00:32:08,995
-I think it's almost impossible

790
00:32:08,995 --> 00:32:11,663
for a small independent movie

791
00:32:11,663 --> 00:32:13,365
that is a true
independent movie

792
00:32:13,365 --> 00:32:15,334
to get into any big festival

793
00:32:15,334 --> 00:32:16,868
at this point in time.

794
00:32:16,868 --> 00:32:20,406
-If we made "Clerks" today
and submitted it to Sundance,

795
00:32:20,406 --> 00:32:24,310
I don't think it would get in,
I really don't.

796
00:32:24,310 --> 00:32:27,113
-Lowering the chances of getting
programmed even further

797
00:32:27,113 --> 00:32:29,681
were the sheer number of
independent films being made.

798
00:32:29,681 --> 00:32:32,851
In 2008, over 2,000
narrative features

799
00:32:32,851 --> 00:32:34,253
were submitted to Sundance,

800
00:32:34,253 --> 00:32:38,124
with only 16 competition slots
available at the festival.

801
00:32:38,124 --> 00:32:40,459
-Now, everybody can make
an independent film

802
00:32:40,459 --> 00:32:43,029
with a camera
just like this one.

803
00:32:43,029 --> 00:32:45,664
-There are hundreds of thousands
of young people

804
00:32:45,664 --> 00:32:47,666
who are trying to make
their own damned movies

805
00:32:47,666 --> 00:32:49,768
and a lot of them
are making garbage.

806
00:32:49,768 --> 00:32:51,237
-The medium
has been democratized

807
00:32:51,237 --> 00:32:54,040
to the point where anybody can
make an indie flick

808
00:32:54,040 --> 00:32:56,075
and I think our story
had a lot to do with that

809
00:32:56,075 --> 00:32:58,144
because they look at "Clerks"
and they're like, "Shit,

810
00:32:58,144 --> 00:32:59,645
if chimps like them
can make a flick,

811
00:32:59,645 --> 00:33:00,712
I'm going to make a flick too."

812
00:33:00,712 --> 00:33:02,881
-I only wish that people
understood that

813
00:33:02,881 --> 00:33:05,751
just because you can make
a movie on a digital camera

814
00:33:05,751 --> 00:33:07,186
doesn't mean you should.

815
00:33:07,186 --> 00:33:08,387
-A lot of filmmakers I meet

816
00:33:08,387 --> 00:33:09,688
will often have
a sense of entitlement

817
00:33:09,688 --> 00:33:10,856
like "I made a film
so that's enough."

818
00:33:10,856 --> 00:33:12,058
It's like, no.

819
00:33:12,058 --> 00:33:15,127
-We submitted a film
to Slamdance and Sundance

820
00:33:15,127 --> 00:33:17,663
and our film was not watched
by any of the programmers

821
00:33:17,663 --> 00:33:18,864
because if our film was watched,

822
00:33:18,864 --> 00:33:20,266
we would have been
in the festival.

823
00:33:20,266 --> 00:33:22,068
-My understanding is that
Sundance

824
00:33:22,068 --> 00:33:24,936
has this sort of open door
policy for return filmmakers.

825
00:33:24,936 --> 00:33:26,138
If you've had a movie

826
00:33:26,138 --> 00:33:28,640
that's been accepted
to Sundance once,

827
00:33:28,640 --> 00:33:31,943
if you make another film,
you get preferential treatment

828
00:33:31,943 --> 00:33:34,446
to return as a Sundance alumni.

829
00:33:34,446 --> 00:33:38,084
They're much less open
to looking at new filmmakers

830
00:33:38,084 --> 00:33:41,653
because there's just
so many of them.

831
00:33:41,653 --> 00:33:44,823
-Still, Sundance was getting
its movies from somewhere.

832
00:33:44,823 --> 00:33:47,359
So how does one actually get in?

833
00:33:47,359 --> 00:33:49,828
-I don't know how people
get into Sundance anymore.

834
00:33:49,828 --> 00:33:52,964
It's not the simple process
of sending in your film,

835
00:33:52,964 --> 00:33:56,668
and hope that they watch it
and come on.

836
00:33:56,668 --> 00:33:58,504
-In my opinion,
the only way you're going to

837
00:33:58,504 --> 00:34:00,339
get into
the Cannes Film Festival,

838
00:34:00,339 --> 00:34:02,508
the Sundance Film Festival,

839
00:34:02,508 --> 00:34:05,544
the Toronto Film Festival,
you've got to have juice

840
00:34:05,544 --> 00:34:07,646
and I don't mean people
whose names are Goldstein,

841
00:34:07,646 --> 00:34:09,148
I don't mean
those kind of juice.

842
00:34:09,148 --> 00:34:10,582
I mean juice!

843
00:34:10,582 --> 00:34:12,718
You've got to have Mr. CAA,

844
00:34:12,718 --> 00:34:15,387
you've got to have
some fucking door opener

845
00:34:15,387 --> 00:34:18,124
because the gatekeepers
are keeping everybody out.

846
00:34:18,124 --> 00:34:21,927
-The idea of having an in
at the festival

847
00:34:21,927 --> 00:34:23,028
is generally a myth.

848
00:34:23,028 --> 00:34:24,630
I've never spoken to
a single filmmaker

849
00:34:24,630 --> 00:34:27,633
who had their film in
who said, "Well, you know,

850
00:34:27,633 --> 00:34:29,701
I really pulled some strings
to get this in."

851
00:34:29,701 --> 00:34:30,969
Not once, ever.

852
00:34:30,969 --> 00:34:34,273
-There was a film that I saw
that sucked ass

853
00:34:34,273 --> 00:34:35,974
and they got into one
of the major film festivals.

854
00:34:35,974 --> 00:34:37,343
I was like how did you get into
that festival?

855
00:34:37,343 --> 00:34:38,677
He said,
"Well, it was real easy.

856
00:34:38,677 --> 00:34:40,179
We rented out a private theater
in Los Angeles,

857
00:34:40,179 --> 00:34:41,813
we flew the guy in first class,

858
00:34:41,813 --> 00:34:43,182
we had a private screening
for him,

859
00:34:43,182 --> 00:34:44,250
we took him to a steak dinner,

860
00:34:44,250 --> 00:34:45,551
then we took him
to a strip club,

861
00:34:45,551 --> 00:34:46,785
flew him back first class,

862
00:34:46,785 --> 00:34:47,986
the next thing you know
we're in the festival.

863
00:34:47,986 --> 00:34:49,255
-You think John Sloss

864
00:34:49,255 --> 00:34:51,723
or any producer rep
whose on board the big ones,

865
00:34:51,723 --> 00:34:54,193
do you think they have to go
through the process

866
00:34:54,193 --> 00:34:56,428
of we're going to submit this
film?

867
00:34:56,428 --> 00:34:58,964
-We've got all these producers,
reps, and studios,

868
00:34:58,964 --> 00:35:00,799
and studio heads, and agents,

869
00:35:00,799 --> 00:35:03,068
and producers --
They're all getting in there.

870
00:35:03,068 --> 00:35:04,336
Everybody is knowing each other,

871
00:35:04,336 --> 00:35:07,005
rubbing elbows at fucking
cocktail parties,

872
00:35:07,005 --> 00:35:08,340
I need this film in.

873
00:35:08,340 --> 00:35:10,676
-Let's say I represented
"Ten 'til Noon"

874
00:35:10,676 --> 00:35:12,311
and I'm trying to
get it into Sundance,

875
00:35:12,311 --> 00:35:14,780
well,
it's me and "Ten 'til Noon"

876
00:35:14,780 --> 00:35:19,185
versus the head of Sony
and Joey Pantoliano

877
00:35:19,185 --> 00:35:22,388
calling with his new movie.
-How are you?

878
00:35:22,388 --> 00:35:24,690
-Who's going to win?
Who do you want standing up

879
00:35:24,690 --> 00:35:27,193
in front of the crowd of people
at your festival?

880
00:35:27,193 --> 00:35:31,630
Do you want us, the losers
[Laughs]

881
00:35:31,630 --> 00:35:36,101
or do you want Joey Pants
and the head of Sony?

882
00:35:36,101 --> 00:35:37,703
I want Joey Pants.

883
00:35:37,703 --> 00:35:39,070
-It has nothing to do
with connections,

884
00:35:39,070 --> 00:35:42,040
or contacts, or who you know,
or who's in your movie,

885
00:35:42,040 --> 00:35:44,310
or some phone calls
some dude at CAA made

886
00:35:44,310 --> 00:35:46,778
to Geoffrey Gilmore or whatever.

887
00:35:46,778 --> 00:35:50,015
All the stuff has to do
with the merit of the project.

888
00:35:50,015 --> 00:35:52,418
So, yes. Oh, yeah.

889
00:35:52,418 --> 00:35:54,052
-Not enough of this.

890
00:35:56,955 --> 00:35:58,123
Gotta do some more of that

891
00:35:58,123 --> 00:36:00,025
if you want to get
into the big festivals.

892
00:36:02,594 --> 00:36:05,464
-So bypassing
the regular submission process

893
00:36:05,464 --> 00:36:08,300
and having an in
can increase your chances,

894
00:36:08,300 --> 00:36:10,702
but is there anything else
that can help?

895
00:36:10,702 --> 00:36:14,906
-Unless you have star power
or names attached to your movie,

896
00:36:14,906 --> 00:36:18,076
it's very difficult go get into
these big film festivals.

897
00:36:18,076 --> 00:36:21,513
-Ah, so having big name actors
in your movie can help you

898
00:36:21,513 --> 00:36:22,881
get programmed

899
00:36:22,881 --> 00:36:26,084
even if it's a documentary,
just like this one.

900
00:36:26,084 --> 00:36:29,455
We asked world famous movie star
Traci Lords what she thinks.

901
00:36:29,455 --> 00:36:32,324
-I think
that it absolutely helps

902
00:36:32,324 --> 00:36:34,593
having famous people
in your movie.

903
00:36:34,593 --> 00:36:36,828
If that weren't true,

904
00:36:36,828 --> 00:36:38,930
I wouldn't be in this movie
right now.

905
00:36:38,930 --> 00:36:39,931
**

906
00:36:39,931 --> 00:36:41,633
[ Ding! ]

907
00:36:41,633 --> 00:36:44,503
-Any time you get a celebrity
to do anything for you,

908
00:36:44,503 --> 00:36:47,373
it definitely ups the ante.

909
00:36:47,373 --> 00:36:51,377
**

910
00:36:51,377 --> 00:36:54,913
-Having an actor
who is named in your film

911
00:36:54,913 --> 00:36:59,718
without a doubt is going to play
some part in the potential

912
00:36:59,718 --> 00:37:01,287
that it can play
at film festivals.

913
00:37:01,287 --> 00:37:02,654
Sundance certainly.

914
00:37:02,654 --> 00:37:04,356
-They take the ones
that have name actors

915
00:37:04,356 --> 00:37:06,858
and watch them first and make
what's called a short list.

916
00:37:06,858 --> 00:37:09,695
Stars get flown into Sundance
and they get put up.

917
00:37:09,695 --> 00:37:11,530
There's a budget
to take care of them.

918
00:37:11,530 --> 00:37:13,532
-Do people cut in front of the
line you know,

919
00:37:13,532 --> 00:37:15,301
because they have movie stars?
Yes, absolutely.

920
00:37:15,301 --> 00:37:18,169
Bad movies with the right name,

921
00:37:18,169 --> 00:37:20,472
that gets into Sundance,
you know, absolutely.

922
00:37:20,472 --> 00:37:22,308
-That makes the program
look good, you know?

923
00:37:22,308 --> 00:37:25,076
It's like we've got some movie
too with such and such in it.

924
00:37:25,076 --> 00:37:26,912
-For all the filmmakers out
there who work so hard

925
00:37:26,912 --> 00:37:29,381
to achieve their dreams,
they're going to be batted down

926
00:37:29,381 --> 00:37:31,983
because Robert De Niro
is not starring in their film?

927
00:37:31,983 --> 00:37:34,320
It's just fucking ridiculous.

928
00:37:34,320 --> 00:37:37,489
-Sundance is often accused
of focusing, you know,

929
00:37:37,489 --> 00:37:39,758
you've got all these movies
with stars.

930
00:37:39,758 --> 00:37:42,994
Yeah, they've got
a chunk of movies with stars.

931
00:37:42,994 --> 00:37:45,364
And then they have
all of the journalists

932
00:37:45,364 --> 00:37:48,199
that only care about
the small percentage of movies

933
00:37:48,199 --> 00:37:51,202
that have stars and that's lazy.

934
00:37:51,202 --> 00:37:52,571
It's bullshit.

935
00:37:52,571 --> 00:37:53,705
-If you look in the program,

936
00:37:53,705 --> 00:37:55,474
you still do have
a lot of the small indies.

937
00:37:55,474 --> 00:37:59,545
-It will never be a day
where Sundance is populated

938
00:37:59,545 --> 00:38:03,014
by first time directors
and no name actors.

939
00:38:03,014 --> 00:38:04,483
I think we're in a place

940
00:38:04,483 --> 00:38:07,353
where they sprinkle
the independent spirit around.

941
00:38:07,353 --> 00:38:10,822
-Sundance is so big, and it's
so much the premiere festival,

942
00:38:10,822 --> 00:38:13,625
I don't know what they do really
for independent film.

943
00:38:13,625 --> 00:38:15,060
And it sort of upsets me

944
00:38:15,060 --> 00:38:19,431
that there can't be more
for the rank and file filmmaker.

945
00:38:19,431 --> 00:38:22,033
-Sundance ain't doing what
Sundance means,

946
00:38:22,033 --> 00:38:24,235
and the proof
of the failure of Sundance

947
00:38:24,235 --> 00:38:28,006
is that there is a universe
of little film festivals

948
00:38:28,006 --> 00:38:31,009
that have grown up
around Sundance.

949
00:38:31,009 --> 00:38:34,880
-Which leads us back to the
Sundance alternative, Slamdance.

950
00:38:34,880 --> 00:38:36,848
Why had they rejected us?

951
00:38:36,848 --> 00:38:39,385
They were supposed to be
the anti-Sundance.

952
00:38:39,385 --> 00:38:42,521
-We're not looking for names
to help decide

953
00:38:42,521 --> 00:38:44,423
whether a film is going to be
programmed or not.

954
00:38:44,423 --> 00:38:47,993
We're just as interested
in a no or low budget picture

955
00:38:47,993 --> 00:38:49,395
to tell a great story.

956
00:38:49,395 --> 00:38:50,862
That could be obviously
a documentary.

957
00:38:50,862 --> 00:38:53,298
Documentaries have become
very big at Slamdance now.

958
00:38:53,298 --> 00:38:56,402
-Hm, documentaries you say?

959
00:38:56,402 --> 00:38:59,671
Slamdance had even played
Scott's first film,

960
00:38:59,671 --> 00:39:02,641
but as it turns out,
that was the problem.

961
00:39:02,641 --> 00:39:06,412
-We made a very clear definition
of what is a Slamdance film.

962
00:39:06,412 --> 00:39:07,713
For our future competition,

963
00:39:07,713 --> 00:39:09,280
they have to be
first time directors.

964
00:39:09,280 --> 00:39:12,117
Now we've got a lot of alumni
filmmakers, and you know what,

965
00:39:12,117 --> 00:39:14,486
they don't get into Slamdance
a second time.

966
00:39:14,486 --> 00:39:16,588
-My name is Dan and I'm one
of the founders of the festival.

967
00:39:16,588 --> 00:39:17,889
Thank you all for coming.

968
00:39:17,889 --> 00:39:20,859
We always have
about three or four what we call

969
00:39:20,859 --> 00:39:22,160
special screening slots.

970
00:39:22,160 --> 00:39:24,229
Over the years,
they've tended to be films

971
00:39:24,229 --> 00:39:25,664
by second time directors

972
00:39:25,664 --> 00:39:28,867
who are usually alumni, although
not by any stretch always.

973
00:39:28,867 --> 00:39:30,869
-There's a separate programming
committee

974
00:39:30,869 --> 00:39:32,237
that does special screenings.

975
00:39:32,237 --> 00:39:34,440
We turn down several alumni
each year,

976
00:39:34,440 --> 00:39:36,642
including
our co-founder's films.

977
00:39:36,642 --> 00:39:39,044
-It's very competitive
for the special screening slots.

978
00:39:39,044 --> 00:39:42,280
I mean, a lot of those alumni
either have been programmers

979
00:39:42,280 --> 00:39:43,949
or are friends
with all the other programmers

980
00:39:43,949 --> 00:39:46,452
and, you know,
it would be a lie to say

981
00:39:46,452 --> 00:39:51,056
that there wasn't
some sexual favors going on.

982
00:39:51,056 --> 00:39:53,224
-Of course there were other
alternative festivals

983
00:39:53,224 --> 00:39:54,460
in Park City,

984
00:39:54,460 --> 00:39:57,463
but the question was
were they worth playing?

985
00:39:57,463 --> 00:39:59,665
-The success of Sundance
at Park City

986
00:39:59,665 --> 00:40:01,500
has created numerous

987
00:40:01,500 --> 00:40:04,870
other festivals with "dance"
at the end of their name.

988
00:40:04,870 --> 00:40:07,305
-There are all these
alternate film festivals.

989
00:40:07,305 --> 00:40:10,976
There was Slamdance, which is
a perfectly legitimate festival,

990
00:40:10,976 --> 00:40:13,679
then there was Slumdance,
then there was No Dance,

991
00:40:13,679 --> 00:40:16,214
then there was It Dance,
and then there was Troma Dance

992
00:40:16,214 --> 00:40:18,016
and it just went on and on.

993
00:40:18,016 --> 00:40:20,051
And at the very height
of all of this,

994
00:40:20,051 --> 00:40:22,120
there were festivals
that were renting

995
00:40:22,120 --> 00:40:23,722
empty storefronts on Main Street

996
00:40:23,722 --> 00:40:26,625
and there were other festivals

997
00:40:26,625 --> 00:40:28,359
that were created
inside a trailer

998
00:40:28,359 --> 00:40:29,728
and these people were insane.

999
00:40:29,728 --> 00:40:32,163
-Besides Sundance and Slamdance,

1000
00:40:32,163 --> 00:40:35,734
I'm not too sure how valuable
those festivals are.

1001
00:40:35,734 --> 00:40:37,703
The buyers and the marketplace

1002
00:40:37,703 --> 00:40:40,939
is there to see the competition
films at Sundance.

1003
00:40:40,939 --> 00:40:43,775
They're not there to go sit
in a wooden chair

1004
00:40:43,775 --> 00:40:47,579
in a 20 seat makeshift theater
in one of the smaller venues.

1005
00:40:47,579 --> 00:40:49,548
**

1006
00:40:49,548 --> 00:40:52,317
-This is "29 Reasons to Run",

1007
00:40:52,317 --> 00:40:54,720
a film by Damon O'Steen
and Gary Weeks.

1008
00:40:54,720 --> 00:40:57,689
**

1009
00:40:57,689 --> 00:41:00,325
Damon and Gary decided
to play "29 Reasons"

1010
00:41:00,325 --> 00:41:03,428
at one of these alternative
Park City film festivals,

1011
00:41:03,428 --> 00:41:05,030
although at the only one

1012
00:41:05,030 --> 00:41:07,533
whose name didn't end
with the word "dance."

1013
00:41:07,533 --> 00:41:09,034
-You know,
if we can't get into Sundance,

1014
00:41:09,034 --> 00:41:11,737
we can get in this
Park City Film Music Festival

1015
00:41:11,737 --> 00:41:14,405
and still be at Sundance
to network

1016
00:41:14,405 --> 00:41:16,107
and try to get people
to come to the film.

1017
00:41:16,107 --> 00:41:19,177
-It's an interesting concept,
it's an interesting festival.

1018
00:41:19,177 --> 00:41:20,646
It's the only one I know of

1019
00:41:20,646 --> 00:41:24,282
that's entirely dedicated
to film music.

1020
00:41:24,282 --> 00:41:26,618
-We go straight from the airport
to the festival.

1021
00:41:26,618 --> 00:41:29,154
Our screening's at one
and there's no one there.

1022
00:41:29,154 --> 00:41:32,123
There's not even anyone there
to start the film for us.

1023
00:41:32,123 --> 00:41:34,392
-We don't get a lot of support
from the Chamber of Commerce

1024
00:41:34,392 --> 00:41:35,761
or Film Commission or anybody

1025
00:41:35,761 --> 00:41:38,630
because they don't want us
to have it during Sundance.

1026
00:41:38,630 --> 00:41:40,699
They want us to do it
at another time of the year

1027
00:41:40,699 --> 00:41:42,768
and draw
a whole bunch of people here.

1028
00:41:42,768 --> 00:41:45,904
But I'm not willing
to put that much work into it.

1029
00:41:45,904 --> 00:41:47,372
-Other than Slamdance,
I think

1030
00:41:47,372 --> 00:41:49,641
those other offshoot festivals
are kind of a waste of time.

1031
00:41:49,641 --> 00:41:50,976
I think you'd be better off

1032
00:41:50,976 --> 00:41:54,813
screening your film
in a bathroom

1033
00:41:54,813 --> 00:42:00,051
at like, you know, a Red Lobster
or something.

1034
00:42:00,051 --> 00:42:04,823
-And then, there's Troma Dance.
-Troma Dance!

1035
00:42:04,823 --> 00:42:08,594
Nice shirt. Looking dapper.
Come to Troma Dance.

1036
00:42:08,594 --> 00:42:11,329
-Troma Entertainment
is a New York based

1037
00:42:11,329 --> 00:42:12,698
independent film studio

1038
00:42:12,698 --> 00:42:15,133
that's been around since 1974.

1039
00:42:15,133 --> 00:42:17,135
This is why Troma Entertainment

1040
00:42:17,135 --> 00:42:19,905
established the
Troma Dance Film Festival

1041
00:42:19,905 --> 00:42:22,273
to try to bring back
the word "independent"

1042
00:42:22,273 --> 00:42:23,441
to Park City, Utah.

1043
00:42:23,441 --> 00:42:27,012
They were basically
excluding independent art

1044
00:42:27,012 --> 00:42:29,480
and they were catering
to the vassals of the giant,

1045
00:42:29,480 --> 00:42:32,050
devil worshiping,
international conglomerates.

1046
00:42:32,050 --> 00:42:34,953
-Come to Troma Dance,
guy in SUV.

1047
00:42:34,953 --> 00:42:36,788
-The people who come
to Troma Dance

1048
00:42:36,788 --> 00:42:39,925
are for the most part
independent filmmakers.

1049
00:42:39,925 --> 00:42:41,627
They're young,
they're idealistic,

1050
00:42:41,627 --> 00:42:43,795
we get a condo,
everybody sleeps on the floor,

1051
00:42:43,795 --> 00:42:46,164
everyone who works
on Troma Dance is unpaid.

1052
00:42:46,164 --> 00:42:48,199
-Rich people,
come to Troma Dance.

1053
00:42:48,199 --> 00:42:50,001
-The little independent
filmmakers

1054
00:42:50,001 --> 00:42:53,271
who come to Sundance
are treated horribly.

1055
00:42:53,271 --> 00:42:54,773
They're not allowed
to hand out leaflets.

1056
00:42:54,773 --> 00:42:59,310
-Park City regulations state
that you cannot hand out flyers.

1057
00:42:59,310 --> 00:43:01,512
You can get ticketed, I'm sure
if you piss somebody off enough

1058
00:43:01,512 --> 00:43:02,714
you can get arrested.

1059
00:43:02,714 --> 00:43:04,015
Somebody told me,
a law student told me

1060
00:43:04,015 --> 00:43:05,984
the only reason
they can get away with it

1061
00:43:05,984 --> 00:43:08,486
is because it's only
a temporary suspension

1062
00:43:08,486 --> 00:43:09,855
of your First Amendment Rights.

1063
00:43:09,855 --> 00:43:11,489
-There's two or three bulletin
boards

1064
00:43:11,489 --> 00:43:13,792
where they put up
their little handmade leaflets

1065
00:43:13,792 --> 00:43:16,527
and then immediately
HBO guys who are paid,

1066
00:43:16,527 --> 00:43:19,497
they come up with
these huge posters

1067
00:43:19,497 --> 00:43:20,799
and slap them right over

1068
00:43:20,799 --> 00:43:23,234
the little
independent filmmakers.

1069
00:43:23,234 --> 00:43:25,370
-They have these kiosks set up
all over Main Street.

1070
00:43:25,370 --> 00:43:28,674
-So, 4:00 in the morning
I go there with 50 posters

1071
00:43:28,674 --> 00:43:31,042
or so, smaller posters,

1072
00:43:31,042 --> 00:43:32,477
I'm punching those things up.

1073
00:43:32,477 --> 00:43:34,680
It's got to be 10 degrees.
I got them all up there.

1074
00:43:34,680 --> 00:43:36,114
I mean, I had them littered,

1075
00:43:36,114 --> 00:43:38,583
they're all over every kiosk
I could possibly get them on.

1076
00:43:38,583 --> 00:43:43,388
Fast forward to 10:30, 11:00,
you could see one of them.

1077
00:43:43,388 --> 00:43:46,892
-The first designated kiosk
just up to the left.

1078
00:43:46,892 --> 00:43:49,560
-Troma Dance, we have
a big army of volunteers,

1079
00:43:49,560 --> 00:43:50,996
so we're kind of winning
that war.

1080
00:43:55,533 --> 00:43:57,168
-You'd see a big poster
for some movie

1081
00:43:57,168 --> 00:43:59,838
and then 2 second later
50 Troma Dances.

1082
00:43:59,838 --> 00:44:02,941
-Yeah, you're just like, "Whoa."

1083
00:44:02,941 --> 00:44:05,343
-I put up one poster
for my movie

1084
00:44:05,343 --> 00:44:07,445
and try to be nice
to the other filmmakers.

1085
00:44:07,445 --> 00:44:10,115
-Trust me, these are going
to be covered up

1086
00:44:10,115 --> 00:44:13,318
in about 15 minutes.
-I was just walking up and I saw

1087
00:44:13,318 --> 00:44:15,053
that they had covered up
one of the kiosks

1088
00:44:15,053 --> 00:44:17,222
and I was like
that's fucking obnoxious.

1089
00:44:17,222 --> 00:44:21,727
This Icelandic filmmaker
came out

1090
00:44:21,727 --> 00:44:25,797
and put up her poster
and, you know, did she --

1091
00:44:25,797 --> 00:44:28,133
should she put up 50 posters

1092
00:44:28,133 --> 00:44:29,901
and cover up everybody else's?
-She's going to have

1093
00:44:29,901 --> 00:44:31,602
to because that's what
Park City has turned into.

1094
00:44:31,602 --> 00:44:33,271
-She didn't, yeah,
but it doesn't have to be that.

1095
00:44:33,271 --> 00:44:34,605
That's obnoxious.
-I tell you what,

1096
00:44:34,605 --> 00:44:37,142
you tell us what your movie is
and we'll leave it alone.

1097
00:44:37,142 --> 00:44:40,746
-I understand about trying to
get visibility,

1098
00:44:40,746 --> 00:44:45,450
but it really is about being
collegial and respectful

1099
00:44:45,450 --> 00:44:48,086
of the filmmakers that worked
really hard to get here.

1100
00:44:48,086 --> 00:44:50,155
-Thank you.
Thank you for sharing.

1101
00:44:50,155 --> 00:44:53,224
-As a filmmaker, I wish you
would stop doing that.

1102
00:44:53,224 --> 00:44:54,425
-In complete honesty,

1103
00:44:54,425 --> 00:44:56,294
I stapled over
other people's posters.

1104
00:44:56,294 --> 00:44:57,763
-You could build homes, I think,

1105
00:44:57,763 --> 00:44:59,831
with how thick that stuff
was by the end of it.

1106
00:44:59,831 --> 00:45:02,033
I'm serious,
I think you go to Home Depot

1107
00:45:02,033 --> 00:45:04,870
you could look up,
you know, Sundance,

1108
00:45:04,870 --> 00:45:06,137
they actually have Sundance wood

1109
00:45:06,137 --> 00:45:08,273
and it's just
those pressed papers.

1110
00:45:08,273 --> 00:45:09,941
-We are fighting a war

1111
00:45:09,941 --> 00:45:12,911
against the oppressive
conglomerates,

1112
00:45:12,911 --> 00:45:14,946
the conspiracy of elites.

1113
00:45:17,148 --> 00:45:19,384
-The key is the homeless gloves,
dexterity.

1114
00:45:19,384 --> 00:45:21,519
-The important thing
is keep your dignity.

1115
00:45:21,519 --> 00:45:23,521
That's what's important.

1116
00:45:23,521 --> 00:45:26,557
**

1117
00:45:28,659 --> 00:45:30,095
-Next up for us

1118
00:45:30,095 --> 00:45:32,463
was the Riverside
International Film Festival,

1119
00:45:32,463 --> 00:45:36,034
held about an hour away
in Riverside, California.

1120
00:45:36,034 --> 00:45:39,437
Taking a cue from "Jimmy and
Judy" and the success they had

1121
00:45:39,437 --> 00:45:41,372
socializing
with the festival staff,

1122
00:45:41,372 --> 00:45:43,274
we wanted to make sure
we attended

1123
00:45:43,274 --> 00:45:45,043
the Riverside
Opening Night Gala,

1124
00:45:45,043 --> 00:45:49,280
which would precede
the opening night film.

1125
00:45:49,280 --> 00:45:51,950
-We are headed
to the opening night ceremony

1126
00:45:51,950 --> 00:45:54,820
of the Riverside International
Film Festival.

1127
00:45:54,820 --> 00:45:58,089
We need to drive 70 miles
in the rain,

1128
00:45:58,089 --> 00:46:01,827
although it looks like the rain
has subsided temporarily.

1129
00:46:03,895 --> 00:46:07,232
-The gala starts, on the
invitation that they sent us,

1130
00:46:07,232 --> 00:46:09,367
it says 6:30
and the movie starts at 8:00.

1131
00:46:09,367 --> 00:46:13,905
-Every gala that I've been
to has never started on time.

1132
00:46:16,507 --> 00:46:18,276
-We left two hours ago.

1133
00:46:18,276 --> 00:46:21,446
They're going to be partying
for maybe another hour

1134
00:46:21,446 --> 00:46:24,349
until they go
into the opening night film

1135
00:46:24,349 --> 00:46:26,684
and it looks at this rate

1136
00:46:26,684 --> 00:46:29,687
that we'll be there
maybe in time for half hour,

1137
00:46:29,687 --> 00:46:30,922
twenty minutes of hello,

1138
00:46:30,922 --> 00:46:32,223
how are you doing schmooze

1139
00:46:32,223 --> 00:46:33,658
and then turn around
and go home.

1140
00:46:39,998 --> 00:46:43,334
The event that we have been
invited to attend

1141
00:46:43,334 --> 00:46:45,436
is over in 20 minutes.

1142
00:46:45,436 --> 00:46:49,875
I am starving to death.
-With this rain coming down,

1143
00:46:49,875 --> 00:46:51,776
do either of you guys
have to pee?

1144
00:46:51,776 --> 00:46:53,311
Between the hunger and the pee,

1145
00:46:53,311 --> 00:46:54,679
I don't know which one
hurts more.

1146
00:46:54,679 --> 00:46:55,881
[ Laughter ]

1147
00:46:59,717 --> 00:47:01,719
-We're potential new people.

1148
00:47:01,719 --> 00:47:03,521
We're here just in time
for everything to be over.

1149
00:47:03,521 --> 00:47:05,156
It took us three hours
to get here.

1150
00:47:05,156 --> 00:47:06,791
-We're just heading over
to the theater now.

1151
00:47:06,791 --> 00:47:08,059
-Is there any champagne left?

1152
00:47:08,059 --> 00:47:09,394
-There might be some champagne
left.

1153
00:47:09,394 --> 00:47:13,932
[ Indistinct, lively
conversations ]

1154
00:47:13,932 --> 00:47:16,134
-Wanna grab some food?

1155
00:47:26,311 --> 00:47:28,479
-How long does it take
for cheese to go bad?

1156
00:47:28,479 --> 00:47:31,449
Oh, shit.

1157
00:47:33,919 --> 00:47:35,820
[ Snap ]
Oh, shit!

1158
00:47:35,820 --> 00:47:38,489
[ Laughter ]

1159
00:47:38,489 --> 00:47:42,127
I broke the cheese knife.
[ Laughs ]

1160
00:47:44,429 --> 00:47:47,598
-I just want to tell everybody
I'm so glad to be here.

1161
00:47:47,598 --> 00:47:48,833
I'm sorry we're late.

1162
00:47:48,833 --> 00:47:51,169
I mean, the traffic and the rain
were just terrible

1163
00:47:51,169 --> 00:47:53,204
but I mean, "Ten 'til Noon"
playing at Riverside.

1164
00:47:53,204 --> 00:47:54,472
We are just so excited.

1165
00:47:54,472 --> 00:47:57,642
Thank you so much,
and we'll be around for the QandA.

1166
00:47:57,642 --> 00:48:01,046
[ Applause ]

1167
00:48:01,046 --> 00:48:03,949
**

1168
00:48:14,159 --> 00:48:16,194
So this is the beautiful

1169
00:48:16,194 --> 00:48:19,264
and quite desolate
Riverside campus.

1170
00:48:19,264 --> 00:48:20,966
We're trying to get
university students

1171
00:48:20,966 --> 00:48:23,068
interested in coming to see
"Ten 'til Noon."

1172
00:48:23,068 --> 00:48:25,971
Perhaps we'll actually
see some today.

1173
00:48:25,971 --> 00:48:27,738
It's called "Ten 'til Noon".

1174
00:48:27,738 --> 00:48:29,507
-You guys made it?
-We made it, yeah.

1175
00:48:29,507 --> 00:48:30,875
He's the screenwriter
and I'm the director

1176
00:48:30,875 --> 00:48:31,977
and one of the stars

1177
00:48:31,977 --> 00:48:33,044
and we're playing at 8:00

1178
00:48:33,044 --> 00:48:34,245
at the theater
right down the street.

1179
00:48:34,245 --> 00:48:35,981
-You guys going to be there
any other time?

1180
00:48:35,981 --> 00:48:37,848
-No, just tonight at 8:00,
but it's going to be --

1181
00:48:37,848 --> 00:48:41,586
we're playing San Fernando
Film Festival in March,

1182
00:48:41,586 --> 00:48:43,088
exactly a month from today.

1183
00:48:43,088 --> 00:48:44,389
-What's it about?

1184
00:48:44,389 --> 00:48:46,624
I would but I've got --
my friend is performing

1185
00:48:46,624 --> 00:48:49,360
in a dance thing
in San Bernardino so...

1186
00:48:49,360 --> 00:48:51,162
-Our movie is playing
tonight at 8:00.

1187
00:48:51,162 --> 00:48:52,530
-No, we've got a gig tonight.

1188
00:48:52,530 --> 00:48:55,300
-Yeah, we've got a gig tonight.
Sorry.

1189
00:48:55,300 --> 00:48:56,734
We're going to play a song
for you right now

1190
00:48:56,734 --> 00:48:57,868
because
that's what we're doing here.

1191
00:48:57,868 --> 00:48:59,270
-That's what we're doing here.
-Ready?

1192
00:48:59,270 --> 00:49:02,740
-Yeah.
[ Samisens playing ]

1193
00:49:12,050 --> 00:49:13,684
[ Playing stops ]

1194
00:49:13,684 --> 00:49:17,455
-Does anybody
want to see a movie?!

1195
00:49:17,455 --> 00:49:19,590
It's only 8 bucks!

1196
00:49:19,590 --> 00:49:22,727
[ Playing resumes ]

1197
00:49:30,201 --> 00:49:32,670
-Two for "Ten 'til Noon".

1198
00:49:43,314 --> 00:49:44,749
[ Playing stops, applause ]

1199
00:49:49,287 --> 00:49:50,821
-Oh, my God. Uh...

1200
00:49:50,821 --> 00:49:53,191
-You gonna fill me in?

1201
00:49:56,761 --> 00:49:59,297
-Riverside.

1202
00:49:59,297 --> 00:50:02,400
-We do have our filmmaker
with us, Scott Storm.

1203
00:50:02,400 --> 00:50:04,702
-Does anybody have any questions
at all? Yes?

1204
00:50:04,702 --> 00:50:06,671
The QandA typically is after
you've shown your film

1205
00:50:06,671 --> 00:50:08,239
to an audience at a festival.

1206
00:50:08,239 --> 00:50:09,874
You go down
to the front of the theater

1207
00:50:09,874 --> 00:50:11,876
and just field questions.

1208
00:50:11,876 --> 00:50:13,544
Anything outside the parking lot

1209
00:50:13,544 --> 00:50:16,181
like Mr. Duke walking to his
car, we totally grabbed that.

1210
00:50:16,181 --> 00:50:17,582
We almost got nabbed
by the cops.

1211
00:50:17,582 --> 00:50:18,949
-I love doing QandA.

1212
00:50:18,949 --> 00:50:21,319
I hope that when I'm doing a QandA

1213
00:50:21,319 --> 00:50:23,821
I can inspire somebody else
to do their project.

1214
00:50:23,821 --> 00:50:26,224
-That's when you're getting
the feedback about your film

1215
00:50:26,224 --> 00:50:28,459
and you're being challenged
just by the questions

1216
00:50:28,459 --> 00:50:29,927
and you're being asked
to think about things

1217
00:50:29,927 --> 00:50:31,696
that perhaps
you didn't think about.

1218
00:50:31,696 --> 00:50:33,431
-The most embarrassing thing
is when you go down there

1219
00:50:33,431 --> 00:50:35,100
and say "Hey, thank you
for coming to the screening,

1220
00:50:35,100 --> 00:50:36,234
does anybody
have any questions?"

1221
00:50:36,234 --> 00:50:38,369
Dead silence.

1222
00:50:38,369 --> 00:50:39,737
"Well, okay, bye."

1223
00:50:39,737 --> 00:50:41,639
-The only way that you're
going to be able to judge

1224
00:50:41,639 --> 00:50:43,274
if your film
is successful or not

1225
00:50:43,274 --> 00:50:45,943
is how many people
stick around for the QandA.

1226
00:50:45,943 --> 00:50:48,613
If you have a massive bailout
during your end credit roll,

1227
00:50:48,613 --> 00:50:50,381
it gives them plenty of time
to escape

1228
00:50:50,381 --> 00:50:51,782
because they think it sucks

1229
00:50:51,782 --> 00:50:53,218
and they'd just rather avoid
seeing you.

1230
00:50:53,218 --> 00:50:55,052
This is also
the mark of a cult film.

1231
00:50:55,052 --> 00:50:56,921
Half of the audience goes,

1232
00:50:56,921 --> 00:50:58,656
and then half of them
are like all of a sudden

1233
00:50:58,656 --> 00:51:00,024
are just geeky about it

1234
00:51:00,024 --> 00:51:01,626
and asking you
all kinds of weird things,

1235
00:51:01,626 --> 00:51:02,927
then you've probably got
a cult film.

1236
00:51:02,927 --> 00:51:05,130
-A lot of times you get
the exact same questions

1237
00:51:05,130 --> 00:51:06,297
from screening to screening.

1238
00:51:06,297 --> 00:51:08,133
What's your budget?
-What did you shoot on?

1239
00:51:08,133 --> 00:51:10,768
-Where did you come up
with the idea for the movie?

1240
00:51:10,768 --> 00:51:11,802
-How long did it take?

1241
00:51:11,802 --> 00:51:14,239
-What movie
are you going to do next?

1242
00:51:14,239 --> 00:51:15,806
There's nothing wrong with it.

1243
00:51:15,806 --> 00:51:19,810
I mean, it's sort of interesting
to see how your answers change.

1244
00:51:19,810 --> 00:51:21,246
-Me, it's nerve wracking.

1245
00:51:21,246 --> 00:51:22,680
It took a while
for me to get used to it

1246
00:51:22,680 --> 00:51:24,682
because you have all these faces
staring at you.

1247
00:51:24,682 --> 00:51:27,452
Some of them are like this,
some of them are like this.

1248
00:51:27,452 --> 00:51:29,254
-In a way,
it makes it all worth it.

1249
00:51:29,254 --> 00:51:31,722
To finally get to stand up
and talk about it is,

1250
00:51:31,722 --> 00:51:32,923
you know, fulfilling.

1251
00:51:32,923 --> 00:51:35,426
-It's fun except when they
ask you, you know,

1252
00:51:35,426 --> 00:51:37,862
questions like why do you suck.

1253
00:51:37,862 --> 00:51:40,165
That's no good.

1254
00:51:40,165 --> 00:51:43,534
I get that a lot.

1255
00:51:43,534 --> 00:51:45,236
-And thank you so much
for being here.

1256
00:51:45,236 --> 00:51:47,872
[ Applause ]

1257
00:51:47,872 --> 00:51:50,908
**

1258
00:52:02,953 --> 00:52:04,755
-Where are all the film festival
closing things

1259
00:52:04,755 --> 00:52:06,090
happening exactly?
What room?

1260
00:52:06,090 --> 00:52:08,025
-In this room right here.
-It's all going to be in here?

1261
00:52:08,025 --> 00:52:11,596
**

1262
00:52:11,596 --> 00:52:14,199
-We started this
about four years ago.

1263
00:52:14,199 --> 00:52:16,301
We skipped one year in between.

1264
00:52:16,301 --> 00:52:20,371
Our goal is to bring
international films

1265
00:52:20,371 --> 00:52:22,540
to entertain the audience.

1266
00:52:22,540 --> 00:52:25,776
**

1267
00:52:25,776 --> 00:52:27,111
The commercial movies,

1268
00:52:27,111 --> 00:52:29,314
they get their glory everywhere,
so it's no big deal.

1269
00:52:29,314 --> 00:52:31,949
You can't expect miracles
to happen overnight

1270
00:52:31,949 --> 00:52:34,319
and have a big festival
overnight.

1271
00:52:34,319 --> 00:52:36,053
But it's just getting
bigger and better.

1272
00:52:36,053 --> 00:52:39,089
**

1273
00:52:41,559 --> 00:52:43,794
-Our mission statement includes

1274
00:52:43,794 --> 00:52:48,132
really provocative
leading edge films

1275
00:52:48,132 --> 00:52:51,369
from independent directors
and producers.

1276
00:52:51,369 --> 00:52:52,670
What we want to do

1277
00:52:52,670 --> 00:52:54,939
is Hollywood to come
and do business here with us.

1278
00:52:54,939 --> 00:52:56,441
**

1279
00:52:58,709 --> 00:53:01,379
-Yes, my movie is
called "Beyond Honor."

1280
00:53:01,379 --> 00:53:07,252
This first award is to a film
called "Beyond Honor."

1281
00:53:07,252 --> 00:53:09,987
[ Applause ]

1282
00:53:09,987 --> 00:53:12,557
-Riverside was
the first festival we attended

1283
00:53:12,557 --> 00:53:14,759
with an actual awards ceremony

1284
00:53:14,759 --> 00:53:17,428
and the first one
to ask for our autograph.

1285
00:53:17,428 --> 00:53:19,264
-Cool,
now I feel like a celebrity.

1286
00:53:19,264 --> 00:53:22,099
-Riverside was also
the first festival

1287
00:53:22,099 --> 00:53:23,768
where we received swag.

1288
00:53:23,768 --> 00:53:27,705
Swag, or "schwag"
as it's sometimes pronounced,

1289
00:53:27,705 --> 00:53:29,807
is a term referring
to the free stuff

1290
00:53:29,807 --> 00:53:32,643
given out to participants
at film festivals.

1291
00:53:32,643 --> 00:53:34,812
It's actually a clever anagram

1292
00:53:34,812 --> 00:53:37,482
for souvenirs,
wearable, and gifts

1293
00:53:37,482 --> 00:53:41,286
or perhaps more accurately,
shit we all get.

1294
00:53:41,286 --> 00:53:43,988
We we thrilled.
The stories of swag

1295
00:53:43,988 --> 00:53:47,392
at the major film festivals
were legendary.

1296
00:53:47,392 --> 00:53:48,793
-As far as the swag goes,

1297
00:53:48,793 --> 00:53:51,496
just like everything else
with, you know, Sundance,

1298
00:53:51,496 --> 00:53:54,299
it's gotten bigger, and bigger,
and bigger every year.

1299
00:53:54,299 --> 00:53:59,670
This year I got a parka,
a vest, a hat, a shirt,

1300
00:53:59,670 --> 00:54:01,339
and then there are
all the corporate sponsors.

1301
00:54:01,339 --> 00:54:03,341
Some of them are official,
many of them are not.

1302
00:54:03,341 --> 00:54:04,542
I drive a Volkswagen,

1303
00:54:04,542 --> 00:54:06,877
so Volkswagen
gave me a box of stuff.

1304
00:54:06,877 --> 00:54:09,414
-Filmmakers should get
as much free crap as possible

1305
00:54:09,414 --> 00:54:11,516
because their movies
are screening for free

1306
00:54:11,516 --> 00:54:13,918
at the festival.
-You get the swag from Sundance

1307
00:54:13,918 --> 00:54:15,420
but then you go to
all the different parties

1308
00:54:15,420 --> 00:54:19,189
and you never know what --
you can come back with a rifle.

1309
00:54:19,189 --> 00:54:21,592
Hey, look at that!
-There are shops up and down

1310
00:54:21,592 --> 00:54:23,328
that have been taken over
by some of the sponsors.

1311
00:54:23,328 --> 00:54:24,495
-Have you had
your Airborne today?

1312
00:54:24,495 --> 00:54:26,764
-You could walk away literally

1313
00:54:26,764 --> 00:54:29,967
with a truckload of stuff
that you hadn't paid for.

1314
00:54:29,967 --> 00:54:32,069
-My lady's like,
"I want to go see the places

1315
00:54:32,069 --> 00:54:33,771
where you can go around
and get free shit."

1316
00:54:33,771 --> 00:54:35,873
I said, "I hate doing that, man.
We got money now."

1317
00:54:35,873 --> 00:54:38,743
It's like, the time to get free
shit was when we were broke.

1318
00:54:38,743 --> 00:54:41,612
Now we can buy things.
Don't partake in that.

1319
00:54:41,612 --> 00:54:44,349
But being my wife and being
that she controls the pussy,

1320
00:54:44,349 --> 00:54:45,783
of course I had to go with her.

1321
00:54:45,783 --> 00:54:48,553
It's weird, you can walk away
with a refrigerator.

1322
00:54:48,553 --> 00:54:50,621
I was just like, "The fuck?
How do you get that home?"

1323
00:54:50,621 --> 00:54:53,358
And they just ship it to you.
I'm like, "Why?"

1324
00:54:53,358 --> 00:54:55,793
They're like,
"Because you're fabulous."

1325
00:54:55,793 --> 00:54:57,595
And it's weird to me.

1326
00:54:57,595 --> 00:54:59,697
-Remember when Uggs
were really hard to get?

1327
00:54:59,697 --> 00:55:01,499
I've never worn them.

1328
00:55:01,499 --> 00:55:04,569
-Are there levels of swag?

1329
00:55:04,569 --> 00:55:08,706
Everybody always talks about
wonder what the celebrities get.

1330
00:55:08,706 --> 00:55:12,743
-I got Halo 2
at a film festival as some swag

1331
00:55:12,743 --> 00:55:15,179
and my husband
was pretty excited about that.

1332
00:55:15,179 --> 00:55:16,647
-I went to
the Tribeca Film Festival

1333
00:55:16,647 --> 00:55:18,749
because my best friend
was in a film.

1334
00:55:18,749 --> 00:55:21,719
He got a Nintendo,
I got a Gameboy.

1335
00:55:21,719 --> 00:55:24,254
It was the most upsetting day
of my life.

1336
00:55:24,254 --> 00:55:27,992
-They gave me some beautiful --

1337
00:55:27,992 --> 00:55:28,993
-Breasts?

1338
00:55:28,993 --> 00:55:30,495
-People chase you down
the street

1339
00:55:30,495 --> 00:55:32,630
trying to give you like,
computers and cameras

1340
00:55:32,630 --> 00:55:33,764
and you're like, "No,

1341
00:55:33,764 --> 00:55:35,500
I don't want another
electric toothbrush!

1342
00:55:35,500 --> 00:55:36,801
Leave me alone!

1343
00:55:36,801 --> 00:55:40,004
-What I do now when I get
the schwag as they call it

1344
00:55:40,004 --> 00:55:44,141
is I'm the master at re-gifting.

1345
00:55:44,141 --> 00:55:45,876
I do like the electronics.

1346
00:55:45,876 --> 00:55:49,614
Unopened.

1347
00:55:49,614 --> 00:55:50,981
What the -- Oh,
in case I want to return it.

1348
00:55:50,981 --> 00:55:54,552
This is actually...
from my manager.

1349
00:55:54,552 --> 00:55:55,786
This is not a from a festival.

1350
00:55:55,786 --> 00:55:57,588
But it's the video iPod.

1351
00:56:00,090 --> 00:56:01,258
Because I already, you know,

1352
00:56:01,258 --> 00:56:04,094
I already have
three or four iPods.

1353
00:56:04,094 --> 00:56:07,532
-Yes, the swag at the big fests
was something to dream about.

1354
00:56:07,532 --> 00:56:09,767
So naturally we were excited

1355
00:56:09,767 --> 00:56:13,003
to see what goodies the
Riverside Festival had given us.

1356
00:56:13,003 --> 00:56:15,773
-This is the Riverside
schwag bag.

1357
00:56:15,773 --> 00:56:17,742
Let's see what's inside.

1358
00:56:21,245 --> 00:56:24,314
A City of Riverside coaster.

1359
00:56:26,350 --> 00:56:29,086
A City of Riverside key chain,

1360
00:56:29,086 --> 00:56:32,457
a purple Post-It pad,

1361
00:56:32,457 --> 00:56:34,459
a big large envelope

1362
00:56:34,459 --> 00:56:37,127
with the City of Riverside
printed on it,

1363
00:56:37,127 --> 00:56:42,332
which contains a brochure
about the City of Riverside.

1364
00:56:45,169 --> 00:56:47,872
Apparently,
it's a city of choices.

1365
00:56:47,872 --> 00:56:51,576
There is a CD
called the City of Choices,

1366
00:56:51,576 --> 00:56:54,912
which I'm sure is full of many,
many, many choices in Riverside.

1367
00:56:54,912 --> 00:56:58,583
A schedule,
which is now completed,

1368
00:56:58,583 --> 00:57:01,719
and an extra Riverside
Film Festival

1369
00:57:01,719 --> 00:57:05,490
keepsake
brochure/schedule type thing

1370
00:57:05,490 --> 00:57:08,358
to commemorate our being
at Riverside Film Festival.

1371
00:57:08,358 --> 00:57:11,195
In all honesty, it really was
a fantastic experience

1372
00:57:11,195 --> 00:57:14,131
and these are very,
very generous gifts.

1373
00:57:14,131 --> 00:57:15,666
EBay.

1374
00:57:18,268 --> 00:57:21,038
-You just broke it.
-I broke it.

1375
00:57:21,038 --> 00:57:24,008
I broke the Riverside --

1376
00:57:24,008 --> 00:57:27,845
[ Laughter ]

1377
00:57:27,845 --> 00:57:30,047
Oh, there's something else.

1378
00:57:30,047 --> 00:57:32,717
-Riverside condoms?

1379
00:57:32,717 --> 00:57:37,154
-A Riverside cuff link.

1380
00:57:37,154 --> 00:57:39,156
-Only one?
-Just one.

1381
00:57:39,156 --> 00:57:41,992
[ Laughter ]

1382
00:57:41,992 --> 00:57:44,161
Okay, I need a drink.

1383
00:57:44,161 --> 00:57:48,032
-I've heard stories about people
getting cellphones and jewelry

1384
00:57:48,032 --> 00:57:50,535
and plane tickets
to Australia.

1385
00:57:50,535 --> 00:57:54,038
You know, we get like,
pencils, coasters, and t-shirts.

1386
00:57:54,038 --> 00:57:55,640
That sucks.

1387
00:57:55,640 --> 00:57:57,642
-I got a hat with no label on it
one time.

1388
00:57:57,642 --> 00:57:59,777
I got like, you know,

1389
00:57:59,777 --> 00:58:04,181
at Vail,
we got a bunch of aftershave.

1390
00:58:04,181 --> 00:58:06,450
-A CD thing.
-Laxatives.

1391
00:58:06,450 --> 00:58:09,554
-It's a Chili's menu.
A dead rose.

1392
00:58:09,554 --> 00:58:11,556
-We had kind of some stuff
laying around the office.

1393
00:58:11,556 --> 00:58:14,224
Here's a notebook
and here's some pens, you know?

1394
00:58:14,224 --> 00:58:18,563
-All the swag really is,
is little bite-sized portions

1395
00:58:18,563 --> 00:58:20,698
of the corporate advertising
for the festival.

1396
00:58:20,698 --> 00:58:23,467
If the party is sponsored
by Absolut Vodka,

1397
00:58:23,467 --> 00:58:25,670
you get a little bottle
of Absolut Raspberry.

1398
00:58:25,670 --> 00:58:27,638
-An apparent
Sundance channel pen,

1399
00:58:27,638 --> 00:58:29,173
brochure for using the train,

1400
00:58:29,173 --> 00:58:31,241
Mr. Zog's Sex Wax,

1401
00:58:31,241 --> 00:58:33,410
I have no idea what this is.

1402
00:58:33,410 --> 00:58:35,746
-Yeah, take advantage
of all that free swag

1403
00:58:35,746 --> 00:58:37,782
because it's pretty much
all you get.

1404
00:58:37,782 --> 00:58:39,249
-Frigidaire
was kind of tempting though.

1405
00:58:39,249 --> 00:58:40,317
Even though we have a
refrigerator,

1406
00:58:40,317 --> 00:58:41,686
I was like, "It's fucking free.

1407
00:58:41,686 --> 00:58:44,454
We can throw it upon eBay,
make a few bucks," you know?

1408
00:58:44,454 --> 00:58:47,257
But I don't know.
I haven't gone that route yet.

1409
00:58:47,257 --> 00:58:48,593
It hasn't gotten that bad.

1410
00:58:48,593 --> 00:58:50,127
A couple years from now and shit

1411
00:58:50,127 --> 00:58:52,396
when nobody gives a fuck about
Jay and Silly Bob and whatnot,

1412
00:58:52,396 --> 00:58:53,964
believe me
I'll be going to film festivals,

1413
00:58:53,964 --> 00:58:55,099
catching me a free fridge,

1414
00:58:55,099 --> 00:58:57,501
throwing it on eBay
to pay the rent.

1415
00:59:00,771 --> 00:59:01,939
-The unthinkable has happened.

1416
00:59:01,939 --> 00:59:05,309
We are in two festivals
simultaneously.

1417
00:59:05,309 --> 00:59:07,477
-It was true.
We'd been accepted to

1418
00:59:07,477 --> 00:59:10,114
the San Fernando Valley
International Film Festival,

1419
00:59:10,114 --> 00:59:11,248
or VIFFI,

1420
00:59:11,248 --> 00:59:13,083
and the Phoenix Film Festival,

1421
00:59:13,083 --> 00:59:15,620
with both sets of screenings
and awards ceremonies

1422
00:59:15,620 --> 00:59:17,722
taking place
during the same weekend.

1423
00:59:17,722 --> 00:59:20,524
-I'm not really sure how we're
going to deal with it right now

1424
00:59:20,524 --> 00:59:22,627
because I certainly
can't be two places at once.

1425
00:59:22,627 --> 00:59:24,061
Missing a festival screening

1426
00:59:24,061 --> 00:59:26,631
really is not something
that makes me very happy.

1427
00:59:26,631 --> 00:59:29,499
If you actually get accepted to
a festival and then you miss it,

1428
00:59:29,499 --> 00:59:33,638
you might not get the support
that you ordinarily would have.

1429
00:59:33,638 --> 00:59:34,972
-The Phoenix Film Festival

1430
00:59:34,972 --> 00:59:37,307
had agreed to cover
our hotel and airfare,

1431
00:59:37,307 --> 00:59:40,077
so it seemed natural
that we'd choose to attend them,

1432
00:59:40,077 --> 00:59:42,279
until we received a call
from VIFFI.

1433
00:59:42,279 --> 00:59:44,481
-Just got off the phone
with Randy Salter.

1434
00:59:44,481 --> 00:59:46,917
He asked me finally point blank
in an e-mail,

1435
00:59:46,917 --> 00:59:48,653
"You're coming to the closing
night gala right?"

1436
00:59:48,653 --> 00:59:49,654
I said, "I really can't go

1437
00:59:49,654 --> 00:59:50,988
because
I have to be in Phoenix."

1438
00:59:50,988 --> 00:59:53,057
He said, "You know, it's really
in your best interest

1439
00:59:53,057 --> 00:59:54,291
to be at the closing night."

1440
00:59:54,291 --> 00:59:55,425
"Why?" He's like,
"Because you have

1441
00:59:55,425 --> 00:59:58,095
a very good shot
at winning an award."

1442
00:59:58,095 --> 00:59:59,664
-[ Laughs ]

1443
00:59:59,664 --> 01:00:02,032
-This is called the tip off.

1444
01:00:02,032 --> 01:00:03,768
Usually, if you're going to win

1445
01:00:03,768 --> 01:00:06,170
at a festival,
you'll get one of these.

1446
01:00:06,170 --> 01:00:10,407
But no one is supposed to know
this, so don't tell anyone.

1447
01:00:10,407 --> 01:00:14,411
Amazingly enough, VIFFI actually
rescheduled their event

1448
01:00:14,411 --> 01:00:16,246
so we could attend
both festivals.

1449
01:00:16,246 --> 01:00:17,982
And all was well

1450
01:00:17,982 --> 01:00:20,584
until another conflict
arose with VIFFI,

1451
01:00:20,584 --> 01:00:23,387
this time regarding
our Los Angeles premiere.

1452
01:00:23,387 --> 01:00:25,656
It all started when
we received a phone call

1453
01:00:25,656 --> 01:00:29,193
from another LA based festival,
Method Fest.

1454
01:00:29,193 --> 01:00:32,562
-The Method Fest is the only
film fest in the United States

1455
01:00:32,562 --> 01:00:35,265
that puts its focus
on the actor.

1456
01:00:35,265 --> 01:00:37,902
We believe the core ingredient
in great films

1457
01:00:37,902 --> 01:00:39,870
is sensational actings

1458
01:00:39,870 --> 01:00:42,306
and really strong,
powerful stories.

1459
01:00:42,306 --> 01:00:45,209
-That was Don Franken
at Method Fest

1460
01:00:45,209 --> 01:00:48,913
and he basically
is calling to say

1461
01:00:48,913 --> 01:00:51,281
"We really like your film."

1462
01:00:51,281 --> 01:00:52,482
This is
a much better film festival

1463
01:00:52,482 --> 01:00:54,018
than the Valley Film Festival.

1464
01:00:54,018 --> 01:00:55,686
We've never even heard
of the damned thing.

1465
01:00:55,686 --> 01:00:57,888
I really think you're doing
your film a disservice

1466
01:00:57,888 --> 01:01:00,190
by playing there
instead of here.

1467
01:01:00,190 --> 01:01:02,192
We really need an answer
from you at the end of the day.

1468
01:01:02,192 --> 01:01:04,962
The Valley Film Festival
had been really good to us.

1469
01:01:04,962 --> 01:01:08,298
How do you make decisions
based on this kind of stuff?

1470
01:01:08,298 --> 01:01:11,736
It's --
It drives me fucking crazy.

1471
01:01:11,736 --> 01:01:13,270
-We've experienced that
in the past

1472
01:01:13,270 --> 01:01:14,972
where one festival had said

1473
01:01:14,972 --> 01:01:17,107
to somebody whose
already been selected,

1474
01:01:17,107 --> 01:01:19,343
"We will show your premiere,

1475
01:01:19,343 --> 01:01:21,278
but you have to pull from all
your other festivals."

1476
01:01:21,278 --> 01:01:22,479
I don't get it.

1477
01:01:22,479 --> 01:01:25,082
We've never had any kind
of proprietary position

1478
01:01:25,082 --> 01:01:27,384
that way.
-We, like any quality festival,

1479
01:01:27,384 --> 01:01:30,287
are looking for as many
premieres as possible.

1480
01:01:30,287 --> 01:01:33,858
We look for world premieres
or US premieres.

1481
01:01:33,858 --> 01:01:35,960
-Film programmers are lemmings.

1482
01:01:35,960 --> 01:01:38,062
They ask you first
if you're a premiere

1483
01:01:38,062 --> 01:01:39,496
and then say,
"Thank you very much,

1484
01:01:39,496 --> 01:01:40,965
we're just checking,"
and then hang up.

1485
01:01:40,965 --> 01:01:42,933
That means you're out
because you're not a premiere

1486
01:01:42,933 --> 01:01:44,501
and those are the festivals
that suck

1487
01:01:44,501 --> 01:01:47,071
because all they care about
is something that's new,

1488
01:01:47,071 --> 01:01:48,773
not something that's good.

1489
01:01:48,773 --> 01:01:51,175
They just figure "oh,
I have 40 world..."

1490
01:01:51,175 --> 01:01:53,778
I could have nothing
but world premieres

1491
01:01:53,778 --> 01:01:55,880
if I just wanted to show
a bunch of crappy movies.

1492
01:01:55,880 --> 01:01:58,082
-We're disappointed
that so many festivals

1493
01:01:58,082 --> 01:02:02,119
strong arm filmmakers
into coming to their festival.

1494
01:02:02,119 --> 01:02:04,955
-Everyone cares about premiere
status and it's a fantastic

1495
01:02:04,955 --> 01:02:07,224
and fun thing to say
this is a world premiere.

1496
01:02:07,224 --> 01:02:09,794
Having said that, to let
filmmakers show their film

1497
01:02:09,794 --> 01:02:12,262
you can't tell them don't screen
at another festival

1498
01:02:12,262 --> 01:02:14,799
because I want you
to premiere at mine.

1499
01:02:14,799 --> 01:02:17,968
It's underhanded and
it hurts the film ultimately.

1500
01:02:17,968 --> 01:02:21,171
-Every festival
fights over films

1501
01:02:21,171 --> 01:02:22,672
and we all act like friends,

1502
01:02:22,672 --> 01:02:24,674
but its fiercely competitive.

1503
01:02:24,674 --> 01:02:27,011
-I feel that the public
wants to see the films,

1504
01:02:27,011 --> 01:02:29,579
the filmmaker should have
a right to have their film seen.

1505
01:02:29,579 --> 01:02:32,182
I don't really think it makes
that much of a difference

1506
01:02:32,182 --> 01:02:33,918
if it just shows
at one festival.

1507
01:02:33,918 --> 01:02:36,553
I think it's better to show
at multiple festivals.

1508
01:02:36,553 --> 01:02:39,356
-In my mind,
I go with the people

1509
01:02:39,356 --> 01:02:41,558
who are good to us
and do good things for us

1510
01:02:41,558 --> 01:02:44,028
and every way you turn, you're
going to piss somebody off

1511
01:02:44,028 --> 01:02:46,563
and I don't know what the hell
to do about it.

1512
01:02:46,563 --> 01:02:48,398
I just want to
throw my fucking phone.

1513
01:02:50,835 --> 01:02:54,071
Yeah, I mean, I have to tell you
that, if we had --

1514
01:02:54,071 --> 01:02:56,306
'cause we submitted
a while ago, you know --

1515
01:02:56,306 --> 01:02:57,975
and...

1516
01:03:00,044 --> 01:03:02,212
Well, I've been told that by...

1517
01:03:02,212 --> 01:03:05,682
I...

1518
01:03:05,682 --> 01:03:07,351
Every festival
needs to run it that way,

1519
01:03:07,351 --> 01:03:09,854
you need to give everyone
equal consideration

1520
01:03:09,854 --> 01:03:12,422
and, yeah, you would have
totally been...

1521
01:03:15,192 --> 01:03:17,494
And...

1522
01:03:17,494 --> 01:03:20,064
The fact is VIFFI has been
really good to us.

1523
01:03:20,064 --> 01:03:22,199
They actually
changed our screening

1524
01:03:22,199 --> 01:03:26,503
so we were able to go
to Phoenix as well as theirs.

1525
01:03:26,503 --> 01:03:29,206
Yeah, it's a matter
of being to our word.

1526
01:03:29,206 --> 01:03:32,342
We would rather play
small festivals

1527
01:03:32,342 --> 01:03:34,979
than play nowhere at all
because the big boys passed.

1528
01:03:34,979 --> 01:03:36,380
It's just not an option for us.

1529
01:03:36,380 --> 01:03:39,349
It's a matter of you can't sit
on your film all year long

1530
01:03:39,349 --> 01:03:41,785
waiting for the big festivals
to make up their mind.

1531
01:03:41,785 --> 01:03:43,353
I quite honestly
think these rules

1532
01:03:43,353 --> 01:03:44,621
are pretty ridiculous.

1533
01:03:44,621 --> 01:03:46,623
If your film is good it's good.

1534
01:03:46,623 --> 01:03:49,994
But it just seems to be
a very ego-driven thing.

1535
01:03:49,994 --> 01:03:51,461
One festival
bad mouthing another,

1536
01:03:51,461 --> 01:03:52,496
trying to undercut saying

1537
01:03:52,496 --> 01:03:53,797
we're better than them
for this reason,

1538
01:03:53,797 --> 01:03:55,699
we're better than them
for that reason.

1539
01:03:55,699 --> 01:03:58,903
And the poor filmmakers
with their small movies

1540
01:03:58,903 --> 01:04:00,137
are just sort of caught
in the middle

1541
01:04:00,137 --> 01:04:01,939
being bashed back and forth

1542
01:04:01,939 --> 01:04:05,509
and it's really kind of violent
in a way.

1543
01:04:08,979 --> 01:04:12,082
**

1544
01:04:12,082 --> 01:04:13,783
-We're reporting live
from VIFFI,

1545
01:04:13,783 --> 01:04:15,452
the Valley Independent
Film Festival

1546
01:04:15,452 --> 01:04:17,654
of something I don't know.

1547
01:04:17,654 --> 01:04:19,656
-I want to welcome you all
to the festival.

1548
01:04:19,656 --> 01:04:22,126
The wine is free of course,
have some wine, have some food.

1549
01:04:22,126 --> 01:04:25,930
-The reason why we volunteer
is the free drinks and food.

1550
01:04:25,930 --> 01:04:28,065
[ Laughs ]
For the unemployed actresses,

1551
01:04:28,065 --> 01:04:29,399
it's a big deal.

1552
01:04:29,399 --> 01:04:31,801
-Phenomenal,
phenomenal films this year.

1553
01:04:31,801 --> 01:04:33,703
The things you people created,

1554
01:04:33,703 --> 01:04:35,439
I want to thank you
for participating.

1555
01:04:35,439 --> 01:04:37,341
Enjoy the festival,
enjoy your screenings,

1556
01:04:37,341 --> 01:04:39,376
you deserve it and have a very,
very good time.

1557
01:04:39,376 --> 01:04:43,513
**

1558
01:04:43,513 --> 01:04:45,182
-Saw the postcard,
checked out the trailer,

1559
01:04:45,182 --> 01:04:46,616
and I was like,
"Hey, we're going.

1560
01:04:46,616 --> 01:04:48,752
It was playing like,
a block away from my house

1561
01:04:48,752 --> 01:04:50,955
but I had a prior engagement.

1562
01:04:50,955 --> 01:04:55,325
-Hey, it's that guy we met
at the Riverside Film Festival.

1563
01:04:55,325 --> 01:04:57,962
-What's it about?
I would but I've got --

1564
01:04:57,962 --> 01:05:01,065
my friend's performing a dance
thing in San Bernardino so...

1565
01:05:01,065 --> 01:05:03,000
-This is Justin Hoffman,

1566
01:05:03,000 --> 01:05:06,436
and I thanked him for traveling
the 70 miles to see our movie.

1567
01:05:06,436 --> 01:05:08,372
-It's worth it.
Well, we'll see, right?

1568
01:05:08,372 --> 01:05:10,074
[ Laughter ]

1569
01:05:10,074 --> 01:05:12,276
-This is
our first day of screenings.

1570
01:05:12,276 --> 01:05:13,810
We've had a fantastic day.

1571
01:05:13,810 --> 01:05:15,412
Terrific shorts this morning,

1572
01:05:15,412 --> 01:05:17,647
some great features
this afternoon.

1573
01:05:17,647 --> 01:05:21,218
The quality of the films
this year has been phenomenal.

1574
01:05:21,218 --> 01:05:24,421
-Congratulations, honestly,
it was awesome.

1575
01:05:24,421 --> 01:05:26,756
-Loved it, loved it!

1576
01:05:26,756 --> 01:05:28,625
-What did you think of the film?
-I thought it was great.

1577
01:05:28,625 --> 01:05:30,094
-It was awesome honestly.

1578
01:05:30,094 --> 01:05:32,396
I'm looking forward to anything
you guys do in the future.

1579
01:05:35,665 --> 01:05:37,667
-I've been here since 4:30

1580
01:05:37,667 --> 01:05:40,270
because I like to kind of
watch things happen.

1581
01:05:40,270 --> 01:05:43,107
I'm getting the vibe now
that we didn't win anything

1582
01:05:43,107 --> 01:05:45,442
because both of the guys like
Greg,

1583
01:05:45,442 --> 01:05:47,477
the long haired guy,
they just won't talk to me.

1584
01:05:47,477 --> 01:05:50,747
They're like,
"Oh, hey, what's up?"

1585
01:05:50,747 --> 01:05:53,783
**

1586
01:06:00,890 --> 01:06:03,027
-There is a lot of work involved
in the gala.

1587
01:06:03,027 --> 01:06:05,029
Securing celebrities to present,

1588
01:06:05,029 --> 01:06:06,763
securing honorees.

1589
01:06:06,763 --> 01:06:08,432
-And celebrities there were

1590
01:06:08,432 --> 01:06:11,201
including Jonathan Winters,
Gary Owens,

1591
01:06:11,201 --> 01:06:13,870
Fred Willard, Adrian Zmed,

1592
01:06:13,870 --> 01:06:16,273
Lorenzo Lamas,
Esther Williams,

1593
01:06:16,273 --> 01:06:19,209
Linda Blair, and Lassie.

1594
01:06:19,209 --> 01:06:21,311
-It's not Lassie, it's actually

1595
01:06:21,311 --> 01:06:24,281
a ninth generation granddaughter
of Lassie,

1596
01:06:24,281 --> 01:06:26,683
so genetically
as close as you're going to get

1597
01:06:26,683 --> 01:06:29,753
for this day and age.

1598
01:06:29,753 --> 01:06:31,321
-This has lived up
to the caliber

1599
01:06:31,321 --> 01:06:34,658
of the San Fernando
Valley Film Festival.

1600
01:06:34,658 --> 01:06:36,326
-I've been to a lot
of film festivals, you know,

1601
01:06:36,326 --> 01:06:40,064
from Venice to Cannes,
to Berlin, to the Sundance,

1602
01:06:40,064 --> 01:06:44,601
and this is kind of
the most natural.

1603
01:06:44,601 --> 01:06:47,371
[ Laughter ]

1604
01:06:47,371 --> 01:06:50,207
-It's only 10 blocks
from my house.

1605
01:06:50,207 --> 01:06:52,076
-We were up at 5:00 AM
on the day of the gala

1606
01:06:52,076 --> 01:06:53,377
in there doing dry runs,

1607
01:06:53,377 --> 01:06:54,678
making sure everything
is working right

1608
01:06:54,678 --> 01:06:58,982
because it really is
the grand finale of the event.

1609
01:06:58,982 --> 01:07:03,153
-The feature film is undeniably
one of the richest forms of art.

1610
01:07:03,153 --> 01:07:05,189
To have some idea
of these riches,

1611
01:07:05,189 --> 01:07:07,657
just look at the homes
of our top directors.

1612
01:07:07,657 --> 01:07:10,594
[ Laughter ]

1613
01:07:10,594 --> 01:07:12,629
-The award goes to

1614
01:07:12,629 --> 01:07:15,765
Best Narrative Feature award
"Ten 'til Noon."

1615
01:07:15,765 --> 01:07:20,003
[ Cheers and applause ]

1616
01:07:20,003 --> 01:07:23,207
-This was totally unexpected.
I'll try to be really quick.

1617
01:07:23,207 --> 01:07:27,010
I know it's late.
-It's the most fun when you win!

1618
01:07:27,010 --> 01:07:29,379
Imagine that.
-It's a good feeling.

1619
01:07:29,379 --> 01:07:30,880
It's a really good feeling

1620
01:07:30,880 --> 01:07:33,517
because you feel like at least
I got some recognition.

1621
01:07:33,517 --> 01:07:37,221
-Than you so much and everybody
at the awards here.

1622
01:07:37,221 --> 01:07:39,756
It may be a small festival,
very young festival,

1623
01:07:39,756 --> 01:07:43,260
but they gave us the vote
of confidence tonight.

1624
01:07:43,260 --> 01:07:47,231
"Ten 'til Noon" won the
Best Narrative Feature award.

1625
01:07:47,231 --> 01:07:51,135
And I can't complain anymore,
I mean,

1626
01:07:51,135 --> 01:07:52,602
unless I drop this.

1627
01:07:52,602 --> 01:07:54,804
[ Glass shatters ]

1628
01:07:54,804 --> 01:07:58,708
-And now, a few words
about programmers.

1629
01:07:58,708 --> 01:08:01,978
-Who are these people
watching your film anyway?

1630
01:08:01,978 --> 01:08:03,213
Who are these people watching
your film?

1631
01:08:03,213 --> 01:08:04,981
Who are they?

1632
01:08:04,981 --> 01:08:06,516
-I found it very difficult.

1633
01:08:06,516 --> 01:08:10,720
I watched
a little over 130 movies,

1634
01:08:10,720 --> 01:08:12,522
and it was just
a big time commitment.

1635
01:08:12,522 --> 01:08:14,491
-When I'm programming
a film festival,

1636
01:08:14,491 --> 01:08:18,027
I'll easily be looking
at a few hundred movies

1637
01:08:18,027 --> 01:08:20,029
and I go through them all.

1638
01:08:20,029 --> 01:08:23,433
-The reason there's 10 screeners
for 2,000 films

1639
01:08:23,433 --> 01:08:27,003
and most of them get rejected
is because they're shit.

1640
01:08:27,003 --> 01:08:29,273
-You get exited like,
"Oh, I'm going to program!"

1641
01:08:29,273 --> 01:08:31,341
And you start going through
the submissions

1642
01:08:31,341 --> 01:08:33,076
and you're like,
"Wait a minute.

1643
01:08:33,076 --> 01:08:37,647
I haven't really found anything
here that could actually play."

1644
01:08:37,647 --> 01:08:40,184
Like, and your heart starts
breaking and you're like,

1645
01:08:40,184 --> 01:08:41,585
"I want out of this gig.

1646
01:08:41,585 --> 01:08:44,288
I don't want to do this. Like,
somebody else help me out."

1647
01:08:44,288 --> 01:08:47,191
-I'm programming for Slamdance.
I'm a loser.

1648
01:08:47,191 --> 01:08:49,193
I'm programing for Slamdance.

1649
01:08:49,193 --> 01:08:53,497
I'm watching movies every day,
bad ones.

1650
01:08:53,497 --> 01:08:55,665
-I know a lot of people
are really wary about

1651
01:08:55,665 --> 01:08:58,202
whether programmers are actually
watching movies like,

1652
01:08:58,202 --> 01:08:59,303
did they actually
watch my movie?

1653
01:08:59,303 --> 01:09:01,205
I paid $50 to get in, you know,

1654
01:09:01,205 --> 01:09:02,372
and I didn't
even hear anything back.

1655
01:09:04,908 --> 01:09:08,378
-Yes, start to finish,
I never cheated a movie

1656
01:09:08,378 --> 01:09:10,580
out of
its entire screening time.

1657
01:09:10,580 --> 01:09:13,217
-Really?
-No, that's a lie.

1658
01:09:13,217 --> 01:09:16,553
-So programmers are overloaded
with submissions

1659
01:09:16,553 --> 01:09:18,087
and with so many bad ones,

1660
01:09:18,087 --> 01:09:20,657
good films can get lost
in the shuffle.

1661
01:09:20,657 --> 01:09:22,726
-I never just submit a film.

1662
01:09:22,726 --> 01:09:23,960
Don't harbor this fantasy

1663
01:09:23,960 --> 01:09:25,362
that you're just going
to make a brilliant film

1664
01:09:25,362 --> 01:09:27,597
and then everybody is going
to stand up and take notice.

1665
01:09:27,597 --> 01:09:29,366
There's a lot of great films
floating around out there.

1666
01:09:29,366 --> 01:09:31,868
-I don't suggest
just put your film in the mail.

1667
01:09:31,868 --> 01:09:33,337
I suggest doing these tricks.

1668
01:09:33,337 --> 01:09:37,241
I suggest in doing some tricks
why not send a blank DVD?

1669
01:09:37,241 --> 01:09:41,345
Why not put the DVD case in,
send it blank

1670
01:09:41,345 --> 01:09:43,480
and see if they call you to say
that it's blank

1671
01:09:43,480 --> 01:09:45,682
and if they don't call you, you
call them

1672
01:09:45,682 --> 01:09:47,384
and you'll find out
if they go it.

1673
01:09:47,384 --> 01:09:50,987
Oh yeah, we watched it, you
know, we're a selective team

1674
01:09:50,987 --> 01:09:52,256
and we're going through
the process,

1675
01:09:52,256 --> 01:09:53,390
you know what I'm saying?

1676
01:09:53,390 --> 01:09:54,824
And you'll know
if they did their job.

1677
01:09:54,824 --> 01:09:57,261
I sent a blank DVD to
San Francisco Indie Film Fest,

1678
01:09:57,261 --> 01:09:58,928
Bruce Fletcher, and he called me

1679
01:09:58,928 --> 01:10:01,130
and I'm like,
"Why would I send a blank DVD?

1680
01:10:01,130 --> 01:10:02,332
Are you sure it was blank?"

1681
01:10:02,332 --> 01:10:04,368
"I opened up my own mail
and I know it's blank."

1682
01:10:04,368 --> 01:10:08,104
and I'm like, "All right,
I'm going to send the DVD."

1683
01:10:08,104 --> 01:10:11,541
And then when he gets the DVD
and he opens it and it's there.

1684
01:10:11,541 --> 01:10:13,109
It's sort of like a girl
in a way.

1685
01:10:13,109 --> 01:10:14,411
It's like pre-foreplay.

1686
01:10:14,411 --> 01:10:16,012
You established
a dialogue with them now

1687
01:10:16,012 --> 01:10:17,881
because they called you
to say it's a blank DVD.

1688
01:10:17,881 --> 01:10:19,449
"Oh, my God, I'm sorry.
I made a mistake."

1689
01:10:19,449 --> 01:10:20,750
And then you can say,
"Well, yeah.

1690
01:10:20,750 --> 01:10:21,951
It's this film I wrote,
directed and, starred.

1691
01:10:21,951 --> 01:10:23,320
I shot it around New York."

1692
01:10:23,320 --> 01:10:25,722
And you've got like 30 seconds
to get their attention.

1693
01:10:25,722 --> 01:10:28,124
-It really helps to seek out
programmers

1694
01:10:28,124 --> 01:10:29,893
wherever you think they might be

1695
01:10:29,893 --> 01:10:31,828
and make a personal
connection with them.

1696
01:10:31,828 --> 01:10:33,129
-At every festival, you walk in

1697
01:10:33,129 --> 01:10:35,999
and you can tell who
is the Director of Programing.

1698
01:10:35,999 --> 01:10:38,602
They have these
self-esteem issues going on

1699
01:10:38,602 --> 01:10:41,938
and so they really want to be
somebody important

1700
01:10:41,938 --> 01:10:43,907
and so they get up on stage

1701
01:10:43,907 --> 01:10:46,410
and you know,
it's like, "Oh, yes.

1702
01:10:46,410 --> 01:10:48,912
I'm such and such, I'm
the Director of Programming."

1703
01:10:48,912 --> 01:10:51,114
-Filmmakers have done
some very interesting things

1704
01:10:51,114 --> 01:10:53,116
to try and get
their films programmed.

1705
01:10:53,116 --> 01:10:55,419
-Someone gave us
a computer once,

1706
01:10:55,419 --> 01:10:56,820
Heidi Van Lier,

1707
01:10:56,820 --> 01:10:59,756
and her film mysteriously got
in the festival that year.

1708
01:10:59,756 --> 01:11:03,327
-We have had offers of meals,
free trips,

1709
01:11:03,327 --> 01:11:06,162
very provocative photos sent in.

1710
01:11:06,162 --> 01:11:08,064
-We're quite forthright
on our website

1711
01:11:08,064 --> 01:11:10,667
that we accept bribes.
[ Chuckles ]

1712
01:11:10,667 --> 01:11:12,101
We're not above that.

1713
01:11:12,101 --> 01:11:13,570
I mean, we tell people "Look,

1714
01:11:13,570 --> 01:11:17,474
if you can bring chocolates,
or beer or liquor of some kind

1715
01:11:17,474 --> 01:11:20,477
to the office staff,
that's not going to hurt."

1716
01:11:20,477 --> 01:11:21,711
-I've actually received some
death threats.

1717
01:11:21,711 --> 01:11:24,514
-No.
-Yeah, they're on file

1718
01:11:24,514 --> 01:11:27,784
with the police department here.
-Who are these people in charge?

1719
01:11:27,784 --> 01:11:30,987
Who are these people?
Are they filmmakers?

1720
01:11:30,987 --> 01:11:33,790
Let these directors
of the film festival,

1721
01:11:33,790 --> 01:11:36,526
let them make a movie
and know what it's like.

1722
01:11:36,526 --> 01:11:38,194
-We were making movies
about 10 years

1723
01:11:38,194 --> 01:11:39,929
and we made a short film
called "Film Club,"

1724
01:11:39,929 --> 01:11:40,930
which is
a parody of "Fight Club"

1725
01:11:40,930 --> 01:11:42,031
except with filmmakers.

1726
01:11:42,031 --> 01:11:43,132
-They were trying to get
into festivals

1727
01:11:43,132 --> 01:11:44,368
and they were like,

1728
01:11:44,368 --> 01:11:46,002
"Why doesn't Phoenix
have a film festival?"

1729
01:11:46,002 --> 01:11:49,238
-There wasn't a festival here
in Phoenix to submit it to

1730
01:11:49,238 --> 01:11:52,175
and after submitting
and going to festivals,

1731
01:11:52,175 --> 01:11:53,710
we decided
let's start a festival,

1732
01:11:53,710 --> 01:11:55,144
let's see what we can do here.

1733
01:11:55,144 --> 01:11:56,713
-Boom.

1734
01:11:56,713 --> 01:11:59,483
-Hi, Jay.

1735
01:11:59,483 --> 01:12:02,719
Festival Director.

1736
01:12:02,719 --> 01:12:05,154
-Yes, the Phoenix Film Festival.

1737
01:12:05,154 --> 01:12:08,024
Even from the beginning they
were very filmmaker-friendly,

1738
01:12:08,024 --> 01:12:11,861
providing us with free airfare,
hotel, and other perks.

1739
01:12:11,861 --> 01:12:13,563
-One of the nice amenities
of this festival

1740
01:12:13,563 --> 01:12:15,665
is that they shuttle us
back and forth

1741
01:12:15,665 --> 01:12:18,234
from the venues
in a personalized van.

1742
01:12:18,234 --> 01:12:20,737
I mean, we could walk, but
we want to feel important

1743
01:12:20,737 --> 01:12:22,305
so we take the shuttle.

1744
01:12:22,305 --> 01:12:25,274
**

1745
01:12:28,412 --> 01:12:30,514
-Heading over to the
Cine Capri theaters,

1746
01:12:30,514 --> 01:12:33,517
we continue to be impressed
with the Phoenix Film Festival

1747
01:12:33,517 --> 01:12:35,919
when we met their
incredibly friendly staff.

1748
01:12:35,919 --> 01:12:37,921
-If I could get you just
to sign your name right there.

1749
01:12:37,921 --> 01:12:39,656
-The festival staff
is really important

1750
01:12:39,656 --> 01:12:42,759
for getting the most out of what
the festival can give you.

1751
01:12:42,759 --> 01:12:45,161
-A lot of people
who work on film festivals

1752
01:12:45,161 --> 01:12:46,663
are volunteers from the city

1753
01:12:46,663 --> 01:12:48,498
who are just passionate
about movie making.

1754
01:12:48,498 --> 01:12:50,266
-You have to get tickets
for everything you want to see,

1755
01:12:50,266 --> 01:12:51,601
so if you want to go through
your little brochure...

1756
01:12:51,601 --> 01:12:52,702
-We'll go through
and then come back.

1757
01:12:52,702 --> 01:12:54,103
-...and just circle everything.

1758
01:12:54,103 --> 01:12:57,273
-It's not because of the profit,
it's because of the passion.

1759
01:12:57,273 --> 01:12:59,175
The role of volunteers
is critical.

1760
01:12:59,175 --> 01:13:00,944
It's by far
one of the most critical things

1761
01:13:00,944 --> 01:13:02,278
at any film festival.

1762
01:13:02,278 --> 01:13:03,880
-You have questions that
need to be addressed, you know?

1763
01:13:03,880 --> 01:13:05,649
You have to know about travel,

1764
01:13:05,649 --> 01:13:07,150
if there's changes
in the schedule.

1765
01:13:07,150 --> 01:13:09,185
-They're almost universally
cooperative.

1766
01:13:09,185 --> 01:13:10,920
Sometimes they're overwhelmed

1767
01:13:10,920 --> 01:13:12,456
and they
don't have all the answers

1768
01:13:12,456 --> 01:13:13,657
or they give you
the wrong answer.

1769
01:13:13,657 --> 01:13:14,924
I mean, this stuff happens.

1770
01:13:14,924 --> 01:13:19,796
But their hearts
are 99.9% in the right place.

1771
01:13:19,796 --> 01:13:23,567
-And it was here we met
our favorite festival volunteer,

1772
01:13:23,567 --> 01:13:26,603
actress and model
Charlotte Bell.

1773
01:13:26,603 --> 01:13:30,073
-I am planning to conquer
the local Phoenix market

1774
01:13:30,073 --> 01:13:31,608
and then move to Los Angeles

1775
01:13:31,608 --> 01:13:33,843
and conquer that one too.

1776
01:13:33,843 --> 01:13:36,279
-In addition to her regular
festival duties,

1777
01:13:36,279 --> 01:13:40,216
Charlotte also gave us
some helpful promotional tips.

1778
01:13:40,216 --> 01:13:43,119
-Well, I have inserted my pass
into a --

1779
01:13:43,119 --> 01:13:45,154
excuse me, can I start over?

1780
01:13:45,154 --> 01:13:47,190
Well, I have taken my badge here

1781
01:13:47,190 --> 01:13:50,794
and I've inserted
a "Ten 'til Noon" flyer in it

1782
01:13:50,794 --> 01:13:52,996
because, honesty,
you guys are the coolest guys

1783
01:13:52,996 --> 01:13:54,363
I've met at the festival,
no joke,

1784
01:13:54,363 --> 01:13:55,732
and I've been telling everyone
that

1785
01:13:55,732 --> 01:13:57,501
and I'm not saying that
because I'm on camera.

1786
01:13:57,501 --> 01:13:58,802
You can go ask people
at Starbucks.

1787
01:13:58,802 --> 01:14:01,538
-The people here actually
genuinely love the film

1788
01:14:01,538 --> 01:14:03,406
and don't seem to have
any agendas whatsoever.

1789
01:14:03,406 --> 01:14:05,609
They don't seem to prefer
any film over another film.

1790
01:14:05,609 --> 01:14:07,744
-Thank you
for coming out tonight

1791
01:14:07,744 --> 01:14:10,213
and celebrating film in Arizona.

1792
01:14:10,213 --> 01:14:13,382
It's the biggest film festival
in the state.

1793
01:14:13,382 --> 01:14:17,120
You can not bring
in any camera phones,

1794
01:14:17,120 --> 01:14:19,288
any video cameras,

1795
01:14:19,288 --> 01:14:22,425
or drawing paper to emulate
the film in any way

1796
01:14:22,425 --> 01:14:25,962
and we're doing
full body cavity searches

1797
01:14:25,962 --> 01:14:28,798
compliments of
the Phoenix Film Festival.

1798
01:14:28,798 --> 01:14:31,267
-Some festivals are like,
"We only want premieres."

1799
01:14:31,267 --> 01:14:33,369
Premiere status,
we don't have a policy.

1800
01:14:33,369 --> 01:14:35,138
Just because a guy
has had a film out there,

1801
01:14:35,138 --> 01:14:36,840
that doesn't mean he doesn't
deserve to be at our festival.

1802
01:14:36,840 --> 01:14:38,274
That's ridiculous to me.

1803
01:14:38,274 --> 01:14:41,845
We want the 10-12 best films,
that's it plain and simple.

1804
01:14:41,845 --> 01:14:44,113
If we find out later
it's a premiere, sweet.

1805
01:14:44,113 --> 01:14:47,150
**

1806
01:14:47,150 --> 01:14:50,186
-I have a visual confirmation
filmmaker for "Ten 'til Noon"

1807
01:14:50,186 --> 01:14:51,655
is here on site.

1808
01:14:51,655 --> 01:14:53,857
**

1809
01:14:53,857 --> 01:14:56,092
-What we do is we'll go inside,
we'll project it,

1810
01:14:56,092 --> 01:14:57,460
and we'll take a look at it,

1811
01:14:57,460 --> 01:14:58,728
look at the picture,
look at the sound,

1812
01:14:58,728 --> 01:15:00,029
and all that,
and I'll relay it up.

1813
01:15:00,029 --> 01:15:01,998
I just care that it's in focus
and it sounds good.

1814
01:15:01,998 --> 01:15:03,299
-Frankly I'm a bit insulted.

1815
01:15:03,299 --> 01:15:05,569
I should be insulted,
shouldn't I, Larry?

1816
01:15:05,569 --> 01:15:07,837
**

1817
01:15:07,837 --> 01:15:10,006
-This is a better turnout
for a morning screening

1818
01:15:10,006 --> 01:15:11,040
then I expected.

1819
01:15:11,040 --> 01:15:13,209
Oh, my God.

1820
01:15:13,209 --> 01:15:17,113
-Yes, the Phoenix Film Festival
had terrific audience turnout.

1821
01:15:17,113 --> 01:15:19,015
-It started off
with three theaters

1822
01:15:19,015 --> 01:15:20,750
and we were excited

1823
01:15:20,750 --> 01:15:22,318
when 3,000 people showed up
the first year

1824
01:15:22,318 --> 01:15:24,420
and we're looking
at maybe 20,000 this year.

1825
01:15:24,420 --> 01:15:26,355
And where it's going to be
5 years or 10 years from now?

1826
01:15:29,025 --> 01:15:30,594
I don't know.

1827
01:15:30,594 --> 01:15:32,061
-Of course
it probably didn't hurt

1828
01:15:32,061 --> 01:15:34,931
that they had really good
coverage from the local media.

1829
01:15:34,931 --> 01:15:36,600
-We're live
at the Phoenix Film Festival.

1830
01:15:36,600 --> 01:15:39,335
Coming up we'll have
Laurence Fishburne at 8:00.

1831
01:15:39,335 --> 01:15:41,137
Patty, it's great to be back.

1832
01:15:41,137 --> 01:15:42,606
-The local TV's been coming out
every year

1833
01:15:42,606 --> 01:15:45,241
to do live spots and stuff,
so they've been very helpful,

1834
01:15:45,241 --> 01:15:46,375
especially
when the celebrities come out.

1835
01:15:46,375 --> 01:15:47,677
They love
seeing the celebrities.

1836
01:15:47,677 --> 01:15:49,378
-You know what, they've
never sent me to Sundance,

1837
01:15:49,378 --> 01:15:51,080
can you believe it?

1838
01:15:51,080 --> 01:15:52,448
-We're fortunate enough
the Arizona Republic,

1839
01:15:52,448 --> 01:15:54,784
which has a circulation
of about 500,000 daily

1840
01:15:54,784 --> 01:15:58,822
is one of our big sponsors,
so that doesn't hurt.

1841
01:15:58,822 --> 01:16:00,223
-Finally, "Ten 'til Noon"

1842
01:16:00,223 --> 01:16:03,392
is reviewed in print
in the Arizona Republic,

1843
01:16:03,392 --> 01:16:05,962
and of all the films
playing in competition,

1844
01:16:05,962 --> 01:16:07,697
we were the only
four star review.

1845
01:16:07,697 --> 01:16:11,134
-Reviews can make your movie
or they can kill your movie.

1846
01:16:11,134 --> 01:16:14,403
-Reviews are majorly critical
for indie films

1847
01:16:14,403 --> 01:16:16,840
'cause it's whatever
kind of word of mouth

1848
01:16:16,840 --> 01:16:18,875
you can get out there
is important.

1849
01:16:18,875 --> 01:16:20,777
Reviews are huge.

1850
01:16:20,777 --> 01:16:23,079
-Acquisitions executives
and distributors,

1851
01:16:23,079 --> 01:16:24,447
they come and go

1852
01:16:24,447 --> 01:16:27,383
but a film critic,
they never die.

1853
01:16:27,383 --> 01:16:30,153
They are on the scene
for a really long time,

1854
01:16:30,153 --> 01:16:33,056
and as a filmmaker,
it makes a lot of sense

1855
01:16:33,056 --> 01:16:35,391
to develop relationships
with those critics

1856
01:16:35,391 --> 01:16:37,761
because you know they're going
to be around for your next film.

1857
01:16:37,761 --> 01:16:39,228
-It's a four star review.

1858
01:16:39,228 --> 01:16:43,366
**

1859
01:16:43,366 --> 01:16:45,769
-In order to keep itself
centrally located,

1860
01:16:45,769 --> 01:16:49,372
the Phoenix Film Festival set up
a tent adjacent to its theater

1861
01:16:49,372 --> 01:16:51,274
in which all of its
events were staged.

1862
01:16:51,274 --> 01:16:53,677
There was so much in fact,

1863
01:16:53,677 --> 01:16:57,146
that some filmmakers found it
a bit bewildering.

1864
01:16:57,146 --> 01:17:00,016
There was live music,
merchandise,

1865
01:17:00,016 --> 01:17:01,584
free food and drinks,

1866
01:17:01,584 --> 01:17:04,688
a VIP green room,
sponsorship tables,

1867
01:17:04,688 --> 01:17:07,223
a chance to meet
their mascot Camerahead,

1868
01:17:07,223 --> 01:17:11,427
and of course
the film festival panels.

1869
01:17:11,427 --> 01:17:15,531
-It's about 20 minutes
before the panel

1870
01:17:15,531 --> 01:17:17,333
that I'm supposed to do
with Chris Gore.

1871
01:17:17,333 --> 01:17:20,569
I'm about three beers to the
wind as I normally have to get

1872
01:17:20,569 --> 01:17:22,105
if I'm going to stand up
in front of people

1873
01:17:22,105 --> 01:17:23,707
and try to sound intelligent.

1874
01:17:23,707 --> 01:17:24,708
We didn't get into
a lot of things

1875
01:17:24,708 --> 01:17:26,109
that we wanted to get into.

1876
01:17:26,109 --> 01:17:28,011
I thought we'd get into
Slamdance, we didn't.

1877
01:17:28,011 --> 01:17:29,278
-Are you kidding me?
Oh, yeah, well,

1878
01:17:29,278 --> 01:17:31,314
the festival circuit is --
-Oh, yeah, yeah, yeah.

1879
01:17:31,314 --> 01:17:32,381
I hope its interesting

1880
01:17:32,381 --> 01:17:34,017
and I hope
I don't say anything dumb.

1881
01:17:34,017 --> 01:17:36,385
-They want to start the panel
early because I've got to bolt.

1882
01:17:36,385 --> 01:17:38,087
-The man, the myth,

1883
01:17:38,087 --> 01:17:40,890
the legend that is Chris Gore,

1884
01:17:40,890 --> 01:17:43,059
give it up for Chris Gore,
ladies and gentlemen.

1885
01:17:43,059 --> 01:17:45,394
-Thank you for having me.
I appreciate it.

1886
01:17:45,394 --> 01:17:48,832
I come to festivals
to see great indie movies

1887
01:17:48,832 --> 01:17:50,499
and emerging talent like,

1888
01:17:50,499 --> 01:17:52,836
I was just talking
to Scott Storm,

1889
01:17:52,836 --> 01:17:54,270
whose film I saw years ago

1890
01:17:54,270 --> 01:17:55,972
at the Slamdance
Film Festival, "Burn."

1891
01:17:55,972 --> 01:17:58,074
The reason I wrote
the festival book

1892
01:17:58,074 --> 01:17:59,876
is for people like Scott

1893
01:17:59,876 --> 01:18:01,911
that I think
are incredibly talented

1894
01:18:01,911 --> 01:18:05,414
but might not have
exactly the skills

1895
01:18:05,414 --> 01:18:07,016
to promote themselves.

1896
01:18:07,016 --> 01:18:09,786
And I guess
that's why we're all here.

1897
01:18:09,786 --> 01:18:10,887
So I want to say something --

1898
01:18:10,887 --> 01:18:12,621
not that
you don't have the skills --

1899
01:18:12,621 --> 01:18:14,657
here,
take all my drink tickets.

1900
01:18:14,657 --> 01:18:16,392
-I did one panel, one time,

1901
01:18:16,392 --> 01:18:18,895
and I ended up getting in a
fight with somebody on the panel

1902
01:18:18,895 --> 01:18:21,197
and I don't do that anymore

1903
01:18:21,197 --> 01:18:23,566
because I don't know
what I'm talking about.

1904
01:18:23,566 --> 01:18:25,301
-Scott Storm here, director.

1905
01:18:25,301 --> 01:18:27,270
His second feature
is "Ten 'til Noon."

1906
01:18:27,270 --> 01:18:29,172
Did that world premiere here?

1907
01:18:29,172 --> 01:18:32,776
-No, it's just an Arizona
premiere, I'm sorry.

1908
01:18:32,776 --> 01:18:35,111
-In my mind
it's a world premiere, Scott.

1909
01:18:35,111 --> 01:18:36,412
-It's just an opportunity

1910
01:18:36,412 --> 01:18:39,215
for people
who are attending a festival

1911
01:18:39,215 --> 01:18:42,351
to get to have access to people
who are working in the business

1912
01:18:42,351 --> 01:18:43,920
that they might not
otherwise have.

1913
01:18:43,920 --> 01:18:46,122
-The hardest thing is to get
someone to watch your movie.

1914
01:18:46,122 --> 01:18:47,556
That's the hardest part of
making a movie

1915
01:18:47,556 --> 01:18:49,192
is getting someone to watch it
once it's done.

1916
01:18:49,192 --> 01:18:50,626
-When you're facing
distributors,

1917
01:18:50,626 --> 01:18:52,896
ask them
what they're looking for.

1918
01:18:52,896 --> 01:18:54,798
-Get the biggest name you can

1919
01:18:54,798 --> 01:18:57,266
who is still capable of putting
in the good performance.

1920
01:18:57,266 --> 01:18:58,367
-How many shorts did you do

1921
01:18:58,367 --> 01:19:00,636
before
you got your feature going?

1922
01:19:00,636 --> 01:19:01,905
-None.
-None.

1923
01:19:01,905 --> 01:19:03,172
Okay,
I'm going to skip you then.

1924
01:19:03,172 --> 01:19:05,241
-I always
go into those panels really,

1925
01:19:05,241 --> 01:19:10,713
really trying to offer
practical maybe not advice

1926
01:19:10,713 --> 01:19:14,250
but just really practical
stories from my own life.

1927
01:19:14,250 --> 01:19:15,985
-Get your movie out there,

1928
01:19:15,985 --> 01:19:18,822
sponsored
by Baird Williams and Greer.

1929
01:19:18,822 --> 01:19:20,456
-We're here at the festival
all weekend,

1930
01:19:20,456 --> 01:19:22,358
and it's all about networking,
right?

1931
01:19:22,358 --> 01:19:25,394
**

1932
01:19:33,837 --> 01:19:36,272
-There are rarely times when
you're treated better in life

1933
01:19:36,272 --> 01:19:38,074
than as a filmmaker
at a good festival.

1934
01:19:38,074 --> 01:19:41,077
-Meeting every person
at a festival is an opportunity.

1935
01:19:41,077 --> 01:19:43,079
-We're here to network and just
to meet new people

1936
01:19:43,079 --> 01:19:45,281
and make films
and have a great time.

1937
01:19:45,281 --> 01:19:47,516
-There's nothing more exciting
than hanging out

1938
01:19:47,516 --> 01:19:48,852
with a bunch of like minded,

1939
01:19:48,852 --> 01:19:52,321
creative people and drinking.

1940
01:19:52,321 --> 01:19:54,891
-There's a rule
that you never ask anybody

1941
01:19:54,891 --> 01:19:56,525
what they do for a living

1942
01:19:56,525 --> 01:19:58,962
because while you're in
the middle of the film festival

1943
01:19:58,962 --> 01:20:00,396
you're maintaining
this illusion.

1944
01:20:00,396 --> 01:20:02,866
Most of the people's jobs
are really boring.

1945
01:20:02,866 --> 01:20:05,701
As an example,
I'm a financial consultant.

1946
01:20:05,701 --> 01:20:08,504
It pays the bills,
but it's boring, you know?

1947
01:20:08,504 --> 01:20:13,342
I would much rather tell people
I shot a documentary

1948
01:20:13,342 --> 01:20:16,512
and I'm in the process
of editing it.

1949
01:20:16,512 --> 01:20:19,415
-Yes, the parties in Phoenix
did seem to have it all --

1950
01:20:19,415 --> 01:20:22,685
drinks, celebrities,
and of course...

1951
01:20:22,685 --> 01:20:25,721
**

1952
01:20:25,721 --> 01:20:29,025
-There tend to be at these film
festivals...

1953
01:20:29,025 --> 01:20:30,726
-[ Laughs ]
-Yes,

1954
01:20:30,726 --> 01:20:34,230
there are lots of girls,
pretty girls.

1955
01:20:34,230 --> 01:20:35,731
-Hi!
-I can't answer this,

1956
01:20:35,731 --> 01:20:38,067
I really can't.
I will get in so much trouble.

1957
01:20:38,067 --> 01:20:40,904
-Well, there's the whole thing
of festival hookups.

1958
01:20:40,904 --> 01:20:43,172
-There's always people
of the opposite sex, you know,

1959
01:20:43,172 --> 01:20:44,673
for the ladies, too,
that go to festivals

1960
01:20:44,673 --> 01:20:48,044
there's always like, hot dudes
to hang out with and who knows?

1961
01:20:48,044 --> 01:20:50,479
Everyone's got hotel rooms
and things are happening.

1962
01:20:50,479 --> 01:20:52,916
-This question
is trouble right here.

1963
01:20:52,916 --> 01:20:54,483
-Film festivals can be fun

1964
01:20:54,483 --> 01:20:57,686
for people to meet
and play Yahtzee

1965
01:20:57,686 --> 01:20:59,388
because that's what we do.

1966
01:20:59,388 --> 01:21:02,525
-You're mixing in,
you know, booze and...

1967
01:21:02,525 --> 01:21:05,494
Yeah, I'm not doing anymore.
I'm done, I'm done.

1968
01:21:05,494 --> 01:21:08,431
[ Indistinct, lively
conversations ]

1969
01:21:08,431 --> 01:21:10,433
-Okay, we're winding down
Phoenix Film Festival.

1970
01:21:10,433 --> 01:21:13,669
This is incredibly depressing.

1971
01:21:13,669 --> 01:21:15,504
-You're not backed
by a studio per se,

1972
01:21:15,504 --> 01:21:16,805
so your promotional tour

1973
01:21:16,805 --> 01:21:18,574
is basically one coach ticket

1974
01:21:18,574 --> 01:21:21,844
so you fly out
to these festivals

1975
01:21:21,844 --> 01:21:23,947
and for a moment,
your film screens

1976
01:21:23,947 --> 01:21:25,781
and you've got
this very excited audience

1977
01:21:25,781 --> 01:21:29,418
ask tons of wonderful questions
and you feel really special,

1978
01:21:29,418 --> 01:21:32,821
and then you go back
to your tiny hotel room alone.

1979
01:21:32,821 --> 01:21:35,324
-Independent Film Making 101 --

1980
01:21:35,324 --> 01:21:36,592
Get one hotel room

1981
01:21:36,592 --> 01:21:39,062
and share with three
of your closest friends.

1982
01:21:39,062 --> 01:21:41,530
-It was definitely a strange
experience,

1983
01:21:41,530 --> 01:21:44,467
at times euphoric
and at times isolating.

1984
01:21:44,467 --> 01:21:48,571
-I can't have my wonderful actor
sleeping on the floor.

1985
01:21:48,571 --> 01:21:51,107
I don't mind making the writers
sleep on the foldout.

1986
01:21:51,107 --> 01:21:55,078
[ Airplane engines whooshing ]

1987
01:21:55,078 --> 01:21:56,645
-After being away
on the circuit,

1988
01:21:56,645 --> 01:21:58,481
I was looking forward
to getting home.

1989
01:21:58,481 --> 01:22:01,050
-[ Babbling ]
-But of course,

1990
01:22:01,050 --> 01:22:03,452
that means having to face
your personal life

1991
01:22:03,452 --> 01:22:05,788
and the toll the festivals
have taken on it.

1992
01:22:05,788 --> 01:22:09,292
-Hi!
-The welcome home is easy,

1993
01:22:09,292 --> 01:22:13,296
but to shove yourself
back into a schedule

1994
01:22:13,296 --> 01:22:15,298
when you haven't been
in that schedule,

1995
01:22:15,298 --> 01:22:17,000
that takes work.
-You get this high

1996
01:22:17,000 --> 01:22:18,101
from showing your movie.

1997
01:22:18,101 --> 01:22:20,303
You come back home
and you've got, fuck,

1998
01:22:20,303 --> 01:22:21,604
you've got
your credit card bills.

1999
01:22:21,604 --> 01:22:23,106
And you look at them
like "oh, fuck."

2000
01:22:23,106 --> 01:22:25,274
And you're broke,
and you're stressed,

2001
01:22:25,274 --> 01:22:26,842
and you still
didn't sell your film.

2002
01:22:26,842 --> 01:22:31,114
-Sometimes we get a gigantic
credit card, you know, bill

2003
01:22:31,114 --> 01:22:35,251
I've been known to pay it off
with our second mortgage.

2004
01:22:35,251 --> 01:22:39,688
-The costs and demands
of the festival circuit

2005
01:22:39,688 --> 01:22:42,458
can have
probably a profound impact

2006
01:22:42,458 --> 01:22:43,826
on a lot of relationships.

2007
01:22:43,826 --> 01:22:46,429
I've seen relationships
where the filmmakers

2008
01:22:46,429 --> 01:22:48,031
and their spouse
are just operating

2009
01:22:48,031 --> 01:22:49,298
in two
completely different worlds.

2010
01:22:49,298 --> 01:22:51,534
-I'd like to say it really,
you know --

2011
01:22:51,534 --> 01:22:54,037
when we're together
we're together and we're good,

2012
01:22:54,037 --> 01:22:56,739
but it is a little more
stressful than that.

2013
01:22:56,739 --> 01:22:59,542
-Every now and then we do have
a little bicker like

2014
01:22:59,542 --> 01:23:01,310
you're not paying attention
to me or whatever

2015
01:23:01,310 --> 01:23:03,846
but you just have
to trust your partner.

2016
01:23:03,846 --> 01:23:05,948
You know, they're working
and you've got to let them work.

2017
01:23:05,948 --> 01:23:08,584
It's work.
-[ Screeching ]

2018
01:23:08,584 --> 01:23:09,952
-Weekends away are hard.

2019
01:23:09,952 --> 01:23:13,422
I mean, the kids
demand their weekends with dad.

2020
01:23:13,422 --> 01:23:15,058
-I like it better
when my dad's around

2021
01:23:15,058 --> 01:23:16,659
because mom is really boring.

2022
01:23:16,659 --> 01:23:20,763
My mom, Katrina,
is really boring.

2023
01:23:20,763 --> 01:23:22,131
-It's funny, you know,
'cause I know

2024
01:23:22,131 --> 01:23:25,868
that when this film comes out
it's going to be, yeah,

2025
01:23:25,868 --> 01:23:28,671
another round of festivals
to get the documentary out

2026
01:23:28,671 --> 01:23:31,074
and everybody seeing it
and all that,

2027
01:23:31,074 --> 01:23:32,941
but you have to.

2028
01:23:32,941 --> 01:23:36,079
You have to go
or all the expenses

2029
01:23:36,079 --> 01:23:38,081
and all the heartbreak
that we've had so far --

2030
01:23:38,081 --> 01:23:41,250
and all the happiness too --
isn't worth it.

2031
01:23:41,250 --> 01:23:43,452
-I am now divorced.

2032
01:23:51,694 --> 01:23:54,330
-Chicago Indiefest
was kind of an anomaly.

2033
01:23:54,330 --> 01:23:55,698
We were going to go to Chicago,

2034
01:23:55,698 --> 01:23:56,732
and I've always wanted
to go to Chicago.

2035
01:23:56,732 --> 01:23:57,866
I've never been to Chicago,

2036
01:23:57,866 --> 01:23:59,402
only flown through it
a few times.

2037
01:23:59,402 --> 01:24:02,105
I started to notice we didn't
get any personal e-mails

2038
01:24:02,105 --> 01:24:03,939
just mass e-mails to filmmakers

2039
01:24:03,939 --> 01:24:06,675
that said "Do not respond
to this letter."

2040
01:24:06,675 --> 01:24:09,712
In tone, the e-mails
were really kind of belligerent,

2041
01:24:09,712 --> 01:24:12,415
and nasty,
and really inconsiderate.

2042
01:24:12,415 --> 01:24:16,685
-We get these e-mails right,
that are kind of bossy

2043
01:24:16,685 --> 01:24:19,388
and have a tone of like,

2044
01:24:19,388 --> 01:24:21,857
obviously you don't know
much about the film industry.

2045
01:24:21,857 --> 01:24:25,428
"Indiefest does not do publicity
for individual films.

2046
01:24:25,428 --> 01:24:27,396
This is the job of your
publicist."

2047
01:24:27,396 --> 01:24:30,333
Okay well, really?
[ Laughs ] Really?

2048
01:24:30,333 --> 01:24:31,767
Obviously, we're not going
to advertise your films

2049
01:24:31,767 --> 01:24:32,868
in any way.

2050
01:24:32,868 --> 01:24:34,770
We're not going
to update our website.

2051
01:24:34,770 --> 01:24:36,405
Their website
is still not updated.

2052
01:24:36,405 --> 01:24:39,007
I got two screenings
at their theater two,

2053
01:24:39,007 --> 01:24:40,343
whatever the hell that is,

2054
01:24:40,343 --> 01:24:44,147
and those are not listed
on the website that they have.

2055
01:24:44,147 --> 01:24:45,781
We find out
their dates are pushed,

2056
01:24:45,781 --> 01:24:47,049
they've lost their venue.

2057
01:24:47,049 --> 01:24:50,153
A couple more weeks go by,
they lose that venue.

2058
01:24:50,153 --> 01:24:52,355
We still don't know
when the dates are,

2059
01:24:52,355 --> 01:24:55,258
and still no personal contact
from anybody at all

2060
01:24:55,258 --> 01:24:56,892
and I'm like,
Well, I need time to plan.

2061
01:24:56,892 --> 01:24:58,661
I'm not going to be able
to go if I can't plan.

2062
01:24:58,661 --> 01:25:01,264
I've got to buy plane tickets,
and figure out lodgings.

2063
01:25:01,264 --> 01:25:04,066
Maybe about two weeks
before the actual festival

2064
01:25:04,066 --> 01:25:07,336
we get our screening dates
and our venues

2065
01:25:07,336 --> 01:25:09,405
and that's all the time
we have to prepare.

2066
01:25:09,405 --> 01:25:10,839
Okay, well, I can't go.

2067
01:25:10,839 --> 01:25:12,675
They give us
no hotel information

2068
01:25:12,675 --> 01:25:14,843
until right up to the very end.

2069
01:25:14,843 --> 01:25:17,513
-Their official hotel
is the Seneca Hotel,

2070
01:25:17,513 --> 01:25:18,781
which has been sold out

2071
01:25:18,781 --> 01:25:21,917
since the moment
I got this e-mail

2072
01:25:21,917 --> 01:25:23,486
so that's not very helpful.

2073
01:25:23,486 --> 01:25:25,288
But then I get this e-mail --

2074
01:25:25,288 --> 01:25:27,456
"If your film
is not selling tickets,

2075
01:25:27,456 --> 01:25:33,196
your film may be pulled
from the festival."

2076
01:25:33,196 --> 01:25:34,830
Is that
the most offensive thing?

2077
01:25:34,830 --> 01:25:35,898
I mean that's ridiculous.

2078
01:25:35,898 --> 01:25:37,200
I mean
that's literally blackmail.

2079
01:25:37,200 --> 01:25:38,634
This is a week
before the festival

2080
01:25:38,634 --> 01:25:41,304
and they're expecting us
to pre-sell tickets.

2081
01:25:41,304 --> 01:25:42,605
I don't know how you pre-sell
tickets

2082
01:25:42,605 --> 01:25:44,006
to a film festival movie.

2083
01:25:44,006 --> 01:25:45,841
I mean,
I don't know anybody in Chicago.

2084
01:25:45,841 --> 01:25:48,644
-By the way, it's your
responsibility to sell tickets

2085
01:25:48,644 --> 01:25:49,945
and if you don't sell tickets,

2086
01:25:49,945 --> 01:25:53,482
we're going to kick you
out of the festival.

2087
01:25:53,482 --> 01:25:55,218
Unbelievable.

2088
01:25:55,218 --> 01:25:57,386
-We're going to buy tickets
to "Outside Sales",

2089
01:25:57,386 --> 01:26:02,057
so that my film is not pulled
from Indiefest Chicago.

2090
01:26:02,057 --> 01:26:04,493
**

2091
01:26:04,493 --> 01:26:05,894
It's offensive.

2092
01:26:13,902 --> 01:26:16,372
-Traveling alone,
I arrived in Chicago.

2093
01:26:16,372 --> 01:26:18,774
My first stop
was the Seneca hotel

2094
01:26:18,774 --> 01:26:21,310
where filmmaker check-in
was to begin at 12:00 noon.

2095
01:26:21,310 --> 01:26:23,246
When I arrived at 1:00 PM,

2096
01:26:23,246 --> 01:26:27,450
I found the hospitality room
empty.

2097
01:26:27,450 --> 01:26:29,818
The Seneca was also supposed
to be showing films showing

2098
01:26:29,818 --> 01:26:33,656
the second day,
here in the Statesman South,

2099
01:26:33,656 --> 01:26:35,758
but that was locked.

2100
01:26:35,758 --> 01:26:37,159
Desperate for signs of life,

2101
01:26:37,159 --> 01:26:39,262
I decided to head
to the Village Art Theater,

2102
01:26:39,262 --> 01:26:40,596
Indiefest's main venue,

2103
01:26:40,596 --> 01:26:45,734
where the opening night
screenings were set to begin.

2104
01:26:45,734 --> 01:26:47,002
This is Margaret Barry,

2105
01:26:47,002 --> 01:26:49,372
board member of Chicago's
biggest festival,

2106
01:26:49,372 --> 01:26:50,673
Chicago International.

2107
01:26:50,673 --> 01:26:53,376
I asked Margaret what she was
doing here at Indiefest.

2108
01:26:53,376 --> 01:26:55,143
-Actually, I just wandered by,

2109
01:26:55,143 --> 01:26:57,613
saw the sign, walked in,

2110
01:26:57,613 --> 01:26:59,282
tried to find some information.

2111
01:26:59,282 --> 01:27:00,683
-So you didn't know anything
about the festival?

2112
01:27:00,683 --> 01:27:04,152
-Nothing, they did a really
bad job promoting the festival.

2113
01:27:04,152 --> 01:27:06,922
I mean, media relations
and marketing,

2114
01:27:06,922 --> 01:27:08,291
I was shocked

2115
01:27:08,291 --> 01:27:10,693
because I kind of pay attention
to that sort of thing.

2116
01:27:10,693 --> 01:27:13,028
-Let me ask you this, okay,
they gave the filmmakers

2117
01:27:13,028 --> 01:27:16,031
the media list
about two weeks before today.

2118
01:27:16,031 --> 01:27:19,101
Would you say that's actually
very late to get it?

2119
01:27:19,101 --> 01:27:20,536
-Very late, and worse,

2120
01:27:20,536 --> 01:27:23,205
the filmmakers
who I chatted with earlier

2121
01:27:23,205 --> 01:27:26,309
said not only was it late,
it was three years out of date,

2122
01:27:26,309 --> 01:27:27,843
the names on it.
-Really?

2123
01:27:27,843 --> 01:27:30,613
-Yes, the one guy was dead.

2124
01:27:32,748 --> 01:27:38,186
-I got here and
the airline lost my luggage,

2125
01:27:38,186 --> 01:27:40,155
which had my stickers
and stuff in it.

2126
01:27:40,155 --> 01:27:43,559
This is the extent
of the swag that I have.

2127
01:27:43,559 --> 01:27:46,429
So then I got in the cab
to go to my hotel

2128
01:27:46,429 --> 01:27:48,063
and I found out my hotel

2129
01:27:48,063 --> 01:27:52,435
is $150 cab ride
from the airport

2130
01:27:52,435 --> 01:27:55,771
and an $80 cab ride
from the theater.

2131
01:27:55,771 --> 01:27:57,172
So I didn't even go to my hotel.

2132
01:27:57,172 --> 01:28:01,143
I just came straight to
the theater, which looks lovely.

2133
01:28:01,143 --> 01:28:03,379
They're having projection
problems right now apparently,

2134
01:28:03,379 --> 01:28:07,950
which is unfortunate because my
movie plays in about 40 minutes.

2135
01:28:07,950 --> 01:28:10,919
-The official opening night
film, "Black Wine,"

2136
01:28:10,919 --> 01:28:13,155
was supposed to start
at 7:00 PM,

2137
01:28:13,155 --> 01:28:14,723
and "Outside Sales",

2138
01:28:14,723 --> 01:28:17,593
on a second screen,
was to begin at 8:00.

2139
01:28:17,593 --> 01:28:20,529
The audiences for both films
mingled in the lobby,

2140
01:28:20,529 --> 01:28:23,065
waiting for word that
their screenings would begin.

2141
01:28:23,065 --> 01:28:25,468
-We're going right now.
No big deal, not worried.

2142
01:28:25,468 --> 01:28:26,835
They're putting the shorts now

2143
01:28:26,835 --> 01:28:29,705
after our feature,
so that's cool.

2144
01:28:29,705 --> 01:28:31,840
Well, not unless
you're one of the shorts

2145
01:28:31,840 --> 01:28:33,576
who plan on getting dinner
around 7:30.

2146
01:28:33,576 --> 01:28:37,245
Yeah, so,
Chicago Indiefest, baby --

2147
01:28:37,245 --> 01:28:39,081
independent film at its finest.

2148
01:28:39,081 --> 01:28:42,785
-As the movies begin seating,
I noticed something strange.

2149
01:28:42,785 --> 01:28:45,821
Indiefest had not yet set up
its ticket booth.

2150
01:28:45,821 --> 01:28:47,556
-Let me ask you, what's the deal
with the ticket kiosk?

2151
01:28:47,556 --> 01:28:48,924
If you come to the theater
to buy tickets,

2152
01:28:48,924 --> 01:28:50,626
where do you buy tickets?

2153
01:28:50,626 --> 01:28:52,495
-You'd basically be buying it
from us as well.

2154
01:28:52,495 --> 01:28:55,398
-Okay, so where does the --

2155
01:28:55,398 --> 01:28:58,834
would you set up
a ticket booth before?

2156
01:28:58,834 --> 01:29:01,804
-You mean prior festivals?
-No, I mean tonight.

2157
01:29:01,804 --> 01:29:03,839
I mean, I didn't --
-Tonight we didn't have a setup

2158
01:29:03,839 --> 01:29:07,109
because we were running around
doing other things.

2159
01:29:07,109 --> 01:29:11,514
I was taking tickets.
It's pretty straightforward.

2160
01:29:11,514 --> 01:29:13,582
-The projection problems
continued.

2161
01:29:13,582 --> 01:29:16,251
While "Black Wine" finally
played next door,

2162
01:29:16,251 --> 01:29:18,987
the audience for "Outside Sales"
waited for their film,

2163
01:29:18,987 --> 01:29:21,990
which was already nearly
40 minutes late getting started.

2164
01:29:21,990 --> 01:29:23,426
-Thank you so much for coming
out and I really apologize

2165
01:29:23,426 --> 01:29:24,727
for the wait.
[ Electrical humming ]

2166
01:29:24,727 --> 01:29:26,028
I don't know
what the problem is.

2167
01:29:26,028 --> 01:29:28,531
It seems to be some kind of
technical difficulty.

2168
01:29:28,531 --> 01:29:31,600
I'll understand if you guys have
other obligations and whatnot,

2169
01:29:31,600 --> 01:29:34,336
but I'm considering getting
another drink next door

2170
01:29:34,336 --> 01:29:36,772
and I highly recommend it

2171
01:29:36,772 --> 01:29:38,541
for those of you
who want to stick around.

2172
01:29:38,541 --> 01:29:42,445
[ Laughter, applause ]
Thank you, thank you very much.

2173
01:29:42,445 --> 01:29:45,481
[ Indistinct conversation ]

2174
01:29:49,317 --> 01:29:51,554
-Somebody needs to talk to me.

2175
01:29:51,554 --> 01:29:54,089
Can I talk to Lee?
Can you talk to him

2176
01:29:54,089 --> 01:29:57,159
and say that the director
has just apologized

2177
01:29:57,159 --> 01:30:00,763
for the film festival
on behalf of the film festival.

2178
01:30:00,763 --> 01:30:02,164
You know,
I would like to talk to him

2179
01:30:02,164 --> 01:30:04,266
and find out
what the fuck is going on.

2180
01:30:04,266 --> 01:30:05,868
And I'm not trying
to cause problems,

2181
01:30:05,868 --> 01:30:08,036
but I need to talk to somebody.

2182
01:30:08,036 --> 01:30:09,337
-No, I totally understand.

2183
01:30:09,337 --> 01:30:11,339
As soon as he gets set up

2184
01:30:11,339 --> 01:30:14,610
and then that movie's going on
and everything is good,

2185
01:30:14,610 --> 01:30:15,944
then we'll beat him with a stick

2186
01:30:15,944 --> 01:30:17,279
and you can ask him
all you want.

2187
01:30:17,279 --> 01:30:19,381
-So I can't talk to him?
-He's not here.

2188
01:30:19,381 --> 01:30:21,717
He's getting --
It's not his equipment

2189
01:30:21,717 --> 01:30:22,951
and so they sent it all over,

2190
01:30:22,951 --> 01:30:26,489
and then
when they were setting it up,

2191
01:30:26,489 --> 01:30:28,824
some of it
was not the right cables

2192
01:30:28,824 --> 01:30:30,959
and so now he has to run around
and get the cables.

2193
01:30:30,959 --> 01:30:32,595
So there's different problems
on both sides.

2194
01:30:32,595 --> 01:30:34,997
-He's literally
not on the premises?

2195
01:30:34,997 --> 01:30:38,734
-He should technically
be in a Radio Shack right now.

2196
01:30:38,734 --> 01:30:41,036
-We end up looking like shit,
you know?

2197
01:30:41,036 --> 01:30:43,438
You guys are some anonymous,
you know, thing

2198
01:30:43,438 --> 01:30:45,974
that, you know, never shows up
and never speaks to anybody

2199
01:30:45,974 --> 01:30:47,676
about anything, you know?

2200
01:30:47,676 --> 01:30:51,279
And I'm the one who looks like
a fucking asshole.

2201
01:30:51,279 --> 01:30:53,415
I recognize this is not your
fault, and I'm sorry about that,

2202
01:30:53,415 --> 01:30:56,752
but this is bullshit
and I'm really upset.

2203
01:30:56,752 --> 01:30:58,153
-How many people
do you have in there?

2204
01:30:58,153 --> 01:31:00,322
-I had more, they left.

2205
01:31:00,322 --> 01:31:03,191
-Yeah, they moved.
-The people I do have

2206
01:31:03,191 --> 01:31:06,394
in there are connected
to my star and my family

2207
01:31:06,394 --> 01:31:09,231
and my friends, you know,
who bought tickets.

2208
01:31:09,231 --> 01:31:10,899
Yet there's no ticket taker
to take the tickets.

2209
01:31:10,899 --> 01:31:13,068
So basically they just threw
their money into the sky,

2210
01:31:13,068 --> 01:31:16,872
you know?

2211
01:31:16,872 --> 01:31:19,241
-I guess that's just how
a film fest usually runs.

2212
01:31:19,241 --> 01:31:20,876
I guess I am not too familiar

2213
01:31:20,876 --> 01:31:22,711
with technically
what's going on.

2214
01:31:22,711 --> 01:31:27,115
I know that there were a couple
of films that didn't get in.

2215
01:31:27,115 --> 01:31:28,551
I'm not in really a position

2216
01:31:28,551 --> 01:31:31,887
of too much responsibility
right now, so...

2217
01:31:31,887 --> 01:31:34,189
but, yeah, you know, this is --

2218
01:31:34,189 --> 01:31:36,058
I guess I was sort of expecting
it to be like this.

2219
01:31:36,058 --> 01:31:39,094
It's one of the first ones
I've ever worked, and...

2220
01:31:42,030 --> 01:31:44,466
Yeah, I guess I...

2221
01:31:44,466 --> 01:31:45,901
It's fun.

2222
01:31:45,901 --> 01:31:49,371
[ Electrical humming continues ]
-[ Snoring ]

2223
01:31:51,306 --> 01:31:52,875
-How far out are we talking?

2224
01:31:52,875 --> 01:31:54,376
If they're going to be in
the next five minutes great,

2225
01:31:54,376 --> 01:31:56,011
but if they're going to be
in the next 20 minutes,

2226
01:31:56,011 --> 01:31:57,613
I want to tell them
that they can go home.

2227
01:31:57,613 --> 01:31:58,947
-I was going to say
that they're more than welcome

2228
01:31:58,947 --> 01:32:02,384
to stay for the film after it.
-The film after it?

2229
01:32:02,384 --> 01:32:05,220
Okay, I assume that you have
a cellphone on you

2230
01:32:05,220 --> 01:32:07,089
with this guy's number.

2231
01:32:07,089 --> 01:32:10,926
Could you call him
and say I want to know

2232
01:32:10,926 --> 01:32:12,494
if I should tell my people
to go home,

2233
01:32:12,494 --> 01:32:15,163
and I don't want to hear he's
going to be here in 10 minutes

2234
01:32:15,163 --> 01:32:16,498
if he's not going to be here.
-He told me,

2235
01:32:16,498 --> 01:32:18,100
I figured you would ask that
question, he told me

2236
01:32:18,100 --> 01:32:20,102
it would be up to you
to tell them because --

2237
01:32:20,102 --> 01:32:22,705
-That's bullshit though.
That's bullshit!

2238
01:32:22,705 --> 01:32:24,807
-He still plans on showing it,
that's all --

2239
01:32:24,807 --> 01:32:26,374
-Yeah, I plan on, you know,

2240
01:32:26,374 --> 01:32:27,776
running a marathon
some time in my life,

2241
01:32:27,776 --> 01:32:30,112
it doesn't mean anything,
do you know what I mean?

2242
01:32:30,112 --> 01:32:32,615
I want to know when
he's planning on showing it.

2243
01:32:32,615 --> 01:32:34,717
Sorry.
-I don't know.

2244
01:32:34,717 --> 01:32:37,753
-Well, if I could call him
and talk to him,

2245
01:32:37,753 --> 01:32:39,421
I'd ask him,
but you're not letting me

2246
01:32:39,421 --> 01:32:44,392
so if you could call him
and say it's his fault.

2247
01:32:44,392 --> 01:32:45,794
I'm not going to make
the decision.

2248
01:32:45,794 --> 01:32:51,266
I want to know how far off
he is, like, realistically.

2249
01:32:51,266 --> 01:32:53,468
This is a big deal.
This is a big deal to me.

2250
01:32:53,468 --> 01:32:55,904
This is a big deal in my life.
This is a big deal to Indiefest.

2251
01:32:55,904 --> 01:32:57,272
I want an answer,
I deserve an answer

2252
01:32:57,272 --> 01:32:59,241
and not from you, from Lee,

2253
01:32:59,241 --> 01:33:00,843
from whoever the fuck
I need to talk to.

2254
01:33:00,843 --> 01:33:02,110
I want to talk to him

2255
01:33:02,110 --> 01:33:05,047
and now it's getting offensive,
you know?

2256
01:33:05,047 --> 01:33:07,049
You give me his number,
I will call him.

2257
01:33:07,049 --> 01:33:11,019
I want to talk to him.
I deserve that, don't I?

2258
01:33:11,019 --> 01:33:13,155
Call him and ask him
if I deserve that okay?

2259
01:33:13,155 --> 01:33:15,658
I'm not --
Please just get on your phone

2260
01:33:15,658 --> 01:33:16,925
and make something happen.

2261
01:33:16,925 --> 01:33:20,228
Make -- Make a connection
between he and I happen

2262
01:33:20,228 --> 01:33:23,966
because you running -- being
his bodyguard is bullshit.

2263
01:33:23,966 --> 01:33:26,501
It's bullshit for you
because this is bullshit,

2264
01:33:26,501 --> 01:33:29,571
and this is offensive to me
and my fucking movie,

2265
01:33:29,571 --> 01:33:31,573
and I'm this close to losing it.

2266
01:33:31,573 --> 01:33:34,376
And I want to fucking know
when he's going to be here.

2267
01:33:34,376 --> 01:33:35,510
That's not too much --

2268
01:33:35,510 --> 01:33:39,314
That's not too much
to ask, God dammit.

2269
01:33:39,314 --> 01:33:41,850
I know this is not your fault,
I want to talk to him.

2270
01:33:41,850 --> 01:33:44,186
What do I have to do to make
that happen?

2271
01:33:44,186 --> 01:33:45,520
-At this point nothing.
-Nothing?

2272
01:33:45,520 --> 01:33:47,222
It's not going to happen?
-He's going to talk to you.

2273
01:33:47,222 --> 01:33:49,257
He's just
not going to talk to you now.

2274
01:33:49,257 --> 01:33:52,160
-All right so let's get back
to before all this started.

2275
01:33:54,196 --> 01:33:55,698
Can you call him and ask him

2276
01:33:55,698 --> 01:33:59,134
when he's going to be here,
literally?

2277
01:33:59,134 --> 01:34:01,136
-I want to call him.
-Please, literally,

2278
01:34:01,136 --> 01:34:05,841
all I want.
-Honestly, you deserve answers.

2279
01:34:05,841 --> 01:34:09,177
-I'm developing a cyst
or something right here.

2280
01:34:09,177 --> 01:34:10,879
This is where it hurts the most.

2281
01:34:15,984 --> 01:34:18,721
-Here he is.
-Give me a small --

2282
01:34:18,721 --> 01:34:20,789
do we have a small --

2283
01:34:20,789 --> 01:34:22,057
-Do we have an ETA?

2284
01:34:22,057 --> 01:34:24,226
Like, is this happening soon
or -- Five minutes?

2285
01:34:24,226 --> 01:34:26,829
-Yeah,
I need to plug some cables in.

2286
01:34:26,829 --> 01:34:29,031
-Okay, 10 minutes.

2287
01:34:36,739 --> 01:34:39,174
I thought I'd let you guys
just experience --

2288
01:34:39,174 --> 01:34:41,744
[ Rock music plays loudly ]

2289
01:34:41,744 --> 01:34:43,478
[ Music stops ]

2290
01:34:43,478 --> 01:34:45,047
That was some of the music,
did you like it?

2291
01:34:45,047 --> 01:34:46,782
-I liked it.
-It's new.

2292
01:34:50,352 --> 01:34:52,087
-Three minutes?
-That's what they said.

2293
01:34:52,087 --> 01:34:54,556
But they have to empty everybody
out of the theater first

2294
01:34:54,556 --> 01:34:57,993
to adjust the picture.

2295
01:34:57,993 --> 01:35:00,763
-Are you serious?

2296
01:35:00,763 --> 01:35:02,998
-Yeah.

2297
01:35:02,998 --> 01:35:05,768
-Two hours after
it was supposed to begin,

2298
01:35:05,768 --> 01:35:08,336
the meager Chicago audience
for "Outside Sales"

2299
01:35:08,336 --> 01:35:09,838
was asked to leave the theater

2300
01:35:09,838 --> 01:35:12,875
so further technical adjustments
could be made.

2301
01:35:12,875 --> 01:35:15,911
Five minutes later,
for those few who remained,

2302
01:35:15,911 --> 01:35:21,416
the film began and was projected
at the wrong aspect ratio.

2303
01:35:27,189 --> 01:35:30,525
[ Crickets chirping ]

2304
01:35:30,525 --> 01:35:33,862
-We arrived in the morning to
just check out the theater

2305
01:35:33,862 --> 01:35:34,997
and see if everything was fine

2306
01:35:34,997 --> 01:35:37,332
because of what was happening
last night

2307
01:35:37,332 --> 01:35:39,101
thinking that everything
would have been perfect

2308
01:35:39,101 --> 01:35:41,569
after the debacle.

2309
01:35:41,569 --> 01:35:44,940
Come to find there
are four or five filmmakers

2310
01:35:44,940 --> 01:35:47,109
waiting
to have their films shown.

2311
01:35:47,109 --> 01:35:49,011
They ended up waiting two hours

2312
01:35:49,011 --> 01:35:51,313
and the films were still
not being shown yet.

2313
01:35:51,313 --> 01:35:53,681
They're running around trying to
do the whole cable thing again

2314
01:35:53,681 --> 01:35:55,250
and I'm thinking "Oh, my God!

2315
01:35:55,250 --> 01:35:56,819
How are we going to know

2316
01:35:56,819 --> 01:35:58,921
if we're going to be able to
show our film,

2317
01:35:58,921 --> 01:36:01,189
which is
just a number of hours later?"

2318
01:36:01,189 --> 01:36:05,227
The backup that we had was we
have two portable DVD players

2319
01:36:05,227 --> 01:36:06,728
and one laptop

2320
01:36:06,728 --> 01:36:09,031
and we were just going
to lay them out in the theater

2321
01:36:09,031 --> 01:36:10,665
and just have everyone gather
around

2322
01:36:10,665 --> 01:36:13,668
and just throw in our DVD's
[Laughs]

2323
01:36:13,668 --> 01:36:15,703
and have everyone sit there
and go okay,

2324
01:36:15,703 --> 01:36:17,605
and put them all on
at the same time

2325
01:36:17,605 --> 01:36:20,242
so everyone could just huddle
around and watch the film.

2326
01:36:20,242 --> 01:36:24,112
-With things not much improved
at the Village Art Theater,

2327
01:36:24,112 --> 01:36:26,982
I decided to go to the
Seneca Hotel screening room,

2328
01:36:26,982 --> 01:36:30,185
which was due to begin
showing films at 5:00.

2329
01:36:30,185 --> 01:36:33,956
When I arrived, I found the door
to the Statesman South locked

2330
01:36:33,956 --> 01:36:37,192
and the projection equipment
on the floor.

2331
01:36:37,192 --> 01:36:39,995
The hospitality suite
was still empty

2332
01:36:39,995 --> 01:36:42,564
and it was there I found
an amazing document,

2333
01:36:42,564 --> 01:36:45,300
the volunteer guidelines
for Indiefest.

2334
01:36:45,300 --> 01:36:47,602
Like the letters
we filmmakers had received,

2335
01:36:47,602 --> 01:36:50,205
these rules took a hard line
with those they addressed

2336
01:36:50,205 --> 01:36:51,573
telling would be volunteers

2337
01:36:51,573 --> 01:36:53,608
that they would be held
financially responsible

2338
01:36:53,608 --> 01:36:55,510
for any missed festival passes

2339
01:36:55,510 --> 01:36:58,380
to the tune of $250 each.

2340
01:36:58,380 --> 01:37:01,016
These rules also specified
that an announcement

2341
01:37:01,016 --> 01:37:03,151
must be made at the beginning
of every screening,

2342
01:37:03,151 --> 01:37:05,053
a practice that didn't happen

2343
01:37:05,053 --> 01:37:07,422
at any of the screenings
I attended.

2344
01:37:07,422 --> 01:37:10,025
Keep all areas neat and orderly,

2345
01:37:10,025 --> 01:37:11,960
do not hand write signs --

2346
01:37:11,960 --> 01:37:13,395
probably a good idea

2347
01:37:13,395 --> 01:37:17,165
since the Village Art Theater
is on Clark Street, not Wells --

2348
01:37:17,165 --> 01:37:21,269
and instructions not go give
Lee Alan's number to anyone.

2349
01:37:21,269 --> 01:37:23,738
This last rule was written
all in caps.

2350
01:37:23,738 --> 01:37:26,374
**

2351
01:37:29,577 --> 01:37:31,113
-We're here
at the seventh annual

2352
01:37:31,113 --> 01:37:32,480
Newport Beach Film Festival.

2353
01:37:32,480 --> 01:37:34,582
-It is the opening night
of one of Orange County's

2354
01:37:34,582 --> 01:37:36,251
biggest film festivals,

2355
01:37:36,251 --> 01:37:38,420
treating movie lovers
to a variety of films

2356
01:37:38,420 --> 01:37:42,590
from both the independent
and studio worlds.

2357
01:37:42,590 --> 01:37:44,692
-Yeah, that's good.
-Let's do it one more time.

2358
01:37:44,692 --> 01:37:48,463
-One of our hallmarks
is our treatment of filmmakers.

2359
01:37:48,463 --> 01:37:50,332
At the Newport Beach
Film Festival,

2360
01:37:50,332 --> 01:37:52,500
you've got a film liaison
that is with you.

2361
01:37:52,500 --> 01:37:54,937
When your film is accepted,
there is going to be somebody

2362
01:37:54,937 --> 01:37:57,405
that is your primary contact
person and working

2363
01:37:57,405 --> 01:37:58,974
with you to make sure
that your experience here

2364
01:37:58,974 --> 01:38:00,008
at the Newport Beach
Film Festival

2365
01:38:00,008 --> 01:38:01,476
is as positive as possible.

2366
01:38:01,476 --> 01:38:03,411
-What we do
when we work with filmmakers

2367
01:38:03,411 --> 01:38:05,113
is we try to get in touch
with them personally.

2368
01:38:05,113 --> 01:38:07,615
We want to make the film
festival experience a good one,

2369
01:38:07,615 --> 01:38:11,319
a positive one and as personal
and personable as possible.

2370
01:38:11,319 --> 01:38:12,820
-Hey, who's the guy
with the spill?

2371
01:38:12,820 --> 01:38:16,058
-We want our filmmakers to feel
like they're welcome here

2372
01:38:16,058 --> 01:38:17,792
and that they belong here.

2373
01:38:17,792 --> 01:38:19,962
We want our filmmakers
to be happy.

2374
01:38:19,962 --> 01:38:21,496
-At the very least we can say
"Hey.

2375
01:38:21,496 --> 01:38:23,231
I'm the programmer
that watched your film,

2376
01:38:23,231 --> 01:38:25,100
loved your film, thanks
for bringing in your film,

2377
01:38:25,100 --> 01:38:26,401
let's talk about your film."

2378
01:38:26,401 --> 01:38:29,304
-We look at the films
to be the true celebrities

2379
01:38:29,304 --> 01:38:32,474
and not someone who is
maybe the flavor of the week,

2380
01:38:32,474 --> 01:38:34,977
according to
some of the trade magazines.

2381
01:38:34,977 --> 01:38:37,045
-And Newport Beach
had a lot of films,

2382
01:38:37,045 --> 01:38:38,646
many we'd already played with.

2383
01:38:38,646 --> 01:38:40,082
It was like a class reunion.

2384
01:38:40,082 --> 01:38:41,716
There was "Johnny Montana",

2385
01:38:41,716 --> 01:38:43,418
"Pirates
of the Great Salt Lake",

2386
01:38:43,418 --> 01:38:44,719
"Self Medicated",

2387
01:38:44,719 --> 01:38:47,255
"29 Reasons to Run,"
and "Jimmy and Judy."

2388
01:38:47,255 --> 01:38:48,823
"Jimmy and Judy."
"Jimmy and Judy."

2389
01:38:48,823 --> 01:38:50,125
"Jimmy and Judy."
"Jimmy and Judy."

2390
01:38:50,125 --> 01:38:52,160
"Jimmy and Judy."
"Jimmy and Judy."

2391
01:38:52,160 --> 01:38:55,097
Don't worry -- This was shot
the day after "Jimmy and Judy"

2392
01:38:55,097 --> 01:38:59,634
had screened and those flyers
we'd found in the trash.

2393
01:38:59,634 --> 01:39:01,003
-Every time
you go to a film festival,

2394
01:39:01,003 --> 01:39:02,604
you're running
into the same people.

2395
01:39:02,604 --> 01:39:06,441
Every time you get into a
festival, you check the schedule

2396
01:39:06,441 --> 01:39:08,010
and you say okay,
who do I know, who do I know?

2397
01:39:08,010 --> 01:39:10,578
I know that guy, and that movie?
Get out of here, really?

2398
01:39:10,578 --> 01:39:11,613
-When you have your films

2399
01:39:11,613 --> 01:39:13,015
playing the circuit
the same time,

2400
01:39:13,015 --> 01:39:14,816
it's like, you know,
seeing an old friend.

2401
01:39:14,816 --> 01:39:16,151
"Hey, how are you?"

2402
01:39:16,151 --> 01:39:17,452
You reconnected again,
you hang out,

2403
01:39:17,452 --> 01:39:19,287
you meet even more filmmakers.

2404
01:39:19,287 --> 01:39:21,123
-I tell filmmakers every year,
you know,

2405
01:39:21,123 --> 01:39:23,458
look at the filmmakers
standing next to you.

2406
01:39:23,458 --> 01:39:25,927
That will be your best friend
for the next 10 years

2407
01:39:25,927 --> 01:39:28,130
so you'd better like him.

2408
01:39:28,130 --> 01:39:30,465
-It's very cool to have
a support group and people

2409
01:39:30,465 --> 01:39:32,134
that you can
ask their opinion of

2410
01:39:32,134 --> 01:39:33,901
and go through the same process
with.

2411
01:39:33,901 --> 01:39:35,870
What's cool to me
is that every year

2412
01:39:35,870 --> 01:39:38,706
there's a new batch,
you know, of us.

2413
01:39:38,706 --> 01:39:40,142
-You can go to a festival
for a weekend

2414
01:39:40,142 --> 01:39:41,309
and make some really deep
connections

2415
01:39:41,309 --> 01:39:42,810
with other filmmakers
and other people

2416
01:39:42,810 --> 01:39:44,412
in a really
short period of time.

2417
01:39:44,412 --> 01:39:45,480
-How are you? Scott.

2418
01:39:45,480 --> 01:39:48,050
-It's a nice
family kind of feeling.

2419
01:39:52,854 --> 01:39:55,690
-Hey, how are you?
-How are you doing?

2420
01:39:55,690 --> 01:39:57,525
-How are you?

2421
01:39:57,525 --> 01:39:59,194
[ Drumming ]
-* Come to "Ten 'til Noon" *

2422
01:39:59,194 --> 01:40:00,628
* You'll see lots of poon *

2423
01:40:00,628 --> 01:40:03,465
* And it's starting
really, really soon *

2424
01:40:05,867 --> 01:40:08,203
Didn't see you at San Fernando
Valley. How are you?

2425
01:40:08,203 --> 01:40:11,906
-Pretty good.
-Hey, it's that guy again.

2426
01:40:11,906 --> 01:40:14,609
Justin Hoffman,
apparently our biggest fan,

2427
01:40:14,609 --> 01:40:16,611
had come to see the movie
one more time,

2428
01:40:16,611 --> 01:40:20,014
only now he'd brought friends.
[ Laughter ]

2429
01:40:20,014 --> 01:40:21,849
-We are very proud
to have you here tonight

2430
01:40:21,849 --> 01:40:23,885
for the screening
of "Ten 'til Noon."

2431
01:40:23,885 --> 01:40:26,554
And again,
I want to reiterate and remind,

2432
01:40:26,554 --> 01:40:29,691
we do have people here for the
QandA at the end, so stick around.

2433
01:40:29,691 --> 01:40:33,295
[ Applause ]

2434
01:40:33,295 --> 01:40:35,963
-It was an incredible screening
with a packed house

2435
01:40:35,963 --> 01:40:37,932
and most of our actors
in attendance.

2436
01:40:37,932 --> 01:40:40,902
-I just want to say, wow,
you guys did an incredible job.

2437
01:40:40,902 --> 01:40:43,138
-And afterwards,
we invited the audience

2438
01:40:43,138 --> 01:40:46,441
over to the Red Robin restaurant
next door

2439
01:40:46,441 --> 01:40:47,642
where we gave away

2440
01:40:47,642 --> 01:40:50,545
and were asked
to autograph posters.

2441
01:40:50,545 --> 01:40:51,779
And we realized

2442
01:40:51,779 --> 01:40:53,581
that of all the things
we'd been struggling

2443
01:40:53,581 --> 01:40:55,117
to achieve with our movie,

2444
01:40:55,117 --> 01:40:57,885
the most important
was finding our audience.

2445
01:40:57,885 --> 01:41:01,123
-* Sing I love you *

2446
01:41:01,123 --> 01:41:02,524
-I found that if you can make

2447
01:41:02,524 --> 01:41:04,392
a personal connection
with audiences,

2448
01:41:04,392 --> 01:41:06,261
you do pretty well.
-It's fantastic.

2449
01:41:06,261 --> 01:41:08,130
-We loved it.
-There were some people there

2450
01:41:08,130 --> 01:41:10,665
who were genuinely excited
to meet us

2451
01:41:10,665 --> 01:41:13,034
and get our signatures
on those posters.

2452
01:41:13,034 --> 01:41:15,270
-It's all about
the silver Sharpies.

2453
01:41:15,270 --> 01:41:16,838
-Those posters kept coming too.

2454
01:41:16,838 --> 01:41:18,206
People just kept putting them
in front of me.

2455
01:41:18,206 --> 01:41:19,707
I was like, "Wow, okay, yeah."

2456
01:41:19,707 --> 01:41:22,844
-If the movie is good enough,
things will come your way.

2457
01:41:22,844 --> 01:41:25,413
-You find out the reason
why you made your movie.

2458
01:41:25,413 --> 01:41:28,783
I believe that, no matter what,
if you've made a good movie,

2459
01:41:28,783 --> 01:41:30,785
it's going to get seen
and people are going to like it.

2460
01:41:30,785 --> 01:41:34,522
In other words, I believe
that the cream shall rise

2461
01:41:34,522 --> 01:41:36,691
at the end of the day.
-If you make a great film,

2462
01:41:36,691 --> 01:41:38,560
the kids are going to find it
no matter what.

2463
01:41:38,560 --> 01:41:39,927
You just need to get it
out there.

2464
01:41:39,927 --> 01:41:41,363
You need it touch the public.

2465
01:41:41,363 --> 01:41:43,798
And if it's good,
all the work is done for you.

2466
01:41:43,798 --> 01:41:46,868
The rest of it's
all just bullshit.

2467
01:41:46,868 --> 01:41:48,703
-I'm a star.

2468
01:41:51,406 --> 01:41:52,474
**

2469
01:41:52,474 --> 01:41:53,908
-In all, "Ten 'til Noon"

2470
01:41:53,908 --> 01:41:57,645
ended up playing 14 film
festivals and won 9 awards.

2471
01:41:57,645 --> 01:41:59,847
-We're so happy that it goes to
"Ten 'til Noon".

2472
01:41:59,847 --> 01:42:02,184
-Including
from Indiefest Chicago

2473
01:42:02,184 --> 01:42:04,186
a Best Director award for Scott.

2474
01:42:04,186 --> 01:42:08,323
-Probably the biggest slap
in the face I've ever received.

2475
01:42:08,323 --> 01:42:09,857
-The movie
was eventually acquired

2476
01:42:09,857 --> 01:42:11,826
by distributor
Radio London Films,

2477
01:42:11,826 --> 01:42:14,095
who kindly gave us
a brief theatrical run

2478
01:42:14,095 --> 01:42:16,831
starting on March 31, 2007,

2479
01:42:16,831 --> 01:42:20,535
you know, the same day
as the big Hollywood Hills fire.

2480
01:42:20,535 --> 01:42:21,636
-We were fortunate enough

2481
01:42:21,636 --> 01:42:23,405
to get a nice deal
for the film

2482
01:42:23,405 --> 01:42:25,573
given that it didn't premiere
at a large festival.

2483
01:42:25,573 --> 01:42:28,243
-Crystal Sky got us on DVD
around the world

2484
01:42:28,243 --> 01:42:29,844
where no matter the country,

2485
01:42:29,844 --> 01:42:31,879
they managed to find
interesting new ways

2486
01:42:31,879 --> 01:42:33,248
of spelling Scott's name.

2487
01:42:33,248 --> 01:42:37,051
And eventually "Ten 'til
Noon"came to DVD in the US,

2488
01:42:37,051 --> 01:42:38,753
with a big nationwide release

2489
01:42:38,753 --> 01:42:41,589
that was carried everywhere
except Blockbuster,

2490
01:42:41,589 --> 01:42:43,725
who didn't like our movie's
violence and nudity.

2491
01:42:43,725 --> 01:42:45,627
[ Laughter ]
Yeah, it's a good thing

2492
01:42:45,627 --> 01:42:48,830
Blockbuster
doesn't want to exploit women.

2493
01:42:48,830 --> 01:42:51,933
And, perhaps most amazingly,
"Ten 'til' Noon",

2494
01:42:51,933 --> 01:42:54,236
a reject
of every major film festival,

2495
01:42:54,236 --> 01:42:58,640
even got one more chance
to play Park City.

2496
01:42:58,640 --> 01:43:00,007
-I just couldn't get
the Slamdance thing

2497
01:43:00,007 --> 01:43:02,009
out of my head because
it was kind of like my college.

2498
01:43:02,009 --> 01:43:04,246
I broke my cherry there and I
just love these guys.

2499
01:43:04,246 --> 01:43:07,282
So I called and said, you know,
"Can I resubmit again?"

2500
01:43:07,282 --> 01:43:09,417
And they said, "Absolutely,
resubmit, we'd love it."

2501
01:43:09,417 --> 01:43:12,487
So I wrote my check
and resubmitted

2502
01:43:12,487 --> 01:43:14,356
and waited and waited,

2503
01:43:14,356 --> 01:43:17,592
and we didn't get it again
and they kept my $40.

2504
01:43:17,592 --> 01:43:18,993
**

2505
01:43:18,993 --> 01:43:24,399
-Ah yes, in Park City
some things never change.

2506
01:43:24,399 --> 01:43:30,272
* 'Cause I've got a thick skin *

2507
01:43:30,272 --> 01:43:32,039
* And I'm strong within *

2508
01:43:32,039 --> 01:43:37,379
* So sign me up
on your official rejection *

2509
01:43:37,379 --> 01:43:40,448
* Now I know *

2510
01:43:40,448 --> 01:43:43,651
* What's really important
in the end *

2511
01:43:43,651 --> 01:43:45,853
* So raise a glass, my friend *

2512
01:43:45,853 --> 01:43:52,327
* One day we'll be
an official selection *

2513
01:43:52,327 --> 01:43:56,598
* Started out
with the purest intentions *

2514
01:43:56,598 --> 01:43:59,801
-And now, film festival tips
with Charlotte Bell.

2515
01:43:59,801 --> 01:44:02,470
-Hi, I'm Charlotte Bell.

2516
01:44:02,470 --> 01:44:04,939
Postcards are an essential
marketing tool,

2517
01:44:04,939 --> 01:44:08,310
but don't make the mistake
of printing specific festival

2518
01:44:08,310 --> 01:44:09,911
and screening information
on them.

2519
01:44:09,911 --> 01:44:12,314
Any cards you have left over
will be trash,

2520
01:44:12,314 --> 01:44:14,015
and then you've wasted money.

2521
01:44:14,015 --> 01:44:16,217
Instead, make a generic card

2522
01:44:16,217 --> 01:44:18,152
and simply place
a sticker on the back

2523
01:44:18,152 --> 01:44:21,389
with the where and when
of your screening.

2524
01:44:21,389 --> 01:44:23,558
Ooh, sticky.

2525
01:44:23,558 --> 01:44:26,127
Because you can use them
at any number of festivals,

2526
01:44:26,127 --> 01:44:28,229
you can order these
generic cards in bulk,

2527
01:44:28,229 --> 01:44:29,464
further saving you money.

2528
01:44:29,464 --> 01:44:30,898
And any cards you don't use,

2529
01:44:30,898 --> 01:44:32,434
simply apply another sticker

2530
01:44:32,434 --> 01:44:34,235
over the old one
for your next festival.

2531
01:44:34,235 --> 01:44:37,171
That is, if you can get
into another festival

2532
01:44:37,171 --> 01:44:39,240
and your movie
isn't a big back of suck.

2533
01:44:39,240 --> 01:44:40,442
[ Chuckles ]

2534
01:44:40,442 --> 01:44:45,613
* No matter
how important you are *

2535
01:44:45,613 --> 01:44:49,417
-Do you think this documentary
could get into film festivals?

2536
01:44:49,417 --> 01:44:52,119
-No. Huh-uh.
-[ Laughs ]

2537
01:44:52,119 --> 01:44:54,922
-No, who wants to watch that?

2538
01:44:54,922 --> 01:44:58,526
-Oh, you'll probably get into
every festival you apply to

2539
01:44:58,526 --> 01:45:01,162
because if there's one thing
all these mother fuckers love

2540
01:45:01,162 --> 01:45:05,800
it's movies done about them and
their precious fucking festival.

2541
01:45:05,800 --> 01:45:07,034
-God, I don't know.

2542
01:45:07,034 --> 01:45:09,371
This film has a chance
to play festivals?

2543
01:45:09,371 --> 01:45:10,605
I thought you were doing this
for fun.

2544
01:45:10,605 --> 01:45:12,540
I thought this was like
a DVD extra.

2545
01:45:12,540 --> 01:45:15,877
-* Congrats, you're in *

2546
01:45:15,877 --> 01:45:17,845
-I saw documentaries

2547
01:45:17,845 --> 01:45:19,814
that were getting
accepted into Slamdance

2548
01:45:19,814 --> 01:45:23,017
about
a lot dumber things than this

2549
01:45:23,017 --> 01:45:25,520
and this
is pretty fucking dumb.

2550
01:45:25,520 --> 01:45:27,121
-Welcome to the Temecula Valley

2551
01:45:27,121 --> 01:45:29,156
International
Film and Music Festival

2552
01:45:29,156 --> 01:45:30,492
in hospitality suite.

2553
01:45:30,492 --> 01:45:32,527
If you're going to have
a panel discussion,

2554
01:45:32,527 --> 01:45:34,529
don't have it in the fucking
hospitality suite

2555
01:45:34,529 --> 01:45:35,997
and then have to tell all the
filmmakers

2556
01:45:35,997 --> 01:45:37,965
who have come there
to receive hospitality

2557
01:45:37,965 --> 01:45:39,401
to shut the fuck up.

2558
01:45:39,401 --> 01:45:43,538
-Oh, and your film is rejected
by the way from Method Fest.

2559
01:45:43,538 --> 01:45:45,873
-Excellent.
-It is. It's out.

2560
01:45:45,873 --> 01:45:47,609
In fact, get out of my office.

2561
01:45:47,609 --> 01:45:48,910
-* So serve me up *

2562
01:45:48,910 --> 01:45:53,247
[ Screaming ]

2563
01:45:53,247 --> 01:45:54,616
-I think a documentary like this

2564
01:45:54,616 --> 01:45:57,218
will be of interest to people
going to a festival

2565
01:45:57,218 --> 01:45:58,853
but at the same time
will run into problems

2566
01:45:58,853 --> 01:46:01,122
because
it's so industry-centric.

2567
01:46:01,122 --> 01:46:04,091
-You have Bryan Singer in it.
[ Laughs ]

2568
01:46:04,091 --> 01:46:05,593
You know, you've got names.

2569
01:46:05,593 --> 01:46:07,862
-Does this suit make me look fat
by the way?

2570
01:46:07,862 --> 01:46:10,932
-* And you can say
that we asked for it *

2571
01:46:10,932 --> 01:46:12,199
-I think most people are like,

2572
01:46:12,199 --> 01:46:13,568
I think I saw that documentary.

2573
01:46:13,568 --> 01:46:14,902
He's talking about
the word fuck.

2574
01:46:14,902 --> 01:46:16,838
No, that's the other
documentary he's in.

2575
01:46:16,838 --> 01:46:18,272
You mean the one
about the ratings board?

2576
01:46:18,272 --> 01:46:22,944
No, this one is about
film festival rejection.

2577
01:46:22,944 --> 01:46:24,446
It's like, well that's something

2578
01:46:24,446 --> 01:46:26,448
that dude will know a lot about,
rejection,

2579
01:46:26,448 --> 01:46:28,182
because I've been rejected
a lot in my life.

2580
01:46:28,182 --> 01:46:29,216
Not professionally.

2581
01:46:29,216 --> 01:46:30,184
Professionally
I've made out okay.

2582
01:46:30,184 --> 01:46:31,586
But personally,

2583
01:46:31,586 --> 01:46:33,721
it took me a long time
to get laid.

2584
01:46:33,721 --> 01:46:34,589
I don't know, whatever.

2585
01:46:34,589 --> 01:46:37,625
**

2586
01:46:40,762 --> 01:46:43,631
-I've never been boo'd yet.

2587
01:46:43,631 --> 01:46:45,099
John Schlesinger got boo'd.

2588
01:46:45,099 --> 01:46:48,870
He took that "Midnight Cowboy"
to Berlin and they boo'd him.

2589
01:46:48,870 --> 01:46:51,939
-She was making sure that
the filmmakers are very,

2590
01:46:51,939 --> 01:46:54,609
very comfortable
at her own expense.

2591
01:46:54,609 --> 01:46:56,511
-I couldn't let you guys
sit in the trunk.

2592
01:46:56,511 --> 01:47:00,582
-It was locked. Sorry.

2593
01:47:00,582 --> 01:47:02,149
Hi, I'm standing here
at the Blue Agave.

2594
01:47:02,149 --> 01:47:03,985
This has pretty much been
our hangout

2595
01:47:03,985 --> 01:47:05,286
here at
Phoenix Film Festival.

2596
01:47:05,286 --> 01:47:06,688
The waitresses are gorgeous,

2597
01:47:06,688 --> 01:47:08,923
the beer is good,
food is fantastic.

2598
01:47:08,923 --> 01:47:10,024
I just wanted to give them
a plug.

2599
01:47:10,024 --> 01:47:11,793
Even though it says "E Agave,"

2600
01:47:11,793 --> 01:47:14,829
it's actually Blue Agave,
so let's go eat.

2601
01:47:14,829 --> 01:47:19,734
-* And I've got a thick skin *

2602
01:47:19,734 --> 01:47:21,869
-And here we are,
we're watching the movie now.

2603
01:47:21,869 --> 01:47:24,506
See, we're at
a festival right here.

2604
01:47:27,041 --> 01:47:29,511
Go get a drink after this.

2605
01:47:29,511 --> 01:47:31,779
Yeah.
Go get a drink after this.

2606
01:47:31,779 --> 01:47:33,948
Just go booze it up, party.

2607
01:47:33,948 --> 01:47:35,983
See? You made it.

2608
01:47:35,983 --> 01:47:37,619
You made it, Paul.
You're in a festival.

2609
01:47:37,619 --> 01:47:39,587
[ Laughter ]

2610
01:47:39,587 --> 01:47:41,022
I'll see you guys
at the next one.

2611
01:47:41,022 --> 01:47:44,025
[ Laughter ]