1
00:00:01,168 --> 00:00:04,545
- Everybody knows what
the Victoria's Secret brand means.

2
00:00:05,756 --> 00:00:07,048
- It's tits and glitz.

3
00:00:08,634 --> 00:00:11,219
- Les Wexner thought that he was a god.

4
00:00:11,220 --> 00:00:13,179
- Victoria's Secret put girls on the map.

5
00:00:13,180 --> 00:00:15,097
- Every celebrity wanted
to be part of that show.

6
00:00:15,098 --> 00:00:16,724
- Business was so good.

7
00:00:16,725 --> 00:00:20,686
<i>Victoria's Secret
made fortunes on young bodies.</i>

8
00:00:20,687 --> 00:00:22,647
<i>It wasn't about the clothes.</i>

9
00:00:22,648 --> 00:00:24,398
It was models
fulfilling this idea of fantasy.

10
00:00:24,399 --> 00:00:26,652
There was something else going on.

11
00:00:27,361 --> 00:00:29,362
<i>There's a number of red flags.</i>

12
00:00:29,363 --> 00:00:32,823
<i>The modeling industry had people
who allowed bad things to happen.</i>

13
00:00:32,824 --> 00:00:34,492
- Did Les Wexner know about them?

14
00:00:34,493 --> 00:00:36,786
- And there's this huge mystery.

15
00:00:36,787 --> 00:00:38,913
- People had mentioned this name.

16
00:00:38,914 --> 00:00:41,374
<i>And part of the mystery
was Jeffrey Epstein.</i>

17
00:00:41,375 --> 00:00:43,793
<i>What Wexner did was unthinkable,</i>

18
00:00:43,794 --> 00:00:45,545
giving him power of attorney.

19
00:00:45,546 --> 00:00:47,964
<i>But there's a larger picture here.</i>

20
00:00:47,965 --> 00:00:49,841
<i>Politicians, royalty.</i>

21
00:00:49,842 --> 00:00:51,050
<i>Intelligence agencies.</i>

22
00:00:51,051 --> 00:00:52,468
<i>Why was Epstein doing this?</i>

23
00:00:52,469 --> 00:00:54,929
Was this about power and blackmail?

24
00:00:54,930 --> 00:00:57,766
- It makes you wonder how many more layers
there are to this world.

25
00:00:58,559 --> 00:01:01,686
<i>This is all a story
that was meant to stay hidden.</i>

26
00:01:18,078 --> 00:01:20,705
Okay, got it?
Okay, thank you, everybody.
Gigi, Gigi.

27
00:01:26,253 --> 00:01:28,255
Okay, they're done. Thank you, guys.

28
00:01:33,093 --> 00:01:36,220
- It's the countdown.
Almost ready. Let's go.

29
00:01:36,221 --> 00:01:38,347
- Let's go. Thank you so much.
- Let's go. Thank you.

30
00:01:38,348 --> 00:01:42,143
<i>This is the 45-minute call
for hair and makeup.</i>

31
00:01:42,144 --> 00:01:43,770
Shit.

32
00:01:46,398 --> 00:01:49,234
Gimme a kiss. Thank you, honey.

33
00:01:52,738 --> 00:01:55,239
You get it after, so just hold now.

34
00:01:55,240 --> 00:01:57,325
You have to get over.

35
00:01:57,326 --> 00:01:59,869
Beautiful. You look nice, guys. Beautiful.

36
00:01:59,870 --> 00:02:00,912
Look here.

37
00:02:00,913 --> 00:02:02,330
Okay, we're going higher,
we're going higher...

38
00:02:02,331 --> 00:02:03,957
Hey, guys, move!

39
00:02:04,374 --> 00:02:07,002
- Ask Bob.
Do not tell Bob to move.

40
00:02:09,630 --> 00:02:12,215
<i>The lingerie brand
held its first fashion show</i>

41
00:02:12,216 --> 00:02:14,967
<i>nearly a quarter century ago,
and it's gonna be no more.</i>

42
00:02:14,968 --> 00:02:16,219
<i>The runway is closed.</i>

43
00:02:16,220 --> 00:02:19,388
<i>I'm talking about
the Victoria's Secret Fashion Show</i>

44
00:02:19,389 --> 00:02:21,433
<i>is now officially canceled.</i>

45
00:02:22,684 --> 00:02:24,101
<i>After more than two decades,</i>

46
00:02:24,102 --> 00:02:27,564
<i>the TV special is accused of being
out of step with the times.</i>

47
00:02:29,816 --> 00:02:31,609
<i>So many people do not fit</i>

48
00:02:31,610 --> 00:02:33,237
<i>into that narrow standard of beauty.</i>

49
00:02:34,071 --> 00:02:36,948
<i>It's very obvious from
what's going on in the world today</i>

50
00:02:36,949 --> 00:02:38,908
<i>that women are demanding more.</i>

51
00:02:38,909 --> 00:02:41,035
<i>It's a company that is not at all,</i>

52
00:02:41,036 --> 00:02:44,873
<i>sort of, surefooted
in this new environment.</i>

53
00:02:46,542 --> 00:02:49,627
<i>It's hard to ignore
some difficult questions</i>

54
00:02:49,628 --> 00:02:52,421
<i>about billionaire founder
Les Wexner's ties</i>

55
00:02:52,422 --> 00:02:54,632
<i>to the late financier Epstein</i>

56
00:02:54,633 --> 00:02:57,469
<i>who was indicted
on sex trafficking charges.</i>

57
00:03:00,222 --> 00:03:03,225
<i>I think what I've tried to do is
make the world a better place.</i>

58
00:03:04,309 --> 00:03:05,476
<i>I think that's what's really important.</i>

59
00:03:05,477 --> 00:03:09,273
<i>N-Nobody remembers who sold
the most togas in Rome.</i>

60
00:03:09,940 --> 00:03:13,359
In terms of legacy,
people remember the great villains

61
00:03:13,360 --> 00:03:16,112
more than they remember the great heroes.

62
00:03:16,113 --> 00:03:18,030
And so, I think how you
feel about yourself...

63
00:03:18,031 --> 00:03:21,326
<i>What do you say about yourself
when you put your head on the pillow?</i>

64
00:03:23,328 --> 00:03:26,664
<i>Are you really proud of what you're doing
and the way you're doing it?</i>

65
00:03:26,665 --> 00:03:29,293
<i>I think it's a really...
A fundamental question.</i>

66
00:03:47,644 --> 00:03:50,479
<i>First, there was the miracle,</i>

67
00:03:50,480 --> 00:03:52,481
<i>then came angels.</i>

68
00:03:52,482 --> 00:03:56,570
<i>Now, Victoria's Secret
introduces Angels 2000.</i>

69
00:03:57,196 --> 00:03:59,740
- The bra of the future is here today.

70
00:04:01,450 --> 00:04:02,825
- Do you believe?
- Do you believe?

71
00:04:02,826 --> 00:04:04,702
- Do you believe?
- I believe in miracles.

72
00:04:04,703 --> 00:04:06,120
- I believe.
- I believe.

73
00:04:06,121 --> 00:04:08,123
<i>I believe...</i>

74
00:04:17,758 --> 00:04:19,759
<i>You know, Victoria's Secret,</i>

75
00:04:19,760 --> 00:04:21,677
there's a great history to it,

76
00:04:21,678 --> 00:04:25,306
but I think, uh, when
we get to the heart of it,

77
00:04:25,307 --> 00:04:28,227
<i>it's mostly an unknown story.</i>

78
00:04:29,978 --> 00:04:32,396
<i>A lot of people
know what Victoria's Secret is,</i>

79
00:04:32,397 --> 00:04:34,732
<i>and even The Limited.</i>

80
00:04:34,733 --> 00:04:38,611
Fewer people know about Les Wexner,

81
00:04:38,612 --> 00:04:42,115
<i>the discreet billionaire
behind those brands.</i>

82
00:04:43,575 --> 00:04:46,870
<i>He was and still is
the richest man in Ohio.</i>

83
00:04:47,871 --> 00:04:50,832
<i>But no one really knew who he was.</i>

84
00:04:52,000 --> 00:04:53,626
<i>Les was a genius.</i>

85
00:04:53,627 --> 00:04:56,671
<i>He thinks on a global scale</i>

86
00:04:56,672 --> 00:04:59,882
that very few other entrepreneurs have,

87
00:04:59,883 --> 00:05:01,968
maybe Zuckerberg, you know?

88
00:05:01,969 --> 00:05:03,427
But, like,

89
00:05:03,428 --> 00:05:05,973
Zuckerberg wanted to be a part
of everything we do socially.

90
00:05:06,473 --> 00:05:09,225
<i>Les was all about retail dominance.</i>

91
00:05:19,695 --> 00:05:24,031
<i>You have to understand that this was
an era where fashion influenced people,</i>

92
00:05:24,032 --> 00:05:25,158
<i>not the other way around.</i>

93
00:05:25,409 --> 00:05:29,204
- Oh my god! Oh my god!

94
00:05:29,705 --> 00:05:35,334
- Victoria's Secret grew to a $7.5 billion

95
00:05:35,335 --> 00:05:38,379
enterprise worldwide.

96
00:05:38,380 --> 00:05:42,842
<i>It became a very, very powerful brand,</i>

97
00:05:42,843 --> 00:05:45,928
<i>maybe the greatest in all of retailing.</i>

98
00:05:50,517 --> 00:05:56,522
People used to say that working
at Victoria's Secret was a cult.

99
00:05:56,523 --> 00:05:59,985
Um, I think that's a bit
of an exaggeration.

100
00:06:01,904 --> 00:06:05,531
<i>But I'll tell you,
at those annual meetings,</i>

101
00:06:05,532 --> 00:06:07,867
<i>you really felt the spirit.</i>

102
00:06:14,499 --> 00:06:17,961
<i>There was this tremendous adoration.</i>

103
00:06:18,545 --> 00:06:23,717
The founder, the leader of us all

104
00:06:24,510 --> 00:06:26,260
<i>was speaking.</i>

105
00:06:29,431 --> 00:06:33,060
So... did I drink the Kool-Aid?

106
00:06:33,977 --> 00:06:37,189
And I think the answer is... I did.

107
00:06:42,361 --> 00:06:45,154
<i>Growing up, Victoria's Secret would be</i>

108
00:06:45,155 --> 00:06:47,281
<i>a model's dream to be included,</i>

109
00:06:47,282 --> 00:06:49,867
and that was

110
00:06:49,868 --> 00:06:53,330
like, um... a teenage fantasy.

111
00:06:55,082 --> 00:06:59,168
<i>But I realized later that there are people</i>

112
00:06:59,169 --> 00:07:01,046
who allowed a lot of bad things to happen.

113
00:07:06,134 --> 00:07:08,135
<i>Fashion is essentially amoral.</i>

114
00:07:08,136 --> 00:07:10,013
<i>It doesn't care about good or bad.</i>

115
00:07:10,556 --> 00:07:12,431
It has no ethics.

116
00:07:12,432 --> 00:07:13,851
It has one rule:

117
00:07:14,726 --> 00:07:15,936
sell the frock.

118
00:07:17,896 --> 00:07:20,524
<i>No matter the collateral damage.</i>

119
00:07:22,192 --> 00:07:25,027
<i>So, it never really surprised me</i>

120
00:07:25,028 --> 00:07:29,490
as the Jeffrey Epstein onion was unpeeled.

121
00:07:29,491 --> 00:07:32,368
What face was on the next
layer of the onion?

122
00:07:32,369 --> 00:07:35,121
Oh, here's Les Wexner right at the top.

123
00:07:42,796 --> 00:07:44,005
<i>The funny story I like telling,</i>

124
00:07:44,006 --> 00:07:45,715
<i>I, I was driving to Dayton</i>

125
00:07:45,716 --> 00:07:49,010
<i>and I was thinking about
what other businesses I could start.</i>

126
00:07:49,011 --> 00:07:53,181
And I remember saying every...
All the women I know wear underwear

127
00:07:53,182 --> 00:07:54,557
most of the time,

128
00:07:54,558 --> 00:07:59,061
all of the women I know would like
to wear lingerie all of the time.

129
00:07:59,062 --> 00:08:03,441
And I'm just driving, driving down
the highway, laughing my butt off,

130
00:08:03,442 --> 00:08:05,861
<i>and thinking what a funny thought that is.</i>

131
00:08:07,029 --> 00:08:09,656
<i>And so, I said,
"I wonder why no one's done that."</i>

132
00:08:11,283 --> 00:08:12,700
<i>Victoria's Secret,</i>

133
00:08:12,701 --> 00:08:16,662
<i>a company started by Roy Raymond
because he was embarrassed in stores</i>

134
00:08:16,663 --> 00:08:18,706
<i>buying lingerie for his wife,</i>

135
00:08:18,707 --> 00:08:22,335
<i>thought other men feeling the same
would rather buy by catalog,</i>

136
00:08:22,336 --> 00:08:27,341
<i>so panties, bras, camisoles,
and corsets in fine French silk.</i>

137
00:08:28,884 --> 00:08:31,886
GAYE RAYMOND <i>Victoria's Secret
did start with just the two of us.</i>

138
00:08:31,887 --> 00:08:35,848
<i>And I don't know if people
would be surprised by the fact</i>

139
00:08:35,849 --> 00:08:38,685
that I was the inspiration
for starting it.

140
00:08:41,230 --> 00:08:46,108
Les Wexner had contacted Roy
over the years a couple of times

141
00:08:46,109 --> 00:08:51,156
<i>because Les had always been
interested in the lingerie concept.</i>

142
00:08:52,950 --> 00:08:54,659
<i>Victoria's Secret business,</i>

143
00:08:54,660 --> 00:08:59,121
<i>when Roy Raymond sold it to Les Wexner,</i>

144
00:08:59,122 --> 00:09:00,957
<i>was basically on its last legs.</i>

145
00:09:00,958 --> 00:09:03,001
He was facing bankruptcy.

146
00:09:03,544 --> 00:09:06,796
<i>It was, uh, kind of,
Victorian velvet sofas</i>

147
00:09:06,797 --> 00:09:09,550
and Tiffany lampshades kind of a place.

148
00:09:11,343 --> 00:09:15,556
<i>So, in 1982, Roy and I
flew to Columbus on their jet.</i>

149
00:09:16,181 --> 00:09:20,185
Les Wexner was initially
a little hard to read.

150
00:09:21,687 --> 00:09:25,815
A... I mean, he had an interesting group
of men around him.

151
00:09:25,816 --> 00:09:28,068
<i>Everybody around him was a man.</i>

152
00:09:29,278 --> 00:09:32,488
<i>The notion of Victoria
should be a ladies' paradise.</i>

153
00:09:32,489 --> 00:09:35,700
If men like Victoria's Secret,
that's kind of a bonus,

154
00:09:35,701 --> 00:09:37,326
but in my imagination,

155
00:09:37,327 --> 00:09:40,497
they should feel in... uncomfortable
when they're in the store.

156
00:09:41,331 --> 00:09:43,374
<i>That thinking goes into
the design of the store,</i>

157
00:09:43,375 --> 00:09:45,918
<i>the fitting rooms,
the fabric, the display.</i>

158
00:09:45,919 --> 00:09:49,548
<i>It's all from the ladies' point of view.
It's nothing to do with men.</i>

159
00:09:51,717 --> 00:09:54,302
<i>After the sale of Victoria's Secret,</i>

160
00:09:54,303 --> 00:09:55,929
it became very different.

161
00:09:57,389 --> 00:10:00,433
<i>Les had a very powerful vision</i>

162
00:10:00,434 --> 00:10:02,560
<i>for how that business could be grown,</i>

163
00:10:02,561 --> 00:10:06,607
<i>could become very dominant
in the marketplace.</i>

164
00:10:07,566 --> 00:10:11,986
His idea was to take
an everyday commodity,

165
00:10:11,987 --> 00:10:13,988
like milk or bread,

166
00:10:13,989 --> 00:10:17,533
and romanticize it, fantasize it,

167
00:10:17,534 --> 00:10:20,162
make it something bigger than it was.

168
00:10:27,753 --> 00:10:31,255
<i>Les had read a book written by</i>

169
00:10:31,256 --> 00:10:36,511
<i>the famous director Sidney Lumet
called</i> Making Movies,

170
00:10:36,512 --> 00:10:39,055
<i>and said, "This is what you need to do.</i>

171
00:10:39,056 --> 00:10:43,768
"You need to have a story about your brand

172
00:10:43,769 --> 00:10:48,397
"that you use as your,
not only inspirational mechanism,

173
00:10:48,398 --> 00:10:50,567
but also, as your control mechanism."

174
00:10:52,778 --> 00:10:56,948
<i>So, he invented a story</i>

175
00:10:56,949 --> 00:11:00,993
about the mythical founder of the brand,

176
00:11:00,994 --> 00:11:04,122
and her name was, of course, Victoria.

177
00:11:07,376 --> 00:11:11,379
<i>She was refined, aspirational,</i>

178
00:11:11,380 --> 00:11:13,464
and English.

179
00:11:15,217 --> 00:11:17,802
<i>I am Victoria Stewart White.</i>

180
00:11:17,803 --> 00:11:20,806
<i>This spring, I shall turn 36 years old.</i>

181
00:11:21,431 --> 00:11:23,599
<i>Father taught me about business,</i>

182
00:11:23,600 --> 00:11:26,269
<i>but mother was determined that I develop</i>

183
00:11:26,270 --> 00:11:30,648
<i>my soul, my passion, and my femininity.</i>

184
00:11:30,649 --> 00:11:32,942
<i>Mother was passionate,</i>

185
00:11:32,943 --> 00:11:35,319
<i>a fiery French woman with a quick temper</i>

186
00:11:35,320 --> 00:11:39,448
<i>and a healthy disrespect for the English
and their stodgy ways.</i>

187
00:11:39,449 --> 00:11:42,493
<i>She used to tease Father about everything.</i>

188
00:11:42,494 --> 00:11:46,455
<i>Victoria's this smart, savvy woman,</i>

189
00:11:46,456 --> 00:11:48,457
<i>lived in London,</i>

190
00:11:48,458 --> 00:11:50,836
her husband was a barrister.

191
00:11:52,546 --> 00:11:56,716
<i>It was a fantastic story,
and it was a very powerful tool.</i>

192
00:11:56,717 --> 00:11:59,969
<i>We're always running around,
asking ourselves,</i>

193
00:11:59,970 --> 00:12:02,471
<i>"Would Victoria do this?"</i>

194
00:12:02,472 --> 00:12:04,057
That was the touchstone.

195
00:12:05,517 --> 00:12:09,187
<i>A new young assistant buyer
joined the team,</i>

196
00:12:09,188 --> 00:12:13,150
<i>and she said,
"Cindy, when do we get to meet Victoria?"</i>

197
00:12:15,402 --> 00:12:19,614
That's how real
and powerful the story was.

198
00:12:19,615 --> 00:12:20,781
Beautiful.

199
00:12:20,782 --> 00:12:24,243
<i>Victoria's Secret
is extremely protective of its image.</i>

200
00:12:24,244 --> 00:12:26,454
<i>It doesn't want to be mentioned
in the same breath</i>

201
00:12:26,455 --> 00:12:31,168
<i>as Frederick's of Hollywood,
or any, say, Trashy Lingerie store.</i>

202
00:12:32,836 --> 00:12:35,588
<i>Top models join
the catalog's creative team</i>

203
00:12:35,589 --> 00:12:38,217
<i>in beautiful homes all around the country.</i>

204
00:12:40,010 --> 00:12:43,554
<i>But even in this spectacular
Santa Barbara mansion,</i>

205
00:12:43,555 --> 00:12:45,640
<i>elaborate sets are erected</i>

206
00:12:45,641 --> 00:12:48,809
<i>to enhance every outfit
that's about to be photographed.</i>

207
00:12:48,810 --> 00:12:52,104
<i>We like our pictures
to be sensual, elegant,</i>

208
00:12:52,105 --> 00:12:54,732
to be slightly more editorial
than what most people

209
00:12:54,733 --> 00:12:56,901
perceive catalog photos to be.

210
00:12:56,902 --> 00:12:58,903
Yeah, right there.

211
00:12:58,904 --> 00:13:00,944
Keep your head down like that
and just look up here.

212
00:13:01,907 --> 00:13:03,324
Great.

213
00:13:03,325 --> 00:13:06,202
<i>The catalog taps into America's fantasies,</i>

214
00:13:06,203 --> 00:13:07,828
<i>a gorgeous setting,</i>

215
00:13:07,829 --> 00:13:11,625
<i>a place every woman would dream
of having her morning coffee.</i>

216
00:13:14,962 --> 00:13:17,255
<i>We shot every other week almost,</i>

217
00:13:17,256 --> 00:13:22,468
and we went to, uh,
fantastic places around the world.

218
00:13:22,469 --> 00:13:26,556
And Victoria's Secret
became this home brand,

219
00:13:26,557 --> 00:13:29,768
the catalog came into the mail every week.

220
00:13:30,269 --> 00:13:32,103
- The catalog, in particular this year,

221
00:13:32,104 --> 00:13:35,107
is going to pick up
close to double last year's business.

222
00:13:37,860 --> 00:13:41,153
<i>The minute we shifted
to the English image,</i>

223
00:13:41,154 --> 00:13:43,782
<i>the response rates rocketed up.</i>

224
00:13:45,075 --> 00:13:49,078
<i>The volume of the business then
was around three million,</i>

225
00:13:49,079 --> 00:13:52,415
<i>and when I left in 2000,</i>

226
00:13:52,416 --> 00:13:54,585
it was just shy of a billion.

227
00:13:56,044 --> 00:13:58,171
<i>The way that they presented</i>

228
00:13:58,172 --> 00:14:00,047
<i>the photography with the catalog,</i>

229
00:14:00,048 --> 00:14:03,343
with the... with all the great girls, um,

230
00:14:03,969 --> 00:14:05,052
<i>it was chic,</i>

231
00:14:05,053 --> 00:14:09,349
<i>and we actually empowered
women to own their bodies.</i>

232
00:14:11,185 --> 00:14:14,937
- They made it acceptable
for mainstream women

233
00:14:14,938 --> 00:14:18,942
to want to buy and covet underwear.

234
00:14:19,776 --> 00:14:23,614
They were givin' women permission
to, to treat themselves.

235
00:14:25,699 --> 00:14:29,702
<i>The catalog was being mailed aggressively,</i>

236
00:14:29,703 --> 00:14:33,080
going directly into consumers' homes

237
00:14:33,081 --> 00:14:37,711
and acting as an advertising vehicle
that made money.

238
00:14:38,170 --> 00:14:41,005
<i>The catalogs
are certainly really, you know,</i>

239
00:14:41,006 --> 00:14:42,882
provocative, and fun, and great...
- Yeah.

240
00:14:42,883 --> 00:14:44,759
- And men like to read them, too.
- Yes.

241
00:14:44,760 --> 00:14:46,802
- Um, has that been really
a big part of the marketing

242
00:14:46,803 --> 00:14:49,055
of this company and the success?
- No question, no question.

243
00:14:49,056 --> 00:14:53,977
<i>Uh, the, the catalog, I think, is, is
the best advertising for the business.</i>

244
00:14:54,561 --> 00:14:57,396
<i>I will say, you know,
the free underwear card,</i>

245
00:14:57,397 --> 00:14:59,440
which was in every catalog,

246
00:14:59,441 --> 00:15:02,068
"Bring this into the store
and get a free pair of underwear,"

247
00:15:02,069 --> 00:15:04,071
<i>I succumbed to that almost every time.</i>

248
00:15:06,323 --> 00:15:07,949
<i>I brought that card into the store,</i>

249
00:15:07,950 --> 00:15:09,325
I'd buy a few bras,

250
00:15:09,326 --> 00:15:11,286
I did what that company wanted me to do.

251
00:15:14,289 --> 00:15:16,707
<i>Spinning a fantasy,</i>

252
00:15:16,708 --> 00:15:18,501
telling a story,

253
00:15:18,502 --> 00:15:20,920
is that really different

254
00:15:20,921 --> 00:15:24,382
from the retail shopping experience?

255
00:15:24,383 --> 00:15:28,344
When people bought the lingerie,

256
00:15:28,345 --> 00:15:30,847
whether they knew it or not,

257
00:15:30,848 --> 00:15:34,101
they were buying into that fantasy.

258
00:15:35,435 --> 00:15:37,186
<i>Our mental model in building</i>

259
00:15:37,187 --> 00:15:40,565
<i>the Victoria's Secret brand
is Ralph Lauren.</i>

260
00:15:40,566 --> 00:15:44,110
<i>Today, if you talk about Ralph Lauren
to men or to women,</i>

261
00:15:44,111 --> 00:15:47,655
virtually of any age,
everybody knows what that brand means.

262
00:15:47,656 --> 00:15:50,867
I, I would venture to say
all of us in the room

263
00:15:50,868 --> 00:15:54,120
have a very clear sense
of the personality of that brand.

264
00:15:54,121 --> 00:15:56,123
<i>It's vivid in your mind.</i>

265
00:15:57,207 --> 00:16:02,378
<i>Les was always a strong admirer</i>

266
00:16:02,379 --> 00:16:04,547
of Ralph Lauren,

267
00:16:04,548 --> 00:16:09,511
and what Ralph Lauren,
Ralph Lifshitz from the Bronx,

268
00:16:10,053 --> 00:16:15,516
<i>was able to achieve in terms of
his own personal lifestyle</i>

269
00:16:15,517 --> 00:16:18,145
<i>and the brand he built.</i>

270
00:16:19,313 --> 00:16:24,400
To a generation of American Jews,
like Les Wexners,

271
00:16:24,401 --> 00:16:28,529
Ralph Lauren was a story
of, you know, remaking oneself

272
00:16:28,530 --> 00:16:30,990
into the kinds of people
who belonged to golf clubs,

273
00:16:30,991 --> 00:16:35,453
<i>you know, these other, sorts of,
ritzy places where Jews in America,</i>

274
00:16:35,454 --> 00:16:37,581
once upon a time, were barred from.

275
00:16:38,040 --> 00:16:41,709
- I don't know whether...
I was an upper lower class,

276
00:16:41,710 --> 00:16:44,253
or a lower middle class
kind of kid growing up,

277
00:16:44,254 --> 00:16:46,756
but, uh, parents were working.

278
00:16:46,757 --> 00:16:49,050
Uh, most of the houses
we lived in were rented

279
00:16:49,051 --> 00:16:50,968
because we couldn't afford...

280
00:16:50,969 --> 00:16:52,971
<i>Parents couldn't afford to buy a house.</i>

281
00:16:54,848 --> 00:16:59,478
<i>Les wanted an aspirational lifestyle,</i>

282
00:17:00,187 --> 00:17:03,190
<i>something different than how he grew up.</i>

283
00:17:06,193 --> 00:17:09,862
<i>Columbus, Ohio, test city, USA.</i>

284
00:17:09,863 --> 00:17:12,698
<i>For the past two decades,
American business has tested</i>

285
00:17:12,699 --> 00:17:14,992
<i>more of its products in Columbus</i>

286
00:17:14,993 --> 00:17:17,996
<i>than in any other major
American community.</i>

287
00:17:20,332 --> 00:17:22,750
<i>Columbus was very clean-cut,</i>

288
00:17:22,751 --> 00:17:24,962
<i>very Republican,</i>

289
00:17:25,504 --> 00:17:30,634
and was a bastion of WASP conservatism.

290
00:17:31,051 --> 00:17:34,471
<i>You know, there was
an undercurrent of antisemitism.</i>

291
00:17:35,430 --> 00:17:40,644
<i>Les had a sense
of a little bit of inferiority.</i>

292
00:17:41,061 --> 00:17:44,313
That's part of this whole psychology

293
00:17:44,314 --> 00:17:47,109
where Les really feels like,

294
00:17:48,026 --> 00:17:49,570
<i>"I'm gonna show them."</i>

295
00:17:54,408 --> 00:17:57,159
<i>When I was about 13 or 14 years old,</i>

296
00:17:57,160 --> 00:17:58,787
my dad got fired.

297
00:17:59,580 --> 00:18:02,540
And I can remember so vividly,

298
00:18:02,541 --> 00:18:04,709
<i>say, "This is never gonna happen to me.</i>

299
00:18:04,710 --> 00:18:07,337
<i>"When I grow up, I'm not gonna get fired.</i>

300
00:18:08,297 --> 00:18:10,132
<i>I'm not gonna fail."</i>

301
00:18:12,009 --> 00:18:15,261
<i>After Les's father, Harry, was fired,</i>

302
00:18:15,262 --> 00:18:19,515
<i>he opened a full-service
women's dress shop</i>

303
00:18:19,516 --> 00:18:22,019
named after Les, Leslie's.

304
00:18:23,312 --> 00:18:25,855
<i>After a few years
working with his parents,</i>

305
00:18:25,856 --> 00:18:28,149
<i>Wexner came to his father with an idea.</i>

306
00:18:28,150 --> 00:18:32,778
<i>Why not focus on women's sportswear,
the store's best-selling item?</i>

307
00:18:32,779 --> 00:18:36,200
<i>His dad's response?
"You'll never be a merchant."</i>

308
00:18:37,576 --> 00:18:40,870
<i>Les wasn't shy about telling audiences</i>

309
00:18:40,871 --> 00:18:44,832
that his dad challenged him,
and basically, said to him,

310
00:18:44,833 --> 00:18:46,710
"You will not be a success."

311
00:18:47,961 --> 00:18:52,006
Uh, that's quite a, uh...
stringent comment coming from a dad.

312
00:18:52,007 --> 00:18:55,885
- It got so intense that my dad and I
didn't talk for a whole year.

313
00:18:55,886 --> 00:18:57,470
And, uh, my dad had a...

314
00:18:57,471 --> 00:19:01,140
<i>Wexner borrows $5,000 from his Aunt Ida</i>

315
00:19:01,141 --> 00:19:05,145
to set out on his own,
and he opens his own store.

316
00:19:06,104 --> 00:19:10,107
<i>And he called it,
because of the limited selection,</i>

317
00:19:10,108 --> 00:19:12,027
The Limited.

318
00:19:14,655 --> 00:19:16,531
<i>Wexner's gamble paid off</i>

319
00:19:16,532 --> 00:19:19,534
<i>with profits that exceeded
his expectations.</i>

320
00:19:19,535 --> 00:19:21,410
<i>And just three years later,</i>

321
00:19:21,411 --> 00:19:24,497
<i>his parents closed their shop
and joined their son.</i>

322
00:19:24,498 --> 00:19:29,293
<i>By 1982, The Limited was listed
on the New York Stock Exchange.</i>

323
00:19:29,294 --> 00:19:30,795
<i>Store was successful.</i>

324
00:19:30,796 --> 00:19:33,799
And by the time I was 30 years old,

325
00:19:34,550 --> 00:19:36,760
I was several times a millionaire.

326
00:19:37,302 --> 00:19:38,929
<i>And it kept expanding.</i>

327
00:19:45,018 --> 00:19:49,146
<i>Les started with
one little store in Columbus, Ohio,</i>

328
00:19:49,147 --> 00:19:51,983
<i>and grew that business into</i>

329
00:19:51,984 --> 00:19:56,112
12 or 14 brands that dominated

330
00:19:56,113 --> 00:19:58,532
<i>the malls of America.</i>

331
00:20:01,994 --> 00:20:06,038
- There was this great expression
in the '80s fashion business.

332
00:20:06,039 --> 00:20:11,460
<i>"If you sell to the classes,
you go to work with the masses."</i>

333
00:20:11,461 --> 00:20:12,879
<i>If you sell to rich people,</i>

334
00:20:12,880 --> 00:20:15,506
you're gonna take
the subway to your office.

335
00:20:15,507 --> 00:20:17,216
But if you sell to the masses,

336
00:20:17,217 --> 00:20:19,510
<i>then you travel with the classes.</i>

337
00:20:19,511 --> 00:20:22,680
<i>If you were a mall retailer,
like Les Wexner,</i>

338
00:20:22,681 --> 00:20:26,434
<i>you were gonna get incredibly rich
if you had a knack for it,</i>

339
00:20:26,435 --> 00:20:28,812
<i>which, clearly, the guy did.</i>

340
00:20:30,731 --> 00:20:35,360
- He created clothes for every
demographic from cradle to grave.

341
00:20:40,282 --> 00:20:42,742
<i>And the thing that Wexner figured out was,</i>

342
00:20:42,743 --> 00:20:46,245
<i>is that women were shopping in the mall
two and three times a week.</i>

343
00:20:46,246 --> 00:20:49,415
<i>He wanted to make certain that
every time they came in that store,</i>

344
00:20:49,416 --> 00:20:51,042
<i>they were gonna see some novelty,</i>

345
00:20:51,043 --> 00:20:53,337
where the store felt like it
was brand new and fresh.

346
00:20:58,175 --> 00:21:00,552
Les Wexner invented fast fashion.

347
00:21:01,803 --> 00:21:06,474
<i>He is the guy who figured out
how to make Americans</i>

348
00:21:06,475 --> 00:21:08,060
shop, shop, shop, shop, shop.

349
00:21:08,852 --> 00:21:14,357
- Just the same way Jeff Bezos
has revolutionized shopping,

350
00:21:14,358 --> 00:21:17,235
the brands that Wexner started,

351
00:21:17,236 --> 00:21:21,532
<i>Victoria's Secret being
one of the most successful,</i>

352
00:21:22,115 --> 00:21:24,868
<i>revolutionized those malls.</i>

353
00:21:27,996 --> 00:21:30,831
<i>In the '80s, it was all status-driven,</i>

354
00:21:30,832 --> 00:21:32,959
<i>going into the mall.</i>

355
00:21:32,960 --> 00:21:36,754
And today, what people are doing
on social media is very similar.

356
00:21:36,755 --> 00:21:38,298
It taps into that impulse.

357
00:21:40,050 --> 00:21:42,677
<i>The mall is like Instagram 1.0</i>

358
00:21:42,678 --> 00:21:45,805
<i>in the sense that
it's where people go to show off</i>

359
00:21:45,806 --> 00:21:49,184
and display themselves,
and that's a pursuit of status.

360
00:21:53,981 --> 00:21:59,069
- Les always said that
the world designs for us,

361
00:21:59,653 --> 00:22:04,490
and it was the merchant's job to edit
from all the stuff that was in the world

362
00:22:04,491 --> 00:22:06,952
for the customer that we were targeting.

363
00:22:08,787 --> 00:22:11,789
<i>So, the way we would accomplish this</i>

364
00:22:11,790 --> 00:22:16,295
is by shopping various
fashion meccas frequently.

365
00:22:17,504 --> 00:22:20,674
<i>We were always shopping
London and Paris, obviously,</i>

366
00:22:21,425 --> 00:22:22,968
<i>also Rome,</i>

367
00:22:23,969 --> 00:22:25,303
<i>Milan.</i>

368
00:22:25,304 --> 00:22:27,430
<i>Oh, and I can't forget,</i>

369
00:22:27,431 --> 00:22:30,141
we also shopped the south of France
in the summer.

370
00:22:30,142 --> 00:22:33,437
Nice, Cannes, Saint-Tropez, oh gosh.

371
00:22:34,771 --> 00:22:37,773
<i>And the way we were able to do this,</i>

372
00:22:37,774 --> 00:22:42,069
<i>there was a fleet,
small fleet, of private jets.</i>

373
00:22:42,070 --> 00:22:45,782
You cannot imagine
how much time that saved us.

374
00:22:48,076 --> 00:22:52,288
- Typically, other competitors
would go twice a year,

375
00:22:52,289 --> 00:22:54,540
but we went more often.

376
00:22:54,541 --> 00:22:57,211
<i>At least six times a year, you would go.</i>

377
00:22:58,212 --> 00:23:00,547
<i>It's called shopping the stores.</i>

378
00:23:00,923 --> 00:23:04,343
Shopping the stores is going
to look for shit that you can copy.

379
00:23:05,469 --> 00:23:09,430
<i>All employees
were taught the L Brand's way,</i>

380
00:23:09,431 --> 00:23:13,684
<i>the core ideals and beliefs
of our founder, Les Wexner,</i>

381
00:23:13,685 --> 00:23:17,022
that amateurs borrow
and professionals steal.

382
00:23:18,232 --> 00:23:21,901
<i>Taking something that's popular in Europe,</i>

383
00:23:21,902 --> 00:23:25,279
<i>make a tiny little change here,
a tiny little change there.</i>

384
00:23:25,280 --> 00:23:29,200
If originally it was in cashmere,
you sell it in acrylic.

385
00:23:29,201 --> 00:23:32,537
If originally it was $800,
you sell it for $35,

386
00:23:32,538 --> 00:23:36,165
and boom, you know, any girl
who can afford a fashion magazine

387
00:23:36,166 --> 00:23:38,836
can now afford the most
fashionable sweater of the season.

388
00:23:41,547 --> 00:23:43,005
<i>And in their brilliance,</i>

389
00:23:43,006 --> 00:23:47,009
<i>The Limited even created
a label for their knockoffs.</i>

390
00:23:47,010 --> 00:23:51,431
They made it sound as if it was
an Italian designer named Forenza.

391
00:24:01,483 --> 00:24:06,487
<i>The Forenza sweater
was the aspirational sweater</i>

392
00:24:06,488 --> 00:24:11,534
for my seventh and eighth grade years
in the, in the mid-'80s.

393
00:24:11,535 --> 00:24:15,122
All the cool girls, the popular girls,
wore their Forenza sweaters.

394
00:24:15,914 --> 00:24:19,167
<i>Over three million sweaters were sold,</i>

395
00:24:19,168 --> 00:24:23,338
<i>making it the most successful sweater
to ever hit America.</i>

396
00:24:25,465 --> 00:24:28,801
- It's all of a piece with what turns
into the cerulean blue sweater

397
00:24:28,802 --> 00:24:32,013
that Miranda Priestly
berates her assistant over

398
00:24:32,014 --> 00:24:33,640
<i>in</i> The Devil Wears Prada.

399
00:24:34,141 --> 00:24:37,018
- What you don't know is that
that sweater is not just blue.

400
00:24:37,019 --> 00:24:39,770
It's not turquoise.
It's not lapis.

401
00:24:39,771 --> 00:24:41,981
It's actually cerulean.

402
00:24:41,982 --> 00:24:45,776
And you're also blithely unaware
of the fact that... in 2002,

403
00:24:45,777 --> 00:24:48,529
Oscar de la Renta did
a collection of cerulean gowns.

404
00:24:48,530 --> 00:24:50,281
And then I think it was
Yves Saint Laurent, wasn't it,

405
00:24:50,282 --> 00:24:53,034
who showed cerulean military jackets?

406
00:24:53,035 --> 00:24:56,579
And then it, uh, filtered down
through the department stores

407
00:24:56,580 --> 00:24:59,790
and then trickled on down
into some tragic Casual Corner

408
00:24:59,791 --> 00:25:03,669
where you no doubt fished it
out of some clearance bin.

409
00:25:03,670 --> 00:25:07,256
<i>It's the sweater that built the empire</i>

410
00:25:07,257 --> 00:25:11,719
is how it's been described
and very, very accurately.

411
00:25:18,977 --> 00:25:23,440
- Les knew that inventories
had to be refreshed quickly.

412
00:25:24,691 --> 00:25:30,363
<i>And the quickest way to do that
was through sourcing that he controlled,</i>

413
00:25:30,364 --> 00:25:33,534
would put him ahead
of the other retailers.

414
00:25:34,618 --> 00:25:38,663
<i>Les became aware that if he wanted to make</i>

415
00:25:38,664 --> 00:25:41,165
really huge profit margins,

416
00:25:41,166 --> 00:25:45,002
<i>he was going to have to have merchandise</i>

417
00:25:45,003 --> 00:25:50,467
manufactured in places where...
wages were considerably lower.

418
00:25:51,426 --> 00:25:53,177
<i>We were the first American company</i>

419
00:25:53,178 --> 00:25:55,263
<i>to do business in the PRC,</i>

420
00:25:55,264 --> 00:25:59,268
before the United States government
had consular relations with China.

421
00:26:04,064 --> 00:26:06,524
<i>A lot of the business
was based in Hong Kong,</i>

422
00:26:06,525 --> 00:26:09,026
<i>and then they would cross the border</i>

423
00:26:09,027 --> 00:26:11,571
<i>where the factories were
with the poorer people</i>

424
00:26:11,572 --> 00:26:14,323
<i>making, you know,
probably 15 cents an hour,</i>

425
00:26:14,324 --> 00:26:15,533
making these sweaters,

426
00:26:15,534 --> 00:26:18,370
which is how you could afford
to sell them for 35.

427
00:26:19,454 --> 00:26:21,414
<i>They could control everything...</i>

428
00:26:21,415 --> 00:26:23,457
<i>Manufacturing, prices.</i>

429
00:26:23,458 --> 00:26:24,542
They created this.

430
00:26:24,543 --> 00:26:27,003
They did it on a grand scale,

431
00:26:27,004 --> 00:26:28,713
created this great empire.

432
00:26:28,714 --> 00:26:31,465
The magic of The Limited
and Victoria's Secret

433
00:26:31,466 --> 00:26:36,971
is that you've got a $3 billion,
2,500-store operation

434
00:26:36,972 --> 00:26:39,056
that can literally do in four weeks

435
00:26:39,057 --> 00:26:42,477
what it takes most of their
big competitors nine months to do.

436
00:26:46,273 --> 00:26:49,901
<i>I remember Les was taking some criticism</i>

437
00:26:49,902 --> 00:26:53,738
<i>for doing so much
of his sourcing overseas,</i>

438
00:26:53,739 --> 00:26:57,326
and so, he was putting forward
a concept, "Make it in America."

439
00:26:57,826 --> 00:27:02,246
<i>And at the kickoff meeting,
an older woman shouted out,</i>

440
00:27:02,247 --> 00:27:04,291
"It'll never work!"

441
00:27:04,791 --> 00:27:06,835
And I was shocked.

442
00:27:07,377 --> 00:27:10,380
It was Bella, his mother.

443
00:27:13,342 --> 00:27:17,178
- I think it takes it
a, a very unusual... parent

444
00:27:17,179 --> 00:27:20,181
<i>to encourage a kid
to start his own business,</i>

445
00:27:20,182 --> 00:27:21,182
<i>and to keep saying, you know,</i>

446
00:27:21,183 --> 00:27:23,309
"You can do it,
you can do it, you can do it."

447
00:27:23,310 --> 00:27:24,520
- He liked it.

448
00:27:25,020 --> 00:27:26,854
He liked the rag business,

449
00:27:26,855 --> 00:27:30,316
<i>used to go with Daddy to, uh,
unpack the shipments on Sunday</i>

450
00:27:30,317 --> 00:27:31,944
<i>and hand him the hangers.</i>

451
00:27:32,778 --> 00:27:34,445
<i>Les and his mother, Bella,</i>

452
00:27:34,446 --> 00:27:36,781
<i>were very, very close for years.</i>

453
00:27:36,782 --> 00:27:38,741
A longtime executive told us that

454
00:27:38,742 --> 00:27:41,370
they were basically
married to one another.

455
00:27:42,162 --> 00:27:43,996
<i>As the years transpired,</i>

456
00:27:43,997 --> 00:27:48,292
Les kept Harry and Bella close to him,

457
00:27:48,293 --> 00:27:53,381
<i>and they both were
on the board of The Limited.</i>

458
00:27:53,382 --> 00:27:59,137
<i>And famously, Bella's office was
right across the hall from Les's.</i>

459
00:28:02,391 --> 00:28:04,685
<i>You felt that
there was a foundation there</i>

460
00:28:05,185 --> 00:28:08,188
that you could build on,
and that's what you did.

461
00:28:09,857 --> 00:28:12,024
That's just, just, just what happened.

462
00:28:12,025 --> 00:28:15,695
And that, that confidence,
I think that you inherit that

463
00:28:15,696 --> 00:28:17,613
s-somewhere in the genes,

464
00:28:17,614 --> 00:28:20,074
that you inherit those qua... You do.

465
00:28:20,075 --> 00:28:22,159
I think the important thing,
the message is,

466
00:28:22,160 --> 00:28:26,581
is you must have confidence
in yourself that you can do it.

467
00:28:26,582 --> 00:28:29,084
I can do it, and I will do it.

468
00:28:34,631 --> 00:28:39,385
- When I reflect back on
my 13 years at Victoria's Secret,

469
00:28:39,386 --> 00:28:41,804
I always tell people that
I felt like I went

470
00:28:41,805 --> 00:28:44,141
to the Ivy League school of retailing.

471
00:28:47,603 --> 00:28:51,230
<i>Everything about how
Les approached the business</i>

472
00:28:51,231 --> 00:28:55,318
<i>from ideations around innovation,
and new materials,</i>

473
00:28:55,319 --> 00:28:57,321
<i>and product categories,</i>

474
00:28:58,071 --> 00:28:59,907
<i>that was Les's vision.</i>

475
00:29:01,783 --> 00:29:03,993
<i>I loved how overly thought-out it was.</i>

476
00:29:03,994 --> 00:29:05,828
<i>It was like, here's the plan,</i>

477
00:29:05,829 --> 00:29:07,163
<i>here's the pathway,</i>

478
00:29:07,164 --> 00:29:09,290
here's how we're gonna convert clients.

479
00:29:09,291 --> 00:29:10,708
We're gonna get them in the fitting room.

480
00:29:10,709 --> 00:29:12,586
Once they're in the fitting room,
they're ours.

481
00:29:13,795 --> 00:29:17,382
<i>So, throw as much at them
to expand that sale.</i>

482
00:29:18,926 --> 00:29:20,726
I obviously drunk the Kool-Aid
and I loved it.

483
00:29:27,309 --> 00:29:30,811
<i>Initially,
Victoria's Secret did no, you know,</i>

484
00:29:30,812 --> 00:29:32,396
<i>traditional advertising.</i>

485
00:29:32,397 --> 00:29:34,815
<i>In fact, Les Wexner
did not believe in advertising</i>

486
00:29:34,816 --> 00:29:38,986
<i>because his attitude was,
you've got a showcase in the mall</i>

487
00:29:38,987 --> 00:29:40,780
with all these great windows

488
00:29:40,781 --> 00:29:42,991
and you really didn't need to advertise.

489
00:29:43,534 --> 00:29:45,952
<i>It was Ed Razek who started that system,</i>

490
00:29:45,953 --> 00:29:50,039
<i>and he got that working like
a fine-tuned modern marketing machine.</i>

491
00:29:50,040 --> 00:29:54,086
He was, like, number two to Les Wexner,
and they kinda worked hand-in-glove.

492
00:29:54,753 --> 00:29:57,046
<i>In a matter of months,
we went from the idea of,</i>

493
00:29:57,047 --> 00:29:59,674
<i>could we get on a radio program
in a local market</i>

494
00:29:59,675 --> 00:30:03,678
<i>to being on every national
entertainment news program.</i>

495
00:30:03,679 --> 00:30:06,055
And I think that in the future,
you're gonna have a combination of media

496
00:30:06,056 --> 00:30:09,308
that includes every sophisticated

497
00:30:09,309 --> 00:30:11,811
<i>kind of extension that a brand can have,</i>

498
00:30:11,812 --> 00:30:14,355
<i>and if you don't use 'em,
it'll... it will be at your peril.</i>

499
00:30:14,356 --> 00:30:16,358
<i>You really have to have
all the components.</i>

500
00:30:22,447 --> 00:30:25,116
<i>At the time, even though Victoria's Secret</i>

501
00:30:25,117 --> 00:30:28,536
was a very respectable company
throughout the country,

502
00:30:28,537 --> 00:30:29,996
and had a great image,

503
00:30:29,997 --> 00:30:33,082
if you worked in fashion as a model,

504
00:30:33,083 --> 00:30:35,210
um, it is not the booking you wanted.

505
00:30:37,004 --> 00:30:40,006
<i>If you were a Victoria's Secret
contract girl, that basically meant</i>

506
00:30:40,007 --> 00:30:42,425
your <i>Vogue</i> days were over,

507
00:30:42,426 --> 00:30:43,759
your high-fashion career was over.

508
00:30:43,760 --> 00:30:47,346
It was basically where models went to die,
but make a ton of money.

509
00:30:47,347 --> 00:30:48,764
Hi, Santa.

510
00:30:48,765 --> 00:30:49,891
- Can you blame me?

511
00:30:49,892 --> 00:30:51,559
<i>In the earlier years,</i>

512
00:30:51,560 --> 00:30:53,936
<i>it was kinda tough to get models</i>

513
00:30:53,937 --> 00:30:56,480
who were willing to model lingerie.

514
00:30:56,481 --> 00:30:58,650
It wasn't easy, but we did it.

515
00:30:59,234 --> 00:31:01,527
<i>Stephanie Seymour,
who is now and was then</i>

516
00:31:01,528 --> 00:31:03,946
<i>a very major international model,</i>

517
00:31:03,947 --> 00:31:06,657
started... working with Victoria's Secret.

518
00:31:06,658 --> 00:31:11,204
I think that legitimized our, um,
our brand and our business,

519
00:31:11,205 --> 00:31:14,625
<i>and allowed other girls
to get into the business.</i>

520
00:31:16,168 --> 00:31:19,003
<i>The models were lending</i>

521
00:31:19,004 --> 00:31:23,132
their status to our brand.

522
00:31:23,133 --> 00:31:25,885
- You know, it has helped me enormous.
It has helped them.

523
00:31:25,886 --> 00:31:29,180
I've been, uh, a good spokesperson
for them and vice versa.

524
00:31:29,181 --> 00:31:32,643
So, it's been a good...
It is very good team.

525
00:31:34,478 --> 00:31:39,649
<i>The '80s, and really, the mid-'90s,
was a time when models had a name.</i>

526
00:31:39,650 --> 00:31:43,486
We were suddenly...
We were Frederique. We were Stephanie.

527
00:31:43,487 --> 00:31:45,238
<i>We were these supermodels,</i>

528
00:31:45,239 --> 00:31:48,866
<i>and Victoria's Secret was
very early on in saying,</i>

529
00:31:48,867 --> 00:31:52,496
"We're... stepping on this bandwagon."

530
00:31:53,455 --> 00:31:58,251
<i>Co-opting the formula
from designer fashion</i>

531
00:31:58,252 --> 00:32:00,962
was... pretty brilliant

532
00:32:00,963 --> 00:32:03,548
because it equated

533
00:32:03,549 --> 00:32:07,176
panties and bras with high fashion,

534
00:32:07,177 --> 00:32:11,305
<i>and it does slowly serve to</i>

535
00:32:11,306 --> 00:32:13,725
raise Victoria's Secret profile.

536
00:32:15,143 --> 00:32:16,686
<i>A couple of years ago,</i>

537
00:32:16,687 --> 00:32:19,188
<i>Les presented the idea to all the CEOs</i>

538
00:32:19,189 --> 00:32:21,524
<i>about considering a fashion show</i>

539
00:32:21,525 --> 00:32:26,697
as a part of the general business strategy
and several of the brand personalities.

540
00:32:27,197 --> 00:32:30,616
<i>It really seemed that it
was right for Victoria's Secret.</i>

541
00:32:30,617 --> 00:32:32,410
<i>What a phenomenon Victoria's Secret is</i>

542
00:32:32,411 --> 00:32:34,829
and how this catalog's become the thing

543
00:32:34,830 --> 00:32:37,582
that either every man
is dying to see on his coffee table,

544
00:32:37,583 --> 00:32:40,459
or every woman, sort of,
aspires to, you know, look that way,

545
00:32:40,460 --> 00:32:42,128
or be, sort of, a Victoria's Secret woman.

546
00:32:42,129 --> 00:32:43,713
And I think it'll be
really interesting tonight

547
00:32:43,714 --> 00:32:46,341
to see the actual catalog come to life.

548
00:32:48,010 --> 00:32:51,929
<i>I cast the very first
Victoria's Secret fashion show,</i>

549
00:32:51,930 --> 00:32:55,433
<i>and it was a totally bold idea
to have a show for a lingerie brand</i>

550
00:32:55,434 --> 00:32:59,687
because there was nothing else
like that at the time.

551
00:32:59,688 --> 00:33:01,731
<i>They saw it as a marketing tool
because they thought</i>

552
00:33:01,732 --> 00:33:04,817
this is how we can get
the face of our brand out there.

553
00:33:04,818 --> 00:33:09,030
- Maybe 15 years ago,
if a woman had a half a dozen bras

554
00:33:09,031 --> 00:33:10,907
and a half a dozen pairs of panties,

555
00:33:10,908 --> 00:33:12,283
she thought she was covered.

556
00:33:12,284 --> 00:33:15,536
<i>It was, it was basically
the man's approach to underwear.</i>

557
00:33:15,537 --> 00:33:17,705
<i>And, uh, and point of fact,
that's not true anymore.</i>

558
00:33:17,706 --> 00:33:20,542
<i>It's a very different business
than it was just a few years ago.</i>

559
00:33:22,419 --> 00:33:24,463
<i>I'm about to rehearse Beverly Peele,</i>

560
00:33:24,963 --> 00:33:26,965
which is a very exciting
moment in my life.

561
00:33:28,008 --> 00:33:30,551
She could probably rehearse me.

562
00:33:30,552 --> 00:33:33,554
- You knew this is gonna
be on Times Square?
- Yeah, I just heard that.

563
00:33:33,555 --> 00:33:35,097
- I didn't know that...
- What time are we on Times Square?

564
00:33:35,098 --> 00:33:37,017
We're gonna be on Times Square, oh my god!

565
00:33:37,434 --> 00:33:39,936
- How do y...
How do you feel, Ingrid?

566
00:33:39,937 --> 00:33:41,563
How do you feel? You feel great?

567
00:33:43,857 --> 00:33:45,483
<i>Back in 1995,</i>

568
00:33:45,484 --> 00:33:50,030
I was hired to do the first show
for Victoria's Secret.

569
00:33:51,031 --> 00:33:54,283
<i>In the '90s,
I was one of the top stylists.</i>

570
00:33:54,284 --> 00:33:56,286
<i>I was working with Miu Miu,</i>

571
00:33:56,787 --> 00:33:58,913
<i>I was working with Versace.</i>

572
00:33:58,914 --> 00:34:00,665
<i>Victoria's Secret, for me, was this,</i>

573
00:34:00,666 --> 00:34:03,668
<i>sort of, patriarchal company
in the mass market.</i>

574
00:34:03,669 --> 00:34:05,419
I thought it was almost a paradox

575
00:34:05,420 --> 00:34:09,883
that they asked me
to come and style for it.

576
00:34:10,425 --> 00:34:13,010
Everything we said, it was a mantra.

577
00:34:13,011 --> 00:34:16,055
This is a fashion business,
a fashion brand,

578
00:34:16,056 --> 00:34:19,685
and this is a fashion show
to show our latest fashion.

579
00:34:24,773 --> 00:34:26,148
<i>One thing that was really important</i>

580
00:34:26,149 --> 00:34:27,775
<i>at the Victoria's Secret Fashion Show</i>

581
00:34:27,776 --> 00:34:31,779
is that there were a lotta guys there
because this was tits and glitz.

582
00:34:31,780 --> 00:34:35,157
- Okay, what brought you here?
- What brought me here to this show

583
00:34:35,158 --> 00:34:38,703
is the exact same thing
that brought this guy here.

584
00:34:38,704 --> 00:34:39,954
- Are you hosting the show?

585
00:34:39,955 --> 00:34:42,874
- Lookin' forward to it, uh,
since the moment I heard about it.

586
00:34:42,875 --> 00:34:44,917
- And your intentions are purely innocent?

587
00:34:44,918 --> 00:34:48,130
- Of course, I'm really here just
for the cultural enrichment of it all.

588
00:34:48,630 --> 00:34:50,631
Are you a fan of Victoria's Secret?

589
00:34:50,632 --> 00:34:53,009
- Isn't every red-blooded man
a fan of Victoria's Secret?

590
00:34:53,010 --> 00:34:54,427
So many men.

591
00:34:54,428 --> 00:34:56,680
I've never seen so many men
at a fashion show.

592
00:34:57,306 --> 00:34:58,598
<i>I guess every person,</i>

593
00:34:58,599 --> 00:35:01,393
they, they dress their woman
in Victoria's Secret

594
00:35:02,769 --> 00:35:05,814
that they believe that their woman
winds up looking like Frederique.

595
00:35:06,899 --> 00:35:09,567
- The fashion show was very unique

596
00:35:09,568 --> 00:35:13,321
because it wasn't a show
where you're showing to buyers.

597
00:35:23,582 --> 00:35:26,001
<i>If you use all the right elements,</i>

598
00:35:26,710 --> 00:35:30,923
what you get is a sensation,
and that's what they did.

599
00:35:32,216 --> 00:35:37,679
<i>Victoria's Secret became itself
something to know.</i>

600
00:35:42,100 --> 00:35:44,227
<i>I think it was brilliant,</i>

601
00:35:44,228 --> 00:35:47,647
<i>but it was definitely, for me personally,</i>

602
00:35:47,648 --> 00:35:49,608
quite exposing.

603
00:35:52,194 --> 00:35:56,948
I was happy to leave, go home,
and cry in a bathtub.

604
00:35:56,949 --> 00:35:58,866
And say, "God, I got that over with."

605
00:36:14,383 --> 00:36:17,593
<i>Despite Les Wexner's incredible wealth</i>

606
00:36:17,594 --> 00:36:19,470
<i>and incredible success,</i>

607
00:36:19,471 --> 00:36:23,850
<i>Wexner was an individual
running his huge company</i>

608
00:36:23,851 --> 00:36:27,103
<i>out of the middle of Ohio.</i>

609
00:36:27,104 --> 00:36:31,148
This was far away
from the movers and the shakers

610
00:36:31,149 --> 00:36:33,777
<i>and the social scene of New York.</i>

611
00:36:34,903 --> 00:36:37,989
<i>Back in the '80s, it was a great moment</i>

612
00:36:37,990 --> 00:36:41,742
<i>for what was the tippy-top
of American fashion.</i>

613
00:36:41,743 --> 00:36:43,494
<i>And at the same time,</i>

614
00:36:43,495 --> 00:36:48,375
you had the arrival
of an entire new billionaire class.

615
00:36:49,793 --> 00:36:52,796
So, you could be a thug, like a Trump,

616
00:36:53,630 --> 00:36:56,716
but you still,
because of your money and your spending,

617
00:36:56,717 --> 00:36:59,344
<i>you could be part of nouvelle society.</i>

618
00:37:04,766 --> 00:37:10,021
<i>Wexner had the advantage
of coming to New York astonishingly rich,</i>

619
00:37:10,022 --> 00:37:12,940
and almost immediately thereafter,

620
00:37:12,941 --> 00:37:16,486
Wexner ends up buying Henri Bendel's.

621
00:37:17,946 --> 00:37:19,572
<i>I worked at Henri Bendel</i>

622
00:37:19,573 --> 00:37:22,408
<i>in this jewel box lingerie section</i>

623
00:37:22,409 --> 00:37:26,330
where the most influential women
in the world shop.

624
00:37:27,706 --> 00:37:30,625
<i>The announcement that
we had been purchased</i>

625
00:37:30,626 --> 00:37:34,630
<i>by The Limited Inc. was shocking.</i>

626
00:37:35,964 --> 00:37:38,216
- He wanted that New York cache,

627
00:37:38,217 --> 00:37:40,677
<i>and that was a way to buy into it.</i>

628
00:37:44,890 --> 00:37:49,144
- The city was, kind of, "Huh?"
They were aghast.

629
00:37:55,859 --> 00:38:01,490
- He invited Jackie Onassis
to the christening of the store.

630
00:38:03,784 --> 00:38:05,076
<i>All the photographers were there.</i>

631
00:38:05,077 --> 00:38:07,620
<i>This was a big paparazzi moment</i>

632
00:38:07,621 --> 00:38:11,332
<i>because he wanted that respect</i>

633
00:38:11,333 --> 00:38:16,337
<i>with New York society
and high-fashion New York.</i>

634
00:38:16,338 --> 00:38:18,858
This was something that, obviously,
was really important to him.

635
00:38:23,136 --> 00:38:25,888
<i>Anytime, when you see
a socialite like that</i>

636
00:38:25,889 --> 00:38:28,432
paired with a retailer like Les Wexner,

637
00:38:28,433 --> 00:38:31,352
<i>it's understood that
someone has written out</i>

638
00:38:31,353 --> 00:38:34,356
<i>a very big check
to their favorite charity.</i>

639
00:38:41,405 --> 00:38:44,157
<i>Wexner is coming in from the Midwest</i>

640
00:38:44,741 --> 00:38:47,869
<i>and he's intimidated
by this New York society</i>

641
00:38:47,870 --> 00:38:51,455
<i>that he can't quite dominate
the way he can in Columbus.</i>

642
00:38:51,456 --> 00:38:56,252
<i>And you can see how
he might benefit from a translator,</i>

643
00:38:56,253 --> 00:38:58,004
<i>or someone who can, kind of,</i>

644
00:38:58,005 --> 00:39:01,549
take his elbow and lead him
into the right rooms,

645
00:39:01,550 --> 00:39:04,178
and the right charities,
and the right parties.

646
00:39:09,057 --> 00:39:13,687
- This was about the time
Jeffrey Epstein came into Wexner's life.

647
00:39:18,233 --> 00:39:20,067
<i>Jeffrey Epstein was a college dropout</i>

648
00:39:20,068 --> 00:39:22,069
<i>who somehow managed to get a job teaching</i>

649
00:39:22,070 --> 00:39:25,281
<i>at the very prestigious prep school
Dalton in New York,</i>

650
00:39:25,282 --> 00:39:27,366
<i>hired by Donald Barr,</i>

651
00:39:27,367 --> 00:39:29,118
<i>whose son was William Barr,</i>

652
00:39:29,119 --> 00:39:31,704
<i>the Trump administration's
Attorney General.</i>

653
00:39:31,705 --> 00:39:34,999
It was at Dalton that
Epstein met Ace Greenberg,

654
00:39:35,000 --> 00:39:36,209
who was a parent there.

655
00:39:36,210 --> 00:39:39,128
<i>Greenberg ran Bear Stearns,
an investment bank,</i>

656
00:39:39,129 --> 00:39:42,341
<i>and that was Epstein's next job,
working for Bear Stearns.</i>

657
00:39:44,635 --> 00:39:48,387
<i>Bear Stearns wasn't one of those
white shoe Wall Street firms.</i>

658
00:39:48,388 --> 00:39:51,391
<i>It was a rough-and-tumble
streetwise place run by Jewish guys.</i>

659
00:39:51,767 --> 00:39:56,270
And it was at Bear that Epstein
manifested a trait

660
00:39:56,271 --> 00:39:59,065
that would be part
of his career thereafter,

661
00:39:59,066 --> 00:40:01,484
which was worming his way into the lives

662
00:40:01,485 --> 00:40:04,988
of older, successful,
influential Jewish men.

663
00:40:06,323 --> 00:40:08,741
<i>Epstein was, uh,</i>

664
00:40:08,742 --> 00:40:12,203
<i>extraordinarily mesmerizing</i>

665
00:40:12,204 --> 00:40:17,166
and... could convince anything of anybody,

666
00:40:17,167 --> 00:40:19,419
the master manipulator.

667
00:40:21,547 --> 00:40:23,923
<i>After a time, Epstein develops</i>

668
00:40:23,924 --> 00:40:27,051
<i>this cloud of suspicion
about various misdeeds</i>

669
00:40:27,052 --> 00:40:29,262
<i>around him at Bear Stearns,</i>

670
00:40:29,263 --> 00:40:33,474
and he's eventually forced out in 1981.

671
00:40:33,475 --> 00:40:36,894
<i>But importantly,
Ace Greenberg opens the door</i>

672
00:40:36,895 --> 00:40:39,856
<i>for Epstein to this world,</i>

673
00:40:39,857 --> 00:40:44,278
and that is... what really
seals the deal for him.

674
00:40:46,697 --> 00:40:50,616
<i>Jeffrey Epstein would eventually take on</i>

675
00:40:50,617 --> 00:40:53,829
as his key client Leslie Wexner.

676
00:40:54,913 --> 00:40:57,248
<i>When Les Wexner met Jeffrey Epstein,</i>

677
00:40:57,249 --> 00:41:01,711
<i>he apparently remarked that
Jeffrey Epstein was so exciting,</i>

678
00:41:01,712 --> 00:41:05,131
that Epstein was everything

679
00:41:05,132 --> 00:41:10,387
that Les Wexner thought
was lacking in... Ohio.

680
00:41:11,680 --> 00:41:17,686
- Both Epstein, apparently,
and Wexner, definitely,

681
00:41:18,312 --> 00:41:20,646
were very smart men.

682
00:41:20,647 --> 00:41:25,985
<i>And each one must have
fulfilled the need of the other.</i>

683
00:41:25,986 --> 00:41:31,532
Wexner had the money
that Epstein was seeking,

684
00:41:31,533 --> 00:41:35,870
<i>and Wexner got from Epstein</i>

685
00:41:35,871 --> 00:41:39,749
the glamour and smoothness

686
00:41:39,750 --> 00:41:42,126
that he was seeking.

687
00:41:42,127 --> 00:41:47,007
And I'm not at all inferring
it was a sexual need,

688
00:41:47,674 --> 00:41:49,676
but there is something there.

689
00:41:52,346 --> 00:41:57,351
- Wexner bought this fabulous townhouse,
the biggest private house in Manhattan.

690
00:41:58,852 --> 00:42:01,103
<i>It being the largest house in the city</i>

691
00:42:01,104 --> 00:42:05,107
<i>strikes me as a, sort of, desperate move</i>

692
00:42:05,108 --> 00:42:09,071
because the biggest house is
also a little gauche in some ways.

693
00:42:10,531 --> 00:42:12,490
<i>Even with Epstein's help,</i>

694
00:42:12,491 --> 00:42:14,910
Wexner stayed an outsider
in New York City.

695
00:42:15,452 --> 00:42:19,413
He never became part
of the cultural New York world,

696
00:42:19,414 --> 00:42:21,416
or the fashion New York world.

697
00:42:23,001 --> 00:42:24,877
<i>This has happened time immemorial,</i>

698
00:42:24,878 --> 00:42:29,632
you know, the Midwest king of the hill
comes to New York and discovers

699
00:42:29,633 --> 00:42:32,469
that he's really just a pimple
on New York's backside.

700
00:42:34,763 --> 00:42:36,514
<i>So, at that point,</i>

701
00:42:36,515 --> 00:42:38,891
<i>Jeffrey Epstein eyed that townhouse</i>

702
00:42:38,892 --> 00:42:44,230
and maneuvered to acquire it
from Les Wexner.

703
00:42:44,231 --> 00:42:47,108
- Wexner eventually sold it to Epstein,

704
00:42:47,109 --> 00:42:52,072
and it wasn't until years later that there
was a transfer of real estate deed.

705
00:42:53,991 --> 00:42:59,036
- Epstein paid upwards of $20 million,
uh, for the townhouse,

706
00:42:59,037 --> 00:43:02,999
<i>but there's no question that the property</i>

707
00:43:03,000 --> 00:43:05,919
<i>ended up being worth
so much more than he paid for it.</i>

708
00:43:18,265 --> 00:43:20,474
<i>After Epstein had managed to</i>

709
00:43:20,475 --> 00:43:23,895
<i>navigate his way into Wexner's life,</i>

710
00:43:23,896 --> 00:43:27,982
Wexner did something that I've never seen
in all of my years of reporting.

711
00:43:27,983 --> 00:43:30,735
He granted full
power of attorney to Epstein

712
00:43:30,736 --> 00:43:36,657
and gave him unmitigated control
over all of his assets,

713
00:43:36,658 --> 00:43:38,951
<i>20 of Wexner's companies,</i>

714
00:43:38,952 --> 00:43:42,205
<i>19 trusts and different
charitable foundations.</i>

715
00:43:42,206 --> 00:43:44,790
<i>He was able to manage his real estate.</i>

716
00:43:44,791 --> 00:43:48,503
<i>He managed his investments.
He managed his businesses.</i>

717
00:43:48,504 --> 00:43:53,508
There wasn't a part of Wexner's empire
that Epstein didn't have access to

718
00:43:53,509 --> 00:43:56,720
<i>and, and didn't have
some ability to control.</i>

719
00:43:57,554 --> 00:44:00,473
<i>And so, to give carte blanche to someone</i>

720
00:44:00,474 --> 00:44:03,893
<i>the way he did with Epstein,
is such a puzzle.</i>

721
00:44:19,034 --> 00:44:23,663
<i>Here was Jeffrey Epstein,
who was obviously a conman</i>

722
00:44:23,664 --> 00:44:26,707
<i>to anyone paying any attention.</i>

723
00:44:26,708 --> 00:44:28,960
I think the million-dollar question

724
00:44:28,961 --> 00:44:32,296
<i>is why a gentleman
as brilliant as Leslie Wexner</i>

725
00:44:32,297 --> 00:44:35,509
<i>could allow this guy into his life?</i>

726
00:44:37,010 --> 00:44:40,429
<i>Years later, when I heard</i>

727
00:44:40,430 --> 00:44:43,140
Epstein was involved in the business,

728
00:44:43,141 --> 00:44:44,852
<i>it struck me as odd</i>

729
00:44:46,311 --> 00:44:50,189
<i>because Les was a micromanager</i>

730
00:44:50,190 --> 00:44:56,071
and someone who was involved
in every aspect of the business.

731
00:44:56,488 --> 00:45:02,411
I couldn't believe...
that Les would let that happen.

732
00:45:04,872 --> 00:45:06,874
<i>Something was amiss.</i>

733
00:45:09,960 --> 00:45:14,589
<i>Epstein was at
the first-ever fashion show,</i>

734
00:45:14,590 --> 00:45:17,884
<i>and he even eventually
found himself sitting near Wexner</i>

735
00:45:17,885 --> 00:45:20,678
<i>at one of the later fashion shows.</i>

736
00:45:20,679 --> 00:45:24,599
<i>It was something that he was able
to use much to his advantage,</i>

737
00:45:24,600 --> 00:45:27,351
<i>certainly, in his early years of predation</i>

738
00:45:27,352 --> 00:45:30,021
<i>as a kind of calling card</i>

739
00:45:30,022 --> 00:45:32,941
that got him introductions
where he wanted.

740
00:45:37,696 --> 00:45:41,408
- I think retailing has a great future as,
as long as you see it as entertainment.

741
00:45:42,284 --> 00:45:45,369
<i>And the internet is
an important part of retailing,</i>

742
00:45:45,370 --> 00:45:48,999
<i>an important part of the marketing,
an important part of advertising.</i>

743
00:45:50,834 --> 00:45:53,628
- We tried to get onto your site
a number of times today

744
00:45:53,629 --> 00:45:56,214
and found that it was just
an overwhelming experience,

745
00:45:56,215 --> 00:45:58,841
not to watch the models, mind you,
but to get to it.

746
00:45:58,842 --> 00:46:02,220
- We've been handling very nicely
the daily demand,

747
00:46:02,221 --> 00:46:04,306
uh, up until the Super Bowl ad,

748
00:46:04,848 --> 00:46:08,060
<i>which generated a surge of a million hits.</i>

749
00:46:16,777 --> 00:46:19,820
<i>I think that's probably
the most successful commercial,</i>

750
00:46:19,821 --> 00:46:21,197
<i>maybe in the history of the Super Bowl.</i>

751
00:46:21,198 --> 00:46:24,158
<i>I can't imagine that happening
with anyone else.</i>

752
00:46:24,159 --> 00:46:26,536
<i>I can't remember an incident ever where</i>

753
00:46:26,537 --> 00:46:30,958
a million people left their TVs
during the game to go do something else.

754
00:46:31,625 --> 00:46:33,751
It's all your friend's fault.

755
00:46:33,752 --> 00:46:36,629
<i>The brand really did,
sort of, beat fashion to the punch.</i>

756
00:46:36,630 --> 00:46:41,467
<i>Victoria's Secret... really understood</i>

757
00:46:41,468 --> 00:46:45,513
we're very hungry, as a culture,
for beauty and beau-beautiful people,

758
00:46:45,514 --> 00:46:48,141
and they just, sort of,
fed us what we all wanted.

759
00:46:49,309 --> 00:46:52,436
<i>And so, the beauty pageant of the 1950s</i>

760
00:46:52,437 --> 00:46:56,941
became the Victoria's Secret Show
of 1999... and on.

761
00:47:03,323 --> 00:47:05,283
<i>I don't really look at fashion shows.</i>

762
00:47:05,284 --> 00:47:07,034
Just, you know, they're modeling lingerie.

763
00:47:07,035 --> 00:47:09,246
That's why I was interested
in it as a fashion show.

764
00:47:10,205 --> 00:47:12,248
<i>Everyone tells a joke that</i>

765
00:47:12,249 --> 00:47:16,294
<i>the Victoria's Secret Fashion Show
crashed the web.</i>

766
00:47:16,295 --> 00:47:21,550
Uh, we only crashed our site,
and we got it up and running very quickly.

767
00:47:23,844 --> 00:47:26,471
<i>They used the crash to their advantage.</i>

768
00:47:27,139 --> 00:47:30,684
<i>It was nothing but a stunt.
It was a way to get headlines.</i>

769
00:47:31,185 --> 00:47:36,607
<i>This is a problem for any marketer
who, who depends upon the press.</i>

770
00:47:37,107 --> 00:47:39,025
You live by the press,
you die by the press.

771
00:47:39,026 --> 00:47:40,693
If you don't keep upping the ante,

772
00:47:40,694 --> 00:47:43,155
you're not going to get
the attention paid to you.

773
00:47:56,668 --> 00:47:59,212
<i>With the Angels, Victoria's Secret created</i>

774
00:47:59,213 --> 00:48:02,256
<i>a whole sexier, more playful narrative.</i>

775
00:48:02,257 --> 00:48:04,634
<i>I think people wanted
to see something sexy.</i>

776
00:48:04,635 --> 00:48:06,344
<i>And then all of a sudden,</i>

777
00:48:06,345 --> 00:48:09,180
it became, probably,
the number-one booking

778
00:48:09,181 --> 00:48:12,809
because you could start a career
by being a Victoria's Secret Angel.

779
00:48:15,604 --> 00:48:17,480
<i>One of the truisms of show business</i>

780
00:48:17,481 --> 00:48:19,607
is that corny can work.

781
00:48:19,608 --> 00:48:21,359
And the wings were corny.

782
00:48:21,360 --> 00:48:23,194
<i>And yet, the press loved it,</i>

783
00:48:23,195 --> 00:48:25,404
<i>the audience at the shows loved it,</i>

784
00:48:25,405 --> 00:48:27,824
<i>and they worked like crazy.</i>

785
00:48:28,617 --> 00:48:31,160
And not only that,
it caught the models' attention

786
00:48:31,161 --> 00:48:35,999
because they competed like mad
to wear those wings.

787
00:48:39,503 --> 00:48:43,214
- It would become a huge thing
every season about

788
00:48:43,215 --> 00:48:45,551
who would be chosen to wear these.

789
00:48:46,510 --> 00:48:49,638
<i>Or who would get one
of the few allotted wings.</i>

790
00:48:50,681 --> 00:48:55,309
- It's amazing for me to be part
of the Angels Across America.

791
00:48:55,310 --> 00:48:57,937
- Those wings were so heavy.

792
00:48:57,938 --> 00:49:01,315
I almost gave them to another girl
and then saw how good she looked in them.

793
00:49:01,316 --> 00:49:02,775
I was like, "No, no, no."

794
00:49:02,776 --> 00:49:04,569
<i>We're doing the fittings today.</i>

795
00:49:04,570 --> 00:49:06,863
The outfits have been in the works
for several months now.

796
00:49:06,864 --> 00:49:08,365
- Hi!

797
00:49:09,449 --> 00:49:13,871
- Giving a girl her first wings
is really a special experience.

798
00:49:14,580 --> 00:49:17,081
<i>Do you believe?</i>

799
00:49:17,082 --> 00:49:19,208
<i>I believe in miracles.</i>

800
00:49:19,209 --> 00:49:20,836
<i>I believe, I believe...</i>

801
00:49:24,006 --> 00:49:26,841
<i>The Angels with the wings</i>

802
00:49:26,842 --> 00:49:30,428
became a huge part
of the iconography of the show,

803
00:49:30,429 --> 00:49:34,516
<i>and that started
with a pretty basic concept.</i>

804
00:49:37,811 --> 00:49:40,646
<i>The powers-that-be at Victoria's Secret</i>

805
00:49:40,647 --> 00:49:42,064
<i>came to me for wings</i>

806
00:49:42,065 --> 00:49:46,445
<i>because I think that they all
wanted to create something big.</i>

807
00:49:46,820 --> 00:49:50,823
<i>At first, I made preliminary sketches,</i>

808
00:49:50,824 --> 00:49:55,411
and they also saw samples
of what the wings were that I had created

809
00:49:55,412 --> 00:49:57,497
<i>for</i> Angels in America.

810
00:49:59,374 --> 00:50:01,126
- Greetings, prophet.

811
00:50:01,627 --> 00:50:04,046
The great work begins.

812
00:50:10,552 --> 00:50:13,888
<i>We had a preliminary conversation</i>

813
00:50:13,889 --> 00:50:18,310
determining the looks
or the styles for each segment.

814
00:50:18,977 --> 00:50:22,271
<i>I showed them to Ed Razek,
and to the stylists,</i>

815
00:50:22,272 --> 00:50:25,399
<i>and, and ultimately,
the models would see them as well.</i>

816
00:50:25,400 --> 00:50:30,780
<i>Heidi always wanted the biggest wings
in the history of the show,</i>

817
00:50:30,781 --> 00:50:33,283
<i>and we gave them to her,</i>

818
00:50:34,159 --> 00:50:37,162
<i>ones that were 10-feet, 12-feet tall.</i>

819
00:50:37,788 --> 00:50:43,418
I think, ultimately, I was lucky
to be entrusted with this.

820
00:50:44,253 --> 00:50:47,464
But, uh, well, I mean it was 10 years.

821
00:51:14,783 --> 00:51:20,079
<i>I was influenced by
movies, arts... musicals</i>

822
00:51:20,080 --> 00:51:23,876
<i>from the '20s and the '30s,
Busby Berkeley,</i>

823
00:51:25,502 --> 00:51:28,714
<i>Picasso, Seurat, Chagall.</i>

824
00:51:29,631 --> 00:51:32,425
But after a while,
the audience doesn't necessarily

825
00:51:32,426 --> 00:51:34,135
want to keep seeing the same thing.

826
00:51:34,136 --> 00:51:35,303
Coming!

827
00:51:38,557 --> 00:51:40,308
- Take it off, take it off.
- Take it off.

828
00:51:40,309 --> 00:51:42,351
- Go, go, go, go, go!

829
00:51:42,352 --> 00:51:44,771
- Alessandra!
- Alessandra!

830
00:51:46,982 --> 00:51:47,983
- Let's go.

831
00:51:48,734 --> 00:51:50,359
<i>Girls, we need more energy</i>

832
00:51:50,360 --> 00:51:52,570
and more smiles than that!

833
00:51:52,571 --> 00:51:55,281
- The hat's falling down, guys.
The hat is falling down.

834
00:51:55,282 --> 00:51:57,283
No, no, no, she's gotta put it back on.

835
00:51:57,284 --> 00:51:59,118
Stop by 2:15, the breakdown.

836
00:52:01,288 --> 00:52:05,124
<i>Backstage, they did
so many adjustments beforehand.</i>

837
00:52:05,125 --> 00:52:06,626
<i>They... The outfits were ready to go.</i>

838
00:52:06,627 --> 00:52:11,172
I think they faked adjustments
on camera for the, uh, for the show.

839
00:52:11,173 --> 00:52:12,965
Like, they, they made it seem like

840
00:52:12,966 --> 00:52:15,510
it was more hectic backstage
than it actually was.

841
00:52:15,511 --> 00:52:18,513
- Standing by with Behati.
- Dangerous music with video.

842
00:52:18,514 --> 00:52:19,431
- Okay!

843
00:52:19,432 --> 00:52:22,725
In three, two, one. Go!

844
00:52:22,726 --> 00:52:23,727
Go!

845
00:52:25,646 --> 00:52:27,647
<i>I thought it was fun to be part of it,</i>

846
00:52:27,648 --> 00:52:30,024
<i>but I... feel like I was playing a game,</i>

847
00:52:30,025 --> 00:52:33,736
or something that wasn't
really... real at all,

848
00:52:33,737 --> 00:52:35,989
and wasn't very inspirational.

849
00:52:38,867 --> 00:52:42,578
- We need Candice.
- Three, two, one...

850
00:53:05,853 --> 00:53:09,438
<i>The fact that the show
made millions of people happy</i>

851
00:53:09,439 --> 00:53:12,651
<i>and tune in is a phenomenon.</i>

852
00:53:14,236 --> 00:53:19,031
And there's another side of that, too,
which is that, you know, there were people

853
00:53:19,032 --> 00:53:21,117
that were kinda tortured by it, too,

854
00:53:21,118 --> 00:53:24,412
by, you know, just
the desire to participate

855
00:53:24,413 --> 00:53:27,832
and the willingness to... submit

856
00:53:27,833 --> 00:53:30,251
to whatever it took
to, like, be a part of it.

857
00:53:34,673 --> 00:53:37,925
<i>Sometime in the spring or summer of '93,</i>

858
00:53:37,926 --> 00:53:42,054
<i>an executive came into
my office quite upset.</i>

859
00:53:42,055 --> 00:53:44,307
<i>She said she had been informed</i>

860
00:53:44,308 --> 00:53:48,979
<i>that a man was in New York
portraying himself</i>

861
00:53:49,646 --> 00:53:54,568
as a recruiter
for Victoria's Secret catalog models.

862
00:53:55,903 --> 00:53:58,906
And I ask her if she knew his name,

863
00:53:59,656 --> 00:54:02,075
and she said, "Jeffrey Epstein."

864
00:54:03,410 --> 00:54:07,414
It was like, "Oh boy, this is trouble."

865
00:54:10,000 --> 00:54:16,006
So, I asked this executive
to call Les directly

866
00:54:16,465 --> 00:54:18,926
and tell him what was happening.

867
00:54:19,301 --> 00:54:23,804
She did... and Les told her

868
00:54:23,805 --> 00:54:26,225
<i>he would put a stop to it.</i>

869
00:54:28,685 --> 00:54:33,356
<i>The point being
that inappropriate behavior</i>

870
00:54:33,357 --> 00:54:35,358
was reported to Les

871
00:54:35,359 --> 00:54:38,987
sometime in '93.

872
00:54:39,905 --> 00:54:45,409
- In 1997,
I filed a sexual battery report

873
00:54:45,410 --> 00:54:47,037
on Jeffrey Epstein.

874
00:54:49,081 --> 00:54:51,123
<i>He worked for Victoria's Secret.</i>

875
00:54:51,124 --> 00:54:53,251
That's what he told me.

