1
00:00:01,770 --> 00:00:05,330
The next 12 weeks will be the toughest
of your life.

2
00:00:05,750 --> 00:00:08,970
Lord Sugar is on the hunt for the next
big thing.

3
00:00:09,210 --> 00:00:11,570
This is an opportunity of a lifetime.

4
00:00:13,030 --> 00:00:16,470
Battling for his backing, some have
written righty prospects.

5
00:00:17,270 --> 00:00:18,270
Come on, boys.

6
00:00:18,450 --> 00:00:20,990
Get up. Your life depends on it.

7
00:00:21,210 --> 00:00:22,058
And then hit him.

8
00:00:22,060 --> 00:00:24,100
It's a deal worth fighting for.

9
00:00:24,400 --> 00:00:25,860
I can sense a bit of friction.
Absolutely.

10
00:00:26,140 --> 00:00:27,160
Daniel, is that on you? No.

11
00:00:27,540 --> 00:00:29,260
I'm talking about you.

12
00:00:29,520 --> 00:00:30,900
20 candidates.

13
00:00:31,200 --> 00:00:35,940
Never been kicked in the balls by a
goat, to be honest with you. 12 tough

14
00:00:36,320 --> 00:00:39,260
This is a complete and utter joke.

15
00:00:39,660 --> 00:00:43,000
Just jump straight in. One life
-changing opportunity.

16
00:00:43,680 --> 00:00:48,360
You're fired. You're fired. You've
completely messed it up. You're fired.

17
00:00:56,540 --> 00:01:01,580
Previously on The Apprentice... I'm
giving one team chicken and the other

18
00:01:01,920 --> 00:01:03,160
Guys, I'm getting stressed, man.

19
00:01:03,420 --> 00:01:05,480
Team Egg cracked under pressure.

20
00:01:05,740 --> 00:01:08,240
If we don't make any money, this is a
profit house, we will lose.

21
00:01:08,500 --> 00:01:12,080
And on Team Chicken... Can I interest
you in a chicken and mushroom pie?

22
00:01:12,360 --> 00:01:14,180
Dan's approach ruffled feathers.

23
00:01:14,640 --> 00:01:16,280
I think we're struggling to ship the
pies.

24
00:01:16,480 --> 00:01:17,980
Do you want to revise your tactic?

25
00:01:18,260 --> 00:01:23,000
I think we just hold the price. In the
boardroom... Your pies ended up making a

26
00:01:23,000 --> 00:01:24,000
decent crust.

27
00:01:24,320 --> 00:01:27,300
Vindication for Dan... Good job, buddy.
Good on you.

28
00:01:27,500 --> 00:01:31,020
..meant it was Tanmay... What the hell
was you doing?

29
00:01:31,240 --> 00:01:33,380
..who got plucked. You're fired.

30
00:01:40,620 --> 00:01:41,620
8pm.

31
00:01:42,220 --> 00:01:46,160
I don't feel like you got a chance to be
a PM because people are continuously

32
00:01:46,160 --> 00:01:47,680
talking for you. Yeah.

33
00:01:48,220 --> 00:01:51,740
Do you know what? I think there were
clearly some gaps in Dan's project

34
00:01:51,740 --> 00:01:52,619
management and leadership.

35
00:01:52,620 --> 00:01:54,320
I was just trying to highlight them and
point them out.

36
00:01:54,720 --> 00:01:58,740
I think Connor has been speaking for a
lot of people in here. I think he

37
00:01:58,740 --> 00:02:00,300
potentially could be going up for PM.

38
00:02:02,140 --> 00:02:03,140
I'll get out.

39
00:02:03,300 --> 00:02:04,300
Hello?

40
00:02:12,240 --> 00:02:14,020
Hi, this is Big Z.

41
00:02:14,520 --> 00:02:17,000
Your presence is required for your next
task.

42
00:02:17,500 --> 00:02:21,340
At the Crossnest Pumping Station, Lord
Sugar will meet you there at 8am.

43
00:02:21,800 --> 00:02:22,920
Oh my god.

44
00:02:23,280 --> 00:02:24,280
It's Big Zoo.

45
00:02:25,180 --> 00:02:26,180
What's going on?

46
00:02:26,600 --> 00:02:31,380
Big Zoo just called to tell us to meet
him at the Crossnest Pumping Station at

47
00:02:31,380 --> 00:02:32,400
8am tomorrow.

48
00:02:33,040 --> 00:02:34,440
Guys, Big Zoo!

49
00:02:35,840 --> 00:02:38,560
He's a rapper and entertainer, he has a
Big Zoo show.

50
00:02:38,960 --> 00:02:43,380
Big Zoo's big, bruv! I think it's an
advertising task for his new song or

51
00:02:43,380 --> 00:02:44,380
something.

52
00:02:44,800 --> 00:02:45,800
Big Zoo!

53
00:02:46,090 --> 00:02:47,550
I mean, I haven't got a clue who he is.

54
00:02:52,610 --> 00:02:57,010
In South East London, Crossnest Pumping
Station.

55
00:02:57,990 --> 00:03:02,250
A Victorian engineering marvel with a
practical part.

56
00:03:17,130 --> 00:03:23,090
Good morning. Good morning. This place
was designed by Joseph

57
00:03:23,090 --> 00:03:29,510
Bazalgette, a Victorian engineer that
introduced the city's first sewerage

58
00:03:29,510 --> 00:03:34,350
network, transforming the health of
Londoners who had been drinking

59
00:03:34,350 --> 00:03:36,450
water for decades.

60
00:03:37,010 --> 00:03:43,110
So for your next task, I want you to
create a campaign for a new bottled

61
00:03:43,550 --> 00:03:50,180
You'll build a brand, shoot a TV ad, and
showcase your product live on

62
00:03:50,180 --> 00:03:51,420
social media.

63
00:03:52,300 --> 00:03:55,300
Now, I need to even the teams up.

64
00:03:55,600 --> 00:04:00,460
Harry, where are you? Please move over
to Team Eclipse.

65
00:04:02,700 --> 00:04:07,240
Now, you've had a few weeks to get to
know each other, so I'd like you to

66
00:04:07,240 --> 00:04:09,360
your project managers right now.

67
00:04:11,220 --> 00:04:15,420
TV, social media, pitching, confident
with them, but I need help with the

68
00:04:15,420 --> 00:04:16,299
branding and design.

69
00:04:16,300 --> 00:04:20,060
I don't have a water bottle idea, but
I'm happy to bring it to life. You

70
00:04:20,060 --> 00:04:21,140
put yourself forward, Connor.

71
00:04:23,180 --> 00:04:25,040
Does anyone want to actually be a
project manager?

72
00:04:25,280 --> 00:04:26,780
I do.

73
00:04:27,240 --> 00:04:28,240
Campaigns, full promotion.

74
00:04:28,440 --> 00:04:32,280
I feel like I can help you, but I don't
do the social media bit.

75
00:04:32,500 --> 00:04:35,560
Have you decided?

76
00:04:35,940 --> 00:04:37,360
Yes, we'll try that. OK.

77
00:04:37,830 --> 00:04:40,690
Team Alpha, who's your project manager
going to be?

78
00:04:41,270 --> 00:04:42,650
I put myself forward, Lord Sugar.

79
00:04:42,890 --> 00:04:45,790
Right. Given his experience in social
media, it makes sense.

80
00:04:46,210 --> 00:04:48,310
Team Eclipse, same question.

81
00:04:48,850 --> 00:04:50,990
Karishma. Right. Why?

82
00:04:51,710 --> 00:04:55,770
So I'm a social media consultant and
I've been present on social media for

83
00:04:55,770 --> 00:04:58,210
last seven years working as an
influencer and content creator.

84
00:04:58,730 --> 00:05:03,690
Okay. Now, this is all about creating a
bold brand.

85
00:05:04,390 --> 00:05:08,430
Somebody who has achieved that is this
gentleman here.

86
00:05:09,870 --> 00:05:11,390
Welcome, Big Zoo.

87
00:05:12,550 --> 00:05:13,550
Well done.

88
00:05:14,610 --> 00:05:16,090
How you guys doing? I'm Big Zoo.

89
00:05:16,310 --> 00:05:18,610
You may know me as a rapper, TV chef.

90
00:05:18,930 --> 00:05:22,210
But what some of you don't know is I
started a canned water brand two years

91
00:05:22,210 --> 00:05:26,730
called Drip. We changed the game. One
thing we did is prove that water isn't

92
00:05:26,730 --> 00:05:31,970
boring. Thank you very much for that.
You'll be pitching your campaign to this

93
00:05:31,970 --> 00:05:32,970
gentleman here.

94
00:05:33,440 --> 00:05:35,140
and a panel of experts.

95
00:05:35,700 --> 00:05:41,540
But ultimately, I will decide whose
advertising campaign is the best.

96
00:05:42,060 --> 00:05:43,060
Everything clear?

97
00:05:44,440 --> 00:05:47,980
I'll see you in the ballroom in a couple
of days' time. Off you go.

98
00:05:50,840 --> 00:05:56,760
Today, to tap into the bottled water
market by building new brand and

99
00:05:56,760 --> 00:06:01,280
campaigns. I'm really grateful for the
opportunity to be your PM today, guys.

100
00:06:01,520 --> 00:06:02,620
Thursday for a win.

101
00:06:03,150 --> 00:06:06,250
I would really like to create a drink
for people who are passionate about

102
00:06:06,250 --> 00:06:08,690
sports. Content creator, Karishma.

103
00:06:09,770 --> 00:06:13,950
I'm someone who's newly into fitness.
Looking after myself, going to the gym

104
00:06:13,950 --> 00:06:17,290
keeping myself hydrated only recently
became a priority for me. I think we can

105
00:06:17,290 --> 00:06:20,530
motivate people to actually get into the
gym through this campaign.

106
00:06:20,910 --> 00:06:21,729
Which is a big one.

107
00:06:21,730 --> 00:06:25,530
You're changing lives, but with water.
You know, it is a very simple product,

108
00:06:25,570 --> 00:06:29,390
but if we can actually put the metaphor
of transforming one's lifestyle, it's

109
00:06:29,390 --> 00:06:30,390
powerful.

110
00:06:31,090 --> 00:06:32,890
This is what I do every single day.

111
00:06:33,290 --> 00:06:36,970
Brands give me an idea, I turn it into
real life and then I make the millions.

112
00:06:37,230 --> 00:06:40,610
So that is exactly what I do day to day
and that is exactly what I get to do

113
00:06:40,610 --> 00:06:41,569
today.

114
00:06:41,570 --> 00:06:44,570
Well everyone, thank you so much for
selecting me as PM.

115
00:06:45,230 --> 00:06:46,670
Setting out his strategy.

116
00:06:47,050 --> 00:06:50,030
I'm definitely going to be listening to
the team and ultimately collectively

117
00:06:50,030 --> 00:06:51,310
making a decision together.

118
00:06:51,590 --> 00:06:52,590
Absolutely.

119
00:06:52,870 --> 00:06:55,190
First time project manager, Connor.

120
00:06:56,450 --> 00:07:00,030
First things first is to choose our
target market. Does anyone have any

121
00:07:00,030 --> 00:07:04,270
ideas? I think the commuter area, I
definitely don't drink enough water, so

122
00:07:04,270 --> 00:07:06,650
could that be an area that we actually
target?

123
00:07:06,910 --> 00:07:09,790
So I was thinking sports, if I'm being
completely honest. I think sports in

124
00:07:09,790 --> 00:07:11,970
general has rapidly grown.

125
00:07:12,190 --> 00:07:15,070
But it would be really easy to promote
it to commuters. Yeah.

126
00:07:15,570 --> 00:07:18,970
Everyone is getting into sports now, so
it's probably good to maybe go down that

127
00:07:18,970 --> 00:07:19,849
route. Yeah.

128
00:07:19,850 --> 00:07:23,450
Roxy, what do you think? I feel like I'm
drifting towards the commuting side.

129
00:07:23,670 --> 00:07:25,890
OK. Does anyone feel extra strongly?

130
00:07:29,310 --> 00:07:31,410
Do we want to take a vote? Is that the
quickest way to solve it?

131
00:07:33,010 --> 00:07:36,450
This is the first time Conor has been
project manager, and in the past he has

132
00:07:36,450 --> 00:07:40,790
controlled the team from the back seat.
But now he actually has the opportunity

133
00:07:40,790 --> 00:07:44,330
to control things. He's putting
everything to the vote. I mean, that's

134
00:07:44,330 --> 00:07:47,770
and good, but at some point as project
manager, you've got to make a decision.

135
00:07:48,170 --> 00:07:49,170
So for commuters?

136
00:07:51,010 --> 00:07:54,430
Okay, so collectively I think we're
going to go with commuters. All happy?

137
00:07:54,690 --> 00:07:55,690
Brilliant. Perfect.

138
00:07:57,080 --> 00:07:59,420
Next job for project manager Karishma.

139
00:07:59,700 --> 00:08:02,000
So who here feels confident with social
media marketing?

140
00:08:02,440 --> 00:08:03,840
Decide who does what.

141
00:08:04,240 --> 00:08:05,780
I do, that's what I do in my day to day.

142
00:08:06,020 --> 00:08:07,060
Would you like to be my sub -team
leader?

143
00:08:07,300 --> 00:08:08,300
I would love to.

144
00:08:08,540 --> 00:08:12,720
Just on that, just with me having a
marketing agency as well, I do a lot of

145
00:08:12,720 --> 00:08:16,900
adverts. I'd feel comfortable being able
to lead the TV advert team.

146
00:08:17,860 --> 00:08:22,640
I will be taking care of the TV
advertisement and with me, Lauren,

147
00:08:22,780 --> 00:08:24,340
Megan, branding team.

148
00:08:24,780 --> 00:08:29,640
will be Kherington, our social media
expert, Harry, Priyesh and Andrea.

149
00:08:29,940 --> 00:08:35,340
I want it to be eye -catching, bold
colours, nothing boring, nothing

150
00:08:36,380 --> 00:08:41,260
As a team, we voted for Krishma to be
the PM because of her social media

151
00:08:41,480 --> 00:08:44,540
and I'm actually quite shocked that she
didn't put herself on that side, so she

152
00:08:44,540 --> 00:08:47,640
could have just brought her social media
expertise through on that.

153
00:08:48,060 --> 00:08:49,120
I've got every confidence.

154
00:08:49,340 --> 00:08:51,220
Let's make something extraordinary,
guys.

155
00:08:52,580 --> 00:08:56,260
Roxanne, do you mind if I put you on the
branding team with Levi, Rajan and Dan?

156
00:08:56,440 --> 00:09:00,560
Yeah. Anyone on the branding team want
to put themselves forward for sub -PM?

157
00:09:00,720 --> 00:09:04,560
Has anyone had any experience in
branding? Has anyone created like a

158
00:09:04,560 --> 00:09:05,740
scratch? Both.

159
00:09:05,940 --> 00:09:09,780
So I've got experience in both areas.
Give Roxanne the reins? Give the boys in

160
00:09:09,780 --> 00:09:10,679
check. Yeah.

161
00:09:10,680 --> 00:09:13,940
Okay, perfect. I want it to be seen as
the water bottle that you carry around

162
00:09:13,940 --> 00:09:16,660
with you, almost like the replacements
of your phone. I trust you with this

163
00:09:16,660 --> 00:09:19,260
vision. I know it's a little bit loose,
but I trust you.

164
00:09:21,980 --> 00:09:22,980
10am.

165
00:09:23,660 --> 00:09:24,980
The teams divide.

166
00:09:25,900 --> 00:09:28,660
While half pour their efforts into ad
campaigns.

167
00:09:29,060 --> 00:09:32,520
The way I do ads is you're not selling a
product, you're selling a feeling. And

168
00:09:32,520 --> 00:09:33,880
people spend millions on a feeling.

169
00:09:34,260 --> 00:09:36,440
The rest will build their brands.

170
00:09:38,360 --> 00:09:41,040
Connor was a bit vague, I'm not going to
lie.

171
00:09:41,280 --> 00:09:44,380
He said something to replace the phone
in your hand with.

172
00:09:45,470 --> 00:09:49,410
ambiguous kind of like description from
pm but i think you know we've got the

173
00:09:49,410 --> 00:09:56,170
right person in the seat today will do
fantastic southeast london based for

174
00:09:56,170 --> 00:10:02,670
teams leading design agency 10 days
hello get off the end top

175
00:10:02,670 --> 00:10:07,450
of the to -do list i think the best one
might be thrive nail down a name with

176
00:10:07,450 --> 00:10:11,870
the word thrive i can imagine going to
the gym it's bright brandon colorful

177
00:10:11,870 --> 00:10:12,870
poppy

178
00:10:13,560 --> 00:10:14,920
Also brainstorming brand names.

179
00:10:15,140 --> 00:10:18,240
I thought maybe calling it North because
people always say the water from the

180
00:10:18,240 --> 00:10:19,179
North is better.

181
00:10:19,180 --> 00:10:20,180
The other team.

182
00:10:21,060 --> 00:10:22,520
Yeah, I like that idea.

183
00:10:22,740 --> 00:10:24,660
What about like North H2O?

184
00:10:24,980 --> 00:10:27,100
Yes. It tastes better from the North.

185
00:10:27,340 --> 00:10:30,800
It's an okay name, but I'm just worried
the people who don't get it, they're

186
00:10:30,800 --> 00:10:32,500
going to be like, well, I don't get it.

187
00:10:32,760 --> 00:10:36,360
I think we could definitely make it
work. We can just make it fun and

188
00:10:36,760 --> 00:10:37,920
Do you know what I think would be good?

189
00:10:38,700 --> 00:10:41,360
North H2O supporting you to reach your
peak.

190
00:10:41,760 --> 00:10:42,960
Yeah, I love that.

191
00:10:43,180 --> 00:10:44,880
But you're dividing demographics.

192
00:10:45,080 --> 00:10:48,140
I'm just worried about the connotations
of the north and south divide.

193
00:10:48,480 --> 00:10:52,580
But then maybe in the logo we can do
some mountains as well. You know, we are

194
00:10:52,580 --> 00:10:54,440
supporting everybody to reach their
peak.

195
00:10:54,760 --> 00:10:56,600
I think it's tricky. I think it's a bit
of a risk.

196
00:10:57,740 --> 00:11:02,380
Dan came up with this idea of north
water because water tastes better up

197
00:11:02,580 --> 00:11:06,860
But actually they've shied away from the
whole original concept and it's now

198
00:11:06,860 --> 00:11:08,480
about mountains and peaks.

199
00:11:08,960 --> 00:11:13,580
Well, if you only half go down that
message, nobody will get it. You either

200
00:11:13,580 --> 00:11:15,740
to fully embrace it or drop it
completely.

201
00:11:16,520 --> 00:11:20,780
I think it does look clean. I like the
look of the peat.

202
00:11:21,440 --> 00:11:22,440
Yeah.

203
00:11:24,980 --> 00:11:27,420
Across town.

204
00:11:27,840 --> 00:11:29,900
Everyone's on their phone. They're glued
to it.

205
00:11:30,100 --> 00:11:33,560
While Pasha pitches an advert aimed at
parched commuters.

206
00:11:33,840 --> 00:11:37,280
And there's almost like this angel
that's got this bottle.

207
00:11:37,850 --> 00:11:41,570
Everyone stops, everyone stares, and
it's like a game.

208
00:11:42,170 --> 00:11:47,110
Yeah. On Karishma's team... I think the
TV advert would be like boxing rings.

209
00:11:47,170 --> 00:11:50,370
Someone gets knocked down, they have a
sip of the water and they come back up.

210
00:11:50,610 --> 00:11:53,350
Estate agent Kieran plans a knockout
campaign.

211
00:11:53,850 --> 00:11:57,570
I love that so much because I want
people to feel defeated and then we pick

212
00:11:57,570 --> 00:12:01,670
up. So location -wise, I don't want to
do gym. You don't want to do gym? No,

213
00:12:01,770 --> 00:12:06,930
it's too obvious. I want to go to this,
like, enchanted -looking place.

214
00:12:07,290 --> 00:12:08,990
How do you want to do, like, the box and
stuff?

215
00:12:09,270 --> 00:12:10,810
We don't have to be that literal.

216
00:12:11,170 --> 00:12:13,890
I'm thinking, like, he's getting knocked
out. He's not getting knocked out by a

217
00:12:13,890 --> 00:12:17,390
fist. He's getting knocked out by the
camera. We see you hit the floor. Bam.

218
00:12:17,770 --> 00:12:20,670
Yeah? I want somewhere with really
exciting lighting.

219
00:12:20,950 --> 00:12:25,150
He drinks this water, and we have, like,
a close -up shot of his eyes just,

220
00:12:25,170 --> 00:12:26,210
like, powering up.

221
00:12:26,430 --> 00:12:28,450
Like, he is one up. Like that and go.

222
00:12:28,970 --> 00:12:31,970
Yeah, literally, just like, we want it
to be performance -enhancing water.

223
00:12:32,210 --> 00:12:33,790
I promise you guys I'll bring it to
life.

224
00:12:34,510 --> 00:12:40,030
I can see it. I can just see what I want
to do. So, like, other opinions, thank

225
00:12:40,030 --> 00:12:41,950
you for sharing, but I know what I'm
doing.

226
00:12:42,210 --> 00:12:46,570
And if you want to save a prop, boxers
don't normally wear T -shirts. I'm happy

227
00:12:46,570 --> 00:12:48,130
not to wear a T -shirt. Yeah, I bet
you're not.

228
00:12:51,610 --> 00:12:52,610
Lunchtime.

229
00:12:53,230 --> 00:12:55,110
For Connor's team... Hey, Roxanne.

230
00:12:55,350 --> 00:12:56,790
..a chance to check in.

231
00:12:57,410 --> 00:13:00,650
So the logo is North H2O.

232
00:13:01,340 --> 00:13:04,800
Our tagline is supporting you to reach
your peak.

233
00:13:05,720 --> 00:13:08,960
We've got a few lines representing,
like, mountain peak.

234
00:13:09,620 --> 00:13:12,520
So the mountains are actually showing
that they're going to be reaching the

235
00:13:12,520 --> 00:13:15,780
peak, drinking this water. Levi, Levi,
sorry for interrupting. It's just

236
00:13:15,780 --> 00:13:18,300
mountains are extremely jarring to
commuters.

237
00:13:18,620 --> 00:13:22,080
Commuters, you're thinking public
transport. You're thinking tubes, bikes.

238
00:13:23,070 --> 00:13:28,250
I think it would make more sense once
you see the logo, but also if you're

239
00:13:28,390 --> 00:13:29,870
you're finding yourself.

240
00:13:30,190 --> 00:13:32,830
The only problem with that is you're not
going to be lost on your commute, and

241
00:13:32,830 --> 00:13:34,270
if you're lost on your commute, you're
probably unemployed.

242
00:13:34,810 --> 00:13:38,630
We luckily have a very adaptable and
agile team over here. So we'll make it

243
00:13:38,630 --> 00:13:43,370
work, but I do think it is quite the
challenge to make north and the

244
00:13:43,370 --> 00:13:46,010
range kind of fit, especially when we're
going on a commute.

245
00:13:51,579 --> 00:13:53,980
Location for Karishma's boxing -themed
ad.

246
00:13:54,320 --> 00:13:56,020
Oh, my God.

247
00:13:56,740 --> 00:13:58,680
An immersive cocktail bar.

248
00:13:59,040 --> 00:14:01,200
Oh, my God, it is Avatar, literally,
wow.

249
00:14:01,940 --> 00:14:03,280
Aiming to take the lead.

250
00:14:03,480 --> 00:14:05,100
We've got director, Megan.

251
00:14:05,460 --> 00:14:06,980
Marketing expert, Megan.

252
00:14:08,080 --> 00:14:12,060
Do you know when you can walk backwards,
but you zoom in? I forgot what that's

253
00:14:12,060 --> 00:14:13,059
called, I did it in media.

254
00:14:13,060 --> 00:14:18,440
But can we try that? Yeah, yeah, yeah,
we can, yeah. Three, two, one, go.

255
00:14:19,210 --> 00:14:19,969
That's nice.

256
00:14:19,970 --> 00:14:22,370
OK, here when I want some movement, look
tough and rough.

257
00:14:22,570 --> 00:14:24,790
You're not having a good time here.
You're scared that you're about to get

258
00:14:24,790 --> 00:14:27,910
up. Cool, and stop there. And then can
we have a close -up shot?

259
00:14:28,170 --> 00:14:30,550
Hang on, are we doing the punch with the
camera? Not just yet, not just yet.

260
00:14:30,570 --> 00:14:32,710
Right now we're just recording that he's
scared.

261
00:14:34,630 --> 00:14:38,170
I'm a bit confused why Krishna did
appoint me to be the director of the ad

262
00:14:38,170 --> 00:14:39,730
if she was just going to lead it
herself.

263
00:14:40,210 --> 00:14:44,330
I actually did media studies for A
-levels, so I'm actually quite clued up

264
00:14:44,330 --> 00:14:45,670
doing different camera positions.

265
00:14:46,170 --> 00:14:48,150
She's just taking on the whole load by
herself.

266
00:14:48,590 --> 00:14:50,950
All right, three, two, one, action.

267
00:14:52,870 --> 00:14:53,870
And then hit him.

268
00:14:54,370 --> 00:14:56,330
Nice, nice, nice. It looks like you're
dying.

269
00:14:56,550 --> 00:14:58,450
All right, Lawrence, come in with the
towel and the water.

270
00:14:58,950 --> 00:14:59,950
Open your mouth, Kieran.

271
00:15:00,110 --> 00:15:02,810
Nice, nice, nice, nice, nice. OK, I
think he's drowning.

272
00:15:06,650 --> 00:15:10,550
Across town, backdrop for North H2O.

273
00:15:10,790 --> 00:15:13,690
It's about three commuters on their
journey to work.

274
00:15:13,970 --> 00:15:15,610
A boat on the River Thames.

275
00:15:15,990 --> 00:15:17,670
The angelic Rathna comes in.

276
00:15:17,960 --> 00:15:22,920
Drinking North H2O. At the helm. Pasha,
you're going to help me with directing.

277
00:15:23,120 --> 00:15:24,120
To captain.

278
00:15:25,260 --> 00:15:27,080
And cue Rathna.

279
00:15:29,380 --> 00:15:31,300
Which direction is this boat heading?

280
00:15:31,700 --> 00:15:33,300
North. And cut.

281
00:15:33,520 --> 00:15:35,280
Rathna, you're going to go up and...
Sorry, can I just interject?

282
00:15:35,480 --> 00:15:39,320
Do you not think it's better to do the
other wrangle from the view of Vanessa?

283
00:15:39,940 --> 00:15:42,680
So what I was going to do is... Oh,
you're doing it twice. Just repeating

284
00:15:42,680 --> 00:15:43,680
the same one we did.

285
00:15:43,840 --> 00:15:46,920
I think you are just going straight onto
the boat, because otherwise that's just

286
00:15:46,920 --> 00:15:47,919
going to be too long.

287
00:15:47,920 --> 00:15:49,820
Yeah, but that's where you chop the
chains at the edit tomorrow.

288
00:15:50,380 --> 00:15:53,600
Do you guys want to walk on? And I'll
ask, if you don't mind, just recording

289
00:15:53,600 --> 00:15:55,040
from this as they pop in over the boat.

290
00:15:57,180 --> 00:15:59,100
Yeah, perfect. That can cut there.

291
00:15:59,960 --> 00:16:00,960
Okay, and cut.

292
00:16:01,380 --> 00:16:02,380
Brilliant.

293
00:16:03,440 --> 00:16:06,700
I think it is great to have Pasha there.
At some point we were being a little

294
00:16:06,700 --> 00:16:10,100
bit pedantic. I do think you can go back
and forth all day things. How is it

295
00:16:10,100 --> 00:16:11,500
recorded like this? How is it recorded
like that?

296
00:16:11,780 --> 00:16:13,180
In a creative process like this.

297
00:16:13,450 --> 00:16:16,550
You do have to make those decisions. So
if you could maybe record from here.

298
00:16:17,010 --> 00:16:17,989
What are you doing now?

299
00:16:17,990 --> 00:16:19,790
Well, it's just Rafa drinking the water
again.

300
00:16:20,070 --> 00:16:21,070
But we've already got that.

301
00:16:23,150 --> 00:16:24,230
On the other team.

302
00:16:24,510 --> 00:16:28,070
I was thinking aluminium ball because
it's recyclable. Yeah. It's got the cap.

303
00:16:28,210 --> 00:16:29,330
Vessel in the can.

304
00:16:29,610 --> 00:16:33,590
But are we all happy to go with that
one? Yeah. Next, a bold brand for their

305
00:16:33,590 --> 00:16:37,810
bottle. So the colour we need to decide
is the main aluminium bottle now, I

306
00:16:37,810 --> 00:16:40,130
think. I was thinking not primarily blue
because it's boring.

307
00:16:40,960 --> 00:16:42,260
What about more orangey?

308
00:16:42,640 --> 00:16:45,280
I do like purple as well.

309
00:16:46,300 --> 00:16:48,320
Don't love that one. I was thinking like
yellow.

310
00:16:48,580 --> 00:16:53,760
Yeah, a very light pastel yellow. I like
that. I like that. I think it needs to

311
00:16:53,760 --> 00:16:54,459
stand out.

312
00:16:54,460 --> 00:16:58,600
I was thinking about incorporating just
a really bold tap with the drip hanging

313
00:16:58,600 --> 00:17:02,360
out. If I see a tap on a bottle of
water, I think you'll give me tap water.

314
00:17:02,640 --> 00:17:03,640
Why am I paying for this?

315
00:17:03,980 --> 00:17:06,079
Well, no, it's not tap water because
it's in a bottle.

316
00:17:07,589 --> 00:17:11,510
The team are not listening to me.
Sometimes I do have some great ideas and

317
00:17:11,510 --> 00:17:15,430
done marketing on my business and it
says what it does on the tin, thrive.

318
00:17:15,670 --> 00:17:20,329
Yeah, it's a brilliant word, but unless
we introduce something that says it's a

319
00:17:20,329 --> 00:17:22,569
bottle of water, it's not a good
branding.

320
00:17:23,150 --> 00:17:24,869
I just hope it's good. I'm worried.

321
00:17:25,829 --> 00:17:29,170
It's very out there, but Karishma wanted
something bold and it's all matching

322
00:17:29,170 --> 00:17:30,009
the colours.

323
00:17:30,010 --> 00:17:31,010
Yeah.

324
00:17:33,520 --> 00:17:36,680
7pm. Do we need a picture or something
on the back page? Oh, hang on a minute.

325
00:17:36,680 --> 00:17:37,679
think a compass.

326
00:17:37,680 --> 00:17:38,720
Yeah, it's perfect.

327
00:17:39,140 --> 00:17:41,040
For both teams... Apricot, bam!

328
00:17:41,540 --> 00:17:44,640
Guy, time, really quick. One more time,
just one more time.

329
00:17:44,980 --> 00:17:45,980
Finishing touches.

330
00:17:46,300 --> 00:17:47,680
North, H2O.

331
00:17:48,240 --> 00:17:49,340
Bravo, Dad. Well done.

332
00:17:49,680 --> 00:17:52,780
Tomorrow, pitch campaigns that make us
flash.

333
00:17:58,000 --> 00:17:59,000
7am.

334
00:18:00,860 --> 00:18:01,860
How did everyone sleep?

335
00:18:02,040 --> 00:18:03,920
Not enough, but tough as a calf.

336
00:18:04,920 --> 00:18:07,000
For Karishma... Let's have a look.

337
00:18:07,200 --> 00:18:08,200
Don't get a drumroll going.

338
00:18:08,720 --> 00:18:11,820
The big reveal of her bottled water.

339
00:18:18,400 --> 00:18:19,780
I'm not going to lie, it's giving milk.

340
00:18:20,460 --> 00:18:22,380
It's giving milkshake a little bit.

341
00:18:23,620 --> 00:18:26,440
You know when you see this colour, you
think banana milkshake, you think a

342
00:18:26,440 --> 00:18:27,440
little bit like a milky product.

343
00:18:28,420 --> 00:18:32,840
It reminds me of... In primary school
when you had to do IT and you did that

344
00:18:32,840 --> 00:18:33,840
font with the gradient.

345
00:18:34,420 --> 00:18:35,880
If I'm being completely honest.

346
00:18:36,500 --> 00:18:37,960
I think it's a little bit basic.

347
00:18:38,500 --> 00:18:41,000
That's not bold.

348
00:18:43,580 --> 00:18:46,480
The sub team have missed the mark
slightly and I think we're going to be

349
00:18:46,480 --> 00:18:50,760
overcompensating when we're trying to
pitch it as water because it doesn't

350
00:18:50,760 --> 00:18:51,760
like water at the moment.

351
00:18:51,880 --> 00:18:55,920
You just have to say that we are making
a new innovative product. There's

352
00:18:55,920 --> 00:18:57,500
nothing like this on the market at the
moment.

353
00:18:57,760 --> 00:19:00,240
Honestly, guys, it's going to come
across as a dairy product.

354
00:19:03,660 --> 00:19:05,740
Across the hall... I'm excited.

355
00:19:06,320 --> 00:19:09,660
..on Team North... Love it!

356
00:19:10,820 --> 00:19:12,160
..things go south.

357
00:19:13,100 --> 00:19:17,300
I thought we had quite a clear vision of
what we wanted, kind of like a mobile

358
00:19:17,300 --> 00:19:21,100
phone replacement, that cool water
vessel that you really want to have and

359
00:19:21,100 --> 00:19:22,100
and hold.

360
00:19:22,120 --> 00:19:25,860
My biggest concern is the compass.

361
00:19:26,600 --> 00:19:30,180
The compass is extremely jarring for
commuting. So one of the reasons why I

362
00:19:30,180 --> 00:19:33,620
wanted to put the compass on is because
it's almost like, you know, whilst

363
00:19:33,620 --> 00:19:37,340
drinking this water, you're heading the
right way, you're heading straight.

364
00:19:37,620 --> 00:19:38,700
It gives adventure.

365
00:19:39,000 --> 00:19:43,100
If we handed that to you and said, this
is for your hiking... Yeah, that would

366
00:19:43,100 --> 00:19:44,620
be really good branding for hiking.

367
00:19:45,040 --> 00:19:48,440
Why do we have mountains? It doesn't
actually look like mountains.

368
00:19:48,980 --> 00:19:53,380
No. It looks like a chart of some sort.
It can tie in with the commute.

369
00:19:54,399 --> 00:19:58,200
The branding that we've seen this
morning is absolutely diabolical, if I

370
00:19:58,200 --> 00:19:58,899
so myself.

371
00:19:58,900 --> 00:20:03,320
The logo doesn't make sense. I almost
feel like they've tried to sabotage this

372
00:20:03,320 --> 00:20:05,360
whole task for one reason or the other.

373
00:20:05,600 --> 00:20:09,440
I think us as an advertising team did
quite well to kind of adjust.

374
00:20:09,740 --> 00:20:11,100
Can I just interject, sorry?

375
00:20:11,320 --> 00:20:14,020
I think it does hit the brief,
obviously, Connor.

376
00:20:14,260 --> 00:20:18,440
You did say we have free reign on it.
100 % I did. I do think it's 100 %

377
00:20:18,440 --> 00:20:19,440
salvageable.

378
00:20:20,650 --> 00:20:22,710
We need to pitch today. There's a lot of
pressure.

379
00:20:23,030 --> 00:20:27,110
Ahead of presenting to industry
experts... Everyone has different

380
00:20:27,110 --> 00:20:28,110
this team, I know that.

381
00:20:28,210 --> 00:20:32,050
..half of each team will promote their
product live on social media.

382
00:20:32,370 --> 00:20:36,390
Megan, I would love for you to go over
to the TikTok live site today.

383
00:20:36,790 --> 00:20:38,910
While the rest edit TV ads.

384
00:20:39,840 --> 00:20:41,000
Can I just make one suggestion?

385
00:20:41,240 --> 00:20:42,520
Obviously, it's up to you, whatever you
want to do.

386
00:20:42,800 --> 00:20:46,280
But when we voted for you to be PM, it
was because of your social media

387
00:20:46,280 --> 00:20:49,700
background. I actually did media at A
-level and I did a lot of editing.

388
00:20:50,040 --> 00:20:53,080
So do you think it might be better for
you to go over to social media?

389
00:20:53,880 --> 00:20:57,040
I completely get what you're saying, but
I feel like I'm very needed in the

390
00:20:57,040 --> 00:20:58,040
editing of this video.

391
00:20:58,220 --> 00:21:02,180
There just cannot be two of me, and I
trust Carrington with the taste of life.

392
00:21:02,220 --> 00:21:03,199
She's done them before.

393
00:21:03,200 --> 00:21:05,140
So go on there, just have a fun time.

394
00:21:07,150 --> 00:21:10,110
The pressure on me as a sub -team leader
at the moment feels like a ton of

395
00:21:10,110 --> 00:21:15,090
bricks, to be frank. I need to do
really, really well in the live, or I

396
00:21:15,090 --> 00:21:16,090
well pack my bags from now.

397
00:21:17,770 --> 00:21:21,430
I do think, as I have experience in live
streaming specifically, it would be

398
00:21:21,430 --> 00:21:26,310
advantageous for us, for me to swap
over. From project manager Connor, a

399
00:21:26,310 --> 00:21:27,630
reshuffle for Roxanne.

400
00:21:27,890 --> 00:21:31,190
Roxanne, I'm going to take the reins
from you. And for Pasha. I am going to

401
00:21:31,190 --> 00:21:33,430
entrust Pasha as sub -team lead. A
promotion.

402
00:21:33,890 --> 00:21:36,250
Does anyone have any concerns or queries
about that?

403
00:21:37,130 --> 00:21:41,810
I don't have experience editing videos,
so... Correct, I fully understand that.

404
00:21:41,870 --> 00:21:44,890
However, I do think we all have the
vision. I have full trust in you after

405
00:21:44,890 --> 00:21:47,590
yesterday. One word's enough, let's go
north.

406
00:21:48,050 --> 00:21:49,050
Let's go.

407
00:21:51,370 --> 00:21:52,370
10am.

408
00:21:52,650 --> 00:21:55,810
Half of each team set off to conquer
social media.

409
00:21:56,350 --> 00:22:01,030
Listen, you can have a rubbish product
and if your TikTok live is fantastic,

410
00:22:01,030 --> 00:22:02,030
can sell anything.

411
00:22:02,490 --> 00:22:04,890
While the rest will edit their adverts.

412
00:22:06,389 --> 00:22:07,389
Very disappointed.

413
00:22:07,690 --> 00:22:09,150
It looks like a milkshake.

414
00:22:09,470 --> 00:22:11,290
I think we... Oh, sorry, Harry.

415
00:22:11,490 --> 00:22:12,970
I forgot you were in this team.

416
00:22:18,470 --> 00:22:19,470
Hello,

417
00:22:19,650 --> 00:22:21,430
Rad. How are you doing?

418
00:22:23,130 --> 00:22:27,010
Is this just all our shots? Yeah, so put
everything into the timeline.

419
00:22:29,570 --> 00:22:31,930
So this, I want to start with the motion
immediately.

420
00:22:32,290 --> 00:22:33,510
Should we get the scene sorted?

421
00:22:33,710 --> 00:22:34,710
Do you know what that would be helpful?

422
00:22:34,810 --> 00:22:36,770
Yeah, this is... This is what we're
doing.

423
00:22:38,570 --> 00:22:40,250
So stop there and start there.

424
00:22:40,490 --> 00:22:43,050
So I just want this bit. Just want that
bit.

425
00:22:43,990 --> 00:22:45,270
We, not I, yeah?

426
00:22:45,790 --> 00:22:46,930
We just want that bit.

427
00:22:47,130 --> 00:22:48,129
Yeah, we just want that bit.

428
00:22:48,130 --> 00:22:49,130
Yep, cut there.

429
00:22:49,470 --> 00:22:53,530
Krishna. Just a bit worried that we
spent quite a lot of time already with

430
00:22:53,530 --> 00:22:56,430
clip. We just need to have something
that's finished, even if it's not

431
00:22:56,430 --> 00:22:57,430
absolutely perfect.

432
00:22:57,850 --> 00:22:59,290
This will be done in the next two
minutes.

433
00:23:00,130 --> 00:23:01,430
So if you play from here.

434
00:23:03,690 --> 00:23:04,790
I'm feeling a little bit stressed.

435
00:23:05,630 --> 00:23:09,950
As is everyone else, me, Lawrence,
Harry, all sat there like sore thumbs

436
00:23:09,950 --> 00:23:10,950
Christmas takes over.

437
00:23:11,230 --> 00:23:15,510
One thing, just with that writing, still
water 500 millilitres. You don't need

438
00:23:15,510 --> 00:23:16,650
to water 500 millilitres in the head.

439
00:23:16,870 --> 00:23:17,990
OK, fine, whatever you say.

440
00:23:20,610 --> 00:23:21,610
Downstairs.

441
00:23:21,770 --> 00:23:24,650
There's a few things that we need to do
to begin with.

442
00:23:24,890 --> 00:23:26,330
Making her editing debut.

443
00:23:26,770 --> 00:23:31,350
We need to get the voiceover done and I
think we need to pick the music before

444
00:23:31,350 --> 00:23:32,430
we get into the editing.

445
00:23:36,270 --> 00:23:38,970
Can we play through all the music that
we've got?

446
00:23:39,170 --> 00:23:40,170
Sure.

447
00:23:45,410 --> 00:23:46,410
Guys,

448
00:23:52,090 --> 00:23:54,110
don't you think we should edit the video
first?

449
00:23:54,430 --> 00:23:57,990
We're going to edit it all in a minute.
We just have to make sure we're happy

450
00:23:57,990 --> 00:24:00,890
with the song so we can get that agreed.

451
00:24:03,100 --> 00:24:07,720
Okay. Pasha's plan of action, basically,
to just jump into the music, there's no

452
00:24:07,720 --> 00:24:11,240
real structure to the actual story.
That's the most important part of the

453
00:24:11,240 --> 00:24:12,240
film.

454
00:24:13,620 --> 00:24:15,900
This part's not nice, not where to
start. Yeah, yeah, yeah.

455
00:24:16,540 --> 00:24:21,220
Should we get that? Yeah, let's do that.
Now we need to get the voiceover

456
00:24:21,220 --> 00:24:23,960
sorted. I want to include something
about hydrating.

457
00:24:24,200 --> 00:24:26,040
While we think of this, why don't we
start editing?

458
00:24:26,920 --> 00:24:30,040
Personally, I think that the editing of
the clips will be the quickest part.

459
00:24:33,670 --> 00:24:34,670
Central London.

460
00:24:36,510 --> 00:24:41,150
In one hour, teams will host live
streams on global platform TikTok.

461
00:24:41,890 --> 00:24:44,690
We lose them within three seconds if we
don't have something fun and engaging.

462
00:24:44,910 --> 00:24:46,250
To hook in an audience.

463
00:24:46,870 --> 00:24:50,810
We want to make sure everyone
understands the branding of Thrive. And

464
00:24:50,810 --> 00:24:51,810
their brands.

465
00:24:52,970 --> 00:24:57,090
I have some experience in live
streaming. My idea is to open it as we

466
00:24:57,340 --> 00:25:01,520
Are you team Levi or are you team
Roxanne? By the end of the live stream,

467
00:25:01,520 --> 00:25:05,140
these is going to get doused in water,
right? You want to go the whole way to

468
00:25:05,140 --> 00:25:08,600
the end of the live stream to figure out
who loses and who almost gets dunked in

469
00:25:08,600 --> 00:25:12,880
water. Dan, I do think you should be
like fact finder Dan. So Dan literally

470
00:25:12,880 --> 00:25:17,840
walks in and you give a really simple,
or like water is transparent, and then

471
00:25:17,840 --> 00:25:19,720
walks out of shot. And I say, thanks,
Dan.

472
00:25:21,260 --> 00:25:23,340
Let's go live stream. Yeah, let's do it.
Go folks.

473
00:25:27,560 --> 00:25:28,560
11am.

474
00:25:29,460 --> 00:25:36,420
Tuning in to watch the live, drinks boss
Big Lou, along with other experts

475
00:25:36,420 --> 00:25:40,360
from the worlds of water, advertising
and social media.

476
00:25:42,140 --> 00:25:47,380
Stop scrolling and stop exactly where
you are. In just under five minutes, you

477
00:25:47,380 --> 00:25:51,060
will get to decide who is going to be
doused and covered in water.

478
00:25:51,300 --> 00:25:53,040
Is it going to be Roxanne?

479
00:25:53,240 --> 00:25:56,910
Hello. Or... Is it going to be Team
Levi?

480
00:25:57,330 --> 00:25:58,430
How are we doing, everybody?

481
00:25:58,770 --> 00:26:00,550
Are you all right? A nice flick start.

482
00:26:00,850 --> 00:26:04,050
I think it was a good idea to, like,
hook that audience.

483
00:26:04,510 --> 00:26:07,230
I want to know who you want to see
dumped in water.

484
00:26:07,450 --> 00:26:11,270
Is it Levi or is it Roxanne? I like him.
He's good on camera. He's good. He's

485
00:26:11,270 --> 00:26:13,050
good. He's good, isn't he? He's like,
I'm back.

486
00:26:13,330 --> 00:26:16,290
Yeah. I'm going to show you how to drink
it.

487
00:26:17,270 --> 00:26:19,070
Woo! Oh, taste test?

488
00:26:19,310 --> 00:26:20,330
Live taster. OK.

489
00:26:22,050 --> 00:26:24,820
That is... Incredible, if I don't say so
myself.

490
00:26:26,120 --> 00:26:32,340
I'm here to introduce you the man with
the plan, and he is called Dan.

491
00:26:32,820 --> 00:26:33,820
Oh,

492
00:26:33,980 --> 00:26:35,080
he rhymes.

493
00:26:35,660 --> 00:26:37,720
He's got quite a lyrical there, lyrical
miracle.

494
00:26:38,100 --> 00:26:39,100
And he's got a fan.

495
00:26:39,240 --> 00:26:40,620
Go, Dan.

496
00:26:41,020 --> 00:26:44,000
They brought the chaos, which can work
in a live stream.

497
00:26:44,320 --> 00:26:47,240
Water is the most consumed beverage in
the world.

498
00:26:48,020 --> 00:26:50,140
Anything else?

499
00:26:51,150 --> 00:26:53,710
Oh, that's it. Dan is done. Dan wins
everything for me.

500
00:26:54,170 --> 00:26:55,410
What a random dude.

501
00:26:55,710 --> 00:26:57,470
Next up is Levi. Please introduce
yourself.

502
00:26:57,770 --> 00:27:01,770
How are you doing, everybody? I'm Levi.
I am the active commuter.

503
00:27:01,990 --> 00:27:06,150
Our audience might be thinking or
looking forward to the dunking rather

504
00:27:06,150 --> 00:27:07,590
finding out about the product itself.

505
00:27:07,990 --> 00:27:09,690
Right, we're going to do one final
countdown.

506
00:27:10,070 --> 00:27:12,070
Three, two, one.

507
00:27:12,970 --> 00:27:13,970
Levi.

508
00:27:15,690 --> 00:27:17,730
He's a strong house. He's a strong
house.

509
00:27:20,680 --> 00:27:21,439
Thank you, everyone.

510
00:27:21,440 --> 00:27:26,380
Please ensure your North H2O is
supporting you to reach your peak. Thank

511
00:27:26,380 --> 00:27:27,179
very much.

512
00:27:27,180 --> 00:27:28,700
See you. I'm thirsty after that.

513
00:27:29,540 --> 00:27:35,240
I feel like the North H2O lot had a very
engaging hook in their live video. That

514
00:27:35,240 --> 00:27:39,160
is such an important part of live
streaming, and they definitely succeeded

515
00:27:39,160 --> 00:27:43,740
there. I think the dunking will be the
key takeaway from that live stream, and

516
00:27:43,740 --> 00:27:46,420
maybe not the product, but still, a
really great app.

517
00:27:48,400 --> 00:27:52,040
NEC to launch their water to the world.
Hello!

518
00:27:53,720 --> 00:27:56,500
Drive. Hi guys, how are we all doing?

519
00:27:56,860 --> 00:28:03,580
We have an exciting new product to show
you today, which is called... FIVE!

520
00:28:04,980 --> 00:28:06,260
Like bananary.

521
00:28:06,620 --> 00:28:07,620
Yeah.

522
00:28:09,130 --> 00:28:11,110
We are a fitness water brand.

523
00:28:11,390 --> 00:28:14,150
Look at these bold colours. Imagine when
you're going to the gym, taking a

524
00:28:14,150 --> 00:28:16,970
selfie in your gym clothes and doing
that.

525
00:28:17,170 --> 00:28:19,070
Oh, with your six pack and all that.

526
00:28:19,730 --> 00:28:21,750
Product's not shouting fitness, though.

527
00:28:22,130 --> 00:28:26,730
Still water, 500ml, easy, not in your
bag, small.

528
00:28:27,230 --> 00:28:31,570
It's very selly. It's very selly. They
ain't giving me much. Getting a little

529
00:28:31,570 --> 00:28:32,570
bit repetitive.

530
00:28:32,630 --> 00:28:33,850
Frive, Frive, Frive.

531
00:28:34,410 --> 00:28:38,310
Sip to Frive and feel alive. I just had
a sip and...

532
00:28:40,580 --> 00:28:43,560
Starting to run out of gas, I think.

533
00:28:43,880 --> 00:28:48,000
Yeah. You see it on the shelf, you
think, wow, isn't this amazing?

534
00:28:48,320 --> 00:28:50,180
They haven't given me a reason to stay
engaged.

535
00:28:50,420 --> 00:28:51,420
Hey, guys!

536
00:28:51,960 --> 00:28:53,860
Oh, look at that!

537
00:28:56,120 --> 00:28:57,120
Let's do it, too!

538
00:28:57,740 --> 00:29:02,360
Controlled chaos is OK. This, to me,
seems like uncontrolled chaos.

539
00:29:02,640 --> 00:29:04,920
It's a new, innovative water bottle.

540
00:29:05,860 --> 00:29:06,860
Trendy.

541
00:29:10,760 --> 00:29:13,380
They just didn't give me a reason to
stay on the line. Yeah, there was no

542
00:29:13,800 --> 00:29:17,620
Perhaps if they'd maybe thought about
the narrative better, maybe scripted

543
00:29:17,620 --> 00:29:19,120
things, that would have helped them.

544
00:29:21,020 --> 00:29:23,580
Back at the edit. This is the boxing
ring.

545
00:29:25,060 --> 00:29:26,060
Right,

546
00:29:26,760 --> 00:29:30,020
let's do that again. Wait, wait, wait,
wait, wait, wait, wait, wait. As the

547
00:29:30,020 --> 00:29:31,840
add final bells and whistles.

548
00:29:33,500 --> 00:29:37,420
Nice. That's great, well done. Still
stuck at the starting line, Pasha.

549
00:29:38,330 --> 00:29:42,510
I think we've got a good outline. It's
just that little bit that we need to

550
00:29:42,510 --> 00:29:47,010
of join us on a journey through the da
-da -da -da -da. I need to tell you,

551
00:29:47,030 --> 00:29:48,030
you've got half an hour.

552
00:29:48,230 --> 00:29:51,410
OK. How long are we on the video at the
moment, Raph?

553
00:29:51,670 --> 00:29:53,190
We're on 48 seconds now.

554
00:29:53,430 --> 00:29:56,590
I'll just play through you telling me
where to cut, where she's walking, get

555
00:29:56,590 --> 00:29:57,469
of the walking.

556
00:29:57,470 --> 00:30:00,790
We don't need any of the... Take that
cut there.

557
00:30:01,370 --> 00:30:02,990
I think it's that short, so if you could
just play that.

558
00:30:03,370 --> 00:30:04,370
Crop that one.

559
00:30:06,629 --> 00:30:08,410
Leave the reaction, we don't have time
for that.

560
00:30:08,730 --> 00:30:09,730
Yeah, from that bit.

561
00:30:11,050 --> 00:30:13,530
Supporting you to reach your peak.

562
00:30:14,130 --> 00:30:16,510
Done. That went so far.

563
00:30:20,270 --> 00:30:21,570
2pm. Hi, guys!

564
00:30:22,370 --> 00:30:26,950
Before pitches begin... I want it to be
highly professional, very entertaining,

565
00:30:27,210 --> 00:30:28,510
very personalised and human.

566
00:30:28,770 --> 00:30:30,990
..for both teams... Hi, everyone!

567
00:30:31,490 --> 00:30:34,470
..a chance to check in. I understand
that I put a lot of pressure on you,

568
00:30:34,530 --> 00:30:35,970
specifically Pasha. How did it go?

569
00:30:37,160 --> 00:30:40,860
The only issue that we had is how many
clips were filmed yesterday.

570
00:30:41,200 --> 00:30:43,940
The amount of videos we had to go
through was so many.

571
00:30:44,820 --> 00:30:48,720
I think I want you to be aware that we
didn't even have a chance to do a full

572
00:30:48,720 --> 00:30:49,599
run -through.

573
00:30:49,600 --> 00:30:51,820
We literally weren't to the last second.

574
00:30:52,160 --> 00:30:54,680
What do you mean by a full run -through?
So you're not seeing it from start to

575
00:30:54,680 --> 00:30:57,910
finish? We haven't been able to see it
from start to finish, but we did watch

576
00:30:57,910 --> 00:31:00,190
bits and bobs as it was coming together.

577
00:31:00,490 --> 00:31:01,670
Did the ad make sense?

578
00:31:02,010 --> 00:31:05,730
There might be a few things that might
be pointed out, not being 100 %

579
00:31:05,930 --> 00:31:07,730
but we obviously really did try it.

580
00:31:13,050 --> 00:31:14,110
Mid -afternoon.

581
00:31:15,470 --> 00:31:16,470
Showtime.

582
00:31:17,990 --> 00:31:19,730
Hello. How are you today?

583
00:31:20,390 --> 00:31:24,610
Riding high from their TikTok triumph,
North H2O.

584
00:31:25,160 --> 00:31:29,080
I am delighted to introduce our new
water brand.

585
00:31:29,380 --> 00:31:36,020
North H2O is targeting commuters, be
that the busy workaholic or the tired,

586
00:31:36,260 --> 00:31:38,220
worn -down working professional.

587
00:31:38,580 --> 00:31:40,580
Big Z looks a bit concerned.

588
00:31:41,960 --> 00:31:44,920
What North H2O is... Sorry.

589
00:31:45,940 --> 00:31:51,220
When you're in your journey, throughout
the hustle and bustle...

590
00:31:52,930 --> 00:31:58,370
You can, whenever you start to fatigue
down in your journey, take a bit of

591
00:31:58,370 --> 00:32:01,630
H2O and it will pick you up and elevate
you back up to your peak levels.

592
00:32:02,210 --> 00:32:03,270
He doesn't seem confident.

593
00:32:04,050 --> 00:32:08,010
We kind of opted to go for a carton. We
were also thinking of going towards down

594
00:32:08,010 --> 00:32:11,690
the can route. But, you know, the cans,
I feel like a lot of people are doing

595
00:32:11,690 --> 00:32:14,870
them at the moment. And also, if you
haven't opened a can, you're going to

596
00:32:14,870 --> 00:32:16,090
to drink that in one sitting.

597
00:32:16,510 --> 00:32:19,630
The carton, you know, you lot are
dissing up the cans. I'm a can man.

598
00:32:20,010 --> 00:32:21,570
So I'm going to take that to my heart
now.

599
00:32:23,670 --> 00:32:24,670
So.

600
00:32:25,630 --> 00:32:28,310
So without further ado, let's watch the
advert.

601
00:32:32,670 --> 00:32:34,690
Which direction is this boat heading?

602
00:32:35,170 --> 00:32:36,170
North.

603
00:32:38,070 --> 00:32:40,890
This is your first time seeing it. Yeah,
I've never seen it.

604
00:32:47,470 --> 00:32:49,250
Excuse me, what drink is that?

605
00:32:51,210 --> 00:32:52,650
North. H2O.

606
00:32:53,740 --> 00:32:56,480
supporting you to reach your peak.

607
00:32:57,580 --> 00:32:59,580
Welcome the floor for any questions.

608
00:33:00,360 --> 00:33:06,160
I'm Julian White. I am the Chief
Creative Officer and founder of the

609
00:33:06,160 --> 00:33:11,020
agency 10 Days. I just think with the
ads, I kind of feel like I saw something

610
00:33:11,020 --> 00:33:12,180
quite dull.

611
00:33:14,680 --> 00:33:16,200
Imagine you're scrolling.

612
00:33:16,400 --> 00:33:19,500
Would you stop if you saw that opening
frame?

613
00:33:20,370 --> 00:33:21,370
Thank you for your question.

614
00:33:21,870 --> 00:33:25,890
If I saw someone who looks like me on
the way somewhere, really busy, I'd

615
00:33:25,890 --> 00:33:29,130
probably be intrigued, like, what's
going on here? I get tapped on my

616
00:33:29,130 --> 00:33:33,110
and asking me where I'm going, and with
that attitude, I've gone north. I want

617
00:33:33,110 --> 00:33:35,110
to know what's going on right now, so I
would stop.

618
00:33:37,050 --> 00:33:40,010
Hi, I'm Joanna Moncrief, Head of
Marketing at Canowater.

619
00:33:40,690 --> 00:33:44,810
Given you've gone with commuters as your
kind of target market, what made you

620
00:33:44,810 --> 00:33:49,270
decide to have the Compass branding and
the sort of slightly mountainous...

621
00:33:49,470 --> 00:33:56,430
look yeah yeah absolutely so with the
mountainous look i mean as though it

622
00:33:56,430 --> 00:33:59,990
of might look like a mountain it's more
representative of your journey going

623
00:33:59,990 --> 00:34:04,910
down and then when you drink the water
it goes back up to reach your peak thank

624
00:34:04,910 --> 00:34:06,530
you thank you very much have a lovely
evening

625
00:34:07,800 --> 00:34:13,400
Wow. Wow. How did I feel it? That was
really hard to watch.

626
00:34:13,780 --> 00:34:18,040
Yeah, that was hard. Yeah, I think from
my perspective, they did a really good

627
00:34:18,040 --> 00:34:21,719
job at the live stream. And none of that
came through on the ad.

628
00:34:21,920 --> 00:34:24,800
No, definitely. It felt like someone in
the branding had a very different idea.

629
00:34:24,960 --> 00:34:25,960
Yeah.

630
00:34:29,760 --> 00:34:31,500
Next, take the stage.

631
00:34:31,800 --> 00:34:33,100
Good afternoon, everyone.

632
00:34:33,480 --> 00:34:34,480
That's right.

633
00:34:35,420 --> 00:34:37,420
Thank you so much for joining us.

634
00:34:37,790 --> 00:34:40,650
for the launch of our brand new product,
Thrive.

635
00:34:41,210 --> 00:34:46,630
Thrive is about bottling that feeling of
change, of self -improvement, of doing

636
00:34:46,630 --> 00:34:50,770
something for yourself that changes the
world so that you can thrive.

637
00:34:51,130 --> 00:34:55,050
I would like to introduce you to a
concept that I like to call the Thrive

638
00:34:55,050 --> 00:34:56,050
Turning Point.

639
00:34:56,350 --> 00:35:01,930
This is defined by that very second in
your life where you decided to stop

640
00:35:01,930 --> 00:35:04,290
ordinary and stop just merely existing.

641
00:35:04,770 --> 00:35:06,050
We're not just selling water.

642
00:35:06,570 --> 00:35:10,530
We're selling the feeling, the sensation
of walking away from the cusp of

643
00:35:10,530 --> 00:35:14,590
failure and challenging yourself every
single day to create change.

644
00:35:15,490 --> 00:35:18,790
So with no further ado, let's have this
video play.

645
00:35:36,520 --> 00:35:37,660
Oh, that was good.

646
00:35:38,380 --> 00:35:40,820
I really like the ad. I feel the ad was
electric.

647
00:35:41,220 --> 00:35:44,100
I love when you punch the floor and you
was getting up and then the water

648
00:35:44,100 --> 00:35:48,020
splattered. The only reservation I have
from it is that it almost looks like the

649
00:35:48,020 --> 00:35:51,360
water gives you power, which I feel like
sometimes can be misleading, especially

650
00:35:51,360 --> 00:35:55,180
in the water game. Especially when you
had that final sip and your eyes open

651
00:35:55,240 --> 00:35:56,860
It's like, yo, I'm awake now.

652
00:35:57,960 --> 00:36:02,220
What it comes down to is, and like we've
all been saying, it's a feeling that

653
00:36:02,220 --> 00:36:02,999
you get.

654
00:36:03,000 --> 00:36:06,000
So you thrive, you're hungry to do
better.

655
00:36:06,350 --> 00:36:10,370
It doesn't give you powers, but it gives
you almost a sense of security.

656
00:36:11,070 --> 00:36:12,230
Yeah, right on.

657
00:36:12,850 --> 00:36:14,670
Who directed the ad?

658
00:36:16,850 --> 00:36:18,830
The ad was directed by myself, yeah.

659
00:36:19,810 --> 00:36:21,290
It's pretty damn good.

660
00:36:21,550 --> 00:36:22,970
Thank you, Sam. Yeah, it's pretty damn
good.

661
00:36:23,390 --> 00:36:25,610
Just want to come back to the bottle.

662
00:36:25,930 --> 00:36:27,790
This is giving banana milkshake.

663
00:36:28,210 --> 00:36:29,990
This does feel quite childish.

664
00:36:30,470 --> 00:36:31,910
Like... It's giving CBD.

665
00:36:32,250 --> 00:36:36,030
For such an adult ad to have almost a
childish bottle feels like a bit of a

666
00:36:36,030 --> 00:36:39,230
letdown. Thank you so much for the
question and the feedback. That's really

667
00:36:39,230 --> 00:36:41,610
helpful to hear and we'll take it on
board and it's appreciated.

668
00:36:42,230 --> 00:36:45,470
Our main goal was being different and
the fact you've pointed that out shows

669
00:36:45,470 --> 00:36:47,370
that we've sort of hit a mark to some
extent.

670
00:36:48,350 --> 00:36:49,350
Thanks so much.

671
00:36:50,050 --> 00:36:51,490
Thank you. Thank you.

672
00:36:54,760 --> 00:36:58,160
It was a very good ad. It captured you.
It was interesting.

673
00:36:58,820 --> 00:37:01,140
What we kind of agree is give him banana
milkshake.

674
00:37:01,420 --> 00:37:02,960
Oh, yeah. Without doubt.

675
00:37:04,640 --> 00:37:06,440
7pm. Well done, Krishna.

676
00:37:06,680 --> 00:37:07,680
Led the ship well.

677
00:37:08,220 --> 00:37:09,220
Pitch is over.

678
00:37:09,660 --> 00:37:12,580
We said about the milkshake thing, you
knew it was going to come. Yeah, we knew

679
00:37:12,580 --> 00:37:15,220
it was coming, yeah. We knew that there
was going to be challenges and obstacles

680
00:37:15,220 --> 00:37:16,220
that we had to overcome.

681
00:37:16,300 --> 00:37:19,620
We took accountability and we tried to
answer them with the best perspectives

682
00:37:19,620 --> 00:37:20,620
that we could.

683
00:37:22,200 --> 00:37:24,060
Tonight, back to the house.

684
00:37:26,560 --> 00:37:27,720
Tomorrow, Finkle's win.

685
00:37:32,920 --> 00:37:33,919
Morning, morning.

686
00:37:33,920 --> 00:37:35,760
You all right? Good, you? Yeah, not bad.

687
00:37:36,000 --> 00:37:38,960
Do you feel confident that your team
have done enough to win?

688
00:37:39,500 --> 00:37:41,980
The video was absolutely out of this
world.

689
00:37:42,260 --> 00:37:43,340
Because you were in it?

690
00:37:43,680 --> 00:37:44,680
Yeah.

691
00:37:45,940 --> 00:37:47,980
I'm sad you had to go up against me, to
be fair.

692
00:37:48,350 --> 00:37:50,150
Oh, she talks a big game.

693
00:37:50,370 --> 00:37:53,170
She does. You seem to talk the talk.
Hope you can walk the walk.

694
00:37:53,530 --> 00:37:54,610
I don't walk, I strut, babe.

695
00:38:01,930 --> 00:38:05,750
I'm not going home today and I will be
fighting to my last breath because this

696
00:38:05,750 --> 00:38:06,750
is what I do.

697
00:38:07,370 --> 00:38:10,510
I'm feeling nervous about going into the
boardroom. As PM, it's easy to be the

698
00:38:10,510 --> 00:38:11,109
fall guy.

699
00:38:11,110 --> 00:38:14,210
I will be holding my team accountable
for their missteps. There are some

700
00:38:14,210 --> 00:38:15,210
questions that I have.

701
00:38:15,880 --> 00:38:19,840
My head's a bit scrambled right now. I
just don't know what Lord Sugar is going

702
00:38:19,840 --> 00:38:23,140
to think. I just know I've done my best
and that's all I can do.

703
00:38:27,120 --> 00:38:28,820
You can go through to the boardroom now.

704
00:38:42,560 --> 00:38:44,800
Well, this is one of my favourite tasks.

705
00:38:45,190 --> 00:38:50,970
I spent a lot of my business career
creating adverts and marketing. Well,

706
00:38:50,970 --> 00:38:53,810
forgotten about advertising. You haven't
even learned yet.

707
00:38:54,510 --> 00:38:57,250
So let's start off with the clips.

708
00:38:57,850 --> 00:39:00,930
Karishma, you chose to be project
manager. Is that right?

709
00:39:01,310 --> 00:39:03,890
Yes, I create ads for other brands for a
living.

710
00:39:04,150 --> 00:39:06,350
Tell me about the ideas that you came up
with.

711
00:39:06,550 --> 00:39:10,590
So I really wanted to go down the
fitness category just because it's such

712
00:39:10,590 --> 00:39:11,590
vastly growing one.

713
00:39:12,110 --> 00:39:15,930
For me, that was a clear vision in my
head what I wanted to do with this.

714
00:39:16,150 --> 00:39:21,330
Okay, and you came up with this name
Thrive. Yeah. Now, when I see this,

715
00:39:21,330 --> 00:39:26,250
of all, it came across to me as if this
was like a milky type of product.

716
00:39:26,530 --> 00:39:32,590
Yeah, the yellow looks like isotonic
custard to me, quite frankly.

717
00:39:33,230 --> 00:39:36,570
The reason for the yellow was for its
positivity and sunshine.

718
00:39:36,850 --> 00:39:40,650
Is this yellow supposed to be sunshine,
is it? Well, it's like a subtle yellow.

719
00:39:41,190 --> 00:39:44,950
It is very subtle, yeah. We thought the
same thing that you thought, Lord Sugar.

720
00:39:45,010 --> 00:39:48,790
We thought it looked a bit like a
milkshake. We just had to do with what

721
00:39:49,150 --> 00:39:52,510
Hmm. Well, let's take a look at your TV
advert.

722
00:40:10,710 --> 00:40:14,690
Thrive was appearing in the advert for
Kieran, from what I can understand.

723
00:40:15,310 --> 00:40:21,730
I'm trying to say the advert was all
about Kieran, and yet Raging Bull, it's

724
00:40:21,730 --> 00:40:24,170
not. De Niro or Stallone, you're not.

725
00:40:24,770 --> 00:40:27,670
Anyway, I spoke to the panel.

726
00:40:28,170 --> 00:40:30,650
Electric advert with loads of energy.

727
00:40:32,220 --> 00:40:37,560
It does, however, make you think that
water gives you actual power, which is

728
00:40:37,560 --> 00:40:38,660
maybe a bit misleading.

729
00:40:39,120 --> 00:40:44,160
So with the fitness side of things, you
drink it as an encouragement drink, but

730
00:40:44,160 --> 00:40:47,160
it gives you that motivation to go to
the gym, to exercise.

731
00:40:47,420 --> 00:40:49,560
Yeah, but it's only water. It's not like
it's an energy drink.

732
00:40:50,180 --> 00:40:53,900
Anyway, the social media, I saw that
also.

733
00:40:54,400 --> 00:40:56,040
Carrington, you were sub -team leader.

734
00:40:56,460 --> 00:40:59,640
Yeah, I do live streams quite a lot in
my personal life.

735
00:40:59,950 --> 00:41:01,370
We had ample energy.

736
00:41:01,610 --> 00:41:03,370
They seemed to really like the product.

737
00:41:03,690 --> 00:41:05,770
Yeah, I've got some feedback.

738
00:41:06,150 --> 00:41:11,150
A bit too much talking over one another.
But it's not very engaging.

739
00:41:11,430 --> 00:41:15,510
If I may, I think the reality is you
were very hard on the cell.

740
00:41:15,830 --> 00:41:19,650
And I suppose with your experience of
life, you could have done slightly

741
00:41:19,710 --> 00:41:24,050
no? I thought it went well, but... Did
you? Well, let me tell you what my panel

742
00:41:24,050 --> 00:41:26,470
had to say. They said that one was
better.

743
00:41:27,050 --> 00:41:28,050
Yeah.

744
00:41:28,520 --> 00:41:30,820
So overall, good project manager?

745
00:41:31,480 --> 00:41:32,480
Yeah. Yeah.

746
00:41:33,320 --> 00:41:36,340
I'd actually say that Karishma knew what
she was doing.

747
00:41:36,560 --> 00:41:38,780
I mean, I was impressed with the quality
of her work.

748
00:41:39,020 --> 00:41:42,980
I do think Karishma did a really good
job. The only thing for me is I did

749
00:41:42,980 --> 00:41:46,700
that I would like to be sub -team
leader. With having a marketing agency,

750
00:41:46,700 --> 00:41:50,320
thought a lot of my skills were really
valid for this project. You're saying

751
00:41:50,320 --> 00:41:53,560
that your talent was not exploited in
this task?

752
00:41:54,140 --> 00:41:57,860
Carrington is simply just stronger when
it comes to social media, whereas

753
00:41:57,860 --> 00:41:59,940
Meghan's strengths lie in advertising.

754
00:42:00,300 --> 00:42:01,560
And that was said by yourself.

755
00:42:01,880 --> 00:42:03,820
That's your opinion, is it? That's your
opinion. No, no, no. This was a

756
00:42:03,820 --> 00:42:07,100
statement made by Meghan, and I'm pretty
sure we can all agree that that's how

757
00:42:07,100 --> 00:42:10,220
that went. It wasn't picking... Yeah. If
Carrington was weaker in a certain

758
00:42:10,220 --> 00:42:14,460
task, she wouldn't have been chosen.
Anyway, let's move on to Team Alpha.

759
00:42:15,200 --> 00:42:21,180
Connor, you said when you became project
manager that you bring ideas to life.

760
00:42:21,640 --> 00:42:26,440
Correct. So my history is in live
streaming and I'm confident and

761
00:42:26,440 --> 00:42:32,260
pitching. Okay. And you chose commuters.
And then Dan came out with this North.

762
00:42:32,500 --> 00:42:33,379
Is that right?

763
00:42:33,380 --> 00:42:36,860
Yeah, that was my idea. I want to do a
play on words that the water up North is

764
00:42:36,860 --> 00:42:38,120
better. Is it?

765
00:42:38,620 --> 00:42:41,280
Yeah, I think a lot of... Is that
because it rains more up there?

766
00:42:41,620 --> 00:42:44,760
No, it's like a joke that a lot of
people say whenever they come down to

767
00:42:44,820 --> 00:42:46,280
they say the water tastes better up
north.

768
00:42:46,540 --> 00:42:49,020
Don't you think it'd be alienating
people in the south?

769
00:42:49,280 --> 00:42:53,860
That was exactly my point, Lord Sugar.
In the morning brief, I expressed that,

770
00:42:53,900 --> 00:42:57,860
you know, we could be creating a bit of
a divide here. Right. The reality is it

771
00:42:57,860 --> 00:43:01,520
would have worked well, Lord Sugar, if
my whole story concept had come to life,

772
00:43:01,560 --> 00:43:03,740
but the fact there was a bit of
divide... Anyway.

773
00:43:04,080 --> 00:43:06,480
Anyway. Then you ended up with this,
yeah?

774
00:43:06,860 --> 00:43:11,240
Yeah. And then you've got the compass on
there. That's correct, Lord Sugar. So I

775
00:43:11,240 --> 00:43:15,260
propose the compass to the team. And
then also with the line on top of the

776
00:43:15,260 --> 00:43:17,300
north, it represents the progress chart.

777
00:43:17,540 --> 00:43:20,620
I know some people had mentioned it does
look a bit like mountains.

778
00:43:21,760 --> 00:43:24,340
When you were designing it, you said you
wanted it to look like mountains.

779
00:43:24,990 --> 00:43:26,890
It's nothing to do with a progress
chart.

780
00:43:27,090 --> 00:43:30,950
And if I may, when we separated into our
advertising and branding theme, we

781
00:43:30,950 --> 00:43:34,650
never kind of spoke about it being the
adventure themed. I thought collectively

782
00:43:34,650 --> 00:43:37,990
we did kind of go against the story of
the north. Connor, you did mention that

783
00:43:37,990 --> 00:43:42,570
you said you'd give full reign to us,
like free reign. No, I did. And in

784
00:43:42,570 --> 00:43:45,710
fairness, you also said that you've
experienced in creating brands. When you

785
00:43:45,710 --> 00:43:50,950
that, was your reaction, what's this
north and what's mountains all about? We

786
00:43:50,950 --> 00:43:51,950
were quite shocked, yeah.

787
00:43:52,300 --> 00:43:53,300
Yeah. All right.

788
00:43:53,520 --> 00:43:55,720
Let's see this advert now, shall we?

789
00:43:57,460 --> 00:43:59,440
Which direction is this boat heading?

790
00:43:59,980 --> 00:44:00,980
North.

791
00:44:07,480 --> 00:44:09,740
Excuse me, what drink is that? North.

792
00:44:10,160 --> 00:44:11,160
H2O.

793
00:44:11,580 --> 00:44:14,080
Supporting you to reach your peak.

794
00:44:14,600 --> 00:44:17,080
Well, these are the experts.

795
00:44:17,300 --> 00:44:19,980
They said the advert was a bit old
-fashioned.

796
00:44:20,980 --> 00:44:24,400
Yeah, I'm actually extremely proud of
our team of how we pivoted to

797
00:44:24,400 --> 00:44:27,820
the branding name of North and kind of
almost saying that the boat is going

798
00:44:27,820 --> 00:44:30,280
north. We had to make do with what we
had.

799
00:44:31,400 --> 00:44:35,460
just making it work. Sorry, I disagree.
I feel like you could have used the name

800
00:44:35,460 --> 00:44:39,220
North and done a bit more of a creative
flair to it. But we didn't know the

801
00:44:39,220 --> 00:44:41,280
name. I personally do think it lacked
creativity.

802
00:44:41,520 --> 00:44:44,820
And likewise with yourself, I think, you
know, you put yourself forward as sub

803
00:44:44,820 --> 00:44:47,800
-team leader and you have experience in
logos and designing.

804
00:44:48,040 --> 00:44:53,260
OK, so then you go and pitch and you
haven't done your homework because a

805
00:44:53,260 --> 00:44:57,020
of your pitch was, you know, Ken Walter
is old passé.

806
00:44:57,900 --> 00:45:03,680
Rubbish, you know. You've got two people
on the panel, Big Zoo and Cano, whose

807
00:45:03,680 --> 00:45:05,620
water is supplied in cans.

808
00:45:06,140 --> 00:45:07,420
Not very clever.

809
00:45:07,780 --> 00:45:11,480
They've actually brought up in our pitch
by Rajan. It's not good to impress

810
00:45:11,480 --> 00:45:18,120
them. You should do your research. No,
100%. OK, so look, good team leader?

811
00:45:18,340 --> 00:45:19,340
Yeah.

812
00:45:20,440 --> 00:45:23,860
What's that mean? Just fill up on the
morning brief. We could have had a bit

813
00:45:23,860 --> 00:45:25,060
more to go on. Right.

814
00:45:25,320 --> 00:45:31,360
Well... Look, I've seen both adverts.
I've listened to the experts. As you

815
00:45:31,400 --> 00:45:36,060
I was always going to make the decision
on which the best advert was because of

816
00:45:36,060 --> 00:45:37,060
my experience.

817
00:45:37,560 --> 00:45:44,540
I think that Eclipse Cinematography was
much better than

818
00:45:44,540 --> 00:45:45,540
Alpha's advert.

819
00:45:46,380 --> 00:45:51,460
I think Alpha's advert, to me, with due
respect, was boring.

820
00:45:51,780 --> 00:45:54,620
Looks like a 10 -year -old done it on
his iPhone.

821
00:45:55,120 --> 00:46:01,100
And so on that basis, I'm going to award
the win to Eclipse. Thank you. Thank

822
00:46:01,100 --> 00:46:02,100
you so much.

823
00:46:02,340 --> 00:46:05,120
Right, off you go. Back to the house.

824
00:46:05,340 --> 00:46:06,600
Thank you. Well done, guys.

825
00:46:07,440 --> 00:46:13,540
And I think there's a talent agent out
there for the remake of Rocky V.

826
00:46:14,760 --> 00:46:15,760
Oh, my God.

827
00:46:17,000 --> 00:46:18,000
We're done.

828
00:46:18,820 --> 00:46:20,040
Well done, guys.

829
00:46:21,359 --> 00:46:26,640
Well, as ever, I'd like you to go away,
talk amongst yourself, come back in here

830
00:46:26,640 --> 00:46:30,620
and do a more deeper dive into what went
wrong.

831
00:46:30,860 --> 00:46:32,100
Off you go. Thank you.

832
00:46:36,700 --> 00:46:43,540
So happy, guys, that we won that. Oh, my
God, what a relief. We won on the video

833
00:46:43,540 --> 00:46:44,820
in the end. That's what made the
decision.

834
00:46:45,240 --> 00:46:48,880
As a content creator, it was huge for
me. You killed it. You know, both of you

835
00:46:48,880 --> 00:46:50,500
should be very, very proud. Thanks,
mate.

836
00:46:50,940 --> 00:46:52,800
I'll be up for the Baptist this year, I
reckon.

837
00:46:56,560 --> 00:47:03,420
Do the branding team take accountability
that they made a brand that

838
00:47:03,420 --> 00:47:04,580
looked like an adventure water?

839
00:47:04,920 --> 00:47:08,600
I just feel like for the branding side
of things, you were quite vague with

840
00:47:08,600 --> 00:47:12,360
that. Roxanne, you did say you had
experience in branding, so I did leave a

841
00:47:12,360 --> 00:47:13,360
vague and open brief.

842
00:47:13,580 --> 00:47:17,880
There was absolutely no direction from
Connor. I feel like it's unfair if I am

843
00:47:17,880 --> 00:47:19,420
brought back into the boardroom today.

844
00:47:19,880 --> 00:47:21,820
Lord Sugar said at the end it was a
boring advert.

845
00:47:22,140 --> 00:47:26,280
I do agree, it wasn't a most exciting
video, but I told him in that meeting,

846
00:47:26,360 --> 00:47:29,020
just to let you know, I have no
experience editing a video.

847
00:47:29,280 --> 00:47:33,080
Yes, the idea of the advert was mine,
but the way that that was brought out,

848
00:47:33,280 --> 00:47:35,380
Corner really should have made that come
to life.

849
00:47:35,760 --> 00:47:40,100
Rajan, I do think, unfortunately, the
compounding of the compass onto the

850
00:47:40,100 --> 00:47:42,560
vessel did leave us in an extremely
difficult position.

851
00:47:43,130 --> 00:47:46,430
Yes, okay, the branding wasn't fantastic
that you were dealing with.

852
00:47:46,730 --> 00:47:50,010
But, you know, one of the first things
you said as PM was, you know, I bring

853
00:47:50,010 --> 00:47:51,030
stories to life.

854
00:47:51,370 --> 00:47:54,850
I'm disappointed with the branding. I'm
extremely proud of the work that I did

855
00:47:54,850 --> 00:47:57,170
in order to make that work and to make
that brand story fit.

856
00:47:57,410 --> 00:47:59,910
However, it's extremely different than
the vision that we agreed on.

857
00:48:10,600 --> 00:48:12,660
Would you send the candidates in,
please?

858
00:48:23,660 --> 00:48:30,160
Well, I believe you lost because of
branding and the TV advert. Both very,

859
00:48:30,160 --> 00:48:31,160
poor.

860
00:48:31,180 --> 00:48:36,740
Now, Dan, you've got this name North,
and you said, well, the thing was it

861
00:48:36,740 --> 00:48:39,400
wasn't executed as to my total idea.

862
00:48:40,270 --> 00:48:42,970
Right? Why didn't you pipe up then?

863
00:48:43,250 --> 00:48:47,210
I didn't. I did say many times, but
there was a lot of divide in the team

864
00:48:47,210 --> 00:48:50,910
they wanted it to... Who was dividing in
the team then?

865
00:48:51,150 --> 00:48:55,370
The reason why we didn't apply his
complete concept, Lord Sugar, was

866
00:48:55,370 --> 00:48:57,830
it's a bit, you know, demographically
prejudiced.

867
00:48:58,110 --> 00:49:00,610
It's a running joke. People get it or
they don't.

868
00:49:01,340 --> 00:49:06,020
50 -50. So we decided to go away from
Dan's water taste up north. But still

869
00:49:06,020 --> 00:49:06,598
the name.

870
00:49:06,600 --> 00:49:11,160
I mean, put simply, the name North is
meaningless if you don't use the

871
00:49:11,780 --> 00:49:12,780
Yeah.

872
00:49:12,840 --> 00:49:17,180
Branding team, I would ask for some
accountability here. In all fairness,

873
00:49:17,500 --> 00:49:22,340
Connor, you were very vague with what
you were actually wanting. You were just

874
00:49:22,340 --> 00:49:26,510
like... You know, I trust you guys and
also just kind of do what you want with

875
00:49:26,510 --> 00:49:29,790
your free will. 100%. And when I took
this role as PM, I said, I have no

876
00:49:29,790 --> 00:49:30,368
branding experience.

877
00:49:30,370 --> 00:49:33,590
I trust you. You did say you have
branding experience and I trusted you as

878
00:49:33,870 --> 00:49:35,130
Well, I've got a beauty business.

879
00:49:35,770 --> 00:49:39,910
So you've created logos and designs
before. Now, when you look at this

880
00:49:40,090 --> 00:49:42,830
you would think that Christopher
Columbus would buy this as an explorer.

881
00:49:43,190 --> 00:49:45,910
Well, the logo looks like a road sign on
the M6.

882
00:49:46,510 --> 00:49:50,130
Quite clearly, it's all gone south,
quite honestly.

883
00:49:50,680 --> 00:49:56,580
Anyway, Connor and Pasha, I've heard
that both of you were directing the

884
00:49:56,580 --> 00:50:01,660
cameraman and saying, do this, and then
the other one would overstep and say,

885
00:50:01,720 --> 00:50:07,260
no, do that. So basically we had two
directors, yeah? 100%. I feel like I did

886
00:50:07,260 --> 00:50:11,200
take a step back and I was letting
Connor predominantly lead.

887
00:50:11,420 --> 00:50:13,600
I didn't witness you taking a step back.

888
00:50:13,960 --> 00:50:14,960
OK.

889
00:50:15,880 --> 00:50:21,560
Can I just add quickly, Lord Sugar? So
when we met on day two, it was very out

890
00:50:21,560 --> 00:50:24,420
of the blue. He sort of looked at me and
said, Pasha, you're going to be doing

891
00:50:24,420 --> 00:50:29,760
the edit. Now, I said to Connor, I've
never edited a video, a branding advert.

892
00:50:29,760 --> 00:50:32,480
So you're telling me he dropped you in
it? Is that what you're saying? I'm not,

893
00:50:32,520 --> 00:50:36,220
I'm not. He went off to do the social
media thing. Because that's what he

894
00:50:36,280 --> 00:50:37,660
That's what he does.

895
00:50:37,940 --> 00:50:41,500
100%. It's the only good thing he did
do, because your one...

896
00:50:41,770 --> 00:50:46,470
was voted best by the social media
experts. 100%. Anyway,

897
00:50:47,950 --> 00:50:51,930
where do you think the fault with this
project lays?

898
00:50:52,370 --> 00:50:57,270
In my opinion, I think the fault on this
project lays more with the video team.

899
00:50:57,530 --> 00:51:01,350
One of the first things Connor said was,
I create stories into reality.

900
00:51:01,750 --> 00:51:03,070
There was no reality here.

901
00:51:03,450 --> 00:51:09,430
Right. Well, Connor, as the project
manager, can I ask which two people are

902
00:51:09,430 --> 00:51:10,990
bringing back into this boardroom?

903
00:51:11,609 --> 00:51:14,730
I am going to bring back Rajan and
Raktan.

904
00:51:16,090 --> 00:51:19,750
Right. I think it's very quick for you
to throw me under the bus.

905
00:51:21,450 --> 00:51:26,170
Okay, the rest of you leave and go back
to the house and the three of you stay

906
00:51:26,170 --> 00:51:27,330
here. Thank you.

907
00:51:29,690 --> 00:51:30,690
Well,

908
00:51:32,130 --> 00:51:34,310
look, you three are going to step
outside.

909
00:51:34,570 --> 00:51:39,770
I'm going to have a chat with Baroness
Brady and Tim and then you'll come back

910
00:51:39,770 --> 00:51:43,040
in here when at least... one of you is
going to be going today, okay?

911
00:51:43,540 --> 00:51:44,540
Off you go.

912
00:51:44,820 --> 00:51:51,680
I think a couple

913
00:51:51,680 --> 00:51:52,760
of them had a lucky escape.

914
00:51:53,220 --> 00:51:54,220
Yeah.

915
00:51:57,980 --> 00:52:00,700
So, Connor, good talker, isn't he?

916
00:52:00,900 --> 00:52:05,040
Yeah, but actually no one in the team
thought his instructions were very clear

917
00:52:05,040 --> 00:52:05,638
at all.

918
00:52:05,640 --> 00:52:06,640
And what about Raja?

919
00:52:07,150 --> 00:52:11,530
The reality is that Rajan was
responsible for some grave errors in the

920
00:52:11,670 --> 00:52:15,530
particularly saying negative things that
impacted some of the judges.

921
00:52:15,770 --> 00:52:20,990
I think you're really going to have to
narrow down on Roxanne. I mean, she was

922
00:52:20,990 --> 00:52:25,670
in charge of the branding, and the
branding is, I'm afraid, I think,

923
00:52:25,670 --> 00:52:26,670
poor.

924
00:52:27,470 --> 00:52:28,470
Yeah.

925
00:52:30,830 --> 00:52:33,610
Yes, could you send the three candidates
in, please?

926
00:52:44,420 --> 00:52:48,120
Well, Conor, no clear concept from the
brainstorm.

927
00:52:48,820 --> 00:52:51,840
No synergy between the ad and the
product.

928
00:52:52,220 --> 00:52:56,640
Our initial concept, which I'm pretty
sure you both knew and were aware of,

929
00:52:56,640 --> 00:52:59,240
we were going for the mobile phone
replacement, something kind of sleek,

930
00:52:59,240 --> 00:53:00,240
was kind of the concept.

931
00:53:00,380 --> 00:53:01,460
I trusted you with branding.

932
00:53:01,860 --> 00:53:05,560
Unfortunately, North H2O, with the
mountains and supporting you to reach

933
00:53:05,560 --> 00:53:09,400
peak, does have a narrative, and that is
much more linked to an adventure brand,

934
00:53:09,540 --> 00:53:11,900
and Roxanne, more specifically, a sub
-team lead.

935
00:53:12,440 --> 00:53:14,400
I think you failed to take
accountability for that, which I'm

936
00:53:14,400 --> 00:53:19,820
disappointed by. I'm sorry, can you
interject there? Because as a leader, I

937
00:53:19,820 --> 00:53:22,160
wanted to hear everybody's opinions and
voices.

938
00:53:22,620 --> 00:53:28,720
Levi threw in the bit about the peak,
which ultimately everyone agreed on it.

939
00:53:29,100 --> 00:53:33,360
Connor, you've gone into why you brought
Roxanne here as being the third team

940
00:53:33,360 --> 00:53:35,460
leader. I'm loving to hear.

941
00:53:35,800 --> 00:53:36,800
No problem.

942
00:53:36,940 --> 00:53:41,320
So you doubled down on making an
adventure brand. You compounded it by

943
00:53:41,320 --> 00:53:41,939
the compass.

944
00:53:41,940 --> 00:53:44,640
You dissed Big Zoo's brand itself.

945
00:53:45,020 --> 00:53:49,820
No, no, no. I mentioned that we went for
a carton as opposed to a can to stand

946
00:53:49,820 --> 00:53:52,920
out. I think there's a way that you can
elevate the use of the carton without

947
00:53:52,920 --> 00:53:54,360
putting down a can.

948
00:53:54,640 --> 00:53:57,240
So what you're trying to say is you
brought me back because I put a compass

949
00:53:57,240 --> 00:53:58,320
a bottle.

950
00:53:58,730 --> 00:54:02,950
You think that we have failed this task
because of compasses on there? I think

951
00:54:02,950 --> 00:54:05,310
you made it extremely difficult in the
pitch.

952
00:54:05,750 --> 00:54:06,750
Not the mountains.

953
00:54:07,910 --> 00:54:12,150
So you agree that there are branding
issues here? What you've achieved is

954
00:54:12,150 --> 00:54:15,690
you've made tap water look exciting,
quite frankly.

955
00:54:16,690 --> 00:54:23,390
Branding, Roxanne, you have to take
responsibility for it. You're the sub

956
00:54:23,390 --> 00:54:24,308
-team leader.

957
00:54:24,310 --> 00:54:26,970
I do take, you know, accountability for
it.

958
00:54:27,240 --> 00:54:32,460
for some of the, you know, the branding.
But ultimately, I don't believe I am

959
00:54:32,460 --> 00:54:33,800
the failure of this task.

960
00:54:34,100 --> 00:54:37,280
Where do you think the failure lays out
the three of you then? I believe Connor.

961
00:54:37,820 --> 00:54:41,360
Easy to point at a project manager,
isn't it? Well, it's not just because

962
00:54:41,360 --> 00:54:42,720
the leader. That's not it at all.

963
00:54:43,000 --> 00:54:46,780
The directing and the filming of the
actual advert.

964
00:54:47,210 --> 00:54:50,850
When me, Pasha, and the editing team
were going into the second day, there

965
00:54:50,850 --> 00:54:54,690
nothing for us to go off. There was no
notes. That's not true. That isn't true.

966
00:54:54,990 --> 00:54:59,010
It was Pasha's vision, and Pasha was the
assistant director for a reason. So

967
00:54:59,010 --> 00:55:00,570
you're saying it's his responsibility?

968
00:55:01,030 --> 00:55:05,330
Well, he directed it. Okay. Yes, this
week I took the reins as PM, and I

969
00:55:05,330 --> 00:55:08,510
when we got to North. I swapped sides
over to the live stream. I think we

970
00:55:08,510 --> 00:55:12,170
smashed that out of the park. Was the
video a little bit boring? Yes. So I do

971
00:55:12,170 --> 00:55:13,410
take accountability for that.

972
00:55:13,790 --> 00:55:14,790
Right, okay.

973
00:55:15,130 --> 00:55:19,550
I don't want to hear any more from
anyone. So the way I see this, Connor,

974
00:55:19,550 --> 00:55:24,930
that I'm impressed that you do take
responsibility and you've taken

975
00:55:24,930 --> 00:55:29,050
responsibility for certain parts of the
failure of this task, right?

976
00:55:30,750 --> 00:55:35,990
Roxanne, I think as sub -team leader on
the branding side, you have a lot to

977
00:55:35,990 --> 00:55:36,990
answer to.

978
00:55:38,070 --> 00:55:44,270
Rajan. To be disrespectful of the canned
water to the two experts was a major

979
00:55:44,270 --> 00:55:49,470
boob. I can't get to the bottom of
whether you're shrewd enough for me.

980
00:55:51,050 --> 00:55:57,990
But, Connor, whether you allowed the
social media to distract you from the

981
00:55:57,990 --> 00:56:02,930
business that we were supposed to be
doing could be one of the reasons why,

982
00:56:03,110 --> 00:56:05,710
regretfully, this task failed.

983
00:56:07,330 --> 00:56:10,310
I've just got to do this on a gut
feeling at the moment.

984
00:56:12,470 --> 00:56:14,170
My gut feeling is that

985
00:56:14,170 --> 00:56:21,130
Roxanne,

986
00:56:21,270 --> 00:56:22,270
you're fired.

987
00:56:23,130 --> 00:56:24,290
Thanks for the opportunity.

988
00:56:24,950 --> 00:56:27,150
Thanks Tim, thanks Vanessa, Brady. Good
luck.

989
00:56:28,730 --> 00:56:29,730
Connor,

990
00:56:34,270 --> 00:56:36,230
I like your spirit.

991
00:56:37,080 --> 00:56:38,080
and determination.

992
00:56:39,080 --> 00:56:41,180
However, you need to focus in future.

993
00:56:41,800 --> 00:56:43,700
You two, go back to the house.

994
00:56:43,940 --> 00:56:44,940
Thank you.

995
00:56:48,380 --> 00:56:52,740
I'm glad that Lord Trigger didn't
believe in me, but I back myself 100%.

996
00:56:52,740 --> 00:56:56,100
got a lucrative business and I can't
wait to prove Lord Trigger wrong.

997
00:56:57,800 --> 00:57:00,120
I mean, no one backed my vision,
unfortunately.

998
00:57:00,860 --> 00:57:01,860
I should have been p .m. really.

999
00:57:03,680 --> 00:57:06,420
Guys, I really hope that Roxanne's
coming back.

1000
00:57:06,640 --> 00:57:10,120
Yeah, I actually will cry if Roxanne
doesn't make it home today. I think

1001
00:57:10,120 --> 00:57:11,120
might make it back.

1002
00:57:20,480 --> 00:57:23,080
Oh, boys, you've got to tell us what
happened.

1003
00:57:23,360 --> 00:57:26,620
So, I mean, Lord Sugar felt that Roxanne
was the person to blame.

1004
00:57:26,880 --> 00:57:30,680
The branding aspect wasn't fantastic,
and, you know, she was the one who got

1005
00:57:30,680 --> 00:57:34,340
finger. Who do you think's on thin ice
now, then? I think everybody's on thin

1006
00:57:34,340 --> 00:57:35,720
ice, but there's no room for hiding.

1007
00:57:37,680 --> 00:57:40,200
Now, 15 candidates remain.

1008
00:57:41,140 --> 00:57:45,160
Lord Sugar's search for his next
business partner continues.

1009
00:57:47,610 --> 00:57:48,610
Next time.

1010
00:57:48,710 --> 00:57:52,010
I want you to make a bunch of money out
of flowers.

1011
00:57:52,330 --> 00:57:55,710
Petals? We've got 60 bouquets to make.
We're only four down. Don't cut them too

1012
00:57:55,710 --> 00:57:56,770
short. Don't cut them too short.

1013
00:57:57,110 --> 00:57:59,750
Pitfalls? Come over and treat yourself.

1014
00:58:00,270 --> 00:58:01,149
Top crowd.

1015
00:58:01,150 --> 00:58:04,390
And in the boardroom. You completely and
utterly lost the plot.

1016
00:58:04,810 --> 00:58:05,810
A pruning.

1017
00:58:06,170 --> 00:58:07,170
You're fired.

1018
00:58:09,630 --> 00:58:13,270
If that merely wet your whistle, head
over to BBC Two for unfinished business

1019
00:58:13,270 --> 00:58:14,450
after the figure skating.

1020
00:58:15,290 --> 00:58:17,670
Let's be honest, it's the Olympics of
drag.

1021
00:58:18,030 --> 00:58:20,430
Battling for the crown, RuPaul's Drag
Race UK vs.

1022
00:58:20,650 --> 00:58:22,270
The World is at the end of that red
button.