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I'm really proud that we make our
product in -house.

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You might be able to hear the CNC
machines going downstairs right now, but

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actually make it here.

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We don't get something from another
company and then put a different coating

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it and slap a sticker on it and say it's
ours.

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We have it here, our sick rifle. The
action starts out 34 pounds.

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That's the action body for the sick
rifle.

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And it ends up at about three.

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It shows up in 12 or 24 foot bars of
material.

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And we start cutting it with a saw.

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And all those chips are in the recycling
bin here.

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It means we build it in -house.

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100%. And in the U .S., there are not
many rifle manufacturers left.

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True manufacturers that actually build
the parts.

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There's machine shops that build a lot
of parts for other companies.

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But having a machine shop in the company
to where you can control everything,

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it's almost non -existent.

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It's a comfortable reach for me. My
shoulders can stay square.

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Now I can get up on the target, and it's
super easy.

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Impact.

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I get to do a lot of instructing, which
is super fun.

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It's the thing I love the most about my
job, whether I get to instruct up at Hat

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Creek or whether I'm instructing for
Seekers Precision, traveling around,

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teaching our partners that are selling
our rifles how to become better

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So short laces get collapsed first.

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Take up those little flexy ones first,
and then get that mobile shooting bench

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set up for yourself.

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My name is Matty Nelson, and I'm the
director of business development at

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Precision. I got hired on originally as
like a sales representative,

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specifically for military law
enforcement.

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But they needed all kinds of stuff. The
company was growing super fast. The name

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was getting out there. But now I can get
in here, support the rear of that gun,

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support the front of the gun.

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This method is now super stable.

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They needed a guy for marketing. They
needed a guy for social media. They

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a guy to help run the in -house customer
service team. They needed a guy to help

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grow the sales team.

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And I fit a lot of those bills and
wasn't afraid to really fail at it.

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Impact? Impact is dead center. All three
of those, you just shot those three

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rounds, you're inside the bottom of a
Coke can at 660 yards.

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I do, that's a complicated question. I
do everything that Mr. Seekins doesn't

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want to do so that he can focus on
moving the company to the next level.

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So you can lead people by pushing them,
pulling them, dragging them, right?

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But if you surround yourself with the
right people, you don't actually have to

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lead them.

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All you have to do is give them a
direction and give them a little bit of

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Matt will tell you, I give them a lot of
rope.

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Sometimes he gets it twisted up around
his ankles and I get to pull him back,

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but pretty rare.

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So I grew up in Orem, Utah, which back
then, all orchards. I grew up on a dirt

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road, and it was all just apple and
cherry orchards around me. So I got to

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up kind of running amok as a little kid.

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I played baseball and basketball for the
high school there. There's a lot of

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work that goes into that, especially
playing bowl sports at a very high level

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for the varsity side.

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If you get bound up underneath, yeah,
kick this foot out so it's a little bit

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farther out. I served a two -year
mission for the Church of Jesus Christ

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Latter -day Saints down in Brazil.

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I had to learn a new language, learn
Portuguese while I was down there. I

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speak a word of it before I left, but
could read it, write it fluently, do all

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that stuff when I got back, which was
fun. I want you to give me just the left

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edge.

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Just walking around every day in the
streets of Sao Paulo, like you see some

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crazy stuff while you were down there,
and I sure did.

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I mean, I got probably in a fistfight
once a week. Same spot.

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It was bizarre.

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Same spot, wearing it out. It was a good
adventure. Nicely done.

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Just shooting.

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Did that and thought I would go to
college and have my life figured out,

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college and me were just not a real good
fit.

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I was taking a lot of different classes,
but nothing that really just blew my

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hair back.

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And so I took a job as a tour guide in
Alaska, and I went up to Ketchikan,

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Alaska, which is on the bottom end of
the sound there, and I was a tour guide

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a little island. And, I mean, the war
was on. We were in Iraq and Afghanistan

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the time. Instead of trying to, like,
move it over, Just seesaw the gun.

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And so I thought, hey, maybe I'll go
throw my hand at that, and maybe I'll

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up a little bit more, right? And come
back and go to college, and I'll be a

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grown -up then. And then I got to basic
training, and I was a little older and a

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little more mature and in crazy good
shape.

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I had a good drill instructor that
pulled me aside. He came up, and he had

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written on the palm of his hand.

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And I was like, what's SF?

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Special Forces, you moron. I'm like, oh,
what do they do?

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00:05:48,830 --> 00:05:51,290
He gave me a book that I read that night
on...

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and what Special Forces was and what
they do.

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And that was it.

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That turned the page, and that's what
immediately blew my hair back. And I was

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like, man, that's what I've been looking
for as an adult, to be a grown -up,

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00:06:03,720 --> 00:06:08,000
purpose and drive, and something that
really turns me on. And going out and

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00:06:08,000 --> 00:06:09,980
trying out to be a Green Beret was what
it was.

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I always knew I wanted to work for
myself.

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I just wanted the freedom and the
ability to carve my own path.

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The seeking side of my family, most of
them are entrepreneurs.

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For me, that was, I mean, that's kind of
what you did. You grow up and you

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figure out what you're going to do.

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You make it what you want.

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I grew up with mom and dad was in
Alaska.

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So he was around, but not really
available to help me. So if it was

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that was broke, I'd figure it out.

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00:06:39,420 --> 00:06:41,760
14 years old, I bought a CJ5 Jeep.

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I put a V6 in it, different
transmission, put a lift kit on it, put

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steering on it.

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When I started this, I was 20 years old.
So this guy right here would have been

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my original.

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I bought a little CNC machine and put it
in my garage.

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All the neighbors came out and they're
like, what in the world is that, you

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know? Because I lived in the
neighborhood.

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I didn't get a business license or ask
permission or anything like that. I just

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did it. The goal at the time was to just
make enough money to pay this stupid

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thing off because it was more than my
house payment.

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I was just excited to get it and start
making scope rings.

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Like, honestly.

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I mean, I was into hunting and shooting
and competition shooting.

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So I was like, well, let's just build
some better stuff.

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And so we built scope rings and then
scope bases.

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I had rented a shop, rented a machine at
a shop and made them there for a little

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while. But I would get up in the morning
and go to my real job from about 4 a

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.m. till 3 p .m.

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And then I would go make scope rings
until almost midnight at the other

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So when I got that, that meant I got
some freedom.

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I'm still paying for it.

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It's really expensive.

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So this guy held like 10 tools.

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Did you change the tools and cut the
parts out?

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You know, I didn't want to take on
investors.

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So, you know, our growth is more organic
than forced.

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And now they're made right here, that
metal machine.

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So a lot of times you have a company and
they're like, hey, we have a product.

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Let's build 10 million of these things
and then go see if we can sell them.

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Our approach is 100 % different than
that.

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It's, hey, let's build 10 of these
things and see if we can sell them, and

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let's figure out how to build more, you
know, and then you just grow as you can.

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I actually started it because I wanted
some scope rings that weren't super

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and that fit on a hunting rifle, like
you use in the mountains, and they

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wouldn't break.

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Knocking a crack?

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What's that? I hope not.

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I mean, I grew up shooting guns when I
was basically able to hold them.

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And then hunting.

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So, you know, guns have been a pretty
big part of my life forever.

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You know, grandparents hunted.

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We have 1520 elk.

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They're about 1 ,532 meters out there.

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There's a nice little path that keeps us
at depth of light.

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We can get right up to where we're
within reasonable shooting distance of

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animals. They stay there and feed.

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So I was hunting.

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I had a .30 -06.

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My grandpa gave it to me when I was 12.

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And I shot a dull sheep with it in
Alaska when I was 13.

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Shot a couple of deer with it.

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and then I put a new barrel on it to 270
because I wore out the .30 -06.

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Boy, they're just going to hang it out
in those thick pine trees.

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Trying to break brush from a shot this
far is going to be questionable at best,

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so I'm going to close this gap just a
little more.

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I was just in the canyon up here, like
10 miles away, and so you hike around

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glass from the open side into the
timber.

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One of the bottom of the scope rings had
split or come loose, cracked on me.

160
00:10:02,220 --> 00:10:06,720
We got 567 meters, three and a half mils
on the gun.

161
00:10:07,600 --> 00:10:09,100
Let's just drop this back leg back.

162
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And I missed a pretty nice white -tailed
buck. It was probably the biggest buck

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I've ever seen and had the option to
shoot at.

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I missed it three or four times at like
400 yards, and I was just disappointed.

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And then that kind of prompted the whole
thing, and I started seeking some

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precision.

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That was a hit.

168
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I think she's down.

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Yeah, there's the tree wobbling. She's
rolling.

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How far? Come on, girl.

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Oh.

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There it is right there.

173
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Of course it is.

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00:10:57,160 --> 00:10:58,800
Hey, nice spotting, man.

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Nice spotting.

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00:11:00,420 --> 00:11:01,720
So we got a cow elk down.

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We put her down right at, I mean, just a
shade under 600 meters.

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All right, the good news is we know
right where she is. So I'm not kidding.

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I wonder if we divide and conquer. I got
to do a lot of cool things when I was

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in Special Forces. I got to do more in
10 years than most guys do in 20.

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My religious background, like I don't
drink, I don't mess around. So they

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send me anywhere, and I was hands off.
All the cool shooting schools, Sephardic

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00:11:27,840 --> 00:11:29,920
Sniper School, Halo School.

184
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A couple days shy of three years in
Afghanistan total time. I got about a

185
00:11:34,920 --> 00:11:35,920
and a half in South America.

186
00:11:37,100 --> 00:11:40,600
But got out and I contracted for the Air
Force for a little while, about a year.

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We were still in Florida. It wasn't
home.

188
00:11:42,720 --> 00:11:44,120
Me and my wife both grew up in Utah.

189
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Yeah, this will feed my girls for a
while.

190
00:11:46,060 --> 00:11:48,100
I met a guy down there. His name is
Brian Morgan.

191
00:11:48,620 --> 00:11:52,920
Oh, great. Got you. He now owns Hat
Creek here in Idaho, which is the

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00:11:52,920 --> 00:11:56,020
facility to come to for level one, level
two long range shooters.

193
00:11:57,060 --> 00:11:59,600
I started working for him down there and
he knew Glenn.

194
00:12:00,080 --> 00:12:05,160
I got an interview and was able to get a
job offer from Mr. Seekins before I

195
00:12:05,160 --> 00:12:06,160
walked out of his office.

196
00:12:08,340 --> 00:12:10,700
He asked me, like, how curious are you
about, you know, working here? And I was

197
00:12:10,700 --> 00:12:12,660
like, well, I've got to borrow your
truck when this is over because I've got

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00:12:12,660 --> 00:12:16,760
go meet a realtor to look at houses
before I come down here. So before Glenn

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00:12:16,760 --> 00:12:20,280
met me for more than two hours, I was
driving around town in his truck looking

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00:12:20,280 --> 00:12:23,640
at houses with a realtor so we could get
out here as quick as possible.

201
00:12:28,120 --> 00:12:32,740
Action body material gets staged onto
this rack, comes into this auto band

202
00:12:32,980 --> 00:12:37,280
gets cut down into length. We transition
it over to the machine where it's going

203
00:12:37,280 --> 00:12:38,880
to get machined into an action body.

204
00:12:39,480 --> 00:12:43,200
From that bar, here's it cut up into the
length that the robot's then going to

205
00:12:43,200 --> 00:12:44,200
load.

206
00:12:46,440 --> 00:12:50,980
This is the first operation where we put
the picatinny in, we cut the bore and

207
00:12:50,980 --> 00:12:54,420
the barrel thread into the device, and
then it moves to the second operation

208
00:12:54,420 --> 00:12:55,420
machine.

209
00:12:57,070 --> 00:13:01,210
It gets loaded onto this vertical mill
that then takes it through its next

210
00:13:01,210 --> 00:13:04,250
operation. That produces a finished
action body.

211
00:13:07,610 --> 00:13:11,290
Comes into the inspection room, goes
through its formal inspection, gets put

212
00:13:11,290 --> 00:13:13,510
onto the rack over here of finished
parts.

213
00:13:14,430 --> 00:13:16,310
These finished parts will then...

214
00:13:16,600 --> 00:13:19,820
get transferred over to the quality
control department, and the quality

215
00:13:19,820 --> 00:13:24,280
department does another inspection on
those parts before it's moved on to

216
00:13:24,280 --> 00:13:28,740
tumble, blasting, coating, and then
finally into final assembly into the

217
00:13:34,120 --> 00:13:40,340
What I actually do is kind of shepherd
all of the parts and problems once they

218
00:13:40,340 --> 00:13:42,520
leave the quality control floor.

219
00:13:44,400 --> 00:13:46,600
So from manufacturing, they go to
quality.

220
00:13:47,280 --> 00:13:52,480
And as soon as they leave quality, it
goes to coding, it goes to assembly, or

221
00:13:52,480 --> 00:13:53,480
goes to shipping.

222
00:13:53,640 --> 00:13:59,500
So from there, it's really up to me to
figure out the logistics of what parts

223
00:13:59,500 --> 00:14:04,340
we've got to have today, what parts
we're going to need next week, what's a

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burner thing.

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And I've got a fantastic team that
assists with all that because there's no

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I could do it alone.

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50 -plus parts go into making a complete
rifle every day for us.

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Almost all those parts, from the start
of the raw material, there's not much

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that we do not make ourselves in -house.

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You are truly getting something that's
made in America by Americans that love

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the product that they're building, that
use the product that they're building

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every single day in the outdoors.

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What we're doing today after lunch is
finishing off the culmination of a

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weeks of athletic and mental events
here. This is the Seekins Sweltering

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Office Olympiad. The Triple S -double
-O, it's an annual tradition. It's part

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the culture here at Seekins.

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And back by popular demand is tug -of
-war today. So we're about to go judge

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that contest.

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What's the wig look like?

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Oh!

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There we go.

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Look at that.

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Peter Drucker said, culture eats
strategy for breakfast.

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Meaning, if everybody's enjoying
themselves and everybody's involved in

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vision and is excited to go to work,
you're going to crush it. More than

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somebody who just has a corporate
strategy written out.

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Because you can't sell that unless you
have the culture in place.

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Want to talk on their team?

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Tug was built for recoil management. He
works in our quality control department.

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He does a lot of the accuracy testing.

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That's the guy you want behind a
lightweight rifle. That is recoil

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its finest right there. So stepping up
and saying, hey, you, you, and you,

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go out and let's do a tug of war. You
know, it started off small the first

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But if I look confident and excited that
this is something that we all ought to

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do, a lot of times that catches on and I
can get people to do it.

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If you've got a population that is
excited to come to work, can joke around

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each other and with with management uh
feels free to come right through your

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door and chat about better ways to do
their own jobs better ways that they

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parts could flow i think we've got the
best of both worlds

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at 10 years

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in the military i talked to the missus
and she was like yeah it's a good time

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punch you got two kids that you don't
even see right now because i was gone an

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average of 300 days out of every year
between deployments and schools.

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I think, like, PTSD and TBI get kind of
misclassified a lot.

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The guys I was with were all apex
predators, right? You don't see lions

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up in the Sahara during nap time like,
oh, oh, I can't believe we did that to

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that zebra. That's not, you know, that's
what a lion is. That's what they do.

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It's not PTSD in that sense.

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Look at the TBI that we get, all the
explosive charges that we set off that

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we're in close proximity to, all the
training that we do in very close, small

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cement rooms with a lot of gunfire going
on, all that percussive stuff.

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I did step on an IED. I blew myself half
to pieces.

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I was lucky enough to walk away with all
my limbs as they were. It messed my

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left leg up in the thigh significantly.

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It broke my right foot, shot me 20 feet
up in the air, and I came down and

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landed in the same hole.

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Incredibly lucky. My buddy, his dog was
incinerated in front of him. He lost

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both his legs on something that was half
the size.

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I tell people I got a full deck of cars,
but they've been shuffled pretty good.

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I'm always thinking about 17 things at a
time, making ground on maybe five, and

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the rest is just clutter, but I can't
ever calm that down.

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He can feel all of his muscles through
the saddle just like he can feel all of

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your muscles coming through your body
through the saddle onto him. What your

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heart rate is, what your emotions are.
If you're thinking it or you're feeling

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it, the horse is feeling the same.

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But being on a horse is one place since
then that I've been able to completely

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focus just on the moment, which is why
they've been so good for me and

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ultimately why we ended up with this
property that I have and the horses.

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That's been a saving grace for me.

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It's an amazing feeling that is not
comparable anywhere.

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But for me, it makes my mind calm.

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That is as free as you'll ever be, is
riding on the back of a horse through

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United States.

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The team we have is exactly the one that
Glenn recognized as the one that will

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help him enact his vision.

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for the future of the company. Major
awards for the Olympics.

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Everybody's got ideas, and one guy only
has so much.

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So if I can take seven or eight other
people's brains and use them

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to make the company better, I mean, is
that better than one?

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I would think it is.

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I'm lucky enough to have a background
that checked out to get hired on at a

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company that was started in somebody's
garage.

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It is a living proof that the American
dream is still a thing.

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And that has grown to 75 employees and
their families that are all dependent on

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how well each of us perform to ensure
the success of the company year after

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year. Things are flowing nicely.

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We have a nice buffer between shipping
and assembly and QC and manufacturing,

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and we're able to average 400 bolt
rifles every week without breaking a

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now. I think everybody here deserves a
huge round of applause for what it's

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taken to get this far.

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Yeah. And, yeah.

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So we're only five weeks away from...

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from feeding last year.

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Yeah. And this will be the seventh year
in a row of the best year ever.

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Yeah. Thanks. Thanks to everybody.

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It's taken me a little bit to get the
team that I have, but the team that I

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is, I mean, it's solid.

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You know, we're, everybody is focused on
making sure that the next person is

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successful.