All language subtitles for Brexit.2019.iNTERNAL.1080p.WEB.H264-METCON

Britain makes a noise.
An actual noise.

- Did you know that? I feel
I should almost apologize.

It says here you... basically
ran the Leave campaign,

and yet...

And yet,

I doubt most people
have ever heard of you.

It groans.

It's been groaning
for some time.

Must be annoying, old Boris
getting all the credit.

Oh, I don't seek the limelight.

A hum that only very
few people can hear,

never stopping.

Mr. Cummings,

this inquiry was established

by the Information
Commissioner's Office

following revelations concerning

the European Referendum
four years ago, in 2016.

Its primary purpose
is to investigate

the use of our personal
data in political campaigns,

and the way in which
it is rapidly altering

democratic processes here...

A million important questions

to be asked of our nation,

our species, our planet,

and no one's asking
the right ones.

I mean, we're an education
think tank primarily,

and, uh, well, you were
once special advisor

to the education
secretary, so...

Your reputation precedes you,

although we'll try not to
believe everything we hear.

All I hear is noise.

Do you have any thoughts?

- Yeah, it's fucked.
- We're all fucked.

What are your thoughts on providing
strategy for our many clients?

Be polite, engaged.

Don't tell them what
you're really thinking.

So... what do you think?

What do I think?

Just breathe.

And think of Mary.

Breathe.

I think...

- Dominic?
- What do you think?

Breathe.

- I think...
- Oh, shit.

Stupid.

You should advise
your businesses that,

as a global society,

we are entering a series
of profound economic,

cultural, social,
political transitions

the like of which the
world has never seen.

Educated people are
the most stupid.

Massive increase in
resource requirements...

We need an Odyssean education...

rising tide of
religious extremism...

the synthesis of...

the generational inequalities

in the West on an
historic level...

Apollonian rationality
and Dionysian intuition.

I would tell them that,
for the past years,

decades even, this
firm has failed...

to prepare any of
them for any of it.

Because of course it's not like

as if the U.K.'s experienced
anything like Brexit before.

Brexit will never be a win-win.

The course that
Brexit will take...

- of our approach to Brexit.
- No-deal Brexit.

We live in a multiverse of
differing branches of history.

Brexit... Brexit... Brexit...
Brexit... Brexit.

My question is, do you
consider your campaign

to have acted within
accordance of British law?

And in a different
branch of history,

I was never here,

some of you voted differently,
and this never happened.

But I was.

And it did.

Everyone knows who won...

but not everyone knows how.

The battle of the Continent

becomes Europe's total war.

In Amsterdam,

Churchill proclaimed the
need for a united Europe.

General De Gaulle said non

to Britain joining
the Common Market.

People can work
without restriction

in any of the six countries.

A particular problem
is the price of food.

Our entry into the EEC

will make Europe the most powerful
trading bloc in the world.

We have our moment
of opportunity,

the chance of new greatness.

Now we must take it.

A splendid

and decisive yes for
Britain in Europe.

I don't know what
I'm voting for.

I don't really see what
good it's going to do us.

We are asking for
our own money back.

We have not rolled back
the frontiers of the state

only to see them reimposed
at a European level.

Suspending membership in
the Exchange-Rate Mechanism.

I will now form a majority
Conservative government.

Tomorrow, I will
commence the process

to hold a referendum
on Britain's membership

of the European Union.

Sorry to mobilize
you so quickly.

Oh, no. It's what the
WhatsApp Group is for.

"Avengers assemble."

I-I don't really
know what that is.

But, um, the past few years,

a band of rebels has been
meeting here regularly,

away from, um, you know...

It's very, um,

Tinker, Tailor.

Well, it worked.

We roused enough of the rabble

to force Cameron's
hand on a referendum

should he win the election...

Obviously not expecting
to win outright.

Well, he has.

So it's happening.

We are about to ask
the biggest question

the nation has asked
itself in a generation,

perhaps all generations:

in or out?

And we need a leader.

Not me.

Things are going to
get pretty nasty.

I can organize from the back.

I-I can't lead an army.

You need an attack dog for that.

I have an idea.

It is risky, though.

He's different.

If you want to be a dog-kebab,

keep barking!

Dom!

- Hi.
- Hello.

Can we, um... can
we have a chat?

Uh, yeah, sure.

Why don't you come in?

Douglas Carswell.

Douglas. Hello. Hello.

So.

What have you been
up to the past few...

- months?
- Two years.

- Is it?
- Yeah. Chucked it all in.

Went to live on my dad's farm.

Did a little bit of work...

and meditated.

Wrote a lot. Read.

Thucydides, Kipling, Tolstoy.

Right.

So... Dom...

what we're looking for is...

Unh-unh. No way. Promised myself

I'd never set foot
in Westminster again.

You can run this however you...

Setting up a campaign

is like setting up a
multi-million pound start-up,

except you're warning investors
there's nothing to sell

and no profit to
be made from it.

In other words, it's
a fucking nightmare.

Just... Leave those
investors to me,

because I can leave strategy,
for the most part, to you.

No.

Dominic.

All your life
you've been promised

people would listen
to your ideas.

And time and time again,

the establishment got scared.

They betrayed you.

Here's your chance to really
change things like never before.

It's OK.

- You can take your time.
- Oh. Of course.

Except we don't have any.

We need to be the
first out the gate.

Before the pro-EU
side, you mean?

I'm talking about our own side.

You do know who Arron Banks is?

I know UKIP might give off
this blokey, jokey vibe,

but I'm afraid a lot of their views
are, well, nothing to laugh about.

If these right-wing thugs try and run
the "out" campaign, they'll kill it.

We need a more
respectable alternative.

No, no, no, no!

You mad bugger! You mad bugger!

Ah, how are ya?

Ahh, I'm knackered.

- Sorry, Arron.
- I can't be angry at you.

Come on. Let's have a drink.

I dunno.

Seven tries at winning a seat,

and seven losses.

And now the party, too.

Stitch-up arseholes,
all of them.

I'd put my fist
down their throat

and tear out their spine...
Only they don't have one.

Stay. Lead.

I said I'd resign.

People come back from
the dead all the time.

Look at... Jesus.

He only came back twice.
It'd be my third.

But, you know, if...

if I were to, then...

I'm... I'm sorry to have
to ask this, Arron, but...

You want more money.

- He's back! I knew it!
- Well.

Now look, this referendum,

I-it's gonna be a Tory-led
Westminster operation

with us lot being edged out...
me!

And I've been, my
whole bloody life,

fighting for this, and
I can't let that happen!

And I won't.

All right. All right.

- Let's gate-crash.
- What?

- Let's make a right bloody mess!
- Ohh! Ow!

- Freedom!
- Hey-hey-hey-hey, oh, yeah!

- Hi. Hi.
- Victoria.

- Good morning.
- Morning.

- Douglas Carswell.
- I'm Victoria Woodcock.

Douglas, Matthew,

when shall we three meet again?

And speaking of...

We'll have the entire apparatus
of the British state against us.

They'll have the endorsement of
all the major political parties.

With their database
of 40 million voters:

who they are, where they are.

Which we'll have no access to.

We'll have to
start from scratch.

They'll get to
set the timetable,

- frame the entire debate...
- I know.

I need total autonomy on
the overarching philosophy.

- I did picture a more collaborative...
- Absolutely.

We'll work out the details.

Let's get started.

How to change the
course of history,

lesson one.

Kill conventional wisdom.

Napoleon. Otto von Bismarck.

Pay attention, Douglas.
Alexander the Great.

This is where we draw our wisdom
from, the true disrupters of Europe.

Socrates, Sun-Tzu, Chairman Mao.

That's all very well,

first, we need to
win designation.

Only one group gets to campaign as the
official "in," one as the official "out."

- Then we test our messages with

focus groups.
- I've already done it.

What is it you don't like about
European Union? Is it the size of it?

What is it you don't like about the EU?
What is it you don't like?

What about it? The fact
that it's over there?

Do you know who your MEP is?
Do you know what an MEP does?

- Didn't know you had an MEP?
- You can't just go to a pub, Dom.

There's a science to it.

What about immigration?

- Is it immigration?
- Is it immigration?

You can be honest.
Is it immigration?

What about immigration?
Is it race?

Is it different
races not mixing?

Is it race? Not
being integrated?

People are feeling angrier,

left out, ignored. What else?

Don't think our kids will
have a better future than us.

Children... legacy...

Do you think there should
be a cap on immigration?

- [Is it the numbers?]
- You think it's too many, too?

We spend more time than ever
online, but we feel more alone.

Ain't that the truth, Douglas?
- Uh, er...

Is it the type of people
they're bringing over?

- Think it's too many?
- What's too many for you?

You don't believe the numbers?

Think they're not
being counted properly?

You don't feel you
can trust the figures?

We're not getting
married as much.

Less of us have faith.

We're not saving as much.

Trust less the institutions

and people our parents trusted.

Except the NHS, which we love.

But think it's
fundamentally fucked.

National Health Service.

- Which countries don't
you like that have

already joined? - that
have joined already?

- Why not?
- Why not?

Why not?

And who don't you
want to join next?

Who don't you want to join next?

Wh-Why don't you want...

- Why?
- Why?

Why not?

Why? Why don't you? Turkey.

- So it was...
- America, '92.

Campaign that changed
all campaigns.

First of Four Fundamentals
to win, Vicks?

- Um...
- Hello?

"Message... discipline."

Lost of national identity.
Clear...

- Is it sovereignty?
- Digestible...

- Loss of community.
- Support.

- Independence?
- Message repeated

over and over...

and over.

How did we get into this?

What's our message?

What is our message?

What's our message?

What's our message?

What's our message?
What's our message?

What's our message?

Can't just be a slogan. We
need to capture a feeling.

What's the feeling?

My father used to work on a rig.
Oil.

All those pockets
of energy, hidden...

deep down in the earth,

built up over long
periods of time.

Groaning, moaning...

waiting for a
release, an outlet.

All he had to do was
find out where they were,

and start digging down...

open up the well and
let the pressure out.

We can tap into all these
little wells of resentment,

all these little pressures
that have been building up,

ignored over time.

We can make this about
something more then Europe.

Europe just becomes a symbol.

A cipher. For everything.

Every bad thing that is
happening; has happened.

It's brilliant.

"Take...

control."

I like it. Simple. Clear.

Empowering.

- Brilliant.
- Mm.

Let's get it out there.

Maybe. I dunno. Maybe.

We should start sounding it out

- with our growing band of MPs.
- Why?

- Their experience in this is invaluable.
- We don't need them.

We're gonna be making decisions
based on science and data,

no matter how counterintuitive

to traditional
political thinking.

No advertisers, no snake oil
salesmen, no fucking Saatchis.

We're gonna follow algorithmic
statistical analysis.

We don't need to put up
with any prima donna MPs.

- Understood? Sure. Sounds good.

We need to make sure they're onside.
They are the face of politics,

and don't we want as broad
a coalition as possible?

Also, Dom, I have invited...
a couple of them onto the board.

A "board"?

Ugh. I'll say.

Bored to death.

A boring board game of players

who should not be
allowed to pass Go.

These so-called political rebels

who, for 20 years of failing
the Euroskeptic cause,

are still gonna sit here and lecture me
on how best to win this war. You watch.

We wanted to share with you

some of our experience of
spearheading this movement

long before... well,
before you came along.

That'd be great.

We'd love to hear your
ideas for the ground war.

Well, I'm more concerned with the air
war, actually... digital, social media.

You mean the
Facebook and things.

- Yep.
- I can see you're into

all this newfangled
tech stuff, Dominic,

and I'm sure that has a place,
but the first step must be

reaching voters direct.

Old-school. Doorsteps.

Stalls in market squares.
Posters.

And for that, you need the MPs,

as many on our side
as opposed to theirs.

They have the local knowledge.

Our focus will be on
building a digital system

that will provide us with
the empirical evidence

we need to understand
who our voters are

and what they want to hear.

I knew it. I warned you.

I think what Dom means...

Some of us have been waiting a
lifetime to get to this point.

Not to have it ruined by some...
geeky anarchist

who wants to show off.

I just want to get
us over the line.

Something that MPs have failed
to do since this movement began

- over 40 years ago.
- Excuse me.

With respect, this referendum
is a really dumb idea.

- What?
- I think what we're emphasizing here...

Referendums are quite literally
the worst way to decide anything.

Dom...
- They're divisive. They pretend

that complex choices are simple
binaries, red or blue, black or white,

and we know there are more nuanced
and sophisticated ways out there

to make political
change and reform.

Not that we live in a nuanced
or political age, do we?

Political discourse has
become utterly moronic

thanks to the morons who run it.

- Really...
- But there it is.

If that is the way
that it is to be,

then I will get
us across the line

in whatever way I can.
But in order to do that,

we have to restack
the odds in our favor.

- We have to hack the political system.
- Hack it?

Like a cyber-hack. Get
in through the back door.

Reprogram the system so
it starts working for us.

You're all talking about
posters and flyers...

I'm talking about altering
the matrix of politics.

Dominic, for the love of God,

you need to learn to
be a little more...

I don't suffer fools, therefore I
won't suffer 90% of politicians.

Frankly, I don't see
the point in them...

What the fuck?

Dominic, I'm so sorry, they
just barged their way in.

I'll leave you to it.

So, chaps,

why the bloody hell aren't
we working together?

Hmm? Your campaign, our campaign, as one...
unstoppable.

I've got call centers,
I've got money,

9 million quid I've donated before the
spending ceiling kicks in, which I think

is the largest donation in British
political history. Is that right, Nige?

Yeah, that's right, Arron.

And what have you got?

Experience, expertise,

contacts in Parliament,
of course, the MPs.

- MPs are useless.
- Fuck the MPs.

Everything you've been
briefing on so far,

and not one mention
of immigration.

That's on purpose. We
don't want to bring...

Don't come over all bleeding
bloody hearts, it's bollocks!

You know, you turn
up for five minutes,

and you think you know the lot.

Well, I have been fighting
for this my whole life.

And I know what lands.

People already know what
they think about immigration.

The people we're trying to win
over, the people we need to win,

extend beyond UKIP.

Oh. So you don't want to
make the bien pensants

sitting around your London
dinner table uncomfortable?

We don't need 'em! We
need normal people!

We need 50% of the
entire country plus one.

Second fundamental of running
a successful campaign:

build a broad coalition of voters. And
for that, you need to be respectable.

- No offense.
- 'Scuse me.

Let me tell you who
we're up against,

who are setting themselves up
over the river to destroy us.

Lucy Thomas, ex-producer
of BBC's Newsnight program,

so she'll know how
to handle the press.

Director of the campaign,
Will Straw, son of Jack,

failed his MP race in 2015,
typical establishment thinker:

"If it didn't work first
time, try it again."

You got Ryan Coetzee,
director of strategy,

he's Nick Clegg's
former special advisor.

Labour and Lib Dem hate
each other post-coalition.

- That won't work!
- Oh, yeah, no,

it's a proper left and
center-left love-in.

You've got the Greens and the Welsh.
But none as interesting as these.

The one true enemy
they both share...

- Tories.
- The Number Ten machine,

headed up by...
trumpets, please-

Craig Oliver.

Cameron's communication
director.

Position held, as we know, by a
long succession of bastards...

Campbell, Coulsen.

This one's more out
of the limelight,

ostensibly in
control and composed.

He's furiously
loyal to his boss,

and I can tell
you that we, uh...

Well, we have a little history.

Dominic Cummings is
basically mental.

We had to all but ban
him from Number Ten.

He's desperate to be seen
as this visionary architect

of a New World
Order, but actually,

he's just an egotist
with a wrecking ball.

It does, however,
mean that he's...

well, he's unpredictable.

I know how to beat Oliver.

Conventional wisdom is a disease

that the British are
peculiarly susceptible to,

and he certainly
hasn't been inoculated.

I want to be up front.

The PM isn't entirely sure why all this
shouldn't be run by, and out of, Number Ten.

I'm sure you don't mean to imply that
you're here to give us the once-over,

check us out?

No, that's exactly what I meant.

Andrew Cooper. Our
chief pollster.

- Hello. - Our lead strategist

on the Scottish
independence ref,

- which we won.
- Just.

Which we won, despite
those final polls.

And the general election,
which we also won. Ditto.

So take comfort in that we do
actually know how to win things,

which present company,
politely and respectfully...

Look...

we know there are historic
divides between us all.

But without getting
all Hollywood about

coming together for
the greater good,

that is basically what
we're gonna have to do.

I'm not saying let's
have a circle-jerk...

- Circle what?
- Jesus.

But this is about as
serious as it gets.

There's the danger,
which we saw in Scotland,

of having unleashed something...

which we can't then control.

An establishment enemy

needs a people's
army to thrash them.

You need Nigel.

He should front the TV
debates, do the rallies...

We will be guided
by data and polling.

Nigel may be an
asset, maybe not.

We'll see. Nothing personal.

Aw, fuck this.

It's a fucking waste of space!

Christ.

That's a lot of money
walking out of the door.

That is a mathematical
paradox walking out the door.

Every time that Nigel Farage's
popularity increases nationwide,

the support for Brexit
decreases nationwide.

Puts everyone else off. So, no.

But they'll be out there
anyway, gobbing off.

Wouldn't it be better to have them pissing
out of the tent, rather than pissing in?

If we can control
their rhetoric on...

Oh, unless we get them to do the heavy
lifting on the migration stuff...

and then we can keep
our hands clean.

That is a dangerous game, Dom.

They're gonna do what they're gonna do...
we'll do what we do.

Parky! Where we at?!

Morning, John.

How do.

I wasn't aware
you were a member.

I just joined.
What are the odds?

Would you like any assistance
with your hair? Or just general...

No, no, no. Fine, thanks.

Unless you can
help it grow back.

Why do you think your lot will
get the designation over Farage?

He's the face of
the anti-EU cause.

But their arguments will
only reach a narrow base,

whereas ours, we hope
will reach everyone.

How are you getting on?

- Your side.
- We shouldn't be talking.

Oh, don't be a dick, John.

Why the hell are there
two competing "out" teams,

both fighting for the same donors, MPs?
It makes no bloody sense.

We should join together.

Cummings would never allow that.

- Why not?
- He hates you.

What are your expectations,
realistically?

Ideally, it would be to create the
biggest political upset the world's seen

since the fall of
the Berlin Wall.

So what does your
campaign look like?

I'd like to think it
looks like an insurgence

against the establishment.

You're not looking to be more
collegiate, respectful than that?

Why? It's a fucking war.
Total war.

In total war, there's only
one side left standing.

You'd be fine about bringing
down the Prime Minister?

He deserves to be brought down.
Prime Minister's crap.

Are you reading this? I don't mind
him having the odd bit of publicity,

but hell's fucking bells,
he attacked the PM!

Does he not know there
are things you do not do?!

Does he always have to be so...

You know...

himself?!

- Hello?
- Matthew?

It's Dan. We need
to talk about Dom.

Dominic.

Zack Massingham. Aggregate IQ.

I was pleased to
get your message.

We've been trying to get in
touch with you, actually.

Really?

You were surprisingly
hard to find online

for an online analytics company.

Not really in the business
of advertising what we do.

Which is what? Just so that I'm
absolutely sure it's what I need.

Technically, we use
sophisticated algorithms

to micro-target populations
in political campaigns.

The other side has a voter database
that I don't have access to,

and I need to build
my own, find voters,

and target them with our ads.

We're becoming a little more
sophisticated than that now.

Arron...

this is Robert Mercer.

An old family friend,

and an investor in,
well, all of this.

Nigel, good to see you again.

London was always
going to be a key front

in our cultural war against
the political class.

Feels like something's
coming, doesn't it?

Fuck, I hope so.

I should introduce you to Steve.

Steve Bannon.
Chairman of Breitbart.

He's also on the board of one
of my other little projects.

A data mining company-
election specialists combined.

It's new.

Just been working on
Ted Cruz's campaign.

When we began, he
was only polling 3%.

We got him up into the 40s...
An unprecedented leap.

Simply through behavioral
micro-targeting...

Finding where the voters
you can convert are

and knowing the messages
that will convert 'em.

Silicon Valley, eh?

- It's my kind of people.
- No, no, no.

They're Brits.
Cambridge Analytica.

And beyond.

Went to a refugee
camp in Lebanon,

and he said, "You
must understand

that 2% of these people
are Jihadi activists."

Now, that's the truth.

Money is one thing, Mr. Banks,

but data is power.

You see, this is
all just beginning.

Technology's moved beyond

"You like this, so
you might like that."

Internet algorithms
learn about our behavior,

our psychology, even,
our emotional state.

These social media platforms
know what questions we're asking,

what keeps us awake at night,
when we sleep, where we go,

who we go there with,

and therefore the system
can make predictions.

And does.

Embarrassingly accurate ones.

Such as?

OK, so, like...

Facebook knows when you're falling
out of love with your partner.

Yeah.

It didn't mean to discover
it, wasn't its intention,

but two billion people
constantly inputting

into the database a
dozen times a day?

Patterns form.
Behaviors overlap.

So what, it just... targets or
micro-targets your message, that's all?

Not just all.

See, what it means

is that we can
design and distribute

thousands of different
adverts that vary,

depending on who
we're sending them to.

So your timeline will
be slightly different

to your friend's,
your mum's, and so on.

And our software can test how effective
certain ads are on certain people

in terms of liking,
clicking, sharing,

and then learn how to adapt
them, to improve them.

In real time.

In real time?

Mm-hmm.

What's in it for you?

Truthfully...

our problem is that...

we haven't found a large
enough test case yet

to understand this
technology's effectiveness.

A decent sample size.

So we're just a
trial, is that all?

What, British democracy is a lab
experiment for a greater prize?

Blanket advertising's dead.

We're updating and uploading
all the time, by choice.

Teaching data companies
and advertisers

exactly who we are
and what we want.

Look, it was Obama who led
the way on this... a liberal.

It's not about right versus left...
it's about old versus new.

This is the new politics, Dom.

This... is how you will win.

It was entirely made of rubber.

Hello there. Come in.

- How are you?
- Nice to see you.

- John.
- You can sit over there.

- Tea?
- Oh, yes, please.

- Milk? Sugar?
- Uh, spot of milk.

It's not just his
me-me-me-ness, Matthew.

Fact is, his personality
alienates people.

David Cameron called him
a "career sociopath."

D'you know, when he visits
various Whitehall departments,

he signs in as "Osama bin Laden"

just for the sheer...
I don't know.

He's just... He's so...

- He's so annoying.
- Inappropriate.

Yes, yes, he is. Annoying.

Do you know, Andy Coulsen,

the bloke in jail
for phone hacking,

he thought Cummings was too
toxic to win broad support,

Andy Coulsen!

I know Dom can be,
uh, unconventional,

but there is no one better
to rally the troops.

You, Matthew.

It has to be you.

You're only talking
about locating people

that the other side already
have in a government database.

You're thinking way too small.

No one's ever accused
me of that before.

What about those who are
off the grid and don't vote?

Social media platforms are
designed to find like-minded people

better than people can.

Our system will locate
and target people

that no campaign has
ever targeted before...

People who don't and
have never voted.

Anti-establishment, angry...
Your people.

Dominic, we have already
started to find them.

Three million extra votes...

- Fuck off.
- All of them yours

that the other side
have no idea exist.

Where's Matt?

- Hello?
- Cummings.

- Yeah?
- It's John Mills.

Wonder if you might come over.

The board would like a word.

Would you take a seat, Dom?

I'm very busy. What is it?

Dom, I'm afraid we on the board

have lost confidence in you.

You've pissed off
just about every MP

that's been trying desperately

to support us rather
than that other UKIP lot.

And you seem to flout about TV

and the front pages of magazines

primping up controversy...

Thank you, Bernard.

Look, what I think
we can all agree on

is that the in-fighting
has to stop.

And if that means changes to
the structure of the campaign...

Basically we'd like to
offer you a lot of money

just to quietly
step to one side.

Stay on as a consultant,

and let others take
more of a lead.

- And Matthew?
- This is the decision of the board.

- They're scared.
- This is rushed, poorly planned.

What do you think'll happen to
my senior staff over the river?

- What do you mean?
- They'll walk.

It's your patriotic duty
to tell them not to, Dom.

They'll do what they
want to do, Dan,

because they are
intelligent people.

Unlike you and Matthew, they
know how to run a campaign.

You will lose your
campaign machine

and you will lose
your designation.

Well, what do you suggest
we do about that, hmm?

You don't know what you're doing, do you?
Any of you.

This is embarrassing.

You've committed the classic
cardinal sin of any failed coup...

You didn't secure the support
of your military first

and you didn't seize
the state broadcaster.

What are you doing?

In about 30 seconds,

you will start
receiving notifications

from the WhatsApp group...
Staff resigning.

Ohh, no, no, w-wait
a minute, Dom.

Hell's fuckin bells! We...
This is a private meeting!

- You can't just...
- Just did.

Could we all just
stay calm and not...

I'm calm.

It's not just your attitude.

It's the strategy
you're putting together.

Where's immigration? Where's
the bloated bureaucracy?

The supranational
institutions...

That's too nebulous, too
complicated, it's too remote.

This campaign is gonna be about
costs and control... that's it.

We know whereof we speak, Dom.

No, you don't.
You're wrong, wrong,

wrong, wrong, wrong!

How it costs, and
regaining control!

Costs and control!

Costs and control! Get it?!

See? This is what we
have to deal with.

And while I'm at it,

when we gain the designation,

and the £7 million
spending limit,

I would like to spend £3.9
million of that online.

You're treating this
like it's a game, Dom!

- Your private plaything!
- We have this contract for you to sign.

- Just look it over, and...
- No.

But... there's...

We have lawyers
waiting next door...

Not lawyers! Oh, fuck!

If you don't like the way
I'm running the campaign,

- you can leave.
- Us?

But... No, this is
about you leaving.

Well, I'm not, so you can go.

I think perhaps a compromise.

Dom, you don't like
dealing with MPs,

they clearly don't like you,

I'm happy to do
that from now on.

And if we could just be a
little more, um, discreet

with our tweetings
and our utterances,

I-I think that could help.

That... That would
be a help, yes.

And if you would be willing to share
the strategy side with us, Dom...

No. No. Complete
independence or nothing.

Well, then, you can't
be on the board,

because the board will need
to hold you to account.

Fine! Then I think
we need a new chair

if things are
changing on the board.

A fresh start.

Right.

- So, is he gone?
- He didn't go.

- Stop it.
- I did.

Fuck off!

What? How?

I'm not sure.

C-Continue.

Continue.

Hiya.

Fuck.

Why don't people like me?

Oh...

I like you.

Come here.

Well, at least they
will remember you.

That's something.

He's kicking.

Like his dad.

Mmm.

That was corny.

A very good evening to you,
and welcome to BBC News.

Vote Leave and Britain Stronger
in Europe have been designated

the official Leave and Remain
campaigns in the EU Referendum.

Two, one...

- And we're off!
- The ten-week countdown

to the referendum has begun in
earnest with the designation

of the two campaigns.

Stronger In, backed
by the Prime Minister,

Jeremy Corbyn, and almost
all mainstream parties.

On the Leave side, Vote Leave,

which contains six
cabinet ministers

and 140 conservative
parliamentarians.

Vote Leave, everyone!

Vote Leave!

What were your thoughts

when these decisions
were announced?

There have been
real divisions...

Fuck 'em.

Campaigning for the UK to leave.

Now we're free from any
constraints, do what we like.

It's more fun being
the outsiders.

Campaign to leave the EU.

Well, he was on the
losing side today.

Turn it off.

Campaign with some others

because he says he thinks the
issue of immigration is...

We also know the other side
are gonna run a campaign

the way that campaigns
have been run

for pretty much
the last 70 years.

They're gonna fight
from the center,

make it about jobs
and the economy.

We focus on the
economy and jobs.

Leaving risks both.

Clinton '92. Best campaign ever.
"It's the economy, stupid."

You define your opponent
as the riskier option,

and though the change candidate
might initially poll well,

come election day,
the nerves kick in,

voters revert back to center.

Law of political science.

If the status quo are ahead
before the campaign begins,

which we are, they always
win on the day. So..

So what's our answer?

Tzu's "The Art of War."

If we fight them
on home terrain,

they will win.

So what we need to do is lead
them to ninth battlefield,

the deadly ground where no one
expects to find themselves.

They perish.

Which means?

You reverse the proposition.

We make them the risky option.

To stay is to risk losing
more of the things we cherish.

We're asking voters not
to reject the status quo,

but to return to it...
To independence.

How much does it cost us each
week to be members of the EU?

- In the region of about...
- Our researcher's name? - Richard.

Ricardo, will you get me all the
figures up for how much it costs

to be members of
the EU for a week?

- Largest one wins.
- Make sure it's verifiable!

Focus groups.

Finding out who we are,
and what do we like.

So we can segment and target.

First, the easiest.

We have the Ardent
Internationalist.

Eleven percent of the
voting population...

Support gay marriage,
degree-educated,

going to vote Stay
no matter what.

The EU Hostiles.

Hello there. I'm Jude...

Similarly, eleven percent.

- Won't you take a seat?
- Generally retired,

mortgage-free, and 98% white.

Won't change either.

And then we have our
Comfortable Europhiles.

Own their own home, gets
their news from the BBC,

most probably Remain.

And our Strong Skeptics...

- I'm leading the session.
- Steve.

Hi, Steve.

C2DEs. Generally 55-plus,

"O" levels and no higher,
most probably Leave.

It's not rocket science, it's simple.
There are three types of voter.

Those certain to vote to
exit, that's one-third,

they're in the bag,
so ignore them,

those certain to stay,
that's another third,

we can't touch
them, so fuck 'em.

The last third, "I
would like to leave,

but I'm worried about what the effect
will be to jobs and living standards."

These are the only people
that we need to care about.

And trust me, the others will
be after exactly the same bunch.

Now, these are who
will decide the result.

The "Hearts versus Heads,"
and the "Disengaged Middle."

Thirty-four percent
of the electorate.

"Hearts versus Heads"
are mainly female.

- Sandra Butcher.
- Hi, Sandra.

Get their news from Mail online.

Their heart says "leave"
but their head is worried.

Disengaged Middles
are generally renters,

get their news from Facebook.

- Shamara.
- Hi, Shamara.

Would you put
yourself over there?

Most have never
given any thought

to the EU whatsoever.

Who is very likely

to vote in the
upcoming referendum?

Show of hands?

OK, good.

Um... Shamara,

are you likely, unlikely,
very likely, or don't know?

I'd say likely,

but I just need to
get my head round...

"Don't know" for me.

Someone could convince
me either way,

then "probably," but...

So, what do you think of
when you think of the EU?

What does it do?

They make laws, uh,
for each country.

Laws over there that
overturn laws over here,

only they're not accountable.

Well, you do vote for them...
MEPs.

- I don't.
- Well...

It's the courts.

It-Isn't it?

Um, they have, um,
the human rights,

which... I'm sorry,
but things like

the terrorists you
can't deport...

It's freedom of movement, isn't it?
Goods and people.

That's what the old
community was for, right?

No tariffs, free trade...

Old community was
coal and steel,

and that's all it
was meant to be.

Now it's got too big.

Not people. Not
unlimited people.

That's not what they meant...

It's for peace, though,
as well, isn't it?

After the war, to make sure
nothing like that happens again.

Which is, I think,
probably good?

Just to be, yam know, I'm
not saying ' it's wrong,

people coming, different people,

it's just if we had,
like, a point system...

- No, no, no.
- Like Australia.

That undermines the whole thing.

What's the issue that
matters most then

when you're making
your decision?

Is it what's best
for the economy,

or is it control
over immigration?

- The economy. Every time.
- Immigration is not an issue...

I'd like to be able
to study abroad.

We need to appeal to their heads...
numbers, projections.

We focus on the facts.

We need to appeal
to their hearts.

Emotional resonance.

Their hopes, their dreams,

Their aspirations, their fears.

Their suspicions.

Now, these persuadables, we
need to learn about them,

love them, and lure
them to our side.

There are more of them
out there than we thought.

Three million more of them
out there than we thought.

That's three million
potential voters

not on any voter database,

so Remain have no
idea they exist.

If we can reach 'em,
they're ours for the taking.

Dom, what on earth
are you talking about?

I want less than ten
people on Earth...

to know what I'm
about to tell you.

We're gonna build something.

By the way, if anyone asks.

Just tell them you're
a junior intern.

I'm serious. Nothing
more than that.

- I'm in my thirties.
- But you've

got a youthful
Californian complexion.

- Canadian.
- Let me know if you need anything.

What do you think of it?

Eh...

- No. Not right. Send it back.
- What?

Dom, we've printed
thousands of those.

It's not ready! Burn 'em!

Hello. Sorry, Mr. Gove, sir.

It's, uh, Dom here.

I know you're tearing
yourself up inside,

but I really need your answer.

Call me back.

Is the real
grassroots party, OK?

And everyone should join
us if we're gonna win.

Exactly. We're the original,
and still the best.

Ultimately... Look, I have
a simple view on this,

just like I have a simple
view on everything in life.

If you want to leave the
EU, you're on our side...

Even if you think
you're on theirs.

On the Remain side, you mean.
- No, I mean Leave.

The other Leave...

To take something back

means it was... is...
Rightfully yours...

taken from you.

So much of our
understanding of who we are

comes from this nostalgic
view we have of our past...

These stories, these
myths we tell each other.

Normally I hate them, they
stop me from progressing,

but in this case, let's use it.

The idea that we want
to return to a time

when we knew our place,
when things made sense.

Fictional or not.

It's perfect.

Best start taking it back.

Michael. Michael.

David and Samantha Cameron
are your close friends.

Does this not feel a bit like
stabbing your leader in the front?

Um...

it... well, you know, um...

Th... The fact is,
if you must know,

I've been wrestling
with this for weeks.

This was the most difficult
decision of my political life.

But taking difficult decisions is
what politicians are here to do.

Yes, yes, exactly.

It's... It's easy, to,
uh, easy to shirk them,

to, uh, to not upset
the, uh applecart.

It's a perfectly legitimate way
of playing devil's advocate...

- Who are all this lot?
- Matthew's idea.

Different outreach groups
operating independently.

Who's funding them? Who's...
Who's coordinating them?

I think they're meant to
coordinate themselves, I dunno.

Rules are sketchy.

But the versions of
your column, Boris,

including the one you
wrote in support of Remain?

Oh, look, now. It's...

It's as if none of you
have ever written a... a...

A pros and a cons
list before, you know?

People do that when they're about
to do something important, like,

uh, adopt a puppy or something?

Uh, thank you. Thank you.
I think that's...

Well done. Well done.

Talking about the puppies.

Well, it's done now,
so c'est la vie.

David said... he said that if
I get what I want and we win,

this will destroy him.

He's probably right.

It is a game-changer,
so thank you.

All right, team, listen up.

Now the fight for Britain
really does begin.

We have our star endorsements.

And...

and we have our message.

If you look on the server,

you'll find copies
of the war book.

Here's our message in a sheet,

here's our message
in a paragraph,

here's our message
in a sentence.

If you find a potential voter,

you hit him hard,
and if it looks like

they're gonna bend, you
don't just walk away,

pat yourself on the back,

you double down.

Hit him again and again, right?

With £350 million,

and Turkey...

350 million quid and Turkey.
Again.

350 million quid and Turkey.

- Again. £350
million and Turkey.

Again and again.

Show no mercy, all right?

Good! Yeah!

So go out there and do that.

Take Back Control!

Yep... ta-da!

Wait, wait, wait.
That's the, uh...

- You're using the...
- We're combining the NHS

with the economy, with control.

But... But the logo, that's...

That's the actual NHS logo.

Are we... Are we
allowed to just...

Imagine their faces.

If Jeremy Hunt wants to come down here
and try and peel the label off himself,

he's more than welcome,
we'll have the cameras ready.

Let's take back control!

Let's take back control!

Terrific! Absolutely!

It's marvelous.

It's got air-conditioning
and everything.

- Three?
- Million, yeah. Completely off the map,

rendering their current
poll projections pointless.

Holy moly! So you're saying

there's a cat in
Lucifer's chance

we might actually
win this thing?

Oh, yeah. Yeah.

We need to brief this.
Get it out there.

A great big psychological
boost to all those guys...

No, no. No. No. No briefing.

A polling lead for Remain
makes them complacent,

means less voters turn out.
We keep it hush-hush.

And you really don't
have to raise your hand.

Oh, sorry.

I just wanted to
ask who they were.

- Data scientists.
- I'm a data scientist.

- They're technically physicists.
- Blimey. Where are they from?

Prior to this they were working as
analysts on the Hadron Collider.

And now you're here to tell us
what housewives in Newport think?

- Bravo.
- Fanfare, please.

For the first time in
a British election,

we've built some software
that will combine

your Facebook and your Twitter
with the electoral roll

and polling and canvassing,
all in one database

- that can be updated and

respond in real time.
- Fabulous.

- Really?
- I've no idea.

Here are some of the ads

we've been developing
that are ready to test.

Look at this one for
the Euro Championship.

- Football, not politics.
- It's brilliant!

A chance to earn 50 million quid

if you guess the result
to every single game.

The odds to win are 6 trillion.

The point is that we can collect
hundreds of thousands of contact details

to get people out to vote.
It's like Twenty Questions...

With every click
we know you better,

so our ads can
target you better.

And this one?

I thought we weren't
pushing immigration.

The software will tell us

what to push and what
not to push, Michael.

To win. OK?

Right.

Ready to launch?

Yeah.

Wh... What I will say,

uh, that these, uh... It's
obviously very important

we don't get mired in...
In personal politics

This will just
confirm that tomorrow

we will be going strong
on manufacturing.

PM is in Derbyshire, meeting
at the Toyota factory.

You have David
Cameron on the line.

- It's Ian Duncan-Smith.
- I'm calling on behalf

of the Vote Leave campaign.

All aboard for Britain remaining

in the European Union.

This should be

an amicable contest
that's characterized

by mutual respect,

one that rises above
personal attacks

and stays true to that great
British tradition of fair play.

Nothing can dilute
our enthusiasm.

Hello, madam. Vote Leave.

Hi there. EU Referendum.

Let's raise the level of debate

and... and have a fair fight.

Um, yeah.

( Mouse clicking )

Hey. So, don't get mad,

just as an experiment, I set
up a fake youth Labour group

to campaign for Remain.

They're including us
on their email list.

You are kidding me.
Not only that,

Craig Oliver does a conference
call to volunteer groups

a couple of times a week,
and we have the dial-in code.

So what do you reckon?

Dom did say double down.

Please enter conference PIN.

The next thing is a heads-up
on a press release...

And this is something that
the data team are working on

called Spread the Word.

Uh, sorry.

Mary, if I don't answer, it's
because I can't, I'm at work...

All right, all right,
slow down, slow down.

What?

Dr. Ahmed, please.

Second door on the right.

Thank God.

- All right, darling?
- Yes.

As I was saying to Ms.
Wakefield,

the baby hasn't grown
since the last scan.

This could be for a
variety of reasons...

Just... Just tell
us what it means.

What does that mean?

You know? Cause? Effect?

Dom.

With intrauterine
growth restriction,

it's very difficult to tell.

What we do is,

we measure the
length of the spine

to see how well the
baby is growing,

and according to
our measurements,

your baby could be, um,
less than twenty percent...

the fetus,

and, um, apart from waiting now,

there really is very
little we can do.

So this is where you...
where you hide, is it?

Do you mind if I
pop in for a moment?

Gosh.

Um... uh, Dom, I...

- I heard about...
- The software's

coming back with new voters.

Thousands of them.

We should get out
there and test it.

Yes, but... you...
you should, um...

feel free to take some time...

Let's go.

Ah, I don't know this place.

Well, it's in your
constituency, Douglas.

You've just ignored
it for years.

Thank you, but I, um, what if...
what if...

My face is quite recognizable,
maybe I should...

Look, either you believe
in this, or you don't.

If you don't, get back
in the fucking cab.

Hello.

- All right...
- What's he done now?

I don't understand. How did you find us?
No one knocks on that door.

You're telling me that no
other political parties

have knocked on your door
during this referendum?

I'm saying no one from a political
party has knocked on that door

since about the eighties.

Could we persuade you to
register today, do you think?

You can try.

Honestly, though,
I don't trust any of ya.

You look familiar, though.

Well, the first thing we think
leaving the EU will help, is jobs.

Haven't got a job. I never
will again round here.

24 years as a steel
worker all gone to shit.

- How ya gonna fix that?
- That is one of the industries

that's been most affected
by EU overregulation.

All of that red tape.

And cheap foreign labor that's
undercutting your wages.

Oh, yeah, I know.

They work for nothing.

People like me, we get, like...

- We get squeezed out.
- Yeah, we get squeezed out.

- It's not like I'm against them.
No!

But it has changed a lot
round here, hasn't it?

All our neighbors have moved
away, new people come in.

My kids have moved away too now.

Because there's nothin' here.

And I miss it.

I miss having... having...

Oh, you're gettin'
me all upset now.

Sorry. We don't mean to pry.

You want to feel back
in control of your life.

Or the lives of the
people you love.

Perhaps we could...
leave you with this?

Now remember, it's not...

it's not a parliamentary
election, it's a referendum...

where every vote counts.

And with your polling station...

- The noise.
- Just round the corner...

It's getting louder.

Much louder.

What does it mean?

What's it trying to tell us?

Now, you are on the front page
of the The Observer this morning,

warning that a million people
may come here from Turkey

in the next eight
years, which is strange,

because very few people expect Turkey
to join the EU in the next eight years.

We... I do not think

that the EU is going
to, uh, keep Turkey out.

I think it is going to join,
I think the migrant crisis...

What I'm asking of the world's
oldest public broadcaster

is an understanding of the difference
between impartiality and balance.

What I mean is that your
nonsense bloody quota

of giving "equal
coverage" no matter what

means that we put up a Nobel
Prize-winning economist

to highlight the negative
impact on sterling if we leave,

and then you feel you
have to give equal weight

to some batty backbencher
who's just there to parrot

"Not true! Project Fear!
Take Back Control"!

Yes, well, it fuckin' better do.
I look forward to it.

It's gonna be OK.

They've found a momentum,
but we'll counter.

We just have to stop
falling into their trap.

They say something
utterly ludicrous,

like, "Turkey will join.
We can't stop them."

Then we drop what we're doing
to counter with the truth,

when what we're actually
doing is just helping them

by spending the rest of the day saying,
"Turkey, Turkey, Turkey" on the radio.

It's grenade after grenade.

They lob one over here... bang!

We go over to put out the fire.

They lob one over there...
bang! Over we go!

It's guerilla warfare.

They can say literally anything
they want with zero consequences

because they're not
the government, whereas

we take a bloody millennia to
sign off a sodding Twitter meme.

It's kind of genius in a way.

You know what? I'm beginning to lose
patience with this common misconception

that Dominic Cummings'
pseudo-intellectual bullshit

is anything other than...
pseudo-intellectual bullshit.

Anyone can start a fire.
He's not the Messiah!

He's a very naughty...
fucking arsehole.

I took a leaf out of
your book, didn't I?

- Yeah, what?
- They tested the data.

It's fine. An anomaly.

- He's fine!
- Oh, God...

- You sure? You sure?
- Yes!

Oh, God.

But this is a bank holiday,

we'll be talking about
whether hedgehogs

could derail the
government's plans for HS2.

BBC News is read by Zeb Soanes.

Ministers have begun moves

to change tipping practices
in bars and restaurants...

Why aren't we getting
any pushback from this?

Why aren't journalists
hounding us about it?

The metropolitan commentariat
are not our target,

so they're not seeing our
posts on their timeline.

So they have no idea what the
rest of the country's seeing.

So no one's reporting it.

Feels dangerous, doesn't it?

Girls!

This is the last time!

TV off, come and eat!

I've made you some...
lovely supper.

OK, now, remember that Daddy has to speak
very, very quickly to the Prime Minister,

so you and your friends are gonna
eat really, really quietly...

I don't like this. - and be good.
Right? Right?

Prime Minister is on.

- Hi, D.C.
- Hi, it's Dave, how is everyone?

- Hi, David.
- Andrew Cooper here.

The Labour MPs I have coming back
from the doorsteps are spooked.

Our lines on jobs,
the economy...

- Voters don't wanna hear it.
- I know. I can't...

What are the polls telling us?

It's all over the place, it's like
there's a gremlin in the machine.

But they seem to be cutting
through to the undecideds.

Do we have a strategy?

We have to have a response,

a positive argument...
on immigration.

That's them leading us onto their turf.
It's a trap.

We can't ignore it anymore.

Something... is
going wrong here.

All right. Nothing
to lose, I suppose,

apart from the European alliance

and even the United
Kingdom itself.

Too soon?

Really good to see you. So good to see you.
Thank you for coming out.

I think we are better off in,
I think we're stronger in,

I think we're safer in. Better off.
Safer. Stronger.

- Let's take back control!
- Take back control.

- Take back control.
- Take back control.

We take back control
of our money, our laws,

and, of course, our borders.

Who thinks we should remain?

The IMF, the World Bank,
the Bank of England...

the real risk to
Britain's economy.

A bomb under our economy.

The people of this country
have had enough of experts...

It's just scaremongering.
Project Fear.

- Scaremongering.
- Project Fear.

It's government-sponsored
fiction

claiming that Brexit
will cost us £4,300.

Does Project Fear
know no bounds?!

Don't throw away your
children's future.

The EU has made a
fundamental mistake

which is affecting the
security of all of us.

They swept across the continent.

The Leave campaign is now
trying to stir up prejudice!

You might as well just hang up a
sign that says, "Terrorists welcome."

It's been Project Hate as far
as immigration's concerned.

Farage They're not refugees,

they're economic migrants,
and there's a difference...

Leaving Europe will
be bad for the NHS.

70 million Turks...

Unprincipled fiction!

They lied about the
costs of Europe.

They lied about Turkey's
entrance to Europe.

Why on Earth did you risk this?

Racist, because they're British!

Our daughter couldn't

get into her school!

Let me finish, Christine.

Christine, let me make my point.

How are we going to pay for
the National Health Service...

You are not paying for it now!

The mayor's just got in
and said there's no money

to build these 50,000
homes that he said

he was gonna build.
There's no...

Thank you, thank you. Gosh,
I feel like a bloody rock star.

I can't believe how
whipped up everyone is.

I knew you were one of the
good ones off the telly.

You know, saying what
the people really think.

Thank you. Thanks.

70 million Turks
coming over here.

I mean, it's just...
It's frightening.

Well, yes, uh... We don't actually
know how many or when or...

It says in your flyer, look...

Yes, well, that is just the
actual population of Turkey.

We should probably go. Sorry.

Yay!

It's schools, hospitals
not coping because...

Yeah, yeah, but come on.

Hospitals would totally collapse
without migrant workers.

Then give those jobs
to British workers.

Oh, come on.

Tell them that unemployment

for British-born is dropping.

Say that.

But the argument that
migrants bring in

more in taxes than they
take out in services...

Yes, good. Now follow up.

But how much of their wages

are they sending
home, out the country?

She's just said they
pay more in taxes.

- As long as they pay...
- Any more thoughts on that?

That's it, I'm going in...

Craig, that breaks the whole...

She's not testing our arguments.

Okay, that... yep, that...

Yeah, sorry to interrupt.

Sorry, who are you?

The hard facts, right?

The treasury receives

a net benefit of 20 billion

pounds a year from EU workers

paying into the system,
growing the economy,

that's after using public
services, so they are paying

for more care, more
teachers, more...

That's not a good thing?

Yes, no one's saying
that's not the truth.

Sorry. How much are we paying
to be over there? Yeah.

Three hundred and fifty million!

OK, so have none of you

heard our messages on...

That 350 million pounds...
is a lie.

- You would say that...
- No!

It does not exist,
it has never existed,

a check for that amount
has never been signed.

- We will not get it, if we leave.
- Project Fear.

What will happen, is
that our, our currency

will collapse, and the
economy will contract.

How do you know that?

You lot get things
wrong all the time.

I don't know why
we pay anything.

To be a member of the single largest
trading bloc in the entire world!

What benefit am I seeing
from that where I'm from?!

I'd rather it go in the
NHS like they're saying.

Oh, you do realize...

This is, uh, yep... bad.

People making these promises,
people you have never heard of...

"Dominic Cummings"! That
they're not elected,

they are not going
to form a government,

despite having made billions

of pretend spending
promises post-Brexit

that they have no
power or responsibility

to see any of it through!

OK, we could take a break...

Or Arron Banks and his
diamond mine in South Africa

or Nigel Farage,
the old stockbroker.

Boris Johnson,
Jacob Rees-Mogg...

Yeah, they're gonna
be fine, aren't they?

This is all just a game to them.

A debating society.

But the risk to you
and your children...

There's no risk. Come
to where I'm from.

There's nothing to lose.

We've got something to lose.

Our age. You lot
have had your lives.

Excuse me. Had my life?

Take a risk! Sod it!
Thank you very much.

I haven't been lucky!
I've lost everything!

Because you are
nervous about people

with a different color
skin and different accent.

- Thank you very much.
- I'm sick of being called that.

What did I call you?
What did I say?

You know what you
were calling me!

- No, I don't.
- Racist! Racist! Racist!

Sorry, she's right, all right?

Hate crimes...

All right, it's true. We can't say
nothing now without that coming on.

Aah!

- Look, there's no need to...
- It wasn't on purpose.

You can stand there all you
like and say I've had my life

coming from your big city.
The past few years

have been fucking
awful if you must know!

And all I hear all the time,

is "shut up, shut up,
don't talk about it",

don't mention it, ever!"

Well I'm sick of it! I'm
sick of feeling like nothing,

like I have nothing,
like I know nothing...

like I am nothing.
I'm sick of it!

I hadn't realized,
and now it's too late.

Their campaign began
twenty years ago. More.

Brexiteers.

The slow drip, drip,
drip of fear and hate

without anyone
willing to counter it.

Worse, we stuck
the boot in, too.

How many of us on this side
blamed Europe or the outside

when it was politically
convenient to do so?

And now? Now we're expected,
in a matter of weeks,

to begin pushing back that tide.

And you are wrong
and you're wrong.

Not one of you lot look like

you have come out
of Southend-on-Sea.

So this is what we're
reduced to, is it?

Essex. Maybe you,
sir, or you're London?

This is who we are...

To the dismay of
remain colleagues,

Geldof's signals
were somewhat crude.

On that breaking news,

reports of a
stabbing and shooting

involving the MP, Jo Cox.

Very scant information
at this stage,

but, according to the
press association,

their quoting an eye witness
that says that the Batley

and Spen MP has been
shot in the incident.

Details really are scant.

- Jo Cox is the MP
for Batley and Spen.

We now that she is
involved in some way,

and we have been told
that she is injured.

But I'm afraid that
really is as much as

is coming through at the moment.

- So some sort of incident...
- Oh, OK. Thanks.

Emergency services at the scene.

She's co-chair of
the friends of Syria

all party Parliamentary group.

She was a strong
advocate for Britain,

stronger in Europe.

We're hearing that she was at
a nearby library holding a...

Just before 1:00 today, Joe Cox,

MP for Batley and
Spenborough was attacked

in Market Street, Birstall.

I am now very sad
to have to report

that she has died as a
result of her injuries.

Before going into
further detail,

I would like to express
our deepest sympathies

to her family and friends

at this tragic time.

Jo was attacked by a man
who inflicted serious

and, sadly, ultimately
fatal injuries.

Subsequently, there
was a further attack

on a 77 year-old man nearby

who has sustained injuries
that are non-life threatening.

Shortly afterwards, a man was
arrested nearby by local uniform...

Cox was a vocal advocate of
Britain remaining in the EU.

She and her family had been
involved in campaigning

ahead of next week's referendum.

Both the leave and remain camps

have now suspended their
campaigns as a mark of respect.

She was an MP, great campaigning
MP with huge compassion,

with a big heart, and
people are going to be

very, very sad at
what has happened.

A moment for the country

to pause and remember the
service of one of its youngest

and most promising lawmakers

as police try to establish
a motive for this vicious...

Strange week.

Yeah.

Drink?

I didn't think it'd
be as bad as this.

- You?
- No.

But then again, isn't that what
these types of questions do?

Force people into tribes?

Still, I think it should
be possible, vital even,

for a country to be able
to ask itself a question

and to be answered without...
all this.

Without such hate.
Without fucking death...

Yeah.

Seems it's moved way
beyond our relationship

with an economic bloc.

It's about the soul
of our country.

I worry that we won't
be able to heal,

that this has created...

Exposed, we didn't create...

A type of debate,
a politics that is...

unsophisticated, uncivilized,
and worst of all... unkind.

Seriously, though, you don't worry about
the long-term repercussions of all this?

Of undermining the very concept of
expertise, of independent authority?

Your "experts" had an agenda...

Based on their knowledge.

You're feeding a toxic culture

where nobody can trust
or believe anything.

That is not what I believe...

Nobody listens to each
other, they just yell.

- Well...
- And the loudest...

be heard, to give people a voice

- who've been ignored for years.
- You're inciting them.

Don't confuse me with
Banks and Farage.

They're the ones who
are inciting people.

How convenient that you had them

to do your dirty work for you.

Have you ever really
tried to stop them?

You and your lot have
dominated politics,

political discourse
for decades, Craig.

And what have you done with it?
What?

You can't close the box,
Dom, once it's been opened.

This is the new politics now.

The way that we will conduct...

Change is exciting.

What's your edge?
What are you doing?

What have you found?

It's the sleep I miss.

I miss sleep.

God, I do, too. I miss sleep.

I honestly think I
had more hours a night

when my kids were
born than this.

You're having a
baby, aren't you?

Yeah. What have got?
Two daughters?

Three.

I think about it, you know.

About the kind of country
that they'll grow up in.

What is this?

A "think of the children" appeal?
Please, Craig.

I am doing... I'm
trying to get us ready.

The train coming down the tracks
isn't the one that you expected,

it's not the one advertised
on the board, well tough.

It isn't even the
one that I imagined.

But I accept it.
You can't stop it.

You're right. There is
a new politics in town.

One that you cannot control.

Be careful what you wish for.

You won't be able to
control it either.

Last orders!

Tis decision day.

After all the campaigning,
the rows and debates,

today, it is time for
voters to have their say.

Polling stations opened at
seven o'clock this morning.

More than 46 million people
have their chance to vote today.

- That's a record for this country.
- I voted to remain.

I don't think there's any good
reason to stay in the thing.

The referendum is taking place

in every part of
the United Kingdom.

The polls are open until
10 o'clock tonight, and,

once they close, it will
be at Manchester Town Hall

that the final result
will be declared

by the chair of the
electoral commission.

Good morning, ladies
and gentleman.

The total number of
ballot papers counted was

33,577,342.

The total number of votes cast

in favor of remain

was 16,141,241.

The total number of votes cast

in favor of leave

was 17,410,742.

You've changed the
country forever!

And that's the result
of this referendum,

which has been preceded
by weeks and months

of argument and dispute.

The British people have spoken,

and the answer is, we're out.

If I may borrow from
England's greatest wordsmith,

- "From this day to the
ending of the world,

but we in it shall remembered."

- Yeah.
- Congratulations.

I can't believe we did it.
It's amazing.

Brothers.

- Dom, are you there?
- Yeah. Great.

It's great.

Look, I just wanna say,

I know we've our
own little wobble...

- I've gotta go.
- Dom! Dom! Dom!

Speech!

What did we say
we were gonna do?

- Win!
- Kill the CBI.

We wanted to take back control.

- What are we doing?
- Taking back control.

- What have we done?!
- Taken back control!

Come on!

Honesty, decency,
and faith in nature,

I think now is going to win.

And we will have done it
without having to fight

and without one single
bullet being fired.

Actually, one bullet was fired,
you moronic, little cunt.

And some people are now
saying, "that was wrong."

And that the people should never

have been asked in this way.

I disagree.

I believe it was entirely
right and inevitable.

Indeed there is
no way of dealing

with a question on this scale

except by putting
it to the people.

In the end, this question
is about the people...

It's about the right of the
people of this country...

to settle their own destiny.

Within hours, David
Cameron announced

he was standing down
as Prime Minister.

- Thank you very much.
- He said he'd stay

in Number 10 for
the next few months,

but that the country
required fresh leadership.

Right.

I can't hear it anymore, can you?
It's gone...

Mr. Cummings.

I said, "If you are
the Unknown Soldier"

in all of this, the
real puppet master,

and we're all
living in the future

"you have imagined for us..."

This isn't my future.
This is crap.

It's all gone crap.

So you were wrong?

Your predictions,
your optimism for life

outside the EU, it was flawed?

This is a... well, it's gonna
be a multi-decade project.

Multi-decade...

Yeah.
- I didn't see that on the side of the bus.

The vision wasn't flawed,

it's people that are flawed.

The politicians... they did
it crap, they ruined it.

I said the entire Downing Street

operating system
needed overhauling.

But you weren't there, were you?

You were pushed out once again.

There is a systems failure

in this country and
across the West.

We're languishing,
we're drifting,

without vision or a purpose.

What do you do usually when
there is a systems failure?

You reset, and that's all I did.
I reset.

And what did they do,
what did all of you do?

You rebooted the same
operating system.

The same tired old
politics of short-termism,

and self-serving,
small-thinking bullshit.

But are you not part of the
same culture, Mr. Cummings?

- Nope. Well...
- Of half-truths, easy answers...

- False promises?
- Yes! Yes!

Don't think that I don't know

I'm as bad as the rest of them.

That that's what
the system does,

the virus, it infects.

But I was hoping, just
praying that someone...

Anyone with the
minimalist amount

of even a fucking modicum,

an ounce of
imagination or vision

or, Jesus Christ... aspiration

could see that there was
the opportunity for...

something to, to
actually happen...

for someone to step
in and do something

to make a change to, to...
to just...

Are you done, Mr. Cummings?

Yeah, I'm done.

We're all done. Thank you.