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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:03,200 --> 00:00:04,280 Right. 2 00:00:04,280 --> 00:00:05,640 Hi. How are you? 3 00:00:05,640 --> 00:00:07,440 I'm scared. 4 00:00:07,440 --> 00:00:09,600 Have you ever had any Botox or fillers? 5 00:00:09,600 --> 00:00:11,200 Mm-mm. OK. All right. 6 00:00:11,200 --> 00:00:14,720 You know, the most place where people start is they do just a little bit of Botox. Yeah. 7 00:00:14,720 --> 00:00:18,880 I'm in the City of Angels chasing that age-old cliche - 8 00:00:18,880 --> 00:00:20,680 eternal youth and beauty. 9 00:00:20,680 --> 00:00:22,080 Do you want to do any Botox today? 10 00:00:22,080 --> 00:00:24,480 Hmm, good question. 11 00:00:24,480 --> 00:00:26,760 Why do I feel like I need to do this? 12 00:00:28,120 --> 00:00:31,520 Well, we live in a world where beauty, especially for women, 13 00:00:31,520 --> 00:00:34,360 can lead to success, fame, and money. 14 00:00:34,360 --> 00:00:36,360 Yet today's beauty ideals 15 00:00:36,360 --> 00:00:39,240 are almost impossible to reach naturally. 16 00:00:39,240 --> 00:00:41,960 When I was a teenager and I saw these, like, billboards of myself, 17 00:00:41,960 --> 00:00:44,320 which clearly were, like, photoshopped and whatever, 18 00:00:44,320 --> 00:00:46,680 I think it probably messes with your head a little bit. 19 00:00:46,680 --> 00:00:50,400 Cos if you look in the mirror and you're like, "Wait, I don't look like that at all." 20 00:00:50,400 --> 00:00:53,760 Yes, you've got to be tall, slim, yet curvy. 21 00:00:53,760 --> 00:00:55,560 Definitely no wrinkles. 22 00:00:55,560 --> 00:00:57,840 Oh, and it really helps to be white. 23 00:00:57,840 --> 00:01:01,040 I started getting bullied in school, in my community. 24 00:01:01,040 --> 00:01:03,560 I want to know how we got here. 25 00:01:03,560 --> 00:01:07,000 What forces shape our ideas of what's gorgeous? 26 00:01:07,000 --> 00:01:08,160 Can't I have both? 27 00:01:09,520 --> 00:01:12,600 Could I and the world of beauty, fashion and social media 28 00:01:12,600 --> 00:01:14,240 be part of the problem? 29 00:01:15,400 --> 00:01:19,000 People will literally destroy their lives over trying to be beautiful. 30 00:01:19,000 --> 00:01:23,240 And how can we hit back and reclaim beauty for ourselves? 31 00:01:23,240 --> 00:01:24,800 This is real modelling. 32 00:01:24,800 --> 00:01:26,160 Ah! 33 00:01:27,160 --> 00:01:30,400 Beauty is such a fun thing to be able to play with, 34 00:01:30,400 --> 00:01:33,000 but the point is, is that everyone should be able to play with it. 35 00:01:33,000 --> 00:01:35,080 Everyone should be able to feel beautiful. 36 00:01:44,640 --> 00:01:47,080 Oh, my God, I hate this one. 37 00:01:50,600 --> 00:01:52,400 I...I. no, I didn't, 38 00:01:52,400 --> 00:01:54,440 I didn't feel beautiful when I was young, no. 39 00:01:54,440 --> 00:01:56,160 I felt very weird. 40 00:02:00,520 --> 00:02:03,400 So this is me and my family. 41 00:02:03,400 --> 00:02:04,840 These are my sisters. 42 00:02:04,840 --> 00:02:07,240 Look how pretty and happy and perfect they look 43 00:02:07,240 --> 00:02:09,200 and just...just gorgeous. 44 00:02:09,200 --> 00:02:11,200 And then what is that? What is that? 45 00:02:12,480 --> 00:02:14,400 Oh, God, you've got a bug on your windscreen. 46 00:02:14,400 --> 00:02:16,600 Like who is that? Why? 47 00:02:16,600 --> 00:02:19,680 If that came out of you you'd be scared, right. 48 00:02:19,680 --> 00:02:21,480 SHE LAUGHS LOUDLY 49 00:02:25,360 --> 00:02:27,120 Look at that. What is that? 50 00:02:34,480 --> 00:02:36,160 I mean, looking at these photos, 51 00:02:36,160 --> 00:02:39,160 when I was younger I just definitely felt more like I was out of place 52 00:02:39,160 --> 00:02:41,320 and, like, wasn't, didn't belong. 53 00:02:42,840 --> 00:02:45,440 Just a lot of rejection when I started modelling 54 00:02:45,440 --> 00:02:48,160 because I was too short, or my eyebrows were too big. 55 00:02:48,160 --> 00:02:49,920 Eyebrows were not a thing back then. 56 00:02:49,920 --> 00:02:52,320 They would always try and bleach them or stick them down 57 00:02:52,320 --> 00:02:54,720 and they would just never stick down. 58 00:02:55,880 --> 00:02:59,040 You know, as a model, of course, I mean, there were parts of me, 59 00:02:59,040 --> 00:03:01,240 of course I felt beautiful sometimes or pretty, 60 00:03:01,240 --> 00:03:03,360 but it was always through the eyes of other people. 61 00:03:04,320 --> 00:03:08,760 I know that in this film I'll have to take a long hard look at myself. 62 00:03:08,760 --> 00:03:10,040 I'm white. 63 00:03:10,040 --> 00:03:12,640 I'm a size and shape that sells. 64 00:03:12,640 --> 00:03:16,360 For a long time I've been a classic example 65 00:03:16,360 --> 00:03:18,880 of those elitist beauty standards. 66 00:03:18,880 --> 00:03:22,080 Now I want to explore how things are changing. 67 00:03:27,880 --> 00:03:31,160 My journey starts in the world that made me famous 68 00:03:31,160 --> 00:03:34,800 and I'm meeting someone who is challenging its very core. 69 00:03:36,560 --> 00:03:38,560 This is Nyakim Gatwech, 70 00:03:38,560 --> 00:03:40,400 aka Queen of Dark... 71 00:03:41,480 --> 00:03:43,440 ..a model who's had to fight tooth and nail 72 00:03:43,440 --> 00:03:45,720 to break into the fashion industry. 73 00:03:52,040 --> 00:03:55,600 Planet Sex marker selfie one. 74 00:03:57,360 --> 00:04:00,000 Look so it's like... But how do you do that? 75 00:04:00,000 --> 00:04:01,080 You look... 76 00:04:03,880 --> 00:04:05,400 But that's what I do. 77 00:04:05,400 --> 00:04:06,840 I love it, I love it. 78 00:04:06,840 --> 00:04:08,560 I mean, I have so many questions, 79 00:04:08,560 --> 00:04:10,920 but first off, tell me a bit about yourself. 80 00:04:10,920 --> 00:04:12,960 I was born in a refugee camp in South Sudan. 81 00:04:12,960 --> 00:04:15,360 Came to America when I was 15 82 00:04:15,360 --> 00:04:17,800 and I always knew that I had a passion for fashion 83 00:04:17,800 --> 00:04:19,840 but I didn't know how to go about it. 84 00:04:19,840 --> 00:04:22,840 I started getting bullied in school, in my community. 85 00:04:22,840 --> 00:04:24,760 Yeah, why? And you know, at the grocery store. 86 00:04:24,760 --> 00:04:26,960 Cos, you know, just being different, you know, 87 00:04:26,960 --> 00:04:29,960 just having this complexion, you know, people started calling me names. 88 00:04:29,960 --> 00:04:31,280 I hated myself. 89 00:04:31,280 --> 00:04:32,960 I didn't think I was beautiful. 90 00:04:32,960 --> 00:04:35,760 I didn't think I'd fit in in this beauty standard, 91 00:04:35,760 --> 00:04:37,360 the western world standard. 92 00:04:37,360 --> 00:04:39,240 It's not me. It didn't look like me. 93 00:04:39,240 --> 00:04:41,360 So... But that standard is bullshit. Yeah. 94 00:04:42,760 --> 00:04:45,200 It literally is bullshit. It really is. 95 00:04:45,200 --> 00:04:47,360 I know what she means. 96 00:04:47,360 --> 00:04:51,360 As a young model, I saw very little diversity on the catwalk. 97 00:04:51,360 --> 00:04:54,640 When I first started every single person down a runway 98 00:04:54,640 --> 00:04:56,280 looked the same. 99 00:04:56,280 --> 00:04:59,400 Looked the same. And it became like this army-like girl. Body type too. 100 00:04:59,400 --> 00:05:01,400 Body type, everything. That body type. 101 00:05:01,400 --> 00:05:03,040 I think it's changing. It's changing. 102 00:05:03,040 --> 00:05:05,640 But not fast enough. 103 00:05:05,640 --> 00:05:07,320 It's still not fair. 104 00:05:07,320 --> 00:05:10,200 There's still not the same equal opportunities. Exactly. 105 00:05:11,960 --> 00:05:14,440 As recently as 2016, 106 00:05:14,440 --> 00:05:18,600 over 75% of the models at all four big fashion weeks - 107 00:05:18,600 --> 00:05:21,120 London, Paris, New York and Milan - 108 00:05:21,120 --> 00:05:22,760 were white. 109 00:05:22,760 --> 00:05:24,840 Like, when did you first start meeting agents 110 00:05:24,840 --> 00:05:26,840 and what would the... What was the look like? 111 00:05:26,840 --> 00:05:28,800 I mean, what was that experience like? Well... 112 00:05:28,800 --> 00:05:31,320 I'd go see these agencies, that's when there was like, 113 00:05:31,320 --> 00:05:33,720 "Yeah, we already have a girl that looks like you." 114 00:05:33,720 --> 00:05:36,600 Literally they told me the name of the girl. 115 00:05:36,600 --> 00:05:39,640 Like, how was they saying there's already someone that looks like you? 116 00:05:39,640 --> 00:05:41,600 Like, there are too many white people. 117 00:05:41,600 --> 00:05:44,040 Hello, there's so many people that look the same. 118 00:05:44,040 --> 00:05:45,600 Are you ready? Are you serious? 119 00:05:45,600 --> 00:05:47,920 Like, that makes no sense. It doesn't make no sense. 120 00:05:47,920 --> 00:05:49,720 That's when I was like, "You know what? 121 00:05:49,720 --> 00:05:52,760 If you really want to do this, you have to create your own lane." Yes. 122 00:05:54,040 --> 00:05:57,280 Nyakim decided to bypass the fashion industry 123 00:05:57,280 --> 00:05:59,360 and their old-school ideas of beauty 124 00:05:59,360 --> 00:06:00,680 and do it alone, 125 00:06:00,680 --> 00:06:03,440 collaborating with photographers to raise her profile 126 00:06:03,440 --> 00:06:05,960 through self-funded shoots. 127 00:06:05,960 --> 00:06:08,440 I got lucky enough and went viral on Instagram, you know, 128 00:06:08,440 --> 00:06:11,680 and I was able to take that opportunity and I've been running with it ever since. 129 00:06:12,880 --> 00:06:16,280 She now has more than a million followers on Instagram 130 00:06:16,280 --> 00:06:18,840 and has starred in campaigns for Savage X Fenty 131 00:06:18,840 --> 00:06:20,920 as well as L'Oreal Paris. 132 00:06:20,920 --> 00:06:24,040 Nyakim's now at the forefront of what seems to be 133 00:06:24,040 --> 00:06:26,480 some real change in the fashion industry. 134 00:06:29,360 --> 00:06:31,400 In Spring 2022, 135 00:06:31,400 --> 00:06:33,320 48% of models appearing 136 00:06:33,320 --> 00:06:37,120 in the four big fashion weeks were non-white. 137 00:06:37,120 --> 00:06:40,640 I don't want another little black girl to go through the jou... what I went through. 138 00:06:40,640 --> 00:06:44,000 No. I want them to just be accepted if they... 139 00:06:44,000 --> 00:06:45,680 ..if this is what they want to do. 140 00:06:45,680 --> 00:06:48,840 Modelling gives you a platform where you could use modelling 141 00:06:48,840 --> 00:06:51,160 to inspire other people to make a change. 142 00:06:51,160 --> 00:06:53,440 I want to be somehow a little bit, 143 00:06:53,440 --> 00:06:55,640 however tiny it is, some change in this world. 144 00:06:55,640 --> 00:06:59,400 That's what I want. That's always... But I didn't think that. Yeah, that's what I want. 145 00:06:59,400 --> 00:07:03,240 And I didn't think that I have that. But you've done it already, but that's still the beginning. 146 00:07:03,240 --> 00:07:05,880 You're still just at the beginning of all of that. Thank you. 147 00:07:05,880 --> 00:07:08,360 No, don't thank me, thank you. 148 00:07:08,360 --> 00:07:10,680 Do you think you're beautiful now? No! 149 00:07:10,680 --> 00:07:12,320 Exactly. 150 00:07:14,840 --> 00:07:18,440 She is the epitome of a supermodel, of a superhuman, 151 00:07:18,440 --> 00:07:21,920 of the type of person that is what a model should represent. 152 00:07:23,120 --> 00:07:26,200 How someone that sweet who's gone through so much 153 00:07:26,200 --> 00:07:28,080 has been treated like that 154 00:07:28,080 --> 00:07:30,840 and ever thought the things that she did. 155 00:07:32,600 --> 00:07:34,520 It's completely insane. 156 00:07:35,920 --> 00:07:39,400 Nyakim's tough journey is a stark contrast to my own 157 00:07:39,400 --> 00:07:42,720 and really brings home how easy I've had it. 158 00:07:42,720 --> 00:07:44,840 Modelling became an option when, you know, 159 00:07:44,840 --> 00:07:47,560 I didn't really have any others, which sounds so spoiled. 160 00:07:47,560 --> 00:07:50,720 My sister was a model, right, and I, for me I was like, "But I'm..." 161 00:07:50,720 --> 00:07:52,480 My sisters were both really tall 162 00:07:52,480 --> 00:07:55,040 and they were, like, classically very beautiful looking. 163 00:07:55,040 --> 00:07:57,320 I had an opportunity to work with the same agency, 164 00:07:57,320 --> 00:07:59,040 probably nepotism in so many ways. 165 00:07:59,040 --> 00:08:02,600 That's also just being like a very privileged white girl, 166 00:08:02,600 --> 00:08:04,800 you know, that I was able to even do modelling. 167 00:08:04,800 --> 00:08:06,040 I had dropped out of school. 168 00:08:06,040 --> 00:08:10,040 Like, the fact that I've, that was my only available job was pretty lucky. 169 00:08:11,200 --> 00:08:13,600 I can't run away from the fact that I fit 170 00:08:13,600 --> 00:08:17,400 that narrow and exclusive idea of what's beautiful. 171 00:08:17,400 --> 00:08:21,600 But where do these so-called beauty standards even come from? 172 00:08:23,560 --> 00:08:26,040 Pepe, sit. 173 00:08:26,040 --> 00:08:29,240 Well, what we find attractive is at a basic level 174 00:08:29,240 --> 00:08:30,680 down to evolution 175 00:08:30,680 --> 00:08:33,720 our ancestors searched for the healthiest partners 176 00:08:33,720 --> 00:08:35,680 to make the healthiest babies. 177 00:08:36,880 --> 00:08:40,200 In today's speedy dating world, it's the same. 178 00:08:40,200 --> 00:08:41,960 When meeting for the first time, 179 00:08:41,960 --> 00:08:44,400 we're naturally drawn to the physical signs of fitness 180 00:08:44,400 --> 00:08:45,840 and fertility. 181 00:08:46,840 --> 00:08:48,480 Oh, we're not meant to touch. 182 00:08:48,480 --> 00:08:49,680 I'm so confused. 183 00:08:49,680 --> 00:08:53,040 Am I meant to, like, kiss her hand or what am I meant to do? Start again. 184 00:08:54,600 --> 00:08:56,320 I'm nervous. 185 00:08:56,320 --> 00:08:58,840 In women, these include a young face 186 00:08:58,840 --> 00:09:00,680 with big eyes and bow lips, 187 00:09:00,680 --> 00:09:04,160 a tiny waist and child-bearing hips. 188 00:09:04,160 --> 00:09:05,960 In men, height, 189 00:09:05,960 --> 00:09:08,240 broad shoulders and a strong jaw. 190 00:09:10,040 --> 00:09:13,480 But what we find hot is about more than just healthy genes. 191 00:09:13,480 --> 00:09:15,760 It's also shaped by our environment. 192 00:09:19,440 --> 00:09:21,280 What a list of bachelors. 193 00:09:21,280 --> 00:09:22,560 Yeah, I know. 194 00:09:22,560 --> 00:09:23,720 LAUGHTER 195 00:09:23,720 --> 00:09:26,920 Ah, where am I going to find my perfect partner? 196 00:09:26,920 --> 00:09:28,280 Oh, wait. 197 00:09:28,280 --> 00:09:30,840 This hairy little butthole behind me. 198 00:09:35,600 --> 00:09:38,800 Dr Carlota Batres studies faces. 199 00:09:38,800 --> 00:09:41,080 She explores the relationship 200 00:09:41,080 --> 00:09:42,840 between those we find attractive 201 00:09:42,840 --> 00:09:45,320 and the culture we grew up in. 202 00:09:45,320 --> 00:09:48,360 So I signed up to take one of her tests. 203 00:09:48,360 --> 00:09:50,360 Eeh! Should I be scared? 204 00:09:50,360 --> 00:09:52,240 I'm going to show you some faces today 205 00:09:52,240 --> 00:09:54,440 and I'm going to ask you some questions 206 00:09:54,440 --> 00:09:56,480 about how you feel about these faces. 207 00:09:56,480 --> 00:09:59,400 I don't think I judge people very well, so let's see what happens. 208 00:10:01,080 --> 00:10:03,480 Carlota takes computer-generated faces, 209 00:10:03,480 --> 00:10:07,120 manipulates certain features, then asks people to rate them. 210 00:10:09,360 --> 00:10:11,720 So, who do you find more attractive? 211 00:10:14,280 --> 00:10:16,800 I would tend to usually go for the more masculine man. 212 00:10:16,800 --> 00:10:20,400 You were right that we are manipulating masculinity here. 213 00:10:20,400 --> 00:10:24,520 Traditionally, more masculine features include bushy eyebrows, 214 00:10:24,520 --> 00:10:27,520 a wider nose, and a stronger chin. 215 00:10:27,520 --> 00:10:28,840 Bigger eyebrows, yeah. 216 00:10:28,840 --> 00:10:30,800 So, technically, I have a man-y face. 217 00:10:30,800 --> 00:10:33,000 You have masculine eyebrows, yes. 218 00:10:33,000 --> 00:10:37,160 You'd think most people like me would go for a more masculine face, 219 00:10:37,160 --> 00:10:39,640 but the results were surprising. 220 00:10:39,640 --> 00:10:44,120 So, 65% of the participants in our sample chose 221 00:10:44,120 --> 00:10:46,760 the more feminine face as more attractive. 222 00:10:46,760 --> 00:10:48,720 But these were participants in the US. 223 00:10:50,800 --> 00:10:55,360 Carlota's study involved both male and female participants. 224 00:10:55,360 --> 00:10:59,200 And the results differ depending on what country they were from. 225 00:10:59,200 --> 00:11:03,160 If I would've run the study in my home country of El Salvador, 226 00:11:03,160 --> 00:11:06,360 I would've found that the majority of participants find 227 00:11:06,360 --> 00:11:08,240 the more masculine face attractive. 228 00:11:09,440 --> 00:11:12,560 This is not because people in El Salvador have a "thang" 229 00:11:12,560 --> 00:11:15,080 for bushy eyebrows. 230 00:11:15,080 --> 00:11:18,280 Subconsciously, our brains are making snap judgments 231 00:11:18,280 --> 00:11:20,040 about future partners. 232 00:11:20,040 --> 00:11:22,680 So, there's this link between masculinity and health. 233 00:11:22,680 --> 00:11:25,240 So if you're in a country with higher health risks, 234 00:11:25,240 --> 00:11:27,080 then there's a stronger preference 235 00:11:27,080 --> 00:11:29,160 for the more masculine, healthier face. 236 00:11:31,040 --> 00:11:34,920 Right, so that explains why people in low-health-risk countries, 237 00:11:34,920 --> 00:11:39,160 like the US, lean towards a more feminine face. 238 00:11:39,160 --> 00:11:41,360 They don't have to select for health. 239 00:11:41,360 --> 00:11:42,560 OK, let's do another one. 240 00:11:42,560 --> 00:11:44,360 Which one do you find more attractive? 241 00:11:44,360 --> 00:11:46,440 Oh, they're both very pretty. 242 00:11:46,440 --> 00:11:48,680 SHE LAUGHS Can't I have both? 243 00:11:49,760 --> 00:11:52,760 Someone who has a wider face and someone who has a smaller face. 244 00:11:52,760 --> 00:11:56,040 I don't know, what are their personalities like? 245 00:11:56,040 --> 00:11:57,320 That one. 246 00:11:57,320 --> 00:12:01,640 Well, like me, around two thirds of US participants found the face 247 00:12:01,640 --> 00:12:03,880 on the left more attractive. 248 00:12:03,880 --> 00:12:08,040 But again, if we ran this study in my home country, 249 00:12:08,040 --> 00:12:10,680 we find that this face is more attractive. 250 00:12:10,680 --> 00:12:15,000 In developing economies, a fuller face implies better access to food, 251 00:12:15,000 --> 00:12:18,760 and therefore makes for a healthier, more attractive mate. 252 00:12:18,760 --> 00:12:21,680 I don't know, this really makes me annoyed, this game. 253 00:12:21,680 --> 00:12:24,640 But in the US, it's the opposite. 254 00:12:24,640 --> 00:12:29,360 What in the US leads to viewing malnourishment as 255 00:12:29,360 --> 00:12:30,840 maybe more attractive? Modelling! 256 00:12:30,840 --> 00:12:33,480 Yeah, well, so social media, Internet... Fashion industry. 257 00:12:33,480 --> 00:12:34,920 Social media. Yeah, exactly. 258 00:12:34,920 --> 00:12:39,600 So, the faces that you're exposed to lead to your preference of them. 259 00:12:39,600 --> 00:12:41,880 Whoa, stop! RECORD SCRATCH 260 00:12:41,880 --> 00:12:43,960 Let me get my head around this. 261 00:12:43,960 --> 00:12:47,160 Carlota's discovered that what we find hot is shaped 262 00:12:47,160 --> 00:12:48,600 by our surroundings - 263 00:12:48,600 --> 00:12:51,920 and not just in terms of looking for a healthy mate. 264 00:12:51,920 --> 00:12:56,080 One huge influence on what we find beautiful is familiarity - 265 00:12:56,080 --> 00:12:59,360 the faces we see around us most often. 266 00:12:59,360 --> 00:13:03,160 So, familiarity is a big influencer in what it is 267 00:13:03,160 --> 00:13:04,600 that we find attractive. 268 00:13:04,600 --> 00:13:07,720 So, the faces around us, the way that those faces look, 269 00:13:07,720 --> 00:13:09,920 is what we end up finding attractive. 270 00:13:09,920 --> 00:13:13,880 And the way that the faces around us look is influenced by culture. 271 00:13:13,880 --> 00:13:17,040 And that has kind of big implications for social media 272 00:13:17,040 --> 00:13:19,160 and the fashion industry. 273 00:13:19,160 --> 00:13:21,880 Because those ads and billboards that are in our faces 274 00:13:21,880 --> 00:13:26,080 don't just reflect, but also influence what we find beautiful. 275 00:13:28,080 --> 00:13:30,520 OK, so here's where I think we are. 276 00:13:31,600 --> 00:13:34,440 Beauty is a mix of ancient fertility signals 277 00:13:34,440 --> 00:13:37,120 and specific cultural preferences. 278 00:13:37,120 --> 00:13:40,160 These then spread through the media to become the template 279 00:13:40,160 --> 00:13:42,360 we all aspire to. 280 00:13:42,360 --> 00:13:45,800 No longer is beauty about basic bonk-ability. 281 00:13:45,800 --> 00:13:50,920 Now it's also about elite status, power, and some big benefits. 282 00:13:50,920 --> 00:13:54,480 And the stakes are high for the winner judged the most beautiful. 283 00:13:54,480 --> 00:13:57,680 Fame, riches, and possible motion picture fame are the prizes. 284 00:13:59,760 --> 00:14:05,080 Welcome to the concept of beauty bias - aka, pretty privilege. 285 00:14:05,080 --> 00:14:08,760 Women on trial are 35% less likely to be convicted 286 00:14:08,760 --> 00:14:10,400 if they're beautiful. 287 00:14:11,480 --> 00:14:14,640 People judged attractive earn on average 10% more 288 00:14:14,640 --> 00:14:16,040 than their colleagues. 289 00:14:16,040 --> 00:14:19,800 And in the US and Europe, conventionally handsome politicians 290 00:14:19,800 --> 00:14:23,200 attract around 20% more votes. 291 00:14:23,200 --> 00:14:26,440 It's no wonder more people than ever are enhancing their bodies 292 00:14:26,440 --> 00:14:29,360 to reach the beauty ideal in their country. 293 00:14:33,720 --> 00:14:35,240 Meet Diana. 294 00:14:35,240 --> 00:14:37,800 She was once a Colombian beauty queen, 295 00:14:37,800 --> 00:14:40,120 but natural looks were not enough. 296 00:15:15,480 --> 00:15:18,120 Here, voluptuous women are adored. 297 00:15:19,160 --> 00:15:24,040 But maybe not just because a curvy figure is a sure sign of fertility. 298 00:15:24,040 --> 00:15:27,360 There's also a darker side. 299 00:15:27,360 --> 00:15:31,120 Many have surgically enhanced their bodies to fit what's known 300 00:15:31,120 --> 00:15:33,680 in Columbia as the "narco aesthetic". 301 00:15:54,400 --> 00:15:57,600 And what the narcos started, the country copied. 302 00:15:57,600 --> 00:16:02,840 Columbia is now eighth in the world for plastic surgeries per person. 303 00:16:02,840 --> 00:16:06,280 While Diana is the architect of her own enhanced body, 304 00:16:06,280 --> 00:16:08,320 it's often men calling the shots. 305 00:16:52,360 --> 00:16:55,800 You might think, "Why would women go along with this?" 306 00:16:55,800 --> 00:16:58,800 Well, in a fiercely patriarchal society, 307 00:16:58,800 --> 00:17:01,480 it's a way for some women to get ahead. 308 00:17:46,440 --> 00:17:48,520 But it's not just Columbia. 309 00:17:48,520 --> 00:17:52,680 Today, cosmetic surgery is big business everywhere. 310 00:17:52,680 --> 00:17:55,440 In South Korea, a third of 20-something women have 311 00:17:55,440 --> 00:17:57,280 gone under the knife, 312 00:17:57,280 --> 00:18:00,600 most to make their eyes look bigger. 313 00:18:00,600 --> 00:18:04,280 Brazil boasts nearly 80,000 bum enhancements each year. 314 00:18:05,600 --> 00:18:08,960 Whilst in the UK, almost half of plastic procedures 315 00:18:08,960 --> 00:18:10,280 are boob-related. 316 00:18:11,360 --> 00:18:13,520 But it's not all about surgery. 317 00:18:13,520 --> 00:18:16,320 Injectables are booming, too. 318 00:18:16,320 --> 00:18:19,400 Botox is so popular that the government's banned it 319 00:18:19,400 --> 00:18:21,320 for under-18s. 320 00:18:21,320 --> 00:18:24,200 Truth be told, I've thought about it myself. 321 00:18:28,520 --> 00:18:30,920 So, that's why you find me here, 322 00:18:30,920 --> 00:18:33,920 heading to a Beverly Hills doctor's office. 323 00:18:33,920 --> 00:18:36,000 Yeah, you should get your boobs done, too. 324 00:18:36,000 --> 00:18:37,720 Why would you do that? 325 00:18:37,720 --> 00:18:39,000 What do you want me to say? 326 00:18:39,000 --> 00:18:42,000 OFF-CAMERA: Nothing. Ride the elevator like a normal person. 327 00:18:42,000 --> 00:18:43,200 Geez! 328 00:18:45,000 --> 00:18:48,480 I thought it would be full of older ladies, but no. 329 00:18:48,480 --> 00:18:50,600 You look gorgeous. Thank you, so do you. 330 00:18:50,600 --> 00:18:52,680 What are you in for today? 331 00:18:52,680 --> 00:18:54,640 I'm thinking about getting some Botox. 332 00:18:54,640 --> 00:18:57,240 How old are you? 28, turning 29 this year. 333 00:18:57,240 --> 00:18:59,400 Oh, yeah, we're the same age. OK, OK. OK. 334 00:18:59,400 --> 00:19:01,200 You know, it just...it's time. 335 00:19:01,200 --> 00:19:03,240 It's time. Right. It's time. 336 00:19:03,240 --> 00:19:05,640 Are you thinking about it? I mean, I was not, I mean, 337 00:19:05,640 --> 00:19:07,280 I don't know, always a little bit. 338 00:19:07,280 --> 00:19:10,200 Cos it does feel like you get to that age where you're like 339 00:19:10,200 --> 00:19:12,720 "Oh, this is when people start getting stuff done." Right. 340 00:19:12,720 --> 00:19:15,040 And all your friends get it done, and then, you're like, 341 00:19:15,040 --> 00:19:16,400 "Oh, maybe I should." Yeah. 342 00:19:16,400 --> 00:19:18,640 Do you feel like they are celebrities who get stuff done 343 00:19:18,640 --> 00:19:20,520 that don't talk about it enough? Absolutely. 344 00:19:20,520 --> 00:19:23,440 I think that's still the normal right now. Yeah. 345 00:19:23,440 --> 00:19:26,480 I think, you know, I, at least for me, 346 00:19:26,480 --> 00:19:30,040 I feel like we advocate, I advocate towards being more open and honest. 347 00:19:30,040 --> 00:19:33,160 And so, I think transparency, in terms of your... 348 00:19:33,160 --> 00:19:35,360 Transparency is key. And, like, no judgment. 349 00:19:35,360 --> 00:19:37,960 That's kind of why I wanted to do this, cos I was like, 350 00:19:37,960 --> 00:19:41,120 you know, "If I decided to get stuff done, I'll do it on camera." 351 00:19:41,120 --> 00:19:43,400 Known for its anti-aging effects, 352 00:19:43,400 --> 00:19:46,560 Botox is a drug made from a toxin. 353 00:19:46,560 --> 00:19:50,160 When injected, it causes temporary muscle paralysis, 354 00:19:50,160 --> 00:19:54,120 tightening the skin and causing surface wrinkles to fade. 355 00:19:55,120 --> 00:19:58,480 The effects only last around 3-4 months - 356 00:19:58,480 --> 00:20:01,120 but it's a quicker fix than going under the knife. 357 00:20:01,120 --> 00:20:04,040 So, will I go through with it? 358 00:20:04,040 --> 00:20:05,560 I honestly don't know. 359 00:20:13,200 --> 00:20:14,600 All right. 360 00:20:14,600 --> 00:20:17,160 Have you ever had any Botox or fillers? Mm-mm. 361 00:20:17,160 --> 00:20:21,600 OK, all right, so, you know, I'm not here to twist people's arms. 362 00:20:21,600 --> 00:20:24,240 Does anything actually bother you when you look in the mirror? 363 00:20:24,240 --> 00:20:26,160 Yeah. OK. Wrinkles here. 364 00:20:26,160 --> 00:20:29,640 Uh-huh. Erm, you know, I don't really get them as bad here. 365 00:20:29,640 --> 00:20:32,320 Botox came out in the '80s, 366 00:20:32,320 --> 00:20:34,480 and it's there to treat dynamic wrinkles. 367 00:20:34,480 --> 00:20:37,080 Dynamic wrinkles are caused by muscle movements that form in 368 00:20:37,080 --> 00:20:38,960 repetitive areas like, like here. 369 00:20:38,960 --> 00:20:41,480 And also, sometimes it happens with more stress. 370 00:20:41,480 --> 00:20:44,480 Like, if you're furrowing your brow a lot, you get this little 371 00:20:44,480 --> 00:20:47,480 "11" formation - which you start to have the early roots of. 372 00:20:47,480 --> 00:20:49,480 Can you do something about it? Absolutely. 373 00:20:49,480 --> 00:20:51,520 Botox administration in the brow - 374 00:20:51,520 --> 00:20:53,440 so where we get these 11 lines - 375 00:20:53,440 --> 00:20:56,960 has been shown to obviously improve the 11s, but also, it's been shown 376 00:20:56,960 --> 00:21:00,280 to reduce the incidents of depression. Wow! 377 00:21:00,280 --> 00:21:02,480 That's just the craziest thing I've heard. Yeah. 378 00:21:02,480 --> 00:21:05,160 Cos your body senses you're not able to frown 379 00:21:05,160 --> 00:21:06,920 or furrow your brow as much. 380 00:21:06,920 --> 00:21:10,160 Erm, and for whatever reason, you end up being happier. 381 00:21:11,880 --> 00:21:15,120 All right, so we'll put this blue screen down. 382 00:21:15,120 --> 00:21:17,280 And we'll go ahead and get a few photos. 383 00:21:18,600 --> 00:21:22,800 I guess now's not the time to pull a model face, is it? 384 00:21:22,800 --> 00:21:25,720 Perfect. OK, cool. Let's go right over here. 385 00:21:25,720 --> 00:21:28,040 Everyone, this is not OK. You look beautiful. 386 00:21:28,040 --> 00:21:32,520 There's nothing wrong with this one. There's a lot of bags there, doctor. 387 00:21:32,520 --> 00:21:35,600 I mean, you know, some common areas to get Botox, you know, 388 00:21:35,600 --> 00:21:38,240 the forehead, the brow, the sides of the eyes. 389 00:21:38,240 --> 00:21:41,160 You know, most places where people start is they do just a little bit 390 00:21:41,160 --> 00:21:42,680 of Botox - yeah, just right there. 391 00:21:42,680 --> 00:21:44,200 But look at these, doctor. 392 00:21:44,200 --> 00:21:47,160 Why we get this under-eye, kind of, darkness is it's because of 393 00:21:47,160 --> 00:21:48,760 the veins underneath our eyes. 394 00:21:48,760 --> 00:21:51,000 The skin gets very thin as we get older. 395 00:21:51,000 --> 00:21:53,480 You know, I was looking at some footage of you, er, 396 00:21:53,480 --> 00:21:55,560 when you were getting some make-up done - 397 00:21:55,560 --> 00:21:59,360 without make-up, I do see some hollowing you have underneath. 398 00:21:59,360 --> 00:22:01,720 I'll tell you two things that my patients always tell me - 399 00:22:01,720 --> 00:22:03,200 Botox is easier than they thought, 400 00:22:03,200 --> 00:22:05,640 and they shouldn't have waited as long as they did. 401 00:22:05,640 --> 00:22:08,320 It's just one of those things, like, if you look in the mirror every 402 00:22:08,320 --> 00:22:10,520 single day and a single thing bothers you for more than 403 00:22:10,520 --> 00:22:12,440 six months, if you could do something about it, 404 00:22:12,440 --> 00:22:13,840 just do something about it. 405 00:22:13,840 --> 00:22:17,400 Hm. I totally get there's pressure for women to get rid 406 00:22:17,400 --> 00:22:20,600 of imperfections, but I'm not sure my minor facial flaws 407 00:22:20,600 --> 00:22:24,360 are bothering me quite enough to be injected with poison. 408 00:22:24,360 --> 00:22:26,800 Did you want to do any Botox today? 409 00:22:26,800 --> 00:22:28,480 Not today. OK. 410 00:22:28,480 --> 00:22:29,800 Not today, but we'll see. 411 00:22:29,800 --> 00:22:33,040 I'm going to keep checking in, but I think I'm good. Good. 412 00:22:33,040 --> 00:22:35,480 Thanks for coming by. Thank you for everything. 413 00:22:38,520 --> 00:22:42,040 I don't really know what I took away from that, apart from I'm scared. 414 00:22:42,040 --> 00:22:43,640 I'm terrified for the future, 415 00:22:43,640 --> 00:22:47,600 and what's being normalised, in terms of the way people look. 416 00:22:47,600 --> 00:22:50,080 If I imagine now the future, I just see little world leaders 417 00:22:50,080 --> 00:22:52,240 who've just have Botox since they were teenagers. 418 00:22:52,240 --> 00:22:54,040 Is that weird? 419 00:22:54,040 --> 00:22:57,800 So, I just feel like "fixing" all these things isn't really 420 00:22:57,800 --> 00:23:00,800 "fixing" what we need to fix, which is the void within us 421 00:23:00,800 --> 00:23:04,720 to want to be better, or want to, like, change things about ourselves. 422 00:23:04,720 --> 00:23:08,440 But what worries me most is that while today's beauty standards 423 00:23:08,440 --> 00:23:10,960 are almost unreachable without help, 424 00:23:10,960 --> 00:23:15,000 there's still a lot of people pretending they are all-natural. 425 00:23:15,000 --> 00:23:18,280 The problem for me is that people aren't as honest as they should be 426 00:23:18,280 --> 00:23:19,560 about work they get done. 427 00:23:19,560 --> 00:23:23,760 And I don't know, and I'm not saying anyone in particular, 428 00:23:23,760 --> 00:23:25,960 but I do wish someone would stand up and say, 429 00:23:25,960 --> 00:23:28,000 "Look, I've had this done." 430 00:23:28,000 --> 00:23:30,920 But at least people are not selling this idea that they are 431 00:23:30,920 --> 00:23:32,760 that perfect with nothing. 432 00:23:32,760 --> 00:23:34,440 Cos it's not fair. 433 00:23:34,440 --> 00:23:37,120 It's not fair on me! I want to know what's going on. 434 00:23:37,120 --> 00:23:40,960 Like, no, but honestly, it's just a lot for young girls, I think. 435 00:23:40,960 --> 00:23:44,160 And I've spoken to - it's usually my friends' younger siblings 436 00:23:44,160 --> 00:23:46,880 or something, who are like, "No, they're just like that." 437 00:23:46,880 --> 00:23:49,680 Like, "I know I can work out that much and my body could be like that. 438 00:23:49,680 --> 00:23:52,720 "I know they are that beautiful, and I'll never be like that." 439 00:23:52,720 --> 00:23:54,680 And it's like, that's not true. 440 00:23:54,680 --> 00:23:56,400 I know what it's like to be a model. 441 00:23:56,400 --> 00:23:58,520 I know what it's like to be in this industry 442 00:23:58,520 --> 00:24:01,720 and having to sell people this idea, this glamorous idea of what 443 00:24:01,720 --> 00:24:04,120 this life is really like, but it's not, like, 444 00:24:04,120 --> 00:24:05,880 the thing we are selling. 445 00:24:05,880 --> 00:24:09,680 But then, you add on top of it this whole plastic surgery thing, 446 00:24:09,680 --> 00:24:11,160 you're selling a lie. 447 00:24:13,560 --> 00:24:16,760 The desire to change ourselves in the pursuit of beauty 448 00:24:16,760 --> 00:24:18,960 is growing and growing, 449 00:24:18,960 --> 00:24:22,360 and some think social media is making things worse. 450 00:24:22,360 --> 00:24:25,640 It's rife with filters to make us look more beautiful... 451 00:24:27,240 --> 00:24:28,680 ..virtually. 452 00:24:28,680 --> 00:24:31,480 And it's in our faces all the time. 453 00:24:31,480 --> 00:24:34,000 But is social media really the bad guy? 454 00:24:42,720 --> 00:24:46,360 Dr Jolanda Veldhuis and Dr Mara Van Der Meulen 455 00:24:46,360 --> 00:24:50,560 use brain scanners to investigate just how social media influences 456 00:24:50,560 --> 00:24:53,120 perceptions of body types amongst teenage girls. 457 00:24:54,320 --> 00:24:58,560 An impressionable group who use socials a lot. 458 00:24:58,560 --> 00:25:01,360 Going to slowly, slowly move you a bit into the scanner. 459 00:25:01,360 --> 00:25:03,320 Today, it's Lotte's turn. 460 00:25:03,320 --> 00:25:05,080 Hey Lotte, are you ready? 461 00:25:05,080 --> 00:25:06,800 THROUGH SPEAKER: Yes. 462 00:25:06,800 --> 00:25:10,400 Lotte's task - to look at pictures of bodies and rate 463 00:25:10,400 --> 00:25:15,160 whether she thinks they're normal or too thin. 464 00:25:15,160 --> 00:25:18,920 She's then shown what other people her age, her peer group think. 465 00:25:20,320 --> 00:25:23,400 As she does this, Jolanda and Mara watch closely for 466 00:25:23,400 --> 00:25:25,360 what's happening inside her head. 467 00:25:27,200 --> 00:25:29,200 OK, here goes Lotte. 468 00:25:29,200 --> 00:25:31,120 Let's play. First one. 469 00:25:32,120 --> 00:25:35,560 So - oh, there she scored it as being of normal weight 470 00:25:35,560 --> 00:25:37,560 and now, she will see the peer feedback. 471 00:25:39,200 --> 00:25:43,320 And peer feedback stated that it is a too-thin model. 472 00:25:44,400 --> 00:25:46,280 Lotte's hit with 60 different images 473 00:25:46,280 --> 00:25:49,080 and has three seconds to judge each one. 474 00:25:49,080 --> 00:25:53,440 So now, it's very interesting to see what is happening in Lotte's brain. 475 00:25:53,440 --> 00:25:56,920 Dr Mara's particularly interested in how Lotte responds when 476 00:25:56,920 --> 00:25:59,600 she and her peer group disagree. 477 00:25:59,600 --> 00:26:02,800 She scours the scans for areas of increased blood flow - 478 00:26:02,800 --> 00:26:06,640 indicating brain activity is ramping up. 479 00:26:06,640 --> 00:26:09,840 When our participants thought that models looked normal, 480 00:26:09,840 --> 00:26:12,640 but the peer feedback was, "No, this model is too thin," 481 00:26:12,640 --> 00:26:15,480 that was when we noticed the strongest activation of 482 00:26:15,480 --> 00:26:16,520 these two regions. 483 00:26:17,680 --> 00:26:19,480 Which two regions? 484 00:26:19,480 --> 00:26:21,440 Why, the bilateral insular and 485 00:26:21,440 --> 00:26:24,560 the anterior cingulate cortex, of course! 486 00:26:24,560 --> 00:26:27,200 But, erm, what does that even mean? 487 00:26:27,200 --> 00:26:30,360 Bilateral insular is, for example, thought to be important 488 00:26:30,360 --> 00:26:33,800 for experiencing empathy - so thinking about how other people 489 00:26:33,800 --> 00:26:37,120 are feeling - and the dorsal interior singular cortex is also 490 00:26:37,120 --> 00:26:39,440 important for processing feedback. 491 00:26:39,440 --> 00:26:42,560 And this region is important, for example, when thinking 492 00:26:42,560 --> 00:26:45,520 about yourself, and thinking about others, and also, 493 00:26:45,520 --> 00:26:50,160 picking up events that are important to you on a social aspect. 494 00:26:50,160 --> 00:26:53,720 Whenever participants receive feedback that is not in line with 495 00:26:53,720 --> 00:26:57,320 their own opinion, the bilateral insular and anterior cingulate 496 00:26:57,320 --> 00:27:00,400 cortex are activated in our participants. 497 00:27:00,400 --> 00:27:04,280 And these regions are seen as especially important in detecting 498 00:27:04,280 --> 00:27:06,200 a violation of social norms. 499 00:27:06,200 --> 00:27:07,600 Maybe making them think, 500 00:27:07,600 --> 00:27:10,440 "If what I consider normal is not actually normal, 501 00:27:10,440 --> 00:27:13,960 "then how should I view these models"? 502 00:27:13,960 --> 00:27:17,280 Other people's opinions trigger Lotte's brain into questioning 503 00:27:17,280 --> 00:27:19,080 her own judgments. 504 00:27:19,080 --> 00:27:22,440 And the more you do that, the less comfortable you feel. 505 00:27:22,440 --> 00:27:26,000 The combination of being exposed to these ideal bodies, 506 00:27:26,000 --> 00:27:28,360 all these beautiful women and how amazing they look, 507 00:27:28,360 --> 00:27:31,120 and we also know what our peers think of these bodies. 508 00:27:31,120 --> 00:27:34,440 So, that makes it very difficult for adolescents to form their 509 00:27:34,440 --> 00:27:38,000 opinions themselves, because you know what your peers think, 510 00:27:38,000 --> 00:27:39,440 you might start to wonder, 511 00:27:39,440 --> 00:27:43,480 "OK, how should I think about these ideal bodies"? 512 00:27:43,480 --> 00:27:47,960 If you think people look too thin, but your peers all say normal, 513 00:27:47,960 --> 00:27:50,800 you tend to fall into line and cherish skinny, too. 514 00:27:52,080 --> 00:27:55,520 That's why social media where peer feedback is everything 515 00:27:55,520 --> 00:27:58,320 is so influential. 516 00:27:58,320 --> 00:28:01,320 But the good news is it works both ways. 517 00:28:01,320 --> 00:28:04,000 If your friends prefer a curvier body shape, 518 00:28:04,000 --> 00:28:06,720 then after a while, so will you. 519 00:28:06,720 --> 00:28:08,840 Social media isn't all bad, 520 00:28:08,840 --> 00:28:12,160 you just need to watch where you place your likes. 521 00:28:12,160 --> 00:28:15,200 The user is not only the consumer of the media, 522 00:28:15,200 --> 00:28:16,800 but it's also the creator. 523 00:28:16,800 --> 00:28:23,240 Social media offers also a platform to discuss what we think is healthy, 524 00:28:23,240 --> 00:28:24,880 what we think is normal, 525 00:28:24,880 --> 00:28:27,720 but also, what we think is, like, a realistic body image. 526 00:28:29,640 --> 00:28:31,280 I use social media, 527 00:28:31,280 --> 00:28:35,520 and I try to promote individuality and self-acceptance. 528 00:28:35,520 --> 00:28:37,680 But look at these images of me. 529 00:28:37,680 --> 00:28:41,360 Despite the eyebrows and the goofy faces, when I'm modelling, 530 00:28:41,360 --> 00:28:45,680 I still represent that old-school beauty standard. 531 00:28:45,680 --> 00:28:48,560 OFF-CAMERA: Do you feel like you're part of the problem? 532 00:28:48,560 --> 00:28:51,280 I did feel part of the problem for so long, and that's, kind of, 533 00:28:51,280 --> 00:28:52,920 why I tried to move away from it. 534 00:28:52,920 --> 00:28:55,560 There's nothing wrong with beauty, but... 535 00:28:55,560 --> 00:28:59,800 ..I personally have - and I've always had a bit of an issue 536 00:28:59,800 --> 00:29:02,560 with the industry, which is fashion. 537 00:29:02,560 --> 00:29:04,120 OK, I can't go into this either. 538 00:29:04,120 --> 00:29:06,560 I can't shit on the hand that feeds me. 539 00:29:06,560 --> 00:29:09,320 Erm, no, I don't think there's anything wrong with beauty. 540 00:29:09,320 --> 00:29:12,120 Beauty has been sold as this one thing about, like, 541 00:29:12,120 --> 00:29:14,280 being skinny and all these things. 542 00:29:14,280 --> 00:29:17,680 And when you meet people whose lives have been destroyed by "beauty", 543 00:29:17,680 --> 00:29:19,200 it's horrifying. 544 00:29:19,200 --> 00:29:22,160 Especially when you're part of that industry, it's not OK. 545 00:29:22,160 --> 00:29:26,360 People will literally destroy their lives over trying to be "beautiful". 546 00:29:26,360 --> 00:29:30,360 Very narrow definitions of beauty in media and our culture 547 00:29:30,360 --> 00:29:35,640 can make us spend money, seek surgery, and feel inadequate. 548 00:29:35,640 --> 00:29:38,800 And sometimes, the damage can be quite extreme. 549 00:29:42,720 --> 00:29:45,880 This is Johannesburg, South Africa. 550 00:29:45,880 --> 00:29:50,280 Here, colonialism and apartheid have seriously restricted ideas 551 00:29:50,280 --> 00:29:52,240 about who is beautiful. 552 00:29:52,240 --> 00:29:56,000 Lesego Make-up Tutorial - scene eight, slate 11, take five. 553 00:29:58,280 --> 00:30:01,600 Lesego Tlhabi is an award-winning satirist using comedy 554 00:30:01,600 --> 00:30:03,920 to confront beauty standards. 555 00:30:03,920 --> 00:30:07,200 Her most popular character is Coconut Kelz. 556 00:30:07,200 --> 00:30:10,960 Howzit, guys, and welcome to Coconut Kelz make-up tutorial. 557 00:30:10,960 --> 00:30:12,240 A lot of you have asked me, 558 00:30:12,240 --> 00:30:15,280 "Kelz, how can I achieve your Caucasian glow? 559 00:30:15,280 --> 00:30:18,040 "And how can I make myself have make-up that will take me 560 00:30:18,040 --> 00:30:20,160 "far away from my Africanness?" 561 00:30:20,160 --> 00:30:21,360 Ew. 562 00:30:21,360 --> 00:30:23,640 Anyway, so I've got four foundation shades. 563 00:30:23,640 --> 00:30:26,280 We've got African Migrant - which we don't want to use! 564 00:30:26,280 --> 00:30:28,760 We've got Meghan and Harry's Baby. 565 00:30:28,760 --> 00:30:30,400 We've got OK-K-K - 566 00:30:30,400 --> 00:30:34,160 and the one that I'll be using today is White Privilege. 567 00:30:34,160 --> 00:30:39,520 Lesego grew up in a mainly white affluent suburb of Johannesburg. 568 00:30:39,520 --> 00:30:42,840 My formative years were very much me being one of only 569 00:30:42,840 --> 00:30:44,360 three Black girls in my class. 570 00:30:44,360 --> 00:30:48,040 For me, that was the first time I realised that anything 571 00:30:48,040 --> 00:30:51,200 close to Blackness was not seen as beautiful. 572 00:30:52,520 --> 00:30:55,960 She noticed that even small differences in skin tone 573 00:30:55,960 --> 00:30:59,040 made a huge difference to how you got treated. 574 00:30:59,040 --> 00:31:01,360 Unfortunately, in a Black-majority country 575 00:31:01,360 --> 00:31:04,640 and Asian-majority countries, the closer you are to whiteness, 576 00:31:04,640 --> 00:31:06,360 you get treated better. 577 00:31:06,360 --> 00:31:08,200 You get thought of as more intelligent, 578 00:31:08,200 --> 00:31:10,080 you get thought of as more beautiful, 579 00:31:10,080 --> 00:31:12,680 and you get more opportunities. 580 00:31:12,680 --> 00:31:16,120 This kind of discrimination is called colourism. 581 00:31:16,120 --> 00:31:18,160 It's a preference for skin colour, 582 00:31:18,160 --> 00:31:20,200 mostly within ethnic groups. 583 00:31:21,480 --> 00:31:26,000 In South Africa, colourism has its roots in colonialism - 584 00:31:26,000 --> 00:31:29,360 the paler you were, the higher your status. 585 00:31:29,360 --> 00:31:33,040 But today, it exists in different forms all over the world. 586 00:31:34,720 --> 00:31:39,360 Lesego also hosts a popular podcast - this time, as herself. 587 00:31:39,360 --> 00:31:40,880 Hi! 588 00:31:40,880 --> 00:31:43,040 Oh, my goodness, how are you? 589 00:31:43,040 --> 00:31:44,880 I'm good, how are you? 590 00:31:44,880 --> 00:31:47,560 Today, with journalist Zanele Mji, 591 00:31:47,560 --> 00:31:52,400 she's tackling colourism within the Black community head-on. 592 00:31:52,400 --> 00:31:54,880 My romantic life at university was nonexistent. 593 00:31:54,880 --> 00:31:57,040 Like, just nonexistent. 594 00:31:57,040 --> 00:32:00,000 And now, when I look back, only when I look back do I understand 595 00:32:00,000 --> 00:32:01,880 the role that colourism played. 596 00:32:01,880 --> 00:32:04,680 You know, there were just certain girls who were light, 597 00:32:04,680 --> 00:32:08,440 petite, with straight hair, who, if they were around, 598 00:32:08,440 --> 00:32:12,720 you may as well be the wallpaper! 599 00:32:12,720 --> 00:32:15,200 Erm, how did you deal with those social dynamics, 600 00:32:15,200 --> 00:32:18,240 in terms of being the darker girl and having some of the conversations 601 00:32:18,240 --> 00:32:20,320 maybe with your light-skinned friends? 602 00:32:20,320 --> 00:32:23,040 It's, like, such a painful thing that divides us as friends, 603 00:32:23,040 --> 00:32:26,120 cos we love to go out together, we love to spend time together. 604 00:32:26,120 --> 00:32:29,280 But, like, there's this constant thing that's happening. Yeah. 605 00:32:29,280 --> 00:32:32,160 That other people are injecting into our dynamic. 606 00:32:32,160 --> 00:32:35,760 And I've talked a lot about colourism with my dark-skinned 607 00:32:35,760 --> 00:32:38,600 friends and I've never discussed it with my light-skinned friends. 608 00:32:38,600 --> 00:32:41,440 Why do you think colourism is the unspoken "ism"? 609 00:32:41,440 --> 00:32:45,680 I think people get uncomfortable with admitting their privilege. 610 00:32:45,680 --> 00:32:47,400 They just do. 611 00:32:47,400 --> 00:32:52,600 I guess it must be tricky for Black women to admit their own privilege, 612 00:32:52,600 --> 00:32:55,880 because it's not a position they're put in often, 613 00:32:55,880 --> 00:32:59,400 But I think we're getting to a place where, as Black women, 614 00:32:59,400 --> 00:33:03,320 we actually need to start owning that stuff. 615 00:33:03,320 --> 00:33:06,080 Lesego wants to bring issues around colourism to 616 00:33:06,080 --> 00:33:08,080 the widest possible audience. 617 00:33:09,240 --> 00:33:12,320 And by mixing authentic and impactful podcasts with 618 00:33:12,320 --> 00:33:14,560 Coconut Kelz's satire and humour, 619 00:33:14,560 --> 00:33:19,160 she delivers a powerful double-punch to white privilege. 620 00:33:19,160 --> 00:33:20,800 So, dab, dab, dab. 621 00:33:20,800 --> 00:33:22,480 As you can see, oh, my goodness, 622 00:33:22,480 --> 00:33:25,240 I'm already a different person. 623 00:33:25,240 --> 00:33:28,560 They would not follow me around the store if I had this colour. 624 00:33:28,560 --> 00:33:33,680 There we go, I've got rid of any signs of my Africanness. 625 00:33:33,680 --> 00:33:35,080 Oh, that's beautiful. 626 00:33:35,080 --> 00:33:36,640 And voila! 627 00:33:36,640 --> 00:33:39,360 Ready for the covers of any fashion magazine. 628 00:33:41,320 --> 00:33:43,920 "Beautiful" - what does that mean? Who made that up? 629 00:33:43,920 --> 00:33:47,120 Beauty is such a fun thing to be able to play with, 630 00:33:47,120 --> 00:33:50,280 but the point is, is that everyone should be able to play with it 631 00:33:50,280 --> 00:33:53,000 and it shouldn't be this thing that are only reached by 632 00:33:53,000 --> 00:33:54,480 a certain amount of people. 633 00:33:54,480 --> 00:33:56,480 Beauty should be completely universal, 634 00:33:56,480 --> 00:33:59,240 and everyone should be able to feel that. 635 00:33:59,240 --> 00:34:03,520 But how do we get to the promised land where we all feel beautiful? 636 00:34:03,520 --> 00:34:05,120 Well, remember that science bit 637 00:34:05,120 --> 00:34:07,840 about familiar faces being attractive? 638 00:34:07,840 --> 00:34:13,040 It seems all you gotta do to love more faces is see more faces. 639 00:34:13,040 --> 00:34:15,360 The more different faces that we're exposed, 640 00:34:15,360 --> 00:34:20,240 to the more different and varied what we find attractive is, right? 641 00:34:20,240 --> 00:34:24,000 So, one of the positive things that is happening right now in a lot 642 00:34:24,000 --> 00:34:28,680 of ad campaigns is just seeing a greater diversity of people. 643 00:34:28,680 --> 00:34:33,000 And that is going to influence and start normalising more of 644 00:34:33,000 --> 00:34:35,040 a range of attractiveness. 645 00:34:35,040 --> 00:34:39,120 So, depending on your environment, the same person can change 646 00:34:39,120 --> 00:34:41,920 what they find more attractive within just three days. 647 00:34:43,800 --> 00:34:47,440 So, let me get this right - just a few days of surrounding 648 00:34:47,440 --> 00:34:52,240 yourself with different faces could change what you find attractive? 649 00:34:52,240 --> 00:34:54,040 Wow! 650 00:34:54,040 --> 00:34:58,520 Diversity in our media, on our TVs, on our billboards - 651 00:34:58,520 --> 00:35:02,080 that's the key to our beauty revolution right there. 652 00:35:02,080 --> 00:35:03,600 People's attitudes are changing. 653 00:35:03,600 --> 00:35:06,880 And, in fact, I hope that with things like series like this 654 00:35:06,880 --> 00:35:09,640 that bring knowledge about these biases, about, 655 00:35:09,640 --> 00:35:12,120 "Well, why did I think this? Why did I think that?" 656 00:35:12,120 --> 00:35:15,960 That that can actually change the way that we perceive faces. 657 00:35:15,960 --> 00:35:17,840 Knowledge is power. 658 00:35:17,840 --> 00:35:22,040 So, instead of saying, "Well, these biases shouldn't exist," 659 00:35:22,040 --> 00:35:26,920 understanding that they're there so that we can combat them. 660 00:35:26,920 --> 00:35:29,880 Now there's a group taking those ideas out of our campaigns 661 00:35:29,880 --> 00:35:31,200 and into the world... 662 00:35:33,040 --> 00:35:35,640 ..loudly displaying an inclusive new vision of 663 00:35:35,640 --> 00:35:37,400 what's hot and happening. 664 00:35:43,160 --> 00:35:45,520 Line the models up there, so they're out the way. 665 00:35:45,520 --> 00:35:48,480 And then, that gives this space for audience. 666 00:35:48,480 --> 00:35:51,960 University student Astelia is in London's Trafalgar Square 667 00:35:51,960 --> 00:35:56,600 to set up a ground-breaking fashion show, The Real Catwalk. 668 00:35:56,600 --> 00:35:59,200 This is where the models enter from. 669 00:35:59,200 --> 00:36:03,160 It's a yearly event which rejects mainstream standards 670 00:36:03,160 --> 00:36:05,200 by modelling real people, 671 00:36:05,200 --> 00:36:09,960 to show that no-one can dictate what is and isn't beautiful. 672 00:36:09,960 --> 00:36:14,200 Its campaign for more diverse representation in fashion and beauty 673 00:36:14,200 --> 00:36:18,120 has inspired similar body-positive events around the world, 674 00:36:18,120 --> 00:36:20,800 empowering people of all kinds. 675 00:36:22,440 --> 00:36:25,120 For Astelia, though, it's also personal. 676 00:36:26,200 --> 00:36:30,280 I'd always had struggles with my body and disordered eating. 677 00:36:30,280 --> 00:36:33,000 Constantly in this spiral of, like, self-hatred, 678 00:36:33,000 --> 00:36:36,080 not feeling good enough and trying to find self-worth. 679 00:36:36,080 --> 00:36:38,520 I walked the runway, like, in my bikini, 680 00:36:38,520 --> 00:36:42,440 and I felt so powerful and so beautiful. 681 00:36:42,440 --> 00:36:46,280 I'd never been in a bikini before, doing The Real Catwalk ever. 682 00:36:46,280 --> 00:36:51,360 And from that moment, it completely and utterly changed my life. 683 00:36:51,360 --> 00:36:53,360 Astelia hasn't looked back since. 684 00:36:53,360 --> 00:36:56,200 Hundreds of other people are here, too, with all sorts of 685 00:36:56,200 --> 00:36:57,800 body shapes and sizes. 686 00:36:57,800 --> 00:36:59,440 Action shot! 687 00:37:01,080 --> 00:37:04,520 Representing people as they are and showing that everybody, 688 00:37:04,520 --> 00:37:08,720 regardless of how they are, can be and is beautiful. 689 00:37:08,720 --> 00:37:12,040 Beauty is an expression of the self, not an expression of the body. 690 00:37:15,520 --> 00:37:17,400 We're torturing ourselves. 691 00:37:17,400 --> 00:37:20,360 We need to put our bodies out there and show that we are real, 692 00:37:20,360 --> 00:37:22,360 we are normal, we are worthy. 693 00:37:22,360 --> 00:37:24,400 No matter what you look like. 694 00:37:24,400 --> 00:37:27,360 Bringing The Real Catwalk to the streets shows just how 695 00:37:27,360 --> 00:37:30,120 the world of beauty is starting to shift. 696 00:37:30,120 --> 00:37:32,720 It's inspired so many across the globe 697 00:37:32,720 --> 00:37:34,920 to claim beauty for themselves. 698 00:37:34,920 --> 00:37:37,760 We're going against all of these types of societal norms 699 00:37:37,760 --> 00:37:40,360 and inherent pressures that are, sort of, forced upon us. 700 00:37:40,360 --> 00:37:43,840 We are protesting those issues, and we are pushing those boundaries. 701 00:37:43,840 --> 00:37:45,840 So, it is so much more than just an event. 702 00:37:47,600 --> 00:37:51,640 If everybody could move over here, we're going to get us going! 703 00:37:51,640 --> 00:37:53,680 CHEERING 704 00:38:07,040 --> 00:38:09,720 It's not easy showing yourself off in public... 705 00:38:09,720 --> 00:38:11,640 CHEERING CONTINUES 706 00:38:11,640 --> 00:38:14,240 ..but being upfront about challenging beauty norms 707 00:38:14,240 --> 00:38:17,600 is the only way to get things to change. 708 00:38:17,600 --> 00:38:21,160 All bodies are beautiful no matter, how different they are. 709 00:38:21,160 --> 00:38:24,000 I just feel on cloud nine. 710 00:38:24,000 --> 00:38:25,720 So many times in my life, I've been told, 711 00:38:25,720 --> 00:38:27,560 "You're not good enough. you're not normal. 712 00:38:27,560 --> 00:38:30,280 "You don't fit into the beauty standards," and you feel left out. 713 00:38:30,280 --> 00:38:33,720 You feel, like - I hide away, hide my body, hide my lines 714 00:38:33,720 --> 00:38:36,520 and my tubes, and actually, no, I shouldn't hide. 715 00:38:36,520 --> 00:38:39,120 You are beautiful. You are gorgeous just as you are. 716 00:38:40,360 --> 00:38:42,440 CHEERING 717 00:38:43,680 --> 00:38:46,360 There were so many different types of people here today. 718 00:38:46,360 --> 00:38:48,600 There were people celebrating their scars, 719 00:38:48,600 --> 00:38:50,520 being outside of a gender binary, 720 00:38:50,520 --> 00:38:53,080 their queerness, their curves. 721 00:38:54,440 --> 00:38:58,120 Having everyone here with this kind of celebration of people, 722 00:38:58,120 --> 00:38:59,600 it's just incredible. 723 00:38:59,600 --> 00:39:01,080 This is real modelling. 724 00:39:02,000 --> 00:39:03,240 Ah! Sorry. 725 00:39:03,240 --> 00:39:04,480 I'm so, so teary. 726 00:39:08,720 --> 00:39:11,680 Well, I'm nearly at the end of my journey to explore 727 00:39:11,680 --> 00:39:13,920 female beauty in all its forms. 728 00:39:15,080 --> 00:39:18,280 I've met extraordinary people who are pushing boundaries 729 00:39:18,280 --> 00:39:21,920 and opening up incredibly rigid ideals. 730 00:39:21,920 --> 00:39:24,720 But here in the US, there's one more person who's 731 00:39:24,720 --> 00:39:28,000 a huge part of changing our understanding of beauty... 732 00:39:29,200 --> 00:39:31,560 ..and they've invited me to hang out. 733 00:39:31,560 --> 00:39:34,840 You know, I've never been to Saks before. Really? Never. 734 00:39:36,880 --> 00:39:38,640 Hi. Hello. 735 00:39:38,640 --> 00:39:40,880 Welcome. Thank you very much. 736 00:39:40,880 --> 00:39:42,840 Hi, Alfie. 737 00:39:42,840 --> 00:39:47,560 This is author, influencer, and activist Alok Vaid-Menon. 738 00:39:47,560 --> 00:39:49,320 So, like... These are functional. 739 00:39:49,320 --> 00:39:51,520 Those are stunning, functional. Yeah. 740 00:39:51,520 --> 00:39:54,520 As a nonbinary, gender-nonconforming person, 741 00:39:54,520 --> 00:39:57,160 Alok's been told they're ugly... 742 00:39:57,160 --> 00:39:59,200 ..by fools, obviously! 743 00:39:59,200 --> 00:40:01,640 Is this your house? Yes, it's... 744 00:40:01,640 --> 00:40:04,480 My living room's right over here. These are my best friends. 745 00:40:04,480 --> 00:40:05,760 This is your best friend. 746 00:40:05,760 --> 00:40:08,320 I've been taking posing practices all day. 747 00:40:08,320 --> 00:40:11,680 Alok uses their talents to fight back against the old-school 748 00:40:11,680 --> 00:40:15,080 beauty standards that shaped their early life - 749 00:40:15,080 --> 00:40:19,200 and still permeate much of fashion, the beauty industry, 750 00:40:19,200 --> 00:40:20,760 and our society. 751 00:40:21,840 --> 00:40:24,360 I can't wait to play dress-up together, 752 00:40:24,360 --> 00:40:26,960 here at Sak's Fifth Avenue. 753 00:40:26,960 --> 00:40:30,000 For me, beauty is an everyday practice of freedom. 754 00:40:31,440 --> 00:40:34,680 And, yes, there are people who are upset about it and say, 755 00:40:34,680 --> 00:40:37,200 "Alok, you should shave, or you should do this," 756 00:40:37,200 --> 00:40:40,720 or, "Life would be easier" - and that's all irrelevant to me. 757 00:40:40,720 --> 00:40:46,760 In fact, if anything, it's testament to the power of this beauty. 758 00:40:46,760 --> 00:40:49,840 Is the purpose of beauty to make people comfortable, 759 00:40:49,840 --> 00:40:52,640 or is the purpose of beauty to be yourself? 760 00:40:53,960 --> 00:40:55,880 So, how do you define beauty? 761 00:40:55,880 --> 00:40:58,520 I think it's about un-defining beauty. 762 00:40:58,520 --> 00:41:02,120 We have such limited images of the world of what it means 763 00:41:02,120 --> 00:41:05,280 to be beautiful, that sometimes, when I look at myself, I'm like, 764 00:41:05,280 --> 00:41:08,600 "I've never seen anyone in the world look like this". 765 00:41:08,600 --> 00:41:11,520 "Un-defining beauty." Why have any definition whatsoever? 766 00:41:11,520 --> 00:41:14,160 And I completely agree with you, because how much fun you can have 767 00:41:14,160 --> 00:41:17,200 with clothes, but especially when you don't stick to anyone's rules. 768 00:41:17,200 --> 00:41:19,560 What it's really about is the fear of being seen. 769 00:41:19,560 --> 00:41:24,160 I think most people are petrified with people looking at them. 770 00:41:24,160 --> 00:41:27,560 And one of the luxuries of being gender-nonconforming is, 771 00:41:27,560 --> 00:41:30,600 from a very young age, I had to get over that fear. 772 00:41:30,600 --> 00:41:34,120 Because if I live my life being concerned about other people 773 00:41:34,120 --> 00:41:36,280 looking at me, I wouldn't exist. 774 00:41:36,280 --> 00:41:40,280 It's so liberating, because now, I genuinely feel like 775 00:41:40,280 --> 00:41:42,600 I'm only getting dressed for myself. 776 00:41:42,600 --> 00:41:45,760 I've been in the fashion industry for a very long time, and I... 777 00:41:45,760 --> 00:41:48,720 It definitely redefined my idea of what beauty was, 778 00:41:48,720 --> 00:41:51,800 because for me, I used to dress up constantly. 779 00:41:51,800 --> 00:41:54,520 And I guess it also has something to do with being in the public eye, 780 00:41:54,520 --> 00:41:57,160 but that's why I love wearing black, cos I like to hide. Right. 781 00:41:57,160 --> 00:41:59,080 I like to not stand out as much. 782 00:41:59,080 --> 00:42:03,200 I like to, kind of, be... yeah, more hidden, I suppose. 783 00:42:03,200 --> 00:42:07,120 I think fame eats away at people's creativity in some ways. 784 00:42:07,120 --> 00:42:09,880 Sure, 100%. Because you always have to be editing, policing, 785 00:42:09,880 --> 00:42:11,240 "What are people going to think? 786 00:42:11,240 --> 00:42:13,480 "People are going to have issues about what I'm doing, 787 00:42:13,480 --> 00:42:16,120 "what I'm saying, who I am, what I look like. So what?" 788 00:42:16,120 --> 00:42:18,320 Like, I only look like what I want to look like, 789 00:42:18,320 --> 00:42:21,320 and no-one else really matters. Yeah. 790 00:42:21,320 --> 00:42:23,560 It's liberating. That is beauty. 791 00:42:36,680 --> 00:42:39,360 So, the million-dollar question - 792 00:42:39,360 --> 00:42:41,480 maybe the billion-dollar question - 793 00:42:41,480 --> 00:42:44,560 is beauty and what we find attractive genuinely 794 00:42:44,560 --> 00:42:46,880 changing in our generation? 795 00:42:46,880 --> 00:42:49,520 Is there a beauty revolution under way? 796 00:42:49,520 --> 00:42:53,080 Well, it seems so - and I want to be a part of it. 797 00:42:53,080 --> 00:42:57,040 So, let's join together and bring on a more inclusive future. 798 00:42:58,240 --> 00:43:01,120 I have a moral obligation, because mothers will come up to me 799 00:43:01,120 --> 00:43:02,760 with their young daughters and say, 800 00:43:02,760 --> 00:43:04,760 "My daughter wants to model because of you". 801 00:43:04,760 --> 00:43:06,480 And I would go, "no, no, no. 802 00:43:06,480 --> 00:43:08,960 "Please don't say that. I will cry. Like, don't." 803 00:43:10,400 --> 00:43:14,920 I think beauty is far more, like, if you're a good person or not. 804 00:43:14,920 --> 00:43:18,800 I meet people who are so much more beautiful because 805 00:43:18,800 --> 00:43:22,080 they are confident about themselves no matter what you look like - 806 00:43:22,080 --> 00:43:25,520 skin, shape, hair, colour, whatever, where you're from - 807 00:43:25,520 --> 00:43:27,120 that is beautiful. 808 00:43:27,120 --> 00:43:28,840 It's about what makes you happy. 809 00:43:28,840 --> 00:43:32,200 It's about what makes you feel confident, and what you feel sexy. 810 00:43:32,200 --> 00:43:34,280 Not what about you turns other people on. 811 00:43:34,280 --> 00:43:38,320 It's about what makes you turn yourself on about yourself. 812 00:43:38,320 --> 00:43:40,520 That, for me, is the most interesting part. 813 00:43:41,960 --> 00:43:45,200 OFF CAMERA: Oh, my God! We did it! Ye-e-es! 814 00:43:45,200 --> 00:43:47,640 CHEERING 109446

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